{"id":61480,"date":"2023-12-08T20:25:34","date_gmt":"2023-12-08T11:25:34","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61480"},"modified":"2024-03-28T11:46:08","modified_gmt":"2024-03-28T02:46:08","slug":"affiliate-law-media","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media","title":{"rendered":"Pr\u00e1vn\u00ed probl\u00e9my, na kter\u00e9 by m\u011bli provozovatel\u00e9 m\u00e9di\u00ed s affiliate modelem d\u00e1vat pozor"},"content":{"rendered":"\n<p>Jedn\u00edm z efektivn\u00edch zp\u016fsob\u016f, jak propagovat produkty a slu\u017eby spole\u010dnosti, je affiliate marketing. Spot\u0159ebitel\u00e9 \u010dasto p\u0159i n\u00e1kupu produkt\u016f a slu\u017eeb v\u011bnuj\u00ed velkou pozornost doporu\u010den\u00edm a recenz\u00edm, a v posledn\u00ed dob\u011b se st\u00e1le \u010dast\u011bji obrac\u00ed k internetov\u00fdm vyhled\u00e1va\u010d\u016fm, aby na\u0161li recenze a hodnocen\u00ed. Na affiliate webov\u00fdch str\u00e1nk\u00e1ch jsou \u010dasto podrobn\u011b zve\u0159ejn\u011bny dojmy z pou\u017eit\u00ed produkt\u016f a slu\u017eeb, co\u017e je \u010dasto vyu\u017e\u00edv\u00e1no jako reference.<\/p>\n\n\n\n<p>Pokud jsou produkty nebo slu\u017eby p\u0159edstaven\u00e9 prost\u0159ednictv\u00edm affiliate webu zakoupeny, provozovatel webu obdr\u017e\u00ed provizi prost\u0159ednictv\u00edm ASP atd. Na webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 se zobrazuj\u00ed v horn\u00ed \u010d\u00e1sti v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed vyhled\u00e1va\u010d\u016f, je provize, kterou z\u00edsk\u00e1 provozovatel, v\u011bt\u0161\u00ed, a o\u010dek\u00e1v\u00e1 se, \u017ee po\u010det m\u00e9di\u00ed, kter\u00e1 se do tohoto oboru nov\u011b zapoj\u00ed, bude nad\u00e1le r\u016fst.<\/p>\n\n\n\n<p>Na druhou stranu, affiliate weby maj\u00ed tak\u00e9 roli reklamn\u00edho m\u00e9dia pro produkty a slu\u017eby. Z tohoto d\u016fvodu je nutn\u00e9 db\u00e1t na to, aby obsah \u010dl\u00e1nk\u016f, kter\u00e9 jsou zve\u0159ejn\u011bny, nebyl v rozporu se z\u00e1konem.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku se budeme zab\u00fdvat pr\u00e1vn\u00edmi ot\u00e1zkami, kter\u00e9 je t\u0159eba zv\u00e1\u017eit p\u0159i provozov\u00e1n\u00ed m\u00e9di\u00ed s affiliate modelem.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media\/#Co_je_to_affiliate_stranka\" title=\"Co je to affiliate str\u00e1nka\">Co je to affiliate str\u00e1nka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media\/#Pravni_problemy_na_affiliate_webovych_strankach\" title=\"Pr\u00e1vn\u00ed probl\u00e9my na affiliate webov\u00fdch str\u00e1nk\u00e1ch\">Pr\u00e1vn\u00ed probl\u00e9my na affiliate webov\u00fdch str\u00e1nk\u00e1ch<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media\/#Problemy_tykajici_se_japonskeho_zakona_o_oznacovani_cen_%E6%99%AF%E5%93%81%E8%A1%A8%E7%A4%BA%E6%B3%95\" title=\"Probl\u00e9my t\u00fdkaj\u00edc\u00ed se japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen (\u666f\u54c1\u8868\u793a\u6cd5)\">Probl\u00e9my t\u00fdkaj\u00edc\u00ed se japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen (\u666f\u54c1\u8868\u793a\u6cd5)<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media\/#Regulace_podle_japonskeho_zakona_o_oznacovani_cen\" title=\"Regulace podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen\">Regulace podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media\/#Co_je_treba_mit_na_pameti_pri_affiliate_marketingu\" title=\"Co je t\u0159eba m\u00edt na pam\u011bti p\u0159i affiliate marketingu\">Co je t\u0159eba m\u00edt na pam\u011bti p\u0159i affiliate marketingu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media\/#Problemy_tykajici_se_autorskych_prav\" title=\"Probl\u00e9my t\u00fdkaj\u00edc\u00ed se autorsk\u00fdch pr\u00e1v\">Probl\u00e9my t\u00fdkaj\u00edc\u00ed se autorsk\u00fdch pr\u00e1v<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media\/#Kopirovani_a_plagiatorstvi_textu\" title=\"Kop\u00edrov\u00e1n\u00ed a plagi\u00e1torstv\u00ed textu\">Kop\u00edrov\u00e1n\u00ed a plagi\u00e1torstv\u00ed textu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media\/#Obrazky\" title=\"Obr\u00e1zky\">Obr\u00e1zky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media\/#Snimky_obrazovky\" title=\"Sn\u00edmky obrazovky\">Sn\u00edmky obrazovky<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media\/#Problemy_tykajici_se_moralky\" title=\"Probl\u00e9my t\u00fdkaj\u00edc\u00ed se mor\u00e1lky\">Probl\u00e9my t\u00fdkaj\u00edc\u00ed se mor\u00e1lky<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-law-media\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_affiliate_stranka\"><\/span>Co je to affiliate str\u00e1nka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/affiliate-law-media2.jpg\" alt=\"\" class=\"wp-image-16702\" \/><\/figure>\n\n\n\n<p>Affiliate str\u00e1nka je webov\u00e9 m\u00e9dium, kter\u00e9 vyu\u017e\u00edv\u00e1 syst\u00e9m affiliate marketingu. Affiliate marketing je syst\u00e9m, kdy spole\u010dnost nech\u00e1v\u00e1 sv\u00e9 produkty nebo slu\u017eby prezentovat na affiliate str\u00e1nk\u00e1ch provozovan\u00fdch t\u0159et\u00edmi stranami. Pokud dojde k ur\u010dit\u00e9mu v\u00fdsledku, jako je n\u00e1kup produktu nebo slu\u017eby nebo po\u017eadavek na informace prost\u0159ednictv\u00edm affiliate str\u00e1nky, spole\u010dnost zaplat\u00ed provozovateli str\u00e1nky ur\u010ditou provizi za v\u00fdsledek.<\/p>\n\n\n\n<p>Spole\u010dnosti mohou p\u0159\u00edmo uzav\u00edrat smlouvy s provozovateli affiliate str\u00e1nek, ale v\u011bt\u0161inou se to d\u011bje prost\u0159ednictv\u00edm takzvan\u00fdch affiliate program\u016f (ASP), kter\u00e9 zprost\u0159edkov\u00e1vaj\u00ed affiliate marketing. Provozovatel\u00e9 affiliate str\u00e1nek se registruj\u00ed u ASP a vyb\u00edraj\u00ed produkty nebo slu\u017eby, kter\u00e9 cht\u011bj\u00ed prezentovat na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, z affiliate program\u016f, kter\u00e9 ASP nab\u00edz\u00ed. Pokud dojde k v\u00fdsledku affiliate marketingu, provize za v\u00fdsledek je vyplacena prost\u0159ednictv\u00edm ASP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravni_problemy_na_affiliate_webovych_strankach\"><\/span>Pr\u00e1vn\u00ed probl\u00e9my na affiliate webov\u00fdch str\u00e1nk\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i provozov\u00e1n\u00ed affiliate webov\u00e9 str\u00e1nky je nezbytn\u00e9 porozum\u011bt z\u00e1kon\u016fm t\u00fdkaj\u00edc\u00edm se obsahu, jako jsou \u010dl\u00e1nky, kter\u00e9 jsou na str\u00e1nce zve\u0159ejn\u011bny. N\u00ed\u017ee vysv\u011btlujeme ot\u00e1zky, kter\u00e9 se \u010dasto st\u00e1vaj\u00ed probl\u00e9mem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problemy_tykajici_se_japonskeho_zakona_o_oznacovani_cen_%E6%99%AF%E5%93%81%E8%A1%A8%E7%A4%BA%E6%B3%95\"><\/span>Probl\u00e9my t\u00fdkaj\u00edc\u00ed se japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen (\u666f\u54c1\u8868\u793a\u6cd5)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_podle_japonskeho_zakona_o_oznacovani_cen\"><\/span>Regulace podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen (\u666f\u54c1\u8868\u793a\u6cd5) reguluje zobrazov\u00e1n\u00ed informac\u00ed t\u00fdkaj\u00edc\u00edch se nab\u00eddky cen a obsahu produkt\u016f nebo slu\u017eeb. Probl\u00e9mem na affiliate webov\u00fdch str\u00e1nk\u00e1ch je regulace t\u00fdkaj\u00edc\u00ed se zobrazov\u00e1n\u00ed. Pokud jsou produkty nebo slu\u017eby zobrazov\u00e1ny v lep\u0161\u00edm sv\u011btle ne\u017e ve skute\u010dnosti, mohou spot\u0159ebitel\u00e9 omylem koupit produkty \u0161patn\u00e9 kvality a utrp\u011bt \u0161kodu.<\/p>\n\n\n\n<p>Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen takto reguluje zobrazen\u00ed, kter\u00e9 by mohlo v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed kvality, obsahu, ceny atd. produkt\u016f nebo slu\u017eeb. Regulace t\u00fdkaj\u00edc\u00ed se zobrazen\u00ed lze rozd\u011blit do t\u0159\u00ed kategori\u00ed:<\/p>\n\n\n\n<ul>\n<li>Nespr\u00e1vn\u00e9 zobrazen\u00ed kvality: nespr\u00e1vn\u00e9 zobrazen\u00ed t\u00fdkaj\u00edc\u00ed se kvality, standard\u016f nebo jin\u00e9ho obsahu produktu nebo slu\u017eby<\/li>\n\n\n\n<li>Nespr\u00e1vn\u00e9 zobrazen\u00ed v\u00fdhod: nespr\u00e1vn\u00e9 zobrazen\u00ed t\u00fdkaj\u00edc\u00ed se ceny produktu nebo slu\u017eby nebo jin\u00fdch obchodn\u00edch podm\u00ednek<\/li>\n\n\n\n<li>Jin\u00e9 potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed: nespr\u00e1vn\u00e9 zobrazen\u00ed, kter\u00e9 by mohlo v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed ze strany b\u011b\u017en\u00fdch spot\u0159ebitel\u016f, jak ur\u010duje japonsk\u00fd premi\u00e9r<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_treba_mit_na_pameti_pri_affiliate_marketingu\"><\/span>Co je t\u0159eba m\u00edt na pam\u011bti p\u0159i affiliate marketingu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Shrnut\u00edm lze \u0159\u00edci, \u017ee japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen se p\u0159\u00edmo nevztahuje na affiliate webov\u00e9 str\u00e1nky. Aplikuje se na &#8220;vlastn\u00ed&#8221; zobrazen\u00ed t\u00fdkaj\u00edc\u00ed se nab\u00edzen\u00fdch produkt\u016f nebo slu\u017eeb, nikoli na zobrazen\u00ed t\u00fdkaj\u00edc\u00ed se produkt\u016f nebo slu\u017eeb nab\u00edzen\u00fdch jin\u00fdmi osobami. Na affiliate webov\u00fdch str\u00e1nk\u00e1ch jsou zve\u0159ej\u0148ov\u00e1ny informace o produktech a slu\u017eb\u00e1ch jin\u00fdch spole\u010dnost\u00ed. Proto se v sou\u010dasn\u00e9 dob\u011b p\u0159edpokl\u00e1d\u00e1, \u017ee japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen se na n\u011b nevztahuje.<\/p>\n\n\n\n<p>Av\u0161ak to neznamen\u00e1, \u017ee je povoleno zve\u0159ej\u0148ovat p\u0159ehnan\u00e9 nebo neopodstatn\u011bn\u00e9 nepravdiv\u00e9 informace jen proto, \u017ee se na n\u011b p\u0159\u00edmo nevztahuje japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen. Je t\u0159eba d\u00e1vat pozor, aby se nevystavovaly informace, kter\u00e9 by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed kvality, v\u00fdhod nebo jin\u00fdch potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00edch informac\u00ed. Konkr\u00e9tn\u011b je t\u0159eba d\u00e1vat pozor na n\u00e1sleduj\u00edc\u00ed t\u0159i body:<\/p>\n\n\n\n<ul>\n<li>Zda se nejedn\u00e1 o p\u0159ehnan\u00e9 tvrzen\u00ed (zda je tvrzen\u00ed podlo\u017een\u00e9)<\/li>\n\n\n\n<li>Zda se nejedn\u00e1 o obsah, kter\u00fd nelze prok\u00e1zat jako objektivn\u00ed skute\u010dnost<\/li>\n\n\n\n<li>Zda se nejedn\u00e1 o tvrzen\u00ed, kter\u00e9 by mohlo b\u00fdt pova\u017eov\u00e1no za v\u00fdhodn\u011bj\u0161\u00ed ve srovn\u00e1n\u00ed s jin\u00fdmi spole\u010dnostmi na z\u00e1klad\u011b neopodstatn\u011bn\u00fdch informac\u00ed nebo skute\u010dnost\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Nap\u0159\u00edklad tvrzen\u00ed jako &#8220;Tento produkt je nezbytn\u00fd pro \u017eivot&#8221; by mohlo b\u00fdt pova\u017eov\u00e1no za p\u0159ehnan\u00e9. D\u00e1le, tvrzen\u00ed jako &#8220;Mnoho lid\u00ed si mysl\u00ed, \u017ee spole\u010dnost B je lep\u0161\u00ed ne\u017e spole\u010dnost A&#8221; by mohlo b\u00fdt pova\u017eov\u00e1no za tvrzen\u00ed, kter\u00e9 by mohlo b\u00fdt pova\u017eov\u00e1no za v\u00fdhodn\u011bj\u0161\u00ed ve srovn\u00e1n\u00ed s jin\u00fdmi spole\u010dnostmi na z\u00e1klad\u011b neopodstatn\u011bn\u00fdch informac\u00ed nebo skute\u010dnost\u00ed, pokud nen\u00ed zalo\u017eeno na v\u00fdsledc\u00edch pr\u016fzkumu ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed nebo podobn\u00fdch datech. Je tedy t\u0159eba b\u00fdt opatrn\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problemy_tykajici_se_autorskych_prav\"><\/span>Probl\u00e9my t\u00fdkaj\u00edc\u00ed se autorsk\u00fdch pr\u00e1v<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/affiliate-law-media3.jpg\" alt=\"\" class=\"wp-image-16703\" \/><\/figure>\n\n\n\n<p>Provozov\u00e1n\u00ed webov\u00fdch str\u00e1nek, nejen affiliate str\u00e1nek, \u010dasto p\u0159in\u00e1\u0161\u00ed probl\u00e9my spojen\u00e9 s autorsk\u00fdmi pr\u00e1vy. Vysv\u011btl\u00edme konkr\u00e9tn\u00ed body, na kter\u00e9 je t\u0159eba d\u00e1vat pozor p\u0159i provozov\u00e1n\u00ed affiliate str\u00e1nek.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kopirovani_a_plagiatorstvi_textu\"><\/span>Kop\u00edrov\u00e1n\u00ed a plagi\u00e1torstv\u00ed textu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Co se t\u00fd\u010de textov\u00e9 \u010d\u00e1sti obsahu webov\u00fdch str\u00e1nek, probl\u00e9mem jsou takzvan\u00e9 kop\u00edrov\u00e1n\u00ed a plagi\u00e1torstv\u00ed. Bez jak\u00e9hokoli upozorn\u011bn\u00ed p\u0159evz\u00edt texty z webov\u00fdch str\u00e1nek nebo knih jin\u00fdch lid\u00ed by mohlo poru\u0161ovat autorsk\u00e1 pr\u00e1va t\u0159et\u00ed strany, kter\u00e1 vytvo\u0159ila dan\u00fd text, tak\u017ee bu\u010fte obzvl\u00e1\u0161t\u011b opatrn\u00ed.<\/p>\n\n\n\n<p>Pokud chcete vyu\u017e\u00edt texty vytvo\u0159en\u00e9 jin\u00fdmi lidmi na affiliate str\u00e1nk\u00e1ch, mus\u00edte dodr\u017eovat pravidla t\u00fdkaj\u00edc\u00ed se citac\u00ed podle autorsk\u00e9ho pr\u00e1va. Co se t\u00fd\u010de citac\u00ed, je d\u016fle\u017eit\u00e9 omezit je na m\u00edru, kter\u00e1 je v kontextu textu nezbytn\u00e1, a uv\u00e9st zdroj citace.<\/p>\n\n\n\n<p>Kl\u00ed\u010dov\u00e9 body p\u0159i citov\u00e1n\u00ed textu jin\u00fdch lid\u00ed jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Pou\u017e\u00edvejte citace pouze v p\u0159\u00edpad\u011b, kdy jsou v kontextu textu nezbytn\u00e9 (nap\u0159\u00edklad kdy\u017e citace umo\u017e\u0148uje p\u0159edat p\u0159esn\u00e9 informace srozumiteln\u011bj\u0161\u00edm zp\u016fsobem)<\/li>\n\n\n\n<li>Nem\u011b\u0148te kontext citace a implementujte ji tak, aby bylo jasn\u011b vid\u011bt, \u017ee se jedn\u00e1 o citaci (v sou\u010dasn\u00e9 dob\u011b se implementuje pomoc\u00ed tagu blockquote)<\/li>\n\n\n\n<li>Uve\u010fte zdroj citace a v p\u0159\u00edpad\u011b webov\u00e9 str\u00e1nky vytvo\u0159te odkaz<\/li>\n\n\n\n<li>Zajist\u011bte, aby v\u011bt\u0161ina \u010dl\u00e1nku (v\u00edce ne\u017e 50%) nebyla tvo\u0159ena citovan\u00fdm textem<\/li>\n<\/ul>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed t\u00fdkaj\u00edc\u00ed se citac\u00ed d\u011bl jin\u00fdch lid\u00ed, jako jsou obr\u00e1zky nebo texty, najdete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/quote-text-and-images-without-infringing-copyright\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/quote-text-and-images-without-infringing-copyright[ja]<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obrazky\"><\/span>Obr\u00e1zky<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Na affiliate webov\u00fdch str\u00e1nk\u00e1ch \u010dasto vyu\u017e\u00edv\u00e1me obr\u00e1zky, kter\u00e9 odpov\u00eddaj\u00ed obsahu na\u0161eho obsahu. Kdy\u017e n\u00e1m n\u011bkdo t\u0159et\u00ed, nap\u0159\u00edklad spisovatel, poskytne obr\u00e1zek, je t\u0159eba zkontrolovat, zda je tento obr\u00e1zek origin\u00e1ln\u00ed, nap\u0159\u00edklad pomoc\u00ed Google Image Search.<\/p>\n\n\n\n<p>Pokud vyu\u017e\u00edv\u00e1te placen\u00e9 str\u00e1nky s obr\u00e1zky, je d\u016fle\u017eit\u00e9 pe\u010dliv\u011b si p\u0159e\u010d\u00edst jejich podm\u00ednky pou\u017eit\u00ed a ujistit se, \u017ee je dodr\u017eujete. Je zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 se vyhnout pou\u017eit\u00ed obr\u00e1zk\u016f mimo str\u00e1nky, s nimi\u017e m\u00e1te smlouvu.<\/p>\n\n\n\n<p>M\u016f\u017eete tak\u00e9 vyu\u017e\u00edt obr\u00e1zky, kter\u00e9 jsou k dispozici zdarma, tzv. free images. U t\u011bchto obr\u00e1zk\u016f je mo\u017en\u00e9, \u017ee budou m\u00edt ur\u010dit\u00e9 podm\u00ednky pou\u017eit\u00ed, tak\u017ee je d\u016fle\u017eit\u00e9 je pe\u010dliv\u011b zkontrolovat. Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed pou\u017eit\u00ed free images najdete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/points-of-using-free-materials\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/points-of-using-free-materials[ja]<\/a><\/p>\n\n\n\n<p>Krom\u011b toho, pokud vyu\u017e\u00edv\u00e1te obr\u00e1zky z API, jako je Instagram nebo YouTube, je d\u016fle\u017eit\u00e9 nejen citovat je, ale tak\u00e9 zkontrolovat jejich obsah na stran\u011b provozovatele affiliate webu.<\/p>\n\n\n\n<p>Na obr\u00e1zc\u00edch z Instagramu nap\u0159\u00edklad nem\u016f\u017eete pou\u017e\u00edvat obr\u00e1zky s postavami, slavn\u00fdmi osobnostmi nebo reklamami jin\u00fdch spole\u010dnost\u00ed. Pokud takov\u00e9 obr\u00e1zky zve\u0159ejn\u00edte na affiliate webu, m\u016f\u017ee to v\u00e9st k n\u00e1rok\u016fm od vlastn\u00edk\u016f pr\u00e1v k t\u011bmto postav\u00e1m.<\/p>\n\n\n\n<p>Na Instagramu tak\u00e9 n\u011bkte\u0159\u00ed u\u017eivatel\u00e9 zve\u0159ej\u0148uj\u00ed selfie. U obr\u00e1zk\u016f, kter\u00e9 mohou identifikovat jednotlivce nebo zobrazuj\u00ed interi\u00e9r osobn\u00edho pokoje, je t\u0159eba z\u00edskat svolen\u00ed od dan\u00e9 osoby. Proto je lep\u0161\u00ed se vyhnout pou\u017eit\u00ed takov\u00fdch obr\u00e1zk\u016f, pokud to nen\u00ed nezbytn\u011b nutn\u00e9 pro \u010dl\u00e1nek. Nicm\u00e9n\u011b, m\u016f\u017eete pou\u017e\u00edt obr\u00e1zky, kter\u00e9 neidentifikuj\u00ed jednotlivce, nap\u0159\u00edklad pokud je polovina obli\u010deje skryt\u00e1.<\/p>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed o autorsk\u00fdch pr\u00e1vech na obr\u00e1zky zve\u0159ejn\u011bn\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch, jako je Instagram, najdete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/copyright-property-and-author-by-posting-photos\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/copyright-property-and-author-by-posting-photos[ja]<\/a><\/p>\n\n\n\n<p>Krom\u011b toho, je lep\u0161\u00ed se vyhnout vkl\u00e1d\u00e1n\u00ed obr\u00e1zk\u016f z API do \u010dl\u00e1nk\u016f s negativn\u00edmi informacemi. Nap\u0159\u00edklad, v p\u0159\u00edpad\u011b \u010dl\u00e1nku o vr\u00e1sk\u00e1ch, kter\u00e9 symbolizuj\u00ed st\u00e1rnut\u00ed, byste nem\u011bli pou\u017e\u00edvat osobn\u00ed obr\u00e1zky z Instagramu.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de vide\u00ed z YouTube, je t\u0159eba se vyhnout vide\u00edm, kter\u00e9 vyu\u017e\u00edvaj\u00ed obrazy nebo zvuky z reklam nebo televizn\u00edch po\u0159ad\u016f, proto\u017ee by mohly poru\u0161ovat autorsk\u00e1 pr\u00e1va. Takov\u00e1 videa by nem\u011bla b\u00fdt pou\u017eita na affiliate webech.<\/p>\n\n\n\n<p>Stejn\u011b tak, pokud video obsahuje kreditn\u00ed zna\u010dky jin\u00fdch spole\u010dnost\u00ed, m\u016f\u017ee b\u00fdt samo o sob\u011b leg\u00e1ln\u00ed, ale pokud ho p\u0159evezmete na affiliate web, riskujete, \u017ee budete \u017ealov\u00e1ni. Proto je lep\u0161\u00ed se jeho pou\u017eit\u00ed vyhnout.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Snimky_obrazovky\"><\/span>Sn\u00edmky obrazovky<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/affiliate-law-media4.jpg\" alt=\"\" class=\"wp-image-16704\" \/><\/figure>\n\n\n\n<p>Co se t\u00fd\u010de sn\u00edmk\u016f obrazovky, jejich pou\u017eit\u00ed se li\u0161\u00ed podle \u00fa\u010delu. Sn\u00edmky obrazovky pro soukrom\u00e9 \u00fa\u010dely jsou pova\u017eov\u00e1ny za leg\u00e1ln\u00ed podle sou\u010dasn\u00e9ho pr\u00e1va, pokud nejde o videa nebo hudbu.<\/p>\n\n\n\n<p>Av\u0161ak \u010dl\u00e1nky na affiliate webov\u00fdch str\u00e1nk\u00e1ch jsou publikov\u00e1ny pro komer\u010dn\u00ed \u00fa\u010dely, tak\u017ee nemohou b\u00fdt pova\u017eov\u00e1ny za soukrom\u00e9 pou\u017eit\u00ed. Vlo\u017een\u00ed sn\u00edmku obrazovky do \u010dl\u00e1nku pro jin\u00e9 \u00fa\u010dely ne\u017e soukrom\u00e9 je neleg\u00e1ln\u00ed. Z tohoto d\u016fvodu byste m\u011bli p\u0159edpokl\u00e1dat, \u017ee na affiliate webov\u00fdch str\u00e1nk\u00e1ch nem\u016f\u017eete pou\u017e\u00edvat sn\u00edmky obrazovky produkt\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problemy_tykajici_se_moralky\"><\/span>Probl\u00e9my t\u00fdkaj\u00edc\u00ed se mor\u00e1lky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Krom\u011b v\u00fd\u0161e uveden\u00e9ho byste nem\u011bli publikovat \u010dl\u00e1nky, kter\u00e9 jsou v rozporu s mor\u00e1lkou, i kdy\u017e to nutn\u011b nemus\u00ed b\u00fdt pr\u00e1vn\u00ed probl\u00e9m. D\u016fvodem je riziko st\u00ed\u017enost\u00ed od t\u0159et\u00edch stran nebo riziko vzniku kontroverze.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad byste m\u011bli vyhnout se v\u00fdraz\u016fm, kter\u00e9 by mohly n\u011bkoho rozru\u0161it, jako je &#8220;lid\u00e9 s ne\u010dist\u00fdmi zuby jsou pova\u017eov\u00e1ni za ne\u010dist\u00e9&#8221;. Tak\u00e9 byste m\u011bli vyhnout se v\u00fdraz\u016fm, kter\u00e9 by mohly sni\u017eovat kvalitu produkt\u016f nebo slu\u017eeb nab\u00edzen\u00fdch jin\u00fdmi spole\u010dnostmi, proto\u017ee by to mohlo v\u00e9st k pomluv\u011b. Rovn\u011b\u017e nen\u00ed vhodn\u00e9 z\u00e1m\u011brn\u011b c\u00edlit na nespr\u00e1vn\u00e9 kliknut\u00ed u\u017eivatel\u016f p\u0159i zobrazov\u00e1n\u00ed reklam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bohu\u017eel, u affiliate str\u00e1nek je \u010dasto vid\u011bt, \u017ee informace jsou nep\u0159esn\u00e9 nebo \u017ee obsah je odcizen z jin\u00fdch str\u00e1nek. Obzvl\u00e1\u0161t\u011b obsah t\u00fdkaj\u00edc\u00ed se ur\u010dit\u00fdch oblast\u00ed, jako je zdravotnictv\u00ed nebo pr\u00e1vo, m\u016f\u017ee u div\u00e1k\u016f zp\u016fsobit zdravotn\u00ed \u0161kody nebo finan\u010dn\u00ed ztr\u00e1ty, co\u017e vede k tomu, \u017ee affiliate str\u00e1nky jsou vylou\u010deny z v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed Google.<\/p>\n\n\n\n<p>Proto se pro provozovatele affiliate str\u00e1nek st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm \u00fakolem poskytovat kvalitn\u00ed obsah bez jak\u00e9koliv neleg\u00e1lnosti. V p\u0159\u00edpad\u011b affiliate marketingu existuj\u00ed tak\u00e9 specifick\u00e9 pr\u00e1vn\u00ed probl\u00e9my, proto doporu\u010dujeme konzultovat s pr\u00e1vn\u00ed kancel\u00e1\u0159\u00ed specializovanou na IT.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jedn\u00edm z efektivn\u00edch zp\u016fsob\u016f, jak propagovat produkty a slu\u017eby spole\u010dnosti, je affiliate marketing. Spot\u0159ebitel\u00e9 \u010dasto p\u0159i n\u00e1kupu produkt\u016f a slu\u017eeb v\u011bnuj\u00ed velkou pozornost doporu\u010den\u00edm a recenz\u00edm, a v  [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61480"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61480"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61480\/revisions"}],"predecessor-version":[{"id":63635,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61480\/revisions\/63635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63634"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}