{"id":60948,"date":"2023-12-08T20:23:35","date_gmt":"2023-12-08T11:23:35","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60948"},"modified":"2024-01-29T15:51:07","modified_gmt":"2024-01-29T06:51:07","slug":"supplement-advertisement","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisement","title":{"rendered":"Jak\u00e9 jsou pr\u00e1vn\u00ed regulace t\u00fdkaj\u00edc\u00ed se reklamy na dopl\u0148ky stravy?"},"content":{"rendered":"\n<p>Dopl\u0148ky stravy jsou sice zdravotn\u00ed potraviny a ne l\u00e9ky, ale z pohledu spot\u0159ebitele se li\u0161\u00ed od b\u011b\u017en\u00fdch potravin, kter\u00e9 konzumujeme p\u0159i j\u00eddle. Kupujeme je s ur\u010dit\u00fdmi o\u010dek\u00e1v\u00e1n\u00edmi ohledn\u011b na\u0161eho zdrav\u00ed a kr\u00e1sy. A pr\u00e1vo, na rozd\u00edl od b\u011b\u017en\u00fdch potravin, klade na &#8220;l\u00e9ky&#8221; p\u0159\u00edsn\u00e9 reklamn\u00ed omezen\u00ed. Stejn\u011b tak jsou p\u0159\u00edsn\u00e1 reklamn\u00ed omezen\u00ed uplat\u0148ov\u00e1na i na zdravotn\u00ed potraviny, kter\u00e9 nejsou l\u00e9ky, pokud tvrd\u00ed, \u017ee jsou &#8220;l\u00e9ky&#8221;, tedy nap\u0159\u00edklad \u017ee l\u00e9\u010d\u00ed akn\u00e9 nebo z\u00e1cpu.<\/p>\n\n\n\n<p>A\u010dkoli nejsou l\u00e9ky, jsou vn\u00edm\u00e1ny jako n\u011bco, co je jim podobn\u00e9, a mus\u00ed se neust\u00e1le prod\u00e1vat a propagovat s ohledem na reklamn\u00ed omezen\u00ed. To jsou dopl\u0148ky stravy.<\/p>\n\n\n\n<p>P\u0159i prodeji dopl\u0148k\u016f stravy, na rozd\u00edl od b\u011b\u017en\u00fdch potravin, z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed ur\u010dit\u00e9 v\u00fdsledky od produktu a je jasn\u00e9, \u017ee mus\u00edme uv\u00e9st informace, kter\u00e9 se z\u00e1sadn\u011b li\u0161\u00ed od l\u00e9k\u016f. Ale kolik o\u010dek\u00e1v\u00e1n\u00ed m\u016f\u017eeme vzbudit v\u016f\u010di produktu a jak konkr\u00e9tn\u011b to m\u00e1 b\u00fdt, je to obt\u00ed\u017en\u00e9. V tomto \u010dl\u00e1nku vysv\u011btl\u00edme reklamn\u00ed omezen\u00ed t\u00fdkaj\u00edc\u00ed se dopl\u0148k\u016f stravy, kter\u00e9 nejsou ani b\u011b\u017en\u00e9 potraviny ani l\u00e9ky.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisement\/#Pravni_definice_doplnku_stravy\" title=\"Pr\u00e1vn\u00ed definice dopl\u0148k\u016f stravy\">Pr\u00e1vn\u00ed definice dopl\u0148k\u016f stravy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisement\/#Reklama_povazovana_za_lek_je_nemozna\" title=\"Reklama pova\u017eovan\u00e1 za l\u00e9k je nemo\u017en\u00e1\">Reklama pova\u017eovan\u00e1 za l\u00e9k je nemo\u017en\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisement\/#Klasifikace_doplnku_stravy\" title=\"Klasifikace dopl\u0148k\u016f stravy\">Klasifikace dopl\u0148k\u016f stravy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisement\/#Druhy_zdravych_potravin\" title=\"Druhy zdrav\u00fdch potravin\">Druhy zdrav\u00fdch potravin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisement\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravni_definice_doplnku_stravy\"><\/span>Pr\u00e1vn\u00ed definice dopl\u0148k\u016f stravy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/05\/shutterstock_1024115101-1024x731.jpg\" alt=\"\" class=\"wp-image-9380\" \/><\/figure>\n\n\n\n<p>Pro term\u00edn &#8220;dopl\u0148ky stravy&#8221; neexistuje administrativn\u00ed definice, obecn\u011b se v\u0161ak p\u0159edpokl\u00e1d\u00e1, \u017ee se jedn\u00e1 o &#8220;v\u00fdrobky ve form\u011b tablet nebo kapsl\u00ed s koncentrovan\u00fdmi specifick\u00fdmi slo\u017ekami&#8221;. Vzhledem k absenci jasn\u00e9 definice si ve\u0159ejnost \u010dasto p\u0159edstavuje dopl\u0148ky stravy jako n\u011bco podobn\u00e9ho l\u00e9k\u016fm, n\u011bco ve form\u011b tablet nebo kapsl\u00ed, a to v \u0161irok\u00e9m spektru.<\/p>\n\n\n\n<p>V tomto ohledu jsou &#8220;l\u00e9ky&#8221;, jako pr\u00e1vn\u00ed kategorie &#8220;l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f&#8221;, jasn\u011b definov\u00e1ny podle ustanoven\u00ed \u010dl\u00e1nku 2 odstavec 1 z\u00e1kona o zaji\u0161\u0165ov\u00e1n\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9\u010div, zdravotnick\u00fdch prost\u0159edk\u016f atd. (Z\u00e1kon \u010d. 145 ze dne 1960) (takzvan\u00fd star\u00fd z\u00e1kon o l\u00e9\u010divech p\u0159ed novelizac\u00ed), (d\u00e1le jen &#8220;z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch&#8221;). Proto se v\u0161e, co nespl\u0148uje definici l\u00e9\u010div\u00e9ho p\u0159\u00edpravku, bez ohledu na formu, klasifikuje jako n\u011bco zcela odli\u0161n\u00e9ho od l\u00e9\u010div\u00e9ho p\u0159\u00edpravku. Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch tak\u00e9 omezuje jeho regula\u010dn\u00ed oblast na l\u00e9\u010div\u00e9 p\u0159\u00edpravky, l\u00e9\u010div\u00e9 p\u0159\u00edpravky mimo l\u00e9k\u00e1rny, kosmetiku a zdravotnick\u00e9 prost\u0159edky podle ustanoven\u00ed \u010dl\u00e1nku 1. To znamen\u00e1, \u017ee v\u0161e, co nespad\u00e1 do t\u011bchto definic, nen\u00ed p\u0159edm\u011btem regulace z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch.<\/p>\n\n\n\n<p>Jin\u00fdmi slovy, dopl\u0148ky stravy, a\u0165 u\u017e jsou ve form\u011b tablet nebo kapsl\u00ed podobn\u00fdch l\u00e9\u010div\u00fdm p\u0159\u00edpravk\u016fm, nejsou pr\u00e1vn\u011b pova\u017eov\u00e1ny za &#8220;l\u00e9\u010div\u00e9 p\u0159\u00edpravky&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklama_povazovana_za_lek_je_nemozna\"><\/span>Reklama pova\u017eovan\u00e1 za l\u00e9k je nemo\u017en\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/05\/shutterstock_743430145-1024x682.jpg\" alt=\"\" class=\"wp-image-9381\" \/><\/figure>\n\n\n\n<p>Bez ohledu na to, zda se jedn\u00e1 o dopl\u0148ky stravy, v\u0161e, co \u010dlov\u011bk u\u017e\u00edv\u00e1 \u00fastn\u011b, tedy co p\u0159ij\u00edm\u00e1 \u00fasty, by m\u011blo b\u00fdt pova\u017eov\u00e1no za l\u00e9k na z\u00e1klad\u011b jeho podstaty, tvaru, uveden\u00fdch \u00fa\u010dink\u016f, d\u00e1vkov\u00e1n\u00ed atd. Bylo zji\u0161t\u011bno, \u017ee takov\u00e9 v\u00fdrobky jsou vyr\u00e1b\u011bny (v\u010detn\u011b dovozu, stejn\u011b tak d\u00e1le) a prod\u00e1v\u00e1ny pod n\u00e1zvem potraviny. Tyto p\u0159\u00edpady byly odhaleny d\u00edky kontrol\u00e1m ze strany \u00fa\u0159ad\u016f a jsou ozna\u010dov\u00e1ny jako &#8220;neautorizovan\u00e9 a nepovolen\u00e9 l\u00e9ky&#8221;. Podle ozn\u00e1men\u00ed &#8220;O \u0159\u00edzen\u00ed a regulaci neautorizovan\u00fdch a nepovolen\u00fdch l\u00e9k\u016f&#8221; (vyd\u00e1no 1. \u010dervna 1971 (Showa 46) pod \u010d\u00edslem 476, adresov\u00e1no guvern\u00e9r\u016fm v\u0161ech prefektur, ozn\u00e1men\u00ed \u0159editele \u00da\u0159adu pro l\u00e9\u010diva Ministerstva zdravotnictv\u00ed a soci\u00e1ln\u00edch v\u011bc\u00ed), Ministerstvo zdravotnictv\u00ed a soci\u00e1ln\u00edch v\u011bc\u00ed po\u017eaduje od guvern\u00e9r\u016f v\u0161ech prefektur, aby prov\u00e1d\u011bli \u0159\u00edzen\u00ed a regulaci.<\/p>\n\n\n\n<p>Toto ozn\u00e1men\u00ed stanovuje, \u017ee v\u0161e, co tvrd\u00ed, \u017ee m\u00e1 l\u00e9\u010div\u00e9 \u00fa\u010dinky, by m\u011blo b\u00fdt pova\u017eov\u00e1no za l\u00e9k. Pokud se tedy mus\u00ed dodr\u017eovat regulace reklamy na l\u00e9ky, neexistuje prostor pro leg\u00e1ln\u00ed reklamu na dopl\u0148ky stravy. Proto n\u00e1sleduj\u00edc\u00ed tvrzen\u00ed nelze pou\u017e\u00edt u dopl\u0148k\u016f stravy, kter\u00e9 nejsou l\u00e9ky:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(1) \u00da\u010dinky zam\u011b\u0159en\u00e9 na l\u00e9\u010dbu nebo prevenci nemoc\u00ed<br>(P\u0159\u00edklad) Pro lidi s diabetem, vysok\u00fdm krevn\u00edm tlakem, ateroskler\u00f3zou, prevence \u017ealude\u010dn\u00edch a dvan\u00e1ctn\u00edkov\u00fdch v\u0159ed\u016f, l\u00e9\u010den\u00ed jatern\u00edch a ledvinov\u00fdch poruch, zlep\u0161en\u00ed rakoviny, pro lidi s o\u010dn\u00edmi chorobami, l\u00e9\u010den\u00ed z\u00e1cpy atd.<br>(2) \u00da\u010dinky zam\u011b\u0159en\u00e9 na obecn\u00e9 zlep\u0161en\u00ed nebo pos\u00edlen\u00ed t\u011blesn\u00fdch funkc\u00ed<br>V\u0161ak vyj\u00e1d\u0159en\u00ed t\u00fdkaj\u00edc\u00ed se dopl\u0148ov\u00e1n\u00ed v\u00fd\u017eivy a udr\u017eov\u00e1n\u00ed zdrav\u00ed na toto neplat\u00ed.<br>(P\u0159\u00edklad) Obnova z \u00fanavy, pos\u00edlen\u00ed (zv\u00fd\u0161en\u00ed potence) t\u011bla, zv\u00fd\u0161en\u00ed t\u011blesn\u00e9 s\u00edly, zv\u00fd\u0161en\u00ed chuti k j\u00eddlu, prevence st\u00e1rnut\u00ed, zlep\u0161en\u00ed studijn\u00edch schopnost\u00ed, omlazen\u00ed, zv\u00fd\u0161en\u00ed energie, zv\u00fd\u0161en\u00ed metabolismu, zv\u00fd\u0161en\u00ed endokrinn\u00ed funkce, zv\u00fd\u0161en\u00ed detoxika\u010dn\u00ed funkce, zv\u00fd\u0161en\u00ed funkce srdce, \u010di\u0161t\u011bn\u00ed krve, zv\u00fd\u0161en\u00ed p\u0159irozen\u00e9 schopnosti t\u011bla l\u00e9\u010dit nemoci, zv\u00fd\u0161en\u00ed tr\u00e1ven\u00ed a absorpce \u017ealudkem a st\u0159evy, zdrav\u00fd \u017ealudek a st\u0159eva, b\u011bhem nemoci nebo po nemoci, podpora r\u016fstu atd.<br>(3) N\u00e1znaky l\u00e9\u010div\u00fdch \u00fa\u010dink\u016f<br>(a) N\u00e1znaky z n\u00e1zvu nebo sloganu<br>(P\u0159\u00edklad) Prodlou\u017een\u00ed \u017eivota\u25cb\u25cb, \u25cb\u25cb esence (zdroj nesmrtelnosti), \u25cb\u25cb esence (zdroj v\u011b\u010dn\u00e9 mladosti), l\u00e9k\u25cb\u25cb, v\u011b\u010dn\u00e1 mladost a dlouhov\u011bkost, esence stovky let, tajemstv\u00ed tradi\u010dn\u00ed \u010d\u00ednsk\u00e9 medic\u00edny, c\u00edsa\u0159sk\u00fd \u010d\u00ednsk\u00fd recept, japonsko-\u010d\u00ednsk\u00fd tradi\u010dn\u00ed recept atd.<br>(b) N\u00e1znaky z uveden\u00ed a vysv\u011btlen\u00ed obsa\u017een\u00fdch slo\u017eek<br>(P\u0159\u00edklad) Zlep\u0161en\u00ed t\u011blesn\u00e9 kondice, zn\u00e1m\u00e9 pro zdrav\u00fd \u017ealudek a st\u0159eva\u25cb\u25cb\u25cb\u25cb jako surovina, p\u0159id\u00e1n\u00ed u\u017eite\u010dn\u00fdch slo\u017eek<br> pro synergick\u00fd efekt atd.<br>(c) N\u00e1znaky z vysv\u011btlen\u00ed v\u00fdrobn\u00edho procesu<br>(P\u0159\u00edklad) Je to vyrobeno z rostliny \u25cb\u25cb\u25cb\u25cb, kter\u00e1 roste divoce v hlubok\u00fdch hor\u00e1ch a vysok\u00fdch pl\u00e1n\u00edch na\u0161\u00ed zem\u011b, jako hlavn\u00ed slo\u017eka, \u25b3\u25b3\u25b3, \u00d7\u00d7\u00d7 atd. l\u00e9\u010div\u00e9 byliny jsou p\u0159ipraveny pomoc\u00ed jedine\u010dn\u00e9ho v\u00fdrobn\u00edho procesu (patentov\u00e1 p\u0159ihl\u00e1\u0161ka na v\u00fdrobn\u00ed proces). atd.<br>(d) N\u00e1znaky z vysv\u011btlen\u00ed p\u016fvodu, p\u016fvodu atd.<br>(P\u0159\u00edklad) Kdy\u017e se pod\u00edv\u00e1te na starou knihu o p\u0159\u00edrodn\u00edch v\u011bd\u00e1ch nazvanou \u25cb\u25cb\u25cb, \u0159\u00edk\u00e1 se, \u017ee otev\u00edr\u00e1 \u017ealudek, rozptyluje depresi (depresi), pom\u00e1h\u00e1 tr\u00e1ven\u00ed, zab\u00edj\u00ed \u010dervy a odstra\u0148uje hlen atd. Tyto zku\u0161enosti byly p\u0159ed\u00e1v\u00e1ny z generace na generaci a proto byly v\u017edy sou\u010d\u00e1st\u00ed j\u00eddeln\u00edho stolu. atd.<br>(e) N\u00e1znaky z citac\u00ed nebo zve\u0159ejn\u011bn\u00ed \u010dl\u00e1nk\u016f z novin, \u010dasopis\u016f atd., rozhovor\u016f s l\u00e9ka\u0159i, u\u010denci atd., teori\u00ed, zku\u0161enost\u00ed atd.<br>(P\u0159\u00edklad) Rozhovor s doktorem medic\u00edny \u25cb\u25cb\u25cb\u25cb &#8220;Od nepam\u011bti se \u0159\u00edk\u00e1, \u017ee kdy\u017e j\u00edte \u010dervenou r\u00fd\u017ei s \u25cb\u25cb\u25cb, nebudete m\u00edt rakovinu.&#8221; &#8220;Je mo\u017en\u00e9, \u017ee abnormality v metabolismu tuk\u016f rakovinn\u00fdch bun\u011bk a n\u00e1sledn\u011b cukr\u016f a protein\u016f jsou spojeny s \u25cb\u25cb\u25cb.&#8221; atd.<br><\/p>\n<cite> https:\/\/www.mhlw.go.jp\/kinkyu\/diet\/dl\/torishimari.pdf  <\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klasifikace_doplnku_stravy\"><\/span>Klasifikace dopl\u0148k\u016f stravy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/05\/shutterstock_531165478-1024x684.jpg\" alt=\"\" class=\"wp-image-9383\" \/><\/figure>\n\n\n\n<p>Pr\u00e1vn\u00ed postaven\u00ed dopl\u0148k\u016f stravy nen\u00ed ve skute\u010dnosti jasn\u011b definov\u00e1no v z\u00e1konech jako je Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act).<br> Japonsk\u00e9 ministerstvo zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed (Ministry of Health, Labour and Welfare) klasifikuje dopl\u0148ky stravy jako zdravotn\u00ed potraviny ve form\u011b tablet nebo kapsl\u00ed, ve kter\u00fdch jsou koncentrov\u00e1ny specifick\u00e9 slo\u017eky.<br> Pro v\u00edce informac\u00ed nav\u0161tivte webov\u00e9 str\u00e1nky ministerstva zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed, sekci Informace o zdravotn\u00edch rizic\u00edch a neleg\u00e1ln\u00edch l\u00e9\u010divech.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2019\/08\/ss.png\" alt=\"\" class=\"wp-image-3713\" \/><figcaption class=\"wp-element-caption\"> <a href=\"https:\/\/www.mhlw.go.jp\/kinkyu\/diet\/musyounin.html\">https:\/\/www.mhlw.go.jp\/kinkyu\/diet\/musyounin.html<\/a> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Druhy_zdravych_potravin\"><\/span>Druhy zdrav\u00fdch potravin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zdrav\u00e9 potraviny nemaj\u00ed pr\u00e1vn\u00ed definici a obecn\u011b se odkazuj\u00ed na v\u0161echny potraviny, kter\u00e9 se prod\u00e1vaj\u00ed a pou\u017e\u00edvaj\u00ed pro podporu a udr\u017een\u00ed zdrav\u00ed.<br>\nZdrav\u00e9 potraviny zahrnuj\u00ed n\u00e1sleduj\u00edc\u00ed kategorie: \u2461\u2462\u2463\u2464.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u2460L\u00e9ky<br>\u2461Specifick\u00e9 zdravotn\u00ed potraviny (syst\u00e9m individu\u00e1ln\u00edho povolen\u00ed)<br>\u2462Potraviny s nutri\u010dn\u00edmi funkcemi (syst\u00e9m sebeov\u011b\u0159ov\u00e1n\u00ed)<br>\u2463Potraviny s funkc\u00ed ozna\u010den\u00ed (syst\u00e9m ozn\u00e1men\u00ed)<br>\u2464Takzvan\u00e9 &#8220;zdrav\u00e9 potraviny&#8221;<\/p>\n\n\n\n<p>Z t\u011bchto kategori\u00ed existuje syst\u00e9m &#8220;potravin s nutri\u010dn\u00edmi funkcemi&#8221;, kter\u00fd je stanoven st\u00e1tem a spl\u0148uje normy bezpe\u010dnosti a \u00fa\u010dinnosti stanoven\u00e9 st\u00e1tem (\u2461\u2462\u2463).<br> Jin\u00fdmi slovy, dopl\u0148ky stravy jsou obecn\u011b pova\u017eov\u00e1ny za &#8220;zdrav\u00e9 potraviny&#8221;, zat\u00edmco &#8220;specifick\u00e9 zdravotn\u00ed potraviny&#8221; s povolen\u00edm, &#8220;potraviny s nutri\u010dn\u00edmi funkcemi&#8221; s sebeov\u011b\u0159en\u00edm a &#8220;potraviny s funkc\u00ed ozna\u010den\u00ed&#8221; s ozn\u00e1men\u00edm jsou pova\u017eov\u00e1ny za v\u00fdjimky z tohoto pravidla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak bylo uvedeno v\u00fd\u0161e, dopl\u0148ky stravy, kter\u00e9 jsou &#8220;zdravotn\u00edmi potravinami&#8221;, nejsou na \u00farovni z\u00e1kona v\u017edy jasn\u011b definov\u00e1ny. Nicm\u00e9n\u011b, d\u00edky ozn\u00e1men\u00edm Ministerstva zdravotnictv\u00ed a pr\u00e1ce (japonsk\u00e9 &#8216;K\u014dsei R\u014dd\u014dsh\u014d&#8217;) je zak\u00e1z\u00e1no p\u0159ehnan\u00e9 ozna\u010dov\u00e1n\u00ed a podobn\u00e9 praktiky. To znamen\u00e1, \u017ee ne v\u0161echna reklama je povolena jen proto, \u017ee se nejedn\u00e1 o l\u00e9k.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dopl\u0148ky stravy jsou sice zdravotn\u00ed potraviny a ne l\u00e9ky, ale z pohledu spot\u0159ebitele se li\u0161\u00ed od b\u011b\u017en\u00fdch potravin, kter\u00e9 konzumujeme p\u0159i j\u00eddle. Kupujeme je s ur\u010dit\u00fdmi o\u010dek\u00e1v\u00e1n\u00edmi ohledn\u011b na\u0161eho zdrav\u00ed a  [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60948"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60948"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60948\/revisions"}],"predecessor-version":[{"id":62460,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60948\/revisions\/62460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/62459"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}