{"id":61561,"date":"2023-12-08T20:25:37","date_gmt":"2023-12-08T11:25:37","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61561"},"modified":"2024-03-29T18:01:55","modified_gmt":"2024-03-29T09:01:55","slug":"covid19-preventive-effect-important-point","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point","title":{"rendered":"Jak\u00e9 jsou kl\u00ed\u010dov\u00e9 body p\u0159i ozna\u010dov\u00e1n\u00ed v\u00fdrobk\u016f propaguj\u00edc\u00edch preventivn\u00ed \u00fa\u010dinky proti nov\u00e9mu koronaviru? Vysv\u011btlen\u00ed japonsk\u00e9ho 'Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a reklamn\u00edch d\u00e1rk\u016f"},"content":{"rendered":"\n<p>V dob\u011b pokra\u010duj\u00edc\u00ed pandemie nov\u00e9ho koronaviru se n\u00e1m \u010d\u00edm d\u00e1l \u010dast\u011bji dost\u00e1vaj\u00ed do o\u010d\u00ed produkty, kter\u00e9 propaguj\u00ed prevenci proti nov\u00e9mu koronaviru. Nap\u0159\u00edklad mnoho lid\u00ed mohlo vid\u011bt zdravotn\u00ed potraviny, gener\u00e1tory negativn\u00edch iont\u016f, dezinfek\u010dn\u00ed spreje nebo produkty pro dezinfekci prostoru v l\u00e9k\u00e1rn\u00e1ch nebo na internetu. Av\u0161ak v z\u00e1vislosti na obsahu ozna\u010den\u00ed m\u016f\u017ee b\u00fdt pot\u0159eba zlep\u0161en\u00ed po\u017eadovan\u00e9 Japonskou agenturou pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti, tak\u017ee je t\u0159eba b\u00fdt opatrn\u00fd. <\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku vysv\u011btl\u00edme, na co je t\u0159eba d\u00e1vat pozor p\u0159i ozna\u010dov\u00e1n\u00ed produkt\u016f, kter\u00e9 propaguj\u00ed preventivn\u00ed \u00fa\u010dinky proti nov\u00e9mu koronaviru.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point\/#Reakce_Uradu_pro_ochranu_spotrebitelu\" title=\"Reakce \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f\">Reakce \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point\/#O_zdravych_potravinach\" title=\"O zdrav\u00fdch potravin\u00e1ch\">O zdrav\u00fdch potravin\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point\/#O_zdravych_potravinach_generatorech_negativnich_iontu_dezinfekcnich_sprejich_atd\" title=\"O zdrav\u00fdch potravin\u00e1ch, gener\u00e1torech negativn\u00edch iont\u016f, dezinfek\u010dn\u00edch sprej\u00edch atd.\">O zdrav\u00fdch potravin\u00e1ch, gener\u00e1torech negativn\u00edch iont\u016f, dezinfek\u010dn\u00edch sprej\u00edch atd.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point\/#Zavadejici_prezentace_vyhodnosti_na_zaklade_japonskeho_zakona_o_oznacovani_vyhod_Zakon_o_prevenci_nespravedlivych_vyhod_a_zavadejicich_prezentaci\" title=\"Zav\u00e1d\u011bj\u00edc\u00ed prezentace v\u00fdhodnosti na z\u00e1klad\u011b japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed v\u00fdhod (Z\u00e1kon o prevenci nespravedliv\u00fdch v\u00fdhod a zav\u00e1d\u011bj\u00edc\u00edch prezentac\u00ed)\">Zav\u00e1d\u011bj\u00edc\u00ed prezentace v\u00fdhodnosti na z\u00e1klad\u011b japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed v\u00fdhod (Z\u00e1kon o prevenci nespravedliv\u00fdch v\u00fdhod a zav\u00e1d\u011bj\u00edc\u00edch prezentac\u00ed)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point\/#Konkretni_priklady_zavadejicich_prezentaci_vyhodnosti\" title=\"Konkr\u00e9tn\u00ed p\u0159\u00edklady zav\u00e1d\u011bj\u00edc\u00edch prezentac\u00ed v\u00fdhodnosti\">Konkr\u00e9tn\u00ed p\u0159\u00edklady zav\u00e1d\u011bj\u00edc\u00edch prezentac\u00ed v\u00fdhodnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point\/#Opatreni_proti_zavadejicim_prezentacim_vyhodnosti\" title=\"Opat\u0159en\u00ed proti zav\u00e1d\u011bj\u00edc\u00edm prezentac\u00edm v\u00fdhodnosti\">Opat\u0159en\u00ed proti zav\u00e1d\u011bj\u00edc\u00edm prezentac\u00edm v\u00fdhodnosti<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point\/#Nepravdive_a_nadsazene_tvrzeni_o_potravinach_na_zaklade_zakona_o_podpore_zdravi_Health_Promotion_Act\" title=\"Nepravdiv\u00e9 a nadsazen\u00e9 tvrzen\u00ed o potravin\u00e1ch na z\u00e1klad\u011b z\u00e1kona o podpo\u0159e zdrav\u00ed (Health Promotion Act)\">Nepravdiv\u00e9 a nadsazen\u00e9 tvrzen\u00ed o potravin\u00e1ch na z\u00e1klad\u011b z\u00e1kona o podpo\u0159e zdrav\u00ed (Health Promotion Act)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point\/#Konkretni_priklady_nepravdivych_a_nadsazenych_tvrzeni_o_potravinach\" title=\"Konkr\u00e9tn\u00ed p\u0159\u00edklady nepravdiv\u00fdch a nadsazen\u00fdch tvrzen\u00ed o potravin\u00e1ch\">Konkr\u00e9tn\u00ed p\u0159\u00edklady nepravdiv\u00fdch a nadsazen\u00fdch tvrzen\u00ed o potravin\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point\/#Opatreni_proti_nepravdivym_a_nadsazenym_tvrzenim_o_potravinach\" title=\"Opat\u0159en\u00ed proti nepravdiv\u00fdm a nadsazen\u00fdm tvrzen\u00edm o potravin\u00e1ch\">Opat\u0159en\u00ed proti nepravdiv\u00fdm a nadsazen\u00fdm tvrzen\u00edm o potravin\u00e1ch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/covid19-preventive-effect-important-point\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reakce_Uradu_pro_ochranu_spotrebitelu\"><\/span>Reakce \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00da\u0159ad pro ochranu spot\u0159ebitel\u016f prov\u00e1d\u00ed nal\u00e9hav\u00fd dohled nad produkty, kter\u00e9 tvrd\u00ed, \u017ee maj\u00ed preventivn\u00ed \u00fa\u010dinky proti nov\u00e9mu koronaviru. \u00da\u0159ad vyd\u00e1v\u00e1 v\u00fdzvy k vylep\u0161en\u00ed pro ozna\u010den\u00ed, kter\u00e1 se zdaj\u00ed b\u00fdt v rozporu s japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen a zdravotn\u00edm z\u00e1konem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_zdravych_potravinach\"><\/span>O zdrav\u00fdch potravin\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Spot\u0159ebitelsk\u00fd \u00fa\u0159ad v \u010dervnu 2021 (Japonsk\u00fd Spot\u0159ebitelsk\u00fd \u00fa\u0159ad) ozn\u00e1mil, \u017ee v internetov\u00e9 reklam\u011b na zdrav\u00e9 potraviny, kter\u00e9 tvrd\u00ed, \u017ee maj\u00ed preventivn\u00ed \u00fa\u010dinky proti nov\u00e9mu koronaviru, po\u017eadoval zlep\u0161en\u00ed v zobrazen\u00ed z hlediska z\u00e1kona o zobrazen\u00ed cen (z\u00e1m\u011brn\u00e9 zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed) a z\u00e1kona o zlep\u0161en\u00ed zdrav\u00ed (fale\u0161n\u00e9 a p\u0159ehnan\u00e9 zobrazen\u00ed potravin) a upozornil ve\u0159ejnost.<\/p>\n\n\n\n<p>Vzhledem k tomu, \u017ee nebylo prok\u00e1z\u00e1no, \u017ee konzumace konkr\u00e9tn\u00edch zdrav\u00fdch potravin m\u00e1 preventivn\u00ed \u00fa\u010dinky proti infekci nov\u00fdm koronavirem nebo z\u00e1va\u017en\u00fdm p\u0159\u00edpad\u016fm,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>je pova\u017eov\u00e1no za nedostate\u010dn\u00e9 z hlediska objektivity a racionality tvrzen\u00ed o preventivn\u00edch \u00fa\u010dinc\u00edch zdrav\u00fdch potravin proti nov\u00e9mu koronaviru v sou\u010dasn\u00e9 f\u00e1zi, a je velmi pravd\u011bpodobn\u00e9, \u017ee poru\u0161uje ustanoven\u00ed z\u00e1kona o zobrazen\u00ed cen (z\u00e1m\u011brn\u00e9 zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed) a z\u00e1kona o zlep\u0161en\u00ed zdrav\u00ed (fale\u0161n\u00e9 a p\u0159ehnan\u00e9 zobrazen\u00ed potravin), proto\u017ee m\u016f\u017ee v\u00fdrazn\u011b ovlivnit v\u00fdb\u011br produkt\u016f ve\u0159ejnosti<\/p>\n<\/blockquote>\n\n\n\n<p>to uv\u00e1d\u00ed.<\/p>\n\n\n\n<p>Zobrazen\u00e9 \u00fa\u010dinky zahrnovaly &#8220;Prevence korony vitam\u00ednem D, doporu\u010dujeme dopln\u011bk stravy XX!&#8221;, &#8220;Proti koron\u011b! \u010caj XX, sv\u011btov\u00fd v\u00fdzkumn\u00fd \u00fastav uznal, \u017ee &#8216;funguje proti nov\u00e9mu koronaviru'&#8221; atd. Je velmi pravd\u011bpodobn\u00e9, \u017ee tvrzen\u00ed jako &#8220;Prevence korony&#8221; nebo &#8220;Funguje proti nov\u00e9mu koronaviru&#8221; poru\u0161uj\u00ed z\u00e1kon o zobrazen\u00ed cen a z\u00e1kon o zlep\u0161en\u00ed zdrav\u00ed.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_cms214_210625_02.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ozn\u00e1men\u00ed a upozorn\u011bn\u00ed ve\u0159ejnosti na zlep\u0161en\u00ed zobrazen\u00ed zdrav\u00fdch potravin tvrd\u00edc\u00edch, \u017ee maj\u00ed preventivn\u00ed \u00fa\u010dinky proti nov\u00e9mu koronaviru ze dne 25. \u010dervna 2021[ja]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/10\/covid19-preventive-effect-important-point-1.png\" alt=\"\" class=\"wp-image-37439\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_zdravych_potravinach_generatorech_negativnich_iontu_dezinfekcnich_sprejich_atd\"><\/span>O zdrav\u00fdch potravin\u00e1ch, gener\u00e1torech negativn\u00edch iont\u016f, dezinfek\u010dn\u00edch sprej\u00edch atd.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V \u00fanoru 2021 jsme provedli v\u00fdzvu k vylep\u0161en\u00ed a upozorn\u011bn\u00ed pro b\u011b\u017en\u00e9 spot\u0159ebitele nejen na zdrav\u00e9 potraviny, ale tak\u00e9 na produkty jako gener\u00e1tory negativn\u00edch iont\u016f a dezinfek\u010dn\u00ed spreje, kter\u00e9 propaguj\u00ed prevenci nov\u00e9ho koronaviru. V\u00fdroky jako &#8220;O\u010dek\u00e1v\u00e1 se odstran\u011bn\u00ed nov\u00e9ho koronaviru! \u00da\u010dinnost dezinfekce vir\u016f 99%! \u00da\u010dinek je c\u00edtit! M\u016f\u017ee se o\u010dek\u00e1vat ur\u010dit\u00fd \u00fa\u010dinek na odstran\u011bn\u00ed nov\u00e9ho koronaviru, kter\u00fd nyn\u00ed su\u017euje cel\u00fd sv\u011bt&#8221; se staly c\u00edlem v\u00fdzvy k vylep\u0161en\u00ed. Stejn\u011b jako u zdrav\u00fdch potravin, zjistili jsme, \u017ee v\u00fdroky, kter\u00e9 spot\u0159ebitele p\u0159im\u011bj\u00ed myslet si, \u017ee maj\u00ed \u00fa\u010dinek na odstran\u011bn\u00ed nov\u00e9ho koronaviru, se st\u00e1vaj\u00ed c\u00edlem v\u00fdzvy k vylep\u0161en\u00ed.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_cms214_210219_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ozn\u00e1men\u00ed ze dne 19. \u00fanora 2021 &#8216;O v\u00fdzv\u011b k vylep\u0161en\u00ed a upozorn\u011bn\u00ed pro b\u011b\u017en\u00e9 spot\u0159ebitele atd. t\u00fdkaj\u00edc\u00ed se ozna\u010dov\u00e1n\u00ed produkt\u016f propaguj\u00edc\u00edch preventivn\u00ed \u00fa\u010dinky proti nov\u00e9mu koronaviru'[ja]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/10\/covid19-preventive-effect-important-point-2.png\" alt=\"\" class=\"wp-image-37440\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zavadejici_prezentace_vyhodnosti_na_zaklade_japonskeho_zakona_o_oznacovani_vyhod_Zakon_o_prevenci_nespravedlivych_vyhod_a_zavadejicich_prezentaci\"><\/span>Zav\u00e1d\u011bj\u00edc\u00ed prezentace v\u00fdhodnosti na z\u00e1klad\u011b japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed v\u00fdhod (Z\u00e1kon o prevenci nespravedliv\u00fdch v\u00fdhod a zav\u00e1d\u011bj\u00edc\u00edch prezentac\u00ed)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed v\u00fdhod (Z\u00e1kon o prevenci nespravedliv\u00fdch v\u00fdhod a zav\u00e1d\u011bj\u00edc\u00edch prezentac\u00ed) existuj\u00ed t\u0159i typy nespravedliv\u00fdch prezentac\u00ed: zav\u00e1d\u011bj\u00edc\u00ed prezentace v\u00fdhodnosti, zav\u00e1d\u011bj\u00edc\u00ed prezentace v\u00fdhod a dal\u0161\u00ed prezentace, kter\u00e9 mohou v\u00e9st k omylu spot\u0159ebitel\u016f. V tomto \u010dl\u00e1nku se zam\u011b\u0159\u00edme na zav\u00e1d\u011bj\u00edc\u00ed prezentace v\u00fdhodnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konkretni_priklady_zavadejicich_prezentaci_vyhodnosti\"><\/span>Konkr\u00e9tn\u00ed p\u0159\u00edklady zav\u00e1d\u011bj\u00edc\u00edch prezentac\u00ed v\u00fdhodnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed prezentace v\u00fdhodnosti zahrnuj\u00ed:<\/p>\n\n\n\n<ul>\n<li>Aktivity propaguj\u00edc\u00ed kvalitu zbo\u017e\u00ed nebo slu\u017eeb jako v\u00fdhodn\u011bj\u0161\u00ed, ne\u017e je skute\u010dnost<\/li>\n\n\n\n<li>Aktivity propaguj\u00edc\u00ed zbo\u017e\u00ed nebo slu\u017eby jako v\u00fdhodn\u011bj\u0161\u00ed ne\u017e konkuren\u010dn\u00ed produkty, i kdy\u017e ve skute\u010dnosti nejsou v\u00fdrazn\u011b lep\u0161\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Mezi konkr\u00e9tn\u00ed p\u0159\u00edklady pat\u0159\u00ed:<\/p>\n\n\n\n<ul>\n<li>Ozna\u010den\u00ed produktu jako &#8220;Matsusaka hov\u011bz\u00ed&#8221;, i kdy\u017e to ve skute\u010dnosti nen\u00ed<\/li>\n\n\n\n<li>Ozna\u010den\u00ed n\u00e1hrdeln\u00edku s um\u011bl\u00fdmi perlami jako &#8220;s p\u0159\u00edrodn\u00edmi perlami&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Toto jsou p\u0159\u00edklady zav\u00e1d\u011bj\u00edc\u00edch prezentac\u00ed v\u00fdhodnosti. Pokud bychom to aplikovali na produkty souvisej\u00edc\u00ed s nov\u00fdm koronavirem, m\u016f\u017eeme \u0159\u00edci, \u017ee je velmi pravd\u011bpodobn\u00e9, \u017ee ozna\u010den\u00ed &#8220;Prevence nov\u00e9ho koronaviru!&#8221; je zav\u00e1d\u011bj\u00edc\u00ed prezentace v\u00fdhodnosti, i kdy\u017e je t\u011b\u017ek\u00e9 prok\u00e1zat, \u017ee m\u00e1 skute\u010dn\u011b preventivn\u00ed \u00fa\u010dinky na nov\u00fd koronavirus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opatreni_proti_zavadejicim_prezentacim_vyhodnosti\"><\/span>Opat\u0159en\u00ed proti zav\u00e1d\u011bj\u00edc\u00edm prezentac\u00edm v\u00fdhodnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud je n\u011bco pova\u017eov\u00e1no za zav\u00e1d\u011bj\u00edc\u00ed prezentaci v\u00fdhodnosti, m\u016f\u017ee b\u00fdt vyd\u00e1n p\u0159\u00edkaz k opat\u0159en\u00edm, jako je zamezen\u00ed dal\u0161\u00edch podobn\u00fdch prezentac\u00ed nebo p\u0159ijet\u00ed opat\u0159en\u00ed k zabr\u00e1n\u011bn\u00ed opakov\u00e1n\u00ed.<\/p>\n\n\n\n<p>M\u016f\u017ee tak\u00e9 b\u00fdt na\u0159\u00edzeno zaplatit pokutu. Pokuta je vypo\u010d\u00edt\u00e1na jako 3% z obratu zbo\u017e\u00ed nebo slu\u017eeb, kter\u00e9 byly prezentov\u00e1ny jako v\u00fdhodn\u011bj\u0161\u00ed. Pokud je v\u00fd\u0161e pokuty ni\u017e\u0161\u00ed ne\u017e 1,5 milionu jen\u016f, pokuta je prominuta.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/10\/covid19-preventive-effect-important-point-4.jpg\" alt=\"\" class=\"wp-image-37442\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nepravdive_a_nadsazene_tvrzeni_o_potravinach_na_zaklade_zakona_o_podpore_zdravi_Health_Promotion_Act\"><\/span>Nepravdiv\u00e9 a nadsazen\u00e9 tvrzen\u00ed o potravin\u00e1ch na z\u00e1klad\u011b z\u00e1kona o podpo\u0159e zdrav\u00ed (Health Promotion Act)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklamy na zdravotn\u00ed potraviny, jako jsou dopl\u0148ky stravy, jsou regulov\u00e1ny nejen z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen, ale tak\u00e9 z\u00e1konem o podpo\u0159e zdrav\u00ed. Podle \u010dl\u00e1nku 65 odst. 1 z\u00e1kona o podpo\u0159e zdrav\u00ed je zak\u00e1z\u00e1no v reklam\u011b na potraviny:<\/p>\n\n\n\n<ul>\n<li>zna\u010dn\u011b odli\u0161n\u00e9 od skute\u010dnosti<\/li>\n\n\n\n<li>zna\u010dn\u011b zav\u00e1d\u011bj\u00edc\u00ed tvrzen\u00ed<\/li>\n<\/ul>\n\n\n\n<p>o \u00fa\u010dinc\u00edch na podporu a udr\u017een\u00ed zdrav\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konkretni_priklady_nepravdivych_a_nadsazenych_tvrzeni_o_potravinach\"><\/span>Konkr\u00e9tn\u00ed p\u0159\u00edklady nepravdiv\u00fdch a nadsazen\u00fdch tvrzen\u00ed o potravin\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Konkr\u00e9tn\u011b, tvrzen\u00ed jako &#8220;jen t\u00edm, \u017ee to vypijete, se vyl\u00e9\u010d\u00edte z nemoci X&#8221; nebo &#8220;jen t\u00edm, \u017ee to sn\u00edte, zhubnete Y kilogram\u016f&#8221; mohou b\u00fdt pova\u017eov\u00e1ny za nepravdiv\u00e9 a nadsazen\u00e9, pokud na n\u011b nen\u00ed \u017e\u00e1dn\u00fd d\u016fkaz. V souvislosti s nov\u00fdm koronavirem je t\u011b\u017ek\u00e9 tvrdit, \u017ee existuj\u00ed potraviny, kter\u00e9 by prokazateln\u011b m\u011bly antivirov\u00e9 \u00fa\u010dinky jen t\u00edm, \u017ee je \u010dlov\u011bk sn\u00ed nebo vypije. Proto je pravd\u011bpodobn\u00e9, \u017ee tvrzen\u00ed jako &#8220;jen t\u00edm, \u017ee to vypijete, se ochr\u00e1n\u00edte p\u0159ed nov\u00fdm koronavirem&#8221; budou pova\u017eov\u00e1na za nepravdiv\u00e9 a nadsazen\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opatreni_proti_nepravdivym_a_nadsazenym_tvrzenim_o_potravinach\"><\/span>Opat\u0159en\u00ed proti nepravdiv\u00fdm a nadsazen\u00fdm tvrzen\u00edm o potravin\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud se provede nadsazen\u00e9 tvrzen\u00ed o potravin\u011b, m\u016f\u017ee b\u00fdt vyd\u00e1no doporu\u010den\u00ed k p\u0159ijet\u00ed nezbytn\u00fdch opat\u0159en\u00ed, pokud se uzn\u00e1, \u017ee by to mohlo m\u00edt z\u00e1va\u017en\u00fd dopad na podporu a udr\u017een\u00ed zdrav\u00ed ob\u010dan\u016f a na p\u0159ed\u00e1v\u00e1n\u00ed p\u0159esn\u00fdch informac\u00ed ob\u010dan\u016fm. Pokud se bez opr\u00e1vn\u011bn\u00e9ho d\u016fvodu nep\u0159ijmou opat\u0159en\u00ed po obdr\u017een\u00ed doporu\u010den\u00ed, m\u016f\u017ee b\u00fdt vyd\u00e1n p\u0159\u00edkaz a pokud se poru\u0161\u00ed tento p\u0159\u00edkaz, m\u016f\u017ee b\u00fdt ulo\u017een trest odn\u011bt\u00ed svobody nebo pokuta.<\/p>\n\n\n\n<p>Podrobnosti o z\u00e1konech t\u00fdkaj\u00edc\u00edch se nadsazen\u00e9 reklamy, jako je z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a z\u00e1kon o podpo\u0159e zdrav\u00ed, jsou podrobn\u011b vysv\u011btleny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/hype-penalties\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/hype-penalties[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S n\u00e1stupem pandemie nov\u00e9ho koronaviru se na trhu objevuj\u00ed produkty, kter\u00e9 slibuj\u00ed prevenci proti viru. Japonsk\u00e1 agentura pro ochranu spot\u0159ebitel\u016f (Japanese Consumer Agency) proto prov\u00e1d\u00ed nal\u00e9hav\u00fd dohled a zvy\u0161uje svou ostra\u017eitost. V sou\u010dasn\u00e9 dob\u011b neexistuj\u00ed \u017e\u00e1dn\u00e9 potraviny nebo produkty, jejich\u017e preventivn\u00ed \u00fa\u010dinky proti nov\u00e9mu koronaviru by byly prok\u00e1z\u00e1ny. Prodej produkt\u016f s tvrzen\u00edm o preventivn\u00edm \u00fa\u010dinku proti nov\u00e9mu koronaviru m\u016f\u017ee b\u00fdt v rozporu s japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen (Japanese Premiums and Representations Act) a japonsk\u00fdm z\u00e1konem o podpo\u0159e zdrav\u00ed (Japanese Health Promotion Act). P\u0159i prodeji produkt\u016f souvisej\u00edc\u00edch s virem je t\u0159eba se vyhnout ozna\u010den\u00ed, kter\u00e9 by mohlo poru\u0161ovat tyto z\u00e1kony. Aby se p\u0159ede\u0161lo po\u017eadavk\u016fm na zlep\u0161en\u00ed ze strany Japonsk\u00e9 agentury pro ochranu spot\u0159ebitel\u016f, je doporu\u010deno konzultovat se s pr\u00e1vn\u00edkem, kter\u00fd je dob\u0159e obezn\u00e1men s regulac\u00ed reklamy, a prov\u00e9st p\u0159edem d\u016fkladn\u00e9 posouzen\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolis je pr\u00e1vnick\u00e1 kancel\u00e1\u0159 s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V posledn\u00ed dob\u011b se poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, jako je nap\u0159\u00edklad klamav\u00e1 reklama, st\u00e1v\u00e1 velk\u00fdm probl\u00e9mem a pot\u0159eba pr\u00e1vn\u00ed kontroly se st\u00e1le zvy\u0161uje. Na\u0161e kancel\u00e1\u0159 analyzuje pr\u00e1vn\u00ed rizika souvisej\u00edc\u00ed s podnik\u00e1n\u00edm, kter\u00e9 bylo zah\u00e1jeno nebo se pl\u00e1nuje zah\u00e1jit, s ohledem na r\u016fzn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy, a sna\u017e\u00ed se legalizovat podnik\u00e1n\u00ed co nejv\u00edce bez jeho zastaven\u00ed. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/practices\/corporate[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dob\u011b pokra\u010duj\u00edc\u00ed pandemie nov\u00e9ho koronaviru se n\u00e1m \u010d\u00edm d\u00e1l \u010dast\u011bji dost\u00e1vaj\u00ed do o\u010d\u00ed produkty, kter\u00e9 propaguj\u00ed prevenci proti nov\u00e9mu koronaviru. Nap\u0159\u00edklad mnoho lid\u00ed mohlo vid\u011bt zdravotn\u00ed potraviny,  [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61561"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61561"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61561\/revisions"}],"predecessor-version":[{"id":63979,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61561\/revisions\/63979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63978"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}