{"id":61575,"date":"2023-12-08T20:25:38","date_gmt":"2023-12-08T11:25:38","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61575"},"modified":"2024-03-30T12:55:20","modified_gmt":"2024-03-30T03:55:20","slug":"tv-internet-watching-media","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/tv-internet-watching-media","title":{"rendered":"Poprv\u00e9 p\u0159ekro\u010dil \u010das str\u00e1ven\u00fd na internetu dobu sledov\u00e1n\u00ed televize: Vysv\u011btlen\u00ed skute\u010dn\u00e9ho vyu\u017eit\u00ed m\u00e9di\u00ed"},"content":{"rendered":"\n<p>Dne 25. srpna 2021 (25.8.2021) Ministerstvo vnitra a komunikac\u00ed (Institut pro politiku informa\u010dn\u00edch a komunika\u010dn\u00edch technologi\u00ed) ozn\u00e1milo zpr\u00e1vu za rok 2020, kter\u00e1 kontinu\u00e1ln\u011b sleduje dobu a \u010dasov\u00e9 p\u00e1smo vyu\u017eit\u00ed, m\u00edru vyu\u017eit\u00ed, d\u016fv\u011bryhodnost atd. internetov\u00fdch m\u00e9di\u00ed, jako jsou internet, soci\u00e1ln\u00ed m\u00e9dia, a informa\u010dn\u00edch a komunika\u010dn\u00edch m\u00e9di\u00ed, jako jsou televize a r\u00e1dio, aby objasnila vztahy mezi m\u00e9dii a zm\u011bny v re\u00e1ln\u00e9m vyu\u017eit\u00ed.<\/p>\n\n\n\n<p>Zde vysv\u011btl\u00edme p\u0159ehled a\u017e do kapitoly 5 &#8220;Hlavn\u00ed m\u00edra vyu\u017eit\u00ed slu\u017eeb \/ aplikac\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed&#8221; z &#8220;Zpr\u00e1vy o pr\u016fzkumu doby vyu\u017eit\u00ed a informa\u010dn\u00edho chov\u00e1n\u00ed m\u00e9di\u00ed informa\u010dn\u00edch a komunika\u010dn\u00edch technologi\u00ed za rok 2020&#8221;.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/tv-internet-watching-media\/#Metodika_tohoto_pruzkumu\" title=\"Metodika tohoto pr\u016fzkumu\">Metodika tohoto pr\u016fzkumu<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/tv-internet-watching-media\/#Doba_vyuziti_televize_internetu_novin_a_rozhlasu_a_mira_jejich_vyuziti\" title=\"Doba vyu\u017eit\u00ed televize, internetu, novin a rozhlasu a m\u00edra jejich vyu\u017eit\u00ed\">Doba vyu\u017eit\u00ed televize, internetu, novin a rozhlasu a m\u00edra jejich vyu\u017eit\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/tv-internet-watching-media\/#Vyuziti_internetu_podle_jednotlivych_polozek_a_doba_stravena_na_internetu_a_mira_ucasti\" title=\"Vyu\u017eit\u00ed internetu podle jednotliv\u00fdch polo\u017eek a doba str\u00e1ven\u00e1 na internetu a m\u00edra \u00fa\u010dasti\">Vyu\u017eit\u00ed internetu podle jednotliv\u00fdch polo\u017eek a doba str\u00e1ven\u00e1 na internetu a m\u00edra \u00fa\u010dasti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/tv-internet-watching-media\/#Hlavni_zarizeni_pro_pouzivani_internetu_a_mira_aktivnich_uzivatelu\" title=\"Hlavn\u00ed za\u0159\u00edzen\u00ed pro pou\u017e\u00edv\u00e1n\u00ed internetu a m\u00edra aktivn\u00edch u\u017eivatel\u016f\">Hlavn\u00ed za\u0159\u00edzen\u00ed pro pou\u017e\u00edv\u00e1n\u00ed internetu a m\u00edra aktivn\u00edch u\u017eivatel\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/tv-internet-watching-media\/#Hlavni_mira_vyuziti_zarizeni\" title=\"Hlavn\u00ed m\u00edra vyu\u017eit\u00ed za\u0159\u00edzen\u00ed\">Hlavn\u00ed m\u00edra vyu\u017eit\u00ed za\u0159\u00edzen\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/tv-internet-watching-media\/#Hlavni_vyuziti_socialnich_medii_aplikaci\" title=\"Hlavn\u00ed vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed \/ aplikac\u00ed\">Hlavn\u00ed vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed \/ aplikac\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/tv-internet-watching-media\/#Uvod_do_opatreni_nasi_kancelare\" title=\"\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metodika_tohoto_pruzkumu\"><\/span>Metodika tohoto pr\u016fzkumu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tento pr\u016fzkum se prov\u00e1d\u00ed ka\u017ed\u00fd rok od roku 2012 (letos je to ji\u017e dev\u00e1t\u00fd ro\u010dn\u00edk) a je jedn\u00edm z velk\u00fdch pr\u016fzkum\u016f ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed o m\u00e9di\u00edch, kter\u00fd se rovn\u00e1 &#8220;Celost\u00e1tn\u00edmu hodnocen\u00ed m\u00e9di\u00ed a pr\u016fzkumu kontaktu&#8221; Japonsk\u00e9 asociace novin a &#8220;Celost\u00e1tn\u00edmu pr\u016fzkumu ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed o m\u00e9di\u00edch&#8221; Novinov\u00e9ho a telekomunika\u010dn\u00edho v\u00fdzkumn\u00e9ho sdru\u017een\u00ed.<\/p>\n\n\n\n<p>Respondenty byli vybr\u00e1ni pomoc\u00ed n\u00e1hodn\u00e9ho v\u00fdb\u011bru na 125 m\u00edstech po cel\u00e9 zemi na z\u00e1klad\u011b skute\u010dn\u00e9ho pom\u011bru z\u00e1kladn\u00edho registru obyvatel, a to v desetilet\u00fdch skupin\u00e1ch ve v\u011bku od 13 do 69 let, celkem 1500 mu\u017e\u016f a \u017een. Pr\u016fzkum formou den\u00edku a dotazn\u00edkov\u00fd pr\u016fzkum byly provedeny sou\u010dasn\u011b od 12. ledna do 18. ledna 2021.<\/p>\n\n\n\n<p>Pr\u016fzkum formou den\u00edku (dva v\u0161edn\u00ed dny a jeden den volna) byl proveden pro pou\u017eit\u00ed televize, novin, internetu atd., kde byla zaznamen\u00e1na doba pou\u017eit\u00ed a skute\u010dnost sou\u010dasn\u00e9ho pou\u017eit\u00ed pro ka\u017ed\u00e9 za\u0159\u00edzen\u00ed a obsah pou\u017eit\u00ed pomoc\u00ed metody pr\u016fzkumu formou den\u00edku (24 hodin, rozd\u011bleno na 15 minut).<\/p>\n\n\n\n<p>Dotazn\u00edkov\u00fd pr\u016fzkum se t\u00fdkal vlastnictv\u00ed a pou\u017e\u00edv\u00e1n\u00ed za\u0159\u00edzen\u00ed, jako jsou PC, smartphony, funk\u010dn\u00ed telefony atd., a stavu pou\u017e\u00edv\u00e1n\u00ed hlavn\u00edch webov\u00fdch str\u00e1nek a aplikac\u00ed. Byl proveden tak\u00e9 pr\u016fzkum o d\u016fle\u017eitosti a d\u016fv\u011bryhodnosti jako zdroje informac\u00ed pro ka\u017ed\u00fd typ informac\u00ed o tradi\u010dn\u00edch m\u00e9di\u00edch, jako je televize a noviny, a r\u016fzn\u00fdch m\u00e9di\u00edch na internetu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doba_vyuziti_televize_internetu_novin_a_rozhlasu_a_mira_jejich_vyuziti\"><\/span>Doba vyu\u017eit\u00ed televize, internetu, novin a rozhlasu a m\u00edra jejich vyu\u017eit\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prvn\u00ed \u010d\u00e1st je &#8220;Doba vyu\u017eit\u00ed informa\u010dn\u00edch a komunika\u010dn\u00edch m\u00e9di\u00ed a za\u0159\u00edzen\u00ed a m\u00edra jejich vyu\u017eit\u00ed&#8221;, prvn\u00ed kapitola je &#8220;Doba vyu\u017eit\u00ed hlavn\u00edch m\u00e9di\u00ed a m\u00edra jejich vyu\u017eit\u00ed&#8221;. V &#8220;Dob\u011b vyu\u017eit\u00ed televize, internetov\u00fdch novin a rozhlasu a m\u00ed\u0159e jejich vyu\u017eit\u00ed&#8221; se uk\u00e1zalo, \u017ee:<\/p>\n\n\n\n<ul>\n<li>Pr\u016fm\u011brn\u00e1 doba vyu\u017eit\u00ed je ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch b\u011bhem pracovn\u00edch dn\u016f i o v\u00edkendech nejdel\u0161\u00ed p\u0159i &#8220;sledov\u00e1n\u00ed televize (v re\u00e1ln\u00e9m \u010dase)&#8221; a &#8220;vyu\u017e\u00edv\u00e1n\u00ed internetu&#8221;.<\/li>\n\n\n\n<li>Ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch pr\u016fm\u011brn\u00e1 doba vyu\u017eit\u00ed internetu b\u011bhem pracovn\u00edch dn\u016f poprv\u00e9 p\u0159ekonala pr\u016fm\u011brnou dobu sledov\u00e1n\u00ed televize (v re\u00e1ln\u00e9m \u010dase).<\/li>\n<\/ul>\n\n\n\n<p>Toto jsou v\u00fdsledky na\u0161eho pr\u016fzkumu.<\/p>\n\n\n\n<p>V roce 2012 (prvn\u00ed pr\u016fzkum) byla doba vyu\u017eit\u00ed &#8220;sledov\u00e1n\u00ed televize (v re\u00e1ln\u00e9m \u010dase)&#8221; oproti &#8220;vyu\u017e\u00edv\u00e1n\u00ed internetu&#8221; b\u011bhem pracovn\u00edch dn\u016f 184,7 minut oproti 71,8 minut\u00e1m. Tato doba se zm\u011bnila na 163,2 minut oproti 168,4 minut\u00e1m, kdy poprv\u00e9 doba vyu\u017eit\u00ed internetu p\u0159ekonala dobu sledov\u00e1n\u00ed televize. To je sp\u00ed\u0161e d\u016fsledek toho, \u017ee doba vyu\u017eit\u00ed internetu b\u011bhem pracovn\u00edch dn\u016f se zv\u00fd\u0161ila, ne\u017e \u017ee by doba sledov\u00e1n\u00ed televize (v re\u00e1ln\u00e9m \u010dase) klesla. Z toho, \u017ee pom\u011br mezi t\u011bmito dv\u011bma \u010dinnostmi o v\u00edkendech je 223,3 minut oproti 174,9 minut\u00e1m, je z\u0159ejm\u00e9, \u017ee televize jako m\u00e9dium st\u00e1le m\u00e1 svou popularitu.<\/p>\n\n\n\n<p>Av\u0161ak, pokud se na to pod\u00edv\u00e1me podle v\u011bkov\u00fdch skupin, zjist\u00edme, \u017ee:<\/p>\n\n\n\n<ul>\n<li>Pr\u016fm\u011brn\u00e1 doba vyu\u017eit\u00ed internetu se zvy\u0161uje ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch b\u011bhem pracovn\u00edch dn\u016f i o v\u00edkendech. Zejm\u00e9na u teenager\u016f a lid\u00ed ve v\u011bku 20 let je pr\u016fm\u011brn\u00e1 doba vyu\u017eit\u00ed del\u0161\u00ed.<\/li>\n\n\n\n<li>&#8220;Sledov\u00e1n\u00ed televize (v re\u00e1ln\u00e9m \u010dase)&#8221; se prodlu\u017euje s v\u011bkem, p\u0159i\u010dem\u017e pr\u016fm\u011brn\u00e1 doba vyu\u017eit\u00ed u lid\u00ed star\u0161\u00edch 60 let o v\u00edkendech je 334,7 minut, co\u017e je mnohem v\u00edce ne\u017e 300 minut.<\/li>\n<\/ul>\n\n\n\n<p>U teenager\u016f je doba &#8220;sledov\u00e1n\u00ed televize (v re\u00e1ln\u00e9m \u010dase)&#8221; oproti &#8220;vyu\u017e\u00edv\u00e1n\u00ed internetu&#8221; b\u011bhem pracovn\u00edch dn\u016f 73,1 minut oproti 234,2 minut\u00e1m, u lid\u00ed ve v\u011bku 20 let je to 88,0 minut oproti 255,4 minut\u00e1m. Ve srovn\u00e1n\u00ed s lidmi ve v\u011bku 50 let (195,6 minut oproti 130,0 minut\u00e1m) a lidmi star\u0161\u00edmi 60 let (271,4 minut oproti 105,5 minut\u00e1m) je z\u0159ejm\u00e9, \u017ee mlad\u0161\u00ed generace se od televize odkl\u00e1n\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/01\/tv-internet-watching-media-1.jpg\" alt=\"\" class=\"wp-image-41780\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyuziti_internetu_podle_jednotlivych_polozek_a_doba_stravena_na_internetu_a_mira_ucasti\"><\/span>Vyu\u017eit\u00ed internetu podle jednotliv\u00fdch polo\u017eek a doba str\u00e1ven\u00e1 na internetu a m\u00edra \u00fa\u010dasti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Druh\u00e1 kapitola se zab\u00fdv\u00e1 &#8220;Dobou vyu\u017eit\u00ed m\u00e9di\u00ed podle typu obsahu a m\u00edrou \u00fa\u010dasti&#8221;. Pod\u00edvejme se na &#8220;Dobu vyu\u017eit\u00ed internetu podle jednotliv\u00fdch polo\u017eek a m\u00edru \u00fa\u010dasti&#8221;, tedy na to, co lid\u00e9 na internetu d\u011blaj\u00ed podle v\u011bkov\u00fdch skupin.<\/p>\n\n\n\n<ul>\n<li>V pr\u016fm\u011bru ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch je nejdel\u0161\u00ed doba str\u00e1ven\u00e1 &#8220;\u010dten\u00edm a psan\u00edm e-mail\u016f&#8221; b\u011bhem v\u0161edn\u00edch dn\u016f, a to 40,8 minut, a &#8220;sledov\u00e1n\u00edm a sd\u00edlen\u00edm vide\u00ed&#8221; b\u011bhem sv\u00e1tk\u016f, a to 58,0 minut.<\/li>\n\n\n\n<li>Pokud se pod\u00edv\u00e1me podle v\u011bkov\u00fdch skupin, pr\u016fm\u011brn\u00e1 doba str\u00e1ven\u00e1 &#8220;sledov\u00e1n\u00edm a sd\u00edlen\u00edm vide\u00ed&#8221; mezi teenagery b\u011bhem sv\u00e1tk\u016f, &#8220;sledov\u00e1n\u00edm a psan\u00edm na soci\u00e1ln\u00edch m\u00e9di\u00edch&#8221; a &#8220;sledov\u00e1n\u00edm a sd\u00edlen\u00edm vide\u00ed&#8221; mezi dvac\u00e1tn\u00edky b\u011bhem sv\u00e1tk\u016f, v\u0161echny p\u0159esahuj\u00ed 100 minut.<\/li>\n<\/ul>\n\n\n\n<p>Tak to vypad\u00e1.<\/p>\n\n\n\n<p>Zaj\u00edmav\u00e9 je, \u017ee pr\u016fm\u011brn\u00e1 doba str\u00e1ven\u00e1 &#8220;\u010dten\u00edm a psan\u00edm e-mail\u016f&#8221; b\u011bhem v\u0161edn\u00edch dn\u016f je mezi teenagery 18,4 minuty, zat\u00edmco mezi dvac\u00e1tn\u00edky je to 39,6 minut, a to je podobn\u00e9 i u star\u0161\u00edch v\u011bkov\u00fdch skupin. Tento trend je patrn\u00fd i p\u0159i &#8220;\u010dten\u00ed a psan\u00ed blog\u016f a webov\u00fdch str\u00e1nek&#8221;, kde teenager\u016fm trv\u00e1 polovi\u010dn\u00ed dobu ne\u017e ostatn\u00edm v\u011bkov\u00fdm skupin\u00e1m.<\/p>\n\n\n\n<p>Kdy\u017e se pod\u00edv\u00e1me na to, jak tr\u00e1v\u00ed sv\u016fj \u010das, vid\u00edme, \u017ee to jsou &#8220;sledov\u00e1n\u00ed a psan\u00ed na soci\u00e1ln\u00edch m\u00e9di\u00edch&#8221;, &#8220;sledov\u00e1n\u00ed a sd\u00edlen\u00ed vide\u00ed&#8221; a &#8220;hran\u00ed online a soci\u00e1ln\u00edch her&#8221;, a teenager\u016fm i dvac\u00e1tn\u00edk\u016fm trv\u00e1 nejv\u00edce \u010dasu.<\/p>\n\n\n\n<p>Skute\u010dn\u00fd \u010das str\u00e1ven\u00fd hran\u00edm her nen\u00ed tak velk\u00fd, ale &#8220;sledov\u00e1n\u00ed a psan\u00ed na soci\u00e1ln\u00edch m\u00e9di\u00edch&#8221; mezi teenagery b\u011bhem v\u0161edn\u00edch dn\u016f 72,3 minut a b\u011bhem sv\u00e1tk\u016f 85,4 minut, mezi dvac\u00e1tn\u00edky b\u011bhem v\u0161edn\u00edch dn\u016f 84,6 minut a b\u011bhem sv\u00e1tk\u016f 110,8 minut, &#8220;sledov\u00e1n\u00ed a sd\u00edlen\u00ed vide\u00ed&#8221; mezi teenagery b\u011bhem v\u0161edn\u00edch dn\u016f 90,2 minut a b\u011bhem sv\u00e1tk\u016f 131,8 minut, mezi dvac\u00e1tn\u00edky b\u011bhem v\u0161edn\u00edch dn\u016f 73,8 minut a b\u011bhem sv\u00e1tk\u016f 115,9 minut, m\u016f\u017eeme \u0159\u00edci, \u017ee to je pozoruhodn\u00e1 doba v \u017eivot\u011b teenager\u016f a dvac\u00e1tn\u00edk\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hlavni_zarizeni_pro_pouzivani_internetu_a_mira_aktivnich_uzivatelu\"><\/span>Hlavn\u00ed za\u0159\u00edzen\u00ed pro pou\u017e\u00edv\u00e1n\u00ed internetu a m\u00edra aktivn\u00edch u\u017eivatel\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u0159et\u00ed kapitola se zab\u00fdv\u00e1 &#8220;Hlavn\u00edmi za\u0159\u00edzen\u00edmi pro pou\u017e\u00edv\u00e1n\u00ed internetu a m\u00edrou aktivn\u00edch u\u017eivatel\u016f&#8221;, a to:<\/p>\n\n\n\n<ul>\n<li>B\u011bhem v\u0161edn\u00edch dn\u016f i o v\u00edkendech je pr\u016fm\u011brn\u00e1 doba pou\u017e\u00edv\u00e1n\u00ed internetu na &#8220;mobiln\u00edch za\u0159\u00edzen\u00edch&#8221; u teenager\u016f a dvac\u00e1tn\u00edk\u016f del\u0161\u00ed, p\u0159i\u010dem\u017e o v\u00edkendech p\u0159ekra\u010duje 200 minut.<\/li>\n\n\n\n<li>Co se t\u00fd\u010de m\u00edry aktivn\u00edch u\u017eivatel\u016f internetu na &#8220;mobiln\u00edch za\u0159\u00edzen\u00edch&#8221;, b\u011bhem v\u0161edn\u00edch dn\u016f u dvac\u00e1tn\u00edk\u016f a t\u0159ic\u00e1tn\u00edk\u016f a o v\u00edkendech u dvac\u00e1tn\u00edk\u016f p\u0159ekra\u010duje 90%.<\/li>\n<\/ul>\n\n\n\n<p>Tak to vypad\u00e1.<\/p>\n\n\n\n<p>Pr\u016fm\u011brn\u00e1 doba pou\u017e\u00edv\u00e1n\u00ed internetu je b\u011bhem v\u0161edn\u00edch dn\u016f pro v\u0161echny v\u011bkov\u00e9 skupiny 105,8 minut, zat\u00edmco u teenager\u016f je to 186,8 minut a u dvac\u00e1tn\u00edk\u016f 177,4 minut. O v\u00edkendech je pr\u016fm\u011brn\u00e1 doba pou\u017e\u00edv\u00e1n\u00ed internetu pro v\u0161echny v\u011bkov\u00e9 skupiny 126,4 minut, zat\u00edmco u teenager\u016f je to 247,5 minut a u dvac\u00e1tn\u00edk\u016f 230,7 minut.<\/p>\n\n\n\n<p>D\u00e1le, m\u00edra aktivn\u00edch u\u017eivatel\u016f internetu na mobiln\u00edch za\u0159\u00edzen\u00edch je u dvac\u00e1tn\u00edk\u016f b\u011bhem v\u0161edn\u00edch dn\u016f 93,9% a o v\u00edkendech 94,4%, zat\u00edmco u t\u0159ic\u00e1tn\u00edk\u016f je b\u011bhem v\u0161edn\u00edch dn\u016f 90,8%.<\/p>\n\n\n\n<p>V\u0161echny tyto hodnoty jsou velmi vysok\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/01\/tv-internet-watching-media-2.jpg\" alt=\"\" class=\"wp-image-41781\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hlavni_mira_vyuziti_zarizeni\"><\/span>Hlavn\u00ed m\u00edra vyu\u017eit\u00ed za\u0159\u00edzen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Druh\u00e1 \u010d\u00e1st je &#8220;M\u00edra vyu\u017eit\u00ed za\u0159\u00edzen\u00ed a r\u016fzn\u00fdch slu\u017eeb&#8221;, kapitola 4 je &#8220;M\u00edra vyu\u017eit\u00ed za\u0159\u00edzen\u00ed atd.&#8221;, ale<\/p>\n\n\n\n<ul>\n<li>V celkov\u00e9m pr\u016f\u0159ezu v\u011bkov\u00fdch skupin se m\u00edra vyu\u017eit\u00ed &#8220;smartphon\u016f&#8221; zv\u00fd\u0161ila na 92,7 % a od zah\u00e1jen\u00ed pr\u016fzkumu v roce 2012 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159) neust\u00e1le roste<\/li>\n\n\n\n<li>M\u00edra vyu\u017eit\u00ed &#8220;smartphon\u016f&#8221; p\u0159esahuje 90 % ve v\u011bkov\u00fdch skupin\u00e1ch od 10 do 40 let. Tak\u00e9 ve v\u011bkov\u00fdch skupin\u00e1ch 50 a 60 let neust\u00e1le roste a p\u0159esahuje 80 % i ve v\u011bku 60 let<\/li>\n<\/ul>\n\n\n\n<p>To je sou\u010dasn\u00fd stav.<\/p>\n\n\n\n<p>M\u00edra vyu\u017eit\u00ed smartphon\u016f, kter\u00e1 byla v roce 2012 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159) ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch 32,0 %, se zv\u00fd\u0161ila na 92,7 %, v p\u0159\u00edpad\u011b dvac\u00e1tn\u00edk\u016f je to 99,1 %, ale i u pades\u00e1tn\u00edk\u016f je to 89,5 % a u \u0161edes\u00e1tn\u00edk\u016f 81,2 %.<\/p>\n\n\n\n<p>Nav\u00edc, i tablety neust\u00e1le rostou od roku 2012 (Gregori\u00e1nsk\u00fd kalend\u00e1\u0159), ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch je to 39,2 %, u desetilet\u00fdch a dvacetilet\u00fdch je to t\u00e9m\u011b\u0159 na stejn\u00e9 \u00farovni, ale u t\u0159ic\u00e1tn\u00edk\u016f a pades\u00e1tn\u00edk\u016f je to 44,0 % a 47,2 %, co\u017e je vysok\u00e1 m\u00edra vyu\u017eit\u00ed. Tablety lze tak\u00e9 pova\u017eovat za \u010dasto pou\u017e\u00edvan\u00e9 za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<p>Na druhou stranu, m\u00edra vyu\u017eit\u00ed \u010dte\u010dek elektronick\u00fdch knih je ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch 6,7 %, u smart hodinek je to ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch 6,8 %.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hlavni_vyuziti_socialnich_medii_aplikaci\"><\/span>Hlavn\u00ed vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed \/ aplikac\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u00e1t\u00e1 kapitola se zab\u00fdv\u00e1 &#8220;M\u00edrou vyu\u017eit\u00ed r\u016fzn\u00fdch slu\u017eeb (soci\u00e1ln\u00ed m\u00e9dia, aplikace, zpravodajsk\u00e9 slu\u017eby atd.)&#8221;, ale v &#8220;Hlavn\u00ed m\u00edra vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed \/ aplikac\u00ed&#8221; zjist\u00edme, \u017ee:<\/p>\n\n\n\n<ul>\n<li>V\u0161echny v\u011bkov\u00e9 skupiny zvy\u0161uj\u00ed vyu\u017eit\u00ed LINE, poprv\u00e9 p\u0159ekra\u010duje 90% v tomto pr\u016fzkumu. V\u011bkov\u011b tak\u00e9 p\u0159ekra\u010duje 90% od 10 do 40 let<\/li>\n\n\n\n<li>Vyu\u017eit\u00ed Facebooku kles\u00e1 ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch krom\u011b 40 a 60 let, kles\u00e1 pod 20% u teenager\u016f a m\u00e1 nejni\u017e\u0161\u00ed m\u00edru vyu\u017eit\u00ed ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch<\/li>\n\n\n\n<li>Vyu\u017eit\u00ed Instagramu st\u00e1le roste ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch a v tomto pr\u016fzkumu se rovn\u00e1 Twitteru a n\u00e1sleduje LINE<\/li>\n\n\n\n<li>V oblasti sd\u00edlen\u00ed vide\u00ed je vyu\u017eit\u00ed YouTube vysok\u00e9, p\u0159ekra\u010duje 90% od 10 do 40 let<\/li>\n<\/ul>\n\n\n\n<p>LINE m\u00e1 m\u00edru vyu\u017eit\u00ed 90,3% ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch, nejv\u00edce je to 97,7% ve v\u011bku 20 let, ale i v 60 letech je to st\u00e1le vysok\u00fdch 76,2%.<\/p>\n\n\n\n<p>Twitter m\u00e1 m\u00edru vyu\u017eit\u00ed 42,3% ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch, 29,6% ve v\u011bku 50 let a 13,5% ve v\u011bku 60 let, ale u teenager\u016f je to 67,8% a ve v\u011bku 20 let je to 79,8%. Je pozoruhodn\u00e9, \u017ee v 30 letech kles\u00e1 na 48,4%.<\/p>\n\n\n\n<p>M\u00edra vyu\u017eit\u00ed Facebooku je ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch 31,9%, ale v posledn\u00edch p\u011bti letech se to nezvy\u0161uje. Nejvy\u0161\u0161\u00ed je to ve v\u011bku 30 let s 48,0%, ale mezi teenagery to vyu\u017e\u00edv\u00e1 pouze 19,0%.<\/p>\n\n\n\n<p>Instagram m\u00e1 m\u00edru vyu\u017eit\u00ed 42,3% ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch, ale u teenager\u016f je to 69,0%, ve v\u011bku 20 let je to 68,1% a ve v\u011bku 30 let je to 55,6%. Kdy\u017e se na to d\u00edv\u00e1me podle pohlav\u00ed, je to 35,3% u mu\u017e\u016f a 49,4% u \u017een, co\u017e odr\u00e1\u017e\u00ed skute\u010dnost, \u017ee mlad\u00e9 \u017eeny, kter\u00e9 aktivn\u011b p\u0159isp\u00edvaj\u00ed na Instagram, jsou \u010dast\u011bj\u0161\u00edmi u\u017eivateli.<\/p>\n\n\n\n<p>M\u00edra vyu\u017eit\u00ed mixi, kter\u00e1 byla ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch 16,8% v roce 2012 (Gregorian calendar year), klesla na 2,3%, zat\u00edmco GREE klesla z 11,8% na 1,3%.<\/p>\n\n\n\n<p>M\u00edra vyu\u017eit\u00ed YouTube je ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch 85,2%, ale u teenager\u016f je to 96,5%, ve v\u011bku 20 let je to 97,2%, ve v\u011bku 30 let je to 94,0% a ve v\u011bku 40 let je to 92,0%. Dokonce i ve v\u011bku 50 let je to 81,2% a ve v\u011bku 60 let je to 58,9%, co\u017e znamen\u00e1, \u017ee \u010d\u00edm mlad\u0161\u00ed je v\u011bkov\u00e1 skupina, t\u00edm vy\u0161\u0161\u00ed je m\u00edra vyu\u017eit\u00ed.<\/p>\n\n\n\n<p>TikTok m\u00e1 m\u00edru vyu\u017eit\u00ed 17,3% ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch, ale u teenager\u016f je to 57,7% a ve v\u011bku 20 let je to 28,6%, co\u017e nazna\u010duje, \u017ee je obl\u00edben\u00fd mezi mlad\u0161\u00ed generac\u00ed a o\u010dek\u00e1v\u00e1 se, \u017ee m\u00edra vyu\u017eit\u00ed se v budoucnu zv\u00fd\u0161\u00ed.<\/p>\n\n\n\n<p>Na druhou stranu, m\u00edra vyu\u017eit\u00ed Nico Nico Douga je ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch 14,5% a nebylo zji\u0161t\u011bno \u017e\u00e1dn\u00e9 v\u011bkov\u00e9 skupiny, kter\u00e9 by byly zvl\u00e1\u0161t\u011b siln\u00e9.<\/p>\n\n\n\n<p>V dal\u0161\u00edm \u010dl\u00e1nku vysv\u011btl\u00edme p\u0159ehled &#8220;M\u00edry vyu\u017eit\u00ed slu\u017eeb pro sd\u00edlen\u00ed a vys\u00edl\u00e1n\u00ed vide\u00ed atd.&#8221; v t\u00e9\u017ee p\u00e1t\u00e9 kapitole.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/media-trust-purpose-trend\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/media-trust-purpose-trend[ja]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/01\/tv-internet-watching-media-3.jpg\" alt=\"\" class=\"wp-image-41779\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uvod_do_opatreni_nasi_kancelare\"><\/span>\u00davod do opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolis je pr\u00e1vnick\u00e1 kancel\u00e1\u0159 s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. P\u0159i provozov\u00e1n\u00ed m\u00e9di\u00ed existuj\u00ed oblasti, kter\u00e9 vy\u017eaduj\u00ed pr\u00e1vn\u00ed kontrolu. Na\u0161e kancel\u00e1\u0159 se zab\u00fdv\u00e1 IT a internetov\u00fdmi obchody, hudbou, filmy a dal\u0161\u00edmi oblastmi z\u00e1bavy, od strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed v oblasti du\u0161evn\u00edho vlastnictv\u00ed po smluvn\u00ed vztahy a soudn\u00ed spory. M\u00e1me tak\u00e9 zku\u0161enosti a know-how v r\u016fzn\u00fdch oblastech, od tvorby intern\u00edch sm\u011brnic pro podniky t\u00fdkaj\u00edc\u00edch se probl\u00e9m\u016f, jako jsou citace, a\u017e po prov\u00e1d\u011bn\u00ed due diligence (DD) p\u0159i f\u00faz\u00edch a akvizic\u00edch. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/operationofmedia[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dne 25. srpna 2021 (25.8.2021) Ministerstvo vnitra a komunikac\u00ed (Institut pro politiku informa\u010dn\u00edch a komunika\u010dn\u00edch technologi\u00ed) ozn\u00e1milo zpr\u00e1vu za rok 2020, kter\u00e1 kontinu\u00e1ln\u011b sleduje dobu a \u010dasov\u00e9 p\u00e1 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61575"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61575"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61575\/revisions"}],"predecessor-version":[{"id":64026,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61575\/revisions\/64026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64025"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}