{"id":61563,"date":"2023-12-08T20:25:37","date_gmt":"2023-12-08T11:25:37","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61563"},"modified":"2024-03-28T19:13:06","modified_gmt":"2024-03-28T10:13:06","slug":"companyname-search-competitors","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors","title":{"rendered":"Opat\u0159en\u00ed pro \u0159e\u0161en\u00ed probl\u00e9mu s zobrazov\u00e1n\u00edm reklam jin\u00fdch spole\u010dnost\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed pod n\u00e1zvem na\u0161\u00ed spole\u010dnosti"},"content":{"rendered":"\n<p>M\u016f\u017ee se st\u00e1t, \u017ee p\u0159i vyhled\u00e1v\u00e1n\u00ed n\u00e1zvu va\u0161\u00ed firmy, va\u0161ich produkt\u016f nebo obchodn\u00edch polo\u017eek ve vyhled\u00e1va\u010di se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed zobraz\u00ed reklamy jin\u00fdch spole\u010dnost\u00ed.<\/p>\n\n\n\n<p>Toto je zp\u016fsobeno t\u00edm, \u017ee jin\u00e9 spole\u010dnosti nebo affiliate partne\u0159i umis\u0165uj\u00ed sv\u00e9 reklamy na tzv. reklamn\u00edch serverech, jako je Google nebo Yahoo!. Co to znamen\u00e1? Reklamn\u00ed servery funguj\u00ed takto:<\/p>\n\n\n\n<ol>\n<li>Kdy\u017e vyhled\u00e1te ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo,<\/li>\n\n\n\n<li> s ur\u010dit\u00fdm reklamn\u00edm textem (nebo titulkem),<\/li>\n\n\n\n<li> um\u00edst\u00edte reklamu s odkazem na str\u00e1nku, kterou si ur\u010d\u00edte, za co\u017e zaplat\u00edte reklamn\u00ed poplatek.<\/li>\n<\/ol>\n\n\n\n<p>Tento syst\u00e9m je zcela legitimn\u00ed reklamn\u00ed strategi\u00ed, nap\u0159\u00edklad kdy\u017e chcete p\u0159il\u00e1kat u\u017eivatele internetu, kte\u0159\u00ed hledaj\u00ed &#8220;advok\u00e1ta specializovan\u00e9ho na \u25cf\u25cf&#8221;, na str\u00e1nky va\u0161\u00ed pr\u00e1vnick\u00e9 kancel\u00e1\u0159e. Nen\u00ed na tom nic \u0161patn\u00e9ho.<\/p>\n\n\n\n<p>Bohu\u017eel, existuj\u00ed tak\u00e9 reklamy, kter\u00e9 jsou um\u00edst\u011bny s t\u00edmto \u00famyslem:<\/p>\n\n\n\n<ol>\n<li>Kdy\u017e vyhled\u00e1te n\u00e1zev ur\u010dit\u00e9 spole\u010dnosti (A) nebo n\u00e1zev jej\u00edch produkt\u016f nebo obchodn\u00edch polo\u017eek,<\/li>\n\n\n\n<li> nastav\u00edte tak, aby se zobrazovaly reklamy jin\u00e9 spole\u010dnosti (B) nebo jej\u00edch produkt\u016f nebo obchodn\u00edch polo\u017eek,<\/li>\n\n\n\n<li> a u\u017eivatele internetu, kte\u0159\u00ed m\u011bli z\u00e1jem o A, p\u0159esm\u011brujete na B.<\/li>\n<\/ol>\n\n\n\n<p>Takov\u00e9 reklamy mohou b\u00fdt pro spole\u010dnost A pova\u017eov\u00e1ny za &#8220;nep\u0159\u00edjemn\u00e9&#8221;.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Nektere_reklamy_jsou_zverejneny_neumyslne\" title=\"N\u011bkter\u00e9 reklamy jsou zve\u0159ejn\u011bny ne\u00famysln\u011b\">N\u011bkter\u00e9 reklamy jsou zve\u0159ejn\u011bny ne\u00famysln\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Otravna_reklama_neni_vzdy_%E2%80%9Cnezakonna%E2%80%9D\" title=\"Otravn\u00e1 reklama nen\u00ed v\u017edy &#8220;nez\u00e1konn\u00e1&#8221;\">Otravn\u00e1 reklama nen\u00ed v\u017edy &#8220;nez\u00e1konn\u00e1&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Google_neprovadi_vysetrovani_ohledne_pouziti_ochrannych_znamek_jako_klicovych_slov\" title=\"Google neprov\u00e1d\u00ed vy\u0161et\u0159ov\u00e1n\u00ed ohledn\u011b pou\u017eit\u00ed ochrann\u00fdch zn\u00e1mek jako kl\u00ed\u010dov\u00fdch slov\">Google neprov\u00e1d\u00ed vy\u0161et\u0159ov\u00e1n\u00ed ohledn\u011b pou\u017eit\u00ed ochrann\u00fdch zn\u00e1mek jako kl\u00ed\u010dov\u00fdch slov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Komu_by_mela_byt_adresovana_stiznost\" title=\"Komu by m\u011bla b\u00fdt adresov\u00e1na st\u00ed\u017enost\">Komu by m\u011bla b\u00fdt adresov\u00e1na st\u00ed\u017enost<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Poskytovatele_reklamnich_sluzeb_jako_Google_nebo_Yahoo\" title=\"Poskytovatel\u00e9 reklamn\u00edch slu\u017eeb jako Google nebo Yahoo!\">Poskytovatel\u00e9 reklamn\u00edch slu\u017eeb jako Google nebo Yahoo!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Reklamni_agentury\" title=\"Reklamn\u00ed agentury\">Reklamn\u00ed agentury<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Poskytovatele_affiliate_sluzeb_ASP\" title=\"Poskytovatel\u00e9 affiliate slu\u017eeb (ASP)\">Poskytovatel\u00e9 affiliate slu\u017eeb (ASP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Affiliatori\" title=\"Affili\u00e1to\u0159i\">Affili\u00e1to\u0159i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Hostingovy_server_affiliate_stranky\" title=\"Hostingov\u00fd server affiliate str\u00e1nky\">Hostingov\u00fd server affiliate str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Platebni_spolecnosti_ruzne_sluzby_pro_platby_kreditnimi_kartami_a_zprostredkovani_internetovych_plateb\" title=\" Platebn\u00ed spole\u010dnosti (r\u016fzn\u00e9 slu\u017eby pro platby kreditn\u00edmi kartami a zprost\u0159edkov\u00e1n\u00ed internetov\u00fdch plateb) \"> Platebn\u00ed spole\u010dnosti (r\u016fzn\u00e9 slu\u017eby pro platby kreditn\u00edmi kartami a zprost\u0159edkov\u00e1n\u00ed internetov\u00fdch plateb) <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Soutezici_firmy_jejichz_produkty_jsou_nakupovany_prostrednictvim_reklamy\" title=\"Sout\u011b\u017e\u00edc\u00ed firmy, jejich\u017e produkty jsou nakupov\u00e1ny prost\u0159ednictv\u00edm reklamy\">Sout\u011b\u017e\u00edc\u00ed firmy, jejich\u017e produkty jsou nakupov\u00e1ny prost\u0159ednictv\u00edm reklamy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/internet\/companyname-search-competitors\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nektere_reklamy_jsou_zverejneny_neumyslne\"><\/span>N\u011bkter\u00e9 reklamy jsou zve\u0159ejn\u011bny ne\u00famysln\u011b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/companyname-search-competitors1.jpg\" alt=\"\" class=\"wp-image-27809\" \/><\/figure>\n\n\n\n<p>Av\u0161ak, prvn\u00ed v\u011bc, kterou bychom cht\u011bli, abyste pochopili, je, \u017ee tyto reklamy nejsou v\u017edy zve\u0159ejn\u011bny \u00famysln\u011b a s &#8220;\u0161patn\u00fdmi \u00famysly&#8221; (v u\u017e\u0161\u00edm smyslu).<\/p>\n\n\n\n<p>Reklamy na Google nebo Yahoo! se zobrazuj\u00ed, kdy\u017e:<\/p>\n\n\n\n<ul>\n<li>je zad\u00e1n kl\u00ed\u010dov\u00fd v\u00fdraz, kter\u00fd \u010d\u00e1ste\u010dn\u011b odpov\u00edd\u00e1 nebo je podobn\u00fd nastaven\u00e9mu kl\u00ed\u010dov\u00e9mu v\u00fdrazu<\/li>\n\n\n\n<li> poskytovatel slu\u017eby navrhne &#8220;zve\u0159ejn\u011bn\u00ed reklamy s t\u00edmto kl\u00ed\u010dov\u00fdm v\u00fdrazem&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Vzhledem k t\u011bmto specifikac\u00edm nemus\u00ed spole\u010dnosti, kter\u00e9 zve\u0159ej\u0148uj\u00ed reklamy, pln\u011b rozum\u011bt, &#8220;kter\u00e9 kl\u00ed\u010dov\u00e9 v\u00fdrazy zobraz\u00ed jejich reklamu u\u017eivatel\u016fm&#8221;.<\/p>\n\n\n\n<p>V takov\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt p\u0159\u00edli\u0161 agresivn\u00ed po\u017eadavek na odstran\u011bn\u00ed reklamy kontraproduktivn\u00ed, proto\u017ee m\u016f\u017ee zt\u00ed\u017eit jedn\u00e1n\u00ed s druhou stranou, pokud se jej\u00ed postoj ztuhne.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/01\/ss-1.png\" alt=\"\" class=\"wp-image-27676\" \/><\/figure>\n\n\n\n<p>U reklam existuje funkce &#8220;registrace kl\u00ed\u010dov\u00fdch slov pro vylou\u010den\u00ed p\u0159i shod\u011b s fr\u00e1z\u00ed&#8221;. Jednodu\u0161e \u0159e\u010deno, je to nastaven\u00ed, kter\u00e9 &#8220;nezobraz\u00ed reklamu, pokud je vyhled\u00e1v\u00e1n\u00ed provedeno s ur\u010dit\u00fdm kl\u00ed\u010dov\u00fdm slovem (nebo kl\u00ed\u010dov\u00fdm slovem, kter\u00e9 s n\u00edm pln\u011b souhlas\u00ed)&#8221;. Pokud druh\u00e1 strana, nap\u0159\u00edklad jin\u00e1 spole\u010dnost, nezve\u0159ej\u0148uje reklamy s &#8220;\u0161patn\u00fdmi \u00famysly&#8221; (v u\u017e\u0161\u00edm smyslu), m\u016f\u017eete po\u017e\u00e1dat o registraci kl\u00ed\u010dov\u00fdch slov pro vylou\u010den\u00ed a v mnoha p\u0159\u00edpadech v\u00e1m budou vyhov\u011bt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Otravna_reklama_neni_vzdy_%E2%80%9Cnezakonna%E2%80%9D\"><\/span>Otravn\u00e1 reklama nen\u00ed v\u017edy &#8220;nez\u00e1konn\u00e1&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A co bychom cht\u011bli, abyste d\u00e1le pochopili, je, \u017ee takov\u00e1 reklama nen\u00ed v\u017edy &#8220;nez\u00e1konn\u00e1&#8221;.<\/p>\n\n\n\n<p>Prvn\u00ed pr\u00e1vo, kter\u00e9 n\u00e1m p\u0159ijde na mysl, kdy\u017e mluv\u00edme o pr\u00e1vech t\u00fdkaj\u00edc\u00edch se &#8220;jm\u00e9na&#8221; na\u0161\u00ed firmy, na\u0161ich produkt\u016f nebo materi\u00e1l\u016f, je &#8220;ochrann\u00e1 zn\u00e1mka&#8221;. Nap\u0159\u00edklad, pokud m\u00e1me registrovanou ochrannou zn\u00e1mku pro n\u00e1zev na\u0161\u00ed firmy nebo na\u0161eho produktu, m\u00e1me pr\u00e1vo na toto jm\u00e9no a je ot\u00e1zka, zda je nez\u00e1konn\u00e9, kdy\u017e n\u011bkdo bez na\u0161eho svolen\u00ed toto jm\u00e9no zaregistruje jako kl\u00ed\u010dov\u00e9 slovo pro reklamu.<\/p>\n\n\n\n<p>Ov\u0161em, ochrann\u00e1 zn\u00e1mka nen\u00ed jednodu\u0161e pr\u00e1vo \u0159\u00edkat &#8220;ne\u0159\u00edkejte Disney&#8221;. Pokud je n\u00e1zev &#8220;Disney&#8221; registrov\u00e1n jako ochrann\u00e1 zn\u00e1mka, znamen\u00e1 to, \u017ee ostatn\u00ed nemohou bez opr\u00e1vn\u011bn\u00ed zalo\u017eit firmu s n\u00e1zvem &#8220;Disney Corporation&#8221;, ale nap\u0159\u00edklad jednotlivec m\u016f\u017ee voln\u011b tweetovat, \u017ee &#8220;dnes jsem vid\u011bl film od Disney&#8221;. Ochrann\u00e1 zn\u00e1mka je pr\u00e1vo zakazuj\u00edc\u00ed &#8220;obchodn\u00ed pou\u017eit\u00ed&#8221; registrovan\u00e9ho znaku v ur\u010dit\u00e9 form\u011b, a shrnuto, pokud je n\u00e1zev firmy nebo produktu registrov\u00e1n jako ochrann\u00e1 zn\u00e1mka, vztah s reklamou na v\u00fdpisu je takov\u00fd, \u017ee:<\/p>\n\n\n\n<ul>\n<li>je z\u00e1sadn\u011b leg\u00e1ln\u00ed nastavit toto slovo jako kl\u00ed\u010dov\u00e9 slovo pro reklamu na v\u00fdpisu<\/li>\n\n\n\n<li> zda je leg\u00e1ln\u00ed uv\u00e9st toto slovo v textu reklamy (nebo titulku), kter\u00fd se zobrazuje jako reklama na v\u00fdpisu, se rozhoduje na z\u00e1klad\u011b konkr\u00e9tn\u00edho p\u0159\u00edpadu<\/li>\n<\/ul>\n\n\n\n<p>Toto je podrobn\u011bji pops\u00e1no v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/listing-ads\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/listing-ads[ja]<\/a><\/p>\n\n\n\n<p>A pokud jde o reklamy na v\u00fdpisu, kter\u00e9 lze pr\u00e1vn\u011b ozna\u010dit za nez\u00e1konn\u00e9, m\u011bli byste zv\u00e1\u017eit pod\u00e1n\u00ed \u017e\u00e1dosti o odstran\u011bn\u00ed s ohledem na kone\u010dn\u00e9 zastaven\u00ed reklamy a n\u00e1rok na n\u00e1hradu \u0161kody v pr\u016fb\u011bhu jedn\u00e1n\u00ed, ale to neznamen\u00e1, \u017ee v\u0161echny &#8220;nep\u0159\u00edjemn\u00e9&#8221; reklamy od jin\u00fdch firem jsou nez\u00e1konn\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_neprovadi_vysetrovani_ohledne_pouziti_ochrannych_znamek_jako_klicovych_slov\"><\/span>Google neprov\u00e1d\u00ed vy\u0161et\u0159ov\u00e1n\u00ed ohledn\u011b pou\u017eit\u00ed ochrann\u00fdch zn\u00e1mek jako kl\u00ed\u010dov\u00fdch slov<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/companyname-search-competitors2.jpg\" alt=\"\" class=\"wp-image-27810\" \/><\/figure>\n\n\n\n<p>Je t\u0159eba poznamenat, \u017ee Google k tomuto bodu uv\u00e1d\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Pou\u017eit\u00ed ochrann\u00fdch zn\u00e1mek jako kl\u00ed\u010dov\u00fdch slov<br>Pou\u017eit\u00ed ochrann\u00fdch zn\u00e1mek jako kl\u00ed\u010dov\u00fdch slov nen\u00ed p\u0159edm\u011btem vy\u0161et\u0159ov\u00e1n\u00ed nebo omezen\u00ed ze strany Google.<br><\/p>\n<cite><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6118?hl=cs\" target=\"_blank\" rel=\"noreferrer noopener\">Ochrann\u00e9 zn\u00e1mky &#8211; N\u00e1pov\u011bda k politice reklamy Google<\/a><\/cite><\/blockquote>\n\n\n\n<p>Google tedy prohla\u0161uje, \u017ee pokud je registrovan\u00e1 ochrann\u00e1 zn\u00e1mka nastavena jako kl\u00ed\u010dov\u00e9 slovo pro reklamu, je to leg\u00e1ln\u00ed a v\u016fbec nen\u00ed p\u0159edm\u011btem vy\u0161et\u0159ov\u00e1n\u00ed. Nicm\u00e9n\u011b, zda je tento univerz\u00e1ln\u00ed \u00fasudek pr\u00e1vn\u011b v\u017edy spr\u00e1vn\u00fd, je ot\u00e1zkou k diskusi.<\/p>\n\n\n\n<p>V\u010detn\u011b t\u011bchto aspekt\u016f je rozhodnut\u00ed o nez\u00e1konnosti velmi pr\u00e1vn\u00ed z\u00e1le\u017eitost\u00ed a m\u011bli by ho prov\u00e9st pr\u00e1vn\u00edci s odborn\u00fdmi znalostmi v t\u011bchto p\u0159\u00edpadech.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Komu_by_mela_byt_adresovana_stiznost\"><\/span>Komu by m\u011bla b\u00fdt adresov\u00e1na st\u00ed\u017enost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/companyname-search-competitors3.jpg\" alt=\"\" class=\"wp-image-27811\" \/><\/figure>\n\n\n\n<p>Vzhledem k v\u00fd\u0161e uveden\u00fdm probl\u00e9mov\u00fdm situac\u00edm, mo\u017en\u00fdmi adres\u00e1ty st\u00ed\u017enost\u00ed na &#8220;nep\u0159\u00edjemn\u00e9&#8221; reklamy konkurence mohou b\u00fdt n\u00e1sleduj\u00edc\u00ed subjekty. Toto je t\u00e9ma, kter\u00e9 by m\u011blo b\u00fdt sestaveno s p\u0159ihl\u00e9dnut\u00edm k pochopen\u00ed, jak jsou v\u00fd\u010dtov\u00e9 reklamy a affiliate syst\u00e9my vyu\u017e\u00edv\u00e1ny na internetu. V tomto smyslu se jedn\u00e1 o pom\u011brn\u011b odbornou diskusi z IT hlediska.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poskytovatele_reklamnich_sluzeb_jako_Google_nebo_Yahoo\"><\/span>Poskytovatel\u00e9 reklamn\u00edch slu\u017eeb jako Google nebo Yahoo!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prvn\u00ed mo\u017enost\u00ed, kterou bychom m\u011bli zv\u00e1\u017eit, jsou poskytovatel\u00e9 reklamn\u00edch slu\u017eeb, jako je Google, pokud mluv\u00edme o reklam\u00e1ch typu &#8220;pay-per-click&#8221;. Nicm\u00e9n\u011b, je t\u0159eba si uv\u011bdomit, \u017ee tito poskytovatel\u00e9 slu\u017eeb jsou \u010dasto negativn\u011b naklon\u011bni k prov\u00e1d\u011bn\u00ed vy\u0161et\u0159ov\u00e1n\u00ed nebo omezen\u00ed reklam, ve kter\u00fdch jsou registrov\u00e1ny kl\u00ed\u010dov\u00e1 slova jako n\u00e1zvy jejich vlastn\u00edch spole\u010dnost\u00ed, produkt\u016f nebo materi\u00e1l\u016f, jak bylo uvedeno v\u00fd\u0161e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklamni_agentury\"><\/span>Reklamn\u00ed agentury<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/companyname-search-competitors5.jpg\" alt=\"\" class=\"wp-image-27813\" \/><\/figure>\n\n\n\n<p>N\u00e1sleduj\u00edc\u00ed jsou reklamn\u00ed agentury, kter\u00e9 &#8220;skute\u010dn\u011b&#8221; umis\u0165uj\u00ed tyto reklamy. Zejm\u00e9na pokud je druh\u00e1 strana velk\u00e1 spole\u010dnost, m\u016f\u017eeme \u0159\u00edci, \u017ee v mnoha p\u0159\u00edpadech jsou reklamy na seznamu umis\u0165ov\u00e1ny ne intern\u011b ve velk\u00e9 spole\u010dnosti, ale extern\u00ed agenturou. Nap\u0159\u00edklad, v p\u0159\u00edpad\u011b, kdy se zobraz\u00ed reklama druh\u00e9 spole\u010dnosti (B) p\u0159i vyhled\u00e1v\u00e1n\u00ed vlastn\u00edho jm\u00e9na (A), je to p\u0159\u00edpad, kdy tuto reklamu na seznamu skute\u010dn\u011b provozuje ne B, ale reklamn\u00ed agentura (C), kter\u00e1 dostala zak\u00e1zku od B.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, kdy je um\u00edst\u011bn\u00ed reklamy nez\u00e1konn\u00e9 a jedn\u00e1n\u00ed se zkomplikuje a\u017e do bodu soudn\u00edho sporu, A by m\u011blo \u017ealovat B. A C, kter\u00e9 dostalo zak\u00e1zku na provozov\u00e1n\u00ed reklamy od B, by m\u011blo b\u00fdt v pozici, kde by m\u011blo zabr\u00e1nit situaci, kdy B prohraje soudn\u00ed spor. V tomto p\u0159\u00edpad\u011b, proto\u017ee B nemus\u00ed v\u017edy zn\u00e1t podrobnosti o provozov\u00e1n\u00ed reklamy, pokud je zn\u00e1mo, kter\u00e1 spole\u010dnost je C, m\u016f\u017ee b\u00fdt hlad\u0161\u00ed po\u017e\u00e1dat C o odstran\u011bn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poskytovatele_affiliate_sluzeb_ASP\"><\/span>Poskytovatel\u00e9 affiliate slu\u017eeb (ASP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00e1sleduje p\u0159\u00edpad, kdy zobrazovan\u00e1 reklama (nebo jej\u00ed odkaz) nen\u00ed samotn\u00e1 konkuren\u010dn\u00ed firma, ale takzvan\u00fd affiliate web, kter\u00fd se sna\u017e\u00ed p\u0159edstavit a prodat produkty konkuren\u010dn\u00ed firmy. Jin\u00fdmi slovy, nap\u0159\u00edklad,<\/p>\n\n\n\n<ol>\n<li>U\u017eivatel, kter\u00fd vyhled\u00e1v\u00e1 n\u00e1zev va\u0161\u00ed firmy (A)<\/li>\n\n\n\n<li> je p\u0159esm\u011brov\u00e1n na web, kter\u00fd p\u0159edstavuje a prod\u00e1v\u00e1 produkty jin\u00e9 firmy (B)<\/li>\n\n\n\n<li> a kdy\u017e u\u017eivatel provede n\u00e1kup z tohoto webu, provozovatel tohoto affiliate webu (C) z\u00edsk\u00e1 affiliate odm\u011bnu od B<\/li>\n<\/ol>\n\n\n\n<p>Existuje takov\u00fd typ podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b z\u00edsk\u00e1v\u00e1 C affiliate odm\u011bnu od B prost\u0159ednictv\u00edm slu\u017eebn\u00edho poskytovatele zvan\u00e9ho &#8220;Poskytovatel affiliate slu\u017eeb (ASP)&#8221;.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Poskytovatel affiliate slu\u017eeb (anglicky: Affiliate Service Provider), zkr\u00e1cen\u011b ASP, je poskytovatel slu\u017eeb, kter\u00fd distribuuje reklamy na b\u00e1zi \u00fasp\u011bchu p\u0159edev\u0161\u00edm na internetu. Inzerent (EC) po\u017e\u00e1d\u00e1 o um\u00edst\u011bn\u00ed reklamy na webov\u00fdch str\u00e1nk\u00e1ch provozovan\u00fdch jednotlivci nebo pr\u00e1vnick\u00fdmi osobami prost\u0159ednictv\u00edm ASP a plat\u00ed affiliate webu reklamn\u00ed poplatek jako odm\u011bnu za \u00fasp\u011bch, kdy\u017e jsou spln\u011bny p\u0159edem stanoven\u00e9 podm\u00ednky \u00fasp\u011bchu, jako je kliknut\u00ed na reklamu nebo n\u00e1kup zobrazovan\u00e9ho produktu.<\/p>\n<cite><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%82%A2%E3%83%95%E3%82%A3%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%88%E3%83%BB%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%83%BB%E3%83%97%E3%83%AD%E3%83%90%E3%82%A4%E3%83%80\" target=\"_blank\" rel=\"noreferrer noopener\">Poskytovatel affiliate slu\u017eeb &#8211; Wikipedia[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>A v z\u00e1vislosti na ASP m\u016f\u017ee b\u00fdt p\u0159\u00edjem affiliate odm\u011bny za z\u00e1kazn\u00edky z\u00edskan\u00e9 prost\u0159ednictv\u00edm neleg\u00e1ln\u00ed reklamy, jako je poru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek, zak\u00e1z\u00e1n. V takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eete upozornit ASP, \u017ee &#8220;u\u017eivatel va\u0161ich slu\u017eeb (C) poru\u0161il podm\u00ednky va\u0161ich slu\u017eeb a t\u00edm zp\u016fsobil na\u0161\u00ed firm\u011b (A) \u0161kodu&#8221;, a po\u017e\u00e1dat ASP, aby se pokusil odstranit reklamu prost\u0159ednictv\u00edm C.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliatori\"><\/span>Affili\u00e1to\u0159i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V takov\u00fdch p\u0159\u00edpadech, jak bylo uvedeno v\u00fd\u0161e, je samoz\u0159ejm\u011b mo\u017en\u00e9 po\u017eadovat podobn\u00e9 odstran\u011bn\u00ed nejen od ASP, ale tak\u00e9 od provozovatel\u016f affiliate str\u00e1nek (affili\u00e1tor\u016f), jako je C.<\/p>\n\n\n\n<p>Av\u0161ak, affiliate str\u00e1nky jsou \u010dasto provozov\u00e1ny alespo\u0148 na povrchu anonymn\u011b a \u010dasto se nest\u00e1v\u00e1, \u017ee by byly uvedeny kontaktn\u00ed \u00fadaje provozovatel\u016f. V takov\u00fdch p\u0159\u00edpadech je identifikace affili\u00e1tora velmi specializovanou prac\u00ed, kter\u00e1 vy\u017eaduje kombinaci IT vy\u0161et\u0159ov\u00e1n\u00ed a pr\u00e1vn\u00edch postup\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hostingovy_server_affiliate_stranky\"><\/span>Hostingov\u00fd server affiliate str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V n\u011bkter\u00fdch p\u0159\u00edpadech, jako je ten v\u00fd\u0161e uveden\u00fd, m\u016f\u017ee b\u00fdt &#8220;provozovatel affiliate str\u00e1nky nezn\u00e1m\u00fd&#8221;, ale &#8220;server, kter\u00fd hostuje tuto str\u00e1nku, m\u016f\u017ee b\u00fdt identifikov\u00e1n&#8221;. V takov\u00fdch situac\u00edch je mo\u017en\u00e9 se obr\u00e1tit na affiliate (C) prost\u0159ednictv\u00edm hostingov\u00e9ho serveru a po\u017e\u00e1dat o odstran\u011bn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Platebni_spolecnosti_ruzne_sluzby_pro_platby_kreditnimi_kartami_a_zprostredkovani_internetovych_plateb\"><\/span> Platebn\u00ed spole\u010dnosti (r\u016fzn\u00e9 slu\u017eby pro platby kreditn\u00edmi kartami a zprost\u0159edkov\u00e1n\u00ed internetov\u00fdch plateb) <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/companyname-search-competitors4.jpg\" alt=\"\" class=\"wp-image-27812\" \/><\/figure>\n\n\n\n<p>Mnoho ASP a affiliate market\u00e9r\u016f uzav\u00edr\u00e1 smlouvy s platebn\u00edmi spole\u010dnostmi, kter\u00e9 umo\u017e\u0148uj\u00ed platby na internetu, aby z\u00edskali affiliate odm\u011bny.<br>V takov\u00e9m p\u0159\u00edpad\u011b je mo\u017en\u00e9 upozornit platebn\u00ed spole\u010dnost, \u017ee &#8220;u\u017eivatel va\u0161ich slu\u017eeb (C) poru\u0161il podm\u00ednky va\u0161ich slu\u017eeb a t\u00edm zp\u016fsobil na\u0161\u00ed spole\u010dnosti (A) \u0161kodu&#8221;. M\u016f\u017eete tak\u00e9 po\u017e\u00e1dat platebn\u00ed spole\u010dnost, aby se prost\u0159ednictv\u00edm n\u00ed pokusila o odstran\u011bn\u00ed reklamy od C. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soutezici_firmy_jejichz_produkty_jsou_nakupovany_prostrednictvim_reklamy\"><\/span>Sout\u011b\u017e\u00edc\u00ed firmy, jejich\u017e produkty jsou nakupov\u00e1ny prost\u0159ednictv\u00edm reklamy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sout\u011b\u017e\u00edc\u00ed firmy (B), u kter\u00fdch dojde k n\u00e1kupu produkt\u016f na z\u00e1klad\u011b reklamy zobrazen\u00e9 nap\u0159\u00edklad p\u0159i vyhled\u00e1v\u00e1n\u00ed vlastn\u00edho n\u00e1zvu firmy, mohou, jak jsme ji\u017e vysv\u011btlili,<\/p>\n\n\n\n<ul>\n<li>p\u0159\u00edmo vyd\u00e1vat danou reklamu uvnit\u0159 sv\u00e9 firmy,<\/li>\n\n\n\n<li>nechat vyd\u00e1vat danou reklamu (nebo obecn\u011b jakoukoli reklamu) prost\u0159ednictv\u00edm reklamn\u00ed agentury,<\/li>\n\n\n\n<li>nebo propagovat sv\u00e9 produkty prost\u0159ednictv\u00edm affiliate marketingu p\u0159es ASP (Application Service Provider).<\/li>\n<\/ul>\n\n\n\n<p>V ka\u017ed\u00e9m p\u0159\u00edpad\u011b, a\u0165 u\u017e jde o situaci, kdy je reklama sv\u011b\u0159ena reklamn\u00ed agentu\u0159e, nebo kdy je reklama sv\u011b\u0159ena affiliate marketingu prost\u0159ednictv\u00edm ASP, zejm\u00e9na v p\u0159\u00edpad\u011b, \u017ee je reklama neleg\u00e1ln\u00ed, je na nich, aby tuto reklamu zastavili. Je tak\u00e9 mo\u017en\u00e9 se obr\u00e1tit na sout\u011b\u017e\u00edc\u00ed firmy a po\u017e\u00e1dat je o zastaven\u00ed vyd\u00e1v\u00e1n\u00ed reklamy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Probl\u00e9m, kdy se v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed pod n\u00e1zvem va\u0161\u00ed spole\u010dnosti zobrazuj\u00ed reklamy jin\u00fdch spole\u010dnost\u00ed, je<\/p>\n\n\n\n<ul>\n<li> pr\u00e1vn\u011b neleg\u00e1ln\u00ed v n\u011bkter\u00fdch p\u0159\u00edpadech, nebo by m\u011blo b\u00fdt \u017e\u00e1d\u00e1no o odstran\u011bn\u00ed na z\u00e1klad\u011b gentlemanstv\u00ed, a jak\u00e9 vyjedn\u00e1v\u00e1n\u00ed by m\u011blo b\u00fdt provedeno, z\u00e1vis\u00ed na konkr\u00e9tn\u00edm p\u0159\u00edpadu, a jeho posouzen\u00ed je pr\u00e1vn\u011b odborn\u00e9<\/li>\n\n\n\n<li> Rozhodnut\u00ed, s k\u00fdm by m\u011blo b\u00fdt vyjedn\u00e1v\u00e1no, vy\u017eaduje znalosti v oblasti IT a porozum\u011bn\u00ed internetov\u00e9mu podnik\u00e1n\u00ed atd., a v n\u011bkter\u00fdch p\u0159\u00edpadech se na tomto vy\u0161et\u0159ov\u00e1n\u00ed pod\u00edlej\u00ed pr\u00e1vn\u00ed postupy, a je tedy nutn\u00e9 m\u00edt znalosti jak z IT, tak z pr\u00e1va<\/li>\n<\/ul>\n\n\n\n<p>Je to velmi odborn\u00e9 z hlediska t\u011bchto aspekt\u016f.<\/p>\n\n\n\n<p>D\u00e1le bych cht\u011bl dodat, \u017ee je tak\u00e9 nutn\u00e9 vynalo\u017eit \u00fasil\u00ed na pravideln\u00e9 vyhled\u00e1v\u00e1n\u00ed v r\u00e1mci va\u0161\u00ed spole\u010dnosti ohledn\u011b situace s t\u011bmito &#8220;nep\u0159\u00edjemn\u00fdmi&#8221; reklamami, tak\u017ee by bylo lep\u0161\u00ed, pokud by bylo mo\u017en\u00e9 takov\u00e9 vy\u0161et\u0159ov\u00e1n\u00ed outsourcovat co nejv\u00edce.<\/p>\n\n\n\n<p>\u0158e\u0161en\u00ed reklam jin\u00fdch spole\u010dnost\u00ed by m\u011blo b\u00fdt sv\u011b\u0159eno pr\u00e1vnick\u00e9 kancel\u00e1\u0159i s vysokou odbornost\u00ed v oblasti IT a pr\u00e1va.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mce_6\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolis, kter\u00e1 se specializuje na IT, zejm\u00e9na na internet a pr\u00e1vo, nab\u00edz\u00ed \u0159e\u0161en\u00ed pro takzvanou &#8220;kontaminaci v\u00fdpis\u016f&#8221;. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku. <\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/listingadspollution\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/listingadspollution[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u016f\u017ee se st\u00e1t, \u017ee p\u0159i vyhled\u00e1v\u00e1n\u00ed n\u00e1zvu va\u0161\u00ed firmy, va\u0161ich produkt\u016f nebo obchodn\u00edch polo\u017eek ve vyhled\u00e1va\u010di se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed zobraz\u00ed reklamy jin\u00fdch spole\u010dnost\u00ed. Toto je zp\u016fsobeno t\u00edm, \u017ee jin [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61563"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61563"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61563\/revisions"}],"predecessor-version":[{"id":63796,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61563\/revisions\/63796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63795"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}