{"id":61526,"date":"2023-12-08T20:25:36","date_gmt":"2023-12-08T11:25:36","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61526"},"modified":"2024-03-28T11:54:38","modified_gmt":"2024-03-28T02:54:38","slug":"cosmetic-surgery-image-point","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/cosmetic-surgery-image-point","title":{"rendered":"Upozorn\u011bn\u00ed p\u0159i zve\u0159ej\u0148ov\u00e1n\u00ed recenz\u00ed pacient\u016f a srovn\u00e1vac\u00edch obr\u00e1zk\u016f p\u0159ed a po operaci na webov\u00fdch str\u00e1nk\u00e1ch s recenzemi kosmetick\u00e9 chirurgie"},"content":{"rendered":"\n<p>&#8220;Jak\u00e9 procedury jsou pot\u0159ebn\u00e9 pro dosa\u017een\u00ed ide\u00e1ln\u00ed tv\u00e1\u0159e?&#8221; &#8220;Chci zn\u00e1t zku\u0161enosti t\u011bch, kte\u0159\u00ed to pro\u0161li&#8221; &#8220;Chci se dozv\u011bd\u011bt o reputaci l\u00e9ka\u0159\u016f a klinik, kter\u00e9 m\u011b zaj\u00edmaj\u00ed&#8221; &#8211; to jsou ot\u00e1zky, kter\u00e9 \u017eeny uva\u017euj\u00edc\u00ed o kosmetick\u00e9 chirurgii \u010dasto kladou. Informace o klinik\u00e1ch, popisy operac\u00ed a fotografie p\u0159ed a po operaci jsou pro n\u011b velmi d\u016fle\u017eit\u00e9.<\/p>\n\n\n\n<p>Vzhledem k povaze kosmetick\u00e9 chirurgie je m\u00e1lo lid\u00ed, kte\u0159\u00ed by aktivn\u011b sd\u00edleli sv\u00e9 zku\u0161enosti na soci\u00e1ln\u00edch s\u00edt\u00edch. Pro ty, kte\u0159\u00ed zva\u017euj\u00ed podstoupen\u00ed kosmetick\u00e9 chirurgie, je t\u011b\u017ek\u00e9 z\u00edskat dostatek informac\u00ed p\u0159edem.<\/p>\n\n\n\n<p>Webov\u00e9 str\u00e1nky s recenzemi kosmetick\u00e9 chirurgie jsou u\u017eite\u010dn\u00e9 pro spln\u011bn\u00ed t\u011bchto pot\u0159eb, ale tak\u00e9 se objevuj\u00ed pr\u00e1vn\u00ed probl\u00e9my. Jedn\u00e1 se o ot\u00e1zku, zda je leg\u00e1ln\u00ed zve\u0159ej\u0148ovat recenze pacient\u016f a srovn\u00e1vac\u00ed obr\u00e1zky p\u0159ed a po operaci.<\/p>\n\n\n\n<p>Poj\u010fme se pod\u00edvat na legalitu a d\u016fle\u017eit\u00e9 body t\u011bchto aktivit.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/cosmetic-surgery-image-point\/#Co_je_to_recenzni_stranka_o_kosmetickych_operacich\" title=\"Co je to recenzn\u00ed str\u00e1nka o kosmetick\u00fdch operac\u00edch?\">Co je to recenzn\u00ed str\u00e1nka o kosmetick\u00fdch operac\u00edch?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/cosmetic-surgery-image-point\/#Typy_recenznich_stranek_o_kosmetickych_operacich\" title=\"Typy recenzn\u00edch str\u00e1nek o kosmetick\u00fdch operac\u00edch\">Typy recenzn\u00edch str\u00e1nek o kosmetick\u00fdch operac\u00edch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/cosmetic-surgery-image-point\/#Je_nezakonne_zverejnovani_recenzi_pacientu_a_obrazku_pred_a_po_operaci\" title=\"Je nez\u00e1konn\u00e9 zve\u0159ej\u0148ov\u00e1n\u00ed recenz\u00ed pacient\u016f a obr\u00e1zk\u016f p\u0159ed a po operaci?\">Je nez\u00e1konn\u00e9 zve\u0159ej\u0148ov\u00e1n\u00ed recenz\u00ed pacient\u016f a obr\u00e1zk\u016f p\u0159ed a po operaci?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/cosmetic-surgery-image-point\/#Konflikt_s_%E2%80%9Ckazdym%E2%80%9D_a_%E2%80%9Creklamou%E2%80%9D_v_pokynech_pro_reklamu_v_zdravotnictvi\" title=\"Konflikt s &#8220;ka\u017ed\u00fdm&#8221; a &#8220;reklamou&#8221; v pokynech pro reklamu v zdravotnictv\u00ed\">Konflikt s &#8220;ka\u017ed\u00fdm&#8221; a &#8220;reklamou&#8221; v pokynech pro reklamu v zdravotnictv\u00ed<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/cosmetic-surgery-image-point\/#Zakazove_ustanoveni_v_pokynech_pro_reklamu_v_zdravotnictvi\" title=\"Z\u00e1kazov\u00e9 ustanoven\u00ed v pokynech pro reklamu v zdravotnictv\u00ed\">Z\u00e1kazov\u00e9 ustanoven\u00ed v pokynech pro reklamu v zdravotnictv\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/cosmetic-surgery-image-point\/#Definice_%E2%80%9Creklamy%E2%80%9D_v_ramci_Smernice_pro_reklamu_v_zdravotnictvi\" title=\"Definice &#8220;reklamy&#8221; v r\u00e1mci Sm\u011brnice pro reklamu v zdravotnictv\u00ed\">Definice &#8220;reklamy&#8221; v r\u00e1mci Sm\u011brnice pro reklamu v zdravotnictv\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/cosmetic-surgery-image-point\/#Existence_nakladu_je_klicova\" title=\"Existence n\u00e1klad\u016f je kl\u00ed\u010dov\u00e1\">Existence n\u00e1klad\u016f je kl\u00ed\u010dov\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/cosmetic-surgery-image-point\/#Co_kdyz_naklady_hradi_stranka_s_recenzemi\" title=\"Co kdy\u017e n\u00e1klady hrad\u00ed str\u00e1nka s recenzemi?\">Co kdy\u017e n\u00e1klady hrad\u00ed str\u00e1nka s recenzemi?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/cosmetic-surgery-image-point\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_recenzni_stranka_o_kosmetickych_operacich\"><\/span>Co je to recenzn\u00ed str\u00e1nka o kosmetick\u00fdch operac\u00edch?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V posledn\u00edch letech se zvy\u0161uje po\u010det \u017een, kter\u00e9 zva\u017euj\u00ed plastickou chirurgii. O\u010dek\u00e1v\u00e1 se, \u017ee sv\u011btov\u00fd trh s kosmetickou chirurgi\u00ed poroste v letech 2017 (Heisei 29) &#8211; 2023 (Reiwa 5) pr\u016fm\u011brnou ro\u010dn\u00ed m\u00edrou 7,8 %. Vzhledem k tomuto rostouc\u00edmu z\u00e1jmu o kosmetickou chirurgii se st\u00e1vaj\u00ed st\u0159edem pozornosti recenzn\u00ed str\u00e1nky o kosmetick\u00fdch operac\u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Typy_recenznich_stranek_o_kosmetickych_operacich\"><\/span>Typy recenzn\u00edch str\u00e1nek o kosmetick\u00fdch operac\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Recenzn\u00ed str\u00e1nky o kosmetick\u00fdch operac\u00edch se konkr\u00e9tn\u011b d\u011bl\u00ed na n\u00e1sleduj\u00edc\u00ed typy:<\/p>\n\n\n\n<ul>\n<li>Meily (japonsk\u00fd Meily): D\u00edky p\u0159\u00edpad\u016fm z klinik a jedine\u010dn\u00fdm \u010dl\u00e1nk\u016fm redakce Meily se mohou c\u00edtit v bezpe\u010d\u00ed i za\u010d\u00e1te\u010dn\u00edci v oblasti kosmetick\u00e9 chirurgie nebo lid\u00e9 bez znalost\u00ed.<\/li>\n\n\n\n<li>Tribue (japonsk\u00fd Toriby\u016b): Recenzn\u00ed aplikace pro kosmetickou chirurgii a dermatologii. Aplikace podobn\u00e1 japonsk\u00e9mu Tabelogu pro kosmetick\u00e9 kliniky, kde lze porovn\u00e1vat kliniky a l\u00e9ka\u0159e podle ceny, m\u00edsta z\u00e1kroku, oblasti a spokojenosti.<\/li>\n\n\n\n<li>Kannam Onni (korejsk\u00fd Gangnam Unni): Korejsk\u00e1 recenzn\u00ed aplikace pro plastickou chirurgii. Krom\u011b recenz\u00ed od u\u017eivatel\u016f je charakteristick\u00e1 mo\u017enost\u00ed konzultace s klinikou pomoc\u00ed chatovac\u00ed funkce.<\/li>\n<\/ul>\n\n\n\n<p>I kdy\u017e si uv\u011bdomujete, \u017ee v\u00e1\u0161 p\u0159\u00edpad je odli\u0161n\u00fd, porovn\u00e1n\u00ed fotografi\u00ed p\u0159ed a po operaci a viditeln\u00e9 zm\u011bny mohou b\u00fdt rozhoduj\u00edc\u00edm faktorem p\u0159i v\u00fdb\u011bru kliniky. Tak\u00e9 recenze t\u00fdkaj\u00edc\u00ed se p\u0159\u00edstupu l\u00e9ka\u0159e a pou\u017e\u00edvan\u00fdch za\u0159\u00edzen\u00ed mohou b\u00fdt velmi u\u017eite\u010dn\u00e9.<\/p>\n\n\n\n<p>Av\u0161ak, na recenzn\u00edch str\u00e1nk\u00e1ch o kosmetick\u00fdch operac\u00edch m\u016f\u017ee b\u00fdt postup pacient\u016f, kte\u0159\u00ed zve\u0159ej\u0148uj\u00ed recenze a fotografie, v rozporu se z\u00e1konem. Tento bod podrobn\u011b vysv\u011btl\u00edme v n\u00e1sleduj\u00edc\u00ed kapitole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Je_nezakonne_zverejnovani_recenzi_pacientu_a_obrazku_pred_a_po_operaci\"><\/span>Je nez\u00e1konn\u00e9 zve\u0159ej\u0148ov\u00e1n\u00ed recenz\u00ed pacient\u016f a obr\u00e1zk\u016f p\u0159ed a po operaci?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/07\/cosmetic-surgery-image-point2.jpg\" alt=\"\" class=\"wp-image-14148\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konflikt_s_%E2%80%9Ckazdym%E2%80%9D_a_%E2%80%9Creklamou%E2%80%9D_v_pokynech_pro_reklamu_v_zdravotnictvi\"><\/span>Konflikt s &#8220;ka\u017ed\u00fdm&#8221; a &#8220;reklamou&#8221; v pokynech pro reklamu v zdravotnictv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1kon o zdravotnictv\u00ed reguluje reklamu v oblasti zdravotnictv\u00ed a konkr\u00e9tn\u00ed obsah regulace je stanoven v prov\u00e1d\u011bc\u00edch p\u0159edpisech a na\u0159\u00edzen\u00edch, kter\u00e9 byly p\u0159ijaty na z\u00e1klad\u011b delegovan\u00e9 pravomoci. Krom\u011b toho, obsah reklamy v zdravotnictv\u00ed stanoven\u00fd spr\u00e1vou je zobrazen tak\u00e9 v &#8220;Nov\u00fdch pokynech pro reklamu v zdravotnictv\u00ed&#8221; a &#8220;Ot\u00e1zk\u00e1ch a odpov\u011bd\u00edch t\u00fdkaj\u00edc\u00edch se pokyn\u016f pro reklamu v zdravotnictv\u00ed&#8221;, kter\u00e9 byly ozn\u00e1meny v roce 2018 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159).<\/p>\n\n\n\n<p>Co se t\u00fd\u010de c\u00edl\u016f pr\u00e1vn\u00edch p\u0159edpis\u016f t\u00fdkaj\u00edc\u00edch se reklamy v zdravotnictv\u00ed, \u010dl\u00e1nek 6, odstavec 5, bod 1 Z\u00e1kona o zdravotnictv\u00ed stanovuje n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Ka\u017ed\u00fd, kdo se zab\u00fdv\u00e1 l\u00e9ka\u0159skou prax\u00ed nebo zubn\u00ed l\u00e9ka\u0159skou prax\u00ed nebo nemocnic\u00ed nebo l\u00e9ka\u0159skou ordinac\u00ed, nesm\u00ed v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b pou\u017e\u00edvat fale\u0161nou reklamu jako prost\u0159edek k p\u0159il\u00e1k\u00e1n\u00ed pacient\u016f, a\u0165 u\u017e prost\u0159ednictv\u00edm dokument\u016f nebo jak\u00fdmkoli jin\u00fdm zp\u016fsobem (d\u00e1le jen &#8220;reklama&#8221; v tomto odd\u00edle).&#8221;<\/p>\n<cite><a href=\"https:\/\/elaws.e-gov.go.jp\/search\/elawsSearch\/elaws_search\/lsg0500\/detail?lawId=323AC0000000205_20181201_429AC0000000057&amp;openerCode=1\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/elaws.e-gov.go.jp\/search\/elawsSearch\/elaws_search\/lsg0500\/detail?lawId=323AC0000000205_20181201_429AC0000000057&amp;openerCode=1[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Vzhledem k tomu, \u017ee je stanoveno &#8220;ka\u017ed\u00fd&#8221;, regulace se nevztahuje pouze na zdravotnick\u00e1 za\u0159\u00edzen\u00ed. Regulace reklamy podle z\u00e1kona o zdravotnictv\u00ed se vztahuje tak\u00e9 na webov\u00e9 str\u00e1nky s recenzemi na kosmetick\u00e9 chirurgie, kter\u00e9 zve\u0159ej\u0148uj\u00ed reklamy na z\u00e1klad\u011b po\u017eadavk\u016f zdravotnick\u00fdch za\u0159\u00edzen\u00ed. Z tohoto d\u016fvodu by webov\u00e9 str\u00e1nky s recenzemi na kosmetick\u00e9 chirurgie, kter\u00e9 zve\u0159ej\u0148uj\u00ed reklamy zdravotnick\u00fdch za\u0159\u00edzen\u00ed, m\u011bly tak\u00e9 kontrolovat obsah reklam, kter\u00e9 zve\u0159ej\u0148uj\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakazove_ustanoveni_v_pokynech_pro_reklamu_v_zdravotnictvi\"><\/span>Z\u00e1kazov\u00e9 ustanoven\u00ed v pokynech pro reklamu v zdravotnictv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Pokyny pro reklamu v zdravotnictv\u00ed stanovuj\u00ed n\u00e1sleduj\u00edc\u00ed z\u00e1kazy v reklam\u011b:<\/p>\n\n\n\n<ul>\n<li>Nepravdiv\u00e1 reklama<\/li>\n\n\n\n<li>Porovn\u00e1vac\u00ed reklama<\/li>\n\n\n\n<li>P\u0159ehnan\u00e1 reklama<\/li>\n\n\n\n<li>Reklama obsahuj\u00edc\u00ed obsah, kter\u00fd je v rozporu s ve\u0159ejn\u00fdm po\u0159\u00e1dkem a mravnost\u00ed<\/li>\n\n\n\n<li>Reklama na z\u00e1klad\u011b subjektivn\u00edch n\u00e1zor\u016f nebo sly\u0161en\u00fdch zku\u0161enost\u00ed pacient\u016f t\u00fdkaj\u00edc\u00ed se obsahu nebo \u00fa\u010dink\u016f l\u00e9\u010dby, a reklama obsahuj\u00edc\u00ed fotografie p\u0159ed a po l\u00e9\u010db\u011b, kter\u00e9 by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed pacient\u016f<\/li>\n<\/ul>\n\n\n\n<p>Pokud nech\u00e1te str\u00e1nku, kter\u00e1 poru\u0161uje v\u00fd\u0161e uveden\u00e9 pokyny, bez dozoru, m\u016f\u017ee v\u00e1m dorazit upozorn\u011bn\u00ed na nutnost zlep\u0161en\u00ed od organizac\u00ed pov\u011b\u0159en\u00fdch Ministerstvem zdravotnictv\u00ed a soci\u00e1ln\u00edch v\u011bc\u00ed nebo od zdravotnick\u00fdch stanic. Pokud na to nereagujete a nech\u00e1te to tak, m\u016f\u017ee b\u00fdt postupn\u011b vyd\u00e1no administrativn\u00ed pokyn nebo p\u0159\u00edkaz k zastaven\u00ed, a pokud je to pova\u017eov\u00e1no za z\u00e1va\u017en\u00e9, m\u016f\u017eete b\u00fdt potrest\u00e1ni trestem odn\u011bt\u00ed svobody na dobu do \u0161esti m\u011bs\u00edc\u016f, pokutou do 30 000 jen\u016f, nebo zru\u0161en\u00edm povolen\u00ed k provozov\u00e1n\u00ed kliniky.<\/p>\n\n\n\n<p>&#8220;Reklama na z\u00e1klad\u011b subjektivn\u00edch n\u00e1zor\u016f nebo sly\u0161en\u00fdch zku\u0161enost\u00ed pacient\u016f t\u00fdkaj\u00edc\u00ed se obsahu nebo \u00fa\u010dink\u016f l\u00e9\u010dby&#8221; odpov\u00edd\u00e1 recenz\u00edm pacient\u016f, &#8220;reklama obsahuj\u00edc\u00ed fotografie p\u0159ed a po l\u00e9\u010db\u011b, kter\u00e9 by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed pacient\u016f&#8221; odpov\u00edd\u00e1 fotografi\u00edm pacient\u016f p\u0159ed a po operaci (tzv. fotografi\u00edm p\u0159ed a po).<\/p>\n\n\n\n<p>Recenze se samoz\u0159ejm\u011b li\u0161\u00ed podle stavu jednotliv\u00fdch pacient\u016f a tak\u00e9 obsah a \u00fa\u010dinky l\u00e9\u010dby se li\u0161\u00ed podle jednotlivc\u016f, tak\u017ee lze \u0159\u00edci, \u017ee &#8220;existuje riziko nespr\u00e1vn\u00e9ho pochopen\u00ed&#8221;.<\/p>\n\n\n\n<p>Abychom se vyhnuli t\u011bmto regulac\u00edm, je nutn\u00e9, aby recenze a fotografie nespadaly pod &#8220;reklamu&#8221; podle z\u00e1kona o zdravotnictv\u00ed. Ale jsou recenze a fotografie p\u0159ed a po operaci pova\u017eov\u00e1ny za &#8220;reklamu&#8221; podle pokyn\u016f pro reklamu v zdravotnictv\u00ed?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definice_%E2%80%9Creklamy%E2%80%9D_v_ramci_Smernice_pro_reklamu_v_zdravotnictvi\"><\/span>Definice &#8220;reklamy&#8221; v r\u00e1mci Sm\u011brnice pro reklamu v zdravotnictv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Podle Sm\u011brnice pro reklamu v zdravotnictv\u00ed se &#8220;reklamou&#8221; rozum\u00ed<\/p>\n\n\n\n<ul>\n<li>z\u00e1m\u011br p\u0159il\u00e1kat pacienty k n\u00e1v\u0161t\u011bv\u011b atd. (p\u0159ita\u017elivost)<\/li>\n\n\n\n<li>mo\u017enost identifikace jm\u00e9na nebo n\u00e1zvu poskytovatele l\u00e9ka\u0159sk\u00fdch nebo zubn\u00edch slu\u017eeb, nebo n\u00e1zvu nemocnice nebo l\u00e9ka\u0159sk\u00e9 ordinace (specifi\u010dnost)<\/li>\n<\/ul>\n\n\n\n<p>Je to p\u0159\u00edpad, kdy jsou spln\u011bny ob\u011b tyto po\u017eadavky.<\/p>\n\n\n\n<p>Vzhledem k povaze str\u00e1nek s recenzemi lze \u0159\u00edci, \u017ee je spln\u011bna specifi\u010dnost. Probl\u00e9m je p\u0159ita\u017elivost, ale v tomto ohledu Sm\u011brnice pro reklamu v zdravotnictv\u00ed uv\u00e1d\u00ed n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Co se t\u00fd\u010de zve\u0159ej\u0148ov\u00e1n\u00ed zku\u0161enost\u00ed na webov\u00fdch str\u00e1nk\u00e1ch provozovan\u00fdch jednotlivci, na osobn\u00edch str\u00e1nk\u00e1ch SNS a na takzvan\u00fdch str\u00e1nk\u00e1ch s recenzemi provozovan\u00fdch t\u0159et\u00edmi stranami, pokud nejsou zji\u0161t\u011bny \u017e\u00e1dn\u00e9 d\u016fkazy o p\u0159ita\u017elivosti, jako je po\u017eadavek na zve\u0159ejn\u011bn\u00ed v\u00fdhod, jako jsou n\u00e1klady na reklamu, kter\u00e9 zdravotnick\u00e9 za\u0159\u00edzen\u00ed poskytuje, nejedn\u00e1 se o reklamu.<\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/content\/000371812.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mhlw.go.jp\/content\/000371812.pdf[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Existence_nakladu_je_klicova\"><\/span>Existence n\u00e1klad\u016f je kl\u00ed\u010dov\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podle pokyn\u016f pro l\u00e9ka\u0159skou reklamu, zda recenze a fotografie z web\u016f s recenzemi kosmetick\u00fdch operac\u00ed odpov\u00eddaj\u00ed reklam\u011b v pokynech pro l\u00e9ka\u0159skou reklamu, z\u00e1le\u017e\u00ed na tom, zda &#8220;l\u00e9ka\u0159sk\u00e1 za\u0159\u00edzen\u00ed \u017e\u00e1daj\u00ed o publikaci t\u00edm, \u017ee poskytuj\u00ed v\u00fdhody, jako jsou n\u00e1klady na reklamu&#8221;.<\/p>\n\n\n\n<p>A tento bod je posuzov\u00e1n podle skute\u010dn\u00e9 situace. V p\u0159\u00edpad\u011b b\u011b\u017en\u00e9ho um\u00edst\u011bn\u00ed reklamy l\u00e9ka\u0159sk\u00e1 za\u0159\u00edzen\u00ed plat\u00ed web\u016fm s recenzemi reklamn\u00ed poplatek a pokra\u010duj\u00ed k publikaci. Pokud jsou na webu s recenzemi zve\u0159ejn\u011bny dobr\u00e9 recenze, m\u016f\u017ee to p\u0159il\u00e1kat z\u00e1kazn\u00edky, co\u017e m\u00e1 reklamn\u00ed efekt, a m\u011blo by b\u00fdt mnoho l\u00e9ka\u0159sk\u00fdch za\u0159\u00edzen\u00ed, kter\u00e9 by cht\u011bly publikovat.<\/p>\n\n\n\n<p>Na druhou stranu, weby s recenzemi tak\u00e9 plat\u00ed l\u00e9ka\u0159sk\u00fdm za\u0159\u00edzen\u00edm pen\u00edze, aby obohatily sv\u016fj obsah a po\u017e\u00e1daly o um\u00edst\u011bn\u00ed reklamy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_kdyz_naklady_hradi_stranka_s_recenzemi\"><\/span>Co kdy\u017e n\u00e1klady hrad\u00ed str\u00e1nka s recenzemi?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/07\/cosmetic-surgery-image-point3.jpg\" alt=\"\" class=\"wp-image-14150\" \/><\/figure>\n\n\n\n<p>Pokud str\u00e1nka s recenzemi hrad\u00ed n\u00e1klady a zve\u0159ej\u0148uje po\u017eadavky od zdravotnick\u00fdch za\u0159\u00edzen\u00ed, je velmi pravd\u011bpodobn\u00e9, \u017ee bude pova\u017eov\u00e1na za to, \u017ee str\u00e1nka s recenzemi po\u017eaduje zve\u0159ejn\u011bn\u00ed na z\u00e1klad\u011b hrazen\u00ed n\u00e1klad\u016f zdravotnick\u00fdm za\u0159\u00edzen\u00edm, i kdy\u017e \u010d\u00e1st odpov\u00eddaj\u00edc\u00ed t\u011bmto n\u00e1klad\u016fm p\u0159ij\u00edm\u00e1 od zdravotnick\u00e9ho za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<p>Takto, v p\u0159\u00edpad\u011b zve\u0159ej\u0148ov\u00e1n\u00ed recenz\u00ed na str\u00e1nk\u00e1ch s recenzemi na kosmetick\u00e9 chirurgii, pokud mezi zdravotnick\u00fdm za\u0159\u00edzen\u00edm a str\u00e1nkou s recenzemi dojde k platb\u011b pen\u011bz, fotografie a recenze se pova\u017euj\u00ed za reklamu podle Japonsk\u00fdch sm\u011brnic pro l\u00e9ka\u0159skou reklamu, a jejich zve\u0159ejn\u011bn\u00ed je poru\u0161en\u00edm t\u011bchto sm\u011brnic.<\/p>\n\n\n\n<p>Podrobn\u011bj\u0161\u00ed vysv\u011btlen\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f t\u00fdkaj\u00edc\u00edch se stealth marketingu v l\u00e9ka\u0159sk\u00e9m oboru najdete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/medical-stealth-marketing-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/medical-stealth-marketing-advertisement[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V d\u016fsledku rozmachu trhu s kosmetickou chirurgi\u00ed se zvy\u0161uje po\u010det u\u017eivatel\u016f webov\u00fdch str\u00e1nek s recenzemi na kosmetick\u00e9 operace. Na t\u011bchto str\u00e1nk\u00e1ch se shroma\u017e\u010fuj\u00ed recenze a fotografie od pacient\u016f, kte\u0159\u00ed nav\u0161t\u00edvili kliniku, ale takov\u00e9 p\u0159\u00edsp\u011bvky mohou b\u00fdt v rozporu s pokyny pro reklamu na zdravotn\u00ed p\u00e9\u010di a mohou tak\u00e9 poru\u0161ovat Japonsk\u00fd z\u00e1kon o zdravotn\u00ed p\u00e9\u010di.<\/p>\n\n\n\n<p>Pokyny pro reklamu na zdravotn\u00ed p\u00e9\u010di zakazuj\u00ed &#8220;reklamy na zku\u0161enosti t\u00fdkaj\u00edc\u00ed se obsahu nebo \u00fa\u010dink\u016f l\u00e9\u010dby zalo\u017een\u00e9 na subjektivn\u00edm n\u00e1zoru nebo sly\u0161en\u00ed pacient\u016f a reklamy na fotografie p\u0159ed a po l\u00e9\u010db\u011b, kter\u00e9 by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed pacient\u016f o obsahu nebo \u00fa\u010dinc\u00edch l\u00e9\u010dby&#8221;. Recenze a fotografie maj\u00ed vysokou pravd\u011bpodobnost, \u017ee se t\u011bchto p\u0159\u00edsp\u011bvk\u016f t\u00fdkaj\u00ed.<\/p>\n\n\n\n<p>Sporn\u00fdm bodem je, zda fotografie a recenze spadaj\u00ed pod &#8220;reklamu&#8221; podle Japonsk\u00e9ho z\u00e1kona o zdravotn\u00ed p\u00e9\u010di, ale kl\u00ed\u010dov\u00fdm bodem je, zda &#8220;zdravotnick\u00e9 za\u0159\u00edzen\u00ed po\u017e\u00e1dalo o um\u00edst\u011bn\u00ed, poskytuj\u00edc\u00ed v\u00fdhody, jako je n\u00e1klady na reklamu&#8221;.<\/p>\n\n\n\n<p>Je pravd\u011bpodobn\u00e9, \u017ee mnoho zdravotnick\u00fdch za\u0159\u00edzen\u00ed nese n\u00e1klady na reklamu, tak\u017ee je velmi pravd\u011bpodobn\u00e9, \u017ee fotografie a recenze spadaj\u00ed pod reklamu podle Japonsk\u00e9ho z\u00e1kona o zdravotn\u00ed p\u00e9\u010di.<\/p>\n\n\n\n<p>Pokud chcete sn\u00ed\u017eit riziko, \u017ee budete pova\u017eov\u00e1ni za neleg\u00e1ln\u00ed, je d\u016fle\u017eit\u00e9 sn\u00ed\u017eit vztah mezi pen\u011bzi, kter\u00e9 plat\u00ed zdravotnick\u00e9 za\u0159\u00edzen\u00ed, a pen\u011bzi, kter\u00e9 pacienti dost\u00e1vaj\u00ed. Pokud m\u00e1te obavy o pr\u00e1vn\u00ed rizika spojen\u00e1 s provozov\u00e1n\u00edm webov\u00fdch str\u00e1nek s recenzemi na kosmetick\u00e9 operace, doporu\u010dujeme se p\u0159edem poradit s pr\u00e1vn\u00edkem s bohat\u00fdmi odborn\u00fdmi znalostmi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Jak\u00e9 procedury jsou pot\u0159ebn\u00e9 pro dosa\u017een\u00ed ide\u00e1ln\u00ed tv\u00e1\u0159e?&#8221; &#8220;Chci zn\u00e1t zku\u0161enosti t\u011bch, kte\u0159\u00ed to pro\u0161li&#8221; &#8220;Chci se dozv\u011bd\u011bt o reputaci l\u00e9ka\u0159\u016f a klinik, kter\u00e9 m\u011b zaj\u00edmaj\u00ed&#038;#8 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61526"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61526"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61526\/revisions"}],"predecessor-version":[{"id":63641,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61526\/revisions\/63641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63640"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}