{"id":61183,"date":"2023-12-08T20:24:56","date_gmt":"2023-12-08T11:24:56","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61183"},"modified":"2024-03-31T14:21:17","modified_gmt":"2024-03-31T05:21:17","slug":"brand-license-contract-point","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point","title":{"rendered":"Kl\u00ed\u010dov\u00e9 body, na kter\u00e9 je t\u0159eba si d\u00e1t pozor p\u0159i smlouv\u011b o licenci na ochrannou zn\u00e1mku v r\u00e1mci licence zna\u010dky"},"content":{"rendered":"\n<p>Jedn\u00edm z p\u0159\u00edpad\u016f, kdy je pot\u0159eba licence na ochrannou zn\u00e1mku, je situace, kdy n\u00e1zev, kter\u00fd jste vymysleli pro novou zna\u010dku, je ji\u017e registrov\u00e1n jinou spole\u010dnost\u00ed.<\/p>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b lze licenci na ochrannou zn\u00e1mku jednodu\u0161e pova\u017eovat za &#8220;p\u016fj\u010den\u00ed n\u00e1zvu&#8221;, ale pokud se jedn\u00e1 o n\u00e1zev zna\u010dky, je to jin\u00fd p\u0159\u00edb\u011bh.<\/p>\n\n\n\n<p>Ochrann\u00e1 zn\u00e1mka zna\u010dky nen\u00ed jen soubor p\u00edsmen nebo tvar\u016f, ale &#8220;d\u016fkaz, \u017ee je to legitimn\u00ed produkt zna\u010dky&#8221;, tak\u017ee spot\u0159ebitel\u00e9 jsou ochotni zaplatit v\u00edce za produkty s touto ochrannou zn\u00e1mkou ne\u017e za podobn\u00e9 produkty.<\/p>\n\n\n\n<p>Proto, kdy\u017e licencujete ochrannou zn\u00e1mku zna\u010dky, mus\u00ed zna\u010dka po\u017eadovat od licencovan\u00e9ho subjektu v\u00fdrobu produkt\u016f vhodn\u00fdch pro zna\u010dku a spr\u00e1vn\u00e9 zobrazen\u00ed ochrann\u00e9 zn\u00e1mky.<\/p>\n\n\n\n<p>Dnes se budeme zab\u00fdvat d\u016fle\u017eit\u00fdmi body, kter\u00e9 mus\u00ed zn\u00e1t strana zna\u010dky jako licencod\u00e1rce, v r\u00e1mci &#8220;smlouvy o licenci na ochrannou zn\u00e1mku&#8221; v r\u00e1mci licencov\u00e1n\u00ed zna\u010dky, kter\u00e9 se li\u0161\u00ed od b\u011b\u017en\u00e9 licence na ochrannou zn\u00e1mku.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point\/#Co_je_to_znacka\" title=\"Co je to zna\u010dka\">Co je to zna\u010dka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point\/#Obchodni_licence_v_oblasti_znacek\" title=\"Obchodn\u00ed licence v oblasti zna\u010dek\">Obchodn\u00ed licence v oblasti zna\u010dek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point\/#Klicove_body_na_ktere_je_treba_se_zamerit_pri_smlouve_o_licenci_na_ochrannou_znamku\" title=\"Kl\u00ed\u010dov\u00e9 body, na kter\u00e9 je t\u0159eba se zam\u011b\u0159it p\u0159i smlouv\u011b o licenci na ochrannou zn\u00e1mku\">Kl\u00ed\u010dov\u00e9 body, na kter\u00e9 je t\u0159eba se zam\u011b\u0159it p\u0159i smlouv\u011b o licenci na ochrannou zn\u00e1mku<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point\/#Rozsah_licence\" title=\"Rozsah licence\">Rozsah licence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point\/#Pouziti_licencovane_ochranne_znamky\" title=\"Pou\u017eit\u00ed licencovan\u00e9 ochrann\u00e9 zn\u00e1mky\">Pou\u017eit\u00ed licencovan\u00e9 ochrann\u00e9 zn\u00e1mky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point\/#Osvedceni_o_kvalite_licencovaneho_produktu\" title=\"Osv\u011bd\u010den\u00ed o kvalit\u011b licencovan\u00e9ho produktu\">Osv\u011bd\u010den\u00ed o kvalit\u011b licencovan\u00e9ho produktu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point\/#Nezbytne_podminky_pro_minimalizaci_rizik_licencodarce\" title=\"Nezbytn\u00e9 podm\u00ednky pro minimalizaci rizik licencod\u00e1rce\">Nezbytn\u00e9 podm\u00ednky pro minimalizaci rizik licencod\u00e1rce<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point\/#Bez_zaruky\" title=\"Bez z\u00e1ruky\">Bez z\u00e1ruky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point\/#Osvobozeni_od_odpovednosti\" title=\"Osvobozen\u00ed od odpov\u011bdnosti\">Osvobozen\u00ed od odpov\u011bdnosti<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/brand-license-contract-point\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_znacka\"><\/span>Co je to zna\u010dka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Americk\u00e1 marketingov\u00e1 asociace, kter\u00e1 je p\u0159edn\u00edm hr\u00e1\u010dem v oblasti zna\u010dkov\u00e9ho podnik\u00e1n\u00ed, definuje &#8220;zna\u010dku&#8221; n\u00e1sledovn\u011b.<\/p>\n\n\n\n<p>Zna\u010dka je &#8220;n\u00e1zev&#8221;, &#8220;term\u00edn&#8221;, &#8220;symbol&#8221;, &#8220;design&#8221; nebo jin\u00e1 funkce, kter\u00e1 identifikuje produkt nebo slu\u017ebu jednoho prodejce jako odli\u0161nou od ostatn\u00edch.<\/p>\n\n\n\n<p>Jin\u00fdmi slovy, zna\u010dka je entita, kter\u00e1 m\u016f\u017ee p\u0159idat charakteristiku (p\u0159idanou hodnotu), kter\u00e1 odli\u0161uje jej\u00ed produkt nebo slu\u017ebu od ostatn\u00edch podobn\u00fdch produkt\u016f nebo slu\u017eeb. Faktory diferenciace zahrnuj\u00ed hmatateln\u00e9 v\u011bci, jako jsou funkce a tvar, a\u017e po nehmotn\u00e9 v\u011bci, jako je historie, image a d\u016fv\u011bryhodnost. Zna\u010dka m\u016f\u017ee m\u00edt n\u00e1sleduj\u00edc\u00ed t\u0159i funkce:<\/p>\n\n\n\n<ul>\n<li>Funkce identifikace produktu: Identifikuje produkt ozna\u010den\u00fd obchodn\u00ed zna\u010dkou od ostatn\u00edch produkt\u016f<\/li>\n\n\n\n<li>Funkce z\u00e1ruky kvality: Zaru\u010duje kvalitu produktu ozna\u010den\u00e9ho obchodn\u00ed zna\u010dkou<\/li>\n\n\n\n<li>Funkce p\u0159itahov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f: P\u0159itahuje z\u00e1kazn\u00edky zna\u010dky k produktu ozna\u010den\u00e9mu obchodn\u00ed zna\u010dkou<\/li>\n<\/ul>\n\n\n\n<p>Obchodn\u00ed zna\u010dky s takovou ekonomickou hodnotou mohou z\u00edskat pr\u00e1va na obchodn\u00ed zna\u010dky (exkluzivn\u00ed monopoln\u00ed pr\u00e1va) registrac\u00ed u \u00da\u0159adu pro pr\u016fmyslov\u00e9 vlastnictv\u00ed a mohou b\u00fdt licencov\u00e1ny t\u0159et\u00edm stran\u00e1m.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/11\/brand-license-contract-point-2.jpg\" alt=\"\" class=\"wp-image-38359\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obchodni_licence_v_oblasti_znacek\"><\/span>Obchodn\u00ed licence v oblasti zna\u010dek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V oblastech jako je m\u00f3dn\u00ed pr\u016fmysl, licence zna\u010dek nejsou nijak neobvykl\u00e9. Existuj\u00ed v r\u016fzn\u00fdch form\u00e1ch, nap\u0159\u00edklad jako dce\u0159in\u00e9 zna\u010dky p\u016fvodn\u00ed zna\u010dky nebo pro m\u00edstn\u00ed v\u00fdrobu a prodej v jin\u00fdch zem\u00edch.<\/p>\n\n\n\n<p>Pro zna\u010dku p\u0159edstavuje licence nejen zdroj p\u0159\u00edjm\u016f z licen\u010dn\u00edch poplatk\u016f, ale tak\u00e9 p\u0159in\u00e1\u0161\u00ed v\u00fdhody jako roz\u0161\u00ed\u0159en\u00ed podnik\u00e1n\u00ed nebo pr\u016fnik na nov\u00e9 trhy. Pro licencovan\u00e9 subjekty pak m\u016f\u017ee p\u0159edstavovat mo\u017enost vyu\u017eit\u00ed pov\u011bdom\u00ed, d\u016fv\u011bry a image dan\u00e9 zna\u010dky k vytvo\u0159en\u00ed vysoce v\u00fdnosn\u00e9ho podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p>Obecn\u011b se zd\u00e1, \u017ee licence zna\u010dek se t\u00fdkaj\u00ed p\u0159edev\u0161\u00edm pou\u017e\u00edv\u00e1n\u00ed &#8220;n\u00e1zvu zna\u010dky&#8221; nebo &#8220;loga&#8221;, ale ve skute\u010dnosti m\u016f\u017ee b\u00fdt v kontraktu p\u0159\u00edsn\u011b stanoveno a\u017e do detail\u016f t\u00fdkaj\u00edc\u00edch se n\u00e1vrhu, v\u00fdroby a prodeje produkt\u016f.<\/p>\n\n\n\n<p>Z pohledu zna\u010dky je samoz\u0159ejm\u011b d\u016fle\u017eit\u00e9 chr\u00e1nit obraz a d\u016fv\u011bryhodnost zna\u010dky, do kter\u00e9 byl vlo\u017een \u010das a pen\u00edze, aby nedo\u0161lo k jej\u00edmu po\u0161kozen\u00ed.<\/p>\n\n\n\n<p>Takto se role li\u0161\u00ed mezi obchodn\u00edmi licencemi zam\u011b\u0159en\u00fdmi pouze na pou\u017eit\u00ed obchodn\u00ed zna\u010dky a obchodn\u00edmi licencemi v r\u00e1mci licence zna\u010dky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klicove_body_na_ktere_je_treba_se_zamerit_pri_smlouve_o_licenci_na_ochrannou_znamku\"><\/span>Kl\u00ed\u010dov\u00e9 body, na kter\u00e9 je t\u0159eba se zam\u011b\u0159it p\u0159i smlouv\u011b o licenci na ochrannou zn\u00e1mku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zde se zam\u011b\u0159\u00edme na kl\u00ed\u010dov\u00e9 body, kter\u00e9 je t\u0159eba zkontrolovat p\u0159i smlouv\u011b o licenci na ochrannou zn\u00e1mku, kter\u00e1 je specifick\u00e1 pro zna\u010dky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozsah_licence\"><\/span>Rozsah licence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cf\u25cf<br>1. Strana A ud\u011bluje stran\u011b B obvykl\u00e9 pr\u00e1vo u\u017e\u00edvat licencovanou ochrannou zn\u00e1mku v rozsahu stanoven\u00e9m v n\u00e1sleduj\u00edc\u00edch bodech:<br> \u2460 Licencovan\u00e1 oblast: \u25cf\u25cf\u25cf\u25cf<br> \u2461 Licencovan\u00fd produkt: \u25cf\u25cf\u25cf\u25cf<br> \u2462 Doba licence: od \u25cf\u25cf\u25cf\u25cf (rok) \u25cf\u25cf (m\u011bs\u00edc) \u25cf\u25cf (den) do \u25cf\u25cf\u25cf\u25cf (rok) \u25cf\u25cf (m\u011bs\u00edc) \u25cf\u25cf (den)<br>2. Strana B nem\u00e1 \u017e\u00e1dn\u00e1 dal\u0161\u00ed pr\u00e1va t\u00fdkaj\u00edc\u00ed se u\u017eit\u00ed licencovan\u00e9 ochrann\u00e9 zn\u00e1mky mimo rozsah stanoven\u00fd v p\u0159edchoz\u00edm odstavci.<br>3. Strany A a B se zavazuj\u00ed, \u017ee do \u25cf\u25cf dn\u016f po uzav\u0159en\u00ed t\u00e9to smlouvy vz\u00e1jemn\u011b spolupracuj\u00ed na pod\u00e1n\u00ed \u017e\u00e1dosti o registraci obvykl\u00e9ho pr\u00e1va u\u017e\u00edvat podle odstavce 1. N\u00e1klady spojen\u00e9 s touto registrac\u00ed nese strana B.<br> \u203bLicencor: Strana A, Licensee: Strana B <br><\/p>\n\n\n\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00edmi aspekty p\u0159i licencov\u00e1n\u00ed ochrann\u00e9 zn\u00e1mky va\u0161\u00ed zna\u010dky jsou &#8220;typ u\u017eivatelsk\u00fdch pr\u00e1v&#8221; a &#8220;rozsah licence&#8221;.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud ud\u011bl\u00edte &#8220;exkluzivn\u00ed pr\u00e1vo u\u017e\u00edvat&#8221; v &#8220;sportovn\u00edm sektoru&#8221;, nem\u016f\u017eete licencovat ochrannou zn\u00e1mku pro tenisov\u00e9 vybaven\u00ed nebo golfov\u00e9 vybaven\u00ed, i kdy\u017e o to po\u017e\u00e1d\u00e1 t\u0159et\u00ed strana.<\/p>\n\n\n\n<p>D\u00e1le, i kdy\u017e je licencovan\u00fd produkt &#8220;golfov\u00e9 vybaven\u00ed&#8221;, je mo\u017en\u00e9 ho d\u00e1le rozd\u011blit na &#8220;golfov\u00e9 m\u00ed\u010dky&#8221;, &#8220;golfov\u00e9 hole&#8221;, &#8220;golfov\u00e9 oble\u010den\u00ed&#8221; atd.<\/p>\n\n\n\n<p>Takto, pro zna\u010dku m\u016f\u017ee b\u00fdt t\u011b\u017ek\u00e9 p\u0159edv\u00eddat, jak se bude jej\u00ed obchod s ochrann\u00fdmi zn\u00e1mkami vyv\u00edjet v budoucnosti, a pokud se rozhodnete pro rozsah licence p\u0159\u00edli\u0161 lehkov\u00e1\u017en\u011b, m\u016f\u017eete ztratit obchodn\u00ed p\u0159\u00edle\u017eitosti.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de typu u\u017eivatelsk\u00fdch pr\u00e1v, existuj\u00ed dva typy: &#8220;obvykl\u00e9 pr\u00e1vo u\u017e\u00edvat&#8221; a &#8220;exkluzivn\u00ed pr\u00e1vo u\u017e\u00edvat&#8221;. V p\u0159\u00edpad\u011b &#8220;exkluzivn\u00edho pr\u00e1va u\u017e\u00edvat&#8221; nem\u016f\u017ee ani zna\u010dka, kter\u00e1 vlastn\u00ed ochrannou zn\u00e1mku, pou\u017e\u00edvat ochrannou zn\u00e1mku v r\u00e1mci rozsahu licence, pokud je registrov\u00e1na. Proto byste m\u011bli zvolit tuto mo\u017enost, pokud neexistuje zna\u010dn\u00fd p\u0159\u00ednos. Je tak\u00e9 mo\u017en\u00e9 dohodnout &#8220;exkluzivn\u00ed obvykl\u00e9 pr\u00e1vo u\u017e\u00edvat&#8221; mezi stranami v r\u00e1mci smlouvy.<\/p>\n\n\n\n<p>Proto je d\u016fle\u017eit\u00e9 rozhodnout o rozsahu licence na z\u00e1klad\u011b schopnost\u00ed a obchodn\u00edho pl\u00e1nu licence.<\/p>\n\n\n\n<p>Na rozd\u00edl od exkluzivn\u00edho pr\u00e1va u\u017e\u00edvat, kter\u00e9 vy\u017eaduje registraci, obvykl\u00e9 pr\u00e1vo u\u017e\u00edvat nen\u00ed povinn\u00e9 registrovat, ale registrac\u00ed m\u016f\u017eete vystupovat proti t\u0159et\u00edm stran\u00e1m, kter\u00e9 z\u00edskaly ochrannou zn\u00e1mku pozd\u011bji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pouziti_licencovane_ochranne_znamky\"><\/span>Pou\u017eit\u00ed licencovan\u00e9 ochrann\u00e9 zn\u00e1mky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cf\u25cf<br>1. Druh\u00e1 strana p\u0159i pou\u017eit\u00ed licencovan\u00e9 ochrann\u00e9 zn\u00e1mky uzn\u00e1v\u00e1, \u017ee tato zn\u00e1mka reprezentuje d\u016fv\u011bryhodnost a kvalitu zbo\u017e\u00ed prvn\u00ed strany a bude se sna\u017eit neohrozit hodnotu jej\u00ed zna\u010dky.<br>2. Druh\u00e1 strana pou\u017e\u00edv\u00e1 licencovanou ochrannou zn\u00e1mku v souladu s formou zobrazen\u00ed, zp\u016fsobem pou\u017eit\u00ed a pokyny, kter\u00e9 prvn\u00ed strana pr\u016fb\u011b\u017en\u011b poskytuje, jak je uvedeno v p\u0159\u00edloze 1.<br>3. Druh\u00e1 strana mus\u00ed p\u0159i pou\u017eit\u00ed licencovan\u00e9 ochrann\u00e9 zn\u00e1mky na licencovan\u00e9m zbo\u017e\u00ed jasn\u011b uv\u00e9st, \u017ee je v\u00fdrobcem.<br>4. Druh\u00e1 strana nesm\u00ed bez p\u0159edchoz\u00edho p\u00edsemn\u00e9ho souhlasu prvn\u00ed strany poskytnout licencovanou ochrannou zn\u00e1mku t\u0159et\u00ed stran\u011b, ani ji p\u0159ev\u00e9st, poskytnout jako z\u00e1stavu nebo jinak disponovat s n\u00ed.<br>5. Pokud druh\u00e1 strana p\u0159estane pou\u017e\u00edvat licencovanou ochrannou zn\u00e1mku nebo ji ukon\u010d\u00ed, mus\u00ed o tom okam\u017eit\u011b informovat prvn\u00ed stranu p\u00edsemn\u011b.<br><\/p>\n\n\n\n<p>V odstavci 2, &#8220;P\u0159\u00edloha 1&#8221; m\u016f\u017ee zahrnovat nejen formu zobrazen\u00ed licencovan\u00e9 ochrann\u00e9 zn\u00e1mky, jako je pozice, velikost, barva, kombinace s n\u00e1zvem zna\u010dky a logem, ale tak\u00e9 povinnost uv\u00e9st na propaga\u010dn\u00edch materi\u00e1lech a \u0161t\u00edtc\u00edch zbo\u017e\u00ed, \u017ee &#8220;Licencovan\u00e1 ochrann\u00e1 zn\u00e1mka je registrovan\u00e1 ochrann\u00e1 zn\u00e1mka (licencora) a (licenciat) z\u00edskal povolen\u00ed k jej\u00edmu pou\u017eit\u00ed na tomto produktu&#8221;.<\/p>\n\n\n\n<p>Krom\u011b ustanoven\u00ed vzorov\u00e9ho \u010dl\u00e1nku v\u00fd\u0161e je mo\u017en\u00e9 p\u0159idat n\u00e1sleduj\u00edc\u00ed z\u00e1kazy s c\u00edlem zabr\u00e1nit po\u0161kozen\u00ed hodnoty zna\u010dky.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Druh\u00e1 strana nesm\u00ed prov\u00e1d\u011bt n\u00e1sleduj\u00edc\u00ed \u010dinnosti, a to bez ohledu na to, zda se nach\u00e1z\u00ed v licencovan\u00e9 oblasti nebo mimo ni.<br> \u2460    Pou\u017e\u00edvat nebo registrovat ochrann\u00e9 zn\u00e1mky nebo jin\u00e9 ozna\u010den\u00ed, kter\u00e9 jsou podobn\u00e9 licencovan\u00e9 ochrann\u00e9 zn\u00e1mce nebo mohou b\u00fdt s n\u00ed zam\u011bn\u011bny.<br> \u2461    Ztratit identifika\u010dn\u00ed s\u00edlu licencovan\u00e9 ochrann\u00e9 zn\u00e1mky nebo po\u0161kodit jej\u00ed d\u016fv\u011bryhodnost.<br> \u2462    Pou\u017e\u00edvat licencovanou ochrannou zn\u00e1mku takov\u00fdm zp\u016fsobem, kter\u00fd by mohl v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed kvality licencovan\u00e9ho zbo\u017e\u00ed<\/p>\n\n\n\n<p>V\u0161imn\u011bte si v\u0161ak, \u017ee pokud licenciatovi ulo\u017e\u00edte povinnost, jako je z\u00e1kaz v\u00fdroby nebo prodeje konkuren\u010dn\u00edch v\u00fdrobk\u016f, m\u016f\u017ee to b\u00fdt probl\u00e9m z hlediska antimonopoln\u00edho pr\u00e1va.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Osvedceni_o_kvalite_licencovaneho_produktu\"><\/span>Osv\u011bd\u010den\u00ed o kvalit\u011b licencovan\u00e9ho produktu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cf\u25cf <br>1. Licencovan\u00e9 v\u00fdrobky, na kter\u00fdch m\u016f\u017ee b\u00fdt zobrazena licencovan\u00e1 ochrann\u00e1 zn\u00e1mka, mus\u00ed spl\u0148ovat kvalitativn\u00ed standardy uveden\u00e9 v P\u0159\u00edloze 2.<br> 2. Licencovanou ochrannou zn\u00e1mku m\u016f\u017ee pou\u017e\u00edvat pouze na licencovan\u00fdch v\u00fdrobc\u00edch, kter\u00e9 byly uzn\u00e1ny jako spl\u0148uj\u00edc\u00ed stanoven\u00e9 kvalitativn\u00ed standardy.<br> 3. Aby z\u00edskal uzn\u00e1n\u00ed od smluvn\u00ed strany A, mus\u00ed smluvn\u00ed strana B poskytnout vzorky licencovan\u00fdch v\u00fdrobk\u016f ozna\u010den\u00fdch licencovanou ochrannou zn\u00e1mkou. Smluvn\u00ed strana A pot\u00e9 do XX dn\u016f po p\u0159ijet\u00ed vzorku ozn\u00e1m\u00ed smluvn\u00ed stran\u011b B p\u00edsemn\u011b, zda bylo uzn\u00e1n\u00ed ud\u011bleno nebo ne. <\/p>\n\n\n\n<p>Je d\u016fle\u017eit\u00e9 kontrolovat kvalitu licencovan\u00fdch v\u00fdrobk\u016f, proto\u017ee pokud kvalita v\u00fdrobk\u016f ozna\u010den\u00fdch licencovanou ochrannou zn\u00e1mkou nedosahuje ur\u010dit\u00e9 \u00farovn\u011b, m\u016f\u017ee to po\u0161kodit d\u016fv\u011bryhodnost zna\u010dky.<\/p>\n\n\n\n<p>Krom\u011b kvality mohou tak\u00e9 faktory jako &#8220;design&#8221;, &#8220;cenov\u00e1 kategorie&#8221;, &#8220;c\u00edlov\u00e1 skupina&#8221; a &#8220;propagace\/reklama&#8221; negativn\u011b ovlivnit p\u016fvodn\u00ed zna\u010dku, tak\u017ee je mo\u017en\u00e9 je zahrnout do &#8220;podm\u00ednek pro uzn\u00e1n\u00ed&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/11\/brand-license-contract-point-1.jpg\" alt=\"\" class=\"wp-image-38358\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nezbytne_podminky_pro_minimalizaci_rizik_licencodarce\"><\/span>Nezbytn\u00e9 podm\u00ednky pro minimalizaci rizik licencod\u00e1rce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bez_zaruky\"><\/span>Bez z\u00e1ruky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cf\u25cf<br> Strana A nezaru\u010duje platnost pr\u00e1v k ochrann\u00e9 zn\u00e1mce t\u00fdkaj\u00edc\u00ed se licencovan\u00e9 ochrann\u00e9 zn\u00e1mky ani to, \u017ee pou\u017eit\u00ed licencovan\u00e9 ochrann\u00e9 zn\u00e1mky neporu\u0161uje pr\u00e1va t\u0159et\u00edch stran.<\/p>\n\n\n\n<p>Tato klauzule je podobn\u00e1 jako u smlouvy o ud\u011blen\u00ed licence k vyu\u017eit\u00ed patentu, proto\u017ee je prakticky nemo\u017en\u00e9 kontrolovat v\u0161echny podobn\u00e9 registrovan\u00e9 ochrann\u00e9 zn\u00e1mky a o poru\u0161en\u00ed pr\u00e1v nelze rozhodnout bez soudn\u00edho \u0159\u00edzen\u00ed. Pro licencod\u00e1rce by bylo velmi riskantn\u00ed poskytnout takovou z\u00e1ruku.<\/p>\n\n\n\n<p>Pokud se chcete dozv\u011bd\u011bt v\u00edce o poru\u0161en\u00ed pr\u00e1v k ochrann\u00e9 zn\u00e1mce, pod\u00edvejte se na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek, kter\u00fd dopl\u0148uje tento \u010dl\u00e1nek.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Osvobozeni_od_odpovednosti\"><\/span>Osvobozen\u00ed od odpov\u011bdnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u25cf\u25cf<br> Strana A nebude nijak odpov\u011bdn\u00e1 za jakoukoli \u0161kodu, kterou by strana B utrp\u011bla v d\u016fsledku vad licencovan\u00e9ho produktu nebo pou\u017eit\u00ed licencovan\u00e9 ochrann\u00e9 zn\u00e1mky.<\/p>\n\n\n\n<p>I kdy\u017e by zna\u010dka certifikovala kvalitu, jak\u00e9koliv vady licencovan\u00e9ho produktu jsou odpov\u011bdnost\u00ed licencod\u00e1rce. Nav\u00edc, zobrazen\u00edm n\u00e1zvu zna\u010dky nebo loga by mohla b\u00fdt zna\u010dka potenci\u00e1ln\u011b obvin\u011bna z &#8220;v\u00fdrobn\u00ed odpov\u011bdnosti&#8221; za licencovan\u00fd produkt, co\u017e \u010din\u00ed tuto klauzuli nezbytnou.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/11\/brand-license-contract-point-3.jpg\" alt=\"\" class=\"wp-image-38360\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V tomto \u010dl\u00e1nku jsme se zab\u00fdvali d\u016fle\u017eit\u00fdmi body, kter\u00e9 by m\u011bli zn\u00e1t z\u00e1stupci zna\u010dky v r\u00e1mci smlouvy o licenci na ochrannou zn\u00e1mku v kontextu brand licensingu, co\u017e se li\u0161\u00ed od b\u011b\u017en\u00fdch smluv o licenci na ochrannou zn\u00e1mku.<\/p>\n\n\n\n<p>Ve skute\u010dn\u00e9 smlouv\u011b jsou krom\u011b v\u00fd\u0161e uveden\u00e9ho pot\u0159eba dal\u0161\u00ed klauzule, jako jsou &#8220;poplatky za pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky&#8221;, &#8220;ukon\u010den\u00ed&#8221;, &#8220;povinnost zachov\u00e1vat tajemstv\u00ed&#8221;, &#8220;opat\u0159en\u00ed po ukon\u010den\u00ed smlouvy&#8221;, &#8220;n\u00e1hrada \u0161kody&#8221;, &#8220;platn\u00e9 pr\u00e1vo&#8221; a &#8220;p\u0159\u00edslu\u0161n\u00fd soud&#8221;.<\/p>\n\n\n\n<p>Doporu\u010dujeme konzultovat s pr\u00e1vn\u00edkem, kter\u00fd m\u00e1 bohat\u00e9 odborn\u00e9 znalosti a zku\u0161enosti, ne\u017e se rozhodnete sami, proto\u017ee licence na ochrannou zn\u00e1mku zna\u010dky vy\u017eaduje tak\u00e9 znalosti o podnik\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n<p>Pokud chcete v\u011bd\u011bt v\u00edce o licen\u010dn\u00edch smlouv\u00e1ch nejen pro ochrann\u00e9 zn\u00e1mky, ale tak\u00e9 pro autorsk\u00e1 pr\u00e1va a patenty, pod\u00edvejte se na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek, kde je to podrobn\u011b pops\u00e1no. Pros\u00edm, p\u0159e\u010dt\u011bte si tento \u010dl\u00e1nek spolu s n\u00edm.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/license-contract-point\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/license-contract-point[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolis je odborn\u00edkem na IT, zejm\u00e9na na internet a pr\u00e1vo. V posledn\u00edch letech se du\u0161evn\u00ed vlastnictv\u00ed, zejm\u00e9na autorsk\u00e1 pr\u00e1va, st\u00e1v\u00e1 st\u0159edem pozornosti a pot\u0159eba pr\u00e1vn\u00ed kontroly se st\u00e1le zvy\u0161uje. Na\u0161e kancel\u00e1\u0159 poskytuje \u0159e\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se du\u0161evn\u00edho vlastnictv\u00ed. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/practices\/corporate[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jedn\u00edm z p\u0159\u00edpad\u016f, kdy je pot\u0159eba licence na ochrannou zn\u00e1mku, je situace, kdy n\u00e1zev, kter\u00fd jste vymysleli pro novou zna\u010dku, je ji\u017e registrov\u00e1n jinou spole\u010dnost\u00ed. V tomto p\u0159\u00edpad\u011b lze licenci na ochrann [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61183"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61183"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61183\/revisions"}],"predecessor-version":[{"id":64367,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61183\/revisions\/64367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64366"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}