{"id":61074,"date":"2023-12-08T20:24:22","date_gmt":"2023-12-08T11:24:22","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61074"},"modified":"2024-03-28T18:35:22","modified_gmt":"2024-03-28T09:35:22","slug":"hype-penalties","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties","title":{"rendered":"Ned\u011blejte to! P\u0159\u00edklady p\u0159ehnan\u00e9 reklamy a sankce za poru\u0161en\u00ed"},"content":{"rendered":"\n<p>P\u0159i propagaci vlastn\u00edch produkt\u016f nebo slu\u017eeb se m\u016f\u017ee st\u00e1t, \u017ee se vyj\u00e1d\u0159\u00edme p\u0159ehnan\u011b.<\/p>\n\n\n\n<p>V\u0161ak je t\u0159eba si uv\u011bdomit, \u017ee z\u00e1kon reguluje p\u0159ehnanou reklamu a v p\u0159\u00edpad\u011b poru\u0161en\u00ed m\u016f\u017ee b\u00fdt ulo\u017eena pokuta.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku pro ty, kte\u0159\u00ed maj\u00ed probl\u00e9my s reklamn\u00edm vyj\u00e1d\u0159en\u00edm, vysv\u011btl\u00edme konkr\u00e9tn\u00ed p\u0159\u00edklady p\u0159ehnan\u00e9 reklamy, sankce a jak se jim vyhnout.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Co_je_nadsazena_reklama\" title=\"Co je nadsazen\u00e1 reklama\">Co je nadsazen\u00e1 reklama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Regulace_a_konkretni_priklady_na_zaklade_japonskeho_zakona_o_oznacovani_cen_a_premii_Premiums_and_Representations_Act\" title=\"Regulace a konkr\u00e9tn\u00ed p\u0159\u00edklady na z\u00e1klad\u011b japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii (Premiums and Representations Act)\">Regulace a konkr\u00e9tn\u00ed p\u0159\u00edklady na z\u00e1klad\u011b japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii (Premiums and Representations Act)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#1_Co_je_zavadejici_oznaceni_kvality\" title=\"1. Co je zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality\">1. Co je zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#2_Co_je_zavadejici_oznaceni_vyhodnosti\" title=\"2. Co je zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed v\u00fdhodnosti\">2. Co je zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed v\u00fdhodnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#3_Co_je_jine_oznaceni_ktere_muze_vest_k_omylu_spotrebitele\" title=\"3. Co je jin\u00e9 ozna\u010den\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k omylu spot\u0159ebitele\">3. Co je jin\u00e9 ozna\u010den\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k omylu spot\u0159ebitele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#O_reklamnich_oznacenich_na_internetu\" title=\"O reklamn\u00edch ozna\u010den\u00edch na internetu\">O reklamn\u00edch ozna\u010den\u00edch na internetu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Regulace_a_priklady_na_zaklade_jinych_zakonu\" title=\"Regulace a p\u0159\u00edklady na z\u00e1klad\u011b jin\u00fdch z\u00e1kon\u016f\">Regulace a p\u0159\u00edklady na z\u00e1klad\u011b jin\u00fdch z\u00e1kon\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Reklama_na_doplnky_stravy_a_dalsi_zdravotni_potraviny\" title=\"Reklama na dopl\u0148ky stravy a dal\u0161\u00ed zdravotn\u00ed potraviny\">Reklama na dopl\u0148ky stravy a dal\u0161\u00ed zdravotn\u00ed potraviny<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Reklama_na_leky_lecebne_pripravky_kosmetiku_zdravotnicke_prostredky_a_produkty_regenerativni_mediciny\" title=\"Reklama na l\u00e9ky, l\u00e9\u010debn\u00e9 p\u0159\u00edpravky, kosmetiku, zdravotnick\u00e9 prost\u0159edky a produkty regenerativn\u00ed medic\u00edny\">Reklama na l\u00e9ky, l\u00e9\u010debn\u00e9 p\u0159\u00edpravky, kosmetiku, zdravotnick\u00e9 prost\u0159edky a produkty regenerativn\u00ed medic\u00edny<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Reklama_na_nemovitosti\" title=\"Reklama na nemovitosti\">Reklama na nemovitosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Reklama_na_prodej_zbozi_prostrednictvim_komunikace\" title=\"Reklama na prodej zbo\u017e\u00ed prost\u0159ednictv\u00edm komunikace\">Reklama na prodej zbo\u017e\u00ed prost\u0159ednictv\u00edm komunikace<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Tresty_za_prehnanou_reklamu\" title=\"Tresty za p\u0159ehnanou reklamu\">Tresty za p\u0159ehnanou reklamu<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Tresty_podle_japonskeho_zakona_o_oznacovani_cen_a_premii\" title=\"Tresty podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii\">Tresty podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Tresty_podle_japonskeho_zakona_o_podpore_zdravi\" title=\"Tresty podle japonsk\u00e9ho z\u00e1kona o podpo\u0159e zdrav\u00ed\">Tresty podle japonsk\u00e9ho z\u00e1kona o podpo\u0159e zdrav\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Tresty_podle_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich\" title=\"Tresty podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\">Tresty podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Tresty_podle_japonskeho_zakona_o_realitnich_sluzbach\" title=\"Tresty podle japonsk\u00e9ho z\u00e1kona o realitn\u00edch slu\u017eb\u00e1ch\">Tresty podle japonsk\u00e9ho z\u00e1kona o realitn\u00edch slu\u017eb\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Tresty_podle_japonskeho_zakona_o_specifickych_obchodnich_transakcich\" title=\"Tresty podle japonsk\u00e9ho z\u00e1kona o specifick\u00fdch obchodn\u00edch transakc\u00edch\">Tresty podle japonsk\u00e9ho z\u00e1kona o specifick\u00fdch obchodn\u00edch transakc\u00edch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Opatreni_pro_predchazeni_prehnane_reklamy\" title=\"Opat\u0159en\u00ed pro p\u0159edch\u00e1zen\u00ed p\u0159ehnan\u00e9 reklamy\">Opat\u0159en\u00ed pro p\u0159edch\u00e1zen\u00ed p\u0159ehnan\u00e9 reklamy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Opatreni_%E2%91%A0_Dukladne_sireni_informaci_o_obsahu_reklamnich_regulaci_v_ramci_spolecnosti\" title=\"Opat\u0159en\u00ed \u2460 D\u016fkladn\u00e9 \u0161\u00ed\u0159en\u00ed informac\u00ed o obsahu reklamn\u00edch regulac\u00ed v r\u00e1mci spole\u010dnosti\">Opat\u0159en\u00ed \u2460 D\u016fkladn\u00e9 \u0161\u00ed\u0159en\u00ed informac\u00ed o obsahu reklamn\u00edch regulac\u00ed v r\u00e1mci spole\u010dnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Opatreni_%E2%91%A1_Kontrola_pokynu_a_upozorneni_verejnych_instituci\" title=\"Opat\u0159en\u00ed \u2461 Kontrola pokyn\u016f a upozorn\u011bn\u00ed ve\u0159ejn\u00fdch instituc\u00ed\">Opat\u0159en\u00ed \u2461 Kontrola pokyn\u016f a upozorn\u011bn\u00ed ve\u0159ejn\u00fdch instituc\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Opatreni_%E2%91%A2_Konzultace_s_odborniky_dobre_obeznamenymi_s_regulaci_reklamy_jako_jsou_pravnici\" title=\"Opat\u0159en\u00ed \u2462 Konzultace s odborn\u00edky dob\u0159e obezn\u00e1men\u00fdmi s regulac\u00ed reklamy, jako jsou pr\u00e1vn\u00edci\">Opat\u0159en\u00ed \u2462 Konzultace s odborn\u00edky dob\u0159e obezn\u00e1men\u00fdmi s regulac\u00ed reklamy, jako jsou pr\u00e1vn\u00edci<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Shrnuti_Pokud_mate_potize_s_prehnanou_reklamou_nebo_japonskym_zakonem_o_oznacovani_cen_Act_against_Unjustifiable_Premiums_and_Misleading_Representations_obratte_se_na_pravnika\" title=\"Shrnut\u00ed: Pokud m\u00e1te pot\u00ed\u017ee s p\u0159ehnanou reklamou nebo japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen (Act against Unjustifiable Premiums and Misleading Representations), obra\u0165te se na pr\u00e1vn\u00edka\">Shrnut\u00ed: Pokud m\u00e1te pot\u00ed\u017ee s p\u0159ehnanou reklamou nebo japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen (Act against Unjustifiable Premiums and Misleading Representations), obra\u0165te se na pr\u00e1vn\u00edka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hype-penalties\/#Uvod_do_opatreni_nasi_kancelare\" title=\"\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_nadsazena_reklama\"><\/span>Co je nadsazen\u00e1 reklama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nadsazen\u00e1 reklama je takov\u00e1, kter\u00e1 zobrazuje produkt (slu\u017ebu) nebo jeho cenu tak, \u017ee spot\u0159ebitel m\u016f\u017ee m\u00edt dojem, \u017ee je lep\u0161\u00ed ne\u017e ve skute\u010dnosti.<\/p>\n\n\n\n<p>Reklama m\u00e1 vzhledem ke sv\u00e9 povaze &#8211; prod\u00e1vat produkty nebo slu\u017eby &#8211; tendenci b\u00fdt do ur\u010dit\u00e9 m\u00edry nadsazen\u00e1. Pokud v\u0161ak tato prezentace p\u0159ekro\u010d\u00ed ur\u010ditou hranici, spot\u0159ebitel\u00e9 nemohou spr\u00e1vn\u011b vyb\u00edrat produkty nebo slu\u017eby a mohou utrp\u011bt \u0161kodu.<\/p>\n\n\n\n<p>Proto japonsk\u00fd z\u00e1kon o nekal\u00fdch d\u00e1rc\u00edch a nekal\u00e9m ozna\u010dov\u00e1n\u00ed (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f) reguluje nadsazenou reklamu t\u00edm, \u017ee definuje &#8220;nekal\u00e9 ozna\u010dov\u00e1n\u00ed&#8221;, a chr\u00e1n\u00ed tak z\u00e1jmy spot\u0159ebitel\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_a_konkretni_priklady_na_zaklade_japonskeho_zakona_o_oznacovani_cen_a_premii_Premiums_and_Representations_Act\"><\/span>Regulace a konkr\u00e9tn\u00ed p\u0159\u00edklady na z\u00e1klad\u011b japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii (Premiums and Representations Act)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/11\/e-learning-teaching-materials-3.jpg\" alt=\"Regulace a konkr\u00e9tn\u00ed p\u0159\u00edklady na z\u00e1klad\u011b japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii\" class=\"wp-image-38318\" \/><\/figure>\n\n\n\n<p>Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii definuje t\u0159i typy nespr\u00e1vn\u00fdch ozna\u010den\u00ed:<\/p>\n\n\n\n<ol>\n<li>Zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality<\/li>\n\n\n\n<li>Zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed v\u00fdhodnosti<\/li>\n\n\n\n<li>Jin\u00e9 ozna\u010den\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k omylu spot\u0159ebitele<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Co_je_zavadejici_oznaceni_kvality\"><\/span>1. Co je zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality se t\u00fdk\u00e1 nespr\u00e1vn\u00e9ho ozna\u010den\u00ed kvality, specifikac\u00ed nebo jin\u00fdch aspekt\u016f produktu nebo slu\u017eby.<\/p>\n\n\n\n<p>Pokud je produkt nebo slu\u017eba prezentov\u00e1na jako v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e je ve skute\u010dnosti, nebo pokud je prezentov\u00e1na jako v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e produkty nebo slu\u017eby konkuren\u010dn\u00edch firem v rozporu s fakty, jedn\u00e1 se o zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality.<\/p>\n\n\n\n<ul>\n<li>Ozna\u010den\u00ed &#8220;100% hedv\u00e1b\u00ed&#8221; na py\u017eamu, kter\u00e9 nen\u00ed z 100% hedv\u00e1b\u00ed<\/li>\n\n\n\n<li>Ozna\u010den\u00ed &#8220;\u0161perky s p\u0159\u00edrodn\u00edmi diamanty&#8221;, a\u010dkoli se pou\u017e\u00edvaj\u00ed um\u011bl\u00e9 diamanty<\/li>\n\n\n\n<li>Ozna\u010den\u00ed &#8220;pou\u017e\u00edv\u00e1me speci\u00e1ln\u00ed suroviny, kter\u00e9 \u017e\u00e1dn\u00e1 jin\u00e1 firma nepou\u017e\u00edv\u00e1!&#8221;, a\u010dkoli ve skute\u010dnosti pou\u017e\u00edvaj\u00ed stejn\u00e9 suroviny jako ostatn\u00ed firmy v oboru<\/li>\n<\/ul>\n\n\n\n<p>Japonsk\u00e1 spot\u0159ebitelsk\u00e1 agentura (Consumer Affairs Agency) po\u017eaduje p\u0159edlo\u017een\u00ed d\u016fkaz\u016f podporuj\u00edc\u00edch ozna\u010den\u00ed, pokud je t\u0159eba rozhodnout, zda se jedn\u00e1 o zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality.<\/p>\n\n\n\n<p>Pokud firma nep\u0159edlo\u017e\u00ed d\u016fkazy v dan\u00e9m term\u00ednu, nebo pokud p\u0159edlo\u017een\u00e9 d\u016fkazy nejsou pova\u017eov\u00e1ny za dostate\u010dn\u00e9 pro podporu ozna\u010den\u00ed, je ozna\u010den\u00ed pova\u017eov\u00e1no za zav\u00e1d\u011bj\u00edc\u00ed a je vyd\u00e1n p\u0159\u00edkaz k n\u00e1prav\u011b.<\/p>\n\n\n\n<p>Pokud firma nem\u016f\u017ee ozna\u010den\u00ed vyvr\u00e1tit, mus\u00ed zaplatit pokutu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Co_je_zavadejici_oznaceni_vyhodnosti\"><\/span>2. Co je zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed v\u00fdhodnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed v\u00fdhodnosti se t\u00fdk\u00e1 nespr\u00e1vn\u00e9ho ozna\u010den\u00ed ceny produktu nebo slu\u017eby nebo jin\u00fdch obchodn\u00edch podm\u00ednek.<\/p>\n\n\n\n<p>Ozna\u010den\u00ed, kter\u00e9 vede k p\u0159edstav\u011b, \u017ee cena nebo obchodn\u00ed podm\u00ednky jsou v\u00fdhodn\u011bj\u0161\u00ed ne\u017e ve skute\u010dnosti, se pova\u017euje za zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed v\u00fdhodnosti.<\/p>\n\n\n\n<ul>\n<li>Ozna\u010den\u00ed &#8220;Nyn\u00ed za polovi\u010dn\u00ed cenu!&#8221;, ani\u017e by byla uvedena p\u016fvodn\u00ed cena (a skute\u010dn\u00e1 cena nen\u00ed pova\u017eov\u00e1na za polovi\u010dn\u00ed)<\/li>\n\n\n\n<li>Nezobrazov\u00e1n\u00ed poplatk\u016f, kter\u00e9 sni\u017euj\u00ed v\u00fdnos z finan\u010dn\u00edho produktu<\/li>\n\n\n\n<li>Ozna\u010den\u00ed &#8220;Dvojn\u00e1sobn\u00fd obsah oproti konkuren\u010dn\u00edm produkt\u016fm&#8221;, a\u010dkoli produkt obsahuje stejn\u00e9 mno\u017estv\u00ed jako konkuren\u010dn\u00ed produkty<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Co_je_jine_oznaceni_ktere_muze_vest_k_omylu_spotrebitele\"><\/span>3. Co je jin\u00e9 ozna\u010den\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k omylu spot\u0159ebitele<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii tak\u00e9 definuje \u0161est dal\u0161\u00edch typ\u016f ozna\u010den\u00ed, kter\u00e9 mohou v\u00e9st k omylu spot\u0159ebitele:<\/p>\n\n\n\n<ol>\n<li>Ozna\u010den\u00ed nesycen\u00fdch n\u00e1poj\u016f bez ovocn\u00e9 \u0161\u0165\u00e1vy<\/li>\n\n\n\n<li>Nespr\u00e1vn\u00e9 ozna\u010den\u00ed zem\u011b p\u016fvodu produktu<\/li>\n\n\n\n<li>Nespr\u00e1vn\u00e9 ozna\u010den\u00ed n\u00e1klad\u016f na spot\u0159ebitelsk\u00fd \u00fav\u011br<\/li>\n\n\n\n<li>Ozna\u010den\u00ed fale\u0161n\u00e9 reklamy na nemovitosti<\/li>\n\n\n\n<li>Ozna\u010den\u00ed fale\u0161n\u00e9 reklamy<\/li>\n\n\n\n<li>Nespr\u00e1vn\u00e9 ozna\u010den\u00ed placen\u00fdch domov\u016f pro seniory<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_reklamnich_oznacenich_na_internetu\"><\/span>O reklamn\u00edch ozna\u010den\u00edch na internetu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b reklamn\u00edch ozna\u010den\u00ed na internetu je pro spot\u0159ebitele jedin\u00fdm zdrojem informac\u00ed o produktu nebo slu\u017eb\u011b zobrazen\u00ed na webov\u00e9 str\u00e1nce, zat\u00edmco pro firmu je mo\u017en\u00e9 obsah zobrazen\u00ed snadno zm\u011bnit.<\/p>\n\n\n\n<p>Mezi charakteristiky webov\u00fdch str\u00e1nek pat\u0159\u00ed tak\u00e9 to, \u017ee je snadn\u00e9 se p\u0159ihl\u00e1sit k smlouv\u011b, je t\u0159eba posouvat se dol\u016f, aby bylo vid\u011bt cel\u00fd obsah zobrazen\u00ed, a velikost p\u00edsma je mal\u00e1, tak\u017ee je snadn\u00e9 p\u0159ehl\u00e9dnout d\u016fle\u017eit\u00e9 informace. Tyto faktory mohou v\u00e9st k omylu p\u0159i v\u00fdb\u011bru produktu nebo objedn\u00e1v\u00e1n\u00ed a mohou zp\u016fsobit \u0161kody na spot\u0159ebitel\u00edch.<\/p>\n\n\n\n<p>Z tohoto d\u016fvodu Japonsk\u00e1 komise pro spravedliv\u00fd obchod (Fair Trade Commission) zve\u0159ejnila &#8220;Probl\u00e9my a upozorn\u011bn\u00ed t\u00fdkaj\u00edc\u00ed se zobrazen\u00ed v elektronick\u00e9m obchod\u011b pro spot\u0159ebitele podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii&#8221; a informuje firmy o bod\u00e1ch, na kter\u00e9 by m\u011bly d\u00e1vat pozor p\u0159i zobrazov\u00e1n\u00ed.<\/p>\n\n\n\n<p>Toto ozn\u00e1men\u00ed podrobn\u011b uv\u00e1d\u00ed, jak by m\u011bly b\u00fdt zobrazeny nap\u0159\u00edklad \u0159et\u011bzce hypertextov\u00fdch odkaz\u016f nebo data aktualizace informac\u00ed. P\u0159i vytv\u00e1\u0159en\u00ed reklamy na internetu byste m\u011bli tyto body zn\u00e1t.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/01\/29d3bc99193cb0b837fb8cc53f050ae5-1024x895.png\" alt=\"O reklamn\u00edch ozna\u010den\u00edch na internetu\" class=\"wp-image-27061\" \/><figcaption class=\"wp-element-caption\"> <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/guideline\/pdf\/100121premiums_38.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Probl\u00e9my a upozorn\u011bn\u00ed t\u00fdkaj\u00edc\u00ed se zobrazen\u00ed v elektronick\u00e9m obchod\u011b pro spot\u0159ebitele podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii[ja]<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_a_priklady_na_zaklade_jinych_zakonu\"><\/span>Regulace a p\u0159\u00edklady na z\u00e1klad\u011b jin\u00fdch z\u00e1kon\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklamy na dopl\u0148ky stravy, l\u00e9ky a nemovitosti, stejn\u011b jako reklamy na prodej na d\u00e1lku, jsou regulov\u00e1ny nejen podle Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen), ale tak\u00e9 podle jin\u00fdch z\u00e1kon\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklama_na_doplnky_stravy_a_dalsi_zdravotni_potraviny\"><\/span>Reklama na dopl\u0148ky stravy a dal\u0161\u00ed zdravotn\u00ed potraviny<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/01\/hype-penalties1.jpg\" alt=\"Reklama na dopl\u0148ky stravy a dal\u0161\u00ed zdravotn\u00ed potraviny\" class=\"wp-image-27065\" \/><\/figure>\n\n\n\n<p>Podle z\u00e1kona o podpo\u0159e zdrav\u00ed (japonsk\u00fd Z\u00e1kon o podpo\u0159e zdrav\u00ed) je v reklam\u011b na zdravotn\u00ed potraviny zak\u00e1z\u00e1no uv\u00e1d\u011bt nepravdiv\u00e9 a p\u0159ehnan\u00e9 informace (informace, kter\u00e9 v\u00fdrazn\u011b odporuj\u00ed skute\u010dnosti nebo v\u00fdrazn\u011b klamou).<\/p>\n\n\n\n<ul>\n<li>Navzdory skute\u010dnosti, \u017ee je nutn\u00e1 l\u00e9ka\u0159sk\u00e1 l\u00e9\u010dba, uv\u00e1d\u011bt &#8220;jen to vypijte a \u25cb\u25cb nemoc se vyl\u00e9\u010d\u00ed!&#8221;<\/li>\n\n\n\n<li>Bez dostate\u010dn\u00e9ho d\u016fkazu uv\u00e1d\u011bt &#8220;bez omezen\u00ed stravy zhubnete za m\u011bs\u00edc \u25cb kilogram\u016f!&#8221;<\/li>\n\n\n\n<li>Uv\u00e1d\u011bt zku\u0161enosti, kter\u00e9 nazna\u010duj\u00ed, \u017ee \u00fa\u010dinek byl dosa\u017een pouze pomoc\u00ed zdravotn\u00ed potraviny, i kdy\u017e ve skute\u010dnosti byly pou\u017eity i jin\u00e9 l\u00e9ky<\/li>\n<\/ul>\n\n\n\n<p>Pro konkr\u00e9tn\u00ed krit\u00e9ria pro hodnocen\u00ed regulace reklamy na zdravotn\u00ed potraviny se pros\u00edm odkazujte na &#8220;Pozn\u00e1mky k z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen a z\u00e1konu o podpo\u0159e zdrav\u00ed t\u00fdkaj\u00edc\u00ed se zdravotn\u00edch potravin&#8221; publikovan\u00e9 japonskou Agenturou pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/extravagant_advertisement\/assets\/representation_cms214_221205_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">zde[ja]<\/a>.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace o tom, na co byste m\u011bli d\u00e1vat pozor p\u0159i reklam\u011b na dopl\u0148ky stravy, najdete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: &#8220;<a href=\"https:\/\/monolith.law\/corporate\/supplement-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">Jak\u00e9 jsou pr\u00e1vn\u00ed regulace t\u00fdkaj\u00edc\u00ed se reklamy na dopl\u0148ky stravy[ja]<\/a>&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklama_na_leky_lecebne_pripravky_kosmetiku_zdravotnicke_prostredky_a_produkty_regenerativni_mediciny\"><\/span>Reklama na l\u00e9ky, l\u00e9\u010debn\u00e9 p\u0159\u00edpravky, kosmetiku, zdravotnick\u00e9 prost\u0159edky a produkty regenerativn\u00ed medic\u00edny<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklama na l\u00e9ky a kosmetiku je regulov\u00e1na Japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act), kter\u00fd zakazuje p\u0159ehnanou reklamu a uv\u00e1d\u011bn\u00ed \u00fa\u010dink\u016f mimo schv\u00e1len\u00fd rozsah.<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed slov &#8220;Obsahuje r\u016fzn\u00e9 \u25cb\u25cb!&#8221; bez uveden\u00ed konkr\u00e9tn\u00edch slo\u017eek<\/li>\n\n\n\n<li>Zobrazen\u00ed doporu\u010den\u00ed k sou\u010dasn\u00e9mu u\u017eit\u00ed s jin\u00fdmi l\u00e9ky, i kdy\u017e to nebylo schv\u00e1leno<\/li>\n\n\n\n<li>Nezobrazov\u00e1n\u00ed podm\u00ednek omezuj\u00edc\u00edch schv\u00e1len\u00e9 \u00fa\u010dinky (s v\u00fdjimkou reklamy na tradi\u010dn\u00ed \u010d\u00ednsk\u00e9 l\u00e9ky)<\/li>\n<\/ul>\n\n\n\n<p>D\u00e1le rozsah \u00fa\u010dink\u016f, kter\u00e9 lze v reklam\u011b uv\u00e9st, se li\u0161\u00ed podle typu produktu, jako je kosmetika nebo l\u00e9\u010debn\u00e9 p\u0159\u00edpravky.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad v p\u0159\u00edpad\u011b kosmetiky je mo\u017en\u00e9 uv\u00e9st pouze 56 \u00fa\u010dink\u016f stanoven\u00fdch v dokumentu &#8220;O zm\u011bn\u011b rozsahu \u00fa\u010dink\u016f kosmetiky&#8221;, kter\u00fd zve\u0159ejnilo Japonsk\u00e9 ministerstvo zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed. <a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/kesyouhin_hanni_20111.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">O zm\u011bn\u011b rozsahu \u00fa\u010dink\u016f kosmetiky[ja]<\/a>.<\/p>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed pokyn\u016f pro reklamu na l\u00e9\u010debn\u00e9 p\u0159\u00edpravky najdete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: &#8220;<a href=\"https:\/\/monolith.law\/corporate\/quasi-drug-advertisement-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">Jak\u00e9 jsou pokyny, na kter\u00e9 byste m\u011bli d\u00e1vat pozor p\u0159i reklam\u011b na l\u00e9\u010debn\u00e9 p\u0159\u00edpravky[ja]<\/a>&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklama_na_nemovitosti\"><\/span>Reklama na nemovitosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1kon o obchodov\u00e1n\u00ed s nemovitostmi (Japonsk\u00fd z\u00e1kon o obchodov\u00e1n\u00ed s nemovitostmi) zakazuje obchodn\u00edk\u016fm vyd\u00e1vat fale\u0161n\u00e9 a p\u0159ehnan\u00e9 reklamy t\u00fdkaj\u00edc\u00ed se nemovitost\u00ed, prost\u0159ed\u00ed a financ\u00ed.<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed nemovitosti, kter\u00e1 je v p\u0159\u00edm\u00e9 vzd\u00e1lenosti 1 kilometr od nejbli\u017e\u0161\u00ed stanice, ale cestou 4 kilometry, jako &#8220;Skv\u011bl\u00e1 poloha 1 kilometr od stanice!&#8221;<\/li>\n\n\n\n<li>Zobrazen\u00ed nemovitosti 1LDK + S (skladi\u0161t\u011b) jako &#8220;2LDK&#8221;<\/li>\n\n\n\n<li>Zobrazen\u00ed &#8220;Mnoho nemovitost\u00ed bez proviz\u00ed!&#8221;, p\u0159esto\u017ee je t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e1 nemovitost bez provize<\/li>\n<\/ul>\n\n\n\n<p>Je t\u0159eba poznamenat, \u017ee fale\u0161n\u00e9 reklamy na nemovitosti jsou uvedeny jako &#8220;zobrazen\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k omylu spot\u0159ebitele&#8221; podle z\u00e1kona o zobrazen\u00ed cen, ale tak\u00e9 se pova\u017euj\u00ed za fale\u0161n\u00e9 a p\u0159ehnan\u00e9 reklamy podle z\u00e1kona o obchodov\u00e1n\u00ed s nemovitostmi a jsou regulov\u00e1ny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklama_na_prodej_zbozi_prostrednictvim_komunikace\"><\/span>Reklama na prodej zbo\u017e\u00ed prost\u0159ednictv\u00edm komunikace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklama na prodej zbo\u017e\u00ed prost\u0159ednictv\u00edm komunikace je regulov\u00e1na japonsk\u00fdm z\u00e1konem o specifick\u00fdch obchodn\u00edch transakc\u00edch (Specifick\u00fd obchodn\u00ed z\u00e1kon), kter\u00fd zakazuje nepravdiv\u00e9 a p\u0159ehnan\u00e9 tvrzen\u00ed ze strany prodejc\u016f.<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed &#8220;nejnov\u011bj\u0161\u00ed model&#8221; na produktech, kter\u00e9 ji\u017e nejsou nejnov\u011bj\u0161\u00ed, ani\u017e by bylo uvedeno datum aktualizace dat<\/li>\n\n\n\n<li>Zobrazen\u00ed &#8220;zdarma&#8221; v reklam\u011b na webov\u00e9 str\u00e1nce, p\u0159esto\u017ee jsou v obchodn\u00edch podm\u00ednk\u00e1ch uvedeny jako &#8220;placen\u00e9&#8221; a skute\u010dn\u011b se \u00fa\u010dtuje poplatek<\/li>\n\n\n\n<li>Neopr\u00e1vn\u011bn\u00fd prodej napodobenin slavn\u00fdch zna\u010dkov\u00fdch kabelek, kter\u00e9 jsou registrov\u00e1ny jako obchodn\u00ed zna\u010dky, na internetu<\/li>\n<\/ul>\n\n\n\n<p>Upozor\u0148ujeme, \u017ee i kdy\u017e pou\u017e\u00edv\u00e1te internetov\u00e9 aukce atd. jako jednotlivec, pokud prod\u00e1v\u00e1te stejn\u00e9 zbo\u017e\u00ed opakovan\u011b za \u00fa\u010delem zisku, m\u016f\u017eete b\u00fdt pova\u017eov\u00e1ni za prodejce a m\u016f\u017eete b\u00fdt podl\u00e9hat regulaci Specifick\u00e9ho obchodn\u00edho z\u00e1kona.<\/p>\n\n\n\n<p>Pro podrobn\u011bj\u0161\u00ed krit\u00e9ria, zda se jedn\u00e1 o &#8220;prodejce&#8221;, se pros\u00edm odkazujte na &#8220;Sm\u011brnice t\u00fdkaj\u00edc\u00ed se &#8216;prodejc\u016f&#8217; v internetov\u00fdch aukc\u00edch&#8221; zve\u0159ejn\u011bn\u00e9 japonskou Agenturou pro ochranu spot\u0159ebitel\u016f <a href=\"https:\/\/www.no-trouble.caa.go.jp\/pdf\/20220601la02_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">zde[ja]<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tresty_za_prehnanou_reklamu\"><\/span>Tresty za p\u0159ehnanou reklamu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/01\/hype-penalties2.jpg\" alt=\"Tresty za p\u0159ehnanou reklamu\" class=\"wp-image-27067\" \/><\/figure>\n\n\n\n<p>Tresty za p\u0159ehnanou reklamu jsou stanoveny v n\u00e1sleduj\u00edc\u00edch z\u00e1konech.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tresty_podle_japonskeho_zakona_o_oznacovani_cen_a_premii\"><\/span>Tresty podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud vy\u0161et\u0159ov\u00e1n\u00ed \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f potvrd\u00ed neleg\u00e1ln\u00ed \u010dinnosti, jako je nespr\u00e1vn\u00e9 ozna\u010dov\u00e1n\u00ed, vyd\u00e1 se &#8220;p\u0159\u00edkaz k opat\u0159en\u00ed&#8221;, kter\u00fd na\u0159izuje:<\/p>\n\n\n\n<ol>\n<li>Odstran\u011bn\u00ed nespr\u00e1vn\u00fdch p\u0159edstav vytvo\u0159en\u00fdch nespr\u00e1vn\u00fdm ozna\u010dov\u00e1n\u00edm u b\u011b\u017en\u00fdch spot\u0159ebitel\u016f<\/li>\n\n\n\n<li>Implementaci opat\u0159en\u00ed k zabr\u00e1n\u011bn\u00ed opakov\u00e1n\u00ed<\/li>\n\n\n\n<li>Zaji\u0161t\u011bn\u00ed, \u017ee se podobn\u00e9 poru\u0161en\u00ed z\u00e1kona neopakuje v budoucnosti<\/li>\n<\/ol>\n\n\n\n<p>Pokud se nepoda\u0159\u00ed dodr\u017eet tento p\u0159\u00edkaz k opat\u0159en\u00ed, m\u016f\u017ee b\u00fdt na z\u00e1stupce podniku ulo\u017een trest odn\u011bt\u00ed svobody a\u017e na dva roky nebo pokuta a\u017e 3 miliony jen\u016f, nebo oboj\u00ed, a na podnik m\u016f\u017ee b\u00fdt ulo\u017eena pokuta a\u017e 300 milion\u016f jen\u016f.<\/p>\n\n\n\n<p>Krom\u011b toho m\u016f\u017ee b\u00fdt podniku na\u0159\u00edzeno zaplatit pokutu.<\/p>\n\n\n\n<p>Pokuta je rovna 3% z obratu za obdob\u00ed, kdy do\u0161lo k poru\u0161en\u00ed z\u00e1kona (maxim\u00e1ln\u011b 3 roky).<\/p>\n\n\n\n<p>Av\u0161ak, pokuta nemus\u00ed b\u00fdt zaplacena, pokud jsou spln\u011bny n\u00e1sleduj\u00edc\u00ed podm\u00ednky:<\/p>\n\n\n\n<ul>\n<li>Podnik nev\u011bd\u011bl, \u017ee se dopustil klamav\u00e9ho nebo zav\u00e1d\u011bj\u00edc\u00edho ozna\u010den\u00ed, a nebyl to ten, kdo nedbal na to, \u017ee o tom nev\u011bd\u011bl<\/li>\n\n\n\n<li>\u010c\u00e1stka pokuty je m\u00e9n\u011b ne\u017e 1,5 milionu jen\u016f (pokud je obrat, ze kter\u00e9ho se pokuta vypo\u010d\u00edt\u00e1v\u00e1, m\u00e9n\u011b ne\u017e 50 milion\u016f jen\u016f)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tresty_podle_japonskeho_zakona_o_podpore_zdravi\"><\/span>Tresty podle japonsk\u00e9ho z\u00e1kona o podpo\u0159e zdrav\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud je reklama v rozporu s japonsk\u00fdm z\u00e1konem o podpo\u0159e zdrav\u00ed a m\u00e1 v\u00fdznamn\u00fd dopad na udr\u017een\u00ed zdrav\u00ed ob\u010dan\u016f nebo na p\u0159enos informac\u00ed ob\u010dan\u016fm, je nejprve vyd\u00e1na doporu\u010den\u00ed.<\/p>\n\n\n\n<p>Pokud pot\u00e9 bez opr\u00e1vn\u011bn\u00e9ho d\u016fvodu nedodr\u017e\u00edte doporu\u010den\u00ed, je vyd\u00e1n p\u0159\u00edkaz k proveden\u00ed opat\u0159en\u00ed uveden\u00fdch v doporu\u010den\u00ed.<\/p>\n\n\n\n<p>Pokud je tento p\u0159\u00edkaz poru\u0161en, m\u016f\u017ee b\u00fdt ulo\u017een trest odn\u011bt\u00ed svobody a\u017e na \u0161est m\u011bs\u00edc\u016f nebo pokuta a\u017e 1 milion jen\u016f.<\/p>\n\n\n\n<p>Je t\u0159eba poznamenat, \u017ee zat\u00edmco japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii se vztahuje pouze na podniky dod\u00e1vaj\u00edc\u00ed zbo\u017e\u00ed nebo slu\u017eby, japonsk\u00fd z\u00e1kon o podpo\u0159e zdrav\u00ed stanov\u00ed, \u017ee &#8220;nikdo nesm\u00ed prov\u00e1d\u011bt klamav\u00e9 nebo p\u0159ehnan\u00e9 ozna\u010dov\u00e1n\u00ed&#8221;. Proto jsou regulov\u00e1ny nejen podniky, kter\u00e9 skute\u010dn\u011b vyr\u00e1b\u011bj\u00ed a prod\u00e1vaj\u00ed zbo\u017e\u00ed, ale tak\u00e9 reklamn\u00ed agentury, m\u00e9dia a poskytovatel\u00e9 slu\u017eeb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tresty_podle_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich\"><\/span>Tresty podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud je reklama v rozporu s japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, m\u016f\u017ee b\u00fdt ulo\u017een trest odn\u011bt\u00ed svobody a\u017e na dva roky nebo pokuta a\u017e 2 miliony jen\u016f, nebo oboj\u00ed.<\/p>\n\n\n\n<p>Krom\u011b toho byl 1. srpna 2021 (rok 2021 podle gregori\u00e1nsk\u00e9ho kalend\u00e1\u0159e) do japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch zaveden syst\u00e9m pokut. Pokuta je stanovena na 4,5% z obratu za obdob\u00ed, kdy do\u0161lo k poru\u0161en\u00ed z\u00e1kona (maxim\u00e1ln\u011b 3 roky).<\/p>\n\n\n\n<p>Stejn\u011b jako v p\u0159\u00edpad\u011b japonsk\u00e9ho z\u00e1kona o podpo\u0159e zdrav\u00ed, i japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch stanov\u00ed, \u017ee &#8220;nikdo nesm\u00ed prov\u00e1d\u011bt klamav\u00e9 nebo p\u0159ehnan\u00e9 ozna\u010dov\u00e1n\u00ed&#8221;. Proto je t\u0159eba si uv\u011bdomit, \u017ee regulovan\u00e9 subjekty zahrnuj\u00ed nejen podniky, ale tak\u00e9 reklamn\u00ed agentury, m\u00e9dia a poskytovatele slu\u017eeb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tresty_podle_japonskeho_zakona_o_realitnich_sluzbach\"><\/span>Tresty podle japonsk\u00e9ho z\u00e1kona o realitn\u00edch slu\u017eb\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud je reklama vyd\u00e1na realitn\u00edm agentem v rozporu s japonsk\u00fdm z\u00e1konem o realitn\u00edch slu\u017eb\u00e1ch, m\u016f\u017ee b\u00fdt vyd\u00e1n p\u0159\u00edkaz k n\u00e1prav\u011b nebo m\u016f\u017ee b\u00fdt zastavena \u010dinnost.<\/p>\n\n\n\n<p>Krom\u011b toho, pokud jsou okolnosti zvl\u00e1\u0161\u0165 z\u00e1va\u017en\u00e9, m\u016f\u017ee b\u00fdt ud\u011blena sankce v podob\u011b pozastaven\u00ed licence.<\/p>\n\n\n\n<p>M\u016f\u017ee tak\u00e9 b\u00fdt ulo\u017een trestn\u00ed trest v podob\u011b trestu odn\u011bt\u00ed svobody a\u017e na \u0161est m\u011bs\u00edc\u016f nebo pokuty a\u017e 1 milion jen\u016f, nebo oboj\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tresty_podle_japonskeho_zakona_o_specifickych_obchodnich_transakcich\"><\/span>Tresty podle japonsk\u00e9ho z\u00e1kona o specifick\u00fdch obchodn\u00edch transakc\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud je reklama vyd\u00e1na prodejcem na d\u00e1lku v rozporu s japonsk\u00fdm z\u00e1konem o specifick\u00fdch obchodn\u00edch transakc\u00edch, m\u016f\u017ee b\u00fdt vyd\u00e1n p\u0159\u00edkaz k n\u00e1prav\u011b nebo m\u016f\u017ee b\u00fdt zastavena \u010dinnost.<\/p>\n\n\n\n<p>M\u016f\u017ee tak\u00e9 b\u00fdt ulo\u017eena pokuta a\u017e 1 milion jen\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opatreni_pro_predchazeni_prehnane_reklamy\"><\/span>Opat\u0159en\u00ed pro p\u0159edch\u00e1zen\u00ed p\u0159ehnan\u00e9 reklamy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jako opat\u0159en\u00ed pro p\u0159edch\u00e1zen\u00ed p\u0159ehnan\u00e9 reklamy lze uv\u00e9st n\u00e1sleduj\u00edc\u00ed t\u0159i body.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opatreni_%E2%91%A0_Dukladne_sireni_informaci_o_obsahu_reklamnich_regulaci_v_ramci_spolecnosti\"><\/span>Opat\u0159en\u00ed \u2460 D\u016fkladn\u00e9 \u0161\u00ed\u0159en\u00ed informac\u00ed o obsahu reklamn\u00edch regulac\u00ed v r\u00e1mci spole\u010dnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1kony o regulaci reklamy se li\u0161\u00ed v z\u00e1vislosti na produktu a jeho prodejn\u00ed form\u011b a jsou velmi rozmanit\u00e9, tak\u017ee je obt\u00ed\u017en\u00e9 ur\u010dit, kter\u00fd z\u00e1kon se uplat\u0148uje.<\/p>\n\n\n\n<p>V r\u00e1mci spole\u010dnosti byste m\u011bli p\u0159ipravit manu\u00e1l, kter\u00fd shrnuje produkty a slu\u017eby, na kter\u00e9 se vztahuj\u00ed reklamn\u00ed regulace jednotliv\u00fdch z\u00e1kon\u016f, a zajistit, \u017ee krit\u00e9ria pro rozhodov\u00e1n\u00ed jsou sjednocena.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opatreni_%E2%91%A1_Kontrola_pokynu_a_upozorneni_verejnych_instituci\"><\/span>Opat\u0159en\u00ed \u2461 Kontrola pokyn\u016f a upozorn\u011bn\u00ed ve\u0159ejn\u00fdch instituc\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ve\u0159ejn\u00e9 instituce, jako je \u00da\u0159ad pro ochranu spot\u0159ebitel\u016f a Ministerstvo zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed, zve\u0159ej\u0148uj\u00ed upozorn\u011bn\u00ed, kter\u00e1 jasn\u011b definuj\u00ed krit\u00e9ria regulace p\u0159i prov\u00e1d\u011bn\u00ed z\u00e1kon\u016f o regulaci reklamy.<\/p>\n\n\n\n<p>Tyto pokyny mohou tak\u00e9 obsahovat konkr\u00e9tn\u00ed v\u00fdrazy, kter\u00e9 by m\u011bly b\u00fdt v reklam\u011b vyhnuty, tak\u017ee by mohly b\u00fdt u\u017eite\u010dn\u00e9 p\u0159i vytv\u00e1\u0159en\u00ed intern\u00edho manu\u00e1lu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opatreni_%E2%91%A2_Konzultace_s_odborniky_dobre_obeznamenymi_s_regulaci_reklamy_jako_jsou_pravnici\"><\/span>Opat\u0159en\u00ed \u2462 Konzultace s odborn\u00edky dob\u0159e obezn\u00e1men\u00fdmi s regulac\u00ed reklamy, jako jsou pr\u00e1vn\u00edci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud chyb\u00ed odborn\u00e9 znalosti pot\u0159ebn\u00e9 k proveden\u00ed v\u00fd\u0161e uveden\u00fdch opat\u0159en\u00ed, m\u011bli byste se poradit s odborn\u00edky, jako jsou pr\u00e1vn\u00edci, kte\u0159\u00ed jsou dob\u0159e obezn\u00e1meni s pr\u00e1vn\u00edmi regulacemi.<\/p>\n\n\n\n<p>P\u0159i poru\u0161en\u00ed regulace m\u016f\u017ee b\u00fdt v z\u00e1vislosti na situaci ulo\u017een t\u011b\u017ek\u00fd trest, jako je p\u0159\u00edkaz k zastaven\u00ed \u010dinnosti. Aby nedo\u0161lo k po\u0161kozen\u00ed d\u016fv\u011bryhodnosti spole\u010dnosti, je d\u016fle\u017eit\u00e9 konzultovat se s odborn\u00edky, jako jsou pr\u00e1vn\u00edci, a p\u0159edch\u00e1zet probl\u00e9m\u016fm, pokud je to mo\u017en\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Pokud_mate_potize_s_prehnanou_reklamou_nebo_japonskym_zakonem_o_oznacovani_cen_Act_against_Unjustifiable_Premiums_and_Misleading_Representations_obratte_se_na_pravnika\"><\/span>Shrnut\u00ed: Pokud m\u00e1te pot\u00ed\u017ee s p\u0159ehnanou reklamou nebo japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen (Act against Unjustifiable Premiums and Misleading Representations), obra\u0165te se na pr\u00e1vn\u00edka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklama je prim\u00e1rn\u011b regulov\u00e1na japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen, ale v z\u00e1vislosti na typu produktu nebo slu\u017eby a zp\u016fsobu prodeje m\u016f\u017ee b\u00fdt tak\u00e9 p\u0159edm\u011btem regulace r\u016fzn\u00fdch dal\u0161\u00edch z\u00e1kon\u016f, jako je japonsk\u00fd z\u00e1kon o zdravotn\u00edm zlep\u0161en\u00ed (Health Promotion Act), japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act), japonsk\u00fd z\u00e1kon o realitn\u00edch slu\u017eb\u00e1ch (Real Estate Brokerage Act) nebo japonsk\u00fd z\u00e1kon o speci\u00e1ln\u00edm obchod\u011b (Specified Commercial Transactions Act).<\/p>\n\n\n\n<p>P\u0159i vytv\u00e1\u0159en\u00ed reklamy mus\u00edte pe\u010dliv\u011b zv\u00e1\u017eit, jak\u00e9 vyj\u00e1d\u0159en\u00ed by mohlo b\u00fdt pova\u017eov\u00e1no za p\u0159ehnanou reklamu.<\/p>\n\n\n\n<p>Pokud m\u00e1te pochybnosti o krit\u00e9ri\u00edch pro rozhodov\u00e1n\u00ed, zda poru\u0161ujete regulaci, nebo o konkr\u00e9tn\u00edch v\u00fdrazech, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt v reklam\u011b, je bezpe\u010dn\u00e9 se poradit s pr\u00e1vn\u00edkem, kter\u00fd je odborn\u00edkem na regulaci reklamy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uvod_do_opatreni_nasi_kancelare\"><\/span>\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolith je pr\u00e1vnick\u00e1 kancel\u00e1\u0159 s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V posledn\u00edch letech se poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Yakkihou) stalo velk\u00fdm probl\u00e9mem v oblasti internetov\u00e9 reklamy a pot\u0159eba pr\u00e1vn\u00ed kontroly reklamy a podobn\u00fdch aktivit se st\u00e1le zvy\u0161uje. Na\u0161e kancel\u00e1\u0159 analyzuje pr\u00e1vn\u00ed rizika souvisej\u00edc\u00ed s podnik\u00e1n\u00edm, kter\u00e9 bylo zah\u00e1jeno nebo se pl\u00e1nuje zah\u00e1jit, s ohledem na r\u016fzn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy, a sna\u017e\u00ed se legalizovat podnik\u00e1n\u00ed bez jeho zastaven\u00ed, pokud je to mo\u017en\u00e9. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Obory, kter\u00e9 pokr\u00fdv\u00e1 pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Kontrola \u010dl\u00e1nk\u016f a LP podle z\u00e1kona o l\u00e9\u010divech atd.[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159i propagaci vlastn\u00edch produkt\u016f nebo slu\u017eeb se m\u016f\u017ee st\u00e1t, \u017ee se vyj\u00e1d\u0159\u00edme p\u0159ehnan\u011b. V\u0161ak je t\u0159eba si uv\u011bdomit, \u017ee z\u00e1kon reguluje p\u0159ehnanou reklamu a v p\u0159\u00edpad\u011b poru\u0161en\u00ed m\u016f\u017ee b\u00fdt ulo\u017eena pokuta. V tomt [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61074"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61074"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61074\/revisions"}],"predecessor-version":[{"id":63766,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61074\/revisions\/63766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63764"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}