{"id":61452,"date":"2023-12-08T20:25:34","date_gmt":"2023-12-08T11:25:34","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61452"},"modified":"2025-11-04T11:01:34","modified_gmt":"2025-11-04T02:01:34","slug":"reputational-damage-control","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control","title":{"rendered":"Z\u00e1klady \u0159e\u0161en\u00ed \u0161kod zp\u016fsoben\u00fdch internetov\u00fdmi pomluvami"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Co_je_to_skoda_zpusobena_spatnou_povesti\" title=\"Co je to \u0161koda zp\u016fsoben\u00e1 \u0161patnou pov\u011bst\u00ed\">Co je to \u0161koda zp\u016fsoben\u00e1 \u0161patnou pov\u011bst\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Pripad_Toyokawa_Credit_Cooperative\" title=\"P\u0159\u00edpad Toyokawa Credit Cooperative\">P\u0159\u00edpad Toyokawa Credit Cooperative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Pripad_Kaiware_Daikon\" title=\"P\u0159\u00edpad Kaiware Daikon\">P\u0159\u00edpad Kaiware Daikon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Doba_internetovych_pomluv\" title=\"Doba internetov\u00fdch pomluv\">Doba internetov\u00fdch pomluv<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Internetove_pomluvy\" title=\"Internetov\u00e9 pomluvy\">Internetov\u00e9 pomluvy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Internetove_pomluvy_mohou_vzniknout_i_jednotlivcem\" title=\"Internetov\u00e9 pomluvy mohou vzniknout i jednotlivcem\">Internetov\u00e9 pomluvy mohou vzniknout i jednotlivcem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Vsechny_firmy_mohou_byt_postizeny_internetovymi_pomluvami\" title=\"V\u0161echny firmy mohou b\u00fdt posti\u017eeny internetov\u00fdmi pomluvami\">V\u0161echny firmy mohou b\u00fdt posti\u017eeny internetov\u00fdmi pomluvami<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Podniky_a_poskozeni_jejich_povesti_na_internetu\" title=\"Podniky a po\u0161kozen\u00ed jejich pov\u011bsti na internetu\">Podniky a po\u0161kozen\u00ed jejich pov\u011bsti na internetu<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Pokles_trzeb\" title=\"Pokles tr\u017eeb\">Pokles tr\u017eeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Pokles_povesti\" title=\"Pokles pov\u011bsti\">Pokles pov\u011bsti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Ztizeni_financovani\" title=\"Zt\u00ed\u017een\u00ed financov\u00e1n\u00ed\">Zt\u00ed\u017een\u00ed financov\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Ztrata_pracovni_motivace_zamestnancu_a_rostouci_neduvera_v_management\" title=\"Ztr\u00e1ta pracovn\u00ed motivace zam\u011bstnanc\u016f a rostouc\u00ed ned\u016fv\u011bra v management\">Ztr\u00e1ta pracovn\u00ed motivace zam\u011bstnanc\u016f a rostouc\u00ed ned\u016fv\u011bra v management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Ztizeni_naborovych_aktivit\" title=\"Zt\u00ed\u017een\u00ed n\u00e1borov\u00fdch aktivit\">Zt\u00ed\u017een\u00ed n\u00e1borov\u00fdch aktivit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Reseni_skod_zpusobenych_internetovymi_pomluvami\" title=\"\u0158e\u0161en\u00ed \u0161kod zp\u016fsoben\u00fdch internetov\u00fdmi pomluvami\">\u0158e\u0161en\u00ed \u0161kod zp\u016fsoben\u00fdch internetov\u00fdmi pomluvami<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Zadost_o_odstraneni_prispevku\" title=\"\u017d\u00e1dost o odstran\u011bn\u00ed p\u0159\u00edsp\u011bvku\">\u017d\u00e1dost o odstran\u011bn\u00ed p\u0159\u00edsp\u011bvku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Identifikace_autora_prispevku\" title=\"Identifikace autora p\u0159\u00edsp\u011bvku\">Identifikace autora p\u0159\u00edsp\u011bvku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/cs\/internet\/reputational-damage-control\/#Podani_zadosti_o_nahradu_skody\" title=\"Pod\u00e1n\u00ed \u017e\u00e1dosti o n\u00e1hradu \u0161kody\">Pod\u00e1n\u00ed \u017e\u00e1dosti o n\u00e1hradu \u0161kody<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_skoda_zpusobena_spatnou_povesti\"><\/span>Co je to \u0161koda zp\u016fsoben\u00e1 \u0161patnou pov\u011bst\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0160koda zp\u016fsoben\u00e1 \u0161patnou pov\u011bst\u00ed je &#8220;\u0161koda zp\u016fsoben\u00e1 neopodstatn\u011bn\u00fdmi f\u00e1mami&#8221;. \u0160patn\u00e1 pov\u011bst m\u016f\u017ee b\u00fdt jak dobr\u00e1, tak \u0161patn\u00e1, ale \u0161patn\u00e1 pov\u011bst se \u0161\u00ed\u0159\u00ed rychleji, d\u00e1le a z\u016fst\u00e1v\u00e1 d\u00e9le. Proto je \u0161patn\u00e1 pov\u011bst obvykle spojena se \u0161kodou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripad_Toyokawa_Credit_Cooperative\"><\/span>P\u0159\u00edpad Toyokawa Credit Cooperative<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jako zn\u00e1m\u00fd p\u0159\u00edklad \u0161kody zp\u016fsoben\u00e9 \u0161patnou pov\u011bst\u00ed, kter\u00e1 se skute\u010dn\u011b stala, je p\u0159\u00edpad &#8220;Toyokawa Credit Cooperative&#8221; z roku 1973 (Showa 48).<br>8. prosince, dv\u011b st\u0159edo\u0161kola\u010dky na cest\u011b do \u0161koly v m\u011bst\u011b Kosakai (nyn\u00ed m\u011bsto Toyokawa) v prefektu\u0159e Aichi \u0159ekly sv\u00e9 kamar\u00e1dce A, kter\u00e1 se pr\u00e1v\u011b dostala do Toyokawa Credit Cooperative, \u017ee &#8220;kreditn\u00ed dru\u017estvo je nebezpe\u010dn\u00e9&#8221; jako vtip. Ale A vzala tento vtip v\u00e1\u017en\u011b a zavolala sv\u00e9mu p\u0159\u00edbuzn\u00e9mu B, aby se zeptala, zda je &#8220;Toyokawa Credit Cooperative nebezpe\u010dn\u00e9&#8221;. Tento p\u0159\u00edbuzn\u00fd B se zeptal jin\u00e9ho p\u0159\u00edbuzn\u00e9ho C, zda je &#8220;Toyokawa Credit Cooperative nebezpe\u010dn\u00e9&#8221;.<br>N\u00e1sleduj\u00edc\u00ed den, 9. prosince, C \u0159ekl majiteli kade\u0159nictv\u00ed D, \u017ee &#8220;Toyokawa Credit Cooperative je pr\u00fd nebezpe\u010dn\u00e9&#8221;, a odtud se za\u010daly \u0161\u00ed\u0159it zv\u011bsti.<br>11. prosince se zv\u011bsti, \u017ee &#8220;Toyokawa Credit Cooperative je nebezpe\u010dn\u00e9&#8221;, staly \u0161iroce roz\u0161\u00ed\u0159en\u00fdmi a 13. prosince vypukla panika. Nav\u00edc, prohl\u00e1\u0161en\u00ed, kter\u00e9 vydala tato kreditn\u00ed dru\u017estvo 14. prosince, aby uklidnila situaci, bylo nespr\u00e1vn\u011b interpretov\u00e1no, co\u017e vedlo k je\u0161t\u011b v\u011bt\u0161\u00ed panice.<br>Tento p\u0159\u00edpad, kdy ne\u0161kodn\u00fd vtip vyvolal paniku b\u011bhem n\u011bkolika dn\u00ed a byl podrobn\u011b prozkoum\u00e1n, je vz\u00e1cn\u00fd a \u010dasto se pou\u017e\u00edv\u00e1 jako u\u010debn\u00ed materi\u00e1l v psychologii a podobn\u00fdch oborech.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripad_Kaiware_Daikon\"><\/span>P\u0159\u00edpad Kaiware Daikon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u0159\u00edpad &#8220;Kaiware Daikon&#8221; z roku 1996 (Heisei 8) je tak\u00e9 pam\u011btihodn\u00fd.<br>V m\u011bst\u011b Sakai v prefektu\u0159e Osaka do\u0161lo k hromadn\u00e9 infekci O157 mezi \u0161kol\u00e1ky zp\u016fsoben\u00e9 \u0161koln\u00edm stravov\u00e1n\u00edm, p\u0159i\u010dem\u017e zem\u0159ely t\u0159i osoby. Podle epidemiologick\u00e9ho vy\u0161et\u0159en\u00ed Ministerstva zdravotnictv\u00ed a soci\u00e1ln\u00edch v\u011bc\u00ed (tehdy) bylo na televizi a v novin\u00e1ch ozn\u00e1meno, \u017ee tato hromadn\u00e1 infekce pr\u016fjmu mezi \u0161kol\u00e1ky byla pravd\u011bpodobn\u011b zp\u016fsobena Kaiware Daikonem. V d\u016fsledku \u0161kody zp\u016fsoben\u00e9 \u0161patnou pov\u011bst\u00ed utrp\u011bl pr\u016fmysl Kaiware devastuj\u00edc\u00ed \u00fader, co\u017e vedlo k bankrot\u016fm a dokonce i k sebevra\u017ed\u00e1m v\u00fdrobc\u016f.<br>Nakonec nebylo mo\u017en\u00e9 identifikovat zdroj infekce, ale aby se p\u0159ekonala \u0161koda zp\u016fsoben\u00e1 \u0161patnou pov\u011bst\u00ed, tehdej\u0161\u00ed ministr zdravotnictv\u00ed Naoto Kan byl na televizi zobrazen, jak j\u00ed Kaiware Daikon, aby uk\u00e1zal jeho bezpe\u010dnost spot\u0159ebitel\u016fm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doba_internetovych_pomluv\"><\/span>Doba internetov\u00fdch pomluv<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> &#8220;P\u0159\u00edpad Toyokawa Credit Cooperative&#8221; byl v\u00fdsledkem n\u00e1hodn\u00e9ho spojen\u00ed r\u016fzn\u00fdch okolnost\u00ed a \u0161\u00ed\u0159en\u00ed zv\u011bst\u00ed v mal\u00e9 komunit\u011b, zat\u00edmco &#8220;p\u0159\u00edpad Kaiware Daikon&#8221; byl vz\u00e1cn\u00fdm p\u0159\u00edpadem, kdy vl\u00e1dn\u00ed agentura ozn\u00e1mila a noviny a televize nespr\u00e1vn\u011b informovaly. V obou p\u0159\u00edpadech je pravd\u011bpodobnost, \u017ee se takov\u00e9 ud\u00e1losti stanou b\u011b\u017en\u011b, pom\u011brn\u011b n\u00edzk\u00e1. Nicm\u00e9n\u011b, \u017eijeme v dob\u011b, kdy se mohou vyskytnout internetov\u00e9 pomluvy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internetove_pomluvy\"><\/span>Internetov\u00e9 pomluvy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> Internetov\u00e9 pomluvy jsou \u0161kody zp\u016fsoben\u00e9 pomluvami na internetu. Mohou se vyskytnout snadno, ani\u017e by se musely spojit r\u016fzn\u00e9 okolnosti, jako v &#8220;p\u0159\u00edpadu Toyokawa Credit Cooperative&#8221;, nebo bez zapojen\u00ed vl\u00e1dy, agentur nebo m\u00e9di\u00ed, jako v &#8220;p\u0159\u00edpadu Kaiware Daikon&#8221;.<br> &#8220;P\u0159\u00edpad Toyokawa Credit Cooperative&#8221; by se mo\u017en\u00e1 nestal, pokud by studentka A nevzala vtip v\u00e1\u017en\u011b a nezavolala sv\u00e9mu p\u0159\u00edbuzn\u00e9mu B s ot\u00e1zkou, zda je &#8220;Toyokawa Credit Cooperative&#8221; v nebezpe\u010d\u00ed.<br> Ale v dne\u0161n\u00ed dob\u011b, pokud by A pouze zve\u0159ejnila na internetu ot\u00e1zku &#8220;Je Toyokawa Credit Cooperative v nebezpe\u010d\u00ed?&#8221;, lid\u00e9, kte\u0159\u00ed to vid\u00ed, by mohli \u0161\u00ed\u0159it zv\u011bst, \u017ee &#8220;Toyokawa Credit Cooperative je v nebezpe\u010d\u00ed&#8221;. &#8220;P\u0159\u00edpad Toyokawa Credit Cooperative&#8221; trval pouh\u00fdch p\u011bt dn\u00ed, ne\u017e se stal panikou o v\u00fdb\u011bru vklad\u016f, ale na internetu by to mohlo trvat je\u0161t\u011b m\u00e9n\u011b \u010dasu. \u0160patn\u00e9 zv\u011bsti se \u0161\u00ed\u0159\u00ed bleskov\u011b mezi des\u00edtkami tis\u00edc, stovkami tis\u00edc, dokonce miliony lid\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internetove_pomluvy_mohou_vzniknout_i_jednotlivcem\"><\/span>Internetov\u00e9 pomluvy mohou vzniknout i jednotlivcem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> Internetov\u00e9 pomluvy mohou vzniknout i jednotlivcem. Mohou se vyskytnout i bez toho, aby vl\u00e1da, agentury nebo m\u00e9dia byly zdrojem.<br> V prosinci 2003 poslala \u017eena ve sv\u00fdch dvac\u00e1t\u00fdch letech e-mail sv\u00fdm zn\u00e1m\u00fdm, \u017ee &#8220;Saga Bank zkrachuje 26. dne&#8221;, co\u017e se roz\u0161\u00ed\u0159ilo jako \u0159et\u011bzov\u00fd e-mail a vedlo k panice o v\u00fdb\u011bru vklad\u016f ve v\u00fd\u0161i v\u00edce ne\u017e 50 miliard jen\u016f. Tato \u017eena byla pozd\u011bji obvin\u011bna z po\u0161kozen\u00ed d\u016fv\u011bry, ale proto\u017ee nem\u011bla zl\u00fd \u00famysl, byla osvobozena z nedostatku d\u016fkaz\u016f. I jedin\u00fd koment\u00e1\u0159 m\u016f\u017ee vyvolat internetov\u00e9 pomluvy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vsechny_firmy_mohou_byt_postizeny_internetovymi_pomluvami\"><\/span>V\u0161echny firmy mohou b\u00fdt posti\u017eeny internetov\u00fdmi pomluvami<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> Pomluvy mohou vzniknout z nevinn\u00fdch, n\u00e1hodn\u00fdch koment\u00e1\u0159\u016f a mohou se \u0161\u00ed\u0159it.<br> I kdy\u017e ten, kdo p\u00ed\u0161e, nemysl\u00ed, \u017ee je to pravda, ten, kdo to p\u0159ij\u00edm\u00e1, m\u016f\u017ee to ch\u00e1pat jako pravdu a pomluvy se mohou \u0161\u00ed\u0159it.<br> Pomluvy od laik\u016f, kte\u0159\u00ed nemaj\u00ed \u017e\u00e1dn\u00e9 znalosti o dan\u00e9m oboru, mohou b\u00fdt ch\u00e1p\u00e1ny jako informace od odborn\u00edk\u016f a mohou se \u0161\u00ed\u0159it.<br> V dne\u0161n\u00ed dob\u011b mohou v\u0161echny firmy b\u00fdt posti\u017eeny internetov\u00fdmi pomluvami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podniky_a_poskozeni_jejich_povesti_na_internetu\"><\/span>Podniky a po\u0161kozen\u00ed jejich pov\u011bsti na internetu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kdy\u017e na internetu vyhled\u00e1te n\u00e1zev firmy, m\u016f\u017eete zjistit jej\u00ed pov\u011bst. P\u0159i n\u00e1kupu zbo\u017e\u00ed se mnoho lid\u00ed spol\u00e9h\u00e1 na recenze na Amazonu, Rakuten Marketu, Price.com atd. Nav\u00edc na soci\u00e1ln\u00edch s\u00edt\u00edch, jako je Twitter nebo Instagram, se informace snadno \u0161\u00ed\u0159\u00ed. Informace z\u00edskan\u00e9 z t\u011bchto recenz\u00ed jsou \u010dasto pova\u017eov\u00e1ny za d\u016fv\u011bryhodn\u00e9, tak\u017ee firmy mus\u00ed v\u011bnovat pozornost sv\u00e9 pov\u011bsti a d\u016fv\u011bryhodnosti na internetu. Jak\u00e9 dopady m\u016f\u017ee m\u00edt po\u0161kozen\u00ed pov\u011bsti na internetu na firmy?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pokles_trzeb\"><\/span>Pokles tr\u017eeb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prvn\u00edm probl\u00e9mem je pokles tr\u017eeb. Pokud je pov\u011bst produktu \u0161patn\u00e1, m\u00e1lokdo se rozhodne ho koupit. Pokud je naps\u00e1no, \u017ee j\u00eddlo v ur\u010dit\u00e9 restauraci chutn\u00e1 \u0161patn\u011b, po\u010det z\u00e1kazn\u00edk\u016f pravd\u011bpodobn\u011b klesne. Pokud se rozhodujete j\u00edt na italskou ve\u010de\u0159i a na Tabelogu (japonsk\u00fd web s recenzemi restaurac\u00ed) vid\u00edte, \u017ee &#8220;postoj zam\u011bstnanc\u016f je \u0161patn\u00fd&#8221;, i kdy\u017e nev\u011b\u0159\u00edte v\u0161emu, co je naps\u00e1no, pravd\u011bpodobn\u011b se v\u00e1m tam nebude cht\u00edt j\u00edt. Tokijsk\u00e1 l\u00e9ka\u0159sk\u00e1 univerzita zaznamenala prudk\u00fd pokles po\u010dtu uchaze\u010d\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pokles_povesti\"><\/span>Pokles pov\u011bsti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Po\u0161kozen\u00ed pov\u011bsti m\u016f\u017ee zhor\u0161it image firmy a sn\u00ed\u017eit jej\u00ed pov\u011bst. Pov\u011bst firmy, kterou byla budov\u00e1na po dlouh\u00e1 l\u00e9ta, m\u016f\u017ee b\u00fdt zni\u010dena v okam\u017eiku. Pokud se \u0161\u00ed\u0159\u00ed zv\u011bsti, \u017ee &#8220;tato firma je \u010dern\u00e1 firma&#8221; nebo &#8220;otec pachatele toho incidentu je mana\u017eer&#8221;, i kdy\u017e jsou tyto zv\u011bsti nepravdiv\u00e9 nebo chybn\u00e9, zp\u016fsob\u00ed velk\u00e9 ztr\u00e1ty, kter\u00e9 nejsou snadno obnoviteln\u00e9. V d\u016fsledku americk\u00e9ho fotbalov\u00e9ho incidentu do\u0161lo k poklesu hodnoty zna\u010dky Nihon University.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ztizeni_financovani\"><\/span>Zt\u00ed\u017een\u00ed financov\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pro \u00fasp\u011b\u0161n\u00e9 \u0159\u00edzen\u00ed firmy je d\u016fle\u017eit\u00e9 financov\u00e1n\u00ed. Pokud firma utrp\u00ed po\u0161kozen\u00ed sv\u00e9 pov\u011bsti, m\u016f\u017ee ztratit d\u016fv\u011bru finan\u010dn\u00edch instituc\u00ed a investor\u016f, a\u0165 u\u017e jde o probl\u00e9my s \u0159\u00edzen\u00edm nebo ne. To m\u016f\u017ee v\u00e9st k obav\u00e1m o budoucnost, sn\u00ed\u017een\u00ed p\u016fj\u010dek a investic a zv\u00fd\u0161en\u00ed rizika bankrotu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ztrata_pracovni_motivace_zamestnancu_a_rostouci_neduvera_v_management\"><\/span>Ztr\u00e1ta pracovn\u00ed motivace zam\u011bstnanc\u016f a rostouc\u00ed ned\u016fv\u011bra v management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak by se c\u00edtili zam\u011bstnanci, kdyby se o jejich firm\u011b \u0159\u00edkalo, \u017ee je &#8220;\u010dern\u00e1 firma&#8221; nebo \u017ee &#8220;vyr\u00e1b\u00ed \u0161patn\u00e9 produkty&#8221;? Pokud by se \u0161\u00ed\u0159en\u00ed negativn\u00edch informac\u00ed pokra\u010dovalo, mohla by se zv\u00fd\u0161it ned\u016fv\u011bra v management, kter\u00fd nezauj\u00edm\u00e1 \u017e\u00e1dn\u00e9 opat\u0159en\u00ed. Nen\u00ed mo\u017en\u00e9 p\u0159ehl\u00e9dnout dopad po\u0161kozen\u00ed pov\u011bsti na zam\u011bstnance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ztizeni_naborovych_aktivit\"><\/span>Zt\u00ed\u017een\u00ed n\u00e1borov\u00fdch aktivit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lid\u00e9, kte\u0159\u00ed hledaj\u00ed pr\u00e1ci, \u010dasto vyu\u017e\u00edvaj\u00ed diskusn\u00ed f\u00f3ra o zam\u011bstn\u00e1n\u00ed, jako je &#8220;Job Change Conference&#8221; nebo &#8220;Everyone&#8217;s Job Hunting Diary&#8221;. Zde si prohl\u00ed\u017eej\u00ed pov\u011bst a recenze firem. Pokud se zde objev\u00ed negativn\u00ed recenze, po\u010det uchaze\u010d\u016f prudce klesne. Pokud nen\u00ed mo\u017en\u00e9 zajistit pot\u0159ebn\u00e9 zam\u011bstnance, konkurenceschopnost firmy se sn\u00ed\u017e\u00ed.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/black-companies-dafamation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/black-companies-dafamation[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reseni_skod_zpusobenych_internetovymi_pomluvami\"><\/span>\u0158e\u0161en\u00ed \u0161kod zp\u016fsoben\u00fdch internetov\u00fdmi pomluvami<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pokud dojde k internetov\u00fdm pomluv\u00e1m, je nutn\u00e9 rychle jednat. Pokud si mysl\u00edte, \u017ee &#8220;po\u010dk\u00e1me a uvid\u00edme&#8221;, m\u016f\u017ee to v\u00e9st k v\u00e1\u017en\u00fdm probl\u00e9m\u016fm. M\u011bli byste p\u0159edpokl\u00e1dat, \u017ee pokud to nech\u00e1te b\u00fdt, pravd\u011bpodobnost, \u017ee se situace sama uklidn\u00ed, je t\u00e9m\u011b\u0159 nulov\u00e1. \u010c\u00edm d\u00e9le z\u016fstane probl\u00e9mov\u00fd p\u0159\u00edsp\u011bvek nebo koment\u00e1\u0159, t\u00edm v\u00edce lid\u00ed ho uvid\u00ed, m\u016f\u017ee b\u00fdt p\u0159ekop\u00edrov\u00e1n na jin\u00e9 diskusn\u00ed f\u00f3ra nebo shrnut na agreg\u00e1torov\u00fdch webech a m\u016f\u017ee se nekontrolovateln\u011b \u0161\u00ed\u0159it. Proto, pokud zjist\u00edte, \u017ee jste se stali ob\u011bt\u00ed internetov\u00fdch pomluv, mus\u00edte okam\u017eit\u011b zv\u00e1\u017eit kroky jako odstran\u011bn\u00ed p\u0159\u00edsp\u011bvku nebo identifikaci autora.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadost_o_odstraneni_prispevku\"><\/span>\u017d\u00e1dost o odstran\u011bn\u00ed p\u0159\u00edsp\u011bvku<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u0159\u00edsp\u011bvky nebo koment\u00e1\u0159e, kter\u00e9 jsou zdrojem pomluv, mus\u00ed b\u00fdt okam\u017eit\u011b odstran\u011bny.<br>Chcete-li odstranit p\u0159\u00edsp\u011bvky nebo koment\u00e1\u0159e na internetu, mus\u00edte po\u017e\u00e1dat spr\u00e1vce nebo spr\u00e1vcovskou spole\u010dnost dan\u00e9ho webu o odstran\u011bn\u00ed. Pokud odm\u00edtnou dobrovoln\u00e9 odstran\u011bn\u00ed, pod\u00e1te \u017e\u00e1dost o p\u0159edb\u011b\u017en\u00e9 opat\u0159en\u00ed u soudu.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/provisional-disposition\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/provisional-disposition[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identifikace_autora_prispevku\"><\/span>Identifikace autora p\u0159\u00edsp\u011bvku<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b internetov\u00fdch pomluv \u010dasto nesta\u010d\u00ed pouze odstranit \u010dl\u00e1nek. Pouh\u00e9 odstran\u011bn\u00ed m\u016f\u017ee v\u00e9st k tomu, \u017ee se objev\u00ed dal\u0161\u00ed podobn\u00e9 p\u0159\u00edsp\u011bvky nebo koment\u00e1\u0159e. Je nutn\u00e9 identifikovat autora a v n\u011bkter\u00fdch p\u0159\u00edpadech ho pr\u00e1vn\u011b zodpov\u011bdn\u00fdm.<br>Chcete-li identifikovat autora, mus\u00edte po\u017e\u00e1dat spr\u00e1vce webu nebo spr\u00e1vcovskou spole\u010dnost o zve\u0159ejn\u011bn\u00ed informac\u00ed o odes\u00edlateli a na z\u00e1klad\u011b zve\u0159ejn\u011bn\u00fdch informac\u00ed identifikovat poskytovatele. Pot\u00e9 po\u017e\u00e1d\u00e1te tohoto poskytovatele o zve\u0159ejn\u011bn\u00ed informac\u00ed o odes\u00edlateli a z\u00edsk\u00e1te informace o autorovi. V z\u00e1sad\u011b poskytovatel\u00e9 ned\u00e1vaj\u00ed informace dobrovoln\u011b, tak\u017ee je nutn\u00e9 soudn\u00ed \u0159\u00edzen\u00ed o zve\u0159ejn\u011bn\u00ed informac\u00ed o odes\u00edlateli. Pokud vyhrajete, soud vyd\u00e1 poskytovateli p\u0159\u00edkaz k zve\u0159ejn\u011bn\u00ed informac\u00ed o odes\u00edlateli, tak\u017ee z\u00edsk\u00e1te informace jako adresu, jm\u00e9no, telefonn\u00ed \u010d\u00edslo a e-mailovou adresu autora.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/disclosure-of-the-senders-information\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/disclosure-of-the-senders-information[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podani_zadosti_o_nahradu_skody\"><\/span>Pod\u00e1n\u00ed \u017e\u00e1dosti o n\u00e1hradu \u0161kody<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jakmile identifikujete autora, m\u016f\u017eete po\u017e\u00e1dat o n\u00e1hradu \u0161kody za pokles prodeje zp\u016fsoben\u00fd pomluvami nebo o od\u0161kodn\u011bn\u00ed za po\u0161kozen\u00ed dobr\u00e9 pov\u011bsti.<br>Delikt po\u0161kozen\u00ed dobr\u00e9 pov\u011bsti nezji\u0161t\u011bn\u00e9 osoby se t\u00fdk\u00e1 situac\u00ed, kdy je dobr\u00e1 pov\u011bst jin\u00e9 osoby po\u0161kozena na m\u00edst\u011b, kde m\u016f\u017ee velk\u00e9 mno\u017estv\u00ed lid\u00ed p\u0159istupovat k informac\u00edm, bez ohledu na pravdivost informac\u00ed, a hodnota je sn\u00ed\u017eena, nap\u0159\u00edklad poklesem zisku. Trestem je trest odn\u011bt\u00ed svobody a\u017e na t\u0159i roky nebo pokuta do 500 000 jen\u016f.<br>Delikt po\u0161kozen\u00ed d\u016fv\u011bry a naru\u0161en\u00ed obchodn\u00ed \u010dinnosti se t\u00fdk\u00e1 situac\u00ed, kdy je d\u016fv\u011bra po\u0161kozena nebo obchodn\u00ed \u010dinnost naru\u0161ena \u0161\u00ed\u0159en\u00edm l\u017eiv\u00fdch informac\u00ed. Trestem je tak\u00e9 trest odn\u011bt\u00ed svobody a\u017e na t\u0159i roky nebo pokuta do 500 000 jen\u016f.<\/p>\n\n\n\n<p>Je obt\u00ed\u017en\u00e9 pro jednotlivce prov\u00e9st takov\u00e9 kroky jako odstran\u011bn\u00ed p\u0159\u00edsp\u011bvk\u016f nebo identifikace autora a souvisej\u00edc\u00ed postupy. Proto je nutn\u00e9 konzultovat a po\u017e\u00e1dat pr\u00e1vn\u00edka. Pokud t\u0159et\u00ed strana, kter\u00e1 nen\u00ed pr\u00e1vn\u00edkem nebo klientem, provede odstran\u011bn\u00ed, m\u016f\u017ee to b\u00fdt pova\u017eov\u00e1no za neleg\u00e1ln\u00ed praxi, tak\u017ee bu\u010fte opatrn\u00ed.<\/p>\n\n\n\n<p>Nav\u00edc, n\u00ed\u017ee uveden\u00fd \u010dl\u00e1nek popisuje n\u00e1klady na pr\u00e1vn\u00edka pro pomluvy a proces n\u00e1hrady \u0161kody.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/reputation-lawyers-fee\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/reputation-lawyers-fee[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co je to \u0161koda zp\u016fsoben\u00e1 \u0161patnou pov\u011bst\u00ed \u0160koda zp\u016fsoben\u00e1 \u0161patnou pov\u011bst\u00ed je &#8220;\u0161koda zp\u016fsoben\u00e1 neopodstatn\u011bn\u00fdmi f\u00e1mami&#8221;. \u0160patn\u00e1 pov\u011bst m\u016f\u017ee b\u00fdt jak dobr\u00e1, tak \u0161patn\u00e1, ale \u0161patn\u00e1 pov\u011bst se \u0161\u00ed [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":66883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61452"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61452"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61452\/revisions"}],"predecessor-version":[{"id":66884,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61452\/revisions\/66884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/66883"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}