{"id":61207,"date":"2023-12-08T20:24:57","date_gmt":"2023-12-08T11:24:57","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61207"},"modified":"2024-03-30T13:33:43","modified_gmt":"2024-03-30T04:33:43","slug":"pet-products-ad","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/pet-products-ad","title":{"rendered":"Vysv\u011btlen\u00ed pr\u00e1vn\u00edch regulac\u00ed t\u00fdkaj\u00edc\u00edch se reklamy na v\u00fdrobky pro dom\u00e1c\u00ed mazl\u00ed\u010dky"},"content":{"rendered":"\n<p>Trh s v\u00fdrobky pro dom\u00e1c\u00ed mazl\u00ed\u010dky se rok od roku roz\u0161i\u0159uje a v roce 2018 (Heisei 30) p\u0159ekro\u010dila ro\u010dn\u00ed hodnota z\u00e1silek 1,5 bilionu jen\u016f. Zejm\u00e9na krmivo pro dom\u00e1c\u00ed mazl\u00ed\u010dky tvo\u0159\u00ed v\u00edce ne\u017e 40% trhu, a proto byl v roce 2009 (Heisei 21) zaveden &#8220;Z\u00e1kon o bezpe\u010dnosti krmiva pro dom\u00e1c\u00ed mazl\u00ed\u010dky&#8221; (japonsk\u00fd Pet Food Safety Law), kter\u00fd se t\u00fdk\u00e1 krmiva pro psy a ko\u010dky.<\/p>\n\n\n\n<p>S roz\u0161i\u0159ov\u00e1n\u00edm trhu se tak\u00e9 zvy\u0161uje po\u010det typ\u016f v\u00fdrobk\u016f pro dom\u00e1c\u00ed mazl\u00ed\u010dky. Obecn\u011b plat\u00ed, \u017ee kdy\u017e se \u0159ekne &#8220;v\u00fdrobky pro dom\u00e1c\u00ed mazl\u00ed\u010dky&#8221;, zahrnuje to \u0161irokou \u0161k\u00e1lu produkt\u016f, od krmiva pro dom\u00e1c\u00ed mazl\u00ed\u010dky, p\u0159es l\u00e9ky pro zv\u00ed\u0159ata, veterin\u00e1rn\u00ed l\u00e9\u010diva, a\u017e po zdravotnick\u00e9 prost\u0159edky pro zv\u00ed\u0159ata. Proto existuj\u00ed r\u016fzn\u00e1 omezen\u00ed t\u00fdkaj\u00edc\u00ed se reklamn\u00edch prohl\u00e1\u0161en\u00ed na v\u00fdrobky pro dom\u00e1c\u00ed mazl\u00ed\u010dky.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku p\u0159edstav\u00edme pr\u00e1vn\u00ed omezen\u00ed t\u00fdkaj\u00edc\u00ed se reklamy na v\u00fdrobky pro dom\u00e1c\u00ed mazl\u00ed\u010dky a tak\u00e9 reklamn\u00ed prohl\u00e1\u0161en\u00ed, kter\u00e1 podl\u00e9haj\u00ed regulaci, a to v\u0161e v p\u0159ehledn\u00e9 form\u011b.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pet-products-ad\/#Pravni_definice_zbozi_pro_domaci_mazlicky\" title=\"Pr\u00e1vn\u00ed definice zbo\u017e\u00ed pro dom\u00e1c\u00ed mazl\u00ed\u010dky\">Pr\u00e1vn\u00ed definice zbo\u017e\u00ed pro dom\u00e1c\u00ed mazl\u00ed\u010dky<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pet-products-ad\/#Krmivo_pro_domaci_mazlicky\" title=\"Krmivo pro dom\u00e1c\u00ed mazl\u00ed\u010dky\">Krmivo pro dom\u00e1c\u00ed mazl\u00ed\u010dky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pet-products-ad\/#Obecne_zbozi_pro_domaci_mazlicky\" title=\"Obecn\u00e9 zbo\u017e\u00ed pro dom\u00e1c\u00ed mazl\u00ed\u010dky\">Obecn\u00e9 zbo\u017e\u00ed pro dom\u00e1c\u00ed mazl\u00ed\u010dky<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pet-products-ad\/#Regulace_reklamnich_projevu_na_pet_produkty\" title=\"Regulace reklamn\u00edch projev\u016f na pet produkty\">Regulace reklamn\u00edch projev\u016f na pet produkty<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pet-products-ad\/#Definice_%E2%80%9Creklamy%E2%80%9D\" title=\"Definice &#8220;reklamy&#8221;\">Definice &#8220;reklamy&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pet-products-ad\/#Subjekty_regulovane_%E2%80%9Ereklamou%E2%80%9C\" title=\"Subjekty regulovan\u00e9 \u201ereklamou\u201c\">Subjekty regulovan\u00e9 \u201ereklamou\u201c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pet-products-ad\/#Jake_vyrazy_jsou_predmetem_regulace\" title=\"Jak\u00e9 v\u00fdrazy jsou p\u0159edm\u011btem regulace?\">Jak\u00e9 v\u00fdrazy jsou p\u0159edm\u011btem regulace?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pet-products-ad\/#Dulezita_regulace_v_ramci_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_Pharmaceuticals_and_Medical_Devices_Act\" title=\"D\u016fle\u017eit\u00e1 regulace v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act)\">D\u016fle\u017eit\u00e1 regulace v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pet-products-ad\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pet-products-ad\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravni_definice_zbozi_pro_domaci_mazlicky\"><\/span>Pr\u00e1vn\u00ed definice zbo\u017e\u00ed pro dom\u00e1c\u00ed mazl\u00ed\u010dky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed definice zbo\u017e\u00ed pro dom\u00e1c\u00ed mazl\u00ed\u010dky neexistuje, ale obecn\u011b se v\u00fdrobky ur\u010den\u00e9 pro dom\u00e1c\u00ed mazl\u00ed\u010dky naz\u00fdvaj\u00ed &#8220;zbo\u017e\u00ed pro dom\u00e1c\u00ed mazl\u00ed\u010dky&#8221; a lze je rozd\u011blit do dvou hlavn\u00edch kategori\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Krmivo_pro_domaci_mazlicky\"><\/span>Krmivo pro dom\u00e1c\u00ed mazl\u00ed\u010dky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Kompletn\u00ed v\u00fd\u017eiva (hlavn\u00ed j\u00eddlo)<\/li>\n\n\n\n<li>Obecn\u00e9 j\u00eddlo (p\u0159\u00edloha)<\/li>\n\n\n\n<li>Pamlsky, snacky, \u017ev\u00fdka\u010dky<\/li>\n\n\n\n<li>\u010cerstv\u00e9 maso<\/li>\n\n\n\n<li>Dopl\u0148ky stravy<\/li>\n\n\n\n<li>Miner\u00e1ln\u00ed voda<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obecne_zbozi_pro_domaci_mazlicky\"><\/span>Obecn\u00e9 zbo\u017e\u00ed pro dom\u00e1c\u00ed mazl\u00ed\u010dky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Toaletn\u00ed pot\u0159eby<\/li>\n\n\n\n<li>Spot\u0159ebn\u00ed zbo\u017e\u00ed (dopl\u0148ky, oble\u010den\u00ed, hra\u010dky, n\u00e1dob\u00ed atd.)<\/li>\n\n\n\n<li>Zbo\u017e\u00ed pro bydlen\u00ed<\/li>\n\n\n\n<li>Hygienick\u00e9 pot\u0159eby<\/li>\n\n\n\n<li>Kosmetick\u00e9 v\u00fdrobky (s v\u00fdjimkou l\u00e9\u010div pro zv\u00ed\u0159ata a l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f pro zv\u00ed\u0159ata)<\/li>\n<\/ul>\n\n\n\n<p>L\u00e9ky pro zv\u00ed\u0159ata pou\u017e\u00edvan\u00e9 k prevenci, l\u00e9\u010den\u00ed a diagnostice nemoc\u00ed zv\u00ed\u0159at jsou v \u0161irok\u00e9m smyslu zahrnuty do zbo\u017e\u00ed pro dom\u00e1c\u00ed mazl\u00ed\u010dky, ale z pr\u00e1vn\u00edho hlediska jsou od zbo\u017e\u00ed pro dom\u00e1c\u00ed mazl\u00ed\u010dky odli\u0161eny. Proto v reklam\u00e1ch na obecn\u00e9 zbo\u017e\u00ed pro dom\u00e1c\u00ed mazl\u00ed\u010dky nelze pou\u017e\u00edvat v\u00fdrazy, kter\u00e9 by mohly b\u00fdt zam\u011bn\u011bny s l\u00e9ky pro zv\u00ed\u0159ata.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/pet-products-ad-4.jpg\" alt=\"\" class=\"wp-image-43316\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_reklamnich_projevu_na_pet_produkty\"><\/span>Regulace reklamn\u00edch projev\u016f na pet produkty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i umis\u0165ov\u00e1n\u00ed reklamy na pet produkty je t\u0159eba vz\u00edt v \u00favahu, \u017ee v\u00fdrazy a obsah, kter\u00e9 lze pou\u017e\u00edt, se li\u0161\u00ed v z\u00e1vislosti na oblasti, do kter\u00e9 dan\u00fd produkt pat\u0159\u00ed. Je tedy nutn\u00e9 p\u0159edem zjistit, do kter\u00e9 z n\u00e1sleduj\u00edc\u00edch oblast\u00ed pl\u00e1novan\u00fd produkt pro reklamu spad\u00e1.<\/p>\n\n\n\n<ul>\n<li>L\u00e9ky pro zv\u00ed\u0159ata atd. (l\u00e9ky pro zv\u00ed\u0159ata, l\u00e9ky pro zv\u00ed\u0159ata mimo l\u00e9k\u00e1rny, zdravotnick\u00e9 prost\u0159edky pro zv\u00ed\u0159ata)<\/li>\n\n\n\n<li>Pet food ur\u010den\u00fd pro dietn\u00ed stravov\u00e1n\u00ed<\/li>\n\n\n\n<li>Pet food a obecn\u00e9 pet produkty mimo v\u00fd\u0161e uveden\u00e9<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definice_%E2%80%9Creklamy%E2%80%9D\"><\/span>Definice &#8220;reklamy&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklama je \u010dinnost, p\u0159i kter\u00e9 reklamn\u00ed subjekt \u0161iroce informuje spot\u0159ebitele o produktech nebo slu\u017eb\u00e1ch, a t\u00edm vzbuzuje jejich z\u00e1jem a podn\u011bcuje k n\u00e1kupu. Tento term\u00edn se tak\u00e9 vztahuje na m\u00e9dia a obsah pou\u017e\u00edvan\u00fd v reklam\u011b.<\/p>\n\n\n\n<p>V r\u00e1mci &#8220;Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Z\u00e1kon o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9\u010div, zdravotnick\u00fdch prost\u0159edk\u016f atd.)&#8221; se reklama na l\u00e9\u010diva a podobn\u00e9 produkty definuje jako takov\u00e1, kter\u00e1 spl\u0148uje v\u0161echny t\u0159i n\u00e1sleduj\u00edc\u00ed po\u017eadavky:<\/p>\n\n\n\n<ul>\n<li>Je jasn\u011b zam\u011b\u0159ena na p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f (zvy\u0161ov\u00e1n\u00ed jejich n\u00e1kupn\u00ed touhy).<\/li>\n\n\n\n<li>Je jasn\u011b uveden n\u00e1zev konkr\u00e9tn\u00edho l\u00e9\u010diva pro zv\u00ed\u0159ata nebo podobn\u00e9ho produktu.<\/li>\n\n\n\n<li>Je v takov\u00e9m stavu, \u017ee ho m\u016f\u017ee rozpoznat b\u011b\u017en\u00fd \u010dlov\u011bk.<\/li>\n<\/ul>\n\n\n\n<p>D\u00e1le je t\u0159eba poznamenat, \u017ee jak\u00e9koliv zobrazen\u00ed produktu, kter\u00e9 by mohlo v\u00e9st spot\u0159ebitele k omylu, \u017ee je v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e ve skute\u010dnosti, je pova\u017eov\u00e1no za neopr\u00e1vn\u011bn\u00e9 a je zak\u00e1z\u00e1no &#8220;Japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f&#8221;. V p\u0159\u00edpad\u011b internetov\u00e9ho nebo katalogov\u00e9ho prodeje existuj\u00ed tak\u00e9 regulace podle &#8220;Japonsk\u00e9ho z\u00e1kona o specifick\u00fdch obchodn\u00edch transakc\u00edch&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subjekty_regulovane_%E2%80%9Ereklamou%E2%80%9C\"><\/span>Subjekty regulovan\u00e9 \u201ereklamou\u201c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklamy na b\u011b\u017en\u00e9 zbo\u017e\u00ed a slu\u017eby jsou regulov\u00e1ny subjekty, kter\u00e9 prezentuj\u00ed \u201eobchod s v\u00fdrobky nebo slu\u017ebami, kter\u00e9 sami poskytuj\u00ed\u201c (v\u00fdrobci, velkoobchodn\u00edci, maloobchodn\u00edci atd., kte\u0159\u00ed jsou pova\u017eov\u00e1ni za poskytovatele dan\u00e9ho zbo\u017e\u00ed nebo slu\u017eby). Av\u0161ak m\u00e9dia, jako jsou reklamn\u00ed agentury, noviny, vydavatelstv\u00ed, vys\u00edlac\u00ed stanice atd., nejsou p\u0159edm\u011btem regulace, pokud se pod\u00edlej\u00ed na tvorb\u011b reklamy, ale neposkytuj\u00ed zbo\u017e\u00ed nebo slu\u017eby, kter\u00e9 jsou v reklam\u011b prezentov\u00e1ny.<\/p>\n\n\n\n<p>Na druhou stranu, v p\u0159\u00edpad\u011b regulace reklamy podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act), jsou c\u00edlem v\u0161echny subjekty, kter\u00e9 prov\u00e1d\u011bj\u00ed reklamu, bez ohledu na to, zda se jedn\u00e1 o pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby. To znamen\u00e1, \u017ee regulace se vztahuje nejen na v\u00fdrobce, ale tak\u00e9 na velkoobchodn\u00edky, reklamn\u00ed agentury a dokonce i na provozovatele affiliate marketingu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/pet-products-ad-2.jpg\" alt=\"\" class=\"wp-image-43314\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jake_vyrazy_jsou_predmetem_regulace\"><\/span>Jak\u00e9 v\u00fdrazy jsou p\u0159edm\u011btem regulace?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud nenazna\u010dujete nebo tvrd\u00edte zlep\u0161en\u00ed nebo pos\u00edlen\u00ed konkr\u00e9tn\u00edch \u010d\u00e1st\u00ed t\u011bla, nebudou v\u00fdroky jako &#8220;Obsahuje slo\u017eku XX pro zdrav\u00ed o\u010d\u00ed&#8221; pova\u017eov\u00e1ny za l\u00e9\u010div\u00e9 \u00fa\u010dinky, pokud neuv\u00e1d\u00edte v\u00fd\u017eivov\u00e9 dopl\u0148ky pro konkr\u00e9tn\u00ed \u010d\u00e1sti t\u011bla.<\/p>\n\n\n\n<p>Stejn\u011b tak, pokud jde o krmivo pro psy, ko\u010dky a dal\u0161\u00ed dom\u00e1c\u00ed zv\u00ed\u0159ata, kter\u00e9 bylo vyrobeno pro takzvanou &#8220;dietn\u00ed terapii&#8221; pro konkr\u00e9tn\u00ed nemoci atd., nebudou v\u00fdroky o mno\u017estv\u00ed a pom\u011bru v\u00fd\u017eivov\u00fdch slo\u017eek a o n\u00e1zvu nemoci nebo o struktu\u0159e nebo funkci t\u011bla zv\u00ed\u0159ete v ur\u010dit\u00e9m rozsahu pova\u017eov\u00e1ny za l\u00e9\u010div\u00e9 \u00fa\u010dinky.<\/p>\n\n\n\n<p>Av\u0161ak n\u00e1sleduj\u00edc\u00ed v\u00fdrazy mohou b\u00fdt pova\u017eov\u00e1ny za l\u00e9ky pro zv\u00ed\u0159ata atd., a proto je t\u0159eba b\u00fdt opatrn\u00fd p\u0159i jejich pou\u017e\u00edv\u00e1n\u00ed na b\u011b\u017en\u00fdch v\u00fdrobc\u00edch pro dom\u00e1c\u00ed zv\u00ed\u0159ata.<\/p>\n\n\n\n<p>(A) Pou\u017eit\u00ed v\u00fdrazu &#8220;p\u0159edepsan\u00e1 strava&#8221;, kter\u00fd znamen\u00e1 l\u00e9\u010div\u00fd v\u00fdraz.<\/p>\n\n\n\n<p>U krmiva pro psy, ko\u010dky a dal\u0161\u00ed dom\u00e1c\u00ed zv\u00ed\u0159ata, kter\u00e9 je ur\u010deno k pou\u017eit\u00ed jako dietn\u00ed terapie pro konkr\u00e9tn\u00ed nemoci atd., nebudou v ur\u010dit\u00e9m rozsahu pova\u017eov\u00e1ny za l\u00e9\u010div\u00e9 \u00fa\u010dinky. Proto je mo\u017en\u00e9 pou\u017e\u00edvat v\u00fdrazy jako &#8220;terapeutick\u00e1 strava&#8221;, &#8220;dietn\u00ed terapeutick\u00e1 strava&#8221;, &#8220;speci\u00e1ln\u00ed terapeutick\u00e1 strava&#8221; atd., ale &#8220;p\u0159edepsan\u00e1 strava&#8221; bude pova\u017eov\u00e1na za l\u00e9\u010div\u00fd v\u00fdraz.<\/p>\n\n\n\n<p>(B) Pou\u017eit\u00ed v\u00fdrazu, kter\u00fd znamen\u00e1 prevenci nebo l\u00e9\u010dbu nemoci<\/p>\n\n\n\n<p>P\u0159\u00edklady v\u00fdraz\u016f t\u00fdkaj\u00edc\u00edch se &#8220;prevence a l\u00e9\u010dby nemoc\u00ed&#8221;, kter\u00e9 jsou pova\u017eov\u00e1ny za l\u00e9\u010div\u00e9 \u00fa\u010dinky, jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>V\u00fdrazy, kter\u00e9 jsou pova\u017eov\u00e1ny za ur\u010den\u00e9 p\u0159edev\u0161\u00edm k l\u00e9\u010den\u00ed nemoc\u00ed zv\u00ed\u0159at (pro l\u00e9\u010den\u00ed XX nemoci, pro XX nemoci, obsahuje slo\u017eky \u00fa\u010dinn\u00e9 proti artritid\u011b, \u00fa\u010dinn\u00e9 proti z\u00e1n\u011btu d\u00fdchac\u00edch cest atd.)<\/li>\n\n\n\n<li>V\u00fdrazy, kter\u00e9 jsou pova\u017eov\u00e1ny za ur\u010den\u00e9 p\u0159edev\u0161\u00edm k prevenci nemoc\u00ed zv\u00ed\u0159at (pro prevenci XX nemoci, pro opat\u0159en\u00ed proti XX nemoci, doporu\u010den\u00e9 pro antibakteri\u00e1ln\u00ed \u010di\u0161t\u011bn\u00ed, obsahuje slo\u017eky, kter\u00e9 prevenci XX nemoci atd.)<\/li>\n\n\n\n<li>V\u00fdrazy, kter\u00e9 jsou pova\u017eov\u00e1ny za ur\u010den\u00e9 p\u0159edev\u0161\u00edm k ovlivn\u011bn\u00ed struktury t\u011bla zv\u00ed\u0159ete (slo\u017eka XX byla vyvinuta jako v\u00fdsledek l\u00e9ka\u0159sk\u00e9ho v\u00fdzkumu a dos\u00e1hla st\u00e1dia v\u00fdroby l\u00e9k\u016f, \u00fa\u010dinn\u00e9 pro pos\u00edlen\u00ed kloub\u016f atd.)<\/li>\n\n\n\n<li>V\u00fdrazy, kter\u00e9 jsou pova\u017eov\u00e1ny za ur\u010den\u00e9 p\u0159edev\u0161\u00edm k ovlivn\u011bn\u00ed funkce t\u011bla zv\u00ed\u0159ete (sn\u00ed\u017een\u00ed stresu, zlep\u0161en\u00ed imunity, pos\u00edlen\u00ed metabolismu, prodlou\u017een\u00ed \u017eivota, deodoriza\u010dn\u00ed \u00fa\u010dinek na zuby a d\u00e1sn\u011b atd.)<\/li>\n\n\n\n<li>V\u00fdrazy, kter\u00e9 nazna\u010duj\u00ed, \u017ee se jedn\u00e1 o l\u00e9k (vyvinut\u00fd na z\u00e1klad\u011b tradi\u010dn\u00edho \u010d\u00ednsk\u00e9ho l\u00e9ku XX, obsahuje zdravotn\u00ed byliny uzn\u00e1van\u00e9 v tradi\u010dn\u00ed v\u00fdchodn\u00ed medic\u00edn\u011b, pro veterin\u00e1rn\u00ed pou\u017eit\u00ed atd.)<\/li>\n\n\n\n<li>V\u00fdrazy, kter\u00e9 nazna\u010duj\u00ed, \u017ee se jedn\u00e1 o l\u00e9k, citov\u00e1n\u00edm nebo zve\u0159ejn\u011bn\u00edm \u010dl\u00e1nk\u016f z novin, \u010dasopis\u016f atd., vyj\u00e1d\u0159en\u00ed veterin\u00e1\u0159\u016f, v\u011bdc\u016f atd., teori\u00ed, zku\u0161enost\u00ed atd. (zku\u0161enosti chovatel\u016f &#8220;Kdy\u017e jsem dal XX, jeho zdravotn\u00ed stav se zlep\u0161il a je pln\u00fd energie&#8221; atd.)<\/li>\n<\/ul>\n\n\n\n<p>Pokud chcete v\u011bd\u011bt v\u00edce o regulaci reklamy na dopl\u0148ky stravy, pod\u00edvejte se na podrobn\u00fd popis n\u00ed\u017ee spolu s t\u00edmto \u010dl\u00e1nkem.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/supplement-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/supplement-advertisement[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dulezita_regulace_v_ramci_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_Pharmaceuticals_and_Medical_Devices_Act\"><\/span>D\u016fle\u017eit\u00e1 regulace v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je samoz\u0159ejm\u011b zak\u00e1z\u00e1no pou\u017e\u00edvat reklamn\u00ed vyj\u00e1d\u0159en\u00ed, kter\u00e1 by odpov\u00eddala l\u00e9\u010div\u016fm pro zv\u00ed\u0159ata, v p\u0159\u00edpad\u011b b\u011b\u017en\u00fdch v\u00fdrobk\u016f pro dom\u00e1c\u00ed mazl\u00ed\u010dky. Av\u0161ak i v p\u0159\u00edpad\u011b, \u017ee se jedn\u00e1 o l\u00e9\u010diva pro zv\u00ed\u0159ata, existuj\u00ed regulace podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch.<\/p>\n\n\n\n<p>Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed body pat\u0159\u00ed &#8220;p\u0159ehnan\u00e1 reklama atd.&#8221;, kter\u00e1 je stanovena v \u010dl\u00e1nku 66, a zakazuje n\u00e1sleduj\u00edc\u00ed t\u0159i \u010dinnosti:<\/p>\n\n\n\n<ul>\n<li>Zak\u00e1z\u00e1na je reklama, popis a \u0161\u00ed\u0159en\u00ed nepravdiv\u00fdch nebo p\u0159ehnan\u00fdch \u010dl\u00e1nk\u016f o n\u00e1zvu, v\u00fdrobn\u00edm postupu, \u00fa\u010dinnosti a v\u00fdkonnosti l\u00e9\u010div pro zv\u00ed\u0159ata.<\/li>\n\n\n\n<li>Zak\u00e1z\u00e1na je reklama, popis a \u0161\u00ed\u0159en\u00ed \u010dl\u00e1nk\u016f, kter\u00e9 by mohly v\u00e9st k nedorozum\u011bn\u00ed, \u017ee je zaru\u010deno l\u00e9ka\u0159em atd.<\/li>\n\n\n\n<li>Zak\u00e1z\u00e1no je pou\u017eit\u00ed dokument\u016f nebo obr\u00e1zk\u016f nazna\u010duj\u00edc\u00edch potrat nebo obsc\u00e9nnosti.<\/li>\n<\/ul>\n\n\n\n<p>Pokud chcete v\u011bd\u011bt v\u00edce o reklam\u011b na l\u00e9\u010div\u00e9 p\u0159\u00edpravky, pod\u00edvejte se na podrobn\u00fd popis n\u00ed\u017ee spolu s t\u00edmto \u010dl\u00e1nkem.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/quasi-drug-advertisement-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/quasi-drug-advertisement-guidelines[ja]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/pet-products-ad-3.jpg\" alt=\"\" class=\"wp-image-43315\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i umis\u0165ov\u00e1n\u00ed reklamy na v\u00fdrobky pro dom\u00e1c\u00ed mazl\u00ed\u010dky je t\u0159eba zjistit, zda se c\u00edlen\u00fd produkt \u0159ad\u00ed do kategorie &#8220;l\u00e9\u010div pro zv\u00ed\u0159ata&#8221;, &#8220;l\u00e9\u010div\u00e9 p\u0159\u00edpravky mimo l\u00e9k\u00e1rny pro zv\u00ed\u0159ata&#8221;, &#8220;zdravotnick\u00e9 prost\u0159edky pro zv\u00ed\u0159ata&#8221;, &#8220;dietn\u00ed krmivo&#8221; nebo &#8220;b\u011b\u017en\u00e9 v\u00fdrobky pro dom\u00e1c\u00ed mazl\u00ed\u010dky&#8221;. Mus\u00edte postupovat opatrn\u011b, abyste se nezapletli do \u017e\u00e1dn\u00e9ho z\u00e1kazu spojen\u00e9ho s t\u011bmito kategoriemi.<\/p>\n\n\n\n<p>Reklama na v\u00fdrobky pro dom\u00e1c\u00ed mazl\u00ed\u010dky je regulov\u00e1na n\u011bkolika z\u00e1kony, v\u010detn\u011b &#8220;japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch&#8221;, &#8220;japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen&#8221; a &#8220;japonsk\u00e9ho z\u00e1kona o specifick\u00e9m obchodn\u00edm obchod\u011b&#8221;. Proto doporu\u010dujeme, abyste p\u0159ed zah\u00e1jen\u00edm konzultovali s pr\u00e1vn\u00edkem, kter\u00fd m\u00e1 bohat\u00e9 odborn\u00e9 znalosti a zku\u0161enosti, m\u00edsto abyste se rozhodovali sami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolis je pr\u00e1vn\u00ed kancel\u00e1\u0159 s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V posledn\u00edch letech se st\u00e1le v\u00edce zvy\u0161uje pot\u0159eba pr\u00e1vn\u00ed kontroly reklamy na internetu. Na\u0161e kancel\u00e1\u0159 analyzuje pr\u00e1vn\u00ed rizika souvisej\u00edc\u00ed s ji\u017e zah\u00e1jen\u00fdmi nebo pl\u00e1novan\u00fdmi podnikatelsk\u00fdmi aktivitami na z\u00e1klad\u011b r\u016fzn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f a usiluje o jejich legalizaci bez zastaven\u00ed podnik\u00e1n\u00ed, pokud je to mo\u017en\u00e9. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/practices\/corporate[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trh s v\u00fdrobky pro dom\u00e1c\u00ed mazl\u00ed\u010dky se rok od roku roz\u0161i\u0159uje a v roce 2018 (Heisei 30) p\u0159ekro\u010dila ro\u010dn\u00ed hodnota z\u00e1silek 1,5 bilionu jen\u016f. Zejm\u00e9na krmivo pro dom\u00e1c\u00ed mazl\u00ed\u010dky tvo\u0159\u00ed v\u00edce ne\u017e 40% trhu, a pr [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61207"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61207"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61207\/revisions"}],"predecessor-version":[{"id":64056,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61207\/revisions\/64056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64055"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}