{"id":60942,"date":"2023-12-08T20:23:34","date_gmt":"2023-12-08T11:23:34","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60942"},"modified":"2024-01-31T23:37:57","modified_gmt":"2024-01-31T14:37:57","slug":"high-cashback-illegal","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/high-cashback-illegal","title":{"rendered":"Pro\u010d jsou p\u0159\u00edli\u0161 vysok\u00e9 pen\u011b\u017en\u00ed v\u00fdplaty (vr\u00e1cen\u00ed bod\u016f) neleg\u00e1ln\u00ed?"},"content":{"rendered":"\n<p>Slu\u017eby mobiln\u00edch plateb, jako je LINE Pay, PayPay a dal\u0161\u00ed bezhotovostn\u00ed platebn\u00ed slu\u017eby, jako jsou kreditn\u00ed karty, mohou n\u011bkdy prov\u00e1d\u011bt do\u010dasn\u00e9 kampan\u011b na vr\u00e1cen\u00ed pen\u011bz (vr\u00e1cen\u00ed bod\u016f). Av\u0161ak je t\u0159eba b\u00fdt opatrn\u00fd, proto\u017ee tyto kampan\u011b mohou b\u00fdt v n\u011bkter\u00fdch p\u0159\u00edpadech neleg\u00e1ln\u00ed.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku vysv\u011btl\u00edme, v jak\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt vr\u00e1cen\u00ed pen\u011bz nebo vr\u00e1cen\u00ed bod\u016f neleg\u00e1ln\u00ed, pro ty z v\u00e1s, kte\u0159\u00ed zva\u017euj\u00ed prov\u00e1d\u011bn\u00ed takov\u00fdch kampan\u00ed ve sv\u00fdch spole\u010dnostech.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/high-cashback-illegal\/#Kdy_se_cashback_vraceni_bodu_stava_nelegalnim\" title=\"Kdy se cashback (vr\u00e1cen\u00ed bod\u016f) st\u00e1v\u00e1 neleg\u00e1ln\u00edm?\">Kdy se cashback (vr\u00e1cen\u00ed bod\u016f) st\u00e1v\u00e1 neleg\u00e1ln\u00edm?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/high-cashback-illegal\/#Co_je_to_zakon_o_oznacovani_cen_a_darku\" title=\"Co je to z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f?\">Co je to z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/high-cashback-illegal\/#Pripad_kdy_se_cashback_vraceni_bodu_kampan_stala_porusenim_japonskeho_zakona_o_zobrazeni_cen\" title=\"P\u0159\u00edpad, kdy se cashback (vr\u00e1cen\u00ed bod\u016f) kampa\u0148 stala poru\u0161en\u00edm japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen\">P\u0159\u00edpad, kdy se cashback (vr\u00e1cen\u00ed bod\u016f) kampa\u0148 stala poru\u0161en\u00edm japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/high-cashback-illegal\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kdy_se_cashback_vraceni_bodu_stava_nelegalnim\"><\/span>Kdy se cashback (vr\u00e1cen\u00ed bod\u016f) st\u00e1v\u00e1 neleg\u00e1ln\u00edm?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/12\/high-cashback-illegal1.jpg\" alt=\"\" class=\"wp-image-26835\" \/><\/figure>\n\n\n\n<p>Cashback (vr\u00e1cen\u00ed bod\u016f) m\u016f\u017ee b\u00fdt p\u0159edm\u011btem regulace podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (\u666f\u54c1\u8868\u793a\u6cd5).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_zakon_o_oznacovani_cen_a_darku\"><\/span>Co je to z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (\u4e0d\u5f53\u666f\u54c1\u985e\u53ca\u3073\u4e0d\u5f53\u8868\u793a\u9632\u6b62\u6cd5) m\u00e1 za c\u00edl chr\u00e1nit z\u00e1jmy spot\u0159ebitel\u016f t\u00edm, \u017ee zakazuje nespr\u00e1vn\u00e9 ozna\u010dov\u00e1n\u00ed a omezuje nebo zakazuje d\u00e1rky. C\u00edlem je umo\u017enit spot\u0159ebitel\u016fm, aby si mohli vybrat produkty a slu\u017eby na z\u00e1klad\u011b vlastn\u00edho uv\u00e1\u017een\u00ed a racion\u00e1ln\u00edho rozhodov\u00e1n\u00ed, ani\u017e by byli ovlivn\u011bni nespr\u00e1vn\u00fdm ozna\u010dov\u00e1n\u00edm nebo nadm\u011brn\u00fdmi d\u00e1rky. Jin\u00fdmi slovy, z\u00e1kon se sna\u017e\u00ed zabr\u00e1nit tomu, aby spot\u0159ebitel\u00e9 byli oklam\u00e1ni nespr\u00e1vn\u00fdm ozna\u010dov\u00e1n\u00edm nebo nadm\u011brn\u00fdmi d\u00e1rky a vybrali si produkty nebo slu\u017eby \u0161patn\u00e9 kvality.<\/p>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed dvojit\u00e9ho ozna\u010dov\u00e1n\u00ed cen, kter\u00e9 m\u016f\u017ee b\u00fdt v p\u0159\u00edpad\u011b p\u0159ehnan\u00fdch tvrzen\u00ed, jako je &#8220;polovi\u010dn\u00ed cena oproti b\u011b\u017en\u00e9 cen\u011b!&#8221;, regulov\u00e1no z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f, naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/monolith.law\/corporate\/display-double-law-point\" target=\"_blank\">https:\/\/monolith.law\/corporate\/display-double-law-point[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripad_kdy_se_cashback_vraceni_bodu_kampan_stala_porusenim_japonskeho_zakona_o_zobrazeni_cen\"><\/span>P\u0159\u00edpad, kdy se cashback (vr\u00e1cen\u00ed bod\u016f) kampa\u0148 stala poru\u0161en\u00edm japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/12\/high-cashback-illegal2.jpg\" alt=\"\" class=\"wp-image-26836\" \/><\/figure>\n\n\n\n<p>V b\u0159eznu 2020 (rok 2 Reiwa) japonsk\u00e1 spot\u0159ebitelsk\u00e1 agentura vydala p\u0159\u00edkaz k opat\u0159en\u00ed v\u016f\u010di bance AEON, proto\u017ee jej\u00ed zobrazen\u00ed slu\u017eeb t\u00fdkaj\u00edc\u00edch se kreditn\u00edch nebo debetn\u00edch karet poru\u0161ovalo japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen. Konkr\u00e9tn\u011b se jednalo o kampa\u0148 &#8220;(Omezeno na nov\u00e9 \u010dleny) a\u017e 20% cashback&#8221;.<\/p>\n\n\n\n<p>V t\u00e9to kampani, pokud se b\u011bhem obdob\u00ed \u010dlenstv\u00ed nov\u011b p\u0159ihl\u00e1sili k kreditn\u00ed kart\u011b a p\u0159ihl\u00e1sili se do kampan\u011b a pou\u017eili kartu b\u011bhem obdob\u00ed pou\u017eit\u00ed, bylo zobrazeno, \u017ee mohou z\u00edskat cashback a\u017e do v\u00fd\u0161e 100 000 jen\u016f, co\u017e odpov\u00edd\u00e1 maxim\u00e1ln\u011b 20% z odpov\u00eddaj\u00edc\u00ed \u010d\u00e1stky. Ve skute\u010dnosti v\u0161ak existovaly v\u00fdjimky a byly p\u0159\u00edpady, kdy cashback nebyl poskytnut.<\/p>\n\n\n\n<p>Spot\u0159ebitelsk\u00e1 agentura na\u0159\u00eddila:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Informovat ve\u0159ejnost o tom, \u017ee zobrazen\u00ed, kter\u00e9 by mohlo b\u00fdt obecn\u00fdmi spot\u0159ebiteli myln\u011b pova\u017eov\u00e1no za v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e skute\u010dn\u00e9 obchodn\u00ed podm\u00ednky, poru\u0161uje japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen&#8221;, &#8220;P\u0159ijmout opat\u0159en\u00ed k zabr\u00e1n\u011bn\u00ed opakov\u00e1n\u00ed a d\u016fkladn\u011b informovat veden\u00ed a zam\u011bstnance&#8221; a &#8220;Ned\u011blat podobn\u00e9 zobrazen\u00ed v budoucnosti&#8221;.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/12\/a57d477b39ae425c66afb6047848a1c0-1024x747.png\" alt=\"\" class=\"wp-image-26826\" \/><figcaption class=\"wp-element-caption\"> <br><a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_200324_02.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Opat\u0159en\u00ed na z\u00e1klad\u011b japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen v\u016f\u010di spole\u010dnosti AEON Bank, Inc.[ja]<\/a><\/figcaption><\/figure>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b nebyl probl\u00e9m s procentem cashbacku, ale byl kritizov\u00e1n fakt, \u017ee existovaly v\u00fdjimky a byly p\u0159\u00edpady, kdy cashback nebyl poskytnut.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de pr\u00e1vn\u00edch rizik spojen\u00fdch s platbou odm\u011bn za p\u0159\u00edsp\u011bvky, jako jsou recenze nebo hodnocen\u00ed, m\u00edsto cashbacku v podob\u011b bod\u016f, podrobn\u011bji to vysv\u011btlujeme v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/legal-risk-reward-orthopedic-review-contributors\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/legal-risk-reward-orthopedic-review-contributors[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i organizov\u00e1n\u00ed kampan\u011b Cashback (vr\u00e1cen\u00ed bod\u016f) je t\u0159eba pe\u010dliv\u011b zv\u00e1\u017eit, zda se tyto body pova\u017euj\u00ed za &#8220;ceny&#8221; podle japonsk\u00e9ho z\u00e1kona o zobrazov\u00e1n\u00ed cen, a jak\u00fdm zp\u016fsobem se body vracej\u00ed, co\u017e m\u016f\u017ee ovlivnit maxim\u00e1ln\u00ed \u010d\u00e1stku a dal\u0161\u00ed parametry.<\/p>\n\n\n\n<p>Je tak\u00e9 d\u016fle\u017eit\u00e9 se vyhnout formulac\u00edm, kter\u00e9 by mohly spot\u0159ebitele v\u00e9st k omylu. V p\u0159\u00edpad\u011b nejasnost\u00ed doporu\u010dujeme konzultovat s pr\u00e1vn\u00edkem, kter\u00fd m\u00e1 bohat\u00e9 zku\u0161enosti s p\u0159\u00edpady t\u00fdkaj\u00edc\u00edmi se japonsk\u00e9ho z\u00e1kona o zobrazov\u00e1n\u00ed cen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slu\u017eby mobiln\u00edch plateb, jako je LINE Pay, PayPay a dal\u0161\u00ed bezhotovostn\u00ed platebn\u00ed slu\u017eby, jako jsou kreditn\u00ed karty, mohou n\u011bkdy prov\u00e1d\u011bt do\u010dasn\u00e9 kampan\u011b na vr\u00e1cen\u00ed pen\u011bz (vr\u00e1cen\u00ed bod\u016f). Av\u0161ak je t\u0159eba  [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[24,28],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60942"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60942"}],"version-history":[{"count":5,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60942\/revisions"}],"predecessor-version":[{"id":62580,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60942\/revisions\/62580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/62451"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}