{"id":61050,"date":"2023-12-08T20:24:21","date_gmt":"2023-12-08T11:24:21","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61050"},"modified":"2024-03-29T08:42:52","modified_gmt":"2024-03-28T23:42:52","slug":"employee-sns-guidelines","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/employee-sns-guidelines","title":{"rendered":"Na co si d\u00e1t pozor p\u0159i vyu\u017e\u00edv\u00e1n\u00ed SNS zam\u011bstnanci? Vysv\u011btlen\u00ed tvorby pokyn\u016f pro SNS"},"content":{"rendered":"\n<p>S rostouc\u00ed popularitou soci\u00e1ln\u00edch s\u00edt\u00ed jako je Facebook nebo Twitter, rizika spojen\u00e1 s jejich vyu\u017e\u00edv\u00e1n\u00edm zam\u011bstnanci neust\u00e1le nar\u016fstaj\u00ed.<\/p>\n\n\n\n<p>Nen\u00e1padn\u00e9 p\u0159\u00edsp\u011bvky zam\u011bstnanc\u016f se mohou rychle \u0161\u00ed\u0159it a v n\u011bkter\u00fdch p\u0159\u00edpadech dokonce vyvolat velkou kontroverzi. Proto je mnoho odpov\u011bdn\u00fdch osob, kter\u00e9 se sna\u017e\u00ed vy\u0159e\u0161it ot\u00e1zku, jak by m\u011blo b\u00fdt vyu\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed zam\u011bstnanci regulov\u00e1no.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku se budeme zab\u00fdvat body, na kter\u00e9 byste m\u011bli d\u00e1vat pozor p\u0159i vytv\u00e1\u0159en\u00ed pr\u016fvodce pro vyu\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed zam\u011bstnanci.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/employee-sns-guidelines\/#Polozky_ktere_by_mely_byt_uvedeny_v_pokynech_pro_socialni_site_urcene_zamestnancum\" title=\"Polo\u017eky, kter\u00e9 by m\u011bly b\u00fdt uvedeny v pokynech pro soci\u00e1ln\u00ed s\u00edt\u011b ur\u010den\u00e9 zam\u011bstnanc\u016fm\">Polo\u017eky, kter\u00e9 by m\u011bly b\u00fdt uvedeny v pokynech pro soci\u00e1ln\u00ed s\u00edt\u011b ur\u010den\u00e9 zam\u011bstnanc\u016fm<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/employee-sns-guidelines\/#Polozky_ktere_by_mely_byt_zasadne_uvedeny\" title=\" Polo\u017eky, kter\u00e9 by m\u011bly b\u00fdt z\u00e1sadn\u011b uvedeny \"> Polo\u017eky, kter\u00e9 by m\u011bly b\u00fdt z\u00e1sadn\u011b uvedeny <\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/employee-sns-guidelines\/#Pravidla_pro_pouzivani_SNS_pro_pracovni_ucely\" title=\"Pravidla pro pou\u017e\u00edv\u00e1n\u00ed SNS pro pracovn\u00ed \u00fa\u010dely\">Pravidla pro pou\u017e\u00edv\u00e1n\u00ed SNS pro pracovn\u00ed \u00fa\u010dely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/employee-sns-guidelines\/#Pravidla_pro_soukrome_pouzivani_SNS\" title=\"Pravidla pro soukrom\u00e9 pou\u017e\u00edv\u00e1n\u00ed SNS\">Pravidla pro soukrom\u00e9 pou\u017e\u00edv\u00e1n\u00ed SNS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/employee-sns-guidelines\/#Pravidla_tykajici_se_sankci\" title=\"Pravidla t\u00fdkaj\u00edc\u00ed se sankc\u00ed\">Pravidla t\u00fdkaj\u00edc\u00ed se sankc\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/employee-sns-guidelines\/#Dalsi_polozky_pro_zvyseni_ucinnosti_pokynu\" title=\"Dal\u0161\u00ed polo\u017eky pro zv\u00fd\u0161en\u00ed \u00fa\u010dinnosti pokyn\u016f\">Dal\u0161\u00ed polo\u017eky pro zv\u00fd\u0161en\u00ed \u00fa\u010dinnosti pokyn\u016f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/employee-sns-guidelines\/#Metody_sireni_pravidel_pro_pouzivani_socialnich_siti_mezi_zamestnanci\" title=\"Metody \u0161\u00ed\u0159en\u00ed pravidel pro pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed mezi zam\u011bstnanci\">Metody \u0161\u00ed\u0159en\u00ed pravidel pro pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed mezi zam\u011bstnanci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/employee-sns-guidelines\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Polozky_ktere_by_mely_byt_uvedeny_v_pokynech_pro_socialni_site_urcene_zamestnancum\"><\/span>Polo\u017eky, kter\u00e9 by m\u011bly b\u00fdt uvedeny v pokynech pro soci\u00e1ln\u00ed s\u00edt\u011b ur\u010den\u00e9 zam\u011bstnanc\u016fm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jak\u00fd obsah by m\u011bl b\u00fdt uveden v pokynech pro soci\u00e1ln\u00ed s\u00edt\u011b ur\u010den\u00e9 zam\u011bstnanc\u016fm? N\u00ed\u017ee jsou uvedeny polo\u017eky, kter\u00e9 by m\u011bly b\u00fdt zahrnuty. Spole\u010dnost, ke kter\u00e9 zam\u011bstnanec pat\u0159\u00ed, je ozna\u010dena jako &#8220;na\u0161e spole\u010dnost&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Polozky_ktere_by_mely_byt_zasadne_uvedeny\"><\/span> Polo\u017eky, kter\u00e9 by m\u011bly b\u00fdt z\u00e1sadn\u011b uvedeny <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/employee-sns-guidelines1.jpg\" alt=\"\" class=\"wp-image-27968\" \/><\/figure>\n\n\n\n<p>Z\u00e1kladn\u00ed polo\u017eky, kter\u00e9 by m\u011bly b\u00fdt uvedeny v pokynech pro soci\u00e1ln\u00ed s\u00edt\u011b (SNS), jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravidla_pro_pouzivani_SNS_pro_pracovni_ucely\"><\/span>Pravidla pro pou\u017e\u00edv\u00e1n\u00ed SNS pro pracovn\u00ed \u00fa\u010dely<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>P\u0159ed pou\u017eit\u00edm SNS pro pracovn\u00ed \u00fa\u010dely z\u00edskat p\u0159edchoz\u00ed souhlas na\u0161\u00ed spole\u010dnosti<\/li>\n\n\n\n<li>V p\u0159\u00edpad\u011b probl\u00e9m\u016f s t\u0159et\u00edmi stranami okam\u017eit\u011b informovat a \u0159\u00eddit se pokyny na\u0161\u00ed spole\u010dnosti<\/li>\n\n\n\n<li>Pokud jde o \u00fa\u010dty pou\u017e\u00edvan\u00e9 pro pracovn\u00ed \u00fa\u010dely, \u0159\u00eddit se pokyny na\u0161\u00ed spole\u010dnosti i po odchodu ze spole\u010dnosti v ot\u00e1zce jejich pou\u017e\u00edv\u00e1n\u00ed a spr\u00e1vy<\/li>\n\n\n\n<li>Zak\u00e1z\u00e1no je vyu\u017e\u00edvat \u00fa\u010dty pou\u017e\u00edvan\u00e9 pro pracovn\u00ed \u00fa\u010dely k z\u00edsk\u00e1n\u00ed osobn\u00edho zisku nebo provozov\u00e1n\u00ed podnik\u00e1n\u00ed podobn\u00e9ho nebo stejn\u00e9ho jako na\u0161e spole\u010dnost<\/li>\n<\/ul>\n\n\n\n<p>Firemn\u00ed \u00fa\u010dty maj\u00ed tendenci m\u00edt v\u00edce sleduj\u00edc\u00edch a v\u011bt\u0161\u00ed vliv ne\u017e osobn\u00ed \u00fa\u010dty. Proto je d\u016fle\u017eit\u00e9 p\u0159edem kontrolovat, aby nedo\u0161lo k nevhodn\u00fdm p\u0159\u00edsp\u011bvk\u016fm.<\/p>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed o tom, jak by m\u011bla spole\u010dnost reagovat v p\u0159\u00edpad\u011b, \u017ee se stane ter\u010dem online kritiky, naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/company-flaming-correspondence\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/company-flaming-correspondence[ja]<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravidla_pro_soukrome_pouzivani_SNS\"><\/span>Pravidla pro soukrom\u00e9 pou\u017e\u00edv\u00e1n\u00ed SNS<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>I p\u0159i soukrom\u00e9m pou\u017e\u00edv\u00e1n\u00ed SNS dodr\u017eovat obsah t\u011bchto pokyn\u016f p\u0159i zve\u0159ej\u0148ov\u00e1n\u00ed informac\u00ed souvisej\u00edc\u00edch s prac\u00ed na\u0161\u00ed spole\u010dnosti<\/li>\n\n\n\n<li>Nezve\u0159ej\u0148ovat p\u0159\u00edsp\u011bvky obsahuj\u00edc\u00ed neve\u0159ejn\u00e9 informace na\u0161\u00ed spole\u010dnosti, poru\u0161en\u00ed ve\u0159ejn\u00e9ho po\u0159\u00e1dku a mrav\u016f, pomluvy atd.<\/li>\n\n\n\n<li>V p\u0159\u00edpad\u011b, \u017ee by mohlo doj\u00edt k \u00faniku neve\u0159ejn\u00fdch informac\u00ed na\u0161\u00ed spole\u010dnosti nebo k po\u0161kozen\u00ed na\u0161\u00ed pov\u011bsti v d\u016fsledku pou\u017e\u00edv\u00e1n\u00ed SNS, okam\u017eit\u011b to nahl\u00e1sit<\/li>\n\n\n\n<li>P\u0159ijmout opat\u0159en\u00ed t\u00fdkaj\u00edc\u00ed se bezpe\u010dnosti<\/li>\n<\/ul>\n\n\n\n<p>Nejsou vz\u00e1cn\u00e9 p\u0159\u00edpady, kdy i soukrom\u00e9 pou\u017e\u00edv\u00e1n\u00ed SNS zam\u011bstnanci m\u016f\u017ee v\u00e9st k identifikaci jeho zam\u011bstnavatele a po\u0161kozen\u00ed jeho reputace v p\u0159\u00edpad\u011b online kritiky.<\/p>\n\n\n\n<p>Nav\u00edc, informace, kter\u00e9 byly jednou zve\u0159ejn\u011bny na internetu, mohou z\u016fstat dlouho viditeln\u00e9, co\u017e se n\u011bkdy ozna\u010duje jako &#8220;digit\u00e1ln\u00ed tetov\u00e1n\u00ed&#8221;.<\/p>\n\n\n\n<p>Proto by m\u011bly b\u00fdt jasn\u011b uvedeny nejen pokyny pro pou\u017e\u00edv\u00e1n\u00ed SNS pro pracovn\u00ed \u00fa\u010dely, ale tak\u00e9 pro soukrom\u00e9 pou\u017e\u00edv\u00e1n\u00ed.<\/p>\n\n\n\n<p>Pro v\u00edce informac\u00ed o rizic\u00edch spojen\u00fdch s &#8220;digit\u00e1ln\u00edm tetov\u00e1n\u00edm&#8221; se pod\u00edvejte na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/digitaltattoo\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/digitaltattoo[ja]<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravidla_tykajici_se_sankci\"><\/span>Pravidla t\u00fdkaj\u00edc\u00ed se sankc\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>M\u011blo by b\u00fdt uvedeno, \u017ee zam\u011bstnanci mohou b\u00fdt potrest\u00e1ni v p\u0159\u00edpad\u011b poru\u0161en\u00ed t\u011bchto pokyn\u016f.<\/p>\n\n\n\n<p>Pokyny pro SNS nejsou sou\u010d\u00e1st\u00ed pracovn\u00ed smlouvy nebo pracovn\u00edho \u0159\u00e1du, ale pokud jsou v\u0161em zn\u00e1my, mohou b\u00fdt pova\u017eov\u00e1ny za pokyny nebo p\u0159\u00edkazy ze strany spole\u010dnosti. Proto je mo\u017en\u00e9 ud\u011blit sankce v p\u0159\u00edpad\u011b poru\u0161en\u00ed pokyn\u016f pro SNS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dalsi_polozky_pro_zvyseni_ucinnosti_pokynu\"><\/span>Dal\u0161\u00ed polo\u017eky pro zv\u00fd\u0161en\u00ed \u00fa\u010dinnosti pokyn\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u00e1le, pro zv\u00fd\u0161en\u00ed \u00fa\u010dinnosti pokyn\u016f, je \u00fa\u010dinn\u00e9 p\u0159idat n\u00e1sleduj\u00edc\u00ed polo\u017eky.<\/p>\n\n\n\n<ul>\n<li>Z\u0159\u00edzen\u00ed v\u00fdboru pro opat\u0159en\u00ed vyu\u017eit\u00ed SNS, kter\u00fd pravideln\u011b prov\u00e1d\u00ed pr\u016fzkumy mezi u\u017eivateli SNS a reaguje na probl\u00e9my zam\u011bstnanc\u016f souvisej\u00edc\u00ed s SNS<\/li>\n\n\n\n<li>Jednou ro\u010dn\u011b prov\u00e9st \u0161kolen\u00ed pro zam\u011bstnance a dal\u0161\u00ed osoby o pou\u017e\u00edv\u00e1n\u00ed SNS<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/employee-sns-guidelines2.jpg\" alt=\"\" class=\"wp-image-27970\" \/><\/figure>\n\n\n\n<p>Av\u0161ak, prov\u00e1d\u011bn\u00ed t\u011bchto opat\u0159en\u00ed m\u016f\u017ee znamenat zna\u010dnou z\u00e1t\u011b\u017e pro firmu, tak\u017ee je d\u016fle\u017eit\u00e9 je pe\u010dliv\u011b zv\u00e1\u017eit p\u0159ed jejich p\u0159id\u00e1n\u00edm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metody_sireni_pravidel_pro_pouzivani_socialnich_siti_mezi_zamestnanci\"><\/span>Metody \u0161\u00ed\u0159en\u00ed pravidel pro pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed mezi zam\u011bstnanci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nen\u00ed v\u00fdznamn\u00e9 vytv\u00e1\u0159et pravidla pro pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed pro zam\u011bstnance, pokud o nich zam\u011bstnanci nev\u011bd\u00ed.<\/p>\n\n\n\n<p>P\u0159i vytv\u00e1\u0159en\u00ed pravidel pro pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed je d\u016fle\u017eit\u00e9 je \u0161\u00ed\u0159it mezi zam\u011bstnance, nap\u0159\u00edklad zas\u00edl\u00e1n\u00edm e-mail\u016f nebo zve\u0159ej\u0148ov\u00e1n\u00edm na intern\u00edch n\u00e1st\u011bnk\u00e1ch. Pravidla pro pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed by m\u011bla b\u00fdt um\u00edst\u011bna na m\u00edst\u011b, kde je mohou vid\u011bt v\u0161ichni zam\u011bstnanci, a m\u011bla by b\u00fdt k dispozici kdykoli.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pokud zam\u011bstnanec zp\u016fsob\u00ed probl\u00e9m na soci\u00e1ln\u00edch s\u00edt\u00edch, m\u016f\u017ee to v\u00e9st nejen k poklesu image firmy, ale tak\u00e9 k mo\u017enosti vzniku bojkotu, poklesu akci\u00ed a dal\u0161\u00edch zna\u010dn\u00fdch \u0161kod. Abychom tyto rizika co nejv\u00edce sn\u00ed\u017eili, stanovme a d\u016fkladn\u011b informujme o pravidlech pro zam\u011bstnance t\u00fdkaj\u00edc\u00edch se soci\u00e1ln\u00edch s\u00edt\u00ed.<\/p>\n\n\n\n<p>Pokud m\u00e1te obavy ohledn\u011b vytv\u00e1\u0159en\u00ed nebo provozov\u00e1n\u00ed pravidel pro soci\u00e1ln\u00ed s\u00edt\u011b, doporu\u010dujeme se poradit s pr\u00e1vn\u00edkem, kter\u00fd je dob\u0159e obezn\u00e1men s opat\u0159en\u00edmi na soci\u00e1ln\u00edch s\u00edt\u00edch.<br> <br> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>S rostouc\u00ed popularitou soci\u00e1ln\u00edch s\u00edt\u00ed jako je Facebook nebo Twitter, rizika spojen\u00e1 s jejich vyu\u017e\u00edv\u00e1n\u00edm zam\u011bstnanci neust\u00e1le nar\u016fstaj\u00ed. Nen\u00e1padn\u00e9 p\u0159\u00edsp\u011bvky zam\u011bstnanc\u016f se mohou rychle \u0161\u00ed\u0159it a v n\u011bkte [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61050"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61050"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61050\/revisions"}],"predecessor-version":[{"id":63803,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61050\/revisions\/63803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63802"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}