{"id":60894,"date":"2023-12-08T20:22:23","date_gmt":"2023-12-08T11:22:23","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60894"},"modified":"2024-01-29T17:49:29","modified_gmt":"2024-01-29T08:49:29","slug":"checkpoint-contracts-youtuber-client","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/checkpoint-contracts-youtuber-client","title":{"rendered":"Kontroln\u00ed body t\u00fdkaj\u00edc\u00ed se smlouvy o zad\u00e1n\u00ed pr\u00e1ce na reklamn\u00edch projektech mezi YouTuberem a klientem"},"content":{"rendered":"\n<p>YouTube je celosv\u011btov\u011b obl\u00edben\u00e1 str\u00e1nka pro sd\u00edlen\u00ed vide\u00ed, na kterou m\u016f\u017ee kdokoli snadno p\u0159isp\u00edvat. Kdokoli se m\u016f\u017ee st\u00e1t YouTuberem t\u00edm, \u017ee si na YouTube zalo\u017e\u00ed \u00fa\u010det, ale zejm\u00e9na popul\u00e1rn\u00ed YouTuberi s velk\u00fdm po\u010dtem odb\u011bratel\u016f kan\u00e1lu maj\u00ed vliv srovnateln\u00fd s vlivem slavn\u00fdch celebrit. Existuj\u00ed firmy, kter\u00e9 vyu\u017e\u00edvaj\u00ed tohoto vlivu popul\u00e1rn\u00edch YouTuber\u016f a po\u017e\u00e1daj\u00ed je o vytvo\u0159en\u00ed a distribuci vide\u00ed pro propagaci sv\u00fdch produkt\u016f nebo slu\u017eeb. Zejm\u00e9na recenzn\u00ed videa, ve kter\u00fdch YouTuberi skute\u010dn\u011b pou\u017e\u00edvaj\u00ed produkty a nahr\u00e1vaj\u00ed sv\u00e9 dojmy, jsou obl\u00edben\u00e9 mezi div\u00e1ky, proto\u017ee jsou del\u0161\u00ed ne\u017e televizn\u00ed reklamy a poskytuj\u00ed podrobn\u00fd a svi\u017en\u00fd v\u00fdklad o produktech, co\u017e \u010dasto vede k n\u00e1kupu.<\/p>\n\n\n\n<p>Kdy\u017e YouTuber p\u0159ijme zak\u00e1zku na vytvo\u0159en\u00ed a distribuci videa s reklamn\u00edm \u00fa\u010delem od klienta, uzav\u0159e smlouvu o poskytnut\u00ed slu\u017eeb. V tomto \u010dl\u00e1nku se podrobn\u011bji zam\u011b\u0159\u00edme na kl\u00ed\u010dov\u00e9 body t\u00e9to smlouvy o poskytnut\u00ed slu\u017eeb. Pokud jde o smlouvy pro klienty virtu\u00e1ln\u00edch YouTuber\u016f, neboli VTuber\u016f, kter\u00e9 jsou specifick\u00fdm typem YouTuber\u016f, podrobn\u011bji je vysv\u011btlujeme v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/virtual-youtuber-clients\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/virtual-youtuber-clients[ja]<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/checkpoint-contracts-youtuber-client\/#Co_je_smlouva_kterou_uzavira_YouTuber_s_klientem\" title=\"Co je smlouva, kterou uzav\u00edr\u00e1 YouTuber s klientem\">Co je smlouva, kterou uzav\u00edr\u00e1 YouTuber s klientem<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/checkpoint-contracts-youtuber-client\/#Ucel_smlouvy_uzavrene_YouTuberem_s_klientem\" title=\"\u00da\u010del smlouvy uzav\u0159en\u00e9 YouTuberem s klientem\">\u00da\u010del smlouvy uzav\u0159en\u00e9 YouTuberem s klientem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/checkpoint-contracts-youtuber-client\/#Pravni_povaha_smlouvy_uzavrene_YouTuberem_s_klientem\" title=\"Pr\u00e1vn\u00ed povaha smlouvy uzav\u0159en\u00e9 YouTuberem s klientem\">Pr\u00e1vn\u00ed povaha smlouvy uzav\u0159en\u00e9 YouTuberem s klientem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/checkpoint-contracts-youtuber-client\/#Klicove_body_smlouvy_kterou_uzavira_YouTuber_s_klientem\" title=\"Kl\u00ed\u010dov\u00e9 body smlouvy, kterou uzav\u00edr\u00e1 YouTuber s klientem\">Kl\u00ed\u010dov\u00e9 body smlouvy, kterou uzav\u00edr\u00e1 YouTuber s klientem<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/checkpoint-contracts-youtuber-client\/#Ustanoveni_tykajici_se_obsahu_prace\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se obsahu pr\u00e1ce\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se obsahu pr\u00e1ce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/checkpoint-contracts-youtuber-client\/#Ustanoveni_o_odmene\" title=\"Ustanoven\u00ed o odm\u011bn\u011b\">Ustanoven\u00ed o odm\u011bn\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/checkpoint-contracts-youtuber-client\/#Ustanoveni_o_zaruce_zverejneni_videa\" title=\"Ustanoven\u00ed o z\u00e1ruce zve\u0159ejn\u011bn\u00ed videa\">Ustanoven\u00ed o z\u00e1ruce zve\u0159ejn\u011bn\u00ed videa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/checkpoint-contracts-youtuber-client\/#Klausa_o_sile_vyssi\" title=\"Klausa o s\u00edle vy\u0161\u0161\u00ed\">Klausa o s\u00edle vy\u0161\u0161\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/checkpoint-contracts-youtuber-client\/#Ustanoveni_tykajici_se_udrzeni_image_klienta\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se udr\u017een\u00ed image klienta\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se udr\u017een\u00ed image klienta<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/checkpoint-contracts-youtuber-client\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_smlouva_kterou_uzavira_YouTuber_s_klientem\"><\/span>Co je smlouva, kterou uzav\u00edr\u00e1 YouTuber s klientem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/04\/shutterstock_692786860-1024x683.jpg\" alt=\"\" class=\"wp-image-8455\" \/><figcaption class=\"wp-element-caption\">Vysv\u011btl\u00edme, co je smlouva, kterou uzav\u00edr\u00e1 YouTuber s klientem.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ucel_smlouvy_uzavrene_YouTuberem_s_klientem\"><\/span>\u00da\u010del smlouvy uzav\u0159en\u00e9 YouTuberem s klientem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Smlouva, kterou uzav\u00edr\u00e1 YouTuber s klientem, je takov\u00e1, \u017ee klient pov\u011b\u0159uje YouTubera vytvo\u0159en\u00edm a distribuc\u00ed videa za \u00fa\u010delem propagace sv\u00fdch produkt\u016f nebo slu\u017eeb, jak bylo vysv\u011btleno na za\u010d\u00e1tku. Pokud YouTuber nen\u00ed \u010dlenem managementov\u00e9 agentury, je t\u0159eba, aby s\u00e1m uzav\u0159el smlouvu s klientem, tak\u017ee je d\u016fle\u017eit\u00e9 porozum\u011bt kl\u00ed\u010dov\u00fdm bod\u016fm smlouvy a bod\u016fm, na kter\u00e9 je t\u0159eba d\u00e1t pozor p\u0159i vyjedn\u00e1v\u00e1n\u00ed. Na druhou stranu, pokud je YouTuber \u010dlenem managementov\u00e9 agentury, smlouva o reklamn\u00edch projektech od klient\u016f je uzav\u0159ena mezi managementovou agenturou a klientem. I kdy\u017e je tomu tak, je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, za jak\u00fdch obecn\u00fdch podm\u00ednek jsou uzav\u00edr\u00e1ny smlouvy o projektech, kter\u00e9 p\u0159ij\u00edm\u00e1te. Pokud jde o smlouvu, kterou uzav\u00edr\u00e1 YouTuber p\u0159i vstupu do managementov\u00e9 agentury, podrobn\u011b ji vysv\u011btlujeme v n\u00e1sleduj\u00edc\u00edch \u010dl\u00e1nc\u00edch.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/explanation-of-the-contract-signed-by-youtuber-secondhalf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/explanation-of-the-contract-signed-by-youtuber-secondhalf[ja]<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/explanation-of-the-contract-signed-by-youtuber-firsthalf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/explanation-of-the-contract-signed-by-youtuber-firsthalf[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravni_povaha_smlouvy_uzavrene_YouTuberem_s_klientem\"><\/span>Pr\u00e1vn\u00ed povaha smlouvy uzav\u0159en\u00e9 YouTuberem s klientem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Smlouva, kterou uzav\u00edr\u00e1 YouTuber s klientem, je v\u011bt\u0161inou smlouva o poskytnut\u00ed slu\u017eeb. Smlouva o poskytnut\u00ed slu\u017eeb je interpretov\u00e1na jako smlouva, kter\u00e1 kombinuje vlastnosti smlouvy o zastoupen\u00ed a smlouvy o d\u00edlo. V\u00fdznam smlouvy o zastoupen\u00ed spo\u010d\u00edv\u00e1 v tom, \u017ee YouTuber, kter\u00fd je poskytovatelem slu\u017eeb, prov\u00e1d\u00ed ur\u010den\u00e9 \u00fakoly pro klienta, kter\u00fd je zadavatelem. V r\u00e1mci smlouvy o zastoupen\u00ed poskytovatel slu\u017eeb nezaru\u010duje vznik v\u00fdsledk\u016f, jako je dod\u00e1n\u00ed v\u00fdsledku.<\/p>\n\n\n\n<p>Av\u0161ak, kdy\u017e YouTuber p\u0159ij\u00edm\u00e1 reklamn\u00ed projekty od klienta, je samoz\u0159ejm\u011b o\u010dek\u00e1v\u00e1no, \u017ee vytvo\u0159\u00ed a distribuuje video, jak bylo dohodnuto v smlouv\u011b. V tomto smyslu je obvykl\u00e9, \u017ee se o\u010dek\u00e1v\u00e1 ur\u010dit\u00fd v\u00fdsledek, tak\u017ee smlouva, kterou uzav\u00edr\u00e1 YouTuber s klientem pro p\u0159ijet\u00ed reklamn\u00edch projekt\u016f, m\u016f\u017ee m\u00edt nejen vlastnosti smlouvy o zastoupen\u00ed, ale tak\u00e9 vlastnosti smlouvy o d\u00edlo, kde poskytovatel slu\u017eeb zaru\u010duje vznik v\u00fdsledku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klicove_body_smlouvy_kterou_uzavira_YouTuber_s_klientem\"><\/span>Kl\u00ed\u010dov\u00e9 body smlouvy, kterou uzav\u00edr\u00e1 YouTuber s klientem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/04\/shutterstock_274454033-1024x683.jpg\" alt=\"\" class=\"wp-image-8458\" \/><figcaption class=\"wp-element-caption\">  <br>Jak\u00e9 jsou kl\u00ed\u010dov\u00e9 smluvn\u00ed dolo\u017eky a body, na kter\u00e9 by m\u011bl YouTuber d\u00e1vat pozor p\u0159i uzav\u00edr\u00e1n\u00ed smlouvy s klientem? <\/figcaption><\/figure>\n\n\n\n<p>Poj\u010fme se pod\u00edvat na kl\u00ed\u010dov\u00e9 smluvn\u00ed dolo\u017eky a body, na kter\u00e9 by m\u011bl YouTuber d\u00e1vat pozor p\u0159i uzav\u00edr\u00e1n\u00ed smlouvy s klientem, kdy\u017e p\u0159ij\u00edm\u00e1 nab\u00eddku na reklamn\u00ed kampa\u0148. V n\u00e1sleduj\u00edc\u00edch p\u0159\u00edkladech dolo\u017eek je &#8220;A&#8221; klient a &#8220;B&#8221; YouTuber.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_obsahu_prace\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se obsahu pr\u00e1ce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cb (Obsah pr\u00e1ce)<br>Strana A pov\u011b\u0159uje stranu B, aby p\u0159edstavila v\u00fdrobky strany A, kter\u00e9 jsou specifikov\u00e1ny v p\u0159\u00edloze, ve videu, kter\u00e9 strana B produkuje a ve kter\u00e9m vystupuje, a toto video distribuovala na YouTube kan\u00e1le, kter\u00fd strana B provozuje (d\u00e1le jen &#8220;tato pr\u00e1ce&#8221;), a strana B toto pov\u011b\u0159en\u00ed p\u0159ij\u00edm\u00e1.<\/p>\n\n\n\n<p>Typick\u00fdmi reklamn\u00edmi projekty od klient\u016f jsou, jak je vid\u011bt v p\u0159edchoz\u00edm p\u0159\u00edkladu ustanoven\u00ed, v\u00fdroba a distribuce vide\u00ed, kter\u00e9 p\u0159edstavuj\u00ed jejich vlastn\u00ed produkty nebo slu\u017eby. Konkr\u00e9tn\u011b se jedn\u00e1 o pr\u00e1ci, kdy YouTuber vytv\u00e1\u0159\u00ed p\u0159edstavovac\u00ed videa atd. o produktech, slu\u017eb\u00e1ch atd., kter\u00e9 ur\u010duje klient, a toto video nahr\u00e1v\u00e1 a zve\u0159ej\u0148uje na YouTube kan\u00e1lu, kter\u00fd YouTuber provozuje. Krom\u011b toho, mezi projekty t\u00fdkaj\u00edc\u00ed se v\u00fdroby vide\u00ed existuje tak\u00e9 reklama PPL. PPL je zkratka pro product placement, co\u017e je tak\u00e9 n\u011bkdy naz\u00fdv\u00e1no nep\u0159\u00edmou reklamou. Jedn\u00e1 se o reklamn\u00ed metodu, kter\u00e1 nezahrnuje p\u0159\u00edm\u00e9 p\u0159edstaven\u00ed produkt\u016f nebo slu\u017eeb, ale m\u00edsto toho zahrnuje za\u010dlen\u011bn\u00ed produkt\u016f klienta atd. jako rekvizity do norm\u00e1ln\u00edho videa, kter\u00e9 nen\u00ed ur\u010deno pro reklamu. Pokud jde o slavn\u00e9 YouTubery, existuj\u00ed fanou\u0161ci, kte\u0159\u00ed se pokus\u00ed identifikovat a koupit stejn\u00fd produkt jen na z\u00e1klad\u011b toho, \u017ee &#8220;YouTuber \u25cb\u25cb pou\u017e\u00edv\u00e1 tento st\u016fl ve sv\u00e9m make-up videu&#8221;. Z tohoto d\u016fvodu existuje ur\u010dit\u00e1 popt\u00e1vka po reklamn\u00edch projektech PPL, kter\u00e9 zahrnuj\u00ed za\u010dlen\u011bn\u00ed produkt\u016f klienta atd. jako rekvizity. Nav\u00edc, reklamn\u00ed projekty od spole\u010dnost\u00ed nejsou omezeny pouze na v\u00fdrobu a distribuci vide\u00ed, ale mohou tak\u00e9 zahrnovat n\u00e1sleduj\u00edc\u00ed typy pr\u00e1ce, kter\u00e9 mohou b\u00fdt po\u017eadov\u00e1ny od YouTuber\u016f. Tyto pr\u00e1ce mohou b\u00fdt tak\u00e9 po\u017eadov\u00e1ny spolu s v\u00fdrobou a distribuc\u00ed vide\u00ed.<\/p>\n\n\n\n<ul>\n<li>Pr\u00e1ce spojen\u00e1 s \u00fa\u010dast\u00ed na ud\u00e1lostech ur\u010den\u00fdch klientem jako moder\u00e1tor nebo host<\/li>\n\n\n\n<li>Rozhovory z m\u00e9di\u00ed ur\u010den\u00fdch klientem<\/li>\n\n\n\n<li>Promoci na soci\u00e1ln\u00edch s\u00edt\u00edch provozovan\u00fdch YouTuberem<\/li>\n<\/ul>\n\n\n\n<p>Reklamn\u00ed projekty od klient\u016f mohou b\u00fdt p\u0159ij\u00edm\u00e1ny bu\u010f jednor\u00e1zov\u011b, nebo na pravideln\u00e9 b\u00e1zi. V p\u0159\u00edpad\u011b pravideln\u00e9ho p\u0159ij\u00edm\u00e1n\u00ed m\u016f\u017ee b\u00fdt nap\u0159\u00edklad stanoveno, \u017ee se ka\u017ed\u00fd m\u011bs\u00edc distribuuje jedno video, nebo m\u016f\u017ee b\u00fdt stanoveno pouze po\u010det vide\u00ed k distribuci bez ur\u010den\u00ed konkr\u00e9tn\u00edho \u010dasu distribuce. V p\u0159\u00edpad\u011b pravideln\u00e9ho p\u0159ij\u00edm\u00e1n\u00ed reklamn\u00edch projekt\u016f m\u016f\u017ee b\u00fdt konkr\u00e9tn\u00ed obsah pr\u00e1ce stanoven v individu\u00e1ln\u00ed smlouv\u011b, jak je uvedeno v n\u00e1sleduj\u00edc\u00edm ustanoven\u00ed.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cb (Obsah pr\u00e1ce)<br>Strana A pov\u011b\u0159uje stranu B, aby p\u0159edstavila v\u00fdrobky strany A, kter\u00e9 jsou ur\u010deny v samostatn\u00e9 individu\u00e1ln\u00ed smlouv\u011b, ve videu, kter\u00e9 strana B produkuje a ve kter\u00e9m vystupuje, a toto video distribuovala na YouTube kan\u00e1le, kter\u00fd strana B provozuje (d\u00e1le jen &#8220;tato pr\u00e1ce&#8221;), a strana B toto pov\u011b\u0159en\u00ed p\u0159ij\u00edm\u00e1.<\/p>\n\n\n\n<p>Individu\u00e1ln\u00ed smlouva nemus\u00ed b\u00fdt ve form\u011b ofici\u00e1ln\u00ed smlouvy, m\u016f\u017ee b\u00fdt uzav\u0159ena prost\u0159ednictv\u00edm objedn\u00e1vky, \u017e\u00e1dosti nebo e-mailov\u00e9 korespondence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_odmene\"><\/span>Ustanoven\u00ed o odm\u011bn\u011b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek X (Odm\u011bna)<br>Strana A se zavazuje zaplatit stran\u011b B \u010d\u00e1stku rovnaj\u00edc\u00ed se po\u010dtu p\u0159edplatitel\u016f kan\u00e1lu strany B v dob\u011b uzav\u0159en\u00ed t\u00e9to smlouvy vyn\u00e1sobenou \u010d\u00e1stkou XX korun (bez DPH) jako protihodnotu za tuto slu\u017ebu.<\/p>\n\n\n\n<p>Metoda v\u00fdpo\u010dtu odm\u011bny za reklamn\u00ed projekty od klient\u016f se obvykle d\u011bl\u00ed na dv\u011b kategorie: pevnou \u010d\u00e1stku a odm\u011bnu na z\u00e1klad\u011b v\u00fdsledk\u016f. B\u011b\u017en\u00fdm zp\u016fsobem v\u00fdpo\u010dtu odm\u011bny v re\u017eimu pevn\u00e9 \u010d\u00e1stky je n\u00e1soben\u00ed po\u010dtu p\u0159edplatitel\u016f YouTube kan\u00e1lu v ur\u010dit\u00e9m \u010dasov\u00e9m bod\u011b jednotkovou cenou. P\u0159edchoz\u00ed ustanoven\u00ed je p\u0159\u00edkladem tohoto v\u00fdpo\u010dtov\u00e9ho re\u017eimu. Dal\u0161\u00ed mo\u017enost\u00ed v re\u017eimu pevn\u00e9 \u010d\u00e1stky je n\u00e1soben\u00ed pr\u016fm\u011brn\u00e9ho po\u010dtu zhl\u00e9dnut\u00ed vide\u00ed na YouTube kan\u00e1lu jednotkovou cenou. Jednotkov\u00e1 cena se li\u0161\u00ed v z\u00e1vislosti na projektu, ale obvykle se pohybuje kolem 1 koruny. P\u0159i pou\u017eit\u00ed tohoto v\u00fdpo\u010dtov\u00e9ho re\u017eimu je d\u016fle\u017eit\u00e9 jasn\u011b stanovit, kter\u00fd \u010dasov\u00fd bod se pou\u017eije jako z\u00e1klad pro po\u010det p\u0159edplatitel\u016f kan\u00e1lu. Odm\u011bna na z\u00e1klad\u011b v\u00fdsledk\u016f je podobn\u00e1 takzvan\u00e9 reklam\u011b typu affiliate, kdy je YouTuberovi zaplaceno, pokud n\u011bkdo, kdo sleduje jeho video, klikne na URL uvedenou v popisu videa a dos\u00e1hne ur\u010dit\u00e9ho v\u00fdsledku, jako je sta\u017een\u00ed propagovan\u00e9 aplikace. P\u0159i pou\u017eit\u00ed tohoto re\u017eimu odm\u011bny je d\u016fle\u017eit\u00e9 jasn\u011b stanovit v smluvn\u00edch ustanoven\u00edch, kdy dojde k v\u00fdsledku, kter\u00fd vyvol\u00e1 n\u00e1rok na odm\u011bnu. Konkr\u00e9tn\u011b je t\u0159eba zjistit, zda se do odm\u011bny zahrnuje v\u00fdsledek, kter\u00fd nebyl dosa\u017een prost\u0159ednictv\u00edm URL uveden\u00e9 v popisu, nebo zda se do v\u00fdsledku zahrnuje situace, kdy dojde k zru\u0161en\u00ed hned po sta\u017een\u00ed nebo n\u00e1kupu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_zaruce_zverejneni_videa\"><\/span>Ustanoven\u00ed o z\u00e1ruce zve\u0159ejn\u011bn\u00ed videa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/04\/shutterstock_1143721190-1024x683.jpg\" alt=\"\" class=\"wp-image-8459\" \/><figcaption class=\"wp-element-caption\"> YouTuber mus\u00ed stanovit dobu, po kterou zaru\u010duje zve\u0159ejn\u011bn\u00ed videa. <\/figcaption><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cb (Z\u00e1ruka zve\u0159ejn\u011bn\u00ed)<br>1\uff0eDruh\u00e1 strana se zavazuje, \u017ee video vytvo\u0159en\u00e9 na z\u00e1klad\u011b t\u00e9to smlouvy bude zve\u0159ejn\u011bno po dobu 6 m\u011bs\u00edc\u016f od data zve\u0159ejn\u011bn\u00ed.<br>2\uff0eDruh\u00e1 strana se sna\u017e\u00ed pokra\u010dovat v zve\u0159ej\u0148ov\u00e1n\u00ed dan\u00e9ho videa i po uplynut\u00ed doby uveden\u00e9 v p\u0159edchoz\u00edm odstavci, ale nep\u0159eb\u00edr\u00e1 \u017e\u00e1dnou odpov\u011bdnost za zve\u0159ejn\u011bn\u00ed videa.<\/p>\n\n\n\n<p>Video, kter\u00e9 klientsk\u00e1 spole\u010dnost po\u017e\u00e1dala YouTubera o vytvo\u0159en\u00ed, je zve\u0159ejn\u011bno na kan\u00e1le spravovan\u00e9m YouTuberem. Proto je b\u011b\u017en\u00e9, \u017ee klientsk\u00e1 spole\u010dnost po\u017eaduje nejen vytvo\u0159en\u00ed videa, ale tak\u00e9 z\u00e1ruku, \u017ee video bude po ur\u010ditou dobu zve\u0159ejn\u011bno na kan\u00e1le spravovan\u00e9m YouTuberem. Pro klientskou spole\u010dnost m\u00e1 smysl po\u017e\u00e1dat YouTubera o vytvo\u0159en\u00ed videa a\u017e pot\u00e9, co je video zve\u0159ejn\u011bno, tak\u017ee YouTuber nem\u016f\u017ee odm\u00edtnout takov\u00e9 ustanoven\u00ed o z\u00e1ruce zve\u0159ejn\u011bn\u00ed videa. Nicm\u00e9n\u011b, YouTuber nem\u016f\u017ee garantovat, \u017ee bude nav\u017edy udr\u017eovat sv\u016fj YouTube kan\u00e1l. Nap\u0159\u00edklad, mohou se p\u0159eorientovat na jinou kari\u00e9ru nebo ukon\u010dit svou \u010dinnost jako YouTuber. V p\u0159\u00edprav\u011b na takov\u00e9 p\u0159\u00edpady by YouTuber m\u011bl stanovit dobu, po kterou zaru\u010duje zve\u0159ejn\u011bn\u00ed videa, jak je uvedeno v p\u0159\u00edkladu v\u00fd\u0161e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klausa_o_sile_vyssi\"><\/span>Klausa o s\u00edle vy\u0161\u0161\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cb (S\u00edla vy\u0161\u0161\u00ed)<br>Pokud jedna ze stran t\u00e9to smlouvy zpozd\u00ed nebo nen\u00ed schopna splnit sv\u00e9 povinnosti podle t\u00e9to smlouvy nebo konkr\u00e9tn\u00ed smlouvy v d\u016fsledku n\u00e1sleduj\u00edc\u00edch okolnost\u00ed, nebude za to nesena odpov\u011bdnost.<br> (1) P\u0159eru\u0161en\u00ed nebo ukon\u010den\u00ed slu\u017eeb t\u0159et\u00edch stran souvisej\u00edc\u00edch s YouTube a dal\u0161\u00edmi outsourcovan\u00fdmi slu\u017ebami<br> (2) Pozastaven\u00ed nebo ukon\u010den\u00ed \u00fa\u010dtu nebo kan\u00e1lu YouTubera v r\u00e1mci dan\u00e9 slu\u017eby<br> (3) P\u0159\u00edrodn\u00ed katastrofy, po\u017e\u00e1ry a exploze<br> (4) Naka\u017eliv\u00e9 nemoci<br> (5) V\u00e1lky a ob\u010dansk\u00e9 nepokoje<br> (6) Revoluce a rozd\u011blen\u00ed st\u00e1tu<br> (7) Rozkazy ve\u0159ejn\u00e9 moci<br> (8) V\u00fdtr\u017enosti<br> (9) Jin\u00e9 situace podobn\u00e9 v\u00fd\u0161e uveden\u00fdm<\/p>\n\n\n\n<p>Je t\u0159eba stanovit klauzuli, kter\u00e1 osvobozuje YouTubera od odpov\u011bdnosti v p\u0159\u00edpad\u011b, \u017ee YouTuber nem\u016f\u017ee prov\u00e1d\u011bt pr\u00e1ci, jako je tvorba vide\u00ed, kv\u016fli situaci s\u00edly vy\u0161\u0161\u00ed. Klausa o s\u00edle vy\u0161\u0161\u00ed je obecnou klauzul\u00ed, kter\u00e1 je obvykle stanovena nejen v smlouv\u011b o poskytnut\u00ed slu\u017eeb, kterou YouTuber uzav\u00edr\u00e1 s klientem. Obvykle jsou jako s\u00edla vy\u0161\u0161\u00ed, kter\u00e1 je p\u0159edm\u011btem osvobozen\u00ed od odpov\u011bdnosti, stanoveny p\u0159\u00edrodn\u00ed katastrofy, po\u017e\u00e1ry a exploze, naka\u017eliv\u00e9 nemoci, v\u00e1lky a ob\u010dansk\u00e9 nepokoje, revoluce a rozd\u011blen\u00ed st\u00e1tu, rozkazy ve\u0159ejn\u00e9 moci, v\u00fdtr\u017enosti atd. V smlouv\u011b, kterou YouTuber uzav\u00edr\u00e1 s klientem, doporu\u010dujeme krom\u011b t\u011bchto obecn\u00fdch klauzul\u00ed o s\u00edle vy\u0161\u0161\u00ed tak\u00e9 explicitn\u011b uv\u00e9st ukon\u010den\u00ed poskytov\u00e1n\u00ed slu\u017eeb YouTube nebo zamrazen\u00ed \u00fa\u010dtu jako p\u0159edm\u011bt osvobozen\u00ed od odpov\u011bdnosti. Tvorba a distribuce vide\u00ed pro klienty z\u00e1vis\u00ed na platform\u011b YouTube. Proto, pokud je YouTube uzav\u0159en nebo se stane nepou\u017eiteln\u00fdm, YouTuber nebude schopen splnit \u00fakoly, kter\u00e9 mu byly sv\u011b\u0159eny klientem.<\/p>\n\n\n\n<p>D\u00e1le je pravd\u011bpodobn\u00e9, \u017ee dojde k zamrazen\u00ed \u00fa\u010dtu YouTubera. Pokud div\u00e1k pod\u00e1 st\u00ed\u017enost YouTube, \u017ee video, kter\u00e9 YouTuber vys\u00edl\u00e1, poru\u0161uje pr\u00e1va jin\u00fdch osob, m\u016f\u017ee b\u00fdt \u00fa\u010det YouTubera pozastaven v z\u00e1vislosti na hodnocen\u00ed YouTube. V takov\u00e9m p\u0159\u00edpad\u011b YouTuber samoz\u0159ejm\u011b nebude schopen vys\u00edlat video, kter\u00e9 vytvo\u0159il pro klienta, a dojde k nespln\u011bn\u00ed smluvn\u00edch povinnost\u00ed. Zamrazen\u00ed \u00fa\u010dtu se ob\u010das st\u00e1v\u00e1 i u zn\u00e1m\u00fdch YouTuber\u016f. Proto by YouTuber m\u011bl po\u017eadovat od klienta, aby do klauzule o s\u00edle vy\u0161\u0161\u00ed p\u0159idal pozastaven\u00ed nebo ukon\u010den\u00ed \u00fa\u010dtu, pokud je to mo\u017en\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_udrzeni_image_klienta\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se udr\u017een\u00ed image klienta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek X (Z\u00e1kaz) <br> Strana B se zavazuje, \u017ee nebude prov\u00e1d\u011bt n\u00e1sleduj\u00edc\u00ed \u010dinnosti: <br> (1) Jedn\u00e1n\u00ed, kter\u00e9 po\u0161kozuje obraz spole\u010dnosti, produkt\u016f nebo slu\u017eeb strany A nebo t\u0159et\u00ed strany ur\u010den\u00e9 stranou A <br> (2) Trestn\u00e9 \u010diny, \u010diny proti ve\u0159ejn\u00e9mu po\u0159\u00e1dku a mrav\u016fm nebo \u010diny ovliv\u0148uj\u00edc\u00ed soci\u00e1ln\u00ed syst\u00e9m <br> (3) Jedn\u00e1n\u00ed, kter\u00e9 v\u00fdrazn\u011b po\u0161kozuje pov\u011bst nebo d\u016fv\u011bryhodnost strany A nebo jej\u00edch obchodn\u00edch partner\u016f <\/p>\n\n\n\n<p>P\u0159i p\u0159ij\u00edm\u00e1n\u00ed zak\u00e1zek od klient\u016f m\u016f\u017ee m\u00edt chov\u00e1n\u00ed a image YouTuber\u016f vliv na produkty a slu\u017eby klient\u016f. Nicm\u00e9n\u011b, v p\u0159\u00edpad\u011b YouTuber\u016f, na rozd\u00edl od celebrit, nen\u00ed v\u017edy po\u017eadov\u00e1n \u010dist\u00fd a nevinn\u00fd obraz a v sou\u010dasn\u00e9 dob\u011b pravd\u011bpodobn\u011b nemus\u00ed b\u00fdt tak opatrn\u00ed v soukrom\u00e9m \u017eivot\u011b jako celebrity. Nicm\u00e9n\u011b, nap\u0159\u00edklad, pokud YouTuber, kter\u00e9mu bylo po\u017e\u00e1d\u00e1no klientem o vytvo\u0159en\u00ed propaga\u010dn\u00edho videa pro jeho produkt, zve\u0159ejn\u00ed na sv\u00e9m soukrom\u00e9m anonymn\u00edm \u00fa\u010dtu na soci\u00e1ln\u00edch s\u00edt\u00edch kritiku na tuto spole\u010dnost nebo produkt, takov\u00e9 jedn\u00e1n\u00ed je samoz\u0159ejm\u011b nep\u0159ijateln\u00e9. I kdy\u017e je \u00fa\u010det anonymn\u00ed, je mo\u017en\u00e9, \u017ee div\u00e1ci budou schopni identifikovat majitele \u00fa\u010dtu. Krom\u011b toho, \u010dinnosti, kter\u00e9 zjevn\u011b po\u0161kozuj\u00ed obraz klienta nebo jeho produkt\u016f a slu\u017eeb, jsou obvykle zak\u00e1z\u00e1ny v smlouv\u011b, jak je uvedeno v\u00fd\u0161e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V sou\u010dasn\u00e9 dob\u011b, kdy se zvy\u0161uje po\u010det div\u00e1k\u016f na YouTube, se o\u010dek\u00e1v\u00e1, \u017ee p\u0159\u00edle\u017eitosti, kdy YouTuber\u016fm budou klienty nab\u00edzeny reklamn\u00ed projekty, budou nad\u00e1le r\u016fst. Zejm\u00e9na pokud YouTuber nepat\u0159\u00ed do \u017e\u00e1dn\u00e9 agentury a p\u016fsob\u00ed jako jednotlivec, existuje riziko, \u017ee se m\u016f\u017ee dostat do nev\u00fdhodn\u00e9 smlouvy s velkou spole\u010dnost\u00ed, proto\u017ee nen\u00ed zvykl\u00fd na takov\u00e9 smlouvy. Nav\u00edc, existuje mnoho smluvn\u00edch podm\u00ednek specifick\u00fdch pro YouTubery, tak\u017ee pokud p\u0159ij\u00edm\u00e1te reklamn\u00ed projekt od klienta, je bezpe\u010dn\u00e9 se poradit s pr\u00e1vn\u00edkem s bohat\u00fdmi zku\u0161enostmi v pr\u00e1vn\u00edch z\u00e1le\u017eitostech t\u00fdkaj\u00edc\u00edch se YouTuber\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube je celosv\u011btov\u011b obl\u00edben\u00e1 str\u00e1nka pro sd\u00edlen\u00ed vide\u00ed, na kterou m\u016f\u017ee kdokoli snadno p\u0159isp\u00edvat. Kdokoli se m\u016f\u017ee st\u00e1t YouTuberem t\u00edm, \u017ee si na YouTube zalo\u017e\u00ed \u00fa\u010det, ale zejm\u00e9na popul\u00e1rn\u00ed YouTuberi s [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,22],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60894"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60894"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60894\/revisions"}],"predecessor-version":[{"id":62540,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60894\/revisions\/62540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/62380"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}