{"id":61328,"date":"2023-12-08T20:25:30","date_gmt":"2023-12-08T11:25:30","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61328"},"modified":"2024-03-27T11:56:36","modified_gmt":"2024-03-27T02:56:36","slug":"yahoo-real-time-search-google-alerts","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts","title":{"rendered":"Jak efektivn\u011b vyu\u017e\u00edvat Yahoo! Real Time Search a Google Alerts v Ego Search"},"content":{"rendered":"\n<p>P\u0159i zva\u017eov\u00e1n\u00ed \u0159\u00edzen\u00ed rizik firmy nem\u016f\u017eete ignorovat pov\u011bst o va\u0161\u00ed firm\u011b nebo o va\u0161ich produktech a slu\u017eb\u00e1ch, kter\u00e9 existuj\u00ed na soci\u00e1ln\u00edch m\u00e9di\u00edch. M\u011bli byste prov\u00e1d\u011bt ego vyhled\u00e1v\u00e1n\u00ed a pravideln\u011b sledovat pov\u011bst o va\u0161\u00ed firm\u011b a va\u0161ich produktech a slu\u017eb\u00e1ch, abyste mohli reagovat co nejrychleji. I kdy\u017e hled\u00e1te pouze n\u00e1zev firmy, m\u016f\u017eete naj\u00edt nejen ve\u0159ejn\u00e9 informace, jako jsou webov\u00e9 str\u00e1nky spravovan\u00e9 va\u0161\u00ed firmou a zpr\u00e1vy, ale tak\u00e9 shrnut\u00ed str\u00e1nek, kter\u00e9 p\u0159eb\u00edraj\u00ed tiskov\u00e9 zpr\u00e1vy, a koment\u00e1\u0159e spot\u0159ebitel\u016f a z\u00e1kazn\u00edk\u016f na Twitteru a podobn\u011b.<\/p>\n\n\n\n<p>Av\u0161ak, je d\u016fle\u017eit\u00e9, jak rychle najdete &#8220;kl\u00ed\u010dky&#8221;, kter\u00e9 by mohly v\u00e9st k ohniv\u00e9mu nebo negativn\u00edmu obrazu z mnoha informac\u00ed a pov\u011bst\u00ed, tak\u017ee hled\u00e1n\u00ed pouze n\u00e1zvu firmy nebo n\u00e1zvu produktu nebo slu\u017eby nen\u00ed efektivn\u00ed. R\u00e1d bych vysv\u011btlil Yahoo! Real Time Search a Google Alerts, kter\u00e9 umo\u017e\u0148uj\u00ed efektivn\u011b prov\u00e1d\u011bt ego vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/function-method-ego-search\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/function-method-ego-search[ja]<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Co_je_Yahoo_Real-time_vyhledavani\" title=\"Co je Yahoo! Real-time vyhled\u00e1v\u00e1n\u00ed\">Co je Yahoo! Real-time vyhled\u00e1v\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Vlastnosti_Yahoo_Realtime_Search\" title=\"Vlastnosti Yahoo! Realtime Search\">Vlastnosti Yahoo! Realtime Search<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Muzete_sledovat_vyvoj_poctu_tweetu\" title=\"M\u016f\u017eete sledovat v\u00fdvoj po\u010dtu tweet\u016f\">M\u016f\u017eete sledovat v\u00fdvoj po\u010dtu tweet\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Muzete_sledovat_%E2%80%9Cvyvoj_emoci%E2%80%9D\" title=\"M\u016f\u017eete sledovat &#8220;v\u00fdvoj emoc\u00ed&#8221;\">M\u016f\u017eete sledovat &#8220;v\u00fdvoj emoc\u00ed&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Muzete_zjistit_co_je_prave_%E2%80%9Cna_poradu_dne%E2%80%9D\" title=\"M\u016f\u017eete zjistit, co je pr\u00e1v\u011b &#8220;na po\u0159adu dne&#8221;\">M\u016f\u017eete zjistit, co je pr\u00e1v\u011b &#8220;na po\u0159adu dne&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Vyhody_Yahoo_Realtime_Search\" title=\"V\u00fdhody Yahoo! Realtime Search\">V\u00fdhody Yahoo! Realtime Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Co_je_Google_Alerts\" title=\"Co je Google Alerts\">Co je Google Alerts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Nastaveni_Google_Alerts\" title=\"Nastaven\u00ed Google Alerts\">Nastaven\u00ed Google Alerts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Nastaveni_klicovych_slov_pro_Google_Alerts\" title=\"Nastaven\u00ed kl\u00ed\u010dov\u00fdch slov pro Google Alerts\">Nastaven\u00ed kl\u00ed\u010dov\u00fdch slov pro Google Alerts<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Techniky_nastaveni_klicovych_slov_pro_Google_Alerts\" title=\"Techniky nastaven\u00ed kl\u00ed\u010dov\u00fdch slov pro Google Alerts\">Techniky nastaven\u00ed kl\u00ed\u010dov\u00fdch slov pro Google Alerts<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Vyhledavani_pomoci_%E2%80%9Cand%E2%80%9D\" title=\"Vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed &#8220;and&#8221;\">Vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed &#8220;and&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Vyhledavani_s_vyloucenim\" title=\"Vyhled\u00e1v\u00e1n\u00ed s vylou\u010den\u00edm\">Vyhled\u00e1v\u00e1n\u00ed s vylou\u010den\u00edm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Vyhledavani_frazi\" title=\"Vyhled\u00e1v\u00e1n\u00ed fr\u00e1z\u00ed\">Vyhled\u00e1v\u00e1n\u00ed fr\u00e1z\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Vyhledavani_pomoci_%E2%80%9Cor%E2%80%9D\" title=\"Vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed &#8220;or&#8221;\">Vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed &#8220;or&#8221;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/internet\/yahoo-real-time-search-google-alerts\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_Yahoo_Real-time_vyhledavani\"><\/span>Co je Yahoo! Real-time vyhled\u00e1v\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hlavn\u00ed platformy jako Yahoo!, Twitter, Facebook a dal\u0161\u00ed nab\u00edz\u00ed funkci real-time vyhled\u00e1v\u00e1n\u00ed. Pou\u017eit\u00edm real-time vyhled\u00e1v\u00e1n\u00ed m\u016f\u017eete efektivn\u011b sledovat reakce u\u017eivatel\u016f. Yahoo! Real-time vyhled\u00e1v\u00e1n\u00ed je ofici\u00e1ln\u00ed bezplatn\u00e1 aplikace od Yahoo!, kter\u00e1 umo\u017e\u0148uje prohl\u00ed\u017eet v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed z Twitteru a Facebooku bez nutnosti p\u0159ihl\u00e1\u0161en\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vlastnosti_Yahoo_Realtime_Search\"><\/span>Vlastnosti Yahoo! Realtime Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/04\/shutterstock_64594294-1024x853.jpg\" alt=\"\" class=\"wp-image-8546\" \/><figcaption class=\"wp-element-caption\">Vysv\u011btl\u00edme vlastnosti Yahoo! Realtime Search.<\/figcaption><\/figure>\n\n\n\n<p>Yahoo! Realtime Search m\u00e1 n\u011bkolik charakteristick\u00fdch rys\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muzete_sledovat_vyvoj_poctu_tweetu\"><\/span>M\u016f\u017eete sledovat v\u00fdvoj po\u010dtu tweet\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Graf zobrazuje, kolikr\u00e1t bylo kl\u00ed\u010dov\u00e9 slovo, kter\u00e9 jste vyhledali, tweetov\u00e1no. Zobrazuje se pro t\u0159i r\u016fzn\u00e9 obdob\u00ed: 24 hodin, 7 dn\u00ed a 30 dn\u00ed, a je mo\u017en\u00e9 d\u00e1le up\u0159esnit zobrazen\u00ed pro konkr\u00e9tn\u00ed \u010dasov\u00fd \u00fasek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muzete_sledovat_%E2%80%9Cvyvoj_emoci%E2%80%9D\"><\/span>M\u016f\u017eete sledovat &#8220;v\u00fdvoj emoc\u00ed&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;V\u00fdvoj emoc\u00ed&#8221; je graf, kter\u00fd ukazuje, kolik pozitivn\u00edch a negativn\u00edch tweet\u016f bylo v pr\u016fb\u011bhu \u010dasu vyd\u00e1no. Zobrazuje se jako kol\u00e1\u010dov\u00fd graf pro celkov\u00fd pom\u011br a jako \u010d\u00e1rov\u00fd graf pro jednotliv\u00e9 \u010dasov\u00e9 \u00faseky. Pokud jsou kl\u00ed\u010dov\u00e1 slova t\u00fdkaj\u00edc\u00ed se va\u0161\u00ed spole\u010dnosti tweetov\u00e1na spolu s negativn\u00edm obsahem, je t\u0159eba b\u00fdt opatrn\u00fd a zkontrolovat obsah.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muzete_zjistit_co_je_prave_%E2%80%9Cna_poradu_dne%E2%80%9D\"><\/span>M\u016f\u017eete zjistit, co je pr\u00e1v\u011b &#8220;na po\u0159adu dne&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Existuje funkce zvan\u00e1 &#8220;na po\u0159adu dne&#8221;, kter\u00e1 zobrazuje slova, kter\u00e1 jsou u\u017eivateli \u010dasto vyhled\u00e1v\u00e1na. M\u016f\u017eete si prohl\u00e9dnout aktu\u00e1ln\u00ed kl\u00ed\u010dov\u00e1 slova najednou, tak\u017ee m\u016f\u017eete sledovat trendy v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyhody_Yahoo_Realtime_Search\"><\/span>V\u00fdhody Yahoo! Realtime Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yahoo! Realtime Search, kter\u00fd m\u00e1 v\u00fd\u0161e uveden\u00e9 vlastnosti, umo\u017e\u0148uje efektivn\u011b shroma\u017e\u010fovat, vy\u0161et\u0159ovat a reagovat na hodnocen\u00ed t\u00fdkaj\u00edc\u00ed se va\u0161\u00ed spole\u010dnosti, produkt\u016f nebo slu\u017eeb. Je samoz\u0159ejm\u011b u\u017eite\u010dn\u00e9 vyu\u017e\u00edvat jej k z\u00edsk\u00e1n\u00ed reakc\u00ed a hodnocen\u00ed, kdy\u017e uvedete nov\u00fd produkt, spust\u00edte novou slu\u017ebu nebo obnov\u00edte slu\u017ebu, ale Yahoo! Realtime Search m\u016f\u017ee b\u00fdt tak\u00e9 u\u017eite\u010dn\u00fdm n\u00e1strojem pro ego-searching.<\/p>\n\n\n\n<p>Nav\u00edc, Yahoo! Realtime Search umo\u017e\u0148uje vyhled\u00e1vat informace v re\u00e1ln\u00e9m \u010dase, tak\u017ee se tak\u00e9 vyu\u017e\u00edv\u00e1 jako jeden ze zp\u016fsob\u016f shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed v p\u0159\u00edpad\u011b nouze. B\u011bhem Velk\u00e9ho v\u00fdchodojaponsk\u00e9ho zem\u011bt\u0159esen\u00ed (2011) byl Twitter pou\u017e\u00edv\u00e1n jako prost\u0159edek pro zji\u0161\u0165ov\u00e1n\u00ed situace v posti\u017een\u00fdch oblastech a pro ov\u011b\u0159ov\u00e1n\u00ed bezpe\u010dnosti rodiny a p\u0159\u00e1tel, a po zem\u011bt\u0159esen\u00ed ho pou\u017e\u00edvala hasi\u010dsk\u00e1 brig\u00e1da a vl\u00e1da jako n\u00e1stroj pro \u0161\u00ed\u0159en\u00ed informac\u00ed. B\u011bhem Kumamoto zem\u011bt\u0159esen\u00ed (2016) byl vyvinut nov\u00fd syst\u00e9m, kter\u00fd umo\u017e\u0148oval efektivn\u011b vyhled\u00e1vat u\u017eite\u010dn\u00e9 informace pro ob\u011bti z tweet\u016f na Twitteru. Tato vlastnost a funkce jsou tak\u00e9 u\u017eite\u010dn\u00e9 pro detekci &#8220;viral&#8221; situac\u00ed. Je d\u016fle\u017eit\u00e9 rychle detekovat a reagovat na &#8220;viral&#8221; situace, jako je nap\u0159\u00edklad &#8220;part-time job terror&#8221;, a Yahoo! Realtime Search je v tomto ohledu u\u017eite\u010dn\u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_Google_Alerts\"><\/span>Co je Google Alerts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Alerts je jednou z funkc\u00ed, kterou nab\u00edz\u00ed Google. Pokud zaregistrujete ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo, automaticky v\u00e1s upozorn\u00ed, kdy\u017e se informace obsahuj\u00edc\u00ed toto kl\u00ed\u010dov\u00e9 slovo objev\u00ed na webu. Frekvenci upozorn\u011bn\u00ed lze tak\u00e9 upravit. Upozorn\u011bn\u00ed m\u016f\u017eete z\u00edskat prost\u0159ednictv\u00edm Gmailu nebo vybrat z RSS feedu.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud se zaregistrujete s kl\u00ed\u010dov\u00fdm slovem &#8220;virtu\u00e1ln\u00ed m\u011bna&#8221;, nejnov\u011bj\u0161\u00ed informace t\u00fdkaj\u00edc\u00ed se virtu\u00e1ln\u00ed m\u011bny, kter\u00e9 se ka\u017edodenn\u011b aktualizuj\u00ed, automaticky p\u0159ijdou do va\u0161\u00ed slo\u017eky Gmailu nebo do RSS feedu. Je to velmi u\u017eite\u010dn\u00e1 funkce, kter\u00e1 v\u00e1m umo\u017en\u00ed kontrolovat informace bez \u00fanik\u016f, i kdy\u017e nem\u00e1te \u010das sledovat m\u00e9dia. Tato funkce Google Alerts m\u00e1 jist\u00e9 zpo\u017ed\u011bn\u00ed p\u0159ed vyd\u00e1n\u00edm upozorn\u011bn\u00ed, tak\u017ee v ot\u00e1zce okam\u017eitosti je o krok za Yahoo! Real Time Search, ale je to u\u017eite\u010dn\u00fd n\u00e1stroj, kter\u00fd lze vyu\u017e\u00edt pro ego-searching.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nastaveni_Google_Alerts\"><\/span>Nastaven\u00ed Google Alerts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/04\/shutterstock_1243162825-1024x720.jpg\" alt=\"\" class=\"wp-image-8547\" \/><figcaption class=\"wp-element-caption\"> Vysv\u011btl\u00edme postup nastaven\u00ed Google Alerts.<br><\/figcaption><\/figure>\n\n\n\n<p> 1. P\u0159ejd\u011bte na str\u00e1nku pro nastaven\u00ed Google Alerts (https:\/\/www.google.co.jp\/alerts).<\/p>\n\n\n\n<p>2. Zadejte kl\u00ed\u010dov\u00e9 slovo.<br> Do vstupn\u00edho pole v horn\u00ed \u010d\u00e1sti str\u00e1nky zadejte kl\u00ed\u010dov\u00e9 slovo, kter\u00e9 chcete nastavit.<\/p>\n\n\n\n<p>3. Ov\u011b\u0159te obsah informac\u00ed, kter\u00e9 budou ozn\u00e1meny pomoc\u00ed zadan\u00e9ho kl\u00ed\u010dov\u00e9ho slova. Po zad\u00e1n\u00ed kl\u00ed\u010dov\u00e9ho slova se na spodn\u00ed \u010d\u00e1sti str\u00e1nky zobraz\u00ed zpr\u00e1vy, kter\u00e9 budou ozn\u00e1meny, tak\u017ee zkontrolujte obsah. Pokud obsahuje mnoho po\u017eadovan\u00fdch informac\u00ed, zaregistrujte se tak, jak je. Pokud je v\u0161ak p\u0159\u00edli\u0161 mnoho nepot\u0159ebn\u00fdch informac\u00ed, upravte kl\u00ed\u010dov\u00e9 slovo, abyste ho nastavili podrobn\u011bji. Jakmile je kl\u00ed\u010dov\u00e9 slovo pro registraci rozhodnuto, klikn\u011bte na &#8220;Vytvo\u0159it upozorn\u011bn\u00ed&#8221;.<\/p>\n\n\n\n<p>4. Nastavte podrobnosti o upozorn\u011bn\u00ed.<br> Po vytvo\u0159en\u00ed upozorn\u011bn\u00ed zm\u011b\u0148te podrobn\u00e9 nastaven\u00ed podle pot\u0159eby. Kliknut\u00edm na ikonu tu\u017eky vpravo od nastaven\u00e9ho kl\u00ed\u010dov\u00e9ho slova m\u016f\u017eete:<\/p>\n\n\n\n<ul>\n<li>Frekvence: M\u016f\u017eete vybrat z &#8220;Ka\u017ed\u00fd \u010das&#8221;, &#8220;M\u00e9n\u011b ne\u017e jednou denn\u011b&#8221; a &#8220;M\u00e9n\u011b ne\u017e jednou t\u00fddn\u011b&#8221;.<\/li>\n\n\n\n<li>Zdroj: M\u016f\u017eete vybrat typ obsahu. &#8220;Zpr\u00e1vy&#8221; (vyhled\u00e1v\u00e1n\u00ed nejnov\u011bj\u0161\u00edch \u010dl\u00e1nk\u016f na Google News), &#8220;Blogy&#8221; (vyhled\u00e1v\u00e1n\u00ed nov\u011b publikovan\u00fdch blogov\u00fdch p\u0159\u00edsp\u011bvk\u016f), &#8220;Web&#8221; (vyhled\u00e1v\u00e1n\u00ed v\u0161ech nov\u00fdch webov\u00fdch obsah\u016f), &#8220;Videa&#8221; (vyhled\u00e1v\u00e1n\u00ed vide\u00ed ozna\u010den\u00fdch na Google), &#8220;Knihy&#8221; (vyhled\u00e1v\u00e1n\u00ed nov\u011b p\u0159idan\u00fdch polo\u017eek na Google Books), &#8220;Diskuze&#8221; (vyhled\u00e1v\u00e1n\u00ed nov\u00fdch vl\u00e1ken na online diskusn\u00edch f\u00f3rech), &#8220;Finance&#8221; (vyhled\u00e1v\u00e1n\u00ed akci\u00ed, kter\u00e9 odpov\u00eddaj\u00ed dotazu). Pokud je to nutn\u00e9, m\u016f\u017eete vybrat v\u00edce ne\u017e jednu mo\u017enost, nebo pokud chcete v\u0161echny kategorie, vyberte &#8220;Automaticky&#8221;.<\/li>\n\n\n\n<li>Jazyk: Filtrujte zdroje ve vybran\u00e9m jazyce.<\/li>\n\n\n\n<li>Region: Pokud chcete omezit zdroje na USA, Kanadu a Velkou Brit\u00e1nii, nastavte to zde.<\/li>\n\n\n\n<li>Po\u010det: Vyberte &#8220;Pouze nejlep\u0161\u00ed v\u00fdsledky&#8221; nebo &#8220;V\u0161echny v\u00fdsledky&#8221;.<\/li>\n\n\n\n<li>Doru\u010dovac\u00ed adresa: M\u016f\u017eete odeslat upozorn\u011bn\u00ed na sv\u016fj Google \u00fa\u010det nebo na &#8220;RSS feed&#8221;.<\/li>\n<\/ul>\n\n\n\n<p>5. M\u016f\u017eete vybrat RSS feed jako m\u00edsto doru\u010den\u00ed.<br> Jak bylo uvedeno v\u00fd\u0161e v podrobn\u00e9m nastaven\u00ed, pokud vyberete a zaregistrujete se, kl\u00ed\u010dov\u00e9 slovo, kter\u00e9 jste zaregistrovali, se zobraz\u00ed v &#8220;M\u00fdch upozorn\u011bn\u00edch&#8221;. Zobraz\u00ed se str\u00e1nka ve form\u00e1tu RSS feed, tak\u017ee pokud zaregistrujete adresu t\u00e9to str\u00e1nky v RSS \u010dte\u010dce, budete moci p\u0159ij\u00edmat upozorn\u011bn\u00ed Google Alerts prost\u0159ednictv\u00edm RSS feedu. Registrac\u00ed v RSS \u010dte\u010dce m\u016f\u017eete zkontrolovat aktualizace a nov\u00e9 informace bez nutnosti p\u0159\u00edstupu na web.<\/p>\n\n\n\n<p>6. Klikn\u011bte na &#8220;Aktualizovat upozorn\u011bn\u00ed&#8221; a nastaven\u00ed je dokon\u010deno.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nastaveni_klicovych_slov_pro_Google_Alerts\"><\/span>Nastaven\u00ed kl\u00ed\u010dov\u00fdch slov pro Google Alerts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/04\/shutterstock_550468420-1024x678.jpg\" alt=\"\" class=\"wp-image-8545\" \/><figcaption class=\"wp-element-caption\"> Vysv\u011btl\u00edme, jak nastavit kl\u00ed\u010dov\u00e1 slova pro vyu\u017eit\u00ed Google Alerts.<\/figcaption><\/figure>\n\n\n\n<p>Pokud nastav\u00edte n\u00e1zev va\u0161\u00ed firmy nebo n\u00e1zev va\u0161eho produktu\/slu\u017eby jako kl\u00ed\u010dov\u00e9 slovo, budete automaticky upozorn\u011bni na p\u0159\u00edsp\u011bvky, kter\u00e9 se t\u00fdkaj\u00ed va\u0161\u00ed firmy nebo produkt\u016f\/slu\u017eeb, kter\u00e9 nab\u00edz\u00edte. Pokud zaregistrujete URL, m\u016f\u017eete tak\u00e9 sledovat stav zp\u011btn\u00fdch odkaz\u016f.<\/p>\n\n\n\n<p>Pokud nastav\u00edte n\u00e1zev konkuren\u010dn\u00ed firmy nebo jej\u00edho produktu\/slu\u017eby jako kl\u00ed\u010dov\u00e9 slovo, m\u016f\u017eete tak\u00e9 sledovat nejnov\u011bj\u0161\u00ed informace, jako je reputace konkurence, nov\u00e9 slu\u017eby nebo uveden\u00ed nov\u00fdch produkt\u016f na trh. Tak\u00e9 se v\u00e1m otev\u0159e mo\u017enost shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed o va\u0161ich obchodn\u00edch partnerech.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Techniky_nastaveni_klicovych_slov_pro_Google_Alerts\"><\/span>Techniky nastaven\u00ed kl\u00ed\u010dov\u00fdch slov pro Google Alerts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u0159i vyu\u017eit\u00ed Google Alerts pro ego vyhled\u00e1v\u00e1n\u00ed nebo sledov\u00e1n\u00ed ohnisek kontroverz\u00ed je z\u00e1kladem registrace n\u00e1sleduj\u00edc\u00edch \u00fadaj\u016f:<\/p>\n\n\n\n<ul>\n<li>N\u00e1zev firmy<\/li>\n\n\n\n<li>Cel\u00e9 jm\u00e9no z\u00e1stupce<\/li>\n\n\n\n<li>N\u00e1zev obchodu, n\u00e1zev produktu nebo slu\u017eby<\/li>\n<\/ul>\n\n\n\n<p>Av\u0161ak, pouh\u00e1 registrace t\u011bchto \u00fadaj\u016f nesta\u010d\u00ed k z\u00edsk\u00e1n\u00ed v\u0161ech informac\u00ed. Mohou se objevit \u0161umy, jako nap\u0159\u00edklad z\u00edsk\u00e1n\u00ed informac\u00ed o stejn\u011b pojmenovan\u00fdch firm\u00e1ch nebo osob\u00e1ch se stejn\u00fdm jm\u00e9nem a p\u0159\u00edjmen\u00edm. V p\u0159\u00edpad\u011b, kdy je n\u00e1zev firmy kr\u00e1tk\u00fd, existuje v\u00edce firem se stejn\u00fdm n\u00e1zvem, nebo je mnoho lid\u00ed se stejn\u00fdm jm\u00e9nem a p\u0159\u00edjmen\u00edm, m\u016f\u017ee b\u00fdt \u0161um v\u011bt\u0161\u00ed. V takov\u00fdch p\u0159\u00edpadech existuj\u00ed r\u016fzn\u00e9 metody, jak se vyhnout \u0161umu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyhledavani_pomoci_%E2%80%9Cand%E2%80%9D\"><\/span>Vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed &#8220;and&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Nejb\u011b\u017en\u011bj\u0161\u00ed metodou je vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed &#8220;and&#8221; pro z\u00fa\u017een\u00ed krit\u00e9ri\u00ed. Nap\u0159\u00edklad, &#8220;Shigeru Suzuki&#8221; je jedno z nej\u010dast\u011bj\u0161\u00edch jmen v Japonsku, mezi nimi\u017e je i Shigeru Suzuki, kytarista skupin jako Happy End nebo Tin Pan Alley. Hled\u00e1n\u00ed pouze &#8220;Shigeru Suzuki&#8221; m\u016f\u017ee vytvo\u0159it p\u0159\u00edli\u0161 mnoho \u0161umu, ale pokud se zaregistrujete &#8220;Happy End and Shigeru Suzuki&#8221; nebo &#8220;kytarista and Shigeru Suzuki&#8221;, m\u016f\u017eete vybrat pouze \u010dl\u00e1nky, kter\u00e9 obsahuj\u00ed ob\u011b slova &#8220;Happy End&#8221; &#8220;Shigeru Suzuki&#8221; nebo &#8220;kytarista&#8221; &#8220;Shigeru Suzuki&#8221;. T\u00edmto zp\u016fsobem m\u016f\u017eete vylou\u010dit \u010dl\u00e1nky a weby t\u00fdkaj\u00edc\u00ed se Shigeru Suzuki, kter\u00fd nen\u00ed kytaristou skupin Happy End nebo Tin Pan Alley.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyhledavani_s_vyloucenim\"><\/span>Vyhled\u00e1v\u00e1n\u00ed s vylou\u010den\u00edm<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Pokud chcete vylou\u010dit stejn\u00e1 jm\u00e9na, m\u016f\u017eete vyu\u017e\u00edt vyhled\u00e1v\u00e1n\u00ed s vylou\u010den\u00edm. Vyhled\u00e1v\u00e1n\u00ed s vylou\u010den\u00edm funguje tak, \u017ee p\u0159ed hledan\u00e9 slovo vlo\u017e\u00edte znam\u00e9nko m\u00ednus, \u010d\u00edm\u017e vylou\u010d\u00edte weby obsahuj\u00edc\u00ed toto slovo. Nap\u0159\u00edklad, pokud se zaregistrujete &#8220;Shigeru Suzuki -Happy End&#8221;, \u010dl\u00e1nky t\u00fdkaj\u00edc\u00ed se Shigeru Suzuki, kytaristy skupiny Happy End, budou vylou\u010deny.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyhledavani_frazi\"><\/span>Vyhled\u00e1v\u00e1n\u00ed fr\u00e1z\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Tato metoda spo\u010d\u00edv\u00e1 v obklopen\u00ed slov nebo fr\u00e1z\u00ed uvozovkami a v\u00fdb\u011bru pouze t\u011bch web\u016f, kter\u00e9 obsahuj\u00ed obklopen\u00e9 slova nebo fr\u00e1ze v dan\u00e9m po\u0159ad\u00ed. Tato metoda m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00e1 p\u0159i detekci rizikov\u00fdch slov. Pokud se zaregistrujete &#8220;kytarista Shigeru Suzuki&#8221;, zobraz\u00ed se pouze p\u0159\u00edpady, kdy do\u0161lo k p\u0159esn\u00e9 shod\u011b fr\u00e1ze &#8220;kytarista Shigeru Suzuki&#8221;, zat\u00edmco &#8220;Shigeru Suzuki kytarista&#8221; bude vylou\u010den.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyhledavani_pomoci_%E2%80%9Cor%E2%80%9D\"><\/span>Vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed &#8220;or&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed &#8220;or&#8221; se naopak pou\u017e\u00edv\u00e1 k roz\u0161\u00ed\u0159en\u00ed c\u00edlov\u00e9 skupiny, nikoli k jej\u00edmu z\u00fa\u017een\u00ed. Pokud hled\u00e1te &#8220;Happy End or kytarista and Shigeru Suzuki&#8221;, m\u016f\u017eete se zam\u011b\u0159it na &#8220;Shigeru Suzuki&#8221; z &#8220;Happy End&#8221; nebo &#8220;kytarista&#8221;. Tuto metodu je dobr\u00e9 vyu\u017e\u00edt, pokud nechcete z\u00fa\u017eit c\u00edlovou skupinu, ale chcete zahrnout \u0161irok\u00fd rozsah c\u00edl\u016f pro ego vyhled\u00e1v\u00e1n\u00ed nebo sledov\u00e1n\u00ed ohnisek kontroverz\u00ed. Nap\u0159\u00edklad, pokud kombinujete n\u00e1zev firmy a rizikov\u00e1 slova, m\u016f\u017eete pou\u017e\u00edt:<\/p>\n\n\n\n<p class=\"has-text-align-center has-very-light-gray-background-color has-background\">&#8220;n\u00e1zev firmy&#8221;and&#8221;rizikov\u00e9 slovo1&#8243;or&#8221;rizikov\u00e9 slovo2&#8243;or&#8221;rizikov\u00e9 slovo3&#8221;<\/p>\n\n\n\n<p>T\u00edmto zp\u016fsobem m\u016f\u017eete naj\u00edt p\u0159\u00edsp\u011bvky, kter\u00e9 se t\u00fdkaj\u00ed jak n\u00e1zvu va\u0161\u00ed firmy, tak p\u0159edpokl\u00e1dan\u00fdch rizik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pokud efektivn\u011b vyu\u017eijete Yahoo! Real Time Search nebo Google Alerts, nejen\u017ee se va\u0161e denn\u00ed ego vyhled\u00e1v\u00e1n\u00ed stane snaz\u0161\u00ed, ale tak\u00e9 budete schopni rychle a efektivn\u011b z\u00edsk\u00e1vat pot\u0159ebn\u00e9 informace. Je d\u016fle\u017eit\u00e9 dob\u0159e prov\u00e1d\u011bt ego vyhled\u00e1v\u00e1n\u00ed, abyste mohli pochopit pov\u011bst o va\u0161\u00ed firm\u011b nebo o va\u0161ich produktech a slu\u017eb\u00e1ch a rychle reagovat na jak\u00e9koliv situace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159i zva\u017eov\u00e1n\u00ed \u0159\u00edzen\u00ed rizik firmy nem\u016f\u017eete ignorovat pov\u011bst o va\u0161\u00ed firm\u011b nebo o va\u0161ich produktech a slu\u017eb\u00e1ch, kter\u00e9 existuj\u00ed na soci\u00e1ln\u00edch m\u00e9di\u00edch. M\u011bli byste prov\u00e1d\u011bt ego vyhled\u00e1v\u00e1n\u00ed a pravideln\u011b sled [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61328"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61328"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61328\/revisions"}],"predecessor-version":[{"id":63444,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61328\/revisions\/63444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63443"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}