{"id":61502,"date":"2023-12-08T20:25:35","date_gmt":"2023-12-08T11:25:35","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61502"},"modified":"2024-03-29T16:56:01","modified_gmt":"2024-03-29T07:56:01","slug":"affiliate-advertising-false-exaggeration-case","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case","title":{"rendered":"Afili\u00e1tn\u00ed reklama a japonsk\u00fd 'Z\u00e1kon o bezpe\u010dnosti spot\u0159ebitel\u016f' ~ Vysv\u011btlen\u00ed p\u0159\u00edpad\u016f l\u017ei a nads\u00e1zky ~"},"content":{"rendered":"\n<p>Dne 1. b\u0159ezna 2021 (rok 2021) japonsk\u00e1 Agentura pro ochranu spot\u0159ebitel\u016f (Japanese Consumer Agency) vydala dokument s n\u00e1zvem &#8220;Upozorn\u011bn\u00ed na nepravdivou a p\u0159ehnanou reklamu v affiliate marketingu&#8221;.<\/p>\n\n\n\n<p>Spou\u0161t\u011b\u010dem tohoto upozorn\u011bn\u00ed byly dva p\u0159\u00edpady, kter\u00e9 byly pova\u017eov\u00e1ny za &#8220;nepravdivou nebo p\u0159ehnanou reklamu&#8221;.<\/p>\n\n\n\n<p>Trh s &#8220;affiliate marketingem&#8221; se \u0159\u00edk\u00e1, \u017ee p\u0159esahuje ro\u010dn\u00ed obrat 3 biliony jen\u016f a je pova\u017eov\u00e1n za rostouc\u00ed trh. Aby se trh mohl nad\u00e1le \u00fasp\u011b\u0161n\u011b roz\u0161i\u0159ovat, je nutn\u00e1 spr\u00e1vn\u00e1 affiliate reklama, kter\u00e1 zaru\u010duje bezpe\u010dnost spot\u0159ebitel\u016f.<\/p>\n\n\n\n<p>Proto v tomto \u010dl\u00e1nku podrobn\u011b vysv\u011btl\u00edme regulaci reklamy podle &#8220;Z\u00e1kona o bezpe\u010dnosti spot\u0159ebitel\u016f&#8221; (Japanese Consumer Safety Law) na z\u00e1klad\u011b skute\u010dn\u00fdch p\u0159\u00edpad\u016f.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#Mechanismus_affiliate_reklamy\" title=\"Mechanismus affiliate reklamy\">Mechanismus affiliate reklamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#O_zakonu_na_ochranu_spotrebitelu\" title=\"O z\u00e1konu na ochranu spot\u0159ebitel\u016f\">O z\u00e1konu na ochranu spot\u0159ebitel\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#Upozorneni_a_zverejneni_v_ramci_Japonskeho_zakona_o_bezpecnosti_spotrebitelu\" title=\"Upozorn\u011bn\u00ed a zve\u0159ejn\u011bn\u00ed v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o bezpe\u010dnosti spot\u0159ebitel\u016f\">Upozorn\u011bn\u00ed a zve\u0159ejn\u011bn\u00ed v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o bezpe\u010dnosti spot\u0159ebitel\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#Spotrebitelske_nehody_atd\" title=\"Spot\u0159ebitelsk\u00e9 nehody atd.\">Spot\u0159ebitelsk\u00e9 nehody atd.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#Nepravdiva_a_nadsazena_reklama_a_zobrazeni\" title=\"Nepravdiv\u00e1 a nadsazen\u00e1 reklama a zobrazen\u00ed\">Nepravdiv\u00e1 a nadsazen\u00e1 reklama a zobrazen\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#Priklady_poruseni_tykajici_se_ucinnosti\" title=\"P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se \u00fa\u010dinnosti\">P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se \u00fa\u010dinnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#Priklady_poruseni_tykajici_se_poctu_skladovych_zasob\" title=\"P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se po\u010dtu skladov\u00fdch z\u00e1sob\">P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se po\u010dtu skladov\u00fdch z\u00e1sob<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#Priklady_poruseni_tykajici_se_zkusenosti\" title=\"P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se zku\u0161enost\u00ed\">P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se zku\u0161enost\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#Priklady_poruseni_tykajici_se_slevovych_cen\" title=\"P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se slevov\u00fdch cen\">P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se slevov\u00fdch cen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#Kdo_je_provozovatelem_v_pripade_nehod_spotrebitelu_atd_v_teto_zalezitosti\" title=\"Kdo je provozovatelem v p\u0159\u00edpad\u011b nehod spot\u0159ebitel\u016f atd. v t\u00e9to z\u00e1le\u017eitosti\">Kdo je provozovatelem v p\u0159\u00edpad\u011b nehod spot\u0159ebitel\u016f atd. v t\u00e9to z\u00e1le\u017eitosti<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/affiliate-advertising-false-exaggeration-case\/#Uvod_do_opatreni_nasi_kancelare\" title=\"\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mechanismus_affiliate_reklamy\"><\/span>Mechanismus affiliate reklamy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Affiliate reklama funguje tak, \u017ee pokud se prod\u00e1 n\u011bjak\u00fd produkt prost\u0159ednictv\u00edm bannerov\u00e9 reklamy nebo odkazu, kter\u00fd jste um\u00edstili na sv\u00e9m blogu, dostanete odm\u011bnu. Lid\u00e9, kte\u0159\u00ed se zab\u00fdvaj\u00ed t\u00edmto typem podnik\u00e1n\u00ed, se naz\u00fdvaj\u00ed &#8220;affiliate\u0159i&#8221;.<\/p>\n\n\n\n<p>Obecn\u00fd postup pr\u00e1ce prob\u00edh\u00e1 n\u00e1sleduj\u00edc\u00edm procesem:<\/p>\n\n\n\n<ul>\n<li>Inzerent zad\u00e1 po\u017eadavek na reklamu affiliate\u0159i prost\u0159ednictv\u00edm zprost\u0159edkovatele, kter\u00fd se naz\u00fdv\u00e1 ASP (Affiliate Service Provider).<\/li>\n\n\n\n<li>Affili\u00e1tor vytvo\u0159\u00ed p\u0159edstavuj\u00edc\u00ed \u010dl\u00e1nek o produktu nebo slu\u017eb\u011b, um\u00edst\u00ed bannerovou reklamu nebo odkaz inzerenta a nahraje jej na sv\u016fj blog.<\/li>\n\n\n\n<li>Kdy\u017e n\u00e1v\u0161t\u011bvn\u00edk blogu,<\/li>\n\n\n\n<li>\u2460klikne na bannerovou reklamu nebo odkaz, \u2461provede registraci z\u00e1kazn\u00edka, \u2462koup\u00ed produkt nebo slu\u017ebu atd., je affiliate\u0159i vyplacena odm\u011bna stanoven\u00e1 p\u0159edem inzerentem prost\u0159ednictv\u00edm ASP.<\/li>\n<\/ul>\n\n\n\n<p>Affiliate podnik\u00e1n\u00ed je obl\u00edben\u00e9 jako vedlej\u0161\u00ed pr\u00e1ce pro obchodn\u00edky, proto\u017ee nevy\u017eaduje mnoho startovn\u00edho kapit\u00e1lu, a n\u011bkte\u0159\u00ed affiliate\u0159i dokonce p\u0159ekon\u00e1vaj\u00ed sv\u016fj hlavn\u00ed p\u0159\u00edjem za m\u011bs\u00edc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/affiliate-advertising-false-exaggeration-case1.jpg\" alt=\"\" class=\"wp-image-33721\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_zakonu_na_ochranu_spotrebitelu\"><\/span>O z\u00e1konu na ochranu spot\u0159ebitel\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z\u00e1kon o ochran\u011b spot\u0159ebitel\u016f, japonsk\u00fd &#8220;Sh\u014dhisha Anzen H\u014d&#8221;, byl zaveden s c\u00edlem &#8220;p\u0159edch\u00e1zet \u0161kod\u00e1m v konzumn\u00edm \u017eivot\u011b spot\u0159ebitel\u016f a zajistit jejich bezpe\u010dnost&#8221;. Byl zaveden sou\u010dasn\u011b s vytvo\u0159en\u00edm Agentury pro ochranu spot\u0159ebitel\u016f v roce 2009 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159 2009).<\/p>\n\n\n\n<p>Mezi opat\u0159en\u00ed &#8220;k zabr\u00e1n\u011bn\u00ed vzniku nebo \u0161\u00ed\u0159en\u00ed \u0161kod na spot\u0159ebitel\u00edch&#8221; na z\u00e1klad\u011b tohoto z\u00e1kona pat\u0159\u00ed &#8220;zve\u0159ejn\u011bn\u00ed&#8221; nekal\u00fdch praktik, jako je skute\u010dn\u00e9 jm\u00e9no inzerenta, kter\u00e9 bylo p\u0159edstaveno na za\u010d\u00e1tku tohoto \u010dl\u00e1nku, jako je &#8220;upozorn\u011bn\u00ed Agentury pro ochranu spot\u0159ebitel\u016f&#8221;. Jakmile je jednou zve\u0159ejn\u011bno, d\u016fv\u011bra ve spole\u010dnost nebo produkt samoz\u0159ejm\u011b kles\u00e1 a utrp\u00ed velk\u00e9 \u0161kody.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Upozorneni_a_zverejneni_v_ramci_Japonskeho_zakona_o_bezpecnosti_spotrebitelu\"><\/span>Upozorn\u011bn\u00ed a zve\u0159ejn\u011bn\u00ed v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o bezpe\u010dnosti spot\u0159ebitel\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek 38, odstavec 1<br>P\u0159edseda vl\u00e1dy m\u016f\u017ee, pokud obdr\u017e\u00ed ozn\u00e1men\u00ed podle ustanoven\u00ed prvn\u00edho nebo druh\u00e9ho odstavce \u010dl\u00e1nku 12 nebo prvn\u00edho nebo druh\u00e9ho odstavce \u010dl\u00e1nku 29, nebo z\u00edsk\u00e1 informace o v\u00fdskytu nehod spot\u0159ebitel\u016f atd., pokud se domn\u00edv\u00e1, \u017ee je t\u0159eba upozornit spot\u0159ebitele, aby se zabr\u00e1nilo roz\u0161\u00ed\u0159en\u00ed \u0161kod zp\u016fsoben\u00fdch takov\u00fdmi nehodami spot\u0159ebitel\u016f atd., nebo v\u00fdskytu podobn\u00fdch nebo podobn\u00fdch nehod spot\u0159ebitel\u016f atd. (d\u00e1le jen &#8220;v\u00fdskyt nebo roz\u0161\u00ed\u0159en\u00ed \u0161kod na spot\u0159ebitel\u00edch&#8221;), poskytne informace o charakteru takov\u00fdch nehod spot\u0159ebitel\u016f atd., o stavu \u0161kod zp\u016fsoben\u00fdch takov\u00fdmi nehodami spot\u0159ebitel\u016f atd. a dal\u0161\u00ed informace, kter\u00e9 p\u0159isp\u00edvaj\u00ed k prevenci v\u00fdskytu nebo roz\u0161\u00ed\u0159en\u00ed \u0161kod na spot\u0159ebitel\u00edch, prefektur\u00e1m a obc\u00edm a zve\u0159ejn\u00ed je.<\/p>\n\n\n\n<p>Pro proveden\u00ed upozorn\u011bn\u00ed a zve\u0159ejn\u011bn\u00ed, jako je toto, kter\u00e9 prov\u00e1d\u00ed \u00da\u0159ad pro ochranu spot\u0159ebitel\u016f, je t\u0159eba splnit n\u00e1sleduj\u00edc\u00ed dv\u011b podm\u00ednky:<\/p>\n\n\n\n<ul>\n<li>P\u0159edseda vl\u00e1dy obdr\u017e\u00ed ozn\u00e1men\u00ed o &#8220;nehod\u00e1ch spot\u0159ebitel\u016f atd.&#8221;<\/li>\n\n\n\n<li>Je uzn\u00e1no, \u017ee je t\u0159eba upozornit spot\u0159ebitele, aby se zabr\u00e1nilo roz\u0161\u00ed\u0159en\u00ed \u0161kod zp\u016fsoben\u00fdch &#8220;nehodami spot\u0159ebitel\u016f atd.&#8221; nebo v\u00fdskytu podobn\u00fdch nebo podobn\u00fdch nehod.<\/li>\n<\/ul>\n\n\n\n<p>Jin\u00fdmi slovy, takov\u00e1 opat\u0159en\u00ed jsou p\u0159ij\u00edm\u00e1na v p\u0159\u00edpad\u011b, \u017ee dojde k &#8220;nehod\u00e1m spot\u0159ebitel\u016f atd.&#8221;, nebo existuje riziko jejich roz\u0161\u00ed\u0159en\u00ed nebo v\u00fdskytu, tak\u017ee inzerenti mus\u00ed spr\u00e1vn\u011b pochopit obsah &#8220;nehod spot\u0159ebitel\u016f atd.&#8221; p\u0159i prov\u00e1d\u011bn\u00ed reklamy na affiliate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spotrebitelske_nehody_atd\"><\/span>Spot\u0159ebitelsk\u00e9 nehody atd.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u010cl\u00e1nek 2, odstavec 5 <br> V tomto z\u00e1kon\u011b se term\u00ednem &#8220;spot\u0159ebitelsk\u00e9 nehody atd.&#8221; rozum\u00ed n\u00e1sleduj\u00edc\u00ed nehody nebo situace: <br>1. Nehoda, kter\u00e1 nastala v d\u016fsledku pou\u017eit\u00ed zbo\u017e\u00ed nebo produktu dod\u00e1van\u00e9ho podnikatelem jako sou\u010d\u00e1st jeho podnik\u00e1n\u00ed, nebo v\u011bci, za\u0159\u00edzen\u00ed nebo konstrukce poskytovan\u00e9 nebo pou\u017e\u00edvan\u00e9 podnikatelem pro jeho podnik\u00e1n\u00ed, nebo slu\u017eby poskytovan\u00e9 podnikatelem jako sou\u010d\u00e1st jeho podnik\u00e1n\u00ed nebo pro jeho podnik\u00e1n\u00ed, kter\u00e1 zp\u016fsobila \u0161kodu na \u017eivot\u011b nebo t\u011ble spot\u0159ebitele v rozsahu stanoven\u00e9m vl\u00e1dn\u00edm na\u0159\u00edzen\u00edm (s v\u00fdjimkou p\u0159\u00edpad\u016f, kdy je z\u0159ejm\u00e9, \u017ee nehoda nevznikla v d\u016fsledku nedostate\u010dn\u00e9 bezpe\u010dnosti zbo\u017e\u00ed atd. nebo slu\u017eby). <br>2. Situace, kdy do\u0161lo k pou\u017eit\u00ed zbo\u017e\u00ed atd. nebo slu\u017eby s nedostate\u010dnou bezpe\u010dnost\u00ed spot\u0159ebitelem a existuje riziko vzniku nehody uveden\u00e9 v p\u0159edchoz\u00edm bod\u011b, kter\u00e1 spl\u0148uje po\u017eadavky stanoven\u00e9 vl\u00e1dn\u00edm na\u0159\u00edzen\u00edm. <br>3. Krom\u011b v\u00fd\u0161e uveden\u00fdch, situace, kdy podnikatel provedl \u010din, kter\u00fd je stanoven vl\u00e1dn\u00edm na\u0159\u00edzen\u00edm a kter\u00fd neopr\u00e1vn\u011bn\u011b po\u0161kozuje z\u00e1jmy spot\u0159ebitel\u016f nebo ohro\u017euje jejich svobodnou a racion\u00e1ln\u00ed volbu, nap\u0159\u00edklad prost\u0159ednictv\u00edm fale\u0161n\u00e9 nebo p\u0159ehnan\u00e9 reklamy. <br><\/p>\n\n\n\n<p>Pokud shrneme v\u00fd\u0161e uveden\u00e9 ustanoven\u00ed, &#8220;spot\u0159ebitelsk\u00e9 nehody atd.&#8221; lze rozd\u011blit do t\u0159\u00ed kategori\u00ed:<\/p>\n\n\n\n<ul>\n<li>P\u0159\u00edpady, kdy do\u0161lo k re\u00e1ln\u00e9mu po\u0161kozen\u00ed \u017eivota nebo t\u011bla spot\u0159ebitele (\u010dl\u00e1nek 2, odstavec 5, bod 1)<\/li>\n\n\n\n<li>P\u0159\u00edpady, kdy existuje riziko po\u0161kozen\u00ed \u017eivota nebo t\u011bla spot\u0159ebitele (\u010dl\u00e1nek 2, odstavec 5, bod 2)<\/li>\n\n\n\n<li>P\u0159\u00edpady t\u00fdkaj\u00edc\u00ed se \u0161kody na majetku spot\u0159ebitele stanoven\u00e9 vl\u00e1dn\u00edm na\u0159\u00edzen\u00edm (\u010dl\u00e1nek 2, odstavec 5, bod 3)<\/li>\n<\/ul>\n\n\n\n<p>V tomto kontextu, &#8220;spot\u0159ebitelsk\u00e9 nehody atd.&#8221; t\u00fdkaj\u00edc\u00ed se reklamy jsou zahrnuty v t\u0159et\u00ed kategorii &#8220;p\u0159\u00edpady t\u00fdkaj\u00edc\u00ed se \u0161kody na majetku spot\u0159ebitele stanoven\u00e9 vl\u00e1dn\u00edm na\u0159\u00edzen\u00edm&#8221;, ale vl\u00e1dn\u00ed na\u0159\u00edzen\u00ed stanovuje n\u00e1sleduj\u00edc\u00edch sedm \u010din\u016f:<\/p>\n\n\n\n<ul>\n<li>Fale\u0161n\u00e1 nebo p\u0159ehnan\u00e1 reklama nebo zobrazen\u00ed<\/li>\n\n\n\n<li>\u010ciny br\u00e1n\u00edc\u00ed odstoupen\u00ed, zru\u0161en\u00ed nebo ukon\u010den\u00ed smlouvy ze strany spot\u0159ebitele p\u0159i uzav\u00edr\u00e1n\u00ed smlouvy<\/li>\n\n\n\n<li>\u010ciny klamaj\u00edc\u00ed, zastra\u0161uj\u00edc\u00ed nebo matouc\u00ed spot\u0159ebitele v souvislosti s uzav\u0159en\u00edm smlouvy, jej\u00edm pln\u011bn\u00edm, odstoupen\u00edm, zru\u0161en\u00edm nebo ukon\u010den\u00edm<\/li>\n\n\n\n<li>Nespravedliv\u00e9 uzav\u0159en\u00ed smlouvy nebo jej\u00ed nab\u00edzen\u00ed<\/li>\n\n\n\n<li>Nespln\u011bn\u00ed dluhu<\/li>\n\n\n\n<li>Poskytov\u00e1n\u00ed neleg\u00e1ln\u00edch cen<\/li>\n\n\n\n<li>Ostatn\u00ed \u010diny poru\u0161uj\u00edc\u00ed regulace slou\u017e\u00edc\u00ed k ochran\u011b z\u00e1jm\u016f spot\u0159ebitel\u016f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nepravdiva_a_nadsazena_reklama_a_zobrazeni\"><\/span>Nepravdiv\u00e1 a nadsazen\u00e1 reklama a zobrazen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/affiliate-advertising-false-exaggeration-case2.jpg\" alt=\"\" class=\"wp-image-33722\" \/><\/figure>\n\n\n\n<p>Nyn\u00ed bychom cht\u011bli na z\u00e1klad\u011b skute\u010dn\u00fdch p\u0159\u00edpad\u016f poru\u0161en\u00ed v oblasti affiliate reklamy konkr\u00e9tn\u011b vysv\u011btlit &#8220;nepravdivou a nadsazenou reklamu a zobrazen\u00ed&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_poruseni_tykajici_se_ucinnosti\"><\/span>P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se \u00fa\u010dinnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&lt; Zobrazen\u00ed reklamy &gt;<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b affiliate reklamy na kosmetick\u00e9 v\u00fdrobky, byl zobrazen obsah nazna\u010duj\u00edc\u00ed, \u017ee pou\u017eit\u00ed dan\u00e9ho produktu jist\u011b odstran\u00ed skvrny na poko\u017ece b\u011bhem n\u011bkolika dn\u00ed.<\/p>\n\n\n\n<p>P\u0159\u00edklad: &#8220;S touto kombinac\u00ed se skvrny jist\u011b odstran\u00ed. Mysl\u00edm, \u017ee to p\u0159ekon\u00e1v\u00e1 laser. (Potvrzeno skute\u010dn\u00fdm odborn\u00edkem)&#8221;<\/p>\n\n\n\n<p>&lt; Skute\u010dnost &gt;<\/p>\n\n\n\n<p>V\u00fdsledkem vy\u0161et\u0159ov\u00e1n\u00ed veden\u00e9ho \u00da\u0159adem pro ochranu spot\u0159ebitel\u016f (japonsk\u00fd: Sh\u014dhisha-ch\u014d) bylo zji\u0161t\u011bno, \u017ee dan\u00fd produkt ve skute\u010dnosti nem\u00e1 schopnost odstranit skvrny na poko\u017ece v kr\u00e1tk\u00e9m \u010dase, jak bylo uvedeno v reklam\u011b.<\/p>\n\n\n\n<p>\n\n&lt; Poru\u0161en\u00ed v r\u00e1mci Z\u00e1kona o bezpe\u010dnosti spot\u0159ebitel\u016f (japonsk\u00fd: Sh\u014dhisha Anzen H\u014d) &gt; \n\n<\/p>\n\n\n\n<p>Toto poru\u0161en\u00ed spo\u010d\u00edv\u00e1 v tom, \u017ee byl pou\u017eit v\u00fdraz nazna\u010duj\u00edc\u00ed, \u017ee skvrny na poko\u017ece jist\u011b zmiz\u00ed b\u011bhem n\u011bkolika dn\u00ed, p\u0159esto\u017ee to nen\u00ed pravda. Toto jedn\u00e1n\u00ed m\u016f\u017ee br\u00e1nit spot\u0159ebitel\u016fm v autonomn\u00edm a racion\u00e1ln\u00edm rozhodov\u00e1n\u00ed a je pova\u017eov\u00e1no za &#8220;nepravdivou a p\u0159ehnanou reklamu nebo zobrazen\u00ed&#8221; t\u00fdkaj\u00edc\u00ed se \u00fa\u010dinnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_poruseni_tykajici_se_poctu_skladovych_zasob\"><\/span>P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se po\u010dtu skladov\u00fdch z\u00e1sob<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&lt; Zobrazen\u00ed reklamy &gt;<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b affiliate reklamy na kosmetick\u00e9 produkty bylo zobrazeno, \u017ee dan\u00fd produkt je k dispozici pouze v omezen\u00e9m mno\u017estv\u00ed a v p\u0159\u00edpad\u011b vyprod\u00e1n\u00ed nebude po dlouhou dobu k dispozici.<\/p>\n\n\n\n<p>P\u0159\u00edklad: &#8220;Pozor, pokud je tento produkt vyprod\u00e1n, obnoven\u00ed z\u00e1sob trv\u00e1 3 m\u011bs\u00edce. \u3010Upozorn\u011bn\u00ed\u3011 Tento produkt se \u010dasto prod\u00e1v\u00e1 a\u017e do vyprod\u00e1n\u00ed.&#8221;<\/p>\n\n\n\n<p>&lt; Skute\u010dnost &gt;<\/p>\n\n\n\n<p>V\u00fdsledkem vy\u0161et\u0159ov\u00e1n\u00ed veden\u00e9ho \u00da\u0159adem pro ochranu spot\u0159ebitel\u016f bylo zji\u0161t\u011bno, \u017ee dan\u00fd produkt byl i po tomto datu st\u00e1le k dispozici a skladov\u00e9 z\u00e1soby nebyly omezen\u00e9.<\/p>\n\n\n\n<p>\n\n&lt; Poru\u0161en\u00ed z\u00e1kona o bezpe\u010dnosti spot\u0159ebitel\u016f &gt; \n\n<\/p>\n\n\n\n<p>Toto poru\u0161en\u00ed spo\u010d\u00edv\u00e1 v tom, \u017ee i p\u0159es dostupnost z\u00e1sob bylo uvedeno, \u017ee po\u010det skladov\u00fdch z\u00e1sob je omezen\u00fd a v p\u0159\u00edpad\u011b vyprod\u00e1n\u00ed nebude produkt po dlouhou dobu k dispozici. Toto m\u016f\u017ee br\u00e1nit spot\u0159ebitel\u016fm v autonomn\u00edm a racion\u00e1ln\u00edm rozhodov\u00e1n\u00ed. Je to pova\u017eov\u00e1no za &#8220;nepravdivou a p\u0159ehnanou reklamu \/ zobrazen\u00ed&#8221; t\u00fdkaj\u00edc\u00ed se stavu skladov\u00fdch z\u00e1sob.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_poruseni_tykajici_se_zkusenosti\"><\/span>P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se zku\u0161enost\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&lt; Zobrazen\u00ed reklamy &gt;<\/p>\n\n\n\n<p>V reklam\u011b na kosmetiku se uv\u00e1d\u011bj\u00ed obr\u00e1zky a koment\u00e1\u0159e u\u017eivatel\u016f, kter\u00e9 nazna\u010duj\u00ed, \u017ee se zlep\u0161ily vr\u00e1sky na pleti.<\/p>\n\n\n\n<p>P\u0159\u00edklad: &#8220;Doporu\u010duji to opravdu lidem, kte\u0159\u00ed maj\u00ed probl\u00e9my s pigmentov\u00fdmi skvrnami nebo st\u00e1rnut\u00edm pleti! Do t\u00fddne do\u0161lo k dramatick\u00e9 zm\u011bn\u011b.&#8221;<\/p>\n\n\n\n<p>&lt; Skute\u010dnost &gt;<\/p>\n\n\n\n<p>Tato zku\u0161enost nebyla skute\u010dn\u00fdm spot\u0159ebitelem, ale byla vytvo\u0159ena affiliate market\u00e9rem na z\u00e1klad\u011b &#8220;obr\u00e1zk\u016f z p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch&#8221; nebo &#8220;koment\u00e1\u0159\u016f&#8221;.<\/p>\n\n\n\n<p>&lt; Poru\u0161en\u00ed z\u00e1kona o bezpe\u010dnosti spot\u0159ebitel\u016f (japonsk\u00fd Z\u00e1kon o bezpe\u010dnosti spot\u0159ebitel\u016f) &gt;<\/p>\n\n\n\n<p>Toto poru\u0161en\u00ed spo\u010d\u00edv\u00e1 v tom, \u017ee byla vytvo\u0159ena fiktivn\u00ed zku\u0161enost o zlep\u0161en\u00ed vr\u00e1sek, kter\u00e9 ve skute\u010dnosti neexistuje. Toto m\u016f\u017ee br\u00e1nit spot\u0159ebitel\u016fm v autonomn\u00edm a racion\u00e1ln\u00edm rozhodov\u00e1n\u00ed a m\u016f\u017ee b\u00fdt pova\u017eov\u00e1no za &#8220;klamavou nebo p\u0159ehnanou reklamu nebo zobrazen\u00ed&#8221; t\u00fdkaj\u00edc\u00ed se zku\u0161enost\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_poruseni_tykajici_se_slevovych_cen\"><\/span>P\u0159\u00edklady poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se slevov\u00fdch cen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&lt; Zobrazen\u00ed reklamy &gt;<\/p>\n\n\n\n<p>V reklam\u011b na kosmetiku prost\u0159ednictv\u00edm affiliate marketingu bylo uvedeno, \u017ee je mo\u017en\u00e9 produkt zakoupit za v\u00fdrazn\u011b sn\u00ed\u017eenou cenu pouze v den zve\u0159ejn\u011bn\u00ed.<\/p>\n\n\n\n<p>P\u0159\u00edklad: &#8220;Pouze dne \u25cb\u25cb, m\u00edsto obvykl\u00e9 ceny 9 800 jen\u016f, m\u016f\u017eete z\u00edskat tento produkt za 69% slevu, tedy za 2 980 jen\u016f! Speci\u00e1ln\u00ed prodej prob\u00edh\u00e1 pr\u00e1v\u011b te\u010f!&#8221;<\/p>\n\n\n\n<p>&lt; Skute\u010dnost &gt;<\/p>\n\n\n\n<p>Ve skute\u010dnosti byl dan\u00fd produkt prod\u00e1v\u00e1n za 2 980 jen\u016f i po tomto dni.<\/p>\n\n\n\n<p>&lt; Poru\u0161en\u00ed v r\u00e1mci japonsk\u00e9ho z\u00e1kona o ochran\u011b spot\u0159ebitel\u016f &gt;<\/p>\n\n\n\n<p>Toto poru\u0161en\u00ed spo\u010d\u00edv\u00e1 v tom, \u017ee byl produkt, kter\u00fd byl st\u00e1le prod\u00e1v\u00e1n za 2 980 jen\u016f, fale\u0161n\u011b prezentov\u00e1n jako produkt s jednodenn\u00ed slevou 69%. Toto jedn\u00e1n\u00ed m\u016f\u017ee naru\u0161it autonomn\u00ed a racion\u00e1ln\u00ed rozhodov\u00e1n\u00ed spot\u0159ebitel\u016f a m\u016f\u017ee b\u00fdt pova\u017eov\u00e1no za &#8220;nepravdivou nebo p\u0159ehnanou reklamu nebo zobrazen\u00ed&#8221; t\u00fdkaj\u00edc\u00ed se do\u010dasn\u011b sn\u00ed\u017een\u00fdch cen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kdo_je_provozovatelem_v_pripade_nehod_spotrebitelu_atd_v_teto_zalezitosti\"><\/span>Kdo je provozovatelem v p\u0159\u00edpad\u011b nehod spot\u0159ebitel\u016f atd. v t\u00e9to z\u00e1le\u017eitosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b jsou stranami \u2460 v\u00fdrobce (inzerent), \u2461 ASP, kter\u00fd zprost\u0159edkoval reklamu, a \u2462 affiliate, kter\u00fd vymyslel zku\u0161enosti, ale upozorn\u011bn\u00ed \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f bylo zam\u011b\u0159eno pouze na v\u00fdrobce.<\/p>\n\n\n\n<p>D\u016fvodem jsou dv\u011b mo\u017enosti.<\/p>\n\n\n\n<ul>\n<li>V tomto p\u0159\u00edpad\u011b bylo zji\u0161t\u011bno, \u017ee v\u00fdrobce se pod\u00edlel na rozhodov\u00e1n\u00ed o obsahu reklamy affiliate, inzerent schv\u00e1lil obsah reklamy vytvo\u0159en\u00fd affiliate, nebo se p\u0159edpokl\u00e1d\u00e1, \u017ee affiliate vytvo\u0159il reklamu podle pokyn\u016f inzerenta.<\/li>\n\n\n\n<li>Podle japonsk\u00e9ho z\u00e1kona o bezpe\u010dnosti spot\u0159ebitel\u016f jsou provozovatel\u00e9 &#8220;nehod spot\u0159ebitel\u016f atd.&#8221; definov\u00e1ni jako podnikatel\u00e9, kte\u0159\u00ed poskytuj\u00ed zbo\u017e\u00ed nebo slu\u017eby, a v tomto p\u0159\u00edpad\u011b se regulace t\u00fdk\u00e1 pouze v\u00fdrobce.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dnes jsme se zab\u00fdvali regulac\u00ed t\u00fdkaj\u00edc\u00ed se &#8220;affiliate reklamy&#8221; v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o bezpe\u010dnosti spot\u0159ebitel\u016f, a to na z\u00e1klad\u011b skute\u010dn\u00fdch p\u0159\u00edpad\u016f poru\u0161en\u00ed.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b affiliate reklamy existuj\u00ed krom\u011b Japonsk\u00e9ho z\u00e1kona o bezpe\u010dnosti spot\u0159ebitel\u016f a Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen tak\u00e9 dal\u0161\u00ed souvisej\u00edc\u00ed z\u00e1kony a na\u0159\u00edzen\u00ed. Proto doporu\u010dujeme, abyste p\u0159ed zah\u00e1jen\u00edm jak\u00e9koliv \u010dinnosti nejprve konzultovali s pr\u00e1vn\u00edkem, kter\u00fd m\u00e1 bohat\u00e9 odborn\u00e9 znalosti a zku\u0161enosti, m\u00edsto toho, abyste se rozhodovali sami.<\/p>\n\n\n\n<p>Pokud m\u00e1te z\u00e1jem o probl\u00e9my t\u00fdkaj\u00edc\u00ed se Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen na affiliate webov\u00fdch str\u00e1nk\u00e1ch, pod\u00edvejte se na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek, kde je tato problematika podrobn\u011b pops\u00e1na.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/affiliate-law-media\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/affiliate-law-media[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uvod_do_opatreni_nasi_kancelare\"><\/span>\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolis je pr\u00e1vnick\u00e1 kancel\u00e1\u0159 s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V posledn\u00ed dob\u011b je affiliate business popul\u00e1rn\u00ed jako vedlej\u0161\u00ed pr\u00e1ce, ale pokud nebudete opatrn\u00ed, m\u016f\u017ee doj\u00edt k poru\u0161en\u00ed z\u00e1kona. Na\u0161e kancel\u00e1\u0159 poskytuje \u0159e\u0161en\u00ed specializovan\u00e1 na IT. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku. <\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/practices\/corporate[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dne 1. b\u0159ezna 2021 (rok 2021) japonsk\u00e1 Agentura pro ochranu spot\u0159ebitel\u016f (Japanese Consumer Agency) vydala dokument s n\u00e1zvem &#8220;Upozorn\u011bn\u00ed na nepravdivou a p\u0159ehnanou reklamu v affiliate marketingu [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61502"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61502"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61502\/revisions"}],"predecessor-version":[{"id":63929,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61502\/revisions\/63929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63928"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}