{"id":60903,"date":"2023-12-08T20:22:23","date_gmt":"2023-12-08T11:22:23","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60903"},"modified":"2024-01-29T17:43:57","modified_gmt":"2024-01-29T08:43:57","slug":"youtuber-business-transfer-management-contract","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract","title":{"rendered":"Co je to p\u0159evod podnik\u00e1n\u00ed YouTuber a smlouva o managementu po p\u0159evodu?"},"content":{"rendered":"\n<p>Mezi YouTubery m\u016f\u017eeme rozli\u0161it dva hlavn\u00ed typy &#8211; jednotlivce, kte\u0159\u00ed sami vytv\u00e1\u0159ej\u00ed a zve\u0159ej\u0148uj\u00ed videa, a ty, kte\u0159\u00ed jsou sou\u010d\u00e1st\u00ed agentury a vytv\u00e1\u0159ej\u00ed videa pod jej\u00edm dohledem.<\/p>\n\n\n\n<p>N\u011bkte\u0159\u00ed YouTuberi, kte\u0159\u00ed vytv\u00e1\u0159ej\u00ed videa samostatn\u011b, se z r\u016fzn\u00fdch d\u016fvod\u016f rozhodnou prodat sv\u016fj kan\u00e1l spole\u010dnosti.<\/p>\n\n\n\n<p>Existuj\u00ed tak\u00e9 p\u0159\u00edpady, kdy spole\u010dnost, kter\u00e1 kan\u00e1l koupila, po\u017e\u00e1d\u00e1 YouTubera, kter\u00fd kan\u00e1l prodal, aby v tomto kan\u00e1lu nad\u00e1le vystupoval.<\/p>\n\n\n\n<p>Pokud tyto p\u0159\u00edpady p\u0159evedeme do smlouvy, vznikne komplexn\u00ed smlouva o p\u0159evodu podniku a managementu. Tento typ smlouvy nen\u00ed typick\u00fd, a proto je t\u0159eba pe\u010dliv\u011b zv\u00e1\u017eit jej\u00ed obsah.<\/p>\n\n\n\n<p>Proto se zam\u011b\u0159\u00edme na vysv\u011btlen\u00ed kl\u00ed\u010dov\u00fdch bod\u016f smlouvy o p\u0159evodu podniku a managementu pro YouTubery, kte\u0159\u00ed uva\u017euj\u00ed o prodeji sv\u00e9ho kan\u00e1lu, a spole\u010dnosti, kter\u00e9 uva\u017euj\u00ed o p\u0159evzet\u00ed YouTube kan\u00e1lu.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/youtuber-vtuber\/virtual-youtuber-ma\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/youtuber-vtuber\/virtual-youtuber-ma[ja]<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#Co_je_to_smlouva_o_prevodu_podnikani_a_exkluzivni_smlouva_o_managementu\" title=\"Co je to smlouva o p\u0159evodu podnik\u00e1n\u00ed a exkluzivn\u00ed smlouva o managementu?\">Co je to smlouva o p\u0159evodu podnik\u00e1n\u00ed a exkluzivn\u00ed smlouva o managementu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#Dulezite_ustanoveni_v_smlouve_o_prevodu_podnikani_a_smlouve_o_rizeni\" title=\"D\u016fle\u017eit\u00e9 ustanoven\u00ed v smlouv\u011b o p\u0159evodu podnik\u00e1n\u00ed a smlouv\u011b o \u0159\u00edzen\u00ed\">D\u016fle\u017eit\u00e9 ustanoven\u00ed v smlouv\u011b o p\u0159evodu podnik\u00e1n\u00ed a smlouv\u011b o \u0159\u00edzen\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#O_klauzulich_tykajicich_se_prevodu_podnikani_YouTube_kanalu\" title=\"O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se p\u0159evodu podnik\u00e1n\u00ed YouTube kan\u00e1lu\">O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se p\u0159evodu podnik\u00e1n\u00ed YouTube kan\u00e1lu<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#Klauzule_tykajici_se_prevadeneho_majetku\" title=\"Klauzule t\u00fdkaj\u00edc\u00ed se p\u0159ev\u00e1d\u011bn\u00e9ho majetku\">Klauzule t\u00fdkaj\u00edc\u00ed se p\u0159ev\u00e1d\u011bn\u00e9ho majetku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#O_klauzulich_tykajicich_se_provozovani_YouTube_kanalu_do_dne_prevodu\" title=\"O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se provozov\u00e1n\u00ed YouTube kan\u00e1lu do dne p\u0159evodu\">O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se provozov\u00e1n\u00ed YouTube kan\u00e1lu do dne p\u0159evodu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#O_klauzulich_tykajicich_se_exkluzivniho_managementu\" title=\"O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se exkluzivn\u00edho managementu\">O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se exkluzivn\u00edho managementu<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#O_klauzulich_tykajicich_se_obsahu_managementu\" title=\"O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se obsahu managementu\">O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se obsahu managementu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#Exkluzivni_klauzule\" title=\"Exkluzivn\u00ed klauzule\">Exkluzivn\u00ed klauzule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#Klauzule_tykajici_se_odmen_a_nakladu\" title=\"Klauzule t\u00fdkaj\u00edc\u00ed se odm\u011bn a n\u00e1klad\u016f\">Klauzule t\u00fdkaj\u00edc\u00ed se odm\u011bn a n\u00e1klad\u016f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#Ustanoveni_o_povinnostech_YouTubera\" title=\"Ustanoven\u00ed o povinnostech YouTubera\">Ustanoven\u00ed o povinnostech YouTubera<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#Ustanoveni_tykajici_se_dusevniho_vlastnictvi\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se du\u0161evn\u00edho vlastnictv\u00ed\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se du\u0161evn\u00edho vlastnictv\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#O_vseobecnych_ustanovenich\" title=\"O v\u0161eobecn\u00fdch ustanoven\u00edch\">O v\u0161eobecn\u00fdch ustanoven\u00edch<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#Ustanoveni_o_povinnosti_nahrady_skody\" title=\"Ustanoven\u00ed o povinnosti n\u00e1hrady \u0161kody\">Ustanoven\u00ed o povinnosti n\u00e1hrady \u0161kody<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/internet\/youtuber-business-transfer-management-contract\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_smlouva_o_prevodu_podnikani_a_exkluzivni_smlouva_o_managementu\"><\/span>Co je to smlouva o p\u0159evodu podnik\u00e1n\u00ed a exkluzivn\u00ed smlouva o managementu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Smlouva o p\u0159evodu podnik\u00e1n\u00ed a exkluzivn\u00ed smlouva o managementu v r\u00e1mci podnik\u00e1n\u00ed YouTuber\u016f se t\u00fdk\u00e1 obsahu souvisej\u00edc\u00edho s p\u0159evodem podnik\u00e1n\u00ed provozov\u00e1n\u00ed YouTube kan\u00e1lu a obsahu t\u00fdkaj\u00edc\u00edho se vystoupen\u00ed YouTuber\u016f na p\u0159eveden\u00e9m kan\u00e1lu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dulezite_ustanoveni_v_smlouve_o_prevodu_podnikani_a_smlouve_o_rizeni\"><\/span>D\u016fle\u017eit\u00e9 ustanoven\u00ed v smlouv\u011b o p\u0159evodu podnik\u00e1n\u00ed a smlouv\u011b o \u0159\u00edzen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/03\/youtuber-business-transfer-Management-contract2.jpg\" alt=\"\" class=\"wp-image-31213\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_klauzulich_tykajicich_se_prevodu_podnikani_YouTube_kanalu\"><\/span>O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se p\u0159evodu podnik\u00e1n\u00ed YouTube kan\u00e1lu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klauzule_tykajici_se_prevadeneho_majetku\"><\/span>Klauzule t\u00fdkaj\u00edc\u00ed se p\u0159ev\u00e1d\u011bn\u00e9ho majetku<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Je d\u016fle\u017eit\u00e9 podrobn\u011b stanovit, co je zahrnuto v majetku p\u0159ev\u00e1d\u011bn\u00e9m v r\u00e1mci p\u0159evodu podnik\u00e1n\u00ed YouTube kan\u00e1lu.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad lze zv\u00e1\u017eit n\u00e1sleduj\u00edc\u00ed klauzule.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cf (P\u0159ev\u00e1d\u011bn\u00fd majetek)<br>\n1. Obsah majetku, kter\u00fd je p\u0159eveden z YouTubera \u25cf\u25cf (d\u00e1le jen &#8220;A&#8221;) na spole\u010dnost \u25cf\u25cf (d\u00e1le jen &#8220;B&#8221;) v souvislosti s p\u0159evodem YouTube kan\u00e1lu, je n\u00e1sleduj\u00edc\u00ed:<br>\n(1) Pr\u00e1va vlastn\u00edka t\u00fdkaj\u00edc\u00ed se YouTube kan\u00e1lu &#8220;\u25cf\u25cf&#8221;, kter\u00fd provozuje a spravuje A (d\u00e1le jen &#8220;p\u0159ev\u00e1d\u011bn\u00fd kan\u00e1l&#8221;).<br>\n(2) V\u0161echna pr\u00e1va t\u00fdkaj\u00edc\u00ed se ve\u0161ker\u00e9ho obsahu, v\u010detn\u011b obr\u00e1zk\u016f, hudby, zvuku atd., kter\u00e9 jsou obsa\u017eeny ve v\u0161ech vide\u00edch nahran\u00fdch na p\u0159ev\u00e1d\u011bn\u00fd kan\u00e1l (autorsk\u00e1 pr\u00e1va, patentov\u00e1 pr\u00e1va, pr\u00e1va u\u017eitn\u00fdch model\u016f, pr\u00e1va na design, ochrann\u00e9 zn\u00e1mky, pr\u00e1va na z\u00edsk\u00e1n\u00ed nebo \u017e\u00e1dost o registraci t\u011bchto pr\u00e1v, v\u010detn\u011b dal\u0161\u00edch know-how a technick\u00fdch informac\u00ed, kter\u00e9 jsou dohromady ozna\u010dov\u00e1ny jako &#8220;du\u0161evn\u00ed vlastnictv\u00ed&#8221;. Autorsk\u00e1 pr\u00e1va zahrnuj\u00ed pr\u00e1va stanoven\u00e1 v \u010dl\u00e1nc\u00edch 27 a 28 japonsk\u00e9ho z\u00e1kona o autorsk\u00fdch pr\u00e1vech. Stejn\u00e9 plat\u00ed i d\u00e1le.).<br>\n(3) V\u0161echna pr\u00e1va vznikl\u00e1 v procesu v\u00fdroby du\u0161evn\u00edho vlastnictv\u00ed obsa\u017een\u00e9ho ve v\u0161ech vide\u00edch nahran\u00fdch na p\u0159ev\u00e1d\u011bn\u00fd kan\u00e1l<br>\n2. A nebude uplat\u0148ovat mor\u00e1ln\u00ed pr\u00e1va autora t\u00fdkaj\u00edc\u00ed se \u010dl\u00e1nku 2 a \u010dl\u00e1nku 3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_klauzulich_tykajicich_se_provozovani_YouTube_kanalu_do_dne_prevodu\"><\/span>O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se provozov\u00e1n\u00ed YouTube kan\u00e1lu do dne p\u0159evodu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>P\u0159i p\u0159evodu YouTube kan\u00e1lu je t\u0159eba prov\u00e9st \u0159adu krok\u016f a nastaven\u00ed, co\u017e m\u016f\u017ee znamenat, \u017ee p\u0159evod kan\u00e1lu m\u016f\u017ee trvat ur\u010ditou dobu.<\/p>\n\n\n\n<p>B\u011bhem t\u00e9to doby, pokud byste zastavili provozov\u00e1n\u00ed YouTube kan\u00e1lu, mohlo by doj\u00edt ke sn\u00ed\u017een\u00ed po\u010dtu odb\u011bratel\u016f, co\u017e by mohlo sn\u00ed\u017eit hodnotu kan\u00e1lu.<\/p>\n\n\n\n<p>Proto je t\u0159eba stanovit z\u00e1le\u017eitosti t\u00fdkaj\u00edc\u00ed se provozov\u00e1n\u00ed kan\u00e1lu do dne p\u0159evodu, aby se udr\u017eela hodnota YouTube kan\u00e1lu.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad lze zv\u00e1\u017eit n\u00e1sleduj\u00edc\u00ed klauzule.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cf (Provozov\u00e1n\u00ed p\u0159ev\u00e1d\u011bn\u00e9ho kan\u00e1lu do dne p\u0159evodu)<br>\n1. A bude pokra\u010dovat v provozov\u00e1n\u00ed p\u0159ev\u00e1d\u011bn\u00e9ho kan\u00e1lu s p\u00e9\u010d\u00ed dobr\u00e9ho spr\u00e1vce a\u017e do dne p\u0159evodu.<br>\n2. A nebude do dne p\u0159evodu prov\u00e1d\u011bt \u017e\u00e1dn\u00e9 \u010dinnosti, kter\u00e9 by mohly sn\u00ed\u017eit hodnotu p\u0159ev\u00e1d\u011bn\u00e9ho kan\u00e1lu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_klauzulich_tykajicich_se_exkluzivniho_managementu\"><\/span>O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se exkluzivn\u00edho managementu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/03\/youtuber-business-transfer-Management-contract1.jpg\" alt=\"\" class=\"wp-image-31218\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_klauzulich_tykajicich_se_obsahu_managementu\"><\/span>O klauzul\u00edch t\u00fdkaj\u00edc\u00edch se obsahu managementu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>I kdy\u017e mluv\u00edme o managementu obecn\u011b, rozsah managementu se li\u0161\u00ed podle managementov\u00e9 spole\u010dnosti. Proto je nutn\u00e9 v smlouv\u011b jasn\u011b uv\u00e9st, jak\u00fd rozsah je zahrnut do managementu.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, je t\u0159eba jasn\u011b uv\u00e9st, zda se bude vystupovat pouze na YouTube kan\u00e1le, kter\u00fd byl p\u0159edm\u011btem p\u0159evodu, nebo zda se bude vystupovat i na jin\u00fdch m\u00e9di\u00edch provozovan\u00fdch spole\u010dnost\u00ed, kter\u00e1 p\u0159evzala p\u0159evod YouTube kan\u00e1lu, a jak\u00fd druh managementu bude skute\u010dn\u011b prov\u00e1d\u011bn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exkluzivni_klauzule\"><\/span>Exkluzivn\u00ed klauzule<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>V smlouv\u011b je d\u016fle\u017eit\u00e1 klauzule (exkluzivn\u00ed klauzule), kter\u00e1 uv\u00e1d\u00ed, \u017ee YouTuber uzav\u0159e smlouvu o managementu pouze se spole\u010dnost\u00ed, kter\u00e1 p\u0159evzala p\u0159evod YouTube kan\u00e1lu, a neuzav\u0159e smlouvu o managementu s jin\u00fdmi subjekty.<\/p>\n\n\n\n<p>Pro spole\u010dnost, kter\u00e1 p\u0159evzala prodej kan\u00e1lu, je nutn\u00e9 stanovit klauzuli o exkluzivn\u00ed smlouv\u011b.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klauzule_tykajici_se_odmen_a_nakladu\"><\/span>Klauzule t\u00fdkaj\u00edc\u00ed se odm\u011bn a n\u00e1klad\u016f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/03\/youtuber-business-transfer-management-contract3.jpg\" alt=\"\" class=\"wp-image-31216\" \/><\/figure>\n\n\n\n<p>Klauzule t\u00fdkaj\u00edc\u00ed se pen\u011bz, jako jsou odm\u011bny a n\u00e1klady, jsou \u010dasto zdrojem probl\u00e9m\u016f.<\/p>\n\n\n\n<p>Proto je d\u016fle\u017eit\u00e9 pe\u010dliv\u011b stanovit odm\u011bny a n\u00e1klady v smlouv\u011b.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de odm\u011bn, je t\u0159eba jasn\u011b stanovit, jak\u00e1 \u010dinnost bude odm\u011bn\u011bna a jak\u00e1 bude v\u00fd\u0161e odm\u011bny.<\/p>\n\n\n\n<p>Videa na YouTube obecn\u011b zahrnuj\u00ed n\u011bkolik f\u00e1z\u00ed pr\u00e1ce, jako je tvorba sc\u00e9n\u00e1\u0159e, nat\u00e1\u010den\u00ed videa a \u00faprava videa.<\/p>\n\n\n\n<p>Je t\u0159eba pe\u010dliv\u011b stanovit v smlouv\u011b, kterou \u010d\u00e1st t\u011bchto prac\u00ed bude YouTuber zast\u00e1vat a jak\u00e1 bude v\u00fd\u0161e odm\u011bny.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de odm\u011bn, m\u016f\u017eeme uva\u017eovat o stanoven\u00ed pevn\u00e9 odm\u011bny nebo prom\u011bnn\u00e9 odm\u011bny.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, m\u016f\u017eete stanovit prom\u011bnnou odm\u011bnu, kter\u00e1 se m\u011bn\u00ed podle po\u010dtu p\u0159ehr\u00e1n\u00ed videa, nebo m\u016f\u017eete stanovit prom\u011bnnou odm\u011bnu, kter\u00e1 sni\u017euje odm\u011bnu YouTubera postupn\u011b po prvn\u00edm roce smlouvy, kdy je pod\u00edl mezi YouTube a managementovou spole\u010dnost\u00ed 50:50.<\/p>\n\n\n\n<p>D\u00e1le jsou zde n\u00e1klady. P\u0159i vytv\u00e1\u0159en\u00ed videa pro YouTube vznikaj\u00ed r\u016fzn\u00e9 n\u00e1klady.<\/p>\n\n\n\n<p>Je t\u0159eba pe\u010dliv\u011b stanovit v smlouv\u011b, jak\u00fd pod\u00edl t\u011bchto n\u00e1klad\u016f budou n\u00e9st YouTuber a spole\u010dnost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_povinnostech_YouTubera\"><\/span>Ustanoven\u00ed o povinnostech YouTubera<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pro udr\u017een\u00ed hodnoty YouTube kan\u00e1lu je d\u016fle\u017eit\u00e9, aby YouTuber, kter\u00fd se objevuje ve vide\u00edch, nezp\u016fsoboval skand\u00e1ly nebo probl\u00e9my.<\/p>\n\n\n\n<p>Jednou, kdy\u017e se pov\u011bst YouTube kan\u00e1lu zhor\u0161\u00ed, je mo\u017en\u00e9, \u017ee po\u010det odb\u011bratel\u016f a po\u010det p\u0159ehr\u00e1n\u00ed prudce klesne. Nav\u00edc, pokud dojde k &#8220;v\u00fdbuchu&#8221; (v\u00fdraz pou\u017e\u00edvan\u00fd pro masivn\u00ed negativn\u00ed reakci na internetu), m\u016f\u017ee b\u00fdt nutn\u00e9 p\u0159eru\u0161it nahr\u00e1v\u00e1n\u00ed vide\u00ed.<\/p>\n\n\n\n<p>Proto se uva\u017euje o tom, \u017ee by YouTuber m\u011bl m\u00edt povinnost udr\u017eovat hodnotu kan\u00e1lu a nevykon\u00e1vat \u010diny nebo chov\u00e1n\u00ed, kter\u00e9 by sni\u017eovaly jeho hodnotu.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad lze zv\u00e1\u017eit n\u00e1sleduj\u00edc\u00ed ustanoven\u00ed.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cf (Povinnosti YouTubera)<br>\n1. Strana A se zavazuje jednat s d\u016fstojnost\u00ed obecn\u00e9ho \u010dlena spole\u010dnosti pod v\u011bdom\u00edm a odpov\u011bdnost\u00ed jako exkluzivn\u00ed tv\u016frce Strany B a nebude se chovat tak, aby sn\u00ed\u017eila svou vlastn\u00ed nebo soci\u00e1ln\u00ed kredit Strany B.<br>\n2. Strana A se zavazuje, \u017ee pokud od Strany B obdr\u017e\u00ed po\u017eadavek na sch\u016fzku t\u00fdkaj\u00edc\u00ed se tv\u016fr\u010d\u00edch aktivit, odpov\u00ed na tento po\u017eadavek co nejd\u0159\u00edve.<br>\n3. Strana A se zavazuje, \u017ee pokud od Strany B obdr\u017e\u00ed po\u017eadavek, pod\u00e1 zpr\u00e1vu o pokroku tv\u016fr\u010d\u00edch aktivit a jin\u00fdch z\u00e1le\u017eitostech, kter\u00e9 Strana B po\u017eaduje, podle pokyn\u016f Strany B co nejd\u0159\u00edve.<br>\n4. Strana A se zavazuje dodr\u017eovat z\u00e1kony platn\u00e9 v Japonsku a v zahrani\u010d\u00ed t\u00fdkaj\u00edc\u00ed se tv\u016fr\u010d\u00edch aktivit a mus\u00ed je dodr\u017eovat na vlastn\u00ed odpov\u011bdnost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_dusevniho_vlastnictvi\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se du\u0161evn\u00edho vlastnictv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube videa jsou svou povahou takov\u00e1, \u017ee vznikaj\u00ed pr\u00e1va du\u0161evn\u00edho vlastnictv\u00ed, jako je autorsk\u00e9 pr\u00e1vo.<\/p>\n\n\n\n<p>Pokud YouTuber s\u00e1m nat\u00e1\u010d\u00ed a upravuje video, vznik\u00e1 pr\u00e1vo na autorsk\u00e9 pr\u00e1vo videa tomuto YouTuberovi.<\/p>\n\n\n\n<p>Jako spole\u010dnost, kter\u00e1 p\u0159evzala p\u0159evod YouTube kan\u00e1lu, je nutn\u00e9 m\u00edt pr\u00e1va du\u0161evn\u00edho vlastnictv\u00ed, jako je autorsk\u00e9 pr\u00e1vo na video. Proto je nutn\u00e9 stanovit ustanoven\u00ed, podle kter\u00e9ho se pr\u00e1va du\u0161evn\u00edho vlastnictv\u00ed, jako je autorsk\u00e9 pr\u00e1vo na video, kter\u00e9 vzniklo YouTuberovi, p\u0159evedou na spole\u010dnost.<\/p>\n\n\n\n<p>Pokud nejsou stanovena ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se du\u0161evn\u00edho vlastnictv\u00ed, m\u016f\u017ee to v budoucnu v\u00e9st k tomu, \u017ee spole\u010dnost utrp\u00ed velk\u00e9 ztr\u00e1ty, tak\u017ee se ujist\u011bte, \u017ee jsou stanovena.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_vseobecnych_ustanovenich\"><\/span>O v\u0161eobecn\u00fdch ustanoven\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/03\/youtuber-business-transfer-management-contract4.jpg\" alt=\"\" class=\"wp-image-31225\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_povinnosti_nahrady_skody\"><\/span>Ustanoven\u00ed o povinnosti n\u00e1hrady \u0161kody<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Ustanoven\u00ed o povinnosti n\u00e1hrady \u0161kody je \u010dasto vid\u011bt, proto\u017ee je stanoveno ve v\u011bt\u0161in\u011b smluv.<\/p>\n\n\n\n<p>Av\u0161ak, ustanoven\u00ed o povinnosti n\u00e1hrady \u0161kody nen\u00ed n\u011bco, co by m\u011blo b\u00fdt stanoveno jen tak. Je nutn\u00e9 pe\u010dliv\u011b zv\u00e1\u017eit jeho rozsah.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolis je pr\u00e1vn\u00ed kancel\u00e1\u0159\u00ed s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V dne\u0161n\u00ed dob\u011b existuj\u00ed pr\u00e1vn\u00ed rizika i mezi st\u00e1le popul\u00e1rn\u011bj\u0161\u00edmi YouTubery a VTubery. Zejm\u00e9na kdy\u017e dojde na pen\u00edze, jako je p\u0159evod kan\u00e1lu, m\u016f\u017ee to v budoucnu v\u00e9st k velk\u00fdm probl\u00e9m\u016fm. Na\u0161e kancel\u00e1\u0159 tak\u00e9 poskytuje pr\u00e1vn\u00ed podporu pro YouTubery a VTubery. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n<figure class=\"is-type-wp-embed\">\n<div>snsmalaw<\/div>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Mezi YouTubery m\u016f\u017eeme rozli\u0161it dva hlavn\u00ed typy &#8211; jednotlivce, kte\u0159\u00ed sami vytv\u00e1\u0159ej\u00ed a zve\u0159ej\u0148uj\u00ed videa, a ty, kte\u0159\u00ed jsou sou\u010d\u00e1st\u00ed agentury a vytv\u00e1\u0159ej\u00ed videa pod jej\u00edm dohledem. N\u011bkte\u0159\u00ed YouTuberi, [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,37],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60903"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60903"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60903\/revisions"}],"predecessor-version":[{"id":62532,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60903\/revisions\/62532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/62392"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}