{"id":55902,"date":"2023-11-07T23:00:14","date_gmt":"2023-11-07T14:00:14","guid":{"rendered":"https:\/\/monolith.law\/cs\/?page_id=55902"},"modified":"2024-02-14T13:28:57","modified_gmt":"2024-02-14T04:28:57","slug":"advertisement-review","status":"publish","type":"page","link":"https:\/\/monolith.law\/cs\/advertisement-review","title":{"rendered":"Recenze reklamy"},"content":{"rendered":"\n<section class=\"heading-area\">\n\t<div class=\"heading-area-inner\">\n\t\t<h2 class=\"icon-advertisement-review\">Recenze reklamy<\/h2>\n\t\t<p>Reklama v Japonsku, v\u010detn\u011b u\u017eivatelsk\u00e9ho word-of-mouth marketingu, je skute\u010dn\u011b p\u0159edm\u011btem komplexn\u00ed regulace \u0159\u00edzen\u00e9 r\u016fzn\u00fdmi z\u00e1kony a p\u0159edpisy. To je zvl\u00e1\u0161t\u011b patrn\u00e9 u produkt\u016f souvisej\u00edc\u00edch s lidsk\u00fdm zdrav\u00edm, jako jsou zdravotn\u00ed potraviny a l\u00e9\u010diva. P\u0159i prodeji takov\u00fdch produkt\u016f nebo slu\u017eeb v Japonsku je nutn\u00e9 zajistit dodr\u017eov\u00e1n\u00ed japonsk\u00fdch reklamn\u00edch p\u0159edpis\u016f.<\/p>\n\t<\/div>\n<\/section>\n<section class=\"white-section\">\n\t<div class=\"section-inner pdt0  border-bottom-section\">\n\t\t<p class=\"mgb-small\">Regulace reklamy v Japonsku zahrnuje Z\u00e1kon proti neopr\u00e1vn\u011bn\u00fdm pr\u00e9miov\u00fdm nab\u00eddk\u00e1m a klamav\u00fdm prezentac\u00edm (Premiums and Representations Act), Farmaceutick\u00fd z\u00e1kon, Z\u00e1kon o potravinov\u00e9 hygien\u011b a dal\u0161\u00ed p\u0159\u00edslu\u0161nou legislativu. C\u00edlem t\u011bchto z\u00e1kon\u016f je chr\u00e1nit spot\u0159ebitele a udr\u017eovat f\u00e9rovou sout\u011b\u017e na trhu t\u00edm, \u017ee se zabr\u00e1n\u00ed fale\u0161n\u00e9 nebo zav\u00e1d\u011bj\u00edc\u00ed reklam\u011b.<\/p>\n\t\t<p class=\"mgb-small\">Pro zaji\u0161t\u011bn\u00ed souladu je nezbytn\u00e9 pe\u010dliv\u011b p\u0159ezkoumat a posoudit obsah reklam, tvrzen\u00ed o produktech a p\u0159esnost poskytovan\u00fdch informac\u00ed. Dodr\u017eov\u00e1n\u00ed po\u017eadavk\u016f na ozna\u010dov\u00e1n\u00ed, poskytov\u00e1n\u00ed nezbytn\u00fdch upozorn\u011bn\u00ed a zaji\u0161t\u011bn\u00ed souladu se specifick\u00fdmi p\u0159edpisy souvisej\u00edc\u00edmi s kategori\u00ed produktu jsou tak\u00e9 kl\u00ed\u010dov\u00e9 aspekty.<\/p>\n\t\t<p>Spolupr\u00e1ce s pr\u00e1vn\u00ed firmou, kter\u00e1 m\u00e1 zku\u0161enosti s japonsk\u00fdmi reklamn\u00edmi p\u0159edpisy, m\u016f\u017ee poskytnout cenn\u00e9 veden\u00ed a podporu p\u0159i navigaci v t\u011bchto slo\u017eit\u00fdch z\u00e1konech. MONOLITH LAW OFFICE m\u016f\u017ee pomoci p\u0159i p\u0159ezkoum\u00e1n\u00ed reklamn\u00edch materi\u00e1l\u016f, zajistit dodr\u017eov\u00e1n\u00ed p\u0159\u00edslu\u0161n\u00fdch p\u0159edpis\u016f a poskytnout poradenstv\u00ed ohledn\u011b nejlep\u0161\u00edch postup\u016f, aby se p\u0159ede\u0161lo jak\u00fdmkoli pr\u00e1vn\u00edm probl\u00e9m\u016fm spojen\u00fdm s reklamou v Japonsku.<\/p>\n\t<\/div>\n<\/section>\n<section class=\"second-nav\">\n\t<div class=\"second-nav-inner\">\n\t\t<p>T\u00c9MATA<\/p>\n\t\t<nav>\n\t\t\t<ul>\n\t\t\t\t<li><a href=\"#leading-legal-support-for-advertisement-review\">P\u0159edn\u00ed pr\u00e1vn\u00ed podpora pro recenzi reklamy<\/a><\/li>\n\t\t\t\t<li><a href=\"#pharmaceutical-advertising-regulations-in-japan\">Regulace reklamy na farmaceutick\u00e9 v\u00fdrobky v Japonsku<\/a><\/li>\n\t\t\t\t<li><a href=\"#importance-and-enforcement-of-the-regulations\">V\u00fdznam a vynucov\u00e1n\u00ed regulac\u00ed<\/a><\/li>\n\t\t\t\t<li><a href=\"#examples-of-support-provided-by-our-law-firm\">P\u0159\u00edklady podpory poskytovan\u00e9 na\u0161\u00ed pr\u00e1vn\u00ed kancel\u00e1\u0159\u00ed<\/a><\/li>\n\t\t\t\t<li><a href=\"#other-services-related-to-healthcare-provided-by-our-law-firm\">Dal\u0161\u00ed slu\u017eby souvisej\u00edc\u00ed se zdravotn\u00ed p\u00e9\u010d\u00ed poskytovan\u00e9 na\u0161\u00ed pr\u00e1vn\u00ed kancel\u00e1\u0159\u00ed<\/a><\/li>\n\t\t\t\t<li><a href=\"#characteristics-of-our-firm\">Charakteristiky na\u0161\u00ed firmy<\/a><\/li>\n\t\t\t\t<li><a href=\"#intellectual-property-related-matters\">Ot\u00e1zky souvisej\u00edc\u00ed s du\u0161evn\u00edm vlastnictv\u00edm<\/a><\/li>\n\t\t\t\t<li><a href=\"#proposed-non-infringing-expressions-and-rewording-suggestions\">N\u00e1vrhy nez\u00e1vadn\u00fdch formulac\u00ed a doporu\u010den\u00ed pro p\u0159eformulov\u00e1n\u00ed<\/a><\/li>\n\t\t\t\t<li><a href=\"#creation-of-prohibited-expression-list\">Vytvo\u0159en\u00ed seznamu zak\u00e1zan\u00fdch v\u00fdraz\u016f<\/a><\/li>\n\t\t\t\t<li><a href=\"#establishment-of-internal-guidelines\">Zaveden\u00ed intern\u00edch sm\u011brnic<\/a><\/li>\n\t\t\t\t<li><a href=\"#monthly-sampling-checks\">M\u011bs\u00ed\u010dn\u00ed vzorkov\u00e9 kontroly<\/a><\/li>\n\t\t\t\t<li><a href=\"#providing-comprehensive-solutions\">Poskytov\u00e1n\u00ed komplexn\u00edch \u0159e\u0161en\u00ed<\/a><\/li>\n\t\t\t\t<li><a href=\"#monolith-law-magazine\">MONOLITH LAW MAGAZINE<\/a><\/li>\n\t\t\t\t<li><a href=\"#fee-structure\">Struktura poplatk\u016f<\/a><\/li>\n\t\t\t<\/ul>\n\t\t<\/nav>\n\t<\/div>\n<\/section>\n<section class=\"white-section\">\n\t<div class=\"anchor\" id=\"leading-legal-support-for-advertisement-review\"><\/div>\n\t<div class=\"section-inner pdb0\">\n\t\t<h3>P\u0159edn\u00ed pr\u00e1vn\u00ed podpora pro recenzi reklamy<\/h3>\n\t\t<div class=\"max-width980 mgb-small\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/11\/yakkihou_member.jpg\" alt=\"Vedouc\u00ed pr\u00e1vn\u00ed podpora pro kontrolu reklamy\"><\/div>\n\t\t<div class=\"frame2 max-width860 txt-center-pc\">\n\t\t\t<p class=\"bold txt-l\">Na\u0161e pr\u00e1vn\u00ed kancel\u00e1\u0159 sestavila specializovan\u00fd t\u00fdm pro pr\u00e1vn\u00ed kontroly a navrhov\u00e1n\u00ed alternativn\u00edch v\u00fdraz\u016f pro reklamn\u00ed obsah. Zaji\u0161\u0165ujeme pr\u00e1vn\u00ed soulad reklamn\u00edch materi\u00e1l\u016f a poskytujeme doporu\u010den\u00ed pro vhodn\u00e9 formulace a v\u00fdhrady.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"white-section\">\n\t<div class=\"anchor\" id=\"pharmaceutical-advertising-regulations-in-japan\"><\/div>\n\t<div class=\"section-inner\">\n\t\t<h3>Regulace reklamy na farmaceutick\u00e9 v\u00fdrobky v Japonsku<\/h3>\n\t\t<p class=\"mgb-small\">V Japonsku existuje z\u00e1kon zn\u00e1m\u00fd jako &#8220;Z\u00e1kon o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9\u010div a zdravotnick\u00fdch prost\u0159edk\u016f&#8221;, kter\u00fd reguluje prodej a reklamu na farmaceutick\u00e9 v\u00fdrobky a zdravotnick\u00e9 prost\u0159edky. Tento z\u00e1kon byl novelizov\u00e1n 25. listopadu 2014 (2014) a jeho p\u016fsobnost byla roz\u0161\u00ed\u0159ena tak, aby pokr\u00fdvala nejen farmaceutick\u00e9 v\u00fdrobky, kosmetiku a podobn\u00e9 l\u00e9\u010div\u00e9 p\u0159\u00edpravky, ale tak\u00e9 zdravotnick\u00e9 prost\u0159edky.<\/p>\n\t\t<p class=\"mgb-small\">V\u00fdznam tohoto z\u00e1kona v souvislosti s online reklamn\u00edmi aktivitami, v\u010detn\u011b e-commerce webov\u00fdch str\u00e1nek, online \u010dl\u00e1nk\u016f a influencer marketingu, spo\u010d\u00edv\u00e1 v ustanoven\u00ed, \u017ee cokoli, co tvrd\u00ed farmaceutick\u00e9 \u00fa\u010dinky, bude klasifikov\u00e1no jako farmaceutick\u00fd v\u00fdrobek. To znamen\u00e1, \u017ee pouze farmaceutick\u00e9 v\u00fdrobky mohou tvrdit, \u017ee p\u0159edch\u00e1zej\u00ed, l\u00e9\u010d\u00ed nebo zlep\u0161uj\u00ed t\u011blesn\u00e9 funkce, zat\u00edmco produkty, kter\u00e9 nejsou farmaceutick\u00e9, jako jsou zdravotn\u00ed potraviny, nemohou takov\u00e1 tvrzen\u00ed \u010dinit.<\/p>\n\t\t<p class=\"mgb-small\">Nav\u00edc i pro farmaceutick\u00e9 v\u00fdrobky, kosmetiku a podobn\u00e9 l\u00e9\u010div\u00e9 p\u0159\u00edpravky existuj\u00ed p\u0159edpisy, kter\u00e9 stanovuj\u00ed, co lze a co nelze uv\u00e1d\u011bt v jejich reklam\u00e1ch.<\/p>\n\t\t<p class=\"mgb-small\">Tento z\u00e1kon tedy spole\u010dn\u011b s pokyny pro l\u00e9ka\u0159skou reklamu (podle Z\u00e1kona o l\u00e9ka\u0159sk\u00e9 praxi) a Z\u00e1konem o podpo\u0159e zdrav\u00ed hraje kl\u00ed\u010dovou roli v zaji\u0161t\u011bn\u00ed z\u00e1konn\u00e9ho prov\u00e1d\u011bn\u00ed reklamn\u00edch aktivit souvisej\u00edc\u00edch s produkty pro kr\u00e1su a zdravotn\u00ed p\u00e9\u010di v Japonsku.<\/p>\n\t<\/div>\n<\/section>\n<section class=\"purple-section\">\n\t<div class=\"anchor\" id=\"importance-and-enforcement-of-the-regulations\"><\/div>\n\t<div class=\"section-inner\">\n\t\t<h3>V\u00fdznam a vynucov\u00e1n\u00ed p\u0159edpis\u016f<\/h3>\n\t\t<p class=\"mgb-small\">Tento z\u00e1kon je z\u00e1sadn\u00ed pro prov\u00e1d\u011bn\u00ed z\u00e1konn\u00fdch reklamn\u00edch aktivit v oblasti kr\u00e1sy a zdravotn\u00ed p\u00e9\u010de a je pova\u017eov\u00e1n za d\u016fle\u017eitou legislativu vedle dal\u0161\u00edch relevantn\u00edch z\u00e1kon\u016f a na\u0159\u00edzen\u00ed, jako jsou Sm\u011brnice pro l\u00e9ka\u0159skou reklamu (podle Z\u00e1kona o l\u00e9ka\u0159sk\u00e9 praxi) a Z\u00e1kon o podpo\u0159e zdrav\u00ed.<\/p>\n\t\t<p class=\"mgb-small\">Poru\u0161en\u00ed t\u011bchto z\u00e1kon\u016f je monitorov\u00e1no prost\u0159ednictv\u00edm internetov\u00fdch hl\u00eddek a dohledu ze strany dozor\u010d\u00edch org\u00e1n\u016f. Z\u00e1kon stanov\u00ed sankce, v\u010detn\u011b administrativn\u00edch opat\u0159en\u00ed jako jsou p\u0159\u00edkazy k zastaven\u00ed podnik\u00e1n\u00ed a ve\u0159ejn\u00e9 zve\u0159ejn\u011bn\u00ed poru\u0161en\u00ed.<\/p>\n\t\t<p class=\"mgb-small\">Krom\u011b t\u011bchto opat\u0159en\u00ed byla v srpnu t\u0159et\u00edho roku \u00e9ry Reiwa (2021) zavedena novela z\u00e1kona, kter\u00e1 zp\u0159\u00edsnila tresty za fale\u0161n\u00e9 nebo p\u0159ehnan\u00e9 reklamn\u00ed tvrzen\u00ed (\u010dl\u00e1nek 66). D\u0159\u00edve byla maxim\u00e1ln\u00ed pokuta 2 miliony jen\u016f, ale novela nyn\u00ed umo\u017e\u0148uje ulo\u017een\u00ed pokut ve v\u00fd\u0161i a\u017e 4,5 % z celkov\u00e9ho obratu prodeje poru\u0161uj\u00edc\u00edho produktu za obdob\u00ed a\u017e t\u0159\u00ed let.<\/p>\n\t\t<p class=\"mgb-small\">D\u00e1le v \u010dervenci 2020 do\u0161lo k incidentu, kdy bylo zve\u0159ejn\u011bn\u00ed \u010dl\u00e1nk\u016f s reklamou ve stylu sv\u011bdectv\u00ed na zdravotn\u00ed potraviny pova\u017eov\u00e1no za poru\u0161en\u00ed Z\u00e1kona o farmaceutick\u00fdch v\u00fdrobc\u00edch, co\u017e vedlo k vynucovac\u00edm opat\u0159en\u00edm proti inzerent\u016fm, reklamn\u00edm agentur\u00e1m a v\u00fdrobn\u00edm spole\u010dnostem. To ukazuje, \u017ee v\u00fdrobci produkt\u016f, jako inzerenti, nesou riziko podobn\u00fdch vynucovac\u00edch opat\u0159en\u00ed, pokud nebudou monitorovat reklamn\u00ed aktivity sv\u00fdch reklamn\u00edch agentur a v\u00fdrobn\u00edch spole\u010dnost\u00ed.<\/p>\n\t<\/div>\n<\/section>\n<section class=\"white-section\">\n\t<div class=\"anchor\" id=\"examples-of-support-provided-by-our-law-firm\"><\/div>\n\t<div class=\"section-inner\">\n\t\t<h3>P\u0159\u00edklady podpory poskytovan\u00e9 na\u0161\u00ed pr\u00e1vn\u00ed kancel\u00e1\u0159\u00ed<\/h3>\n\t\t<ul class=\"layout-column4\">\n\t\t\t<li>\n\t\t\t\t<div><img decoding=\"async\" src=\"\/wp-content\/themes\/monolith2021\/img\/operationofofmedia\/operationofofmedia_support_pic1.jpg\"><\/div>\n\t\t\t\t<h4>Spole\u010dnosti provozuj\u00edc\u00ed m\u00e9dia<\/h4>\n\t\t\t\t<p>Vytvo\u0159ili jsme sm\u011brnice pro zam\u011bstnance odpov\u011bdn\u00e9 za zad\u00e1v\u00e1n\u00ed obsahu \u010dl\u00e1nk\u016f t\u00fdkaj\u00edc\u00edch se kr\u00e1sy a zdravotn\u00ed p\u00e9\u010de, v\u010detn\u011b okam\u017eit\u00fdch pr\u00e1vn\u00edch kontrol \u010dl\u00e1nk\u016f publikovan\u00fdch na jejich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<div><img decoding=\"async\" src=\"\/wp-content\/themes\/monolith2021\/img\/operationofofmedia\/operationofofmedia_support_pic2.jpg\"><\/div>\n\t\t\t\t<h4>Provozovatel\u00e9 web\u016f s u\u017eivatelsk\u00fdmi recenzemi<\/h4>\n\t\t\t\t<p>Vyvinuli jsme sm\u011brnice pro kontrolu \u010dl\u00e1nk\u016f p\u0159isp\u011bn\u00fdch u\u017eivateli na webech s recenzemi kosmetick\u00fdch a l\u00e9ka\u0159sk\u00fdch v\u00fdrobk\u016f a prov\u00e1d\u011bli pr\u00e1vn\u00ed kontroly podez\u0159el\u00fdch p\u0159\u00edsp\u011bvk\u016f.<\/p>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<div><img decoding=\"async\" src=\"\/wp-content\/themes\/monolith2021\/img\/operationofofmedia\/operationofofmedia_support_pic3.jpg\"><\/div>\n\t\t\t\t<h4>V\u00fdrobci zdravotn\u00edch potravin<\/h4>\n\t\t\t\t<p>Provedli jsme pr\u00e1vn\u00ed kontroly reklamn\u00edch text\u016f pro \u0161irokou \u0161k\u00e1lu zdravotn\u00edch potravin a dal\u0161\u00edch produkt\u016f prod\u00e1van\u00fdch na jejich vlastn\u00edch e-commerce webov\u00fdch str\u00e1nk\u00e1ch. Stanovili jsme intern\u00ed pravidla t\u00fdkaj\u00edc\u00ed se krit\u00e9ri\u00ed pro zve\u0159ej\u0148ov\u00e1n\u00ed u\u017eivatelsk\u00fdch recenz\u00ed.<\/p>\n\t\t\t<li>\n\t\t\t\t<div><img decoding=\"async\" src=\"\/wp-content\/themes\/monolith2021\/img\/operationofofmedia\/operationofofmedia_support_pic4.jpg\"><\/div>\n\t\t\t\t<h4>V\u00fdrobci kosmetiky<\/h4>\n\t\t\t\t<p>Poskytli jsme okam\u017eit\u00e9 pr\u00e1vn\u00ed kontroly pro landing pages a prov\u00e1d\u011bli m\u011bs\u00ed\u010dn\u00ed vzorkov\u00e9 kontroly p\u0159\u00edsp\u011bvk\u016f influencer\u016f a dal\u0161\u00edho obsahu prost\u0159ednictv\u00edm reklamn\u00edch agentur, \u010d\u00edm\u017e jsme zajistili dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f pro jejich kosmetick\u00e9 zna\u010dky.<\/p>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t<\/div>\n<\/section>\n\n<section class=\"white-section\">\n\t<div class=\"anchor\" id=\"other-services-related-to-healthcare-provided-by-our-law-firm\"><\/div>\n\t<div class=\"section-inner-black\">\n\t\t<h3>Dal\u0161\u00ed slu\u017eby souvisej\u00edc\u00ed se zdravotn\u00ed p\u00e9\u010d\u00ed poskytovan\u00e9 na\u0161\u00ed pr\u00e1vn\u00ed kancel\u00e1\u0159\u00ed<\/h3>\n\t\t<p class=\"mgb-middle\">Na\u0161e advok\u00e1tn\u00ed kancel\u00e1\u0159 MONOLITH LAW OFFICE, kterou tvo\u0159\u00ed b\u00fdval\u00fd IT in\u017een\u00fdr nyn\u00ed p\u016fsob\u00edc\u00ed jako pr\u00e1vn\u00edk a pr\u00e1vn\u00edci s rozs\u00e1hl\u00fdmi zku\u0161enostmi v oblasti medic\u00ednsk\u00fdch p\u0159\u00edpad\u016f, se zab\u00fdv\u00e1 r\u016fzn\u00fdmi z\u00e1le\u017eitostmi souvisej\u00edc\u00edmi se zdravotnick\u00fdm pr\u00e1vem, jako je Japonsk\u00fd z\u00e1kon o farmaceutick\u00fdch v\u00fdrobc\u00edch a zdravotnick\u00fdch prost\u0159edc\u00edch a sm\u011brnice pro l\u00e9ka\u0159skou reklamu.<\/p>\n\t\t<p class=\"mgb-middle\">Prov\u00e1d\u00edme pr\u00e1vn\u00ed kontroly webov\u00fdch str\u00e1nek prodejc\u016f dopl\u0148k\u016f stravy, zaji\u0161\u0165ujeme dodr\u017eov\u00e1n\u00ed Japonsk\u00e9ho z\u00e1kona o farmaceutick\u00fdch v\u00fdrobc\u00edch a zdravotnick\u00fdch prost\u0159edc\u00edch a dal\u0161\u00edch p\u0159\u00edslu\u0161n\u00fdch z\u00e1kon\u016f, vyv\u00edj\u00edme sm\u011brnice pro m\u00e9dia zam\u011b\u0159en\u00e1 na kr\u00e1su, v\u010detn\u011b pr\u00e1vn\u00edch kontrol a veden\u00ed psan\u00ed \u010dl\u00e1nk\u016f v souladu s Japonsk\u00fdm z\u00e1konem o farmaceutick\u00fdch v\u00fdrobc\u00edch a zdravotnick\u00fdch prost\u0159edc\u00edch a dal\u0161\u00edmi platn\u00fdmi p\u0159edpisy, prov\u00e1d\u00edme audit dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f pro nov\u00e9 podnikatelsk\u00e9 z\u00e1m\u011bry v oblasti zdravotn\u00ed p\u00e9\u010de, sestavujeme smlouvy o spolupr\u00e1ci mezi startupy zam\u011b\u0159en\u00fdmi na zdravotnictv\u00ed a univerzitn\u00edmi institucemi, prov\u00e1d\u00edme audity dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f a sestavujeme podm\u00ednky u\u017e\u00edv\u00e1n\u00ed slu\u017eeb pro sd\u00edlen\u00ed l\u00e9ka\u0159sk\u00fdch informac\u00ed, vytv\u00e1\u0159\u00edme dokumentaci v\u010detn\u011b dodr\u017eov\u00e1n\u00ed Japonsk\u00e9ho z\u00e1kona o ur\u010dit\u00fdch obchodn\u00edch transakc\u00edch pro prodejce dopl\u0148k\u016f stravy.<\/p>\n\t<\/div>\n<\/section>\n<section class=\"white-section\">\n\t<div class=\"section-inner\">\n\t\t<div class=\"frame2 max-width860 txt-center-pc\">\n\t\t\t<p class=\"txt-l bold\">Pro nasazen\u00ed reklamy souvisej\u00edc\u00ed se zdrav\u00edm a l\u00e9ka\u0159sk\u00fdmi ot\u00e1zkami v Japonsku je podpora specializovan\u00e9 pr\u00e1vn\u00ed firmy kl\u00ed\u010dov\u00e1.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"white-section\">\n\t<div class=\"anchor\" id=\"characteristics-of-our-firm\"><\/div>\n\t<div class=\"section-inner\">\n\t\t<h3>Charakteristiky na\u0161\u00ed firmy<\/h3>\n\t\t<h3 class=\"ttl-white\">Jako firma s hlubok\u00fdm porozum\u011bn\u00edm a rozs\u00e1hl\u00fdmi znalostmi v oblasti z\u00e1kon\u016f, jako je Japonsk\u00fd z\u00e1kon o farmaceutick\u00fdch v\u00fdrobc\u00edch, a s t\u00fdmem 30 pr\u00e1vn\u00edk\u016f, m\u00e1me n\u00e1sleduj\u00edc\u00ed v\u00fdrazn\u00e9 rysy.<\/h3>\n\t\t<ul class=\"layout-datalist\">\n\t\t\t<li>\n\t\t\t\t<h4>Rychl\u00e9 posouzen\u00ed<\/h4>\n\t\t\t\t<p>Jsme schopni prov\u00e1d\u011bt rychl\u00e9 pr\u00e1vn\u00ed kontroly, zejm\u00e9na pro \u010dl\u00e1nky na webov\u00fdch m\u00e9di\u00edch nebo jin\u00e9 str\u00e1nky, kter\u00e9 vy\u017eaduj\u00ed v\u010dasnou publikaci. Na\u0161e organiza\u010dn\u00ed struktura n\u00e1m umo\u017e\u0148uje prov\u00e1d\u011bt stabiln\u00ed a efektivn\u00ed posouzen\u00ed minim\u00e1ln\u011b b\u011bhem jednoho pracovn\u00edho dne. Krom\u011b toho m\u016f\u017eeme, pokud je to pot\u0159eba, nab\u00eddnout n\u00e1vrhy alternativn\u00edho zn\u011bn\u00ed.<\/p>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<h4>Hlubok\u00e9 porozum\u011bn\u00ed<\/h4>\n\t\t\t\t<p>Zaji\u0161t\u011bn\u00ed souladu s p\u0159edpisy vy\u017eaduje vysokou \u00farove\u0148 odbornosti, obzvl\u00e1\u0161t\u011b p\u0159i prov\u00e1d\u011bn\u00ed d\u016fkladn\u00fdch hodnocen\u00ed, kter\u00e1 zachov\u00e1vaj\u00ed podstatu a \u00fa\u010del obsahu. Na\u0161e firma bere v \u00favahu ducha z\u00e1kon\u016f, sm\u011brnic a administrativn\u00edch postup\u016f, aby mohla p\u0159edkl\u00e1dat n\u00e1vrhy na zlep\u0161en\u00ed zalo\u017een\u00e9 na hlubok\u00e9m porozum\u011bn\u00ed dan\u00e9 problematiky.<\/p>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<h4>Zpracov\u00e1n\u00ed velk\u00e9ho objemu<\/h4>\n\t\t\t\t<p>I kdy\u017e \u010del\u00edme zna\u010dn\u00e9mu mno\u017estv\u00ed \u010dl\u00e1nk\u016f, jako je prov\u00e1d\u011bn\u00ed m\u011bs\u00ed\u010dn\u00edch kontrol des\u00edtek \u010dl\u00e1nk\u016f pro medi\u00e1ln\u00ed oper\u00e1tory, na\u0161e organiza\u010dn\u00ed struktura n\u00e1m umo\u017e\u0148uje tyto \u00fakoly zvl\u00e1dat a vykon\u00e1vat je stabiln\u011b a efektivn\u011b.<\/p>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t<\/div>\n<\/section>\n<section class=\"white-section\">\n\t<div class=\"anchor\" id=\"intellectual-property-related-matters\"><\/div>\n\t<div class=\"section-inner-black\">\n\t\t<h3>Ot\u00e1zky souvisej\u00edc\u00ed s du\u0161evn\u00edm vlastnictv\u00edm<\/h3>\n\t\t<p class=\"mgb-middle\">MONOLITH LAW OFFICE je pr\u00e1vn\u00ed kancel\u00e1\u0159, kter\u00e1 disponuje odborn\u00fdmi znalostmi v oblasti pr\u00e1v du\u0161evn\u00edho vlastnictv\u00ed, v\u010detn\u011b autorsk\u00e9ho pr\u00e1va a pr\u00e1va ochrann\u00fdch zn\u00e1mek. Krom\u011b prov\u00e1d\u011bn\u00ed kontrol souvisej\u00edc\u00edch s pr\u00e1vn\u00edmi p\u0159edpisy, jako je Japonsk\u00fd z\u00e1kon o farmaceutick\u00fdch v\u00fdrobc\u00edch, Sm\u011brnice pro l\u00e9ka\u0159skou reklamu (l\u00e9ka\u0159sk\u00fd z\u00e1kon) a Z\u00e1kon o podpo\u0159e zdrav\u00ed, jsme tak\u00e9 schopni sou\u010dasn\u011b prov\u00e1d\u011bt kontroly t\u00fdkaj\u00edc\u00ed se pr\u00e1v du\u0161evn\u00edho vlastnictv\u00ed.<\/p>\n\t<\/div>\n<\/section>\n\n<section class=\"white-section\">\n\t<div class=\"anchor\" id=\"proposed-non-infringing-expressions-and-rewording-suggestions\"><\/div>\n\t<div class=\"section-inner\">\n\t\t<h3>N\u00e1vrhy nez\u00e1vadn\u00fdch formulac\u00ed a doporu\u010den\u00ed pro p\u0159eformulov\u00e1n\u00ed<\/h3>\n\t\t<p class=\"mgb-small\">Krom\u011b pr\u00e1vn\u00ed kontroly reklamn\u00edch v\u00fdraz\u016f m\u016f\u017eeme tak\u00e9 nab\u00eddnout alternativn\u00ed formulace a p\u0159eformulov\u00e1n\u00ed, kter\u00e9 jsou v souladu s p\u0159\u00edslu\u0161n\u00fdmi z\u00e1kony a p\u0159edpisy.<\/p>\n\t\t<p class=\"mgb-middle\">Na\u0161e advok\u00e1tn\u00ed kancel\u00e1\u0159 MONOLITH LAW OFFICE, kter\u00e1 m\u00e1 t\u00fdm 30 pr\u00e1vn\u00edk\u016f a odborn\u00e9 znalosti v r\u016fzn\u00fdch pr\u00e1vn\u00edch ot\u00e1zk\u00e1ch souvisej\u00edc\u00edch s internetem, jako je provoz affiliate m\u00e9di\u00ed, poskytovatel\u00e9 affiliate slu\u017eeb (ASP) a spole\u010dnosti p\u0159\u00edm\u00e9ho prodeje spot\u0159ebitel\u016fm (D2C), je schopna vyhov\u011bt va\u0161im pot\u0159eb\u00e1m. M\u016f\u017eeme zajistit rychl\u00e9 zpracov\u00e1n\u00ed do jednoho pracovn\u00edho dne a zvl\u00e1dnout velk\u00fd objem \u010dl\u00e1nk\u016f, v\u010detn\u011b m\u011bs\u00ed\u010dn\u00edch kontrol a n\u00e1vrh\u016f na p\u0159eformulov\u00e1n\u00ed.<\/p>\n\t\t<h4 class=\"mgb-middle\">P\u0159\u00edklady na\u0161ich slu\u017eeb zahrnuj\u00ed<\/h4>\n\t\t<ul class=\"layout-datalist\">\n\t\t\t<li>\n\t\t\t\t<h4>Medi\u00e1ln\u00ed spole\u010dnosti k\u00f3tovan\u00e9 na ve\u0159ejn\u00fdch trz\u00edch<\/h4>\n\t\t\t\t<p>Prov\u00e1d\u00edme m\u011bs\u00ed\u010dn\u00ed kontroly a poskytujeme n\u00e1vrhy na p\u0159eformulov\u00e1n\u00ed pro 10-20 \u010dl\u00e1nk\u016f souvisej\u00edc\u00edch s kr\u00e1sou a odstra\u0148ov\u00e1n\u00edm chloupk\u016f, p\u0159i\u010dem\u017e zaji\u0161\u0165ujeme dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f, jako je Z\u00e1kon o farmaceutick\u00fdch v\u00fdrobc\u00edch.<\/p>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<h4>V\u00fdrobci zdravotn\u00edch potravin<\/h4>\n\t\t\t\t<p>Prov\u00e1d\u00edme pr\u016fb\u011b\u017en\u00e9 kontroly a poskytujeme n\u00e1vrhy na p\u0159eformulov\u00e1n\u00ed webov\u00fdch str\u00e1nek, v\u010detn\u011b LP s obr\u00e1zky, videi a AB testovac\u00edmi str\u00e1nkami, v pr\u016fm\u011bru do dvou pracovn\u00edch dn\u016f, v souladu se Z\u00e1konem o farmaceutick\u00fdch v\u00fdrobc\u00edch.<\/p>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<h4>Poskytovatel\u00e9 ASP<\/h4>\n\t\t\t\t<p>Vybereme a zkontrolujeme 15 \u010dl\u00e1nk\u016f souvisej\u00edc\u00edch s kosmetikou a odstra\u0148ov\u00e1n\u00edm chloupk\u016f publikovan\u00fdch v pr\u016fb\u011bhu m\u011bs\u00edce a poskytneme m\u011bs\u00ed\u010dn\u00ed zpr\u00e1vy jako advok\u00e1tn\u00ed kancel\u00e1\u0159, v\u010detn\u011b kontrol dodr\u017eov\u00e1n\u00ed Z\u00e1kona o farmaceutick\u00fdch v\u00fdrobc\u00edch.<\/p>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<p>To jsou jen n\u011bkter\u00e9 p\u0159\u00edklady slu\u017eeb, kter\u00e9 m\u016f\u017eeme poskytnout, abychom podpo\u0159ili va\u0161e snahy o dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f a zajistili, \u017ee va\u0161e reklamn\u00ed materi\u00e1ly budou v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/p>\n\t<\/div>\n<\/section>\n<section class=\"white-section mgb-section\">\n\t<div class=\"anchor\" id=\"creation-of-prohibited-expression-list\"><\/div>\n\t<div class=\"section-inner-black\">\n\t\t<h3>Vytvo\u0159en\u00ed seznamu zak\u00e1zan\u00fdch v\u00fdraz\u016f<\/h3>\n\t\t<p class=\"mgb-small\">M\u00e1me prok\u00e1zan\u00e9 zku\u0161enosti v r\u016fzn\u00fdch odv\u011btv\u00edch, v\u010detn\u011b kosmetiky, zdrav\u00fdch potravin, p\u0159\u00edpravk\u016f na r\u016fst vlas\u016f, depilace a dal\u0161\u00edch produkt\u016f, stejn\u011b jako p\u0159\u00edpady souvisej\u00edc\u00ed s kosmetick\u00fdmi klinikami, stomatologi\u00ed a dal\u0161\u00edmi oblastmi, kde je kl\u00ed\u010dov\u00e9 dodr\u017eov\u00e1n\u00ed Sm\u011brnic pro l\u00e9ka\u0159skou reklamu (Z\u00e1kon o l\u00e9ka\u0159sk\u00e9 praxi).<\/p>\n\t\t<p class=\"mgb-middle\">Pokud pot\u0159ebujete vytvo\u0159it seznam zak\u00e1zan\u00fdch v\u00fdraz\u016f (NG seznam) po proveden\u00ed kontroly reklamn\u00edch v\u00fdraz\u016f, m\u016f\u017eeme seznam p\u0159izp\u016fsobit konkr\u00e9tn\u00edm produkt\u016fm a nab\u00eddk\u00e1m va\u0161\u00ed spole\u010dnosti. To n\u00e1m umo\u017e\u0148uje poskytnout p\u0159esn\u011bj\u0161\u00ed a podrobn\u011bj\u0161\u00ed seznam, kter\u00fd odpov\u00edd\u00e1 konkr\u00e9tn\u00edm po\u017eadavk\u016fm va\u0161eho podnik\u00e1n\u00ed.<\/p>\n\t<\/div>\n<\/section>\n<section class=\"orange-section\">\n\t<div class=\"anchor\" id=\"establishment-of-internal-guidelines\"><\/div>\n\t<div class=\"section-inner\">\n\t\t<div class=\"flex reverse\">\n\t\t\t<div class=\"width41\"><img decoding=\"async\" src=\"\/wp-content\/themes\/monolith2021\/img\/pic\/pic_guideline.jpg\" alt=\"Zaveden\u00ed intern\u00edch sm\u011brnic\"><\/div>\n\t\t\t<div class=\"width51\">\n\t\t\t\t<h3>Zaveden\u00ed intern\u00edch sm\u011brnic<\/h3>\n\t\t\t\t<p class=\"mgb-small\">MONOLITH LAW OFFICE m\u016f\u017ee vytvo\u0159it komplexn\u00ed a snadno pochopiteln\u00e9 intern\u00ed sm\u011brnice, na kter\u00e9 se mohou odkazovat zam\u011bstnanci va\u0161\u00ed spole\u010dnosti odpov\u011bdn\u00ed za reklamn\u00ed operace, spr\u00e1vu online m\u00e9di\u00ed a souvisej\u00edc\u00ed \u00fakoly p\u0159i \u010dinnostech souvisej\u00edc\u00edch s klinikami kr\u00e1sy, salony pro odstra\u0148ov\u00e1n\u00ed chloupk\u016f, kosmetikou, zdravotn\u00edmi potravinami, zdravotnick\u00fdmi prost\u0159edky a dal\u0161\u00edmi oblastmi. Tyto sm\u011brnice budou navr\u017eeny tak, aby se daly snadno nau\u010dit a implementovat v kr\u00e1tk\u00e9m \u010dasov\u00e9m r\u00e1mci, poskytuj\u00edce nezbytn\u00e9 a dostate\u010dn\u00e9 informace.<\/p>\n\t\t\t\t<p>Krom\u011b toho, pokud pot\u0159ebujete vytvo\u0159it intern\u00ed sm\u011brnice na z\u00e1klad\u011b kontrol reklamn\u00edch v\u00fdraz\u016f, m\u016f\u017eeme vyvinout sm\u011brnice, kter\u00e9 jsou vysoce specifick\u00e9 a praktick\u00e9 pro va\u0161i spole\u010dnost, s ohledem na va\u0161e skute\u010dn\u00e9 produktov\u00e9 nab\u00eddky a p\u0159edchoz\u00ed LP, \u010dl\u00e1nky a souvisej\u00edc\u00ed materi\u00e1ly. To zaji\u0161\u0165uje, \u017ee sm\u011brnice jsou p\u0159izp\u016fsobeny va\u0161im konkr\u00e9tn\u00edm operac\u00edm a mohou b\u00fdt va\u0161imi zam\u011bstnanci efektivn\u011b vyu\u017e\u00edv\u00e1ny.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"white-section\">\n\t<div class=\"anchor\" id=\"monthly-sampling-checks\"><\/div>\n\t<div class=\"section-inner\">\n\t\t<div class=\"flex\">\n\t\t\t<div class=\"width41\"><img decoding=\"async\" src=\"\/wp-content\/themes\/monolith2021\/img\/operationofofmedia\/operationofofmedia_pic3.jpg\" alt=\"Monthly Sampling Checks\"><\/div>\n\t\t\t<div class=\"width51\">\n\t\t\t\t<h3>M\u011bs\u00ed\u010dn\u00ed vzorkov\u00e9 kontroly<\/h3>\n\t\t\t\t<p class=\"mgb-small\">M\u016f\u017eeme prov\u00e1d\u011bt m\u011bs\u00ed\u010dn\u00ed kontroln\u00ed vzorky t\u00edm, \u017ee vybereme vzorek z p\u0159\u00edsp\u011bvk\u016f vytvo\u0159en\u00fdch influencery nebo jin\u00fdmi subjekty ve va\u0161em agenturn\u00edm podnik\u00e1n\u00ed, stejn\u011b jako z medi\u00e1ln\u00edho obsahu produkovan\u00e9ho va\u0161\u00ed vlastn\u00ed spole\u010dnost\u00ed. Pot\u00e9 v\u00e1m doru\u010d\u00edme m\u011bs\u00ed\u010dn\u00ed zpr\u00e1vy na z\u00e1klad\u011b zji\u0161t\u011bn\u00ed.<\/p>\n\t\t\t\t<p>I kdy\u017e va\u0161e spole\u010dnost v sou\u010dasn\u00e9 dob\u011b nem\u00e1 intern\u00ed syst\u00e9m pro prov\u00e1d\u011bn\u00ed kontroln\u00edch vzork\u016f, m\u016f\u017eeme poskytnout komplexn\u00ed \u0159e\u0161en\u00ed pro v\u0161echny \u00fakoly souvisej\u00edc\u00ed s kontroln\u00edmi vzorky. Nap\u0159\u00edklad m\u016f\u017eeme prov\u00e9st kontroln\u00ed vzorky v\u0161ech p\u0159\u00edsp\u011bvk\u016f publikovan\u00fdch va\u0161\u00ed spole\u010dnost\u00ed jako m\u00e9dia pomoc\u00ed informac\u00ed o \u00fa\u010dtech CMS nebo SNS, nebo m\u016f\u017eeme prov\u00e9st kontroln\u00ed vzorky v\u0161ech p\u0159\u00edsp\u011bvk\u016f spojen\u00fdch s va\u0161\u00ed spole\u010dnost\u00ed jako agenturou pomoc\u00ed informac\u00ed o \u00fa\u010dtech agentury ASP. Tento komplexn\u00ed p\u0159\u00edstup zaji\u0161\u0165uje, \u017ee v\u0161echny aspekty procesu kontroln\u00edch vzork\u016f jsou \u0159e\u0161eny na\u0161\u00ed firmou.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"purple-section\">\n\t<div class=\"anchor\" id=\"providing-comprehensive-solutions\"><\/div>\n\t<div class=\"section-inner\">\n\t\t<div class=\"flex\">\n\t\t\t<div class=\"width51\">\n\t\t\t\t<h3>Poskytov\u00e1n\u00ed komplexn\u00edch \u0159e\u0161en\u00ed<\/h3>\n\t\t\t\t<p class=\"mgb-small\">Nab\u00edz\u00edme komplexn\u00ed \u0159e\u0161en\u00ed &#8220;v\u0161e pod jednou st\u0159echou&#8221; s t\u00fdmem, kter\u00fd zahrnuje 30 pr\u00e1vn\u00edk\u016f a 16 IT konzultant\u016f z celkov\u00e9ho po\u010dtu 85 zam\u011bstnanc\u016f, a to v\u0161e pod veden\u00edm zakladatele firmy, b\u00fdval\u00e9ho IT in\u017een\u00fdra s zku\u0161enostmi z webov\u00fdch spole\u010dnost\u00ed.<\/p>\n\t\t\t\t<p class=\"mgb-small\">Jsme schopni p\u0159izp\u016fsobit se r\u016fzn\u00fdm pracovn\u00edm postup\u016fm, jako je prov\u00e1d\u011bn\u00ed vzorkov\u00fdch kontrol v\u0161ech p\u0159\u00edsp\u011bvk\u016f publikovan\u00fdch va\u0161\u00ed spole\u010dnost\u00ed jako m\u00e9dia s vyu\u017eit\u00edm informac\u00ed o \u00fa\u010dtech CMS nebo SNS, nebo prov\u00e1d\u011bn\u00ed vzorkov\u00fdch kontrol v\u0161ech p\u0159\u00edsp\u011bvk\u016f spojen\u00fdch s va\u0161\u00ed spole\u010dnost\u00ed jako agenturou s vyu\u017eit\u00edm informac\u00ed o \u00fa\u010dtech ASP agentury.<\/p>\n\t\t\t\t<p>S minim\u00e1ln\u00edmi informacemi jsme schopni zvl\u00e1dnout v\u0161echny f\u00e1ze procesu a poskytnout komplexn\u00ed \u0159e\u0161en\u00ed &#8220;v\u0161e pod jednou st\u0159echou&#8221;.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"width41\"><img decoding=\"async\" src=\"\/wp-content\/themes\/monolith_en\/img\/operationofofmedia\/operationofofmedia_pic5.svg\" alt=\"Poskytov\u00e1n\u00ed komplexn\u00edch \u0159e\u0161en\u00ed\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"white-section\">\n\t<div class=\"section-inner\">\n\t\t<div class=\"frame-corner\">\n\t\t<div class=\"frame-corner-inner\">\n\t\t\t<p class=\"mgb-small txt-l txt-center bold\">Nap\u0159\u00edklad na\u0161e advok\u00e1tn\u00ed kancel\u00e1\u0159 MONOLITH LAW OFFICE nevy\u017eaduje od klient\u016f vyu\u017e\u00edvaj\u00edc\u00edch na\u0161i slu\u017ebu m\u011bs\u00ed\u010dn\u00edch vzorkov\u00fdch kontrol poskytnut\u00ed &#8220;seznamu pr\u00e1vn\u00edch konzulta\u010dn\u00edch ot\u00e1zek&#8221;. To je proto, \u017ee pova\u017eujeme za na\u0161i odpov\u011bdnost identifikovat pr\u00e1vn\u00ed probl\u00e9my, kter\u00e9 by pr\u00e1vn\u00edci m\u011bli zv\u00e1\u017eit.<\/p>\n\t\t\t<p class=\"mgb-small\">Mnoho spole\u010dnost\u00ed m\u016f\u017ee pova\u017eovat rychl\u00e9 pr\u00e1vn\u00ed konzultace s pr\u00e1vn\u00edky za n\u00e1ro\u010dn\u00e9. Analyticky \u0159e\u010deno, je to \u010dasto proto, \u017ee &#8220;pr\u00e1vn\u00edci neposkytnou pomoc, dokud spole\u010dnost neanalyzuje intern\u011b probl\u00e9my, kter\u00fdm \u010del\u00ed, a nesn\u00ed\u017e\u00ed je na \u010dist\u011b &#8216;pr\u00e1vn\u00ed konzultaci'&#8221;.<\/p>\n\t\t\t<p class=\"mgb-small\">P\u0159edstavme si nap\u0159\u00edklad, \u017ee provozovatel medi\u00e1ln\u00ed platformy v oblasti kr\u00e1sy se domn\u00edv\u00e1, \u017ee by m\u011bly b\u00fdt prov\u00e1d\u011bny m\u011bs\u00ed\u010dn\u00ed vzorkov\u00e9 kontroly \u010dl\u00e1nk\u016f publikovan\u00fdch na jejich platform\u011b, aby byla zaji\u0161t\u011bna shoda s p\u0159\u00edslu\u0161n\u00fdmi z\u00e1kony, jako je Z\u00e1kon o farmaceutick\u00fdch v\u00fdrobc\u00edch (Japanese Pharmaceutical Affairs Law). V takov\u00e9m p\u0159\u00edpad\u011b by spole\u010dnost musela z\u0159\u00eddit intern\u00ed pracovn\u00ed postup, kter\u00fd by zahrnoval kroky jako v\u00fdpis \u010dl\u00e1nk\u016f publikovan\u00fdch b\u011bhem m\u011bs\u00edce, prov\u00e1d\u011bn\u00ed vzorkov\u00e1n\u00ed a kontrolu shody s intern\u00edmi sm\u011brnicemi, ne\u017e by mohla p\u0159istoupit k f\u00e1zi &#8220;pr\u00e1vn\u00ed konzultace&#8221;. Pokud by byly v\u0161echny tyto kroky nutn\u00e9 p\u0159ed pr\u00e1vn\u00ed konzultac\u00ed, st\u00e1v\u00e1 se jejich prov\u00e1d\u011bn\u00ed obt\u00ed\u017en\u011bj\u0161\u00edm.<\/p>\n\t\t\t<p>Na\u0161e advok\u00e1tn\u00ed kancel\u00e1\u0159 MONOLITH LAW OFFICE vytvo\u0159ila r\u00e1mec, kter\u00fd n\u00e1m umo\u017e\u0148uje zvl\u00e1dnout v\u0161echny aspekty pot\u0159eb na\u0161ich klient\u016f, od \u00fakol\u016f vy\u017eaduj\u00edc\u00edch odborn\u00e9 znalosti v oblasti IT po slo\u017eit\u00e9 pr\u00e1vn\u00ed posudky, a to v\u0161e v r\u00e1mci na\u0161\u00ed firmy. Pr\u00e1v\u011b proto m\u016f\u017eeme rychle reagovat na pr\u00e1vn\u00ed probl\u00e9my na\u0161ich klient\u016f.<\/p>\n\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"purple2-section\">\n\t<div class=\"anchor\" id=\"monolith-law-magazine\"><\/div>\n\t<div class=\"section-inner\">\n\t\t    <section class=\"white-section temp-article\">\n        <div class=\"section-inner\">\n            <h4>MONOLITH LAW MAGAZINE<\/h4>\n            <div class=\"articles type_practice_column\">\n                                                                    <div class=\"article article-area\">\n                        <figure>\n                            <div class=\"img-wrap\">\n                                <img alt=\"Regulace platebn\u00edch syst\u00e9m\u016f v online hr\u00e1ch podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed a reklam\u011b.\" src=\"https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2025\/03\/35257a13524535cd36ba7c1f71a65420-1024x538.jpg\" width=\"500\" height=\"250\">\n                            <\/div>\n                            <figcaption>\n                                <div class=\"figcaption-inner\">\n                                    <h3>Regulace platebn\u00edch syst\u00e9m\u016f v online hr\u00e1ch podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed a reklam\u011b.<\/h3>\n                                <\/div>\n                            <\/figcaption>\n                            <a href=\"https:\/\/monolith.law\/cs\/general-corporate\/online-game-payment-regulation-unjustifiable-premiums-act\"><\/a>\n                        <\/figure>\n                    <\/div>\n                                                    <div class=\"article article-area\">\n                        <figure>\n                            <div class=\"img-wrap\">\n                                <img alt=\"Pou\u010den\u00ed z p\u0159\u00edpad\u016f poru\u0161en\u00ed reklamy influencer\u016f sm\u011b\u0159uj\u00edc\u00ed k pos\u00edlen\u00ed regulace stealth marketingu\" src=\"https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2025\/01\/e63863aa9f3c68ab31ba58647309ebb9.webp\" width=\"500\" height=\"250\">\n                            <\/div>\n                            <figcaption>\n                                <div class=\"figcaption-inner\">\n                                    <h3>Pou\u010den\u00ed z p\u0159\u00edpad\u016f poru\u0161en\u00ed reklamy influencer\u016f sm\u011b\u0159uj\u00edc\u00ed k pos\u00edlen\u00ed regulace ste.<\/h3>\n                                <\/div>\n                            <\/figcaption>\n                            <a href=\"https:\/\/monolith.law\/cs\/general-corporate\/influencer-stealth-marketing\"><\/a>\n                        <\/figure>\n                    <\/div>\n                                                    <div class=\"article article-area\">\n                        <figure>\n                            <div class=\"img-wrap\">\n                                <img alt=\"\u3010Zaveden\u00ed v listopadu roku Reiwa 6 (2024)\u3011Co jsou z\u00e1vazn\u00e9 postupy a p\u0159\u00edm\u00e9 sankce? Vysv\u011btlen\u00ed kl\u00ed\u010dov\u00fdch bod\u016f novely z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen.\" src=\"https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2024\/11\/cc925323aa7c180495713a9457c14a0b.jpg\" width=\"500\" height=\"250\">\n                            <\/div>\n                            <figcaption>\n                                <div class=\"figcaption-inner\">\n                                    <h3>\u3010Zaveden\u00ed v listopadu roku Reiwa 6 (2024)\u3011Co jsou z\u00e1vazn\u00e9 postupy a p\u0159\u00edm\u00e9 sankce.<\/h3>\n                                <\/div>\n                            <\/figcaption>\n                            <a href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-r6\"><\/a>\n                        <\/figure>\n                    <\/div>\n                                            <\/div>\n            <div class=\"btn-more\"><a href=\"https:\/\/monolith.law\/cs\/tag\/advertisement-review\">Read More<\/a><\/div>\n        <\/div>\n    <\/section>\n\t<\/div>\n<\/section>\n\n<section class=\"orange2-section\">\n\t<div class=\"anchor\" id=\"fee-structure\"><\/div>\n\t<div class=\"section-inner\">\n\t<div class=\"planWrap\">\n\t<h3>Struktura poplatk\u016f<\/h3>\n\t<ul class=\"plan\">\n\t\t<li class=\"txt-left\">\n\t\t\t<div class=\"plan-inner\">\n\t\t\t<div class=\"plan-header\">\n\t\t\t<h4 class=\"plan-title\">Hodinov\u00e1 sazba<\/h4>\n\t\t\t<div class=\"plan-price\"><span class=\"price-figure\">$300<\/span>za hodinu<span class=\"price-tax\"> <\/span><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"plan-body\">V ur\u010dit\u00fdch p\u0159\u00edpadech m\u016f\u017eeme zv\u00e1\u017eit p\u0159ijet\u00ed sporu nebo soudn\u00edho \u0159\u00edzen\u00ed s po\u010d\u00e1te\u010dn\u00edm poplatkem a \u00fasp\u011b\u0161nostn\u00ed odm\u011bnou. Pro v\u00edce informac\u00ed n\u00e1s nev\u00e1hejte kontaktovat.<\/div>\n\t\t\t<\/div>\n\t\t<\/li>\n\t\t<li class=\"txt-left\">\n\t\t\t<div class=\"plan-inner\">\n\t\t\t<div class=\"plan-header\">\n\t\t\t<h4 class=\"plan-title\">Sestavov\u00e1n\u00ed smluv<\/h4>\n\t\t\t<div class=\"plan-price\"><span class=\"price-value\">od<\/span><span class=\"price-figure\">$500<\/span><span class=\"price-value\">do $2,000 nebo v\u00edce<\/span><span class=\"price-tax\"><\/span><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"plan-body\">Cenov\u00e1 struktura se m\u016f\u017ee li\u0161it v z\u00e1vislosti na typu a mno\u017estv\u00ed smluv. R\u00e1di v\u00e1m poskytneme p\u0159edb\u011b\u017en\u00fd odhad na vy\u017e\u00e1d\u00e1n\u00ed, proto n\u00e1s nev\u00e1hejte kontaktovat pro dal\u0161\u00ed informace.<\/div>\n\t\t\t<\/div>\n\t\t<\/li>\n\t\t<li class=\"txt-left\">\n\t\t\t<div class=\"plan-inner\">\n\t\t\t<div class=\"plan-header\">\n\t\t\t<h4 class=\"plan-title\">Dal\u0161\u00ed slu\u017eby<\/h4>\n\t\t\t<div class=\"plan-price\"><span class=\"price-figure\">Kontaktujte n\u00e1s<\/span><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"plan-body\">Nab\u00edz\u00edme \u0161irokou \u0161k\u00e1lu slu\u017eeb v\u010detn\u011b zakl\u00e1d\u00e1n\u00ed spole\u010dnost\u00ed, p\u0159ezkumu smluv, pr\u00e1vn\u00edch stanovisek, p\u0159ezkumu p\u0159\u00edpad\u016f nebo v\u00fdzkumn\u00fdch dopis\u016f. Pokud m\u00e1te jak\u00e9koli dotazy nebo obavy, srde\u010dn\u011b v\u00e1s zveme, abyste n\u00e1s kontaktovali a n\u00e1\u0161 zku\u0161en\u00fd t\u00fdm v\u00e1m bude r\u00e1d n\u00e1pomocen.<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/li>\n\t<\/ul>\n\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"white-section\">\n\t<div class=\"section-inner\">\n\t\t<div class=\"btn-area\">\n\t\t\t<div class=\"btn icon-contact\"><a href=\"\/cs\/contact\">Kontaktujte n\u00e1s<\/a><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Recenze reklamy Reklama v Japonsku, v\u010detn\u011b u\u017eivatelsk\u00e9ho word-of-mouth marketingu, je skute\u010dn\u011b p\u0159edm\u011btem komplexn\u00ed regulace \u0159\u00edzen\u00e9 r\u016fzn\u00fdmi z\u00e1kony a p\u0159edpisy. To je zvl\u00e1\u0161t\u011b patrn\u00e9 u produkt\u016f souvisej\u00edc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57144,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"other-page-temp.php","meta":{"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/pages\/55902"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=55902"}],"version-history":[{"count":45,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/pages\/55902\/revisions"}],"predecessor-version":[{"id":62701,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/pages\/55902\/revisions\/62701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/57144"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=55902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}