{"id":60971,"date":"2023-12-08T20:23:35","date_gmt":"2023-12-08T11:23:35","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60971"},"modified":"2025-12-12T12:34:58","modified_gmt":"2025-12-12T03:34:58","slug":"listing-ads","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/listing-ads","title":{"rendered":"Naru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek v reklam\u00e1ch s v\u00fd\u010dtem a mo\u017enost po\u017eadavku na odstran\u011bn\u00ed"},"content":{"rendered":"\n<p>Listingov\u00e1 reklama se stala standardem internetov\u00e9 reklamy, proto\u017ee umo\u017e\u0148uje vybrat kl\u00ed\u010dov\u00e1 slova pro zve\u0159ejn\u011bn\u00ed reklamy a p\u0159esn\u011b c\u00edlit na u\u017eivatele s vysokou n\u00e1kupn\u00ed touhou po slu\u017eb\u00e1ch nebo produktech. B\u011b\u017en\u00fdm postupem je, pokud m\u00e1te registrovanou ochrannou zn\u00e1mku pro n\u00e1zev va\u0161\u00ed spole\u010dnosti, slu\u017eby nebo produktu, pou\u017e\u00edt tuto ochrannou zn\u00e1mku pro vytvo\u0159en\u00ed listingov\u00e9 reklamy. Nap\u0159\u00edklad, pokud spole\u010dnost A poskytuje slu\u017ebu sledov\u00e1n\u00ed reputa\u010dn\u00edch rizik B a m\u00e1 registrovanou ochrannou zn\u00e1mku pro n\u00e1zev spole\u010dnosti A a n\u00e1zev slu\u017eby B, mohou vytvo\u0159it reklamy jako &#8220;Pokud jde o sledov\u00e1n\u00ed reputa\u010dn\u00edch rizik, vyberte si spole\u010dnost A!&#8221; nebo &#8220;Pokud jde o sledov\u00e1n\u00ed reputa\u010dn\u00edch rizik, vyberte si B!&#8221;<\/p>\n\n\n\n<p>Ale v p\u0159\u00edpad\u011b listingov\u00fdch reklam se mohou objevit i reklamy s odli\u0161n\u00fdmi texty. Nap\u0159\u00edklad, spole\u010dnost C, kter\u00e1 nem\u00e1 nic spole\u010dn\u00e9ho se spole\u010dnost\u00ed A, m\u016f\u017ee vytvo\u0159it reklamy jako &#8220;Pokud jde o sledov\u00e1n\u00ed reputa\u010dn\u00edch rizik, vyberte si spole\u010dnost C m\u00edsto spole\u010dnosti A!&#8221; nebo &#8220;Sledov\u00e1n\u00ed reputa\u010dn\u00edch rizik spole\u010dnosti C je levn\u011bj\u0161\u00ed ne\u017e B!&#8221; Pokud jsou n\u00e1zev spole\u010dnosti A a slu\u017eba B zn\u00e1m\u00e9, m\u011blo by b\u00fdt mnoho u\u017eivatel\u016f, kte\u0159\u00ed je vyhled\u00e1vaj\u00ed. Tyto reklamy jsou zam\u011b\u0159eny na p\u0159il\u00e1k\u00e1n\u00ed t\u011bchto u\u017eivatel\u016f k spole\u010dnosti C.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b vedouc\u00edch pracovn\u00edk\u016f velk\u00fdch spole\u010dnost\u00ed, jako jsou ve\u0159ejn\u011b obchodovan\u00e9 spole\u010dnosti, mohli jste se setkat s p\u0159\u00edpadem, kdy se zobraz\u00ed reklama jin\u00e9 spole\u010dnosti, kter\u00e1 pou\u017e\u00edv\u00e1 va\u0161i registrovanou ochrannou zn\u00e1mku (n\u00e1zev spole\u010dnosti, n\u00e1zev produktu, n\u00e1zev slu\u017eby atd.), kdy\u017e vyhled\u00e1v\u00e1te sv\u00e9 slu\u017eby nebo produkty na vyhled\u00e1va\u010di.<\/p>\n\n\n\n<p>V takov\u00e9m p\u0159\u00edpad\u011b v\u00e1m p\u0159edstav\u00edme, jak\u00e9 opat\u0159en\u00ed m\u016f\u017eete podniknout.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/#Co_je_to_reklama_v_seznamu\" title=\" Co je to reklama v seznamu \"> Co je to reklama v seznamu <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/#Problemy_s_ochrannymi_znamkami_v_reklamach_typu_listing\" title=\"Probl\u00e9my s ochrann\u00fdmi zn\u00e1mkami v reklam\u00e1ch typu listing\">Probl\u00e9my s ochrann\u00fdmi zn\u00e1mkami v reklam\u00e1ch typu listing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/#Ochranna_znamka_je_pouzita_jako_%E2%80%9Cklicove_slovo%E2%80%9D\" title=\"Ochrann\u00e1 zn\u00e1mka je pou\u017eita jako &#8220;kl\u00ed\u010dov\u00e9 slovo&#8221;\">Ochrann\u00e1 zn\u00e1mka je pou\u017eita jako &#8220;kl\u00ed\u010dov\u00e9 slovo&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/#Ochranna_znamka_je_pouzita_v_%E2%80%9Creklamnim_textu%E2%80%9D\" title=\"Ochrann\u00e1 zn\u00e1mka je pou\u017eita v &#8220;reklamn\u00edm textu&#8221;\">Ochrann\u00e1 zn\u00e1mka je pou\u017eita v &#8220;reklamn\u00edm textu&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/#Jak_podat_navrh_na_poruseni_ochranne_znamky\" title=\" Jak podat n\u00e1vrh na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky \"> Jak podat n\u00e1vrh na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky <\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/#V_pripade_Google_AdWords\" title=\" V p\u0159\u00edpad\u011b Google AdWords \"> V p\u0159\u00edpad\u011b Google AdWords <\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/#Konkretni_inzerent\" title=\" Konkr\u00e9tn\u00ed inzerent \"> Konkr\u00e9tn\u00ed inzerent <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/#Vsichni_inzerenti\" title=\" V\u0161ichni inzerenti \"> V\u0161ichni inzerenti <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/#V_pripade_Yahoo_Promotion\" title=\" V p\u0159\u00edpad\u011b Yahoo! Promotion \"> V p\u0159\u00edpad\u011b Yahoo! Promotion <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/#Co_delat_kdyz_narazite_na_reklamu_porusujici_vase_ochranne_znamky\" title=\"Co d\u011blat, kdy\u017e naraz\u00edte na reklamu poru\u0161uj\u00edc\u00ed va\u0161e ochrann\u00e9 zn\u00e1mky\">Co d\u011blat, kdy\u017e naraz\u00edte na reklamu poru\u0161uj\u00edc\u00ed va\u0161e ochrann\u00e9 zn\u00e1mky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/#Uvod_do_opatreni_nasi_kancelare\" title=\"\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_reklama_v_seznamu\"><\/span> Co je to reklama v seznamu <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> Reklama v seznamu je reklama, kter\u00e1 se zobrazuje v souladu s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Kdy\u017e u\u017eivatel vyhled\u00e1v\u00e1 relevantn\u00ed kl\u00ed\u010dov\u00e1 slova, tedy kdy\u017e m\u00e1 vysok\u00fd z\u00e1jem o dan\u00e9 kl\u00ed\u010dov\u00e9 slovo, zobraz\u00ed se reklama, co\u017e je velmi efektivn\u00ed. P\u0159\u00edklady reklam v seznamu zahrnuj\u00ed Google AdWords a Yahoo! Promotion. <\/p>\n\n\n\n<p> Reklama v seznamu je zve\u0159ejn\u011bna po nastaven\u00ed, jak\u00fd &#8216;reklamn\u00ed text&#8217; se m\u00e1 zobrazit, kdy\u017e u\u017eivatel vyhled\u00e1v\u00e1 v vyhled\u00e1va\u010di pomoc\u00ed jak\u00e9hokoli &#8216;kl\u00ed\u010dov\u00e9ho slova&#8217;. Nap\u0159\u00edklad, pokud chcete zobrazit &#8216;reklamn\u00ed text&#8217; jako &#8216;Pokud jde o \u0159e\u0161en\u00ed \u0161kod na pov\u011bsti, obra\u0165te se na spole\u010dnost A!&#8217; kdy\u017e je provedeno vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed &#8216;kl\u00ed\u010dov\u00e9ho slova&#8217; &#8216;ur\u00e1\u017eka na cti&#8217;. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problemy_s_ochrannymi_znamkami_v_reklamach_typu_listing\"><\/span>Probl\u00e9my s ochrann\u00fdmi zn\u00e1mkami v reklam\u00e1ch typu listing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>U reklam typu listing mohou nastat n\u00e1sleduj\u00edc\u00ed dva probl\u00e9my s ochrann\u00fdmi zn\u00e1mkami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ochranna_znamka_je_pouzita_jako_%E2%80%9Cklicove_slovo%E2%80%9D\"><\/span>Ochrann\u00e1 zn\u00e1mka je pou\u017eita jako &#8220;kl\u00ed\u010dov\u00e9 slovo&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jedn\u00e1 se o p\u0159\u00edpady, kdy jin\u00e1 spole\u010dnost provede nab\u00eddku a vyd\u00e1n\u00ed pomoc\u00ed kl\u00ed\u010dov\u00fdch slov, kter\u00e1 jsou registrov\u00e1na jako ochrann\u00e9 zn\u00e1mky, a kdy\u017e jsou tato kl\u00ed\u010dov\u00e1 slova vyhled\u00e1na, zobraz\u00ed se reklama jin\u00e9 spole\u010dnosti jako v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed. I kdy\u017e hled\u00e1te podle n\u00e1zvu va\u0161\u00ed spole\u010dnosti nebo n\u00e1zvu produktu, m\u016f\u017ee se st\u00e1t, \u017ee reklama jin\u00e9 spole\u010dnosti se zobraz\u00ed v\u00fd\u0161e ne\u017e va\u0161e reklama.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ochranna_znamka_je_pouzita_v_%E2%80%9Creklamnim_textu%E2%80%9D\"><\/span>Ochrann\u00e1 zn\u00e1mka je pou\u017eita v &#8220;reklamn\u00edm textu&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jedn\u00e1 se o p\u0159\u00edpady, kdy se n\u00e1zvy spole\u010dnost\u00ed nebo n\u00e1zvy produkt\u016f, kter\u00e9 jsou ji\u017e registrov\u00e1ny jako ochrann\u00e9 zn\u00e1mky, zobrazuj\u00ed v textu reklamy. Nap\u0159\u00edklad, pokud spole\u010dnost A m\u00e1 registrovanou ochrannou zn\u00e1mku pro n\u00e1zev produktu B a konkuren\u010dn\u00ed spole\u010dnost C vyd\u00e1 reklamn\u00ed text, kter\u00fd \u0159\u00edk\u00e1, \u017ee &#8220;Slu\u017eba dohledu nad pov\u011bst\u00ed spole\u010dnosti C je levn\u011bj\u0161\u00ed ne\u017e B!&#8221;<\/p>\n\n\n\n<p>Proto\u017ee se jedn\u00e1 o pou\u017eit\u00ed \u0159et\u011bzce &#8220;B&#8221;, na kter\u00fd spole\u010dnost A m\u00e1 ochrannou zn\u00e1mku, bez z\u00edsk\u00e1n\u00ed povolen\u00ed od spole\u010dnosti A, spole\u010dnost A m\u016f\u017ee tvrdit, \u017ee je to pr\u00e1vn\u011b nez\u00e1konn\u00e9. V tomto p\u0159\u00edpad\u011b m\u016f\u017eete omezit pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov registrovan\u00fdch jako ochrann\u00e9 zn\u00e1mky v reklam\u00e1ch jin\u00fdch spole\u010dnost\u00ed t\u00edm, \u017ee pod\u00e1te n\u00e1vrh na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky u Google, pokud jde o Google AdWords, nebo u Yahoo! JAPAN, pokud jde o Yahoo! Promotion.<\/p>\n\n\n\n<p>Je v\u0161ak t\u0159eba poznamenat, \u017ee to, co m\u016f\u017ee dr\u017eitel ochrann\u00e9 zn\u00e1mky po\u017eadovat, je pouze z\u00e1kaz &#8220;pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky&#8221; ciz\u00edmi osobami. I kdy\u017e m\u00e1te ochrannou zn\u00e1mku na ur\u010dit\u00e9 slovo, nem\u016f\u017eete zak\u00e1zat v\u0161eobecn\u00e9 pou\u017eit\u00ed tohoto slova, a to, co m\u016f\u017eete zak\u00e1zat, je pouze ur\u010dit\u00fd zp\u016fsob pou\u017eit\u00ed (naz\u00fdv\u00e1 se &#8220;pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky&#8221;).<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/trademark-infringement-cases-illegalityjudgment\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/trademark-infringement-cases-illegalityjudgment[ja]<\/a><\/p>\n\n\n\n<p>Toto rozhodnut\u00ed je velmi odborn\u00e9, tak\u017ee doporu\u010dujeme konzultovat s odborn\u00edkem na du\u0161evn\u00ed vlastnictv\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_podat_navrh_na_poruseni_ochranne_znamky\"><\/span> Jak podat n\u00e1vrh na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"V_pripade_Google_AdWords\"><\/span> V p\u0159\u00edpad\u011b Google AdWords <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> Pokud chcete podat n\u00e1vrh na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky proti Google AdWords, budete muset podat \u017e\u00e1dost z \u201eOchrann\u00e9 zn\u00e1mky Google\u201c. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2019\/05\/ss-3.png\" alt=\"Ochrann\u00e1 zn\u00e1mka Google\" class=\"wp-image-881\" \/><figcaption class=\"wp-element-caption\"> <br><a href=\"https:\/\/support.google.com\/websearch\/contact\/g_trademark\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/websearch\/contact\/g_trademark<\/a> <\/figcaption><\/figure><\/div>\n\n\n<p> \u017d\u00e1dost je mo\u017en\u00e9 podat i po\u0161tou, ale doporu\u010dujeme podat \u017e\u00e1dost pomoc\u00ed formul\u00e1\u0159e, kter\u00fd je snadn\u011bj\u0161\u00ed, proto\u017ee se jedn\u00e1 o mezin\u00e1rodn\u00ed po\u0161tu do Kalifornie. <\/p>\n\n\n\n<ol>\n<li> Nejprve zad\u00e1te informace o \u017eadateli, jako je jm\u00e9no a n\u00e1zev spole\u010dnosti. <\/li>\n\n\n\n<li> Pot\u00e9 zad\u00e1te \u201ePodrobnosti o ochrann\u00e9 zn\u00e1mce\u201c, jako je kl\u00ed\u010dov\u00e9 slovo ochrann\u00e9 zn\u00e1mky, kter\u00e9 chcete podat, c\u00edlovou zemi, registra\u010dn\u00ed \u010d\u00edslo ochrann\u00e9 zn\u00e1mky atd. P\u0159i zad\u00e1v\u00e1n\u00ed n\u00e1zvu ochrann\u00e9 zn\u00e1mky se ujist\u011bte, \u017ee jej zad\u00e1te p\u0159esn\u011b v\u010detn\u011b velk\u00fdch a mal\u00fdch p\u00edsmen. <\/li>\n\n\n\n<li> Zad\u00e1te informace o \u201einzerentovi, kter\u00fd je p\u0159edm\u011btem n\u00e1vrhu\u201c. Zde m\u016f\u017eete vybrat mezi dv\u011bma zp\u016fsoby pod\u00e1n\u00ed \u017e\u00e1dosti. <\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konkretni_inzerent\"><\/span> Konkr\u00e9tn\u00ed inzerent <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p> Pokud chcete omezit pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov ochrann\u00e9 zn\u00e1mky pouze pro konkr\u00e9tn\u00edho inzerenta, vyberte tuto mo\u017enost a zad\u00e1te informace o p\u0159\u00edslu\u0161n\u00e9m inzerentovi. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vsichni_inzerenti\"><\/span> V\u0161ichni inzerenti <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p> Pokud chcete omezit pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov ochrann\u00e9 zn\u00e1mky pro v\u0161echny inzerenty krom\u011b t\u011bch, kte\u0159\u00ed maj\u00ed povolen\u00ed k pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky, vyberte tuto mo\u017enost. Budete tak\u00e9 po\u017e\u00e1d\u00e1ni o uveden\u00ed \u201einzerent\u016f, kte\u0159\u00ed maj\u00ed povolen\u00ed k pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky\u201c, tak\u017ee zde zad\u00e1te informace o va\u0161em \u00fa\u010dtu AdWords (p\u0159\u00edslu\u0161n\u00e9 10m\u00edstn\u00e9 ID nebo URL) a informace o \u00fa\u010dtu inzerenta, kter\u00fd m\u00e1 povolen\u00ed k pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky (licencovan\u00fd partner, pobo\u010dka, prodejce, autorizovan\u00fd prodejce atd.). Pokud tyto informace nezad\u00e1te, m\u016f\u017ee b\u00fdt omezeno pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky i v reklam\u00e1ch va\u0161\u00ed spole\u010dnosti a va\u0161ich reklamn\u00edch partner\u016f. <\/p>\n\n\n\n<p> Po pod\u00e1n\u00ed v\u00fd\u0161e uveden\u00e9 \u017e\u00e1dosti obdr\u017e\u00edte v\u00fdsledky kontroly od Google do jednoho t\u00fddne. Pokud nejsou \u017e\u00e1dn\u00e9 probl\u00e9my s kontrolou, reklamy, kter\u00e9 pou\u017e\u00edvaj\u00ed n\u00e1zev ochrann\u00e9 zn\u00e1mky, kter\u00fd jste podali, a reklamy \u00fa\u010dt\u016f, kter\u00e9 nemaj\u00ed povolen\u00ed k pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky, budou zastaveny. <\/p>\n\n\n\n<p> Mimochodem, nejen vlastn\u00edci ochrann\u00fdch zn\u00e1mek a jejich z\u00e1stupci, ale i pr\u00e1vn\u00edci mohou podat tuto \u017e\u00e1dost jako z\u00e1stupci. Pokud m\u00e1te obavy z pod\u00e1n\u00ed \u017e\u00e1dosti, m\u016f\u017eete po\u017e\u00e1dat pr\u00e1vn\u00edka, kter\u00fd je dob\u0159e obezn\u00e1men s ochrann\u00fdmi zn\u00e1mkami. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"V_pripade_Yahoo_Promotion\"><\/span> V p\u0159\u00edpad\u011b Yahoo! Promotion <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> Pokud chcete podat n\u00e1vrh na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky proti Yahoo! Promotion, budete muset shrom\u00e1\u017edit pot\u0159ebn\u00e9 dokumenty a podat \u017e\u00e1dost po\u0161tou, proto\u017ee neexistuje formul\u00e1\u0159, kter\u00fd by umo\u017e\u0148oval podat \u017e\u00e1dost online. Pot\u0159ebn\u00e9 dokumenty jsou uvedeny v \u201eRegistrovan\u00e9 ochrann\u00e9 zn\u00e1mky\u201c. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2019\/05\/ss-4.png\" alt=\"\" class=\"wp-image-882\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/support.google.com\/websearch\/contact\/g_trademark\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/websearch\/contact\/g_trademark<\/a> <\/figcaption><\/figure><\/div>\n\n\n<p> Na v\u00fd\u0161e uveden\u00e9 str\u00e1nce jsou pot\u0159ebn\u00e9 dokumenty uvedeny n\u00e1sledovn\u011b: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>1.&nbsp;&nbsp;&nbsp;&nbsp; Dokument prokazuj\u00edc\u00ed toto\u017enost \u017eadatele (v p\u0159\u00edpad\u011b zam\u011bstnanc\u016f pr\u00e1vnick\u00fdch osob je vizitka dosta\u010duj\u00edc\u00ed)<br> 2.&nbsp;&nbsp;&nbsp;&nbsp; Kl\u00ed\u010dov\u00e9 slovo pro vyhled\u00e1v\u00e1n\u00ed a URL c\u00edlov\u00e9 str\u00e1nky (kopie obrazovky po vyhled\u00e1n\u00ed)<br> 3.&nbsp;&nbsp;&nbsp;&nbsp; Certifik\u00e1t o registraci ochrann\u00e9 zn\u00e1mky<br> 4.&nbsp;&nbsp;&nbsp;&nbsp; Podrobn\u00fd popis, jak\u00e9 jedn\u00e1n\u00ed dan\u00e9ho inzerenta poru\u0161uje ochrannou zn\u00e1mku<br> 5. Z\u00e1znam a popis komunikace a jedn\u00e1n\u00ed s dan\u00fdm inzerentem <\/p>\n<cite> <a href=\"https:\/\/marketing.yahoo.co.jp\/guidelines\/trademarks.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/marketing.yahoo.co.jp\/guidelines\/trademarks.html[ja]<\/a> <\/cite><\/blockquote>\n\n\n\n<p> I v p\u0159\u00edpad\u011b Yahoo! Promotion, stejn\u011b jako u Google AdWords, m\u016f\u017ee \u017e\u00e1dost podat nejen vlastn\u00edk ochrann\u00e9 zn\u00e1mky, ale i z\u00e1stupce s pr\u00e1vnickou kvalifikac\u00ed. Vzhledem k tomu, \u017ee je nutn\u00e9 shrom\u00e1\u017edit pot\u0159ebn\u00e9 dokumenty a podat \u017e\u00e1dost po\u0161tou, doporu\u010dujeme konzultovat s pr\u00e1vn\u00edkem a po\u017e\u00e1dat ho o pod\u00e1n\u00ed \u017e\u00e1dosti. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_delat_kdyz_narazite_na_reklamu_porusujici_vase_ochranne_znamky\"><\/span>Co d\u011blat, kdy\u017e naraz\u00edte na reklamu poru\u0161uj\u00edc\u00ed va\u0161e ochrann\u00e9 zn\u00e1mky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Takto, pokud zjist\u00edte, \u017ee va\u0161e registrovan\u00e9 obchodn\u00ed jm\u00e9no, n\u00e1zev slu\u017eby nebo produktu, tedy va\u0161e vlastn\u00ed zna\u010dka, je pou\u017e\u00edv\u00e1na v reklam\u00e1ch jin\u00fdch spole\u010dnost\u00ed, m\u016f\u017eete omezit jej\u00ed pou\u017eit\u00ed.<\/p>\n\n\n\n<p>Av\u0161ak, a\u0165 u\u017e jde o Google AdWords nebo Yahoo! Promotion, i kdy\u017e prov\u00e1d\u011bj\u00ed vy\u0161et\u0159en\u00ed a omezen\u00ed na z\u00e1klad\u011b n\u00e1vrh\u016f od dr\u017eitel\u016f ochrann\u00fdch zn\u00e1mek, jejich z\u00e1kladn\u00ed postoj je, \u017ee by cht\u011bli, aby se probl\u00e9my \u0159e\u0161ily p\u0159\u00edmo mezi dr\u017eiteli ochrann\u00fdch zn\u00e1mek a inzerenty. Existuj\u00ed p\u0159\u00edpady, kdy je t\u0159eba prov\u00e9st pr\u00e1vn\u011b sofistikovan\u00e9 argumenty, pro\u010d je dan\u00e9 pou\u017eit\u00ed neleg\u00e1ln\u00ed, aby bylo mo\u017en\u00e9 z\u00edskat odpov\u00eddaj\u00edc\u00ed reakci.<\/p>\n\n\n\n<p>Je vhodn\u00e9 se nejprve poradit s pr\u00e1vn\u00edkem, zda je tvrzen\u00ed o poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky pr\u00e1vn\u011b platn\u00e9, v\u010detn\u011b ot\u00e1zky, zda je tvrzen\u00ed o poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky pr\u00e1vn\u011b platn\u00e9. Poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky je \u010dinnost, kter\u00e1 je tak\u00e9 trestn\u011b posti\u017eiteln\u00e1. Pokud m\u00e1te na sv\u00e9 stran\u011b opr\u00e1vn\u011bnost, m\u011bli byste po\u017e\u00e1dat o zastaven\u00ed pou\u017e\u00edv\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky, nap\u0159\u00edklad prost\u0159ednictv\u00edm pr\u00e1vn\u00edka.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uvod_do_opatreni_nasi_kancelare\"><\/span>\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolis, kter\u00e1 se specializuje na IT, zejm\u00e9na na internet a pr\u00e1vo, nab\u00edz\u00ed \u0159e\u0161en\u00ed pro takzvanou &#8220;kontaminaci v\u00fdpis\u016f&#8221;. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/listingadspollution\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/listingadspollution[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listingov\u00e1 reklama se stala standardem internetov\u00e9 reklamy, proto\u017ee umo\u017e\u0148uje vybrat kl\u00ed\u010dov\u00e1 slova pro zve\u0159ejn\u011bn\u00ed reklamy a p\u0159esn\u011b c\u00edlit na u\u017eivatele s vysokou n\u00e1kupn\u00ed touhou po slu\u017eb\u00e1ch nebo produktec [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":67089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60971"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60971"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60971\/revisions"}],"predecessor-version":[{"id":67090,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60971\/revisions\/67090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/67089"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}