{"id":60958,"date":"2023-12-08T20:23:35","date_gmt":"2023-12-08T11:23:35","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60958"},"modified":"2026-04-02T21:36:46","modified_gmt":"2026-04-02T12:36:46","slug":"virtual-youtuber-clients","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients","title":{"rendered":"D\u016fle\u017eit\u00e9 body smlouvy o podnikov\u00e9m projektu pro virtu\u00e1ln\u00ed YouTubery - VTubery"},"content":{"rendered":"\n<p>Virtu\u00e1ln\u00ed YouTuber, neboli VTuber, se st\u00e1v\u00e1 entitou, kter\u00e1 m\u016f\u017ee z\u00edsk\u00e1vat takzvan\u00e9 &#8220;projekty&#8221;, tedy prov\u00e1d\u011bt reklamu na produkty nebo slu\u017eby na \u017e\u00e1dost klient\u016f, podobn\u011b jako je tomu u YouTuber\u016f.<\/p>\n\n\n\n<p>Smlouva, kterou by m\u011bli uzav\u0159\u00edt s klienty pro tyto &#8220;projekty&#8221;, je obecn\u011b zn\u00e1m\u00e1 jako &#8220;z\u00e1kladn\u00ed smlouva o outsourcingu slu\u017eeb&#8221;. Jedn\u00e1 se o smlouvu pro &#8220;slu\u017eby&#8221;, jako je reklama na produkty nebo slu\u017eby, kter\u00e9 jsou &#8220;outsourcov\u00e1ny&#8221; od klient\u016f. Nav\u00edc, uzav\u00edr\u00e1n\u00ed smlouvy pro ka\u017ed\u00e9 jednotliv\u00e9 video by bylo slo\u017eit\u00e9, tak\u017ee je to smlouva o &#8220;z\u00e1kladn\u00ed smlouv\u011b&#8221;, kter\u00e1 m\u016f\u017ee b\u00fdt pou\u017eita pro r\u016fzn\u00e9 projekty.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b virtu\u00e1ln\u00edch YouTuber\u016f, neboli VTuber\u016f, jsou v t\u011bchto z\u00e1kladn\u00edch smlouv\u00e1ch pot\u0159ebn\u00e9 n\u00e1sleduj\u00edc\u00ed polo\u017eky:<\/p>\n\n\n\n<ul>\n<li>Klauzule podobn\u00e9 t\u011bm pro talenty a celebrity<\/li>\n\n\n\n<li> Klauzule specifick\u00e9 pro YouTubery<\/li>\n\n\n\n<li> Klauzule specifick\u00e9 pro virtu\u00e1ln\u00ed YouTubery, neboli VTubery<\/li>\n<\/ul>\n\n\n\n<p>Tyto polo\u017eky budeme postupn\u011b vysv\u011btlovat.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Klauzule_podobne_tem_pro_talenty_a_celebrity\" title=\"Klauzule podobn\u00e9 t\u011bm pro talenty a celebrity\">Klauzule podobn\u00e9 t\u011bm pro talenty a celebrity<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Nastaveni_smluvnich_praci\" title=\"Nastaven\u00ed smluvn\u00edch prac\u00ed\">Nastaven\u00ed smluvn\u00edch prac\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Zakladni_a_individualni_smlouvy\" title=\"Z\u00e1kladn\u00ed a individu\u00e1ln\u00ed smlouvy\">Z\u00e1kladn\u00ed a individu\u00e1ln\u00ed smlouvy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Ruzne_klauzule_mohou_byt_stanoveny_v_zakladni_smlouve\" title=\"R\u016fzn\u00e9 klauzule mohou b\u00fdt stanoveny v z\u00e1kladn\u00ed smlouv\u011b\">R\u016fzn\u00e9 klauzule mohou b\u00fdt stanoveny v z\u00e1kladn\u00ed smlouv\u011b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Specificke_klauzule_pro_YouTubery\" title=\"Specifick\u00e9 klauzule pro YouTubery\">Specifick\u00e9 klauzule pro YouTubery<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Rozdily_v_poverenych_ukolech\" title=\"Rozd\u00edly v pov\u011b\u0159en\u00fdch \u00fakolech\">Rozd\u00edly v pov\u011b\u0159en\u00fdch \u00fakolech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Klauzule_o_zaruce_zverejneni_videa\" title=\"Klauzule o z\u00e1ruce zve\u0159ejn\u011bn\u00ed videa\">Klauzule o z\u00e1ruce zve\u0159ejn\u011bn\u00ed videa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Klauzule_o_vyssi_moci_v_pripade_uzavreni_YouTube_nebo_BANu_uctu\" title=\"Klauzule o vy\u0161\u0161\u00ed moci v p\u0159\u00edpad\u011b uzav\u0159en\u00ed YouTube nebo BANu \u00fa\u010dtu\">Klauzule o vy\u0161\u0161\u00ed moci v p\u0159\u00edpad\u011b uzav\u0159en\u00ed YouTube nebo BANu \u00fa\u010dtu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Specificke_klauzule_pro_virtualni_YouTubery_%E2%80%93_VTubery\" title=\"Specifick\u00e9 klauzule pro virtu\u00e1ln\u00ed YouTubery &#8211; VTubery\">Specifick\u00e9 klauzule pro virtu\u00e1ln\u00ed YouTubery &#8211; VTubery<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Klauzule_tykajici_se_autorskych_prav\" title=\"Klauzule t\u00fdkaj\u00edc\u00ed se autorsk\u00fdch pr\u00e1v\">Klauzule t\u00fdkaj\u00edc\u00ed se autorsk\u00fdch pr\u00e1v<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Osvobozeni_od_odpovednosti_za_problematicke_chovani_daberu\" title=\"Osvobozen\u00ed od odpov\u011bdnosti za problematick\u00e9 chov\u00e1n\u00ed dab\u00e9r\u016f\">Osvobozen\u00ed od odpov\u011bdnosti za problematick\u00e9 chov\u00e1n\u00ed dab\u00e9r\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Riziko_problematickych_prohlaseni_na_osobnim_Twitteru_daberu\" title=\"Riziko problematick\u00fdch prohl\u00e1\u0161en\u00ed na osobn\u00edm Twitteru dab\u00e9r\u016f\">Riziko problematick\u00fdch prohl\u00e1\u0161en\u00ed na osobn\u00edm Twitteru dab\u00e9r\u016f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-clients\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klauzule_podobne_tem_pro_talenty_a_celebrity\"><\/span>Klauzule podobn\u00e9 t\u011bm pro talenty a celebrity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nastaveni_smluvnich_praci\"><\/span>Nastaven\u00ed smluvn\u00edch prac\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Smlouvy, kter\u00e9 uzav\u00edraj\u00ed um\u011bleck\u00e9 agentury a podobn\u00e9 organizace zastupuj\u00edc\u00ed talenty a celebrity s klienty, jsou obvykle slo\u017eeny z n\u00e1sleduj\u00edc\u00edch klauzul\u00ed:<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Klientsk\u00e1 spole\u010dnost pov\u011b\u0159uje um\u011bleckou agenturu nebo podobnou organizaci propagac\u00ed produkt\u016f nebo slu\u017eeb, kter\u00e9 ur\u010d\u00ed klientsk\u00e1 spole\u010dnost, prost\u0159ednictv\u00edm talentu, kter\u00fd ur\u010d\u00ed klientsk\u00e1 spole\u010dnost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakladni_a_individualni_smlouvy\"><\/span>Z\u00e1kladn\u00ed a individu\u00e1ln\u00ed smlouvy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak bylo uvedeno v\u00fd\u0161e, tyto smlouvy jsou \u010dasto uzav\u00edr\u00e1ny ve form\u011b &#8220;z\u00e1kladn\u00ed smlouvy&#8221;. D\u016fvodem je, \u017ee by bylo slo\u017eit\u00e9 uzav\u00edrat smlouvu pro ka\u017ed\u00fd jednotliv\u00fd produkt nebo slu\u017ebu.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek 1 (Obecn\u00e9 ustanoven\u00ed)<br>Ustanoven\u00ed t\u00e9to smlouvy se vztahuj\u00ed na v\u0161echny nebo \u010d\u00e1st prac\u00ed, kter\u00e9 klientsk\u00e1 spole\u010dnost pov\u011b\u0159uje um\u011bleckou agenturou nebo podobnou organizaci, a to v r\u00e1mci individu\u00e1ln\u00edch smluv, kter\u00e9 budou uzav\u0159eny odd\u011blen\u011b (d\u00e1le jen &#8220;individu\u00e1ln\u00ed smlouvy&#8221;).<br>\u010cl\u00e1nek 2 (Individu\u00e1ln\u00ed smlouvy)<br>Individu\u00e1ln\u00ed smlouva je smlouva, kterou ob\u011b strany uzav\u00edraj\u00ed pro ka\u017edou objedn\u00e1vku prac\u00ed, kterou klientsk\u00e1 spole\u010dnost pov\u011b\u0159uje um\u011bleckou agenturu nebo podobnou organizaci. Individu\u00e1ln\u00ed smlouva je uzav\u0159ena, kdy\u017e klientsk\u00e1 spole\u010dnost p\u0159edlo\u017e\u00ed um\u011bleck\u00e9 agentu\u0159e nebo podobn\u00e9 organizaci p\u00edsemn\u00fd dokument (nebo e-mail) uv\u00e1d\u011bj\u00edc\u00ed prac\u00ed, kter\u00e9 pov\u011b\u0159uje, a jejich odm\u011bnu, a um\u011bleck\u00e1 agentura nebo podobn\u00e1 organizace vyj\u00e1d\u0159\u00ed sv\u016fj souhlas s t\u011bmito pracemi p\u00edsemn\u011b (nebo e-mailem).<\/p>\n\n\n\n<p>Pokud uzav\u0159ete takovou &#8220;z\u00e1kladn\u00ed smlouvu&#8221;,<\/p>\n\n\n\n<ol>\n<li>Klientsk\u00e1 spole\u010dnost p\u0159edlo\u017e\u00ed um\u011bleck\u00e9 agentu\u0159e nebo podobn\u00e9 organizaci p\u00edsemn\u00fd dokument uv\u00e1d\u011bj\u00edc\u00ed prac\u00ed, kter\u00e9 pov\u011b\u0159uje, a jejich odm\u011bnu<\/li>\n\n\n\n<li>Um\u011bleck\u00e1 agentura nebo podobn\u00e1 organizace vyj\u00e1d\u0159\u00ed sv\u016fj souhlas s t\u011bmito pracemi p\u00edsemn\u011b<\/li>\n<\/ol>\n\n\n\n<p>t\u00edmto zp\u016fsobem je uzav\u0159ena &#8220;individu\u00e1ln\u00ed smlouva&#8221;. Jin\u00fdmi slovy, smlouvy pro jednotliv\u00e9 produkty nebo slu\u017eby mohou b\u00fdt uzav\u0159eny ne formou &#8220;smlouvy&#8221;, ale<\/p>\n\n\n\n<ul>\n<li>objedn\u00e1vkou a potvrzen\u00edm objedn\u00e1vky<\/li>\n\n\n\n<li>e-mailem uv\u00e1d\u011bj\u00edc\u00edm objedn\u00e1vku a e-mailem potvrzuj\u00edc\u00edm p\u0159ijet\u00ed objedn\u00e1vky<\/li>\n<\/ul>\n\n\n\n<p>atd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ruzne_klauzule_mohou_byt_stanoveny_v_zakladni_smlouve\"><\/span>R\u016fzn\u00e9 klauzule mohou b\u00fdt stanoveny v z\u00e1kladn\u00ed smlouv\u011b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dal\u0161\u00ed v\u011bc\u00ed je, \u017ee ka\u017ed\u00e1 individu\u00e1ln\u00ed smlouva, kter\u00e1 je takto uzav\u0159ena, je podle \u010dl\u00e1nku 1 pod\u0159\u00edzena v\u0161em ustanoven\u00edm z\u00e1kladn\u00ed smlouvy. Nap\u0159\u00edklad, pokud z\u00e1kladn\u00ed smlouva obsahuje<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek 20 (Nep\u0159edv\u00eddateln\u00e9 okolnosti)<br>Jedna ze stran t\u00e9to smlouvy nebude nesla odpov\u011bdnost, pokud dojde k zpo\u017ed\u011bn\u00ed nebo neschopnosti splnit sv\u00e9 povinnosti podle t\u00e9to smlouvy nebo individu\u00e1ln\u00ed smlouvy v d\u016fsledku n\u00e1sleduj\u00edc\u00edch okolnost\u00ed:<br> (1) P\u0159\u00edrodn\u00ed katastrofy, po\u017e\u00e1ry a exploze<br> (2) Naka\u017eliv\u00e9 nemoci<br> (3) V\u00e1lky a ob\u010dansk\u00e9 nepokoje<br> (4) Revoluce a rozpad st\u00e1tu<br> (5) Rozkazy ve\u0159ejn\u00e9 moci<br> (6) Nepokoje<br> (7) Jin\u00e9 situace podobn\u00e9 v\u00fd\u0161e uveden\u00fdm<\/p>\n\n\n\n<p>Pokud do z\u00e1kladn\u00ed smlouvy za\u0159ad\u00edte takovou klauzuli, nemus\u00edte do ka\u017ed\u00e9 individu\u00e1ln\u00ed smlouvy vkl\u00e1dat klauzuli o nep\u0159edv\u00eddateln\u00fdch okolnostech, proto\u017ee<\/p>\n\n\n\n<ol>\n<li>Z\u00e1kladn\u00ed smlouva obsahuje klauzuli o nep\u0159edv\u00eddateln\u00fdch okolnostech<\/li>\n\n\n\n<li>V\u0161echna ustanoven\u00ed z\u00e1kladn\u00ed smlouvy se vztahuj\u00ed na individu\u00e1ln\u00ed smlouvy<\/li>\n<\/ol>\n\n\n\n<p>t\u00edmto zp\u016fsobem se klauzule o nep\u0159edv\u00eddateln\u00fdch okolnostech vztahuje i na individu\u00e1ln\u00ed smlouvy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Specificke_klauzule_pro_YouTubery\"><\/span>Specifick\u00e9 klauzule pro YouTubery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozdily_v_poverenych_ukolech\"><\/span>Rozd\u00edly v pov\u011b\u0159en\u00fdch \u00fakolech<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b YouTuber\u016f mohou \u00fakoly, kter\u00e9 jim klienti sv\u011b\u0159uj\u00ed, zahrnovat nap\u0159\u00edklad:<\/p>\n\n\n\n<ul>\n<li>Vytv\u00e1\u0159en\u00ed vide\u00ed o produktech nebo slu\u017eb\u00e1ch, kter\u00e9 ur\u010d\u00ed klient, a jejich n\u00e1sledn\u00e9 nahr\u00e1n\u00ed a zve\u0159ejn\u011bn\u00ed na YouTube kan\u00e1le dan\u00e9ho YouTubera (d\u00e1le jen &#8220;tvorba a zve\u0159ej\u0148ov\u00e1n\u00ed vide\u00ed&#8221;).<\/li>\n\n\n\n<li>\u00da\u010dinkov\u00e1n\u00ed jako moder\u00e1tor na akc\u00edch, kter\u00e9 ur\u010d\u00ed klient.<\/li>\n\n\n\n<li>Jin\u00e9 \u00fakoly, na kter\u00fdch se ob\u011b strany dohodnou.<\/li>\n<\/ul>\n\n\n\n<p>Toto jsou typick\u00e9 p\u0159\u00edklady.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klauzule_o_zaruce_zverejneni_videa\"><\/span>Klauzule o z\u00e1ruce zve\u0159ejn\u011bn\u00ed videa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u00e1le existuj\u00ed ur\u010dit\u00e9 rozd\u00edly mezi b\u011b\u017en\u00fdmi celebritami a YouTubery:<\/p>\n\n\n\n<ul>\n<li>B\u011b\u017en\u00e9 celebrity: V\u00fdsledky jejich pr\u00e1ce jsou pod kontrolou klienta. Nap\u0159\u00edklad, pokud celebrita nato\u010d\u00ed reklamu pro klienta, toto video m\u016f\u017ee klient pou\u017e\u00edt na sv\u00e9m webu nebo v televizn\u00ed reklam\u011b.<\/li>\n\n\n\n<li>YouTuber: V\u00fdsledky jejich pr\u00e1ce jsou obvykle pod kontrolou YouTubera. To znamen\u00e1, \u017ee klient m\u016f\u017ee po\u017e\u00e1dat YouTubera s velk\u00fdm po\u010dtem odb\u011bratel\u016f, aby vytvo\u0159il propaga\u010dn\u00ed video o sv\u00e9m produktu, ale toto video bude zve\u0159ejn\u011bno na kan\u00e1le dan\u00e9ho YouTubera.<\/li>\n<\/ul>\n\n\n\n<p>Z tohoto d\u016fvodu maj\u00ed klienti z\u00e1jem o to, zda video, kter\u00e9 YouTuber nahr\u00e1l, z\u016fstane na jeho kan\u00e1le po ur\u010ditou dobu.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">1. Pokud klient pov\u011b\u0159\u00ed YouTubera tvorbou a zve\u0159ejn\u011bn\u00edm videa, z\u00e1ru\u010dn\u00ed doba pro zve\u0159ejn\u011bn\u00ed tohoto videa je 6 m\u011bs\u00edc\u016f. B\u011bhem t\u00e9to doby mus\u00ed YouTuber video zve\u0159ejnit a nesm\u00ed ho odstranit, pokud k tomu nedojde z d\u016fvodu vy\u0161\u0161\u00ed moci.<br>2. YouTuber se sna\u017e\u00ed pokra\u010dovat v zve\u0159ej\u0148ov\u00e1n\u00ed videa i po uplynut\u00ed v\u00fd\u0161e uveden\u00e9 doby, ale nenese \u017e\u00e1dnou odpov\u011bdnost za to.<\/p>\n\n\n\n<p>Jedn\u00e1 se o klauzuli, kter\u00e1 stanovuje ur\u010ditou dobu, nap\u0159\u00edklad 6 m\u011bs\u00edc\u016f, b\u011bhem kter\u00e9 je zaru\u010deno, \u017ee video bude zve\u0159ejn\u011bno, ale po uplynut\u00ed t\u00e9to doby ji\u017e zve\u0159ejn\u011bn\u00ed videa nen\u00ed zaru\u010deno. Bez takov\u00e9 &#8220;ur\u010dit\u00e9 doby&#8221; by mohlo doj\u00edt k poru\u0161en\u00ed smlouvy v p\u0159\u00edpad\u011b tzv. kan\u00e1lov\u00e9ho BANu, co\u017e by bylo nebezpe\u010dn\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klauzule_o_vyssi_moci_v_pripade_uzavreni_YouTube_nebo_BANu_uctu\"><\/span>Klauzule o vy\u0161\u0161\u00ed moci v p\u0159\u00edpad\u011b uzav\u0159en\u00ed YouTube nebo BANu \u00fa\u010dtu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Projekty YouTuber\u016f pro klienty jsou z\u00e1visl\u00e9 na webov\u00e9 slu\u017eb\u011b YouTube. A\u010dkoli je to v sou\u010dasn\u00e9 dob\u011b t\u011b\u017eko p\u0159edstaviteln\u00e9, je vhodn\u00e9 p\u0159idat klauzuli o vy\u0161\u0161\u00ed moci, kter\u00e1 by zabr\u00e1nila poru\u0161en\u00ed smlouvy v p\u0159\u00edpad\u011b uzav\u0159en\u00ed YouTube. Klauzule o vy\u0161\u0161\u00ed moci jsou &#8220;klauzule, kter\u00e9 p\u0159edpokl\u00e1daj\u00ed m\u00e9n\u011b pravd\u011bpodobn\u00e9 ud\u00e1losti a zabra\u0148uj\u00ed poru\u0161en\u00ed smlouvy v takov\u00fdch p\u0159\u00edpadech&#8221;. Klauzule o vy\u0161\u0161\u00ed moci, jako je &#8220;p\u0159\u00edrodn\u00ed katastrofa&#8221;, byly pou\u017e\u00edv\u00e1ny i kdy\u017e nebylo jasn\u00e9, zda skute\u010dn\u011b funguj\u00ed, ale v p\u0159\u00edpad\u011b Velk\u00e9ho v\u00fdchodojaponsk\u00e9ho zem\u011bt\u0159esen\u00ed se uk\u00e1zalo, \u017ee klauzule o osvobozen\u00ed od odpov\u011bdnosti za p\u0159\u00edrodn\u00ed katastrofy jsou velmi \u00fa\u010dinn\u00e9. Klauzule o vy\u0161\u0161\u00ed moci v p\u0159\u00edpad\u011b uzav\u0159en\u00ed YouTube by m\u011bla b\u00fdt tak\u00e9 nastavena.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek 20 (Vy\u0161\u0161\u00ed moc)<br>Jedna ze stran t\u00e9to smlouvy nebude nesla odpov\u011bdnost, pokud dojde k zpo\u017ed\u011bn\u00ed nebo neschopnosti splnit sv\u00e9 povinnosti podle t\u00e9to smlouvy nebo individu\u00e1ln\u00ed smlouvy z d\u016fvodu n\u00e1sleduj\u00edc\u00edch okolnost\u00ed:<br>(1) P\u0159eru\u0161en\u00ed nebo ukon\u010den\u00ed slu\u017eby YouTube nebo jin\u00e9 t\u0159et\u00ed strany souvisej\u00edc\u00ed s pov\u011b\u0159en\u00fdmi \u00fakoly.<br>(2) Pozastaven\u00ed nebo ukon\u010den\u00ed \u00fa\u010dtu nebo kan\u00e1lu YouTubera na dan\u00e9 slu\u017eb\u011b.<br>(Ostatn\u00ed text je vynech\u00e1n)<\/p>\n\n\n\n<p>(2) je klauzule o vy\u0161\u0161\u00ed moci p\u0159ipraven\u00e1 pro p\u0159\u00edpad tzv. BANu \u00fa\u010dtu. Je to ur\u010dit\u011b uklid\u0148uj\u00edc\u00ed, pokud je toto uzn\u00e1no, ale vyjedn\u00e1v\u00e1n\u00ed o tomto bodu bude pravd\u011bpodobn\u011b t\u011b\u017e\u0161\u00ed ne\u017e u (1).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Specificke_klauzule_pro_virtualni_YouTubery_%E2%80%93_VTubery\"><\/span>Specifick\u00e9 klauzule pro virtu\u00e1ln\u00ed YouTubery &#8211; VTubery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2019\/07\/miraiakari1-1024x938.png\" alt=\"\" class=\"wp-image-2833\" \/><figcaption class=\"wp-element-caption\">Na\u0161e kancel\u00e1\u0159 tak\u00e9 zast\u00e1v\u00e1 roli pr\u00e1vn\u00edho poradce pro spole\u010dnost ZIZAI, kter\u00e1 vlastn\u00ed &#8220;<a href=\"https:\/\/akari-mir.ai\/\">Mirai Akari<\/a>&#8220;.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klauzule_tykajici_se_autorskych_prav\"><\/span>Klauzule t\u00fdkaj\u00edc\u00ed se autorsk\u00fdch pr\u00e1v<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Videa vytvo\u0159en\u00e1 virtu\u00e1ln\u00edmi YouTubery &#8211; VTubery, jsou souborem r\u016fzn\u00fdch &#8220;autorsk\u00fdch d\u011bl&#8221;, jako jsou postavy nebo obr\u00e1zky. Ve srovn\u00e1n\u00ed s b\u011b\u017en\u00fdmi celebritami nebo YouTubery jsou klauzule t\u00fdkaj\u00edc\u00ed se autorsk\u00fdch pr\u00e1v zvl\u00e1\u0161t\u011b d\u016fle\u017eitou ot\u00e1zkou.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Virtu\u00e1ln\u00ed YouTuber &#8211; VTuber zaru\u010duje, \u017ee p\u0159i pln\u011bn\u00ed sv\u00fdch povinnost\u00ed neporu\u0161\u00ed pr\u00e1va t\u0159et\u00edch stran, jako jsou autorsk\u00e1 pr\u00e1va.<\/p>\n\n\n\n<p>A\u010dkoli se takov\u00e9 klauzule \u010dasto vy\u017eaduj\u00ed i u celebrit nebo YouTuber\u016f, v p\u0159\u00edpad\u011b virtu\u00e1ln\u00edch YouTuber\u016f &#8211; VTuber\u016f jsou v podstat\u011b &#8220;nezbytn\u00e9&#8221;. Pokud by se pozd\u011bji uk\u00e1zalo, \u017ee samotn\u00e1 postava virtu\u00e1ln\u00edho YouTubera &#8211; VTubera poru\u0161uje autorsk\u00e1 pr\u00e1va, mohlo by to pro klienta, kter\u00fd si u takov\u00e9 postavy objednal projekt, znamenat velk\u00fd probl\u00e9m, jako je nap\u0159\u00edklad po\u0161kozen\u00ed image. Z hlediska virtu\u00e1ln\u00edho YouTubera &#8211; VTubera je tedy nezbytn\u00e9 jasn\u011b zaru\u010dit, \u017ee nedoch\u00e1z\u00ed k poru\u0161en\u00ed autorsk\u00fdch pr\u00e1v.<\/p>\n\n\n\n<p>Proto, pokud je virtu\u00e1ln\u00ed YouTuber &#8211; VTuber \u010dlenem agentury a agentura uzav\u00edr\u00e1 smlouvu s klientem, je t\u0159eba, aby agentura v\u011bnovala pozornost tomu, jakou smlouvu uzav\u0159e s virtu\u00e1ln\u00edm YouTuberem &#8211; VTuberem a jak \u0159e\u0161\u00ed ot\u00e1zky t\u00fdkaj\u00edc\u00ed se autorsk\u00fdch pr\u00e1v. Toto t\u00e9ma je podrobn\u011bji vysv\u011btleno v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/virtual-youtuber-office-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/virtual-youtuber-office-contract[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Osvobozeni_od_odpovednosti_za_problematicke_chovani_daberu\"><\/span>Osvobozen\u00ed od odpov\u011bdnosti za problematick\u00e9 chov\u00e1n\u00ed dab\u00e9r\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je to t\u00e9ma, kter\u00e9 m\u016f\u017ee b\u00fdt p\u0159edm\u011btem diskuse, ale z hlediska virtu\u00e1ln\u00edho YouTubera &#8211; VTubera bychom m\u011bli p\u0159idat tak\u00e9 n\u00e1sleduj\u00edc\u00ed klauzuli.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Jak\u00e9koliv okolnosti t\u00fdkaj\u00edc\u00ed se dab\u00e9r\u016f, design\u00e9r\u016f postav a dal\u0161\u00edch fyzick\u00fdch osob spojen\u00fdch s virtu\u00e1ln\u00edm YouTuberem &#8211; VTuberem, pokud nejsou v\u00fdslovn\u011b stanoveny jako doprovodn\u00e9 povinnosti virtu\u00e1ln\u00edho YouTubera &#8211; VTubera, nebudou pova\u017eov\u00e1ny za poru\u0161en\u00ed smlouvy virtu\u00e1ln\u00edm YouTuberem &#8211; VTuberem.<\/p>\n\n\n\n<p>Virtu\u00e1ln\u00ed YouTuber &#8211; VTuber m\u00e1 k dispozici nejen provozovatele kan\u00e1lu, ale tak\u00e9<\/p>\n\n\n\n<ul>\n<li>dab\u00e9ry<\/li>\n\n\n\n<li>design\u00e9ry postav<\/li>\n<\/ul>\n\n\n\n<p>Av\u0161ak v porovn\u00e1n\u00ed s b\u011b\u017en\u00fdmi animemi nebo mangami se zd\u00e1, \u017ee v sou\u010dasn\u00e9 dob\u011b nejsou u virtu\u00e1ln\u00edch YouTuber\u016f &#8211; VTuber\u016f \u010dasto zve\u0159ej\u0148ov\u00e1ny konkr\u00e9tn\u00ed informace o t\u011bchto osob\u00e1ch. Nav\u00edc se zd\u00e1, \u017ee u sou\u010dasn\u00fdch virtu\u00e1ln\u00edch YouTuber\u016f &#8211; VTuber\u016f jsou tyto role \u010dasto zast\u00e1v\u00e1ny amat\u00e9ry.<\/p>\n\n\n\n<p>Proto bychom m\u011bli p\u0159ijmout p\u0159\u00edstup, \u017ee<\/p>\n\n\n\n<ul>\n<li>spole\u010dnost, kter\u00e1 najala &#8220;Doraemona&#8221; pro televizn\u00ed reklamu, by m\u011bla m\u00edt pr\u00e1vo zastavit vys\u00edl\u00e1n\u00ed reklamy a tvrdit, \u017ee &#8220;jejich skand\u00e1l je poru\u0161en\u00edm smlouvy&#8221;, i kdy\u017e obsah reklamy samotn\u00e9 nen\u00ed problematick\u00fd, pokud autor nebo dab\u00e9r m\u00e1 n\u011bjak\u00fd skand\u00e1l<\/li>\n\n\n\n<li>klient, kter\u00fd si objednal projekt u virtu\u00e1ln\u00edho YouTubera &#8211; VTubera, by nem\u011bl m\u00edt probl\u00e9m, pokud by nemohl tvrdit, \u017ee je to &#8220;poru\u0161en\u00ed smlouvy&#8221;, pokud nen\u00ed probl\u00e9m s obsahem videa samotn\u00e9ho, bez ohledu na skand\u00e1ly nebo problematick\u00e9 chov\u00e1n\u00ed dab\u00e9r\u016f nebo design\u00e9r\u016f postav<\/li>\n<\/ul>\n\n\n\n<p>Z hlediska virtu\u00e1ln\u00edho YouTubera &#8211; VTubera bychom m\u011bli p\u0159ijmout tento p\u0159\u00edstup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riziko_problematickych_prohlaseni_na_osobnim_Twitteru_daberu\"><\/span>Riziko problematick\u00fdch prohl\u00e1\u0161en\u00ed na osobn\u00edm Twitteru dab\u00e9r\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ve skute\u010dnosti je nap\u0159\u00edklad mo\u017en\u00e9, \u017ee<\/p>\n\n\n\n<ol>\n<li>dab\u00e9rka virtu\u00e1ln\u00edho YouTubera &#8211; VTubera byla oby\u010dejn\u00e1 \u017eena a informace o tom, kdo je dab\u00e9rkou, nebyly zve\u0159ejn\u011bny<\/li>\n\n\n\n<li>tato oby\u010dejn\u00e1 \u017eena m\u011bla Twitter \u00fa\u010det jako jednotlivec a na tomto \u00fa\u010dtu publikovala tweety, kter\u00e9 nebyly nutn\u011b soci\u00e1ln\u011b p\u0159ijateln\u00e9<\/li>\n\n\n\n<li>z n\u011bjak\u00e9ho d\u016fvodu se za\u010daly \u0161\u00ed\u0159it informace, \u017ee &#8220;tato oby\u010dejn\u00e1 \u017eena je dab\u00e9rkou tohoto virtu\u00e1ln\u00edho YouTubera &#8211; VTubera&#8221;<\/li>\n\n\n\n<li>tweety byly pova\u017eov\u00e1ny za problematick\u00e9<\/li>\n<\/ol>\n\n\n\n<p>Je mo\u017en\u00e9 \u0159\u00edci, \u017ee takov\u00fd p\u0159\u00edpad je zcela mo\u017en\u00fd. V takov\u00e9m p\u0159\u00edpad\u011b by byla \u0161koda velk\u00e1, pokud by klient \u0159ekl, \u017ee je to &#8220;poru\u0161en\u00ed smlouvy&#8221; pro projekty, kter\u00e9 virtu\u00e1ln\u00ed YouTuber &#8211; VTuber z\u00edskal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak jsme vid\u011bli, smlouvy t\u00fdkaj\u00edc\u00ed se z\u00edsk\u00e1v\u00e1n\u00ed projekt\u016f pro virtu\u00e1ln\u00ed YouTubery, tzv. VTubery, vy\u017eaduj\u00ed klauzule pou\u017e\u00edvan\u00e9 v r\u00e1mci st\u00e1vaj\u00edc\u00edch syst\u00e9m\u016f pro talenty a celebrity, stejn\u011b jako klauzule odpov\u00eddaj\u00edc\u00ed technologii a kultu\u0159e virtu\u00e1ln\u00edch YouTuber\u016f. M\u016f\u017eeme \u0159\u00edci, \u017ee by m\u011bli b\u00fdt pr\u00e1vn\u00ed odborn\u00edci, kte\u0159\u00ed pln\u011b rozum\u00ed technologii a kultu\u0159e virtu\u00e1ln\u00edch YouTuber\u016f, ti, kdo navrhuj\u00ed smlouvy podle konkr\u00e9tn\u00edch p\u0159\u00edpad\u016f.<\/p>\n\n\n\n<p>Virtu\u00e1ln\u00ed YouTubery, VTubery, jsou podnik\u00e1n\u00ed s majetkovou hodnotou, kter\u00e9 m\u016f\u017ee b\u00fdt p\u0159edm\u011btem p\u0159evodu podnik\u00e1n\u00ed nebo f\u00faz\u00ed a akvizic. Je d\u016fle\u017eit\u00e9 rozv\u00edjet podnik\u00e1n\u00ed t\u00edm, \u017ee se p\u0159iprav\u00ed smlouvy pro klienty, jak jsme p\u0159edstavili v tomto \u010dl\u00e1nku.<\/p>\n\n\n<figure class=\"is-type-wp-embed\">\n<div>corporate\/virtual-youtuber-ma<\/div>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Virtu\u00e1ln\u00ed YouTuber, neboli VTuber, se st\u00e1v\u00e1 entitou, kter\u00e1 m\u016f\u017ee z\u00edsk\u00e1vat takzvan\u00e9 &#8220;projekty&#8221;, tedy prov\u00e1d\u011bt reklamu na produkty nebo slu\u017eby na \u017e\u00e1dost klient\u016f, podobn\u011b jako je tomu u YouTub [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":72831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,43],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60958"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60958"}],"version-history":[{"count":4,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60958\/revisions"}],"predecessor-version":[{"id":72830,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60958\/revisions\/72830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/72831"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}