{"id":60923,"date":"2023-12-08T20:22:24","date_gmt":"2023-12-08T11:22:24","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60923"},"modified":"2024-01-29T17:33:35","modified_gmt":"2024-01-29T08:33:35","slug":"supplement-definition-advertising-rules","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/supplement-definition-advertising-rules","title":{"rendered":"Definice dopl\u0148k\u016f stravy souvisej\u00edc\u00edch se z\u00e1konem o l\u00e9\u010divech (Japanese Yakkihou) a body, na kter\u00e9 je t\u0159eba d\u00e1vat pozor p\u0159i reklamn\u00edch projevech"},"content":{"rendered":"\n<p>Mnoho lid\u00ed vyu\u017e\u00edv\u00e1 dopl\u0148ky stravy k dopln\u011bn\u00ed \u017eivin, kter\u00e9 v b\u011b\u017en\u00e9m \u017eivot\u011b \u010dasto chyb\u00ed. Dopl\u0148ky stravy lze naj\u00edt nejen v l\u00e9k\u00e1rn\u00e1ch, ale jsou tak\u00e9 nab\u00edzeny v televizn\u00edch n\u00e1kupn\u00edch kan\u00e1lech a reklam\u00e1ch v \u010dasopisech, tak\u017ee se zd\u00e1, \u017ee p\u0159\u00edle\u017eitosti k setk\u00e1n\u00ed s nimi v b\u011b\u017en\u00e9m \u017eivot\u011b se zvy\u0161uj\u00ed.<\/p>\n\n\n\n<p>P\u0159i prodeji takov\u00fdch dopl\u0148k\u016f stravy je z hlediska pr\u00e1vn\u00edch p\u0159edpis\u016f velmi d\u016fle\u017eit\u00e9, zda jsou dopl\u0148ky stravy l\u00e9ky nebo potravinami. Pokud o tom nev\u00edte a inzerujete, m\u016f\u017eete se bezd\u011bky dopustit nez\u00e1konn\u00e9ho jedn\u00e1n\u00ed, co\u017e m\u016f\u017ee v\u00e9st k pokut\u00e1m a jin\u00fdm ztr\u00e1t\u00e1m pro va\u0161e podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku vysv\u011btl\u00edme charakteristiku dopl\u0148k\u016f stravy a body, na kter\u00e9 je t\u0159eba d\u00e1vat pozor p\u0159i reklam\u011b.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-definition-advertising-rules\/#Co_je_to_zakon_o_lecivech_a_zdravotnickych_prostredcich\" title=\"Co je to z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\">Co je to z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-definition-advertising-rules\/#Definice_doplnku_stravy\" title=\"Definice dopl\u0148k\u016f stravy\">Definice dopl\u0148k\u016f stravy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-definition-advertising-rules\/#Rozdil_mezi_doplnky_stravy_a_zdravotnimi_potravinami\" title=\"Rozd\u00edl mezi dopl\u0148ky stravy a zdravotn\u00edmi potravinami\">Rozd\u00edl mezi dopl\u0148ky stravy a zdravotn\u00edmi potravinami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-definition-advertising-rules\/#Rozdil_mezi_doplnky_stravy_a_leky\" title=\"Rozd\u00edl mezi dopl\u0148ky stravy a l\u00e9ky\">Rozd\u00edl mezi dopl\u0148ky stravy a l\u00e9ky<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-definition-advertising-rules\/#Duvody_pro_regulaci_doplnku_stravy_podle_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_%E8%96%AC%E6%A9%9F%E6%B3%95\" title=\"D\u016fvody pro regulaci dopl\u0148k\u016f stravy podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5)\">D\u016fvody pro regulaci dopl\u0148k\u016f stravy podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-definition-advertising-rules\/#Upozorneni_na_reklamni_projevy_tykajici_se_doplnku_stravy_podle_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_Japanese_Pharmaceuticals_and_Medical_Devices_Act\" title=\"Upozorn\u011bn\u00ed na reklamn\u00ed projevy t\u00fdkaj\u00edc\u00ed se dopl\u0148k\u016f stravy podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Japanese Pharmaceuticals and Medical Devices Act)\">Upozorn\u011bn\u00ed na reklamn\u00ed projevy t\u00fdkaj\u00edc\u00ed se dopl\u0148k\u016f stravy podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Japanese Pharmaceuticals and Medical Devices Act)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-definition-advertising-rules\/#Shrnuti_Pravni_kontrola_reklamy_na_doplnky_stravy_je_nezbytna\" title=\"Shrnut\u00ed: Pr\u00e1vn\u00ed kontrola reklamy na dopl\u0148ky stravy je nezbytn\u00e1\">Shrnut\u00ed: Pr\u00e1vn\u00ed kontrola reklamy na dopl\u0148ky stravy je nezbytn\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-definition-advertising-rules\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_zakon_o_lecivech_a_zdravotnickych_prostredcich\"><\/span>Co je to z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/A0pjQ9xaNYzXtqtBrqGeQMFw2rOrZlPAuKCxAU37uLrfGCeq5E3xkhR0kYlIw7QJK4ijrRlNFFQdQZ2xzEf1-ecSY2OnD96KVreXMk6MyoqDyDGpQygX2UOlWhQudpzHdalDaTz6ZGNMooPKgxBVnoNx5ieZxyJ30b32-FJ2AcJUovzyHeay5-xYOPMWFw\" alt=\"Co je to z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\" \/><\/figure>\n\n\n\n<p>Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch) je z\u00e1kon, kter\u00fd se vztahuje na l\u00e9ky, zdravotnick\u00e9 prost\u0159edky, l\u00e9\u010div\u00e9 p\u0159\u00edpravky mimo l\u00e9k\u00e1rny a kosmetiku. Jeho c\u00edlem je zlep\u0161it ve\u0159ejn\u00e9 zdrav\u00ed t\u00edm, \u017ee p\u0159ij\u00edm\u00e1 nezbytn\u00e1 opat\u0159en\u00ed, jako je regulace za \u00fa\u010delem zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti t\u011bchto produkt\u016f a prevence vzniku a \u0161\u00ed\u0159en\u00ed zdravotn\u00edch rizik (\u010dl\u00e1nek 1 z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch).<\/p>\n\n\n\n<p>Vzhledem k tomu, \u017ee l\u00e9ky a podobn\u00e9 produkty mohou m\u00edt v\u00fdznamn\u00fd dopad na t\u011blo u\u017eivatele, z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch stanovuje regulace pro r\u016fzn\u00e9 \u010dinnosti, jako je v\u00fdroba, prodej a reklama.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definice_doplnku_stravy\"><\/span>Definice dopl\u0148k\u016f stravy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pro dopl\u0148ky stravy neexistuje \u017e\u00e1dn\u00e1 administrativn\u00ed definice, obecn\u011b se pova\u017euj\u00ed za &#8220;v\u00fdrobky ve form\u011b tablet nebo kapsl\u00ed s koncentrovan\u00fdmi specifick\u00fdmi slo\u017ekami&#8221;.<\/p>\n\n\n\n<p>Av\u0161ak, potraviny, kter\u00e9 lid\u00e9 konzumuj\u00ed \u00fastn\u011b, jsou obecn\u011b rozd\u011bleny na &#8220;potraviny&#8221; a &#8220;l\u00e9ky atd.&#8221; (viz \u010dl\u00e1nek 2 odstavec 1 z\u00e1kona o z\u00e1kladech bezpe\u010dnosti potravin a \u010dl\u00e1nek 4 odstavec 1 z\u00e1kona o hygien\u011b potravin). Zda se jedn\u00e1 o &#8220;l\u00e9ky atd.&#8221; se rozhoduje na z\u00e1klad\u011b \u010dl\u00e1nku 2 odstavec 1 z\u00e1kona o l\u00e9\u010divech (japonsk\u00fd z\u00e1kon o l\u00e9\u010divech). Dopl\u0148ky stravy nespadaj\u00ed pod definici &#8220;l\u00e9ky atd.&#8221;, a proto jsou pova\u017eov\u00e1ny za potraviny.<\/p>\n\n\n\n<p>Proto se na prodej a reklamu na dopl\u0148ky stravy obecn\u011b nevztahuj\u00ed regulace z\u00e1kona o l\u00e9\u010divech, ale jsou regulov\u00e1ny z\u00e1kony jako je z\u00e1kon o zobrazen\u00ed cen a z\u00e1kon o podpo\u0159e zdrav\u00ed.<\/p>\n\n\n\n<p>Je v\u0161ak t\u0159eba poznamenat, \u017ee n\u011bkter\u00e9 dopl\u0148ky stravy maj\u00ed tvar tablet nebo kapsl\u00ed a mohou vypadat jako l\u00e9ky. V takov\u00fdch p\u0159\u00edpadech mohou b\u00fdt pova\u017eov\u00e1ny za l\u00e9ky a mohou podl\u00e9hat regulac\u00edm z\u00e1kona o l\u00e9\u010divech, jak je pops\u00e1no n\u00ed\u017ee.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozdil_mezi_doplnky_stravy_a_zdravotnimi_potravinami\"><\/span>Rozd\u00edl mezi dopl\u0148ky stravy a zdravotn\u00edmi potravinami<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podobn\u011b jako u dopl\u0148k\u016f stravy, ani pro zdravotn\u00ed potraviny neexistuje administrativn\u00ed definice. Obecn\u011b se pova\u017euj\u00ed za &#8220;v\u0161echny potraviny, kter\u00e9 p\u0159isp\u00edvaj\u00ed k udr\u017een\u00ed a zlep\u0161en\u00ed zdrav\u00ed&#8221;. Tak\u00e9 se klasifikuj\u00ed jako &#8220;potraviny&#8221;, stejn\u011b jako dopl\u0148ky stravy.<\/p>\n\n\n\n<p>N\u011bkter\u00e9 zdravotn\u00ed potraviny v\u0161ak vyu\u017e\u00edvaj\u00ed &#8220;syst\u00e9m zdravotn\u00edch funkc\u00ed potravin&#8221;, kter\u00fd umo\u017e\u0148uje zobrazovat funkce slo\u017eek v reklam\u00e1ch. Dopl\u0148ky stravy jsou klasifikov\u00e1ny jako takzvan\u00e9 &#8220;zdravotn\u00ed potraviny&#8221;, kter\u00e9 nevyu\u017e\u00edvaj\u00ed &#8220;syst\u00e9m zdravotn\u00edch funkc\u00ed potravin&#8221;.<\/p>\n\n\n\n<p>Pro v\u00edce informac\u00ed o charakteristik\u00e1ch zdravotn\u00edch potravin a zobrazen\u00ed reklam na zdravotn\u00ed potraviny, pros\u00edm, odkazujte se na jin\u00fd \u010dl\u00e1nek.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/pharmaceuticals-advertising-regulations\" target=\"_blank\" rel=\"noreferrer noopener\">Co jsou regulace reklamy na l\u00e9ky? Vysv\u011btlen\u00ed kl\u00ed\u010dov\u00fdch bod\u016f pro vytv\u00e1\u0159en\u00ed reklamy s leg\u00e1ln\u00edm vyj\u00e1d\u0159en\u00edm[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozdil_mezi_doplnky_stravy_a_leky\"><\/span>Rozd\u00edl mezi dopl\u0148ky stravy a l\u00e9ky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak bylo uvedeno v\u00fd\u0161e, zda se jedn\u00e1 o &#8220;l\u00e9k&#8221; se rozhoduje na z\u00e1klad\u011b \u010dl\u00e1nku 2 odstavec 1 z\u00e1kona o l\u00e9\u010divech, tak\u017ee mezi dopl\u0148ky stravy a l\u00e9ky je jasn\u011b stanoven\u00fd rozd\u00edl.<\/p>\n\n\n\n<p>Av\u0161ak, v z\u00e1vislosti na tvaru v\u00fdrobku a zobrazen\u00ed reklamy, mohou b\u00fdt potraviny pova\u017eov\u00e1ny za l\u00e9ky, a to plat\u00ed i pro dopl\u0148ky stravy.<\/p>\n\n\n\n<p>Pokud jde o l\u00e9ky, je nutn\u00e9 z\u00edskat schv\u00e1len\u00ed nebo povolen\u00ed od ministra zdravotnictv\u00ed a soci\u00e1ln\u00edch v\u011bc\u00ed pro jejich v\u00fdrobu a prodej. Potraviny, kter\u00e9 jsou pova\u017eov\u00e1ny za l\u00e9ky, jsou vyr\u00e1b\u011bny a prod\u00e1v\u00e1ny bez t\u011bchto schv\u00e1len\u00ed, a proto jsou ozna\u010dov\u00e1ny jako &#8220;neautorizovan\u00e9 a nepovolen\u00e9 l\u00e9ky&#8221;.<\/p>\n\n\n\n<p>Pokud vyr\u00e1b\u00edte nebo prod\u00e1v\u00e1te l\u00e9ky bez \u0159\u00e1dn\u00e9ho schv\u00e1len\u00ed nebo povolen\u00ed, m\u016f\u017eete b\u00fdt odsouzeni k trestu odn\u011bt\u00ed svobody a\u017e na t\u0159i roky nebo pokut\u011b a\u017e 3 miliony jen\u016f, nebo oboj\u00edmu. P\u0159i v\u00fdrob\u011b a prodeji dopl\u0148k\u016f stravy je tedy nutn\u00e9 db\u00e1t na to, aby nebyly pova\u017eov\u00e1ny za l\u00e9ky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Duvody_pro_regulaci_doplnku_stravy_podle_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_%E8%96%AC%E6%A9%9F%E6%B3%95\"><\/span>D\u016fvody pro regulaci dopl\u0148k\u016f stravy podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/C8f5n2CmvipiuvU7P39FIbHC1W_gmIDZYY0uzXejkomQ-8DOldhb3ncFSE_YVfLmhPFNYBfDB6r09cLTrAASSbpV8I7TE2AJms5RRFQUXOvd_uhAkcKNm44AfZTRFJR-lbvHKWE1yYtutnirPDEZZdNhXpYyPWIdnoWMog0LawYCwB7ifdkyTTQ4yGNHHA\" alt=\"D\u016fvody pro regulaci dopl\u0148k\u016f stravy podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\" \/><\/figure>\n\n\n\n<p>Pokud by bylo povoleno, aby dopl\u0148ky stravy obsahovaly stejn\u00e9 slo\u017eky jako l\u00e9ky, nebo aby v reklam\u011b uv\u00e1d\u011bly \u00fa\u010dinky, kter\u00e9 by mohly b\u00fdt zam\u011bn\u011bny za l\u00e9ky, mohlo by to umo\u017enit prodej produkt\u016f srovnateln\u00fdch s l\u00e9ky bez schv\u00e1len\u00ed nebo povolen\u00ed, co\u017e by umo\u017enilo ob\u011bh produkt\u016f, kter\u00e9 nejsou zaji\u0161t\u011bny st\u00e1tem z hlediska bezpe\u010dnosti a podobn\u011b.<\/p>\n\n\n\n<p>Pokud by k tomu do\u0161lo, mohlo by to m\u00edt r\u016fzn\u00e9 negativn\u00ed dopady na lidsk\u00e9 t\u011blo a mohlo by to v\u00e9st k po\u0161kozen\u00ed zdrav\u00ed. Proto jsou produkty obsahuj\u00edc\u00ed stejn\u00e9 slo\u017eky jako l\u00e9ky nebo produkty, kter\u00e9 v reklam\u011b uv\u00e1d\u011bj\u00ed \u00fa\u010dinky, kter\u00e9 by mohly b\u00fdt zam\u011bn\u011bny za l\u00e9ky, pova\u017eov\u00e1ny za &#8220;l\u00e9ky&#8221; a jejich v\u00fdroba a prodej bez schv\u00e1len\u00ed nebo povolen\u00ed jsou trest\u00e1ny p\u0159\u00edsn\u00fdmi sankcemi, jak bylo uvedeno v\u00fd\u0161e.<\/p>\n\n\n\n<p>Na webov\u00fdch str\u00e1nk\u00e1ch Ministerstva zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed (\u539a\u751f\u52b4\u50cd\u7701) je uvedeno n\u00e1sleduj\u00edc\u00ed upozorn\u011bn\u00ed t\u00fdkaj\u00edc\u00ed se informac\u00ed o neschv\u00e1len\u00fdch a nepovolen\u00fdch l\u00e9\u010divech:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Neschv\u00e1len\u00e9 a nepovolen\u00e9 l\u00e9ky nebyly ov\u011b\u0159eny z hlediska kvality, \u00fa\u010dinnosti a bezpe\u010dnosti podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch.<\/p>\n\n\n\n<p>Mno\u017estv\u00ed detekovan\u00fdch l\u00e9\u010div\u00fdch slo\u017eek nemus\u00ed b\u00fdt v\u017edy jednotn\u00e9 a m\u016f\u017ee obsahovat mno\u017estv\u00ed, kter\u00e9 by mohlo zp\u016fsobit po\u0161kozen\u00ed zdrav\u00ed, pokud by bylo konzumov\u00e1no najednou.<\/p>\n\n\n\n<p>Nav\u00edc, existuje mo\u017enost, \u017ee byly vyrobeny v nehygienick\u00fdch podm\u00ednk\u00e1ch nebo metodami a nem\u016f\u017ee b\u00fdt vylou\u010dena mo\u017enost, \u017ee obsahuj\u00ed \u0161kodliv\u00e9 ne\u010distoty atd. Ohledn\u011b hl\u00e1\u0161en\u00fdch zdravotn\u00edch \u0161kod nen\u00ed vylou\u010deno, \u017ee souvis\u00ed s t\u011bmito ne\u010distotami atd., nejen s detekovan\u00fdmi l\u00e9\u010div\u00fdmi slo\u017ekami.<\/p>\n<cite>(Zdroj: <a href=\"https:\/\/www.mhlw.go.jp\/stf\/kinkyu\/diet\/musyounin.html\" target=\"_blank\" rel=\"noreferrer noopener\">Informace o neschv\u00e1len\u00fdch a nepovolen\u00fdch l\u00e9\u010divech | Ministerstvo zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed[ja]<\/a>)<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Upozorneni_na_reklamni_projevy_tykajici_se_doplnku_stravy_podle_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_Japanese_Pharmaceuticals_and_Medical_Devices_Act\"><\/span>Upozorn\u011bn\u00ed na reklamn\u00ed projevy t\u00fdkaj\u00edc\u00ed se dopl\u0148k\u016f stravy podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Japanese Pharmaceuticals and Medical Devices Act)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/RN-akrEL8BJLGHST5mq9QRY_SAJ1827w-usMvQPpu7W9ui_YZz6m9rAmOJsoqmamn5QifGNm98robr0RgIPOPmpysqBHSKK8GPREJIXKWQv6DbhZJbUqKJPlOkov0WnL_DXn-0RCjvED06Ydhvf2kAKVr_rmX9M3j2TPzkVXWJNgprbh_aKwk_XgUiFhcw\" alt=\"Upozorn\u011bn\u00ed na reklamn\u00ed projevy t\u00fdkaj\u00edc\u00ed se dopl\u0148k\u016f stravy podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\" \/><\/figure>\n\n\n\n<p>Co se t\u00fd\u010de ot\u00e1zky, zda se v\u00fdrobky jako dopl\u0148ky stravy pova\u017euj\u00ed za l\u00e9\u010diva, kl\u00ed\u010dov\u00e9 body pro interpretaci jsou:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<ul>\n<li>Bez ohledu na \u00fa\u010dinky, tvar a d\u00e1vkov\u00e1n\u00ed, pokud obsahuje slo\u017eky (suroviny), kter\u00e9 jsou pova\u017eov\u00e1ny za krit\u00e9rium 1. (tj. slo\u017eky (suroviny), kter\u00e9 se pou\u017e\u00edvaj\u00ed v\u00fdhradn\u011b jako l\u00e9\u010diva), jsou obecn\u011b pova\u017eov\u00e1ny za l\u00e9\u010diva.<\/li>\n\n\n\n<li>Pokud obsahuje slo\u017eky (suroviny), kter\u00e9 nespl\u0148uj\u00ed krit\u00e9rium 1., jsou obecn\u011b pova\u017eov\u00e1ny za l\u00e9\u010diva, pokud spl\u0148uj\u00ed jednu z n\u00e1sleduj\u00edc\u00edch podm\u00ednek:<\/li>\n<\/ul>\n\n\n\n<p>\u2460 V\u00fdrobky, kter\u00e9 tvrd\u00ed, \u017ee maj\u00ed l\u00e9\u010div\u00e9 \u00fa\u010dinky<\/p>\n\n\n\n<p>\u2461 V\u00fdrobky, kter\u00e9 maj\u00ed tvar, kter\u00fd je v\u00fdhradn\u011b l\u00e9\u010div\u00fd, jako jsou ampule<\/p>\n\n\n\n<p>\u2462 V\u00fdrobky, jejich\u017e d\u00e1vkov\u00e1n\u00ed je l\u00e9\u010div\u00e9<\/p>\n<cite>(Zdroj: &#8220;<a href=\"https:\/\/www.mhlw.go.jp\/content\/000658257.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Pokyny pro kontrolu neleg\u00e1ln\u00edch l\u00e9\u010div[ja]<\/a>&#8220;)<\/cite><\/blockquote>\n\n\n\n<p>Je t\u0159eba b\u00fdt opatrn\u00fd, proto\u017ee nejen p\u0159\u00edtomnost slo\u017eek pou\u017e\u00edvan\u00fdch v l\u00e9\u010divech, ale tak\u00e9 tvar v\u00fdrobku a zp\u016fsob d\u00e1vkov\u00e1n\u00ed mohou v\u00e9st k tomu, \u017ee budou pova\u017eov\u00e1ny za l\u00e9\u010diva.<\/p>\n\n\n\n<p>Neleg\u00e1ln\u00ed l\u00e9\u010diva jsou pova\u017eov\u00e1na za l\u00e9\u010diva a jsou proto podl\u00e9haj\u00ed reklamn\u00edm omezen\u00edm podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch. Podle \u010dl\u00e1nku 68 tohoto z\u00e1kona je zak\u00e1z\u00e1na reklama na l\u00e9\u010diva p\u0159ed jejich schv\u00e1len\u00edm, v\u010detn\u011b jejich n\u00e1zvu, zp\u016fsobu v\u00fdroby, \u00fa\u010dink\u016f a v\u00fdkonu. Poru\u0161en\u00ed tohoto z\u00e1kona m\u016f\u017ee v\u00e9st k trestu odn\u011bt\u00ed svobody a\u017e na dva roky nebo pokut\u011b a\u017e 2 miliony jen\u016f, nebo oboj\u00edmu. Tak\u00e9 m\u016f\u017ee doj\u00edt k na\u0159\u00edzen\u00ed o zastaven\u00ed reklamy nebo opat\u0159en\u00ed k zabr\u00e1n\u011bn\u00ed opakov\u00e1n\u00ed.<\/p>\n\n\n\n<p>Pro v\u00edce informac\u00ed o opat\u0159en\u00edch, pros\u00edm, viz n\u00e1\u0161 jin\u00fd \u010dl\u00e1nek.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/pharmaceuticals-law-surcharge\" target=\"_blank\" rel=\"noreferrer noopener\">Co je syst\u00e9m pokut podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch? Vysv\u011btlen\u00ed \u010dinnost\u00ed, kter\u00e9 jsou p\u0159edm\u011btem a p\u0159\u00edpady sn\u00ed\u017een\u00ed[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Pravni_kontrola_reklamy_na_doplnky_stravy_je_nezbytna\"><\/span>Shrnut\u00ed: Pr\u00e1vn\u00ed kontrola reklamy na dopl\u0148ky stravy je nezbytn\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak jsme vid\u011bli, i kdy\u017e vyr\u00e1b\u00edte a prod\u00e1v\u00e1te produkt s \u00famyslem, \u017ee je to dopln\u011bk stravy, m\u016f\u017ee b\u00fdt na z\u00e1klad\u011b pou\u017eit\u00fdch slo\u017eek, tvaru produktu nebo zobrazen\u00ed reklamy pova\u017eov\u00e1n za &#8220;l\u00e9k&#8221;. Pokud k tomu dojde, m\u016f\u017ee to v\u00e9st k velk\u00fdm ztr\u00e1t\u00e1m pro va\u0161e podnik\u00e1n\u00ed, jako je zastaven\u00ed v\u00fdroby nebo pokuty za poru\u0161en\u00ed reklamn\u00edch p\u0159edpis\u016f.<\/p>\n\n\n\n<p>Pokud m\u00e1te jak\u00e9koliv obavy p\u0159i v\u00fdrob\u011b nebo prodeji dopl\u0148k\u016f stravy nebo p\u0159i vytv\u00e1\u0159en\u00ed reklamy, pora\u010fte se s pr\u00e1vn\u00edkem, kter\u00fd je dob\u0159e obezn\u00e1men s japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech (Japanese Pharmaceutical Affairs Law).<\/p>\n\n\n\n<p>Pr\u00e1vn\u00ed kontrola a n\u00e1vrhy na p\u0159eformulov\u00e1n\u00ed reklamy na dopl\u0148ky stravy a podobn\u00e9 produkty jsou velmi specializovanou oblast\u00ed. Na\u0161e pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolis m\u00e1 t\u00fdm specializovan\u00fd na japonsk\u00fd z\u00e1kon o l\u00e9\u010divech (Japanese Pharmaceutical Affairs Law), kter\u00fd je p\u0159ipraven\u00fd se vypo\u0159\u00e1dat s kontrolou \u010dl\u00e1nk\u016f o r\u016fzn\u00fdch produktech, od dopl\u0148k\u016f stravy po l\u00e9ky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith je pr\u00e1vn\u00ed kancel\u00e1\u0159 s bohat\u00fdmi zku\u0161enostmi v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. Na\u0161e kancel\u00e1\u0159 poskytuje slu\u017eby, jako je pr\u00e1vn\u00ed kontrola \u010dl\u00e1nk\u016f a landing pages, vytv\u00e1\u0159en\u00ed pokyn\u016f a kontrola vzork\u016f pro provozovatele m\u00e9di\u00ed, provozovatele recenzn\u00edch str\u00e1nek, reklamn\u00ed agentury, v\u00fdrobce dopl\u0148k\u016f stravy a kosmetiky, kliniky, provozovatele aplikac\u00ed a dal\u0161\u00ed. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Obory, kter\u00fdmi se zab\u00fdv\u00e1 pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia[ja]\" target=\"_blank\" rel=\"noreferrer noopener\">Kontrola \u010dl\u00e1nk\u016f a landing pages podle z\u00e1kona o l\u00e9\u010divech atd.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mnoho lid\u00ed vyu\u017e\u00edv\u00e1 dopl\u0148ky stravy k dopln\u011bn\u00ed \u017eivin, kter\u00e9 v b\u011b\u017en\u00e9m \u017eivot\u011b \u010dasto chyb\u00ed. Dopl\u0148ky stravy lze naj\u00edt nejen v l\u00e9k\u00e1rn\u00e1ch, ale jsou tak\u00e9 nab\u00edzeny v televizn\u00edch n\u00e1kupn\u00edch kan\u00e1lech a reklam\u00e1ch v [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60923"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60923"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60923\/revisions"}],"predecessor-version":[{"id":62522,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60923\/revisions\/62522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/62426"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}