{"id":61566,"date":"2023-12-08T20:25:37","date_gmt":"2023-12-08T11:25:37","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61566"},"modified":"2024-03-29T18:09:15","modified_gmt":"2024-03-29T09:09:15","slug":"effect-evidence-hair-growth-productsproducts","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/effect-evidence-hair-growth-productsproducts","title":{"rendered":"Jak\u00e1 je rizika prodeje v\u00fdrobk\u016f bez d\u016fkaz\u016f o \u00fa\u010dinnosti? Vysv\u011btlen\u00ed japonsk\u00e9ho 'Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen' na p\u0159\u00edkladu vlasov\u00fdch tonik"},"content":{"rendered":"\n<p>V z\u00e1\u0159\u00ed 2021 (rok 2021 podle gregori\u00e1nsk\u00e9ho kalend\u00e1\u0159e) japonsk\u00e1 Agentura pro ochranu spot\u0159ebitele (japonsk\u00e1 &#8216;Koushiki-Shouhisha-Chou&#8217;) uznala, \u017ee reklama na vlasov\u00fd tonikum &#8220;BUBKA ZERO&#8221; poru\u0161uje japonsk\u00fd Z\u00e1kon o regulaci nekal\u00fdch obchodn\u00edch praktik a neopr\u00e1vn\u011bn\u00e9 reklamy (japonsk\u00fd &#8216;Futou Keihinrui Oyobi Futou Hyouji Boushi Hou&#8217;). Prod\u00e1vaj\u00edc\u00ed spole\u010dnost, T.S Corporation, byla proto pokutov\u00e1na \u010d\u00e1stkou 17,47 milionu jen\u016f.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku se na z\u00e1klad\u011b p\u0159\u00edpadu &#8220;BUBKA ZERO&#8221; podrobn\u011bji zam\u011b\u0159\u00edme na rizika spojen\u00e1 s prodejem v\u00fdrobk\u016f, kter\u00e9 nemaj\u00ed racion\u00e1ln\u00ed d\u016fkazy o sv\u00e9 \u00fa\u010dinnosti, ale jsou prezentov\u00e1ny jako \u00fa\u010dinn\u00e9.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Prubeh_udalosti_tykajicich_se_%E2%80%9EBUBKA_ZERO%E2%80%9C\" title=\"Pr\u016fb\u011bh ud\u00e1lost\u00ed t\u00fdkaj\u00edc\u00edch se \u201eBUBKA ZERO\u201c\">Pr\u016fb\u011bh ud\u00e1lost\u00ed t\u00fdkaj\u00edc\u00edch se \u201eBUBKA ZERO\u201c<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Prehled_problematickeho_zobrazeni\" title=\"P\u0159ehled problematick\u00e9ho zobrazen\u00ed\">P\u0159ehled problematick\u00e9ho zobrazen\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Prikaz_k_opatreni\" title=\"P\u0159\u00edkaz k opat\u0159en\u00ed\">P\u0159\u00edkaz k opat\u0159en\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Prikaz_k_zaplaceni_pokuty\" title=\"P\u0159\u00edkaz k zaplacen\u00ed pokuty\">P\u0159\u00edkaz k zaplacen\u00ed pokuty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Co_je_to_Japonsky_zakon_o_zobrazeni_cen_a_darku\" title=\"Co je to Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen a d\u00e1rk\u016f\">Co je to Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen a d\u00e1rk\u016f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Druhy_nespravnych_zobrazeni\" title=\"Druhy nespr\u00e1vn\u00fdch zobrazen\u00ed\">Druhy nespr\u00e1vn\u00fdch zobrazen\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Tresty_za_provadeni_klamavych_reklam\" title=\"Tresty za prov\u00e1d\u011bn\u00ed klamav\u00fdch reklam\">Tresty za prov\u00e1d\u011bn\u00ed klamav\u00fdch reklam<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Shrnuti\" title=\"Shrnut\u00ed\">Shrnut\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prubeh_udalosti_tykajicich_se_%E2%80%9EBUBKA_ZERO%E2%80%9C\"><\/span>Pr\u016fb\u011bh ud\u00e1lost\u00ed t\u00fdkaj\u00edc\u00edch se \u201eBUBKA ZERO\u201c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Produkt na podporu r\u016fstu vlas\u016f nazvan\u00fd \u201eBUBKA ZERO\u201c byl prod\u00e1v\u00e1n s reklamou nazna\u010duj\u00edc\u00ed rychl\u00e9 \u00fa\u010dinky. Nicm\u00e9n\u011b, Japonsk\u00e1 agentura pro ochranu spot\u0159ebitele (Japanese Consumer Agency) rozhodla, \u017ee pro tyto \u00fa\u010dinky neexistuje racion\u00e1ln\u00ed d\u016fkaz a vydala p\u0159\u00edkaz k opat\u0159en\u00ed a pokut\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prehled_problematickeho_zobrazeni\"><\/span>P\u0159ehled problematick\u00e9ho zobrazen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bylo konstatov\u00e1no, \u017ee zobrazen\u00ed nazna\u010duj\u00edc\u00ed rychl\u00e9 \u00fa\u010dinky bez racion\u00e1ln\u00edho d\u016fkazu na affiliate webov\u00fdch str\u00e1nk\u00e1ch p\u0159edstavuje klamav\u00e9 zobrazen\u00ed v\u00fdhodnosti podle Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii (Japanese Act against Unjustifiable Premiums and Misleading Representations). Konkr\u00e9tn\u011b bylo probl\u00e9mem n\u00e1sleduj\u00edc\u00ed zobrazen\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201eDok\u00e1z\u00e1no pokusy na my\u0161\u00edch na presti\u017en\u00ed univerzit\u011b! L\u00e9ka\u0159i doporu\u010duj\u00ed \u201evlasov\u00fd tonikum, kter\u00e9 90% lid\u00ed zm\u011bnilo na hustou h\u0159\u00edvu\u201c &#8211; to je \u0161\u00edlen\u00e9!\u201c Spolu s obr\u00e1zkem tenk\u00fdch vlas\u016f na temeni hlavy a obr\u00e1zkem hust\u00fdch vlas\u016f na temeni hlavy spojen\u00fdch \u0161ipkou, \u201eJako by moje starosti byly l\u017ei, za pouh\u00e9 2 m\u011bs\u00edce se mi vlasy zm\u011bnily na hustou h\u0159\u00edvu!!! Nyn\u00ed mi vlasy rostou tak, \u017ee u\u017e nevid\u00edm poko\u017eku hlavy, tak\u017ee kdy\u017e jdu k holi\u010di, \u0159\u00edkaj\u00ed mi \u201eM\u00e1te hodn\u011b vlas\u016f, vi\u010f?\u201c (sm\u00edch) U\u017e nemus\u00edm m\u00edt strach z vypad\u00e1v\u00e1n\u00ed vlas\u016f p\u0159i \u0161amponov\u00e1n\u00ed a c\u00edt\u00edm se, jako bych se vr\u00e1til do sv\u00fdch dvac\u00e1t\u00fdch let.\u201c<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/023295\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tiskov\u00e1 zpr\u00e1va Japonsk\u00e9 agentury pro ochranu spot\u0159ebitele ze dne 3. b\u0159ezna 2021 (Reiwa 3) \u201eOpat\u0159en\u00ed proti spole\u010dnosti T.S Corporation na z\u00e1klad\u011b z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii\u201c[ja]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/10\/effect-evidence-hair-growth-productsproducts-1-e1635485133741.png\" alt=\"\" class=\"wp-image-38083\" \/><\/figure>\n\n\n\n<p>K t\u011bmto zobrazen\u00edm byly p\u0159id\u00e1ny v\u00fdrazy \u201e*Je to jen ilustrace\u201c a \u201e*Je to osobn\u00ed n\u00e1zor\u201c, ale bylo rozhodnuto, \u017ee \u201etato zobrazen\u00ed nevyvracej\u00ed vn\u00edm\u00e1n\u00ed \u00fa\u010dink\u016f dan\u00e9ho produktu, kter\u00e9 obecn\u00ed spot\u0159ebitel\u00e9 z\u00edskaj\u00ed z v\u00fd\u0161e uveden\u00fdch zobrazen\u00ed\u201c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prikaz_k_opatreni\"><\/span>P\u0159\u00edkaz k opat\u0159en\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V b\u0159eznu 2021 (Reiwa 3) Japonsk\u00e1 agentura pro ochranu spot\u0159ebitele vydala prodejci \u201eBUBKA ZERO\u201c, spole\u010dnosti T.S Corporation, n\u00e1sleduj\u00edc\u00ed p\u0159\u00edkaz k opat\u0159en\u00ed:<\/p>\n\n\n\n<ul>\n<li>Informovat ve\u0159ejnost o tom, \u017ee zobrazen\u00ed je v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e skute\u010dnost a poru\u0161uje z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii<\/li>\n\n\n\n<li>P\u0159ijmout opat\u0159en\u00ed k zabr\u00e1n\u011bn\u00ed opakov\u00e1n\u00ed a d\u016fkladn\u011b o nich informovat veden\u00ed<\/li>\n\n\n\n<li>Ned\u011blat podobn\u00e9 zobrazen\u00ed jako to, kter\u00e9 bylo tentokr\u00e1t shled\u00e1no poru\u0161en\u00edm, ani\u017e by m\u011blo racion\u00e1ln\u00ed d\u016fkaz, kter\u00fd by ho podpo\u0159il<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prikaz_k_zaplaceni_pokuty\"><\/span>P\u0159\u00edkaz k zaplacen\u00ed pokuty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V z\u00e1\u0159\u00ed 2021 byl v\u016f\u010di spole\u010dnosti T.S Corporation vyd\u00e1n p\u0159\u00edkaz k zaplacen\u00ed pokuty ve v\u00fd\u0161i 17,47 milion\u016f jen\u016f. V Japonsk\u00e9m z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii (Japanese Act against Unjustifiable Premiums and Misleading Representations) existuje ustanoven\u00ed, kter\u00e9 umo\u017e\u0148uje vyhnout se p\u0159\u00edkazu k zaplacen\u00ed pokuty. Podm\u00ednkou je, \u017ee \u201epokud podnikatel nev\u011bd\u011bl, \u017ee zobrazen\u00ed souvisej\u00edc\u00ed s \u010dinnost\u00ed, kter\u00e1 je p\u0159edm\u011btem pokuty, je klamav\u00e9 nebo zav\u00e1d\u011bj\u00edc\u00ed b\u011bhem obdob\u00ed, kdy prov\u00e1d\u011bl tuto \u010dinnost, a nezanedb\u00e1val p\u0159im\u011b\u0159enou opatrnost, aby o tom nev\u011bd\u011bl, nebo pokud \u010d\u00e1stka je m\u00e9n\u011b ne\u017e 1,5 milionu jen\u016f\u201c. Nicm\u00e9n\u011b, bylo konstatov\u00e1no, \u017ee \u201eT.S Corporation prov\u00e1d\u011bla \u010dinnost, kter\u00e1 je p\u0159edm\u011btem pokuty, ani\u017e by \u0159\u00e1dn\u011b kontrolovala podkladov\u00e9 materi\u00e1ly pro zobrazen\u00ed\u201c, a proto se na ni toto ustanoven\u00ed nevztahuje.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/10\/effect-evidence-hair-growth-productsproducts-2.jpg\" alt=\"\" class=\"wp-image-38082\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_Japonsky_zakon_o_zobrazeni_cen_a_darku\"><\/span>Co je to Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen a d\u00e1rk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen a d\u00e1rk\u016f,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>je z\u00e1kon, kter\u00fd byl vytvo\u0159en s c\u00edlem chr\u00e1nit z\u00e1jmy b\u011b\u017en\u00fdch spot\u0159ebitel\u016f t\u00edm, \u017ee stanovuje omezen\u00ed a z\u00e1kazy na \u010dinnosti, kter\u00e9 by mohly br\u00e1nit svobodn\u00e9 a racion\u00e1ln\u00ed volb\u011b b\u011b\u017en\u00fdch spot\u0159ebitel\u016f, a to t\u00edm, \u017ee se zabr\u00e1n\u00ed nekal\u00e9mu l\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f prost\u0159ednictv\u00edm nekal\u00fdch d\u00e1rk\u016f a zobrazen\u00ed souvisej\u00edc\u00edch s obchodov\u00e1n\u00edm s produkty a slu\u017ebami.<\/p>\n<cite> \u010cl\u00e1nek 1 Japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen a d\u00e1rk\u016f <\/cite><\/blockquote>\n\n\n\n<p>Je to z\u00e1kon, kter\u00fd byl vytvo\u0159en, aby se zabr\u00e1nilo tomu, aby b\u011b\u017en\u00ed spot\u0159ebitel\u00e9 utrp\u011bli \u0161kodu t\u00edm, \u017ee by si koupili ne\u00fa\u010dinn\u00e9 produkty kv\u016fli nekal\u00fdm d\u00e1rk\u016fm a reklam\u00e1m atd., a stanovuje z\u00e1kazy a omezen\u00ed na nekal\u00e9 zobrazen\u00ed a d\u00e1rky.<\/p>\n\n\n\n<p>Pro v\u00edce informac\u00ed o dvojit\u00e9m zobrazen\u00ed cen podle Japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen a d\u00e1rk\u016f, pros\u00edm, viz n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/display-double-law-point\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/display-double-law-point[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Druhy_nespravnych_zobrazeni\"><\/span>Druhy nespr\u00e1vn\u00fdch zobrazen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V r\u00e1mci japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii (\u666f\u54c1\u8868\u793a\u6cd5) jsou definov\u00e1ny t\u0159i typy nespr\u00e1vn\u00fdch zobrazen\u00ed:<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed vedouc\u00ed k omylu o vynikaj\u00edc\u00ed kvalit\u011b<\/li>\n\n\n\n<li>Zobrazen\u00ed vedouc\u00ed k omylu o v\u00fdhodnosti<\/li>\n\n\n\n<li>Jin\u00e9 zobrazen\u00ed, kter\u00e9 by mohlo v\u00e9st k omylu spot\u0159ebitele<\/li>\n<\/ul>\n\n\n\n<p>Mezi n\u011b pat\u0159\u00ed, jak je vid\u011bt na p\u0159\u00edkladu &#8220;BUBKA ZERO&#8221;, prodej produktu s tvrzen\u00edm o jeho \u00fa\u010dinc\u00edch, a\u010dkoli pro n\u011b neexistuje \u017e\u00e1dn\u00fd d\u016fkaz. To je pova\u017eov\u00e1no za &#8220;zobrazen\u00ed vedouc\u00ed k omylu o vynikaj\u00edc\u00ed kvalit\u011b&#8221;.<\/p>\n\n\n\n<p>Zobrazen\u00ed vedouc\u00ed k omylu o vynikaj\u00edc\u00ed kvalit\u011b je definov\u00e1no jako &#8220;nespr\u00e1vn\u00e9 zobrazen\u00ed t\u00fdkaj\u00edc\u00ed se kvality, standard\u016f nebo jin\u00fdch aspekt\u016f produktu nebo slu\u017eby&#8221;. Konkr\u00e9tn\u011b se jedn\u00e1 o:<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed, kter\u00e9 nazna\u010duje, \u017ee je produkt nebo slu\u017eba v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e ve skute\u010dnosti<\/li>\n\n\n\n<li>Zobrazen\u00ed, kter\u00e9 nazna\u010duje, \u017ee je produkt nebo slu\u017eba v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e produkty konkuren\u010dn\u00edch spole\u010dnost\u00ed, a\u010dkoli to ve skute\u010dnosti nen\u00ed pravda<\/li>\n<\/ul>\n\n\n\n<p>Specifick\u00e9 p\u0159\u00edklady zahrnuj\u00ed:<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed tvrd\u00edc\u00ed, \u017ee &#8220;jen nanesen\u00edm se zbav\u00edte skvrn!&#8221;, a\u010dkoli pro to neexistuje \u017e\u00e1dn\u00fd racion\u00e1ln\u00ed d\u016fkaz<\/li>\n\n\n\n<li>Zobrazen\u00ed tvrd\u00edc\u00ed, \u017ee &#8220;jen n\u00e1\u0161 produkt pou\u017e\u00edv\u00e1 tuto sou\u010d\u00e1stku&#8221;, a\u010dkoli ji ve skute\u010dnosti pou\u017e\u00edvaj\u00ed i konkuren\u010dn\u00ed spole\u010dnosti<\/li>\n<\/ul>\n\n\n\n<p>Takov\u00e9 p\u0159\u00edpady jsou pova\u017eov\u00e1ny za zobrazen\u00ed vedouc\u00ed k omylu o vynikaj\u00edc\u00ed kvalit\u011b.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/10\/effect-evidence-hair-growth-productsproducts-3.jpg\" alt=\"\" class=\"wp-image-38081\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tresty_za_provadeni_klamavych_reklam\"><\/span>Tresty za prov\u00e1d\u011bn\u00ed klamav\u00fdch reklam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud je reklama pova\u017eov\u00e1na za klamavou a je poru\u0161en\u00edm Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a cenov\u00fdch slev (Premiums and Representations Act),<\/p>\n\n\n\n<ul>\n<li>je nutn\u00e9 d\u016fkladn\u011b informovat ve\u0159ejnost o tom, \u017ee dan\u00e1 reklama je klamav\u00e1<\/li>\n\n\n\n<li>je nutn\u00e9 p\u0159ijmout opat\u0159en\u00ed k zabr\u00e1n\u011bn\u00ed opakov\u00e1n\u00ed<\/li>\n\n\n\n<li>je nutn\u00e9 se zav\u00e1zat, \u017ee se podobn\u00e9 poru\u0161en\u00ed z\u00e1kona ji\u017e nebude opakovat<\/li>\n<\/ul>\n\n\n\n<p>M\u016f\u017ee b\u00fdt vyd\u00e1n p\u0159\u00edkaz k t\u011bmto opat\u0159en\u00edm.<\/p>\n\n\n\n<p>Pokud dojde k poru\u0161en\u00ed tohoto p\u0159\u00edkazu, m\u016f\u017ee b\u00fdt ulo\u017een trest odn\u011bt\u00ed svobody a\u017e na dva roky nebo pokuta a\u017e do v\u00fd\u0161e 3 milion\u016f jen\u016f. Krom\u011b toho, pokud jde o podniky jako jsou korporace, m\u016f\u017ee b\u00fdt ulo\u017eena pokuta a\u017e do v\u00fd\u0161e 300 milion\u016f jen\u016f, a to nejen na korporaci, ale tak\u00e9 na jej\u00edho z\u00e1stupce, kter\u00fd m\u016f\u017ee b\u00fdt pokutov\u00e1n a\u017e do v\u00fd\u0161e 3 milion\u016f jen\u016f.<\/p>\n\n\n\n<p>M\u016f\u017ee b\u00fdt tak\u00e9 vyd\u00e1n p\u0159\u00edkaz k zaplacen\u00ed pokuty. V\u00fd\u0161e pokuty je 3% z obratu zbo\u017e\u00ed nebo slu\u017eeb, kter\u00e9 byly nespr\u00e1vn\u011b ozna\u010deny, b\u011bhem obdob\u00ed, na kter\u00e9 se pokuta vztahuje (maxim\u00e1ln\u011b 3 roky). Tento obrat je vypo\u010d\u00edt\u00e1n s\u010d\u00edt\u00e1n\u00edm ceny zbo\u017e\u00ed nebo slu\u017eeb prodan\u00fdch b\u011bhem obdob\u00ed, na kter\u00e9 se pokuta vztahuje, kter\u00e9 byly nespr\u00e1vn\u011b ozna\u010deny.<\/p>\n\n\n\n<p>Jak ji\u017e bylo uvedeno, p\u0159\u00edkaz k zaplacen\u00ed pokuty nebude vyd\u00e1n v n\u00e1sleduj\u00edc\u00edch p\u0159\u00edpadech:<\/p>\n\n\n\n<ul>\n<li>Pokud je uzn\u00e1no, \u017ee osoba, kter\u00e1 provedla \u010dinnost podl\u00e9haj\u00edc\u00ed pokut\u011b, nev\u011bd\u011bla b\u011bhem cel\u00e9 doby, \u017ee se jedn\u00e1 o klamavou reklamu, a neporu\u0161ila p\u0159im\u011b\u0159enou opatrnost t\u00edm, \u017ee o tom nev\u011bd\u011bla<\/li>\n\n\n\n<li>Pokud je vypo\u010dten\u00e1 \u010d\u00e1stka m\u00e9n\u011b ne\u017e 1,5 milionu jen\u016f<\/li>\n\n\n\n<li>Pokud se po proveden\u00ed opat\u0159en\u00ed k vr\u00e1cen\u00ed pen\u011bz v\u00fd\u0161e pokuty sn\u00ed\u017e\u00ed na m\u00e9n\u011b ne\u017e 10 000 jen\u016f<\/li>\n<\/ul>\n\n\n\n<p>Japonsk\u00e1 agentura pro ochranu spot\u0159ebitel\u016f (Consumer Agency) m\u016f\u017ee po\u017eadovat p\u0159edlo\u017een\u00ed dokument\u016f, kter\u00e9 poskytuj\u00ed racion\u00e1ln\u00ed d\u016fkazy pro reklamu, pokud existuje podez\u0159en\u00ed, \u017ee je klamav\u00e1. Pokud v\u0161ak nejsou p\u0159edlo\u017eeny \u017e\u00e1dn\u00e9 dokumenty nebo pokud dokumenty neposkytuj\u00ed racion\u00e1ln\u00ed d\u016fkazy, bude tato reklama pova\u017eov\u00e1na za klamavou v souvislosti s p\u0159\u00edkazem k opat\u0159en\u00ed a bude p\u0159edpokl\u00e1d\u00e1na jako klamav\u00e1 v souvislosti s p\u0159\u00edkazem k zaplacen\u00ed pokuty, a stane se tak p\u0159edm\u011btem p\u0159\u00edkazu k opat\u0159en\u00ed a p\u0159\u00edkazu k zaplacen\u00ed pokuty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti\"><\/span>Shrnut\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V reklam\u011b m\u016f\u017ee b\u00fdt l\u00e1kav\u00e9 pou\u017e\u00edvat nadsazen\u00e9 v\u00fdrazy, abyste prodali sv\u016fj produkt, ale prod\u00e1vat zbo\u017e\u00ed, kter\u00e9 slibuje \u00fa\u010dinky bez racion\u00e1ln\u00edho d\u016fvodu, je poru\u0161en\u00edm Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f. Pokud dojde k poru\u0161en\u00ed tohoto z\u00e1kona, m\u016f\u017ee b\u00fdt vyd\u00e1n p\u0159\u00edkaz k opat\u0159en\u00ed nebo pokuta od Japonsk\u00e9 agentury pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti. To nejen po\u0161kod\u00ed d\u016fv\u011bryhodnost va\u0161\u00ed firmy, ale tak\u00e9 zp\u016fsob\u00ed finan\u010dn\u00ed ztr\u00e1ty.<\/p>\n\n\n\n<p>M\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 ur\u010dit, jak\u00e9 zobrazen\u00ed je nespr\u00e1vn\u00e9. Aby se p\u0159ede\u0161lo nev\u011bdom\u00e9mu poru\u0161en\u00ed, je bezpe\u010dn\u00e9 konzultovat se s pr\u00e1vn\u00edkem, kter\u00fd je dob\u0159e obezn\u00e1men s pr\u00e1vn\u00edmi p\u0159edpisy t\u00fdkaj\u00edc\u00edmi se reklamy, p\u0159i vytv\u00e1\u0159en\u00ed reklamy.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku jsme vysv\u011btlili klamav\u00e9 zobrazen\u00ed v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f, ale v z\u00e1vislosti na typu produktu m\u016f\u017ee b\u00fdt tak\u00e9 podl\u00e9haj\u00edc\u00ed regulaci jin\u00fdch z\u00e1kon\u016f. Pro p\u0159\u00edklady p\u0159ehnan\u00e9 reklamy a sankce se pod\u00edvejte na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/hype-penalties\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/hype-penalties[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolis je pr\u00e1vn\u00ed kancel\u00e1\u0159\u00ed s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V posledn\u00edch letech se poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, jako je klamav\u00e1 reklama na internetu, st\u00e1v\u00e1 velk\u00fdm probl\u00e9mem a pot\u0159eba pr\u00e1vn\u00ed kontroly se st\u00e1le zvy\u0161uje. Na\u0161e kancel\u00e1\u0159 analyzuje pr\u00e1vn\u00ed rizika souvisej\u00edc\u00ed s podnik\u00e1n\u00edm, kter\u00e9 bylo zah\u00e1jeno nebo se pl\u00e1nuje zah\u00e1jit, s ohledem na r\u016fzn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy, a sna\u017e\u00ed se legalizovat podnik\u00e1n\u00ed co nejv\u00edce bez jeho zastaven\u00ed. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/practices\/corporate[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V z\u00e1\u0159\u00ed 2021 (rok 2021 podle gregori\u00e1nsk\u00e9ho kalend\u00e1\u0159e) japonsk\u00e1 Agentura pro ochranu spot\u0159ebitele (japonsk\u00e1 &#8216;Koushiki-Shouhisha-Chou&#8217;) uznala, \u017ee reklama na vlasov\u00fd tonikum &#8220;BUBKA ZER [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61566"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61566"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61566\/revisions"}],"predecessor-version":[{"id":63985,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61566\/revisions\/63985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/63984"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}