{"id":60908,"date":"2023-12-08T20:22:24","date_gmt":"2023-12-08T11:22:24","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60908"},"modified":"2024-03-28T14:25:58","modified_gmt":"2024-03-28T05:25:58","slug":"vtuber-business-model","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model","title":{"rendered":"Jak\u00e9 pr\u00e1vn\u00ed aspekty je t\u0159eba zv\u00e1\u017eit v obchodn\u00edm modelu VTuber aktivit?"},"content":{"rendered":"\n<p>V posledn\u00edch letech se profes\u00ed, kter\u00e1 rychle z\u00edsk\u00e1v\u00e1 na popularit\u011b, stala profese YouTubera. YouTuberi vytv\u00e1\u0159ej\u00ed a na YouTube zve\u0159ej\u0148uj\u00ed sv\u00e1 vlastn\u00ed videa a z\u00edsk\u00e1vaj\u00ed p\u0159\u00edjmy z reklamy a podobn\u011b na z\u00e1klad\u011b po\u010dtu p\u0159ehr\u00e1n\u00ed t\u011bchto vide\u00ed.<br><\/p>\n\n\n\n<p>Mezi YouTubery nejsou jen skute\u010dn\u00ed lid\u00e9, ale tak\u00e9 tzv. VTuberi, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed 2D nebo 3D postavy, avatary nebo animace pro sv\u00e1 videa.<\/p>\n\n\n\n<p>VTuberi vyu\u017e\u00edvaj\u00ed postavy pro tvorbu vide\u00ed a dal\u0161\u00ed prvky, co\u017e komplikuje jejich obchodn\u00ed model a zahrnuje mnoho pr\u00e1vn\u00edch aspekt\u016f.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na pr\u00e1vn\u00ed aspekty, kter\u00e9 je t\u0159eba vz\u00edt v \u00favahu v obchodn\u00edm modelu VTuber\u016f.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model\/#Co_je_to_YouTube\" title=\"Co je to YouTube?\">Co je to YouTube?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model\/#Pravni_aspekty_VTuber_aktivit\" title=\"Pr\u00e1vn\u00ed aspekty VTuber aktivit\">Pr\u00e1vn\u00ed aspekty VTuber aktivit<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model\/#Nezakonne_jednani\" title=\"Nez\u00e1konn\u00e9 jedn\u00e1n\u00ed\">Nez\u00e1konn\u00e9 jedn\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model\/#Pravo_na_obraz\" title=\"Pr\u00e1vo na obraz\">Pr\u00e1vo na obraz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model\/#Pravo_na_publicitu\" title=\"Pr\u00e1vo na publicitu\">Pr\u00e1vo na publicitu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model\/#Pravo_na_soukromi\" title=\"Pr\u00e1vo na soukrom\u00ed\">Pr\u00e1vo na soukrom\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model\/#Autorska_prava\" title=\"Autorsk\u00e1 pr\u00e1va\">Autorsk\u00e1 pr\u00e1va<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model\/#Autorska_prava_na_postavy_a_animace\" title=\"Autorsk\u00e1 pr\u00e1va na postavy a animace\">Autorsk\u00e1 pr\u00e1va na postavy a animace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model\/#Autorska_prava_na_video\" title=\"Autorsk\u00e1 pr\u00e1va na video\">Autorsk\u00e1 pr\u00e1va na video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model\/#Autorska_prava_na_fotografie_obrazky_nebo_hudbu_atd\" title=\"Autorsk\u00e1 pr\u00e1va na fotografie, obr\u00e1zky nebo hudbu atd.\">Autorsk\u00e1 pr\u00e1va na fotografie, obr\u00e1zky nebo hudbu atd.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/vtuber-business-model\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_YouTube\"><\/span>Co je to YouTube?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>YouTube je nejv\u011bt\u0161\u00ed sv\u011btov\u00e1 str\u00e1nka pro sd\u00edlen\u00ed vide\u00ed, kterou provozuje spole\u010dnost Google LLC.<\/p>\n\n\n\n<p>V Japonsku se v posledn\u00edch n\u011bkolika letech rychle roz\u0161\u00ed\u0159il a popularita profese zvan\u00e9 YouTuber je velmi vysok\u00e1.<\/p>\n\n\n\n<p>Pokud na YouTube spln\u00edte minim\u00e1ln\u00ed podm\u00ednky, jako je po\u010det odb\u011bratel\u016f kan\u00e1lu v\u00edce ne\u017e 1 000 a ro\u010dn\u00ed po\u010det p\u0159ehr\u00e1n\u00ed v\u00edce ne\u017e 4 000 hodin, m\u016f\u017eete za\u010d\u00edt vyd\u011bl\u00e1vat pen\u00edze, nap\u0159\u00edklad um\u00edst\u011bn\u00edm reklamy na videa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravni_aspekty_VTuber_aktivit\"><\/span>Pr\u00e1vn\u00ed aspekty VTuber aktivit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/vtuber-business-model2.jpg\" alt=\"\" class=\"wp-image-16953\" \/><\/figure><\/div>\n\n\n<p>Pr\u00e1vn\u00ed p\u0159edpisy, kter\u00e9 by mohly souviset s t\u011bmito aktivitami, lze zjednodu\u0161en\u011b rozd\u011blit na ob\u010dansk\u00fd z\u00e1kon\u00edk a autorsk\u00fd z\u00e1kon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nezakonne_jednani\"><\/span>Nez\u00e1konn\u00e9 jedn\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nejprve je t\u0159eba se zab\u00fdvat vztahem k nez\u00e1konn\u00e9mu jedn\u00e1n\u00ed podle \u010dl\u00e1nku 709 ob\u010dansk\u00e9ho z\u00e1kon\u00edku.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(N\u00e1hrada \u0161kody zp\u016fsoben\u00e9 nez\u00e1konn\u00fdm jedn\u00e1n\u00edm)<br>Osoba, kter\u00e1 \u00famysln\u011b nebo z nedbalosti poru\u0161ila pr\u00e1va jin\u00e9 osoby nebo z\u00e1jmy chr\u00e1n\u011bn\u00e9 z\u00e1konem, je povinna nahradit \u0161kodu zp\u016fsobenou t\u00edmto jedn\u00e1n\u00edm.<\/p>\n<cite>\u010cl\u00e1nek 709 ob\u010dansk\u00e9ho z\u00e1kon\u00edku<\/cite><\/blockquote>\n\n\n\n<p>Existuje mo\u017enost, \u017ee VTuber bude muset nahradit \u0161kodu, pokud poru\u0161\u00ed pr\u00e1va jin\u00fdch osob, jako jsou pr\u00e1va na obraz, pr\u00e1va na publicitu, pr\u00e1va na soukrom\u00ed nebo autorsk\u00e1 pr\u00e1va, nap\u0159\u00edklad prost\u0159ednictv\u00edm nahr\u00e1v\u00e1n\u00ed vide\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravo_na_obraz\"><\/span>Pr\u00e1vo na obraz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pr\u00e1vo na obraz je pr\u00e1vo jednotlivce na jeho vzhled a tv\u00e1\u0159, kter\u00e9 zabra\u0148uje neopr\u00e1vn\u011bn\u00e9mu fotografov\u00e1n\u00ed nebo zve\u0159ej\u0148ov\u00e1n\u00ed bez souhlasu dan\u00e9 osoby.<\/p>\n\n\n\n<p>Pr\u00e1vn\u011b to nen\u00ed explicitn\u011b stanoven\u00e9 pr\u00e1vo, ale je to pr\u00e1vo uzn\u00e1van\u00e9 podle n\u00e1sleduj\u00edc\u00edho \u010dl\u00e1nku 13 \u00fastavy, kter\u00fd stanovuje pr\u00e1vo na hled\u00e1n\u00ed \u0161t\u011bst\u00ed, a je to pr\u00e1vo zaveden\u00e9 na z\u00e1klad\u011b precedens\u016f atd.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>V\u0161ichni ob\u010dan\u00e9 maj\u00ed pr\u00e1vo b\u00fdt respektov\u00e1ni jako jednotlivci. Pr\u00e1va ob\u010dan\u016f na \u017eivot, svobodu a hled\u00e1n\u00ed \u0161t\u011bst\u00ed mus\u00ed b\u00fdt respektov\u00e1na nejvy\u0161\u0161\u00ed m\u00edrou v legislativ\u011b a jin\u00fdch form\u00e1ch st\u00e1tn\u00ed politiky, pokud to nen\u00ed v rozporu s ve\u0159ejn\u00fdm blahem.<\/p>\n<cite>\u010cl\u00e1nek 13 \u00fastavy<\/cite><\/blockquote>\n\n\n\n<p>Proto\u017ee jednotlivci maj\u00ed pr\u00e1vo na obraz, pokud VTuber zobraz\u00ed vzhled nebo tv\u00e1\u0159 jednotlivce ve videu, kter\u00e9 nahr\u00e1v\u00e1 na YouTube, m\u016f\u017ee b\u00fdt po\u017eadov\u00e1na n\u00e1hrada \u0161kody za poru\u0161en\u00ed pr\u00e1va na obraz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravo_na_publicitu\"><\/span>Pr\u00e1vo na publicitu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/09\/vtuber-business-model3.jpg\" alt=\"\" class=\"wp-image-17798\" \/><\/figure>\n\n\n\n<p>Pr\u00e1vo na publicitu je pr\u00e1vo uzn\u00e1van\u00e9 u celebrit, jako jsou um\u011blci nebo sportovci, a t\u00fdk\u00e1 se pr\u00e1va na p\u0159ita\u017elivost z\u00e1kazn\u00edk\u016f, kterou dan\u00e1 celebrita m\u00e1.<\/p>\n\n\n\n<p>Pokud ve videu bez povolen\u00ed vyu\u017eijete obr\u00e1zky nebo videa celebrit, m\u016f\u017ee b\u00fdt po\u017eadov\u00e1na n\u00e1hrada \u0161kody za poru\u0161en\u00ed pr\u00e1va na publicitu od jejich agentury atd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravo_na_soukromi\"><\/span>Pr\u00e1vo na soukrom\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V souvislosti s obchodn\u00edm modelem VTuber aktivit se pr\u00e1vo na soukrom\u00ed ch\u00e1pe jako pr\u00e1vo neb\u00fdt nespravedliv\u011b vystaven ve\u0159ejn\u00e9mu z\u00e1jmu v soukrom\u00fdch z\u00e1le\u017eitostech.<\/p>\n\n\n\n<p>Pokud ve videu bez souhlasu zve\u0159ejn\u00edte z\u00e1le\u017eitosti t\u00fdkaj\u00edc\u00ed se soukrom\u00ed konkr\u00e9tn\u00ed osoby, m\u016f\u017ee b\u00fdt po\u017eadov\u00e1na n\u00e1hrada \u0161kody za poru\u0161en\u00ed pr\u00e1v.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Autorska_prava\"><\/span>Autorsk\u00e1 pr\u00e1va<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/vtuber-business-model3.jpg\" alt=\"\" class=\"wp-image-16954\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Autorska_prava_na_postavy_a_animace\"><\/span>Autorsk\u00e1 pr\u00e1va na postavy a animace<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Autorsk\u00e1 pr\u00e1va na obr\u00e1zky postav nebo 3D modely pou\u017e\u00edvan\u00e9 jako VTuber a na animace obecn\u011b n\u00e1le\u017e\u00ed tv\u016frci t\u011bchto obr\u00e1zk\u016f postav, 3D model\u016f nebo animac\u00ed.<\/p>\n\n\n\n<p>Je to trochu slo\u017eit\u00e9, ale &#8220;postava&#8221; sama o sob\u011b nevyvol\u00e1v\u00e1 autorsk\u00e1 pr\u00e1va. Autorsk\u00e1 pr\u00e1va vznikaj\u00ed na obr\u00e1zky nebo 3D modely vytvo\u0159en\u00e9 pro ur\u010ditou &#8220;postavu&#8221;. V t\u00e9to souvislosti existuje zn\u00e1m\u00fd rozsudek t\u00fdkaj\u00edc\u00ed se &#8220;Popeye&#8221;, a\u010dkoli to nen\u00ed VTuber.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Podle autorsk\u00e9ho z\u00e1kona je d\u00edlem &#8220;kreativn\u00ed vyj\u00e1d\u0159en\u00ed my\u0161lenek nebo emoc\u00ed&#8221; (\u010dl\u00e1nek 2 odstavec 1 bod 1 tohoto z\u00e1kona) a v p\u0159\u00edpad\u011b s\u00e9riov\u00fdch komiks\u016f, kde jsou postavy s ur\u010dit\u00fdmi jm\u00e9ny, vzhledem a rolemi opakovan\u011b zobrazov\u00e1ny, je ka\u017ed\u00fd d\u00edl komiksu, ve kter\u00e9m jsou tyto postavy zobrazeny, pova\u017eov\u00e1n za d\u00edlo. Nelze \u0159\u00edci, \u017ee takzvan\u00fd charakter, kter\u00fd je abstraktn\u00edm konceptem postavy, kter\u00e1 se vyv\u00edj\u00ed z konkr\u00e9tn\u00edho vyj\u00e1d\u0159en\u00ed komiksu, je d\u00edlem. Charakter je abstraktn\u00ed koncept, kter\u00fd by mohl b\u00fdt naz\u00fdv\u00e1n osobnost\u00ed postavy, kter\u00e1 se vyv\u00edj\u00ed z konkr\u00e9tn\u00edho vyj\u00e1d\u0159en\u00ed komiksu, a nen\u00ed to konkr\u00e9tn\u00ed vyj\u00e1d\u0159en\u00ed samo o sob\u011b, a nem\u016f\u017ee b\u00fdt pova\u017eov\u00e1n za kreativn\u00ed vyj\u00e1d\u0159en\u00ed my\u0161lenek nebo emoc\u00ed.<br><\/p>\n<cite>Rozsudek Nejvy\u0161\u0161\u00edho soudu ze dne 17. \u010dervence 1997 (rok Heisei 9)<\/cite><\/blockquote>\n\n\n\n<p>Jin\u00fdmi slovy, &#8220;postava&#8221; v abstraktn\u00edm smyslu, jako je &#8220;mu\u017e v n\u00e1mo\u0159nick\u00e9m obleku, kter\u00fd z\u00edsk\u00e1v\u00e1 super s\u00edlu po sn\u011bden\u00ed \u0161pen\u00e1tu, jako je Popeye&#8221;, nen\u00ed chr\u00e1n\u011bna autorsk\u00fdmi pr\u00e1vy. Autorsk\u00e1 pr\u00e1va vznikaj\u00ed pouze na konkr\u00e9tn\u00edch jednotliv\u00fdch obrazech (nebo v p\u0159\u00edpad\u011b VTuber\u016f, 3D modelech).<\/p>\n\n\n\n<p>Tato ot\u00e1zka se st\u00e1v\u00e1 probl\u00e9mem, pokud je tvorba souvisej\u00edc\u00ed s VTuberem prov\u00e1d\u011bna v\u00edce lidmi. Nap\u0159\u00edklad,<\/p>\n\n\n\n<ol>\n<li>Pan A je zodpov\u011bdn\u00fd za z\u00e1kladn\u00ed nastaven\u00ed VTuberu (nap\u0159\u00edklad &#8220;postava v n\u00e1mo\u0159nick\u00e9m obleku, kter\u00e1 z\u00edsk\u00e1v\u00e1 super s\u00edlu po sn\u011bden\u00ed \u0161pen\u00e1tu&#8221; v p\u0159\u00edpad\u011b Popeye) a p\u016fvodn\u00ed kresby v po\u010d\u00e1te\u010dn\u00ed f\u00e1zi.<\/li>\n\n\n\n<li> Pan B rozhoduje o skute\u010dn\u00e9m designu na z\u00e1klad\u011b p\u016fvodn\u00edch kreseb pana A.<\/li>\n<\/ol>\n\n\n\n<p>V takov\u00e9m p\u0159\u00edpad\u011b je ot\u00e1zka, zda autorsk\u00e1 pr\u00e1va na VTuber postavu n\u00e1le\u017e\u00ed panu A, velmi jemn\u00e1 ot\u00e1zka.<\/p>\n\n\n\n<p>Pokud je VTuber \u010dlenem agentury, je mo\u017en\u00e9, \u017ee autorsk\u00e1 pr\u00e1va budou n\u00e1le\u017eet agentu\u0159e na z\u00e1klad\u011b smluvn\u00edho vztahu. Je t\u0159eba to jasn\u011b stanovit v smlouv\u011b.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Autorska_prava_na_video\"><\/span>Autorsk\u00e1 pr\u00e1va na video<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Co se t\u00fd\u010de autorsk\u00fdch pr\u00e1v na vytvo\u0159en\u00e9 video, z\u00e1sadn\u011b m\u00e1 tv\u016frce videa pr\u00e1va, ale je mo\u017en\u00e9, \u017ee byla uzav\u0159ena smlouva, kter\u00e1 stanov\u00ed, \u017ee pr\u00e1va n\u00e1le\u017e\u00ed agentu\u0159e, ke kter\u00e9 tv\u016frce pat\u0159\u00ed. Je t\u0159eba v\u011bnovat pozornost obsahu smlouvy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Autorska_prava_na_fotografie_obrazky_nebo_hudbu_atd\"><\/span>Autorsk\u00e1 pr\u00e1va na fotografie, obr\u00e1zky nebo hudbu atd.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Pokud se vytv\u00e1\u0159en\u00e9m videu vyu\u017e\u00edvaj\u00ed fotografie, obr\u00e1zky nebo hudba atd., na kter\u00e9 maj\u00ed pr\u00e1va jin\u00e9 osoby, je z\u00e1sadn\u011b nutn\u00e9 z\u00edskat povolen\u00ed od dr\u017eitel\u016f pr\u00e1v na fotografie, obr\u00e1zky nebo hudbu atd. pro jejich vyu\u017eit\u00ed v videu.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/virtual-youtuber-office-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/virtual-youtuber-office-contract[ja]<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/explanation-of-the-contract-signed-by-youtuber-firsthalf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/explanation-of-the-contract-signed-by-youtuber-firsthalf[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vysv\u011btlili jsme pr\u00e1vn\u00ed aspekty, kter\u00e9 je t\u0159eba vz\u00edt v \u00favahu v obchodn\u00edm modelu VTuber.<\/p>\n\n\n\n<p>P\u0159i \u010dinnosti VTuber je d\u016fle\u017eit\u00e9 dob\u0159e rozum\u011bt p\u0159\u00edslu\u0161n\u00fdm z\u00e1kon\u016fm, aby se p\u0159ede\u0161lo probl\u00e9m\u016fm.<\/p>\n\n\n\n<p>Pokud dojde k poru\u0161en\u00ed z\u00e1kona a naru\u0161en\u00ed pr\u00e1v, m\u016f\u017ee b\u00fdt po\u017eadov\u00e1na n\u00e1hrada \u0161kody, i kdy\u017e nebyl \u00famysl \u0161kodit. Krom\u011b toho existuje tak\u00e9 riziko, \u017ee v\u00e1\u0161 YouTube \u00fa\u010det m\u016f\u017ee b\u00fdt pozastaven nebo \u017ee ji\u017e nebude mo\u017en\u00e9 generovat p\u0159\u00edjmy.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de pr\u00e1vn\u00edch aspekt\u016f, kter\u00e9 je t\u0159eba vz\u00edt v \u00favahu v obchodn\u00edm modelu VTuber, doporu\u010dujeme konzultovat s pr\u00e1vn\u00ed kancel\u00e1\u0159\u00ed, proto\u017ee je vy\u017eadov\u00e1na odborn\u00e1 pr\u00e1vn\u00ed znalost.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00edch letech se profes\u00ed, kter\u00e1 rychle z\u00edsk\u00e1v\u00e1 na popularit\u011b, stala profese YouTubera. YouTuberi vytv\u00e1\u0159ej\u00ed a na YouTube zve\u0159ej\u0148uj\u00ed sv\u00e1 vlastn\u00ed videa a z\u00edsk\u00e1vaj\u00ed p\u0159\u00edjmy z reklamy a podobn\u011b na z\u00e1k [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,43],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60908"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60908"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60908\/revisions"}],"predecessor-version":[{"id":63699,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60908\/revisions\/63699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63698"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}