{"id":60907,"date":"2023-12-08T20:22:24","date_gmt":"2023-12-08T11:22:24","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60907"},"modified":"2024-01-29T17:43:30","modified_gmt":"2024-01-29T08:43:30","slug":"cosmetics-healthy-food-advertisement","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement","title":{"rendered":"Pozorov\u00e1n\u00ed t\u00fdkaj\u00edc\u00ed se reklamn\u00edch projev\u016f kosmetiky a zdrav\u00fdch potravin"},"content":{"rendered":"\n<p>P\u0159i provozov\u00e1n\u00ed m\u00e9di\u00ed pro \u017eeny m\u016f\u017ee doj\u00edt k p\u0159edstaven\u00ed konkr\u00e9tn\u00edch kosmetick\u00fdch v\u00fdrobk\u016f nebo zdrav\u00fdch potravin v \u010dl\u00e1nc\u00edch.<\/p>\n\n\n\n<p>Budete muset uv\u00e9st informace o vlastnostech a d\u016fvodech pro doporu\u010den\u00ed ka\u017ed\u00e9ho produktu, ale v z\u00e1vislosti na obsahu m\u016f\u017ee doj\u00edt k poru\u0161en\u00ed z\u00e1kona, tak\u017ee je t\u0159eba b\u00fdt opatrn\u00fd p\u0159i popisu.<\/p>\n\n\n\n<p>Existuje n\u011bkolik z\u00e1kon\u016f reguluj\u00edc\u00edch reklamu na kosmetiku a l\u00e9ka\u0159sk\u00e9 produkty, nap\u0159\u00edklad Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act) nebo Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen (Act against Unjustifiable Premiums and Misleading Representations).<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku podrobn\u011b vysv\u011btl\u00edme, na co je t\u0159eba d\u00e1vat pozor p\u0159i vyjad\u0159ov\u00e1n\u00ed reklamy na kosmetick\u00e9 v\u00fdrobky a zdrav\u00e9 potraviny.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Duveryhodnost_oficialnich_stranek\" title=\"D\u016fv\u011bryhodnost ofici\u00e1ln\u00edch str\u00e1nek\">D\u016fv\u011bryhodnost ofici\u00e1ln\u00edch str\u00e1nek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Pravidla_podle_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_Japanese_Pharmaceutical_and_Medical_Device_Act\" title=\"Pravidla podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Japanese Pharmaceutical and Medical Device Act)\">Pravidla podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Japanese Pharmaceutical and Medical Device Act)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Zakaz_vyjadreni_o_leceni_nebo_preventivnich_ucincich_nemoci\" title=\"Z\u00e1kaz vyj\u00e1d\u0159en\u00ed o l\u00e9\u010den\u00ed nebo preventivn\u00edch \u00fa\u010dinc\u00edch nemoc\u00ed\">Z\u00e1kaz vyj\u00e1d\u0159en\u00ed o l\u00e9\u010den\u00ed nebo preventivn\u00edch \u00fa\u010dinc\u00edch nemoc\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Zakaz_vyjadreni_zamerenych_na_obecne_zlepseni_nebo_zvyseni_funkce\" title=\"Z\u00e1kaz vyj\u00e1d\u0159en\u00ed zam\u011b\u0159en\u00fdch na obecn\u00e9 zlep\u0161en\u00ed nebo zv\u00fd\u0161en\u00ed funkce\">Z\u00e1kaz vyj\u00e1d\u0159en\u00ed zam\u011b\u0159en\u00fdch na obecn\u00e9 zlep\u0161en\u00ed nebo zv\u00fd\u0161en\u00ed funkce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Regulace_podle_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich\" title=\"Regulace podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\">Regulace podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Standardy_pro_reklamu_na_kosmetiku\" title=\"Standardy pro reklamu na kosmetiku\">Standardy pro reklamu na kosmetiku<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Definice_lecive_kosmetiky_a_povolene_vyrazy\" title=\"Definice l\u00e9\u010div\u00e9 kosmetiky a povolen\u00e9 v\u00fdrazy\">Definice l\u00e9\u010div\u00e9 kosmetiky a povolen\u00e9 v\u00fdrazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Definice_kosmetiky_a_povolene_vyrazy\" title=\"Definice kosmetiky a povolen\u00e9 v\u00fdrazy\">Definice kosmetiky a povolen\u00e9 v\u00fdrazy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Kriteria_pro_oznacovani_slozeni_kosmetickych_vyrobku\" title=\"Krit\u00e9ria pro ozna\u010dov\u00e1n\u00ed slo\u017een\u00ed kosmetick\u00fdch v\u00fdrobk\u016f\">Krit\u00e9ria pro ozna\u010dov\u00e1n\u00ed slo\u017een\u00ed kosmetick\u00fdch v\u00fdrobk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Overovani_oficialnich_webovych_stranek\" title=\"Ov\u011b\u0159ov\u00e1n\u00ed ofici\u00e1ln\u00edch webov\u00fdch str\u00e1nek\">Ov\u011b\u0159ov\u00e1n\u00ed ofici\u00e1ln\u00edch webov\u00fdch str\u00e1nek<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Pripad_potravin_s_funkci_zdravotnich_prohlaseni\" title=\"P\u0159\u00edpad potravin s funkc\u00ed zdravotn\u00edch prohl\u00e1\u0161en\u00ed\">P\u0159\u00edpad potravin s funkc\u00ed zdravotn\u00edch prohl\u00e1\u0161en\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Pripad_specialnich_zdravotne_prospesnych_potravin\" title=\"P\u0159\u00edpad speci\u00e1ln\u00edch zdravotn\u011b prosp\u011b\u0161n\u00fdch potravin\">P\u0159\u00edpad speci\u00e1ln\u00edch zdravotn\u011b prosp\u011b\u0161n\u00fdch potravin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Pripad_potravin_s_nutricnimi_funkcemi\" title=\"P\u0159\u00edpad potravin s nutri\u010dn\u00edmi funkcemi\">P\u0159\u00edpad potravin s nutri\u010dn\u00edmi funkcemi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cosmetics-healthy-food-advertisement\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Duveryhodnost_oficialnich_stranek\"><\/span>D\u016fv\u011bryhodnost ofici\u00e1ln\u00edch str\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i p\u0159edstavov\u00e1n\u00ed kosmetiky nebo zdrav\u00fdch potravin se \u010dasto p\u00ed\u0161e s odkazem na ofici\u00e1ln\u00ed str\u00e1nky produktu. M\u016f\u017ee se zd\u00e1t, \u017ee pokud obsah poch\u00e1z\u00ed od prodejce, nen\u00ed probl\u00e9m, ale n\u011bkdy m\u016f\u017ee b\u00fdt tento obsah neleg\u00e1ln\u00ed nebo nespr\u00e1vn\u00fd.<\/p>\n\n\n\n<p>L\u00e9ky a l\u00e9ky mimo l\u00e9k\u00e1rny se prod\u00e1vaj\u00ed po z\u00edsk\u00e1n\u00ed povolen\u00ed k v\u00fdrob\u011b a prodeji, ale PMDA (Japonsk\u00e1 agentura pro l\u00e9ky a zdravotnick\u00e9 prost\u0159edky) kontroluje \u00fa\u010dinnost a bezpe\u010dnost produktu, zat\u00edmco Ministerstvo zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed kontroluje metody v\u00fdroby a syst\u00e9my \u0159\u00edzen\u00ed produktu. Obsah uveden\u00fd na ofici\u00e1ln\u00edch str\u00e1nk\u00e1ch nen\u00ed sou\u010d\u00e1st\u00ed t\u00e9to kontroly a neexistuje \u017e\u00e1dn\u00e1 certifikace od st\u00e1tu. Neexistuje \u017e\u00e1dn\u00e1 z\u00e1ruka pro d\u016fv\u011bryhodnost obsahu.<\/p>\n\n\n\n<p>Kde tedy le\u017e\u00ed krit\u00e9ria pro posuzov\u00e1n\u00ed reklamn\u00edch projev\u016f? Jsou podrobn\u011b stanovena v z\u00e1kon\u011b o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravidla_podle_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_Japanese_Pharmaceutical_and_Medical_Device_Act\"><\/span>Pravidla podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Japanese Pharmaceutical and Medical Device Act)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/cosmetics-healthy-food-advertisement2.jpg\" alt=\"\" class=\"wp-image-16920\" \/><\/figure>\n\n\n\n<p>B\u011b\u017en\u00e9 produkty pro p\u00e9\u010di o ple\u0165 jsou podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch klasifikov\u00e1ny jako &#8220;l\u00e9ky&#8221;, &#8220;l\u00e9ky mimo l\u00e9k\u00e1rny&#8221; nebo &#8220;kosmetika&#8221;.<\/p>\n\n\n\n<ul>\n<li>L\u00e9ky: Ty, kter\u00e9 jsou uzn\u00e1ny japonsk\u00fdm ministerstvem zdravotnictv\u00ed pro l\u00e9\u010dbu nebo prevenci nemoc\u00ed.<\/li>\n\n\n\n<li>L\u00e9ky mimo l\u00e9k\u00e1rny: Ty, kter\u00e9 nejsou prim\u00e1rn\u011b pou\u017e\u00edv\u00e1ny pro l\u00e9\u010dbu, ale pro kosmetick\u00e9 \u00fa\u010dely, jako je prevence z\u00e1pachu z \u00fast, t\u011blesn\u00e9ho pachu nebo vypad\u00e1v\u00e1n\u00ed vlas\u016f.<\/li>\n\n\n\n<li>Kosmetika: Ty, kter\u00e9 se pou\u017e\u00edvaj\u00ed k udr\u017een\u00ed \u010distoty t\u011bla, zv\u00fd\u0161en\u00ed jeho kr\u00e1sy a atraktivity a podporu zdrav\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Co se t\u00fd\u010de \u00fa\u010dinnosti, plat\u00ed n\u00e1sleduj\u00edc\u00ed po\u0159ad\u00ed:<\/p>\n\n\n\n<p>L\u00e9ky &gt; L\u00e9ky mimo l\u00e9k\u00e1rny &gt; Kosmetika<\/p>\n\n\n\n<p>\u010c\u00edm siln\u011bj\u0161\u00ed je \u00fa\u010dinek, t\u00edm \u010dast\u011bji je pot\u0159eba odborn\u00e9 rady nebo pokyn\u016f od l\u00e9ka\u0159e nebo l\u00e9k\u00e1rn\u00edka p\u0159i pou\u017eit\u00ed l\u00e9k\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakaz_vyjadreni_o_leceni_nebo_preventivnich_ucincich_nemoci\"><\/span>Z\u00e1kaz vyj\u00e1d\u0159en\u00ed o l\u00e9\u010den\u00ed nebo preventivn\u00edch \u00fa\u010dinc\u00edch nemoc\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na rozd\u00edl od l\u00e9k\u016f, v p\u0159\u00edpad\u011b l\u00e9k\u016f mimo l\u00e9k\u00e1rny a kosmetiky je podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch zak\u00e1z\u00e1no uv\u00e1d\u011bt nebo inzerovat l\u00e9\u010debn\u00e9 nebo preventivn\u00ed \u00fa\u010dinky na nemoci. P\u0159\u00edklady neleg\u00e1ln\u00edch v\u00fdraz\u016f jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>&#8220;Tento dopln\u011bk stravy je \u00fa\u010dinn\u00fd proti rakovin\u011b.&#8221;<\/li>\n\n\n\n<li>&#8220;Pokud tento kr\u00e9m nanesete na posti\u017eenou oblast, m\u016f\u017eete p\u0159edch\u00e1zet ko\u017en\u00edm chorob\u00e1m.&#8221;<\/li>\n\n\n\n<li>&#8220;Tyto o\u010dn\u00ed kapky jsou \u00fa\u010dinn\u00e9 pro l\u00e9\u010dbu glaukomu.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Pou\u017eit\u00ed p\u0159\u00edm\u00e9ho vyj\u00e1d\u0159en\u00ed o \u00fa\u010dinc\u00edch na nemoci se pova\u017euje za &#8220;klamavou nebo p\u0159ehnanou reklamu&#8221;, kter\u00e1 je regulov\u00e1na japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch. Trestem m\u016f\u017ee b\u00fdt a\u017e dva roky v\u011bzen\u00ed nebo pokuta do 2 milion\u016f jen\u016f (nebo kombinace obou).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakaz_vyjadreni_zamerenych_na_obecne_zlepseni_nebo_zvyseni_funkce\"><\/span>Z\u00e1kaz vyj\u00e1d\u0159en\u00ed zam\u011b\u0159en\u00fdch na obecn\u00e9 zlep\u0161en\u00ed nebo zv\u00fd\u0161en\u00ed funkce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tak\u00e9 jsou zak\u00e1z\u00e1ny v\u00fdrazy zam\u011b\u0159en\u00e9 na obecn\u00e9 zlep\u0161en\u00ed nebo zv\u00fd\u0161en\u00ed t\u011blesn\u00fdch funkc\u00ed. Stru\u010dn\u011b \u0159e\u010deno, jsou zak\u00e1z\u00e1ny v\u00fdrazy, kter\u00e9 nazna\u010duj\u00ed zlep\u0161en\u00ed t\u011blesn\u00fdch funkc\u00ed. Nap\u0159\u00edklad n\u00e1sleduj\u00edc\u00ed v\u00fdrazy:<\/p>\n\n\n\n<ul>\n<li>Pokud vypijete tento energetick\u00fd n\u00e1poj, okam\u017eit\u011b se zotav\u00edte z \u00fanavy.<\/li>\n\n\n\n<li>Pokud u\u017eijete tento bylinn\u00fd l\u00e9k, obnov\u00ed se v\u00e1m energie.<\/li>\n\n\n\n<li>Pokud nanesete tento l\u00e9\u010div\u00fd kr\u00e9m, m\u016f\u017eete zabr\u00e1nit st\u00e1rnut\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Dal\u0161\u00ed v\u00fdrazy jako &#8220;zv\u00fd\u0161en\u00ed t\u011blesn\u00e9 s\u00edly&#8221;, &#8220;prevence st\u00e1rnut\u00ed&#8221;, &#8220;zlep\u0161en\u00ed studijn\u00edch schopnost\u00ed&#8221;, &#8220;zv\u00fd\u0161en\u00ed metabolismu&#8221;, &#8220;\u010di\u0161t\u011bn\u00ed krve&#8221;, &#8220;zlep\u0161en\u00ed imunity proti nachlazen\u00ed&#8221;, &#8220;zlep\u0161en\u00ed funkce jater&#8221;, &#8220;aktivace bun\u011bk&#8221; atd. jsou tak\u00e9 zak\u00e1z\u00e1ny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_podle_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich\"><\/span>Regulace podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regulace podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch zahrnuje &#8220;reklamu na produkty prost\u0159ednictv\u00edm televize, r\u00e1dia, novin, \u010dasopis\u016f, internetu atd.&#8221; a zmi\u0148uje m\u00e9dia. Je t\u0159eba b\u00fdt opatrn\u00fd, proto\u017ee takzvan\u00e9 recenze, kter\u00e9 sd\u011bluj\u00ed vlastn\u00ed zku\u0161enosti s pou\u017eit\u00edm produktu nebo koment\u00e1\u0159e od st\u00e1l\u00fdch z\u00e1kazn\u00edk\u016f, jsou tak\u00e9 pova\u017eov\u00e1ny za formu reklamy.<\/p>\n\n\n\n<p>Kosmetika a zdravotn\u00ed potraviny jsou tak\u00e9 regulov\u00e1ny japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, a je t\u0159eba d\u00e1vat pozor, aby reklamn\u00ed v\u00fdrazy neporu\u0161ovaly z\u00e1kon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Standardy_pro_reklamu_na_kosmetiku\"><\/span>Standardy pro reklamu na kosmetiku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/cosmetics-healthy-food-advertisement3.jpg\" alt=\"\" class=\"wp-image-16921\" \/><\/figure>\n\n\n\n<p>Kosmetika se d\u011bl\u00ed na n\u00e1sleduj\u00edc\u00ed dv\u011b kategorie:<\/p>\n\n\n\n<ul>\n<li>L\u00e9\u010div\u00e1 kosmetika odpov\u00eddaj\u00edc\u00ed Japonsk\u00e9mu z\u00e1konu o l\u00e9\u010divech mimo l\u00e9k\u00e1rny (\u533b\u85ac\u90e8\u5916\u54c1)<\/li>\n\n\n\n<li>Kosmetika<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definice_lecive_kosmetiky_a_povolene_vyrazy\"><\/span>Definice l\u00e9\u010div\u00e9 kosmetiky a povolen\u00e9 v\u00fdrazy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L\u00e9\u010div\u00e1 kosmetika obsahuje \u00fa\u010dinn\u00e9 slo\u017eky stanoven\u00e9 Ministerstvem zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed (\u539a\u52b4\u7701) a je ozna\u010dena jako l\u00e9k mimo l\u00e9k\u00e1rnu. Je tak\u00e9 registrov\u00e1na v datab\u00e1zi Japonsk\u00e9 federace farmaceutick\u00fdch pr\u016fmyslov\u00fdch organizac\u00ed.<\/p>\n\n\n\n<p>V\u00fdrazy povolen\u00e9 pro l\u00e9\u010divou kosmetiku jsou uvedeny na n\u00e1sleduj\u00edc\u00ed str\u00e1nce Ministerstva zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Prevence podr\u00e1\u017ed\u011bn\u00ed k\u016f\u017ee, podr\u00e1\u017ed\u011bn\u00ed, potni\u010dky, omrzliny, praskliny, akn\u00e9, mastn\u00e1 ple\u0165, prevence podr\u00e1\u017ed\u011bn\u00ed po holen\u00ed, prevence skvrn a pih od slunce, zarudnut\u00ed po opalov\u00e1n\u00ed a omrzlin\u00e1ch, zpevn\u011bn\u00ed poko\u017eky, \u010di\u0161t\u011bn\u00ed poko\u017eky, vyrovn\u00e1n\u00ed poko\u017eky, udr\u017eov\u00e1n\u00ed zdrav\u00e9 k\u016f\u017ee, hydratace k\u016f\u017ee, ochrana k\u016f\u017ee, prevence such\u00e9 k\u016f\u017ee<\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/bunya\/iyakuhin\/ippanyou\/pdf\/shikent.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mhlw.go.jp\/bunya\/iyakuhin\/ippanyou\/pdf\/shikent.pdf[ja]<\/a><br><\/cite><\/blockquote>\n\n\n\n<p>Nap\u0159\u00edklad u &#8220;tonika, kr\u00e9m\u016f, ml\u00e9k, kosmetick\u00fdch olej\u016f, masky&#8221; jsou povoleny v\u00fdrazy uveden\u00e9 v\u00fd\u0161e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definice_kosmetiky_a_povolene_vyrazy\"><\/span>Definice kosmetiky a povolen\u00e9 v\u00fdrazy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b kosmetiky, na rozd\u00edl od l\u00e9\u010div\u00e9 kosmetiky, nen\u00ed pot\u0159eba povolen\u00ed k v\u00fdrob\u011b od st\u00e1tu. Kosmetika tak\u00e9 nespad\u00e1 pod Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech mimo l\u00e9k\u00e1rny, tak\u017ee v\u00fdrazy povolen\u00e9 pro l\u00e9\u010divou kosmetiku nelze pou\u017e\u00edt. Pros\u00edm, bu\u010fte na toto opatrn\u00ed.<\/p>\n\n\n\n<p>V\u00fdrazy povolen\u00e9 pro kosmetiku jsou nap\u0159\u00edklad n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(1) Udr\u017euje poko\u017eku hlavy a vlasy v norm\u00e1ln\u00edm stavu.<\/p>\n\n\n\n<p>(2) Potla\u010duje nep\u0159\u00edjemn\u00fd z\u00e1pach vlas\u016f a poko\u017eky hlavy pomoc\u00ed v\u016fn\u011b.<\/p>\n\n\n\n<p>(3) Udr\u017euje poko\u017eku hlavy a vlasy zdrav\u00e9<\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/kesyouhin_hanni_20111.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/kesyouhin_hanni_20111.pdf[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Na v\u00fd\u0161e uveden\u00e9 str\u00e1nce Ministerstva zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed jsou uvedeny 56 v\u00fdraz\u016f, kter\u00e9 lze uv\u00e9st jako \u00fa\u010dinky kosmetiky. Pros\u00edm, bu\u010fte opatrn\u00ed, proto\u017ee v kosmetice nelze uv\u00e9st \u017e\u00e1dn\u00e9 jin\u00e9 v\u00fdrazy ne\u017e t\u011bchto 56.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kriteria_pro_oznacovani_slozeni_kosmetickych_vyrobku\"><\/span>Krit\u00e9ria pro ozna\u010dov\u00e1n\u00ed slo\u017een\u00ed kosmetick\u00fdch v\u00fdrobk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i p\u0159edstavov\u00e1n\u00ed kosmetick\u00fdch v\u00fdrobk\u016f se m\u016f\u017ee st\u00e1t, \u017ee p\u0159edstav\u00edte tak\u00e9 slo\u017eky, kter\u00e9 byly pou\u017eity. Co se t\u00fd\u010de ozna\u010dov\u00e1n\u00ed slo\u017eek, Japonsk\u00e1 federace kosmetick\u00fdch pr\u016fmysl\u016f (Japanese Cosmetic Industry Federation) zve\u0159ej\u0148uje seznam n\u00e1zv\u016f slo\u017eek kosmetick\u00fdch v\u00fdrobk\u016f.<\/p>\n\n\n<figure class=\"wp-block-embed\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.jcia.org\/user\/business\/ingredients\/namelist<\/div>\n<\/figure>\n\n\n<p>Federace tak\u00e9 poskytuje pokyny pro spr\u00e1vnou reklamu na kosmetick\u00e9 v\u00fdrobky a dal\u0161\u00ed, tak\u017ee by bylo dobr\u00e9 se na n\u011b tak\u00e9 pod\u00edvat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overovani_oficialnich_webovych_stranek\"><\/span>Ov\u011b\u0159ov\u00e1n\u00ed ofici\u00e1ln\u00edch webov\u00fdch str\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/cosmetics-healthy-food-advertisement4.jpg\" alt=\"\" class=\"wp-image-16922\" \/><\/figure>\n\n\n\n<p>Existuj\u00ed zp\u016fsoby, jak ov\u011b\u0159it, zda jsou informace uveden\u00e9 na ofici\u00e1ln\u00edch webov\u00fdch str\u00e1nk\u00e1ch spr\u00e1vn\u00e9. Kl\u00ed\u010dov\u00fdm bodem je, zda &#8220;dodr\u017euj\u00ed pravidla stanoven\u00e1 ve\u0159ejn\u00fdmi institucemi&#8221;. V p\u0159\u00edpad\u011b zdravotn\u011b prosp\u011b\u0161n\u00fdch potravin je mo\u017en\u00e9 to ov\u011b\u0159it na webov\u00fdch str\u00e1nk\u00e1ch Japonsk\u00e9 agentury pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti.<\/p>\n\n\n\n<p>Pravidla, kter\u00e1 je t\u0159eba dodr\u017eovat, se li\u0161\u00ed podle kategorie potravin, jako jsou potraviny s funkc\u00ed zdravotn\u00edch prohl\u00e1\u0161en\u00ed, speci\u00e1ln\u00ed zdravotn\u011b prosp\u011b\u0161n\u00e9 potraviny a potraviny s nutri\u010dn\u00edmi funkcemi. Poj\u010fme se na to pod\u00edvat jedno po druh\u00e9m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripad_potravin_s_funkci_zdravotnich_prohlaseni\"><\/span>P\u0159\u00edpad potravin s funkc\u00ed zdravotn\u00edch prohl\u00e1\u0161en\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pro potraviny s funkc\u00ed zdravotn\u00edch prohl\u00e1\u0161en\u00ed je dobr\u00e9 se pod\u00edvat na n\u00e1sleduj\u00edc\u00ed str\u00e1nku Japonsk\u00e9 agentury pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti. Je k dispozici datab\u00e1ze &#8220;Hled\u00e1n\u00ed potravin s funkc\u00ed zdravotn\u00edch prohl\u00e1\u0161en\u00ed&#8221;.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud hled\u00e1te Hyalomoistur 240 podle n\u00e1zvu produktu, objev\u00ed se v sekci &#8220;Funkce, kterou chceme zobrazit&#8221; n\u00e1sleduj\u00edc\u00ed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Tento produkt obsahuje hyaluron\u00e1t sodn\u00fd. Bylo hl\u00e1\u0161eno, \u017ee hyaluron\u00e1t sodn\u00fd pom\u00e1h\u00e1 udr\u017eovat vlhkost poko\u017eky a zm\u00edr\u0148uje suchost.<\/p>\n<cite><a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/foods_with_function_claims\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/foods_with_function_claims\/[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Potraviny s funkc\u00ed zdravotn\u00edch prohl\u00e1\u0161en\u00ed jsou povoleny k zobrazen\u00ed, pokud podnikatel pod\u00e1 ozn\u00e1men\u00ed vl\u00e1d\u011b, ale nemaj\u00ed schv\u00e1len\u00ed od Japonsk\u00e9 agentury pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti ani Ministerstva zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed. Nicm\u00e9n\u011b, proto\u017ee jsou zobrazeny na z\u00e1klad\u011b v\u011bdeck\u00fdch d\u016fkaz\u016f a pod odpov\u011bdnost\u00ed podnikatele, jejich d\u016fv\u011bryhodnost je vysok\u00e1. Proto je pravd\u011bpodobnost, \u017ee by pou\u017eit\u00ed na ofici\u00e1ln\u00edch webov\u00fdch str\u00e1nk\u00e1ch mohlo b\u00fdt pova\u017eov\u00e1no za p\u0159ehnanou reklamu, n\u00edzk\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripad_specialnich_zdravotne_prospesnych_potravin\"><\/span>P\u0159\u00edpad speci\u00e1ln\u00edch zdravotn\u011b prosp\u011b\u0161n\u00fdch potravin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pro speci\u00e1ln\u00ed zdravotn\u011b prosp\u011b\u0161n\u00e9 potraviny se pod\u00edvejte na n\u00e1sleduj\u00edc\u00ed str\u00e1nku Japonsk\u00e9 agentury pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, v p\u0159\u00edpad\u011b &#8220;Meiji Bulgaria Yogurt CaLB81&#8221; od Meiji Co., Ltd., je uvedeno n\u00e1sleduj\u00edc\u00ed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Pomoc\u00ed p\u016fsoben\u00ed ml\u00e9\u010dn\u00fdch bakteri\u00ed se udr\u017euje rovnov\u00e1ha st\u0159evn\u00edch bakteri\u00ed a udr\u017euje se dobr\u00fd stav st\u0159ev.<\/p>\n<cite><a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/health_promotion\/index.html#m02\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/health_promotion\/index.html#m02[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Proto\u017ee toto je zobrazeno s povolen\u00edm Japonsk\u00e9 agentury pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti po z\u00edsk\u00e1n\u00ed p\u0159ezkoum\u00e1n\u00ed vl\u00e1dou, nen\u00ed probl\u00e9m to zobrazit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripad_potravin_s_nutricnimi_funkcemi\"><\/span>P\u0159\u00edpad potravin s nutri\u010dn\u00edmi funkcemi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Potraviny s nutri\u010dn\u00edmi funkcemi mohou zobrazovat funkce nutri\u010dn\u00edch slo\u017eek, pro kter\u00e9 jsou stanoveny normy. Pros\u00edm, pod\u00edvejte se na n\u00e1sleduj\u00edc\u00ed str\u00e1nku Japonsk\u00e9 agentury pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, v p\u0159\u00edpad\u011b slo\u017eky zinku, je uvedeno n\u00e1sleduj\u00edc\u00ed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Zinek je nutri\u010dn\u00ed slo\u017eka pot\u0159ebn\u00e1 pro udr\u017een\u00ed norm\u00e1ln\u00ed chuti. Zinek je nutri\u010dn\u00ed slo\u017eka, kter\u00e1 pom\u00e1h\u00e1 udr\u017eovat zdrav\u00ed k\u016f\u017ee a sliznic. Zinek je nutri\u010dn\u00ed slo\u017eka, kter\u00e1 se pod\u00edl\u00ed na metabolismu b\u00edlkovin a nukleov\u00fdch kyselin a pom\u00e1h\u00e1 udr\u017eovat zdrav\u00ed.<\/p>\n<cite><a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/health_promotion\/pdf\/food_labeling_cms206_20200401_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/health_promotion\/pdf\/food_labeling_cms206_20200401_01.pdf[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Pokud je pou\u017eit v\u00fdraz uveden\u00fd zde, je t\u00e9m\u011b\u0159 nemo\u017en\u00e9, \u017ee by byl v rozporu se z\u00e1konem o regulaci reklamy nebo z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch p\u0159\u00edstroj\u00edch.<\/p>\n\n\n\n<p>P\u0159edstavili jsme v\u00e1m standardy pro zobrazov\u00e1n\u00ed reklam pro potraviny s funkc\u00ed zdravotn\u00edch prohl\u00e1\u0161en\u00ed, speci\u00e1ln\u00ed zdravotn\u011b prosp\u011b\u0161n\u00e9 potraviny a potraviny s nutri\u010dn\u00edmi funkcemi. V\u0161echny jsou uvedeny na webov\u00fdch str\u00e1nk\u00e1ch Japonsk\u00e9 agentury pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti a pravd\u011bpodobnost, \u017ee by byly pova\u017eov\u00e1ny za neleg\u00e1ln\u00ed zobrazen\u00ed, je n\u00edzk\u00e1.<\/p>\n\n\n\n<p>Av\u0161ak, pokud chcete zm\u011bnit vyj\u00e1d\u0159en\u00ed, kdy\u017e to zobrazujete na sv\u00e9m m\u00e9diu, je t\u0159eba b\u00fdt opatrn\u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i p\u0159edstavov\u00e1n\u00ed kosmetiky nebo zdrav\u00fdch potravin v m\u00e9di\u00edch je t\u0159eba d\u00e1vat pozor na regulace z\u00e1kon\u016f, jako je Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech (\u85ac\u6a5f\u6cd5). Vyj\u00e1d\u0159en\u00ed t\u00fdkaj\u00edc\u00ed se l\u00e9\u010dby nebo prevence nemoc\u00ed, nebo vyj\u00e1d\u0159en\u00ed zam\u011b\u0159en\u00e1 na obecn\u00e9 zlep\u0161en\u00ed nebo pos\u00edlen\u00ed funkce, mohou b\u00fdt neleg\u00e1ln\u00ed.<\/p>\n\n\n\n<p>Pro kosmetiku, kter\u00e1 nen\u00ed l\u00e9kem, funk\u010dn\u00ed potraviny, speci\u00e1ln\u00ed zdravotn\u00ed potraviny, potraviny s nutri\u010dn\u00edmi funkcemi atd., jsou na webov\u00fdch str\u00e1nk\u00e1ch Japonsk\u00e9 agentury pro spot\u0159ebitele (\u6d88\u8cbb\u8005\u5e81) a Ministerstva zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed (\u539a\u52b4\u7701) zve\u0159ejn\u011bny standardy, kter\u00e9 lze uv\u00e9st bez probl\u00e9m\u016f, tak\u017ee je t\u0159eba je dodr\u017eovat.<\/p>\n\n\n\n<p>Posuzov\u00e1n\u00ed takov\u00fdch reklamn\u00edch prohl\u00e1\u0161en\u00ed je obt\u00ed\u017en\u00e9 a doporu\u010dujeme konzultovat s pr\u00e1vn\u00edkem, kter\u00fd m\u00e1 bohat\u00e9 znalosti a zku\u0161enosti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159i provozov\u00e1n\u00ed m\u00e9di\u00ed pro \u017eeny m\u016f\u017ee doj\u00edt k p\u0159edstaven\u00ed konkr\u00e9tn\u00edch kosmetick\u00fdch v\u00fdrobk\u016f nebo zdrav\u00fdch potravin v \u010dl\u00e1nc\u00edch. Budete muset uv\u00e9st informace o vlastnostech a d\u016fvodech pro doporu\u010den\u00ed ka\u017ed\u00e9h [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60907"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60907"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60907\/revisions"}],"predecessor-version":[{"id":62531,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60907\/revisions\/62531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/62416"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}