{"id":60977,"date":"2023-12-08T20:24:19","date_gmt":"2023-12-08T11:24:19","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60977"},"modified":"2024-03-30T22:45:36","modified_gmt":"2024-03-30T13:45:36","slug":"youtube-partner-program","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program","title":{"rendered":"Nepostradateln\u00e9 podm\u00ednky pro monetizaci na YouTube, co je to partnersk\u00fd program? Vysv\u011btlen\u00ed reklam a darov\u00e1n\u00ed pen\u011bz"},"content":{"rendered":"\n<p>Mnoho YouTuber\u016f, VTuber\u016f a celebrit z\u00edsk\u00e1v\u00e1 obrovsk\u00e9 p\u0159\u00edjmy prost\u0159ednictv\u00edm YouTube, ale zdrojem t\u011bchto p\u0159\u00edjm\u016f je &#8216;YouTube Partner Program&#8217;, kter\u00fd nastavuje reklamn\u00ed platforma Google &#8216;AdSense&#8217;. Aby bylo mo\u017en\u00e9 zv\u00fd\u0161it p\u0159\u00edjmy na YouTube, je t\u0159eba dob\u0159e rozum\u011bt obsahu tohoto &#8216;YouTube Partner Programu&#8217;.<\/p>\n\n\n\n<p>Zde vysv\u011btl\u00edme &#8216;YouTube Partner Program&#8217; pro monetizaci YouTube a &#8216;Google Adsense Program Policy&#8217;.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Co_je_to_YouTube_Partner_Program\" title=\"Co je to YouTube Partner Program\">Co je to YouTube Partner Program<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Prijmy_z_reklamy\" title=\"P\u0159\u00edjmy z reklamy\">P\u0159\u00edjmy z reklamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Clenstvi_v_kanale\" title=\"\u010clenstv\u00ed v kan\u00e1le\">\u010clenstv\u00ed v kan\u00e1le<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Funkce_pro_davani_spropitneho\" title=\"Funkce pro d\u00e1v\u00e1n\u00ed spropitn\u00e9ho\">Funkce pro d\u00e1v\u00e1n\u00ed spropitn\u00e9ho<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Ucast_v_programu_YouTube_Partner\" title=\"\u00da\u010dast v programu YouTube Partner\">\u00da\u010dast v programu YouTube Partner<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Kvalifikacni_kriteria\" title=\"Kvalifika\u010dn\u00ed krit\u00e9ria\">Kvalifika\u010dn\u00ed krit\u00e9ria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Hodnoceni_kanalu\" title=\"Hodnocen\u00ed kan\u00e1lu\">Hodnocen\u00ed kan\u00e1lu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Google_AdSense_programova_politika\" title=\"Google AdSense programov\u00e1 politika\">Google AdSense programov\u00e1 politika<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Politika_tykajici_se_%E2%80%9Copakujiciho_se_obsahu%E2%80%9D\" title=\"Politika t\u00fdkaj\u00edc\u00ed se &#8220;opakuj\u00edc\u00edho se obsahu&#8221;\">Politika t\u00fdkaj\u00edc\u00ed se &#8220;opakuj\u00edc\u00edho se obsahu&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Politika_tykajici_se_%E2%80%9Crecyklovaneho_obsahu%E2%80%9D\" title=\"Politika t\u00fdkaj\u00edc\u00ed se &#8220;recyklovan\u00e9ho obsahu&#8221;\">Politika t\u00fdkaj\u00edc\u00ed se &#8220;recyklovan\u00e9ho obsahu&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Politika_tykajici_se_%E2%80%9Czasad_kvality_obsahu_pro_deti_a_rodiny%E2%80%9D\" title=\"Politika t\u00fdkaj\u00edc\u00ed se &#8220;z\u00e1sad kvality obsahu pro d\u011bti a rodiny&#8221;\">Politika t\u00fdkaj\u00edc\u00ed se &#8220;z\u00e1sad kvality obsahu pro d\u011bti a rodiny&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Aplikace_politiky_monetizace\" title=\"Aplikace politiky monetizace\">Aplikace politiky monetizace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Shrnuti_Pro_pravni_kontrolu_YouTube_se_obratte_na_pravnika\" title=\"Shrnut\u00ed: Pro pr\u00e1vn\u00ed kontrolu YouTube se obra\u0165te na pr\u00e1vn\u00edka\">Shrnut\u00ed: Pro pr\u00e1vn\u00ed kontrolu YouTube se obra\u0165te na pr\u00e1vn\u00edka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/internet\/youtube-partner-program\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_YouTube_Partner_Program\"><\/span>Co je to YouTube Partner Program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/01\/shutterstock_2238489179.jpg\" alt=\"YouTube Partner Program\" class=\"wp-image-57859\" \/><\/figure>\n\n\n\n<p>YouTube Partner Program je program, kter\u00fd umo\u017e\u0148uje u\u017eivatel\u016fm, kte\u0159\u00ed na YouTube zve\u0159ej\u0148uj\u00ed obsah, z\u00edsk\u00e1vat p\u0159\u00edjmy z reklamy. \u00da\u010dast\u00ed v tomto programu m\u016f\u017eete do sv\u00fdch vide\u00ed na YouTube vkl\u00e1dat reklamy a z\u00edsk\u00e1vat z nich p\u0159\u00edjmy. Podm\u00ednky \u00fa\u010dasti a postupy lze ov\u011b\u0159it na str\u00e1nk\u00e1ch YouTube Partner Center.<\/p>\n\n\n\n<p>Reference: <a href=\"https:\/\/support.google.com\/youtube\/answer\/72851?hl=cs\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159ehled a zp\u016fsobilost YouTube Partner Programu (ofici\u00e1ln\u00ed)<\/a><\/p>\n\n\n\n<p>Po schv\u00e1len\u00ed \u017e\u00e1dosti o \u00fa\u010dast v YouTube Partner Programu m\u016f\u017eete z\u00edsk\u00e1vat p\u0159\u00edjmy prost\u0159ednictv\u00edm n\u00e1sleduj\u00edc\u00edch funkc\u00ed:<\/p>\n\n\n\n<ul>\n<li>P\u0159\u00edjmy z reklamy<\/li>\n\n\n\n<li>\u010clenstv\u00ed v kan\u00e1le<\/li>\n\n\n\n<li>N\u00e1kupy<\/li>\n\n\n\n<li>Funkce pro d\u00e1v\u00e1n\u00ed spropitn\u00e9ho<\/li>\n\n\n\n<li>P\u0159\u00edjmy z YouTube Premium<\/li>\n<\/ul>\n\n\n\n<p>Kl\u00ed\u010dov\u00e9 body zahrnuj\u00ed &#8220;p\u0159\u00edjmy z reklamy&#8221;, &#8220;\u010dlenstv\u00ed v kan\u00e1le&#8221; a &#8220;funkci pro d\u00e1v\u00e1n\u00ed spropitn\u00e9ho&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prijmy_z_reklamy\"><\/span>P\u0159\u00edjmy z reklamy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na YouTube jsou p\u0159\u00edjmy rozd\u011bleny mezi YouTubery na z\u00e1klad\u011b po\u010dtu zobrazen\u00ed reklam ve vide\u00edch. Reklamy mohou b\u00fdt vlo\u017eeny na za\u010d\u00e1tku nebo uprost\u0159ed videa, nebo mohou b\u00fdt zobrazeny jako bannerov\u00e9 reklamy na vrchu videa. YouTuber m\u00e1 mo\u017enost vybrat si form\u00e1t reklamy. Je tak\u00e9 mo\u017en\u00e9 nastavit, zda bude mo\u017en\u00e9 reklamu ve videu p\u0159esko\u010dit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clenstvi_v_kanale\"><\/span>\u010clenstv\u00ed v kan\u00e1le<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u010clenstv\u00ed v kan\u00e1le je slu\u017eba, kter\u00e1 umo\u017e\u0148uje div\u00e1k\u016fm podporovat tv\u016frce obsahu t\u00edm, \u017ee jim plat\u00ed m\u011bs\u00ed\u010dn\u00ed poplatek. Tv\u016frci obsahu mohou nastavit libovolnou \u010d\u00e1stku a\u017e do v\u00fd\u0161e 6000 korun m\u011bs\u00ed\u010dn\u011b. \u010clenov\u00e9, kte\u0159\u00ed se p\u0159ipoj\u00ed k \u010dlenstv\u00ed v kan\u00e1le, obdr\u017e\u00ed r\u016fzn\u00e9 v\u00fdhody. Mezi tyto v\u00fdhody pat\u0159\u00ed videa vys\u00edlan\u00e1 pouze pro \u010dleny a speci\u00e1ln\u00ed odznaky zobrazovan\u00e9 v chatu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funkce_pro_davani_spropitneho\"><\/span>Funkce pro d\u00e1v\u00e1n\u00ed spropitn\u00e9ho<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Funkce pro d\u00e1v\u00e1n\u00ed spropitn\u00e9ho na YouTube umo\u017e\u0148uje div\u00e1k\u016fm p\u0159\u00edmo darovat tv\u016frc\u016fm obsahu na videa, kter\u00e1 byla nahr\u00e1na na YouTube.<\/p>\n\n\n\n<p>Funkce pro d\u00e1v\u00e1n\u00ed spropitn\u00e9ho na YouTube zahrnuje:<\/p>\n\n\n\n<ul>\n<li>Super Chat<\/li>\n\n\n\n<li>Super Stickers<\/li>\n\n\n\n<li>Super Thanks<\/li>\n<\/ul>\n\n\n\n<p>Tv\u016frci obsahu mohou prost\u0159ednictv\u00edm t\u011bchto funkc\u00ed pro d\u00e1v\u00e1n\u00ed spropitn\u00e9ho p\u0159ij\u00edmat p\u0159\u00edm\u00e9 dary od div\u00e1k\u016f. Je t\u0159eba poznamenat, \u017ee maxim\u00e1ln\u00ed \u010d\u00e1stka, kterou m\u016f\u017ee jeden div\u00e1k darovat prost\u0159ednictv\u00edm spropitn\u00e9ho, je omezena na 50 000 korun za den.<\/p>\n\n\n\n<p>Super Chat je funkce pro d\u00e1v\u00e1n\u00ed spropitn\u00e9ho, kter\u00e1 se pou\u017e\u00edv\u00e1 b\u011bhem \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed nebo premi\u00e9rov\u00e9ho zobrazen\u00ed. Div\u00e1ci mohou odeslat Super Chat, aby zv\u00fdraznili a upoutali pozornost na sv\u016fj koment\u00e1\u0159.<\/p>\n\n\n\n<p>Super Stickers je funkce pro d\u00e1v\u00e1n\u00ed spropitn\u00e9ho, kter\u00e1 se pou\u017e\u00edv\u00e1 b\u011bhem \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed nebo premi\u00e9rov\u00e9ho zobrazen\u00ed. Div\u00e1ci mohou odeslat n\u00e1lepky (\u0161t\u00edtky).<\/p>\n\n\n\n<p>Super Thanks je funkce pro d\u00e1v\u00e1n\u00ed spropitn\u00e9ho, kter\u00e1 se pou\u017e\u00edv\u00e1 na ji\u017e zve\u0159ejn\u011bn\u00fdch vide\u00edch. Div\u00e1ci mohou zv\u00fdraznit sv\u016fj koment\u00e1\u0159 v sekci koment\u00e1\u0159\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ucast_v_programu_YouTube_Partner\"><\/span>\u00da\u010dast v programu YouTube Partner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/01\/shutterstock_1902672472.jpg\" alt=\"\u00da\u010dast v programu YouTube Partner\" class=\"wp-image-57860\" \/><\/figure>\n\n\n\n<p>Chcete-li se z\u00fa\u010dastnit programu YouTube Partner, mus\u00edte nastavit Google AdSense na sv\u00e9m YouTube kan\u00e1lu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kvalifikacni_kriteria\"><\/span>Kvalifika\u010dn\u00ed krit\u00e9ria<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V sekci &#8220;<a href=\"https:\/\/support.google.com\/youtube\/answer\/72851?hl=cs\" target=\"_blank\" rel=\"noreferrer noopener\">P\u0159ehled a kvalifika\u010dn\u00ed krit\u00e9ria programu YouTube Partner<\/a>&#8221; na &#8220;YouTube Help Center&#8221; jsou uvedeny minim\u00e1ln\u00ed po\u017eadavky na kvalifikaci, kter\u00e9 zahrnuj\u00ed n\u00e1sleduj\u00edc\u00edch 6 bod\u016f:<\/p>\n\n\n\n<ol>\n<li>Dodr\u017eov\u00e1n\u00ed v\u0161ech politik pro monetizaci na YouTube.<\/li>\n\n\n\n<li>Bydli\u0161t\u011b v zemi nebo regionu, kde je program YouTube Partner dostupn\u00fd.<\/li>\n\n\n\n<li>Na kan\u00e1lu nejsou \u017e\u00e1dn\u00e1 platn\u00e1 varov\u00e1n\u00ed o poru\u0161en\u00ed komunitn\u00edch pravidel.<\/li>\n\n\n\n<li>Celkov\u00e1 doba p\u0159ehr\u00e1v\u00e1n\u00ed platn\u00fdch ve\u0159ejn\u00fdch vide\u00ed je v posledn\u00edch 12 m\u011bs\u00edc\u00edch v\u00edce ne\u017e 4 000 hodin.<\/li>\n\n\n\n<li>Po\u010det odb\u011bratel\u016f kan\u00e1lu je v\u00edce ne\u017e 1 000.<\/li>\n\n\n\n<li>M\u00e1te spojen\u00fd \u00fa\u010det AdSense.<\/li>\n<\/ol>\n\n\n\n<p>Pokud spl\u0148ujete tyto kvalifika\u010dn\u00ed krit\u00e9ria, m\u016f\u017ee se kdokoli p\u0159ihl\u00e1sit do programu YouTube Partner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hodnoceni_kanalu\"><\/span>Hodnocen\u00ed kan\u00e1lu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chcete-li se z\u00fa\u010dastnit programu YouTube Partner, mus\u00edte podstoupit hodnocen\u00ed kan\u00e1lu.<\/p>\n\n\n\n<p>Pokud v\u00e1\u0161 kan\u00e1l spl\u0148uje dv\u011b podm\u00ednky, celkovou dobu p\u0159ehr\u00e1v\u00e1n\u00ed 4000 hodin a po\u010det odb\u011bratel\u016f 1000, bude obsah va\u0161eho kan\u00e1lu hodnocen automatick\u00fdm syst\u00e9mem YouTube a hodnotiteli. Hodnocen\u00ed je dokon\u010deno do jednoho m\u011bs\u00edce od zah\u00e1jen\u00ed a v\u00fdsledky jsou ozn\u00e1meny. M\u016f\u017eete se pokusit o hodnocen\u00ed kolikr\u00e1t chcete, a pokud neusp\u011bjete v hodnocen\u00ed kv\u016fli poru\u0161en\u00ed politiky monetizace, m\u016f\u017eete se znovu p\u0159ihl\u00e1sit po 30 dnech.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_AdSense_programova_politika\"><\/span>Google AdSense programov\u00e1 politika<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jako jednu z &#8220;minim\u00e1ln\u00edch po\u017eadavk\u016f na zp\u016fsobilost&#8221; je uvedeno &#8220;dodr\u017eov\u00e1n\u00ed v\u0161ech politik pro monetizaci kan\u00e1l\u016f YouTube&#8221;, kter\u00e9 zahrnuj\u00ed komunitn\u00ed pokyny, podm\u00ednky pou\u017eit\u00ed, autorsk\u00e1 pr\u00e1va a n\u00e1sleduj\u00edc\u00ed politiky programu Google AdSense.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Politika_tykajici_se_%E2%80%9Copakujiciho_se_obsahu%E2%80%9D\"><\/span>Politika t\u00fdkaj\u00edc\u00ed se &#8220;opakuj\u00edc\u00edho se obsahu&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u00edlem t\u00e9to politiky je &#8220;zajistit atraktivn\u00ed kvalitu obsahu poskytovan\u00e9ho pro \u00fa\u010dely monetizace pro div\u00e1ky&#8221;. Pokud je obsah podobn\u00fd a div\u00e1k\u016fm je t\u011b\u017ek\u00e9 rozli\u0161it rozd\u00edly mezi jin\u00fdmi videi na stejn\u00e9m kan\u00e1le, tedy v p\u0159\u00edpad\u011b opakuj\u00edc\u00edho se obsahu, m\u016f\u017ee b\u00fdt monetizace deaktivov\u00e1na.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b se jedn\u00e1 o:<\/p>\n\n\n\n<ul>\n<li>Obsah, kter\u00fd je pouze p\u0159e\u010dten\u00fd z jin\u00fdch materi\u00e1l\u016f, kter\u00e9 nebyly vytvo\u0159eny autorem, jako jsou texty webov\u00fdch str\u00e1nek nebo zpravodajsk\u00fdch kan\u00e1l\u016f<\/li>\n\n\n\n<li>P\u00edsn\u011b, kter\u00e9 jsou stejn\u00e9 jako origin\u00e1l, krom\u011b zm\u011bn\u011bn\u00e9ho t\u00f3nu nebo rychlosti<\/li>\n\n\n\n<li>Opakuj\u00edc\u00ed se obsah s n\u00edzkou vzd\u011bl\u00e1vac\u00ed hodnotou, m\u00e1lo koment\u00e1\u0159\u016f nebo vysv\u011btlen\u00ed, nebo obsah, kter\u00fd je nesouvisl\u00fd a bezv\u00fdznamn\u00fd<\/li>\n\n\n\n<li>Obsah zalo\u017een\u00fd na \u0161ablon\u00e1ch, hromadn\u011b vyr\u00e1b\u011bn\u00fd obsah nebo obsah generovan\u00fd programem<\/li>\n\n\n\n<li>Prezentace obr\u00e1zk\u016f nebo posuvn\u00e9 texty s minim\u00e1ln\u00edm nebo \u017e\u00e1dn\u00fdm vysv\u011btlen\u00edm, koment\u00e1\u0159em nebo vzd\u011bl\u00e1vac\u00ed hodnotou<\/li>\n<\/ul>\n\n\n\n<p>Toto jsou p\u0159\u00edklady, kter\u00e9 se t\u00fdkaj\u00ed t\u00e9to politiky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Politika_tykajici_se_%E2%80%9Crecyklovaneho_obsahu%E2%80%9D\"><\/span>Politika t\u00fdkaj\u00edc\u00ed se &#8220;recyklovan\u00e9ho obsahu&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u00edlem t\u00e9to politiky je &#8220;zajistit originalitu, kter\u00e1 p\u0159id\u00e1v\u00e1 hodnotu pro div\u00e1ky, pro obsah, kter\u00fd je monetizov\u00e1n&#8221;. Pokud je obsah jin\u00fdch lid\u00ed pou\u017eit s minim\u00e1ln\u00edmi zm\u011bnami a bez dostate\u010dn\u00e9ho vlastn\u00edho koment\u00e1\u0159e nebo vzd\u011bl\u00e1vac\u00ed hodnoty, m\u016f\u017ee b\u00fdt monetizace deaktivov\u00e1na.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b se jedn\u00e1 o:<\/p>\n\n\n\n<ul>\n<li>\u010c\u00e1sti televizn\u00edch po\u0159ad\u016f, kter\u00e9 byly upraveny, ale bez t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e9ho nebo \u017e\u00e1dn\u00e9ho vysv\u011btlen\u00ed<\/li>\n\n\n\n<li>Kr\u00e1tk\u00e1 videa sestaven\u00e1 z obsahu jin\u00fdch soci\u00e1ln\u00edch medi\u00e1ln\u00edch web\u016f<\/li>\n\n\n\n<li>Kolekce p\u00edsn\u00ed r\u016fzn\u00fdch um\u011blc\u016f (v\u010detn\u011b p\u0159\u00edpad\u016f, kdy bylo z\u00edsk\u00e1no povolen\u00ed)<\/li>\n\n\n\n<li>Obsah, kter\u00fd byl nahr\u00e1n mnohokr\u00e1t jin\u00fdmi tv\u016frci<\/li>\n\n\n\n<li>Promoce obsahu jin\u00fdch lid\u00ed (v\u010detn\u011b p\u0159\u00edpad\u016f, kdy bylo z\u00edsk\u00e1no povolen\u00ed)<\/li>\n<\/ul>\n\n\n\n<p>Toto jsou p\u0159\u00edklady, kter\u00e9 se t\u00fdkaj\u00ed t\u00e9to politiky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Politika_tykajici_se_%E2%80%9Czasad_kvality_obsahu_pro_deti_a_rodiny%E2%80%9D\"><\/span>Politika t\u00fdkaj\u00edc\u00ed se &#8220;z\u00e1sad kvality obsahu pro d\u011bti a rodiny&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u00edlem t\u00e9to politiky je poskytnout bezpe\u010dn\u00fd a obohacuj\u00edc\u00ed z\u00e1\u017eitek pro d\u011bti a rodiny a shroma\u017e\u010fovat kvalitn\u00ed obsah na platform\u011b. Kan\u00e1ly, kter\u00e9 obsahuj\u00ed obsah ozna\u010den\u00fd jako &#8220;pro d\u011bti&#8221; a kter\u00e9 \u010dasto zpracov\u00e1vaj\u00ed obsah pova\u017eovan\u00fd za n\u00edzkou kvalitu podle z\u00e1sad kvality obsahu pro d\u011bti a rodiny, mohou b\u00fdt vylou\u010deny z programu YouTube Partner. Na videa, u kter\u00fdch bylo zji\u0161t\u011bno, \u017ee poru\u0161uj\u00ed tyto kvalitativn\u00ed politiky, m\u016f\u017ee b\u00fdt zobrazeno &#8220;bez zobrazen\u00ed reklam nebo s omezen\u00fdm zobrazen\u00edm reklam&#8221;.<\/p>\n\n\n\n<p>&#8220;N\u00edzk\u00e1 kvalita&#8221; obsahu konkr\u00e9tn\u011b zahrnuje:<\/p>\n\n\n\n<ul>\n<li>Povzbuzov\u00e1n\u00ed negativn\u00edho chov\u00e1n\u00ed nebo postoj\u016f: obsah, kter\u00fd povzbuzuje nebezpe\u010dn\u00e9 chov\u00e1n\u00ed, zneu\u017e\u00edv\u00e1n\u00ed v\u011bc\u00ed, \u0161ikanu, ne\u010destn\u00e9 jedn\u00e1n\u00ed, nebo chov\u00e1n\u00ed, kter\u00e9 postr\u00e1d\u00e1 respekt k ostatn\u00edm (nap\u0159\u00edklad nebezpe\u010dn\u00e9 \u017eerty, nezdrav\u00e9 stravovac\u00ed n\u00e1vyky atd.)<\/li>\n\n\n\n<li>P\u0159\u00edli\u0161 komer\u010dn\u00ed nebo zam\u011b\u0159en\u00e9 na propagaci prodeje: obsah, kter\u00fd je prim\u00e1rn\u011b zam\u011b\u0159en na prodej zbo\u017e\u00ed nebo propagaci zna\u010dek nebo log (nap\u0159\u00edklad hra\u010dky nebo potraviny). Obsah zam\u011b\u0159en\u00fd na nadm\u011brn\u00fd konzumerismus<\/li>\n<\/ul>\n\n\n\n<p>Toto jsou p\u0159\u00edklady, kter\u00e9 se t\u00fdkaj\u00ed t\u00e9to politiky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aplikace_politiky_monetizace\"><\/span>Aplikace politiky monetizace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/01\/shutterstock_1230899485.jpg\" alt=\"Aplikace politiky monetizace\" class=\"wp-image-57861\" \/><\/figure>\n\n\n\n<p>Pro z\u00edsk\u00e1n\u00ed p\u0159\u00edjm\u016f na YouTube je nutn\u00e9 dodr\u017eovat politiku monetizace kan\u00e1lu. Pokud dojde k poru\u0161en\u00ed politiky monetizace, YouTube m\u016f\u017ee podniknout n\u00e1sleduj\u00edc\u00ed kroky:<\/p>\n\n\n\n<ul>\n<li>Zak\u00e1zat zobrazov\u00e1n\u00ed reklam na obsahu<\/li>\n\n\n\n<li>Zastavit \u00fa\u010dast v programu YouTube Partner<\/li>\n\n\n\n<li>Do\u010dasn\u011b nebo trvale pozastavit kan\u00e1l na YouTube<\/li>\n<\/ul>\n\n\n\n<p>Zak\u00e1z\u00e1n\u00ed zobrazov\u00e1n\u00ed reklam na obsahu znamen\u00e1, \u017ee pokud se zjist\u00ed, \u017ee video nedodr\u017euje pokyny pro obsah vhodn\u00fd pro reklamu, nebo poru\u0161uje jin\u00e9 politiky (nap\u0159\u00edklad omezen\u00ed v\u011bku nebo pokyny pro autorsk\u00e1 pr\u00e1va), YouTube m\u016f\u017ee zak\u00e1zat zobrazov\u00e1n\u00ed reklam na obsahu.<\/p>\n\n\n\n<p>Zastaven\u00ed \u00fa\u010dasti v programu YouTube Partner znamen\u00e1, \u017ee pokud dojde k poru\u0161en\u00ed politiky monetizace, monetizace m\u016f\u017ee b\u00fdt zastavena nebo \u00fapln\u011b zru\u0161ena na v\u0161ech nebo n\u011bkter\u00fdch \u00fa\u010dtech a pokud se rozhodne, \u017ee kan\u00e1l nespl\u0148uje po\u017eadavky na zp\u016fsobilost k monetizaci, nebude mo\u017en\u00e9 vyu\u017e\u00edvat v\u0161echny n\u00e1stroje a funkce souvisej\u00edc\u00ed s programem partner\u016f.<\/p>\n\n\n\n<p>Do\u010dasn\u00e9 nebo trval\u00e9 pozastaven\u00ed kan\u00e1lu na YouTube znamen\u00e1, \u017ee v mimo\u0159\u00e1dn\u00fdch situac\u00edch m\u016f\u017ee b\u00fdt kan\u00e1l nebo \u00fa\u010det pozastaven nebo m\u016f\u017ee b\u00fdt zru\u0161en p\u0159\u00edstup k slu\u017eb\u011b, aby se zachovala d\u016fv\u011bryhodnost platformy a aby nedo\u0161lo k po\u0161kozen\u00ed u\u017eivatel\u016f.<\/p>\n\n\n\n<p>Pro z\u00edsk\u00e1n\u00ed p\u0159\u00edjm\u016f na YouTube je nutn\u00e9 dodr\u017eovat nejen podm\u00ednky pou\u017eit\u00ed a komunitn\u00ed pokyny, ale tak\u00e9 v\u0161echny politiky monetizace kan\u00e1lu.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/youtuber-vtuber\/youtube-channel-termination\" target=\"_blank\" rel=\"noreferrer noopener\">Kdy m\u016f\u017ee b\u00fdt kan\u00e1l nebo \u00fa\u010det na YouTube pozastaven? Vysv\u011btlen\u00ed pokyn\u016f[ja]<\/a><\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/youtuber-vtuber\/youtube-terms-of-service-important-points\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u00e1vn\u00edk vysv\u011btluje p\u0159\u00edpady, kter\u00e9 se \u010dasto st\u00e1vaj\u00ed poru\u0161en\u00edm podm\u00ednek pou\u017eit\u00ed YouTube[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Pro_pravni_kontrolu_YouTube_se_obratte_na_pravnika\"><\/span>Shrnut\u00ed: Pro pr\u00e1vn\u00ed kontrolu YouTube se obra\u0165te na pr\u00e1vn\u00edka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i \u00fa\u010dasti na programu YouTube Partner se v\u00e1m otev\u0159ou mo\u017enosti monetizace nejen prost\u0159ednictv\u00edm video reklam, ale tak\u00e9 r\u016fzn\u00fdch dal\u0161\u00edch metod. Pokud se chcete pokusit o monetizaci na YouTube, obecn\u011b byste m\u011bli za\u010d\u00edt \u00fa\u010dast\u00ed v programu YouTube Partner.<\/p>\n\n\n\n<p>Aby jste na YouTube vyd\u011blali, nejen\u017ee mus\u00edte dodr\u017eovat podm\u00ednky pou\u017eit\u00ed a r\u016fzn\u00e9 sm\u011brnice, ale tak\u00e9 byste m\u011bli pochopit politiku monetizace a vytv\u00e1\u0159et obsah podle n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith je pr\u00e1vn\u00ed kancel\u00e1\u0159\u00ed s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V posledn\u00edch letech jsme p\u0159ijali mnoho konzulta\u010dn\u00edch p\u0159\u00edpad\u016f pro YouTubery a VTubery, kte\u0159\u00ed se st\u00e1vaj\u00ed popul\u00e1rn\u00edmi na internetu. Pot\u0159eba pr\u00e1vn\u00ed kontroly se zvy\u0161uje v souvislosti s provozem kan\u00e1l\u016f a smluvn\u00edmi z\u00e1le\u017eitostmi. V na\u0161\u00ed kancel\u00e1\u0159i se opat\u0159en\u00edmi zab\u00fdvaj\u00ed pr\u00e1vn\u00edci s odborn\u00fdmi znalostmi.<\/p>\n\n\n\n<p>Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Obory pr\u00e1ce pr\u00e1vn\u00ed kancel\u00e1\u0159e Monolith: <a href=\"https:\/\/monolith.law\/practices\/youtuberlaw\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u00e1vn\u00ed z\u00e1le\u017eitosti YouTuber\u016f a VTuber\u016f[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mnoho YouTuber\u016f, VTuber\u016f a celebrit z\u00edsk\u00e1v\u00e1 obrovsk\u00e9 p\u0159\u00edjmy prost\u0159ednictv\u00edm YouTube, ale zdrojem t\u011bchto p\u0159\u00edjm\u016f je &#8216;YouTube Partner Program&#8217;, kter\u00fd nastavuje reklamn\u00ed platforma Google &#038;#821 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,22],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60977"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60977"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60977\/revisions"}],"predecessor-version":[{"id":64212,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60977\/revisions\/64212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64211"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}