{"id":61226,"date":"2023-12-08T20:24:57","date_gmt":"2023-12-08T11:24:57","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61226"},"modified":"2024-03-27T17:53:26","modified_gmt":"2024-03-27T08:53:26","slug":"medical-stealth-marketing-advertisement","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement","title":{"rendered":"Pr\u00e1vn\u00ed regulace reklamn\u00edch a propaga\u010dn\u00edch aktivit v oblasti l\u00e9ka\u0159stv\u00ed, jako jsou kmenov\u00e9 bu\u0148ky"},"content":{"rendered":"\n<p>V posledn\u00edch letech se s rozvojem internetu rychle roz\u0161\u00ed\u0159ily soci\u00e1ln\u00ed s\u00edt\u011b jako Twitter, Facebook, Instagram a LINE, a za\u010dalo b\u00fdt b\u011b\u017en\u00e9, \u017ee influenceri prov\u00e1d\u011bj\u00ed reklamn\u00ed a propaga\u010dn\u00ed aktivity na t\u011bchto soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n<p>Rovn\u011b\u017e se rychle roz\u0161\u00ed\u0159ily webov\u00e9 str\u00e1nky pro sd\u00edlen\u00ed vide\u00ed, jako je YouTube, a ka\u017ed\u00fd den se zde za\u010d\u00ednaj\u00ed objevovat videa r\u016fzn\u00fdch \u017e\u00e1nr\u016f.<\/p>\n\n\n\n<p>I na webov\u00fdch str\u00e1nk\u00e1ch pro sd\u00edlen\u00ed vide\u00ed se st\u00e1v\u00e1 \u010dast\u011bj\u0161\u00edm, \u017ee YouTuberi prov\u00e1d\u011bj\u00ed reklamn\u00ed a propaga\u010dn\u00ed aktivity prost\u0159ednictv\u00edm vide\u00ed.<\/p>\n\n\n\n<p>Probl\u00e9mem zde je, zda takzvan\u00fd &#8220;stealth marketing&#8221; (d\u00e1le jen &#8220;stema&#8221;), kdy influenceri a YouTuberi prov\u00e1d\u011bj\u00ed reklamn\u00ed a propaga\u010dn\u00ed aktivity na \u017e\u00e1dost spole\u010dnost\u00ed v\u00fdm\u011bnou za finan\u010dn\u00ed odm\u011bnu, ani\u017e by o tom informovali, nen\u00ed neleg\u00e1ln\u00ed?<\/p>\n\n\n\n<p>I kdy\u017e mluv\u00edme o stem\u011b, z\u00e1konod\u00e1rstv\u00ed se li\u0161\u00ed v z\u00e1vislosti na obsahu reklamn\u00edch a propaga\u010dn\u00edch aktivit, tak\u017ee v tomto \u010dl\u00e1nku vysv\u011btl\u00edme pr\u00e1vn\u00ed regulaci stem\u011b v oblasti zdravotnictv\u00ed.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement\/#Co_znamena_vyraz_%E2%80%9Cstema%E2%80%9D\" title=\" Co znamen\u00e1 v\u00fdraz &#8220;stema&#8221;? \"> Co znamen\u00e1 v\u00fdraz &#8220;stema&#8221;? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement\/#Jake_jsou_reklamni_aktivity_v_oblasti_zdravotnictvi\" title=\"Jak\u00e9 jsou reklamn\u00ed aktivity v oblasti zdravotnictv\u00ed?\">Jak\u00e9 jsou reklamn\u00ed aktivity v oblasti zdravotnictv\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement\/#Obecne_pravni_predpisy_tykajici_se_stealth_marketingu\" title=\"Obecn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy t\u00fdkaj\u00edc\u00ed se stealth marketingu\">Obecn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy t\u00fdkaj\u00edc\u00ed se stealth marketingu<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement\/#Co_je_to_Zakon_o_oznacovani_cen_a_darku\" title=\"Co je to Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f?\">Co je to Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement\/#O_specificke_pravni_regulaci_reklamnich_a_propagacnich_aktivit_jako_je_stemma_v_oblasti_zdravotnictvi\" title=\"O specifick\u00e9 pr\u00e1vn\u00ed regulaci reklamn\u00edch a propaga\u010dn\u00edch aktivit, jako je stemma, v oblasti zdravotnictv\u00ed\">O specifick\u00e9 pr\u00e1vn\u00ed regulaci reklamn\u00edch a propaga\u010dn\u00edch aktivit, jako je stemma, v oblasti zdravotnictv\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement\/#Ucel_zakona_o_lecivech_a_zdravotnickych_prostredcich\" title=\"\u00da\u010del z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\">\u00da\u010del z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement\/#Obsah_regulace_podle_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_Pharmaceuticals_and_Medical_Devices_Act\" title=\"Obsah regulace podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act)\">Obsah regulace podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act)<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement\/#Zakaz_prehnane_reklamy_atd\" title=\"Z\u00e1kaz p\u0159ehnan\u00e9 reklamy atd.\">Z\u00e1kaz p\u0159ehnan\u00e9 reklamy atd.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement\/#Zakaz_reklamy_na_leky_zdravotnicke_prostredky_a_produkty_regenerativni_mediciny_pred_schvalenim\" title=\"Z\u00e1kaz reklamy na l\u00e9ky, zdravotnick\u00e9 prost\u0159edky a produkty regenerativn\u00ed medic\u00edny p\u0159ed schv\u00e1len\u00edm\">Z\u00e1kaz reklamy na l\u00e9ky, zdravotnick\u00e9 prost\u0159edky a produkty regenerativn\u00ed medic\u00edny p\u0159ed schv\u00e1len\u00edm<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement\/#Tresty_za_poruseni_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_%E8%96%AC%E6%A9%9F%E6%B3%95\" title=\"Tresty za poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5)\">Tresty za poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/medical-stealth-marketing-advertisement\/#Shrnuti\" title=\" Shrnut\u00ed \"> Shrnut\u00ed <\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_znamena_vyraz_%E2%80%9Cstema%E2%80%9D\"><\/span> Co znamen\u00e1 v\u00fdraz &#8220;stema&#8221;? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> Mnoho lid\u00ed u\u017e sly\u0161elo slovo &#8220;stema&#8221;, ale zd\u00e1 se, \u017ee ne v\u0161ichni p\u0159esn\u011b ch\u00e1pou jeho v\u00fdznam. <\/p>\n\n\n\n<p> &#8220;Stema&#8221; je zkratkou pro stealth marketing (stealth marketing), co\u017e znamen\u00e1 reklamu, kter\u00e1 je tak skryt\u00e1, \u017ee spot\u0159ebitel\u00e9 si neuv\u011bdom\u00ed, \u017ee jde o reklamu. <\/p>\n\n\n\n<p> Slovo &#8220;stealth&#8221; znamen\u00e1 tajnost, utajen\u00ed, skr\u00fdv\u00e1n\u00ed atd., a proto\u017ee se reklama nebo propagace prov\u00e1d\u00ed tak, \u017ee se skr\u00fdv\u00e1 p\u0159ed spot\u0159ebiteli, naz\u00fdv\u00e1 se to stealth marketing. <\/p>\n\n\n\n<p> Tak\u00e9 se m\u016f\u017ee vyskytnout v kombinaci se slovem &#8220;undercover&#8221;, kter\u00e9 m\u00e1 podobn\u00fd v\u00fdznam jako &#8220;stealth&#8221;, a m\u016f\u017ee se naz\u00fdvat undercover marketing (Undercover Marketing). <\/p>\n\n\n\n<p> Term\u00edn &#8220;stema&#8221; m\u016f\u017ee b\u00fdt pou\u017eit ve dvou v\u00fdznamech: <\/p>\n\n\n\n<ol>\n<li> &#8220;Maskovac\u00ed typ&#8221;, kdy podnikatel nebo n\u011bkdo, kdo dostal od podnikatele finan\u010dn\u00ed odm\u011bnu, p\u0159edst\u00edr\u00e1, \u017ee je nez\u00e1visl\u00fd t\u0159et\u00ed subjekt a p\u0159isp\u00edv\u00e1 na str\u00e1nky s recenzemi, p\u0159esto\u017ee je to podnikatel nebo n\u011bkdo, kdo dostal od podnikatele finan\u010dn\u00ed odm\u011bnu. <\/li>\n\n\n\n<li> &#8220;Typ tajn\u00e9ho poskytov\u00e1n\u00ed v\u00fdhod&#8221;, kdy podnikatel poskytuje t\u0159et\u00ed stran\u011b finan\u010dn\u00ed v\u00fdhody a nech\u00e1v\u00e1 ji prov\u00e1d\u011bt reklamu nebo propagaci produkt\u016f nebo aplikac\u00ed, ani\u017e by tuto skute\u010dnost zve\u0159ejnil. <\/li>\n<\/ol>\n\n\n\n<p> Ve vztahu k influencer\u016fm nebo YouTuber\u016fm je hlavn\u00edm probl\u00e9mem &#8220;stema&#8221; ve v\u00fdznamu 2., tak\u017ee n\u00ed\u017ee vysv\u011btl\u00edme &#8220;stema&#8221; s ohledem na v\u00fdznam 2. <\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/youtuber-vtuber\/stealth-marketing-youtuber\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/youtuber-vtuber\/stealth-marketing-youtuber[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jake_jsou_reklamni_aktivity_v_oblasti_zdravotnictvi\"><\/span>Jak\u00e9 jsou reklamn\u00ed aktivity v oblasti zdravotnictv\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/05\/618-1024x796.jpg\" alt=\"\" class=\"wp-image-10005\" \/><\/figure>\n\n\n\n<p>Co konkr\u00e9tn\u011b znamenaj\u00ed reklamn\u00ed aktivity v oblasti zdravotnictv\u00ed?<\/p>\n\n\n\n<p>P\u0159i zm\u00ednce o reklamn\u00edch aktivit\u00e1ch v oblasti zdravotnictv\u00ed si mnoho lid\u00ed p\u0159edstav\u00ed nap\u0159\u00edklad p\u0159edstaven\u00ed konkr\u00e9tn\u00ed l\u00e9ka\u0159sk\u00e9 praxe nebo l\u00e9k\u016f.<\/p>\n\n\n\n<p>Reklamn\u00ed aktivity t\u00fdkaj\u00edc\u00ed se l\u00e9ka\u0159sk\u00fdch prax\u00ed a l\u00e9k\u016f jsou \u010dasto spojeny s pr\u00e1vn\u00edmi regulacemi, jako je japonsk\u00fd z\u00e1kon o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9\u010div, zdravotnick\u00fdch prost\u0159edk\u016f atd. (d\u00e1le jen &#8220;Farmaceutick\u00fd a zdravotnick\u00fd z\u00e1kon&#8221;).<\/p>\n\n\n\n<p>Av\u0161ak, rozsah reklamn\u00edch aktivit v oblasti zdravotnictv\u00ed je p\u0159ekvapiv\u011b \u0161irok\u00fd a zahrnuje tak\u00e9 reklamn\u00ed aktivity t\u00fdkaj\u00edc\u00ed se kosmetiky, zdravotnick\u00fdch prost\u0159edk\u016f, za\u0159\u00edzen\u00ed pro zdrav\u00ed a kr\u00e1su a zdravotn\u00edch potravin.<\/p>\n\n\n\n<p>Je tedy nutn\u00e9 b\u00fdt opatrn\u00fd, abyste se nedomn\u00edvali, \u017ee va\u0161e reklamn\u00ed aktivity nesouvisej\u00ed s oblast\u00ed zdravotnictv\u00ed a nevystavovali se tak riziku necht\u011bn\u00e9ho poru\u0161en\u00ed Farmaceutick\u00e9ho a zdravotnick\u00e9ho z\u00e1kona.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obecne_pravni_predpisy_tykajici_se_stealth_marketingu\"><\/span>Obecn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy t\u00fdkaj\u00edc\u00ed se stealth marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Obecn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy t\u00fdkaj\u00edc\u00ed se stealth marketingu zahrnuj\u00ed regulaci podle japonsk\u00e9ho z\u00e1kona o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed a nespravedliv\u00fdch obchodn\u00edch praktik (d\u00e1le jen &#8220;Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f&#8221;).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_Zakon_o_oznacovani_cen_a_darku\"><\/span>Co je to Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f je z\u00e1kon, jeho\u017e c\u00edlem je chr\u00e1nit prost\u0159ed\u00ed, ve kter\u00e9m mohou spot\u0159ebitel\u00e9 samostatn\u011b a rozumn\u011b vyb\u00edrat kvalitn\u00ed zbo\u017e\u00ed a slu\u017eby. Toho dosahuje p\u0159\u00edsnou regulac\u00ed fale\u0161n\u00e9ho ozna\u010dov\u00e1n\u00ed kvality, obsahu, ceny atd. zbo\u017e\u00ed a slu\u017eeb a omezen\u00edm maxim\u00e1ln\u00ed hodnoty d\u00e1rk\u016f, aby se zabr\u00e1nilo poskytov\u00e1n\u00ed nadm\u011brn\u00fdch d\u00e1rk\u016f.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f, probl\u00e9mem je vztah mezi nespr\u00e1vn\u00fdm ozna\u010den\u00edm kvality (\u010dl\u00e1nek 5, odstavec 1, Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f) a nespr\u00e1vn\u00fdm ozna\u010den\u00edm v\u00fdhod (\u010dl\u00e1nek 5, odstavec 2, Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f). Pro v\u00edce informac\u00ed o obecn\u00fdch pr\u00e1vn\u00edch p\u0159edpisech t\u00fdkaj\u00edc\u00edch se stealth marketingu, v\u010detn\u011b Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f, se pod\u00edvejte na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/stealth-marketing-youtuber\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/stealth-marketing-youtuber[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_specificke_pravni_regulaci_reklamnich_a_propagacnich_aktivit_jako_je_stemma_v_oblasti_zdravotnictvi\"><\/span>O specifick\u00e9 pr\u00e1vn\u00ed regulaci reklamn\u00edch a propaga\u010dn\u00edch aktivit, jako je stemma, v oblasti zdravotnictv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Co se t\u00fd\u010de pr\u00e1vn\u00ed regulace reklamn\u00edch a propaga\u010dn\u00edch aktivit, jako je stemma, v oblasti zdravotnictv\u00ed, hlavn\u00edm probl\u00e9mem je vztah k Japonsk\u00e9mu z\u00e1konu o l\u00e9\u010divech a zdravotnick\u00fdch p\u0159\u00edstroj\u00edch (Pharmaceuticals and Medical Devices Act).<\/p>\n\n\n\n<p>N\u00e1sledn\u011b vysv\u011btl\u00edme pr\u00e1vn\u00ed regulaci podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch p\u0159\u00edstroj\u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ucel_zakona_o_lecivech_a_zdravotnickych_prostredcich\"><\/span>\u00da\u010del z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pro jak\u00fd \u00fa\u010del byl vlastn\u011b z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch p\u0159ijat?<\/p>\n\n\n\n<p>\u00da\u010del z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch je stanoven v \u00a7 1 tohoto z\u00e1kona.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(\u00da\u010del)<\/p>\n\n\n\n<p>\u00a7 1 Tento z\u00e1kon m\u00e1 za c\u00edl zajistit kvalitu, \u00fa\u010dinnost a bezpe\u010dnost l\u00e9\u010div, l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f mimo l\u00e9k\u00e1rny, kosmetiky, zdravotnick\u00fdch prost\u0159edk\u016f a produkt\u016f regenerativn\u00ed medic\u00edny (d\u00e1le jen &#8220;l\u00e9\u010diva atd.&#8221;) a zabr\u00e1nit vzniku a \u0161\u00ed\u0159en\u00ed zdravotn\u00edch rizik spojen\u00fdch s jejich pou\u017eit\u00edm. Krom\u011b toho, tento z\u00e1kon stanov\u00ed opat\u0159en\u00ed t\u00fdkaj\u00edc\u00ed se regulace ur\u010dit\u00fdch l\u00e9\u010div a podporuje v\u00fdzkum a v\u00fdvoj l\u00e9\u010div, zdravotnick\u00fdch prost\u0159edk\u016f a produkt\u016f regenerativn\u00ed medic\u00edny, kter\u00e9 jsou zvl\u00e1\u0161t\u011b pot\u0159ebn\u00e9 v medic\u00edn\u011b, s c\u00edlem zlep\u0161it ve\u0159ejn\u00e9 zdrav\u00ed.<\/p>\n<cite> \u00a7 1 z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch <\/cite><\/blockquote>\n\n\n\n<p>Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch m\u00e1 za c\u00edl zajistit kvalitu, \u00fa\u010dinnost a bezpe\u010dnost l\u00e9\u010div, l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f mimo l\u00e9k\u00e1rny a kosmetiky atd., a zabr\u00e1nit vzniku a \u0161\u00ed\u0159en\u00ed zdravotn\u00edch rizik spojen\u00fdch s jejich pou\u017eit\u00edm.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud l\u00e9k, kter\u00fd je na prodej, nem\u00e1 \u017e\u00e1dn\u00fd \u00fa\u010dinek, nem\u00e1 to smysl. Rovn\u011b\u017e je t\u0159eba zabr\u00e1nit situac\u00edm, kdy by u\u017eit\u00ed l\u00e9ku mohlo zp\u016fsobit v\u00e1\u017en\u00e9 zdravotn\u00ed probl\u00e9my.<\/p>\n\n\n\n<p>Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch je, jednodu\u0161e \u0159e\u010deno, z\u00e1konem, jeho\u017e c\u00edlem je poskytnout lidem l\u00e9\u010diva atd., kter\u00e9 jsou bezpe\u010dn\u00e9 a jejich\u017e \u00fa\u010dinnost je \u0159\u00e1dn\u011b prok\u00e1z\u00e1na.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obsah_regulace_podle_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_Pharmaceuticals_and_Medical_Devices_Act\"><\/span>Obsah regulace podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00ed\u017ee vysv\u011btlujeme, jak\u00e9 regulace jsou stanoveny v Japonsk\u00e9m z\u00e1kon\u011b o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act) pro reklamn\u00ed a propaga\u010dn\u00ed aktivity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakaz_prehnane_reklamy_atd\"><\/span>Z\u00e1kaz p\u0159ehnan\u00e9 reklamy atd.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act) zakazuje v \u010dl\u00e1nku 66 prov\u00e1d\u011bn\u00ed p\u0159ehnan\u00e9 reklamy atd.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(P\u0159ehnan\u00e1 reklama atd.)<\/p>\n\n\n\n<p>\u010cl\u00e1nek 66 Nikdo nesm\u00ed inzerovat, popisovat nebo \u0161\u00ed\u0159it nepravdiv\u00e9 nebo p\u0159ehnan\u00e9 informace o n\u00e1zvu, v\u00fdrobn\u00edm postupu, \u00fa\u010dinnosti, \u00fa\u010dinc\u00edch nebo vlastnostech l\u00e9k\u016f, l\u00e9k\u016f mimo l\u00e9k\u00e1rny, kosmetiky, zdravotnick\u00fdch prost\u0159edk\u016f nebo produkt\u016f regenerativn\u00ed medic\u00edny, a\u0165 u\u017e jsou tyto informace explicitn\u00ed nebo implicitn\u00ed.<\/p>\n\n\n\n<p>2. Inzerov\u00e1n\u00ed, popisov\u00e1n\u00ed nebo \u0161\u00ed\u0159en\u00ed informac\u00ed o \u00fa\u010dinnosti, \u00fa\u010dinc\u00edch nebo vlastnostech l\u00e9k\u016f, l\u00e9k\u016f mimo l\u00e9k\u00e1rny, kosmetiky, zdravotnick\u00fdch prost\u0159edk\u016f nebo produkt\u016f regenerativn\u00ed medic\u00edny, kter\u00e9 by mohly b\u00fdt ch\u00e1p\u00e1ny jako garantovan\u00e9 l\u00e9ka\u0159em nebo jinou osobou, se pova\u017euje za poru\u0161en\u00ed p\u0159edchoz\u00edho odstavce.<\/p>\n\n\n\n<p>3. Nikdo nesm\u00ed nazna\u010dovat potrat nebo pou\u017e\u00edvat obsc\u00e9nn\u00ed dokumenty nebo obr\u00e1zky v souvislosti s l\u00e9ky, l\u00e9ky mimo l\u00e9k\u00e1rny, kosmetikou, zdravotnick\u00fdmi prost\u0159edky nebo produkty regenerativn\u00ed medic\u00edny.<\/p>\n<cite> <br>\u010cl\u00e1nek 66 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act) <\/cite><\/blockquote>\n\n\n\n<p>Nap\u0159\u00edklad, pokud influencer nebo YouTuber prov\u00e1d\u00ed reklamu nebo \u010dl\u00e1nek, kter\u00fd by mohl b\u00fdt ch\u00e1p\u00e1n jako nepravdiv\u00fd nebo p\u0159ehnan\u00fd ohledn\u011b \u00fa\u010dinnosti nebo \u00fa\u010dink\u016f l\u00e9k\u016f, l\u00e9k\u016f mimo l\u00e9k\u00e1rny a kosmetiky atd., nebo jako garantovan\u00fd l\u00e9ka\u0159em nebo jinou osobou, je velmi pravd\u011bpodobn\u00e9, \u017ee by to bylo v rozporu s \u010dl\u00e1nkem 66 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakaz_reklamy_na_leky_zdravotnicke_prostredky_a_produkty_regenerativni_mediciny_pred_schvalenim\"><\/span>Z\u00e1kaz reklamy na l\u00e9ky, zdravotnick\u00e9 prost\u0159edky a produkty regenerativn\u00ed medic\u00edny p\u0159ed schv\u00e1len\u00edm<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act) zakazuje v \u010dl\u00e1nku 68 reklamu na l\u00e9ky, zdravotnick\u00e9 prost\u0159edky a produkty regenerativn\u00ed medic\u00edny p\u0159ed jejich schv\u00e1len\u00edm.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(Z\u00e1kaz reklamy na l\u00e9ky, zdravotnick\u00e9 prost\u0159edky a produkty regenerativn\u00ed medic\u00edny p\u0159ed schv\u00e1len\u00edm)<\/p>\n\n\n\n<p>\u010cl\u00e1nek 68 Nikdo nesm\u00ed inzerovat n\u00e1zev, v\u00fdrobn\u00ed postup, \u00fa\u010dinnost, \u00fa\u010dinky nebo vlastnosti l\u00e9k\u016f, zdravotnick\u00fdch prost\u0159edk\u016f nebo produkt\u016f regenerativn\u00ed medic\u00edny, kter\u00e9 jsou uvedeny v \u010dl\u00e1nku 14 odstavec 1, \u010dl\u00e1nku 23-2-5 odstavec 1 nebo \u010dl\u00e1nku 23-2-23 odstavec 1 a kter\u00e9 je\u0161t\u011b neobdr\u017eely schv\u00e1len\u00ed nebo certifikaci podle \u010dl\u00e1nku 14 odstavec 1, \u010dl\u00e1nku 19-2 odstavec 1, \u010dl\u00e1nku 23-2-5 odstavec 1, \u010dl\u00e1nku 23-2-17 odstavec 1, \u010dl\u00e1nku 23-25 odstavec 1 nebo \u010dl\u00e1nku 23-37 odstavec 1.<\/p>\n<cite> \u010cl\u00e1nek 68 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act) <\/cite><\/blockquote>\n\n\n\n<p>V souvislosti s koronavirem se l\u00e9ky jako Avigan nebo Remdesivir, kter\u00e9 je\u0161t\u011b nebyly schv\u00e1leny, dostaly do pop\u0159ed\u00ed z\u00e1jmu. Nicm\u00e9n\u011b, \u010dl\u00e1nek 68 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act) zakazuje reklamu na \u00fa\u010dinnost nebo \u00fa\u010dinky l\u00e9k\u016f atd., kter\u00e9 je\u0161t\u011b neobdr\u017eely schv\u00e1len\u00ed nebo certifikaci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tresty_za_poruseni_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_%E8%96%AC%E6%A9%9F%E6%B3%95\"><\/span>Tresty za poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee dojde k poru\u0161en\u00ed ustanoven\u00ed \u010dl\u00e1nku 66 odstavec 1 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5), m\u016f\u017ee b\u00fdt podle \u010dl\u00e1nku 85 tohoto z\u00e1kona ulo\u017een trest odn\u011bt\u00ed svobody na dobu do dvou let nebo pokuta do v\u00fd\u0161e 2 milion\u016f jen\u016f, p\u0159\u00edpadn\u011b oboj\u00ed.<\/p>\n\n\n\n<p>V\u0161ak tresty stanoven\u00e9 v sou\u010dasn\u00e9m \u010dl\u00e1nku 85 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5) byly pova\u017eov\u00e1ny za p\u0159\u00edli\u0161 m\u00edrn\u00e9, co\u017e vedlo k situaci, kdy nebylo mo\u017en\u00e9 zabr\u00e1nit fale\u0161n\u00e9 a p\u0159ehnan\u00e9 reklam\u011b.<\/p>\n\n\n\n<p>Proto byl tento z\u00e1kon revidov\u00e1n v prosinci prvn\u00edho roku \u00e9ry Reiwa (2019) a nov\u011b upraven\u00fd z\u00e1kon vstoupil v platnost 1. srpna t\u0159et\u00edho roku \u00e9ry Reiwa (2021).<\/p>\n\n\n\n<p>V \u010dl\u00e1nku 75-5-2 nov\u011b upraven\u00e9ho Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5) jsou tresty stanoveny n\u00e1sledovn\u011b:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(Na\u0159\u00edzen\u00ed o zaplacen\u00ed pokuty)<\/p>\n\n\n\n<p>\u010cl\u00e1nek 75-5-2: Pokud dojde k poru\u0161en\u00ed ustanoven\u00ed \u010dl\u00e1nku 66 odstavec 1 (d\u00e1le jen &#8220;\u010dinnost podl\u00e9haj\u00edc\u00ed pokut\u011b&#8221;), ministr zdravotnictv\u00ed a soci\u00e1ln\u00edch v\u011bc\u00ed m\u016f\u017ee na\u0159\u00eddit, aby osoba, kter\u00e1 takovou \u010dinnost provedla (d\u00e1le jen &#8220;osoba podl\u00e9haj\u00edc\u00ed pokut\u011b&#8221;), zaplatila pokutu ve v\u00fd\u0161i odpov\u00eddaj\u00edc\u00ed 4,5% z celkov\u00e9 \u010d\u00e1stky ceny l\u00e9k\u016f atd. souvisej\u00edc\u00edch s \u010dinnost\u00ed podl\u00e9haj\u00edc\u00ed pokut\u011b, kterou tato osoba obchodovala b\u011bhem obdob\u00ed podl\u00e9haj\u00edc\u00edho pokut\u011b, do st\u00e1tn\u00ed pokladny.<\/p>\n\n\n\n<p>2. &#8220;Obdob\u00ed podl\u00e9haj\u00edc\u00ed pokut\u011b&#8221; se vztahuje na obdob\u00ed, kdy byla provedena \u010dinnost podl\u00e9haj\u00edc\u00ed pokut\u011b (v\u010detn\u011b obdob\u00ed od dne, kdy byla tato \u010dinnost ukon\u010dena, do dne, kdy uplynulo \u0161est m\u011bs\u00edc\u016f od tohoto dne).<\/p>\n\n\n\n<p>3. Bez ohledu na ustanoven\u00ed odstavce 1, ministr zdravotnictv\u00ed a soci\u00e1ln\u00edch v\u011bc\u00ed m\u016f\u017ee v n\u00e1sleduj\u00edc\u00edch p\u0159\u00edpadech rozhodnout, \u017ee nebude na\u0159\u00edzeno zaplacen\u00ed pokuty osob\u011b podl\u00e9haj\u00edc\u00ed pokut\u011b.<\/p>\n\n\n\n<p>\u3000a. V p\u0159\u00edpad\u011b, \u017ee je vyd\u00e1n p\u0159\u00edkaz podle \u010dl\u00e1nku 72-4 odstavec 1 nebo \u010dl\u00e1nku 72-5 odstavec 1 (pouze v p\u0159\u00edpadech, kdy se o\u010dek\u00e1v\u00e1, \u017ee dopad na vznik nebo \u0161\u00ed\u0159en\u00ed zdravotn\u00edch rizik bude mal\u00fd.)<\/p>\n\n\n\n<p>\u3000b. V p\u0159\u00edpad\u011b, \u017ee je provedeno rozhodnut\u00ed podle \u010dl\u00e1nku 75 odstavec 1 nebo \u010dl\u00e1nku 75-2 odstavec 1<\/p>\n\n\n\n<p>4. Pokud je \u010d\u00e1stka pokuty vypo\u010dten\u00e1 podle odstavce 1 ni\u017e\u0161\u00ed ne\u017e 2,25 milionu jen\u016f, nem\u016f\u017ee b\u00fdt na\u0159\u00edzeno zaplacen\u00ed pokuty.<\/p>\n<cite> <br>\u010cl\u00e1nek 75-5-2 nov\u011b upraven\u00e9ho Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5) <\/cite><\/blockquote>\n\n\n\n<p>Podle nov\u011b upraven\u00e9ho Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5) bude pokuta stanovena na 4,5% z celkov\u00e9 \u010d\u00e1stky ceny l\u00e9k\u016f atd. souvisej\u00edc\u00edch s \u010dinnost\u00ed podl\u00e9haj\u00edc\u00ed pokut\u011b, kterou osoba podl\u00e9haj\u00edc\u00ed pokut\u011b obchodovala b\u011bhem obdob\u00ed podl\u00e9haj\u00edc\u00edho pokut\u011b.<\/p>\n\n\n\n<p>Pro v\u00edce informac\u00ed o zm\u011bn\u00e1ch v Japonsk\u00e9m z\u00e1kon\u011b o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5) se pros\u00edm obra\u0165te na n\u00e1sleduj\u00edc\u00ed webov\u00e9 str\u00e1nky Ministerstva zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Tato str\u00e1nka p\u0159edstavuje regulaci reklamy na l\u00e9ky a dal\u0161\u00ed produkty podle z\u00e1kona o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9k\u016f a zdravotnick\u00fdch prost\u0159edk\u016f (d\u00e1le jen &#8220;z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch&#8221;).<br>Reklama na l\u00e9ky, l\u00e9ky mimo l\u00e9k\u00e1rny, kosmetiku, zdravotnick\u00e9 prost\u0159edky nebo regenera\u010dn\u00ed l\u00e9ka\u0159sk\u00e9 produkty m\u016f\u017ee m\u00edt velk\u00fd dopad na ve\u0159ejn\u00e9 zdrav\u00ed, pokud nen\u00ed spr\u00e1vn\u00e1. Proto je regulov\u00e1na n\u00e1sleduj\u00edc\u00edm zp\u016fsobem podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch. <\/p>\n<cite> <a href=\"https:\/\/www.mhlw.go.jp\/stf\/seisakunitsuite\/bunya\/kenkou_iryou\/iyakuhin\/koukokukisei\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Regulace reklamy na l\u00e9ky a dal\u0161\u00ed produkty | Ministerstvo zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed [ja]<\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span> Shrnut\u00ed <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00fd\u0161e jsme vysv\u011btlili pr\u00e1vn\u00ed regulaci t\u00fdkaj\u00edc\u00ed se stematu v oblasti zdravotnictv\u00ed.<\/p>\n\n\n\n<p>Ve zdravotnick\u00e9m sektoru se stemou se mus\u00ed firmy a influenceri nebo YouTuberi, kte\u0159\u00ed prov\u00e1d\u011bj\u00ed reklamn\u00ed a propaga\u010dn\u00ed aktivity, vyhnout nejen poru\u0161en\u00ed japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen, ale tak\u00e9 mo\u017en\u00e9mu konfliktu s japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech, pokud cht\u011bj\u00ed zadat stemu.<\/p>\n\n\n\n<p>Nav\u00edc, pokud by spot\u0159ebitel\u00e9 koupili l\u00e9ky na z\u00e1klad\u011b neleg\u00e1ln\u00edch reklamn\u00edch a propaga\u010dn\u00edch aktivit a u\u017e\u00edvali je, mohli by utrp\u011bt v\u00e1\u017en\u00e9 \u0161kody.<\/p>\n\n\n\n<p>Je d\u016fle\u017eit\u00e9, aby nejen firmy, kter\u00e9 zad\u00e1vaj\u00ed reklamn\u00ed a propaga\u010dn\u00ed aktivity influencer\u016fm a YouTuber\u016fm, ale tak\u00e9 samotn\u00ed influenceri a YouTuberi m\u011bli p\u0159esn\u00e9 znalosti o stematu v oblasti zdravotnictv\u00ed.<\/p>\n\n\n\n<p>Pr\u00e1vn\u00ed regulace t\u00fdkaj\u00edc\u00ed se reklamn\u00edch a propaga\u010dn\u00edch aktivit v oblasti zdravotnictv\u00ed vy\u017eaduj\u00ed pr\u00e1vn\u00ed znalosti a odborn\u00e9 posouzen\u00ed, tak\u017ee se doporu\u010duje konzultovat se s odborn\u00fdmi pr\u00e1vn\u00edmi kancel\u00e1\u0159emi.<\/p>\n\n\n\n<p>Pokud chcete zjistit obsah tohoto \u010dl\u00e1nku ve videu, pod\u00edvejte se na video na na\u0161em YouTube kan\u00e1lu.<\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/-a7hTnqjkHg\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/youtu.be\/-a7hTnqjkHg[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00edch letech se s rozvojem internetu rychle roz\u0161\u00ed\u0159ily soci\u00e1ln\u00ed s\u00edt\u011b jako Twitter, Facebook, Instagram a LINE, a za\u010dalo b\u00fdt b\u011b\u017en\u00e9, \u017ee influenceri prov\u00e1d\u011bj\u00ed reklamn\u00ed a propaga\u010dn\u00ed aktivity na t\u011bch [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61226"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61226"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61226\/revisions"}],"predecessor-version":[{"id":63554,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61226\/revisions\/63554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63553"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}