{"id":61501,"date":"2023-12-08T20:25:35","date_gmt":"2023-12-08T11:25:35","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61501"},"modified":"2024-03-29T16:44:54","modified_gmt":"2024-03-29T07:44:54","slug":"contact-lenses-discounts-medical-device-sales","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales","title":{"rendered":"Jak\u00e9 jsou probl\u00e9my se slevov\u00fdm prodejem kontaktn\u00edch \u010do\u010dek? Vysv\u011btlen\u00ed bod\u016f, na kter\u00e9 je t\u0159eba d\u00e1vat pozor p\u0159i prodeji zdravotnick\u00fdch za\u0159\u00edzen\u00ed"},"content":{"rendered":"\n<p>V roce 2009 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159) do\u0161lo k \u010d\u00e1ste\u010dn\u00e9 novelizaci japonsk\u00e9ho &#8220;Z\u00e1kona o l\u00e9\u010divech&#8221; (Pharmaceutical Affairs Law), kter\u00e1 za\u0159adila barevn\u00e9 kontaktn\u00ed \u010do\u010dky pro m\u00f3dn\u00ed \u00fa\u010dely (b\u011b\u017en\u011b naz\u00fdvan\u00e9 &#8220;karacon&#8221;) mezi vysoce regulovan\u00e9 zdravotnick\u00e9 prost\u0159edky, stejn\u011b jako kontaktn\u00ed \u010do\u010dky pro korekci zraku. Toto bylo provedeno z hlediska prevence zdravotn\u00edch \u0161kod.<\/p>\n\n\n\n<p>V d\u016fsledku t\u00e9to zm\u011bny se &#8220;karacon&#8221; stal p\u0159edm\u011btem regulace podle &#8220;Z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch&#8221; (Pharmaceutical and Medical Devices Law), co\u017e vy\u017eaduje zvl\u00e1\u0161tn\u00ed pozornost p\u0159i prodeji a reklam\u011b.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku podrobn\u011b vysv\u011btl\u00edme legalitu praktik, jako je &#8220;vr\u00e1cen\u00ed bod\u016f&#8221; p\u0159i prodeji &#8220;karacon&#8221;, nebo pou\u017eit\u00ed term\u00edn\u016f jako &#8220;n\u00e1kladov\u00fd karacon&#8221; nebo &#8220;n\u00e1kupn\u00ed karacon&#8221; v reklam\u011b.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#Legalnost_prodeje_barevnych_kontaktnich_cocek_prostrednictvim_systemu_vraceni_bodu\" title=\"Leg\u00e1lnost prodeje barevn\u00fdch kontaktn\u00edch \u010do\u010dek prost\u0159ednictv\u00edm syst\u00e9mu vr\u00e1cen\u00ed bod\u016f\">Leg\u00e1lnost prodeje barevn\u00fdch kontaktn\u00edch \u010do\u010dek prost\u0159ednictv\u00edm syst\u00e9mu vr\u00e1cen\u00ed bod\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#Spada_%E2%80%9Cvraceni_bodu%E2%80%9D_do_kategorie_%E2%80%9Ccenovych_vyhod%E2%80%9D_podle_zakona_o_oznacovani_cen\" title=\"Spad\u00e1 &#8220;vr\u00e1cen\u00ed bod\u016f&#8221; do kategorie &#8220;cenov\u00fdch v\u00fdhod&#8221; podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen?\">Spad\u00e1 &#8220;vr\u00e1cen\u00ed bod\u016f&#8221; do kategorie &#8220;cenov\u00fdch v\u00fdhod&#8221; podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#Maximalni_procento_vraceni_bodu_z_prodejni_ceny_produktu\" title=\"Maxim\u00e1ln\u00ed procento vr\u00e1cen\u00ed bod\u016f z prodejn\u00ed ceny produktu\">Maxim\u00e1ln\u00ed procento vr\u00e1cen\u00ed bod\u016f z prodejn\u00ed ceny produktu<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#Nespravne_zobrazeni_ceny\" title=\"Nespr\u00e1vn\u00e9 zobrazen\u00ed ceny\">Nespr\u00e1vn\u00e9 zobrazen\u00ed ceny<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#O_reklamach_uvadejicich_srovnavaci_ceny\" title=\"O reklam\u00e1ch uv\u00e1d\u011bj\u00edc\u00edch srovn\u00e1vac\u00ed ceny\">O reklam\u00e1ch uv\u00e1d\u011bj\u00edc\u00edch srovn\u00e1vac\u00ed ceny<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#Legalnost_pouziti_nazvu_jako_%E2%80%9Ckontaktni_cocky_za_nakladovou_cenu%E2%80%9D_%E2%80%9Ckontaktni_cocky_za_nakupni_cenu%E2%80%9D_%E2%80%9Ckontaktni_cocky_se_slevou%E2%80%9D_pri_slevovem_prodeji\" title=\"Leg\u00e1lnost pou\u017eit\u00ed n\u00e1zv\u016f jako &#8220;kontaktn\u00ed \u010do\u010dky za n\u00e1kladovou cenu&#8221;, &#8220;kontaktn\u00ed \u010do\u010dky za n\u00e1kupn\u00ed cenu&#8221;, &#8220;kontaktn\u00ed \u010do\u010dky se slevou&#8221; p\u0159i slevov\u00e9m prodeji\">Leg\u00e1lnost pou\u017eit\u00ed n\u00e1zv\u016f jako &#8220;kontaktn\u00ed \u010do\u010dky za n\u00e1kladovou cenu&#8221;, &#8220;kontaktn\u00ed \u010do\u010dky za n\u00e1kupn\u00ed cenu&#8221;, &#8220;kontaktn\u00ed \u010do\u010dky se slevou&#8221; p\u0159i slevov\u00e9m prodeji<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#Regulace_jako_zdravotnickeho_prostredku\" title=\"Regulace jako zdravotnick\u00e9ho prost\u0159edku\">Regulace jako zdravotnick\u00e9ho prost\u0159edku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#O_pouzivani_%E2%80%9Czkratky%E2%80%9D\" title=\"O pou\u017e\u00edv\u00e1n\u00ed &#8220;zkratky&#8221;\">O pou\u017e\u00edv\u00e1n\u00ed &#8220;zkratky&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#O_pouzivani_%E2%80%9Cprezdivek%E2%80%9D\" title=\"O pou\u017e\u00edv\u00e1n\u00ed &#8220;p\u0159ezd\u00edvek&#8221;\">O pou\u017e\u00edv\u00e1n\u00ed &#8220;p\u0159ezd\u00edvek&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#O_pouzivani_nazvu_jako_%E2%80%9Ekontaktni_cocky_za_nakladovou_cenu%E2%80%9C_%E2%80%9Ekontaktni_cocky_za_nakupni_cenu%E2%80%9C_a_%E2%80%9Eslevove_kontaktni_cocky%E2%80%9C\" title=\"O pou\u017e\u00edv\u00e1n\u00ed n\u00e1zv\u016f jako \u201ekontaktn\u00ed \u010do\u010dky za n\u00e1kladovou cenu\u201c, \u201ekontaktn\u00ed \u010do\u010dky za n\u00e1kupn\u00ed cenu\u201c a \u201eslevov\u00e9 kontaktn\u00ed \u010do\u010dky\u201c\">O pou\u017e\u00edv\u00e1n\u00ed n\u00e1zv\u016f jako \u201ekontaktn\u00ed \u010do\u010dky za n\u00e1kladovou cenu\u201c, \u201ekontaktn\u00ed \u010do\u010dky za n\u00e1kupn\u00ed cenu\u201c a \u201eslevov\u00e9 kontaktn\u00ed \u010do\u010dky\u201c<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#Pouziti_jako_%E2%80%9Eprodejni_nazev%E2%80%9C\" title=\"Pou\u017eit\u00ed jako \u201eprodejn\u00ed n\u00e1zev\u201c\">Pou\u017eit\u00ed jako \u201eprodejn\u00ed n\u00e1zev\u201c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#Pouziti_jako_%E2%80%9Eprezdivka%E2%80%9C\" title=\"Pou\u017eit\u00ed jako \u201ep\u0159ezd\u00edvka\u201c\">Pou\u017eit\u00ed jako \u201ep\u0159ezd\u00edvka\u201c<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/contact-lenses-discounts-medical-device-sales\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Legalnost_prodeje_barevnych_kontaktnich_cocek_prostrednictvim_systemu_vraceni_bodu\"><\/span>Leg\u00e1lnost prodeje barevn\u00fdch kontaktn\u00edch \u010do\u010dek prost\u0159ednictv\u00edm syst\u00e9mu vr\u00e1cen\u00ed bod\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spada_%E2%80%9Cvraceni_bodu%E2%80%9D_do_kategorie_%E2%80%9Ccenovych_vyhod%E2%80%9D_podle_zakona_o_oznacovani_cen\"><\/span>Spad\u00e1 &#8220;vr\u00e1cen\u00ed bod\u016f&#8221; do kategorie &#8220;cenov\u00fdch v\u00fdhod&#8221; podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u0159i zkoum\u00e1n\u00ed legality &#8220;vr\u00e1cen\u00ed bod\u016f&#8221; je t\u0159eba nejprve zv\u00e1\u017eit vztah k japonsk\u00e9mu &#8220;Z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen (Z\u00e1kon o prevenci nespravedliv\u00fdch cenov\u00fdch v\u00fdhod a nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed)&#8221;.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek 2, odstavec 3<br>V tomto z\u00e1kon\u011b se pod &#8220;cenov\u00fdmi v\u00fdhodami&#8221; rozum\u00ed zbo\u017e\u00ed, pen\u00edze nebo jin\u00e9 ekonomick\u00e9 v\u00fdhody, kter\u00e9 poskytuje podnikatel jako prost\u0159edek k p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, bez ohledu na to, zda je metoda p\u0159\u00edm\u00e1 nebo nep\u0159\u00edm\u00e1, nebo zda je zalo\u017eena na loterii, a kter\u00e9 jsou ur\u010deny japonsk\u00fdm premi\u00e9rem.<\/p>\n\n\n\n<p>&#8220;V\u011bci ur\u010den\u00e9 japonsk\u00fdm premi\u00e9rem&#8221; se vztahuj\u00ed na n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i kategorie:<\/p>\n\n\n\n<ul>\n<li>Zbo\u017e\u00ed a pozemky, budovy a jin\u00e9 stavby<\/li>\n\n\n\n<li>Pen\u00edze, pouk\u00e1zky, vkladov\u00e9 certifik\u00e1ty, losy s v\u00fdhrou a ve\u0159ejn\u00e9 dluhopisy, akcie, d\u00e1rkov\u00e9 pouk\u00e1zky a jin\u00e9 cenn\u00e9 pap\u00edry<\/li>\n\n\n\n<li>Poskytov\u00e1n\u00ed (v\u010detn\u011b pozv\u00e1n\u00ed nebo preferen\u010dn\u00edho zach\u00e1zen\u00ed na filmy, divadlo, sport, cestov\u00e1n\u00ed a jin\u00e9 akce.)<\/li>\n\n\n\n<li>V\u00fdhody, pr\u00e1ce a jin\u00e9 slu\u017eby<\/li>\n<\/ul>\n\n\n\n<p>V\u0161imn\u011bte si, \u017ee n\u00e1sleduj\u00edc\u00ed dva p\u0159\u00edpady jsou vylou\u010deny z regulace Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen:<\/p>\n\n\n\n<ul>\n<li>Ekonomick\u00e9 v\u00fdhody pova\u017eovan\u00e9 za slevy nebo poprodejn\u00ed slu\u017eby v souladu s norm\u00e1ln\u00ed obchodn\u00ed prax\u00ed<\/li>\n\n\n\n<li>Ekonomick\u00e9 v\u00fdhody pova\u017eovan\u00e9 za p\u0159\u00edslu\u0161enstv\u00ed k produktu nebo slu\u017eb\u011b v souladu s norm\u00e1ln\u00ed obchodn\u00ed prax\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Ot\u00e1zkou je, zda &#8220;vr\u00e1cen\u00ed bod\u016f&#8221; spad\u00e1 do kategorie &#8220;slevy v souladu s norm\u00e1ln\u00ed obchodn\u00ed prax\u00ed&#8221;. Japonsk\u00e1 spot\u0159ebitelsk\u00e1 agentura vysv\u011btluje toto v &#8220;Q&amp;A o cenov\u00fdch v\u00fdhod\u00e1ch&#8221; n\u00e1sledovn\u011b:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Ot\u00e1zka<br>Pl\u00e1nujeme vyd\u00e1vat karty s body a poskytovat body, kter\u00e9 mohou z\u00e1kazn\u00edci pou\u017e\u00edt jako \u010d\u00e1st platby p\u0159i n\u00e1sleduj\u00edc\u00edch n\u00e1kupech. Bude se na to vztahovat regulace cenov\u00fdch v\u00fdhod?<br><\/p>\n<cite><a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/faq\/premium\/#q24\" target=\"_blank\" rel=\"noreferrer noopener\">Q&amp;A o cenov\u00fdch v\u00fdhod\u00e1ch [ja]<\/a> <\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Odpov\u011b\u010f<br>Slevy, kter\u00e9 sni\u017euj\u00ed nebo vrac\u00ed cenu, kterou by m\u011bl z\u00e1kazn\u00edk zaplatit podle obecn\u011b uzn\u00e1van\u00fdch obchodn\u00edch z\u00e1sad, jsou pova\u017eov\u00e1ny za ekonomick\u00e9 v\u00fdhody a nespadaj\u00ed do kategorie cenov\u00fdch v\u00fdhod podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen. <\/p>\n<cite><a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/faq\/premium\/#q24\" target=\"_blank\" rel=\"noreferrer noopener\">Q&amp;A o cenov\u00fdch v\u00fdhod\u00e1ch [ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Podle v\u00fd\u0161e uveden\u00e9 odpov\u011bdi se zd\u00e1, \u017ee &#8220;vr\u00e1cen\u00ed bod\u016f&#8221; nespad\u00e1 do kategorie cenov\u00fdch v\u00fdhod podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen. Nicm\u00e9n\u011b, i v p\u0159\u00edpad\u011b &#8220;vr\u00e1cen\u00ed bod\u016f&#8221; je t\u0159eba d\u00e1t pozor na n\u00e1sleduj\u00edc\u00ed p\u0159\u00edpady, kter\u00e9 by mohly b\u00fdt pova\u017eov\u00e1ny za &#8220;poskytov\u00e1n\u00ed cenov\u00fdch v\u00fdhod&#8221;:<\/p>\n\n\n\n<ul>\n<li>P\u0159\u00edpad, kdy se rozhodne o p\u0159\u00edjemci &#8220;vr\u00e1cen\u00ed bod\u016f&#8221; prost\u0159ednictv\u00edm sout\u011b\u017ee<\/li>\n\n\n\n<li>P\u0159\u00edpad, kdy je pou\u017eit\u00ed bod\u016f omezeno (nap\u0159\u00edklad na cestov\u00e1n\u00ed)<\/li>\n\n\n\n<li>P\u0159\u00edpad, kdy je &#8220;vr\u00e1cen\u00ed bod\u016f&#8221; prov\u00e1d\u011bno spole\u010dn\u011b s poskytov\u00e1n\u00edm cenov\u00fdch v\u00fdhod<\/li>\n\n\n\n<li>P\u0159\u00edpad, kdy se poskytuj\u00ed body, kter\u00e9 lze pou\u017e\u00edt jako \u010d\u00e1st platby nejen v na\u0161em obchod\u011b, ale tak\u00e9 v jin\u00fdch obchodech<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximalni_procento_vraceni_bodu_z_prodejni_ceny_produktu\"><\/span>Maxim\u00e1ln\u00ed procento vr\u00e1cen\u00ed bod\u016f z prodejn\u00ed ceny produktu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/Contact-Lenses-Discounts-Medical-Device-Sales2.jpg\" alt=\"\" class=\"wp-image-33643\" \/><\/figure>\n\n\n\n<p>Pokud by body spadaly do kategorie &#8220;cenov\u00fdch v\u00fdhod&#8221;, nemohou p\u0159ekro\u010dit 20% transak\u010dn\u00ed ceny. Av\u0161ak pokud se jedn\u00e1 o &#8220;ekonomick\u00fd prosp\u011bch pova\u017eovan\u00fd za slevu podle obecn\u011b uzn\u00e1van\u00fdch obchodn\u00edch z\u00e1sad&#8221; a body lze pou\u017e\u00edt pouze na vlastn\u00ed (prod\u00e1vaj\u00edc\u00edho) produkty nebo slu\u017eby, nejsou pova\u017eov\u00e1ny za &#8220;cenov\u00e9 v\u00fdhody&#8221; a neexistuje \u017e\u00e1dn\u00fd limit pro vr\u00e1cen\u00ed bod\u016f.<\/p>\n\n\n\n<p>Je v\u0161ak t\u0159eba d\u00e1vat pozor, proto\u017ee v z\u00e1vislosti na zobrazen\u00ed prodejn\u00ed ceny m\u016f\u017ee b\u00fdt zak\u00e1z\u00e1no jako &#8220;nespr\u00e1vn\u00e9 zobrazen\u00ed ceny&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nespravne_zobrazeni_ceny\"><\/span>Nespr\u00e1vn\u00e9 zobrazen\u00ed ceny<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Podle japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cenov\u00fdch v\u00fdhod je zak\u00e1z\u00e1no zobrazov\u00e1n\u00ed cen, kter\u00e9 by mohlo v\u00e9st k omylu u obecn\u00fdch spot\u0159ebitel\u016f a br\u00e1nit jim v racion\u00e1ln\u00edm v\u00fdb\u011bru.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek 5 (Z\u00e1kaz nespr\u00e1vn\u00e9ho zobrazen\u00ed)<br>Podnikatel nesm\u00ed prov\u00e1d\u011bt \u017e\u00e1dn\u00e9 zobrazen\u00ed, kter\u00e9 by se t\u00fdkalo obchodov\u00e1n\u00ed s v\u00fdrobky nebo slu\u017ebami, kter\u00e9 poskytuje, a kter\u00e9 by spadalo do n\u00e1sleduj\u00edc\u00edch kategori\u00ed.<\/p>\n\n\n\n<ol>\n<li>(vynech\u00e1no)<\/li>\n\n\n\n<li>Zobrazen\u00ed, kter\u00e9 by mohlo v\u00e9st k omylu u obecn\u00fdch spot\u0159ebitel\u016f, \u017ee cena v\u00fdrobku nebo slu\u017eby nebo jin\u00e9 obchodn\u00ed podm\u00ednky jsou v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e skute\u010dnost nebo ne\u017e u jin\u00fdch podnikatel\u016f, kte\u0159\u00ed poskytuj\u00ed stejn\u00e9 nebo podobn\u00e9 v\u00fdrobky nebo slu\u017eby, a kter\u00e9 by mohlo nespravedliv\u011b p\u0159il\u00e1kat z\u00e1kazn\u00edky a br\u00e1nit obecn\u00fdm spot\u0159ebitel\u016fm v autonomn\u00edm a racion\u00e1ln\u00edm v\u00fdb\u011bru.<\/li>\n<\/ol>\n\n\n\n<p>Pokud shrneme v\u00fd\u0161e uveden\u00fd \u010dl\u00e1nek 5, &#8220;nespr\u00e1vn\u00e9 zobrazen\u00ed ceny&#8221; lze rozd\u011blit do dvou p\u0159\u00edpad\u016f:<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed, kter\u00e9 by mohlo v\u00e9st k omylu u obecn\u00fdch spot\u0159ebitel\u016f, \u017ee prodejn\u00ed cena v\u00fdrobku nebo slu\u017eby, kterou podnikatel poskytuje, je v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e skute\u010dn\u00e1 prodejn\u00ed cena.<\/li>\n\n\n\n<li>Zobrazen\u00ed, kter\u00e9 by mohlo v\u00e9st k omylu u obecn\u00fdch spot\u0159ebitel\u016f, \u017ee prodejn\u00ed cena v\u00fdrobku nebo slu\u017eby, kterou podnikatel poskytuje, je v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e prodejn\u00ed cena konkuren\u010dn\u00edho podnikatele.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_reklamach_uvadejicich_srovnavaci_ceny\"><\/span>O reklam\u00e1ch uv\u00e1d\u011bj\u00edc\u00edch srovn\u00e1vac\u00ed ceny<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Podle japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cenov\u00fdch v\u00fdhod je tak\u00e9 regulov\u00e1no dvojit\u00e9 zobrazen\u00ed cen, kdy se uv\u00e1d\u00ed &#8220;doporu\u010den\u00e1 cena&#8221; nebo &#8220;tr\u017en\u00ed cena&#8221; a pot\u00e9 se zobrazuje ni\u017e\u0161\u00ed cena produktu. Pokud se pou\u017e\u00edv\u00e1 zobrazen\u00ed s vyu\u017eit\u00edm vr\u00e1cen\u00ed bod\u016f z ceny, je t\u0159eba zajistit, \u017ee existuje skute\u010dn\u00fd z\u00e1znam o prodeji stejn\u00e9ho produktu za &#8220;doporu\u010denou cenu&#8221; po p\u0159im\u011b\u0159enou dobu, nebo \u017ee je &#8220;tr\u017en\u00ed cena&#8221; spr\u00e1vn\u00e1.<\/p>\n\n\n\n<p>Pokud se chcete dozv\u011bd\u011bt v\u00edce o &#8220;dvojit\u00e9m zobrazen\u00ed cen podle japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cenov\u00fdch v\u00fdhod&#8221;, podrobn\u011bji jsme to popsali v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/display-double-law-point\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/display-double-law-point[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Legalnost_pouziti_nazvu_jako_%E2%80%9Ckontaktni_cocky_za_nakladovou_cenu%E2%80%9D_%E2%80%9Ckontaktni_cocky_za_nakupni_cenu%E2%80%9D_%E2%80%9Ckontaktni_cocky_se_slevou%E2%80%9D_pri_slevovem_prodeji\"><\/span>Leg\u00e1lnost pou\u017eit\u00ed n\u00e1zv\u016f jako &#8220;kontaktn\u00ed \u010do\u010dky za n\u00e1kladovou cenu&#8221;, &#8220;kontaktn\u00ed \u010do\u010dky za n\u00e1kupn\u00ed cenu&#8221;, &#8220;kontaktn\u00ed \u010do\u010dky se slevou&#8221; p\u0159i slevov\u00e9m prodeji<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/Contact-Lenses-Discounts-Medical-Device-Sales1.jpg\" alt=\"\" class=\"wp-image-33644\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_jako_zdravotnickeho_prostredku\"><\/span>Regulace jako zdravotnick\u00e9ho prost\u0159edku<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1sady t\u00fdkaj\u00edc\u00ed se n\u00e1zvu vysoce regulovan\u00e9ho zdravotnick\u00e9ho prost\u0159edku &#8220;barevn\u00e9 kontaktn\u00ed \u010do\u010dky&#8221; jsou stanoveny v &#8220;Japonsk\u00e9m z\u00e1kon\u011b o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch&#8221; a &#8220;Japonsk\u00fdch norm\u00e1ch pro spr\u00e1vnou reklamu na l\u00e9\u010diva a podobn\u00e9 produkty&#8221;.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, \u010dl\u00e1nek 66 (Nadsazen\u00e1 reklama atd.)<br>Nikdo nesm\u00ed inzerovat, popisovat nebo \u0161\u00ed\u0159it l\u017eiv\u00e9 nebo nadsazen\u00e9 informace o n\u00e1zvu, v\u00fdrobn\u00edm postupu, \u00fa\u010dinnosti, \u00fa\u010dinc\u00edch nebo vlastnostech l\u00e9\u010div, l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f, kosmetiky, zdravotnick\u00fdch prost\u0159edk\u016f nebo produkt\u016f regenerativn\u00ed medic\u00edny, a\u0165 u\u017e jsou tyto informace explicitn\u00ed nebo implicitn\u00ed.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Japonsk\u00e9 normy pro spr\u00e1vnou reklamu na l\u00e9\u010diva a podobn\u00e9 produkty, \u010dl\u00e1nek 4 (Normy) 1 N\u00e1zvy <br> (1) Rozsah vyj\u00e1d\u0159en\u00ed n\u00e1zvu l\u00e9\u010div a podobn\u00fdch produkt\u016f, kter\u00e9 vy\u017eaduj\u00ed schv\u00e1len\u00ed nebo certifikaci<br>N\u00e1zvy l\u00e9\u010div, zdravotnick\u00fdch prost\u0159edk\u016f atd., kter\u00e9 nejsou certifikovan\u00e9 n\u00e1zvy nebo obecn\u00e9 n\u00e1zvy na z\u00e1klad\u011b ustanoven\u00ed z\u00e1kona o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9\u010div, zdravotnick\u00fdch prost\u0159edk\u016f atd. (\u010dl\u00e1nky jsou vynech\u00e1ny), nesm\u00ed b\u00fdt pou\u017eity, s v\u00fdjimkou p\u0159\u00edpad\u016f stanoven\u00fdch jinak. Nicm\u00e9n\u011b, u l\u00e9\u010div pro b\u011b\u017en\u00e9 pou\u017eit\u00ed a l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f je mo\u017en\u00e9 pou\u017e\u00edt pouze spole\u010dnou \u010d\u00e1st n\u00e1zvu spole\u010dn\u00e9ho zna\u010dkov\u00e9ho produktu.<\/p>\n\n\n\n<p>I kdy\u017e jsou ur\u010deny pro &#8220;m\u00f3dn\u00ed&#8221; pou\u017eit\u00ed, n\u00e1zvy barevn\u00fdch kontaktn\u00edch \u010do\u010dek jako vysoce regulovan\u00fdch zdravotnick\u00fdch prost\u0159edk\u016f by m\u011bly b\u00fdt v principu &#8220;schv\u00e1len\u00e9 n\u00e1zvy (obchodn\u00ed n\u00e1zvy)&#8221; nebo &#8220;obecn\u00e9 n\u00e1zvy&#8221;. Nicm\u00e9n\u011b, v reklam\u011b jsou \u010dasto pou\u017e\u00edv\u00e1ny &#8220;zkratky&#8221; a &#8220;p\u0159ezd\u00edvky&#8221;, proto\u017ee mohou b\u00fdt p\u0159\u00edli\u0161 dlouh\u00e9 nebo t\u011b\u017eko srozumiteln\u00e9 pro mlad\u0161\u00ed generaci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_pouzivani_%E2%80%9Czkratky%E2%80%9D\"><\/span>O pou\u017e\u00edv\u00e1n\u00ed &#8220;zkratky&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud z kontextu reklamy a dal\u0161\u00edch souvislost\u00ed nevypl\u00fdv\u00e1 riziko z\u00e1m\u011bny s jin\u00fdmi l\u00e9ky nebo podobn\u00fdmi produkty, je mo\u017en\u00e9 pou\u017e\u00edvat pouze spole\u010dnou \u010d\u00e1st obchodn\u00edho n\u00e1zvu, nap\u0159\u00edklad zna\u010dky. P\u0159\u00edklady mohou b\u00fdt n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Obchodn\u00ed n\u00e1zev &#8220;Seed Eye coffret 1day UV-M&#8221; \u21e8 Zkratka &#8220;Eye Coffret&#8221;<\/li>\n\n\n\n<li>Obchodn\u00ed n\u00e1zev &#8220;Freshlook Dailies Illuminate&#8221; \u21e8 Zkratka &#8220;Freshlook&#8221;<\/li>\n<\/ul>\n\n\n\n<p>P\u0159i pou\u017e\u00edv\u00e1n\u00ed &#8220;zkratky&#8221;, jak je uvedeno v\u00fd\u0161e, je nutn\u00e9 v\u017edy jasn\u011b uv\u00e9st &#8220;obchodn\u00ed n\u00e1zev&#8221;. Je t\u0159eba jasn\u011b vyj\u00e1d\u0159it n\u00e1zev a nen\u00ed povoleno vyjad\u0159ovat ho mal\u00fdmi p\u00edsmeny nebo fr\u00e1zemi, kter\u00e9 by nebyly rozpoznateln\u00e9 jako n\u00e1zev.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_pouzivani_%E2%80%9Cprezdivek%E2%80%9D\"><\/span>O pou\u017e\u00edv\u00e1n\u00ed &#8220;p\u0159ezd\u00edvek&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud z celkov\u00e9ho kontextu vztah\u016f p\u0159ed a po reklam\u011b nevypl\u00fdv\u00e1 riziko z\u00e1m\u011bny identity, je mo\u017en\u00e9 pou\u017e\u00edvat &#8220;p\u0159ezd\u00edvky&#8221;. Nicm\u00e9n\u011b, nem\u016f\u017eete pou\u017e\u00edvat jako &#8220;p\u0159ezd\u00edvku&#8221; to, co nem\u016f\u017eete pou\u017e\u00edt jako prodejn\u00ed n\u00e1zev.<\/p>\n\n\n\n<p>Kdy\u017e pou\u017e\u00edv\u00e1te &#8220;p\u0159ezd\u00edvku&#8221; v reklam\u011b, je podm\u00ednkou, \u017ee mus\u00edte explicitn\u011b uv\u00e9st &#8220;prodejn\u00ed n\u00e1zev&#8221; nebo &#8220;obecn\u00fd n\u00e1zev&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_pouzivani_nazvu_jako_%E2%80%9Ekontaktni_cocky_za_nakladovou_cenu%E2%80%9C_%E2%80%9Ekontaktni_cocky_za_nakupni_cenu%E2%80%9C_a_%E2%80%9Eslevove_kontaktni_cocky%E2%80%9C\"><\/span>O pou\u017e\u00edv\u00e1n\u00ed n\u00e1zv\u016f jako \u201ekontaktn\u00ed \u010do\u010dky za n\u00e1kladovou cenu\u201c, \u201ekontaktn\u00ed \u010do\u010dky za n\u00e1kupn\u00ed cenu\u201c a \u201eslevov\u00e9 kontaktn\u00ed \u010do\u010dky\u201c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b se kontroln\u00ed body li\u0161\u00ed v z\u00e1vislosti na tom, zda je n\u00e1zev pou\u017e\u00edv\u00e1n jako \u201eprodejn\u00ed n\u00e1zev\u201c nebo \u201ep\u0159ezd\u00edvka\u201c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pouziti_jako_%E2%80%9Eprodejni_nazev%E2%80%9C\"><\/span>Pou\u017eit\u00ed jako \u201eprodejn\u00ed n\u00e1zev\u201c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Pokud se \u201ekontaktn\u00ed \u010do\u010dky za n\u00e1kladovou cenu\u201c a podobn\u00e9 n\u00e1zvy hl\u00e1s\u00ed jako \u201eprodejn\u00ed n\u00e1zev\u201c, rozhodnut\u00ed o schv\u00e1len\u00ed bude na stran\u011b spr\u00e1vn\u00edch org\u00e1n\u016f. V tomto p\u0159\u00edpad\u011b jsou dva hlavn\u00ed body:<\/p>\n\n\n\n<ul>\n<li>N\u00e1zev nesm\u00ed v\u00e9st k omylu ohledn\u011b v\u00fdkonu a podobn\u011b a nesm\u00ed zp\u016fsobit zdravotn\u00ed rizika.<\/li>\n\n\n\n<li>N\u00e1zev mus\u00ed zachov\u00e1vat d\u016fstojnost jako zdravotnick\u00e9ho prost\u0159edku.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pouziti_jako_%E2%80%9Eprezdivka%E2%80%9C\"><\/span>Pou\u017eit\u00ed jako \u201ep\u0159ezd\u00edvka\u201c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b m\u016f\u017ee doj\u00edt k n\u00e1sledn\u00e9mu upozorn\u011bn\u00ed ze strany spr\u00e1vn\u00edch org\u00e1n\u016f, ale je t\u0159eba vz\u00edt v \u00favahu t\u0159i body:<\/p>\n\n\n\n<ul>\n<li>Nesm\u00ed se jednat o \u201ereklamu\u201c, kter\u00e1 by mohla po\u0161kodit d\u016fstojnost nebo d\u016fv\u011bryhodnost l\u00e9k\u016f a podobn\u00fdch produkt\u016f.<\/li>\n\n\n\n<li>Nesm\u00ed to b\u00fdt v rozporu s \u201eneopr\u00e1vn\u011bn\u00fdm zobrazen\u00edm ceny\u201c podle japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed pr\u00e9mii.<\/li>\n\n\n\n<li>Nesm\u00ed to odpov\u00eddat \u201ezobrazen\u00ed zd\u016fraz\u0148uj\u00edc\u00edmu n\u00edzkou cenu\u201c.<\/li>\n<\/ul>\n\n\n\n<p>Japonsk\u00e1 spot\u0159ebitelsk\u00e1 agentura zve\u0159ejnila sv\u016fj n\u00e1zor na \u201ezobrazen\u00ed zd\u016fraz\u0148uj\u00edc\u00ed n\u00edzkou cenu\u201c.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Obchodn\u00edci mohou n\u011bkdy pou\u017e\u00edvat term\u00edny, kter\u00e9 vysv\u011btluj\u00ed d\u016fvod nebo m\u00edru n\u00edzk\u00e9 prodejn\u00ed ceny v\u0161ech nebo ur\u010dit\u00fdch skupin produkt\u016f, kter\u00e9 prod\u00e1vaj\u00ed (nap\u0159\u00edklad term\u00edny vysv\u011btluj\u00edc\u00ed d\u016fvod n\u00edzk\u00e9 ceny, jako je \u201elikvidace zbo\u017e\u00ed z d\u016fvodu bankrotu\u201c, \u201ecena p\u0159\u00edmo od v\u00fdrobce\u201c, term\u00edny vysv\u011btluj\u00edc\u00ed m\u00edru n\u00edzk\u00e9 ceny, jako je \u201ev\u00fdrazn\u00e9 sn\u00ed\u017een\u00ed ceny\u201c, \u201elevn\u011bj\u0161\u00ed ne\u017e v jin\u00fdch obchodech\u201c). Ne v\u0161echny zobrazen\u00ed, kter\u00e9 vytv\u00e1\u0159ej\u00ed dojem n\u00edzk\u00e9 prodejn\u00ed ceny, jsou probl\u00e9mem podle z\u00e1kona o zobrazen\u00ed pr\u00e9mii, ale pokud je n\u00edzk\u00e1 cena zd\u016frazn\u011bna nespr\u00e1vn\u011b (vynech\u00e1no), m\u016f\u017ee to v\u00e9st k omylu spot\u0159ebitel\u016f, \u017ee prodejn\u00ed cena je n\u00edzk\u00e1, a m\u016f\u017ee to b\u00fdt pova\u017eov\u00e1no za neopr\u00e1vn\u011bn\u00e9 zobrazen\u00ed. <\/p>\n<cite><a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/guideline\/pdf\/100121premiums_35.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"> N\u00e1zor na neopr\u00e1vn\u011bn\u00e9 zobrazen\u00ed ceny podle z\u00e1kona o zobrazen\u00ed pr\u00e9mii  [ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Je mo\u017en\u00e9, \u017ee slova \u201en\u00e1kladov\u00e1 cena\u201c, \u201en\u00e1kupn\u00ed cena\u201c a \u201esleva\u201c odpov\u00eddaj\u00ed \u201eterm\u00edn\u016fm vysv\u011btluj\u00edc\u00edm d\u016fvod nebo m\u00edru n\u00edzk\u00e9 prodejn\u00ed ceny\u201c.<\/p>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b je d\u016fle\u017eit\u00e9, \u017ee pokud prodejn\u00ed cena nen\u00ed t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e1 ve srovn\u00e1n\u00ed s b\u011b\u017enou cenou atd., m\u016f\u017ee to b\u00fdt pova\u017eov\u00e1no za \u201eneopr\u00e1vn\u011bn\u00e9 zobrazen\u00ed\u201c. Kl\u00ed\u010dem je, zda je sleva, kterou si obecn\u00ed spot\u0159ebitel\u00e9 p\u0159edstavuj\u00ed z \u201ekontaktn\u00edch \u010do\u010dek za n\u00e1kladovou cenu\u201c, \u201ekontaktn\u00edch \u010do\u010dek za n\u00e1kupn\u00ed cenu\u201c a \u201eslevov\u00fdch kontaktn\u00edch \u010do\u010dek\u201c, skute\u010dn\u011b uplatn\u011bna.<\/p>\n\n\n\n<p>Pokud chcete v\u011bd\u011bt v\u00edce o \u201eregulac\u00edch a sankc\u00edch na z\u00e1klad\u011b japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch a z\u00e1kona o zobrazen\u00ed pr\u00e9mii\u201c, podrobn\u011b to popisuji v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/hype-penalties\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/hype-penalties[ja]<\/a><\/p>\n\n\n\n<p>Nelze jednozna\u010dn\u011b rozhodnout, zda jsou slova \u201en\u00e1kladov\u00e1 cena\u201c, \u201en\u00e1kupn\u00ed cena\u201c, \u201esleva\u201c nebo \u201evr\u00e1cen\u00ed bod\u016f\u201c zak\u00e1z\u00e1na z hlediska \u201ed\u016fstojnosti\u201c a \u201ed\u016fv\u011bryhodnosti\u201c, ale pokud tyto slova pou\u017eijete v n\u00e1zvu \u201em\u011bs\u00ed\u010dn\u00edho p\u0159edplatn\u00e9ho\u201c nebo \u201ereklamn\u00edho sloganu\u201c m\u00edsto n\u00e1zvu samotn\u00fdch kontaktn\u00edch \u010do\u010dek, m\u011blo by to obecn\u011b umo\u017enit obej\u00edt uplatn\u011bn\u00ed reklamn\u00edch omezen\u00ed podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V tomto \u010dl\u00e1nku jsme podrobn\u011b vysv\u011btlili \u2460 z\u00e1konnost prodeje barevn\u00fdch kontaktn\u00edch \u010do\u010dek pomoc\u00ed bodov\u00e9ho syst\u00e9mu a \u2461 z\u00e1konnost pou\u017e\u00edv\u00e1n\u00ed n\u00e1zv\u016f jako &#8220;kontaktn\u00ed \u010do\u010dky za n\u00e1kladovou cenu&#8221;, &#8220;kontaktn\u00ed \u010do\u010dky za n\u00e1kupn\u00ed cenu&#8221; a &#8220;slevov\u00e9 kontaktn\u00ed \u010do\u010dky&#8221; p\u0159i prodeji se slevou, a to na z\u00e1klad\u011b p\u0159\u00edslu\u0161n\u00fdch z\u00e1kon\u016f a na\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<p>\u010cten\u00ed a pochopen\u00ed Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a p\u0159\u00edbuzn\u00fdch z\u00e1kon\u016f a na\u0159\u00edzen\u00ed, stejn\u011b jako z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen, vy\u017eaduje nejen odborn\u00e9 znalosti, ale tak\u00e9 hodn\u011b \u010dasu a \u00fasil\u00ed.<\/p>\n\n\n\n<p>Proto doporu\u010dujeme, abyste p\u0159i zva\u017eov\u00e1n\u00ed zp\u016fsob\u016f prodeje a reklamy na &#8220;barevn\u00e9 kontaktn\u00ed \u010do\u010dky&#8221;, kter\u00e9 jsou vysoce regulovan\u00fdmi zdravotnick\u00fdmi prost\u0159edky, nejednali samostatn\u011b, ale rad\u011bji se p\u0159edem poradili s pr\u00e1vn\u00edkem, kter\u00fd m\u00e1 bohat\u00e9 odborn\u00e9 znalosti a zku\u0161enosti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V roce 2009 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159) do\u0161lo k \u010d\u00e1ste\u010dn\u00e9 novelizaci japonsk\u00e9ho &#8220;Z\u00e1kona o l\u00e9\u010divech&#8221; (Pharmaceutical Affairs Law), kter\u00e1 za\u0159adila barevn\u00e9 kontaktn\u00ed \u010do\u010dky pro m\u00f3dn\u00ed \u00fa\u010dely (b\u011b\u017en\u011b n [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61501"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61501"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61501\/revisions"}],"predecessor-version":[{"id":63919,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61501\/revisions\/63919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63918"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}