{"id":61338,"date":"2023-12-08T20:25:30","date_gmt":"2023-12-08T11:25:30","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61338"},"modified":"2024-03-26T17:37:44","modified_gmt":"2024-03-26T08:37:44","slug":"register-google-my-business","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/it\/register-google-my-business","title":{"rendered":"Registrace a vyu\u017eit\u00ed Google My Business"},"content":{"rendered":"\n<p>Google My Business, kter\u00fd se d\u00e1 zaregistrovat zdarma, je vybaven \u0159adou funkc\u00ed a vlastnost\u00ed, kter\u00e9 mohou b\u00fdt u\u017eite\u010dn\u00e9 pro v\u00e1\u0161 podnik. Jak jsme podrobn\u011b p\u0159edstavili v jin\u00e9m \u010dl\u00e1nku na na\u0161em webu, pro roz\u0161\u00ed\u0159en\u00ed va\u0161eho podnik\u00e1n\u00ed je nezbytn\u00e9 efektivn\u011b vyu\u017e\u00edvat Google My Business pro \u0161\u00ed\u0159en\u00ed informac\u00ed.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/online-search-google-my-business\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/online-search-google-my-business[ja]<\/a><\/p>\n\n\n\n<p>Existuj\u00ed podnikatel\u00e9, kte\u0159\u00ed provozuj\u00ed obchod a kte\u0159\u00ed &#8220;nepou\u017e\u00edvaj\u00ed Google My Business&#8221;, &#8220;je\u0161t\u011b se neregistrovali&#8221; a kte\u0159\u00ed si mysl\u00ed, \u017ee &#8220;jejich podnik\u00e1n\u00ed nem\u00e1 nic spole\u010dn\u00e9ho s Google My Business&#8221;. Ale mo\u017en\u00e1 u\u017e n\u011bkte\u0159\u00ed z\u00e1kazn\u00edci vyu\u017e\u00edvaj\u00ed Google My Business a nav\u0161t\u011bvuj\u00ed v\u00e1\u0161 obchod, ani\u017e by o tom podnikatel v\u011bd\u011bl. Str\u00e1nky obchodu mohou b\u00fdt ji\u017e vytvo\u0159eny, ale podnikatel o tom nemus\u00ed v\u011bd\u011bt. Proto je moudr\u00e9, aby se i ti, kte\u0159\u00ed nejsou nad\u0161eni, \u0159\u00e1dn\u011b zaregistrovali a aktivn\u011b vyu\u017e\u00edvali Google My Business.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Jak_se_zaregistrovat_na_Google_My_Business\" title=\"Jak se zaregistrovat na Google My Business\">Jak se zaregistrovat na Google My Business<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Overeni_registrace_majitele_obchodu\" title=\"Ov\u011b\u0159en\u00ed registrace majitele obchodu\">Ov\u011b\u0159en\u00ed registrace majitele obchodu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Uprava_obchodniho_profilu\" title=\"\u00daprava obchodn\u00edho profilu\">\u00daprava obchodn\u00edho profilu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Sprava_recenzi\" title=\"Spr\u00e1va recenz\u00ed\">Spr\u00e1va recenz\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Overeni_informaci_a_chovani_uzivatelu\" title=\"Ov\u011b\u0159en\u00ed informac\u00ed a chov\u00e1n\u00ed u\u017eivatel\u016f\">Ov\u011b\u0159en\u00ed informac\u00ed a chov\u00e1n\u00ed u\u017eivatel\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Metoda_jakym_zpusobem_uzivatele_hledaji_vase_podnikani\" title=\"Metoda, jak\u00fdm zp\u016fsobem u\u017eivatel\u00e9 hledaj\u00ed va\u0161e podnik\u00e1n\u00ed\">Metoda, jak\u00fdm zp\u016fsobem u\u017eivatel\u00e9 hledaj\u00ed va\u0161e podnik\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Google_sluzby_ktere_uzivatele_vyuzivaji_pro_vyhledavani_obchodnich_informaci\" title=\"Google slu\u017eby, kter\u00e9 u\u017eivatel\u00e9 vyu\u017e\u00edvaj\u00ed pro vyhled\u00e1v\u00e1n\u00ed obchodn\u00edch informac\u00ed\">Google slu\u017eby, kter\u00e9 u\u017eivatel\u00e9 vyu\u017e\u00edvaj\u00ed pro vyhled\u00e1v\u00e1n\u00ed obchodn\u00edch informac\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Chovani_uzivatelu\" title=\"Chov\u00e1n\u00ed u\u017eivatel\u016f\">Chov\u00e1n\u00ed u\u017eivatel\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Zadost_o_trasu\" title=\"\u017d\u00e1dost o trasu\">\u017d\u00e1dost o trasu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Pocet_prichozich_hovoru\" title=\"Po\u010det p\u0159\u00edchoz\u00edch hovor\u016f\">Po\u010det p\u0159\u00edchoz\u00edch hovor\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Opakovane_navstevy\" title=\"Opakovan\u00e9 n\u00e1v\u0161t\u011bvy\">Opakovan\u00e9 n\u00e1v\u0161t\u011bvy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Casy_s_vysokou_navstevnosti\" title=\"\u010casy s vysokou n\u00e1v\u0161t\u011bvnost\u00ed\">\u010casy s vysokou n\u00e1v\u0161t\u011bvnost\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Pocet_zobrazeni_fotografii\" title=\"Po\u010det zobrazen\u00ed fotografi\u00ed\">Po\u010det zobrazen\u00ed fotografi\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Pocet_fotografii\" title=\" Po\u010det fotografi\u00ed \"> Po\u010det fotografi\u00ed <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Vytvareni_webovych_stranek\" title=\"Vytv\u00e1\u0159en\u00ed webov\u00fdch str\u00e1nek\">Vytv\u00e1\u0159en\u00ed webov\u00fdch str\u00e1nek<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/it\/register-google-my-business\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_se_zaregistrovat_na_Google_My_Business\"><\/span>Jak se zaregistrovat na Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_558937720-1024x683.jpg\" alt=\"\" class=\"wp-image-7945\" \/><figcaption class=\"wp-element-caption\"> Jak se zaregistrovat na Google My Business?<\/figcaption><\/figure>\n\n\n\n<p>Jak se tedy zaregistrovat na Google My Business? N\u011bkte\u0159\u00ed z v\u00e1s se mo\u017en\u00e1 c\u00edt\u00ed nep\u0159\u00edjemn\u011b, ale Google My Business \u010dasto automaticky vytv\u00e1\u0159\u00ed str\u00e1nky na z\u00e1klad\u011b informac\u00ed z internetu, i kdy\u017e se sami neregistrujete. To je proto, \u017ee Google pokra\u010duje v registraci automaticky na z\u00e1klad\u011b vlastn\u00edch informac\u00ed od Google. Nejprve ov\u011b\u0159te, zda existuje str\u00e1nka va\u0161eho obchodu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overeni_registrace_majitele_obchodu\"><\/span>Ov\u011b\u0159en\u00ed registrace majitele obchodu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nap\u0159\u00edklad, pokud n\u011bkdo provozuje kade\u0159nictv\u00ed s n\u00e1zvem \u25a1\u25a1 pobl\u00ed\u017e stanice \u25cb\u25cb, jd\u011bte na Google Maps a zkuste vyhled\u00e1vat n\u00e1hodn\u011b, nap\u0159\u00edklad &#8220;\u25a1\u25a1\u3000\u3007\u3007&#8221; nebo &#8220;\u25cb\u25cb\u3000kade\u0159nictv\u00ed\u3000\u25a1\u25a1&#8221;. Na map\u011b Google Maps se zobraz\u00ed poloha obchodu ozna\u010den\u00e1 modr\u00fdm bal\u00f3nkem a v lev\u00e9 \u010d\u00e1sti obrazovky (v p\u0159\u00edpad\u011b mobiln\u00edch za\u0159\u00edzen\u00ed se otev\u0159e po kliknut\u00ed na n\u00e1zev obchodu v doln\u00ed \u010d\u00e1sti obrazovky) se zobraz\u00ed aktu\u00e1ln\u00ed registra\u010dn\u00ed \u00fadaje Google My Business.<\/p>\n\n\n\n<p>Pokud se pod adresou zobraz\u00ed zpr\u00e1va &#8220;Jste majitelem tohoto obchodu?&#8221;, str\u00e1nka ji\u017e byla vytvo\u0159ena. Mo\u017en\u00e1 n\u011bkdo napsal recenzi. Nicm\u00e9n\u011b, pokud se zobraz\u00ed tato zpr\u00e1va, znamen\u00e1 to, \u017ee ov\u011b\u0159en\u00ed majitele obchodu je\u0161t\u011b nebylo dokon\u010deno, tak\u017ee klikn\u011bte na &#8220;Jste majitelem tohoto obchodu?&#8221; a pokra\u010dujte na str\u00e1nku pro ov\u011b\u0159en\u00ed majitele.<\/p>\n\n\n\n<p>Pokud se zobraz\u00ed &#8220;Ji\u017e spravujete tento seznam&#8221; a &#8220;Seznam kade\u0159nictv\u00ed \u25a1\u25a1 je ji\u017e vytvo\u0159en. Ov\u011b\u0159te nyn\u00ed vlastnictv\u00ed a vyu\u017eijte ho k propagaci sv\u00e9ho obchodu na Google&#8221;, klikn\u011bte na &#8220;Ov\u011b\u0159it&#8221;.<\/p>\n\n\n\n<p>Pokud se zobraz\u00ed &#8220;Vyberte zp\u016fsob ov\u011b\u0159en\u00ed&#8221;, &#8220;Abyste mohli vyu\u017e\u00edvat v\u0161echny funkce a spravovat a propagovat sv\u016fj obchod, mus\u00edte ov\u011b\u0159it, \u017ee jste jeho majitelem.&#8221; a &#8220;Vyberte zp\u016fsob z\u00edsk\u00e1n\u00ed ov\u011b\u0159ovac\u00edho k\u00f3du.&#8221;, nyn\u00ed je nastaveno na &#8220;Poslat pohlednici&#8221;, &#8220;Pos\u00edl\u00e1me v\u00e1m pohlednici s k\u00f3dem na n\u00ed\u017ee uvedenou adresu&#8221;, a adresa obchodu je spr\u00e1vn\u011b uvedena. Zadejte jm\u00e9no p\u0159\u00edjemce a klikn\u011bte na &#8220;Poslat&#8221;. M\u016f\u017ee trvat a\u017e 19 dn\u00ed, ne\u017e doraz\u00ed. Pokud kliknete na &#8220;Podrobnosti&#8221; na t\u00e9to str\u00e1nce, zobraz\u00ed se vysv\u011btlen\u00ed ov\u011b\u0159en\u00ed telefonem atd.<\/p>\n\n\n\n<p>Pokud se nezobraz\u00ed zpr\u00e1va &#8220;Jste majitelem tohoto obchodu?&#8221; a pokra\u010dujete na str\u00e1nku pro registraci dal\u0161\u00edch informac\u00ed, pokra\u010dujte v registraci informac\u00ed. Po dokon\u010den\u00ed registrace informac\u00ed pokra\u010dujte na str\u00e1nku pro ov\u011b\u0159en\u00ed majitele, stejn\u011b jako kdy\u017e ji\u017e existuje str\u00e1nka. Pokud str\u00e1nku nelze naj\u00edt ani po vyhled\u00e1n\u00ed, pokra\u010dujte na registra\u010dn\u00ed str\u00e1nku Google My Business, pokra\u010dujte na registra\u010dn\u00ed obrazovku a zadejte informace, jako je n\u00e1zev obchodu, adresa a obor. Po zad\u00e1n\u00ed po\u017eadovan\u00fdch polo\u017eek vyberte &#8220;Pokra\u010dovat&#8221;, pokra\u010dujte a pokra\u010dujte na str\u00e1nku pro ov\u011b\u0159en\u00ed majitele.<\/p>\n\n\n\n<p>Ov\u011b\u0159en\u00ed majitele se prov\u00e1d\u00ed pomoc\u00ed \u00fa\u010dtu Google. Po ov\u011b\u0159en\u00ed majitele m\u016f\u017eete jako majitel Google My Business prov\u00e1d\u011bt \u00fapravy a jin\u00e9 spr\u00e1vn\u00ed \u00fakony. P\u0159i tomto ov\u011b\u0159en\u00ed budete pot\u0159ebovat ID a heslo pro spr\u00e1vu, ale tyto ID a hesla z\u00edsk\u00e1te registrac\u00ed \u00fa\u010dtu Google p\u0159i ov\u011b\u0159ov\u00e1n\u00ed majitele a tento \u00fa\u010det Google pou\u017eijete k spr\u00e1v\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uprava_obchodniho_profilu\"><\/span>\u00daprava obchodn\u00edho profilu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_1089487877-1024x683.jpg\" alt=\"\" class=\"wp-image-7946\" \/><\/figure>\n\n\n\n<p>Po ov\u011b\u0159en\u00ed vlastnictv\u00ed m\u016f\u017eete v obchodn\u00edm profilu, kter\u00fd jsme p\u0159edstavili v jin\u00e9m \u010dl\u00e1nku na na\u0161em webu pod n\u00e1zvem &#8220;Google My Business a vyhled\u00e1v\u00e1n\u00ed m\u00edstn\u00edch obchodn\u00edch informac\u00ed na internetu&#8221;, upravit &#8220;n\u00e1zev obchodu&#8221;, &#8220;kategorii&#8221;, &#8220;obchodn\u00ed z\u00e1kladnu (adresu)&#8221;, &#8220;bezobchodn\u00ed typ (slu\u017eby omezen\u00e9 na oblast)&#8221;, &#8220;otev\u00edrac\u00ed dobu&#8221;, &#8220;speci\u00e1ln\u00ed otev\u00edrac\u00ed dobu&#8221;, &#8220;telefonn\u00ed \u010d\u00edslo&#8221;, &#8220;vlastnosti&#8221;, &#8220;URL&#8221;, &#8220;popis obchodu&#8221; a &#8220;datum zah\u00e1jen\u00ed \u010dinnosti&#8221;.<\/p>\n\n\n\n<p>Proveden\u00edm ov\u011b\u0159en\u00ed vlastnictv\u00ed obchodu v Google My Business z\u00edsk\u00e1te \u0159adu v\u00fdhod, jako je mo\u017enost zve\u0159ejn\u011bn\u00ed na Google Street View, ale skute\u010dnou v\u00fdhodou je zlep\u0161en\u00ed obsahu Google My Business vlastn\u00edmi silami a zv\u00fd\u0161en\u00ed efektivity p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f prost\u0159ednictv\u00edm m\u00edstn\u00edch obchodn\u00edch opat\u0159en\u00ed. Vytvo\u0159me atraktivn\u00ed obchodn\u00ed profil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sprava_recenzi\"><\/span>Spr\u00e1va recenz\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dal\u0161\u00ed v\u00fdhodou Google My Business je mo\u017enost spravovat recenze. Jakmile dokon\u010d\u00edte ov\u011b\u0159en\u00ed vlastn\u00edka podniku, tuto funkci m\u016f\u017eete vyu\u017e\u00edvat. V Google My Business mohou skute\u010dn\u00ed z\u00e1kazn\u00edci, kte\u0159\u00ed nav\u0161t\u00edvili v\u00e1\u0161 obchod nebo zakoupili v\u00e1\u0161 produkt, zanechat recenzi. Pro u\u017eivatele, kte\u0159\u00ed je\u0161t\u011b nevyu\u017eili va\u0161e slu\u017eby nebo nav\u0161t\u00edvili v\u00e1\u0161 obchod, jsou recenze d\u016fle\u017eit\u00fdm zdrojem informac\u00ed. Pokud se v\u00e1m poda\u0159\u00ed shrom\u00e1\u017edit pozitivn\u00ed recenze, m\u016f\u017eete efektivn\u011b propagovat sv\u016fj obchod nebo firmu.<\/p>\n\n\n\n<p>V Google My Business m\u016f\u017eete odpov\u00eddat na zve\u0159ejn\u011bn\u00e9 recenze. Komunikace s klienty prost\u0159ednictv\u00edm recenz\u00ed m\u016f\u017ee v\u00e9st k budov\u00e1n\u00ed d\u016fv\u011bry a pocitu bl\u00edzkosti. V edita\u010dn\u00edm okn\u011b recenz\u00ed m\u016f\u017eete &#8220;nahl\u00e1sit recenzi&#8221; a &#8220;odpov\u011bd\u011bt&#8221; na ni. Recenze jsou voln\u011b dostupn\u00e9 pro z\u00e1kazn\u00edky, tak\u017ee mezi nimi mohou b\u00fdt i takov\u00e9, kter\u00e9 sni\u017euj\u00ed hodnocen\u00ed va\u0161eho podniku. Jako spr\u00e1vce My Business byste cht\u011bli takov\u00e9 hodnocen\u00ed odstranit, ale nem\u016f\u017eete je sv\u00e9voln\u011b mazat.<\/p>\n\n\n\n<p>Samoz\u0159ejm\u011b, pokud recenze poru\u0161uje pravidla obsahu Google, m\u016f\u017eete ji nahl\u00e1sit pomoc\u00ed funkce &#8220;Nahl\u00e1sit recenzi&#8221; a pokud bude va\u0161e nahl\u00e1\u0161en\u00ed uzn\u00e1no, recenze m\u016f\u017ee b\u00fdt odstran\u011bna. Proti \u0161kodliv\u00fdm p\u0159\u00edsp\u011bvk\u016fm je t\u0159eba jednat rozhodn\u011b. Toto t\u00e9ma podrobn\u011bji rozeb\u00edr\u00e1me v jin\u00e9m \u010dl\u00e1nku na na\u0161em webu s n\u00e1zvem &#8220;Jak odstranit recenze z Google Maps (My Business)&#8221;.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/google-map-reputation-delete-way\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/google-map-reputation-delete-way[ja]<\/a><\/p>\n\n\n\n<p>Vyu\u017eit\u00edm funkce &#8220;Odpov\u011bd\u011bt&#8221; a up\u0159\u00edmn\u00fdm p\u0159\u00edstupem mohou ostatn\u00ed u\u017eivatel\u00e9 vid\u011bt, \u017ee jste obchod, kter\u00fd se sna\u017e\u00ed o pe\u010dliv\u00e9 zach\u00e1zen\u00ed. Mohou si uv\u011bdomit, \u017ee &#8220;i kdy\u017e dost\u00e1vaj\u00ed takov\u00e9 recenze, jsou to solidn\u00ed obchod&#8221;.<br>\nPokud ud\u011bl\u00e1te n\u011bjakou chybu, rychl\u00e1 a adekv\u00e1tn\u00ed reakce m\u016f\u017ee paradoxn\u011b zv\u00fd\u0161it va\u0161i popularitu. Mnoho lid\u00ed m\u00e1 dobr\u00fd dojem, kdy\u017e vid\u00ed, \u017ee i na negativn\u00ed recenze reagujete up\u0159\u00edmn\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overeni_informaci_a_chovani_uzivatelu\"><\/span>Ov\u011b\u0159en\u00ed informac\u00ed a chov\u00e1n\u00ed u\u017eivatel\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_1540746185-1024x484.jpg\" alt=\"\" class=\"wp-image-7947\" \/><figcaption class=\"wp-element-caption\"> Vysv\u011btl\u00edme funkci Insight v Google My Business. <\/figcaption><\/figure>\n\n\n\n<p>Google My Business nab\u00edz\u00ed funkci nazvanou Insight, kter\u00e1 umo\u017e\u0148uje kontrolovat zpr\u00e1vy o informac\u00edch a chov\u00e1n\u00ed u\u017eivatel\u016f, kte\u0159\u00ed prohl\u00ed\u017eeli informace o va\u0161em podnik\u00e1n\u00ed v jednotliv\u00fdch obchodech. P\u0159ihlaste se do Google My Business a klikn\u011bte na [Insight] v lev\u00e9m menu.<\/p>\n\n\n\n<p>M\u016f\u017eete zkontrolovat informace, jako je to, jak\u00fdm Google slu\u017eb\u00e1m se u\u017eivatel\u00e9 dostali k informac\u00edm o va\u0161em podnik\u00e1n\u00ed, jak\u00e9 kl\u00ed\u010dov\u00e9 slova vyhled\u00e1vali, jak\u00e9 akce podnikli (nap\u0159\u00edklad p\u0159\u00edstup na webov\u00e9 str\u00e1nky, vyhled\u00e1v\u00e1n\u00ed tras, vol\u00e1n\u00ed atd.). Tyto informace m\u016f\u017eete analyzovat a ov\u011b\u0159ovat ve t\u0159ech \u010dasov\u00fdch obdob\u00edch: t\u00fddenn\u011b, m\u011bs\u00ed\u010dn\u011b a za posledn\u00ed \u010dtvrtlet\u00ed. Tato anal\u00fdza v\u00e1m m\u016f\u017ee pomoci vytvo\u0159it nov\u00e9 obchodn\u00ed strategie. Polo\u017eky, kter\u00e9 lze ov\u011b\u0159it v Insight, jsou n\u00e1sleduj\u00edc\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metoda_jakym_zpusobem_uzivatele_hledaji_vase_podnikani\"><\/span>Metoda, jak\u00fdm zp\u016fsobem u\u017eivatel\u00e9 hledaj\u00ed va\u0161e podnik\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zobrazujeme \u201epo\u010det\u201c a \u201eprocentu\u00e1ln\u00ed pod\u00edl\u201c p\u0159\u00edpad\u016f, kdy u\u017eivatel\u00e9 hledaj\u00ed va\u0161e podnik\u00e1n\u00ed p\u0159\u00edmo (\u201ep\u0159\u00edm\u00e9 vyhled\u00e1v\u00e1n\u00ed\u201c) nebo nep\u0159\u00edmo (\u201enep\u0159\u00edm\u00e9 vyhled\u00e1v\u00e1n\u00ed\u201c).<br> V tomto p\u0159\u00edpad\u011b, \u201ep\u0159\u00edm\u00e9 vyhled\u00e1v\u00e1n\u00ed\u201c znamen\u00e1 po\u010det vyhled\u00e1v\u00e1n\u00ed od u\u017eivatel\u016f, kte\u0159\u00ed ji\u017e znaj\u00ed n\u00e1zev nebo adresu va\u0161eho podnik\u00e1n\u00ed. Pokud je n\u00e1zev va\u0161eho podnik\u00e1n\u00ed, zna\u010dky nebo obchodn\u00ed jm\u00e9no dob\u0159e zn\u00e1m\u00e9, bude pod\u00edl p\u0159\u00edm\u00e9ho vyhled\u00e1v\u00e1n\u00ed vysok\u00fd. \u201eNep\u0159\u00edm\u00e9 vyhled\u00e1v\u00e1n\u00ed\u201c se zobrazuje na z\u00e1klad\u011b po\u010dtu v\u00fdsledk\u016f, kter\u00e9 se zobraz\u00ed, kdy\u017e u\u017eivatel\u00e9 hledaj\u00ed kategorie, n\u00e1zvy produkt\u016f, typy produkt\u016f, typy slu\u017eeb atd. Jin\u00fdmi slovy, registrace kategorie nebo n\u00e1zev va\u0161eho podnik\u00e1n\u00ed m\u016f\u017ee v\u00fdrazn\u011b ovlivnit po\u010det vyhled\u00e1v\u00e1n\u00ed (zobrazov\u00e1n\u00ed na vy\u0161\u0161\u00edch pozic\u00edch p\u0159i vyhled\u00e1v\u00e1n\u00ed a klik\u00e1n\u00ed), a tento efekt m\u016f\u017eete ov\u011b\u0159it na t\u00e9to obrazovce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_sluzby_ktere_uzivatele_vyuzivaji_pro_vyhledavani_obchodnich_informaci\"><\/span>Google slu\u017eby, kter\u00e9 u\u017eivatel\u00e9 vyu\u017e\u00edvaj\u00ed pro vyhled\u00e1v\u00e1n\u00ed obchodn\u00edch informac\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zobrazuje se, zda u\u017eivatel\u00e9 na\u0161li va\u0161e &#8220;Moje podnik\u00e1n\u00ed&#8221;, kter\u00e9 spravujete, pomoc\u00ed vyhled\u00e1v\u00e1n\u00ed jako je &#8220;Webov\u00e9 vyhled\u00e1v\u00e1n\u00ed&#8221;, nebo zda ho na\u0161li pomoc\u00ed &#8220;Google Map&#8221;. Toto se zobrazuje na z\u00e1klad\u011b po\u010dtu u\u017eivatel\u016f, kte\u0159\u00ed na\u0161li va\u0161e &#8220;Moje podnik\u00e1n\u00ed&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chovani_uzivatelu\"><\/span>Chov\u00e1n\u00ed u\u017eivatel\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V t\u00e9to polo\u017ece m\u016f\u017eete zkontrolovat, jak\u00e9 kroky u\u017eivatel\u00e9 podnikli pot\u00e9, co zobrazili Moji firmu. Celkov\u00fd po\u010det akc\u00ed zobrazuje celkov\u00fd po\u010det krok\u016f, kter\u00e9 u\u017eivatel\u00e9 podnikli v\u016f\u010di Moji firmu, v\u010detn\u011b &#8220;p\u0159\u00edstupu na webov\u00e9 str\u00e1nky&#8221;, &#8220;po\u017eadavku na trasu&#8221;, &#8220;kliknut\u00ed na telefonn\u00ed \u010d\u00edslo a vol\u00e1n\u00ed&#8221; a &#8220;prohl\u00ed\u017een\u00ed fotografi\u00ed&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadost_o_trasu\"><\/span>\u017d\u00e1dost o trasu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u016f\u017eete zjistit, z jak\u00e9ho m\u00edsta u\u017eivatel\u00e9 vyhled\u00e1vali trasu do obchodu. Na zobrazen\u00e9 map\u011b je m\u00edsto obchodu ozna\u010deno \u0161pendl\u00edkem a d\u00e1le jsou na Google Maps zobrazena m\u00edsta, z kter\u00fdch mnoho u\u017eivatel\u016f vyhled\u00e1valo trasu k adrese obchodu. Zobraz\u00ed se tak\u00e9 celkov\u00fd po\u010det vyhled\u00e1v\u00e1n\u00ed podle m\u011bst a region\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pocet_prichozich_hovoru\"><\/span>Po\u010det p\u0159\u00edchoz\u00edch hovor\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V t\u00e9to polo\u017ece m\u016f\u017eete zobrazit frekvenci hovor\u016f, kdy u\u017eivatel\u00e9 klikli na telefonn\u00ed \u010d\u00edslo z v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed v My Business, podle &#8216;dne v t\u00fddnu&#8217; nebo &#8216;\u010dasov\u00e9ho p\u00e1sma&#8217;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opakovane_navstevy\"><\/span>Opakovan\u00e9 n\u00e1v\u0161t\u011bvy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V t\u00e9to polo\u017ece m\u016f\u017eete ov\u011b\u0159it frekvenci n\u00e1v\u0161t\u011bv z\u00e1kazn\u00edk\u016f podle zobrazen\u00e9ho pod\u00edlu. Domn\u00edv\u00e1me se, \u017ee tato polo\u017eka je pou\u017e\u00edv\u00e1na jako prvek pro ov\u011b\u0159en\u00ed po\u010dtu zobrazen\u00ed opakovan\u00fdch n\u00e1v\u0161t\u011bv na z\u00e1klad\u011b dat, jako je poloha, kde se z\u00e1kazn\u00edci, kte\u0159\u00ed nastavili sv\u00e9 mobiln\u00ed za\u0159\u00edzen\u00ed tak, aby informovali Google o sv\u00e9 poloze, zdr\u017euj\u00ed. Informace, kter\u00e9 Google shroma\u017e\u010fuje samostatn\u011b, jsou pou\u017e\u00edv\u00e1ny k zobrazen\u00ed takov\u00fdch v\u011bc\u00ed, jako jsou ru\u0161n\u00e9 \u010dasy, podobn\u011b jako tato polo\u017eka, ale domn\u00edv\u00e1me se, \u017ee opakovan\u00e9 n\u00e1v\u0161t\u011bvy mohou vyu\u017e\u00edvat podobnou funkci k zobrazen\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Casy_s_vysokou_navstevnosti\"><\/span>\u010casy s vysokou n\u00e1v\u0161t\u011bvnost\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podobn\u011b jako u opakovan\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f se zd\u00e1, \u017ee Google vyu\u017e\u00edv\u00e1 vlastn\u00ed velk\u00e1 data k zobrazen\u00ed \u010das\u016f s vysokou n\u00e1v\u0161t\u011bvnost\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pocet_zobrazeni_fotografii\"><\/span>Po\u010det zobrazen\u00ed fotografi\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u016f\u017eete porovnat po\u010det zobrazen\u00ed fotografi\u00ed, kter\u00e9 jsou zaregistrov\u00e1ny v My Business, s ostatn\u00edmi podniky ve stejn\u00e9m oboru v okol\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pocet_fotografii\"><\/span> Po\u010det fotografi\u00ed <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> Zobraz\u00edme graf, kter\u00fd porovn\u00e1v\u00e1 po\u010det fotografi\u00ed zaregistrovan\u00fdch v My Business a pr\u016fm\u011brn\u00fd po\u010det fotografi\u00ed zaregistrovan\u00fdch v okoln\u00edch konkuren\u010dn\u00edch podnic\u00edch. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vytvareni_webovych_stranek\"><\/span>Vytv\u00e1\u0159en\u00ed webov\u00fdch str\u00e1nek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_50412211-1024x683.jpg\" alt=\"\" class=\"wp-image-7950\" \/><figcaption class=\"wp-element-caption\"> Informace zaregistrovan\u00e9 v Google My Business lze synchronizovat p\u0159i vytv\u00e1\u0159en\u00ed webov\u00fdch str\u00e1nek.<\/figcaption><\/figure>\n\n\n\n<p>M\u016f\u017eete vytvo\u0159it jednoduch\u00e9 webov\u00e9 str\u00e1nky pomoc\u00ed webov\u00e9ho n\u00e1stroje a synchronizovat je s informacemi zaregistrovan\u00fdmi v Google My Business. Na vytvo\u0159en\u00fdch str\u00e1nk\u00e1ch m\u016f\u017eete p\u0159izp\u016fsobit t\u00e9ma, fotografie a text a pokud zm\u011bn\u00edte obchodn\u00ed informace v Google My Business nebo p\u0159id\u00e1te nov\u00e9 fotografie, str\u00e1nky se automaticky aktualizuj\u00ed. Webov\u00e9 str\u00e1nky jsou automaticky optimalizov\u00e1ny pro zobrazen\u00ed na stoln\u00edch po\u010d\u00edta\u010d\u00edch, notebooc\u00edch a mobiln\u00edch za\u0159\u00edzen\u00edch. V dne\u0161n\u00ed dob\u011b, kdy je samoz\u0159ejm\u00e9 vytv\u00e1\u0159et webov\u00e9 str\u00e1nky a propagovat sv\u016fj podnik, je to velmi u\u017eite\u010dn\u00e1 slu\u017eba pro obchody, kter\u00e9 maj\u00ed obt\u00ed\u017ee s n\u00e1klady na vytv\u00e1\u0159en\u00ed webov\u00fdch str\u00e1nek a je\u0161t\u011b v\u00edce s nasazen\u00edm person\u00e1lu a \u010dasu.<\/p>\n\n\n\n<p>P\u0159ihlaste se do Google My Business a pokud m\u00e1te v\u00edce obchodn\u00edch informac\u00ed, otev\u0159ete ty, kter\u00e9 chcete spravovat. Klikn\u011bte na menu [Webov\u00e9 str\u00e1nky] a vytvo\u0159te webov\u00e9 str\u00e1nky. Jakmile se zobraz\u00ed obrazovka pro vytv\u00e1\u0159en\u00ed webov\u00e9ho n\u00e1stroje, rozhodnete se pro design, jako jsou p\u00edsmo a barva t\u00e9matu. Vyberte t\u00e9ma, kter\u00e9 se hod\u00ed pro v\u00e1\u0161 obchod, z p\u0159ipraven\u00fdch t\u00e9mat.<\/p>\n\n\n\n<p>Pot\u00e9 vytvo\u0159\u00edte nadpis a jeho popis, kter\u00e9 se zobraz\u00ed na obr\u00e1zku obalu, a hlavi\u010dku a text p\u0159ehledu. Obr\u00e1zek obalu lze snadno nastavit pomoc\u00ed funkce p\u0159et\u00e1hnout a pustit. Ur\u010d\u00edte hlavn\u00ed tla\u010d\u00edtko akce, kter\u00e9 chcete uk\u00e1zat u\u017eivatel\u016fm, jako je &#8220;Hledat trasu&#8221;, &#8220;Zobrazit menu&#8221;, &#8220;Rezervovat m\u00edsto&#8221;, &#8220;Potvrdit objedn\u00e1vku&#8221; atd., v\u011bt\u0161ina pot\u0159ebn\u00fdch v\u011bc\u00ed je k dispozici.<\/p>\n\n\n\n<p>V\u0161echny tyto \u00fakony lze nastavit jednoduch\u00fdmi operacemi, tak\u017ee to nezabere mnoho \u010dasu. Do p\u0159ehledov\u00e9ho pole m\u016f\u017eete tak\u00e9 vlo\u017eit odkaz, tak\u017ee pokud ji\u017e m\u00e1te vlastn\u00ed webov\u00e9 str\u00e1nky, nastav\u00edte je. Webov\u00e9 str\u00e1nky m\u016f\u017eete kdykoli upravit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sna\u017ete se co nej\u010dast\u011bji aktualizovat sv\u016fj obchodn\u00ed profil, reagovat na recenze a aktivn\u011b vyu\u017e\u00edvat Google My Business pro \u0161\u00ed\u0159en\u00ed informac\u00ed a roz\u0161i\u0159ov\u00e1n\u00ed va\u0161eho podnik\u00e1n\u00ed. Google My Business je d\u016fle\u017eit\u00fdm a atraktivn\u00edm n\u00e1strojem pro m\u00edstn\u00ed vyhled\u00e1v\u00e1n\u00ed. Vyu\u017eijte ho spr\u00e1vn\u011b a p\u0159em\u011b\u0148te vyhled\u00e1vac\u00ed u\u017eivatele na z\u00e1kazn\u00edky.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google My Business, kter\u00fd se d\u00e1 zaregistrovat zdarma, je vybaven \u0159adou funkc\u00ed a vlastnost\u00ed, kter\u00e9 mohou b\u00fdt u\u017eite\u010dn\u00e9 pro v\u00e1\u0161 podnik. Jak jsme podrobn\u011b p\u0159edstavili v jin\u00e9m \u010dl\u00e1nku na na\u0161em webu, pro roz [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[19,31],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61338"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61338"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61338\/revisions"}],"predecessor-version":[{"id":63380,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61338\/revisions\/63380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63379"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}