{"id":60960,"date":"2023-12-08T20:23:35","date_gmt":"2023-12-08T11:23:35","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60960"},"modified":"2024-01-29T15:44:33","modified_gmt":"2024-01-29T06:44:33","slug":"virtual-youtuber-office-contract","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract","title":{"rendered":"Smlouva pro \u010dleny agentury virtu\u00e1ln\u00edch YouTuber\u016f - VTuber\u016f"},"content":{"rendered":"\n<p>Od roku 2017 (Heisei 29) se rychle zvy\u0161uje z\u00e1jem o povol\u00e1n\u00ed zvan\u00e9 virtu\u00e1ln\u00ed YouTuber, neboli VTuber. Virtu\u00e1ln\u00ed YouTuber, VTuber, je postava vytvo\u0159en\u00e1 technologi\u00ed motion capture, kter\u00e1 nahrazuje YouTubery nebo YouTube tv\u016frce ve vide\u00edch. Tento 3D virtu\u00e1ln\u00ed model (avatar) se stal tak popul\u00e1rn\u00edm, \u017ee slovo VTuber bylo vybr\u00e1no jako jedno z nejpopul\u00e1rn\u011bj\u0161\u00edch internetov\u00fdch slov. Mysl\u00edm, \u017ee m\u00e1lo lid\u00ed rozum\u00ed pr\u00e1vn\u00edm probl\u00e9m\u016fm spojen\u00fdm s virtu\u00e1ln\u00edmi YouTubery, VTubery, proto\u017ee se jedn\u00e1 o povol\u00e1n\u00ed, kter\u00e9 se rychle stalo popul\u00e1rn\u00edm v posledn\u00edch letech.<\/p>\n\n\n\n<p>Virtu\u00e1ln\u00ed YouTuber, VTuber, vy\u017eaduje mnoho dovednost\u00ed, jako je design postavy, nastaven\u00ed postavy, technologie vytv\u00e1\u0159en\u00ed postav a technologie vytv\u00e1\u0159en\u00ed vide\u00ed. Proto nen\u00ed neobvykl\u00e9, \u017ee virtu\u00e1ln\u00ed YouTuber, VTuber, je \u010dlenem agentury pro spr\u00e1vu VTuber\u016f a je spravov\u00e1n touto agenturou.<\/p>\n\n\n\n<p>Proto pr\u00e1vn\u00ed probl\u00e9my spojen\u00e9 s virtu\u00e1ln\u00edmi YouTubery, VTubery, maj\u00ed mnoho spole\u010dn\u00e9ho s kontrakty na exkluzivn\u00ed zastoupen\u00ed talent\u016f, kter\u00e9 jsou tak\u00e9 spravov\u00e1ny stejn\u00fdmi agenturami jako virtu\u00e1ln\u00ed YouTuber, VTuber. M\u016f\u017eeme se na to d\u00edvat z pohledu takzvan\u00fdch smluv o exkluzivn\u00edm zastoupen\u00ed talent\u016f, kter\u00e9 jsou uzav\u00edr\u00e1ny v p\u0159\u00edpad\u011b celebrit a talent\u016f.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku vysv\u011btl\u00edme, co je to &#8220;smlouva o exkluzivn\u00edm zastoupen\u00ed talentu&#8221;, a vysv\u011btl\u00edme d\u016fle\u017eit\u00e9 klauzule ve smlouv\u011b o exkluzivn\u00edm zastoupen\u00ed talentu pro \u010dleny agentury virtu\u00e1ln\u00edch YouTuber\u016f, VTuber\u016f.<\/p>\n\n\n\n<p>Krom\u011b toho, v p\u0159\u00edpad\u011b virtu\u00e1ln\u00edch YouTuber\u016f, VTuber\u016f, existuj\u00ed rozd\u00edly oproti p\u0159\u00edpad\u016fm celebrit a talent\u016f, jako je nap\u0159\u00edklad to, \u017ee se objevuj\u00ed postavy. Proto tak\u00e9 vysv\u011btl\u00edme klauzule specifick\u00e9 pro smlouvy o \u010dlenstv\u00ed v agentu\u0159e virtu\u00e1ln\u00edch YouTuber\u016f, VTuber\u016f.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Co_je_to_%E2%80%9Eexkluzivni_smlouva_pro_talenty%E2%80%9C\" title=\"Co je to \u201eexkluzivn\u00ed smlouva pro talenty\u201c\">Co je to \u201eexkluzivn\u00ed smlouva pro talenty\u201c<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Ucel_exkluzivni_smlouvy_pro_talenty\" title=\"\u00da\u010del exkluzivn\u00ed smlouvy pro talenty\">\u00da\u010del exkluzivn\u00ed smlouvy pro talenty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Pravni_povaha_exkluzivni_smlouvy_pro_talenty\" title=\"Pr\u00e1vn\u00ed povaha exkluzivn\u00ed smlouvy pro talenty\">Pr\u00e1vn\u00ed povaha exkluzivn\u00ed smlouvy pro talenty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Dulezite_ustanoveni_v_smlouve_o_exkluzivite_talentu\" title=\"D\u016fle\u017eit\u00e9 ustanoven\u00ed v smlouv\u011b o exkluzivit\u011b talentu\">D\u016fle\u017eit\u00e9 ustanoven\u00ed v smlouv\u011b o exkluzivit\u011b talentu<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Ustanoveni_tykajici_se_jmen_a_umeleckych_jmen_talentu\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se jmen a um\u011bleck\u00fdch jmen talent\u016f\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se jmen a um\u011bleck\u00fdch jmen talent\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Ustanoveni_o_nakladech_na_talentovou_cinnost\" title=\"Ustanoven\u00ed o n\u00e1kladech na talentovou \u010dinnost\">Ustanoven\u00ed o n\u00e1kladech na talentovou \u010dinnost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Ustanoveni_o_odmene\" title=\"Ustanoven\u00ed o odm\u011bn\u011b\">Ustanoven\u00ed o odm\u011bn\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Ustanoveni_o_exkluzivite\" title=\"Ustanoven\u00ed o exkluzivit\u011b\">Ustanoven\u00ed o exkluzivit\u011b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Dulezite_ustanoveni_ve_smlouvach_pro_virtualni_YouTubery_%E2%80%93_VTubery\" title=\"D\u016fle\u017eit\u00e9 ustanoven\u00ed ve smlouv\u00e1ch pro virtu\u00e1ln\u00ed YouTubery &#8211; VTubery\">D\u016fle\u017eit\u00e9 ustanoven\u00ed ve smlouv\u00e1ch pro virtu\u00e1ln\u00ed YouTubery &#8211; VTubery<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Ustanoveni_tykajici_se_nazvu_postav_a_umeleckych_jmen\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se n\u00e1zv\u016f postav a um\u011bleck\u00fdch jmen\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se n\u00e1zv\u016f postav a um\u011bleck\u00fdch jmen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Ustanoveni_o_autorskych_pravech_na_obrazky_a_videa_postav\" title=\"Ustanoven\u00ed o autorsk\u00fdch pr\u00e1vech na obr\u00e1zky a videa postav\">Ustanoven\u00ed o autorsk\u00fdch pr\u00e1vech na obr\u00e1zky a videa postav<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Maji_%E2%80%9Cpostavy%E2%80%9D_autorska_prava\" title=\"Maj\u00ed &#8220;postavy&#8221; autorsk\u00e1 pr\u00e1va?\">Maj\u00ed &#8220;postavy&#8221; autorsk\u00e1 pr\u00e1va?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Ustanoveni_tykajici_se_konkretnich_povinnosti_virtualnich_YouTuberu_a_VTuberu\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se konkr\u00e9tn\u00edch povinnost\u00ed virtu\u00e1ln\u00edch YouTuber\u016f a VTuber\u016f\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se konkr\u00e9tn\u00edch povinnost\u00ed virtu\u00e1ln\u00edch YouTuber\u016f a VTuber\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Ustanoveni_o_zachovani_tajnosti\" title=\"Ustanoven\u00ed o zachov\u00e1n\u00ed tajnosti\">Ustanoven\u00ed o zachov\u00e1n\u00ed tajnosti<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/internet\/virtual-youtuber-office-contract\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_%E2%80%9Eexkluzivni_smlouva_pro_talenty%E2%80%9C\"><\/span>Co je to \u201eexkluzivn\u00ed smlouva pro talenty\u201c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2019\/08\/shutterstock_1143542690-1024x684.jpg\" alt=\"\" class=\"wp-image-4031\" \/><figcaption class=\"wp-element-caption\">Vysv\u011btl\u00edme pr\u00e1vn\u00ed povahu a d\u016fle\u017eit\u00e9 body exkluzivn\u00ed smlouvy pro talenty.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ucel_exkluzivni_smlouvy_pro_talenty\"><\/span>\u00da\u010del exkluzivn\u00ed smlouvy pro talenty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201eExkluzivn\u00ed smlouva pro talenty\u201c je obecn\u011b smlouva, kterou uzav\u00edr\u00e1 talent p\u0159i p\u0159ipojen\u00ed se k um\u011bleck\u00e9 agentu\u0159e.<\/p>\n\n\n\n<p>\u201eExkluzivn\u00ed smlouva pro talenty\u201c stanovuje, \u017ee talent bude v\u00fdhradn\u011b vykon\u00e1vat um\u011bleck\u00e9 aktivity pro um\u011bleckou agenturu, ke kter\u00e9 se p\u0159ipojil, zat\u00edmco um\u011bleck\u00e1 agentura se zavazuje podporovat um\u011bleck\u00e9 aktivity talentu. Tato smlouva je uzav\u0159ena za \u00fa\u010delem jasn\u00e9ho ur\u010den\u00ed existence a obsahu takov\u00e9 dohody.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravni_povaha_exkluzivni_smlouvy_pro_talenty\"><\/span>Pr\u00e1vn\u00ed povaha exkluzivn\u00ed smlouvy pro talenty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Typ smlouvy, jako je exkluzivn\u00ed smlouva pro talenty, nen\u00ed definov\u00e1n v ob\u010dansk\u00e9m z\u00e1kon\u00edku. Proto je t\u0159eba zv\u00e1\u017eit, jak\u00e1 je jej\u00ed pr\u00e1vn\u00ed povaha. Existuj\u00ed n\u00e1sleduj\u00edc\u00ed n\u00e1zory na pr\u00e1vn\u00ed povahu exkluzivn\u00ed smlouvy pro talenty:<\/p>\n\n\n\n<ol>\n<li>Pova\u017euje se za sm\u00ed\u0161enou nejmenovanou smlouvu s povahou mand\u00e1tu a zam\u011bstn\u00e1n\u00ed nebo smlouvy o d\u00edlo (Rozsudek tokijsk\u00e9ho okresn\u00edho soudu ze dne 18. \u010dervence 2001 (Heisei 13)).<\/li>\n\n\n\n<li>Pova\u017euje se za kvazimand\u00e1t nebo podobnou nejmenovanou smlouvu (Rozsudek tokijsk\u00e9ho okresn\u00edho soudu ze dne 13. \u010dervna 2000 (Heisei 12)).<\/li>\n<\/ol>\n\n\n\n<p>Jak je vid\u011bt z precedens\u016f, n\u00e1zory se li\u0161\u00ed v ot\u00e1zce ur\u010den\u00ed pr\u00e1vn\u00ed povahy exkluzivn\u00ed smlouvy pro talenty, co\u017e ovliv\u0148uje po\u017eadavky na ukon\u010den\u00ed smlouvy a ot\u00e1zku, zda je nezbytn\u00e9 m\u00edt d\u016fvod pro odstoupen\u00ed od smlouvy.<\/p>\n\n\n\n<p>Vzhledem k tomu, \u017ee i v precedensu se n\u00e1zory na pr\u00e1vn\u00ed povahu exkluzivn\u00ed smlouvy pro talenty li\u0161\u00ed, je nutn\u00e9 pe\u010dliv\u011b zv\u00e1\u017eit obsah smlouvy a posoudit ji na z\u00e1klad\u011b konkr\u00e9tn\u00edch okolnost\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dulezite_ustanoveni_v_smlouve_o_exkluzivite_talentu\"><\/span>D\u016fle\u017eit\u00e9 ustanoven\u00ed v smlouv\u011b o exkluzivit\u011b talentu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_jmen_a_umeleckych_jmen_talentu\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se jmen a um\u011bleck\u00fdch jmen talent\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um\u011bleck\u00e9 agentury \u010dasto stanovuj\u00ed smluvn\u00ed ustanoven\u00ed, kter\u00e9 jim umo\u017e\u0148uje voln\u011b pou\u017e\u00edvat portr\u00e9ty a um\u011bleck\u00e1 jm\u00e9na talent\u016f, kter\u00e9 zastupuj\u00ed. Pokud je vztah mezi um\u011bleckou agenturou a talentem dobr\u00fd, nevid\u00edm t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd probl\u00e9m v tom, aby talent mohl sv\u016fj portr\u00e9t a um\u011bleck\u00e9 jm\u00e9no voln\u011b pou\u017e\u00edvat.<\/p>\n\n\n\n<p>Av\u0161ak, pokud dojde k ukon\u010den\u00ed exkluzivn\u00ed smlouvy s talentem, nap\u0159\u00edklad v d\u016fsledku jeho nez\u00e1vislosti, je t\u0159eba toto zv\u00e1\u017eit zvl\u00e1\u0161\u0165. Jm\u00e9no a um\u011bleck\u00e9 jm\u00e9no talentu jsou samoz\u0159ejm\u011b v\u00fdsledkem jeho tvrd\u00e9 pr\u00e1ce, ale lze \u0159\u00edci, \u017ee z\u00edskal svou p\u0159ita\u017elivost pro z\u00e1kazn\u00edky d\u00edky managementu um\u011bleck\u00e9 agentury. P\u0159esto, pokud talent m\u016f\u017ee po ukon\u010den\u00ed smlouvy voln\u011b pou\u017e\u00edvat sv\u00e9 jm\u00e9no a um\u011bleck\u00e9 jm\u00e9no, ve\u0161ker\u00fd management, kter\u00fd agentura provedla, se stane zbyte\u010dn\u00fdm. Nicm\u00e9n\u011b, je samoz\u0159ejm\u011b \u017e\u00e1douc\u00ed, aby byla ustanoven\u00ed takov\u00e1, s nimi\u017e se ob\u011b strany dohodnou a budou spokojeny.<\/p>\n\n\n\n<p>Proto se n\u011bkdy uv\u00e1d\u00ed ustanoven\u00ed, podle kter\u00e9ho mus\u00ed talent po ukon\u010den\u00ed exkluzivn\u00ed smlouvy z\u00edskat povolen\u00ed od sv\u00e9 b\u00fdval\u00e9 um\u011bleck\u00e9 agentury, pokud chce nad\u00e1le pou\u017e\u00edvat stejn\u00e9 um\u011bleck\u00e9 jm\u00e9no.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cb (Pou\u017eit\u00ed jmen atd.)<br> 1 Um\u011bleck\u00e1 agentura (d\u00e1le jen &#8220;A&#8221;) nebo osoba ur\u010den\u00e1 A m\u016f\u017ee bezplatn\u011b pou\u017e\u00edvat jm\u00e9no, um\u011bleck\u00e9 jm\u00e9no, zkratku, fotografii, portr\u00e9t, podpis, \u017eivotopis a v\u0161echny ostatn\u00ed z\u00e1le\u017eitosti t\u00fdkaj\u00edc\u00ed se talentu (d\u00e1le jen &#8220;B&#8221;) (d\u00e1le jen &#8220;jm\u00e9na atd.&#8221;) pro v\u00fdrobu, prodej, distribuci a propagaci sv\u00fdch produkt\u016f a jin\u00fdch v\u011bc\u00ed, a B se zavazuje k tomuto aktivn\u011b spolupracovat. B d\u00e1le nesm\u00ed b\u011bhem doby trv\u00e1n\u00ed t\u00e9to smlouvy povolit pou\u017eit\u00ed jeho jmen atd. pro v\u00fdrobu, prodej, distribuci produkt\u016f, slu\u017eeb, propaga\u010dn\u00edch materi\u00e1l\u016f a jin\u00fdch v\u011bc\u00ed jin\u00fdmi osobami ne\u017e A nebo osobou ur\u010denou A.<br> 2 Pr\u00e1vo ud\u011blit t\u0159et\u00ed stran\u011b licenci k pou\u017eit\u00ed jmen atd. na produktech (pr\u00e1vo na komercializaci) a pr\u00e1vo na p\u0159\u00edjem poplatk\u016f za pou\u017eit\u00ed budou v\u00fdhradn\u011b p\u0159ipadat A.<br> 3 A nebo osoba ur\u010den\u00e1 A m\u016f\u017ee i po ukon\u010den\u00ed t\u00e9to smlouvy bezplatn\u011b a voln\u011b pou\u017e\u00edvat jm\u00e9na atd. B pro vyu\u017eit\u00ed origin\u00e1ln\u00edch nahr\u00e1vek vyroben\u00fdch b\u011bhem doby trv\u00e1n\u00ed t\u00e9to smlouvy a pro propagaci jejich prodeje atd.<br> \u010cl\u00e1nek \u25cb (P\u0159edchoz\u00ed schv\u00e1len\u00ed)<br> B nesm\u00ed po ukon\u010den\u00ed t\u00e9to smlouvy pou\u017e\u00edvat jm\u00e9na atd. Toto omezen\u00ed v\u0161ak neplat\u00ed, pokud A schv\u00e1l\u00ed pou\u017eit\u00ed jmen atd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_nakladech_na_talentovou_cinnost\"><\/span>Ustanoven\u00ed o n\u00e1kladech na talentovou \u010dinnost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u0159i prov\u00e1d\u011bn\u00ed talentov\u00e9 \u010dinnosti vznikaj\u00ed r\u016fzn\u00e9 n\u00e1klady, jako jsou n\u00e1klady na lekce, n\u00e1klady na kost\u00fdmy, n\u00e1klady na p\u0159esuny atd. Pokud nejsou tyto n\u00e1klady jasn\u011b uvedeny v smlouv\u011b, m\u016f\u017ee doj\u00edt k probl\u00e9m\u016fm ohledn\u011b toho, zda n\u00e1klady nese um\u011bleck\u00e1 agentura nebo talent.<\/p>\n\n\n\n<p>Proto je nutn\u00e9 v smlouv\u011b o exkluzivn\u00edm zastoupen\u00ed talentu jasn\u011b stanovit, kdo nese n\u00e1klady.<\/p>\n\n\n\n<p>A\u010dkoli to, zda n\u00e1klady nese um\u011bleck\u00e1 agentura nebo talent, je rozhodnuto na z\u00e1klad\u011b dohody obou stran, n\u00e1sleduj\u00edc\u00ed ustanoven\u00ed z\u00e1kladn\u011b p\u0159edpokl\u00e1d\u00e1, \u017ee n\u00e1klady nese um\u011bleck\u00e1 agentura.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cb (N\u00e1klady)<br> 1. Strana A nese n\u00e1klady souvisej\u00edc\u00ed s poskytov\u00e1n\u00edm slu\u017eeb, ud\u011blen\u00edm licence atd. na z\u00e1klad\u011b t\u00e9to smlouvy (v\u010detn\u011b n\u00e1klad\u016f na lekce a kost\u00fdmy).<br> 2. V\u0161echny ostatn\u00ed n\u00e1klady nese strana B.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_odmene\"><\/span>Ustanoven\u00ed o odm\u011bn\u011b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z pohledu um\u011bleck\u00fdch agentur je d\u016fle\u017eit\u00e9, jakou odm\u011bnu poskytnout talent\u016fm, zat\u00edmco pro talenty je d\u016fle\u017eit\u00e9, jakou odm\u011bnu mohou o\u010dek\u00e1vat. V p\u0159\u00edpad\u011b, \u017ee se jedn\u00e1 o pen\u00edze, je velk\u00e1 pravd\u011bpodobnost, \u017ee dojde k probl\u00e9m\u016fm, a proto je d\u016fle\u017eit\u00e9 m\u00edt jasn\u011b stanoven\u00fd obsah.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de odm\u011bny, existuj\u00ed r\u016fzn\u00e9 syst\u00e9my, jako je \u010dist\u011b provizn\u00ed syst\u00e9m, pau\u0161\u00e1ln\u00ed odm\u011bna, pau\u0161\u00e1ln\u00ed odm\u011bna plus provize atd. N\u00ed\u017ee uv\u00e1d\u00edme p\u0159\u00edklad ustanoven\u00ed na z\u00e1klad\u011b \u010dist\u011b provizn\u00edho syst\u00e9mu, kter\u00fd je obecn\u011b pova\u017eov\u00e1n za b\u011b\u017en\u00fd v smlouv\u00e1ch o exkluzivn\u00edm zastoupen\u00ed talent\u016f.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cb (Odm\u011bna pro talent)<br> 1 Ve\u0161ker\u00e9 pen\u00edze vyplacen\u00e9 t\u0159et\u00edmi stranami v souvislosti s prac\u00ed talentu (d\u00e1le jen &#8220;tento obrat&#8221;) n\u00e1le\u017e\u00ed stran\u011b A. Pokud je tento obrat vlo\u017een na \u00fa\u010det spravovan\u00fd stranou B nebo na \u00fa\u010det strany B, strana B se zavazuje, \u017ee do jednoho t\u00fddne p\u0159evede celou \u010d\u00e1stku na \u00fa\u010det ur\u010den\u00fd stranou A.<br> 2 Strana A se zavazuje vyplatit stran\u011b B odm\u011bnu uvedenou v p\u0159\u00edloze jako protihodnotu za pr\u00e1ci talentu strany B.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b odm\u011bny m\u016f\u017ee b\u00fdt nejasn\u00e9, jak\u00fd je pod\u00edl um\u011bleck\u00e9 agentury na \u010d\u00e1stce, kterou obdr\u017eela od klienta, a jak\u00fd je pod\u00edl talentu.<\/p>\n\n\n\n<p>Toto ustanoven\u00ed p\u0159edpokl\u00e1d\u00e1, \u017ee dan\u00fd virtu\u00e1ln\u00ed YouTuber\/VTuber se zab\u00fdv\u00e1 takzvan\u00fdmi klienty t\u0159et\u00edch stran. Podrobnosti o smlouv\u00e1ch pro klienty jsou vysv\u011btleny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/virtual-youtuber-clients\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/virtual-youtuber-clients[ja]<\/a><\/p>\n\n\n\n<p>Pokud je talent spokojen\u00fd s v\u00fd\u0161\u00ed odm\u011bny, je nepravd\u011bpodobn\u00e9, \u017ee by do\u0161lo k probl\u00e9m\u016fm t\u00fdkaj\u00edc\u00edm se odm\u011bny. Nicm\u00e9n\u011b, pokud je odm\u011bna talentu extr\u00e9mn\u011b n\u00edzk\u00e1, m\u016f\u017ee to v\u00e9st k probl\u00e9m\u016fm. Proto je mo\u017en\u00e9 zv\u00e1\u017eit metodu, kter\u00e1 v individu\u00e1ln\u00ed smlouv\u011b jasn\u011b uv\u00e1d\u00ed, kolik um\u011bleck\u00e1 agentura obdr\u017eela od klienta a kolik z t\u00e9to \u010d\u00e1stky vyplatila talentu jako odm\u011bnu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_exkluzivite\"><\/span>Ustanoven\u00ed o exkluzivit\u011b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ustanoven\u00ed o exkluzivit\u011b je velmi d\u016fle\u017eitou sou\u010d\u00e1st\u00ed smlouvy o exkluzivn\u00edm zastoupen\u00ed talentu. Pokud je exkluzivita uzn\u00e1na, talent, kter\u00fd je \u010dlenem um\u011bleck\u00e9 agentury, m\u016f\u017ee prov\u00e1d\u011bt sv\u00e9 aktivity pouze prost\u0159ednictv\u00edm agentury, ke kter\u00e9 pat\u0159\u00ed. Talent nem\u016f\u017ee prov\u00e1d\u011bt sv\u00e9 aktivity prost\u0159ednictv\u00edm jin\u00e9 um\u011bleck\u00e9 agentury nebo bez zprost\u0159edkov\u00e1n\u00ed um\u011bleck\u00e9 agentury.<\/p>\n\n\n\n<p>Pro um\u011bleckou agenturu m\u016f\u017ee b\u00fdt probl\u00e9m, pokud talent, na kter\u00e9m agentura vynalo\u017eila \u010das, \u00fasil\u00ed a n\u00e1klady na management, za\u010dne pracovat prost\u0159ednictv\u00edm jin\u00e9 um\u011bleck\u00e9 agentury nebo bez zprost\u0159edkov\u00e1n\u00ed um\u011bleck\u00e9 agentury. V takov\u00e9m p\u0159\u00edpad\u011b by agentura nemohla o\u010dek\u00e1vat t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd zisk.<\/p>\n\n\n\n<p>Proto je pro um\u011bleckou agenturu nezbytn\u00e9 uv\u00e9st ustanoven\u00ed o exkluzivit\u011b. Konkr\u00e9tn\u011b m\u016f\u017ee b\u00fdt uvedeno n\u00e1sleduj\u00edc\u00ed ustanoven\u00ed:<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cb (Exkluzivita)<br>B\u011bhem platnosti t\u00e9to smlouvy se zavazuje prov\u00e1d\u011bt talentov\u00e9 slu\u017eby, jak je stanoveno v \u010dl\u00e1nku \u25cb, pouze pro A a nesm\u00ed je prov\u00e1d\u011bt pro sebe nebo pro t\u0159et\u00ed stranu jinou ne\u017e A.<\/p>\n\n\n\n<p>Ustanoven\u00ed o exkluzivit\u011b je \u010dasto zdrojem spor\u016f mezi um\u011bleckou agenturou a talentem. Aby se p\u0159ede\u0161lo vzniku probl\u00e9m\u016f, je nezbytn\u00e9, aby um\u011bleck\u00e1 agentura dostate\u010dn\u011b vysv\u011btlila talentu ustanoven\u00ed o exkluzivit\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dulezite_ustanoveni_ve_smlouvach_pro_virtualni_YouTubery_%E2%80%93_VTubery\"><\/span>D\u016fle\u017eit\u00e9 ustanoven\u00ed ve smlouv\u00e1ch pro virtu\u00e1ln\u00ed YouTubery &#8211; VTubery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2019\/08\/shutterstock_707776618-1024x545.jpg\" alt=\"\" class=\"wp-image-4032\" \/><figcaption class=\"wp-element-caption\"> Co je to smlouva t\u00fdkaj\u00edc\u00ed se ochrann\u00fdch zn\u00e1mek a licenc\u00ed postav pou\u017e\u00edvan\u00fdch jako virtu\u00e1ln\u00ed YouTuber &#8211; VTuber?<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_nazvu_postav_a_umeleckych_jmen\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se n\u00e1zv\u016f postav a um\u011bleck\u00fdch jmen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Charakteristick\u00fdm rysem n\u00e1zv\u016f postav a um\u011bleck\u00fdch jmen pou\u017e\u00edvan\u00fdch jako virtu\u00e1ln\u00ed YouTuber &#8211; VTuber je, \u017ee na rozd\u00edl od fyzick\u00fdch osob mohou b\u00fdt registrov\u00e1ny jako obchodn\u00ed zna\u010dky. Pokud je n\u00e1zev postavy nebo um\u011bleck\u00e9 jm\u00e9no registrov\u00e1no jako obchodn\u00ed zna\u010dka, nikdo jin\u00fd ne\u017e dr\u017eitel obchodn\u00ed zna\u010dky nem\u016f\u017ee pou\u017e\u00edvat n\u00e1zev postavy nebo um\u011bleck\u00e9 jm\u00e9no ve stejn\u00e9 kategorii jako je registrovan\u00e1 obchodn\u00ed zna\u010dka. Proto je nezbytn\u00e9 registrovat n\u00e1zvy postav a um\u011bleck\u00e1 jm\u00e9na pou\u017e\u00edvan\u00e1 jako virtu\u00e1ln\u00ed YouTuber &#8211; VTuber jako obchodn\u00ed zna\u010dky, ale jako dal\u0161\u00ed probl\u00e9m je t\u0159eba jasn\u011b ur\u010dit p\u0159\u00edslu\u0161nost obchodn\u00ed zna\u010dky a v p\u0159\u00edpad\u011b pot\u0159eby uv\u00e9st ustanoven\u00ed o licenci obchodn\u00ed zna\u010dky v smlouv\u011b.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de virtu\u00e1ln\u00edch YouTuber\u016f &#8211; VTuber\u016f, je b\u011b\u017en\u00e9, \u017ee mana\u017eersk\u00e1 kancel\u00e1\u0159 vlastn\u00ed obchodn\u00ed zna\u010dku a poskytuje licenci k obchodn\u00ed zna\u010dce virtu\u00e1ln\u00edmu YouTuberovi &#8211; VTuberovi. Ustanoven\u00ed o licenci k obchodn\u00ed zna\u010dce vy\u017eaduj\u00ed pe\u010dliv\u00e9 prozkoum\u00e1n\u00ed obsahu, proto\u017ee je t\u0159eba zv\u00e1\u017eit mnoho ot\u00e1zek, jako je rozsah, v jak\u00e9m je povoleno pou\u017eit\u00ed obchodn\u00ed zna\u010dky, jak\u00fd bude zp\u016fsob platby a v\u00fd\u0161e licen\u010dn\u00edch poplatk\u016f, a za jak\u00fdch okolnost\u00ed je mo\u017en\u00e9 licen\u010dn\u00ed smlouvu zru\u0161it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_autorskych_pravech_na_obrazky_a_videa_postav\"><\/span>Ustanoven\u00ed o autorsk\u00fdch pr\u00e1vech na obr\u00e1zky a videa postav<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Krom\u011b pr\u00e1v k ochrann\u00fdm zn\u00e1mk\u00e1m existuj\u00ed tak\u00e9 autorsk\u00e1 pr\u00e1va na postavy virtu\u00e1ln\u00edch YouTuber\u016f, tzv. VTuber\u016f. Na rozd\u00edl od pr\u00e1v k ochrann\u00fdm zn\u00e1mk\u00e1m, autorsk\u00e1 pr\u00e1va nevy\u017eaduj\u00ed \u017e\u00e1dnou registraci nebo \u017e\u00e1dost, a jsou obecn\u011b p\u0159izn\u00e1na osob\u011b, kter\u00e1 vytvo\u0159ila d\u00edlo, v okam\u017eiku jeho vytvo\u0159en\u00ed. Co se t\u00fd\u010de autorsk\u00fdch pr\u00e1v na postavy VTuber\u016f, m\u016f\u017eeme se setkat s dv\u011bma situacemi: autorsk\u00e1 pr\u00e1va mohou b\u00fdt p\u0159i\u0159azena managementov\u00e9 spole\u010dnosti v okam\u017eiku vzniku, nebo mohou b\u00fdt p\u0159i\u0159azena VTuberovi.<\/p>\n\n\n\n<p>Pokud jsou autorsk\u00e1 pr\u00e1va p\u0159i\u0159azena managementov\u00e9 spole\u010dnosti v okam\u017eiku vzniku, stejn\u011b jako u pr\u00e1v k ochrann\u00fdm zn\u00e1mk\u00e1m, managementov\u00e1 spole\u010dnost poskytne VTuberovi licenci. Tento p\u0159\u00edstup je podobn\u00fd tomu, jak se \u0159e\u0161\u00ed pr\u00e1va k ochrann\u00fdm zn\u00e1mk\u00e1m.<\/p>\n\n\n\n<p>Na druhou stranu, pokud jsou autorsk\u00e1 pr\u00e1va p\u0159i\u0159azena VTuberovi v okam\u017eiku vzniku, managementov\u00e1 spole\u010dnost mus\u00ed z\u00edskat p\u0159evod autorsk\u00fdch pr\u00e1v od VTubera. Pokud by autorsk\u00e1 pr\u00e1va na postavu z\u016fstala u VTubera, VTuber by mohl postavu voln\u011b pou\u017e\u00edvat, co\u017e by managementovou spole\u010dnost p\u0159ivedlo do situace, kdy by nebyla schopna \u0159\u00e1dn\u011b \u0159\u00eddit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maji_%E2%80%9Cpostavy%E2%80%9D_autorska_prava\"><\/span>Maj\u00ed &#8220;postavy&#8221; autorsk\u00e1 pr\u00e1va?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Av\u0161ak, u postav je st\u00e1le spor o tom, zda jsou v\u016fbec uzn\u00e1v\u00e1ny jako autorsk\u00e1 d\u00edla.<\/p>\n\n\n\n<p>V preceden\u010dn\u00edm p\u0159\u00edpadu (nejvy\u0161\u0161\u00ed soud, 17. \u010dervence 1997 (rok 1997 podle gregori\u00e1nsk\u00e9ho kalend\u00e1\u0159e), Sb\u00edrka rozhodnut\u00ed a stanovisek, svazek 51, \u010d\u00edslo 6, strana 2714) bylo rozhodnuto, \u017ee takzvan\u00e9 postavy v mang\u00e1ch, kter\u00e9 jsou opakovan\u011b kresleny s ur\u010dit\u00fdmi jm\u00e9ny, vzhledem, rol\u00ed atd., nejsou pova\u017eov\u00e1ny za autorsk\u00e1 d\u00edla. Podle tohoto preceden\u010dn\u00edho p\u0159\u00edpadu se m\u016f\u017ee zd\u00e1t, \u017ee na samotn\u00e9 postavy se autorsk\u00e1 pr\u00e1va nevztahuj\u00ed. Proto, pokud uva\u017eujeme o p\u0159evodu autorsk\u00fdch pr\u00e1v na postavu, nesta\u010d\u00ed p\u0159ev\u00e9st abstraktn\u00ed postavu samotnou, pouze konkr\u00e9tn\u00ed autorsk\u00e1 d\u00edla mohou b\u00fdt p\u0159edm\u011btem p\u0159evodu autorsk\u00fdch pr\u00e1v.<\/p>\n\n\n\n<p>Proto, aby managementov\u00e1 agentura p\u0159evzala v\u0161echna autorsk\u00e1 pr\u00e1va na postavu od virtu\u00e1ln\u00edho YouTubera\/VTubera, kter\u00fd vlastn\u00ed autorsk\u00e1 pr\u00e1va na postavu, je nutn\u00e9 v smlouv\u011b konkr\u00e9tn\u011b ur\u010dit autorsk\u00e1 d\u00edla.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b je t\u0159eba ustanoven\u00ed o p\u0159evodu autorsk\u00fdch pr\u00e1v uv\u00e9st n\u00e1sleduj\u00edc\u00ed dv\u011b v\u011bci:<\/p>\n\n\n\n<ol>\n<li>Obsah t\u00fdkaj\u00edc\u00ed se p\u0159evodu pr\u00e1v na v\u011bci, kter\u00e9 ji\u017e byly nakresleny jako ilustrace, videa a obr\u00e1zky atd. a byly zhmotn\u011bny jako autorsk\u00e1 d\u00edla (p\u0159evod v\u0161ech dosavadn\u00edch autorsk\u00fdch pr\u00e1v)<\/li>\n\n\n\n<li>Obsah t\u00fdkaj\u00edc\u00ed se p\u0159evodu pr\u00e1v na v\u011bci, kter\u00e9 budou v budoucnu nakresleny jako ilustrace, videa a obr\u00e1zky atd. a budou vytvo\u0159eny jako autorsk\u00e1 d\u00edla (p\u0159evod v\u0161ech budouc\u00edch autorsk\u00fdch pr\u00e1v)<\/li>\n<\/ol>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek (P\u0159evod autorsk\u00fdch pr\u00e1v)<br>Beta p\u0159ev\u00e1d\u00ed na Alfa v\u0161echna autorsk\u00e1 pr\u00e1va (v\u010detn\u011b pr\u00e1va na rozmno\u017eov\u00e1n\u00ed, vys\u00edl\u00e1n\u00ed, p\u0159eklad, filmovou adaptaci, pr\u00e1va na vyu\u017eit\u00ed sekund\u00e1rn\u00edch autorsk\u00fdch d\u011bl vych\u00e1zej\u00edc\u00edch z tohoto autorsk\u00e9ho d\u00edla atd., v\u010detn\u011b pr\u00e1v stanoven\u00fdch v \u010dl\u00e1nc\u00edch 27 a 28 Japonsk\u00e9ho z\u00e1kona o autorsk\u00fdch pr\u00e1vech, ale neomezen\u011b na n\u011b, d\u00e1le jen &#8220;tato autorsk\u00e1 pr\u00e1va&#8221;) na sv\u00e9 autorsk\u00e9 d\u00edlo &#8220;XX&#8221; (d\u00e1le jen &#8220;toto autorsk\u00e9 d\u00edlo&#8221;) k datu uzav\u0159en\u00ed t\u00e9to smlouvy a na autorsk\u00e1 pr\u00e1va na sv\u00e1 autorsk\u00e1 d\u00edla, kter\u00e1 Beta vytvo\u0159\u00ed b\u011bhem platnosti t\u00e9to smlouvy v souvislosti s touto smlouvou, a Alfa tato pr\u00e1va p\u0159ij\u00edm\u00e1.<\/p>\n\n\n\n<p>T\u00edm, \u017ee se tyto informace zaznamenaj\u00ed do smlouvy, autorsk\u00e1 pr\u00e1va na ilustrace atd., kter\u00e9 virtu\u00e1ln\u00ed YouTuber\/VTuber zve\u0159ejnil nap\u0159\u00edklad na soci\u00e1ln\u00edch s\u00edt\u00edch jako Twitter nebo Instagram b\u011bhem platnosti smlouvy, p\u0159ech\u00e1zej\u00ed na managementovou agenturu.<\/p>\n\n\n\n<p>Je velmi d\u016fle\u017eit\u00e9 m\u00edt takov\u00e9 ustanoven\u00ed, proto\u017ee virtu\u00e1ln\u00ed YouTuber\/VTuber m\u016f\u017ee b\u00fdt p\u0159edm\u011btem prodeje nebo p\u0159evodu podnik\u00e1n\u00ed. Virtu\u00e1ln\u00ed YouTuber\/VTuber m\u016f\u017ee b\u00fdt p\u0159edm\u011btem f\u00faz\u00ed a akvizic. Podrobn\u011bji o tomto t\u00e9matu diskutujeme v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/virtual-youtuber-ma\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/virtual-youtuber-ma[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_konkretnich_povinnosti_virtualnich_YouTuberu_a_VTuberu\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se konkr\u00e9tn\u00edch povinnost\u00ed virtu\u00e1ln\u00edch YouTuber\u016f a VTuber\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1kladn\u00ed povinnost\u00ed virtu\u00e1ln\u00edch YouTuber\u016f a VTuber\u016f je, v souladu s obsahem smlouvy s mana\u017eerskou spole\u010dnost\u00ed, prov\u00e1d\u011bt nat\u00e1\u010den\u00ed a \u00fapravy vide\u00ed a jejich n\u00e1sledn\u00e9 vys\u00edl\u00e1n\u00ed. Nicm\u00e9n\u011b, i kdy\u017e je design postavy pro virtu\u00e1ln\u00ed YouTubery a VTubery d\u016fle\u017eit\u00fd, vzhledem k charakteru vys\u00edl\u00e1n\u00ed vide\u00ed m\u00e1 obraz postavy velmi d\u016fle\u017eit\u00fd v\u00fdznam.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud mana\u017eersk\u00e1 kancel\u00e1\u0159 chce vychovat postavu s \u010dist\u00fdm a roztomil\u00fdm obrazem zam\u011b\u0159en\u00fdm na d\u011bti, ale virtu\u00e1ln\u00ed YouTuber nebo VTuber vys\u00edl\u00e1 video, kter\u00e9 by mohlo m\u00edt \u0161patn\u00fd vliv na d\u011bti, nebo p\u00ed\u0161e na soci\u00e1ln\u00edch s\u00edt\u00edch tak, \u017ee by mohlo naru\u0161it obraz postavy, hodnota postavy by klesla. Proto je t\u0159eba, aby virtu\u00e1ln\u00ed YouTuber a VTuber chr\u00e1nili obraz sv\u00e9 postavy. Proto je d\u016fle\u017eit\u00e9 uv\u00e9st v smlouv\u011b ustanoven\u00ed, \u017ee virtu\u00e1ln\u00ed YouTuber a VTuber by m\u011bli vynalo\u017eit ve\u0161kerou p\u00e9\u010di dobr\u00e9ho spr\u00e1vce a z\u00e1rove\u0148 zak\u00e1zat jak\u00e9koliv jedn\u00e1n\u00ed, kter\u00e9 by mohlo po\u0161kodit obraz postavy. Nav\u00edc, jednou naru\u0161en\u00fd obraz postavy je velmi t\u011b\u017ek\u00e9 obnovit.<\/p>\n\n\n\n<p>Proto, aby se zabr\u00e1nilo jak\u00e9mukoliv jedn\u00e1n\u00ed ze strany virtu\u00e1ln\u00edch YouTuber\u016f a VTuber\u016f, kter\u00e9 by mohlo naru\u0161it obraz postavy, je vhodn\u00e9 konkr\u00e9tn\u011b stanovit, \u017ee pokud virtu\u00e1ln\u00ed YouTuber nebo VTuber provede jak\u00e9koliv jedn\u00e1n\u00ed, kter\u00e9 by mohlo naru\u0161it obraz postavy, bude m\u00edt povinnost nahradit \u0161kodu a stanovit konkr\u00e9tn\u00ed \u010d\u00e1stku od\u0161kodn\u011bn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_zachovani_tajnosti\"><\/span>Ustanoven\u00ed o zachov\u00e1n\u00ed tajnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak bylo uvedeno v\u00fd\u0161e, v p\u0159\u00edpad\u011b postav ve virtu\u00e1ln\u00edch YouTuberech a VTuberech je obraz postavy velmi d\u016fle\u017eit\u00fd. Proto je \u010dasto utajeno, kdo je hlasov\u00fdm hercem postavy, kdo je zodpov\u011bdn\u00fd za pohyb a podobn\u00e9 informace.<\/p>\n\n\n\n<p>Z tohoto d\u016fvodu je t\u0159eba do ustanoven\u00ed o zachov\u00e1n\u00ed tajnosti zahrnout nejen obecn\u00e9 povinnosti t\u00fdkaj\u00edc\u00ed se zachov\u00e1n\u00ed tajnosti, ale tak\u00e9 n\u00e1sleduj\u00edc\u00ed obsah. T\u00edm, \u017ee se zahrne n\u00e1sleduj\u00edc\u00ed obsah, lze zabr\u00e1nit tomu, aby informace o postav\u011b unikly k div\u00e1k\u016fm, a chr\u00e1nit tak obraz postavy.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cb (Tajn\u00e9 informace)<br>Informace v r\u00e1mci t\u00e9to smlouvy zahrnuj\u00ed ve\u0161ker\u00e9 informace, kter\u00e9 byly odhaleny stran\u011b A stran\u011b B v souvislosti s touto z\u00e1le\u017eitost\u00ed, a\u0165 u\u017e p\u00edsemn\u011b, \u00fastn\u011b nebo prost\u0159ednictv\u00edm p\u0159edm\u011bt\u016f, v\u010detn\u011b ve\u0161ker\u00fdch informac\u00ed t\u00fdkaj\u00edc\u00edch se tvorby obrazu postavy, jako je skute\u010dnost uzav\u0159en\u00ed t\u00e9to smlouvy mezi stranou A a stranou B a skute\u010dnost, \u017ee strana B poskytuje tuto slu\u017ebu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00fd\u0161e jsme diskutovali o klauzul\u00edch, kter\u00e9 lze pova\u017eovat za podobn\u00e9 v smlouv\u00e1ch pro virtu\u00e1ln\u00ed YouTubery &#8211; VTubery, stejn\u011b jako v smlouv\u00e1ch pro \u010dleny agentur virtu\u00e1ln\u00edch YouTuber\u016f &#8211; VTuber\u016f. Smlouvy mezi mana\u017eersk\u00fdmi agenturami a virtu\u00e1ln\u00edmi YouTubery &#8211; VTubery jsou nov\u00fdm typem smlouvy, kter\u00fd se objevil v posledn\u00edch letech, a je tedy nezbytn\u00e9 vytvo\u0159it smlouvu s pe\u010dliv\u011b formulovan\u00fdm obsahem, aby se p\u0159ede\u0161lo probl\u00e9m\u016fm.<\/p>\n\n\n\n<p>Obzvl\u00e1\u0161t\u011b v p\u0159\u00edpad\u011b virtu\u00e1ln\u00edch YouTuber\u016f &#8211; VTuber\u016f je d\u016fle\u017eit\u00e9, aby mana\u017eersk\u00e9 agentury spr\u00e1vn\u011b spravovaly pr\u00e1va na ochrann\u00e9 zn\u00e1mky a autorsk\u00e1 pr\u00e1va. Krom\u011b spr\u00e1vn\u00e9ho z\u00e1pisu obsahu smlouvy je tedy tak\u00e9 d\u016fle\u017eit\u00e9 vytvo\u0159it syst\u00e9m pro pe\u010dlivou spr\u00e1vu pr\u00e1v na ochrann\u00e9 zn\u00e1mky a autorsk\u00e1 pr\u00e1va. <br><\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b virtu\u00e1ln\u00edch YouTuber\u016f &#8211; VTuber\u016f existuje v dne\u0161n\u00ed internetov\u00e9 spole\u010dnosti mo\u017enost, \u017ee se mohou st\u00e1t okam\u017eit\u011b slavn\u00fdmi d\u00edky takzvan\u00e9mu &#8220;buzzu&#8221;. Je tedy d\u016fle\u017eit\u00e9 uzav\u0159\u00edt pe\u010dliv\u011b formulovanou smlouvu co nejd\u0159\u00edve, aby bylo mo\u017en\u00e9 se p\u0159ipravit na takovou situaci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolis je pr\u00e1vn\u00ed kancel\u00e1\u0159 s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va.<\/p>\n\n\n\n<p>V posledn\u00ed dob\u011b se mezi YouTubery a VTubery rychle zvy\u0161uje pot\u0159eba pr\u00e1vn\u00ed kontroly, jako je pr\u00e1vo na obraz, autorsk\u00e9 pr\u00e1vo a regulace reklamy, p\u0159i provozov\u00e1n\u00ed kan\u00e1l\u016f.<\/p>\n\n\n\n<p>Je tak\u00e9 nezbytn\u00e9 pe\u010dliv\u011b se p\u0159ipravit p\u0159edem na probl\u00e9my t\u00fdkaj\u00edc\u00ed se smluv. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n<figure class=\"is-type-wp-embed\">\n<div>youtuberlaw<\/div>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Od roku 2017 (Heisei 29) se rychle zvy\u0161uje z\u00e1jem o povol\u00e1n\u00ed zvan\u00e9 virtu\u00e1ln\u00ed YouTuber, neboli VTuber. Virtu\u00e1ln\u00ed YouTuber, VTuber, je postava vytvo\u0159en\u00e1 technologi\u00ed motion capture, kter\u00e1 nahrazuje YouTub [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,43],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60960"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60960"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60960\/revisions"}],"predecessor-version":[{"id":62495,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60960\/revisions\/62495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/62471"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}