{"id":61525,"date":"2023-12-08T20:25:36","date_gmt":"2023-12-08T11:25:36","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61525"},"modified":"2024-03-28T11:58:25","modified_gmt":"2024-03-28T02:58:25","slug":"medical-institution-reward-law","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/medical-institution-reward-law","title":{"rendered":"Je p\u0159ijateln\u00e9 platit odm\u011bnu za recenze kosmetick\u00fdch operac\u00ed? Pr\u00e1vn\u00ed rizika spojen\u00e1 s provozov\u00e1n\u00edm takov\u00fdch str\u00e1nek"},"content":{"rendered":"\n<p>Kosmetick\u00e9 str\u00e1nky s recenzemi, na kter\u00e9 pacienti, kte\u0159\u00ed podstoupili kosmetickou chirurgii, \u010dasto pos\u00edlaj\u00ed sv\u00e9 n\u00e1zory a hodnocen\u00ed. V posledn\u00ed dob\u011b se objevuje st\u00e1le v\u00edce takov\u00fdch str\u00e1nek s recenzemi, ale n\u011bkter\u00e9 z nich mohou z\u00edsk\u00e1vat odm\u011bny od zdravotnick\u00fdch za\u0159\u00edzen\u00ed za zve\u0159ejn\u011bn\u00ed recenz\u00ed.<\/p>\n\n\n\n<p>Ov\u0161em, je leg\u00e1ln\u00ed, pokud str\u00e1nky s recenzemi p\u0159ij\u00edmaj\u00ed odm\u011bny od zdravotnick\u00fdch za\u0159\u00edzen\u00ed za zve\u0159ejn\u011bn\u00ed recenz\u00ed? Vysv\u011btl\u00edme to podrobn\u011bji.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/medical-institution-reward-law\/#Umisteni_problemu\" title=\"Um\u00edst\u011bn\u00ed probl\u00e9mu\">Um\u00edst\u011bn\u00ed probl\u00e9mu<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/medical-institution-reward-law\/#Smernice_pro_lekarskou_reklamu_c_3_%E2%80%9CO_zakazane_reklame%E2%80%9D\" title=\"Sm\u011brnice pro l\u00e9ka\u0159skou reklamu \u010d. 3 &#8220;O zak\u00e1zan\u00e9 reklam\u011b&#8221;\">Sm\u011brnice pro l\u00e9ka\u0159skou reklamu \u010d. 3 &#8220;O zak\u00e1zan\u00e9 reklam\u011b&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/medical-institution-reward-law\/#Clanek_54_Japonskeho_zakona_o_zdravotnictvi_%E2%80%9CZakaz_dividend_z_prebytkovych_penez%E2%80%9D\" title=\"\u010cl\u00e1nek 54 Japonsk\u00e9ho z\u00e1kona o zdravotnictv\u00ed &#8220;Z\u00e1kaz dividend z p\u0159ebytkov\u00fdch pen\u011bz&#8221;\">\u010cl\u00e1nek 54 Japonsk\u00e9ho z\u00e1kona o zdravotnictv\u00ed &#8220;Z\u00e1kaz dividend z p\u0159ebytkov\u00fdch pen\u011bz&#8221;<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/medical-institution-reward-law\/#Cilova_zdravotnicka_zarizeni\" title=\"C\u00edlov\u00e1 zdravotnick\u00e1 za\u0159\u00edzen\u00ed\">C\u00edlov\u00e1 zdravotnick\u00e1 za\u0159\u00edzen\u00ed<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/medical-institution-reward-law\/#Srovnani_webovych_stranek_v_oblasti_zdravotnictvi\" title=\"Srovn\u00e1n\u00ed webov\u00fdch str\u00e1nek v oblasti zdravotnictv\u00ed\">Srovn\u00e1n\u00ed webov\u00fdch str\u00e1nek v oblasti zdravotnictv\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/medical-institution-reward-law\/#Je_nezakonne_prijimat_odmenu_za_recenze_od_zdravotnickych_zarizeni\" title=\"Je nez\u00e1konn\u00e9 p\u0159ij\u00edmat odm\u011bnu za recenze od zdravotnick\u00fdch za\u0159\u00edzen\u00ed?\">Je nez\u00e1konn\u00e9 p\u0159ij\u00edmat odm\u011bnu za recenze od zdravotnick\u00fdch za\u0159\u00edzen\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/medical-institution-reward-law\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Umisteni_problemu\"><\/span>Um\u00edst\u011bn\u00ed probl\u00e9mu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i vyu\u017eit\u00ed recenzn\u00edch str\u00e1nek se setk\u00e1te s mnoha hodnocen\u00edmi, jako jsou dojmy z l\u00e9\u010dby nebo srovn\u00e1vac\u00ed obr\u00e1zky p\u0159ed a po l\u00e9\u010db\u011b. V provozov\u00e1n\u00ed recenzn\u00edch str\u00e1nek zam\u011b\u0159en\u00fdch na kr\u00e1su se m\u016f\u017ee st\u00e1t, \u017ee pacient\u016fm se plat\u00ed za recenze a fotografie, zat\u00edmco se z\u00edsk\u00e1vaj\u00ed odm\u011bny od zdravotnick\u00fdch za\u0159\u00edzen\u00ed. Pr\u00e1vn\u00ed rizika spojen\u00e1 s t\u011bmito \u010dinnostmi jsou probl\u00e9mem. Souvisej\u00edc\u00ed regulace jsou n\u00e1sleduj\u00edc\u00ed dv\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Smernice_pro_lekarskou_reklamu_c_3_%E2%80%9CO_zakazane_reklame%E2%80%9D\"><\/span>Sm\u011brnice pro l\u00e9ka\u0159skou reklamu \u010d. 3 &#8220;O zak\u00e1zan\u00e9 reklam\u011b&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Existuj\u00ed sm\u011brnice pro l\u00e9ka\u0159skou reklamu, kter\u00e9 stanovuj\u00ed normy, kter\u00e9 by m\u011bly l\u00e9ka\u0159sk\u00e9 instituce dodr\u017eovat p\u0159i umis\u0165ov\u00e1n\u00ed reklamy. Sm\u011brnice pro l\u00e9ka\u0159skou reklamu lze pova\u017eovat za konkr\u00e9tn\u00ed uplatn\u011bn\u00ed regulace Japonsk\u00e9ho z\u00e1kona o l\u00e9ka\u0159stv\u00ed.<\/p>\n\n\n\n<p>Sm\u011brnice pro l\u00e9ka\u0159skou reklamu uv\u00e1d\u011bj\u00ed, \u017ee &#8220;reklama na z\u00e1klad\u011b subjektivn\u00edch n\u00e1zor\u016f nebo sly\u0161en\u00fdch zku\u0161enost\u00ed pacient\u016f atd. t\u00fdkaj\u00edc\u00ed se obsahu nebo \u00fa\u010dink\u016f l\u00e9\u010dby, a reklama obsahuj\u00edc\u00ed fotografie p\u0159ed a po l\u00e9\u010db\u011b, kter\u00e9 by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed pacient\u016f atd. o obsahu nebo \u00fa\u010dinc\u00edch l\u00e9\u010dby, jsou zak\u00e1z\u00e1ny&#8221;.<\/p>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed, zda recenze nebo fotografie p\u0159ed a po z\u00e1kroku zve\u0159ejn\u011bn\u00e9 na webov\u00fdch str\u00e1nk\u00e1ch s hodnocen\u00edm poru\u0161uj\u00ed sm\u011brnice, naleznete zde. Ur\u010dit\u011b si to p\u0159e\u010dt\u011bte.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/cosmetic-surgery-image-point\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/cosmetic-surgery-image-point[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clanek_54_Japonskeho_zakona_o_zdravotnictvi_%E2%80%9CZakaz_dividend_z_prebytkovych_penez%E2%80%9D\"><\/span>\u010cl\u00e1nek 54 Japonsk\u00e9ho z\u00e1kona o zdravotnictv\u00ed &#8220;Z\u00e1kaz dividend z p\u0159ebytkov\u00fdch pen\u011bz&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/07\/medical-institution-reward-law5.jpg\" alt=\"\" class=\"wp-image-14444\" \/><\/figure>\n\n\n\n<p>Zdravotnick\u00e9 organizace se vyzna\u010duj\u00ed t\u00edm, \u017ee maj\u00ed oproti b\u011b\u017en\u00fdm spole\u010dnostem omezen\u011bj\u0161\u00ed rozsah povolen\u00fdch aktivit. \u010cl\u00e1nek 54 Japonsk\u00e9ho z\u00e1kona o zdravotnictv\u00ed neumo\u017e\u0148uje \u010dinnosti, kter\u00e9 by byly v p\u0159\u00edpad\u011b spole\u010dnosti samoz\u0159ejm\u011b povolen\u00e9, jako je snaha o zisk a v\u00fdplata dividend z p\u0159ebytkov\u00fdch pen\u011bz.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u010cl\u00e1nek 54: Zdravotnick\u00e1 organizace nesm\u00ed vypl\u00e1cet dividendy z p\u0159ebytkov\u00fdch pen\u011bz.<\/p>\n<cite>http:\/\/www.jscm.org\/m-info\/07_iryouhou.pdf<\/cite><\/blockquote>\n\n\n\n<p>Ne v\u0161echny \u010dinnosti vedouc\u00ed k zisku jsou zak\u00e1z\u00e1ny, ale existuj\u00ed ur\u010dit\u00e1 omezen\u00ed, jak je uvedeno n\u00ed\u017ee. Kl\u00ed\u010dov\u00fdm bodem je, zda je dan\u00e1 \u010dinnost spole\u010densky p\u0159ijateln\u00e1.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u2460 Jedn\u00e1 se o \u010dinnost, kter\u00e1 je opakovan\u011b a trvale prov\u00e1d\u011bna za \u00fa\u010delem zisku podle ur\u010dit\u00e9ho pl\u00e1nu a je pova\u017eov\u00e1na za obchodn\u00ed \u010dinnost v soci\u00e1ln\u00edm smyslu.<\/p>\n\n\n\n<p>\u2461 Nen\u00ed to n\u011bco, co by mohlo po\u0161kodit soci\u00e1ln\u00ed d\u016fv\u011bryhodnost zdravotnick\u00e9 organizace (pozn\u00e1mka).<\/p>\n\n\n\n<p>\u2462 Jedn\u00e1 se o \u010dinnost, kter\u00e1 nen\u00ed prov\u00e1d\u011bna spekulativn\u011b.<\/p>\n\n\n\n<p>\u2463 Provozov\u00e1n\u00ed dan\u00e9 \u010dinnosti nesm\u00ed br\u00e1nit hladk\u00e9mu prov\u00e1d\u011bn\u00ed pr\u00e1ce v nemocnici, l\u00e9ka\u0159sk\u00e9 ordinaci nebo za\u0159\u00edzen\u00ed pro zdravotn\u00ed p\u00e9\u010di o star\u0161\u00ed osoby, kter\u00e9 zdravotnick\u00e1 organizace z\u0159izuje.<\/p>\n\n\n\n<p>\u2464 Nen\u00ed to \u010dinnost, kter\u00e1 je prov\u00e1d\u011bna neopr\u00e1vn\u011bn\u00fdm zp\u016fsobem, jako je p\u016fj\u010dov\u00e1n\u00ed jm\u00e9na jin\u00fdm osob\u00e1m.<\/p>\n\n\n\n<p><br>(Pozn\u00e1mka) &#8220;N\u011bco, co by mohlo po\u0161kodit soci\u00e1ln\u00ed d\u016fv\u011bryhodnost&#8221; zahrnuje nap\u0159\u00edklad provozov\u00e1n\u00ed podnik\u016f zam\u011b\u0159en\u00fdch na mravy, v\u00fdrobu zbran\u00ed, herny atd.<\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/topics\/bukyoku\/isei\/igyou\/igyoukeiei\/gyoumu.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mhlw.go.jp\/topics\/bukyoku\/isei\/igyou\/igyoukeiei\/gyoumu.pdf[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Neexistuj\u00ed \u017e\u00e1dn\u00e1 konkr\u00e9tn\u00ed pravidla, kter\u00e1 by explicitn\u011b zakazovala konkr\u00e9tn\u00ed transakce jako snahu o zisk. Nicm\u00e9n\u011b, v r\u00e1mci spr\u00e1vn\u00ed praxe jsou transakce, kter\u00e9 lze pova\u017eovat za snahu o zisk nebo v\u00fdplatu dividend z p\u0159ebytkov\u00fdch pen\u011bz, p\u0159edm\u011btem dohledu.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad v p\u0159\u00edpad\u011b transakc\u00ed z\u00e1visl\u00fdch na v\u00fdkonnosti (\u010dinnosti, jejich\u017e odm\u011bna je ur\u010dena podle zisku spole\u010dnosti), jsou tyto transakce p\u0159edm\u011btem dohledu, ale nejsou okam\u017eit\u011b pokutov\u00e1ny. Na druhou stranu, pokud jde o pravideln\u00e9 transakce, kde platba je p\u0159ij\u00edm\u00e1na v z\u00e1vislosti na v\u00fd\u0161i p\u0159\u00edjm\u016f zdravotnick\u00e9ho za\u0159\u00edzen\u00ed, je pravd\u011bpodobn\u00e9, \u017ee budou pova\u017eov\u00e1ny za problematick\u00e9.<\/p>\n\n\n\n<p>Z toho vypl\u00fdv\u00e1, \u017ee pro ur\u010dit\u00e9 zdravotnick\u00e9 organizace jsou stanovena pravidla pro hl\u00e1\u0161en\u00ed transakc\u00ed s p\u0159\u00edslu\u0161n\u00fdmi obchodn\u00edmi partnery.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cilova_zdravotnicka_zarizeni\"><\/span>C\u00edlov\u00e1 zdravotnick\u00e1 za\u0159\u00edzen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u2460 L\u00e9ka\u0159sk\u00e9 korporace, jejich\u017e celkov\u00e1 \u010d\u00e1stka zapsan\u00e1 v sekci z\u00e1vazk\u016f rozvahy pro posledn\u00ed \u00fa\u010detn\u00ed rok je 50 miliard jen\u016f nebo v\u00edce, nebo jejich\u017e celkov\u00e1 \u010d\u00e1stka zapsan\u00e1 v sekci obchodn\u00edch p\u0159\u00edjm\u016f v\u00fdkazu zisku a ztr\u00e1ty pro posledn\u00ed \u00fa\u010detn\u00ed rok je 70 miliard jen\u016f nebo v\u00edce<br>\u2461 Spole\u010densk\u00e9 l\u00e9ka\u0159sk\u00e9 korporace, jejich\u017e celkov\u00e1 \u010d\u00e1stka zapsan\u00e1 v sekci z\u00e1vazk\u016f rozvahy pro posledn\u00ed \u00fa\u010detn\u00ed rok je 20 miliard jen\u016f nebo v\u00edce, nebo jejich\u017e celkov\u00e1 \u010d\u00e1stka zapsan\u00e1 v sekci obchodn\u00edch p\u0159\u00edjm\u016f v\u00fdkazu zisku a ztr\u00e1ty pro posledn\u00ed \u00fa\u010detn\u00ed rok je 10 miliard jen\u016f nebo v\u00edce<br>\u2462 Spole\u010densk\u00e9 l\u00e9ka\u0159sk\u00e9 korporace, kter\u00e9 jsou vydavateli dluhopis\u016f podle z\u00e1kona o vyd\u00e1v\u00e1n\u00ed dluhopis\u016f spole\u010densk\u00fdch l\u00e9ka\u0159sk\u00fdch korporac\u00ed<br>(Pro hodnoty slou\u017e\u00edc\u00ed jako krit\u00e9ria pro v\u00fd\u0161e uveden\u00e9 body \u2460 a \u2461 je dosta\u010duj\u00edc\u00ed rozhodnut\u00ed na z\u00e1klad\u011b rozvahy nebo v\u00fdkazu zisku a ztr\u00e1ty, kter\u00e9 byly nahl\u00e1\u0161eny guvern\u00e9rovi prefektury.)<\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/content\/000459150.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mhlw.go.jp\/content\/000459150.pdf[ja]<\/a><br><\/cite><\/blockquote>\n\n\n\n<p>Pokud se na v\u00e1s v\u00fd\u0161e uveden\u00e9 vztahuje, je nutn\u00e9 pou\u017e\u00edt ur\u010den\u00fd form\u00e1t rozvahy nebo v\u00fdkazu zisku a ztr\u00e1ty a podat zpr\u00e1vu o p\u0159\u00edjmech.<\/p>\n\n\n\n<p>Nav\u00edc, i kdy\u017e na v\u00e1s v\u00fd\u0161e uveden\u00e9 neplat\u00ed, pokud se p\u0159i kontrole \u00fa\u010detn\u00edch knih b\u011bhem inspekce zdravotnick\u00e9ho \u00fa\u0159adu nebo p\u0159i individu\u00e1ln\u00edm veden\u00ed najdou stopy plateb na webov\u00e9 str\u00e1nky s recenzemi odpov\u00eddaj\u00edc\u00edmi p\u0159\u00edjm\u016fm, m\u016f\u017ee doj\u00edt k n\u011bjak\u00e9mu dal\u0161\u00edmu vy\u0161et\u0159ov\u00e1n\u00ed.<br><\/p>\n\n\n\n<p>Jin\u00fdmi slovy, je t\u0159eba si uv\u011bdomit, \u017ee \u010dinnost platby odm\u011bny za recenze na webov\u00fdch str\u00e1nk\u00e1ch s recenzemi na kr\u00e1su m\u016f\u017ee b\u00fdt \u010dinnost\u00ed, kter\u00e1 m\u00e1 plnou mo\u017enost b\u00fdt v rozporu se z\u00e1konem o zdravotnictv\u00ed, jak pro zdravotnick\u00e1 za\u0159\u00edzen\u00ed, tak pro n\u011b.<\/p>\n\n\n\n<p>Pokud shrneme obsah a\u017e do t\u00e9to chv\u00edle, dostaneme n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Fotografie a recenze na webov\u00fdch str\u00e1nk\u00e1ch s recenzemi na kr\u00e1su maj\u00ed vysokou pravd\u011bpodobnost, \u017ee budou v rozporu s pokyny pro reklamu na zdravotnictv\u00ed<\/li>\n\n\n\n<li>\u010cinnost nemocnic, kter\u00e1 nech\u00e1v\u00e1 napsat recenze jako protihodnotu za odm\u011bnu, m\u016f\u017ee tak\u00e9 spadat pod &#8220;\u010dinnost generuj\u00edc\u00ed p\u0159\u00edjmy&#8221;, kter\u00e1 je zak\u00e1z\u00e1na z\u00e1konem o zdravotnictv\u00ed<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Srovnani_webovych_stranek_v_oblasti_zdravotnictvi\"><\/span>Srovn\u00e1n\u00ed webov\u00fdch str\u00e1nek v oblasti zdravotnictv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zde porovn\u00e1me webov\u00e9 str\u00e1nky v oblasti zdravotnictv\u00ed. V sou\u010dasn\u00e9 dob\u011b existuj\u00ed webov\u00e9 str\u00e1nky v oblasti zdravotnictv\u00ed, kter\u00e9 funguj\u00ed na z\u00e1klad\u011b syst\u00e9mu, kde z\u00edsk\u00e1vaj\u00ed odm\u011bnu od zdravotnick\u00fdch za\u0159\u00edzen\u00ed pod n\u00e1zvem poplatky za pou\u017eit\u00ed syst\u00e9mu atd. Jsou to n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>&#8220;Dentry&#8221; (<a href=\"https:\/\/dentry.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/dentry.jp\/[ja]<\/a>)<\/li>\n\n\n\n<li>&#8220;EPARK Clinic &amp; Hospital&#8221; (<a href=\"https:\/\/fdoc.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/fdoc.jp\/[ja]<\/a>)<\/li>\n\n\n\n<li>&#8220;EPARK Dental&#8221; (<a href=\"https:\/\/haisha-yoyaku.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/haisha-yoyaku.jp\/[ja]<\/a>)<\/li>\n\n\n\n<li>&#8220;Reservation Premium&#8221; (<a href=\"https:\/\/www.nhosa.com\/product\/yoyaku\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.nhosa.com\/product\/yoyaku\/[ja]<\/a>)<\/li>\n\n\n\n<li>&#8220;Dental Reservation &amp; Schedule Management System PROGRAM\u03b1&#8221; (<a href=\"http:\/\/www.media-inc.co.jp\/product\/pga\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.media-inc.co.jp\/product\/pga\/[ja]<\/a>)<\/li>\n\n\n\n<li>&#8220;Genie&#8221; (<a href=\"https:\/\/genie-dc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/genie-dc.com\/[ja]<\/a>)<\/li>\n\n\n\n<li>&#8220;Medimo&#8221; (<a href=\"http:\/\/\u30e1\u30c7\u30a3\u30e2.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/\u30e1\u30c7\u30a3\u30e2.com\/[ja]<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>\u203b &#8220;Medimo&#8221; je recenzn\u00ed str\u00e1nka, zat\u00edmco ostatn\u00ed jsou str\u00e1nky pro spr\u00e1vu rezervac\u00ed.<\/p>\n\n\n\n<p>Z v\u00fd\u0161e uveden\u00fdch &#8220;Dentry&#8221; m\u00e1 r\u016fzn\u00e9 poplatky za pou\u017eit\u00ed syst\u00e9mu v z\u00e1vislosti na pl\u00e1nu, kter\u00fd pou\u017e\u00edv\u00e1te. &#8220;EPARK Clinic &amp; Hospital&#8221;, &#8220;EPARK Dental&#8221; a ostatn\u00ed v\u00fd\u0161e uveden\u00e9 str\u00e1nky nezve\u0159ej\u0148uj\u00ed informace na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, ale zd\u00e1 se, \u017ee odm\u011bna je spojena s po\u010dtem rezervac\u00ed.<\/p>\n\n\n\n<p>V druh\u00e9m p\u0159\u00edpad\u011b to m\u016f\u017ee vypadat jako v\u00fdkonnostn\u00ed model, ale povaha odm\u011bny je &#8220;poplatek za p\u0159ijet\u00ed rezervace&#8221;, co\u017e je n\u00e1hrada za zastupov\u00e1n\u00ed. T\u00edm, \u017ee se jako z\u00e1klad pou\u017e\u00edv\u00e1 po\u010det pracovn\u00edch \u00fakon\u016f, nikoli p\u0159\u00edjmy (poplatky), se zd\u00e1, \u017ee je zaji\u0161t\u011bna z\u00e1konnost. Bez ohledu na v\u00fd\u0161i p\u0159\u00edjm\u016f nemocnice, pokud je provedeno mnoho rezervac\u00ed prost\u0159ednictv\u00edm str\u00e1nky, odm\u011bna se zv\u00fd\u0161\u00ed, a naopak, pokud je po\u010det rezervac\u00ed n\u00edzk\u00fd, odm\u011bna se sn\u00ed\u017e\u00ed. Takov\u00fd syst\u00e9m by m\u011bl oslabit vztah s p\u0159\u00edjmy nemocnice, tak\u017ee se nezd\u00e1, \u017ee by se jednalo o v\u00fdkonnostn\u00ed model.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Je_nezakonne_prijimat_odmenu_za_recenze_od_zdravotnickych_zarizeni\"><\/span>Je nez\u00e1konn\u00e9 p\u0159ij\u00edmat odm\u011bnu za recenze od zdravotnick\u00fdch za\u0159\u00edzen\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/07\/medical-institution-reward-law4.jpg\" alt=\"\" class=\"wp-image-14442\" \/><\/figure>\n\n\n\n<p>Pokud se pod\u00edv\u00e1me na p\u0159\u00edklad v\u00fd\u0161e uveden\u00e9ho webu zdravotnick\u00e9ho za\u0159\u00edzen\u00ed, v p\u0159\u00edpad\u011b recenzn\u00edch str\u00e1nek by mohlo b\u00fdt mo\u017en\u00e9, \u017ee pokud by se obsah smlouvy zm\u011bnil podle po\u010dtu pacient\u016f, kte\u0159\u00ed \u0159ekli nap\u0159\u00edklad &#8220;Rezervoval jsem si po p\u0159e\u010dten\u00ed recenz\u00ed na str\u00e1nce&#8221;, mohla by se povaha odm\u011bny st\u00e1t protihodnotou za konkr\u00e9tn\u00ed \u00fakol publikov\u00e1n\u00ed recenz\u00ed na str\u00e1nce a mo\u017en\u00e1 by se tak dalo vyhnout hodnocen\u00ed jako v\u00fdkonnostn\u00edho typu. Av\u0161ak v tomto p\u0159\u00edpad\u011b, proto\u017ee obsah pr\u00e1ce se st\u00e1v\u00e1 publikov\u00e1n\u00edm recenz\u00ed na pokyn zdravotnick\u00e9ho za\u0159\u00edzen\u00ed, \u010del\u00edme probl\u00e9mu, \u017ee recenze mohou b\u00fdt pova\u017eov\u00e1ny za reklamu, jak jsme ji\u017e uvedli v r\u00e1mci Japonsk\u00fdch sm\u011brnic pro l\u00e9ka\u0159skou reklamu.<\/p>\n\n\n\n<p>Definice reklamy podle Japonsk\u00fdch sm\u011brnic pro l\u00e9ka\u0159skou reklamu je n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Existuje z\u00e1m\u011br p\u0159il\u00e1kat pacienty k n\u00e1v\u0161t\u011bv\u011b (p\u0159ita\u017elivost)<\/li>\n\n\n\n<li>Jm\u00e9no nebo n\u00e1zev poskytovatele l\u00e9ka\u0159sk\u00fdch nebo zubn\u00edch slu\u017eeb nebo n\u00e1zev nemocnice nebo ordinace je specifick\u00fd (specifi\u010dnost)<\/li>\n<\/ul>\n\n\n\n<p>Pokud zdravotnick\u00e9 za\u0159\u00edzen\u00ed ur\u010duje obsah pr\u00e1ce, je pravd\u011bpodobn\u00e9, \u017ee spln\u00ed v\u00fd\u0161e uveden\u00e9 body a bude pova\u017eov\u00e1no za reklamu. Jak jsme ji\u017e vysv\u011btlili, pokud je pova\u017eov\u00e1no za reklamu podle Japonsk\u00fdch sm\u011brnic pro l\u00e9ka\u0159skou reklamu, publikov\u00e1n\u00ed recenz\u00ed za pen\u011b\u017en\u00ed odm\u011bnu je zak\u00e1z\u00e1no, co\u017e znamen\u00e1, \u017ee je velmi pravd\u011bpodobn\u00e9, \u017ee dojde k poru\u0161en\u00ed sm\u011brnic.<\/p>\n\n\n\n<p>Jin\u00fdmi slovy, jak v p\u0159\u00edpad\u011b v\u00fdkonnostn\u00edho typu, tak v p\u0159\u00edpad\u011b zm\u011bny odm\u011bny podle obsahu smlouvy, je pr\u00e1vn\u00ed riziko v obou p\u0159\u00edpadech vysok\u00e9.<br><\/p>\n\n\n\n<p>Vzhledem k t\u011bmto okolnostem by bylo dobr\u00e9 se nejprve anonymn\u011b obr\u00e1tit na zdravotnick\u00fd \u00fa\u0159ad a zjistit, zda je to pova\u017eov\u00e1no za probl\u00e9m. I kdy\u017e je recenzn\u00ed str\u00e1nka prost\u0159edn\u00edkem, nen\u00ed podstatn\u00fd rozd\u00edl mezi t\u00edm, \u017ee zdravotnick\u00e9 za\u0159\u00edzen\u00ed plat\u00ed recenzentovi odm\u011bnu za recenzi. Pokud vezmeme v \u00favahu, \u017ee podle \u010dl\u00e1nku 54 Japonsk\u00e9ho z\u00e1kona o zdravotnictv\u00ed je zdravotnick\u00fdm za\u0159\u00edzen\u00edm zak\u00e1z\u00e1no z\u00edsk\u00e1vat p\u0159\u00edjmy mimo sv\u00e9 hlavn\u00ed \u010dinnosti, s v\u00fdjimkou omezen\u00fdch p\u0159\u00edpad\u016f, je to skute\u010dn\u011b velmi \u0161ed\u00e1 oblast. Pokud chcete minimalizovat rizika spojen\u00e1 s provozem str\u00e1nky, konzultace s p\u0159\u00edslu\u0161n\u00fdm org\u00e1nem p\u0159edem by byla jistou volbou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V r\u00e1mci provozov\u00e1n\u00ed webov\u00fdch str\u00e1nek s recenzemi v oblasti kr\u00e1sy jsme se zam\u011b\u0159ili na pr\u00e1vn\u00ed rizika spojen\u00e1 s p\u0159ij\u00edm\u00e1n\u00edm odm\u011bn od zdravotnick\u00fdch za\u0159\u00edzen\u00ed za recenze.<\/p>\n\n\n\n<p>Prvn\u00edm bodem sporu je, zda recenze a fotografie poru\u0161uj\u00ed z\u00e1kazn\u00edky pravidla pro reklamu na zdravotnick\u00e9 slu\u017eby. Nav\u00edc, i ze strany nemocnic m\u016f\u017ee b\u00fdt platba odm\u011bny za recenzi regulov\u00e1na Japonsk\u00fdm z\u00e1konem o zdravotnictv\u00ed.<\/p>\n\n\n\n<p>D\u016fle\u017eit\u00fdm bodem je, zda je odm\u011bna v\u00e1z\u00e1na na v\u00fdkonnost, co\u017e je velmi obt\u00ed\u017en\u00e9 rozhodnout. Doporu\u010dujeme se p\u0159edem poradit s pr\u00e1vn\u00edkem, kter\u00fd m\u00e1 bohat\u00e9 odborn\u00e9 znalosti, m\u00edsto abyste se rozhodovali sami.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kosmetick\u00e9 str\u00e1nky s recenzemi, na kter\u00e9 pacienti, kte\u0159\u00ed podstoupili kosmetickou chirurgii, \u010dasto pos\u00edlaj\u00ed sv\u00e9 n\u00e1zory a hodnocen\u00ed. V posledn\u00ed dob\u011b se objevuje st\u00e1le v\u00edce takov\u00fdch str\u00e1nek s recenzemi,  [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61525"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61525"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61525\/revisions"}],"predecessor-version":[{"id":63643,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61525\/revisions\/63643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63642"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}