{"id":61472,"date":"2023-12-08T20:25:34","date_gmt":"2023-12-08T11:25:34","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61472"},"modified":"2024-03-28T13:12:47","modified_gmt":"2024-03-28T04:12:47","slug":"company-flaming-correspondence","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence","title":{"rendered":"Jak by m\u011bly firmy reagovat, kdy\u017e se ocitnou v ohnisku internetov\u00e9 kritiky?"},"content":{"rendered":"\n<p>&#8220;V\u00fdbuch&#8221; se vztahuje na &#8220;stav, kdy na internetu dojde k n\u00e1valu kritiky na konkr\u00e9tn\u00ed c\u00edl a situace se u\u017e ned\u00e1 zvl\u00e1dnout&#8221; nebo &#8220;stav, kdy v d\u016fsledku diskuse o konkr\u00e9tn\u00edm t\u00e9matu doch\u00e1z\u00ed k oso\u010dov\u00e1n\u00ed na mnoha blog\u00edch a diskusn\u00edch f\u00f3rech&#8221;.<\/p>\n\n\n\n<p>Po\u010det v\u00fdbuch\u016f prudce vzrostl po roce 2011 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159), kdy se za\u010daly \u0161\u00ed\u0159it mobiln\u00ed telefony a soci\u00e1ln\u00ed s\u00edt\u011b, a \u0159\u00edk\u00e1 se, \u017ee ka\u017ed\u00fd m\u011bs\u00edc se st\u00e1v\u00e1 c\u00edlem v\u00fdbuchu asi 100 jednotlivc\u016f a firem.<\/p>\n\n\n\n<p>Internetov\u00e9 v\u00fdbuchy, kter\u00e9 postihuj\u00ed firmy, mohou m\u00edt negativn\u00ed d\u016fsledky v r\u016fzn\u00fdch oblastech, v\u010detn\u011b &#8220;bojkotu ze strany u\u017eivatel\u016f&#8221; nebo &#8220;zastaven\u00ed obchodn\u00edch transakc\u00ed ze strany z\u00e1kazn\u00edk\u016f&#8221;.<\/p>\n\n\n\n<p>Jak\u00e9 opat\u0159en\u00ed je tedy mo\u017en\u00e9 podniknout, kdy\u017e je firma posti\u017eena v\u00fdbuchem? Podrobn\u011b to vysv\u011btl\u00edme.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Tri_typy_firemnich_krizi\" title=\"T\u0159i typy firemn\u00edch kriz\u00ed\">T\u0159i typy firemn\u00edch kriz\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Pripady_ovlivnujici_obchod_a_trzby\" title=\"P\u0159\u00edpady ovliv\u0148uj\u00edc\u00ed obchod a tr\u017eby\">P\u0159\u00edpady ovliv\u0148uj\u00edc\u00ed obchod a tr\u017eby<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Pripady_ovlivnujici_nabor_a_zamestnavani\" title=\"P\u0159\u00edpady ovliv\u0148uj\u00edc\u00ed n\u00e1bor a zam\u011bstn\u00e1v\u00e1n\u00ed\">P\u0159\u00edpady ovliv\u0148uj\u00edc\u00ed n\u00e1bor a zam\u011bstn\u00e1v\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Pripady_ktere_predstavuji_prekazku_pro_prijeti_na_burzu\" title=\"P\u0159\u00edpady, kter\u00e9 p\u0159edstavuj\u00ed p\u0159ek\u00e1\u017eku pro p\u0159ijet\u00ed na burzu\">P\u0159\u00edpady, kter\u00e9 p\u0159edstavuj\u00ed p\u0159ek\u00e1\u017eku pro p\u0159ijet\u00ed na burzu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Priprava_na_firemni_krize\" title=\"P\u0159\u00edprava na firemn\u00ed krize\">P\u0159\u00edprava na firemn\u00ed krize<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Realita_krize\" title=\"Realita krize\">Realita krize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Media_zpusobujici_krize\" title=\"M\u00e9dia zp\u016fsobuj\u00edc\u00ed krize\">M\u00e9dia zp\u016fsobuj\u00edc\u00ed krize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Ucastnici_krize\" title=\"\u00da\u010dastn\u00edci krize\">\u00da\u010dastn\u00edci krize<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Reakce_na_internetove_stvani\" title=\"Reakce na internetov\u00e9 \u0161tvan\u00ed\">Reakce na internetov\u00e9 \u0161tvan\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Zustante_klidni\" title=\"Z\u016fsta\u0148te klidn\u00ed\">Z\u016fsta\u0148te klidn\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Omluvte_se_az_po_stanoveni_strategie\" title=\"Omluvte se a\u017e po stanoven\u00ed strategie\">Omluvte se a\u017e po stanoven\u00ed strategie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Kdy_je_lepsi_ignorovat_situaci\" title=\"Kdy je lep\u0161\u00ed ignorovat situaci\">Kdy je lep\u0161\u00ed ignorovat situaci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Odstraneni_priciny\" title=\"Odstran\u011bn\u00ed p\u0159\u00ed\u010diny\">Odstran\u011bn\u00ed p\u0159\u00ed\u010diny<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/internet\/company-flaming-correspondence\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tri_typy_firemnich_krizi\"><\/span>T\u0159i typy firemn\u00edch kriz\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Podrobn\u011b vysv\u011btl\u00edme t\u0159i typy firemn\u00edch kriz\u00ed, kter\u00e9 jsme klasifikovali podle jejich formy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripady_ovlivnujici_obchod_a_trzby\"><\/span>P\u0159\u00edpady ovliv\u0148uj\u00edc\u00ed obchod a tr\u017eby<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u016f\u017ee se st\u00e1t, \u017ee se \u0161\u00ed\u0159\u00ed negativn\u00ed hodnocen\u00ed t\u00fdkaj\u00edc\u00ed se firemn\u00edch aktivit nebo produkt\u016f, co\u017e vede k poklesu tr\u017eeb. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt &#8220;part-time terorismus&#8221; (p\u0159\u00edpady, kdy nepln\u011b zam\u011bstnan\u00ed pracovn\u00edci v restaurac\u00edch publikuj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch videa, jak se nevhodn\u011b chovaj\u00ed s produkty), nebo chov\u00e1n\u00ed zam\u011bstnanc\u016f (p\u0159\u00edpady, kdy zam\u011bstnanci hotel\u016f nebo realitn\u00edch kancel\u00e1\u0159\u00ed zve\u0159ej\u0148uj\u00ed soukrom\u00e9 informace o celebrit\u00e1ch nebo klientech). Tak\u00e9 se m\u016f\u017ee st\u00e1t, \u017ee se na soci\u00e1ln\u00edch s\u00edt\u00edch \u0161\u00ed\u0159\u00ed nepravdiv\u00e9 zv\u011bsti o vad\u00e1ch produkt\u016f (nap\u0159\u00edklad \u017ee do produktu byly sm\u00edch\u00e1ny ciz\u00ed p\u0159edm\u011bty). V takov\u00fdch p\u0159\u00edpadech m\u016f\u017ee doj\u00edt k velk\u00fdm dopad\u016fm na obchod a tr\u017eby.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripady_ovlivnujici_nabor_a_zamestnavani\"><\/span>P\u0159\u00edpady ovliv\u0148uj\u00edc\u00ed n\u00e1bor a zam\u011bstn\u00e1v\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u016f\u017ee se st\u00e1t, \u017ee se \u0161\u00ed\u0159\u00ed negativn\u00ed hodnocen\u00ed t\u00fdkaj\u00edc\u00ed se pracovn\u00edho prost\u0159ed\u00ed nebo mezilidsk\u00fdch vztah\u016f, jako nap\u0159\u00edklad &#8220;ta firma je \u010dern\u00e1 firma&#8221;, co\u017e vede k v\u00fdrazn\u00e9mu poklesu po\u010dtu p\u0159ihl\u00e1\u0161ek na pracovn\u00ed pozice. D\u0159\u00edve byly inzer\u00e1ty na pracovn\u00ed pozice publikov\u00e1ny p\u0159edev\u0161\u00edm v m\u011bstsk\u00fdch adres\u00e1\u0159\u00edch, ale dnes je v\u011bt\u0161ina z nich na smartfonech nebo po\u010d\u00edta\u010d\u00edch. V\u011bt\u0161ina nov\u00fdch absolvent\u016f a lid\u00ed, kte\u0159\u00ed cht\u011bj\u00ed zm\u011bnit pr\u00e1ci, vyhled\u00e1v\u00e1 n\u00e1zvy firem, kter\u00e9 zva\u017euj\u00ed, na internetu. Tento probl\u00e9m vznik\u00e1 pr\u00e1v\u011b kv\u016fli tomu, \u017ee prakticky neexistuj\u00ed \u017e\u00e1dn\u00e9 pracovn\u00ed nab\u00eddky, kter\u00e9 by nebyly na internetu, a \u010dl\u00e1nky nebo p\u0159\u00edsp\u011bvky publikovan\u00e9 b\u00fdval\u00fdmi zam\u011bstnanci nebo nespokojen\u00fdmi zam\u011bstnanci mohou m\u00edt negativn\u00ed dopad a mohou v\u00e9st k tomu, \u017ee lid\u00e9 odstoup\u00ed od p\u0159ihl\u00e1\u0161en\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripady_ktere_predstavuji_prekazku_pro_prijeti_na_burzu\"><\/span>P\u0159\u00edpady, kter\u00e9 p\u0159edstavuj\u00ed p\u0159ek\u00e1\u017eku pro p\u0159ijet\u00ed na burzu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u010cl\u00e1nky nebo hodnocen\u00ed na internetu, kter\u00e9 tvrd\u00ed, \u017ee &#8220;ta firma poru\u0161uje z\u00e1kony&#8221;, mohou p\u0159edstavovat velkou p\u0159ek\u00e1\u017eku pro p\u0159ijet\u00ed na burzu. P\u0159i nov\u00e9 \u017e\u00e1dosti o p\u0159ijet\u00ed na burzu m\u016f\u017ee b\u00fdt zapojena auditorsk\u00e1 firma jako poradce pro p\u0159ezkoum\u00e1n\u00ed p\u0159ijet\u00ed na burzu, a pokud tato auditorsk\u00e1 firma upozorn\u00ed na reputaci firmy na internetu (soci\u00e1ln\u00ed hodnocen\u00ed a hodnocen\u00ed), je nutn\u00e9 okam\u017eit\u011b reagovat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priprava_na_firemni_krize\"><\/span>P\u0159\u00edprava na firemn\u00ed krize<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/company-flaming-correspondence2.jpg\" alt=\"\" class=\"wp-image-16913\" \/><\/figure>\n\n\n\n<p>Podnikatel\u00e9 by m\u011bli p\u0159em\u00fd\u0161let o tom, \u017ee jsou ob\u011bt\u00ed \u0161patn\u00e9 pov\u011bsti, pokud zaznamenaj\u00ed negativn\u00ed dopad na sv\u00e9 tr\u017eby nebo n\u00e1bor nov\u00fdch zam\u011bstnanc\u016f prost\u0159ednictv\u00edm internetu.<\/p>\n\n\n\n<p>U mal\u00fdch a st\u0159edn\u00edch podnik\u016f, kter\u00e9 prod\u00e1vaj\u00ed omezen\u00e9 mno\u017estv\u00ed hlavn\u00edch produkt\u016f prost\u0159ednictv\u00edm e-commerce str\u00e1nek, m\u016f\u017ee jedna krize sn\u00ed\u017eit prodej t\u00e9m\u011b\u0159 na nulu. V dne\u0161n\u00ed dob\u011b mnoho u\u017eivatel\u016f vyhled\u00e1v\u00e1 produkty online p\u0159ed n\u00e1kupem, tak\u017ee pokud se v prvn\u00edm zobrazen\u00ed vyhled\u00e1vac\u00edho motoru (rozmez\u00ed, kter\u00e9 se zobraz\u00ed jako prvn\u00ed na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed) objev\u00ed negativn\u00ed informace, pravd\u011bpodobnost poklesu prodeje se v\u00fdrazn\u011b zvy\u0161uje.<\/p>\n\n\n\n<p>Je tedy nutn\u00e9 pravideln\u011b sledovat prvn\u00ed str\u00e1nku v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, kdy\u017e vyhled\u00e1v\u00e1te n\u00e1zev va\u0161\u00ed firmy nebo produktu na vyhled\u00e1vac\u00edch str\u00e1nk\u00e1ch.<\/p>\n\n\n\n<p>Pokud je pod\u00edl tr\u017eeb nebo n\u00e1boru nov\u00fdch zam\u011bstnanc\u016f siln\u011b z\u00e1visl\u00fd na konkr\u00e9tn\u00edm webu, m\u011bli byste pe\u010dliv\u011b sledovat sekci koment\u00e1\u0159\u016f na str\u00e1nk\u00e1ch t\u00fdkaj\u00edc\u00edch se va\u0161\u00ed firmy na tomto webu.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de str\u00e1nek s recenzemi na pracovn\u00ed m\u00edsta, existuje n\u011bkolik hlavn\u00edch str\u00e1nek a str\u00e1nka, kter\u00e1 se zobraz\u00ed jako prvn\u00ed, kdy\u017e vyhled\u00e1te n\u00e1zev firmy, se li\u0161\u00ed podle firmy, tak\u017ee je d\u016fle\u017eit\u00e9 p\u0159em\u00fd\u0161let o reakci od nejvy\u0161\u0161\u00ed zobrazen\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p>U mal\u00fdch a st\u0159edn\u00edch podnik\u016f a samostatn\u00fdch podnikatel\u016f je \u010dast\u00e9, \u017ee probl\u00e9my v mezilidsk\u00fdch vztaz\u00edch offline se projev\u00ed online, tak\u017ee je d\u016fle\u017eit\u00e9 pe\u010dliv\u011b zach\u00e1zet s odch\u00e1zej\u00edc\u00edmi zam\u011bstnanci a u\u017eivateli.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Realita_krize\"><\/span>Realita krize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je d\u016fle\u017eit\u00e9 v\u011bd\u011bt o m\u00e9di\u00edch, kter\u00e1 zp\u016fsobuj\u00ed krize, a o lidech, kte\u0159\u00ed se jich \u00fa\u010dastn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Media_zpusobujici_krize\"><\/span>M\u00e9dia zp\u016fsobuj\u00edc\u00ed krize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mnoho lid\u00ed si mysl\u00ed, \u017ee anonymn\u00ed diskusn\u00ed f\u00f3ra, jako je 5chan, jsou n\u00e1chyln\u00e1 k vypuknut\u00ed krize, ale v sou\u010dasn\u00e9 dob\u011b je m\u00e9dium s nejvy\u0161\u0161\u00edm rizikem krize Twitter. Mnoho p\u0159\u00edpad\u016f krize se \u0161\u00ed\u0159\u00ed, kdy\u017e blogy, anonymn\u00ed diskusn\u00ed f\u00f3ra a webov\u00e1 m\u00e9dia cituj\u00ed p\u0159\u00edsp\u011bvky na Twitteru. Nap\u0159\u00edklad i pomluvy na zesnulou profesion\u00e1ln\u00ed wrestlerku Kimura Hanu se odehr\u00e1valy na Twitteru.<\/p>\n\n\n\n<p>Blogy tak\u00e9 mohou zp\u016fsobit krize, ale \u010dasto se \u0161\u00ed\u0159\u00ed a zhor\u0161uj\u00ed, kdy\u017e se n\u00e1zory publikuj\u00ed na Twitteru. Twitter je m\u00e9dium, kter\u00e9 je n\u00e1chyln\u00e9 k \u0161\u00ed\u0159en\u00ed krize, proto\u017ee lid\u00e9 \u010dasto p\u00ed\u0161\u00ed sv\u00e9 my\u0161lenky bez hlub\u0161\u00edho p\u0159em\u00fd\u0161len\u00ed.<\/p>\n\n\n\n<p>V posledn\u00ed dob\u011b se tak\u00e9 zvy\u0161uje po\u010det p\u0159\u00edpad\u016f, kdy \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed, videa a obr\u00e1zky na YouTube nebo Instagram vedou k krizi. Webov\u00e1 m\u00e9dia se tak\u00e9 zam\u011b\u0159uj\u00ed na str\u00e1nky s videi a obr\u00e1zky, co\u017e zvy\u0161uje po\u010det kriz\u00ed. V budoucnu bude t\u0159eba v\u011bnovat pozornost tak\u00e9 vide\u00edm a obr\u00e1zk\u016fm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ucastnici_krize\"><\/span>\u00da\u010dastn\u00edci krize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\u010dkoli existuj\u00ed r\u016fzn\u00e9 v\u00fdsledky v\u00fdzkum\u016f, je spole\u010dn\u00e9, \u017ee \u00fa\u010dastn\u00edci krize tvo\u0159\u00ed jen malou \u010d\u00e1st procenta u\u017eivatel\u016f internetu.<br><\/p>\n\n\n\n<p>Je dobr\u00e9 v\u011bd\u011bt, \u017ee krize mohou b\u00fdt vytvo\u0159eny jen n\u011bkolika lidmi. Krize je t\u011b\u017ek\u00e9 vytvo\u0159it samotn\u00e9mu, ale t\u0159i lid\u00e9 ji mohou snadno vytvo\u0159it. U mal\u00fdch a st\u0159edn\u00edch podnik\u016f m\u016f\u017eete p\u0159edpokl\u00e1dat, \u017ee pachatel\u00e9 jsou konkr\u00e9tn\u00ed jednotlivci. Krize vytvo\u0159en\u00e9 na str\u00e1nk\u00e1ch s p\u0159ehledy se mohou zd\u00e1t, jako by je kritizovala nespecifikovan\u00e1 v\u011bt\u0161ina, ale kdy\u017e po\u017e\u00e1d\u00e1te o zve\u0159ejn\u011bn\u00ed informac\u00ed o odes\u00edlateli a identifikujete odes\u00edlatele, \u010dasto zjist\u00edte, \u017ee po\u010det odes\u00edlatel\u016f je jen t\u0159i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reakce_na_internetove_stvani\"><\/span>Reakce na internetov\u00e9 \u0161tvan\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/company-flaming-correspondence3.jpg\" alt=\"\" class=\"wp-image-16914\" \/><\/figure>\n\n\n\n<p>Co byste m\u011bli d\u011blat, pokud se va\u0161e spole\u010dnost stane ter\u010dem internetov\u00e9ho \u0161tvan\u00ed? Pokud se rozhodnete \u0161patn\u011b, m\u016f\u017eete vyvolat je\u0161t\u011b v\u011bt\u0161\u00ed hn\u011bv a nespokojenost u b\u011b\u017en\u00fdch u\u017eivatel\u016f, co\u017e m\u016f\u017ee situaci je\u0161t\u011b zhor\u0161it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zustante_klidni\"><\/span>Z\u016fsta\u0148te klidn\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u010casto se st\u00e1v\u00e1, \u017ee lid\u00e9 ztr\u00e1cej\u00ed hlavu v d\u016fsledku \u0161oku z internetov\u00e9ho \u0161tvan\u00ed, ale klidn\u00e1 reakce je to, co je skute\u010dn\u011b pot\u0159eba.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud dojde k internetov\u00e9mu \u0161tvan\u00ed na \u00fa\u010dtu va\u0161\u00ed spole\u010dnosti a vy v panice sma\u017eete p\u0159\u00edsp\u011bvek, kter\u00fd zp\u016fsobil probl\u00e9m, u\u017eivatel\u00e9 to mohou vn\u00edmat jako pokus o zatajen\u00ed nebo zaml\u017een\u00ed situace. To m\u016f\u017ee situaci je\u0161t\u011b zhor\u0161it.<\/p>\n\n\n\n<p>Pokud va\u0161e reakce a prohl\u00e1\u0161en\u00ed nejsou konzistentn\u00ed a budete ozna\u010deni za &#8220;neup\u0159\u00edmn\u00e9&#8221;, m\u016f\u017ee se situace st\u00e1t ne\u0159e\u0161itelnou. Neup\u0159\u00edmn\u00e9 reakce, jako je typick\u00e1 politick\u00e1 fr\u00e1ze &#8220;zd\u00e1 se, \u017ee do\u0161lo k nedorozum\u011bn\u00ed&#8221;, mohou b\u00fdt fat\u00e1ln\u00ed. M\u016f\u017ee to vypadat, jako byste se sna\u017eili omluvit se t\u00edm, \u017ee \u0159eknete, \u017ee &#8220;ti, kte\u0159\u00ed nedorozum\u011bli, jsou ti \u0161patn\u00ed&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Omluvte_se_az_po_stanoveni_strategie\"><\/span>Omluvte se a\u017e po stanoven\u00ed strategie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud je p\u0159\u00ed\u010dina internetov\u00e9ho \u0161tvan\u00ed na va\u0161\u00ed stran\u011b, nem\u00e1te jinou mo\u017enost ne\u017e se omluvit. Ud\u011blejte to up\u0159\u00edmn\u011b a p\u0159edev\u0161\u00edm konzistentn\u011b, ani\u017e byste \u0159\u00edkali n\u011bco nepot\u0159ebn\u00e9ho. Ale i v tomto p\u0159\u00edpad\u011b je d\u016fle\u017eit\u00e9 rozhodnout se jako spole\u010dnost o strategii omluvy p\u0159ed jej\u00edm proveden\u00edm.<\/p>\n\n\n\n<p>Pokud se chcete br\u00e1nit, m\u011bli byste se ujistit, \u017ee va\u0161e argumenty jsou logick\u00e9 a nesna\u017e\u00edte se jen ospravedlnit sv\u00e9 jedn\u00e1n\u00ed. V takov\u00e9m p\u0159\u00edpad\u011b byste m\u011bli vyu\u017e\u00edt extern\u00ed konzultanty, jako jsou pr\u00e1vn\u00edci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kdy_je_lepsi_ignorovat_situaci\"><\/span>Kdy je lep\u0161\u00ed ignorovat situaci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud m\u016f\u017eete rozhodnout, \u017ee situace neovlivn\u00ed va\u0161e prodeje nebo n\u00e1bor, m\u016f\u017ee b\u00fdt lep\u0161\u00ed ji ignorovat. Pokud nejste velkou spole\u010dnost\u00ed s p\u016fsobnost\u00ed po cel\u00e9 zemi nebo ve\u0159ejnou instituc\u00ed, ignorov\u00e1n\u00ed situace m\u016f\u017ee v\u00e9st k rychlej\u0161\u00edmu uklidn\u011bn\u00ed a men\u0161\u00edm \u0161kod\u00e1m. Mal\u00e9 a st\u0159edn\u00ed podniky a samostatn\u00ed podnikatel\u00e9 mus\u00ed zvl\u00e1\u0161t\u011b pe\u010dliv\u011b posoudit situaci. Toto rozhodnut\u00ed by m\u011blo b\u00fdt ponech\u00e1no na objektivn\u00edm \u00fasudku extern\u00edch konzultant\u016f, jako jsou pr\u00e1vn\u00edci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odstraneni_priciny\"><\/span>Odstran\u011bn\u00ed p\u0159\u00ed\u010diny<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jak m\u016f\u017eete odstranit p\u0159\u00ed\u010dinu internetov\u00e9ho \u0161tvan\u00ed, pokud se nach\u00e1z\u00ed na extern\u00edch webov\u00fdch str\u00e1nk\u00e1ch? <\/p>\n\n\n\n<p>Nejprve mus\u00edte rozhodnout, zda je dan\u00fd p\u0159\u00edsp\u011bvek &#8220;fakt&#8221; nebo jen &#8220;n\u00e1zor&#8221; jednotlivce. Pokud je to le\u017e, je snaz\u0161\u00ed ji smazat, ale je t\u011b\u017e\u0161\u00ed po\u017e\u00e1dat o odstran\u011bn\u00ed osobn\u00edch n\u00e1zor\u016f (nap\u0159\u00edklad \u0161patn\u00e1 obsluha, nechutn\u00e9 j\u00eddlo atd.).<\/p>\n\n\n\n<p>Av\u0161ak, v p\u0159\u00edpad\u011b recenz\u00ed restaurac\u00ed nebo soci\u00e1ln\u00edch s\u00edt\u00ed existuje jin\u00fd krit\u00e9rium pro rozhodov\u00e1n\u00ed. Pokud je p\u0159\u00edsp\u011bvek v rozporu s &#8220;podm\u00ednkami pou\u017eit\u00ed&#8221;, m\u016f\u017eete po\u017e\u00e1dat o jeho odstran\u011bn\u00ed a je mo\u017en\u00e9, \u017ee v\u00e1m to bude povoleno. Str\u00e1nky s recenzemi restaurac\u00ed nebo Twitter tvo\u0159\u00ed hodnotu jako platforma t\u00edm, \u017ee umo\u017e\u0148uj\u00ed svobodn\u00fd projev, ale pokud sami stanov\u00ed podm\u00ednky pou\u017eit\u00ed a dojde k jejich poru\u0161en\u00ed, je snaz\u0161\u00ed se domluvit.<\/p>\n\n\n\n<p>V\u0161echny str\u00e1nky maj\u00ed pe\u010dliv\u011b vytvo\u0159en\u00e9 podm\u00ednky, tak\u017ee pokud m\u016f\u017eete prok\u00e1zat, \u017ee p\u0159\u00edsp\u011bvek je v rozporu s t\u011bmito podm\u00ednkami, m\u016f\u017eete po\u017e\u00e1dat o jeho odstran\u011bn\u00ed.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b str\u00e1nek s recenzemi na pracovn\u00ed m\u00edsta, krit\u00e9rium pro rozhodnut\u00ed, zda je mo\u017en\u00e9 p\u0159\u00edsp\u011bvek odstranit, je zda je p\u0159\u00edsp\u011bvek pravdiv\u00fd a konkr\u00e9tn\u00ed. Samoz\u0159ejm\u011b, i tyto str\u00e1nky maj\u00ed stanoven\u00e9 podm\u00ednky pou\u017eit\u00ed, tak\u017ee je mo\u017en\u00e9 zv\u00e1\u017eit \u017e\u00e1dost o odstran\u011bn\u00ed na z\u00e1klad\u011b poru\u0161en\u00ed t\u011bchto podm\u00ednek.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/tabelog-comment-reputation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/tabelog-comment-reputation[ja]<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/measures-against-reputational-damage-on-tenshoku-kaigi\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/measures-against-reputational-damage-on-tenshoku-kaigi[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S rostouc\u00ed popularitou internetu se zvy\u0161uje po\u010det p\u0159\u00edpad\u016f &#8220;ho\u0159en\u00ed&#8221;, kdy se na konkr\u00e9tn\u00ed c\u00edl val\u00ed kritika a situace se st\u00e1v\u00e1 nekontrolovatelnou.<\/p>\n\n\n\n<p>Internetov\u00e9 &#8220;ho\u0159en\u00ed&#8221; firem m\u016f\u017ee m\u00edt negativn\u00ed dopad na prodej a n\u00e1bor nov\u00fdch zam\u011bstnanc\u016f, a vy\u017eaduje klidn\u00e9 a rychl\u00e9 \u0159e\u0161en\u00ed. Rozhodnut\u00ed se li\u0161\u00ed v z\u00e1vislosti na konkr\u00e9tn\u00edm p\u0159\u00edpadu, jsou slo\u017eit\u00e1 a pokud je \u0159e\u0161en\u00ed nespr\u00e1vn\u00e9, m\u016f\u017ee situaci zhor\u0161it a v\u00e9st k nevratn\u00e9mu velk\u00e9mu &#8220;ho\u0159en\u00ed&#8221;.<\/p>\n\n\n\n<p>Pokud dojde k &#8220;ho\u0159en\u00ed&#8221;, obra\u0165te se co nejd\u0159\u00edve na zku\u0161en\u00e9ho pr\u00e1vn\u00edka.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;V\u00fdbuch&#8221; se vztahuje na &#8220;stav, kdy na internetu dojde k n\u00e1valu kritiky na konkr\u00e9tn\u00ed c\u00edl a situace se u\u017e ned\u00e1 zvl\u00e1dnout&#8221; nebo &#8220;stav, kdy v d\u016fsledku diskuse o konkr\u00e9tn\u00edm t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61472"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61472"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61472\/revisions"}],"predecessor-version":[{"id":62938,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61472\/revisions\/62938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63658"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}