{"id":61543,"date":"2023-12-08T20:25:36","date_gmt":"2023-12-08T11:25:36","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61543"},"modified":"2024-03-28T10:16:32","modified_gmt":"2024-03-28T01:16:32","slug":"franchise-contract-point","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point","title":{"rendered":"Bod, kter\u00e9 by m\u011bli mana\u017ee\u0159i zn\u00e1t o smlouv\u011b o franchisingu"},"content":{"rendered":"\n<p>Kdy\u017e se \u0159ekne franchising, \u010dasto si vybav\u00edme velk\u00e9 \u0159et\u011bzce obchod\u016f jako jsou konven\u010dn\u00ed obchody nebo restaurace. Nicm\u00e9n\u011b, syst\u00e9m franchisingu m\u016f\u017ee b\u00fdt vyu\u017eit v jak\u00e9mkoli odv\u011btv\u00ed. Pro franchisovou centr\u00e1lu je mo\u017en\u00e9 se rychle a n\u00edzkon\u00e1kladov\u011b roz\u0161\u00ed\u0159it po cel\u00e9 zemi, co\u017e je v\u00fdhodn\u011bj\u0161\u00ed ne\u017e vlastn\u00ed expanze. Z tohoto d\u016fvodu se domn\u00edv\u00e1me, \u017ee existuj\u00ed p\u0159\u00edle\u017eitosti pro zv\u00e1\u017een\u00ed vyu\u017eit\u00ed franchisingu bez ohledu na odv\u011btv\u00ed.<\/p>\n\n\n\n<p>Nyn\u00ed vysv\u011btl\u00edme, co je franchisov\u00e1 smlouva a na co byste m\u011bli b\u00fdt p\u0159i kontrole franchisov\u00e9 smlouvy pozorn\u00ed.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Co_je_to_franchisingova_smlouva\" title=\"Co je to franchisingov\u00e1 smlouva\">Co je to franchisingov\u00e1 smlouva<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Pravni_povaha_franchisingove_smlouvy\" title=\" Pr\u00e1vn\u00ed povaha franchisingov\u00e9 smlouvy \"> Pr\u00e1vn\u00ed povaha franchisingov\u00e9 smlouvy <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Vyhody_a_nevyhody_franchisingu\" title=\" V\u00fdhody a nev\u00fdhody franchisingu \"> V\u00fdhody a nev\u00fdhody franchisingu <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Zakonne_informacni_dokumenty_o_franchisingove_smlouve\" title=\" Z\u00e1konn\u00e9 informa\u010dn\u00ed dokumenty o franchisingov\u00e9 smlouv\u011b \"> Z\u00e1konn\u00e9 informa\u010dn\u00ed dokumenty o franchisingov\u00e9 smlouv\u011b <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Kontrolni_body_franchisove_smlouvy\" title=\"Kontroln\u00ed body franchisov\u00e9 smlouvy\">Kontroln\u00ed body franchisov\u00e9 smlouvy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Dolozky_tykajici_se_licence_k_pouziti_obchodnich_znacek_a_know-how\" title=\"Dolo\u017eky t\u00fdkaj\u00edc\u00ed se licence k pou\u017eit\u00ed obchodn\u00edch zna\u010dek a know-how\">Dolo\u017eky t\u00fdkaj\u00edc\u00ed se licence k pou\u017eit\u00ed obchodn\u00edch zna\u010dek a know-how<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Ustanoveni_o_pokynech_pro_pobocky\" title=\"Ustanoven\u00ed o pokynech pro pobo\u010dky\">Ustanoven\u00ed o pokynech pro pobo\u010dky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Klauzule_o_zakazu_konkurence\" title=\" Klauzule o z\u00e1kazu konkurence \"> Klauzule o z\u00e1kazu konkurence <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Ustanoveni_o_royalty\" title=\"Ustanoven\u00ed o royalty\">Ustanoven\u00ed o royalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Ustanoveni_o_nahrade_skody\" title=\"Ustanoven\u00ed o n\u00e1hrad\u011b \u0161kody\">Ustanoven\u00ed o n\u00e1hrad\u011b \u0161kody<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/franchise-contract-point\/#Informace_o_tvorbe_a_revizi_smluv_nasi_kancelari\" title=\"Informace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed\">Informace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_franchisingova_smlouva\"><\/span>Co je to franchisingov\u00e1 smlouva<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravni_povaha_franchisingove_smlouvy\"><\/span> Pr\u00e1vn\u00ed povaha franchisingov\u00e9 smlouvy <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Franchisingov\u00e1 smlouva je dohoda, v r\u00e1mci kter\u00e9 franchisov\u00e1 centr\u00e1la poskytuje sv\u00fdm pobo\u010dk\u00e1m licenci na pou\u017e\u00edv\u00e1n\u00ed sv\u00e9 obchodn\u00ed zna\u010dky, zna\u010dky, obchodn\u00edho know-how atd., a jako protislu\u017ebu pobo\u010dky plat\u00ed franchisov\u00e9 centr\u00e1le m\u011bs\u00ed\u010dn\u00ed poplatky, tzv. royalty.<\/p>\n\n\n\n<p>Franchisingov\u00e1 smlouva je nejmenovanou smlouvou, kter\u00e1 nen\u00ed p\u0159\u00edmo upravena v ob\u010dansk\u00e9m z\u00e1kon\u00edku. Pr\u00e1vn\u00ed povaha franchisingov\u00e9 smlouvy spo\u010d\u00edv\u00e1 v tom, \u017ee franchisov\u00e1 centr\u00e1la poskytuje pobo\u010dk\u00e1m licenci na pou\u017e\u00edv\u00e1n\u00ed obchodn\u00ed zna\u010dky a obchodn\u00edho know-how, co\u017e m\u00e1 prvky n\u00e1jemn\u00ed smlouvy.<\/p>\n\n\n\n<p>Krom\u011b toho, pobo\u010dky jsou povinny prod\u00e1vat produkty nebo slu\u017eby ur\u010den\u00e9 franchisovou centr\u00e1lou a franchisov\u00e1 centr\u00e1la je povinna poskytnout pobo\u010dk\u00e1m pot\u0159ebn\u00e9 veden\u00ed a podporu v oblasti \u0159\u00edzen\u00ed, co\u017e m\u00e1 prvky smlouvy o zastoupen\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyhody_a_nevyhody_franchisingu\"><\/span> V\u00fdhody a nev\u00fdhody franchisingu <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Velk\u00e9 \u0159et\u011bzce jako konven\u010dn\u00ed obchody nebo rychl\u00e9 ob\u010derstven\u00ed aktivn\u011b vyu\u017e\u00edvaj\u00ed franchisingov\u00fd syst\u00e9m, ale teoreticky m\u016f\u017ee b\u00fdt franchising vyu\u017eit v jak\u00e9mkoli odv\u011btv\u00ed. Skute\u010dn\u011b, franchising je vyu\u017e\u00edv\u00e1n v r\u016fzn\u00fdch odv\u011btv\u00edch, jako jsou dou\u010dovac\u00ed kurzy, mas\u00e1\u017en\u00ed salony, soukrom\u00e9 zubn\u00ed praxe atd.<\/p>\n\n\n\n<p>Franchising se li\u0161\u00ed od p\u0159\u00edm\u00e9 expanze franchisov\u00e9 centr\u00e1ly t\u00edm, \u017ee je realizov\u00e1n na z\u00e1klad\u011b kapit\u00e1lu a odpov\u011bdnosti jin\u00e9ho podnikatelsk\u00e9ho subjektu, tedy pobo\u010dky. Pro franchisovou centr\u00e1lu je v\u00fdhodou, \u017ee m\u016f\u017ee rychle expandovat do v\u00edce obchod\u016f s ciz\u00edm kapit\u00e1lem. Na druh\u00e9 stran\u011b, pobo\u010dky mohou vyu\u017e\u00edvat hodnotu zna\u010dky, kterou franchisov\u00e1 centr\u00e1la vybudovala, co\u017e umo\u017e\u0148uje rozv\u00edjet podnik\u00e1n\u00ed s ni\u017e\u0161\u00edm rizikem ne\u017e p\u0159i zah\u00e1jen\u00ed podnik\u00e1n\u00ed od nuly.<\/p>\n\n\n\n<p>Na druh\u00e9 stran\u011b, franchising m\u00e1 tak\u00e9 sv\u00e9 nev\u00fdhody. Pro franchisovou centr\u00e1lu je rizikem, \u017ee pokud pobo\u010dka podnikne konkuren\u010dn\u00ed \u010dinnost nebo jedn\u00e1 v rozporu s centr\u00e1ln\u00ed politikou, m\u016f\u017ee doj\u00edt k po\u0161kozen\u00ed hodnoty zna\u010dky franchisingov\u00e9ho \u0159et\u011bzce. Aby se toto riziko minimalizovalo, je t\u0159eba ve franchisingov\u00e9 smlouv\u011b stanovit, \u017ee pobo\u010dka nebude podnikat \u010dinnosti, kter\u00e9 by mohly m\u00edt negativn\u00ed dopad na cel\u00fd franchisingov\u00fd \u0159et\u011bzec.<\/p>\n\n\n\n<p>Pro pobo\u010dky franchisingu m\u016f\u017ee b\u00fdt probl\u00e9mem, \u017ee p\u0159edpokl\u00e1dan\u00e9 tr\u017eby, kter\u00e9 franchisov\u00e1 centr\u00e1la p\u0159edlo\u017eila p\u0159ed uzav\u0159en\u00edm smlouvy, se mohou zna\u010dn\u011b li\u0161it od skute\u010dn\u00fdch v\u00fdsledk\u016f, nebo pokud se p\u0159ipoj\u00ed k nezn\u00e1m\u00e9mu franchisingu, m\u016f\u017ee se jednat o podvod s c\u00edlem z\u00edskat franchisingov\u00e9 poplatky. Proto je t\u0159eba, aby pobo\u010dka pe\u010dliv\u011b zv\u00e1\u017eila, zda se p\u0159ipojit k franchisingu ji\u017e v f\u00e1zi p\u0159\u00edpravy smlouvy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakonne_informacni_dokumenty_o_franchisingove_smlouve\"><\/span> Z\u00e1konn\u00e9 informa\u010dn\u00ed dokumenty o franchisingov\u00e9 smlouv\u011b <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Franchisov\u00e1 centr\u00e1la je povinna p\u0159edlo\u017eit z\u00e1konn\u00e9 informa\u010dn\u00ed dokumenty a vysv\u011btlit je pobo\u010dce p\u0159ed uzav\u0159en\u00edm smlouvy, jakmile je informov\u00e1na o z\u00e1m\u011bru pobo\u010dky p\u0159ipojit se, podle z\u00e1kona o podpo\u0159e maloobchodu a pohostinstv\u00ed. Nicm\u00e9n\u011b, povinnost p\u0159edlo\u017eit a vysv\u011btlit z\u00e1konn\u00e9 informa\u010dn\u00ed dokumenty se vztahuje pouze na franchising v maloobchod\u011b a pohostinstv\u00ed.<\/p>\n\n\n\n<p>Av\u0161ak, podle pokyn\u016f t\u00fdkaj\u00edc\u00edch se z\u00e1kona o omezen\u00ed monopolu, je \u017e\u00e1douc\u00ed, aby i v p\u0159\u00edpad\u011b franchisingu v jin\u00fdch ne\u017e maloobchodn\u00edch a pohostinsk\u00fdch slu\u017eb\u00e1ch byl poskytnut p\u0159ehled smlouvy prost\u0159ednictv\u00edm z\u00e1konn\u00fdch informa\u010dn\u00edch dokument\u016f. Proto v\u011bt\u0161ina franchisov\u00fdch center, bez ohledu na odv\u011btv\u00ed, p\u0159edkl\u00e1d\u00e1 z\u00e1konn\u00e9 informa\u010dn\u00ed dokumenty a vysv\u011btluje je pobo\u010dk\u00e1m, co\u017e je b\u011b\u017en\u00e1 praxe v praxi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kontrolni_body_franchisove_smlouvy\"><\/span>Kontroln\u00ed body franchisov\u00e9 smlouvy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/06\/franchise-contract-point-1.jpg\" alt=\"\" class=\"wp-image-12732\" \/><\/figure>\n\n\n\n<p>N\u00e1sledn\u011b vysv\u011btl\u00edme typick\u00e9 p\u0159\u00edklady klauzul\u00ed ve franchisov\u00e9 smlouv\u011b. V p\u0159\u00edkladech klauzul\u00ed &#8220;A&#8221; ozna\u010duje franchisov\u00e9ho partnera, &#8220;B&#8221; ozna\u010duje franchisov\u00e9 centr\u00e1ly. &#8220;C&#8221; pak ozna\u010duje z\u00e1stupce, pokud je franchisov\u00fd partner pr\u00e1vnickou osobou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dolozky_tykajici_se_licence_k_pouziti_obchodnich_znacek_a_know-how\"><\/span>Dolo\u017eky t\u00fdkaj\u00edc\u00ed se licence k pou\u017eit\u00ed obchodn\u00edch zna\u010dek a know-how<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Druh\u00e1 strana, od data proveden\u00ed, ud\u011bluje prvn\u00ed stran\u011b licenci k pou\u017eit\u00ed n\u00e1sleduj\u00edc\u00edch polo\u017eek souvisej\u00edc\u00edch s podnik\u00e1n\u00edm (d\u00e1le jen &#8220;toto podnik\u00e1n\u00ed&#8221;), kter\u00e9 druh\u00e1 strana prov\u00e1d\u011bla pod n\u00e1zvem &#8220;\u25cf\u25cf\u25cf\u25cf&#8221;.<br>(1) Obchodn\u00ed jm\u00e9no nebo obchodn\u00ed zna\u010dka (v\u010detn\u011b servisn\u00ed zna\u010dky)<br>(2) Obchodn\u00ed tajemstv\u00ed nebo know-how<\/p>\n\n\n\n<p>Licence k pou\u017eit\u00ed obchodn\u00edch zna\u010dek a know-how jsou z\u00e1kladem franchisov\u00e9 smlouvy. Je tedy d\u016fle\u017eit\u00e9 jasn\u011b definovat, co je p\u0159edm\u011btem licence.<\/p>\n\n\n\n<p>Jako franchisov\u00fd partner je d\u016fle\u017eit\u00e9 d\u016fkladn\u011b prov\u011b\u0159it, zda je obchodn\u00ed zna\u010dka, v\u010detn\u011b servisn\u00ed zna\u010dky, registrov\u00e1na u patentov\u00e9ho \u00fa\u0159adu, nap\u0159\u00edklad podle registra\u010dn\u00edho \u010d\u00edsla. To je d\u016fle\u017eit\u00e9, proto\u017ee pokud obchodn\u00ed zna\u010dka nen\u00ed registrov\u00e1na, m\u016f\u017ee ji jin\u00fd podnikatel bez opr\u00e1vn\u011bn\u00ed pou\u017e\u00edvat. Podrobn\u011bji o poru\u0161en\u00ed pr\u00e1v k obchodn\u00ed zna\u010dce se do\u010dtete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement[ja]<\/a><\/p>\n\n\n\n<p>Je tak\u00e9 d\u016fle\u017eit\u00e9 p\u0159ed uzav\u0159en\u00edm smlouvy d\u016fkladn\u011b sezn\u00e1mit s rozsahem obchodn\u00edch tajemstv\u00ed a know-how poskytovan\u00fdch franchisov\u00fdm \u0159editelstv\u00edm, proto\u017ee jejich rozsah m\u016f\u017ee b\u00fdt nejasn\u00fd. Pokud je rozsah poskytovan\u00e9ho know-how nejasn\u00fd, franchisov\u00e9 \u0159editelstv\u00ed m\u016f\u017ee \u010delit st\u00ed\u017enostem od franchisov\u00fdch partner\u016f, \u017ee nepln\u00ed sv\u00e9 povinnosti odpov\u00eddaj\u00edc\u00ed platb\u011b royalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_pokynech_pro_pobocky\"><\/span>Ustanoven\u00ed o pokynech pro pobo\u010dky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/06\/franchise-contract-point-3.jpg\" alt=\"\" class=\"wp-image-12734\" \/><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Bude se o\u010dek\u00e1vat, \u017ee Bude poskytovat A pokyny t\u00fdkaj\u00edc\u00ed se know-how souvisej\u00edc\u00edho s t\u00edmto podnikem podle p\u0159\u00edlohy a umo\u017en\u00ed A z\u00edskat toto know-how. Po datu proveden\u00ed bude B pokra\u010dovat v poskytov\u00e1n\u00ed vhodn\u00fdch pokyn\u016f v cel\u00e9m rozsahu jejich podnik\u00e1n\u00ed a spolupracovat na prosperit\u011b A.<\/p>\n\n\n\n<p>Ve franchisov\u00fdch smlouv\u00e1ch je obvykl\u00e9, \u017ee hlavn\u00ed kancel\u00e1\u0159 poskytuje sv\u00fdm pobo\u010dk\u00e1m pr\u016fb\u011b\u017en\u00e9 pokyny. Toto je velmi d\u016fle\u017eit\u00e1 polo\u017eka, kter\u00e1 zaji\u0161\u0165uje \u00fa\u010dinnost licence na pou\u017eit\u00ed know-how poskytnut\u00e9ho franchisovou hlavn\u00ed kancel\u00e1\u0159\u00ed, jak bylo vysv\u011btleno v\u00fd\u0161e.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de obsahu pokyn\u016f, m\u016f\u017ee to zahrnovat nap\u0159\u00edklad pravideln\u00e9 m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvy zam\u011bstnanc\u016f franchisov\u00e9 hlavn\u00ed kancel\u00e1\u0159e (supervizor\u016f) na pobo\u010dk\u00e1ch. Konkr\u00e9tn\u00ed obsah pokyn\u016f je oblast\u00ed, kde se \u010dasto vyskytuj\u00ed probl\u00e9my mezi pobo\u010dkou a franchisou, proto doporu\u010dujeme jasn\u011b stanovit tyto pokyny v p\u0159\u00edloze smlouvy nebo podobn\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klauzule_o_zakazu_konkurence\"><\/span> Klauzule o z\u00e1kazu konkurence <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Druh\u00e1 strana se zavazuje, \u017ee od data proveden\u00ed nebude bez p\u00edsemn\u00e9ho souhlasu prvn\u00ed strany p\u0159\u00edmo nebo nep\u0159\u00edmo prost\u0159ednictv\u00edm t\u0159et\u00ed strany jin\u00e9 ne\u017e prvn\u00ed strana provozovat podnik\u00e1n\u00ed t\u00fdkaj\u00edc\u00ed se t\u00e9to smlouvy nebo podobn\u00e9 podnik\u00e1n\u00ed (podnik\u00e1n\u00ed, kter\u00e9 konkuruje na trhu s t\u00edmto podnik\u00e1n\u00edm), pokud tato smlouva st\u00e1le plat\u00ed.<\/p>\n\n\n\n<p>Existuj\u00ed dv\u011b kategorie z\u00e1kazu konkurence: b\u011bhem doby trv\u00e1n\u00ed franchisov\u00e9 smlouvy a po jej\u00edm ukon\u010den\u00ed. P\u0159\u00edklad klauzule se t\u00fdk\u00e1 obdob\u00ed b\u011bhem doby trv\u00e1n\u00ed smlouvy.<\/p>\n\n\n\n<p>Z\u00e1kaz konkurence m\u00e1 za c\u00edl nejen udr\u017eet obchodn\u00ed oblast, ale tak\u00e9 chr\u00e1nit obchodn\u00ed tajemstv\u00ed, jako je know-how poskytovan\u00e9 franchisov\u00fdm \u0159editelstv\u00edm. Je obt\u00ed\u017en\u00e9 prok\u00e1zat, \u017ee franchisov\u00fd partner neopr\u00e1vn\u011bn\u011b vyu\u017eil obchodn\u00ed tajemstv\u00ed, i kdy\u017e se o to soudn\u011b \u017e\u00e1d\u00e1 o n\u00e1hradu \u0161kody.<\/p>\n\n\n\n<p>Proto se \u010dasto sna\u017e\u00edme chr\u00e1nit obchodn\u00ed tajemstv\u00ed nep\u0159\u00edmo t\u00edm, \u017ee zak\u00e1\u017eeme konkuren\u010dn\u00ed \u010dinnosti, kter\u00e9 \u010dasto vyu\u017e\u00edvaj\u00ed obchodn\u00ed tajemstv\u00ed. Podrobn\u011bji o dohod\u011b o zachov\u00e1n\u00ed tajemstv\u00ed se dozv\u00edte v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/checkpoints-nondisclosure-agreement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/checkpoints-nondisclosure-agreement[ja]<\/a><\/p>\n\n\n\n<p>Je t\u0159eba poznamenat, \u017ee z\u00e1kaz konkurence b\u011bhem doby trv\u00e1n\u00ed smlouvy \u010dasto nem\u00e1 geografick\u00e9 omezen\u00ed, jak je uvedeno v p\u0159\u00edkladu klauzule. Pokud v\u0161ak stanov\u00edte z\u00e1kaz konkurence po ukon\u010den\u00ed doby trv\u00e1n\u00ed smlouvy bez geografick\u00e9ho omezen\u00ed nebo omezen\u00ed doby, m\u016f\u017ee to p\u0159\u00edli\u0161 omezit svobodu podnik\u00e1n\u00ed franchisov\u00e9ho partnera a m\u016f\u017ee b\u00fdt neplatn\u00e9, tak\u017ee je t\u0159eba b\u00fdt opatrn\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_royalty\"><\/span>Ustanoven\u00ed o royalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Strana A se zavazuje, \u017ee Stran\u011b B zaplat\u00ed jako royalty \u010d\u00e1stku rovnaj\u00edc\u00ed se 20% z m\u011bs\u00ed\u010dn\u00edho obratu Strany A, kter\u00fd vznikl v d\u016fsledku prov\u00e1d\u011bn\u00ed \u25cf\u25cf\u25cf\u25cf (d\u00e1le jen &#8220;C\u00edl royalty \u25cf\u25cf&#8221;). Tato platba mus\u00ed b\u00fdt provedena do konce n\u00e1sleduj\u00edc\u00edho m\u011bs\u00edce.<br>(1) Poplatek za C\u00edl royalty \u25cf\u25cf<br>(2) \u010c\u00e1stka zaplacen\u00e1 za \u00fa\u010delem \u25cf\u25cf C\u00edle royalty \u25cf\u25cf<br>(3) N\u00e1klady na n\u00e1kup \u25cf\u25cf pot\u0159ebn\u00e9ho pro C\u00edl royalty \u25cf\u25cf<\/p>\n\n\n\n<p>Royalty jsou obvykle platby, kter\u00e9 franchisov\u00e9 jednotky plat\u00ed franchisov\u00e9 centr\u00e1le jako protihodnotu za licenci k pou\u017e\u00edv\u00e1n\u00ed obchodn\u00edch zna\u010dek, know-how atd.<\/p>\n\n\n\n<p>Metoda v\u00fdpo\u010dtu royalty se obvykle d\u011bl\u00ed na dv\u011b kategorie: pevn\u00fd procentu\u00e1ln\u00ed pod\u00edl z obratu, jak je uvedeno v p\u0159\u00edkladu v\u00fd\u0161e, nebo pevn\u00e1 m\u011bs\u00ed\u010dn\u00ed \u010d\u00e1stka bez ohledu na obrat. D\u016fle\u017eit\u00e9 je, aby byla metoda v\u00fdpo\u010dtu royalty jasn\u011b definov\u00e1na tak, aby nedo\u0161lo k \u017e\u00e1dn\u00fdm nejasnostem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustanoveni_o_nahrade_skody\"><\/span>Ustanoven\u00ed o n\u00e1hrad\u011b \u0161kody<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/06\/franchise-contract-point-2.jpg\" alt=\"\" class=\"wp-image-12733\" \/><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">1. Strana A nebo B m\u016f\u017ee po\u017eadovat n\u00e1hradu \u0161kody, pokud druh\u00e1 strana poru\u0161\u00ed sv\u00e9 povinnosti podle t\u00e9to smlouvy.<br>2. \u0160koda zp\u016fsoben\u00e1 stran\u011b A poru\u0161en\u00edm povinnost\u00ed strany B nebo C podle t\u00e9to smlouvy se p\u0159edpokl\u00e1d\u00e1, \u017ee nebude ni\u017e\u0161\u00ed ne\u017e royalty za obdob\u00ed jednoho m\u011bs\u00edce p\u0159ed poru\u0161en\u00edm povinnosti a\u017e do odstran\u011bn\u00ed poru\u0161en\u00ed povinnosti. Nav\u00edc, strana C zaru\u010duje spole\u010dn\u011b a nerozd\u011bliteln\u011b tuto povinnost k n\u00e1hrad\u011b \u0161kody do maxim\u00e1ln\u00ed \u010d\u00e1stky \u25cf\u25cf yen\u016f.<\/p>\n\n\n\n<p>Pokud jedna ze stran zp\u016fsob\u00ed \u0161kodu poru\u0161en\u00edm franchisov\u00e9 smlouvy, m\u016f\u017ee po\u017eadovat n\u00e1hradu \u0161kody. V p\u0159\u00edpad\u011b franchisov\u00fdch smluv je \u010dasto obt\u00ed\u017en\u00e9 prok\u00e1zat v\u00fd\u0161i \u0161kody, proto je \u010dast\u00e9 stanovit p\u0159edem v\u00fd\u0161i n\u00e1hrady \u0161kody (smluvn\u00ed pokuta), jak je uvedeno v prvn\u00edm odstavci.<\/p>\n\n\n\n<p>Pokud je stanovena p\u0159edem v\u00fd\u0161e n\u00e1hrady \u0161kody, p\u0159i po\u017eadavku na n\u00e1hradu \u0161kody za poru\u0161en\u00ed smlouvy sta\u010d\u00ed prok\u00e1zat pouze vznik \u0161kody a nen\u00ed t\u0159eba prokazovat obt\u00ed\u017en\u011b dosa\u017eitelnou v\u00fd\u0161i \u0161kody. Nicm\u00e9n\u011b, existuj\u00ed p\u0159\u00edpady, kdy soud sn\u00ed\u017eil p\u0159edem stanovenou \u010d\u00e1stku n\u00e1hrady \u0161kody, pokud byla ve srovn\u00e1n\u00ed s obvykle p\u0159edpokl\u00e1danou v\u00fd\u0161\u00ed \u0161kody p\u0159\u00edli\u0161 vysok\u00e1, tak\u017ee je t\u0159eba b\u00fdt opatrn\u00fd p\u0159i stanovov\u00e1n\u00ed \u010d\u00e1stky.<\/p>\n\n\n\n<p>Druh\u00fd odstavec se t\u00fdk\u00e1 ustanoven\u00ed o spole\u010dn\u00e9 a nerozd\u011bliteln\u00e9 z\u00e1ruce. V p\u0159\u00edpad\u011b dluhu za n\u00e1hradu \u0161kody zalo\u017een\u00e9ho na poru\u0161en\u00ed smlouvy, jako je uvedeno v p\u0159\u00edkladu, nen\u00ed \u010d\u00e1stka, kterou by m\u011bl spole\u010dn\u00fd a nerozd\u011bliteln\u00fd z\u00e1ruce platit, jednozna\u010dn\u011b stanovena v dob\u011b uzav\u0159en\u00ed smlouvy. Tento typ z\u00e1ruky pro nespecifick\u00e9 dluhy, kter\u00e9 mohou vzniknout v budoucnu z pr\u016fb\u011b\u017en\u00fdch transakc\u00ed, se naz\u00fdv\u00e1 z\u00e1kladn\u00ed z\u00e1ru\u010dn\u00ed smlouva.<\/p>\n\n\n\n<p>V dubnu 2020 (rok 2 Reiwa) byl novelizov\u00e1n ob\u010dansk\u00fd z\u00e1kon\u00edk a byly provedeny zm\u011bny t\u00fdkaj\u00edc\u00ed se z\u00e1kladn\u00edch z\u00e1ru\u010dn\u00edch smluv, kter\u00e9 nyn\u00ed vy\u017eaduj\u00ed jasn\u011b stanoven\u00ed maxim\u00e1ln\u00ed \u010d\u00e1stky (limit odpov\u011bdnosti) v dob\u011b uzav\u0159en\u00ed smlouvy. Spole\u010dn\u00e1 a nerozd\u011bliteln\u00e1 z\u00e1ruka bez stanoven\u00e9 maxim\u00e1ln\u00ed \u010d\u00e1stky bude v budoucnu neplatn\u00e1. Proto je t\u0159eba d\u00e1vat pozor na to, aby byla maxim\u00e1ln\u00ed \u010d\u00e1stka uvedena ve franchisov\u00e9 smlouv\u011b, jak je uvedeno v p\u0159\u00edkladu v\u00fd\u0161e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Franchisov\u00e1 smlouva je u\u017eite\u010dn\u00fdm syst\u00e9mem pro rozvoj podnik\u00e1n\u00ed. Nicm\u00e9n\u011b, proto\u017ee to nen\u00ed typick\u00e1 smlouva stanoven\u00e1 v ob\u010dansk\u00e9m z\u00e1kon\u00edku a podobn\u00fdch z\u00e1konech, je d\u016fle\u017eit\u00e9 podrobn\u011b stanovit pr\u00e1va a povinnosti obou stran &#8211; franchisora a franchisanta &#8211; ve franchisov\u00e9 smlouv\u011b. Pro spr\u00e1vn\u00e9 sestaven\u00ed franchisov\u00e9 smlouvy je nezbytn\u00e9 hlubok\u00e9 pochopen\u00ed samotn\u00e9ho franchisov\u00e9ho podnik\u00e1n\u00ed, proto doporu\u010dujeme konzultovat s odborn\u00edky, jako jsou pr\u00e1vn\u00edci, kte\u0159\u00ed jsou obezn\u00e1meni s podnik\u00e1n\u00edm, kter\u00e9 se bude \u0159e\u0161it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Informace_o_tvorbe_a_revizi_smluv_nasi_kancelari\"><\/span>Informace o tvorb\u011b a revizi smluv na\u0161\u00ed kancel\u00e1\u0159\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V pr\u00e1vn\u00ed kancel\u00e1\u0159i Monolis, kter\u00e1 se specializuje na IT, internet a obchod, poskytujeme na\u0161im klient\u016fm a poradensk\u00fdm spole\u010dnostem \u0161irokou \u0161k\u00e1lu slu\u017eeb, v\u010detn\u011b tvorby a revize r\u016fzn\u00fdch smluv, nejen franchisov\u00fdch smluv.<\/p>\n\n\n\n<p>Pokud m\u00e1te z\u00e1jem, pod\u00edvejte se pros\u00edm na podrobnosti n\u00ed\u017ee.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/contractcreation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/contractcreation[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e se \u0159ekne franchising, \u010dasto si vybav\u00edme velk\u00e9 \u0159et\u011bzce obchod\u016f jako jsou konven\u010dn\u00ed obchody nebo restaurace. Nicm\u00e9n\u011b, syst\u00e9m franchisingu m\u016f\u017ee b\u00fdt vyu\u017eit v jak\u00e9mkoli odv\u011btv\u00ed. Pro franchisovou centr [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61543"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61543"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61543\/revisions"}],"predecessor-version":[{"id":63601,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61543\/revisions\/63601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63600"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}