{"id":60938,"date":"2023-12-08T20:23:34","date_gmt":"2023-12-08T11:23:34","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60938"},"modified":"2024-02-01T00:29:28","modified_gmt":"2024-01-31T15:29:28","slug":"web-site-contract-preferable","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable","title":{"rendered":"Jak napsat v\u00fdhodnou smlouvu pro um\u00edst\u011bn\u00ed reklamy na webov\u00fdch str\u00e1nk\u00e1ch a podobn\u011b"},"content":{"rendered":"\n<p>S n\u00e1r\u016fstem u\u017eivatel\u016f internetu se po\u010det podnikatel\u016f, kte\u0159\u00ed umis\u0165uj\u00ed reklamy na webov\u00fdch str\u00e1nk\u00e1ch, rychle zvy\u0161uje, nahrazuj\u00edc tak reklamy a televizn\u00ed reklamy v pap\u00edrov\u00fdch m\u00e9di\u00edch, jako jsou noviny a \u010dasopisy, kter\u00e9 byly kdysi hlavn\u00edm reklamn\u00edm m\u00e9diem. Ve skute\u010dnosti, podle pr\u016fzkumu Yano Economic Research Institute, kter\u00fd byl zve\u0159ejn\u011bn v roce 2019 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159), tr\u017en\u00ed velikost obchod\u016f s webovou reklamou v roce 2018 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159) se bl\u00ed\u017eila obrovsk\u00e9mu trhu o hodnot\u011b 1,7 bilionu jen\u016f a p\u0159edpokl\u00e1d\u00e1 se, \u017ee se do roku 2023 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159) roz\u0161\u00ed\u0159\u00ed na zhruba 2,8 bilionu jen\u016f.<\/p>\n\n\n\n<p>Proto vysv\u011btl\u00edme form\u00e1t a kl\u00ed\u010dov\u00e9 body smlouvy, pokud pov\u011b\u0159\u00edte nebo p\u0159ijmete \u00fakol um\u00edst\u011bn\u00ed reklamy na webov\u00fdch str\u00e1nk\u00e1ch atd.<\/p>\n\n\n\n<p>Podrobn\u011bji vysv\u011btlujeme smlouvu s internetovou reklamn\u00ed agenturou v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract[ja]<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Druhy_reklam_na_webovych_strankach_a_podobne\" title=\"Druhy reklam na webov\u00fdch str\u00e1nk\u00e1ch a podobn\u011b\">Druhy reklam na webov\u00fdch str\u00e1nk\u00e1ch a podobn\u011b<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Seznamove_reklamy\" title=\"Seznamov\u00e9 reklamy\">Seznamov\u00e9 reklamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Ciste_reklamy\" title=\"\u010cist\u00e9 reklamy\">\u010cist\u00e9 reklamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Reklamni_site\" title=\"Reklamn\u00ed s\u00edt\u011b\">Reklamn\u00ed s\u00edt\u011b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Smlouva_o_umisteni_reklamy_na_webovych_strankach\" title=\"Smlouva o um\u00edst\u011bn\u00ed reklamy na webov\u00fdch str\u00e1nk\u00e1ch\">Smlouva o um\u00edst\u011bn\u00ed reklamy na webov\u00fdch str\u00e1nk\u00e1ch<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Ustanoveni_tykajici_se_individualnich_smluv\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se individu\u00e1ln\u00edch smluv\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se individu\u00e1ln\u00edch smluv<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Ustanoveni_tykajici_se_obsahu_sluzeb\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se obsahu slu\u017eeb\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se obsahu slu\u017eeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Ustanoveni_o_odmene_za_vysledky\" title=\"Ustanoven\u00ed o odm\u011bn\u011b za v\u00fdsledky\">Ustanoven\u00ed o odm\u011bn\u011b za v\u00fdsledky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Ustanoveni_o_vylouceni_odpovednosti\" title=\"Ustanoven\u00ed o vylou\u010den\u00ed odpov\u011bdnosti\">Ustanoven\u00ed o vylou\u010den\u00ed odpov\u011bdnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Dalsi_obecne_klauzule\" title=\"Dal\u0161\u00ed obecn\u00e9 klauzule\">Dal\u0161\u00ed obecn\u00e9 klauzule<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/web-site-contract-preferable\/#Informace_o_tvorbe_a_revizi_smluv_nasi_kancelari\" title=\"\n\nInformace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed\n\n\">\n\nInformace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed\n\n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Druhy_reklam_na_webovych_strankach_a_podobne\"><\/span>Druhy reklam na webov\u00fdch str\u00e1nk\u00e1ch a podobn\u011b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/web-site-contract-preferable2.jpg\" alt=\"\" class=\"wp-image-16945\" \/><\/figure>\n\n\n\n<p>Existuje n\u011bkolik typ\u016f reklam, kter\u00e9 lze um\u00edstit na webov\u00e9 str\u00e1nky. N\u00e1sleduj\u00edc\u00ed jsou typick\u00e9 reklamy, kter\u00e9 jsou \u010dasto vyu\u017e\u00edv\u00e1ny podnikateli:<\/p>\n\n\n\n<ul>\n<li>Seznamov\u00e9 reklamy (reklamy spojen\u00e9 s vyhled\u00e1v\u00e1n\u00edm)<\/li>\n\n\n\n<li> \u010cist\u00e9 reklamy<\/li>\n\n\n\n<li> Reklamn\u00ed s\u00edt\u011b (DSP)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seznamove_reklamy\"><\/span>Seznamov\u00e9 reklamy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seznamov\u00e9 reklamy jsou reklamy, kter\u00e9 se zobrazuj\u00ed na vrchu nebo na spodku str\u00e1nky s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed na vyhled\u00e1vac\u00edch motorech jako je Google, ozna\u010den\u00e9 jako reklamy. Aby se va\u0161e reklama zobrazila na p\u0159edn\u00edch m\u00edstech ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, je nutn\u00e9 prov\u00e9st optimalizaci pro vyhled\u00e1va\u010de (SEO). Pokud je kl\u00ed\u010dov\u00e9 slovo vysoce konkuren\u010dn\u00ed, je t\u011b\u017ek\u00e9 se dostat na p\u0159edn\u00ed m\u00edsta. Vyu\u017eit\u00edm seznamov\u00fdch reklam se va\u0161e reklama zobraz\u00ed na p\u0159edn\u00edch m\u00edstech za cenu reklamn\u00edho poplatku, co\u017e je efektivn\u00ed pro p\u0159il\u00e1k\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na va\u0161e webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed seznamov\u00fdch reklam naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku:<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/listing-ads\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/listing-ads[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ciste_reklamy\"><\/span>\u010cist\u00e9 reklamy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u010cist\u00e9 reklamy jsou bannerov\u00e9 reklamy um\u00edst\u011bn\u00e9 na konkr\u00e9tn\u00edch webov\u00fdch str\u00e1nk\u00e1ch. Pokud m\u016f\u017eete um\u00edstit bannerovou reklamu na webov\u00fdch str\u00e1nk\u00e1ch s vysok\u00fdm po\u010dtem n\u00e1v\u0161t\u011bv, jako je Yahoo! JAPAN, m\u016f\u017eete o\u010dek\u00e1vat, \u017ee n\u00e1v\u0161t\u011bvn\u00edci p\u0159ijdou na va\u0161e webov\u00e9 str\u00e1nky prost\u0159ednictv\u00edm t\u00e9to str\u00e1nky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklamni_site\"><\/span>Reklamn\u00ed s\u00edt\u011b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podobn\u00fdm mechanismem reklamy jako \u010dist\u00e9 reklamy jsou reklamn\u00ed s\u00edt\u011b. V reklamn\u00edch s\u00edt\u00edch m\u016f\u017eete automaticky um\u00edstit reklamy nejen na konkr\u00e9tn\u00edch webov\u00fdch str\u00e1nk\u00e1ch, ale tak\u00e9 na n\u011bkolika webov\u00fdch str\u00e1nk\u00e1ch a blogy.<\/p>\n\n\n\n<p>Mezi zn\u00e1m\u00e9 reklamn\u00ed s\u00edt\u011b pat\u0159\u00ed Google AdSense. Na rozd\u00edl od \u010dist\u00fdch reklam, webov\u00e9 str\u00e1nky a inzerenti nepodepisuj\u00ed p\u0159\u00edmou smlouvu. Nav\u00edc inzerenti nemohou vyb\u00edrat webov\u00e9 str\u00e1nky, na kter\u00fdch se jejich reklamy zobraz\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Smlouva_o_umisteni_reklamy_na_webovych_strankach\"><\/span>Smlouva o um\u00edst\u011bn\u00ed reklamy na webov\u00fdch str\u00e1nk\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i zad\u00e1v\u00e1n\u00ed um\u00edst\u011bn\u00ed reklamy na webov\u00e9 str\u00e1nky nebo p\u0159i p\u0159ij\u00edm\u00e1n\u00ed takov\u00e9ho \u00fakolu jako reklamn\u00ed agentura je nutn\u00e9 vytvo\u0159it smlouvu o zad\u00e1vac\u00ed \u010dinnosti.<\/p>\n\n\n\n<p>N\u00ed\u017ee vysv\u011btlujeme kl\u00ed\u010dov\u00e9 body z\u00e1kladn\u00ed smlouvy o um\u00edst\u011bn\u00ed reklamy. V jednotliv\u00fdch p\u0159\u00edkladech ustanoven\u00ed &#8220;A&#8221; ozna\u010duje zadavatele, tedy inzerenta, a &#8220;B&#8221; ozna\u010duje p\u0159\u00edjemce, tedy reklamn\u00ed agenturu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_individualnich_smluv\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se individu\u00e1ln\u00edch smluv<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek X<br> 1. Individu\u00e1ln\u00ed smlouvy spojen\u00e9 s touto smlouvou (d\u00e1le jen &#8220;individu\u00e1ln\u00ed smlouvy&#8221;) jsou sou\u010d\u00e1st\u00ed t\u00e9to smlouvy a pokud nen\u00ed v\u00fdslovn\u011b uvedeno jinak, plat\u00ed pro n\u011b obsah jednotliv\u00fdch ustanoven\u00ed t\u00e9to smlouvy.<br> 2. Pokud se ustanoven\u00ed t\u00e9to smlouvy a individu\u00e1ln\u00ed smlouvy li\u0161\u00ed, plat\u00ed, \u017ee pokud nen\u00ed v\u00fdslovn\u011b uvedeno, \u017ee ustanoven\u00ed t\u00e9to smlouvy maj\u00ed p\u0159ednost p\u0159ed ustanoven\u00edmi dan\u00e9 individu\u00e1ln\u00ed smlouvy, maj\u00ed ustanoven\u00ed dan\u00e9 individu\u00e1ln\u00ed smlouvy p\u0159ednost a jsou \u00fa\u010dinn\u00e9.<\/p>\n\n\n\n<p>Reklamn\u00ed \u010dinnosti jsou obecn\u011b po\u017eadov\u00e1ny na pravideln\u00e9 b\u00e1zi po ur\u010ditou dobu. V takov\u00fdchto pravideln\u00fdch smlouv\u00e1ch se obvykle uzav\u00edr\u00e1 z\u00e1kladn\u00ed smlouva, kter\u00e1 stanov\u00ed ustanoven\u00ed platn\u00e1 pro v\u0161echny \u010dinnosti, a pot\u00e9 se pro jednotliv\u00e9 \u010dinnosti uzav\u00edraj\u00ed samostatn\u00e9 individu\u00e1ln\u00ed smlouvy.<\/p>\n\n\n\n<p>Individu\u00e1ln\u00ed smlouvy mohou b\u00fdt uzav\u0159eny nejen vytvo\u0159en\u00edm smlouvy, ale tak\u00e9 t\u00edm, \u017ee zadavatel specifikuje obsah pr\u00e1ce e-mailem atd. a dodavatel souhlas\u00ed, co\u017e vede k uzav\u0159en\u00ed smlouvy. V individu\u00e1ln\u00edch smlouv\u00e1ch m\u016f\u017ee doj\u00edt k \u00faprav\u011b obsahu z\u00e1kladn\u00ed smlouvy, tak\u017ee je dobr\u00e9 stanovit vztah mezi z\u00e1kladn\u00ed smlouvou a individu\u00e1ln\u00edmi smlouvami, jak je uvedeno v prvn\u00edm odstavci p\u0159\u00edkladu ustanoven\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_obsahu_sluzeb\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se obsahu slu\u017eeb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek X<br> Kdy\u017e A objedn\u00e1v\u00e1 u B um\u00edst\u011bn\u00ed reklamy v tomto reklamn\u00edm prostoru, postupuje podle n\u00e1sleduj\u00edc\u00edch krok\u016f:<br> (1) B rozhodne na z\u00e1klad\u011b sv\u00e9ho vlastn\u00edho \u00fasudku, zda je mo\u017en\u00e9 um\u00edstit danou reklamu, kterou A p\u0159edlo\u017eil, a ozn\u00e1m\u00ed A v\u00fdsledek a d\u016fvody tohoto rozhodnut\u00ed.<br> (2) Pokud je mo\u017en\u00e9 reklamu um\u00edstit, um\u00edst\u00ed se do reklamn\u00edho prostoru podle podm\u00ednek, na kter\u00fdch se A a B dohodli.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u00ed obsah, kter\u00fd se skute\u010dn\u011b po\u017eaduje v reklamn\u00ed smlouv\u011b, je stanoven v individu\u00e1ln\u00ed smlouv\u011b. Proto jsou v z\u00e1kladn\u00ed smlouv\u011b stanoveny pouze obecn\u00e9 ustanoven\u00ed. Probl\u00e9mem v reklamn\u00edch slu\u017eb\u00e1ch m\u016f\u017ee b\u00fdt, \u017ee reklama, kterou zadavatel po\u017eaduje, nen\u00ed um\u00edst\u011bna na p\u0159edpokl\u00e1dan\u00e9m reklamn\u00edm m\u00e9diu.<\/p>\n\n\n\n<p>V ustanoven\u00edch (1) a (2) v\u00fd\u0161e je uvedeno, \u017ee dodavatel m\u016f\u017ee rozhodnout o tom, zda je mo\u017en\u00e9 um\u00edstit reklamu, kterou zadavatel po\u017eaduje. Jako dodavatel je t\u0159eba odm\u00edtnout um\u00edst\u011bn\u00ed reklamy, pokud jej\u00ed obsah poru\u0161uje z\u00e1kony a na\u0159\u00edzen\u00ed. Proto lze \u0159\u00edci, \u017ee pro dodavatele jsou ustanoven\u00ed (1) a (2) nezbytn\u00e9.<\/p>\n\n\n\n<p>Na druh\u00e9 stran\u011b, jako zadavatel, pokud nem\u016f\u017eete um\u00edstit reklamu na po\u017eadovan\u00e9m m\u00edst\u011b, nem\u016f\u017eete dos\u00e1hnout c\u00edle zad\u00e1n\u00ed. Proto je \u017e\u00e1douc\u00ed, aby v p\u0159\u00edpad\u011b odm\u00edtnut\u00ed um\u00edst\u011bn\u00ed po\u017eadovali odhalen\u00ed d\u016fvod\u016f, jak je uvedeno v ustanoven\u00ed (1).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_odmene_za_vysledky\"><\/span>Ustanoven\u00ed o odm\u011bn\u011b za v\u00fdsledky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/web-site-contract-preferable3.jpg\" alt=\"\" class=\"wp-image-16946\" \/><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek X<br> 1. Strana A zaplat\u00ed stran\u011b B odm\u011bnu za v\u00fdsledky, kter\u00e1 se vypo\u010d\u00edt\u00e1 podle n\u00e1sleduj\u00edc\u00edho vzorce:<br>   Odm\u011bna za v\u00fdsledky (v\u010detn\u011b dan\u011b) \u00d7 Po\u010det v\u00fdsledk\u016f = Odm\u011bna za v\u00fdsledky<br> 2. &#8220;V\u00fdsledek&#8221; uveden\u00fd v p\u0159edchoz\u00edm odstavci znamen\u00e1 instalaci aplikace z tohoto reklamn\u00edho prostoru, registraci \u010dlen\u016f, n\u00e1kup zbo\u017e\u00ed u\u017eivatelem, \u017e\u00e1dost o informace, a dal\u0161\u00ed v\u00fdsledky zve\u0159ejn\u011bn\u00ed reklamy na b\u00e1zi odm\u011bny za v\u00fdsledky, kter\u00e9 budou zaznamen\u00e1ny v syst\u00e9mu reklamy XX.<br> 3. Cena za v\u00fdsledek se stanov\u00ed v individu\u00e1ln\u00ed smlouv\u011b na z\u00e1klad\u011b dohody mezi stranou A a B.<\/p>\n\n\n\n<p>Odm\u011bna za reklamn\u00ed slu\u017eby m\u016f\u017ee b\u00fdt bu\u010f pevn\u00e1, nap\u0159\u00edklad &#8220;m\u011bs\u00ed\u010dn\u00ed \u010d\u00e1stka X korun&#8221;, nebo m\u016f\u017ee b\u00fdt vypo\u010d\u00edt\u00e1na na z\u00e1klad\u011b v\u00fdsledk\u016f, jak je uvedeno v p\u0159\u00edkladu ustanoven\u00ed. V p\u0159\u00edpad\u011b odm\u011bny za v\u00fdsledky je d\u016fle\u017eit\u00e9 jasn\u011b stanovit metodu v\u00fdpo\u010dtu odm\u011bny, aby nedo\u0161lo k nejasnostem. Odm\u011bna je oblast\u00ed, kde mezi smluvn\u00edmi stranami nej\u010dast\u011bji doch\u00e1z\u00ed k probl\u00e9m\u016fm, tak\u017ee je d\u016fle\u017eit\u00e9 tuto ot\u00e1zku \u0159\u00e1dn\u011b za\u010dlenit do smluvn\u00edch ustanoven\u00ed, a to jak pro zadavatele, tak pro dodavatele.<\/p>\n\n\n\n<p>Obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e1 je definice &#8220;v\u00fdsledku&#8221;, jak je uvedeno v druh\u00e9m odstavci p\u0159\u00edkladu ustanoven\u00ed. Nav\u00edc, i kdy\u017e m\u011b\u0159en\u00ed v\u00fdsledk\u016f je obvykle prov\u00e1d\u011bno dodavatelem, je nutn\u00e9, aby dodavatel byl schopen pravideln\u011b poskytovat zadavateli v\u00fdsledky m\u011b\u0159en\u00ed syst\u00e9mu a dal\u0161\u00ed objektivn\u00ed dokumenty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_vylouceni_odpovednosti\"><\/span>Ustanoven\u00ed o vylou\u010den\u00ed odpov\u011bdnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek X<br> 1. Dodavatel nezaru\u010duje Klientovi \u017e\u00e1dn\u00e9 o\u010dek\u00e1van\u00e9 v\u00fdsledky, \u00fasp\u011bchy, tr\u017eby nebo zisky v d\u016fsledku vyu\u017eit\u00ed t\u00e9to slu\u017eby.<br> 2. Klient uzn\u00e1v\u00e1, \u017ee m\u016f\u017ee doj\u00edt k v\u00fdpadku nebo chyb\u011b v doru\u010den\u00ed v d\u016fsledku poruchy nebo \u00fadr\u017eby serveru nebo syst\u00e9mu dodavatele nebo jeho partner\u016f t\u00fdkaj\u00edc\u00edch se t\u00e9to reklamn\u00ed plochy, a \u017ee dodavatel nenese odpov\u011bdnost za \u0161kody vznikl\u00e9 Klientovi v d\u016fsledku takov\u00e9ho v\u00fdpadku nebo chyby v doru\u010den\u00ed.<br> 3. Klient uzn\u00e1v\u00e1, \u017ee pokud dodavatel zastav\u00ed nebo p\u0159eru\u0161\u00ed prodej reklamn\u00edch ploch nebo zve\u0159ejn\u011bn\u00ed t\u00e9to reklamy bez p\u0159edchoz\u00edho upozorn\u011bn\u00ed v d\u016fsledku ukon\u010den\u00ed smlouvy mezi dodavatelem a jeho partnery, dodavatel nenese odpov\u011bdnost za \u0161kody, kter\u00e9 Klient utrp\u011bl. V takov\u00e9m p\u0159\u00edpad\u011b budou Klient a dodavatel zva\u017eovat alternativn\u00ed \u0159e\u0161en\u00ed. <\/p>\n\n\n\n<p>Ustanoven\u00ed o vylou\u010den\u00ed odpov\u011bdnosti jsou prim\u00e1rn\u011b ur\u010dena k ochran\u011b dodavatele. Prvn\u00ed bod tohoto ustanoven\u00ed uv\u00e1d\u00ed, \u017ee dodavatel nezaru\u010duje v\u00fdsledky. \u00dakolem reklamn\u00edch slu\u017eeb je vytv\u00e1\u0159et reklamy, kter\u00e9 odpov\u00eddaj\u00ed obsahu reklamy. Proto, pokud smlouva nezaru\u010duje v\u00fdsledky, je samoz\u0159ejm\u00e9, \u017ee dodavatel nezaru\u010duje v\u00fdsledky z reklamy. Prvn\u00ed bod toto up\u0159es\u0148uje.<\/p>\n\n\n\n<p>Druh\u00fd bod tohoto ustanoven\u00ed p\u0159edpokl\u00e1d\u00e1 situaci, kdy v d\u016fsledku probl\u00e9m\u016f se serverem nebo syst\u00e9mem nem\u016f\u017ee b\u00fdt provedeno zam\u00fd\u0161len\u00e9 um\u00edst\u011bn\u00ed reklamy. Takov\u00e9 probl\u00e9my jsou b\u011b\u017en\u00e9 u webov\u00fdch slu\u017eeb, ale pokud nejsou stanoveny \u017e\u00e1dn\u00e9 podm\u00ednky, m\u016f\u017ee b\u00fdt dodavatel obvin\u011bn z nespln\u011bn\u00ed smluvn\u00edch z\u00e1vazk\u016f. Proto je druh\u00fd bod tohoto ustanoven\u00ed pro dodavatele nezbytn\u00fd.<\/p>\n\n\n\n<p>T\u0159et\u00ed bod tohoto ustanoven\u00ed p\u0159edpokl\u00e1d\u00e1 situaci, kdy webov\u00e1 str\u00e1nka, na kter\u00e9 byla um\u00edst\u011bna reklama, je uzav\u0159ena a reklama je zastavena. Jeliko\u017e dodavatel nem\u016f\u017ee kontrolovat provoz webov\u00fdch str\u00e1nek, na kter\u00fdch jsou reklamy um\u00edst\u011bny, je logick\u00e9, \u017ee takov\u00e9 situace jsou vylou\u010deny z odpov\u011bdnosti dodavatele.<\/p>\n\n\n\n<p>Na druhou stranu, z pohledu klienta, pokud je um\u00edst\u011bn\u00ed reklamy zastaveno kv\u016fli okolnostem na stran\u011b dodavatele a dodavatel nem\u016f\u017ee splnit sv\u00e9 smluvn\u00ed z\u00e1vazky, nen\u00ed logick\u00e9, aby byl dodavatel v\u017edy zbaven odpov\u011bdnosti. Proto je vhodn\u00e9, jak je uvedeno ve druh\u00e9 v\u011bt\u011b t\u0159et\u00edho bodu tohoto ustanoven\u00ed, aby dodavatel p\u0159ipravil alternativn\u00ed \u0159e\u0161en\u00ed. Nav\u00edc, v z\u00e1vislosti na vztahu sil mezi klientem a dodavatelem, je pro klienta v\u00fdhodn\u011bj\u0161\u00ed, pokud m\u016f\u017ee po\u017eadovat od\u0161kodn\u011bn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dalsi_obecne_klauzule\"><\/span>Dal\u0161\u00ed obecn\u00e9 klauzule<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Krom\u011b v\u00fd\u0161e uveden\u00e9ho jsou v obecn\u00fdch smluvn\u00edch podm\u00ednk\u00e1ch stanoveny tak\u00e9 dal\u0161\u00ed obecn\u00e9 klauzule. Typick\u00fdmi p\u0159\u00edklady jsou klauzule t\u00fdkaj\u00edc\u00ed se ukon\u010den\u00ed, platnosti, povinnosti zachov\u00e1vat tajemstv\u00ed, autorsk\u00fdch pr\u00e1v a dal\u0161\u00edch pr\u00e1v du\u0161evn\u00edho vlastnictv\u00ed.<\/p>\n\n\n\n<p>Krom\u011b toho je v posledn\u00ed dob\u011b d\u016fle\u017eit\u00e1 tak\u00e9 klauzule t\u00fdkaj\u00edc\u00ed se antisoci\u00e1ln\u00edch sil. Tato klauzule, n\u011bkdy naz\u00fdvan\u00e1 tak\u00e9 klauzule proti n\u00e1sil\u00ed, umo\u017e\u0148uje okam\u017eit\u00e9 ukon\u010den\u00ed smlouvy, pokud se pozd\u011bji zjist\u00ed, \u017ee druh\u00e1 strana smlouvy je \u010dlenem gang\u016f nebo jin\u00fdch antisoci\u00e1ln\u00edch sil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je pravd\u011bpodobn\u00e9, \u017ee v budoucnu dojde k dal\u0161\u00edmu n\u00e1r\u016fstu pov\u011b\u0159en\u00ed reklamn\u00edch \u00fakol\u016f nebo p\u0159ijet\u00ed t\u011bchto \u00fakol\u016f jako reklamn\u00ed agentury. Nicm\u00e9n\u011b, na rozd\u00edl od ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed nebo televizn\u00edch reklam, m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 spr\u00e1vn\u011b pochopit syst\u00e9m pro publikov\u00e1n\u00ed reklam na webov\u00fdch str\u00e1nk\u00e1ch, pokud na to nejste zvykl\u00ed.<\/p>\n\n\n\n<p>Bez ohledu na to, zda jste zadavatel nebo dodavatel, je d\u016fle\u017eit\u00e9 p\u0159ed uzav\u0159en\u00edm smlouvy o um\u00edst\u011bn\u00ed reklamy pe\u010dliv\u011b zkontrolovat, na jak\u00e9m syst\u00e9mu bude reklama publikov\u00e1na a jak\u00e1 mohou b\u00fdt potenci\u00e1ln\u00ed rizika.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Informace_o_tvorbe_a_revizi_smluv_nasi_kancelari\"><\/span>\n\nInformace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed\n\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolis, kter\u00e1 se specializuje na IT, internet a obchod, nab\u00edz\u00ed sv\u00fdm klient\u016fm a poradensk\u00fdm spole\u010dnostem \u0161irokou \u0161k\u00e1lu slu\u017eeb, v\u010detn\u011b tvorby a revize r\u016fzn\u00fdch smluv, nejen t\u011bch t\u00fdkaj\u00edc\u00edch se reklamn\u00edch aktivit. <\/p>\n\n\n\n<p>Pokud m\u00e1te z\u00e1jem, pod\u00edvejte se na podrobnosti n\u00ed\u017ee.<\/p>\n\n\n<figure class=\"is-type-wp-embed\">\n<div>contractcreation<\/div>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>S n\u00e1r\u016fstem u\u017eivatel\u016f internetu se po\u010det podnikatel\u016f, kte\u0159\u00ed umis\u0165uj\u00ed reklamy na webov\u00fdch str\u00e1nk\u00e1ch, rychle zvy\u0161uje, nahrazuj\u00edc tak reklamy a televizn\u00ed reklamy v pap\u00edrov\u00fdch m\u00e9di\u00edch, jako jsou noviny a \u010d [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60938"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60938"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60938\/revisions"}],"predecessor-version":[{"id":62594,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60938\/revisions\/62594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/62593"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}