{"id":61493,"date":"2023-12-08T20:25:35","date_gmt":"2023-12-08T11:25:35","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61493"},"modified":"2024-03-28T18:37:03","modified_gmt":"2024-03-28T09:37:03","slug":"esports-sponsor-legal-issues","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/esports-sponsor-legal-issues","title":{"rendered":"Jak\u00e9 pr\u00e1vn\u00ed probl\u00e9my by m\u011bly sponzorsk\u00e9 firmy v e-sportu v\u011bnovat pozornost? Vysv\u011btlen\u00ed o\u010dek\u00e1van\u00fdch smluvn\u00edch z\u00e1le\u017eitost\u00ed"},"content":{"rendered":"\n<p>Nyn\u00ed se &#8220;profesion\u00e1ln\u00ed hr\u00e1\u010di&#8221; stali tak popul\u00e1rn\u00edmi, \u017ee se dostali do \u017eeb\u0159\u00ed\u010dku obdivovan\u00fdch povol\u00e1n\u00ed mezi z\u00e1kladn\u00edmi a st\u0159edn\u00edmi \u0161kol\u00e1ky.<\/p>\n\n\n\n<p>V Japonsku bylo \u0161\u00ed\u0159en\u00ed e-sport\u016f zpo\u017ed\u011bno kv\u016fli nevy\u0159e\u0161en\u00fdm pr\u00e1vn\u00edm probl\u00e9m\u016fm, jako je nap\u0159\u00edklad &#8216;Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen&#8217;. Av\u0161ak, o\u010dek\u00e1v\u00e1 se, \u017ee se trh rychle roz\u0161\u00ed\u0159\u00ed, jakmile se vy\u0159e\u0161\u00ed \u0161ed\u00e1 z\u00f3na, co\u017e m\u016f\u017ee v\u00e9st k vzniku mnoha profesion\u00e1ln\u00edch hr\u00e1\u010d\u016f.<\/p>\n\n\n\n<p>Pro firmy m\u016f\u017ee b\u00fdt sponzorov\u00e1n\u00ed nad\u011bjn\u00fdch hr\u00e1\u010d\u016f nebo t\u00fdm\u016f zp\u016fsobem, jak se prezentovat mlad\u0161\u00ed generaci. Ve skute\u010dnosti se mnoho velk\u00fdch firem ji\u017e zapojuje do e-sport\u016f jako sponzor\u016f.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku vysv\u011btl\u00edme, jak\u00e9 probl\u00e9my a rizika mohou firmy o\u010dek\u00e1vat p\u0159i vstupu do e-sport\u016f jako sponzor\u016f, a tak\u00e9 jak\u00e9 jsou mo\u017en\u00e9 \u0159e\u0161en\u00ed.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esports-sponsor-legal-issues\/#Vstup_podniku_do_e-sportu\" title=\"Vstup podnik\u016f do e-sport\u016f\">Vstup podnik\u016f do e-sport\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esports-sponsor-legal-issues\/#Co_jsou_e-sporty\" title=\"Co jsou e-sporty\">Co jsou e-sporty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esports-sponsor-legal-issues\/#Vztah_e-sportu_a_firem\" title=\"Vztah e-sport\u016f a firem\">Vztah e-sport\u016f a firem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esports-sponsor-legal-issues\/#Pravni_rizika_a_opatreni_pro_firmy_vstupujici_do_e-sportu\" title=\"Pr\u00e1vn\u00ed rizika a opat\u0159en\u00ed pro firmy vstupuj\u00edc\u00ed do e-sport\u016f\">Pr\u00e1vn\u00ed rizika a opat\u0159en\u00ed pro firmy vstupuj\u00edc\u00ed do e-sport\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esports-sponsor-legal-issues\/#Hrac_se_kterym_uzavirate_smlouvu_je_nezletily\" title=\"Hr\u00e1\u010d, se kter\u00fdm uzav\u00edr\u00e1te smlouvu, je nezletil\u00fd\">Hr\u00e1\u010d, se kter\u00fdm uzav\u00edr\u00e1te smlouvu, je nezletil\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esports-sponsor-legal-issues\/#Obsah_poverene_prace_neni_jasny\" title=\"Obsah pov\u011b\u0159en\u00e9 pr\u00e1ce nen\u00ed jasn\u00fd\">Obsah pov\u011b\u0159en\u00e9 pr\u00e1ce nen\u00ed jasn\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esports-sponsor-legal-issues\/#Neni_stanovena_doba_trvani_smlouvy_nebo_zpusob_ukonceni\" title=\"Nen\u00ed stanovena doba trv\u00e1n\u00ed smlouvy nebo zp\u016fsob ukon\u010den\u00ed\">Nen\u00ed stanovena doba trv\u00e1n\u00ed smlouvy nebo zp\u016fsob ukon\u010den\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/esports-sponsor-legal-issues\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vstup_podniku_do_e-sportu\"><\/span>Vstup podnik\u016f do e-sport\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jednou z mo\u017enost\u00ed, jak se podniky mohou zapojit do e-sport\u016f, je st\u00e1t se sponzorem, kter\u00fd poskytuje finan\u010dn\u00ed podporu hr\u00e1\u010d\u016fm nebo t\u00fdm\u016fm. Nejprve vysv\u011btl\u00edme, co jsou e-sporty a jak\u00fd je jejich vztah k podnik\u016fm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_jsou_e-sporty\"><\/span>Co jsou e-sporty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>E-sporty jsou zkratkou pro elektronick\u00e9 sporty (electronic sports) a ozna\u010duj\u00ed po\u010d\u00edta\u010dov\u00e9 hry jako sportovn\u00ed sout\u011b\u017ee.<\/p>\n\n\n\n<p>V e-sportech se konaj\u00ed sout\u011b\u017ee, ve kter\u00fdch hr\u00e1\u010di sout\u011b\u017e\u00ed v dovednostech v hran\u00ed her, a\u0165 u\u017e individu\u00e1ln\u011b nebo v t\u00fdmech. Tyto sout\u011b\u017ee jsou \u010dasto vys\u00edl\u00e1ny online na platform\u00e1ch jako je YouTube a v zahrani\u010d\u00ed je jedn\u00edm z hlavn\u00edch bod\u016f z\u00e1jmu tak\u00e9 vysok\u00e1 \u010d\u00e1stka pen\u011b\u017en\u00edch cen, kter\u00e9 mohou v\u00edt\u011bzov\u00e9 z\u00edskat.<\/p>\n\n\n\n<p>Hr\u00e1\u010di e-sport\u016f mohou b\u00fdt amat\u00e9\u0159i nebo profesion\u00e1lov\u00e9. Definice &#8220;profesion\u00e1la&#8221; se li\u0161\u00ed mezi zahrani\u010d\u00edm a Japonskem.<\/p>\n\n\n\n<p>V zahrani\u010d\u00ed se st\u00e1v\u00e1te profesion\u00e1ln\u00edm hr\u00e1\u010dem, pokud se v\u011bnujete e-sport\u016fm jako sv\u00e9 profesi a dosahujete vynikaj\u00edc\u00ed v\u00fdsledky.<\/p>\n\n\n\n<p>Naopak, v Japonsku byli hr\u00e1\u010di pova\u017eov\u00e1ni za profesion\u00e1ln\u00ed, pokud z\u00edskali placenou profesion\u00e1ln\u00ed licenci od Japonsk\u00e9 e-sportov\u00e9 federace (Japanese e-Sports Union).<\/p>\n\n\n\n<p>V d\u016fsledku toho, i kdy\u017e jste v Japonsku dos\u00e1hli vynikaj\u00edc\u00edch v\u00fdsledk\u016f v sout\u011b\u017e\u00edch, pokud jste nez\u00edskali profesion\u00e1ln\u00ed licenci, nemohli jste b\u00fdt pova\u017eov\u00e1ni za &#8220;profesion\u00e1ln\u00edho hr\u00e1\u010de&#8221; a nemohli jste dostat vysok\u00e9 pen\u011b\u017en\u00ed ceny.<\/p>\n\n\n\n<p>V sou\u010dasn\u00e9 dob\u011b je v Japonsku p\u0159eva\u017euj\u00edc\u00ed n\u00e1zor, \u017ee nen\u00ed nutn\u00e9 z\u00edskat profesion\u00e1ln\u00ed licenci.<\/p>\n\n\n\n<p>E-sporty za\u010daly po\u0159\u00e1dat sout\u011b\u017ee v z\u00e1padn\u00edch zem\u00edch od konce 90. let 20. stolet\u00ed (1990s) a nyn\u00ed existuj\u00ed profesion\u00e1ln\u00ed hr\u00e1\u010di, kte\u0159\u00ed vyd\u011bl\u00e1vaj\u00ed v\u00edce ne\u017e 1 miliardu jen\u016f ro\u010dn\u011b. E-sporty jsou tak\u00e9 velmi popul\u00e1rn\u00ed v \u010c\u00edn\u011b a Koreji mimo z\u00e1padn\u00ed zem\u011b.<\/p>\n\n\n\n<p>V Japonsku byla diskutov\u00e1na ot\u00e1zka, zda pen\u011b\u017en\u00ed ceny, kter\u00e9 hr\u00e1\u010di dost\u00e1vaj\u00ed v e-sportech, neporu\u0161uj\u00ed Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen (Japanese Prize Labeling Law), a v porovn\u00e1n\u00ed se zbytkem sv\u011bta je Japonsko pova\u017eov\u00e1no za zem\u011b, kter\u00e9 p\u0159i\u0161ly do e-sport\u016f pozd\u011bji.<\/p>\n\n\n\n<p>Av\u0161ak v posledn\u00edch letech se i v Japonsku za\u010d\u00edn\u00e1 v\u011bnovat v\u00edce pozornosti e-sport\u016fm.<\/p>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed vztahu mezi e-sporty a Z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen v Japonsku naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/e-sports-precautions-organizer\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/e-sports-precautions-organizer[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vztah_e-sportu_a_firem\"><\/span>Vztah e-sport\u016f a firem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O\u010dek\u00e1v\u00e1 se, \u017ee trh s e-sporty se v budoucnu roz\u0161\u00ed\u0159\u00ed i v Japonsku.<\/p>\n\n\n\n<p>Samoz\u0159ejm\u011b, pokud existuje mo\u017enost ziskovosti a roz\u0161\u00ed\u0159en\u00ed tr\u017en\u00edho pod\u00edlu e-sport\u016f, roste tak\u00e9 po\u010det firem, kter\u00e9 se do e-sport\u016f zapojuj\u00ed jako do sv\u00e9ho podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p>Kdy\u017e se firmy zapojuj\u00ed do e-sport\u016f, \u010dasto se st\u00e1vaj\u00ed sponzory hr\u00e1\u010d\u016f nebo t\u00fdm\u016f. V posledn\u00ed dob\u011b se zvy\u0161uje po\u010det p\u0159\u00edpad\u016f, kdy se sponzory st\u00e1vaj\u00ed velk\u00e9 firmy jako TOYOTA nebo KDDI.<\/p>\n\n\n\n<p>Jednou z v\u00fdhod pro firmy, kter\u00e9 se st\u00e1vaj\u00ed sponzory e-sport\u016f, je reklamn\u00ed efekt na hlavn\u00ed fanou\u0161kovskou skupinu e-sport\u016f, kterou tvo\u0159\u00ed mlad\u00ed lid\u00e9.<\/p>\n\n\n\n<p>D\u00e1le, e-sporty jsou \u010dasto vys\u00edl\u00e1ny na platform\u00e1ch jako je YouTube, co\u017e znamen\u00e1, \u017ee existuje mnoho p\u0159\u00edle\u017eitost\u00ed pro sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a dal\u0161\u00edch platform\u00e1ch, co\u017e m\u016f\u017ee v\u00e9st k zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o firm\u011b mezi u\u017eivateli internetu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/01\/esports-sponsor-legal-issues2.jpg\" alt=\"\" class=\"wp-image-27181\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravni_rizika_a_opatreni_pro_firmy_vstupujici_do_e-sportu\"><\/span>Pr\u00e1vn\u00ed rizika a opat\u0159en\u00ed pro firmy vstupuj\u00edc\u00ed do e-sport\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-sporty maj\u00ed v Japonsku kr\u00e1tkou historii a firmy, kter\u00e9 se cht\u011bj\u00ed zapojit jako sponzo\u0159i, mus\u00ed p\u0159edem d\u016fkladn\u011b prov\u011b\u0159it rizika.<\/p>\n\n\n\n<p>V n\u00e1sleduj\u00edc\u00edch odstavc\u00edch vysv\u011btl\u00edme pr\u00e1vn\u00ed rizika a opat\u0159en\u00ed pro firmy, kter\u00e9 se cht\u011bj\u00ed zapojit do e-sport\u016f.<\/p>\n\n\n\n<p>Podrobnosti o kontroln\u00edch bodech p\u0159i uzav\u00edr\u00e1n\u00ed smlouvy o sponzorstv\u00ed s hr\u00e1\u010dem e-sport\u016f jsou vysv\u011btleny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/points-e-sports-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/points-e-sports-contract[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hrac_se_kterym_uzavirate_smlouvu_je_nezletily\"><\/span>Hr\u00e1\u010d, se kter\u00fdm uzav\u00edr\u00e1te smlouvu, je nezletil\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vzhledem k tomu, \u017ee mlad\u0161\u00ed generace je v\u00edce obezn\u00e1mena s po\u010d\u00edta\u010dov\u00fdmi hrami a v e-sportech je d\u016fle\u017eit\u00e1 rychl\u00e1 reakce, v\u011bt\u0161ina hr\u00e1\u010d\u016f e-sport\u016f je mlad\u00fdch. Nen\u00ed neobvykl\u00e9, \u017ee hr\u00e1\u010d, s n\u00edm\u017e firma uzav\u00edr\u00e1 smlouvu o sponzorstv\u00ed, je nezletil\u00fd, nap\u0159\u00edklad st\u0159edo\u0161kol\u00e1k. V\u011bk dosp\u011blosti se sn\u00ed\u017e\u00ed z 20 na 18 let od 1. dubna 2022.<\/p>\n\n\n\n<p>Pokud uzav\u00edr\u00e1te smlouvu s nezletil\u00fdm, podle ob\u010dansk\u00e9ho z\u00e1kon\u00edku je mo\u017en\u00e9 smlouvu zru\u0161it, pokud neexistuje souhlas z\u00e1konn\u00e9ho z\u00e1stupce.<\/p>\n\n\n\n<p>Proto, pokud je hr\u00e1\u010d, s n\u00edm\u017e firma uzav\u00edr\u00e1 smlouvu, nezletil\u00fd, je nutn\u00e9 z\u00edskat p\u00edsemn\u00fd souhlas od z\u00e1konn\u00fdch z\u00e1stupc\u016f hr\u00e1\u010de, jako jsou rodi\u010de.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obsah_poverene_prace_neni_jasny\"><\/span>Obsah pov\u011b\u0159en\u00e9 pr\u00e1ce nen\u00ed jasn\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kdy\u017e se firma stane sponzorem e-sport\u016f, zaplat\u00ed hr\u00e1\u010di zna\u010dnou \u010d\u00e1stku jako sponzorsk\u00fd poplatek.<\/p>\n\n\n\n<p>Je tedy samoz\u0159ejm\u011b nutn\u00e9 jasn\u011b definovat pr\u00e1ci, kter\u00e1 je protihodnotou za platbu sponzorsk\u00e9ho poplatku.<\/p>\n\n\n\n<p>Pokud nen\u00ed obsah pr\u00e1ce jasn\u011b definov\u00e1n, existuje riziko, \u017ee i kdy\u017e jste zaplatili sponzorsk\u00fd poplatek, hr\u00e1\u010d nebude prov\u00e1d\u011bt o\u010dek\u00e1van\u00e9 aktivity a nez\u00edsk\u00e1te o\u010dek\u00e1van\u00fd reklamn\u00ed efekt.<\/p>\n\n\n\n<p>Obsah pov\u011b\u0159en\u00e9 pr\u00e1ce m\u016f\u017ee zahrnovat nap\u0159\u00edklad n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>\u00da\u010dast na sout\u011b\u017e\u00edch ur\u010den\u00fdch sponzorem<\/li>\n\n\n\n<li>Vystoupen\u00ed v m\u00e9di\u00edch<\/li>\n\n\n\n<li>P\u0159ipevn\u011bn\u00ed loga firmy na uniformu hr\u00e1\u010de<\/li>\n\n\n\n<li>Pou\u017eit\u00ed za\u0159\u00edzen\u00ed prod\u00e1van\u00fdch firmou na sout\u011b\u017e\u00edch<\/li>\n<\/ul>\n\n\n\n<p>Typ pr\u00e1ce, kterou hr\u00e1\u010di pov\u011b\u0159\u00edte, z\u00e1vis\u00ed na p\u0159\u00edstupu sponzorsk\u00e9 firmy. Z\u00e1kladem je ur\u010dit pr\u00e1ci, kter\u00e1 m\u00e1 b\u00fdt pov\u011b\u0159ena, ve spolupr\u00e1ci s hr\u00e1\u010dem.<\/p>\n\n\n\n<p>Proto firmy, kter\u00e9 se cht\u011bj\u00ed zapojit do e-sport\u016f jako sponzo\u0159i, mus\u00ed jasn\u011b definovat, co o\u010dek\u00e1vaj\u00ed od sv\u00e9ho zapojen\u00ed, a toto o\u010dek\u00e1v\u00e1n\u00ed p\u0159ev\u00e9st do obsahu pov\u011b\u0159en\u00e9 pr\u00e1ce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Neni_stanovena_doba_trvani_smlouvy_nebo_zpusob_ukonceni\"><\/span>Nen\u00ed stanovena doba trv\u00e1n\u00ed smlouvy nebo zp\u016fsob ukon\u010den\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud v smlouv\u011b o sponzorstv\u00ed nen\u00ed stanovena doba trv\u00e1n\u00ed smlouvy nebo zp\u016fsob jej\u00edho ukon\u010den\u00ed, m\u016f\u017ee doj\u00edt k probl\u00e9m\u016fm s hr\u00e1\u010dem ohledn\u011b ukon\u010den\u00ed smlouvy.<\/p>\n\n\n\n<p>Nav\u00edc, pokud je doba trv\u00e1n\u00ed smlouvy p\u0159\u00edli\u0161 dlouh\u00e1, m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 ukon\u010dit smlouvu, pokud se situace sponzorsk\u00e9 firmy nebo hr\u00e1\u010de zm\u011bn\u00ed, co\u017e m\u016f\u017ee b\u00fdt pro ob\u011b strany nev\u00fdhodn\u00e9.<\/p>\n\n\n\n<p>Proto je v smlouv\u011b o sponzorstv\u00ed s hr\u00e1\u010dem e-sport\u016f nutn\u00e9 m\u00edt klauzuli t\u00fdkaj\u00edc\u00ed se doby trv\u00e1n\u00ed smlouvy.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de doby trv\u00e1n\u00ed smlouvy, m\u016f\u017eete nap\u0159\u00edklad stanovit relativn\u011b kr\u00e1tkou dobu, jako je 6 m\u011bs\u00edc\u016f nebo 1 rok, a pokud \u017e\u00e1dn\u00e1 ze stran nevyj\u00e1d\u0159\u00ed z\u00e1m\u011br ukon\u010dit smlouvu do stanoven\u00e9ho term\u00ednu, m\u016f\u017ee b\u00fdt smlouva automaticky obnovena.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b e-sport\u016f je \u010dasto hr\u00e1\u010d amat\u00e9r nebo nezletil\u00fd a nemus\u00ed nutn\u011b pokra\u010dovat v aktivit\u00e1ch hr\u00e1\u010de na dlouhou dobu.<\/p>\n\n\n\n<p>Av\u0161ak, pokud je hr\u00e1\u010d nebo t\u00fdm popul\u00e1rn\u00ed a m\u00e1te silnou touhu podporovat je jako sponzor na dlouhou dobu, je samoz\u0159ejm\u011b mo\u017en\u00e9 stanovit dobu trv\u00e1n\u00ed smlouvy na ur\u010ditou dobu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>eSport je oblast\u00ed, kde lze o\u010dek\u00e1vat roz\u0161\u00ed\u0159en\u00ed trhu, a pro firmy je velmi v\u00fdhodn\u00e9 se zapojit v ran\u00e9 f\u00e1zi.<\/p>\n\n\n\n<p>Av\u0161ak, v\u010detn\u011b zahrani\u010d\u00ed, je historie jako sout\u011b\u017ee st\u00e1le kr\u00e1tk\u00e1, co\u017e p\u0159in\u00e1\u0161\u00ed r\u016fzn\u00e1 pr\u00e1vn\u00ed rizika.<\/p>\n\n\n\n<p>Pokud dojde k n\u011bjak\u00e9mu incidentu, kter\u00fd se stane spole\u010densk\u00fdm probl\u00e9mem, je t\u0159eba b\u00fdt opatrn\u00fd, proto\u017ee existuje riziko, \u017ee sponzoruj\u00edc\u00ed spole\u010dnosti tak\u00e9 utrp\u00ed reputa\u010dn\u00ed \u0161kody nebo po\u0161kozen\u00ed hodnoty zna\u010dky.<\/p>\n\n\n\n<p>Z tohoto d\u016fvodu je p\u0159i vstupu do eSportu jako sponzor nutn\u00e9 p\u0159edem identifikovat pr\u00e1vn\u00ed rizika. Pros\u00edm, nev\u00e1hejte se poradit s pr\u00e1vn\u00edm odborn\u00edkem, advok\u00e1tem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nyn\u00ed se &#8220;profesion\u00e1ln\u00ed hr\u00e1\u010di&#8221; stali tak popul\u00e1rn\u00edmi, \u017ee se dostali do \u017eeb\u0159\u00ed\u010dku obdivovan\u00fdch povol\u00e1n\u00ed mezi z\u00e1kladn\u00edmi a st\u0159edn\u00edmi \u0161kol\u00e1ky. V Japonsku bylo \u0161\u00ed\u0159en\u00ed e-sport\u016f zpo\u017ed\u011bno kv\u016fli nev [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61493"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61493"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61493\/revisions"}],"predecessor-version":[{"id":63768,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61493\/revisions\/63768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63767"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}