{"id":61035,"date":"2023-12-08T20:24:21","date_gmt":"2023-12-08T11:24:21","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61035"},"modified":"2024-03-31T14:07:04","modified_gmt":"2024-03-31T05:07:04","slug":"advertising-transaction-basic-contract","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract","title":{"rendered":"Kl\u00ed\u010dov\u00e9 body, kter\u00e9 je t\u0159eba zkontrolovat, aby se p\u0159ede\u0161lo probl\u00e9m\u016fm v z\u00e1kladn\u00ed smlouv\u011b o obchodov\u00e1n\u00ed s reklamou"},"content":{"rendered":"\n<p>S p\u0159\u00edchodem internetu se zp\u016fsoby reklamy diverzifikovaly a obsah smluv o reklamn\u00edch transakc\u00edch se mus\u00ed vytv\u00e1\u0159et podle charakteristik jednotliv\u00fdch m\u00e9di\u00ed, jako jsou \u201ereklamy v \u010dasopisech\u201c, \u201einternetov\u00e9 reklamy\u201c a \u201etelevizn\u00ed reklamy\u201c.<\/p>\n\n\n\n<p>Av\u0161ak, nez\u00e1le\u017e\u00ed na tom, zda je osoba, kter\u00e9 byla sv\u011b\u0159ena pr\u00e1ce, prov\u00e1d\u00ed reklamn\u00ed \u010dinnosti a zadavatel za to plat\u00ed odm\u011bnu. St\u00e1le se jedn\u00e1 o jednu formu smlouvy o d\u00edlo.<\/p>\n\n\n\n<p>Pokud zad\u00e1v\u00e1te pr\u00e1ci kontinu\u00e1ln\u011b, je b\u011b\u017en\u00e9, \u017ee se to prov\u00e1d\u00ed prost\u0159ednictv\u00edm dvoustup\u0148ov\u00e9 smlouvy, kter\u00e1 stanov\u00ed z\u00e1kladn\u00ed obchodn\u00ed podm\u00ednky v z\u00e1kladn\u00ed smlouv\u011b a obsah jednotliv\u00fdch transakc\u00ed v jednotliv\u00fdch smlouv\u00e1ch. Pokud v\u0161ak existuj\u00ed mezery nebo nedostatky v z\u00e1kladn\u00ed smlouv\u011b, m\u016f\u017ee to v\u00e9st k probl\u00e9m\u016fm.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku podrobn\u011b vysv\u011btl\u00edme kl\u00ed\u010dov\u00e9 body, kter\u00e9 je t\u0159eba dodr\u017eet p\u0159i uzav\u00edr\u00e1n\u00ed \u201ez\u00e1kladn\u00ed smlouvy o reklamn\u00edch transakc\u00edch\u201c, kter\u00e1 je nejd\u016fle\u017eit\u011bj\u0161\u00ed p\u0159i kontinu\u00e1ln\u00edch reklamn\u00edch transakc\u00edch, aby se p\u0159ede\u0161lo zbyte\u010dn\u00fdm probl\u00e9m\u016fm.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract\/#Role_zakladni_smlouvy\" title=\"Role z\u00e1kladn\u00ed smlouvy\">Role z\u00e1kladn\u00ed smlouvy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract\/#Ustanoveni_tykajici_se_pozadovanych_sluzeb\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se po\u017eadovan\u00fdch slu\u017eeb\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se po\u017eadovan\u00fdch slu\u017eeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract\/#Ustanoveni_o_vztahu_mezi_zakladni_a_jednotlivymi_smlouvami\" title=\"Ustanoven\u00ed o vztahu mezi z\u00e1kladn\u00ed a jednotliv\u00fdmi smlouvami\">Ustanoven\u00ed o vztahu mezi z\u00e1kladn\u00ed a jednotliv\u00fdmi smlouvami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract\/#Dolozky_tykajici_se_individualnich_smluv\" title=\"Dolo\u017eky t\u00fdkaj\u00edc\u00ed se individu\u00e1ln\u00edch smluv\">Dolo\u017eky t\u00fdkaj\u00edc\u00ed se individu\u00e1ln\u00edch smluv<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract\/#Ustanoveni_tykajici_se_subdodavek_sluzeb\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se subdod\u00e1vek slu\u017eeb\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se subdod\u00e1vek slu\u017eeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract\/#Klauzule_o_zachovani_tajnosti\" title=\"Klauzule o zachov\u00e1n\u00ed tajnosti\">Klauzule o zachov\u00e1n\u00ed tajnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract\/#Ustanoveni_o_platnosti_a_obnove\" title=\"Ustanoven\u00ed o platnosti a obnov\u011b\">Ustanoven\u00ed o platnosti a obnov\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract\/#Ustanoveni_o_nahrade_skody\" title=\"Ustanoven\u00ed o n\u00e1hrad\u011b \u0161kody\">Ustanoven\u00ed o n\u00e1hrad\u011b \u0161kody<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract\/#Danove_zachazeni_se_zakladnimi_a_jednotlivymi_smlouvami\" title=\"Da\u0148ov\u00e9 zach\u00e1zen\u00ed se z\u00e1kladn\u00edmi a jednotliv\u00fdmi smlouvami\">Da\u0148ov\u00e9 zach\u00e1zen\u00ed se z\u00e1kladn\u00edmi a jednotliv\u00fdmi smlouvami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/advertising-transaction-basic-contract\/#Informace_o_tvorbe_a_revizi_smluv_nasi_kancelari\" title=\"Informace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed\">Informace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Role_zakladni_smlouvy\"><\/span>Role z\u00e1kladn\u00ed smlouvy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z\u00e1kladn\u00ed smlouva je dohoda, kter\u00e1 se p\u0159edem projedn\u00e1v\u00e1 a uzav\u00edr\u00e1 s konkr\u00e9tn\u00edm partnerem v p\u0159\u00edpad\u011b, \u017ee se o\u010dek\u00e1v\u00e1, \u017ee budou v budoucnu opakov\u00e1ny podobn\u00e9 transakce. Tato smlouva stanovuje z\u00e1kladn\u00ed z\u00e1le\u017eitosti, kter\u00e9 jsou spole\u010dn\u00e9 pro v\u0161echny transakce, jako je &#8220;rozmez\u00ed smlouvy&#8221;, &#8220;platebn\u00ed podm\u00ednky&#8221;, &#8220;od\u0161kodn\u011bn\u00ed za \u0161kodu&#8221; atd.<\/p>\n\n\n\n<p>P\u0159i jednotliv\u00fdch transakc\u00edch se uzav\u00edraj\u00ed jednoduch\u00e9 individu\u00e1ln\u00ed smlouvy, kter\u00e9 stanovuj\u00ed &#8220;obsah pr\u00e1ce&#8221;, &#8220;dodate\u010dnou odm\u011bnu&#8221;, &#8220;dodac\u00ed lh\u016ftu&#8221; atd., kter\u00e9 nejsou stanoveny v z\u00e1kladn\u00ed smlouv\u011b.<\/p>\n\n\n\n<p>V\u00fdhodou stanoven\u00ed t\u011bchto z\u00e1le\u017eitost\u00ed v z\u00e1kladn\u00ed smlouv\u011b je, \u017ee p\u0159i prov\u00e1d\u011bn\u00ed jednotliv\u00fdch transakc\u00ed je t\u0159eba se zab\u00fdvat pouze ot\u00e1zkami t\u00fdkaj\u00edc\u00edmi se pr\u00e1ce, co\u017e usnad\u0148uje pr\u016fb\u011bh jednotliv\u00fdch transakc\u00ed.<\/p>\n\n\n\n<p>Nyn\u00ed v\u00e1m v n\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti pomoc\u00ed obecn\u00fdch ustanoven\u00ed vysv\u011btl\u00edme d\u016fle\u017eit\u00e9 body, na kter\u00e9 je t\u0159eba se zam\u011b\u0159it p\u0159i kontrole z\u00e1kladn\u00ed smlouvy o reklamn\u00edch transakc\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_pozadovanych_sluzeb\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se po\u017eadovan\u00fdch slu\u017eeb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25ef (Definice) <br> V tomto smluvn\u00edm vztahu se pod pojmem &#8220;reklamn\u00ed a propaga\u010dn\u00ed obchod&#8221; rozum\u00ed, \u017ee strana A zad\u00e1v\u00e1 stran\u011b B pr\u00e1ci spojenou s propagac\u00ed a reklamou produkt\u016f a slu\u017eeb strany A (d\u00e1le jen &#8220;tato pr\u00e1ce&#8221;), jak je uvedeno v n\u00e1sleduj\u00edc\u00edch bodech, a plat\u00ed za ni stran\u011b B. <br> <br> 1. Pl\u00e1nov\u00e1n\u00ed a n\u00e1vrh reklamn\u00edch a propaga\u010dn\u00edch metod <br> 2. V\u00fdb\u011br reklamn\u00edch m\u00e9di\u00ed (internetov\u00e1 reklama a dal\u0161\u00ed elektronick\u00e1 m\u00e9dia atd.) <br> 3. Spr\u00e1va um\u00edst\u011bn\u00ed reklam <br> 4. Ve\u0161ker\u00e9 pr\u00e1ce souvisej\u00edc\u00ed s v\u00fd\u0161e uveden\u00fdmi body, kter\u00e9 strana A zad\u00e1v\u00e1 stran\u011b B<\/p>\n\n\n\n<p>Zde je definov\u00e1n obsah &#8220;reklamn\u00edho a propaga\u010dn\u00edho obchodu&#8221;, kter\u00fd je z\u00e1kladem z\u00e1kladn\u00ed smlouvy.<\/p>\n\n\n\n<p>Pokud v\u0161ak mezi dopl\u0148kov\u00e9 pr\u00e1ce uveden\u00e9 v bod\u011b 4 pat\u0159\u00ed &#8220;design&#8221; nebo &#8220;v\u00fdroba&#8221;, je t\u0159eba v t\u00e9to pr\u00e1ci odd\u011blen\u011b uv\u00e9st &#8220;design a v\u00fdrobu reklamy&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/Advertising-transaction-basic-contract1.jpg\" alt=\"\" class=\"wp-image-29174\" \/><\/figure>\n\n\n\n<p>D\u016fvodem je, \u017ee na v\u00fdrobky \u010dasto vznikaj\u00ed r\u016fzn\u00e1 pr\u00e1va a je t\u0159eba ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se p\u0159\u00edslu\u0161enstv\u00ed &#8220;du\u0161evn\u00edho vlastnictv\u00ed&#8221;, jako jsou patentov\u00e1 pr\u00e1va, pr\u00e1va na design a autorsk\u00e1 pr\u00e1va, spolu s o\u0161et\u0159en\u00edm &#8220;v\u00fdsledk\u016f&#8221; vytvo\u0159en\u00fdch b\u011bhem v\u00fdroby.<\/p>\n\n\n\n<p>Z\u00e1rove\u0148 je tak\u00e9 nutn\u00e9 m\u00edt samostatn\u00e9 ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se &#8220;p\u0159ijet\u00ed&#8221; v\u00fdrobku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_vztahu_mezi_zakladni_a_jednotlivymi_smlouvami\"><\/span>Ustanoven\u00ed o vztahu mezi z\u00e1kladn\u00ed a jednotliv\u00fdmi smlouvami<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25ef (Tato smlouva a jednotliv\u00e9 smlouvy)<br>\u2488 Ustanoven\u00ed t\u00e9to smlouvy se vztahuj\u00ed na v\u0161echny jednotliv\u00e9 smlouvy (d\u00e1le jen &#8220;jednotliv\u00e9 smlouvy&#8221;), kter\u00e9 jsou uzav\u00edr\u00e1ny mezi stranami pro ka\u017edou objedn\u00e1vku t\u00fdkaj\u00edc\u00ed se reklamn\u00edch a propaga\u010dn\u00edch transakc\u00ed.<br>2. Bez ohledu na ustanoven\u00ed p\u0159edchoz\u00edho odstavce, pokud strany uzav\u0159ou jednotlivou smlouvu s ustanoven\u00edmi odli\u0161n\u00fdmi od t\u00e9to smlouvy, bude m\u00edt p\u0159ednost dan\u00e1 jednotliv\u00e1 smlouva.<\/p>\n\n\n\n<p>Toto ustanoven\u00ed jasn\u011b vymezuje vztah mezi &#8220;z\u00e1kladn\u00ed smlouvou&#8221; a &#8220;jednotliv\u00fdmi smlouvami&#8221; a stanovuje po\u0159ad\u00ed p\u0159ednosti v p\u0159\u00edpad\u011b, \u017ee mezi dv\u011bma smlouvami existuj\u00ed rozpory nebo konflikty.<\/p>\n\n\n\n<p>Zde je stanoveno, \u017ee p\u0159ednost m\u00e1 jednotliv\u00e1 smlouva, ale existuje tak\u00e9 n\u00e1zor, \u017ee je bezpe\u010dn\u011bj\u0161\u00ed d\u00e1vat p\u0159ednost z\u00e1kladn\u00ed smlouv\u011b, kter\u00e1 byla pe\u010dliv\u011b prozkoum\u00e1na a vytvo\u0159ena s pr\u00e1vn\u00ed kontrolou, ne\u017e m\u011bnit ustanoven\u00ed z\u00e1kladn\u00ed smlouvy v jednotliv\u00fdch smlouv\u00e1ch, kter\u00e9 jsou \u010dasto uzav\u00edr\u00e1ny na \u00farovni odpov\u011bdn\u00fdch pracovn\u00edk\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/Advertising-transaction-basic-contract3.jpg\" alt=\"\" class=\"wp-image-29176\" \/><\/figure>\n\n\n\n<p>Pokud neexistuje \u017e\u00e1dn\u00e9 ustanoven\u00ed o p\u0159ednosti, existuje tak\u00e9 n\u00e1zor, \u017ee p\u0159ednost m\u00e1 pozd\u011bji uzav\u0159en\u00e1 jednotliv\u00e1 smlouva, ale pokud nen\u00ed jasn\u011b stanoveno, kter\u00e1 m\u00e1 p\u0159ednost, nelze to \u0159\u00edci.<\/p>\n\n\n\n<p>Proto je t\u0159eba d\u00e1vat pozor, proto\u017ee pokud zapomenete zahrnout toto ustanoven\u00ed, m\u016f\u017ee to v\u00e9st k probl\u00e9m\u016fm mezi stranami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dolozky_tykajici_se_individualnich_smluv\"><\/span>Dolo\u017eky t\u00fdkaj\u00edc\u00ed se individu\u00e1ln\u00edch smluv<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25ef (Uzav\u0159en\u00ed individu\u00e1ln\u00ed smlouvy)<br>\u2488 Individu\u00e1ln\u00ed smlouva je uzav\u0159ena, kdy\u017e strana A po\u0161le stran\u011b B objedn\u00e1vku, kter\u00e1 obsahuje nezbytn\u00e9 informace jako datum objedn\u00e1n\u00ed, n\u00e1zev pr\u00e1ce, obsah pr\u00e1ce, mno\u017estv\u00ed, cenu, term\u00edn pln\u011bn\u00ed atd., a strana B po\u0161le stran\u011b A potvrzen\u00ed objedn\u00e1vky, kter\u00e9 strana A p\u0159ijme.<br>\u2489 Objedn\u00e1vka a potvrzen\u00ed objedn\u00e1vky podle p\u0159edchoz\u00edho odstavce mohou b\u00fdt nahrazeny e-mailem nebo faxem.<\/p>\n\n\n\n<p>V individu\u00e1ln\u00ed smlouv\u011b je nutn\u00e9 jasn\u011b definovat obsah pracovn\u00edho po\u017eadavku a tak\u00e9 jasn\u011b ur\u010dit, kdy je individu\u00e1ln\u00ed smlouva uzav\u0159ena. K tomu je dobr\u00e9, aby strany A a B p\u0159edem stanovily form\u00e1t objedn\u00e1vky a potvrzen\u00ed objedn\u00e1vky, aby nebyly vynech\u00e1ny \u017e\u00e1dn\u00e9 polo\u017eky pot\u0159ebn\u00e9 pro zad\u00e1n\u00ed pr\u00e1ce nebo p\u0159ijet\u00ed pr\u00e1ce.<\/p>\n\n\n\n<p>V\u00fd\u0161e uveden\u00fd vzor m\u00e1 jeden probl\u00e9m. T\u00edm je, \u017ee nen\u00ed stanovena lh\u016fta pro odpov\u011b\u010f na objedn\u00e1vku. Pokud to nen\u00ed stanoveno, zodpov\u011bdnost za nespln\u011bn\u00ed term\u00ednu pln\u011bn\u00ed po\u017eadovan\u00e9ho stranou A bude nejasn\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/Advertising-transaction-basic-contract4.jpg\" alt=\"\" class=\"wp-image-29177\" \/><\/figure>\n\n\n\n<p>Proto byste m\u011bli zv\u00e1\u017eit p\u0159id\u00e1n\u00ed n\u00e1sleduj\u00edc\u00edho \u010dl\u00e1nku na konec odstavce 1, aby byla jasn\u011b stanovena lh\u016fta pro odpov\u011b\u010f.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&#8220;Nicm\u00e9n\u011b, pokud strana B neodpov\u00ed stran\u011b A do \u25cb\u25cb pracovn\u00edch dn\u016f po odesl\u00e1n\u00ed objedn\u00e1vky, bude se pova\u017eovat, \u017ee individu\u00e1ln\u00ed smlouva t\u00fdkaj\u00edc\u00ed se dan\u00e9 objedn\u00e1vky byla uzav\u0159ena.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_subdodavek_sluzeb\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se subdod\u00e1vek slu\u017eeb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25ef (Subdod\u00e1vky)<br>\u2488 Dodavatel m\u00e1 pr\u00e1vo p\u0159edat v\u0161echny nebo \u010d\u00e1st sv\u00fdch povinnost\u00ed vypl\u00fdvaj\u00edc\u00edch z t\u00e9to smlouvy nebo ze specifick\u00e9 smlouvy t\u0159et\u00ed stran\u011b bez p\u0159edchoz\u00edho souhlasu klienta.<br>\u2489 Pokud dodavatel p\u0159ed\u00e1 sv\u00e9 povinnosti t\u0159et\u00ed stran\u011b, mus\u00ed zajistit, \u017ee tato t\u0159et\u00ed strana dodr\u017euje stejn\u00e9 povinnosti jako v t\u00e9to smlouv\u011b a ve specifick\u00e9 smlouv\u011b. I kdy\u017e dodavatel p\u0159ed\u00e1 sv\u00e9 povinnosti, nem\u016f\u017ee se vyhnout sv\u00e9 odpov\u011bdnosti podle t\u00e9to smlouvy a specifick\u00e9 smlouvy.<\/p>\n\n\n\n<p>Kl\u00ed\u010dov\u00fdm bodem p\u0159i subdod\u00e1vk\u00e1ch je, zda je nutn\u00fd p\u0159edchoz\u00ed souhlas klienta. V uveden\u00e9m p\u0159\u00edkladu nen\u00ed p\u0159edchoz\u00ed souhlas nutn\u00fd, ale v z\u00e1vislosti na povaze pr\u00e1ce m\u016f\u017ee b\u00fdt nutn\u00e9 stanovit p\u0159edchoz\u00ed souhlas jako podm\u00ednku.<\/p>\n\n\n\n<p>Dal\u0161\u00edm d\u016fle\u017eit\u00fdm bodem je, \u017ee i kdy\u017e je stanoveno, \u017ee t\u0159et\u00ed strana mus\u00ed dodr\u017eovat stejn\u00e9 povinnosti jako dodavatel podle t\u00e9to smlouvy a specifick\u00e9 smlouvy, klient nem\u016f\u017ee po\u017eadovat od\u0161kodn\u011bn\u00ed za poru\u0161en\u00ed smlouvy od t\u0159et\u00ed strany, kter\u00e1 nen\u00ed stranou t\u00e9to smlouvy.<\/p>\n\n\n\n<p>Chcete-li se vyhnout t\u011bmto rizik\u016fm, m\u016f\u017eete:<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&#8220;Dodavatel nese ve\u0161kerou odpov\u011bdnost za \u010diny subdodavatele&#8221;<\/p>\n\n\n\n<p> Toto ustanoven\u00ed m\u016f\u017eete p\u0159idat na konec prvn\u00edho odstavce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klauzule_o_zachovani_tajnosti\"><\/span>Klauzule o zachov\u00e1n\u00ed tajnosti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/Advertising-transaction-basic-contract6.jpg\" alt=\"\" class=\"wp-image-29178\" \/><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25ef (Zachov\u00e1n\u00ed tajnosti)<br>\u2488 Strany A a B nesm\u00ed pou\u017e\u00edvat informace, kter\u00e9 jim byly v\u00fdslovn\u011b ozna\u010deny jako tajn\u00e9 a byly jim poskytnuty na z\u00e1klad\u011b t\u00e9to smlouvy a jednotliv\u00fdch smluv (d\u00e1le jen &#8220;tajn\u00e9 informace&#8221;), pro jin\u00e9 \u00fa\u010dely ne\u017e pro \u00fa\u010dely t\u00e9to smlouvy a jednotliv\u00fdch smluv, a nesm\u00ed je bez p\u0159edchoz\u00edho p\u00edsemn\u00e9ho souhlasu druh\u00e9 strany zve\u0159ejnit nebo prozradit t\u0159et\u00edm stran\u00e1m.<\/p>\n\n\n\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed v klauzuli o zachov\u00e1n\u00ed tajnosti je ur\u010dit, &#8220;co je pova\u017eov\u00e1no za tajn\u00e9&#8221;, jak je uvedeno v\u00fd\u0161e jako &#8220;informace, kter\u00e9 byly v\u00fdslovn\u011b ozna\u010deny jako tajn\u00e9&#8221;. Nicm\u00e9n\u011b, informace zve\u0159ejn\u011bn\u00e9 \u00fastn\u011b nebo na obrazovce monitoru nez\u016fst\u00e1vaj\u00ed jako d\u016fkaz, tak\u017ee je obt\u00ed\u017en\u00e9 tvrdit, \u017ee do\u0161lo k poru\u0161en\u00ed povinnosti zachov\u00e1vat tajemstv\u00ed, pokud dojde k \u00faniku t\u011bchto tajn\u00fdch informac\u00ed.<\/p>\n\n\n\n<p>Proto, aby bylo mo\u017en\u00e9 ur\u010dit tajn\u00e9 informace, kter\u00e9 nez\u016fst\u00e1vaj\u00ed v z\u00e1znamech, jako jsou \u00fastn\u00ed projevy, je dobr\u00e9 p\u0159idat n\u00e1sleduj\u00edc\u00ed formulaci jako dopln\u011bk k tajn\u00fdm informac\u00edm.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&#8220;Informace zve\u0159ejn\u011bn\u00e9 \u00fastn\u011b nebo na obrazovce monitoru, pokud bylo v dob\u011b zve\u0159ejn\u011bn\u00ed ozn\u00e1meno, \u017ee jsou tajn\u00e9, a pokud bylo do \u25cb dn\u016f ozn\u00e1meno, \u017ee jsou tajn\u00e9 a co obsahuj\u00ed, p\u00edsemn\u011b druh\u00e9 stran\u011b.&#8221;<\/p>\n\n\n\n<p>Podrobn\u011bji o klauzuli o zachov\u00e1n\u00ed tajnosti se do\u010dtete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/checkpoints-nondisclosure-agreement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/checkpoints-nondisclosure-agreement[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_platnosti_a_obnove\"><\/span>Ustanoven\u00ed o platnosti a obnov\u011b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25ef (Doba platnosti)<br>\u2488 Doba platnosti t\u00e9to smlouvy je od \u25cb\u25cb.\u25cb\u25cb.\u25cb\u25cb do \u25cb\u25cb.\u25cb\u25cb.\u25cb\u25cb. Pokud v\u0161ak nebylo do t\u0159\u00ed m\u011bs\u00edc\u016f p\u0159ed uplynut\u00edm doby platnosti ozn\u00e1meno, \u017ee smlouva nebude obnovena, doba platnosti se prodlou\u017e\u00ed o dal\u0161\u00ed rok a toto se bude opakovat.<br>\u2489 Pokud tato smlouva skon\u010d\u00ed, ale st\u00e1le existuj\u00ed individu\u00e1ln\u00ed smlouvy uzav\u0159en\u00e9 b\u011bhem doby platnosti t\u00e9to smlouvy, budou na tyto individu\u00e1ln\u00ed smlouvy nad\u00e1le aplikov\u00e1ny v\u0161echny ustanoven\u00ed t\u00e9to smlouvy.<\/p>\n\n\n\n<p>Kl\u00ed\u010dov\u00fdm bodem ustanoven\u00ed o dob\u011b platnosti je, zda je smlouva automaticky obnovov\u00e1na a pokud ano, zda je jasn\u011b stanoveno, jak ji ukon\u010dit.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b v\u00fd\u0161e m\u016f\u017ee b\u00fdt potenci\u00e1ln\u00edm probl\u00e9mem, \u017ee nen\u00ed jasn\u011b uvedeno, jak ozn\u00e1mit, \u017ee smlouva nebude obnovena.<\/p>\n\n\n\n<p>Proto\u017ee pokud ozn\u00e1men\u00ed prob\u011bhne \u00fastn\u011b, nez\u016fstane \u017e\u00e1dn\u00fd d\u016fkaz, m\u016f\u017ee doj\u00edt k probl\u00e9m\u016fm ohledn\u011b toho, zda bylo ozn\u00e1men\u00ed provedeno do t\u0159\u00ed m\u011bs\u00edc\u016f p\u0159ed uplynut\u00edm doby platnosti. Proto by bylo dobr\u00e9 specifikovat metodu ozn\u00e1men\u00ed, nap\u0159\u00edklad &#8220;ozn\u00e1men\u00ed p\u00edsemn\u011b nebo e-mailem&#8221;.<\/p>\n\n\n\n<p>Nav\u00edc, ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se povinnosti zachov\u00e1vat tajemstv\u00ed nebo n\u00e1hrady \u0161kody mohou b\u00fdt tak\u00e9 vhodn\u00e9 udr\u017eet i po skon\u010den\u00ed doby platnosti smlouvy.<\/p>\n\n\n\n<p>V takov\u00e9m p\u0159\u00edpad\u011b je mo\u017en\u00e9 stanovit to v jednotliv\u00fdch ustanoven\u00edch, jako je v p\u0159\u00edkladu, ale m\u016f\u017eete tak\u00e9 zv\u00e1\u017eit vytvo\u0159en\u00ed ustanoven\u00ed o &#8220;trval\u00e9 platnosti&#8221;, kter\u00e9 je odd\u011blen\u00e9 od doby platnosti a shrnuje relevantn\u00ed ustanoven\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_nahrade_skody\"><\/span>Ustanoven\u00ed o n\u00e1hrad\u011b \u0161kody<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25ef (N\u00e1hrada \u0161kody)<br>Strana B se zavazuje, \u017ee pokud dojde k nespln\u011bn\u00ed nebo spln\u011bn\u00ed \u00fakol\u016f stanoven\u00fdch v t\u00e9to smlouv\u011b a konkr\u00e9tn\u00ed smlouv\u011b, a strana A utrp\u00ed \u0161kodu, nahrad\u00ed skute\u010dn\u011b vzniklou b\u011b\u017enou a p\u0159\u00edmou \u0161kodu. Nicm\u00e9n\u011b, \u010d\u00e1stka n\u00e1hrady je omezena na \u010d\u00e1stku, kterou strana A zaplatila stran\u011b B za danou slu\u017ebu.<\/p>\n\n\n\n<p>Ustanoven\u00ed o n\u00e1hrad\u011b \u0161kody je nutn\u00e9 v\u017edy zahrnout, ale v z\u00e1vislosti na obsahu smlouvy m\u016f\u017ee doj\u00edt k \u0161kod\u011b pro ob\u011b strany, a je tedy nutn\u00e9 stanovit povinnost n\u00e1hrady \u0161kody pro ob\u011b strany.<\/p>\n\n\n\n<p>V\u00fd\u0161e uveden\u00fd vzor stanovuje pouze povinnost strany B nahradit \u0161kodu stran\u011b A, ale podobn\u011b jako v p\u0159edchoz\u00edm p\u0159\u00edpad\u011b &#8220;povinnosti zachov\u00e1vat tajemstv\u00ed&#8221; m\u016f\u017ee doj\u00edt k \u0161kod\u011b stran\u011b B v d\u016fsledku poru\u0161en\u00ed t\u00e9to smlouvy.<\/p>\n\n\n\n<p>Jako \u0159e\u0161en\u00ed by bylo dobr\u00e9 stanovit v prvn\u00edm odstavci povinnost n\u00e1hrady \u0161kody pro stranu A nebo B v p\u0159\u00edpad\u011b poru\u0161en\u00ed t\u00e9to smlouvy a konkr\u00e9tn\u00ed smlouvy, a v druh\u00e9m odstavci stanovit povinnost strany B nahradit \u0161kodu stran\u011b A, jak je uvedeno ve vzoru. Nicm\u00e9n\u011b, pokud z\u016fstane ustanoven\u00ed tak, jak je, rozsah n\u00e1hrady \u0161kody, kterou mus\u00ed strana B zaplatit, je p\u0159\u00edli\u0161 \u0161irok\u00fd, tak\u017ee by bylo mo\u017en\u00e9 p\u0159idat dopl\u0148kov\u00e9 ustanoven\u00ed o v\u00fdjimk\u00e1ch, jako je n\u00e1sleduj\u00edc\u00ed.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&#8220;Nicm\u00e9n\u011b, toto se nevztahuje v p\u0159\u00edpad\u011b, \u017ee strana B jednala \u00famysln\u011b nebo z hrub\u00e9 nedbalosti.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Danove_zachazeni_se_zakladnimi_a_jednotlivymi_smlouvami\"><\/span>Da\u0148ov\u00e9 zach\u00e1zen\u00ed se z\u00e1kladn\u00edmi a jednotliv\u00fdmi smlouvami<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je t\u0159eba d\u00e1vat pozor, proto\u017ee da\u0148ov\u00e9 zach\u00e1zen\u00ed se z\u00e1kladn\u00edmi a jednotliv\u00fdmi smlouvami se li\u0161\u00ed podle japonsk\u00e9ho z\u00e1kona o raz\u00edtkov\u00e9 dani.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de z\u00e1kladn\u00ed smlouvy, kter\u00e1 se uzav\u00edr\u00e1 s konkr\u00e9tn\u00edm partnerem pro pr\u016fb\u011b\u017en\u00e9 obchodn\u00ed transakce po dobu del\u0161\u00ed ne\u017e t\u0159i m\u011bs\u00edce, je tato smlouva pova\u017eov\u00e1na za dokument podle \u010dl\u00e1nku 7 japonsk\u00e9ho z\u00e1kona o raz\u00edtkov\u00e9 dani, a je tedy nutn\u00e9 na ka\u017ed\u00fd dokument p\u0159ilepit p\u0159\u00edjmovou raz\u00edtkovou da\u0148 ve v\u00fd\u0161i 4 000 jen\u016f.<\/p>\n\n\n\n<p>Na druhou stranu, jednotliv\u00e9 smlouvy jsou smlouvy t\u00fdkaj\u00edc\u00ed se subdod\u00e1vek a jsou pova\u017eov\u00e1ny za dokumenty podle \u010dl\u00e1nku 2 japonsk\u00e9ho z\u00e1kona o raz\u00edtkov\u00e9 dani, a proto je nutn\u00e9 zaplatit raz\u00edtkovou da\u0148 stanovenou podle v\u00fd\u0161e subdod\u00e1vkov\u00e9 \u010d\u00e1stky.<\/p>\n\n\n\n<p>Pokud na smlouvu nelep\u00edte p\u0159\u00edjmovou raz\u00edtkovou da\u0148, bude v\u00e1m ulo\u017eena dvojn\u00e1sobn\u00e1 pokuta za nedbalost. Stejn\u00e1 pokuta za nedbalost se vztahuje i na p\u0159\u00edpady, kdy nebylo raz\u00edtko oti\u0161t\u011bno. Proto byste m\u011bli zv\u00e1\u017eit, zda byste m\u011bli tak\u00e9 stanovit z\u00e1le\u017eitosti t\u00fdkaj\u00edc\u00ed se zat\u00ed\u017een\u00ed raz\u00edtkovou dan\u00ed v z\u00e1kladn\u00ed smlouv\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vysv\u011btlili jsme z\u00e1kladn\u00ed znalosti, jako je role z\u00e1kladn\u00ed smlouvy o obchodov\u00e1n\u00ed s reklamou a vztah s individu\u00e1ln\u00edmi smlouvami, a d\u016fle\u017eit\u00e9 kontroln\u00ed body pro p\u0159edch\u00e1zen\u00ed probl\u00e9m\u016f s druhou stranou.<\/p>\n\n\n\n<p>Internet a dal\u0161\u00ed nov\u00e1 m\u00e9dia nab\u00edzej\u00ed velk\u00e9 mo\u017enosti jako reklamn\u00ed m\u00e9dia, ale v z\u00e1vislosti na obsahu smlouvy mohou tak\u00e9 p\u0159in\u00e9st velk\u00e1 rizika.<\/p>\n\n\n\n<p>Pro \u00fasp\u011bch v obchodov\u00e1n\u00ed s reklamou, kter\u00e9 m\u00e1 r\u016fzn\u00e9 formy, doporu\u010dujeme konzultovat a z\u00edskat rady od pr\u00e1vn\u00ed kancel\u00e1\u0159e s odborn\u00fdmi pr\u00e1vn\u00edmi znalostmi a bohat\u00fdmi zku\u0161enostmi.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de smlouvy s internetovou reklamn\u00ed agenturou, podrobn\u011bji ji popisujeme v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Informace_o_tvorbe_a_revizi_smluv_nasi_kancelari\"><\/span>Informace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolis, kter\u00e1 se specializuje na IT, internet a obchod, nab\u00edz\u00ed sv\u00fdm klient\u016fm a poradensk\u00fdm spole\u010dnostem \u0161irokou \u0161k\u00e1lu slu\u017eeb, v\u010detn\u011b tvorby a revize r\u016fzn\u00fdch smluv, nejen z\u00e1kladn\u00edch smluv o reklamn\u00edch transakc\u00edch. Podrobnosti naleznete na n\u00e1sleduj\u00edc\u00ed str\u00e1nce.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/contractcreation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/contractcreation[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S p\u0159\u00edchodem internetu se zp\u016fsoby reklamy diverzifikovaly a obsah smluv o reklamn\u00edch transakc\u00edch se mus\u00ed vytv\u00e1\u0159et podle charakteristik jednotliv\u00fdch m\u00e9di\u00ed, jako jsou \u201ereklamy v \u010dasopisech\u201c, \u201einternetov\u00e9 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61035"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61035"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61035\/revisions"}],"predecessor-version":[{"id":64361,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61035\/revisions\/64361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64360"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}