{"id":61385,"date":"2023-12-08T20:25:32","date_gmt":"2023-12-08T11:25:32","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61385"},"modified":"2024-03-26T17:47:23","modified_gmt":"2024-03-26T08:47:23","slug":"checkpoints-meo-contract","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/checkpoints-meo-contract","title":{"rendered":"Kontroln\u00ed body v smlouv\u011b o zad\u00e1n\u00ed pr\u00e1ce na opat\u0159en\u00ed MEO (MEO Measures)"},"content":{"rendered":"\n<p>V posledn\u00ed dob\u011b se zvy\u0161uje po\u010det lid\u00ed, kte\u0159\u00ed p\u0159i hled\u00e1n\u00ed nov\u00fdch obchod\u016f nebo slu\u017eeb nejprve vyu\u017e\u00edvaj\u00ed vyhled\u00e1v\u00e1n\u00ed Google. Zejm\u00e9na p\u0159i hled\u00e1n\u00ed restaurac\u00ed nebo nemocnic v bl\u00edzkosti domova nebo kancel\u00e1\u0159e, mnoho lid\u00ed vyu\u017e\u00edv\u00e1 smartphony, kter\u00e9 na Google Maps ukazuj\u00ed obchody a dal\u0161\u00ed m\u00edsta v bl\u00edzkosti aktu\u00e1ln\u00ed polohy.<\/p>\n\n\n\n<p>Z pohledu obchod\u016f, pokud jsou detailn\u00ed informace o jejich obchod\u011b na Google Maps zobrazeny jako priorita, je pravd\u011bpodobnost, \u017ee to povede k n\u00e1sledn\u00e9 n\u00e1v\u0161t\u011bv\u011b, vysok\u00e1. Z tohoto d\u016fvodu se zvy\u0161uje popt\u00e1vka po strategi\u00edch MEO (Map Engine Optimization), kter\u00e9 umo\u017e\u0148uj\u00ed zobrazit detailn\u00ed informace na vy\u0161\u0161\u00edch pozic\u00edch na Google Maps.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku se budeme v\u011bnovat smlouv\u011b o poskytnut\u00ed slu\u017eeb, kterou uzav\u00edraj\u00ed specialist\u00e9 na MEO s klienty.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/checkpoints-meo-contract\/#Co_je_MEO_optimalizace\" title=\"Co je MEO optimalizace\">Co je MEO optimalizace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/checkpoints-meo-contract\/#Dulezite_body_smlouvy_o_svereni_sluzeb_MEO\" title=\"D\u016fle\u017eit\u00e9 body smlouvy o sv\u011b\u0159en\u00ed slu\u017eeb MEO\">D\u016fle\u017eit\u00e9 body smlouvy o sv\u011b\u0159en\u00ed slu\u017eeb MEO<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/checkpoints-meo-contract\/#Ustanoveni_tykajici_se_obsahu_prace\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se obsahu pr\u00e1ce\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se obsahu pr\u00e1ce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/checkpoints-meo-contract\/#Ustanoveni_o_platbe_odmeny\" title=\"Ustanoven\u00ed o platb\u011b odm\u011bny\">Ustanoven\u00ed o platb\u011b odm\u011bny<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/checkpoints-meo-contract\/#V_pripade_odmeny_na_zaklade_dosazeni_vysledku\" title=\"V p\u0159\u00edpad\u011b odm\u011bny na z\u00e1klad\u011b dosa\u017een\u00ed v\u00fdsledk\u016f\">V p\u0159\u00edpad\u011b odm\u011bny na z\u00e1klad\u011b dosa\u017een\u00ed v\u00fdsledk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/checkpoints-meo-contract\/#V_pripade_pevne_odmeny\" title=\"V p\u0159\u00edpad\u011b pevn\u00e9 odm\u011bny\">V p\u0159\u00edpad\u011b pevn\u00e9 odm\u011bny<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/checkpoints-meo-contract\/#Ustanoveni_o_vylouceni_odpovednosti\" title=\"Ustanoven\u00ed o vylou\u010den\u00ed odpov\u011bdnosti\">Ustanoven\u00ed o vylou\u010den\u00ed odpov\u011bdnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/checkpoints-meo-contract\/#Ustanoveni_tykajici_se_doby_trvani_smlouvy\" title=\"Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se doby trv\u00e1n\u00ed smlouvy\">Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se doby trv\u00e1n\u00ed smlouvy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/checkpoints-meo-contract\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/checkpoints-meo-contract\/#Informace_o_tvorbe_a_revizi_smluv_nasi_kancelari\" title=\"Informace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed\">Informace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_MEO_optimalizace\"><\/span>Co je MEO optimalizace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u010casto se st\u00e1v\u00e1, \u017ee kdy\u017e jste na cest\u00e1ch, hled\u00e1te nejbli\u017e\u0161\u00ed restauraci nebo kav\u00e1rnu pomoc\u00ed sv\u00e9ho smartphonu. Kdy\u017e vyhled\u00e1v\u00e1te obchody a podobn\u00e9 za\u0159\u00edzen\u00ed na Google Vyhled\u00e1v\u00e1n\u00ed nebo Google Map\u00e1ch, existuje funkce, kter\u00e1 zobrazuje podrobn\u00e9 informace o za\u0159\u00edzen\u00edch bl\u00edzko va\u0161\u00ed sou\u010dasn\u00e9 polohy spolu s mapou, jak je uk\u00e1z\u00e1no n\u00ed\u017ee.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/MEO.png\" alt=\"\" class=\"wp-image-8104\" style=\"width:623px;height:687px\" \/><figcaption class=\"wp-element-caption\">V\u00fd\u0148atek z Google Map.<\/figcaption><\/figure>\n\n\n\n<p>Toto je funkce, kter\u00e1 preferen\u010dn\u011b zobrazuje obchody a podobn\u00e9 za\u0159\u00edzen\u00ed, kter\u00e9 jsou registrov\u00e1ny v Google My Business, slu\u017eb\u011b Google pro podnikatele, a kter\u00e9 maj\u00ed vysokou relevanci k vyhled\u00e1vac\u00edm kl\u00ed\u010dov\u00fdm slov\u016fm, jsou bl\u00edzko va\u0161\u00ed sou\u010dasn\u00e9 polohy, nebo jsou dob\u0159e zn\u00e1m\u00e9.<\/p>\n\n\n\n<p>Obzvl\u00e1\u0161t\u011b kdy\u017e vyhled\u00e1v\u00e1te na Google pomoc\u00ed &#8220;n\u00e1zev m\u00edsta + obor&#8221;, informace o obchodech a podobn\u00fdch za\u0159\u00edzen\u00edch spolu s Google Mapami se zobraz\u00ed na vrcholu v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Pokud se v\u00e1m poda\u0159\u00ed zobrazit v\u00e1\u0161 obchod v tomto seznamu, je velmi pravd\u011bpodobn\u00e9, \u017ee to p\u0159\u00edmo povede ke zv\u00fd\u0161en\u00ed prodeje.<\/p>\n\n\n\n<p>MEO optimalizace je sada opat\u0159en\u00ed pro zobrazen\u00ed obchod\u016f a podobn\u00fdch za\u0159\u00edzen\u00ed na vrcholu v Google Map\u00e1ch. MEO je zkratka pro Map Engine Optimization. Smlouva, kterou uzav\u0159ete s odborn\u00edkem, kdy\u017e mu zad\u00e1te MEO optimalizaci, se naz\u00fdv\u00e1 Smlouva o poskytnut\u00ed slu\u017eeb MEO optimalizace. Pro v\u00edce informac\u00ed o smlouv\u00e1ch pro um\u00edst\u011bn\u00ed reklam na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google nebo na webov\u00fdch str\u00e1nk\u00e1ch t\u0159et\u00edch stran, se pod\u00edvejte na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dulezite_body_smlouvy_o_svereni_sluzeb_MEO\"><\/span>D\u016fle\u017eit\u00e9 body smlouvy o sv\u011b\u0159en\u00ed slu\u017eeb MEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_603801848-1024x683.jpg\" alt=\"\" class=\"wp-image-8048\" \/><figcaption class=\"wp-element-caption\">Pod\u00edvejme se na d\u016fle\u017eit\u00e9 body v smlouv\u011b o sv\u011b\u0159en\u00ed slu\u017eeb MEO.<\/figcaption><\/figure>\n\n\n\n<p>P\u0159i sv\u011b\u0159en\u00ed slu\u017eeb MEO odborn\u00edk\u016fm je t\u0159eba vytvo\u0159it smlouvu o sv\u011b\u0159en\u00ed slu\u017eeb. N\u00ed\u017ee vysv\u011btl\u00edme kl\u00ed\u010dov\u00e9 body v smlouv\u011b o sv\u011b\u0159en\u00ed slu\u017eeb MEO. V n\u00e1sleduj\u00edc\u00edch n\u00e1vrz\u00edch klauzul\u00ed je &#8220;A&#8221; obchod, kter\u00fd sv\u011b\u0159uje slu\u017eby MEO, a &#8220;B&#8221; je odborn\u00edk. Pro v\u00edce informac\u00ed o obecn\u00fdch smlouv\u00e1ch o sv\u011b\u0159en\u00ed slu\u017eeb, viz n\u00ed\u017ee uveden\u00fd \u010dl\u00e1nek.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/regulation-of-outsourcing-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/regulation-of-outsourcing-contract[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_obsahu_prace\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se obsahu pr\u00e1ce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek \u3007 (Obsah pr\u00e1ce)<br>A pov\u011b\u0159uje B, aby podle p\u0159\u00edlohy provedl opat\u0159en\u00ed, kter\u00e1 A pova\u017euje za \u00fa\u010dinn\u00e1 pro zv\u00fd\u0161en\u00ed pozice jeho ur\u010den\u00fdch obchod\u016f atd. na Google Maps (d\u00e1le jen &#8220;tato pr\u00e1ce&#8221;), a A se zavazuje tuto pr\u00e1ci p\u0159ijmout.<\/p>\n\n\n\n<p>Co je d\u016fle\u017eit\u00e9 v smlouv\u011b o pov\u011b\u0159en\u00ed MEO, je konkr\u00e9tn\u00ed ustanoven\u00ed o tom, jakou pr\u00e1ci bude MEO prov\u00e1d\u011bt. Kl\u00ed\u010dov\u00fdmi body v MEO jsou konkr\u00e9tn\u00ed definice &#8220;zv\u00fd\u0161en\u00ed&#8221; pozice, kter\u00e1 je c\u00edlem opat\u0159en\u00ed, a explicitn\u00ed uveden\u00ed kl\u00ed\u010dov\u00fdch slov, na kter\u00e1 se zam\u011b\u0159uje zobrazen\u00ed na vy\u0161\u0161\u00edch pozic\u00edch. Tyto body jsou \u010dasto specificky uvedeny v p\u0159\u00edloze p\u0159ipojen\u00e9 k smlouv\u011b, jak je uvedeno v\u00fd\u0161e. Jasn\u00fdm zp\u016fsobem definov\u00e1n\u00ed zv\u00fd\u0161en\u00ed je nap\u0159\u00edklad stanoven\u00ed, \u017ee pro kl\u00ed\u010dov\u00e1 slova, kter\u00e1 jsou c\u00edlem MEO, bude &#8220;pozice \u3007 a v\u00fd\u0161e&#8221;.<\/p>\n\n\n\n<p>Je t\u0159eba poznamenat, \u017ee v p\u0159\u00edpad\u011b Google se v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed zobrazuj\u00ed optimalizovan\u00e9 pro ka\u017ed\u00e9ho u\u017eivatele na z\u00e1klad\u011b anal\u00fdzy jeho vlastnost\u00ed a historie vyhled\u00e1v\u00e1n\u00ed. Toto se naz\u00fdv\u00e1 personalizovan\u00e9 vyhled\u00e1v\u00e1n\u00ed. Proto je samoz\u0159ejm\u011b nutn\u00e9, aby se kontrola pozice prov\u00e1d\u011bla v\u017edy v re\u017eimu inkognito, kde nen\u00ed optimalizace v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed pro ka\u017ed\u00e9ho u\u017eivatele, a je d\u016fle\u017eit\u00e9 vysv\u011btlit tento mechanismus dostate\u010dn\u011b obchod\u016fm atd., kter\u00e9 pov\u011b\u0159uj\u00ed MEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_platbe_odmeny\"><\/span>Ustanoven\u00ed o platb\u011b odm\u011bny<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Existuj\u00ed dva zp\u016fsoby stanoven\u00ed odm\u011bny za slu\u017eby optimalizace MEO: odm\u011bna na z\u00e1klad\u011b dosa\u017een\u00ed ur\u010dit\u00fdch v\u00fdsledk\u016f a pevn\u00e1 odm\u011bna, kter\u00e1 se plat\u00ed bez ohledu na dosa\u017een\u00e9 v\u00fdsledky. N\u00ed\u017ee jsou tyto dva typy vysv\u011btleny podrobn\u011bji.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"V_pripade_odmeny_na_zaklade_dosazeni_vysledku\"><\/span>V p\u0159\u00edpad\u011b odm\u011bny na z\u00e1klad\u011b dosa\u017een\u00ed v\u00fdsledk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek X (Platba odm\u011bny na z\u00e1klad\u011b dosa\u017een\u00ed v\u00fdsledk\u016f)<br>Strana A zaplat\u00ed stran\u011b B odm\u011bnu, pokud se jedno nebo v\u00edce kl\u00ed\u010dov\u00fdch slov, kter\u00e9 jsou c\u00edlem optimalizace MEO a jsou specifikov\u00e1ny v p\u0159\u00edloze, zobraz\u00ed v horn\u00edch X pozic\u00edch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed na Google Map na m\u00edst\u011b dohodnut\u00e9m mezi stranou A a B (d\u00e1le jen &#8220;zv\u00fd\u0161en\u00ed pozice&#8221;). Odm\u011bna se vypo\u010d\u00edt\u00e1 n\u00e1soben\u00edm po\u010dtu dn\u00ed, kdy bylo dosa\u017eeno zv\u00fd\u0161en\u00ed pozice, \u010d\u00e1stkou X korun (v\u010detn\u011b spot\u0159ebn\u00ed dan\u011b).<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b odm\u011bny na z\u00e1klad\u011b dosa\u017een\u00ed v\u00fdsledk\u016f je nejd\u016fle\u017eit\u011bj\u0161\u00ed jasn\u011b definovat v\u00fdsledky, kter\u00e9 vedou k vzniku odm\u011bny, tak, aby nebylo m\u00edsto pro pochybnosti. V\u00fd\u0161e uveden\u00fd n\u00e1vrh \u010dl\u00e1nku stanovuje, \u017ee odm\u011bna vznik\u00e1, pokud se jedno nebo v\u00edce kl\u00ed\u010dov\u00fdch slov, kter\u00e9 jsou c\u00edlem optimalizace MEO, zobraz\u00ed v horn\u00edch X pozic\u00edch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Nicm\u00e9n\u011b, pokud jsou mezi kl\u00ed\u010dov\u00fdmi slovy, kter\u00e9 jsou c\u00edlem optimalizace MEO, slova s relativn\u011b snadn\u00fdm zv\u00fd\u0161en\u00edm pozice, n\u00edzk\u00fdm po\u010dtem p\u0159\u00edstup\u016f nebo n\u00edzkou konkurenc\u00ed (tzv. dlouh\u00e9 kl\u00ed\u010dov\u00e9 slovo), m\u016f\u017ee doj\u00edt k vzniku odm\u011bny, i kdy\u017e skute\u010dn\u00fd po\u010det n\u00e1v\u0161t\u011bv v obchod\u011b nezv\u00fd\u0161il. V takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017ee doj\u00edt k reklamac\u00edm ze strany klienta. Proto je d\u016fle\u017eit\u00e9 vysv\u011btlit klientovi p\u0159ed uzav\u0159en\u00edm smlouvy, \u017ee optimalizace MEO nem\u00e1 za p\u0159\u00edm\u00fd c\u00edl zv\u00fd\u0161en\u00ed po\u010dtu n\u00e1v\u0161t\u011bv. Jak budeme vysv\u011btlovat pozd\u011bji, m\u011bli byste tak\u00e9 zv\u00e1\u017eit ustanoven\u00ed v \u010dl\u00e1nku o vylou\u010den\u00ed odpov\u011bdnosti, kter\u00e9 stanovuje, \u017ee dosa\u017een\u00ed zv\u00fd\u0161en\u00ed pozice nevede nutn\u011b k zv\u00fd\u0161en\u00ed po\u010dtu n\u00e1v\u0161t\u011bv atd.<\/p>\n\n\n\n<p>V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed se tak\u00e9 li\u0161\u00ed v z\u00e1vislosti na m\u00edst\u011b, kde bylo vyhled\u00e1v\u00e1n\u00ed provedeno. Proto je tak\u00e9 d\u016fle\u017eit\u00e9 jasn\u011b stanovit m\u00edsto m\u011b\u0159en\u00ed. V\u00fd\u0161e uveden\u00fd \u010dl\u00e1nek se odkazuje na &#8220;dohodnut\u00e9 m\u00edsto&#8221;, ale pokud je to mo\u017en\u00e9, je lep\u0161\u00ed jasn\u011b stanovit m\u00edsto na pap\u00ed\u0159e.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"V_pripade_pevne_odmeny\"><\/span>V p\u0159\u00edpad\u011b pevn\u00e9 odm\u011bny<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek X (Platba pevn\u00e9 odm\u011bny)<br>Strana A zaplat\u00ed stran\u011b B odm\u011bnu, kter\u00e1 se vypo\u010d\u00edt\u00e1 n\u00e1soben\u00edm po\u010dtu m\u011bs\u00edc\u016f dohodnut\u00e9ho v \u010dl\u00e1nku X smluvn\u00ed doby \u010d\u00e1stkou X tis\u00edc korun (v\u010detn\u011b spot\u0159ebn\u00ed dan\u011b).<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b pevn\u00e9 odm\u011bny existuj\u00ed r\u016fzn\u00e9 metody, jako je nap\u0159\u00edklad p\u0159ijet\u00ed celkov\u00e9 odm\u011bny za dobu smlouvy najednou p\u0159i uzav\u0159en\u00ed smlouvy, nebo p\u0159ijet\u00ed m\u011bs\u00ed\u010dn\u00ed odm\u011bny na konci ka\u017ed\u00e9ho m\u011bs\u00edce. V p\u0159\u00edpad\u011b pevn\u00e9 odm\u011bny je pravd\u011bpodobnost probl\u00e9m\u016f s klientem ni\u017e\u0161\u00ed ne\u017e v p\u0159\u00edpad\u011b odm\u011bny na z\u00e1klad\u011b dosa\u017een\u00ed v\u00fdsledk\u016f. Pokud v\u0161ak p\u0159ij\u00edm\u00e1te m\u011bs\u00ed\u010dn\u00ed odm\u011bnu b\u011bhem smluvn\u00ed doby, je nutn\u00e9 stanovit, jak se bude odm\u011bna zach\u00e1zet v p\u0159\u00edpad\u011b ukon\u010den\u00ed smlouvy b\u011bhem smluvn\u00ed doby. V tomto \u010dl\u00e1nku je tento bod stanoven v \u010dl\u00e1nku o smluvn\u00ed dob\u011b, kter\u00fd bude vysv\u011btlen pozd\u011bji, tak\u017ee ho pros\u00edm tak\u00e9 zva\u017ete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_vylouceni_odpovednosti\"><\/span>Ustanoven\u00ed o vylou\u010den\u00ed odpov\u011bdnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_560793703-1024x614.jpg\" alt=\"\" class=\"wp-image-8046\" \/><figcaption class=\"wp-element-caption\">Toto je referen\u010dn\u00ed p\u0159\u00edklad vylou\u010den\u00ed odpov\u011bdnosti.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek X (Vylou\u010den\u00ed odpov\u011bdnosti)<br>1. Strana A nijak nezaru\u010duje stran\u011b B, \u017ee v d\u016fsledku t\u00e9to \u010dinnosti dojde ke zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti nebo tr\u017eeb v jej\u00edch prodejn\u00e1ch atd.<br>2. Strana B nese \u017e\u00e1dnou odpov\u011bdnost za \u0161kody v\u016f\u010di stran\u011b A, pokud se po\u0159ad\u00ed jej\u00edch prodejen atd. na Google Maps nezv\u00fd\u0161\u00ed nebo poklesne ve srovn\u00e1n\u00ed s obdob\u00edm p\u0159ed realizac\u00ed t\u00e9to \u010dinnosti.<br>3. Pokud je platba odm\u011bny strany A stran\u011b B z\u00e1visl\u00e1 na v\u00fdsledc\u00edch, strana B nese \u017e\u00e1dnou odpov\u011bdnost za prok\u00e1z\u00e1n\u00ed, \u017ee dosa\u017een\u00ed vy\u0161\u0161\u00edho po\u0159ad\u00ed, kter\u00e9 je podm\u00ednkou pro vznik odm\u011bny, je zp\u016fsobeno jej\u00ed \u010dinnost\u00ed.<\/p>\n\n\n\n<p>Ustanoven\u00ed o vylou\u010den\u00ed odpov\u011bdnosti jsou zahrnuta do smlouvy, aby se p\u0159edem vyjasnily potenci\u00e1ln\u00ed probl\u00e9my mezi klientem a poskytovatelem slu\u017eeb MEO. Prvn\u00ed bod ustanoven\u00ed uv\u00e1d\u00ed, \u017ee c\u00edlem MEO je prim\u00e1rn\u011b dos\u00e1hnout vy\u0161\u0161\u00edho zobrazen\u00ed na Google Maps a nezaru\u010duje se, \u017ee to povede ke zv\u00fd\u0161en\u00ed tr\u017eeb prodejen atd. Druh\u00fd bod ustanoven\u00ed upozor\u0148uje, \u017ee i kdy\u017e byly provedeny MEO opat\u0159en\u00ed, nen\u00ed zaru\u010deno, \u017ee se dos\u00e1hne vy\u0161\u0161\u00edho zobrazen\u00ed na Google Maps. Zda se prodejna zobraz\u00ed na vy\u0161\u0161\u00ed pozici na Google Maps, je ur\u010deno algoritmem Google, kter\u00fd nen\u00ed pln\u011b zve\u0159ejn\u011bn, a proto je samoz\u0159ejm\u00e9, \u017ee poskytovatel MEO nem\u016f\u017ee zaru\u010dit v\u00fdsledky.<\/p>\n\n\n\n<p>T\u0159et\u00ed bod ustanoven\u00ed uv\u00e1d\u00ed, \u017ee v p\u0159\u00edpad\u011b smlouvy zalo\u017een\u00e9 na v\u00fdsledc\u00edch, pokud je dosa\u017eeno vy\u0161\u0161\u00edho po\u0159ad\u00ed, kter\u00e9 je podm\u00ednkou pro vznik odm\u011bny, nelze prok\u00e1zat, zda je to v\u00fdsledek n\u00e1hody nebo v\u00fdsledek MEO opat\u0159en\u00ed. Jak ji\u017e bylo uvedeno, algoritmus Google, kter\u00fd ur\u010duje po\u0159ad\u00ed zobrazen\u00ed, nen\u00ed pln\u011b zve\u0159ejn\u011bn. T\u0159et\u00ed bod je ustanoven\u00ed, kter\u00e9 jasn\u011b uv\u00e1d\u00ed, \u017ee pokud jsou spln\u011bny podm\u00ednky pro vznik odm\u011bny, bez ohledu na to, zda je v\u00fdsledek zp\u016fsoben MEO opat\u0159en\u00edmi, poskytovatel MEO m\u00e1 pr\u00e1vo na odm\u011bnu.<\/p>\n\n\n\n<p>A\u010dkoli jsou v\u0161echna tato ustanoven\u00ed samoz\u0159ejm\u00e1 z pohledu poskytovatele MEO, pokud klient nen\u00ed dob\u0159e obezn\u00e1men s fungov\u00e1n\u00edm vyhled\u00e1v\u00e1n\u00ed Google, mohou se snadno st\u00e1t zdrojem st\u00ed\u017enost\u00ed. Proto je d\u016fle\u017eit\u00e9 nejen zahrnout tato ustanoven\u00ed do vylou\u010den\u00ed odpov\u011bdnosti, ale tak\u00e9 je p\u0159ed uzav\u0159en\u00edm smlouvy d\u016fkladn\u011b vysv\u011btlit klientovi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_tykajici_se_doby_trvani_smlouvy\"><\/span>Ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se doby trv\u00e1n\u00ed smlouvy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_1071612731-1024x653.jpg\" alt=\"\" class=\"wp-image-8102\" \/><figcaption class=\"wp-element-caption\">Referen\u010dn\u00ed ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se doby trv\u00e1n\u00ed smlouvy.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\"> \u010cl\u00e1nek X (Doba trv\u00e1n\u00ed smlouvy)<br>1. Doba trv\u00e1n\u00ed t\u00e9to smlouvy je X m\u011bs\u00edc\u016f od data uzav\u0159en\u00ed smlouvy.<br>2. Pokud strana A ukon\u010d\u00ed tuto smlouvu b\u011bhem doby trv\u00e1n\u00ed smlouvy, strana A zaplat\u00ed stran\u011b B odm\u011bnu, kter\u00e1 by m\u011bla vzniknout b\u011bhem zb\u00fdvaj\u00edc\u00ed doby trv\u00e1n\u00ed smlouvy.<\/p>\n\n\n\n<p>Je nezbytn\u00e9 stanovit postup v p\u0159\u00edpad\u011b ukon\u010den\u00ed smlouvy b\u011bhem doby trv\u00e1n\u00ed smlouvy v r\u00e1mci smlouvy o poskytnut\u00ed slu\u017eeb MEO, s v\u00fdjimkou p\u0159\u00edpad\u016f, kdy je p\u0159i uzav\u0159en\u00ed smlouvy p\u0159ijata jednor\u00e1zov\u00e1 pevn\u00e1 odm\u011bna. D\u016fvodem je, \u017ee i kdy\u017e jsou provedena opat\u0159en\u00ed MEO, vzhledem k mechanismu vyhled\u00e1v\u00e1n\u00ed Google trv\u00e1 nejm\u00e9n\u011b 3 m\u011bs\u00edce, obvykle v\u0161ak 6 m\u011bs\u00edc\u016f nebo d\u00e9le, ne\u017e se projev\u00ed jejich \u00fa\u010dinky. Proto existuje riziko, \u017ee pokud dojde k p\u0159ed\u010dasn\u00e9mu ukon\u010den\u00ed smlouvy b\u011bhem doby trv\u00e1n\u00ed smlouvy, poskytovatel slu\u017eeb MEO nebude moci obdr\u017eet adekv\u00e1tn\u00ed odm\u011bnu za sv\u00e9 slu\u017eby.<\/p>\n\n\n\n<p>Zejm\u00e9na v p\u0159\u00edpad\u011b klient\u016f, kte\u0159\u00ed nejsou dob\u0159e obezn\u00e1meni s mechanismem vyhled\u00e1v\u00e1n\u00ed Google, \u010dasto o\u010dek\u00e1vaj\u00ed rychl\u00e9 v\u00fdsledky a mohou smlouvu ukon\u010dit v ran\u00e9 f\u00e1zi, pokud se neobjev\u00ed \u017e\u00e1dn\u00e9 v\u00fdsledky. Je samoz\u0159ejm\u011b nutn\u00e9 vysv\u011btlit, \u017ee \u00fa\u010dinky MEO se neprojev\u00ed okam\u017eit\u011b, ale je tak\u00e9 d\u016fle\u017eit\u00e9 stanovit, jako v n\u00e1vrhu ustanoven\u00ed, \u017ee poskytovatel slu\u017eeb MEO bude moci obdr\u017eet plnou odm\u011bnu, kterou by m\u011bl obdr\u017eet b\u011bhem doby trv\u00e1n\u00ed smlouvy, i kdy\u017e dojde k ukon\u010den\u00ed smlouvy b\u011bhem doby trv\u00e1n\u00ed smlouvy.<\/p>\n\n\n\n<p>Ustanoven\u00ed n\u00e1vrhu jsou p\u0159edev\u0161\u00edm ur\u010dena pro pevnou odm\u011bnu. V p\u0159\u00edpad\u011b odm\u011bny za v\u00fdsledky je nutn\u00e9 stanovit, \u017ee ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se odm\u011bny za v\u00fdsledky z\u016fst\u00e1vaj\u00ed platn\u00e1 i po ukon\u010den\u00ed smlouvy, aby bylo mo\u017en\u00e9 obdr\u017eet odm\u011bnu i po ukon\u010den\u00ed smlouvy, nebo zak\u00e1zat ukon\u010den\u00ed smlouvy b\u011bhem doby trv\u00e1n\u00ed smlouvy. Je t\u0159eba poznamenat, \u017ee i kdy\u017e se zd\u00e1, \u017ee ustanoven\u00ed zakazuj\u00edc\u00ed ukon\u010den\u00ed smlouvy b\u011bhem doby trv\u00e1n\u00ed smlouvy nejsou \u010dast\u00e9, pokud klient nen\u00ed podnikatel, m\u016f\u017ee b\u00fdt takov\u00e9 ustanoven\u00ed pova\u017eov\u00e1no za neplatn\u00e9 na z\u00e1klad\u011b \u010dl\u00e1nku 10 japonsk\u00e9ho z\u00e1kona o spot\u0159ebitelsk\u00fdch smlouv\u00e1ch (japonsk\u00fd z\u00e1kon o spot\u0159ebitelsk\u00fdch smlouv\u00e1ch).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S rostouc\u00edm po\u010dtem lid\u00ed, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed Google Maps v ka\u017edodenn\u00edm \u017eivot\u011b, se zvy\u0161uje i po\u010det obchod\u016f a podnik\u016f, kter\u00e9 pot\u0159ebuj\u00ed strategii MEO (Map Engine Optimization). Nicm\u00e9n\u011b, MEO je pom\u011brn\u011b nov\u00fd koncept a v praxi neexistuje mnoho zku\u0161enost\u00ed s n\u00edm, co\u017e znamen\u00e1, \u017ee ho ve\u0159ejnost zat\u00edm pln\u011b nerozum\u00ed. Proto je d\u016fle\u017eit\u00e9, kdy\u017e p\u0159ij\u00edm\u00e1me zak\u00e1zku na MEO strategii, pe\u010dliv\u011b vysv\u011btlit klientovi obsah smlouvy a jasn\u011b uv\u00e9st v smlouv\u011b potenci\u00e1ln\u011b problematick\u00e9 body.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Informace_o_tvorbe_a_revizi_smluv_nasi_kancelari\"><\/span>Informace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V pr\u00e1vnick\u00e9 kancel\u00e1\u0159i Monolis, kter\u00e1 se specializuje na IT, internet a obchod, poskytujeme na\u0161im klient\u016fm a poradensk\u00fdm spole\u010dnostem \u0161irokou \u0161k\u00e1lu slu\u017eeb, v\u010detn\u011b tvorby a revize r\u016fzn\u00fdch smluv, nejen smluv o zpracov\u00e1n\u00ed zak\u00e1zek pro MEO opat\u0159en\u00ed. Pokud m\u00e1te z\u00e1jem, pod\u00edvejte se pros\u00edm na podrobnosti n\u00ed\u017ee.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/contractcreation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/contractcreation[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00ed dob\u011b se zvy\u0161uje po\u010det lid\u00ed, kte\u0159\u00ed p\u0159i hled\u00e1n\u00ed nov\u00fdch obchod\u016f nebo slu\u017eeb nejprve vyu\u017e\u00edvaj\u00ed vyhled\u00e1v\u00e1n\u00ed Google. Zejm\u00e9na p\u0159i hled\u00e1n\u00ed restaurac\u00ed nebo nemocnic v bl\u00edzkosti domova nebo kancel\u00e1\u0159e [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61385"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61385"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61385\/revisions"}],"predecessor-version":[{"id":63388,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61385\/revisions\/63388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63387"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}