{"id":61500,"date":"2023-12-08T20:25:35","date_gmt":"2023-12-08T11:25:35","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61500"},"modified":"2024-03-30T13:28:34","modified_gmt":"2024-03-30T04:28:34","slug":"unjustifiable-premiums-misleading-representations","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/unjustifiable-premiums-misleading-representations","title":{"rendered":"Jak daleko m\u016f\u017eeme j\u00edt s produkty na internetu? Vysv\u011btlen\u00ed regulace podle japonsk\u00e9ho 'Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen"},"content":{"rendered":"\n<p>Mo\u017en\u00e1 jste na internetu narazili na reklamn\u00ed slogany jako &#8220;hubn\u011bte snadno&#8221; nebo &#8220;nejv\u011bt\u0161\u00ed prodejce&#8221;. Ale je skute\u010dn\u011b mo\u017en\u00e9 &#8220;zhubnout&#8221; nebo b\u00fdt skute\u010dn\u011b &#8220;\u010d\u00edslo jedna&#8221;? N\u011bkdy m\u016f\u017ee b\u00fdt nejist\u00e9 a n\u011bkdy m\u016f\u017ee b\u00fdt dokonce fale\u0161n\u00e9. Jak\u00e9 pr\u00e1vn\u00ed regulace existuj\u00ed pro prodej zbo\u017e\u00ed na internetu? V tomto \u010dl\u00e1nku vysv\u011btl\u00edme regulaci internetov\u00e9 reklamy a japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen (Japanese Premiums and Representations Act).<\/p>\n\n\n\n<p>&#8220;Zobrazen\u00ed&#8221;, jak je definov\u00e1no v \u010dl\u00e1nku 2, odstavec 4 japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen (Japanese Premiums and Representations Act), zahrnuje tak\u00e9 zobrazen\u00ed, kter\u00e9 prov\u00e1d\u00ed obchodn\u00edk na webu o obsahu nebo obchodn\u00edch podm\u00ednk\u00e1ch zbo\u017e\u00ed nebo slu\u017eeb, kter\u00e9 poskytuje.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen (Definice) \u010cl\u00e1nek 2<\/p>\n\n\n\n<p>4 Tento z\u00e1kon ozna\u010duje &#8220;zobrazen\u00ed&#8221; jako reklamu nebo jin\u00e9 zobrazen\u00ed, kter\u00e9 obchodn\u00edk prov\u00e1d\u00ed o obsahu nebo obchodn\u00edch podm\u00ednk\u00e1ch zbo\u017e\u00ed nebo slu\u017eeb, kter\u00e9 poskytuje, jako prost\u0159edek k p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, a kter\u00e9 ur\u010duje p\u0159edseda vl\u00e1dy.<\/p>\n<\/blockquote>\n\n\n\n<p>Jak\u00e9 situace pak podl\u00e9haj\u00ed regulaci japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen (Japanese Premiums and Representations Act) v p\u0159\u00edpad\u011b reklamy prov\u00e1d\u011bn\u00e9 na webu o obsahu nebo obchodn\u00edch podm\u00ednk\u00e1ch zbo\u017e\u00ed nebo slu\u017eeb?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Zakon_o_zobrazeni_premii_a_souvisejici_zobrazeni\" title=\"Z\u00e1kon o zobrazen\u00ed pr\u00e9mii a souvisej\u00edc\u00ed zobrazen\u00ed\">Z\u00e1kon o zobrazen\u00ed pr\u00e9mii a souvisej\u00edc\u00ed zobrazen\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Nespravne_zobrazeni_vynikajici_kvality\" title=\"Nespr\u00e1vn\u00e9 zobrazen\u00ed vynikaj\u00edc\u00ed kvality\">Nespr\u00e1vn\u00e9 zobrazen\u00ed vynikaj\u00edc\u00ed kvality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Zobrazeni_nespravneho_zvyhodneni\" title=\"Zobrazen\u00ed nespr\u00e1vn\u00e9ho zv\u00fdhodn\u011bn\u00ed\">Zobrazen\u00ed nespr\u00e1vn\u00e9ho zv\u00fdhodn\u011bn\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Ostatni_potencialne_zavadejici_informace\" title=\"Ostatn\u00ed potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00ed informace\">Ostatn\u00ed potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00ed informace<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Zakon_o_zobrazeni_cen_a_zpusob_jeho_zobrazeni\" title=\"Z\u00e1kon o zobrazen\u00ed cen a zp\u016fsob jeho zobrazen\u00ed\">Z\u00e1kon o zobrazen\u00ed cen a zp\u016fsob jeho zobrazen\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Pri_pouziti_hypertextovych_odkazu\" title=\"P\u0159i pou\u017eit\u00ed hypertextov\u00fdch odkaz\u016f\">P\u0159i pou\u017eit\u00ed hypertextov\u00fdch odkaz\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Zobrazeni_data_aktualizace_informaci\" title=\"Zobrazen\u00ed data aktualizace informac\u00ed\">Zobrazen\u00ed data aktualizace informac\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakon_o_zobrazeni_premii_a_souvisejici_zobrazeni\"><\/span>Z\u00e1kon o zobrazen\u00ed pr\u00e9mii a souvisej\u00edc\u00ed zobrazen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z\u00e1kon o zobrazen\u00ed pr\u00e9mii je pr\u00e1vn\u00ed p\u0159edpis, kter\u00fd chr\u00e1n\u00ed prost\u0159ed\u00ed, ve kter\u00e9m si spot\u0159ebitel\u00e9 mohou samostatn\u011b a racion\u00e1ln\u011b vyb\u00edrat kvalitn\u00ed zbo\u017e\u00ed a slu\u017eby, nap\u0159\u00edklad t\u00edm, \u017ee reguluje fale\u0161n\u00e9 zobrazen\u00ed kvality, obsahu, ceny atd. zbo\u017e\u00ed a slu\u017eeb.<\/p>\n\n\n\n<p>Kvalita a cena jsou d\u016fle\u017eit\u00fdmi krit\u00e9rii pro spot\u0159ebitele p\u0159i v\u00fdb\u011bru zbo\u017e\u00ed a slu\u017eeb, tak\u017ee jejich zobrazen\u00ed mus\u00ed b\u00fdt spr\u00e1vn\u00e9 a srozumiteln\u00e9. Pokud je zbo\u017e\u00ed nebo slu\u017eba zobrazena tak, \u017ee se zd\u00e1 b\u00fdt v\u00fdrazn\u011b lep\u0161\u00ed nebo v\u00fdhodn\u011bj\u0161\u00ed ne\u017e ve skute\u010dnosti, m\u016f\u017ee to br\u00e1nit spot\u0159ebitel\u016fm v adekv\u00e1tn\u00edm v\u00fdb\u011bru. Proto Z\u00e1kon o zobrazen\u00ed pr\u00e9mii zakazuje zobrazen\u00ed, kter\u00e9 by mohlo v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed, \u017ee zbo\u017e\u00ed nebo slu\u017eba je v\u00fdrazn\u011b lep\u0161\u00ed nebo v\u00fdhodn\u011bj\u0161\u00ed ne\u017e ve skute\u010dnosti (nespr\u00e1vn\u00e9 zobrazen\u00ed), a to i pro b\u011b\u017en\u00e9 spot\u0159ebitele. Pokud dojde k nespr\u00e1vn\u00e9mu zobrazen\u00ed v rozporu se Z\u00e1konem o zobrazen\u00ed pr\u00e9mii, m\u016f\u017ee b\u00fdt vyd\u00e1n p\u0159\u00edkaz k opat\u0159en\u00ed podle tohoto z\u00e1kona, i kdy\u017e na stran\u011b podnikatele nebylo \u00famysln\u00e9 nebo nedbal\u00e9 jedn\u00e1n\u00ed.<\/p>\n\n\n\n<p>Nespr\u00e1vn\u00e9 zobrazen\u00ed lze rozd\u011blit do t\u0159\u00ed hlavn\u00edch kategori\u00ed: &#8220;nespr\u00e1vn\u00e9 zobrazen\u00ed vynikaj\u00edc\u00ed kvality&#8221;, &#8220;nespr\u00e1vn\u00e9 zobrazen\u00ed v\u00fdhod&#8221; a &#8220;jin\u00e9 zobrazen\u00ed, kter\u00e9 by mohlo v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed&#8221;.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/onlineshop-act-against-unjustifiable-premiums-misleading-representation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/onlineshop-act-against-unjustifiable-premiums-misleading-representation[ja]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/unjustifiable-premiums-misleading-representations-3.jpg\" alt=\"\" class=\"wp-image-43078\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nespravne_zobrazeni_vynikajici_kvality\"><\/span>Nespr\u00e1vn\u00e9 zobrazen\u00ed vynikaj\u00edc\u00ed kvality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je zak\u00e1z\u00e1no zobrazovat informace o kvalit\u011b, norm\u00e1ch atd. zbo\u017e\u00ed nebo slu\u017eeb, kter\u00e9 jsou v rozporu s realitou a mohou v\u00e9st spot\u0159ebitele k omylu, \u017ee jsou v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e ty od konkuren\u010dn\u00edch podnikatel\u016f. Nap\u0159\u00edklad, pokud se u software pro odstra\u0148ov\u00e1n\u00ed po\u010d\u00edta\u010dov\u00fdch vir\u016f uv\u00e1d\u00ed, \u017ee &#8220;\u0159e\u0161\u00ed v\u0161echny viry&#8221;, i kdy\u017e ve skute\u010dnosti ne\u0159e\u0161\u00ed v\u0161echny viry, je to p\u0159\u00edklad takov\u00e9ho zobrazen\u00ed.<\/p>\n\n\n\n<p>Nav\u00edc, pokud m\u00e1 Japonsk\u00e1 agentura pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti (Consumer Agency) podez\u0159en\u00ed na nespr\u00e1vn\u00e9 zobrazen\u00ed vynikaj\u00edc\u00ed kvality v\u00fdrobku nebo slu\u017eby, m\u016f\u017ee po\u017eadovat, aby podnikatel p\u0159edlo\u017eil dokumenty, kter\u00e9 poskytuj\u00ed racion\u00e1ln\u00ed d\u016fkazy podporuj\u00edc\u00ed zobrazen\u00ed. Pokud tyto dokumenty nejsou p\u0159edlo\u017eeny, takov\u00e9 zobrazen\u00ed je pova\u017eov\u00e1no za nespr\u00e1vn\u00e9.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud byl u dietn\u00edho produktu uveden \u00fa\u010dinek hubnut\u00ed, jako &#8220;Jen to vypijte a snadno zhubnete 5-6 kg!&#8221; a nazna\u010dovalo, \u017ee bez zvl\u00e1\u0161tn\u00edho cvi\u010den\u00ed nebo omezen\u00ed stravy lze snadno dos\u00e1hnout v\u00fdrazn\u00e9ho \u00fa\u010dinku hubnut\u00ed, ale ve skute\u010dnosti neexistovaly \u017e\u00e1dn\u00e9 dokumenty poskytuj\u00edc\u00ed racion\u00e1ln\u00ed d\u016fkazy podporuj\u00edc\u00ed takov\u00e9 zobrazen\u00ed, je to regulov\u00e1no. Toto se naz\u00fdv\u00e1 &#8220;regulace nepravdiv\u00e9 reklamy&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zobrazeni_nespravneho_zvyhodneni\"><\/span>Zobrazen\u00ed nespr\u00e1vn\u00e9ho zv\u00fdhodn\u011bn\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V r\u00e1mci japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen (Japanese Premiums and Representations Act), je zak\u00e1z\u00e1no zobrazovat obchodn\u00ed podm\u00ednky tak, aby se zd\u00e1ly v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed, nap\u0159\u00edklad t\u00edm, \u017ee se cena v\u00fdrazn\u011b sn\u00ed\u017e\u00ed. Toto se naz\u00fdv\u00e1 zobrazen\u00ed nespr\u00e1vn\u00e9ho zv\u00fdhodn\u011bn\u00ed.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud je mno\u017estv\u00ed obsahu srovnateln\u00e9 s produkty jin\u00fdch spole\u010dnost\u00ed, ale je zobrazeno jako &#8220;dvojn\u00e1sobn\u00e9 mno\u017estv\u00ed obsahu ne\u017e u produkt\u016f jin\u00fdch spole\u010dnost\u00ed&#8221;, spad\u00e1 to do t\u00e9to kategorie. Rovn\u011b\u017e je zak\u00e1z\u00e1no a spad\u00e1 do t\u00e9to kategorie neopr\u00e1vn\u011bn\u00e9 zobrazen\u00ed dvojit\u00e9 ceny, nap\u0159\u00edklad &#8220;b\u011b\u017en\u00e1 cena 48 000 jen\u016f, speci\u00e1ln\u00ed cena 25 800 jen\u016f&#8221;, pokud cena neodpov\u00edd\u00e1 &#8220;cen\u011b, za kterou byl produkt prod\u00e1v\u00e1n po zna\u010dnou dobu ned\u00e1vno&#8221;, nebo pokud je zobrazena cena, kter\u00e1 nebyla ve skute\u010dnosti stanovena.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/display-double-law-point\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/display-double-law-point[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ostatni_potencialne_zavadejici_informace\"><\/span>Ostatn\u00ed potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00ed informace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen (Japanese Premiums and Representations Act), podnikatel\u00e9 nesm\u00ed poskytovat informace, kter\u00e9 by mohly v\u00e9st k omylu u ve\u0159ejnosti, a to nejen v p\u0159\u00edpad\u011b nespr\u00e1vn\u00e9ho ozna\u010den\u00ed kvality nebo v\u00fdhodnosti, ale tak\u00e9 v souvislosti s obchodn\u00edmi z\u00e1le\u017eitostmi t\u00fdkaj\u00edc\u00edmi se zbo\u017e\u00ed nebo slu\u017eeb, kter\u00e9 poskytuj\u00ed. Japonsk\u00e1 komise pro spravedliv\u00fd obchod (Japanese Fair Trade Commission) stanovila \u0161est ozn\u00e1men\u00ed, kter\u00e1 zakazuj\u00ed nap\u0159\u00edklad &#8220;zav\u00e1d\u011bj\u00edc\u00ed informace o nealkoholick\u00fdch n\u00e1poj\u00edch bez ovocn\u00e9 \u0161\u0165\u00e1vy&#8221;, &#8220;nespr\u00e1vn\u00e9 ozna\u010den\u00ed p\u016fvodu zbo\u017e\u00ed&#8221;, &#8220;nespr\u00e1vn\u00e9 ozna\u010den\u00ed n\u00e1klad\u016f na spot\u0159ebitelsk\u00fd \u00fav\u011br&#8221;, &#8220;zav\u00e1d\u011bj\u00edc\u00ed reklamy na nemovitosti&#8221;, &#8220;zav\u00e1d\u011bj\u00edc\u00ed reklamy&#8221; a &#8220;nespr\u00e1vn\u00e9 ozna\u010den\u00ed placen\u00fdch domov\u016f pro seniory&#8221;.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, v p\u0159\u00edpad\u011b placen\u00fdch domov\u016f pro seniory, je zak\u00e1z\u00e1no poskytovat &#8220;informace, kter\u00e9 neuv\u00e1d\u011bj\u00ed jasn\u011b podm\u00ednky t\u00fdkaj\u00edc\u00ed se zm\u011bny bydlen\u00ed po nast\u011bhov\u00e1n\u00ed&#8221; nebo &#8220;informace, kter\u00e9 neuv\u00e1d\u011bj\u00ed jasn\u011b po\u010det minim\u00e1ln\u00edch pe\u010dovatel\u016f nebo sester b\u011bhem noci&#8221;, jako &#8220;nespr\u00e1vn\u00e9 ozna\u010den\u00ed placen\u00fdch domov\u016f pro seniory&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/unjustifiable-premiums-misleading-representations-2.jpg\" alt=\"\" class=\"wp-image-43077\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakon_o_zobrazeni_cen_a_zpusob_jeho_zobrazeni\"><\/span>Z\u00e1kon o zobrazen\u00ed cen a zp\u016fsob jeho zobrazen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S rostouc\u00ed popularitou po\u010d\u00edta\u010d\u016f a roz\u0161\u00ed\u0159en\u00edm chytr\u00fdch telefon\u016f se rychle zvy\u0161uje po\u010det elektronick\u00fdch obchodn\u00edch transakc\u00ed zam\u011b\u0159en\u00fdch na spot\u0159ebitele (tzv. &#8220;BtoC transakce&#8221;). Je d\u016fle\u017eit\u00e9 v\u011bnovat pozornost n\u00e1sleduj\u00edc\u00edm charakteristik\u00e1m:<\/p>\n\n\n\n<ol>\n<li>Je snadn\u00e9 se p\u0159ihl\u00e1sit k smlouv\u011b, nap\u0159\u00edklad kliknut\u00edm podle pokyn\u016f na webov\u00e9 str\u00e1nce<\/li>\n\n\n\n<li>Kv\u016fli omezen\u00edm na obrazovce nemus\u00ed b\u00fdt mo\u017en\u00e9 vid\u011bt cel\u00fd obsah zobrazen\u00ed bez rolov\u00e1n\u00ed<\/li>\n\n\n\n<li>Z technick\u00e9ho hlediska se \u010dasto pou\u017e\u00edvaj\u00ed metody jako hyperlinky, aby bylo mo\u017en\u00e9 poskytnout co nejv\u00edce informac\u00ed<\/li>\n<\/ol>\n\n\n\n<p>V d\u016fsledku toho je v BtoC transakc\u00edch tendence k roz\u0161\u00ed\u0159en\u00ed \u0161kod na spot\u0159ebitel\u00edch t\u00edm, \u017ee doch\u00e1z\u00ed k omyl\u016fm spot\u0159ebitel\u016f p\u0159i v\u00fdb\u011bru produkt\u016f a objedn\u00e1vk\u00e1ch.<\/p>\n\n\n\n<p>Nav\u00edc, v BtoC transakc\u00edch maj\u00ed podnikatel\u00e9 tu vlastnost, \u017ee mohou snadno m\u011bnit obsah zobrazen\u00ed na webov\u00fdch str\u00e1nk\u00e1ch t\u00fdkaj\u00edc\u00ed se obsahu produkt\u016f a slu\u017eeb, obchodn\u00edch podm\u00ednek atd.<\/p>\n\n\n\n<p>Z tohoto d\u016fvodu Japonsk\u00e1 komise pro spravedliv\u00fd obchod vyz\u00fdv\u00e1 k opatrnosti ohledn\u011b zp\u016fsobu zobrazen\u00ed v BtoC transakc\u00edch v dokumentu &#8220;Probl\u00e9my a upozorn\u011bn\u00ed t\u00fdkaj\u00edc\u00ed se zobrazen\u00ed v elektronick\u00e9m obchod\u011b zam\u011b\u0159en\u00e9m na spot\u0159ebitele podle z\u00e1kona o zobrazen\u00ed cen&#8221; (5. \u010dervna 2002).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pri_pouziti_hypertextovych_odkazu\"><\/span>P\u0159i pou\u017eit\u00ed hypertextov\u00fdch odkaz\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V BtoC obchodech m\u016f\u017ee b\u00fdt n\u011bkdy obt\u00ed\u017en\u00e9 vid\u011bt cel\u00fd obsah zobrazen\u00fd na displeji po\u010d\u00edta\u010de nebo jin\u00e9ho za\u0159\u00edzen\u00ed. Proto se \u010dasto vyu\u017e\u00edvaj\u00ed metody jako posouv\u00e1n\u00ed nebo hypertextov\u00e9 odkazy.<\/p>\n\n\n\n<p>Hypertextov\u00e9 odkazy jsou zvl\u00e1\u0161t\u011b \u00fa\u010dinn\u00fdm prost\u0159edkem pro poskytov\u00e1n\u00ed mnoha informac\u00ed na displeji. Pokud v\u0161ak pou\u017eijete hypertextov\u00fd odkaz k zobrazen\u00ed d\u016fle\u017eit\u00fdch informac\u00ed o produktu nebo obchodn\u00edch podm\u00ednk\u00e1ch na jin\u00e9 webov\u00e9 str\u00e1nce (\u201ec\u00edlov\u00e9 str\u00e1nce\u201c) ne\u017e na str\u00e1nce, kterou spot\u0159ebitel pr\u00e1v\u011b prohl\u00ed\u017e\u00ed, spot\u0159ebitel mus\u00ed kliknout na \u201etext hypertextov\u00e9ho odkazu\u201c (nap\u0159\u00edklad text v jin\u00e9 barv\u011b, podtr\u017een\u00fd text, obr\u00e1zek s barevn\u00fdm r\u00e1me\u010dkem atd.) zabudovan\u00fd na webov\u00e9 str\u00e1nce, aby se dostal na danou c\u00edlovou str\u00e1nku a z\u00edskal tyto informace. Pokud nap\u0159\u00edklad text hypertextov\u00e9ho odkazu jasn\u011b neukazuje, kde se nach\u00e1z\u00ed d\u016fle\u017eit\u00e9 informace, spot\u0159ebitel je m\u016f\u017ee p\u0159ehl\u00e9dnout a nem\u016f\u017ee z\u00edskat d\u016fle\u017eit\u00e9 informace pro v\u00fdb\u011br produktu. To m\u016f\u017ee v\u00e9st k probl\u00e9m\u016fm, pokud je produkt nebo produkt konkuren\u010dn\u00ed firmy nespr\u00e1vn\u011b vn\u00edm\u00e1n jako v\u00fdrazn\u011b lep\u0161\u00ed nebo v\u00fdhodn\u011bj\u0161\u00ed, co\u017e by mohlo b\u00fdt pova\u017eov\u00e1no za neopr\u00e1vn\u011bn\u00e9 zobrazen\u00ed podle japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen a pr\u00e9mii.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud zd\u016frazn\u00edte, \u017ee \u201ep\u0159i u\u017e\u00edv\u00e1n\u00ed t\u0159\u00ed pilulek na den hubnouc\u00edho dopl\u0148ku stravy zhubnete za m\u011bs\u00edc 10 kg\u201c, a pot\u00e9 na c\u00edlov\u00e9 str\u00e1nce zobraz\u00edte podm\u00ednky pro hubnut\u00ed, jako je \u201eje nutn\u00e9 dodr\u017eovat ur\u010dit\u00fd re\u017eim cvi\u010den\u00ed a omezen\u00ed stravy\u201c, m\u016f\u017ee to b\u00fdt problematick\u00e9. Pokud um\u00edst\u00edte text hypertextov\u00e9ho odkazu na jinou webovou str\u00e1nku, spot\u0159ebitel m\u016f\u017ee tento text p\u0159ehl\u00e9dnout, nekliknout na n\u011bj a nedostat se tak na c\u00edlovou str\u00e1nku, kde jsou informace o podm\u00ednk\u00e1ch pro hubnut\u00ed. To by mohlo v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed, jako by sta\u010dilo jen u\u017e\u00edvat dopln\u011bk stravy a hubnout bez jak\u00fdchkoli dal\u0161\u00edch podm\u00ednek.<\/p>\n\n\n\n<p>Pokud pou\u017e\u00edv\u00e1te hypertextov\u00fd odkaz k zobrazen\u00ed d\u016fle\u017eit\u00fdch informac\u00ed o produktu nebo obchodn\u00edch podm\u00ednk\u00e1ch na c\u00edlov\u00e9 str\u00e1nce, mus\u00edte pou\u017e\u00edt konkr\u00e9tn\u00ed v\u00fdrazy, jako je \u201epodm\u00ednky vr\u00e1cen\u00ed\u201c, kter\u00e9 jasn\u011b ukazuj\u00ed, co je na c\u00edlov\u00e9 str\u00e1nce zobrazeno, m\u00edsto abstraktn\u00edch v\u00fdraz\u016f, jako je \u201edal\u0161\u00ed informace\u201c. Aby se zabr\u00e1nilo tomu, \u017ee by spot\u0159ebitel p\u0159ehl\u00e9dl text hypertextov\u00e9ho odkazu, je t\u0159eba db\u00e1t na velikost p\u00edsma, barevn\u00e9 sch\u00e9ma atd. a zobrazit ho jasn\u011b.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/unjustifiable-premiums-misleading-representations-4.jpg\" alt=\"\" class=\"wp-image-43079\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zobrazeni_data_aktualizace_informaci\"><\/span>Zobrazen\u00ed data aktualizace informac\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V BtoC obchodech je mo\u017en\u00e9 snadno m\u011bnit obsah zobrazen\u00fd na webov\u00fdch str\u00e1nk\u00e1ch a snadno m\u011bnit obsah produkt\u016f nebo slu\u017eeb nebo obchodn\u00ed podm\u00ednky. Pokud v\u0161ak nen\u00ed zobrazeno datum aktualizace informac\u00ed, m\u016f\u017ee b\u00fdt probl\u00e9mem, \u017ee je obt\u00ed\u017en\u00e9 pochopit, kdy jsou zobrazen\u00e9 informace aktu\u00e1ln\u00ed.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud zd\u016fraz\u0148ujete novost produktu, jako je &#8220;nov\u00fd produkt&#8221; nebo &#8220;nejvy\u0161\u0161\u00ed model&#8221;, ani\u017e byste zobrazili datum aktualizace informac\u00ed, m\u016f\u017ee doj\u00edt k omylu, \u017ee se jedn\u00e1 st\u00e1le o nov\u00fd produkt, i kdy\u017e u\u017e to nen\u00ed &#8220;nov\u00fd produkt&#8221; nebo &#8220;nejvy\u0161\u0161\u00ed model&#8221;. Tak\u00e9 pokud pokra\u010dujete v zobrazen\u00ed &#8220;nejvy\u0161\u0161\u00ed internetov\u00fd obrat v minul\u00e9m roce&#8221; n\u011bkolik let po tom, co jste dos\u00e1hli nejvy\u0161\u0161\u00edho internetov\u00e9ho obratu, m\u016f\u017ee doj\u00edt k omylu, \u017ee obdob\u00ed, kdy jste dos\u00e1hli nejvy\u0161\u0161\u00edho internetov\u00e9ho obratu, je ned\u00e1vn\u00e9.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de data aktualizace informac\u00ed, je t\u0159eba uv\u00e9st nejnov\u011bj\u0161\u00ed datum aktualizace v okam\u017eiku zm\u011bny zobrazen\u00e9ho obsahu a p\u0159esn\u011b a jasn\u011b zobrazit m\u00edsto zm\u011bny. Pokud neoprav\u00edte obsah webov\u00e9 str\u00e1nky okam\u017eit\u011b pro produkty, kter\u00e9 ji\u017e nejsou &#8220;nov\u00e9&#8221;, a pro obsah, kter\u00fd je zastaral\u00fd a li\u0161\u00ed se od sou\u010dasn\u00e9 skute\u010dnosti, m\u016f\u017ee to b\u00fdt probl\u00e9m jako nespr\u00e1vn\u00e9 zobrazen\u00ed podle z\u00e1kona o zobrazen\u00ed cen (japonsk\u00fd Z\u00e1kon o zobrazen\u00ed cen).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V obchodn\u00edch transakc\u00edch B2C, kter\u00e9 maj\u00ed tendenci snadno v\u00e9st k omyl\u016fm spot\u0159ebitel\u016f p\u0159i v\u00fdb\u011bru zbo\u017e\u00ed nebo objedn\u00e1v\u00e1n\u00ed a n\u00e1sledn\u011b k roz\u0161\u00ed\u0159en\u00ed \u0161kod na spot\u0159ebitel\u00edch, je nutn\u00e9, aby byly d\u016fle\u017eit\u00e9 informace o obsahu produktu nebo slu\u017eby nebo obchodn\u00edch podm\u00ednk\u00e1ch spr\u00e1vn\u011b poskytnuty spot\u0159ebitel\u016fm, v\u00edce ne\u017e v p\u0159\u00edpad\u011b transakc\u00ed zam\u011b\u0159en\u00fdch na st\u00e1vaj\u00edc\u00ed obchody.<\/p>\n\n\n\n<p>Je \u017e\u00e1douc\u00ed zdrav\u00fd rozvoj rychle se roz\u0161i\u0159uj\u00edc\u00edch obchodn\u00edch transakc\u00ed B2C a spr\u00e1vn\u00e9 \u0159\u00edzen\u00ed transakc\u00ed spot\u0159ebitel\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolis je pr\u00e1vnick\u00e1 kancel\u00e1\u0159 s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V posledn\u00edch letech se poru\u0161en\u00ed japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen) v souvislosti s internetovou reklamou stalo velk\u00fdm probl\u00e9mem a pot\u0159eba pr\u00e1vn\u00ed kontroly se st\u00e1le zvy\u0161uje. Na\u0161e kancel\u00e1\u0159 analyzuje pr\u00e1vn\u00ed rizika souvisej\u00edc\u00ed s podnik\u00e1n\u00edm, kter\u00e9 bylo zah\u00e1jeno nebo se pl\u00e1nuje zah\u00e1jit, s ohledem na r\u016fzn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy, a sna\u017e\u00ed se legalizovat podnik\u00e1n\u00ed co nejv\u00edce bez jeho zastaven\u00ed. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/practices\/corporate[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mo\u017en\u00e1 jste na internetu narazili na reklamn\u00ed slogany jako &#8220;hubn\u011bte snadno&#8221; nebo &#8220;nejv\u011bt\u0161\u00ed prodejce&#8221;. Ale je skute\u010dn\u011b mo\u017en\u00e9 &#8220;zhubnout&#8221; nebo b\u00fdt skute\u010dn\u011b &#8220;\u010d\u00edslo [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61500"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61500"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61500\/revisions"}],"predecessor-version":[{"id":64052,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61500\/revisions\/64052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64051"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}