{"id":61138,"date":"2023-12-08T20:24:24","date_gmt":"2023-12-08T11:24:24","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61138"},"modified":"2026-02-07T17:15:31","modified_gmt":"2026-02-07T08:15:31","slug":"trademark-infringement-cases-illegalityjudgment","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/trademark-infringement-cases-illegalityjudgment","title":{"rendered":"Co je poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky? Vysv\u011btlen\u00ed r\u00e1mce pro posuzov\u00e1n\u00ed nez\u00e1konnosti"},"content":{"rendered":"\n<p>Pokud z\u00edsk\u00e1te ochrannou zn\u00e1mku pro sv\u00e9 vlastn\u00ed produkty nebo obchodn\u00ed materi\u00e1ly, m\u016f\u017eete zabr\u00e1nit takzvan\u00e9mu &#8220;kop\u00edrov\u00e1n\u00ed&#8221;.<\/p>\n\n\n\n<p>Ov\u0161em, ochrann\u00e1 zn\u00e1mka neznamen\u00e1, \u017ee m\u00e1te nap\u0159\u00edklad &#8220;pr\u00e1vo zak\u00e1zat pou\u017eit\u00ed n\u00e1zvu \u201eDisney\u201c&#8221;. To, co je zak\u00e1z\u00e1no ochrannou zn\u00e1mkou, je omezeno pouze na &#8220;pou\u017eit\u00ed jako ochrann\u00e1 zn\u00e1mka&#8221;. Nap\u0159\u00edklad v p\u0159\u00edpad\u011b Disney, pokud t\u0159et\u00ed strana vytvo\u0159\u00ed za\u0159\u00edzen\u00ed nazvan\u00e9 &#8220;Disney Island&#8221;, i kdyby to nem\u011blo nic spole\u010dn\u00e9ho s Disney, vypadalo by to jako ofici\u00e1ln\u00ed za\u0159\u00edzen\u00ed Disney. Ochrann\u00e1 zn\u00e1mka je pr\u00e1vo, kter\u00e9 zakazuje takov\u00e9to pou\u017eit\u00ed (jak je pops\u00e1no n\u00ed\u017ee, naz\u00fdv\u00e1 se to &#8220;pou\u017eit\u00ed jako ochrann\u00e1 zn\u00e1mka&#8221;).<\/p>\n\n\n\n<p>Do jak\u00e9 m\u00edry mohou dr\u017eitel\u00e9 ochrann\u00fdch zn\u00e1mek zak\u00e1zat pou\u017eit\u00ed &#8220;ochrann\u00fdch zn\u00e1mek&#8221; na internetu, nap\u0159\u00edklad na e-commerce str\u00e1nk\u00e1ch nebo firemn\u00edch webov\u00fdch str\u00e1nk\u00e1ch? Vysv\u011btl\u00edme to na z\u00e1klad\u011b p\u0159edchoz\u00edch p\u0159\u00edklad\u016f.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Co_je_zakazano_znackovym_uzitim_podle_prava_ochrannych_znamek\" title=\"Co je zak\u00e1z\u00e1no zna\u010dkov\u00fdm u\u017eit\u00edm podle pr\u00e1va ochrann\u00fdch zn\u00e1mek \">Co je zak\u00e1z\u00e1no zna\u010dkov\u00fdm u\u017eit\u00edm podle pr\u00e1va ochrann\u00fdch zn\u00e1mek <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Priklady_soudnich_sporu_o_poruseni_ochrannych_znamek\" title=\"P\u0159\u00edklady soudn\u00edch spor\u016f o poru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek\">P\u0159\u00edklady soudn\u00edch spor\u016f o poru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Muze_nazev_knihy_nebo_clanku_porusovat_prava_k_ochranne_znamce_Pripad_Ranni_Banan\" title=\"M\u016f\u017ee n\u00e1zev knihy nebo \u010dl\u00e1nku poru\u0161ovat pr\u00e1va k ochrann\u00e9 zn\u00e1mce? (P\u0159\u00edpad Rann\u00ed Ban\u00e1n) \">M\u016f\u017ee n\u00e1zev knihy nebo \u010dl\u00e1nku poru\u0161ovat pr\u00e1va k ochrann\u00e9 zn\u00e1mce? (P\u0159\u00edpad Rann\u00ed Ban\u00e1n) <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Poruseni_ochranne_znamky_vyrobkem_ktery_se_%E2%80%9Cveze%E2%80%9D_na_slave_znameho_vyrobku_pripad_Beretta\" title=\"Poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky v\u00fdrobkem, kter\u00fd se &#8220;veze&#8221; na sl\u00e1v\u011b zn\u00e1m\u00e9ho v\u00fdrobku (p\u0159\u00edpad Beretta) \">Poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky v\u00fdrobkem, kter\u00fd se &#8220;veze&#8221; na sl\u00e1v\u011b zn\u00e1m\u00e9ho v\u00fdrobku (p\u0159\u00edpad Beretta) <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Muze_slogan_porusovat_prava_k_ochranne_znamce_Pripad_%E2%80%9CVzdy_Coca-Cola%E2%80%9D\" title=\"M\u016f\u017ee slogan poru\u0161ovat pr\u00e1va k ochrann\u00e9 zn\u00e1mce? (P\u0159\u00edpad &#8220;V\u017edy Coca-Cola&#8221;) \">M\u016f\u017ee slogan poru\u0161ovat pr\u00e1va k ochrann\u00e9 zn\u00e1mce? (P\u0159\u00edpad &#8220;V\u017edy Coca-Cola&#8221;) <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_zakazano_znackovym_uzitim_podle_prava_ochrannych_znamek\"><\/span>Co je zak\u00e1z\u00e1no zna\u010dkov\u00fdm u\u017eit\u00edm podle pr\u00e1va ochrann\u00fdch zn\u00e1mek <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\u010dkoli existuj\u00ed omezen\u00ed na ur\u010den\u00e9 zbo\u017e\u00ed atd., dr\u017eitel\u016fm ochrann\u00fdch zn\u00e1mek je povoleno v\u00fdhradn\u00ed u\u017eit\u00ed registrovan\u00fdch ochrann\u00fdch zn\u00e1mek. A pokud t\u0159et\u00ed strana pou\u017eije stejnou nebo podobnou ochrannou zn\u00e1mku na ur\u010den\u00e9m zbo\u017e\u00ed atd. bez povolen\u00ed, obecn\u011b plat\u00ed, \u017ee dojde k poru\u0161en\u00ed pr\u00e1va ochrann\u00e9 zn\u00e1mky.<\/p>\n\n\n\n<p>V\u0161ak v roce 2014 (Heisei 26) byla z\u00e1kon o ochrann\u00fdch zn\u00e1mk\u00e1ch revidov\u00e1n a bylo stanoveno, \u017ee \u010dl\u00e1nek 26, odstavec 1, bod 6, a bylo objasn\u011bno, \u017ee v p\u0159\u00edpadech, kter\u00e9 nespadaj\u00ed pod &#8220;zna\u010dkov\u00e9 u\u017eit\u00ed&#8221;, nedoch\u00e1z\u00ed k poru\u0161en\u00ed pr\u00e1va ochrann\u00e9 zn\u00e1mky.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u010cl\u00e1nek 26 \u00da\u010dinky pr\u00e1va ochrann\u00e9 zn\u00e1mky se nevztahuj\u00ed na n\u00e1sleduj\u00edc\u00ed ochrann\u00e9 zn\u00e1mky (v\u010detn\u011b t\u011bch, kter\u00e9 jsou sou\u010d\u00e1st\u00ed jin\u00fdch ochrann\u00fdch zn\u00e1mek).<br> \u2465 Krom\u011b v\u00fd\u0161e uveden\u00fdch, ochrann\u00e9 zn\u00e1mky, kter\u00e9 nejsou pou\u017e\u00edv\u00e1ny tak, aby spot\u0159ebitel\u00e9 mohli rozpoznat, \u017ee se jedn\u00e1 o zbo\u017e\u00ed nebo slu\u017eby souvisej\u00edc\u00ed s \u010dinnost\u00ed n\u011bkolika osob<\/p>\n<cite>(Japonsk\u00fd z\u00e1kon o ochrann\u00fdch zn\u00e1mk\u00e1ch, \u010dl\u00e1nek 26, odstavec 1, bod 6)<\/cite><\/blockquote>\n\n\n\n<p>Co tedy znamen\u00e1 toto &#8220;zna\u010dkov\u00e9 u\u017eit\u00ed&#8221;?<\/p>\n\n\n\n<p>Jak bylo uvedeno v\u00fd\u0161e, ochrann\u00e9 zn\u00e1mky se pou\u017e\u00edvaj\u00ed k tomu, aby bylo mo\u017en\u00e9 rozli\u0161it vlastn\u00ed zbo\u017e\u00ed a slu\u017eby atd. od ostatn\u00edch zbo\u017e\u00ed a slu\u017eeb atd. (funkce rozli\u0161en\u00ed mezi vlastn\u00edmi a ciz\u00edmi v\u00fdrobky) a k ozna\u010den\u00ed p\u016fvodu zbo\u017e\u00ed atd. (funkce ozna\u010den\u00ed p\u016fvodu).<\/p>\n\n\n\n<p>A pou\u017eit\u00ed v t\u00e9to form\u011b, kter\u00e1 m\u00e1 funkci rozli\u0161en\u00ed mezi vlastn\u00edmi a ciz\u00edmi v\u00fdrobky a funkci ozna\u010den\u00ed p\u016fvodu, je pova\u017eov\u00e1no za &#8220;zna\u010dkov\u00e9 u\u017eit\u00ed&#8221;.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, kdy\u017e obecn\u00fd spot\u0159ebitel vid\u00ed \u0159et\u011bzec znak\u016f &#8220;ABC&#8221; na zbo\u017e\u00ed, a je schopen si vybavit, kter\u00e1 spole\u010dnost je v\u00fdrobcem tohoto zbo\u017e\u00ed, lze \u0159\u00edci, \u017ee m\u00e1 funkci rozli\u0161en\u00ed mezi vlastn\u00edmi a ciz\u00edmi v\u00fdrobky a funkci ozna\u010den\u00ed p\u016fvodu, a \u010din p\u0159ipojen\u00ed \u0159et\u011bzce znak\u016f &#8220;ABC&#8221; k zbo\u017e\u00ed je pova\u017eov\u00e1n za zna\u010dkov\u00e9 u\u017eit\u00ed.<\/p>\n\n\n\n<p>Naopak, v p\u0159\u00edpadech, kdy pou\u017eit\u00ed nespl\u0148uje funkci rozli\u0161en\u00ed mezi vlastn\u00edmi a ciz\u00edmi v\u00fdrobky a funkci ozna\u010den\u00ed p\u016fvodu, nen\u00ed pova\u017eov\u00e1no za &#8220;zna\u010dkov\u00e9 u\u017eit\u00ed&#8221;, a m\u016f\u017ee se st\u00e1t, \u017ee \u00fa\u010dinky registrovan\u00e9 ochrann\u00e9 zn\u00e1mky se na n\u011bj nevztahuj\u00ed.<\/p>\n\n\n\n<p>Podrobnosti o sankc\u00edch v p\u0159\u00edpad\u011b poru\u0161en\u00ed pr\u00e1va ochrann\u00e9 zn\u00e1mky jsou uvedeny n\u00ed\u017ee.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_soudnich_sporu_o_poruseni_ochrannych_znamek\"><\/span>P\u0159\u00edklady soudn\u00edch spor\u016f o poru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"490\" src=\"https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2.jpg\" alt=\"\" class=\"wp-image-72658\" style=\"aspect-ratio:1.5;width:840px;height:auto\" srcset=\"https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2.jpg 735w, https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2-300x200.jpg 300w, https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2-250x167.jpg 250w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">Vysv\u011btl\u00edme p\u0159\u00edpady, kter\u00e9 se staly soudn\u00edmi spory o poru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek, a rozhodnut\u00ed soud\u016f.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muze_nazev_knihy_nebo_clanku_porusovat_prava_k_ochranne_znamce_Pripad_Ranni_Banan\"><\/span>M\u016f\u017ee n\u00e1zev knihy nebo \u010dl\u00e1nku poru\u0161ovat pr\u00e1va k ochrann\u00e9 zn\u00e1mce? (P\u0159\u00edpad Rann\u00ed Ban\u00e1n) <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jedn\u00e1 se o p\u0159\u00edpad, kdy \u017ealobce, kter\u00fd vlastn\u00ed pr\u00e1va k ochrann\u00e9 zn\u00e1mce pro &#8220;Rann\u00ed Ban\u00e1n&#8221; jako standardn\u00ed text pro &#8220;\u010dasopisy, knihy, speci\u00e1ln\u00ed vyd\u00e1n\u00ed&#8221; atd., podal \u017ealobu na poru\u0161en\u00ed pr\u00e1v k ochrann\u00e9 zn\u00e1mce proti \u017ealovan\u00e9mu, kter\u00fd prod\u00e1val knihu s n\u00e1zvem &#8220;40 tip\u016f pro \u00fasp\u011bch s dietou Rann\u00ed Ban\u00e1n&#8221;. Soud rozhodl, \u017ee text &#8220;Rann\u00ed Ban\u00e1n&#8221;, kter\u00fd \u017ealovan\u00fd zobrazuje, je pouze n\u00e1zev a neidentifikuje produkt nebo jeho p\u016fvod, a proto pop\u0159el poru\u0161en\u00ed pr\u00e1v k ochrann\u00e9 zn\u00e1mce. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Zobrazen\u00ed \u017ealovan\u00e9ho znaku na obalu nebo ob\u00e1lce \u017ealovan\u00e9 knihy je pouze sou\u010d\u00e1st\u00ed n\u00e1zvu, kter\u00fd ozna\u010duje obsah knihy, a nem\u016f\u017ee b\u00fdt pova\u017eov\u00e1no za pou\u017eit\u00ed v kontextu, kter\u00fd by m\u011bl funkci identifikace produktu nebo ozna\u010den\u00ed p\u016fvodu. Proto to nelze pova\u017eovat za poru\u0161en\u00ed pr\u00e1v k ochrann\u00e9 zn\u00e1mce v tomto p\u0159\u00edpad\u011b.<\/p>\n<cite>(Rozhodnut\u00ed Tokijsk\u00e9ho okresn\u00edho soudu, 12. listopadu 2009 (rok 21 Heisei))<\/cite><\/blockquote>\n\n\n\n<p>Takto, v p\u0159\u00edpad\u011b n\u00e1zvu knihy, i kdy\u017e obsahuje stejn\u00fd text jako va\u0161e registrovan\u00e1 ochrann\u00e1 zn\u00e1mka, pokud tento text ozna\u010duje obsah knihy a ne p\u016fvod produktu jako takov\u00e9ho, m\u016f\u017ee b\u00fdt rozhodnuto, \u017ee &#8220;jeho pou\u017eit\u00ed nen\u00ed jako ochrann\u00e1 zn\u00e1mka&#8221;.<\/p>\n\n\n\n<p>Av\u0161ak, v p\u0159\u00edpad\u011b periodick\u00fdch publikac\u00ed jako jsou \u010dasopisy a noviny, nebo titul\u016f s\u00e9ri\u00ed, kter\u00e9 jsou vyr\u00e1b\u011bny a prod\u00e1v\u00e1ny opakovan\u011b pod stejn\u00fdm n\u00e1zvem, m\u016f\u017ee b\u00fdt p\u0159edpokl\u00e1d\u00e1no, \u017ee dojde k poru\u0161en\u00ed pr\u00e1v k ochrann\u00e9 zn\u00e1mce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poruseni_ochranne_znamky_vyrobkem_ktery_se_%E2%80%9Cveze%E2%80%9D_na_slave_znameho_vyrobku_pripad_Beretta\"><\/span>Poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky v\u00fdrobkem, kter\u00fd se &#8220;veze&#8221; na sl\u00e1v\u011b zn\u00e1m\u00e9ho v\u00fdrobku (p\u0159\u00edpad Beretta) <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Italsk\u00fd v\u00fdrobce zbran\u00ed &#8220;Beretta&#8221; m\u011bl licen\u010dn\u00ed smlouvu s v\u00fdrobcem modelov\u00fdch zbran\u00ed &#8220;Western Arms&#8221;. Beretta tvrdila, \u017ee jin\u00fd v\u00fdrobce modelov\u00fdch zbran\u00ed, kter\u00fd vyr\u00e1b\u00ed a prod\u00e1v\u00e1 modely Beretty, poru\u0161uje japonsk\u00fd z\u00e1kon o prevenci nespravedliv\u00e9 sout\u011b\u017ee, \u010dl\u00e1nek 2, odstavec 1, bod 1 (\u010dinnost zp\u016fsobuj\u00edc\u00ed z\u00e1m\u011bnu s dob\u0159e zn\u00e1m\u00fdm ozna\u010den\u00edm), a po\u017eadovala z\u00e1kaz a n\u00e1hradu \u0161kody. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>V tomto p\u0159\u00edpad\u011b, podle zji\u0161t\u011bn\u00fdch skute\u010dnost\u00ed, v\u00fdrobky ob\u017ealovan\u00e9ho jsou modelov\u00e9 zbran\u011b, kter\u00e9 v\u011brn\u011b reprodukuj\u00ed vzhled skute\u010dn\u00e9 zbran\u011b M92F, kter\u00e1 se v na\u0161\u00ed zemi obecn\u011b nesm\u00ed dr\u017eet ani obchodovat na trhu. Tyto modelov\u00e9 zbran\u011b nemaj\u00ed smrt\u00edc\u00ed schopnosti skute\u010dn\u00e9 zbran\u011b a jsou obchodov\u00e1ny na zcela odli\u0161n\u00e9m trhu jako napodobeniny skute\u010dn\u00e9 zbran\u011b. Jejich kupci a u\u017eivatel\u00e9 je rozli\u0161uj\u00ed mezi mnoha modelov\u00fdmi zbran\u011bmi se stejn\u00fdm tvarem a ozna\u010den\u00edm jako skute\u010dn\u00e1 zbra\u0148 Beretta na z\u00e1klad\u011b ozna\u010den\u00ed na t\u011ble nebo obalu, kter\u00e9 ukazuje v\u00fdrobce dan\u00e9 modelov\u00e9 zbran\u011b, a vyb\u00edraj\u00ed a kupuj\u00ed je na z\u00e1klad\u011b hodnocen\u00ed jejich v\u00fdkonu a kvality jako modelov\u00e9 zbran\u011b. Proto, i kdy\u017e skute\u010dn\u00e1 zbra\u0148 Beretta pou\u017e\u00edv\u00e1 tvar sv\u00e9ho v\u00fdrobku jako ozna\u010den\u00ed, kter\u00e9 ukazuje, \u017ee je to v\u00fdrobek Beretty, a i kdy\u017e v\u00fdrobky ob\u017ealovan\u00e9ho maj\u00ed stejn\u00fd tvar jako v\u00fdrobky Beretty, tvar v\u00fdrobk\u016f ob\u017ealovan\u00e9ho nen\u00ed pou\u017e\u00edv\u00e1n tak, aby m\u011bl funkci ozna\u010den\u00ed p\u016fvodu nebo rozli\u0161en\u00ed mezi jin\u00fdmi v\u00fdrobky.<\/p>\n<cite>(Rozsudek tokijsk\u00e9ho soudu ze dne 29. \u010dervna 2000 (Heisei 12))<\/cite><\/blockquote>\n\n\n\n<p>Soud rozhodl, \u017ee i kdy\u017e modelov\u00e9 zbran\u011b, kter\u00e9 jsou vyr\u00e1b\u011bny a prod\u00e1v\u00e1ny, v\u011brn\u011b reprodukuj\u00ed tvar skute\u010dn\u00e9ho v\u00fdrobku, tvar v\u00fdrobku jako modelu nem\u016f\u017ee b\u00fdt pova\u017eov\u00e1n za pou\u017eit\u00ed, kter\u00e9 m\u00e1 funkci ozna\u010den\u00ed p\u016fvodu nebo rozli\u0161en\u00ed mezi jin\u00fdmi v\u00fdrobky.<\/p>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b, Beretta nevyr\u00e1b\u011bla ani neprod\u00e1vala modelov\u00e9 zbran\u011b, a mezi skute\u010dnou zbran\u00ed Beretty a modelov\u00fdmi zbran\u011bmi jin\u00fdch v\u00fdrobc\u016f byl z\u0159ejm\u00fd rozd\u00edl v z\u00e1kladn\u00ed funkci, kterou je smrt\u00edc\u00ed schopnost, a nebylo mo\u017en\u00e9, aby b\u011b\u017en\u00ed spot\u0159ebitel\u00e9 m\u011bli n\u011bjak\u00e9 pochybnosti o toto\u017enosti v\u00fdrobk\u016f. Proto, pokud by Beretta sama vyr\u00e1b\u011bla a prod\u00e1vala modelov\u00e9 zbran\u011b a povolila Western Arms pou\u017e\u00edvat jej\u00ed design a ochrannou zn\u00e1mku, mohlo by se uznat, \u017ee v\u00fdrobky Western Arms maj\u00ed funkci rozli\u0161en\u00ed v\u00fdrobk\u016f, a mohlo by se rozhodnout, \u017ee napodobeniny jin\u00fdch v\u00fdrobc\u016f poru\u0161uj\u00ed ochrannou zn\u00e1mku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muze_slogan_porusovat_prava_k_ochranne_znamce_Pripad_%E2%80%9CVzdy_Coca-Cola%E2%80%9D\"><\/span>M\u016f\u017ee slogan poru\u0161ovat pr\u00e1va k ochrann\u00e9 zn\u00e1mce? (P\u0159\u00edpad &#8220;V\u017edy Coca-Cola&#8221;) <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"490\" src=\"https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3.jpg\" alt=\"\" class=\"wp-image-72659\" style=\"aspect-ratio:1.5;width:840px;height:auto\" srcset=\"https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3.jpg 735w, https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3-300x200.jpg 300w, https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3-250x167.jpg 250w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">M\u016f\u017ee slogan pou\u017eit\u00fd k podpo\u0159e prodeje poru\u0161ovat pr\u00e1va k ochrann\u00e9 zn\u00e1mce?<\/figcaption><\/figure>\n\n\n\n<p>Spole\u010dnost Coca-Cola pou\u017eila slogan &#8220;V\u017edy Coca-Cola&#8221; na sv\u00fdch plechovk\u00e1ch jako sou\u010d\u00e1st sv\u00e9 prodejn\u00ed kampan\u011b. \u017dalobce, kter\u00fd m\u011bl zaregistrovanou ochrannou zn\u00e1mku &#8220;V\u017edy&#8221; v b\u00fdval\u00e9 kategorii 29, kter\u00e1 zahrnovala nealkoholick\u00e9 n\u00e1poje jako je cola, po\u017eadoval z\u00e1kaz pou\u017eit\u00ed slova &#8220;V\u017edy&#8221; a n\u00e1hradu \u0161kody za poru\u0161en\u00ed pr\u00e1v k ochrann\u00e9 zn\u00e1mce.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n\n<p>&#8220;Slovo &#8216;V\u017edy&#8217;, kter\u00e9 znamen\u00e1 &#8216;st\u00e1le, kdykoli&#8217;, lze ch\u00e1pat jako v\u00fdraz, kter\u00fd m\u00e1 efekt zvy\u0161ov\u00e1n\u00ed kupn\u00ed s\u00edly zbo\u017e\u00ed t\u00edm, \u017ee vyvol\u00e1v\u00e1 pocit u spot\u0159ebitel\u016f, \u017ee cht\u011bj\u00ed p\u00edt Coca-Colu st\u00e1le. Proto\u017ee je to sou\u010d\u00e1st sloganu kampan\u011b na podporu prodeje, nem\u016f\u017ee b\u00fdt pova\u017eov\u00e1no za pou\u017eit\u00ed, kter\u00e9 by plnilo funkci specifikace zbo\u017e\u00ed nebo ozna\u010den\u00ed p\u016fvodu. Proto to nelze pova\u017eovat za pou\u017eit\u00ed jako ochrann\u00e9 zn\u00e1mky. Tud\u00ed\u017e to neporu\u0161uje pr\u00e1va k ochrann\u00e9 zn\u00e1mce.&#8221; <cite>(Rozhodnut\u00ed Tokijsk\u00e9ho okresn\u00edho soudu ze dne 22. \u010dervence 1998 (Heisei 10))<\/cite><\/blockquote>\n\n\n<p>Soud rozhodl, \u017ee slovo &#8220;V\u017edy&#8221;, kter\u00e9 bylo mal\u00fdm p\u00edsmem um\u00edst\u011bno v lev\u00e9m horn\u00edm rohu loga &#8220;Coca-Cola&#8221; na plechovce, bylo ch\u00e1p\u00e1no jako sou\u010d\u00e1st sloganu kampan\u011b na podporu prodeje a nebylo pou\u017eito tak, aby plnilo funkci ozna\u010den\u00ed p\u016fvodu zbo\u017e\u00ed, a tud\u00ed\u017e to nebylo pova\u017eov\u00e1no za pou\u017eit\u00ed jako ochrann\u00e1 zn\u00e1mka.<\/p>\n\n\n<p>Je t\u0159eba poznamenat, \u017ee je mo\u017en\u00e9 zaregistrovat slogan jako ochrannou zn\u00e1mku.<\/p>\n\n\n<p>Tradi\u010dn\u011b byly slogany a jin\u00e9 fr\u00e1ze pou\u017e\u00edvan\u00e9 v reklam\u011b a propagaci \u010dasto pova\u017eov\u00e1ny za univerz\u00e1ln\u011b pou\u017eiteln\u00e9 pro r\u016fzn\u00e9 produkty a slu\u017eby, a proto bylo pro spot\u0159ebitele obt\u00ed\u017en\u00e9 rozli\u0161it, kdo je v\u00fdrobcem nebo poskytovatelem na z\u00e1klad\u011b t\u011bchto reklamn\u00edch slogan\u016f. V d\u016fsledku toho byla v\u011bt\u0161ina \u017e\u00e1dost\u00ed o registraci ochrann\u00fdch zn\u00e1mek zam\u00edtnuta.<\/p>\n\n\n<p>V\u0161ak v roce 2016 (Heisei 28) byly zm\u011bn\u011bny krit\u00e9ria pro posuzov\u00e1n\u00ed a bylo uvedeno, \u017ee &#8220;pokud lze \u017e\u00e1dost o ochrannou zn\u00e1mku ch\u00e1pat nejen jako reklamu nebo propagaci zbo\u017e\u00ed nebo slu\u017eeb, ale tak\u00e9 jako neologismus, nebude pova\u017eov\u00e1na za p\u0159\u00edslu\u0161nou k tomuto \u010dl\u00e1nku&#8221;.<\/p>\n\n\n<p>Tud\u00ed\u017e, pokud nen\u00ed ch\u00e1p\u00e1no jako b\u011b\u017en\u00e9 ozna\u010den\u00ed &#8220;reklamy nebo propagace zbo\u017e\u00ed nebo slu\u017eeb&#8221; nebo &#8220;firemn\u00ed filosofie nebo obchodn\u00ed politiky&#8221;, ale je pou\u017eito neologismus, vlo\u017een n\u00e1zev vlastn\u00ed zna\u010dky atd., a existuj\u00ed prvky, kter\u00e9 mohou slou\u017eit jako identifikace zbo\u017e\u00ed nebo slu\u017eeb, je mo\u017en\u00e9 zaregistrovat slogan jako ochrannou zn\u00e1mku.<\/p>\n\n\n<p>Vzhledem k tomu, nelze jednozna\u010dn\u011b \u0159\u00edci, \u017ee pou\u017eit\u00ed registrovan\u00e9 ochrann\u00e9 zn\u00e1mky jako slogan neporu\u0161uje pr\u00e1va k ochrann\u00e9 zn\u00e1mce a nem\u00e1 identifika\u010dn\u00ed s\u00edlu. Pokud lze pou\u017eit\u00ed registrovan\u00e9 ochrann\u00e9 zn\u00e1mky pova\u017eovat za pln\u011bn\u00ed funkce identifikace zbo\u017e\u00ed nebo slu\u017eeb nebo ozna\u010den\u00ed p\u016fvodu, m\u016f\u017ee existovat p\u0159\u00edpad, kdy se pou\u017eit\u00ed sloganu pova\u017euje za pou\u017eit\u00ed jako ochrann\u00e1 zn\u00e1mka.<\/p>\n\n\n<p>Tento pr\u00e1vn\u00ed princip plat\u00ed tak\u00e9 pro pou\u017eit\u00ed ochrann\u00fdch zn\u00e1mek na internetu, nap\u0159\u00edklad v reklam\u00e1ch na vyhled\u00e1va\u010de.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30e2\u30ce\u30ea\u30b9\u6cd5\u5f8b\u4e8b\u52d9\u6240 wp-block-embed-\u30e2\u30ce\u30ea\u30b9\u6cd5\u5f8b\u4e8b\u52d9\u6240\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"IRPZiA0RQr\"><a href=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\">Naru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek v reklam\u00e1ch s v\u00fd\u010dtem a mo\u017enost po\u017eadavku na odstran\u011bn\u00ed<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Naru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek v reklam\u00e1ch s v\u00fd\u010dtem a mo\u017enost po\u017eadavku na odstran\u011bn\u00ed&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30c1\u30a7\u30b3\u8a9e\uff09\" src=\"https:\/\/monolith.law\/cs\/internet\/listing-ads\/embed#?secret=UY1jmr5JHj#?secret=IRPZiA0RQr\" data-secret=\"IRPZiA0RQr\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Obzvl\u00e1\u0161t\u011b na internetov\u00e9m trhu, kde je p\u0159ebytek informac\u00ed o mnoha produktech a slu\u017eb\u00e1ch, nen\u00ed neobvykl\u00e9 narazit na produkty, kter\u00e9 jsou prod\u00e1v\u00e1ny pod obchodn\u00ed zna\u010dkou podobnou va\u0161\u00ed vlastn\u00ed registrovan\u00e9 zna\u010dce, nebo dostat ozn\u00e1men\u00ed o poru\u0161en\u00ed obchodn\u00ed zna\u010dky od jin\u00e9 spole\u010dnosti t\u00fdkaj\u00edc\u00ed se produkt\u016f, kter\u00e9 prod\u00e1v\u00e1te. V takov\u00fdch p\u0159\u00edpadech je snadn\u00e9 se un\u00e1hlit a okam\u017eit\u011b p\u0159istoupit k opat\u0159en\u00edm, jako je odstran\u011bn\u00ed. <\/p>\n\n\n<p>Ale jak jsme ji\u017e uvedli, pouh\u00e9 pou\u017eit\u00ed registrovan\u00e9 obchodn\u00ed zna\u010dky neznamen\u00e1, \u017ee v\u0161echno je nutn\u011b poru\u0161en\u00edm obchodn\u00ed zna\u010dky. Zda pou\u017eit\u00ed odpov\u00edd\u00e1 pou\u017eit\u00ed obchodn\u00ed zna\u010dky nebo ne, zda se jedn\u00e1 o poru\u0161en\u00ed obchodn\u00ed zna\u010dky nebo ne, konkr\u00e9tn\u00ed rozhodnut\u00ed vy\u017eaduje mnohostrann\u00fd pohled zalo\u017een\u00fd na konkr\u00e9tn\u00edch okolnostech, a proto doporu\u010dujeme konzultovat s odborn\u00edkem na du\u0161evn\u00ed vlastnictv\u00ed. <\/p>\n\n<figure class=\"is-type-wp-embed\"><div>corporate\/penalty-for-trademark-infringement<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pokud z\u00edsk\u00e1te ochrannou zn\u00e1mku pro sv\u00e9 vlastn\u00ed produkty nebo obchodn\u00ed materi\u00e1ly, m\u016f\u017eete zabr\u00e1nit takzvan\u00e9mu &#8220;kop\u00edrov\u00e1n\u00ed&#8221;. Ov\u0161em, ochrann\u00e1 zn\u00e1mka neznamen\u00e1, \u017ee m\u00e1te nap\u0159\u00edklad &#8220;pr\u00e1vo z [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":72657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[24,28],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61138"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61138"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61138\/revisions"}],"predecessor-version":[{"id":72660,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61138\/revisions\/72660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/72657"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}