{"id":60991,"date":"2023-12-08T20:24:19","date_gmt":"2023-12-08T11:24:19","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=60991"},"modified":"2024-02-09T06:58:19","modified_gmt":"2024-02-08T21:58:19","slug":"esthetic-salons-pharma-ad-rules","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules","title":{"rendered":"Jak\u00e9 jsou reklamn\u00ed regulace podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech, na kter\u00e9 by m\u011bly kosmetick\u00e9 salony d\u00e1vat pozor"},"content":{"rendered":"\n<p>Reklama je kl\u00ed\u010dov\u00e1 pro p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f do kosmetick\u00fdch salon\u016f. Pro majitele salonu je jist\u011b d\u016fle\u017eit\u00e9, aby reklama co nejv\u00edce zd\u016fraznila unik\u00e1tn\u00ed vlastnosti jejich kosmetick\u00e9ho salonu.<\/p>\n\n\n\n<p>Av\u0161ak reklamy kosmetick\u00fdch salon\u016f jsou regulov\u00e1ny mnoha z\u00e1kony, v\u010detn\u011b Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch. Aby bylo mo\u017en\u00e9 vytvo\u0159it leg\u00e1ln\u00ed a d\u016fv\u011bryhodnou reklamu, je nezbytn\u00e9 spr\u00e1vn\u011b porozum\u011bt t\u011bmto regulac\u00edm.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku podrobn\u011b vysv\u011btl\u00edme, na jak\u00e9 reklamn\u00ed v\u00fdrazy by m\u011bly kosmetick\u00e9 salony d\u00e1vat pozor.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Co_je_to_zakon_o_lecivech_a_zdravotnickych_prostredcich\" title=\"Co je to z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\">Co je to z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Regulace_reklamy_podle_zakona_o_lecivech_na_ktere_by_mely_kosmeticke_salony_davat_pozor\" title=\"Regulace reklamy podle z\u00e1kona o l\u00e9\u010divech, na kter\u00e9 by m\u011bly kosmetick\u00e9 salony d\u00e1vat pozor\">Regulace reklamy podle z\u00e1kona o l\u00e9\u010divech, na kter\u00e9 by m\u011bly kosmetick\u00e9 salony d\u00e1vat pozor<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Zakaz_lzive_a_prehnane_reklamy_clanek_66_odstavec_1_zakona_o_lecivech\" title=\"Z\u00e1kaz l\u017eiv\u00e9 a p\u0159ehnan\u00e9 reklamy (\u010dl\u00e1nek 66, odstavec 1 z\u00e1kona o l\u00e9\u010divech)\">Z\u00e1kaz l\u017eiv\u00e9 a p\u0159ehnan\u00e9 reklamy (\u010dl\u00e1nek 66, odstavec 1 z\u00e1kona o l\u00e9\u010divech)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Zakaz_reklamy_na_neschvalene_leky_a_podobne_produkty_clanek_68_zakona_o_lecivech\" title=\"Z\u00e1kaz reklamy na neschv\u00e1len\u00e9 l\u00e9ky a podobn\u00e9 produkty (\u010dl\u00e1nek 68 z\u00e1kona o l\u00e9\u010divech)\">Z\u00e1kaz reklamy na neschv\u00e1len\u00e9 l\u00e9ky a podobn\u00e9 produkty (\u010dl\u00e1nek 68 z\u00e1kona o l\u00e9\u010divech)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Rozdil_mezi_kosmetickymi_a_lekarskymi_pristroji_podle_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_Pharmaceutical_and_Medical_Devices_Act\" title=\"Rozd\u00edl mezi kosmetick\u00fdmi a l\u00e9ka\u0159sk\u00fdmi p\u0159\u00edstroji podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceutical and Medical Devices Act)\">Rozd\u00edl mezi kosmetick\u00fdmi a l\u00e9ka\u0159sk\u00fdmi p\u0159\u00edstroji podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceutical and Medical Devices Act)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Regulace_reklamnich_projevu_v_estetickych_salonech_podle_japonskeho_zakona_o_zobrazeni_cen\" title=\"Regulace reklamn\u00edch projev\u016f v estetick\u00fdch salonech podle japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen\">Regulace reklamn\u00edch projev\u016f v estetick\u00fdch salonech podle japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Nespravne_zobrazeni_vynikajici_kvality\" title=\"Nespr\u00e1vn\u00e9 zobrazen\u00ed vynikaj\u00edc\u00ed kvality\">Nespr\u00e1vn\u00e9 zobrazen\u00ed vynikaj\u00edc\u00ed kvality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Nespravne_zobrazeni_vyhodnosti\" title=\"Nespr\u00e1vn\u00e9 zobrazen\u00ed v\u00fdhodnosti\">Nespr\u00e1vn\u00e9 zobrazen\u00ed v\u00fdhodnosti<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Regulace_reklamnich_projevu_v_estetickych_salonech_podle_zakona_o_lekarich_Japonsky_zakon_o_lekarich\" title=\"Regulace reklamn\u00edch projev\u016f v estetick\u00fdch salonech podle z\u00e1kona o l\u00e9ka\u0159\u00edch (Japonsk\u00fd z\u00e1kon o l\u00e9ka\u0159\u00edch)\">Regulace reklamn\u00edch projev\u016f v estetick\u00fdch salonech podle z\u00e1kona o l\u00e9ka\u0159\u00edch (Japonsk\u00fd z\u00e1kon o l\u00e9ka\u0159\u00edch)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Shrnuti_Pokud_mate_pochybnosti_o_reklamnich_projevech_v_kosmetickem_salonu_obratte_se_na_pravnika\" title=\"Shrnut\u00ed: Pokud m\u00e1te pochybnosti o reklamn\u00edch projevech v kosmetick\u00e9m salonu, obra\u0165te se na pr\u00e1vn\u00edka\">Shrnut\u00ed: Pokud m\u00e1te pochybnosti o reklamn\u00edch projevech v kosmetick\u00e9m salonu, obra\u0165te se na pr\u00e1vn\u00edka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_zakon_o_lecivech_a_zdravotnickych_prostredcich\"><\/span>Co je to z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch je z\u00e1kon, kter\u00fd stanovuje nezbytn\u00e1 omezen\u00ed pro l\u00e9ky, zdravotnick\u00e9 prost\u0159edky atd. z hlediska ve\u0159ejn\u00e9ho zdrav\u00ed. Jeho ofici\u00e1ln\u00ed n\u00e1zev je &#8220;Z\u00e1kon o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9k\u016f, zdravotnick\u00fdch prost\u0159edk\u016f atd.&#8221;<\/p>\n\n\n\n<p>Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch stanovuje r\u016fzn\u00e1 omezen\u00ed pro l\u00e9ky atd. na r\u016fzn\u00fdch \u00farovn\u00edch, jako je v\u00fdvoj, v\u00fdroba, spr\u00e1va, prodej, ozna\u010dov\u00e1n\u00ed a reklama.<\/p>\n\n\n\n<p>Pro v\u00edce informac\u00ed o z\u00e1konu o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, pros\u00edm, odkazujte se na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/pharmaceuticals-law\" target=\"_blank\" rel=\"noreferrer noopener\">Co je to z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (d\u0159\u00edve z\u00e1kon o farmaceutick\u00fdch v\u00fdrobc\u00edch)? Vysv\u011btlen\u00ed c\u00edl\u016f, regulovan\u00fdch subjekt\u016f a omezen\u00ed reklamy[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_reklamy_podle_zakona_o_lecivech_na_ktere_by_mely_kosmeticke_salony_davat_pozor\"><\/span>Regulace reklamy podle z\u00e1kona o l\u00e9\u010divech, na kter\u00e9 by m\u011bly kosmetick\u00e9 salony d\u00e1vat pozor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/xSCzuX4EOGJgZCdYX3WZn4Zct28rpOM-aAHgeP1xGWxdziOLpreqzNGOROJ_TBhu0TCu-bcXdfuDE7Z6dkpc9ZKJ0jZJWmcUHNJLFBtaOpirdfxcmCnYq4KzJ6LAFZ1sMSGnUUFhtX9DMJx7rUBENHHzJW8Kke3NF6AwwbvSpK0Ywx6g5MMi4kjEN0O5IA\" alt=\"Regulace reklamy podle z\u00e1kona o l\u00e9\u010divech, na kter\u00e9 by m\u011bly kosmetick\u00e9 salony d\u00e1vat pozor\" \/><\/figure>\n\n\n\n<p>Z\u00e1kon o l\u00e9\u010divech (japonsk\u00fd z\u00e1kon o l\u00e9\u010divech) reguluje &#8220;l\u00e9ky a podobn\u00e9 produkty&#8221;, ale nep\u0159edepisuje p\u0159\u00edmo regulaci reklamy na kosmetick\u00e9 salony. Nicm\u00e9n\u011b, prost\u0159ednictv\u00edm jin\u00fdch z\u00e1kon\u016f, jako je z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen, mohou b\u00fdt uplatn\u011bny regulace podle z\u00e1kona o l\u00e9\u010divech. Kdy\u017e kosmetick\u00fd salon prod\u00e1v\u00e1 kosmetiku a podobn\u00e9 produkty, z\u00e1kon o l\u00e9\u010divech se p\u0159\u00edmo vztahuje na jednotliv\u00e9 produkty.<\/p>\n\n\n\n<p>Z\u00e1kon o l\u00e9\u010divech stanovuje regulaci reklamy na l\u00e9ky a podobn\u00e9 produkty v \u010dl\u00e1nc\u00edch 66 a\u017e 68. Zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 jsou z\u00e1kaz l\u017eiv\u00e9 a p\u0159ehnan\u00e9 reklamy (\u010dl\u00e1nek 66, odstavec 1 z\u00e1kona o l\u00e9\u010divech) a z\u00e1kaz reklamy na neschv\u00e1len\u00e9 l\u00e9ky a podobn\u00e9 produkty (\u010dl\u00e1nek 68 z\u00e1kona o l\u00e9\u010divech).<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/pharmaceuticals-advertising-regulations\" target=\"_blank\" rel=\"noreferrer noopener\">Co je regulace reklamy podle z\u00e1kona o l\u00e9\u010divech? Vysv\u011btlen\u00ed kl\u00ed\u010dov\u00fdch bod\u016f pro vytv\u00e1\u0159en\u00ed reklamy s leg\u00e1ln\u00edm vyj\u00e1d\u0159en\u00edm[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakaz_lzive_a_prehnane_reklamy_clanek_66_odstavec_1_zakona_o_lecivech\"><\/span>Z\u00e1kaz l\u017eiv\u00e9 a p\u0159ehnan\u00e9 reklamy (\u010dl\u00e1nek 66, odstavec 1 z\u00e1kona o l\u00e9\u010divech)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u010cl\u00e1nek 66, odstavec 1 z\u00e1kona o l\u00e9\u010divech, zakazuje l\u017eivou a p\u0159ehnanou reklamu t\u00fdkaj\u00edc\u00ed se n\u00e1zvu, v\u00fdrobn\u00edho procesu, \u00fa\u010dinnosti, \u00fa\u010dinku nebo vlastnost\u00ed l\u00e9k\u016f a podobn\u00fdch produkt\u016f. Nen\u00ed povoleno uv\u00e1d\u011bt nepravdiv\u00e9 informace nebo pou\u017e\u00edvat p\u0159ehnan\u00e9 v\u00fdrazy v souvislosti s kosmetikou nebo zdravotnick\u00fdmi prost\u0159edky.<\/p>\n\n\n\n<p>Krit\u00e9ria pro posouzen\u00ed &#8220;l\u017eivosti&#8221; a &#8220;p\u0159ehnanosti&#8221; jsou uvedena v &#8220;Standardy pro spr\u00e1vnou reklamu na l\u00e9ky a podobn\u00e9 produkty&#8221; a &#8220;Vysv\u011btlen\u00ed a upozorn\u011bn\u00ed t\u00fdkaj\u00edc\u00ed se standard\u016f pro spr\u00e1vnou reklamu na l\u00e9ky a podobn\u00e9 produkty&#8221; stanoven\u00e9 Ministerstvem zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed. Konkr\u00e9tn\u00ed krit\u00e9ria pro \u00fa\u010dinnost a \u00fa\u010dinky kosmetiky jsou uvedena v ozn\u00e1men\u00ed Ministerstva zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed z roku 2011 (rok 23 \u00e9ry Heisei, 2011 v gregori\u00e1nsk\u00e9m kalend\u00e1\u0159i) &#8220;O zm\u011bn\u011b rozsahu \u00fa\u010dinnosti kosmetiky&#8221;.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad n\u00e1sleduj\u00edc\u00ed v\u00fdrazy mohou b\u00fdt v rozporu s \u010dl\u00e1nkem 66, odstavcem 1 z\u00e1kona o l\u00e9\u010divech, pokud se t\u00fdkaj\u00ed kosmetiky:<\/p>\n\n\n\n<ul>\n<li>L\u00e9\u010d\u00ed \u25cb\u25cb<\/li>\n\n\n\n<li>Regeneruje \u25cb\u25cb<\/li>\n\n\n\n<li>Vylep\u0161uje kvalitu pleti &#8211; p\u00e9\u010de proti st\u00e1rnut\u00ed<\/li>\n\n\n\n<li>S\u00edla odvozen\u00e1 z bun\u011bk<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakaz_reklamy_na_neschvalene_leky_a_podobne_produkty_clanek_68_zakona_o_lecivech\"><\/span>Z\u00e1kaz reklamy na neschv\u00e1len\u00e9 l\u00e9ky a podobn\u00e9 produkty (\u010dl\u00e1nek 68 z\u00e1kona o l\u00e9\u010divech)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u010cl\u00e1nek 68 z\u00e1kona o l\u00e9\u010divech zakazuje reklamu na neschv\u00e1len\u00e9 l\u00e9ky, zdravotnick\u00e9 prost\u0159edky a produkty regenerativn\u00ed medic\u00edny. Pokud kosmetick\u00fd salon pou\u017e\u00edv\u00e1 nebo prod\u00e1v\u00e1 za\u0159\u00edzen\u00ed, kter\u00e1 spadaj\u00ed do kategorie zdravotnick\u00fdch prost\u0159edk\u016f, je reklama na tato za\u0159\u00edzen\u00ed zak\u00e1z\u00e1na, pokud nejsou schv\u00e1lena.<\/p>\n\n\n\n<p>D\u016fle\u017eit\u00e9 je, \u017ee za\u0159\u00edzen\u00ed pou\u017e\u00edvan\u00e9 v kosmetick\u00e9m salonu m\u016f\u017ee b\u00fdt pova\u017eov\u00e1no za zdravotnick\u00fd prost\u0159edek, i kdy\u017e je to v podstat\u011b kosmetick\u00e9 za\u0159\u00edzen\u00ed, a m\u016f\u017ee poru\u0161ovat \u010dl\u00e1nek 68 z\u00e1kona o l\u00e9\u010divech, pokud se zohledn\u00ed obsah zobrazen\u00ed a reklamy.<\/p>\n\n\n\n<p>Jak budeme diskutovat pozd\u011bji, na zdravotnick\u00e9 prost\u0159edky se vztahuj\u00ed tak\u00e9 jin\u00e9 regulace ne\u017e z\u00e1kon o l\u00e9\u010divech.<\/p>\n\n\n\n<p>Proto je velmi d\u016fle\u017eit\u00e9 zjistit, zda je za\u0159\u00edzen\u00ed pou\u017e\u00edvan\u00e9 v kosmetick\u00e9m salonu kosmetick\u00e9 za\u0159\u00edzen\u00ed nebo zdravotnick\u00fd prost\u0159edek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozdil_mezi_kosmetickymi_a_lekarskymi_pristroji_podle_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_Pharmaceutical_and_Medical_Devices_Act\"><\/span>Rozd\u00edl mezi kosmetick\u00fdmi a l\u00e9ka\u0159sk\u00fdmi p\u0159\u00edstroji podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceutical and Medical Devices Act)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/nzhx3makqpFDYLCwn1VjI9spUkIWiqeGK9ijfDx66vkBXqtGqTCQ2mFPHVuGFq_uaCvhjCjMadbkyWR6dhza3EOxj_DyPZnkBFc1eud3n6JW1N96u_FPaHt7bVJa7jXjMfVorFV1SIVWzYEy6lbt_72LNr5-45_pQ7aoaBhu3RF3K-Iv2z6kucPkT4YoCw\" alt=\"Rozd\u00edl mezi kosmetick\u00fdmi a l\u00e9ka\u0159sk\u00fdmi p\u0159\u00edstroji\" \/><\/figure>\n\n\n\n<p>Jak tedy rozli\u0161ujeme mezi kosmetick\u00fdmi a l\u00e9ka\u0159sk\u00fdmi p\u0159\u00edstroji? Ve skute\u010dnosti je t\u011b\u017ek\u00e9 tyto dv\u011b kategorie jasn\u011b odd\u011blit a vy\u017eaduje se odborn\u00e9 posouzen\u00ed.<\/p>\n\n\n\n<p>L\u00e9ka\u0159sk\u00e9 p\u0159\u00edstroje jsou definov\u00e1ny v \u010dl\u00e1nku 2 odstavec 4 japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceutical and Medical Devices Act) n\u00e1sledovn\u011b:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u010cl\u00e1nek 2 odstavec 4 japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceutical and Medical Devices Act)<\/p>\n\n\n\n<p>V tomto z\u00e1kon\u011b se pod &#8220;l\u00e9ka\u0159sk\u00fdmi p\u0159\u00edstroji&#8221; rozum\u00ed stroje a n\u00e1stroje, kter\u00e9 jsou ur\u010deny k pou\u017eit\u00ed pro diagnostiku, l\u00e9\u010dbu nebo prevenci nemoc\u00ed u lid\u00ed nebo zv\u00ed\u0159at, nebo k ovlivn\u011bn\u00ed struktury nebo funkce t\u011bla lid\u00ed nebo zv\u00ed\u0159at (s v\u00fdjimkou produkt\u016f pro regenerativn\u00ed medic\u00ednu atd.), jak je stanoveno vl\u00e1dn\u00edm na\u0159\u00edzen\u00edm.<\/p>\n<\/blockquote>\n\n\n\n<p>Na druhou stranu, pro kosmetick\u00e9 p\u0159\u00edstroje neexistuje pr\u00e1vn\u00ed definice. M\u016f\u017eeme \u0159\u00edci, \u017ee se jedn\u00e1 o n\u00e1stroje souvisej\u00edc\u00ed s kr\u00e1sou, kter\u00e9 nejsou l\u00e9ka\u0159sk\u00fdmi p\u0159\u00edstroji.<\/p>\n\n\n\n<p>D\u016fle\u017eit\u00e9 je, \u017ee to, zda se jedn\u00e1 o l\u00e9ka\u0159sk\u00fd p\u0159\u00edstroj, z\u00e1vis\u00ed na &#8220;\u00fa\u010delu pou\u017eit\u00ed&#8221; p\u0159\u00edstroje. To znamen\u00e1, \u017ee i kdy\u017e p\u0159\u00edstroj nem\u00e1 skute\u010dn\u00fd l\u00e9\u010debn\u00fd \u00fa\u010dinek, pokud je jeho \u00fa\u010delem pou\u017eit\u00ed l\u00e9\u010dba, m\u016f\u017ee b\u00fdt pova\u017eov\u00e1n za l\u00e9ka\u0159sk\u00fd p\u0159\u00edstroj.<\/p>\n\n\n\n<p>P\u0159i posuzov\u00e1n\u00ed \u00fa\u010delu pou\u017eit\u00ed p\u0159\u00edstroje se zohled\u0148uj\u00ed r\u016fzn\u00e9 okolnosti a nelze je jednozna\u010dn\u011b ur\u010dit. Nicm\u00e9n\u011b, jedn\u00edm z faktor\u016f, kter\u00e9 se berou v \u00favahu, je existence nebo neexistence tvrzen\u00ed o \u00fa\u010dinnosti. To znamen\u00e1, \u017ee pokud se tvrd\u00ed, \u017ee m\u00e1 l\u00e9ka\u0159skou \u00fa\u010dinnost, m\u016f\u017ee b\u00fdt pova\u017eov\u00e1n za l\u00e9ka\u0159sk\u00fd p\u0159\u00edstroj, bez ohledu na skute\u010dn\u00fd \u00fa\u010dinek.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud je o kosmetick\u00e9m p\u0159\u00edstroji pro obli\u010dej uvedeno, \u017ee &#8220;vypne kontury obli\u010deje, pe\u010duje o p\u00f3ry, p\u0159edch\u00e1z\u00ed akn\u00e9&#8221;, m\u016f\u017ee b\u00fdt pova\u017eov\u00e1n za l\u00e9ka\u0159sk\u00fd p\u0159\u00edstroj, i kdy\u017e nem\u00e1 l\u00e9ka\u0159skou \u00fa\u010dinnost.<\/p>\n\n\n\n<p>Reference: Aichi Prefecture | <a href=\"https:\/\/www.pref.aichi.jp\/soshiki\/iyaku\/0000044359.html\" target=\"_blank\" rel=\"noreferrer noopener\">Reklama a prodej takzvan\u00fdch zdravotnick\u00fdch p\u0159\u00edstroj\u016f[ja]<\/a><\/p>\n\n\n\n<p>Pokud je p\u0159\u00edstroj pou\u017e\u00edvan\u00fd v kosmetick\u00e9m salonu pova\u017eov\u00e1n za l\u00e9ka\u0159sk\u00fd p\u0159\u00edstroj, pou\u017eit\u00ed tohoto p\u0159\u00edstroje m\u016f\u017ee b\u00fdt pova\u017eov\u00e1no za l\u00e9ka\u0159sk\u00fd z\u00e1krok a m\u016f\u017ee b\u00fdt v rozporu s \u010dl\u00e1nkem 17 japonsk\u00e9ho z\u00e1kona o l\u00e9ka\u0159\u00edch (Medical Practitioners Act).<\/p>\n\n\n\n<p>Nav\u00edc, pokud se tvrd\u00ed, \u017ee m\u00e1 l\u00e9ka\u0159skou \u00fa\u010dinnost, i kdy\u017e ve skute\u010dnosti \u017e\u00e1dnou nem\u00e1, m\u016f\u017ee to v\u00e9st k z\u00e1va\u017en\u00e9mu nedorozum\u011bn\u00ed ohledn\u011b obsahu procedury a m\u016f\u017ee to b\u00fdt v rozporu s japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Act against Unjustifiable Premiums and Misleading Representations, d\u00e1le jen &#8220;Act against Unjustifiable Premiums&#8221;).<\/p>\n\n\n\n<p>D\u00e1le, pokud se tento p\u0159\u00edstroj prod\u00e1v\u00e1, m\u016f\u017ee to b\u00fdt v rozporu s \u010dl\u00e1nkem 68 japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceutical and Medical Devices Act), pokud pro p\u0159\u00edstroj nebylo ud\u011bleno schv\u00e1len\u00ed. V z\u00e1vislosti na obsahu reklamy m\u016f\u017ee tak\u00e9 doj\u00edt k poru\u0161en\u00ed \u010dl\u00e1nku 66 tohoto z\u00e1kona.<\/p>\n\n\n\n<p>Je t\u0159eba poznamenat, \u017ee japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceutical and Medical Devices Act) nen\u00ed jedin\u00fdm z\u00e1konem, kter\u00fd reguluje reklamu kosmetick\u00fdch salon\u016f. Existuj\u00ed dal\u0161\u00ed z\u00e1kony, na kter\u00e9 je t\u0159eba d\u00e1t pozor. N\u00ed\u017ee p\u0159edstavujeme japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Act against Unjustifiable Premiums) a japonsk\u00fd z\u00e1kon o l\u00e9ka\u0159\u00edch (Medical Practitioners Act).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_reklamnich_projevu_v_estetickych_salonech_podle_japonskeho_zakona_o_zobrazeni_cen\"><\/span>Regulace reklamn\u00edch projev\u016f v estetick\u00fdch salonech podle japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen (Z\u00e1kon o prevenci nespr\u00e1vn\u00e9ho zobrazen\u00ed cen a nespr\u00e1vn\u00fdch nab\u00eddek) m\u00e1 za c\u00edl chr\u00e1nit prost\u0159ed\u00ed, ve kter\u00e9m mohou spot\u0159ebitel\u00e9 volit produkty a slu\u017eby na z\u00e1klad\u011b vlastn\u00edho uv\u00e1\u017een\u00ed a racion\u00e1ln\u00edho rozhodov\u00e1n\u00ed, t\u00edm, \u017ee reguluje nespr\u00e1vn\u00e9 zobrazen\u00ed, jako je nap\u0159\u00edklad klam\u00e1n\u00ed o kvalit\u011b zbo\u017e\u00ed nebo obchodn\u00edch podm\u00ednek.<\/p>\n\n\n\n<p>Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen uv\u00e1d\u00ed jako zak\u00e1zan\u00e9 nespr\u00e1vn\u00e9 zobrazen\u00ed nespr\u00e1vn\u00e9 zobrazen\u00ed vynikaj\u00edc\u00ed kvality a nespr\u00e1vn\u00e9 zobrazen\u00ed v\u00fdhodnosti (\u010dl\u00e1nek 5 japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen). Pokud dojde k takov\u00e9mu zobrazen\u00ed, m\u016f\u017ee b\u00fdt poru\u0161en\u00ed japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen potrest\u00e1no nap\u0159\u00edklad na\u0159\u00edzen\u00edm o opat\u0159en\u00edch, pokutou nebo \u017e\u00e1dost\u00ed o z\u00e1kaz.<\/p>\n\n\n\n<p>N\u00ed\u017ee se pod\u00edv\u00e1me na konkr\u00e9tn\u00ed p\u0159\u00edklady t\u011bchto dvou typ\u016f nespr\u00e1vn\u00e9ho zobrazen\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nespravne_zobrazeni_vynikajici_kvality\"><\/span>Nespr\u00e1vn\u00e9 zobrazen\u00ed vynikaj\u00edc\u00ed kvality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u010cl\u00e1nek 5 odstavec 1 japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen zakazuje n\u00e1sleduj\u00edc\u00ed zobrazen\u00ed (z\u00e1kaz nespr\u00e1vn\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality).<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b zbo\u017e\u00ed nebo slu\u017eeb t\u00fdkaj\u00edc\u00edch se kvality, pro obecn\u00e9 spot\u0159ebitele,<\/p>\n\n\n\n<ol>\n<li>Zobrazen\u00ed, kter\u00e9 nazna\u010duje, \u017ee je v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e skute\u010dnost<\/li>\n\n\n\n<li>Zobrazen\u00ed, kter\u00e9 nazna\u010duje, \u017ee je v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e skute\u010dnost, a\u010dkoli je v rozporu s fakty t\u00fdkaj\u00edc\u00edmi se konkuren\u010dn\u00edch podnikatel\u016f<\/li>\n<\/ol>\n\n\n\n<p>Zakazuje zobrazen\u00ed, kter\u00e9 by mohlo nespr\u00e1vn\u011b p\u0159il\u00e1kat z\u00e1kazn\u00edky a br\u00e1nit obecn\u00fdm spot\u0159ebitel\u016fm v samostatn\u00e9m a racion\u00e1ln\u00edm v\u00fdb\u011bru.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b, n\u00e1sleduj\u00edc\u00ed p\u0159\u00edpady mohou b\u00fdt pova\u017eov\u00e1ny za nespr\u00e1vn\u00e9 zobrazen\u00ed vynikaj\u00edc\u00ed kvality.<\/p>\n\n\n\n<ul>\n<li>P\u0159\u00edpad, kdy se prov\u00e1d\u00ed reklama ve form\u011b zku\u0161enost\u00ed, jako je &#8220;Zhubla jsem 10 kilogram\u016f jen t\u00edm, \u017ee jsem chodila do estetick\u00e9ho salonu!&#8221;, p\u0159esto\u017ee ve skute\u010dnosti bylo nutn\u00e9 prov\u00e1d\u011bt vhodn\u00e9 cvi\u010den\u00ed a stravov\u00e1n\u00ed paraleln\u011b s n\u00e1v\u0161t\u011bvou estetick\u00e9ho salonu<\/li>\n\n\n\n<li>P\u0159\u00edpad, kdy se pou\u017e\u00edv\u00e1 v\u00fdraz, jako je &#8220;Estetick\u00fd salon, kde zhubnete 10 kilogram\u016f&#8221;, jako by kdokoli, kdo podstoup\u00ed l\u00e9\u010dbu, zhubl 10 kilogram\u016f, p\u0159esto\u017ee je tam jen jedna osoba, kter\u00e1 zhubla 10 kilogram\u016f<\/li>\n\n\n\n<li>P\u0159\u00edpad, kdy se pou\u017e\u00edv\u00e1 v\u00fdraz, jako je &#8220;Na\u0161e jedine\u010dn\u00e1 metoda&#8221;, p\u0159esto\u017ee se prov\u00e1d\u00ed l\u00e9\u010dba pomoc\u00ed b\u011b\u017en\u00fdch metod<\/li>\n\n\n\n<li>P\u0159\u00edpad, kdy se pou\u017e\u00edv\u00e1 v\u00fdraz, jako by to byl jedin\u00fd salon v Japonsku, kde je mo\u017en\u00e9 podstoupit l\u00e9\u010dbu pomoc\u00ed dan\u00e9ho p\u0159\u00edstroje, p\u0159esto\u017ee i jin\u00e9 salony pou\u017e\u00edvaj\u00ed stejn\u00fd p\u0159\u00edstroj<\/li>\n\n\n\n<li>P\u0159\u00edpad, kdy se pou\u017e\u00edv\u00e1 v\u00fdraz, jako by to bylo &#8220;Nejv\u00edce vybran\u00e9 v oblasti XX&#8221;, p\u0159esto\u017ee se prov\u00e1d\u00ed nevhodn\u00e9 srovn\u00e1n\u00ed t\u00edm, \u017ee se po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f kvantifikuje odli\u0161n\u00fdm zp\u016fsobem ne\u017e v jin\u00fdch obchodech<\/li>\n<\/ul>\n\n\n\n<p>Nav\u00edc, podnikatel\u00e9 mus\u00ed na \u017e\u00e1dost komisa\u0159e pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti p\u0159edlo\u017eit dokumenty, kter\u00e9 dokazuj\u00ed racion\u00e1ln\u00ed d\u016fvody pro zobrazen\u00ed. Pokud tyto dokumenty nejsou p\u0159edlo\u017eeny, nebo pokud p\u0159edlo\u017een\u00e9 dokumenty nejsou pova\u017eov\u00e1ny za dokazuj\u00edc\u00ed racion\u00e1ln\u00ed d\u016fvody, mohou b\u00fdt pova\u017eov\u00e1ny za nespr\u00e1vn\u00e9 zobrazen\u00ed.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad n\u00e1sleduj\u00edc\u00ed nejvy\u0161\u0161\u00ed v\u00fdrazy mohou b\u00fdt pova\u017eov\u00e1ny za nespr\u00e1vn\u00e9 zobrazen\u00ed vynikaj\u00edc\u00ed kvality, pokud nelze prok\u00e1zat racion\u00e1ln\u00ed d\u016fvody.<\/p>\n\n\n\n<ul>\n<li>Nejvy\u0161\u0161\u00ed kvalita<\/li>\n\n\n\n<li>Nejlep\u0161\u00ed v Japonsku<\/li>\n\n\n\n<li>Sv\u011btov\u00e1 premi\u00e9ra<\/li>\n\n\n\n<li>V\u00fdrazy jako &#8220;Okam\u017eit\u011b se stanete malou tv\u00e1\u0159\u00ed!&#8221; nebo &#8220;Okam\u017eit\u00fd efekt!&#8221;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nespravne_zobrazeni_vyhodnosti\"><\/span>Nespr\u00e1vn\u00e9 zobrazen\u00ed v\u00fdhodnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u010cl\u00e1nek 5 odstavec 2 japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen zakazuje n\u00e1sleduj\u00edc\u00ed zobrazen\u00ed (z\u00e1kaz nespr\u00e1vn\u00e9ho zobrazen\u00ed v\u00fdhodnosti).<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b zbo\u017e\u00ed nebo slu\u017eeb t\u00fdkaj\u00edc\u00edch se obchodn\u00edch podm\u00ednek, jako je cena,<\/p>\n\n\n\n<ol>\n<li>Zobrazen\u00ed, kter\u00e9 by mohlo b\u00fdt obecn\u00fdm spot\u0159ebitelem ch\u00e1p\u00e1no jako v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed pro obchodn\u00edho partnera ne\u017e skute\u010dnost<\/li>\n\n\n\n<li>Zobrazen\u00ed, kter\u00e9 by mohlo b\u00fdt obecn\u00fdm spot\u0159ebitelem ch\u00e1p\u00e1no jako v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed pro obchodn\u00edho partnera ne\u017e skute\u010dnost, a\u010dkoli je v rozporu s fakty t\u00fdkaj\u00edc\u00edmi se konkuren\u010dn\u00edch podnikatel\u016f<\/li>\n<\/ol>\n\n\n\n<p>Zakazuje zobrazen\u00ed, kter\u00e9 by mohlo nespr\u00e1vn\u011b p\u0159il\u00e1kat z\u00e1kazn\u00edky a br\u00e1nit obecn\u00fdm spot\u0159ebitel\u016fm v samostatn\u00e9m a racion\u00e1ln\u00edm v\u00fdb\u011bru.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b, n\u00e1sleduj\u00edc\u00ed v\u00fdrazy mohou b\u00fdt pova\u017eov\u00e1ny za nespr\u00e1vn\u00e9 zobrazen\u00ed v\u00fdhodnosti.<\/p>\n\n\n\n<ul>\n<li>P\u0159\u00edpad, kdy se pou\u017e\u00edv\u00e1 v\u00fdraz, jako je &#8220;Jsme nejlevn\u011bj\u0161\u00ed!&#8221;, p\u0159esto\u017ee se ve skute\u010dnosti prov\u00e1d\u00ed srovn\u00e1n\u00ed cen bez zahrnut\u00ed slu\u017eeb jin\u00fdch obchod\u016f<\/li>\n\n\n\n<li>P\u0159\u00edpad, kdy se pou\u017e\u00edv\u00e1 v\u00fdraz, jako je &#8220;Nyn\u00ed jen za 5 000 jen\u016f za prvn\u00ed n\u00e1v\u0161t\u011bvu!&#8221;, p\u0159esto\u017ee je cena v\u017edy 5 000 jen\u016f<\/li>\n\n\n\n<li>P\u0159\u00edpad, kdy se pou\u017e\u00edv\u00e1 v\u00fdraz, jako by bylo mo\u017en\u00e9 vyu\u017e\u00edt slu\u017ebu pouze za z\u00e1kladn\u00ed poplatek, p\u0159esto\u017ee ve skute\u010dnosti je nutn\u00e9 zaplatit dal\u0161\u00ed poplatek krom\u011b z\u00e1kladn\u00edho poplatku pro vyu\u017eit\u00ed slu\u017eby<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_reklamnich_projevu_v_estetickych_salonech_podle_zakona_o_lekarich_Japonsky_zakon_o_lekarich\"><\/span>Regulace reklamn\u00edch projev\u016f v estetick\u00fdch salonech podle z\u00e1kona o l\u00e9ka\u0159\u00edch (Japonsk\u00fd z\u00e1kon o l\u00e9ka\u0159\u00edch)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z\u00e1kon o l\u00e9ka\u0159\u00edch je pr\u00e1vn\u00ed p\u0159edpis, kter\u00fd stanovuje povinnosti l\u00e9ka\u0159\u016f, licenci a dal\u0161\u00ed aspekty jejich praxe. A\u010dkoli estetick\u00e9 salony nejsou kliniky, kde by l\u00e9ka\u0159i prov\u00e1d\u011bli l\u00e9\u010dbu, mohou b\u00fdt p\u0159edm\u011btem regulace podle z\u00e1kona o l\u00e9ka\u0159\u00edch.<\/p>\n\n\n\n<p>Podle \u010dl\u00e1nku 17 z\u00e1kona o l\u00e9ka\u0159\u00edch, &#8220;osoba, kter\u00e1 nen\u00ed l\u00e9ka\u0159em, nesm\u00ed provozovat l\u00e9ka\u0159skou praxi&#8221;. Kosmeti\u010dky nejsou l\u00e9ka\u0159i, tak\u017ee jim nen\u00ed dovoleno prov\u00e1d\u011bt l\u00e9ka\u0159sk\u00e9 z\u00e1kroky.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de regulace reklamy, z\u00e1kon o l\u00e9ka\u0159\u00edch to v\u00fdslovn\u011b neuv\u00e1d\u00ed. Nicm\u00e9n\u011b, reklamy, kter\u00e9 by mohly b\u00fdt zam\u011bn\u011bny za l\u00e9ka\u0159sk\u00e9 z\u00e1kroky, jsou v estetick\u00fdch salonech zak\u00e1z\u00e1ny, proto\u017ee by mohly z\u00e1kazn\u00edk\u016fm v\u00fdrazn\u011b nespr\u00e1vn\u011b p\u0159edstavovat obsah slu\u017eeb a mohly by b\u00fdt pova\u017eov\u00e1ny za klamav\u00e9 a poru\u0161uj\u00edc\u00ed z\u00e1kon o kontrole obchodn\u00edch praktik a reklamy (Japonsk\u00fd z\u00e1kon o kontrole obchodn\u00edch praktik a reklamy).<\/p>\n\n\n\n<p>Proto, a\u010dkoli teoreticky m\u016f\u017ee b\u00fdt jinak, v estetick\u00fdch salonech je nez\u00e1konn\u00e9 a nep\u0159\u00edpustn\u00e9 pou\u017e\u00edvat reklamn\u00ed projevy, kter\u00e9 by mohly b\u00fdt zam\u011bn\u011bny za l\u00e9ka\u0159sk\u00e9 z\u00e1kroky.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad n\u00e1sleduj\u00edc\u00ed projevy by mohly b\u00fdt pova\u017eov\u00e1ny za nez\u00e1konn\u00e9, pokud by mohly b\u00fdt zam\u011bn\u011bny za l\u00e9ka\u0159sk\u00e9 z\u00e1kroky:<\/p>\n\n\n\n<ul>\n<li>Korekce p\u00e1nevn\u00ed kosti<\/li>\n\n\n\n<li>Prevence rakoviny<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Pokud_mate_pochybnosti_o_reklamnich_projevech_v_kosmetickem_salonu_obratte_se_na_pravnika\"><\/span>Shrnut\u00ed: Pokud m\u00e1te pochybnosti o reklamn\u00edch projevech v kosmetick\u00e9m salonu, obra\u0165te se na pr\u00e1vn\u00edka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/RCKhrfa-G1rPmCY3eEmNUjdyIgnFWePv_H78ANipzsmshISlMy5omDk5jGty8hb1g_-mJnms1byOsCU2KZUd3uGJ9fzwPUo4QuCdbsj3DCLRcvPnTTJfonF4DkRErf0pmepd0dyZFlpbeHpQJ1j78KfP75Z1ZCrGKGF15nasWIeYKL_BEXwjmOpKJ6Iytg\" alt=\"Shrnut\u00ed: Pokud m\u00e1te pochybnosti o reklamn\u00edch projevech v kosmetick\u00e9m salonu, obra\u0165te se na pr\u00e1vn\u00edka\" \/><\/figure>\n\n\n\n<p>Zde jsme se pod\u00edvali na reklamn\u00ed projevy, na kter\u00e9 byste m\u011bli d\u00e1vat pozor v kosmetick\u00e9m salonu. Na reklamy kosmetick\u00fdch salon\u016f se vztahuj\u00ed r\u016fzn\u00e9 pr\u00e1vn\u00ed regulace, v\u010detn\u011b japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch. Nav\u00edc, zda je jednotliv\u00fd projev pr\u00e1vn\u011b povolen, se posuzuje na p\u0159\u00edpad od p\u0159\u00edpadu, co\u017e je velmi specializovan\u00e1 oblast.<\/p>\n\n\n\n<p>Pr\u00e1vn\u00ed kontrola a n\u00e1vrhy na p\u0159eformulov\u00e1n\u00ed projev\u016f v reklam\u00e1ch kosmetick\u00fdch salon\u016f podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch a dal\u0161\u00edch jsou velmi specializovan\u00e9 oblasti. Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolis m\u00e1 t\u00fdm specializovan\u00fd na japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, kter\u00fd je p\u0159ipraven\u00fd se vypo\u0159\u00e1dat s kontrolou \u010dl\u00e1nk\u016f o r\u016fzn\u00fdch produktech, od dopl\u0148k\u016f stravy po l\u00e9\u010diva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith je pr\u00e1vn\u00ed kancel\u00e1\u0159 s bohat\u00fdmi zku\u0161enostmi v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. Na\u0161e kancel\u00e1\u0159 poskytuje slu\u017eby, jako je pr\u00e1vn\u00ed kontrola \u010dl\u00e1nk\u016f a landing pages, vytv\u00e1\u0159en\u00ed pokyn\u016f a kontrola vzork\u016f pro provozovatele m\u00e9di\u00ed, provozovatele recenzn\u00edch str\u00e1nek, reklamn\u00ed agentury, v\u00fdrobce dopl\u0148k\u016f stravy a kosmetiky, kliniky, provozovatele ASP a dal\u0161\u00ed. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Obory, kter\u00fdmi se zab\u00fdv\u00e1 pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Kontrola \u010dl\u00e1nk\u016f a landing pages podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch p\u0159\u00edstroj\u00edch[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklama je kl\u00ed\u010dov\u00e1 pro p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f do kosmetick\u00fdch salon\u016f. Pro majitele salonu je jist\u011b d\u016fle\u017eit\u00e9, aby reklama co nejv\u00edce zd\u016fraznila unik\u00e1tn\u00ed vlastnosti jejich kosmetick\u00e9ho salonu. Av\u0161ak reklam [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60991"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=60991"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60991\/revisions"}],"predecessor-version":[{"id":62680,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/60991\/revisions\/62680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/62679"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=60991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=60991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=60991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}