{"id":60912,"date":"2023-12-08T20:22:24","date_gmt":"2023-12-08T11:22:24","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60912"},"modified":"2024-01-19T14:22:54","modified_gmt":"2024-01-19T05:22:54","slug":"onlineshop-email-act-protection-of-personal-information","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/it\/onlineshop-email-act-protection-of-personal-information","title":{"rendered":"Provozov\u00e1n\u00ed internetov\u00e9ho obchodu a pr\u00e1vo: Japonsk\u00fd z\u00e1kon o specifick\u00fdch elektronick\u00fdch e-mailech a z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"\n<p> D\u00edky mo\u017enosti prod\u00e1vat a nakupovat zbo\u017e\u00ed pomoc\u00ed jedin\u00e9ho smartphonu se n\u00e1kupy na internetu staly nezbytnou sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota. Provozov\u00e1n\u00ed internetov\u00e9ho obchodu je spojeno s r\u016fzn\u00fdmi z\u00e1kony. V tomto \u010dl\u00e1nku vysv\u011btl\u00edme vztah mezi japonsk\u00fdm z\u00e1konem o specifick\u00fdch elektronick\u00fdch e-mailech (Z\u00e1kon o specifick\u00fdch elektronick\u00fdch e-mailech) a japonsk\u00fdm z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f). <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/it\/onlineshop-email-act-protection-of-personal-information\/#Zakony_tykajici_se_internetovych_obchodu\" title=\"Z\u00e1kony t\u00fdkaj\u00edc\u00ed se internetov\u00fdch obchod\u016f\">Z\u00e1kony t\u00fdkaj\u00edc\u00ed se internetov\u00fdch obchod\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/it\/onlineshop-email-act-protection-of-personal-information\/#Zakon_o_specifickych_elektronickych_zpravach_oficialni_nazev_Zakon_o_regulaci_odesilani_specifickych_elektronickych_zprav\" title=\"Z\u00e1kon o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch (ofici\u00e1ln\u00ed n\u00e1zev: Z\u00e1kon o regulaci odes\u00edl\u00e1n\u00ed specifick\u00fdch elektronick\u00fdch zpr\u00e1v)\">Z\u00e1kon o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch (ofici\u00e1ln\u00ed n\u00e1zev: Z\u00e1kon o regulaci odes\u00edl\u00e1n\u00ed specifick\u00fdch elektronick\u00fdch zpr\u00e1v)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/it\/onlineshop-email-act-protection-of-personal-information\/#Zakon_o_ochrane_osobnich_udaju_oficialni_nazev_Zakon_o_ochrane_osobnich_udaju\" title=\"Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f (ofici\u00e1ln\u00ed n\u00e1zev: Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f)\">Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f (ofici\u00e1ln\u00ed n\u00e1zev: Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/it\/onlineshop-email-act-protection-of-personal-information\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/it\/onlineshop-email-act-protection-of-personal-information\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakony_tykajici_se_internetovych_obchodu\"><\/span>Z\u00e1kony t\u00fdkaj\u00edc\u00ed se internetov\u00fdch obchod\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mezi z\u00e1kony souvisej\u00edc\u00ed s provozov\u00e1n\u00edm internetov\u00fdch obchod\u016f pat\u0159\u00ed &#8220;Z\u00e1kony t\u00fdkaj\u00edc\u00ed se internetov\u00fdch obchod\u016f obecn\u011b&#8221;, jako je Japonsk\u00fd z\u00e1kon o ur\u010dit\u00fdch obchodn\u00edch transakc\u00edch, Japonsk\u00fd z\u00e1kon o prevenci nespravedliv\u00e9 sout\u011b\u017ee, Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen, Japonsk\u00fd z\u00e1kon o elektronick\u00fdch smlouv\u00e1ch, Japonsk\u00fd z\u00e1kon o ur\u010dit\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch a Japonsk\u00fd z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, a &#8220;Z\u00e1kony t\u00fdkaj\u00edc\u00ed se ur\u010dit\u00fdch odv\u011btv\u00ed&#8221;. Dosud jsme diskutovali o Japonsk\u00e9m z\u00e1konu o ur\u010dit\u00fdch obchodn\u00edch transakc\u00edch a Japonsk\u00e9m z\u00e1konu o prevenci nespravedliv\u00e9 sout\u011b\u017ee, Japonsk\u00e9m z\u00e1konu o zobrazen\u00ed cen a Japonsk\u00e9m z\u00e1konu o elektronick\u00fdch smlouv\u00e1ch, ale tentokr\u00e1t se zam\u011b\u0159\u00edme na Japonsk\u00fd z\u00e1kon o ur\u010dit\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch a Japonsk\u00fd z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/onlineshop-act-on-specified-commercial-transactions\" target=\"_blank\" rel=\"noreferrer noopener\">Provozov\u00e1n\u00ed internetov\u00e9ho obchodu a z\u00e1kon &#8211; Japonsk\u00fd z\u00e1kon o ur\u010dit\u00fdch obchodn\u00edch transakc\u00edch a Japonsk\u00fd z\u00e1kon o prevenci nespravedliv\u00e9 sout\u011b\u017ee<\/a><\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/onlineshop-act-against-unjustifiable-premiums-misleading-representation\" target=\"_blank\" rel=\"noreferrer noopener\">Provozov\u00e1n\u00ed internetov\u00e9ho obchodu a z\u00e1kon &#8211; Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen a Japonsk\u00fd z\u00e1kon o elektronick\u00fdch smlouv\u00e1ch<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakon_o_specifickych_elektronickych_zpravach_oficialni_nazev_Zakon_o_regulaci_odesilani_specifickych_elektronickych_zprav\"><\/span>Z\u00e1kon o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch (ofici\u00e1ln\u00ed n\u00e1zev: Z\u00e1kon o regulaci odes\u00edl\u00e1n\u00ed specifick\u00fdch elektronick\u00fdch zpr\u00e1v)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1kon o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch je z\u00e1konem, kter\u00fd reguluje odes\u00edl\u00e1n\u00ed nevy\u017e\u00e1dan\u00fdch e-mail\u016f, jako jsou reklamn\u00ed a propaga\u010dn\u00ed zpr\u00e1vy hromadn\u011b odes\u00edlan\u00e9 na mobiln\u00ed telefony, fiktivn\u00ed po\u017eadavky, podvody a viry. Tento z\u00e1kon byl p\u0159ijat v reakci na to, \u017ee nevy\u017e\u00e1dan\u00e9 e-maily se staly spole\u010densk\u00fdm probl\u00e9mem.<\/p>\n\n\n\n<p>P\u0159i jeho zaveden\u00ed v roce 2002 (v gregori\u00e1nsk\u00e9m kalend\u00e1\u0159i) byl zaveden syst\u00e9m opt-out, kter\u00fd vy\u017eadoval ozna\u010den\u00ed &#8220;nevy\u017e\u00e1dan\u00e9 reklamy&#8221;, a bylo zak\u00e1z\u00e1no odes\u00edlat zpr\u00e1vy na fiktivn\u00ed e-mailov\u00e9 adresy generovan\u00e9 n\u00e1hodn\u011b programem. V roce 2005 (v gregori\u00e1nsk\u00e9m kalend\u00e1\u0159i) byl z\u00e1kon revidov\u00e1n s ohledem na zhor\u0161en\u00ed situace s nevy\u017e\u00e1dan\u00fdmi e-maily a pokro\u010dil\u00e9 technologie, bylo zp\u0159\u00edsn\u011bno zak\u00e1z\u00e1n\u00ed odes\u00edl\u00e1n\u00ed spamu a tresty, a v roce 2008 (v gregori\u00e1nsk\u00e9m kalend\u00e1\u0159i) byla zavedena regulace pomoc\u00ed syst\u00e9mu opt-in a byla p\u0159ijata opat\u0159en\u00ed proti nevy\u017e\u00e1dan\u00fdm e-mail\u016fm odes\u00edlan\u00fdm ze zahrani\u010d\u00ed.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de reklamn\u00edch a propaga\u010dn\u00edch e-mail\u016f, &#8220;Z\u00e1kon o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch&#8221; stanovuje, \u017ee:<\/p>\n\n\n\n<ul>\n<li>Je zak\u00e1z\u00e1no odes\u00edlat zpr\u00e1vy komukoli, kdo p\u0159edem nesouhlasil s jejich odes\u00edl\u00e1n\u00edm (\u010dl\u00e1nek 3 odstavec 1 Z\u00e1kona o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch)<\/li>\n\n\n\n<li>Odes\u00edlatel je povinen uv\u00e9st sv\u00e9 jm\u00e9no, e-mailovou adresu nebo URL pro p\u0159ijet\u00ed ozn\u00e1men\u00ed o odm\u00edtnut\u00ed p\u0159\u00edjmu a dal\u0161\u00ed specifick\u00e9 informace (\u010dl\u00e1nek 4 Z\u00e1kona o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch)<\/li>\n\n\n\n<li>Je zak\u00e1z\u00e1no odes\u00edlat zpr\u00e1vy s fale\u0161n\u00fdmi informacemi o odes\u00edlateli nebo se vyd\u00e1vat za jinou e-mailovou adresu (\u010dl\u00e1nek 5 Z\u00e1kona o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch)<\/li>\n<\/ul>\n\n\n\n<p>Tyto pravidla jsou stanovena.<\/p>\n\n\n\n<p>E-maily, kter\u00e9 tato pravidla nedodr\u017euj\u00ed, jsou neleg\u00e1ln\u00ed a ministr pro v\u0161eobecn\u00e9 z\u00e1le\u017eitosti a \u0159editel \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f mohou v p\u0159\u00edpad\u011b pot\u0159eby na\u0159\u00eddit odes\u00edlateli, aby provedl pot\u0159ebn\u00e1 opat\u0159en\u00ed ke zlep\u0161en\u00ed zp\u016fsobu odes\u00edl\u00e1n\u00ed e-mail\u016f (\u010dl\u00e1nek 7 Z\u00e1kona o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch). Pokud odes\u00edlatel po\u0161le zpr\u00e1vu s fale\u0161n\u00fdmi informacemi o odes\u00edlateli nebo nespln\u00ed p\u0159\u00edkaz ministra pro v\u0161eobecn\u00e9 z\u00e1le\u017eitosti a \u0159editele \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f, m\u016f\u017ee b\u00fdt potrest\u00e1n trestem odn\u011bt\u00ed svobody a\u017e na jeden rok nebo pokutou do 1 milionu jen\u016f (\u010dl\u00e1nek 34 Z\u00e1kona o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch). V p\u0159\u00edpad\u011b pr\u00e1vnick\u00fdch osob m\u016f\u017ee b\u00fdt krom\u011b potrest\u00e1n\u00ed pachatele ulo\u017eena pokuta a\u017e do v\u00fd\u0161e 30 milion\u016f jen\u016f (\u010dl\u00e1nek 37 Z\u00e1kona o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/09\/onlineshop-email-act-protection-of-personal-information-1.jpg\" alt=\"Z\u00e1kon o specifick\u00fdch elektronick\u00fdch zpr\u00e1v\u00e1ch\" class=\"wp-image-37181\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakon_o_ochrane_osobnich_udaju_oficialni_nazev_Zakon_o_ochrane_osobnich_udaju\"><\/span>Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f (ofici\u00e1ln\u00ed n\u00e1zev: Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f je kl\u00ed\u010dov\u00fdm pr\u00e1vn\u00edm p\u0159edpisem p\u0159i \u0159e\u0161en\u00ed ot\u00e1zek t\u00fdkaj\u00edc\u00edch se osobn\u00edch \u00fadaj\u016f v r\u00e1mci podnik\u00e1n\u00ed. Tento z\u00e1kon jasn\u011b definuje pr\u00e1vn\u00ed povinnosti subjekt\u016f, kter\u00e9 se zab\u00fdvaj\u00ed zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<p>Do roku 2015 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159) byli subjekty zpracov\u00e1vaj\u00edc\u00ed osobn\u00ed \u00fadaje omezeny na firmy, kter\u00e9 vlastnily osobn\u00ed \u00fadaje v\u00edce ne\u017e 5000 lid\u00ed. Po zm\u011bn\u011b v roce 2015 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159) bylo toto omezen\u00ed zru\u0161eno, tak\u017ee t\u00e9m\u011b\u0159 v\u0161echny firmy se staly subjekty zpracov\u00e1vaj\u00edc\u00edmi osobn\u00ed \u00fadaje.<\/p>\n\n\n\n<p>V r\u00e1mci Z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f se &#8220;osobn\u00edmi \u00fadaji&#8221; rozum\u00ed &#8220;informace t\u00fdkaj\u00edc\u00ed se \u017eij\u00edc\u00ed osoby&#8221;, kter\u00e9 &#8220;mohou identifikovat konkr\u00e9tn\u00ed osobu na z\u00e1klad\u011b jm\u00e9na, data narozen\u00ed a dal\u0161\u00edch popis\u016f obsa\u017een\u00fdch v t\u011bchto informac\u00edch (v\u010detn\u011b informac\u00ed, kter\u00e9 lze snadno porovnat s jin\u00fdmi informacemi a kter\u00e9 umo\u017e\u0148uj\u00ed identifikovat konkr\u00e9tn\u00ed osobu)&#8221; (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 2, odstavce 1, 4 a 5).<\/p>\n\n\n\n<p>Pot\u0159eba ochrany osobn\u00edch \u00fadaj\u016f se v\u00fdrazn\u011b li\u0161\u00ed v z\u00e1vislosti na tom, zda jsou tyto \u00fadaje datab\u00e1zov\u011b zpracov\u00e1ny.<\/p>\n\n\n\n<p>&#8220;Osobn\u00ed data&#8221; jsou osobn\u00ed \u00fadaje, kter\u00e9 byly datab\u00e1zov\u011b zpracov\u00e1ny pomoc\u00ed po\u010d\u00edta\u010de, a mezi n\u011b pat\u0159\u00ed tak\u00e9 &#8220;uchov\u00e1van\u00e9 osobn\u00ed \u00fadaje&#8221;, kter\u00e9 subjekt uchov\u00e1v\u00e1 po dobu \u0161esti m\u011bs\u00edc\u016f nebo d\u00e9le. Osobn\u00ed data jsou datab\u00e1zov\u011b zpracovan\u00e9 a systematicky uspo\u0159\u00e1dan\u00e9 osobn\u00ed \u00fadaje, kter\u00e9 lze snadno vyhled\u00e1vat atd., a proto je pravd\u011bpodobnost poru\u0161en\u00ed jejich pr\u00e1v vy\u0161\u0161\u00ed, a proto je jim poskytnuta siln\u011bj\u0161\u00ed ochrana ne\u017e obecn\u00fdm osobn\u00edm \u00fadaj\u016fm.<\/p>\n\n\n\n<p>Je\u0161t\u011b siln\u011bj\u0161\u00ed ochrana je poskytnuta uchov\u00e1van\u00fdm osobn\u00edm \u00fadaj\u016fm, kter\u00e9 jsou osobn\u00edmi \u00fadaji, u nich\u017e subjekt zpracov\u00e1vaj\u00edc\u00ed osobn\u00ed \u00fadaje m\u00e1 pr\u00e1vo na zve\u0159ejn\u011bn\u00ed, opravu obsahu, p\u0159id\u00e1n\u00ed nebo odstran\u011bn\u00ed, zastaven\u00ed pou\u017eit\u00ed, vymaz\u00e1n\u00ed a zastaven\u00ed poskytov\u00e1n\u00ed t\u0159et\u00edm stran\u00e1m (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 2, odstavec 7). U uchov\u00e1van\u00fdch osobn\u00edch \u00fadaj\u016f je uzn\u00e1v\u00e1na \u017e\u00e1dost o zve\u0159ejn\u011bn\u00ed, opravu, zastaven\u00ed pou\u017eit\u00ed atd., aby mohl subjekt \u00fa\u010dinn\u011b zasahovat do sv\u00fdch informac\u00ed.<\/p>\n\n\n\n<p>Aby se zabr\u00e1nilo zneu\u017eit\u00ed osobn\u00edch \u00fadaj\u016f, je nutn\u00e9 jasn\u011b ur\u010dit \u00fa\u010del pou\u017eit\u00ed osobn\u00edch \u00fadaj\u016f a omezit jejich zpracov\u00e1n\u00ed na rozsah nezbytn\u00fd pro dosa\u017een\u00ed tohoto \u00fa\u010delu.<\/p>\n\n\n\n<p>Proto subjekty zpracov\u00e1vaj\u00edc\u00ed osobn\u00ed \u00fadaje mus\u00ed:<\/p>\n\n\n\n<ul>\n<li>p\u0159i zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f co nejv\u00edce specifikovat \u00fa\u010del jejich pou\u017eit\u00ed (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 15, odstavec 1)<\/li>\n\n\n\n<li>nezpracov\u00e1vat osobn\u00ed \u00fadaje nad r\u00e1mec nezbytn\u00fd pro dosa\u017een\u00ed \u00fa\u010delu jejich pou\u017eit\u00ed (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 16, odstavec 1)<\/li>\n\n\n\n<li>nez\u00edsk\u00e1vat osobn\u00ed \u00fadaje podvodem nebo jin\u00fdmi nez\u00e1konn\u00fdmi prost\u0159edky (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 17, odstavec 1)<\/li>\n\n\n\n<li>pokud z\u00edskaj\u00ed osobn\u00ed \u00fadaje, mus\u00ed ozn\u00e1mit nebo zve\u0159ejnit \u00fa\u010del jejich pou\u017eit\u00ed subjektu \u00fadaj\u016f (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 18)<\/li>\n<\/ul>\n\n\n\n<p>Metoda zve\u0159ejn\u011bn\u00ed nen\u00ed konkr\u00e9tn\u011b stanovena, ale obvykle se to d\u011bl\u00e1 formou &#8220;Z\u00e1sad ochrany soukrom\u00ed&#8221; nebo &#8220;Politiky ochrany osobn\u00edch \u00fadaj\u016f&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/09\/onlineshop-email-act-protection-of-personal-information-2.jpg\" alt=\"Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f\" class=\"wp-image-37182\" \/><\/figure>\n\n\n\n<p>Na druhou stranu, takzvan\u00e9 citliv\u00e9 informace, neboli osobn\u00ed \u00fadaje vy\u017eaduj\u00edc\u00ed zvl\u00e1\u0161tn\u00ed z\u0159etel, jsou obecn\u011b zak\u00e1z\u00e1ny k z\u00edsk\u00e1n\u00ed bez souhlasu subjektu \u00fadaj\u016f (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 17, odstavec 2).<\/p>\n\n\n\n<p>Osobn\u00edmi \u00fadaji vy\u017eaduj\u00edc\u00edmi zvl\u00e1\u0161tn\u00ed z\u0159etel jsou:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>V tomto z\u00e1kon\u011b se &#8220;osobn\u00edmi \u00fadaji vy\u017eaduj\u00edc\u00edmi zvl\u00e1\u0161tn\u00ed z\u0159etel&#8221; rozum\u00ed osobn\u00ed \u00fadaje, kter\u00e9 obsahuj\u00ed informace stanoven\u00e9 vl\u00e1dn\u00edm na\u0159\u00edzen\u00edm jako takov\u00e9, kter\u00e9 vy\u017eaduj\u00ed zvl\u00e1\u0161tn\u00ed z\u0159etel p\u0159i jejich zpracov\u00e1n\u00ed, aby se zabr\u00e1nilo nespravedliv\u00e9 diskriminaci, p\u0159edsudk\u016fm nebo jin\u00fdm nev\u00fdhod\u00e1m v\u016f\u010di subjektu \u00fadaj\u016f, jako je rasa, v\u00edra, soci\u00e1ln\u00ed postaven\u00ed, zdravotn\u00ed anamn\u00e9za, trestn\u00ed minulost, skute\u010dnost, \u017ee byla ob\u011bt\u00ed trestn\u00e9ho \u010dinu, a dal\u0161\u00ed.<\/p>\n<cite>Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 2, odstavec 3<\/cite><\/blockquote>\n\n\n\n<p>To zahrnuje tak\u00e9 zdravotn\u00ed posti\u017een\u00ed, v\u00fdsledky zdravotn\u00edch prohl\u00eddek, pokyny, l\u00e9\u010dbu nebo l\u00e9ky poskytnut\u00e9 l\u00e9ka\u0159em atd., skute\u010dnost, \u017ee bylo zah\u00e1jeno trestn\u00ed \u0159\u00edzen\u00ed, nebo skute\u010dnost, \u017ee bylo zah\u00e1jeno \u0159\u00edzen\u00ed t\u00fdkaj\u00edc\u00ed se ochrany ml\u00e1de\u017ee.<\/p>\n\n\n\n<p>Velk\u00e9 \u00faniky informac\u00ed o z\u00e1kazn\u00edc\u00edch a dal\u0161\u00ed spole\u010densk\u00e9 probl\u00e9my se \u010dasto st\u00e1vaj\u00ed probl\u00e9mem. Subjekty zpracov\u00e1vaj\u00edc\u00ed osobn\u00ed \u00fadaje maj\u00ed povinnost p\u0159ijmout nezbytn\u00e1 a vhodn\u00e1 opat\u0159en\u00ed (bezpe\u010dnostn\u00ed opat\u0159en\u00ed) pro zaji\u0161t\u011bn\u00ed bezpe\u010dnosti osobn\u00edch \u00fadaj\u016f (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 20) a kdy\u017e nechaj\u00ed zam\u011bstnance zpracov\u00e1vat osobn\u00ed \u00fadaje, mus\u00ed prov\u00e9st nezbytn\u00fd a vhodn\u00fd dohled, aby byla zaji\u0161t\u011bna bezpe\u010dnost t\u011bchto osobn\u00edch \u00fadaj\u016f (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 21).<\/p>\n\n\n\n<p>Prodej nebo odn\u011bt\u00ed z\u00e1kaznick\u00fdch dat zam\u011bstnancem m\u016f\u017ee v\u00e9st k tomu, \u017ee tento zam\u011bstnanec nese odpov\u011bdnost za protipr\u00e1vn\u00ed jedn\u00e1n\u00ed (Ob\u010dansk\u00fd z\u00e1kon\u00edk, \u010dl\u00e1nek 709), ale subjekt zpracov\u00e1vaj\u00edc\u00ed osobn\u00ed \u00fadaje m\u016f\u017ee tak\u00e9 n\u00e9st odpov\u011bdnost za pou\u017eit\u00ed (Ob\u010dansk\u00fd z\u00e1kon\u00edk, \u010dl\u00e1nek 715).<\/p>\n\n\n\n<p>Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f stanovuje sankce pro p\u0159\u00edpad, kdy subjekt zpracov\u00e1vaj\u00edc\u00ed osobn\u00ed \u00fadaje unikne.<\/p>\n\n\n\n<p>Pokud subjekt zpracov\u00e1vaj\u00edc\u00ed osobn\u00ed \u00fadaje poru\u0161\u00ed Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f a dojde k \u00faniku informac\u00ed, bude mu nejprve st\u00e1tem doporu\u010deno &#8220;p\u0159ijmout nezbytn\u00e1 opat\u0159en\u00ed k n\u00e1prav\u011b poru\u0161en\u00ed a zastaven\u00ed poru\u0161ov\u00e1n\u00ed&#8221; (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 42).<\/p>\n\n\n\n<p>Pokud je poru\u0161ena i tato doporu\u010den\u00ed, m\u016f\u017ee b\u00fdt zam\u011bstnanci, kter\u00fd poru\u0161il pravidla, ulo\u017een trest odn\u011bt\u00ed svobody na dobu do \u0161esti m\u011bs\u00edc\u016f nebo pokuta do v\u00fd\u0161e 300 000 jen\u016f (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 84), a spole\u010dnosti, kter\u00e1 tohoto zam\u011bstnance zam\u011bstn\u00e1v\u00e1, m\u016f\u017ee b\u00fdt ulo\u017eena pokuta do v\u00fd\u0161e 300 000 jen\u016f (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 85).<\/p>\n\n\n\n<p>Krom\u011b toho, pokud jsou \u00fadaje poskytnuty nebo zneu\u017eity za \u00fa\u010delem z\u00edsk\u00e1n\u00ed neopr\u00e1vn\u011bn\u00e9ho zisku, je stanovena sankce &#8220;trest odn\u011bt\u00ed svobody na dobu do jednoho roku nebo pokuta do v\u00fd\u0161e 500 000 jen\u016f&#8221; bez doporu\u010den\u00ed (Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f, \u010dl\u00e1nek 83).<\/p>\n\n\n\n<p>Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f je z\u00e1konem, kter\u00fd vy\u017eaduje od subjekt\u016f zpracov\u00e1vaj\u00edc\u00edch osobn\u00ed \u00fadaje, aby \u0159\u00e1dn\u011b zpracov\u00e1vali osobn\u00ed \u00fadaje a p\u0159ij\u00edmali nezbytn\u00e1 a vhodn\u00e1 opat\u0159en\u00ed pro jejich bezpe\u010dn\u00e9 \u0159\u00edzen\u00ed. Pro provozov\u00e1n\u00ed internetov\u00e9ho obchodu je to nezbytn\u00fd a d\u016fle\u017eit\u00fd z\u00e1kon.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/act-on-the-protection-of-personal-information-privacy-issues\">Co je Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f a osobn\u00ed \u00fadaje? Vysv\u011btluje pr\u00e1vn\u00edk<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/09\/onlineshop-email-act-protection-of-personal-information-4.jpg\" alt=\"EC a Z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f\" class=\"wp-image-37193\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i provozov\u00e1n\u00ed internetov\u00e9ho obchodu je nutn\u00e9 db\u00e1t na souvisej\u00edc\u00ed z\u00e1kony, aby nedo\u0161lo k probl\u00e9m\u016fm.<\/p>\n\n\n\n<p>Samoz\u0159ejm\u011b je t\u0159eba v\u011bnovat pozornost &#8220;z\u00e1konom t\u00fdkaj\u00edc\u00edm se internetov\u00fdch obchod\u016f&#8221; obecn\u011b, ale je tak\u00e9 nutn\u00e9 zohlednit &#8220;z\u00e1kony t\u00fdkaj\u00edc\u00ed se specifick\u00fdch odv\u011btv\u00ed&#8221;, jako je &#8220;Z\u00e1kon o obchodov\u00e1n\u00ed s pou\u017eit\u00fdmi v\u011bcmi&#8221; (Japonsk\u00fd Z\u00e1kon o obchodov\u00e1n\u00ed s pou\u017eit\u00fdmi v\u011bcmi) nebo &#8220;Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch&#8221; (Japonsk\u00fd Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch).<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/cosmetics-healthy-food-advertisement\">https:\/\/monolith.law\/corporate\/cosmetics-healthy-food-advertisement[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolis je odborn\u00edkem na IT, zejm\u00e9na na internet a pr\u00e1vo. V posledn\u00edch letech se internetov\u00fd n\u00e1kup st\u00e1v\u00e1 nezbytnou sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota a pot\u0159eba pr\u00e1vn\u00ed kontroly se st\u00e1le zvy\u0161uje. Na\u0161e kancel\u00e1\u0159 poskytuje \u0159e\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se internetov\u00e9ho n\u00e1kupu. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n<figure class=\"is-type-wp-embed\">\n<div>practices\/corporate<\/div>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>D\u00edky mo\u017enosti prod\u00e1vat a nakupovat zbo\u017e\u00ed pomoc\u00ed jedin\u00e9ho smartphonu se n\u00e1kupy na internetu staly nezbytnou sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota. Provozov\u00e1n\u00ed internetov\u00e9ho obchodu je spojeno s r\u016fzn\u00fdmi z\u00e1kony. V tomt [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[19,51],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60912"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60912"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60912\/revisions"}],"predecessor-version":[{"id":62431,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60912\/revisions\/62431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/62430"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}