{"id":61446,"date":"2023-12-08T20:25:33","date_gmt":"2023-12-08T11:25:33","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61446"},"modified":"2025-12-24T10:56:09","modified_gmt":"2025-12-24T01:56:09","slug":"self-made-rankingsite","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/self-made-rankingsite","title":{"rendered":"Odstran\u011bn\u00ed str\u00e1nek s hodnocen\u00edm od samotv\u016frc\u016f a affiliate market\u00e9r\u016f"},"content":{"rendered":"\n<p>V dne\u0161n\u00ed dob\u011b mnoho lid\u00ed vyhled\u00e1v\u00e1 produkty a slu\u017eby prost\u0159ednictv\u00edm internetu, porovn\u00e1v\u00e1 je na z\u00e1klad\u011b z\u00edskan\u00fdch informac\u00ed a rozhoduje se o n\u00e1kupu. Zejm\u00e9na p\u0159i vyu\u017eit\u00ed internetov\u00e9ho obchodov\u00e1n\u00ed, kdy nem\u016f\u017eeme zkontrolovat skute\u010dn\u00fd produkt, maj\u00ed hodnocen\u00ed a reputace na internetu velmi siln\u00fd vliv. Pro firmy m\u016f\u017ee b\u00fdt n\u011bkdy ot\u00e1zkou p\u0159e\u017eit\u00ed.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/self-made-rankingsite\/#Co_jsou_zebrickove_webove_stranky\" title=\"Co jsou \u017eeb\u0159\u00ed\u010dkov\u00e9 webov\u00e9 str\u00e1nky\">Co jsou \u017eeb\u0159\u00ed\u010dkov\u00e9 webov\u00e9 str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/self-made-rankingsite\/#Co_je_to_stranka_s_zebrickem_vlastni_vyroby_a_vlastniho_vykonu\" title=\"Co je to str\u00e1nka s \u017eeb\u0159\u00ed\u010dkem vlastn\u00ed v\u00fdroby a vlastn\u00edho v\u00fdkonu\">Co je to str\u00e1nka s \u017eeb\u0159\u00ed\u010dkem vlastn\u00ed v\u00fdroby a vlastn\u00edho v\u00fdkonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/self-made-rankingsite\/#Soudni_pripad_tykajici_se_manipulovaneho_hodnoceni_na_vlastnim_webu\" title=\"Soudn\u00ed p\u0159\u00edpad t\u00fdkaj\u00edc\u00ed se manipulovan\u00e9ho hodnocen\u00ed na vlastn\u00edm webu\">Soudn\u00ed p\u0159\u00edpad t\u00fdkaj\u00edc\u00ed se manipulovan\u00e9ho hodnocen\u00ed na vlastn\u00edm webu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/self-made-rankingsite\/#Zebrickove_stranky_vytvarene_affiliate_marketery\" title=\"\u017deb\u0159\u00ed\u010dkov\u00e9 str\u00e1nky vytv\u00e1\u0159en\u00e9 affiliate market\u00e9ry\">\u017deb\u0159\u00ed\u010dkov\u00e9 str\u00e1nky vytv\u00e1\u0159en\u00e9 affiliate market\u00e9ry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/self-made-rankingsite\/#Soudni_pripady_tykajici_se_affiliate_marketingu\" title=\"Soudn\u00ed p\u0159\u00edpady t\u00fdkaj\u00edc\u00ed se affiliate marketingu\">Soudn\u00ed p\u0159\u00edpady t\u00fdkaj\u00edc\u00ed se affiliate marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/self-made-rankingsite\/#Jak_by_mely_vypadat_zebrickove_stranky_vytvarene_affiliate_marketery\" title=\"Jak by m\u011bly vypadat \u017eeb\u0159\u00ed\u010dkov\u00e9 str\u00e1nky vytv\u00e1\u0159en\u00e9 affiliate market\u00e9ry?\">Jak by m\u011bly vypadat \u017eeb\u0159\u00ed\u010dkov\u00e9 str\u00e1nky vytv\u00e1\u0159en\u00e9 affiliate market\u00e9ry?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_jsou_zebrickove_webove_stranky\"><\/span>Co jsou \u017eeb\u0159\u00ed\u010dkov\u00e9 webov\u00e9 str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Na internetu m\u016f\u017eete narazit na r\u016fzn\u00e9 \u017eeb\u0159\u00ed\u010dky. \u017deb\u0159\u00ed\u010dky jako &#8220;Nejroztomilej\u0161\u00ed here\u010dka&#8221; nebo &#8220;Nejlep\u0161\u00ed rann\u00ed drama \u00e9ry Heisei (1989-2019)&#8221; v\u00e1s mohou p\u0159im\u011bt k zamy\u0161len\u00ed, jako &#8220;Opravdu?&#8221; nebo &#8220;Skoro jsem na to zapomn\u011bl, ale tam byla tak\u00e9 XX&#8221;. Tyto \u017eeb\u0159\u00ed\u010dky jsou z\u00e1bavn\u00e9 a mohou slou\u017eit jako p\u0159\u00edjemn\u00e1 z\u00e1bava. \u017deb\u0159\u00ed\u010dky jako &#8220;Kanji, kter\u00e9 jsem v\u017edy \u010detl \u0161patn\u011b&#8221; mohou fungovat i jako mal\u00fd kv\u00edz a jsou skv\u011bl\u00fdm zp\u016fsobem, jak zab\u00edt \u010das.<\/p>\n\n\n\n<p>Existuj\u00ed webov\u00e9 str\u00e1nky s \u017eeb\u0159\u00ed\u010dky, kter\u00e9 shroma\u017e\u010fuj\u00ed takov\u00e9 \u017eeb\u0159\u00ed\u010dky, jako je nap\u0159\u00edklad &#8220;Goo Ranking&#8221;, ale tak\u00e9 \u017eeb\u0159\u00ed\u010dky vytvo\u0159en\u00e9 \u017eensk\u00fdmi \u010dasopisy nebo \u010dasopisy porovn\u00e1vaj\u00edc\u00edmi produkty. V t\u011bchto posledn\u00edch jsou r\u016fzn\u00e9 produkty porovn\u00e1v\u00e1ny podle r\u016fzn\u00fdch t\u00e9mat.<\/p>\n\n\n\n<p>Na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch s \u017eeb\u0159\u00ed\u010dky obecn\u011b nen\u00ed nic \u0161patn\u00e9ho. Jsou to p\u0159ece jen hry a t\u00e9m\u011b\u0159 nezp\u016fsobuj\u00ed \u017e\u00e1dn\u00e9 \u0161kody. \u010cten\u00e1\u0159i je berou jako z\u00e1bavu a nekladou si ot\u00e1zky jako &#8220;Kolik lid\u00ed bylo dotazov\u00e1no?&#8221; &#8220;Jak\u00e9 byly charakteristiky lid\u00ed, kte\u0159\u00ed byli dotazov\u00e1ni?&#8221; &#8220;Jak\u00e9 byly ot\u00e1zky?&#8221; a u\u017e\u00edvaj\u00ed si je bez jak\u00fdchkoli pochyb. Nejsou to v\u011bci, kter\u00e9 by st\u00e1ly za to d\u016fkladn\u011b prozkoumat. P\u0159esnost a pravdivost zde nejsou po\u017eadov\u00e1ny.<\/p>\n\n\n\n<p>Ale existuj\u00ed tak\u00e9 webov\u00e9 str\u00e1nky s \u017eeb\u0159\u00ed\u010dky, kter\u00e9 nebyly vytvo\u0159eny &#8220;Goo Ranking&#8221;, \u017eensk\u00fdmi \u010dasopisy nebo \u010dasopisy porovn\u00e1vaj\u00edc\u00edmi produkty.<\/p>\n\n\n\n<p>Pokud nejsou takov\u00e9, n\u011bkdo je vytvo\u0159il s n\u011bjak\u00fdm \u00fa\u010delem. Existuje mnoho &#8220;\u017eeb\u0159\u00ed\u010dkov\u00fdch str\u00e1nek vytvo\u0159en\u00fdch autorem&#8221; a &#8220;\u017eeb\u0159\u00ed\u010dkov\u00fdch str\u00e1nek vytvo\u0159en\u00fdch affiliate market\u00e9ry&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_stranka_s_zebrickem_vlastni_vyroby_a_vlastniho_vykonu\"><\/span>Co je to str\u00e1nka s \u017eeb\u0159\u00ed\u010dkem vlastn\u00ed v\u00fdroby a vlastn\u00edho v\u00fdkonu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>U spole\u010dnost\u00ed, kter\u00e9 prod\u00e1vaj\u00ed zbo\u017e\u00ed nebo slu\u017eby, existuje t\u00e9m\u011b\u0159 v\u017edy konkuren\u010dn\u00ed firma. Proto si mohou vytvo\u0159it vlastn\u00ed str\u00e1nku s \u017eeb\u0159\u00ed\u010dkem, kter\u00e1 se t\u00fdk\u00e1 jejich vlastn\u00edch produkt\u016f nebo slu\u017eeb, a porovnat je s konkurenc\u00ed. T\u00edm mohou uk\u00e1zat, \u017ee jejich produkty nebo slu\u017eby jsou lep\u0161\u00ed a dominuj\u00ed na vrcholu \u017eeb\u0159\u00ed\u010dku, co\u017e by mohlo b\u00fdt jednoduchou reklamou.<\/p>\n\n\n\n<p>Nav\u00edc, nejen\u017ee mohou propagovat sv\u00e9 vlastn\u00ed produkty nebo slu\u017eby, ale z\u00e1rove\u0148 mohou kritizovat produkty nebo slu\u017eby konkurence a sni\u017eovat jejich hodnocen\u00ed, co\u017e je forma negativn\u00ed kampan\u011b.<\/p>\n\n\n\n<p>Mnoho lid\u00ed je zvykl\u00fdch na \u017eeb\u0159\u00ed\u010dky, tak\u017ee m\u00e1lokdy se ptaj\u00ed na ot\u00e1zky jako &#8220;Kolik lid\u00ed bylo dot\u00e1z\u00e1no?&#8221;, &#8220;Jak\u00e9 byly charakteristiky lid\u00ed, kte\u0159\u00ed byli dot\u00e1z\u00e1ni?&#8221; nebo &#8220;Jak\u00e9 byly ot\u00e1zky?&#8221;<\/p>\n\n\n\n<p>Pokud se jim \u0159ekne, \u017ee jde o &#8220;recenze od kupuj\u00edc\u00edch&#8221;, i kdyby si mysleli, \u017ee je to jen polovi\u010dn\u00ed pravda, nemaj\u00ed odborn\u00e9 znalosti, tak\u017ee se s t\u00edm n\u011bjak vyrovnaj\u00ed.<\/p>\n\n\n\n<p>Vytv\u00e1\u0159en\u00ed str\u00e1nek s \u017eeb\u0159\u00ed\u010dkem vlastn\u00ed v\u00fdroby a vlastn\u00edho v\u00fdkonu m\u016f\u017ee b\u00fdt sladk\u00fdm poku\u0161en\u00edm, ale existuj\u00ed p\u0159\u00edpady, kdy byly tyto aktivity odhaleny a potrest\u00e1ny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soudni_pripad_tykajici_se_manipulovaneho_hodnoceni_na_vlastnim_webu\"><\/span>Soudn\u00ed p\u0159\u00edpad t\u00fdkaj\u00edc\u00ed se manipulovan\u00e9ho hodnocen\u00ed na vlastn\u00edm webu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jedna rekonstruk\u010dn\u00ed firma si sama vytvo\u0159ila web pro hodnocen\u00ed a um\u00edstila svou firmu na prvn\u00ed m\u00edsto. Rivalizuj\u00edc\u00ed firma na to reagovala \u017ealobou na n\u00e1hradu \u0161kody. Soud v Osace (Osaka District Court) uznal, \u017ee rekonstruk\u010dn\u00ed firma si vylep\u0161ovala hodnocen\u00ed pomoc\u00ed fiktivn\u00edch p\u0159\u00edsp\u011bvk\u016f, a \u010d\u00e1ste\u010dn\u011b uznal n\u00e1rok na n\u00e1hradu \u0161kody.<\/p>\n\n\n\n<p>Ve sv\u00e9m rozhodnut\u00ed soud uvedl, \u017ee rekonstruk\u010dn\u00ed firma na sv\u00e9m webu &#8220;p\u0159ed i po jeho zalo\u017een\u00ed vytv\u00e1\u0159ela fiktivn\u00ed p\u0159\u00edsp\u011bvky&#8221; a d\u00e1le uvedl n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Je p\u0159im\u011b\u0159en\u00e9 p\u0159edpokl\u00e1dat, \u017ee \u017ealovan\u00fd vytvo\u0159il zobrazen\u00ed prvn\u00edho m\u00edsta v hodnocen\u00ed t\u00edm, \u017ee vytvo\u0159il zna\u010dn\u00e9 mno\u017estv\u00ed fiktivn\u00edch p\u0159\u00edsp\u011bvk\u016f.<br> Z toho vypl\u00fdv\u00e1, \u017ee je mo\u017en\u00e9 uznat, \u017ee existuje rozd\u00edl mezi zobrazen\u00edm hodnocen\u00ed na tomto webu, kter\u00e9 ukazuje, \u017ee \u017ealovan\u00fd je na prvn\u00edm m\u00edst\u011b, a skute\u010dn\u00fdm po\u010dtem a obsahem hodnocen\u00ed.<br><\/p>\n<cite>Rozhodnut\u00ed Okresn\u00edho soudu v Osace ze dne 11. dubna 2019 (rok 2019)<\/cite><\/blockquote>\n\n\n\n<p>Jak je uvedeno v\u00fd\u0161e, Okresn\u00ed soud v Osace uznal, \u017ee manipulace hodnocen\u00ed je nesmysl a \u010d\u00e1ste\u010dn\u011b uznal n\u00e1rok na n\u00e1hradu \u0161kody. Soud tak\u00e9 konstatoval, \u017ee do\u0161lo k poru\u0161en\u00ed japonsk\u00e9ho z\u00e1kona o prevenci nespravedliv\u00e9 sout\u011b\u017ee v souvislosti s klamav\u00fdmi informacemi o kvalit\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zebrickove_stranky_vytvarene_affiliate_marketery\"><\/span>\u017deb\u0159\u00ed\u010dkov\u00e9 str\u00e1nky vytv\u00e1\u0159en\u00e9 affiliate market\u00e9ry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"490\" src=\"https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2025\/12\/self-made-rankingsite-2.jpg\" alt=\"\" class=\"wp-image-69125\" style=\"aspect-ratio:1.5;width:840px;height:auto\" srcset=\"https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2025\/12\/self-made-rankingsite-2.jpg 735w, https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2025\/12\/self-made-rankingsite-2-300x200.jpg 300w, https:\/\/monolith.law\/cs\/wp-content\/uploads\/sites\/34\/2025\/12\/self-made-rankingsite-2-250x167.jpg 250w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">Jak\u00fd je reklamn\u00ed efekt \u017eeb\u0159\u00ed\u010dkov\u00fdch str\u00e1nek?<\/figcaption><\/figure>\n\n\n\n<p>V\u011bt\u0161ina \u017eeb\u0159\u00ed\u010dkov\u00fdch a srovn\u00e1vac\u00edch str\u00e1nek je vytvo\u0159ena affiliate market\u00e9ry, tedy tv\u016frci affiliate str\u00e1nek.<\/p>\n\n\n\n<p>Affiliate marketing je obchodn\u00ed model, kdy se lid\u00e9, naz\u00fdvan\u00ed affiliate market\u00e9\u0159i, spoj\u00ed s firmami, kter\u00e9 vlastn\u00ed produkty nebo slu\u017eby (tzv. dr\u017eitel\u00e9 obsahu), prost\u0159ednictv\u00edm reklamn\u00edch agentur, jako jsou A8.net, Amazon nebo afb, kter\u00e9 se naz\u00fdvaj\u00ed ASP (Affiliate Service Providers). Affiliate market\u00e9\u0159i pak vyu\u017e\u00edvaj\u00ed sv\u00e9 blogy nebo soci\u00e1ln\u00ed s\u00edt\u011b k propagaci t\u011bchto produkt\u016f nebo slu\u017eeb a z\u00edsk\u00e1vaj\u00ed provizi (affiliate odm\u011bnu) za prodeje, kter\u00e9 takto generuj\u00ed.<\/p>\n\n\n\n<p>Affiliate marketing je popul\u00e1rn\u00ed formou internetov\u00e9ho podnik\u00e1n\u00ed, proto\u017ee umo\u017e\u0148uje jednotlivc\u016fm zalo\u017eit vlastn\u00ed podnik\u00e1n\u00ed s minim\u00e1ln\u00edm finan\u010dn\u00edm rizikem a potenci\u00e1lem pro velk\u00fd zisk, pokud je provozov\u00e1n spr\u00e1vn\u011b. Nav\u00edc, vzhledem k p\u0159\u00edm\u00e9mu vztahu mezi reklamn\u00edm efektem a n\u00e1klady, je pova\u017eov\u00e1n za efektivn\u00ed a pohodln\u00fd zp\u016fsob reklamy pro inzerenty.<\/p>\n\n\n\n<p>Affiliate market\u00e9\u0159i, kte\u0159\u00ed vytv\u00e1\u0159ej\u00ed \u017eeb\u0159\u00ed\u010dkov\u00e9 str\u00e1nky, z\u00edsk\u00e1vaj\u00ed p\u0159\u00edjem t\u00edm, \u017ee podporuj\u00ed produkty a slu\u017eby firem, s nimi\u017e maj\u00ed afilia\u010dn\u00ed dohody. Proto se sna\u017e\u00ed zajistit, aby byly produkty a slu\u017eby, kter\u00e9 cht\u011bj\u00ed propagovat, um\u00edst\u011bny na vrcholu \u017eeb\u0159\u00ed\u010dku, zat\u00edmco produkty a slu\u017eby firem, s nimi\u017e nemaj\u00ed afilia\u010dn\u00ed dohody, jsou um\u00edst\u011bny n\u00ed\u017ee. V n\u011bkter\u00fdch p\u0159\u00edpadech mohou dokonce znev\u00e1\u017eit produkty a slu\u017eby konkuren\u010dn\u00edch firem. Chv\u00e1lit produkty a slu\u017eby ur\u010dit\u00e9 firmy je jedna v\u011bc, ale sni\u017eovat hodnocen\u00ed produkt\u016f a slu\u017eeb konkuren\u010dn\u00edch firem, aby se zv\u00fd\u0161ila relativn\u00ed hodnota produkt\u016f, z nich\u017e mohou z\u00edskat odm\u011bnu, je nep\u0159ijateln\u00e9 a nemor\u00e1ln\u00ed chov\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soudni_pripady_tykajici_se_affiliate_marketingu\"><\/span>Soudn\u00ed p\u0159\u00edpady t\u00fdkaj\u00edc\u00ed se affiliate marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Spole\u010dnost, kter\u00e1 se zab\u00fdv\u00e1 pl\u00e1nov\u00e1n\u00edm, v\u00fdvojem a prodejem jazykov\u00fdch u\u010debnic, po\u017e\u00e1dala spole\u010dnost Google o zve\u0159ejn\u011bn\u00ed informac\u00ed o odes\u00edlateli, aby mohla po\u017eadovat n\u00e1hradu \u0161kody a zastaven\u00ed budouc\u00edch poru\u0161en\u00ed na z\u00e1klad\u011b nez\u00e1konn\u00fdch \u010din\u016f poru\u0161en\u00ed pr\u00e1va na cti od affiliate market\u00e9ra. Tato \u017e\u00e1dost byla uzn\u00e1na soudem.<\/p>\n\n\n\n<p>Na webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 provozoval jeden affiliate market\u00e9r, bylo tvrzeno, \u017ee se zde prov\u00e1d\u00ed d\u016fkladn\u00e9 srovn\u00e1n\u00ed anglick\u00fdch konverza\u010dn\u00edch u\u010debnic. Ve skute\u010dnosti v\u0161ak str\u00e1nky chv\u00e1lily anglick\u00e9 konverza\u010dn\u00ed u\u010debnice spole\u010dnosti A a o u\u010debnic\u00edch spole\u010dnosti B bylo naps\u00e1no, \u017ee &#8220;nejsou v\u016fbec \u00fa\u010dinn\u00e9 pro studium anglick\u00e9 konverzace&#8221; a \u017ee &#8220;reklamn\u00ed metody spole\u010dnosti B jsou podvodn\u00e9 a zav\u00e1d\u011bj\u00edc\u00ed, proto\u017ee pou\u017e\u00edvaj\u00ed reklamn\u00ed slogany, kter\u00e9 \u00famysln\u011b vyvol\u00e1vaj\u00ed nedorozum\u011bn\u00ed&#8221;. D\u00e1le bylo uvedeno, \u017ee &#8220;existuje mnoho st\u00ed\u017enost\u00ed od spot\u0159ebitel\u016f na u\u010debnice spole\u010dnosti B&#8221;.<\/p>\n\n\n\n<p>Na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch byly odkazy na str\u00e1nky, kter\u00e9 prod\u00e1valy u\u010debnice spole\u010dnosti A. Pokud n\u011bkdo, kdo nav\u0161t\u00edvil tyto webov\u00e9 str\u00e1nky, koupil u\u010debnice spole\u010dnosti A, ur\u010dit\u00e9 procento z ceny n\u00e1kupu bylo vyplaceno affiliate market\u00e9rovi. Kdy\u017e bylo na Google vyhled\u00e1no jm\u00e9no spole\u010dnosti B nebo jej\u00edho z\u00e1stupce, objevily se slova jako &#8220;podvod&#8221; a &#8220;byl jsem oklam\u00e1n&#8221;. Spole\u010dnost B proto po\u017e\u00e1dala Google o zve\u0159ejn\u011bn\u00ed informac\u00ed o odes\u00edlateli, aby mohla po\u017eadovat n\u00e1hradu \u0161kody a zastaven\u00ed budouc\u00edch poru\u0161en\u00ed od tohoto affiliate market\u00e9ra. Soud v Tokiu se vyj\u00e1d\u0159il n\u00e1sledovn\u011b:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>P\u0159i zohledn\u011bn\u00ed celkov\u00e9ho obsahu t\u011bchto str\u00e1nek a kontextu p\u0159ed a po p\u0159\u00edsp\u011bvku, je na z\u00e1klad\u011b b\u011b\u017en\u00e9ho porozum\u011bn\u00ed a \u010dten\u00ed obecn\u00e9ho \u010dten\u00e1\u0159e z\u0159ejm\u00e9, \u017ee tento p\u0159\u00edsp\u011bvek nejen srovn\u00e1v\u00e1 anglick\u00e9 konverza\u010dn\u00ed u\u010debnice doporu\u010dovan\u00e9 t\u011bmito str\u00e1nkami s u\u010debnicemi \u017ealobce, ale tak\u00e9 konzistentn\u011b a v\u011bt\u0161inou sv\u00e9ho obsahu uv\u00e1d\u00ed, \u017ee u\u010debnice \u017ealobce jsou zcela ne\u00fa\u010dinn\u00e9 pro studium anglick\u00e9 konverzace a jsou nevhodn\u00e9. Tak\u00e9 uv\u00e1d\u00ed, \u017ee reklamn\u00ed metody \u017ealobce jsou podvodn\u00e9 a zav\u00e1d\u011bj\u00edc\u00ed, proto\u017ee \u00famysln\u011b pou\u017e\u00edvaj\u00ed reklamn\u00ed slogany, kter\u00e9 vyvol\u00e1vaj\u00ed nedorozum\u011bn\u00ed u obecn\u00fdch spot\u0159ebitel\u016f, a d\u00e1le, \u017ee existuje mnoho st\u00ed\u017enost\u00ed od spot\u0159ebitel\u016f na u\u010debnice \u017ealobce kv\u016fli t\u011bmto d\u016fvod\u016fm.<br><\/p>\n<cite> Rozsudek tokijsk\u00e9ho okresn\u00edho soudu ze dne 13. \u010dervence 2015 (2015) <\/cite><\/blockquote>\n\n\n\n<p>A d\u00e1le bylo uzn\u00e1no, \u017ee \u0159ada p\u0159\u00edsp\u011bvk\u016f vytv\u00e1\u0159\u00ed \u0161patn\u00fd dojem o u\u010debnic\u00edch spole\u010dnosti B mezi obecn\u00fdmi \u010dten\u00e1\u0159i a sni\u017euje spole\u010densk\u00e9 hodnocen\u00ed spole\u010dnosti B, a proto:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>A\u010dkoli na str\u00e1nk\u00e1ch provozovatele t\u011bchto str\u00e1nek je uvedeno, \u017ee c\u00edlem t\u011bchto str\u00e1nek je skupina dobrovoln\u00edk\u016f nazvan\u00e1 C, kter\u00e1 m\u00e1 za c\u00edl d\u016fkladn\u011b prozkoumat a ov\u011b\u0159it \u00fa\u010dinnost anglick\u00fdch konverza\u010dn\u00edch u\u010debnic, ve skute\u010dnosti je z\u0159ejm\u00e9, \u017ee se jedn\u00e1 o affiliate str\u00e1nky pro anglick\u00e9 konverza\u010dn\u00ed u\u010debnice, kter\u00e9 tyto str\u00e1nky doporu\u010duj\u00ed jako prvn\u00ed a\u017e t\u0159et\u00ed v \u017eeb\u0159\u00ed\u010dku. Na z\u00e1klad\u011b t\u011bchto skute\u010dnost\u00ed by m\u011blo b\u00fdt uzn\u00e1no, \u017ee hlavn\u00edm c\u00edlem t\u011bchto str\u00e1nek je sn\u00ed\u017eit hodnocen\u00ed u\u010debnic \u017ealobce t\u00edm, \u017ee vytv\u00e1\u0159\u00ed \u0161patn\u00fd dojem nejen o obsahu u\u010debnic \u017ealobce, ale tak\u00e9 o jejich reklamn\u00edch metod\u00e1ch, a t\u00edm podn\u011bcovat k n\u00e1kupu konkr\u00e9tn\u00edch anglick\u00fdch konverza\u010dn\u00edch u\u010debnic a z\u00edsk\u00e1vat affiliate odm\u011bny. Proto nelze uznat, \u017ee tento p\u0159\u00edsp\u011bvek je v\u00fdhradn\u011b zam\u011b\u0159en na ve\u0159ejn\u00fd prosp\u011bch. <\/p>\n<cite>Tamt\u00e9\u017e <\/cite><\/blockquote>\n\n\n\n<p>A tak bylo na\u0159\u00edzeno spole\u010dnosti Google, aby zve\u0159ejnila informace o odes\u00edlateli.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_by_mely_vypadat_zebrickove_stranky_vytvarene_affiliate_marketery\"><\/span>Jak by m\u011bly vypadat \u017eeb\u0159\u00ed\u010dkov\u00e9 str\u00e1nky vytv\u00e1\u0159en\u00e9 affiliate market\u00e9ry?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;Pou\u017eil jsem u\u010debn\u00ed materi\u00e1ly od spole\u010dnosti B, ale nem\u011bl jsem pocit, \u017ee by mi n\u011bjak pomohly.&#8221; Pokud se jedn\u00e1 o takov\u00fdto popis na \u00farovni osobn\u00edho n\u00e1zoru, nejedn\u00e1 se o po\u0161kozen\u00ed dobr\u00e9 pov\u011bsti spole\u010dnosti B, kter\u00e9 by sni\u017eovalo jej\u00ed spole\u010densk\u00e9 hodnocen\u00ed.<\/p>\n\n\n\n<p>Pokud existuj\u00ed d\u016fvody k v\u011b\u0159en\u00ed, \u017ee reklamn\u00ed metody spole\u010dnosti B jsou z\u00e1m\u011brn\u011b zav\u00e1d\u011bj\u00edc\u00ed a podvodn\u00e9, tak, aby obecn\u00fd spot\u0159ebitel byl zmaten, a pokud existuje mo\u017enost, \u017ee se skute\u010dn\u011b dopou\u0161t\u00ed podvodn\u00e9ho jedn\u00e1n\u00ed, je t\u0159eba tyto informace \u0161iroce sd\u00edlet s ve\u0159ejnost\u00ed a varovat spot\u0159ebitele, aby se zabr\u00e1nilo dal\u0161\u00edm \u0161kod\u00e1m. To je pova\u017eov\u00e1no za jedn\u00e1n\u00ed v z\u00e1jmu ve\u0159ejnosti.<\/p>\n\n\n\n<p>V\u00fd\u0161e uveden\u00e1 chyba affiliate market\u00e9ra spo\u010d\u00edv\u00e1 v tom, \u017ee za \u00fa\u010delem zisku p\u0159ekra\u010duje povolen\u00e9 hranice kritiky obsahu u\u010debn\u00edch materi\u00e1l\u016f jako formy projevu a bezd\u016fvodn\u011b pomlouv\u00e1, nav\u00edc tvrd\u00ed, \u017ee reklamn\u00ed metody spole\u010dnosti B jsou podvodn\u00e9 a zav\u00e1d\u011bj\u00edc\u00ed, jako by spole\u010dnost B sp\u00e1chala podvod nebo podobn\u00e9 jedn\u00e1n\u00ed. To je p\u0159\u00edli\u0161 p\u0159ehnan\u00e9.<\/p>\n\n\n\n<p>Samotn\u00fd affiliate marketing nen\u00ed probl\u00e9m. Ne v\u0161ichni affiliate market\u00e9\u0159i jsou \u0161patn\u00ed. Mnoho z nich chce vyu\u017e\u00edt sv\u00e9 zku\u0161enosti a z\u00e1\u017eitky k tomu, aby spot\u0159ebitel\u016fm p\u0159edstavili kvalitn\u00ed produkty. Pokud je affiliate marketing prov\u00e1d\u011bn v zdrav\u00e9 form\u011b, je to vynikaj\u00edc\u00ed obchodn\u00ed model, kter\u00fd odpov\u00edd\u00e1 po\u017eadavk\u016fm doby.<\/p>\n\n\n\n<p>Samoz\u0159ejm\u011b, z pohledu poskytovatele produkt\u016f nebo slu\u017eeb, nev\u00fdhody zp\u016fsoben\u00e9 \u017eeb\u0159\u00ed\u010dkov\u00fdmi str\u00e1nkami nebo srovn\u00e1vac\u00edmi str\u00e1nkami, a\u0165 u\u017e jde o vlastn\u00ed podvod konkuren\u010dn\u00edch spole\u010dnost\u00ed nebo o d\u00edlo affiliate market\u00e9r\u016f, jsou v\u00e1\u017en\u00e9 a nen\u00ed t\u0159eba je sn\u00e1\u0161et. Obra\u0165te se na na\u0161e zku\u0161en\u00e9 pr\u00e1vn\u00edky. Budeme rychle jednat.<\/p>\n\n\n\n<p>Podrobn\u011bji vysv\u011btlujeme, jak se vypo\u0159\u00e1dat s situac\u00ed, kdy jsou va\u0161e vlastn\u00ed produkty nespravedliv\u011b sni\u017eov\u00e1ny takzvan\u00fdm &#8220;stealth marketingem&#8221;, kter\u00fd nen\u00ed \u017eeb\u0159\u00ed\u010dkovou str\u00e1nkou, v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/stealth-marketing-delete\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/stealth-marketing-delete[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00ed dob\u011b mnoho lid\u00ed vyhled\u00e1v\u00e1 produkty a slu\u017eby prost\u0159ednictv\u00edm internetu, porovn\u00e1v\u00e1 je na z\u00e1klad\u011b z\u00edskan\u00fdch informac\u00ed a rozhoduje se o n\u00e1kupu. Zejm\u00e9na p\u0159i vyu\u017eit\u00ed internetov\u00e9ho obchodov\u00e1n\u00ed, kdy  [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":69124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61446"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61446"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61446\/revisions"}],"predecessor-version":[{"id":69126,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61446\/revisions\/69126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/69124"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}