{"id":61544,"date":"2023-12-08T20:25:36","date_gmt":"2023-12-08T11:25:36","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61544"},"modified":"2024-03-28T12:22:20","modified_gmt":"2024-03-28T03:22:20","slug":"google-yahoo-suggest","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest","title":{"rendered":"Vysv\u011btlen\u00ed p\u0159\u00ed\u010din a rizik ignorov\u00e1n\u00ed 'zne\u010di\u0161t\u011bn\u00ed n\u00e1vrh\u016f vyhled\u00e1v\u00e1n\u00ed' (Japanese 'Suggest Pollution')"},"content":{"rendered":"\n<p>Kdy\u017e do vyhled\u00e1vac\u00edho pole Google nebo Yahoo! JAPAN zad\u00e1te kl\u00ed\u010dov\u00e9 slovo, zobraz\u00ed se p\u0159edpov\u011bzen\u00e9 fr\u00e1ze souvisej\u00edc\u00ed s t\u00edmto slovem. Takov\u00e1 slova se naz\u00fdvaj\u00ed n\u00e1vrhov\u00e9 kl\u00ed\u010dov\u00e9 slova.<\/p>\n\n\n\n<p>Ale n\u011bkdy se mohou zobrazit negativn\u00ed slova bez d\u016fkazu, jako jsou:<\/p>\n\n\n\n<ul>\n<li>\u3007\u3007 \u010cern\u00e1 firma<\/li>\n\n\n\n<li>\u25b3\u25b3\u25b3 podez\u0159el\u00e9<\/li>\n\n\n\n<li>\u25a0\u25a0\u25a0 podvod<\/li>\n<\/ul>\n\n\n\n<p>Pokud se p\u0159i vyhled\u00e1v\u00e1n\u00ed va\u0161\u00ed firmy nebo podnik\u00e1n\u00ed zobraz\u00ed takov\u00e1 negativn\u00ed slova, podrobn\u011b vysv\u011btl\u00edme, co byste m\u011bli d\u011blat.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Co_je_to_znecisteni_navrhu\" title=\"Co je to zne\u010di\u0161t\u011bn\u00ed n\u00e1vrh\u016f\">Co je to zne\u010di\u0161t\u011bn\u00ed n\u00e1vrh\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Mechanismus_funkce_navrhu_a_priciny_jejiho_znecisteni\" title=\"Mechanismus funkce n\u00e1vrh\u016f a p\u0159\u00ed\u010diny jej\u00edho zne\u010di\u0161t\u011bn\u00ed\">Mechanismus funkce n\u00e1vrh\u016f a p\u0159\u00ed\u010diny jej\u00edho zne\u010di\u0161t\u011bn\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#%E2%91%A0_Mechanismus_funkce_navrhu_na_Google\" title=\"\u2460 Mechanismus funkce n\u00e1vrh\u016f na Google\">\u2460 Mechanismus funkce n\u00e1vrh\u016f na Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#%E2%91%A1_Mechanismus_funkce_navrhu_na_Yahoo_JAPAN\" title=\"\u2461 Mechanismus funkce n\u00e1vrh\u016f na Yahoo! JAPAN\">\u2461 Mechanismus funkce n\u00e1vrh\u016f na Yahoo! JAPAN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Priciny_znecisteni_funkce_navrhu\" title=\"P\u0159\u00ed\u010diny zne\u010di\u0161t\u011bn\u00ed funkce n\u00e1vrh\u016f\">P\u0159\u00ed\u010diny zne\u010di\u0161t\u011bn\u00ed funkce n\u00e1vrh\u016f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Rizika_ponechani_znecisteni_navrhy\" title=\"Rizika ponech\u00e1n\u00ed zne\u010di\u0161t\u011bn\u00ed n\u00e1vrhy\">Rizika ponech\u00e1n\u00ed zne\u010di\u0161t\u011bn\u00ed n\u00e1vrhy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Riziko_1_Obraz_znacky_firmy_se_zhorsuje\" title=\"Riziko 1. Obraz zna\u010dky firmy se zhor\u0161uje\">Riziko 1. Obraz zna\u010dky firmy se zhor\u0161uje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Riziko_2_Pocet_prihlasek_k_zamestnani_klesa\" title=\"Riziko 2. Po\u010det p\u0159ihl\u00e1\u0161ek k zam\u011bstn\u00e1n\u00ed kles\u00e1\">Riziko 2. Po\u010det p\u0159ihl\u00e1\u0161ek k zam\u011bstn\u00e1n\u00ed kles\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Riziko_3_Motivace_zamestnancu_klesa\" title=\"Riziko 3. Motivace zam\u011bstnanc\u016f kles\u00e1\">Riziko 3. Motivace zam\u011bstnanc\u016f kles\u00e1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Problemy_s_navrhy_na_znecisteni\" title=\"Probl\u00e9my s n\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed\">Probl\u00e9my s n\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Navrhy_na_znecisteni_se_tezko_odstranuji\" title=\"N\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed se t\u011b\u017eko odstra\u0148uj\u00ed\">N\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed se t\u011b\u017eko odstra\u0148uj\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Navrhy_na_znecisteni_mohou_byt_provedeny_i_jednotlivci\" title=\"N\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed mohou b\u00fdt provedeny i jednotlivci\">N\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed mohou b\u00fdt provedeny i jednotlivci<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Odstraneni_skodlivych_navrhu\" title=\"Odstran\u011bn\u00ed \u0161kodliv\u00fdch n\u00e1vrh\u016f\">Odstran\u011bn\u00ed \u0161kodliv\u00fdch n\u00e1vrh\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Politika_automatickeho_doplnovani_Google\" title=\"Politika automatick\u00e9ho dopl\u0148ov\u00e1n\u00ed Google\">Politika automatick\u00e9ho dopl\u0148ov\u00e1n\u00ed Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Zadost_o_odhaleni_informaci_o_odesilateli\" title=\"\u017d\u00e1dost o odhalen\u00ed informac\u00ed o odes\u00edlateli\">\u017d\u00e1dost o odhalen\u00ed informac\u00ed o odes\u00edlateli<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/internet\/google-yahoo-suggest\/#Shrnuti_Pokud_chcete_odstranit_navrhy_na_znecisteni_poradte_se_s_pravnikem\" title=\"Shrnut\u00ed: Pokud chcete odstranit n\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed, pora\u010fte se s pr\u00e1vn\u00edkem\">Shrnut\u00ed: Pokud chcete odstranit n\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed, pora\u010fte se s pr\u00e1vn\u00edkem<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_znecisteni_navrhu\"><\/span>Co je to zne\u010di\u0161t\u011bn\u00ed n\u00e1vrh\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/05\/shutterstock_1922178821.jpg\" alt=\"Co je to zne\u010di\u0161t\u011bn\u00ed n\u00e1vrh\u016f\" class=\"wp-image-44955\" \/><\/figure>\n\n\n\n<p>Funkce n\u00e1vrh\u016f sama o sob\u011b je pro u\u017eivatele u\u017eite\u010dn\u00e1, ale existuje tak\u00e9 riziko, \u017ee pokud se objev\u00ed negativn\u00ed slova, m\u016f\u017ee to v\u00e9st k poklesu image firmy.<\/p>\n\n\n\n<p>Jako v p\u0159\u00edkladu, \u010din z\u00e1m\u011brn\u00e9ho zobrazov\u00e1n\u00ed velk\u00e9ho mno\u017estv\u00ed \u0161kodliv\u00fdch kl\u00ed\u010dov\u00fdch slov v n\u00e1vrhov\u00e9m poli vyhled\u00e1va\u010de, nebo v\u00fdsledek tohoto \u010dinu, se naz\u00fdv\u00e1 zne\u010di\u0161t\u011bn\u00ed n\u00e1vrh\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mechanismus_funkce_navrhu_a_priciny_jejiho_znecisteni\"><\/span>Mechanismus funkce n\u00e1vrh\u016f a p\u0159\u00ed\u010diny jej\u00edho zne\u010di\u0161t\u011bn\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/05\/shutterstock_762813718.jpg\" alt=\"Mechanismus funkce n\u00e1vrh\u016f\" class=\"wp-image-44956\" \/><\/figure>\n\n\n\n<p>Abychom pochopili, pro\u010d doch\u00e1z\u00ed k zne\u010di\u0161t\u011bn\u00ed n\u00e1vrh\u016f, je t\u0159eba porozum\u011bt, jak\u00fdm algoritmem se \u0159\u00edd\u00ed zobrazov\u00e1n\u00ed n\u00e1vrh\u016f na Google a Yahoo! JAPAN.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A0_Mechanismus_funkce_navrhu_na_Google\"><\/span>\u2460 Mechanismus funkce n\u00e1vrh\u016f na Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uv\u00e1d\u00ed se, \u017ee zobrazov\u00e1n\u00ed funkce n\u00e1vrh\u016f na Google je zalo\u017eeno na n\u00e1sleduj\u00edc\u00edch dvou datech:<\/p>\n\n\n\n<ul>\n<li>Je kl\u00ed\u010dov\u00e9 slovo \u010dasto vyhled\u00e1v\u00e1no?<\/li>\n\n\n\n<li>Existuje mnoho str\u00e1nek obsahuj\u00edc\u00edch kl\u00ed\u010dov\u00e9 slovo?<\/li>\n<\/ul>\n\n\n\n<p>Podm\u00ednkou pro zobrazen\u00ed funkce n\u00e1vrh\u016f na Google je, \u017ee mnoho lid\u00ed vyhled\u00e1v\u00e1 a existuj\u00ed str\u00e1nky, kter\u00e9 to podporuj\u00ed.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud je ur\u010dit\u00e9 slovo nebo URL naps\u00e1no ve v\u00edce vl\u00e1knech na velk\u00fdch diskusn\u00edch f\u00f3rech jako je 5chan nebo Bakusai, po\u010det lid\u00ed, kte\u0159\u00ed vyhled\u00e1vaj\u00ed nebo klikaj\u00ed na odkaz na toto slovo, se zv\u00fd\u0161\u00ed sou\u010dasn\u011b. T\u00edm se spln\u00ed podm\u00ednky pro zobrazen\u00ed funkce n\u00e1vrh\u016f a slovo se za\u010dne zobrazovat prioritn\u011b ve funkci n\u00e1vrh\u016f. A pak se \u0161\u00ed\u0159\u00ed mechanismem, kdy lid\u00e9, kte\u0159\u00ed vid\u00ed prvn\u00ed n\u00e1vrh, op\u011bt vyhled\u00e1vaj\u00ed toto kl\u00ed\u010dov\u00e9 slovo&#8230;<\/p>\n\n\n\n<p>Krom\u011b v\u00fd\u0161e uveden\u00fdch dvou bod\u016f m\u00e1 funkce n\u00e1vrh\u016f na Google tak\u00e9 vlastnost, \u017ee v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed se m\u011bn\u00ed podle aktu\u00e1ln\u00ed polohy. Nap\u0159\u00edklad, pokud vyhled\u00e1te &#8220;kav\u00e1rna&#8221; na n\u00e1dra\u017e\u00ed v Tokiu a na n\u00e1dra\u017e\u00ed v Kj\u00f3tu, v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed budou zcela odli\u0161n\u00e9. Jin\u00fdmi slovy, str\u00e1nky souvisej\u00edc\u00ed s vyhled\u00e1vanou oblast\u00ed se zobrazuj\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Je to algoritmus pro zobrazen\u00ed str\u00e1nek, kter\u00e9 jsou pova\u017eov\u00e1ny za u\u017eite\u010dn\u00e9 pro \u00famysl u\u017eivatele vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%91%A1_Mechanismus_funkce_navrhu_na_Yahoo_JAPAN\"><\/span>\u2461 Mechanismus funkce n\u00e1vrh\u016f na Yahoo! JAPAN<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Funkce n\u00e1vrh\u016f na Yahoo! JAPAN je jednodu\u0161\u0161\u00ed ne\u017e na Google a jej\u00ed zobrazen\u00ed je zalo\u017eeno na objemu vyhled\u00e1v\u00e1n\u00ed, tak\u017ee<\/p>\n\n\n\n<ul>\n<li>Je kl\u00ed\u010dov\u00e9 slovo \u010dasto vyhled\u00e1v\u00e1no?<\/li>\n<\/ul>\n\n\n\n<p>jsou data, kter\u00e1 ovliv\u0148uj\u00ed zobrazen\u00ed. Jin\u00fdmi slovy, kl\u00ed\u010dov\u00e1 slova, kter\u00e1 se zobrazuj\u00ed ve funkci n\u00e1vrh\u016f na Yahoo! JAPAN, jsou ta, kter\u00e1 jsou nej\u010dast\u011bji vyhled\u00e1v\u00e1na.<\/p>\n\n\n\n<p>Ve funkci n\u00e1vrh\u016f na Yahoo! JAPAN se obsah rychle odr\u00e1\u017e\u00ed, tak\u017ee obsah, kter\u00fd se stal t\u00e9matem na Twitteru a podobn\u011b, nebo obsah, kter\u00fd byl velkolep\u011b zve\u0159ejn\u011bn v zpr\u00e1v\u00e1ch, se rychle odr\u00e1\u017e\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priciny_znecisteni_funkce_navrhu\"><\/span>P\u0159\u00ed\u010diny zne\u010di\u0161t\u011bn\u00ed funkce n\u00e1vrh\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jin\u00fdmi slovy, je mo\u017en\u00e9, \u017ee zne\u010di\u0161t\u011bn\u00ed funkce n\u00e1vrh\u016f nastane, kdy\u017e mnoho lid\u00ed \u010dasto vyhled\u00e1v\u00e1 &#8220;n\u00e1zev spole\u010dnosti + negativn\u00ed slovo&#8221;, jako je &#8220;\u25cf\u25cf podvod&#8221;.<\/p>\n\n\n\n<p>Tak\u017ee je mo\u017en\u00e9 zneu\u017e\u00edt specifikace vyhled\u00e1vac\u00edho stroje uveden\u00e9 v\u00fd\u0161e, naplnit pole n\u00e1vrh\u016f negativn\u00edmi slovy a \u00famysln\u011b zne\u010distit funkci n\u00e1vrh\u016f.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud opakovan\u011b vyhled\u00e1v\u00e1te negativn\u00ed slova, kter\u00e1 chcete zobrazit ve funkci n\u00e1vrh\u016f, ve v\u00edce vl\u00e1knech na diskusn\u00edm f\u00f3ru, \u0161\u00ed\u0159\u00edte odkazy na URL s negativn\u00edmi slovy na soci\u00e1ln\u00edch s\u00edt\u00edch, vytv\u00e1\u0159\u00edte velk\u00e9 mno\u017estv\u00ed negativn\u00edch webov\u00fdch str\u00e1nek zam\u011b\u0159en\u00fdch na konkr\u00e9tn\u00ed spole\u010dnosti nebo jednotlivce, atd., je mo\u017en\u00e9, \u017ee to vyvol\u00e1 zne\u010di\u0161t\u011bn\u00ed funkce n\u00e1vrh\u016f.<\/p>\n\n\n\n<p>V posledn\u00edch letech se po\u010det p\u0159\u00edpad\u016f zne\u010di\u0161t\u011bn\u00ed funkce n\u00e1vrh\u016f sni\u017euje s optimalizac\u00ed algoritmu vyhled\u00e1vac\u00edho stroje, ale nikdy se nedostane na nulu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rizika_ponechani_znecisteni_navrhy\"><\/span>Rizika ponech\u00e1n\u00ed zne\u010di\u0161t\u011bn\u00ed n\u00e1vrhy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/05\/shutterstock_345947564.jpg\" alt=\"Rizika ponech\u00e1n\u00ed zne\u010di\u0161t\u011bn\u00ed n\u00e1vrhy\" class=\"wp-image-44953\" \/><\/figure>\n\n\n\n<p>Pokud nech\u00e1te zne\u010di\u0161t\u011bn\u00ed n\u00e1vrhy bez dozoru,<\/p>\n\n\n\n<ul>\n<li>Obraz zna\u010dky firmy se zhor\u0161uje<\/li>\n\n\n\n<li>Po\u010det p\u0159ihl\u00e1\u0161ek k zam\u011bstn\u00e1n\u00ed kles\u00e1<\/li>\n\n\n\n<li>Motivace zam\u011bstnanc\u016f kles\u00e1<\/li>\n<\/ul>\n\n\n\n<p>Existuj\u00ed takov\u00e9 negativn\u00ed dopady na spole\u010dnost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riziko_1_Obraz_znacky_firmy_se_zhorsuje\"><\/span>Riziko 1. Obraz zna\u010dky firmy se zhor\u0161uje<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nap\u0159\u00edklad, co si mysl\u00edte, kdy\u017e z\u00e1kazn\u00edk hled\u00e1 v\u00e1\u0161 vlastn\u00ed produkt a vid\u00ed negativn\u00ed slova jako<\/p>\n\n\n\n<ul>\n<li>&#8220;\u3007\u3007 vadn\u00fd v\u00fdrobek&#8221;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>&#8220;\u3007\u3007 nehoda&#8221;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>&#8220;\u3007\u3007 nejhor\u0161\u00ed&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Je to tak, i kdy\u017e jsou tato slova bezd\u016fvodn\u00e1, dojem z produktu se zhor\u0161uje a z\u00e1kazn\u00edci, kte\u0159\u00ed m\u011bli z\u00e1jem o produkt, se mohou c\u00edtit nepohodln\u011b a p\u0159estat nakupovat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riziko_2_Pocet_prihlasek_k_zamestnani_klesa\"><\/span>Riziko 2. Po\u010det p\u0159ihl\u00e1\u0161ek k zam\u011bstn\u00e1n\u00ed kles\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nap\u0159\u00edklad, kdy\u017e hled\u00e1te na\u0161i kancel\u00e1\u0159 na Google, n\u00e1vrhy zahrnuj\u00ed<\/p>\n\n\n\n<ul>\n<li>Monolith pr\u00e1vn\u00ed kancel\u00e1\u0159 &#8211; hodnocen\u00ed<\/li>\n\n\n\n<li>Monolith pr\u00e1vn\u00ed kancel\u00e1\u0159 &#8211; ro\u010dn\u00ed plat<\/li>\n\n\n\n<li>Monolith pr\u00e1vn\u00ed kancel\u00e1\u0159 &#8211; n\u00e1bor<\/li>\n<\/ul>\n\n\n\n<p>Z toho je z\u0159ejm\u00e9, \u017ee v posledn\u00ed dob\u011b mnoho uchaze\u010d\u016f o zam\u011bstn\u00e1n\u00ed hled\u00e1 informace o firm\u00e1ch na internetu.<\/p>\n\n\n\n<p>Kdy\u017e provedete vyhled\u00e1v\u00e1n\u00ed a vid\u00edte \u0159adu negativn\u00edch slov, nen\u00ed m\u00e1lo uchaze\u010d\u016f, kte\u0159\u00ed by m\u011bli podez\u0159en\u00ed. Ob\u00e1v\u00e1me se, \u017ee zne\u010di\u0161t\u011bn\u00ed n\u00e1vrh\u016f m\u016f\u017ee omezit mo\u017enosti n\u00e1boru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Riziko_3_Motivace_zamestnancu_klesa\"><\/span>Riziko 3. Motivace zam\u011bstnanc\u016f kles\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zam\u011bstnanci tak\u00e9 mohou o\u010dek\u00e1vat pokles motivace a produktivity, pokud jsou jejich vlastn\u00ed produkty a slu\u017eby, na kter\u00fdch se pod\u00edlej\u00ed, vystaveny \u0161patn\u00e9 pov\u011bsti na soci\u00e1ln\u00edch s\u00edt\u00edch. Takov\u00fd vliv na vnit\u0159n\u00ed strukturu spole\u010dnosti je v\u00e1\u017en\u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problemy_s_navrhy_na_znecisteni\"><\/span>Probl\u00e9my s n\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/google-yahoo-suggest3.jpg\" alt=\"Probl\u00e9my s n\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed\" class=\"wp-image-16323\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Navrhy_na_znecisteni_se_tezko_odstranuji\"><\/span>N\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed se t\u011b\u017eko odstra\u0148uj\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Probl\u00e9mem n\u00e1vrh\u016f na zne\u010di\u0161t\u011bn\u00ed je, \u017ee jakmile jsou jednou zaregistrov\u00e1ny ve vyhled\u00e1va\u010di, je t\u011b\u017ek\u00e9 je odstranit.<\/p>\n\n\n\n<p>I n\u00e1vrhy bez d\u016fkaz\u016f, jakmile jsou zobrazeny, snadno p\u0159itahuj\u00ed pozornost, \u010d\u00edm\u017e jsou negativn\u011bj\u0161\u00ed, a jsou d\u00e1le vyhled\u00e1v\u00e1ny z \u010dist\u00e9 zv\u011bdavosti.<\/p>\n\n\n\n<p>Ne\u017e si toho v\u0161imnete, z\u00edskaj\u00ed pevn\u00e9 postaven\u00ed, jsou zobrazeny naho\u0159e a vytv\u00e1\u0159ej\u00ed \u0161patn\u00fd cyklus, kdy jsou neust\u00e1le zobrazov\u00e1ny jako slova s velmi silnou souvislost\u00ed s dan\u00fdm vyhled\u00e1vac\u00edm slovem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Navrhy_na_znecisteni_mohou_byt_provedeny_i_jednotlivci\"><\/span>N\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed mohou b\u00fdt provedeny i jednotlivci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Probl\u00e9mem je tak\u00e9 to, \u017ee jednotlivci mohou prov\u00e1d\u011bt akce zne\u010di\u0161\u0165ov\u00e1n\u00ed. Ve skute\u010dnosti jsou na internetu zve\u0159ejn\u011bny metody zne\u010di\u0161\u0165ov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov t\u00edm, \u017ee se vytv\u00e1\u0159\u00ed velk\u00e9 mno\u017estv\u00ed str\u00e1nek na diskusn\u00edch f\u00f3rech a v &#8220;Yahoo! V\u011bdomostn\u00ed koutek&#8221; pomoc\u00ed program\u016f, a je mo\u017en\u00e9 zakoupit n\u00e1stroje pro tento \u00fa\u010del.<\/p>\n\n\n\n<p>Opakovan\u00e9 p\u0159\u00edsp\u011bvky na diskusn\u00ed f\u00f3ra a p\u0159\u00edsp\u011bvky stejn\u00e9ho obsahu do v\u00edce vl\u00e1ken mohou b\u00fdt pova\u017eov\u00e1ny za &#8220;trolling&#8221; a mohou b\u00fdt odstran\u011bny, ale pokud je obsah upraven tak, aby odpov\u00eddal t\u00e9matu vl\u00e1kna, je mo\u017en\u00e9 prov\u00e9st velk\u00e9 mno\u017estv\u00ed p\u0159\u00edsp\u011bvk\u016f i jako jednotlivec.<\/p>\n\n\n\n<p>Jin\u00fdmi slovy, pokud m\u00e1te ur\u010dit\u00e9 znalosti o WEBu, je mo\u017en\u00e9 manipulovat s n\u00e1vrhy i jako jednotlivec.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odstraneni_skodlivych_navrhu\"><\/span>Odstran\u011bn\u00ed \u0161kodliv\u00fdch n\u00e1vrh\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/google-yahoo-suggest4.jpg\" alt=\"Nejvy\u0161\u0161\u00ed soud\" class=\"wp-image-16324\" \/><\/figure>\n\n\n\n<p>Nejvy\u0161\u0161\u00ed soud se v takzvan\u00e9m soudn\u00edm procesu o &#8220;pr\u00e1vu b\u00fdt zapomenut&#8221; vyj\u00e1d\u0159il k soci\u00e1ln\u00ed roli vyhled\u00e1va\u010d\u016f n\u00e1sledovn\u011b:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Poskytov\u00e1n\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed vyhled\u00e1vac\u00edmi slu\u017ebami podporuje ve\u0159ejnost v odes\u00edl\u00e1n\u00ed informac\u00ed na internetu a z\u00edsk\u00e1v\u00e1n\u00ed pot\u0159ebn\u00fdch informac\u00ed z obrovsk\u00e9ho mno\u017estv\u00ed informac\u00ed na internetu a hraje velkou roli jako z\u00e1kladna pro distribuci informac\u00ed na internetu v modern\u00ed spole\u010dnosti. A pokud je poskytov\u00e1n\u00ed konkr\u00e9tn\u00edch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed vyhled\u00e1vac\u00edmi slu\u017ebami pova\u017eov\u00e1no za nez\u00e1konn\u00e9 a je nutn\u00e9 je odstranit, lze \u0159\u00edci, \u017ee je to omezen\u00ed nejen konzistentn\u00edho vyjad\u0159ov\u00e1n\u00ed v souladu s v\u00fd\u0161e uvedenou politikou, ale tak\u00e9 omezen\u00ed v\u00fd\u0161e uveden\u00e9 role, kterou hraj\u00ed prost\u0159ednictv\u00edm poskytov\u00e1n\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<br><\/p>\n<cite>Verdikt Nejvy\u0161\u0161\u00edho soudu ze dne 31. ledna 2017 (Heisei 29)<\/cite><\/blockquote>\n\n\n\n<p>Vzhledem k takov\u00fdm precedens\u016fm, i kdy\u017e dojde k zjevn\u00e9mu zne\u010di\u0161t\u011bn\u00ed n\u00e1vrh\u016f, vyhled\u00e1va\u010de se \u010dasto necht\u011bj\u00ed pohnout k jeho odstran\u011bn\u00ed.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/delete-google-search\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/delete-google-search[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Politika_automatickeho_doplnovani_Google\"><\/span>Politika automatick\u00e9ho dopl\u0148ov\u00e1n\u00ed Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Av\u0161ak v p\u0159\u00edpad\u011b Google, v r\u00e1mci politiky automatick\u00e9ho dopl\u0148ov\u00e1n\u00ed, <br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Google se sna\u017e\u00ed zabr\u00e1nit zobrazov\u00e1n\u00ed nevhodn\u00fdch n\u00e1vrh\u016f vyhled\u00e1v\u00e1n\u00ed, ale nemus\u00ed to b\u00fdt v\u017edy mo\u017en\u00e9. Pokud se domn\u00edv\u00e1te, \u017ee zobrazen\u00fd n\u00e1vrh vyhled\u00e1v\u00e1n\u00ed poru\u0161uje n\u011bkterou z n\u00e1sleduj\u00edc\u00edch politik, zjist\u011bte, jak nahl\u00e1sit n\u00e1vrh vyhled\u00e1v\u00e1n\u00ed.<br><\/p>\n<cite>Citace: <a href=\"https:\/\/support.google.com\/websearch\/answer\/7368877?hl=cs\" target=\"_blank\" rel=\"noreferrer noopener\">Jak funguj\u00ed n\u00e1vrhy automatick\u00e9ho dopl\u0148ov\u00e1n\u00ed Google<\/a><\/cite><\/blockquote>\n\n\n\n<p>stanov\u00ed a jako konkr\u00e9tn\u00ed p\u0159\u00edklady poru\u0161en\u00ed uv\u00e1d\u00ed<\/p>\n\n\n\n<ul>\n<li>N\u00e1vrhy vyhled\u00e1v\u00e1n\u00ed s n\u00e1siln\u00fdm nebo krut\u00fdm obsahem<\/li>\n\n\n\n<li>N\u00e1vrhy vyhled\u00e1v\u00e1n\u00ed obsahuj\u00edc\u00ed explicitn\u00ed sexu\u00e1ln\u00ed v\u00fdrazy, vulg\u00e1rn\u00ed v\u00fdrazy, nebo obsah ur\u00e1\u017eej\u00edc\u00ed n\u00e1bo\u017eensk\u00e9 c\u00edt\u011bn\u00ed<\/li>\n\n\n\n<li>N\u00e1vrhy vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 podn\u011bcuj\u00ed, toleruj\u00ed nebo podporuj\u00ed nen\u00e1vist v\u016f\u010di ur\u010dit\u00e9 skupin\u011b<\/li>\n\n\n\n<li>Nevhodn\u00e9 a ur\u00e1\u017eliv\u00e9 n\u00e1vrhy vyhled\u00e1v\u00e1n\u00ed v\u016f\u010di ve\u0159ejn\u011b zn\u00e1m\u00fdm osobnostem<\/li>\n\n\n\n<li>Nebezpe\u010dn\u00e9 n\u00e1vrhy vyhled\u00e1v\u00e1n\u00ed<\/li>\n<\/ul>\n\n\n\n<p>a uv\u00e1d\u00ed, \u017ee je mo\u017en\u00e9 je odstranit pod\u00e1n\u00edm \u017e\u00e1dosti prost\u0159ednictv\u00edm formul\u00e1\u0159e pro odstran\u011bn\u00ed.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, kdy se firmy st\u00e1vaj\u00ed ob\u011bt\u00ed zne\u010di\u0161t\u011bn\u00ed n\u00e1vrh\u016f, Google uv\u00e1d\u00ed, \u017ee &#8220;m\u016f\u017ee odstranit obsah v souladu s po\u017eadavky, platn\u00fdmi z\u00e1kony nebo soudn\u00edmi p\u0159\u00edkazy&#8221;, a pokud jde o obsah, kter\u00fd m\u00e1 pr\u00e1vn\u00ed probl\u00e9my, jako je nap\u0159\u00edklad pomluva, je mo\u017en\u00e9 podat \u017e\u00e1dost o odstran\u011bn\u00ed stejn\u00fdm zp\u016fsobem.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/black-companies-dafamation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/black-companies-dafamation[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadost_o_odhaleni_informaci_o_odesilateli\"><\/span>\u017d\u00e1dost o odhalen\u00ed informac\u00ed o odes\u00edlateli<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je mo\u017en\u00e9 podat p\u0159edb\u011b\u017enou \u017e\u00e1dost o odstran\u011bn\u00ed \u010dl\u00e1nk\u016f na dan\u00e9m webu, kde do\u0161lo k negativn\u00edmu p\u0159\u00edsp\u011bvku, po\u017e\u00e1dat o odhalen\u00ed informac\u00ed o odes\u00edlateli, identifikovat autora p\u0159\u00edsp\u011bvku a po\u017eadovat od\u0161kodn\u011bn\u00ed za dan\u00fd akt.<\/p>\n\n\n\n<p>Nej\u00fa\u010dinn\u011bj\u0161\u00edm zp\u016fsobem jak se vypo\u0159\u00e1dat s naru\u0161en\u00edm n\u00e1vrhu je informovat Google nebo Yahoo! JAPAN o v\u00fdsledku soudn\u00edho \u0159\u00edzen\u00ed a podat \u017e\u00e1dost o odstran\u011bn\u00ed.<\/p>\n\n\n\n<p>Pokud soud uzn\u00e1 poru\u0161en\u00ed pr\u00e1v, Google i Yahoo! JAPAN reaguj\u00ed rychle. V p\u0159\u00edpad\u011b Yahoo! JAPAN to trv\u00e1 3 a\u017e 7 dn\u00ed a Google obvykle odstran\u00ed obsah b\u011bhem 1 a\u017e 2 m\u011bs\u00edc\u016f.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/disclosure-of-the-senders-information\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/disclosure-of-the-senders-information[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Pokud_chcete_odstranit_navrhy_na_znecisteni_poradte_se_s_pravnikem\"><\/span>Shrnut\u00ed: Pokud chcete odstranit n\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed, pora\u010fte se s pr\u00e1vn\u00edkem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zobrazen\u00ed \u0161kodliv\u00fdch n\u00e1vrh\u016f nebo souvisej\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov m\u016f\u017ee pro firmy p\u0159edstavovat nejen po\u0161kozen\u00ed reputace, ale tak\u00e9 existuje mo\u017enost, \u017ee jejich zam\u011bstnanci mohou utrp\u011bt \u0161kodu.<\/p>\n\n\n\n<p>Av\u0161ak \u0161kodliv\u00e9 informace se \u0161\u00ed\u0159\u00ed bez ohledu na jejich pravdivost a pokud je nech\u00e1te bez dozoru, \u00fapln\u00e9 odstran\u011bn\u00ed po\u0161kozen\u00ed reputace se stane obt\u00ed\u017en\u00fdm.<\/p>\n\n\n\n<p>Pokud jste byli po\u0161kozeni n\u00e1vrhy na zne\u010di\u0161t\u011bn\u00ed, m\u011bli byste co nejd\u0159\u00edve reagovat, nap\u0159\u00edklad \u017e\u00e1dost\u00ed o odstran\u011bn\u00ed, aby se minimalizovala \u0161koda. Pokud m\u00e1te probl\u00e9my s reputac\u00ed na internetu, nev\u00e1hejte se obr\u00e1tit na na\u0161i pr\u00e1vnickou kancel\u00e1\u0159 Monolis s bohat\u00fdmi zku\u0161enostmi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e do vyhled\u00e1vac\u00edho pole Google nebo Yahoo! JAPAN zad\u00e1te kl\u00ed\u010dov\u00e9 slovo, zobraz\u00ed se p\u0159edpov\u011bzen\u00e9 fr\u00e1ze souvisej\u00edc\u00ed s t\u00edmto slovem. Takov\u00e1 slova se naz\u00fdvaj\u00ed n\u00e1vrhov\u00e9 kl\u00ed\u010dov\u00e9 slova. Ale n\u011bkdy se mohou  [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61544"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61544"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61544\/revisions"}],"predecessor-version":[{"id":63649,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61544\/revisions\/63649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63648"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}