{"id":60933,"date":"2023-12-08T20:23:34","date_gmt":"2023-12-08T11:23:34","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60933"},"modified":"2024-02-01T00:26:25","modified_gmt":"2024-01-31T15:26:25","slug":"cbd-ad-pmd-restriction","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction","title":{"rendered":"Co je to regulace reklamy na produkty CBD? Advok\u00e1t vysv\u011btluje vztah s Japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch p\u0159\u00edstroj\u00edch a dal\u0161\u00edmi."},"content":{"rendered":"\n<p>CBD (kanabidiol) je jednou z l\u00e1tek obsa\u017een\u00fdch v takzvan\u00e9m konop\u00ed. Samoz\u0159ejm\u011b, v Japonsku je konop\u00ed samo o sob\u011b neleg\u00e1ln\u00ed podle japonsk\u00e9ho z\u00e1kona o kontrole konop\u00ed, ale toto &#8220;konop\u00ed&#8221; je definov\u00e1no jako &#8220;s v\u00fdjimkou zral\u00fdch stonk\u016f konop\u00ed a jejich v\u00fdrobk\u016f (krom\u011b prysky\u0159ice) a sem\u00ednek konop\u00ed a jejich v\u00fdrobk\u016f&#8221; (\u010dl\u00e1nek 1 tohoto z\u00e1kona). A proto\u017ee CBD je l\u00e1tka extrahovan\u00e1 ze stonk\u016f a sem\u00ednek konop\u00ed, je mo\u017en\u00e9 ji leg\u00e1ln\u011b prod\u00e1vat i v Japonsku.<\/p>\n\n\n\n<p>Toto CBD, na rozd\u00edl od THC, kter\u00e9 je typick\u00e9 pro konop\u00ed a je spojov\u00e1no s pocitem euforie, m\u00e1 \u00fadajn\u011b sedativn\u00ed \u00fa\u010dinky a pom\u00e1h\u00e1 zm\u00edr\u0148ovat stres. Gummies, tablety a oleje obsahuj\u00edc\u00ed CBD, kter\u00e9 jsou o\u010dek\u00e1v\u00e1ny pro tyto \u00fa\u010dinky, jsou leg\u00e1ln\u00edmi produkty CBD, kter\u00e9 lze prod\u00e1vat v Japonsku.<\/p>\n\n\n\n<p>Av\u0161ak produkty CBD jsou kv\u016fli sv\u00fdm \u00fa\u010dink\u016fm a skute\u010dnosti, \u017ee jejich prodej v Japonsku je st\u00e1le nov\u00fd, \u010dasto citliv\u00fdm t\u00e9matem, zejm\u00e9na pokud jde o regulaci reklamy na internetu. V z\u00e1vislosti na zp\u016fsobu uv\u00e1d\u011bn\u00ed reklamy mohou nastat probl\u00e9my, jako je poru\u0161en\u00ed japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech.<\/p>\n\n\n\n<p>N\u00ed\u017ee vysv\u011btl\u00edme regulaci reklamy na produkty CBD.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Co_je_%E2%80%9Creklama%E2%80%9D_podle_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich\" title=\"Co je &#8220;reklama&#8221; podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch?\">Co je &#8220;reklama&#8221; podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Zakaz_uvadeni_lecivych_ucinku_a_pusobeni\" title=\"Z\u00e1kaz uv\u00e1d\u011bn\u00ed l\u00e9\u010div\u00fdch \u00fa\u010dink\u016f a p\u016fsoben\u00ed\">Z\u00e1kaz uv\u00e1d\u011bn\u00ed l\u00e9\u010div\u00fdch \u00fa\u010dink\u016f a p\u016fsoben\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Jake_reklamni_vyrazy_nejsou_povoleny_u_produktu_s_CBD\" title=\"Jak\u00e9 reklamn\u00ed v\u00fdrazy nejsou povoleny u produkt\u016f s CBD?\">Jak\u00e9 reklamn\u00ed v\u00fdrazy nejsou povoleny u produkt\u016f s CBD?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Reklamy_tvrdici_ze_%E2%80%9Cma_vliv_na_funkce_tela%E2%80%9D_jsou_nepripustne\" title=\"Reklamy tvrd\u00edc\u00ed, \u017ee &#8220;m\u00e1 vliv na funkce t\u011bla&#8221; jsou nep\u0159\u00edpustn\u00e9\">Reklamy tvrd\u00edc\u00ed, \u017ee &#8220;m\u00e1 vliv na funkce t\u011bla&#8221; jsou nep\u0159\u00edpustn\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Popis_tykajici_se_stresu_spanku_koncentrace_atd\" title=\"Popis t\u00fdkaj\u00edc\u00ed se stresu, sp\u00e1nku, koncentrace atd.\">Popis t\u00fdkaj\u00edc\u00ed se stresu, sp\u00e1nku, koncentrace atd.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Popis_tykajici_se_rtenek_a_dalsich_produktu_pro_plet\" title=\"Popis t\u00fdkaj\u00edc\u00ed se rt\u011bnek a dal\u0161\u00edch produkt\u016f pro ple\u0165\">Popis t\u00fdkaj\u00edc\u00ed se rt\u011bnek a dal\u0161\u00edch produkt\u016f pro ple\u0165<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Ostatni_popisy\" title=\"Ostatn\u00ed popisy\">Ostatn\u00ed popisy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Upozorneni_na_vyjadreni_tykajici_se_vedlejsich_ucinku_navykovosti_a_bezpecnosti\" title=\"Upozorn\u011bn\u00ed na vyj\u00e1d\u0159en\u00ed t\u00fdkaj\u00edc\u00ed se vedlej\u0161\u00edch \u00fa\u010dink\u016f, n\u00e1vykovosti a bezpe\u010dnosti\">Upozorn\u011bn\u00ed na vyj\u00e1d\u0159en\u00ed t\u00fdkaj\u00edc\u00ed se vedlej\u0161\u00edch \u00fa\u010dink\u016f, n\u00e1vykovosti a bezpe\u010dnosti<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Vztah_k_japonskemu_zakonu_o_oznacovani_cen_a_vyhod_Act_against_Unjustifiable_Premiums_and_Misleading_Representations\" title=\"Vztah k japonsk\u00e9mu z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen a v\u00fdhod (Act against Unjustifiable Premiums and Misleading Representations)\">Vztah k japonsk\u00e9mu z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen a v\u00fdhod (Act against Unjustifiable Premiums and Misleading Representations)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Vztah_mezi_%E2%80%9Cvedlejsimi_ucinky%E2%80%9D_a_japonskym_zakonem_o_lecivech\" title=\"Vztah mezi &#8220;vedlej\u0161\u00edmi \u00fa\u010dinky&#8221; a japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech\">Vztah mezi &#8220;vedlej\u0161\u00edmi \u00fa\u010dinky&#8221; a japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Rozdil_mezi_%E2%80%9CCBD_informacnim_webem%E2%80%9D_a_%E2%80%9Creklamou_na_konkretni_produkt%E2%80%9D\" title=\"Rozd\u00edl mezi &#8220;CBD informa\u010dn\u00edm webem&#8221; a &#8220;reklamou na konkr\u00e9tn\u00ed produkt&#8221;\">Rozd\u00edl mezi &#8220;CBD informa\u010dn\u00edm webem&#8221; a &#8220;reklamou na konkr\u00e9tn\u00ed produkt&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/cbd-ad-pmd-restriction\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_%E2%80%9Creklama%E2%80%9D_podle_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich\"><\/span>Co je &#8220;reklama&#8221; podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Regulace reklamy podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch a podobn\u00fdch z\u00e1kon\u016f jsou p\u0159\u00edsn\u00e9 v\u016f\u010di v\u00fdrobk\u016fm, kter\u00e9 tvrd\u00ed, \u017ee maj\u00ed l\u00e9\u010div\u00e9 \u00fa\u010dinky.<\/p>\n\n\n\n<p>Nejprve je t\u0159eba pochopit, \u017ee &#8220;reklama&#8221; na l\u00e9ky a podobn\u00e9 v\u00fdrobky podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch znamen\u00e1:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>M\u00edt jasn\u00fd z\u00e1m\u011br p\u0159il\u00e1kat z\u00e1kazn\u00edky (zv\u00fd\u0161it jejich touhu koupit)<br> Jm\u00e9no konkr\u00e9tn\u00edho l\u00e9ku nebo podobn\u00e9ho v\u00fdrobku je jasn\u011b uvedeno<br> Je to stav, kter\u00fd m\u016f\u017ee b\u011b\u017en\u00fd \u010dlov\u011bk poznat<br><\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/bunya\/iyakuhin\/koukokukisei\/dl\/index_d.pdf\">PDF: O reklam\u011b na l\u00e9ky a podobn\u00e9 v\u00fdrobky podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<\/a><\/cite><\/blockquote>\n\n\n\n<p>To zahrnuje v\u0161e, co spl\u0148uje tyto t\u0159i podm\u00ednky. Proto se to t\u00fdk\u00e1 tak\u00e9<\/p>\n\n\n\n<ul>\n<li>Popisu na e-commerce str\u00e1nk\u00e1ch<\/li>\n\n\n\n<li>Popisu na landing page<\/li>\n\n\n\n<li>P\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch vytvo\u0159en\u00fdch influencer marketingem<\/li>\n<\/ul>\n\n\n\n<p>Pokud &#8220;p\u0159itahuje z\u00e1kazn\u00edky&#8221;, pova\u017euje se to za reklamu.<\/p>\n\n\n\n<p>A v praxi, proto\u017ee nem\u00e1 smysl zve\u0159ej\u0148ovat informace, kter\u00e9 &#8220;nezauj\u00edmaj\u00ed z\u00e1kazn\u00edky&#8221; na webu, v\u0161echny propaga\u010dn\u00ed p\u0159\u00edsp\u011bvky t\u00fdkaj\u00edc\u00ed se konkr\u00e9tn\u00edho produktu jsou pova\u017eov\u00e1ny za &#8220;reklamu&#8221; a podl\u00e9haj\u00ed regulaci podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch a souvisej\u00edc\u00edch pravidel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakaz_uvadeni_lecivych_ucinku_a_pusobeni\"><\/span>Z\u00e1kaz uv\u00e1d\u011bn\u00ed l\u00e9\u010div\u00fdch \u00fa\u010dink\u016f a p\u016fsoben\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V r\u00e1mci reklamn\u00edch omezen\u00ed stanoven\u00fdch v Japonsk\u00e9m z\u00e1kon\u011b o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceutical and Medical Devices Act), nejd\u016fle\u017eit\u011bj\u0161\u00ed vztahuj\u00edc\u00ed se k produkt\u016fm CBD je, \u017ee nen\u00ed mo\u017en\u00e9 uv\u00e1d\u011bt \u00fa\u010dinky a p\u016fsoben\u00ed, kter\u00e9 nebyly schv\u00e1leny nebo certifikov\u00e1ny.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, &#8220;l\u00e9\u010divo&#8221; je definov\u00e1no jako n\u011bco, co m\u00e1 za c\u00edl &#8220;diagnostikovat, l\u00e9\u010dit nebo p\u0159edch\u00e1zet nemocem&#8221; nebo &#8220;ovlivnit strukturu nebo funkci t\u011bla&#8221; a je prod\u00e1v\u00e1no s t\u00edm, \u017ee m\u00e1 takov\u00e9 \u00fa\u010dinky a p\u016fsoben\u00ed. \u00da\u010dinky a p\u016fsoben\u00ed, kter\u00e9 mohou b\u00fdt uv\u00e1d\u011bny, jsou omezeny na ty, kter\u00e9 byly schv\u00e1leny.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b zdravotn\u00edch potravin, kosmetiky, luxusn\u00edch potravin a podobn\u011b, v\u011bt\u0161ina z nich je prod\u00e1v\u00e1na bez schv\u00e1len\u00ed \u00fa\u010dink\u016f a p\u016fsoben\u00ed. V tomto p\u0159\u00edpad\u011b, s v\u00fdjimkou n\u011bkter\u00fdch povolen\u00fdch formulac\u00ed, nen\u00ed dovoleno uv\u00e1d\u011bt \u00fa\u010dinky a p\u016fsoben\u00ed.<\/p>\n\n\n\n<p>Produkty CBD tak\u00e9 v sou\u010dasn\u00e9 dob\u011b nemohou z\u00edskat schv\u00e1len\u00ed pro specifick\u00e9 \u00fa\u010dinky a p\u016fsoben\u00ed produkt\u016f CBD, tak\u017ee z\u00e1kladn\u011b nemohou uv\u00e1d\u011bt takov\u00e9 \u00fa\u010dinky a p\u016fsoben\u00ed.<\/p>\n\n\n\n<p>Podrobn\u00fd v\u00fdklad definice &#8220;l\u00e9\u010diva&#8221; a dal\u0161\u00edch souvisej\u00edc\u00edch t\u00e9mat najdete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/pharmaceutical-affairs-law\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/pharmaceutical-affairs-law[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jake_reklamni_vyrazy_nejsou_povoleny_u_produktu_s_CBD\"><\/span>Jak\u00e9 reklamn\u00ed v\u00fdrazy nejsou povoleny u produkt\u016f s CBD?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/12\/cbd-ad-pmd-restriction-2.jpg\" alt=\"\" class=\"wp-image-38569\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklamy_tvrdici_ze_%E2%80%9Cma_vliv_na_funkce_tela%E2%80%9D_jsou_nepripustne\"><\/span>Reklamy tvrd\u00edc\u00ed, \u017ee &#8220;m\u00e1 vliv na funkce t\u011bla&#8221; jsou nep\u0159\u00edpustn\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tak\u017ee, jak\u00e9 v\u00fdrazy nejsou povoleny u produkt\u016f s CBD, proto\u017ee nebyly schv\u00e1leny pro sv\u00e9 \u00fa\u010dinky a v\u00fdhody?<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, v\u00fdrazy, kter\u00e9 nazna\u010duj\u00ed<\/p>\n\n\n\n<ul>\n<li>l\u00e9\u010debn\u00e9 nebo preventivn\u00ed \u00fa\u010dinky na jakoukoli nemoc<\/li>\n\n\n\n<li>vliv na funkce t\u011bla<\/li>\n<\/ul>\n\n\n\n<p>jsou nep\u0159\u00edpustn\u00e9. N\u00ed\u017ee vysv\u011btl\u00edme konkr\u00e9tn\u00ed p\u0159\u00edklady.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Popis_tykajici_se_stresu_spanku_koncentrace_atd\"><\/span>Popis t\u00fdkaj\u00edc\u00ed se stresu, sp\u00e1nku, koncentrace atd.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je \u0159e\u010deno, \u017ee slo\u017eka CBD m\u016f\u017ee m\u00edt potenci\u00e1ln\u00ed \u00fa\u010dinky na zm\u00edrn\u011bn\u00ed stresu a zlep\u0161en\u00ed sp\u00e1nku. Av\u0161ak, toto je p\u0159esn\u011b &#8220;v\u00fdraz, kter\u00fd nen\u00ed povolen, proto\u017ee produkty s CBD nebyly schv\u00e1leny pro sv\u00e9 \u00fa\u010dinky a v\u00fdhody&#8221;.<\/p>\n\n\n\n<p>V\u00fdrazy jako &#8220;pro ty, kte\u0159\u00ed \u017eij\u00ed stresuj\u00edc\u00edm \u017eivotem&#8221; nebo &#8220;pro ty, kte\u0159\u00ed maj\u00ed probl\u00e9my s us\u00edn\u00e1n\u00edm&#8221; mohou nazna\u010dovat \u00fa\u010dinky na odstra\u0148ov\u00e1n\u00ed stresu nebo podporu sp\u00e1nku, co\u017e m\u016f\u017ee b\u00fdt vn\u00edm\u00e1no jako vliv na funkce t\u011bla a m\u016f\u017ee b\u00fdt v rozporu s japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch.<\/p>\n\n\n\n<p>Je t\u0159eba poznamenat, \u017ee n\u011bkter\u00e9 dopl\u0148ky stravy, jako jsou ty, kter\u00e9 obsahuj\u00ed prvky pro odstra\u0148ov\u00e1n\u00ed stresu nebo podporu sp\u00e1nku, jsou prod\u00e1v\u00e1ny jako zdravotn\u00ed potraviny. Tyto produkty se \u010dasto vyh\u00fdbaj\u00ed konfliktu s japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch t\u00edm, \u017ee jsou prod\u00e1v\u00e1ny jako funk\u010dn\u00ed potraviny obsahuj\u00edc\u00ed slo\u017eky jako theanin nebo GABA.<\/p>\n\n\n\n<p>U produkt\u016f s CBD, kter\u00e9 neobsahuj\u00ed tyto slo\u017eky, nelze pou\u017e\u00edvat v\u00fd\u0161e uveden\u00e9 v\u00fdrazy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Popis_tykajici_se_rtenek_a_dalsich_produktu_pro_plet\"><\/span>Popis t\u00fdkaj\u00edc\u00ed se rt\u011bnek a dal\u0161\u00edch produkt\u016f pro ple\u0165<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je \u0159e\u010deno, \u017ee slo\u017eka CBD m\u016f\u017ee m\u00edt potenci\u00e1ln\u00ed \u00fa\u010dinky na akn\u00e9 nebo ekz\u00e9m.<\/p>\n\n\n\n<p>V\u00fdrazy jako &#8220;pro probl\u00e9my s plet\u00ed nebo akn\u00e9&#8221; nebo &#8220;pro p\u00e9\u010di o ple\u0165&#8221; mohou nazna\u010dovat l\u00e9\u010debn\u00e9 \u00fa\u010dinky na ko\u017en\u00ed onemocn\u011bn\u00ed nebo vliv na zlep\u0161en\u00ed kvality pleti, co\u017e m\u016f\u017ee b\u00fdt vn\u00edm\u00e1no jako vliv na funkce t\u011bla a m\u016f\u017ee b\u00fdt v rozporu s japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, stejn\u011b jako v\u00fd\u0161e.<\/p>\n\n\n\n<p>Na druhou stranu, v\u00fdrazy jako &#8220;vyrovn\u00e1v\u00e1 ple\u0165&#8221; nebo &#8220;dod\u00e1v\u00e1 poko\u017ece vlhkost&#8221; mohou b\u00fdt pou\u017eity, pokud maj\u00ed tyto \u00fa\u010dinky, jako popis \u00fa\u010dink\u016f kosmetiky.<\/p>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed o regulaci reklamy na kosmetiku najdete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/regulations-on-hyperbole\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/regulations-on-hyperbole[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ostatni_popisy\"><\/span>Ostatn\u00ed popisy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\u010dkoli v\u00fd\u0161e uveden\u00e9 jsou \u010dasto uv\u00e1d\u011bn\u00e9 \u00fa\u010dinky a v\u00fdhody produkt\u016f s CBD, v ostatn\u00edch p\u0159\u00edpadech se zd\u00e1, \u017ee probl\u00e9my, kter\u00e9 byly d\u0159\u00edve zaznamen\u00e1ny v reklam\u011b na kosmetiku a zdravotn\u00ed potraviny, mohou b\u00fdt t\u00e9m\u011b\u0159 p\u0159\u00edmo aplikov\u00e1ny. To je proto, \u017ee produkty jako kosmetika a dopl\u0148ky stravy (zdravotn\u00ed potraviny) byly reklamov\u00e1ny pod regulac\u00ed, kter\u00e1 neumo\u017e\u0148uje tvrzen\u00ed o \u00fa\u010dinc\u00edch a v\u00fdhod\u00e1ch l\u00e9k\u016f, i kdy\u017e nejsou l\u00e9ky.<\/p>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed o regulaci reklamy na dopl\u0148ky stravy (zdravotn\u00ed potraviny) najdete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/supplement-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/supplement-advertisement[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Upozorneni_na_vyjadreni_tykajici_se_vedlejsich_ucinku_navykovosti_a_bezpecnosti\"><\/span>Upozorn\u011bn\u00ed na vyj\u00e1d\u0159en\u00ed t\u00fdkaj\u00edc\u00ed se vedlej\u0161\u00edch \u00fa\u010dink\u016f, n\u00e1vykovosti a bezpe\u010dnosti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/12\/cbd-ad-pmd-restriction-3.jpg\" alt=\"\" class=\"wp-image-38570\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vztah_k_japonskemu_zakonu_o_oznacovani_cen_a_vyhod_Act_against_Unjustifiable_Premiums_and_Misleading_Representations\"><\/span>Vztah k japonsk\u00e9mu z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen a v\u00fdhod (Act against Unjustifiable Premiums and Misleading Representations)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u0159i reklam\u011b na v\u00fdrobky s CBD je t\u0159eba db\u00e1t nejen na japonsk\u00fd z\u00e1kon o l\u00e9\u010divech (Pharmaceutical and Medical Device Act), ale tak\u00e9 na japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a v\u00fdhod. Tento z\u00e1kon zakazuje klamav\u00e9 a p\u0159ehnan\u00e9 reklamy a jak\u00e9koliv tvrzen\u00ed bez jasn\u00e9ho zdroje m\u016f\u017ee p\u0159edstavovat riziko poru\u0161en\u00ed tohoto z\u00e1kona. Jin\u00fdmi slovy, pokud m\u00e1te jasn\u00fd zdroj pro tvrzen\u00ed o vedlej\u0161\u00edch \u00fa\u010dinc\u00edch, n\u00e1vykovosti, bezpe\u010dnosti nebo o tom, \u017ee v\u00fdrobek pou\u017e\u00edv\u00e1 n\u011bjak\u00e1 zn\u00e1m\u00e1 osobnost, nen\u00ed probl\u00e9m. Ale pokud takov\u00fd zdroj nem\u00e1te a p\u0159esto takov\u00e9 tvrzen\u00ed u\u010din\u00edte, m\u016f\u017ee to b\u00fdt pova\u017eov\u00e1no za poru\u0161en\u00ed z\u00e1kona.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, co se t\u00fd\u010de vedlej\u0161\u00edch \u00fa\u010dink\u016f, n\u00e1vykovosti a bezpe\u010dnosti, zpr\u00e1va WHO uv\u00e1d\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Nezdravotnick\u00e9 pou\u017eit\u00ed, zneu\u017e\u00edv\u00e1n\u00ed a z\u00e1vislost<br> V sou\u010dasn\u00e9 dob\u011b neexistuj\u00ed \u017e\u00e1dn\u00e9 zpr\u00e1vy o p\u0159\u00edpadech zneu\u017e\u00edv\u00e1n\u00ed nebo z\u00e1vislosti spojen\u00fdch s pou\u017e\u00edv\u00e1n\u00edm \u010dist\u00e9ho CBD.<br><\/p>\n<cite><a href=\"http:\/\/cannabis.kenkyuukai.jp\/images\/sys\/information\/20171206225443-F93DD6CFE8B1C092970601FFD88BDBE2E5F96AE8B22F18642F02F65C6737547F.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF: P\u0159edb\u011b\u017en\u00e1 zpr\u00e1va o kanabidiolu (CBD)[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Na z\u00e1klad\u011b tohoto by bylo riskantn\u00ed tvrdit, \u017ee &#8220;nen\u00ed \u017e\u00e1dn\u00e1 n\u00e1vykovost nebo z\u00e1vislost&#8221;. Bezpe\u010dn\u011bj\u0161\u00ed by bylo \u0159\u00edci, \u017ee &#8220;je t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e1&#8221; nebo &#8220;bezpe\u010dnost je vysok\u00e1&#8221;.<\/p>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed reklamn\u00edch omezen\u00ed t\u00fdkaj\u00edc\u00edch se p\u0159ehnan\u00e9 reklamy najdete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/hype-penalties\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/hype-penalties[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vztah_mezi_%E2%80%9Cvedlejsimi_ucinky%E2%80%9D_a_japonskym_zakonem_o_lecivech\"><\/span>Vztah mezi &#8220;vedlej\u0161\u00edmi \u00fa\u010dinky&#8221; a japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/12\/cbd-ad-pmd-restriction-1.jpg\" alt=\"\" class=\"wp-image-38568\" \/><\/figure>\n\n\n\n<p>Samotn\u00fd koncept &#8220;vedlej\u0161\u00edch \u00fa\u010dink\u016f&#8221; p\u0159edpokl\u00e1d\u00e1, \u017ee existuje n\u011bjak\u00fd &#8220;\u00fa\u010dinek&#8221;. Proto, pokud u\u010din\u00edte tvrzen\u00ed, \u017ee &#8220;neexistuj\u00ed \u017e\u00e1dn\u00e9 vedlej\u0161\u00ed \u00fa\u010dinky&#8221;, m\u016f\u017ee to snadno v\u00e9st k interpretaci, \u017ee jak\u00e9koliv tvrzen\u00ed na stejn\u00e9 str\u00e1nce p\u0159edstavuje &#8220;\u00fa\u010dinek&#8221;, tedy neschv\u00e1len\u00e9 tvrzen\u00ed o \u00fa\u010dinnosti, co\u017e je probl\u00e9m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozdil_mezi_%E2%80%9CCBD_informacnim_webem%E2%80%9D_a_%E2%80%9Creklamou_na_konkretni_produkt%E2%80%9D\"><\/span>Rozd\u00edl mezi &#8220;CBD informa\u010dn\u00edm webem&#8221; a &#8220;reklamou na konkr\u00e9tn\u00ed produkt&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je t\u0159eba poznamenat, \u017ee takov\u00e9 v\u00fdroky, jak\u00e9 jsme dosud ozna\u010dovali jako &#8220;NG&#8221;, nap\u0159\u00edklad &#8220;CBD m\u00e1 (m\u016f\u017ee m\u00edt) \u00fa\u010dinky na podporu sp\u00e1nku&#8221;, jsou na internetu hojn\u011b roz\u0161\u00ed\u0159en\u00e9. Existence t\u011bchto v\u00fdrok\u016f na internetu m\u016f\u017ee v\u00e9st k myln\u00e9 p\u0159edstav\u011b, \u017ee &#8220;je v po\u0159\u00e1dku pou\u017e\u00edvat podobn\u00e9 v\u00fdrazy v reklam\u011b na produkt&#8221;. Je v\u0161ak t\u0159eba b\u00fdt opatrn\u00fd v tomto ohledu.<\/p>\n\n\n\n<p>Jak jsme uvedli na za\u010d\u00e1tku, &#8220;reklama&#8221; je n\u011bco, &#8220;co jasn\u011b uv\u00e1d\u00ed n\u00e1zev produktu&#8221;. Jin\u00fdmi slovy, regulace reklamy podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech (Pharmaceutical and Medical Devices Act) se p\u0159\u00edmo nevztahuje na webov\u00e9 str\u00e1nky, kter\u00e9 \u010dist\u011b popisuj\u00ed u\u017eite\u010dnost a potenci\u00e1l CBD, bez jak\u00e9koliv spojitosti s konkr\u00e9tn\u00edm produktem.<\/p>\n\n\n\n<ul>\n<li>Webov\u00e9 str\u00e1nky, kter\u00e9 \u010dist\u011b popisuj\u00ed u\u017eite\u010dnost a potenci\u00e1l CBD<\/li>\n\n\n\n<li>Webov\u00e9 str\u00e1nky, landing pages, p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch atd., kter\u00e9 slou\u017e\u00ed k reklam\u011b na konkr\u00e9tn\u00ed CBD produkt<\/li>\n<\/ul>\n\n\n\n<p>jsou v z\u00e1sad\u011b podl\u00e9haj\u00ed r\u016fzn\u00fdm pr\u00e1vn\u00edm p\u0159edpis\u016fm. Proto je samoz\u0159ejm\u00e9, \u017ee v\u00fdrazy, kter\u00e9 jsou povoleny v prvn\u00edm p\u0159\u00edpad\u011b, nemus\u00ed b\u00fdt povoleny v druh\u00e9m p\u0159\u00edpad\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Produkty CBD jsou na trhu st\u00e1le nov\u00e9 a i kdy\u017e existuj\u00ed lid\u00e9, kte\u0159\u00ed o\u010dek\u00e1vaj\u00ed specifick\u00e9 &#8220;\u00fa\u010dinky&#8221; charakteristick\u00e9 pro produkty CBD, pokud tyto &#8220;\u00fa\u010dinky&#8221; nejsou schv\u00e1leny, jejich propagace nen\u00ed povolena. Jedn\u00e1 se o citlivou problematiku. P\u0159i prodeji a propagaci t\u011bchto produkt\u016f by bylo vhodn\u00e9 vyu\u017e\u00edt podpory pr\u00e1vn\u00ed kancel\u00e1\u0159e s odborn\u00fdmi znalostmi a zku\u0161enostmi v oblasti z\u00e1kon\u016f o l\u00e9\u010divech a z\u00e1kon\u016f o ozna\u010dov\u00e1n\u00ed v\u00fdhern\u00edch v\u00fdrobk\u016f (japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed v\u00fdhern\u00edch v\u00fdrobk\u016f).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pro provozov\u00e1n\u00ed medi\u00e1ln\u00edho marketingu, kter\u00fd je spojen s pr\u00e1vn\u00edmi p\u0159edpisy jako je Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5) nebo Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen (\u666f\u54c1\u8868\u793a\u6cd5), je nezbytn\u00e9 m\u00edt pr\u00e1vn\u00edka s odborn\u00fdmi znalostmi v oblasti tvorby pokyn\u016f a kontroln\u00edch vzork\u016f. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n<figure class=\"is-type-wp-embed\">\n<div>operationofmedia<\/div>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>CBD (kanabidiol) je jednou z l\u00e1tek obsa\u017een\u00fdch v takzvan\u00e9m konop\u00ed. Samoz\u0159ejm\u011b, v Japonsku je konop\u00ed samo o sob\u011b neleg\u00e1ln\u00ed podle japonsk\u00e9ho z\u00e1kona o kontrole konop\u00ed, ale toto &#8220;konop\u00ed&#8221; je def [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60933"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60933"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60933\/revisions"}],"predecessor-version":[{"id":62592,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60933\/revisions\/62592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/62591"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}