{"id":61203,"date":"2023-12-08T20:24:56","date_gmt":"2023-12-08T11:24:56","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61203"},"modified":"2024-03-30T13:31:23","modified_gmt":"2024-03-30T04:31:23","slug":"hair-removal-ad-medical-care-act","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act","title":{"rendered":"Odstra\u0148ov\u00e1n\u00ed chloupk\u016f, l\u00e9ka\u0159sk\u00e1 reklama a pr\u00e1vn\u00ed regulace: Vysv\u011btlen\u00ed japonsk\u00e9ho 'Z\u00e1kona o zdravotnictv\u00ed' pr\u00e1vn\u00edkem"},"content":{"rendered":"\n<p>V posledn\u00ed dob\u011b jsme za\u010dali \u010dasto vid\u011bt reklamy na zdravotnick\u00e9 slu\u017eby v televizi, novin\u00e1ch a na internetu. Tyto reklamy na zdravotnick\u00e9 slu\u017eby jsou regulov\u00e1ny &#8216;Japonsk\u00fdm z\u00e1konem o zdravotnictv\u00ed&#8217;. V \u010dervnu 2018 (rok 30 Heisei) byl tento z\u00e1kon revidov\u00e1n a nyn\u00ed se vztahuje i na webov\u00e9 str\u00e1nky, kter\u00e9 d\u0159\u00edve nebyly regulov\u00e1ny.<\/p>\n\n\n\n<p>Reklamy na &#8216;odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8217;, kter\u00e9 se mohou st\u00e1t zdravotnick\u00fdmi procedurami v z\u00e1vislosti na pou\u017eit\u00e9m za\u0159\u00edzen\u00ed, prov\u00e1d\u011bj\u00edc\u00edm l\u00e9ka\u0159i nebo m\u00edst\u011b, jsou tak\u00e9 regulov\u00e1ny touto revidovanou &#8216;Japonskou zdravotnickou legislativou&#8217;.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku vysv\u011btl\u00edme, jak se &#8216;Japonsk\u00fd z\u00e1kon o zdravotnictv\u00ed&#8217; vztahuje na reklamy t\u00fdkaj\u00edc\u00ed se &#8216;zdravotnick\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8217; a jin\u00fdch typ\u016f odstra\u0148ov\u00e1n\u00ed chloupk\u016f, a upozorn\u00edme na pr\u00e1vn\u00ed regulace a kl\u00ed\u010dov\u00e9 body, na kter\u00e9 je t\u0159eba d\u00e1t pozor.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Pravni_definice_odstranovani_chloupku_lekarske_odstranovani_chloupku_kosmeticke_odstranovani_chloupku_domaci_odstranovani_chloupku\" title=\"Pr\u00e1vn\u00ed definice odstra\u0148ov\u00e1n\u00ed chloupk\u016f (l\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f, kosmetick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f, dom\u00e1c\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f)\">Pr\u00e1vn\u00ed definice odstra\u0148ov\u00e1n\u00ed chloupk\u016f (l\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f, kosmetick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f, dom\u00e1c\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Co_je_lekarske_odstranovani_chloupku\" title=\"Co je l\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f\">Co je l\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A0_Metoda_a_ucinnost_odstranovani_chloupku\" title=\"\u2460 Metoda a \u00fa\u010dinnost odstra\u0148ov\u00e1n\u00ed chloupk\u016f\">\u2460 Metoda a \u00fa\u010dinnost odstra\u0148ov\u00e1n\u00ed chloupk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A1_Provadejici_a_misto_provadeni\" title=\"\u2461 Prov\u00e1d\u011bj\u00edc\u00ed a m\u00edsto prov\u00e1d\u011bn\u00ed\">\u2461 Prov\u00e1d\u011bj\u00edc\u00ed a m\u00edsto prov\u00e1d\u011bn\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A2_Cena\" title=\"\u2462 Cena\">\u2462 Cena<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Co_je_kosmeticke_odstranovani_chloupku\" title=\"Co je kosmetick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f\">Co je kosmetick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A0_Metoda_a_ucinnost_odstranovani_chloupku-2\" title=\"\u2460 Metoda a \u00fa\u010dinnost odstra\u0148ov\u00e1n\u00ed chloupk\u016f\">\u2460 Metoda a \u00fa\u010dinnost odstra\u0148ov\u00e1n\u00ed chloupk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A1_Provadejici_a_misto_provadeni-2\" title=\"\u2461 Prov\u00e1d\u011bj\u00edc\u00ed a m\u00edsto prov\u00e1d\u011bn\u00ed\">\u2461 Prov\u00e1d\u011bj\u00edc\u00ed a m\u00edsto prov\u00e1d\u011bn\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A2_Cena-2\" title=\"\u2462 Cena\">\u2462 Cena<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Co_je_to_samooperacni_odstranovani_chloupku\" title=\"Co je to samoopera\u010dn\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f\">Co je to samoopera\u010dn\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A0Metoda_a_ucinnost_odstranovani_chloupku\" title=\"\u2460Metoda a \u00fa\u010dinnost odstra\u0148ov\u00e1n\u00ed chloupk\u016f\">\u2460Metoda a \u00fa\u010dinnost odstra\u0148ov\u00e1n\u00ed chloupk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A1Operator_a_misto\" title=\"\u2461Oper\u00e1tor a m\u00edsto\">\u2461Oper\u00e1tor a m\u00edsto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A2Naklady\" title=\"\u2462N\u00e1klady\">\u2462N\u00e1klady<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Regulace_reklamnich_projevu_v_oblasti_lekarskeho_odstranovani_chloupku\" title=\"Regulace reklamn\u00edch projev\u016f v oblasti l\u00e9ka\u0159sk\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f\">Regulace reklamn\u00edch projev\u016f v oblasti l\u00e9ka\u0159sk\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#A_Zda_se_jedna_o_lekarskou_reklamu\" title=\"(A) Zda se jedn\u00e1 o l\u00e9ka\u0159skou reklamu\">(A) Zda se jedn\u00e1 o l\u00e9ka\u0159skou reklamu<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Co_se_povazuje_za_lekarskou_reklamu\" title=\"Co se pova\u017euje za l\u00e9ka\u0159skou reklamu\">Co se pova\u017euje za l\u00e9ka\u0159skou reklamu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Co_se_nepovazuje_za_lekarskou_reklamu\" title=\"Co se nepova\u017euje za l\u00e9ka\u0159skou reklamu\">Co se nepova\u017euje za l\u00e9ka\u0159skou reklamu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#I_Jsou_uvedeny_pouze_povolene_reklamni_informace\" title=\"(I) Jsou uvedeny pouze povolen\u00e9 reklamn\u00ed informace?\">(I) Jsou uvedeny pouze povolen\u00e9 reklamn\u00ed informace?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E3%82%A6_Splnuje_pozadavky_pro_uvadeni_informaci_mimo_mozne_reklamni_udaje\" title=\"(\u30a6) Spl\u0148uje po\u017eadavky pro uv\u00e1d\u011bn\u00ed informac\u00ed mimo mo\u017en\u00e9 reklamn\u00ed \u00fadaje?\">(\u30a6) Spl\u0148uje po\u017eadavky pro uv\u00e1d\u011bn\u00ed informac\u00ed mimo mo\u017en\u00e9 reklamn\u00ed \u00fadaje?<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A0_Informace_jsou_nezbytne_pro_spravny_vyber_v_oblasti_zdravotnictvi_a_jedna_se_o_reklamu_na_webovych_strankach_nebo_podobnych_ktere_zobrazuji_informace_ktere_pacienti_a_podobne_hledaji_a_ziskavaji_sami\" title=\"\u2460 Informace jsou nezbytn\u00e9 pro spr\u00e1vn\u00fd v\u00fdb\u011br v oblasti zdravotnictv\u00ed a jedn\u00e1 se o reklamu na webov\u00fdch str\u00e1nk\u00e1ch nebo podobn\u00fdch, kter\u00e9 zobrazuj\u00ed informace, kter\u00e9 pacienti a podobn\u011b hledaj\u00ed a z\u00edsk\u00e1vaj\u00ed sami\">\u2460 Informace jsou nezbytn\u00e9 pro spr\u00e1vn\u00fd v\u00fdb\u011br v oblasti zdravotnictv\u00ed a jedn\u00e1 se o reklamu na webov\u00fdch str\u00e1nk\u00e1ch nebo podobn\u00fdch, kter\u00e9 zobrazuj\u00ed informace, kter\u00e9 pacienti a podobn\u011b hledaj\u00ed a z\u00edsk\u00e1vaj\u00ed sami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A1_Kontaktni_informace_jsou_jasne_uvedeny_aby_pacienti_a_podobne_mohli_snadno_overit_obsah_zobrazovanych_informaci\" title=\"\u2461 Kontaktn\u00ed informace jsou jasn\u011b uvedeny, aby pacienti a podobn\u011b mohli snadno ov\u011b\u0159it obsah zobrazovan\u00fdch informac\u00ed\">\u2461 Kontaktn\u00ed informace jsou jasn\u011b uvedeny, aby pacienti a podobn\u011b mohli snadno ov\u011b\u0159it obsah zobrazovan\u00fdch informac\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A2_Poskytovani_informaci_o_obsahu_a_nakladech_na_bezne_potrebne_lecby_atd_v_souvislosti_s_volnou_lekarskou_praxi_pouze_v_pripade_reklamy_na_volnou_lekarskou_praxi\" title=\"\u2462 Poskytov\u00e1n\u00ed informac\u00ed o obsahu a n\u00e1kladech na b\u011b\u017en\u011b pot\u0159ebn\u00e9 l\u00e9\u010dby atd. v souvislosti s volnou l\u00e9ka\u0159skou prax\u00ed (pouze v p\u0159\u00edpad\u011b reklamy na volnou l\u00e9ka\u0159skou praxi)\">\u2462 Poskytov\u00e1n\u00ed informac\u00ed o obsahu a n\u00e1kladech na b\u011b\u017en\u011b pot\u0159ebn\u00e9 l\u00e9\u010dby atd. v souvislosti s volnou l\u00e9ka\u0159skou prax\u00ed (pouze v p\u0159\u00edpad\u011b reklamy na volnou l\u00e9ka\u0159skou praxi)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E2%91%A3_Poskytovani_informaci_o_hlavnich_rizicich_vedlejsich_ucincich_atd_souvisejicich_s_lecbou_v_souvislosti_s_volnou_lekarskou_praxi_pouze_v_pripade_reklamy_na_volnou_lekarskou_praxi\" title=\"\u2463 Poskytov\u00e1n\u00ed informac\u00ed o hlavn\u00edch rizic\u00edch, vedlej\u0161\u00edch \u00fa\u010dinc\u00edch atd. souvisej\u00edc\u00edch s l\u00e9\u010dbou v souvislosti s volnou l\u00e9ka\u0159skou prax\u00ed (pouze v p\u0159\u00edpad\u011b reklamy na volnou l\u00e9ka\u0159skou praxi)\">\u2463 Poskytov\u00e1n\u00ed informac\u00ed o hlavn\u00edch rizic\u00edch, vedlej\u0161\u00edch \u00fa\u010dinc\u00edch atd. souvisej\u00edc\u00edch s l\u00e9\u010dbou v souvislosti s volnou l\u00e9ka\u0159skou prax\u00ed (pouze v p\u0159\u00edpad\u011b reklamy na volnou l\u00e9ka\u0159skou praxi)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#E_Polozky_zakazane_podle_Japonskeho_zakona_o_zdravotnictvi_a_provadecich_predpisu\" title=\"(E) Polo\u017eky zak\u00e1zan\u00e9 podle Japonsk\u00e9ho z\u00e1kona o zdravotnictv\u00ed a prov\u00e1d\u011bc\u00edch p\u0159edpis\u016f\">(E) Polo\u017eky zak\u00e1zan\u00e9 podle Japonsk\u00e9ho z\u00e1kona o zdravotnictv\u00ed a prov\u00e1d\u011bc\u00edch p\u0159edpis\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#%E3%82%AA_Zda_nejsou_pritomny_vyrazy_odpovidajici_Japonskemu_zakonu_o_oznacovani_cen_a_zvlastnimu_obchodnimu_zakonu\" title=\"(\u30aa) Zda nejsou p\u0159\u00edtomny v\u00fdrazy odpov\u00eddaj\u00edc\u00ed Japonsk\u00e9mu z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen a zvl\u00e1\u0161tn\u00edmu obchodn\u00edmu z\u00e1konu\">(\u30aa) Zda nejsou p\u0159\u00edtomny v\u00fdrazy odpov\u00eddaj\u00edc\u00ed Japonsk\u00e9mu z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen a zvl\u00e1\u0161tn\u00edmu obchodn\u00edmu z\u00e1konu<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Zakazove_ustanoveni_v_Japonskem_zakonu_o_oznacovani_cen\" title=\"Z\u00e1kazov\u00e9 ustanoven\u00ed v Japonsk\u00e9m z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen\">Z\u00e1kazov\u00e9 ustanoven\u00ed v Japonsk\u00e9m z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Zakazove_ustanoveni_v_Japonskem_zvlastnim_obchodnim_zakonu\" title=\"Z\u00e1kazov\u00e9 ustanoven\u00ed v Japonsk\u00e9m zvl\u00e1\u0161tn\u00edm obchodn\u00edm z\u00e1konu\">Z\u00e1kazov\u00e9 ustanoven\u00ed v Japonsk\u00e9m zvl\u00e1\u0161tn\u00edm obchodn\u00edm z\u00e1konu<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Regulace_reklamnich_vyrazu_v_oblasti_kosmetickeho_odstranovani_chloupku\" title=\"Regulace reklamn\u00edch v\u00fdraz\u016f v oblasti kosmetick\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f\">Regulace reklamn\u00edch v\u00fdraz\u016f v oblasti kosmetick\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#A_Neobsahuje_vyrazy_ktere_by_mohly_byt_povazovany_za_lekarsky_zakrok_nebo_by_mohly_vest_k_nespravnemu_pochopeni_ze_se_jedna_o_lekarsky_zakrok\" title=\"(A) Neobsahuje v\u00fdrazy, kter\u00e9 by mohly b\u00fdt pova\u017eov\u00e1ny za l\u00e9ka\u0159sk\u00fd z\u00e1krok nebo by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed, \u017ee se jedn\u00e1 o l\u00e9ka\u0159sk\u00fd z\u00e1krok\">(A) Neobsahuje v\u00fdrazy, kter\u00e9 by mohly b\u00fdt pova\u017eov\u00e1ny za l\u00e9ka\u0159sk\u00fd z\u00e1krok nebo by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed, \u017ee se jedn\u00e1 o l\u00e9ka\u0159sk\u00fd z\u00e1krok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#B_Neobsahuje_vyrazy_ktere_by_mohly_byt_v_rozporu_s_japonskym_zakonem_o_oznacovani_cen_zbozi_nebo_japonskym_zakonem_o_specifickych_obchodnich_transakcich\" title=\"(B) Neobsahuje v\u00fdrazy, kter\u00e9 by mohly b\u00fdt v rozporu s japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen zbo\u017e\u00ed nebo japonsk\u00fdm z\u00e1konem o specifick\u00fdch obchodn\u00edch transakc\u00edch\">(B) Neobsahuje v\u00fdrazy, kter\u00e9 by mohly b\u00fdt v rozporu s japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen zbo\u017e\u00ed nebo japonsk\u00fdm z\u00e1konem o specifick\u00fdch obchodn\u00edch transakc\u00edch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Regulace_reklamnich_projevu_pro_domaci_odstranovani_chloupku\" title=\"Regulace reklamn\u00edch projev\u016f pro dom\u00e1c\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f\">Regulace reklamn\u00edch projev\u016f pro dom\u00e1c\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#A_Neexistuji_zadne_zaznamy_ktere_by_mohly_vest_k_nespravnemu_pochopeni_ucinnosti_a_efektu\" title=\"(A) Neexistuj\u00ed \u017e\u00e1dn\u00e9 z\u00e1znamy, kter\u00e9 by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed \u00fa\u010dinnosti a efektu\">(A) Neexistuj\u00ed \u017e\u00e1dn\u00e9 z\u00e1znamy, kter\u00e9 by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed \u00fa\u010dinnosti a efektu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#B_Neexistuji_zadne_vyrazy_ktere_by_odpovidaly_zakonu_o_zobrazovani_cen_zakonu_o_konkretnich_obchodnich_transakcich_atd\" title=\"(B) Neexistuj\u00ed \u017e\u00e1dn\u00e9 v\u00fdrazy, kter\u00e9 by odpov\u00eddaly z\u00e1konu o zobrazov\u00e1n\u00ed cen, z\u00e1konu o konkr\u00e9tn\u00edch obchodn\u00edch transakc\u00edch atd.\">(B) Neexistuj\u00ed \u017e\u00e1dn\u00e9 v\u00fdrazy, kter\u00e9 by odpov\u00eddaly z\u00e1konu o zobrazov\u00e1n\u00ed cen, z\u00e1konu o konkr\u00e9tn\u00edch obchodn\u00edch transakc\u00edch atd.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hair-removal-ad-medical-care-act\/#Uvod_do_opatreni_nasi_kancelare\" title=\"\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravni_definice_odstranovani_chloupku_lekarske_odstranovani_chloupku_kosmeticke_odstranovani_chloupku_domaci_odstranovani_chloupku\"><\/span>Pr\u00e1vn\u00ed definice odstra\u0148ov\u00e1n\u00ed chloupk\u016f (l\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f, kosmetick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f, dom\u00e1c\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Odstra\u0148ov\u00e1n\u00ed chloupk\u016f se obecn\u011b d\u011bl\u00ed na t\u0159i kategorie: &#8216;l\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8217;, &#8216;kosmetick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8217; a &#8216;dom\u00e1c\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8217;. Tyto kategorie se li\u0161\u00ed v \u2460 metod\u011b a \u00fa\u010dinnosti odstra\u0148ov\u00e1n\u00ed chloupk\u016f, \u2461 prov\u00e1d\u011bj\u00edc\u00edm a m\u00edst\u011b prov\u00e1d\u011bn\u00ed a \u2462 cen\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_lekarske_odstranovani_chloupku\"><\/span>Co je l\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A0_Metoda_a_ucinnost_odstranovani_chloupku\"><\/span>\u2460 Metoda a \u00fa\u010dinnost odstra\u0148ov\u00e1n\u00ed chloupk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>L\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f se prov\u00e1d\u00ed oza\u0159ov\u00e1n\u00edm ko\u0159en\u016f chloupk\u016f laserov\u00fdm sv\u011btlem nebo jin\u00fdm siln\u00fdm sv\u011btlem, co\u017e ni\u010d\u00ed vlasov\u00e9 folikuly a otev\u0159en\u00e9 \u010d\u00e1sti mazov\u00fdch \u017el\u00e1z. <\/p>\n\n\n\n<p>Oza\u0159ov\u00e1n\u00ed laserov\u00fdm sv\u011btlem a podobn\u00fdmi zdroji ni\u010d\u00ed ko\u0159eny chloupk\u016f a okoln\u00ed tk\u00e1n\u011b, co\u017e zp\u016fsobuje, \u017ee \u00fa\u010dinky l\u00e9ka\u0159sk\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f trvaj\u00ed d\u00e9le ne\u017e u jin\u00fdch metod. Proto se n\u011bkdy ozna\u010duje jako &#8216;trval\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8217;.<\/p>\n\n\n\n<p>V Japonsku neexistuje jasn\u00e1 definice trval\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f, proto se \u010dasto odkazuje na definice FDA (Americk\u00fd \u00fa\u0159ad pro kontrolu potravin a l\u00e9\u010div) nebo AEA (Americk\u00e1 asociace pro elektrick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f). Ani jedna z t\u011bchto definic v\u0161ak neznamen\u00e1, \u017ee chloupky se nikdy neobnov\u00ed, ale \u017ee stav bez chloupk\u016f trv\u00e1 ur\u010ditou dobu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A1_Provadejici_a_misto_provadeni\"><\/span>\u2461 Prov\u00e1d\u011bj\u00edc\u00ed a m\u00edsto prov\u00e1d\u011bn\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>L\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f je l\u00e9ka\u0159sk\u00fd z\u00e1krok, kter\u00fd prov\u00e1d\u011bj\u00ed l\u00e9ka\u0159i nebo zdravotn\u00ed sestry s l\u00e9ka\u0159skou licenc\u00ed v klinik\u00e1ch nebo nemocnic\u00edch. Jednou z v\u00fdhod je mo\u017enost p\u0159izp\u016fsobit z\u00e1krok ka\u017ed\u00e9mu jednotlivci podle typu a stavu poko\u017eky a rychle reagovat v p\u0159\u00edpad\u011b siln\u00e9 bolesti nebo komplikac\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A2_Cena\"><\/span>\u2462 Cena<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A\u010dkoli je cena za jednu proceduru vy\u0161\u0161\u00ed ne\u017e u kosmetick\u00e9ho nebo dom\u00e1c\u00edho odstra\u0148ov\u00e1n\u00ed chloupk\u016f, \u00fa\u010dinnost odstra\u0148ov\u00e1n\u00ed chloupk\u016f je vysok\u00e1 a po\u017eadovan\u00fd v\u00fdsledek lze dos\u00e1hnout v men\u0161\u00edm po\u010dtu procedur. Proto celkov\u00e1 cena nemus\u00ed b\u00fdt v\u00fdrazn\u011b odli\u0161n\u00e1 od ceny kosmetick\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_kosmeticke_odstranovani_chloupku\"><\/span>Co je kosmetick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A0_Metoda_a_ucinnost_odstranovani_chloupku-2\"><\/span>\u2460 Metoda a \u00fa\u010dinnost odstra\u0148ov\u00e1n\u00ed chloupk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Kosmetick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f se prov\u00e1d\u00ed pomoc\u00ed sv\u011bteln\u00fdch epil\u00e1tor\u016f s ni\u017e\u0161\u00ed intenzitou ne\u017e u l\u00e9ka\u0159sk\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f. Tato metoda zpomaluje r\u016fst t\u011blesn\u00fdch chloupk\u016f bez po\u0161kozen\u00ed okoln\u00edch tk\u00e1n\u00ed vlasov\u00fdch folikul\u016f. Je m\u00e9n\u011b dr\u00e1\u017ediv\u00e1 a m\u00e9n\u011b bolestiv\u00e1, tak\u017ee je vhodn\u00e1 i pro lidi s citlivou poko\u017ekou a m\u016f\u017ee b\u00fdt prov\u00e1d\u011bna v kr\u00e1tk\u00fdch intervalech.<\/p>\n\n\n\n<p>I kdy\u017e se jedn\u00e1 o kosmetick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f, neznamen\u00e1 to, \u017ee nem\u00e1 \u017e\u00e1dn\u00fd \u00fa\u010dinek na odstra\u0148ov\u00e1n\u00ed chloupk\u016f. M\u016f\u017eete o\u010dek\u00e1vat &#8216;\u00fa\u010dinek potla\u010den\u00ed r\u016fstu chloupk\u016f&#8217;, kter\u00fd zpomaluje r\u016fst chloupk\u016f a \u010din\u00ed je m\u00e9n\u011b n\u00e1padn\u00fdmi, a &#8216;\u00fa\u010dinek sni\u017eov\u00e1n\u00ed chloupk\u016f&#8217;, kter\u00fd potla\u010duje r\u016fst nov\u00fdch chloupk\u016f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A1_Provadejici_a_misto_provadeni-2\"><\/span>\u2461 Prov\u00e1d\u011bj\u00edc\u00ed a m\u00edsto prov\u00e1d\u011bn\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Kosmetick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f nen\u00ed l\u00e9ka\u0159sk\u00fd z\u00e1krok, tak\u017ee pro jeho prov\u00e1d\u011bn\u00ed nen\u00ed pot\u0159eba \u017e\u00e1dn\u00e1 kvalifikace. Prov\u00e1d\u011bj\u00ed ho kosmeti\u010dky v kosmetick\u00fdch sal\u00f3nech. Sv\u011bteln\u00e9 epil\u00e1tory pou\u017e\u00edvan\u00e9 pro kosmetick\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f maj\u00ed ni\u017e\u0161\u00ed intenzitu, tak\u017ee je m\u00e9n\u011b pravd\u011bpodobn\u00e9, \u017ee by zp\u016fsobily probl\u00e9my s poko\u017ekou. Pokud v\u0161ak dojde k probl\u00e9m\u016fm s poko\u017ekou, m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 je \u0159e\u0161it, proto\u017ee se nejedn\u00e1 o zdravotnick\u00e9 za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A2_Cena-2\"><\/span>\u2462 Cena<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Cena za jednu proceduru je v\u00fdrazn\u011b ni\u017e\u0161\u00ed ne\u017e u l\u00e9ka\u0159sk\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f, ale \u00fa\u010dinek je slab\u0161\u00ed a doba trv\u00e1n\u00ed je krat\u0161\u00ed, tak\u017ee je pot\u0159eba v\u00edce procedur. Celkov\u00e1 cena pravd\u011bpodobn\u011b nebude v\u00fdrazn\u011b odli\u0161n\u00e1, pokud nejde o odstra\u0148ov\u00e1n\u00ed chloupk\u016f na velk\u00e9 plo\u0161e t\u011bla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_samooperacni_odstranovani_chloupku\"><\/span>Co je to samoopera\u010dn\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A0Metoda_a_ucinnost_odstranovani_chloupku\"><\/span>\u2460Metoda a \u00fa\u010dinnost odstra\u0148ov\u00e1n\u00ed chloupk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Samoopera\u010dn\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f (s v\u00fdjimkou voskov\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f a odstra\u0148ov\u00e1n\u00ed chloupk\u016f p\u00e1skou) vyu\u017e\u00edv\u00e1 komer\u010dn\u011b dostupn\u00e9 dom\u00e1c\u00ed p\u0159\u00edstroje na odstra\u0148ov\u00e1n\u00ed chloupk\u016f sv\u011btlem. V\u00fdkon t\u011bchto p\u0159\u00edstroj\u016f je v\u0161ak ni\u017e\u0161\u00ed ne\u017e u p\u0159\u00edstroj\u016f pou\u017e\u00edvan\u00fdch v kosmetick\u00fdch sal\u00f3nech, a proto je \u00fa\u010dinnost odstra\u0148ov\u00e1n\u00ed chloupk\u016f slab\u0161\u00ed a doba trv\u00e1n\u00ed je krat\u0161\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A1Operator_a_misto\"><\/span>\u2461Oper\u00e1tor a m\u00edsto<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Samoopera\u010dn\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f se obvykle prov\u00e1d\u00ed v dom\u00e1cnosti, proto\u017ee p\u0159\u00edstroj na odstra\u0148ov\u00e1n\u00ed chloupk\u016f sv\u011btlem ovl\u00e1d\u00e1te sami. Je v\u0161ak tak\u00e9 mo\u017en\u00e9 vyu\u017e\u00edt slu\u017eeb sal\u00f3n\u016f pro samoopera\u010dn\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f, kter\u00e9 maj\u00ed k dispozici p\u0159\u00edstroje na odstra\u0148ov\u00e1n\u00ed chloupk\u016f sv\u011btlem a \u00fa\u010dtuj\u00ed za \u010das.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A2Naklady\"><\/span>\u2462N\u00e1klady<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A\u010dkoli je nutn\u00e9 po\u0159\u00eddit p\u0159\u00edstroj na odstra\u0148ov\u00e1n\u00ed chloupk\u016f sv\u011btlem, n\u00e1klady na odstra\u0148ov\u00e1n\u00ed chloupk\u016f jsou t\u00e9m\u011b\u0159 nulov\u00e9, co\u017e je ve srovn\u00e1n\u00ed s l\u00e9ka\u0159sk\u00fdm odstra\u0148ov\u00e1n\u00edm chloupk\u016f nebo kosmetick\u00fdm odstra\u0148ov\u00e1n\u00edm chloupk\u016f velmi levn\u00e9. Pokud je v\u0161ak nutn\u00e9 vym\u011bnit d\u00edly nebo prov\u00e9st opravy, budete muset tyto n\u00e1klady n\u00e9st sami.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/shutterstock_557511742.jpg\" alt=\"\" class=\"wp-image-43185\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_reklamnich_projevu_v_oblasti_lekarskeho_odstranovani_chloupku\"><\/span>Regulace reklamn\u00edch projev\u016f v oblasti l\u00e9ka\u0159sk\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i prov\u00e1d\u011bn\u00ed reklamy na l\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f je t\u0159eba p\u0159edem zkontrolovat, zda odpov\u00edd\u00e1 bod\u016fm (A) a\u017e (O) a na co je t\u0159eba db\u00e1t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Zda_se_jedna_o_lekarskou_reklamu\"><\/span>(A) Zda se jedn\u00e1 o l\u00e9ka\u0159skou reklamu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklama na l\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f se pova\u017euje za l\u00e9ka\u0159skou reklamu, pokud spl\u0148uje n\u00e1sleduj\u00edc\u00ed dv\u011b podm\u00ednky:<\/p>\n\n\n\n<p>\u2460 Zd\u00e1 se, \u017ee m\u00e1 za c\u00edl p\u0159il\u00e1kat pacienty (p\u0159ita\u017elivost)<br>\u2461 Lze identifikovat l\u00e9ka\u0159e nebo zdravotnick\u00e9 za\u0159\u00edzen\u00ed, jako je nemocnice nebo klinika (specifi\u010dnost)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_se_povazuje_za_lekarskou_reklamu\"><\/span>Co se pova\u017euje za l\u00e9ka\u0159skou reklamu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Reklama na konkr\u00e9tn\u00ed zdravotnick\u00e9 za\u0159\u00edzen\u00ed<\/li>\n\n\n\n<li>I kdy\u017e je uvedeno, \u017ee &#8220;toto je \u010dl\u00e1nek zalo\u017een\u00fd na rozhovorech a nem\u00e1 za c\u00edl p\u0159il\u00e1kat pacienty&#8221;, pokud je uveden n\u00e1zev zdravotnick\u00e9ho za\u0159\u00edzen\u00ed<\/li>\n\n\n\n<li>I kdy\u017e nen\u00ed uveden n\u00e1zev zdravotnick\u00e9ho za\u0159\u00edzen\u00ed s t\u00edm, \u017ee &#8220;kv\u016fli regulaci reklamy na l\u00e9ka\u0159skou p\u00e9\u010di nem\u016f\u017eeme uv\u00e9st konkr\u00e9tn\u00ed n\u00e1zev nemocnice&#8221;, pokud lze zdravotnick\u00e9 za\u0159\u00edzen\u00ed identifikovat pomoc\u00ed adresy, telefonn\u00edho \u010d\u00edsla, URL atd.<\/li>\n\n\n\n<li>Pokud se po kontaktov\u00e1n\u00ed kontaktn\u00edch \u00fadaj\u016f uveden\u00fdch v p\u0159edstaven\u00ed l\u00e9\u010debn\u00fdch metod odk\u00e1\u017ee na konkr\u00e9tn\u00ed zdravotnick\u00e9 za\u0159\u00edzen\u00ed<\/li>\n\n\n\n<li>Reklama na webov\u00fdch str\u00e1nk\u00e1ch konkr\u00e9tn\u00edho zdravotnick\u00e9ho za\u0159\u00edzen\u00ed<\/li>\n\n\n\n<li>Jin\u00e9, kter\u00e9 spl\u0148uj\u00ed po\u017eadavky \u2460 a \u2461<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_se_nepovazuje_za_lekarskou_reklamu\"><\/span>Co se nepova\u017euje za l\u00e9ka\u0159skou reklamu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Reklamy, kter\u00e9 nezv\u00fdraz\u0148uj\u00ed konkr\u00e9tn\u00ed zdravotnick\u00e9 za\u0159\u00edzen\u00ed, kter\u00e9 poskytuje l\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f<\/li>\n<\/ul>\n\n\n\n<p>I kdy\u017e se jedn\u00e1 o obsah, kter\u00fd p\u0159edstavuje n\u011bkolik zdravotnick\u00fdch za\u0159\u00edzen\u00ed, jako je &#8220;Doporu\u010den\u00e1 klinika pro odstra\u0148ov\u00e1n\u00ed chloupk\u016f \u3007\u3007 v\u00fdb\u011br&#8221; nebo &#8220;\u017deb\u0159\u00ed\u010dek doporu\u010den\u00fdch klinik pro odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8221;, pokud zd\u016fraz\u0148uje konkr\u00e9tn\u00ed zdravotnick\u00e9 za\u0159\u00edzen\u00ed, pova\u017euje se za l\u00e9ka\u0159skou reklamu.<\/p>\n\n\n\n<ul>\n<li>V\u011bdeck\u00e9 \u010dl\u00e1nky, v\u011bdeck\u00e9 prezentace atd.<\/li>\n<\/ul>\n\n\n\n<p>Pokud se p\u0159edstavuje jako v\u011bdeck\u00fd \u010dl\u00e1nek atd. a odes\u00edl\u00e1 se nespecifikovan\u00e9mu po\u010dtu lid\u00ed prost\u0159ednictv\u00edm p\u0159\u00edm\u00e9 po\u0161ty atd., a je z\u0159ejm\u00e9, \u017ee skute\u010dn\u00fdm c\u00edlem je p\u0159il\u00e1kat konkr\u00e9tn\u00ed zdravotnick\u00e9 za\u0159\u00edzen\u00ed, pova\u017euje se za &#8220;p\u0159ita\u017eliv\u00e9&#8221;.<\/p>\n\n\n\n<ul>\n<li>\u010cl\u00e1nky v novin\u00e1ch, \u010dasopisech atd.<\/li>\n<\/ul>\n\n\n\n<p>\u010cl\u00e1nky v novin\u00e1ch, \u010dasopisech atd. se nepova\u017euj\u00ed za spln\u011bn\u00ed po\u017eadavku na &#8220;p\u0159ita\u017elivost&#8221;, ale pokud zdravotnick\u00e9 za\u0159\u00edzen\u00ed plat\u00ed za reklamu atd. a po\u017e\u00e1d\u00e1 o zve\u0159ejn\u011bn\u00ed \u010dl\u00e1nku za \u00fa\u010delem p\u0159il\u00e1k\u00e1n\u00ed pacient\u016f, pova\u017euje se za &#8220;p\u0159ita\u017eliv\u00e9&#8221;.<\/p>\n\n\n\n<ul>\n<li>Zku\u0161enosti, z\u00e1pisky atd., kter\u00e9 sami pacienti zve\u0159ej\u0148uj\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Pokud pacienti atd. zve\u0159ej\u0148uj\u00ed z\u00e1pisky doporu\u010duj\u00edc\u00ed konkr\u00e9tn\u00ed zdravotnick\u00e9 za\u0159\u00edzen\u00ed na z\u00e1klad\u011b sv\u00fdch zku\u0161enost\u00ed, nespl\u0148uj\u00ed po\u017eadavek na &#8220;p\u0159ita\u017elivost&#8221;, ale pokud autor p\u0159ij\u00edm\u00e1 po\u017eadavky zdravotnick\u00e9ho za\u0159\u00edzen\u00ed nebo p\u0159ij\u00edm\u00e1 pen\u00edze atd. jako odm\u011bnu, pova\u017euje se za &#8220;p\u0159ita\u017eliv\u00e9&#8221;.<\/p>\n\n\n\n<p>Krom\u011b v\u00fd\u0161e uveden\u00e9ho, ozn\u00e1men\u00ed v nemocnici, bro\u017eury distribuovan\u00e9 v nemocnici atd. a \u010dl\u00e1nky o n\u00e1boru zam\u011bstnanc\u016f zdravotnick\u00fdch za\u0159\u00edzen\u00ed se nepova\u017euj\u00ed za l\u00e9ka\u0159skou reklamu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"I_Jsou_uvedeny_pouze_povolene_reklamni_informace\"><\/span>(I) Jsou uvedeny pouze povolen\u00e9 reklamn\u00ed informace?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud se jedn\u00e1 o reklamu na zdravotnick\u00e9 slu\u017eby, povolen\u00e9 reklamn\u00ed informace jsou podrobn\u011b stanoveny v paragrafu 6 odstavec 5 japonsk\u00e9ho z\u00e1kona o zdravotnictv\u00ed (japonsk\u00fd z\u00e1kon o zdravotnictv\u00ed). Konkr\u00e9tn\u011b zahrnuje n\u00e1sleduj\u00edc\u00ed polo\u017eky mezi 14 &#8220;povolen\u00fdmi reklamn\u00edmi informacemi&#8221;.<\/p>\n\n\n\n<ul>\n<li>Informace, \u017ee je l\u00e9ka\u0159em nebo zubn\u00edm l\u00e9ka\u0159em<\/li>\n\n\n\n<li>N\u00e1zev l\u00e9ka\u0159sk\u00e9ho oboru<\/li>\n\n\n\n<li>N\u00e1zev nemocnice nebo l\u00e9ka\u0159sk\u00e9 praxe, telefonn\u00ed \u010d\u00edslo a um\u00edst\u011bn\u00ed, stejn\u011b jako jm\u00e9no spr\u00e1vce nemocnice nebo l\u00e9ka\u0159sk\u00e9 praxe<\/li>\n\n\n\n<li>Informace o dnech a hodin\u00e1ch l\u00e9\u010dby nebo o tom, zda je l\u00e9\u010dba prov\u00e1d\u011bna na z\u00e1klad\u011b rezervace<\/li>\n\n\n\n<li>Pokud je nemocnice, l\u00e9ka\u0159sk\u00e1 praxe, l\u00e9ka\u0159 nebo zubn\u00ed l\u00e9ka\u0159 ur\u010den k poskytov\u00e1n\u00ed ur\u010dit\u00e9 zdravotnick\u00e9 p\u00e9\u010de podle z\u00e1kona, pak informace o tom<\/li>\n<\/ul>\n\n\n\n<p>(N\u00e1sleduj\u00edc\u00ed text je vynech\u00e1n)<\/p>\n\n\n\n<p>Pokud se chcete dozv\u011bd\u011bt v\u00edce o povolen\u00fdch reklamn\u00edch informac\u00edch, pod\u00edvejte se na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek, kde jsou tyto informace podrobn\u011b pops\u00e1ny. Doporu\u010dujeme si p\u0159e\u010d\u00edst tento \u010dl\u00e1nek spolu s t\u00edmto \u010dl\u00e1nkem.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/medical-advertising-charts\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/medical-advertising-charts[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%A6_Splnuje_pozadavky_pro_uvadeni_informaci_mimo_mozne_reklamni_udaje\"><\/span>(\u30a6) Spl\u0148uje po\u017eadavky pro uv\u00e1d\u011bn\u00ed informac\u00ed mimo mo\u017en\u00e9 reklamn\u00ed \u00fadaje?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V r\u00e1mci Japonsk\u00e9ho z\u00e1kona o zdravotnictv\u00ed (\u533b\u7642\u6cd5) je zak\u00e1z\u00e1na jak\u00e1koli l\u00e9ka\u0159sk\u00e1 reklama mimo &#8220;mo\u017en\u00e9 reklamn\u00ed \u00fadaje&#8221;, av\u0161ak pokud jsou spln\u011bny v\u0161echny n\u00e1sleduj\u00edc\u00ed body \u2460 a \u2461 (pro volnou l\u00e9ka\u0159skou praxi body \u2460 a\u017e \u2463), je mo\u017en\u00e9 omezen\u00ed zru\u0161it a reklama je povolena.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A0_Informace_jsou_nezbytne_pro_spravny_vyber_v_oblasti_zdravotnictvi_a_jedna_se_o_reklamu_na_webovych_strankach_nebo_podobnych_ktere_zobrazuji_informace_ktere_pacienti_a_podobne_hledaji_a_ziskavaji_sami\"><\/span>\u2460 Informace jsou nezbytn\u00e9 pro spr\u00e1vn\u00fd v\u00fdb\u011br v oblasti zdravotnictv\u00ed a jedn\u00e1 se o reklamu na webov\u00fdch str\u00e1nk\u00e1ch nebo podobn\u00fdch, kter\u00e9 zobrazuj\u00ed informace, kter\u00e9 pacienti a podobn\u011b hledaj\u00ed a z\u00edsk\u00e1vaj\u00ed sami<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>D\u016fle\u017eit\u00e9 je, \u017ee se jedn\u00e1 o &#8220;informace, kter\u00e9 pacienti a podobn\u011b hledaj\u00ed sami&#8221;. To zahrnuje nap\u0159\u00edklad newslettery a bro\u017eury, ale bannerov\u00e9 reklamy nebo reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00e9 se zobrazuj\u00ed bez ohledu na v\u016fli pacient\u016f a podobn\u011b, nespl\u0148uj\u00ed tuto podm\u00ednku.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A1_Kontaktni_informace_jsou_jasne_uvedeny_aby_pacienti_a_podobne_mohli_snadno_overit_obsah_zobrazovanych_informaci\"><\/span>\u2461 Kontaktn\u00ed informace jsou jasn\u011b uvedeny, aby pacienti a podobn\u011b mohli snadno ov\u011b\u0159it obsah zobrazovan\u00fdch informac\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>D\u016fle\u017eit\u00e9 je, \u017ee informace lze &#8220;snadno ov\u011b\u0159it&#8221;, tak\u017ee obt\u00ed\u017en\u011b \u010diteln\u00e9 zobrazen\u00ed, jako je extr\u00e9mn\u011b mal\u00fd text, nespl\u0148uje tuto podm\u00ednku. Kontaktn\u00ed informace mohou zahrnovat telefonn\u00ed \u010d\u00edslo, e-mailovou adresu, URL kontaktn\u00edho formul\u00e1\u0159e atd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A2_Poskytovani_informaci_o_obsahu_a_nakladech_na_bezne_potrebne_lecby_atd_v_souvislosti_s_volnou_lekarskou_praxi_pouze_v_pripade_reklamy_na_volnou_lekarskou_praxi\"><\/span>\u2462 Poskytov\u00e1n\u00ed informac\u00ed o obsahu a n\u00e1kladech na b\u011b\u017en\u011b pot\u0159ebn\u00e9 l\u00e9\u010dby atd. v souvislosti s volnou l\u00e9ka\u0159skou prax\u00ed (pouze v p\u0159\u00edpad\u011b reklamy na volnou l\u00e9ka\u0159skou praxi)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Co se t\u00fd\u010de &#8220;obsahu l\u00e9\u010dby, n\u00e1klad\u016f atd.&#8221;, pouh\u00e9 uv\u00e1d\u011bn\u00ed n\u00e1zvu l\u00e9\u010dby, nedostate\u010dn\u00e9ho popisu obsahu l\u00e9\u010dby nebo n\u00e1klad\u016f nespl\u0148uje tuto podm\u00ednku. Je t\u0159eba uv\u00e9st obsah b\u011b\u017en\u011b pot\u0159ebn\u00e9 l\u00e9\u010dby, standardn\u00ed n\u00e1klady, dobu l\u00e9\u010dby a po\u010det n\u00e1v\u0161t\u011bv a poskytnout pacient\u016fm a podobn\u011b jasn\u00e9, p\u0159im\u011b\u0159en\u00e9 a dostate\u010dn\u00e9 informace.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A3_Poskytovani_informaci_o_hlavnich_rizicich_vedlejsich_ucincich_atd_souvisejicich_s_lecbou_v_souvislosti_s_volnou_lekarskou_praxi_pouze_v_pripade_reklamy_na_volnou_lekarskou_praxi\"><\/span>\u2463 Poskytov\u00e1n\u00ed informac\u00ed o hlavn\u00edch rizic\u00edch, vedlej\u0161\u00edch \u00fa\u010dinc\u00edch atd. souvisej\u00edc\u00edch s l\u00e9\u010dbou v souvislosti s volnou l\u00e9ka\u0159skou prax\u00ed (pouze v p\u0159\u00edpad\u011b reklamy na volnou l\u00e9ka\u0159skou praxi)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Pokud jsou zd\u016frazn\u011bny pouze v\u00fdhody a siln\u00e9 str\u00e1nky a informace o hlavn\u00edch rizic\u00edch atd. jsou nedostate\u010dn\u00e9, tato podm\u00ednka nen\u00ed spln\u011bna. Je t\u0159eba jasn\u011b uv\u00e9st informace o hlavn\u00edch rizic\u00edch a vedlej\u0161\u00edch \u00fa\u010dinc\u00edch atd. a poskytnout p\u0159im\u011b\u0159en\u00e9 a dostate\u010dn\u00e9 informace. Tak\u00e9 obt\u00ed\u017en\u011b \u010diteln\u00e9 zobrazen\u00ed nebo um\u00edst\u011bn\u00ed informac\u00ed na str\u00e1nku, na kterou odkazuje odkaz, nespl\u0148uje tuto podm\u00ednku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E_Polozky_zakazane_podle_Japonskeho_zakona_o_zdravotnictvi_a_provadecich_predpisu\"><\/span>(E) Polo\u017eky zak\u00e1zan\u00e9 podle Japonsk\u00e9ho z\u00e1kona o zdravotnictv\u00ed a prov\u00e1d\u011bc\u00edch p\u0159edpis\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podle Japonsk\u00e9ho z\u00e1kona o zdravotnictv\u00ed a jeho prov\u00e1d\u011bc\u00edch p\u0159edpis\u016f jsou v reklam\u011b na zdravotnick\u00e9 slu\u017eby zak\u00e1z\u00e1ny n\u00e1sleduj\u00edc\u00ed typy reklam:<\/p>\n\n\n\n<ul>\n<li>Reklamy obsahuj\u00edc\u00ed nepravdiv\u00e9 informace (nepravdiv\u00e9 reklamy)<\/li>\n\n\n\n<li>Reklamy tvrd\u00edc\u00ed, \u017ee jsou lep\u0161\u00ed ne\u017e jin\u00e9 zdravotnick\u00e9 instituce (reklamy porovn\u00e1vaj\u00edc\u00ed kvalitu)<\/li>\n\n\n\n<li>Reklamy, kter\u00e9 mohou v\u00e9st k omylu svou p\u0159ehnanost\u00ed (p\u0159ehnan\u00e9 reklamy)<\/li>\n\n\n\n<li>Reklamy s obsahem, kter\u00fd je v rozporu s ve\u0159ejn\u00fdm po\u0159\u00e1dkem nebo dobr\u00fdmi mravy (reklamy s obsahem poru\u0161uj\u00edc\u00edm ve\u0159ejn\u00fd po\u0159\u00e1dek a dobr\u00e9 mravy)<\/li>\n\n\n\n<li>Reklamy zalo\u017een\u00e9 na subjektivn\u00edch n\u00e1zorech nebo sly\u0161en\u00fdch zku\u0161enostech pacient\u016f t\u00fdkaj\u00edc\u00edch se l\u00e9\u010dby a jej\u00edch \u00fa\u010dink\u016f<\/li>\n\n\n\n<li>Reklamy obsahuj\u00edc\u00ed fotografie p\u0159ed nebo po l\u00e9\u010db\u011b, kter\u00e9 by mohly v\u00e9st k omylu pacient\u016f ohledn\u011b obsahu a \u00fa\u010dink\u016f l\u00e9\u010dby<\/li>\n\n\n\n<li>Reklamy s obsahem, kter\u00fd naru\u0161uje d\u016fstojnost, nebo obsahem, kter\u00fd je zak\u00e1z\u00e1n jin\u00fdmi z\u00e1kony a p\u0159edpisy<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%AA_Zda_nejsou_pritomny_vyrazy_odpovidajici_Japonskemu_zakonu_o_oznacovani_cen_a_zvlastnimu_obchodnimu_zakonu\"><\/span>(\u30aa) Zda nejsou p\u0159\u00edtomny v\u00fdrazy odpov\u00eddaj\u00edc\u00ed Japonsk\u00e9mu z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen a zvl\u00e1\u0161tn\u00edmu obchodn\u00edmu z\u00e1konu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakazove_ustanoveni_v_Japonskem_zakonu_o_oznacovani_cen\"><\/span>Z\u00e1kazov\u00e9 ustanoven\u00ed v Japonsk\u00e9m z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Zobrazen\u00ed vedouc\u00ed k omylu o vynikaj\u00edc\u00ed kvalit\u011b<\/li>\n<\/ul>\n\n\n\n<p>Zobrazen\u00ed, kter\u00e9 nazna\u010duje, \u017ee kvalita, normy nebo jin\u00fd obsah produktu nebo slu\u017eby jsou v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e ve skute\u010dnosti, nebo zobrazen\u00ed, kter\u00e9 nespr\u00e1vn\u011b nazna\u010duje, \u017ee jsou v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e u konkurence.<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed vedouc\u00ed k omylu o v\u00fdhodnosti<\/li>\n<\/ul>\n\n\n\n<p>Zobrazen\u00ed, kter\u00e9 nazna\u010duje, \u017ee kvalita, normy nebo jin\u00fd obsah produktu nebo slu\u017eby jsou v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e ve skute\u010dnosti, nebo zobrazen\u00ed, kter\u00e9 nespr\u00e1vn\u011b nazna\u010duje, \u017ee jsou v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e u konkurence.<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed ur\u010den\u00e9 japonsk\u00fdm premi\u00e9rem<\/li>\n<\/ul>\n\n\n\n<p>Zobrazen\u00ed, kter\u00e9 japonsk\u00fd premi\u00e9r ur\u010dil jako takov\u00e9, kter\u00e9 by mohlo v\u00e9st k omylu u obecn\u00fdch spot\u0159ebitel\u016f v ot\u00e1zk\u00e1ch t\u00fdkaj\u00edc\u00edch se obchodov\u00e1n\u00ed s produkty nebo slu\u017ebami.<\/p>\n\n\n\n<p>V r\u00e1mci v\u00fd\u0161e uveden\u00e9ho zobrazen\u00ed ur\u010den\u00e9ho japonsk\u00fdm premi\u00e9rem se v souvislosti s odstra\u0148ov\u00e1n\u00edm chloupk\u016f st\u00e1v\u00e1 probl\u00e9mem n\u00e1sleduj\u00edc\u00ed zobrazen\u00ed t\u00fdkaj\u00edc\u00ed se &#8220;n\u00e1vnadov\u00e9 reklamy&#8221;.<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed produktu nebo slu\u017eby, pro kterou nejsou p\u0159ipraveny podm\u00ednky pro poskytnut\u00ed<\/li>\n\n\n\n<li>Zobrazen\u00ed produktu nebo slu\u017eby, u kter\u00e9ho nen\u00ed jasn\u011b uvedeno omezen\u00ed, p\u0159esto\u017ee je omezeno mno\u017estv\u00ed, kter\u00e9 lze poskytnout<\/li>\n\n\n\n<li>Zobrazen\u00ed produktu nebo slu\u017eby v p\u0159\u00edpad\u011b, kdy je obchodov\u00e1n\u00ed bez d\u016fvodn\u00e9ho d\u016fvodu br\u00e1n\u011bno, a v p\u0159\u00edpad\u011b, kdy neexistuje skute\u010dn\u00fd z\u00e1m\u011br obchodovat<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakazove_ustanoveni_v_Japonskem_zvlastnim_obchodnim_zakonu\"><\/span>Z\u00e1kazov\u00e9 ustanoven\u00ed v Japonsk\u00e9m zvl\u00e1\u0161tn\u00edm obchodn\u00edm z\u00e1konu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Nepravdiv\u00e1 reklama<\/li>\n<\/ul>\n\n\n\n<p>Zobrazen\u00ed, kter\u00e9 se t\u00fdk\u00e1 kvality, normy nebo jin\u00e9ho obsahu produktu nebo slu\u017eby a kter\u00e9 je v rozporu se skute\u010dnost\u00ed.<\/p>\n\n\n\n<ul>\n<li>P\u0159ehnan\u00e1 reklama<\/li>\n<\/ul>\n\n\n\n<p>Zobrazen\u00ed, kter\u00e9 vede lidi k omylu, \u017ee kvalita, normy nebo jin\u00fd obsah produktu nebo slu\u017eby jsou v\u00fdrazn\u011b lep\u0161\u00ed nebo v\u00fdhodn\u011bj\u0161\u00ed ne\u017e ve skute\u010dnosti.<\/p>\n\n\n\n<p>Pokud se chcete dozv\u011bd\u011bt v\u00edce o p\u0159ehnan\u00e9 reklam\u011b, pod\u00edvejte se na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek, kde je to podrobn\u011bji pops\u00e1no. Pros\u00edm, prohl\u00e9dn\u011bte si tento \u010dl\u00e1nek spolu s t\u00edmto \u010dl\u00e1nkem.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/hype-penalties\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/hype-penalties[ja]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/shutterstock_626152871.jpg\" alt=\"\" class=\"wp-image-43186\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_reklamnich_vyrazu_v_oblasti_kosmetickeho_odstranovani_chloupku\"><\/span>Regulace reklamn\u00edch v\u00fdraz\u016f v oblasti kosmetick\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Neobsahuje_vyrazy_ktere_by_mohly_byt_povazovany_za_lekarsky_zakrok_nebo_by_mohly_vest_k_nespravnemu_pochopeni_ze_se_jedna_o_lekarsky_zakrok\"><\/span>(A) Neobsahuje v\u00fdrazy, kter\u00e9 by mohly b\u00fdt pova\u017eov\u00e1ny za l\u00e9ka\u0159sk\u00fd z\u00e1krok nebo by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed, \u017ee se jedn\u00e1 o l\u00e9ka\u0159sk\u00fd z\u00e1krok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00fdrazy, kter\u00e9 lze pou\u017e\u00edt pouze v souvislosti s l\u00e9ka\u0159sk\u00fdm odstra\u0148ov\u00e1n\u00edm chloupk\u016f, jako jsou &#8220;laserov\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8221;, &#8220;l\u00e9ka\u0159sk\u00e9 za\u0159\u00edzen\u00ed pro odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8221;, &#8220;trval\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8221;, nebo v\u00fdrazy, kter\u00e9 by mohly vyvolat dojem, \u017ee se jedn\u00e1 o l\u00e9ka\u0159sk\u00fd z\u00e1krok, jako jsou &#8220;l\u00e9\u010dba&#8221;, &#8220;terapie&#8221;, &#8220;l\u00e9ka\u0159sk\u00fd&#8221;, &#8220;l\u00e9ka\u0159sk\u00fd z\u00e1krok&#8221;, nelze pou\u017e\u00edvat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B_Neobsahuje_vyrazy_ktere_by_mohly_byt_v_rozporu_s_japonskym_zakonem_o_oznacovani_cen_zbozi_nebo_japonskym_zakonem_o_specifickych_obchodnich_transakcich\"><\/span>(B) Neobsahuje v\u00fdrazy, kter\u00e9 by mohly b\u00fdt v rozporu s japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen zbo\u017e\u00ed nebo japonsk\u00fdm z\u00e1konem o specifick\u00fdch obchodn\u00edch transakc\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stejn\u011b jako v p\u0159\u00edpad\u011b l\u00e9ka\u0159sk\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f, nelze pou\u017e\u00edvat v\u00fdrazy, kter\u00e9 by byly v rozporu s japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen zbo\u017e\u00ed nebo japonsk\u00fdm z\u00e1konem o specifick\u00fdch obchodn\u00edch transakc\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_reklamnich_projevu_pro_domaci_odstranovani_chloupku\"><\/span>Regulace reklamn\u00edch projev\u016f pro dom\u00e1c\u00ed odstra\u0148ov\u00e1n\u00ed chloupk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Neexistuji_zadne_zaznamy_ktere_by_mohly_vest_k_nespravnemu_pochopeni_ucinnosti_a_efektu\"><\/span>(A) Neexistuj\u00ed \u017e\u00e1dn\u00e9 z\u00e1znamy, kter\u00e9 by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed \u00fa\u010dinnosti a efektu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stejn\u011b jako v p\u0159\u00edpad\u011b kosmetick\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f, nelze pou\u017e\u00edvat v\u00fdrazy jako &#8220;laserov\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8221;, &#8220;odstra\u0148ov\u00e1n\u00ed chloupk\u016f pro l\u00e9ka\u0159sk\u00e9 \u00fa\u010dely&#8221;, &#8220;trval\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8221; a dal\u0161\u00ed, kter\u00e9 jsou v\u00fdhradn\u011b pro l\u00e9ka\u0159sk\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f, ani v\u00fdrazy jako &#8220;l\u00e9\u010dba&#8221;, &#8220;terapie&#8221;, &#8220;l\u00e9ka\u0159sk\u00fd&#8221; a &#8220;l\u00e9ka\u0159sk\u00fd&#8221;, kter\u00e9 vytv\u00e1\u0159ej\u00ed dojem l\u00e9ka\u0159sk\u00e9ho z\u00e1kroku.<\/p>\n\n\n\n<p>D\u00e1le jsou zak\u00e1z\u00e1ny v\u00fdrazy, kter\u00e9 by mohly b\u00fdt zam\u011bn\u011bny za \u00fa\u010dinnost a efekt l\u00e9ka\u0159sk\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f, jako jsou &#8220;odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8221;, &#8220;ni\u010den\u00ed vlasov\u00fdch folikul\u016f&#8221;, &#8220;chloupky p\u0159estanou r\u016fst&#8221; a podobn\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B_Neexistuji_zadne_vyrazy_ktere_by_odpovidaly_zakonu_o_zobrazovani_cen_zakonu_o_konkretnich_obchodnich_transakcich_atd\"><\/span>(B) Neexistuj\u00ed \u017e\u00e1dn\u00e9 v\u00fdrazy, kter\u00e9 by odpov\u00eddaly z\u00e1konu o zobrazov\u00e1n\u00ed cen, z\u00e1konu o konkr\u00e9tn\u00edch obchodn\u00edch transakc\u00edch atd.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stejn\u011b jako v p\u0159\u00edpad\u011b l\u00e9ka\u0159sk\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f, nelze pou\u017e\u00edvat v\u00fdrazy, kter\u00e9 by byly v rozporu s z\u00e1kazem podle z\u00e1kona o zobrazov\u00e1n\u00ed cen nebo z\u00e1kona o konkr\u00e9tn\u00edch obchodn\u00edch transakc\u00edch atd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/shutterstock_143220484.jpg\" alt=\"\" class=\"wp-image-43187\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i publikov\u00e1n\u00ed reklamy na odstra\u0148ov\u00e1n\u00ed chloupk\u016f je t\u0159eba zjistit, zda se c\u00edlen\u00e9 odstra\u0148ov\u00e1n\u00ed chloupk\u016f t\u00fdk\u00e1 &#8220;l\u00e9ka\u0159sk\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8221;, &#8220;kosmetick\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8221; nebo &#8220;samoobslu\u017en\u00e9ho odstra\u0148ov\u00e1n\u00ed chloupk\u016f&#8221; a pe\u010dliv\u011b se postarat o to, aby nedo\u0161lo k poru\u0161en\u00ed z\u00e1kaz\u016f pro ka\u017edou z t\u011bchto kategori\u00ed.<\/p>\n\n\n\n<p>Vzhledem k tomu, \u017ee na reklamy na odstra\u0148ov\u00e1n\u00ed chloupk\u016f se vztahuje mnoho z\u00e1kon\u016f, jako je &#8220;Japonsk\u00fd z\u00e1kon o zdravotn\u00ed p\u00e9\u010di&#8221;, &#8220;Japonsk\u00e9 prov\u00e1d\u011bc\u00ed na\u0159\u00edzen\u00ed k z\u00e1konu o zdravotn\u00ed p\u00e9\u010di&#8221;, &#8220;Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen&#8221; a &#8220;Japonsk\u00fd z\u00e1kon o specifick\u00e9m obchodn\u00edm obchod\u011b&#8221;, doporu\u010dujeme se p\u0159ed jejich zah\u00e1jen\u00edm poradit s pr\u00e1vn\u00edkem, kter\u00fd m\u00e1 bohat\u00e9 odborn\u00e9 znalosti a zku\u0161enosti, m\u00edsto toho, abyste se rozhodovali sami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uvod_do_opatreni_nasi_kancelare\"><\/span>\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolis je odborn\u00edkem na IT, zejm\u00e9na na internet a pr\u00e1vo. V posledn\u00edch letech se st\u00e1le v\u00edce zvy\u0161uje pot\u0159eba pr\u00e1vn\u00ed kontroly reklamy na zdravotn\u00ed p\u00e9\u010di na internetu. Na\u0161e kancel\u00e1\u0159 analyzuje pr\u00e1vn\u00ed rizika souvisej\u00edc\u00ed s ji\u017e zah\u00e1jen\u00fdmi nebo pl\u00e1novan\u00fdmi podnikatelsk\u00fdmi aktivitami na z\u00e1klad\u011b r\u016fzn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f a usiluje o jejich legalizaci bez zastaven\u00ed podnik\u00e1n\u00ed, pokud je to mo\u017en\u00e9. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/practices\/corporate[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00ed dob\u011b jsme za\u010dali \u010dasto vid\u011bt reklamy na zdravotnick\u00e9 slu\u017eby v televizi, novin\u00e1ch a na internetu. Tyto reklamy na zdravotnick\u00e9 slu\u017eby jsou regulov\u00e1ny &#8216;Japonsk\u00fdm z\u00e1konem o zdravotnictv\u00ed [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61203"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61203"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61203\/revisions"}],"predecessor-version":[{"id":64054,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61203\/revisions\/64054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64053"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}