{"id":61238,"date":"2023-12-08T20:24:57","date_gmt":"2023-12-08T11:24:57","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61238"},"modified":"2024-03-28T12:24:42","modified_gmt":"2024-03-28T03:24:42","slug":"case-of-infringement-publicity-right","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/case-of-infringement-publicity-right","title":{"rendered":"P\u0159\u00edpady, kdy je uzn\u00e1no poru\u0161en\u00ed pr\u00e1va na publicitu a kdy nen\u00ed"},"content":{"rendered":"\n<p>Jm\u00e9na a podoby slavn\u00fdch osob maj\u00ed s\u00edlu p\u0159itahovat z\u00e1kazn\u00edky, a tedy p\u0159edstavuj\u00ed ur\u010dit\u00fd ekonomick\u00fd prosp\u011bch nebo hodnotu. Pr\u00e1vo v\u00fdlu\u010dn\u011b ovl\u00e1dat ekonomick\u00fd prosp\u011bch nebo hodnotu vypl\u00fdvaj\u00edc\u00ed z jm\u00e9na nebo podoby slavn\u00e9 osoby (tj. zabr\u00e1nit jejich pou\u017eit\u00ed t\u0159et\u00edmi stranami bez svolen\u00ed) se naz\u00fdv\u00e1 pr\u00e1vo na publicitu.<\/p>\n\n\n\n<p>Term\u00edn pr\u00e1vo na publicitu nen\u00ed pr\u00e1vn\u00edm term\u00ednem, ale je to relativn\u011b nov\u00e9 pr\u00e1vo, kter\u00e9 bylo postupn\u011b uzn\u00e1v\u00e1no a objas\u0148ov\u00e1no prost\u0159ednictv\u00edm soudn\u00edch rozhodnut\u00ed. Dne 2. \u00fanora 2012 (2. \u00fanora 2012) bylo vynesen nejvy\u0161\u0161\u00ed soudn\u00ed rozsudek v p\u0159\u00edpad\u011b &#8220;Pink Lady&#8221;, kter\u00fd byl pozorov\u00e1n jako precedent pro v\u00fdznam pr\u00e1va na publicitu a krit\u00e9ria pro jeho poru\u0161en\u00ed.<\/p>\n\n\n\n<p>Zde vysv\u011btl\u00edme, za jak\u00fdch okolnost\u00ed je uzn\u00e1no poru\u0161en\u00ed pr\u00e1va na publicitu a za jak\u00fdch okolnost\u00ed nen\u00ed, na z\u00e1klad\u011b soudn\u00edch p\u0159\u00edklad\u016f.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/case-of-infringement-publicity-right\/#Soudni_pripad_%E2%80%9CPink_Lady%E2%80%9D\" title=\"Soudn\u00ed p\u0159\u00edpad &#8220;Pink Lady&#8221;\">Soudn\u00ed p\u0159\u00edpad &#8220;Pink Lady&#8221;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/case-of-infringement-publicity-right\/#Vyznam_prava_na_publicitu_a_kriteria_poruseni\" title=\"V\u00fdznam pr\u00e1va na publicitu a krit\u00e9ria poru\u0161en\u00ed\">V\u00fdznam pr\u00e1va na publicitu a krit\u00e9ria poru\u0161en\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/case-of-infringement-publicity-right\/#Soudni_pripad_%E2%80%9EArashi%E2%80%9C_a_%E2%80%9EKAT-TUN%E2%80%9C\" title=\"Soudn\u00ed p\u0159\u00edpad \u201eArashi\u201c a \u201eKAT-TUN\u201c\">Soudn\u00ed p\u0159\u00edpad \u201eArashi\u201c a \u201eKAT-TUN\u201c<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/case-of-infringement-publicity-right\/#Existence_poruseni_prava_na_publicitu\" title=\"Existence poru\u0161en\u00ed pr\u00e1va na publicitu\">Existence poru\u0161en\u00ed pr\u00e1va na publicitu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/case-of-infringement-publicity-right\/#Vyse_utrpene_skody\" title=\"V\u00fd\u0161e utrp\u011bn\u00e9 \u0161kody\">V\u00fd\u0161e utrp\u011bn\u00e9 \u0161kody<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/case-of-infringement-publicity-right\/#Zadost_o_zakaz_a_zniceni\" title=\"\u017d\u00e1dost o z\u00e1kaz a zni\u010den\u00ed\">\u017d\u00e1dost o z\u00e1kaz a zni\u010den\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/case-of-infringement-publicity-right\/#Soudni_pripad_%E2%80%9EIlustrace_prsou%E2%80%9C\" title=\"Soudn\u00ed p\u0159\u00edpad \u201eIlustrace prsou\u201c\">Soudn\u00ed p\u0159\u00edpad \u201eIlustrace prsou\u201c<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/case-of-infringement-publicity-right\/#Poruseni_prava_na_publicitu\" title=\"Poru\u0161en\u00ed pr\u00e1va na publicitu\">Poru\u0161en\u00ed pr\u00e1va na publicitu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/case-of-infringement-publicity-right\/#Vyse_skody\" title=\"V\u00fd\u0161e \u0161kody\">V\u00fd\u0161e \u0161kody<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/case-of-infringement-publicity-right\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soudni_pripad_%E2%80%9CPink_Lady%E2%80%9D\"><\/span>Soudn\u00ed p\u0159\u00edpad &#8220;Pink Lady&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;Pink Lady&#8221; p\u0159\u00edpad se t\u00fdkal knihy, kter\u00e1 popisovala dietn\u00ed metodu pomoc\u00ed cvi\u010den\u00ed napodobuj\u00edc\u00ed choreografii p\u00edsn\u00ed skupiny Pink Lady. Ve knize bylo bez povolen\u00ed zve\u0159ejn\u011bno 14 fotografi\u00ed, co\u017e skupina Pink Lady pova\u017eovala za nez\u00e1konn\u00e9 jedn\u00e1n\u00ed poru\u0161uj\u00edc\u00ed jejich pr\u00e1vo na publicitu. Skupina proto po\u017eadovala od vydavatele, kter\u00fd knihu vydal, n\u00e1hradu \u0161kody.<\/p>\n\n\n\n<p>Tento p\u0159\u00edpad se dostal a\u017e k Nejvy\u0161\u0161\u00edmu soudu, ale 2. \u00fanora 2012 (rok 24 Heisei) Nejvy\u0161\u0161\u00ed soud rozhodl, \u017ee i kdy\u017e pr\u00e1vo na publicitu by m\u011blo b\u00fdt pr\u00e1vn\u011b chr\u00e1n\u011bno za ur\u010dit\u00fdch podm\u00ednek, neopr\u00e1vn\u011bn\u00e9 zve\u0159ejn\u011bn\u00ed fotografi\u00ed v tomto p\u0159\u00edpad\u011b slou\u017eilo k dopln\u011bn\u00ed obsahu \u010dl\u00e1nku a nebylo zam\u011b\u0159eno v\u00fdhradn\u011b na vyu\u017eit\u00ed atraktivity skupiny Pink Lady pro z\u00e1kazn\u00edky. Soud tedy odm\u00edtl odvol\u00e1n\u00ed a rozhodl, \u017ee n\u00e1rok na n\u00e1hradu \u0161kody nen\u00ed uzn\u00e1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyznam_prava_na_publicitu_a_kriteria_poruseni\"><\/span>V\u00fdznam pr\u00e1va na publicitu a krit\u00e9ria poru\u0161en\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prvn\u00ed rozhodnut\u00ed Nejvy\u0161\u0161\u00edho soudu o pr\u00e1vu na publicitu uvedlo, \u017ee &#8220;jm\u00e9na a portr\u00e9ty lid\u00ed mohou m\u00edt schopnost p\u0159itahovat z\u00e1kazn\u00edky a podporovat prodej zbo\u017e\u00ed, a pr\u00e1vo na v\u00fdhradn\u00ed vyu\u017eit\u00ed t\u00e9to atraktivity (pr\u00e1vo na publicitu) je zalo\u017eeno na komer\u010dn\u00ed hodnot\u011b portr\u00e9tu samotn\u00e9ho a m\u016f\u017ee b\u00fdt pova\u017eov\u00e1no za sou\u010d\u00e1st pr\u00e1v vypl\u00fdvaj\u00edc\u00edch z osobnosti.&#8221;<\/p>\n\n\n\n<p>Co se t\u00fd\u010de krit\u00e9ri\u00ed poru\u0161en\u00ed, soud uvedl, \u017ee &#8220;osoby, jejich\u017e portr\u00e9ty maj\u00ed schopnost p\u0159itahovat z\u00e1kazn\u00edky, mohou b\u00fdt vystaveny pozornosti ve\u0159ejnosti a jejich portr\u00e9ty mohou b\u00fdt pou\u017eity v zpravodajstv\u00ed, koment\u00e1\u0159\u00edch, tvo\u0159iv\u00fdch d\u00edlech atd., a v n\u011bkter\u00fdch p\u0159\u00edpadech by m\u011blo b\u00fdt takov\u00e9 pou\u017eit\u00ed tolerov\u00e1no jako legitimn\u00ed vyj\u00e1d\u0159en\u00ed.&#8221; Soud uvedl t\u0159i p\u0159\u00edklady situac\u00ed, kdy by mohlo doj\u00edt k nez\u00e1konn\u00e9mu jedn\u00e1n\u00ed:<\/p>\n\n\n\n<ul>\n<li>Pou\u017eit\u00ed portr\u00e9tu jako samostatn\u00e9ho objektu obdivu v zbo\u017e\u00ed atd.<\/li>\n\n\n\n<li>P\u0159ipevn\u011bn\u00ed portr\u00e9tu k zbo\u017e\u00ed atd. za \u00fa\u010delem odli\u0161en\u00ed zbo\u017e\u00ed<\/li>\n\n\n\n<li>Pou\u017eit\u00ed portr\u00e9tu jako reklamy na zbo\u017e\u00ed atd.<\/li>\n<\/ul>\n\n\n\n<p>Od t\u00e9 doby se na z\u00e1klad\u011b tohoto precedentu rozhoduje o poru\u0161en\u00ed pr\u00e1va na publicitu.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/publicityrights\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/publicityrights[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soudni_pripad_%E2%80%9EArashi%E2%80%9C_a_%E2%80%9EKAT-TUN%E2%80%9C\"><\/span>Soudn\u00ed p\u0159\u00edpad \u201eArashi\u201c a \u201eKAT-TUN\u201c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u010clenov\u00e9 popul\u00e1rn\u00edch skupin \u201eArashi\u201c a \u201eKAT-TUN\u201c se dom\u00e1hali n\u00e1hrady \u0161kody a z\u00e1kazu publikace a prodeje 12 knih (9 individu\u00e1ln\u00edch a 3 skupinov\u00fdch fotografi\u00ed), kter\u00e9 podle nich poru\u0161ovaly jejich pr\u00e1vo na publicitu.<\/p>\n\n\n\n<p>Hlavn\u00edmi body sporu byly \u201eexistence poru\u0161en\u00ed pr\u00e1va na publicitu\u201c, \u201ev\u00fd\u0161e utrp\u011bn\u00e9 \u0161kody\u201c a \u201emo\u017enost po\u017eadovat z\u00e1kaz a zni\u010den\u00ed\u201c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Existence_poruseni_prava_na_publicitu\"><\/span>Existence poru\u0161en\u00ed pr\u00e1va na publicitu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Soud podrobn\u011b prozkoumal v\u0161echny 12 knih a konstatoval, \u017ee \u201ev\u011bt\u0161ina str\u00e1nek obsahuje pouze fotografie nebo kr\u00e1tk\u00e9 popisky vedle fotografi\u00ed. Ka\u017ed\u00e1 kapitola za\u010d\u00edn\u00e1 \u00favodem s nadpisem, ale jeho v\u00fdznam je omezen na \u00favod do kapitoly s fotografiemi.\u201c Soud d\u00e1le uvedl, \u017ee \u201ei kdy\u017e n\u011bkter\u00e9 sloupky obsahuj\u00ed relativn\u011b souvisl\u00e9 texty, neexistuje \u017e\u00e1dn\u00e1 zvl\u00e1\u0161tn\u00ed souvislost mezi konkr\u00e9tn\u00edm obsahem a publikovan\u00fdmi fotografiemi. Vzhledem k po\u010dtu fotografi\u00ed a zp\u016fsobu jejich prezentace nelze sloupky pova\u017eovat za samostatn\u011b v\u00fdznamn\u00e9.\u201c Soud tedy dosp\u011bl k z\u00e1v\u011bru, \u017ee v\u0161echny knihy m\u011bly za c\u00edl prezentovat fotografie jako objekt obdivu, co\u017e je v souladu s p\u0159\u00edpadem \u201ePink Lady\u201c, kde bylo uzn\u00e1no poru\u0161en\u00ed pr\u00e1va na publicitu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyse_utrpene_skody\"><\/span>V\u00fd\u0161e utrp\u011bn\u00e9 \u0161kody<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Soud uznal, \u017ee \u0161koda, kterou utrp\u011bli, odpov\u00edd\u00e1 \u010d\u00e1stce, kterou by obvykle obdr\u017eeli za povolen\u00ed pou\u017eit\u00ed jejich fotografi\u00ed v knih\u00e1ch. Tato \u010d\u00e1stka byla stanovena na 10 % z ceny ka\u017ed\u00e9 knihy vyn\u00e1soben\u00e9 po\u010dtem vyd\u00e1n\u00ed. Soud tedy uznal, \u017ee tato \u010d\u00e1stka p\u0159edstavuje \u0161kodu, kterou utrp\u011bli.<\/p>\n\n\n\n<p>Tak\u017ee nap\u0159\u00edklad \u017ealobce A, kter\u00fd byl zobrazen v knize \u2460 (28 000 kopi\u00ed) a v knize \u2465 (39 000 kopi\u00ed) spolu s dal\u0161\u00edmi \u010dty\u0159mi \u010dleny skupiny, utrp\u011bl \u0161kodu ve v\u00fd\u0161i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>1 300 K\u010d \u00d7 10 % \u00d7 28 000 kopi\u00ed = 3 640 000 K\u010d<\/p>\n\n\n\n<p>1 300 K\u010d \u00d7 10 % \u00d7 39 000 kopi\u00ed \u00f7 5 = 1 014 000 K\u010d<\/p>\n<\/blockquote>\n\n\n\n<p>Spolu s n\u00e1klady na pr\u00e1vn\u00ed zastoupen\u00ed ve v\u00fd\u0161i 465 400 K\u010d byla uzn\u00e1na celkov\u00e1 \u0161koda ve v\u00fd\u0161i 5 119 400 K\u010d.<\/p>\n\n\n\n<p>Soud takto vypo\u010d\u00edtal \u0161kodu a na\u0159\u00eddil vydavateli, aby zaplatil celkem p\u0159ibli\u017en\u011b 54 milion\u016f korun dev\u00edti \u010dlen\u016fm skupiny (v t\u00e9 dob\u011b).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadost_o_zakaz_a_zniceni\"><\/span>\u017d\u00e1dost o z\u00e1kaz a zni\u010den\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Co se t\u00fd\u010de \u017e\u00e1dosti o z\u00e1kaz publikace a prodeje 12 knih a jejich zni\u010den\u00ed, soud uvedl:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201eJe mo\u017en\u00e9 p\u0159edpokl\u00e1dat, \u017ee \u017ealovan\u00fd bude nad\u00e1le publikovat a prod\u00e1vat tyto knihy nebo prod\u00e1vat knihy, kter\u00e9 vlastn\u00ed.\u201c<\/p>\n\n\n\n<p>\u201eVzhledem k tomu, \u017ee pr\u00e1vo na publicitu je sou\u010d\u00e1st\u00ed pr\u00e1v osobnosti, \u017ealobci mohou po\u017eadovat, aby \u017ealovan\u00fd zastavil nebo p\u0159edch\u00e1zel poru\u0161en\u00ed jejich pr\u00e1va na publicitu t\u00edm, \u017ee zak\u00e1\u017ee publikaci a prodej knih a po\u017e\u00e1d\u00e1 o jejich zni\u010den\u00ed.\u201c<\/p>\n<cite>Soud v Tokiu, rozhodnut\u00ed ze dne 26. dubna 2013 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159)<\/cite><\/blockquote>\n\n\n\n<p>Soud tedy vydal p\u0159\u00edsn\u00fd rozsudek, kter\u00fdm uznal \u017e\u00e1dost o z\u00e1kaz publikace a prodeje a o zni\u010den\u00ed knih.<\/p>\n\n\n\n<p>Vydavatel se proti tomuto rozsudku odvolal, ale Odvolac\u00ed soud pro du\u0161evn\u00ed vlastnictv\u00ed rozsudek potvrdil. Vydavatel se pot\u00e9 odvolal k Nejvy\u0161\u0161\u00edmu soudu, kter\u00fd v\u0161ak odvol\u00e1n\u00ed zam\u00edtl a rozsudek tak nabyl pr\u00e1vn\u00ed moci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soudni_pripad_%E2%80%9EIlustrace_prsou%E2%80%9C\"><\/span>Soudn\u00ed p\u0159\u00edpad \u201eIlustrace prsou\u201c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/07\/shutterstock_111137318.jpg\" alt=\"\" class=\"wp-image-15313\" \/><\/figure>\n\n\n\n<p>Osm \u017eensk\u00fdch celebrit podalo \u017ealobu na vydavatelstv\u00ed, kter\u00e9 publikovalo a prod\u00e1valo t\u00fdden\u00edk, jen\u017e obsahoval \u010dl\u00e1nky s obr\u00e1zky, na kter\u00fdch byly k fotografi\u00edm \u017ealobky\u0148 p\u0159id\u00e1ny ilustrace nah\u00fdch prsou. \u017dalobkyn\u011b tvrdily, \u017ee t\u00edm byla poru\u0161ena jejich pr\u00e1va na publicitu, osobnostn\u00ed pr\u00e1va a osobnostn\u00ed z\u00e1jmy.<\/p>\n\n\n\n<p>Sporn\u00fd \u010dl\u00e1nek byl publikov\u00e1n na t\u0159ech str\u00e1nk\u00e1ch \u010dernob\u00edl\u00e9 tiskov\u00e9 sekce \u010dasopisu pod titulky \u201eNepo\u017e\u00e1dan\u00e9 hodnocen\u00ed!!\u201c a \u201eFantazie o prsou v showbyznysu\u201c. \u010cl\u00e1nek pokra\u010doval po t\u011bchto titulc\u00edch a obsahoval ilustrace nah\u00fdch prsou, jm\u00e9na celebrit, odhadovanou velikost jejich prsou a hodnot\u00edc\u00ed krit\u00e9ria.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poruseni_prava_na_publicitu\"><\/span>Poru\u0161en\u00ed pr\u00e1va na publicitu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Soud uznal, \u017ee v\u0161echny \u017ealobkyn\u011b byly v dob\u011b, kdy byl \u010dasopis publikov\u00e1n a prod\u00e1v\u00e1n, zn\u00e1m\u00e9 celebrity s vlastn\u00ed reputac\u00ed a spole\u010densk\u00fdm hodnocen\u00edm, kter\u00e9 se objevily v fotografi\u00edch a televizn\u00edch po\u0159adech, a m\u011bly tak v\u00fdznamnost pot\u0159ebnou k tomu, aby se staly subjektem pr\u00e1va na publicitu.<\/p>\n\n\n\n<p>V souvislosti s t\u00edmto \u010dl\u00e1nkem soud uvedl:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Ilustrace nah\u00fdch prsou byly p\u0159id\u00e1ny a byly p\u0159ipojeny koment\u00e1\u0159e obsahuj\u00edc\u00ed sexu\u00e1ln\u00ed v\u00fdrazy. Ne\u0161lo o to, aby se div\u00e1k mohl kochat portr\u00e9tem jako takov\u00fdm, ale o to, aby si \u010dten\u00e1\u0159 p\u0159edstavil prsa nebo nahotu \u017eensk\u00fdch celebrit, v\u010detn\u011b \u017ealobky\u0148. Nav\u00edc, tento \u010dl\u00e1nek byl publikov\u00e1n v \u010dernob\u00edl\u00e9 sekci bl\u00edzko konce 248str\u00e1nkov\u00e9ho \u010dasopisu a nebyl uveden na ob\u00e1lce. Portr\u00e9ty jednotliv\u00fdch \u017ealobky\u0148 byly publikov\u00e1ny pouze jako jedna z dev\u00edti nebo deseti osob na str\u00e1nce. Vzhledem k t\u011bmto okolnostem je t\u011b\u017ek\u00e9 si p\u0159edstavit, \u017ee by fanou\u0161ci \u017ealobky\u0148 koupili tento \u010dasopis, aby z\u00edskali fotografie z tohoto \u010dl\u00e1nku. Tak\u017ee pou\u017eit\u00ed portr\u00e9t\u016f \u017ealobky\u0148 v tomto \u010dl\u00e1nku bez jejich svolen\u00ed nelze pova\u017eovat za pou\u017eit\u00ed portr\u00e9tu jako samostatn\u00e9ho p\u0159edm\u011btu obdivu, ani za vyu\u017eit\u00ed p\u0159ita\u017elivosti portr\u00e9t\u016f \u017ealobky\u0148 pro p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f z jin\u00fdch d\u016fvod\u016f ne\u017e je uveden\u00fd v\u00fd\u0161e.<\/p>\n<cite>Verdikt tokijsk\u00e9ho okresn\u00edho soudu ze dne 29. ledna 2015 (2015)<\/cite><\/blockquote>\n\n\n\n<p>Soud tedy nep\u0159iznal poru\u0161en\u00ed pr\u00e1va na publicitu.<\/p>\n\n\n\n<p>Jeliko\u017e se jednalo pouze o t\u0159i str\u00e1nky z celkov\u00fdch 248 a fotografie byly mal\u00e9, soud rozhodl, \u017ee nelze tvrdit, \u017ee se jedn\u00e1 o \u201epou\u017eit\u00ed portr\u00e9tu jako samostatn\u00e9ho p\u0159edm\u011btu obdivu\u201c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyse_skody\"><\/span>V\u00fd\u0161e \u0161kody<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u017dalobkyn\u011b tvrdily, \u017ee neopr\u00e1vn\u011bn\u00e9 uve\u0159ejn\u011bn\u00ed jejich jmen a portr\u00e9t\u016f v \u010dl\u00e1nku poru\u0161uje jejich pr\u00e1vo na jm\u00e9no, pr\u00e1vo na portr\u00e9t a pr\u00e1vo na cti\u017e\u00e1dost, stejn\u011b jako jejich osobnostn\u00ed z\u00e1jmy v podob\u011b cti\u017e\u00e1dosti. Soud v\u0161ak rozhodl:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Tento \u010dl\u00e1nek p\u0159edstavuje neopr\u00e1vn\u011bn\u00e9 poru\u0161en\u00ed cti\u017e\u00e1dosti \u017ealobky\u0148 prost\u0159ednictv\u00edm ur\u00e1\u017eliv\u00e9ho chov\u00e1n\u00ed, kter\u00e9 p\u0159esahuje hranice spole\u010densky p\u0159ijateln\u00e9 tolerance, a tak\u00e9 p\u0159edstavuje pou\u017eit\u00ed jmen a portr\u00e9t\u016f, kter\u00e9 p\u0159esahuje hranice tolerance.<\/p>\n<cite>Verdikt tokijsk\u00e9ho okresn\u00edho soudu ze dne 29. ledna 2015 (2015)<\/cite><\/blockquote>\n\n\n\n<p>Soud na\u0159\u00eddil vydavateli, aby ka\u017ed\u00e9 z dev\u00edti \u017ealobky\u0148 zaplatil od\u0161kodn\u00e9 ve v\u00fd\u0161i 750 000 jen\u016f, n\u00e1klady na pr\u00e1vn\u00ed zastoupen\u00ed ve v\u00fd\u0161i 50 000 jen\u016f, celkem 800 000 jen\u016f.<\/p>\n\n\n\n<p>Tento p\u0159\u00edpad ukazuje, \u017ee i kdy\u017e nebylo uzn\u00e1no poru\u0161en\u00ed pr\u00e1va na publicitu, je mo\u017en\u00e9 st\u00edhat odpov\u011bdnost za poru\u0161en\u00ed pr\u00e1va na portr\u00e9t a cti\u017e\u00e1dost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;Pr\u00e1vo na publicitu&#8221; je pr\u00e1vo, kter\u00e9 br\u00e1n\u00ed t\u0159et\u00edm stran\u00e1m v neopr\u00e1vn\u011bn\u00e9m vyu\u017e\u00edv\u00e1n\u00ed ekonomick\u00fdch v\u00fdhod nebo hodnoty vych\u00e1zej\u00edc\u00ed z jm\u00e9na nebo podoby slavn\u00e9 osoby. Toto pr\u00e1vo bylo poprv\u00e9 uzn\u00e1no v rozhodnut\u00ed &#8220;P\u0159\u00edpad Pink Lady&#8221; v roce 2012 (rok 2012 podle gregori\u00e1nsk\u00e9ho kalend\u00e1\u0159e), co\u017e je relativn\u011b nov\u00e9 pr\u00e1vo.<\/p>\n\n\n\n<p>V\u011bt\u0161ina dosavadn\u00edch zn\u00e1m\u00fdch p\u0159\u00edpad\u016f t\u00fdkaj\u00edc\u00edch se pr\u00e1va na publicitu se t\u00fdkala ti\u0161t\u011bn\u00fdch m\u00e9di\u00ed, ale s rostouc\u00ed popt\u00e1vkou po internetov\u00fdch m\u00e9di\u00edch je zaj\u00edmav\u00e9 sledovat, jak\u00e9 budou dal\u0161\u00ed argumenty a rozhodnut\u00ed v t\u00e9to oblasti.<\/p>\n\n\n\n<p>Pokud se ob\u00e1v\u00e1te, \u017ee by mohlo doj\u00edt k poru\u0161en\u00ed va\u0161eho &#8220;pr\u00e1va na publicitu&#8221;, doporu\u010dujeme se obr\u00e1tit na pr\u00e1vn\u00edka specializovan\u00e9ho na tuto problematiku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/publicity-right-on-things\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/publicity-right-on-things[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jm\u00e9na a podoby slavn\u00fdch osob maj\u00ed s\u00edlu p\u0159itahovat z\u00e1kazn\u00edky, a tedy p\u0159edstavuj\u00ed ur\u010dit\u00fd ekonomick\u00fd prosp\u011bch nebo hodnotu. Pr\u00e1vo v\u00fdlu\u010dn\u011b ovl\u00e1dat ekonomick\u00fd prosp\u011bch nebo hodnotu vypl\u00fdvaj\u00edc\u00ed z jm\u00e9na nebo [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61238"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61238"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61238\/revisions"}],"predecessor-version":[{"id":63651,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61238\/revisions\/63651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63650"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}