{"id":61208,"date":"2023-12-08T20:24:57","date_gmt":"2023-12-08T11:24:57","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61208"},"modified":"2024-03-29T15:49:36","modified_gmt":"2024-03-29T06:49:36","slug":"e-mail-newsletter-opt-in-procedure","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure","title":{"rendered":"Metoda opt-in procesu p\u0159i distribuci newsletteru"},"content":{"rendered":"\n<p>V oblasti e-mailov\u00e9ho marketingu byly d\u0159\u00edve st\u0159edobodem p\u0159\u00edm\u00e9 e-maily, ale s roz\u0161\u00ed\u0159en\u00edm internetu se zvy\u0161uje v\u00fdznam &#8220;e-mailov\u00fdch bulletin\u016f&#8221; (newsletter\u016f).<\/p>\n\n\n\n<p>Jednoduchost a rychlost odesl\u00e1n\u00ed newsletteru na jedno kliknut\u00ed u\u017eivatel\u016fm po cel\u00e9m sv\u011bt\u011b a n\u00edzk\u00e9 n\u00e1klady jsou velk\u00fdmi v\u00fdhodami newsletter\u016f.<\/p>\n\n\n\n<p>Av\u0161ak, pokud nebudete dodr\u017eovat p\u0159\u00edslu\u0161n\u00e9 z\u00e1kony a na\u0159\u00edzen\u00ed p\u0159i rozes\u00edl\u00e1n\u00ed newsletter\u016f, m\u016f\u017eete \u010delit trest\u016fm, jako je v\u011bzen\u00ed nebo pokuty.<\/p>\n\n\n\n<p>Mnoho lid\u00ed m\u00e1lo v\u00ed o velmi d\u016fle\u017eit\u00e9 &#8220;regulaci opt-in&#8221;, tak\u017ee tentokr\u00e1t vysv\u011btl\u00edme jednodu\u0161e &#8220;jak prov\u00e9st opt-in proces p\u0159i rozes\u00edl\u00e1n\u00ed newsletter\u016f&#8221;, co\u017e je nezbytn\u00e9 pro bezpe\u010dn\u00e9 rozes\u00edl\u00e1n\u00ed newsletter\u016f.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Co_je_regulace_Opt-in\" title=\"Co je regulace Opt-in\">Co je regulace Opt-in<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Konkretni_elektronicky_mail\" title=\"Konkr\u00e9tn\u00ed elektronick\u00fd mail\">Konkr\u00e9tn\u00ed elektronick\u00fd mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Tresty\" title=\"Tresty\">Tresty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Vyjimky_z_regulace_Opt-in\" title=\"V\u00fdjimky z regulace Opt-in\">V\u00fdjimky z regulace Opt-in<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Osoby_ktere_poskytly_svou_e-mailovou_adresu_pisemne\" title=\"Osoby, kter\u00e9 poskytly svou e-mailovou adresu p\u00edsemn\u011b\">Osoby, kter\u00e9 poskytly svou e-mailovou adresu p\u00edsemn\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Osoby_v_obchodnim_vztahu\" title=\"Osoby v obchodn\u00edm vztahu\">Osoby v obchodn\u00edm vztahu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Osoby_ktere_zverejnily_svou_e-mailovou_adresu\" title=\"Osoby, kter\u00e9 zve\u0159ejnily svou e-mailovou adresu\">Osoby, kter\u00e9 zve\u0159ejnily svou e-mailovou adresu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Jak_provest_opt-in_proces\" title=\"Jak prov\u00e9st opt-in proces\">Jak prov\u00e9st opt-in proces<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Jak_ziskat_%E2%80%98souhlas%E2%80%99\" title=\"Jak z\u00edskat &#8216;souhlas&#8217;\">Jak z\u00edskat &#8216;souhlas&#8217;<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Jak_zobrazit_pozadavek_na_%E2%80%98souhlas%E2%80%99\" title=\"Jak zobrazit po\u017eadavek na &#8216;souhlas&#8217;\">Jak zobrazit po\u017eadavek na &#8216;souhlas&#8217;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Doporuceni_pro_double_opt-in\" title=\"Doporu\u010den\u00ed pro double opt-in\">Doporu\u010den\u00ed pro double opt-in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Je_mozne_ziskat_%E2%80%98souhlas%E2%80%99_telefonicky\" title=\"Je mo\u017en\u00e9 z\u00edskat &#8216;souhlas&#8217; telefonicky?\">Je mo\u017en\u00e9 z\u00edskat &#8216;souhlas&#8217; telefonicky?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Povinnosti_odesilatele_newsletteru\" title=\"Povinnosti odes\u00edlatele newsletteru\">Povinnosti odes\u00edlatele newsletteru<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Zobrazeni_moznosti_odhlaseni_opt-out\" title=\"Zobrazen\u00ed mo\u017enosti odhl\u00e1\u0161en\u00ed (opt-out)\">Zobrazen\u00ed mo\u017enosti odhl\u00e1\u0161en\u00ed (opt-out)<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Doporuceni_pro_doplneni_zasad_ochrany_osobnich_udaju\" title=\"Doporu\u010den\u00ed pro dopln\u011bn\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f\">Doporu\u010den\u00ed pro dopln\u011bn\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Uchovavani_%E2%80%9Czaznamu_prokazujicich_souhlas%E2%80%9D\" title=\"Uchov\u00e1v\u00e1n\u00ed &#8220;z\u00e1znam\u016f prokazuj\u00edc\u00edch souhlas&#8221;\">Uchov\u00e1v\u00e1n\u00ed &#8220;z\u00e1znam\u016f prokazuj\u00edc\u00edch souhlas&#8221;<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Obsah_uchovavani\" title=\"Obsah uchov\u00e1v\u00e1n\u00ed\">Obsah uchov\u00e1v\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Doba_uchovavani\" title=\"Doba uchov\u00e1v\u00e1n\u00ed\">Doba uchov\u00e1v\u00e1n\u00ed<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/cs\/it\/e-mail-newsletter-opt-in-procedure\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_regulace_Opt-in\"><\/span>Co je regulace Opt-in<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;Opt-in&#8221; znamen\u00e1, \u017ee p\u0159\u00edjemce po\u017e\u00e1d\u00e1 odes\u00edlatele konkr\u00e9tn\u00edho elektronick\u00e9ho mailu o zasl\u00e1n\u00ed mailu nebo d\u00e1v\u00e1 &#8220;souhlas&#8221; k odesl\u00e1n\u00ed mailu. Z\u00e1kaz reklamn\u00edch e-mail\u016f odes\u00edlan\u00fdch p\u0159\u00edjemc\u016fm, kte\u0159\u00ed nevyj\u00e1d\u0159ili &#8220;souhlas&#8221;, se naz\u00fdv\u00e1 &#8220;regulace Opt-in&#8221;.<\/p>\n\n\n\n<p>Do zm\u011bny z\u00e1kona v roce 2008 (Gregorian calendar year) byla pou\u017e\u00edv\u00e1na metoda, kter\u00e1 zakazovala odes\u00edl\u00e1n\u00ed e-mail\u016f p\u0159\u00edjemc\u016fm, kte\u0159\u00ed odes\u00edlateli ozn\u00e1mili odm\u00edtnut\u00ed p\u0159\u00edjmu &#8220;Opt-out&#8221;, ale kv\u016fli n\u00e1r\u016fstu po\u010dtu byla zm\u011bn\u011bna na &#8220;Opt-in&#8221;.<\/p>\n\n\n\n<p>Z\u00e1kladem regulace Opt-in je \u010dl\u00e1nek 3 odstavec 1 z\u00e1kona o konkr\u00e9tn\u00edch elektronick\u00fdch mailech (japonsk\u00fd z\u00e1kon o spr\u00e1vn\u00e9m odes\u00edl\u00e1n\u00ed konkr\u00e9tn\u00edch elektronick\u00fdch mail\u016f).<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek 3 (Omezen\u00ed odes\u00edl\u00e1n\u00ed konkr\u00e9tn\u00edch elektronick\u00fdch mail\u016f)<br>Odes\u00edlatel nesm\u00ed odes\u00edlat konkr\u00e9tn\u00ed elektronick\u00e9 maily nikomu jin\u00e9mu ne\u017e osob\u00e1m uveden\u00fdm n\u00ed\u017ee.<br> 1.  Osoby, kter\u00e9 odes\u00edlateli nebo pov\u011b\u0159en\u00e9mu odes\u00edlateli (osoba, kter\u00e1 pov\u011b\u0159ila odesl\u00e1n\u00ed elektronick\u00e9ho mailu (omezeno na organizace s c\u00edlem zisku a jednotlivce provozuj\u00edc\u00ed podnik\u00e1n\u00ed). D\u00e1le jen stejn\u011b.) ozn\u00e1mily, \u017ee cht\u011bj\u00ed, aby byl odesl\u00e1n konkr\u00e9tn\u00ed elektronick\u00fd mail nebo \u017ee souhlas\u00ed s jeho odesl\u00e1n\u00edm<br> 2.  Krom\u011b osob uveden\u00fdch v p\u0159edchoz\u00edm bod\u011b, osoby, kter\u00e9 ozn\u00e1mily svou e-mailovou adresu odes\u00edlateli nebo pov\u011b\u0159en\u00e9mu odes\u00edlateli podle na\u0159\u00edzen\u00ed ministerstva vnitra a kabinetu<br> 3.  Krom\u011b osob uveden\u00fdch v p\u0159edchoz\u00edch dvou bodech, osoby, kter\u00e9 maj\u00ed obchodn\u00ed vztahy s osobami provozuj\u00edc\u00edmi podnik\u00e1n\u00ed souvisej\u00edc\u00ed s reklamou nebo propagac\u00ed prost\u0159ednictv\u00edm dan\u00e9ho konkr\u00e9tn\u00edho elektronick\u00e9ho mailu<br> 4. Krom\u011b osob uveden\u00fdch v p\u0159edchoz\u00edch t\u0159ech bodech, organizace nebo jednotlivci (omezeno na osoby provozuj\u00edc\u00ed podnik\u00e1n\u00ed), kte\u0159\u00ed zve\u0159ejnili svou e-mailovou adresu podle na\u0159\u00edzen\u00ed ministerstva vnitra a kabinetu<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konkretni_elektronicky_mail\"><\/span>Konkr\u00e9tn\u00ed elektronick\u00fd mail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Konkr\u00e9tn\u00ed elektronick\u00fd mail&#8221; je e-mail odeslan\u00fd odes\u00edlatelem (organizace nebo jednotlivec) s c\u00edlem zisku za \u00fa\u010delem reklamy nebo propagace, ale n\u00e1sleduj\u00edc\u00ed typy e-mail\u016f tak\u00e9 spadaj\u00ed do kategorie &#8220;e-mail\u016f odeslan\u00fdch za \u00fa\u010delem reklamy nebo propagace&#8221;.<\/p>\n\n\n\n<ul>\n<li>E-maily, jejich\u017e \u00fa\u010delem odesl\u00e1n\u00ed je p\u0159esm\u011brov\u00e1n\u00ed na webov\u00e9 str\u00e1nky, kter\u00e9 se sna\u017e\u00ed propagovat informace o slu\u017eb\u00e1ch nebo produktech pro podnik\u00e1n\u00ed<\/li>\n\n\n\n<li>E-maily, kter\u00e9 se sna\u017e\u00ed p\u0159esm\u011brovat na webov\u00e9 str\u00e1nky pro podnik\u00e1n\u00ed t\u00edm, \u017ee se vyd\u00e1vaj\u00ed za pozv\u00e1nky na soci\u00e1ln\u00ed s\u00edt\u011b, ozn\u00e1men\u00ed o v\u00fdh\u0159e v sout\u011b\u017ei, e-maily od p\u0159\u00e1tel nebo kontakty od ostatn\u00edch \u010dlen\u016f na str\u00e1nk\u00e1ch s \u010dlenstv\u00edm<\/li>\n<\/ul>\n\n\n\n<p>Av\u0161ak n\u00e1sleduj\u00edc\u00ed typy e-mail\u016f nespadaj\u00ed do kategorie &#8220;konkr\u00e9tn\u00ed elektronick\u00e9 maily&#8221;.<\/p>\n\n\n\n<ul>\n<li>E-maily, kter\u00e9 jsou ozn\u00e1men\u00edmi souvisej\u00edc\u00edmi s obchodn\u00edmi vztahy, jako jsou pokyny k obchodn\u00edm podm\u00ednk\u00e1m nebo ozn\u00e1men\u00ed o \u00fa\u010dtov\u00e1n\u00ed poplatk\u016f, kter\u00e9 neobsahuj\u00ed reklamn\u00ed nebo propaga\u010dn\u00ed obsah a nesna\u017e\u00ed se p\u0159esm\u011brovat na reklamn\u00ed nebo propaga\u010dn\u00ed webov\u00e9 str\u00e1nky<\/li>\n\n\n\n<li>E-maily, kter\u00e9 jsou pouze pozdravy na ur\u010ditou dobu a neobsahuj\u00ed reklamn\u00ed nebo propaga\u010dn\u00ed obsah a nesna\u017e\u00ed se p\u0159esm\u011brovat na reklamn\u00ed nebo propaga\u010dn\u00ed webov\u00e9 str\u00e1nky<\/li>\n\n\n\n<li>E-maily odeslan\u00e9 neziskov\u00fdmi organizacemi, jako jsou politick\u00e9 organizace, n\u00e1bo\u017eensk\u00e9 organizace, NPO, odbory atd.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tresty\"><\/span>Tresty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/05\/e-mail-newsletter-opt-in-procedure1.jpg\" alt=\"\" class=\"wp-image-32631\" \/><\/figure>\n\n\n\n<p>Pokud dojde k poru\u0161en\u00ed z\u00e1kona o konkr\u00e9tn\u00edch elektronick\u00fdch mailech, ministr vnitra a p\u0159edseda vl\u00e1dy mohou v\u016f\u010di odes\u00edlateli vyd\u00e1vat &#8220;p\u0159\u00edkazy k dodr\u017een\u00ed&#8221;, &#8220;p\u0159\u00edkazy k vylep\u0161en\u00ed&#8221; nebo &#8220;zru\u0161en\u00ed registrace&#8221;.<\/p>\n\n\n\n<p>Pokud byly odesl\u00e1ny e-maily s fale\u0161n\u00fdmi informacemi o odes\u00edlateli nebo pokud nebyly dodr\u017eeny r\u016fzn\u00e9 p\u0159\u00edkazy, m\u016f\u017ee b\u00fdt ulo\u017een trest odn\u011bt\u00ed svobody do jednoho roku nebo pokuta do v\u00fd\u0161e 1 milionu jen\u016f (v p\u0159\u00edpad\u011b pr\u00e1vnick\u00fdch osob, krom\u011b trest\u00e1n\u00ed pachatele, m\u016f\u017ee b\u00fdt pr\u00e1vnick\u00e9 osob\u011b ulo\u017eena pokuta do v\u00fd\u0161e 30 milion\u016f jen\u016f).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyjimky_z_regulace_Opt-in\"><\/span>V\u00fdjimky z regulace Opt-in<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Regulace Opt-in umo\u017e\u0148uje odes\u00edl\u00e1n\u00ed ur\u010dit\u00fdch elektronick\u00fdch zpr\u00e1v nejen v p\u0159\u00edpad\u011b, kdy p\u0159\u00edjemce vyj\u00e1d\u0159il sv\u016fj &#8216;souhlas&#8217; s odesl\u00e1n\u00edm, ale tak\u00e9 v n\u00e1sleduj\u00edc\u00edch p\u0159\u00edpadech.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Osoby_ktere_poskytly_svou_e-mailovou_adresu_pisemne\"><\/span>Osoby, kter\u00e9 poskytly svou e-mailovou adresu p\u00edsemn\u011b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud jste p\u0159edali &#8216;p\u00edsemn\u00fd&#8217; dokument, jako je vizitka, na kter\u00e9 je uvedena va\u0161e e-mailov\u00e1 adresa, je p\u0159edpokl\u00e1d\u00e1no, \u017ee ch\u00e1pete mo\u017enost odes\u00edl\u00e1n\u00ed e-mail\u016f od druh\u00e9 strany. Proto je mo\u017en\u00e9 odes\u00edlat ur\u010dit\u00e9 elektronick\u00e9 zpr\u00e1vy i bez &#8216;souhlasu&#8217; p\u0159\u00edjemce.<\/p>\n\n\n\n<p>D\u00e1le, i kdy\u017e nejde o &#8216;p\u00edsemn\u00fd&#8217; dokument, je mo\u017en\u00e9 odes\u00edlat ur\u010dit\u00e9 elektronick\u00e9 zpr\u00e1vy bez &#8216;souhlasu&#8217; p\u0159\u00edjemce, pokud jste poskytli svou e-mailovou adresu prost\u0159ednictv\u00edm webov\u00e9 str\u00e1nky nebo podobn\u011b, v n\u00e1sleduj\u00edc\u00edch p\u0159\u00edpadech:<\/p>\n\n\n\n<ul>\n<li>P\u0159i zve\u0159ej\u0148ov\u00e1n\u00ed reklamy v e-mailu t\u00fdkaj\u00edc\u00edm se d\u016fle\u017eit\u00fdch z\u00e1le\u017eitost\u00ed, jako je &#8216;uzav\u0159en\u00ed smlouvy&#8217;, &#8216;obsah smlouvy&#8217;, &#8216;potvrzen\u00ed objedn\u00e1vky&#8217;<\/li>\n\n\n\n<li>P\u0159i zve\u0159ej\u0148ov\u00e1n\u00ed reklamy v \u010d\u00e1sti e-mailu, jako je newsletter, kter\u00fd je odes\u00edl\u00e1n se &#8216;souhlasem&#8217; p\u0159\u00edjemce<\/li>\n\n\n\n<li>P\u0159i zve\u0159ej\u0148ov\u00e1n\u00ed reklamy jako podm\u00ednky pro bezplatn\u00e9 vyu\u017eit\u00ed e-mailov\u00e9 adresy, jako je freemail<\/li>\n<\/ul>\n\n\n\n<p>Pozor, online v\u00fdm\u011bna vizitek nen\u00ed pova\u017eov\u00e1na za &#8216;p\u00edsemn\u00fd&#8217; dokument, a proto podl\u00e9h\u00e1 regulaci Opt-in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Osoby_v_obchodnim_vztahu\"><\/span>Osoby v obchodn\u00edm vztahu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nap\u0159\u00edklad, pokud z\u00e1kazn\u00edk, kter\u00fd si otev\u0159el \u00fa\u010det u finan\u010dn\u00ed instituce, pokra\u010duje v jej\u00edm vyu\u017e\u00edv\u00e1n\u00ed, je pova\u017eov\u00e1n za to, \u017ee mezi finan\u010dn\u00ed instituc\u00ed a z\u00e1kazn\u00edkem existuje obchodn\u00ed vztah, a v tomto p\u0159\u00edpad\u011b se jedn\u00e1 o v\u00fdjimku z regulace Opt-in.<\/p>\n\n\n\n<p>Na druhou stranu, pokud jste nap\u0159\u00edklad pouze jednou nakoupili v internetov\u00e9m obchod\u011b, nelze \u0159\u00edci, \u017ee mezi internetov\u00fdm obchodem a z\u00e1kazn\u00edkem existuje trval\u00fd obchodn\u00ed vztah, a proto podl\u00e9h\u00e1te regulaci Opt-in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Osoby_ktere_zverejnily_svou_e-mailovou_adresu\"><\/span>Osoby, kter\u00e9 zve\u0159ejnily svou e-mailovou adresu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u00edlem zve\u0159ejn\u011bn\u00ed e-mailov\u00e9 adresy je p\u0159ij\u00edmat e-maily od t\u0159et\u00edch stran, tak\u017ee se p\u0159edpokl\u00e1d\u00e1, \u017ee odes\u00edl\u00e1n\u00ed ur\u010dit\u00fdch elektronick\u00fdch zpr\u00e1v je povoleno, a proto nejsou pova\u017eov\u00e1ny za p\u0159edm\u011bt regulace Opt-in. Nicm\u00e9n\u011b, pokud je zobrazeno, \u017ee odm\u00edt\u00e1te p\u0159ij\u00edmat ur\u010dit\u00e9 elektronick\u00e9 zpr\u00e1vy, st\u00e1v\u00e1te se p\u0159edm\u011btem regulace Opt-in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_provest_opt-in_proces\"><\/span>Jak prov\u00e9st opt-in proces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/05\/e-mail-newsletter-opt-in-procedure2.jpg\" alt=\"\" class=\"wp-image-32632\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_ziskat_%E2%80%98souhlas%E2%80%99\"><\/span>Jak z\u00edskat &#8216;souhlas&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00edm prvkem v opt-in regulaci je z\u00edsk\u00e1n\u00ed &#8216;souhlasu&#8217; od p\u0159\u00edjemce k odesl\u00e1n\u00ed konkr\u00e9tn\u00edho elektronick\u00e9ho mailu. Pro ur\u010den\u00ed, zda byl &#8216;souhlas&#8217; ud\u011blen, jsou pot\u0159eba n\u00e1sleduj\u00edc\u00ed krit\u00e9ria:<\/p>\n\n\n\n<ul>\n<li>P\u0159\u00edjemce je si v\u011bdom, \u017ee bude odesl\u00e1n &#8216;konkr\u00e9tn\u00ed elektronick\u00fd mail&#8217;<\/li>\n\n\n\n<li>Existuje &#8216;projev souhlasu&#8217; s t\u00edmto<\/li>\n<\/ul>\n\n\n\n<p>Aby bylo mo\u017en\u00e9 jasn\u011b z\u00edskat &#8216;souhlas&#8217;, je t\u0159eba, aby p\u0159\u00edjemce odpov\u011bd\u011bl na potvrzovac\u00ed e-mail nebo podobnou zpr\u00e1vu.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;P\u0159\u00edklad&gt;<br>\n&#8216;\u203bTento e-mail je odes\u00edl\u00e1n osob\u00e1m, kter\u00e9 se v minulosti z\u00fa\u010dastnily na\u0161ich semin\u00e1\u0159\u016f, kontaktovaly n\u00e1s atd. Pokud si p\u0159ejete dost\u00e1vat n\u00e1\u0161 newsletter s informacemi o na\u0161ich slu\u017eb\u00e1ch a produktech, odpov\u011bzte pros\u00edm na tento e-mail.&#8217;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_zobrazit_pozadavek_na_%E2%80%98souhlas%E2%80%99\"><\/span>Jak zobrazit po\u017eadavek na &#8216;souhlas&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>P\u0159i z\u00edsk\u00e1v\u00e1n\u00ed &#8216;souhlasu&#8217; mus\u00ed p\u0159\u00edjemce rozpoznat \u2460 odes\u00edlatele e-mailu a \u2461 skute\u010dnost, \u017ee bude odesl\u00e1n elektronick\u00fd mail obsahuj\u00edc\u00ed reklamu nebo propagaci. Doporu\u010den\u00e9 zp\u016fsoby zobrazen\u00ed t\u011bchto informac\u00ed jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Zv\u00fdrazn\u011bte text pomoc\u00ed &#8216;velikosti&#8217; nebo &#8216;barvy&#8217;<\/li>\n\n\n\n<li>Um\u00edst\u011bte informace &#8216;bl\u00edzko tla\u010d\u00edtka pro odesl\u00e1n\u00ed&#8217;<\/li>\n\n\n\n<li>Za\u0161krt\u00e1vac\u00ed pol\u00ed\u010dko &#8216;Chci dost\u00e1vat reklamn\u00ed e-maily&#8217; by m\u011blo b\u00fdt pr\u00e1zdn\u00e9 a p\u0159\u00edjemce by m\u011bl za\u0161krtnout pol\u00ed\u010dko s\u00e1m (v\u00fdchoz\u00ed nastaven\u00ed je vypnuto)<\/li>\n\n\n\n<li>Pokud je za\u0161krt\u00e1vac\u00ed pol\u00ed\u010dko &#8216;Chci dost\u00e1vat reklamn\u00ed e-maily&#8217; ji\u017e za\u0161krtnuto (v\u00fdchoz\u00ed nastaven\u00ed je zapnuto), ujist\u011bte se, \u017ee p\u0159\u00edjemce si je v\u011bdom za\u0161krtnut\u00ed, nap\u0159\u00edklad pomoc\u00ed barvy nebo podtr\u017een\u00ed<\/li>\n\n\n\n<li>Pokud bude odesl\u00e1n elektronick\u00fd mail obsahuj\u00edc\u00ed reklamu nebo propagaci od v\u00edce firem, uve\u010fte &#8216;obor&#8217;, &#8216;n\u00e1zev firmy&#8217;, &#8216;n\u00e1zev webu&#8217; atd. pro ka\u017edou z nich<\/li>\n<\/ul>\n\n\n\n<p>Doporu\u010dujeme tak\u00e9 zobrazit \u2460 skute\u010dnost, \u017ee p\u0159\u00edjemce souhlasil s odesl\u00e1n\u00edm konkr\u00e9tn\u00edho elektronick\u00e9ho mailu a \u2461 n\u00e1zev konkr\u00e9tn\u00edho elektronick\u00e9ho mailu na potvrzovac\u00ed str\u00e1nce nebo podobn\u011b, aby se zabr\u00e1nilo nespr\u00e1vn\u00e9mu &#8216;souhlasu&#8217; p\u0159\u00edjemce.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doporuceni_pro_double_opt-in\"><\/span>Doporu\u010den\u00ed pro double opt-in<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Double opt-in znamen\u00e1, \u017ee po &#8216;souhlasu&#8217; p\u0159\u00edjemce s odesl\u00e1n\u00edm elektronick\u00e9ho mailu se na e-mailovou adresu p\u0159\u00edjemce ode\u0161le potvrzovac\u00ed e-mail bez reklamy nebo propagace a &#8216;souhlas&#8217; s odesl\u00e1n\u00edm konkr\u00e9tn\u00edho elektronick\u00e9ho mailu se potvrd\u00ed odpov\u011bd\u00ed p\u0159\u00edjemce.<\/p>\n\n\n\n<p>Tato metoda je doporu\u010dov\u00e1na jako \u00fa\u010dinn\u00fd zp\u016fsob prevence neopr\u00e1vn\u011bn\u00e9ho pou\u017eit\u00ed e-mailov\u00fdch adres jin\u00fdch osob a prok\u00e1z\u00e1n\u00ed &#8216;souhlasu&#8217; p\u0159\u00edjemce.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Je_mozne_ziskat_%E2%80%98souhlas%E2%80%99_telefonicky\"><\/span>Je mo\u017en\u00e9 z\u00edskat &#8216;souhlas&#8217; telefonicky?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Podle z\u00e1kona nen\u00ed metoda z\u00edsk\u00e1n\u00ed souhlasu omezena, tak\u017ee je mo\u017en\u00e9 z\u00edskat souhlas telefonicky. Nicm\u00e9n\u011b, je povinn\u00e9 uchov\u00e1vat z\u00e1znamy prokazuj\u00edc\u00ed &#8216;souhlas&#8217;, v\u010detn\u011b &#8216;doby&#8217; a &#8216;zp\u016fsobu&#8217; z\u00edsk\u00e1n\u00ed souhlasu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Povinnosti_odesilatele_newsletteru\"><\/span>Povinnosti odes\u00edlatele newsletteru<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Odes\u00edlatel\u00e9 specifick\u00fdch elektronick\u00fdch e-mail\u016f, jako jsou newslettery, maj\u00ed krom\u011b z\u00edsk\u00e1n\u00ed &#8220;souhlasu&#8221; od p\u0159\u00edjemce n\u011bkolik dal\u0161\u00edch povinnost\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zobrazeni_moznosti_odhlaseni_opt-out\"><\/span>Zobrazen\u00ed mo\u017enosti odhl\u00e1\u0161en\u00ed (opt-out)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podle japonsk\u00e9ho z\u00e1kona o specifick\u00fdch elektronick\u00fdch e-mailech a jeho prov\u00e1d\u011bc\u00edch p\u0159edpis\u016f jsou pro specifick\u00e9 elektronick\u00e9 e-maily stanoveny n\u00e1sleduj\u00edc\u00ed povinnosti zobrazen\u00ed:<\/p>\n\n\n\n<ul>\n<li>Jm\u00e9no nebo n\u00e1zev osoby odpov\u011bdn\u00e9 za odesl\u00e1n\u00ed specifick\u00e9ho elektronick\u00e9ho e-mailu<\/li>\n\n\n\n<li>Adresa osoby odpov\u011bdn\u00e9 za odesl\u00e1n\u00ed<\/li>\n\n\n\n<li>Uveden\u00ed mo\u017enosti odhl\u00e1\u0161en\u00ed (opt-out)<\/li>\n\n\n\n<li>E-mailov\u00e1 adresa nebo adresa webov\u00e9 str\u00e1nky pro odhl\u00e1\u0161en\u00ed<\/li>\n\n\n\n<li>Telefonn\u00ed \u010d\u00edslo, e-mailov\u00e1 adresa nebo adresa webov\u00e9 str\u00e1nky pro st\u00ed\u017enosti a dotazy<\/li>\n<\/ul>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;P\u0159\u00edklad uveden\u00ed mo\u017enosti odhl\u00e1\u0161en\u00ed&gt;<br>\n&#8220;Distribuci m\u016f\u017eete kdykoli zastavit pomoc\u00ed odkazu na konci e-mailu.&#8221;<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;P\u0159\u00edklad zp\u016fsobu odhl\u00e1\u0161en\u00ed&gt;<br>\n&#8220;Pokud si p\u0159ejete zastavit distribuci, odhlaste se pros\u00edm pomoc\u00ed n\u00e1sleduj\u00edc\u00edho odkazu.&#8221;<br>\n&#8220;Zm\u011bna nebo zru\u0161en\u00ed slu\u017eby newsletteru je zde&#8221;<\/p>\n\n\n\n<p>Kl\u00ed\u010dem k odhl\u00e1\u0161en\u00ed je, aby p\u0159\u00edjemce mohl snadno rozpoznat &#8220;velikost&#8221;, &#8220;barvu&#8221; a &#8220;um\u00edst\u011bn\u00ed&#8221; textu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doporuceni_pro_doplneni_zasad_ochrany_osobnich_udaju\"><\/span>Doporu\u010den\u00ed pro dopln\u011bn\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Doporu\u010dujeme p\u0159idat ustanoven\u00ed o z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f t\u00fdkaj\u00edc\u00ed se &#8220;zve\u0159ejn\u011bn\u00ed&#8221;, &#8220;opravy&#8221; a &#8220;zastaven\u00ed pou\u017eit\u00ed&#8221; osobn\u00edch \u00fadaj\u016f p\u0159\u00edjemce, jako je e-mailov\u00e1 adresa, p\u0159ed zobrazen\u00edm &#8220;kontaktn\u00edch informac\u00ed&#8221; na webov\u00e9 str\u00e1nce.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;P\u0159\u00edklad&gt;<br>\n&#8220;Na\u0161e spole\u010dnost odpov\u00ed bez zbyte\u010dn\u00e9ho odkladu v souladu se z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f na \u017e\u00e1dosti o zve\u0159ejn\u011bn\u00ed, opravu, p\u0159id\u00e1n\u00ed, odstran\u011bn\u00ed, zastaven\u00ed pou\u017eit\u00ed, vymaz\u00e1n\u00ed atd. (d\u00e1le jen &#8220;zve\u0159ejn\u011bn\u00ed atd.&#8221;) osobn\u00edch \u00fadaj\u016f, kter\u00e9 m\u00e1me, po ov\u011b\u0159en\u00ed, \u017ee osoba, kter\u00e1 po\u017eaduje &#8220;zve\u0159ejn\u011bn\u00ed atd.&#8221;, je ta sam\u00e1 osoba.&#8221;<\/p>\n\n\n\n<p>Pokud chcete v\u011bd\u011bt v\u00edce o &#8220;kl\u00ed\u010dov\u00fdch bodech p\u0159i vytv\u00e1\u0159en\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f v souladu se z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f&#8221;, pod\u00edvejte se na n\u00e1sleduj\u00edc\u00ed detailn\u00ed popis spolu s t\u00edmto \u010dl\u00e1nkem.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/checkpoint-privacy-policy\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/checkpoint-privacy-policy[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uchovavani_%E2%80%9Czaznamu_prokazujicich_souhlas%E2%80%9D\"><\/span>Uchov\u00e1v\u00e1n\u00ed &#8220;z\u00e1znam\u016f prokazuj\u00edc\u00edch souhlas&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b regulace opt-in je pro ur\u010den\u00ed legality d\u016fle\u017eit\u00e1 existence p\u0159edchoz\u00edho &#8220;souhlasu&#8221; p\u0159\u00edjemce, a proto je v \u010dl\u00e1nku 3 odst. 2 japonsk\u00e9ho z\u00e1kona o specifick\u00fdch elektronick\u00fdch e-mailech stanovena povinnost uchov\u00e1vat &#8220;z\u00e1znamy prokazuj\u00edc\u00ed souhlas&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obsah_uchovavani\"><\/span>Obsah uchov\u00e1v\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Obsah &#8220;z\u00e1znam\u016f prokazuj\u00edc\u00edch souhlas&#8221; je n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Z\u00e1znamy ukazuj\u00edc\u00ed &#8220;e-mailovou adresu&#8221;, &#8220;\u010das&#8221; a &#8220;zp\u016fsob&#8221; z\u00edsk\u00e1n\u00ed souhlasu<\/li>\n\n\n\n<li>V p\u0159\u00edpad\u011b z\u00edsk\u00e1n\u00ed &#8220;souhlasu&#8221; prost\u0159ednictv\u00edm p\u00edsemn\u00e9 formy, e-mailu nebo webov\u00e9 str\u00e1nky, z\u00e1znamy standardn\u00edch \u010d\u00e1st\u00ed textu nebo struktury obrazovky prezentovan\u00e9 p\u0159\u00edjemci p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed &#8220;souhlasu&#8221;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doba_uchovavani\"><\/span>Doba uchov\u00e1v\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Doba uchov\u00e1v\u00e1n\u00ed je stanovena jako doba od ukon\u010den\u00ed odes\u00edl\u00e1n\u00ed specifick\u00fdch elektronick\u00fdch e-mail\u016f do uplynut\u00ed jednoho m\u011bs\u00edce. Av\u0161ak v p\u0159\u00edpad\u011b poru\u0161en\u00ed p\u0159\u00edslu\u0161n\u00fdch z\u00e1kon\u016f a na\u0159\u00edzen\u00ed a p\u0159ijet\u00ed opat\u0159en\u00ed se doba uchov\u00e1v\u00e1n\u00ed m\u011bn\u00ed podle posledn\u00edho dne odes\u00edl\u00e1n\u00ed, tak\u017ee je t\u0159eba b\u00fdt opatrn\u00fd.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V tomto \u010dl\u00e1nku jsme podrobn\u011b vysv\u011btlili, co je \u2460 Opt-in regulace, \u2461 v\u00fdjimky z Opt-in regulace, \u2462 postup Opt-in a \u2463 povinnosti odes\u00edlatele newsletteru, na z\u00e1klad\u011b &#8216;Japonsk\u00e9ho z\u00e1kona o specifick\u00fdch elektronick\u00fdch e-mailech&#8217; a souvisej\u00edc\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f.<\/p>\n\n\n\n<p>Ve skute\u010dn\u00e9m obchodn\u00edm prost\u0159ed\u00ed se mohou objevit p\u0159\u00edpady, kter\u00e9 nejsou pokryty obsahem tohoto \u010dl\u00e1nku.<\/p>\n\n\n\n<p>V takov\u00fdch p\u0159\u00edpadech doporu\u010dujeme konzultovat s pr\u00e1vn\u00edkem, kter\u00fd m\u00e1 bohat\u00e9 odborn\u00e9 znalosti a zku\u0161enosti, m\u00edsto toho, abyste se rozhodovali sami.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V oblasti e-mailov\u00e9ho marketingu byly d\u0159\u00edve st\u0159edobodem p\u0159\u00edm\u00e9 e-maily, ale s roz\u0161\u00ed\u0159en\u00edm internetu se zvy\u0161uje v\u00fdznam &#8220;e-mailov\u00fdch bulletin\u016f&#8221; (newsletter\u016f). Jednoduchost a rychlost odesl\u00e1n\u00ed  [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[19,51],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61208"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61208"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61208\/revisions"}],"predecessor-version":[{"id":63889,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61208\/revisions\/63889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63888"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}