{"id":61593,"date":"2023-12-08T20:25:38","date_gmt":"2023-12-08T11:25:38","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61593"},"modified":"2024-03-30T17:57:15","modified_gmt":"2024-03-30T08:57:15","slug":"pharmaceuticals-law-surcharge","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge","title":{"rendered":"Co je syst\u00e9m pokut podle Japonsk\u00e9ho 'z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch'? Vysv\u011btlen\u00ed \u010dinnost\u00ed, kter\u00e9 jsou p\u0159edm\u011btem a p\u0159\u00edpad\u016f, kdy jsou sn\u00ed\u017eeny"},"content":{"rendered":"\n<p>V r\u00e1mci Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act) je zak\u00e1z\u00e1na nepravdiv\u00e1 a p\u0159ehnan\u00e1 reklama na l\u00e9ky, kosmetiku atd. Pokud dojde k poru\u0161en\u00ed tohoto z\u00e1kona, m\u016f\u017ee b\u00fdt ulo\u017eena pokuta.<\/p>\n\n\n\n<p>V\u00fd\u0161e pokuty je vypo\u010d\u00edt\u00e1na na z\u00e1klad\u011b tr\u017eeb z reklamy, kter\u00e1 poru\u0161ila Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, tak\u017ee existuje mo\u017enost, \u017ee \u010d\u00e1stka m\u016f\u017ee b\u00fdt velk\u00e1, a je t\u0159eba b\u00fdt opatrn\u00fd.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku vysv\u011btl\u00edme, jak\u00e9 \u010dinnosti jsou p\u0159edm\u011btem syst\u00e9mu pokut podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch a v jak\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt pokuta sn\u00ed\u017eena nebo prominuta.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#Co_je_system_pokut_v_ramci_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich\" title=\"Co je syst\u00e9m pokut v r\u00e1mci japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\">Co je syst\u00e9m pokut v r\u00e1mci japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#Cilene_jednani\" title=\"C\u00edlen\u00e9 jedn\u00e1n\u00ed\">C\u00edlen\u00e9 jedn\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#Osoby_na_ktere_muze_byt_ulozena_pokuta\" title=\"Osoby, na kter\u00e9 m\u016f\u017ee b\u00fdt ulo\u017eena pokuta\">Osoby, na kter\u00e9 m\u016f\u017ee b\u00fdt ulo\u017eena pokuta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#Vypocet_pokut\" title=\"V\u00fdpo\u010det pokut\">V\u00fdpo\u010det pokut<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#Tri_rozdily_mezi_pokutami_podle_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_a_Japonskeho_zakona_o_prevenci_nespravedliveho_oznacovani_a_reklamy\" title=\"T\u0159i rozd\u00edly mezi pokutami podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch a Japonsk\u00e9ho z\u00e1kona o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed a reklamy\">T\u0159i rozd\u00edly mezi pokutami podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch a Japonsk\u00e9ho z\u00e1kona o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed a reklamy<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#Vypocet_pokuty\" title=\"V\u00fdpo\u010det pokuty\">V\u00fdpo\u010det pokuty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#System_snizeni_pokuty\" title=\"Syst\u00e9m sn\u00ed\u017een\u00ed pokuty\">Syst\u00e9m sn\u00ed\u017een\u00ed pokuty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#Subjektivni_pozadavky_na_porusitele\" title=\"Subjektivn\u00ed po\u017eadavky na poru\u0161itele\">Subjektivn\u00ed po\u017eadavky na poru\u0161itele<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#Pripady_kdy_je_mozne_osvobozeni_nebo_snizeni_sankcnich_plateb\" title=\"P\u0159\u00edpady, kdy je mo\u017en\u00e9 osvobozen\u00ed nebo sn\u00ed\u017een\u00ed sank\u010dn\u00edch plateb\">P\u0159\u00edpady, kdy je mo\u017en\u00e9 osvobozen\u00ed nebo sn\u00ed\u017een\u00ed sank\u010dn\u00edch plateb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#Moznost_vydani_opatreni_pro_affiliate_marketery\" title=\"Mo\u017enost vyd\u00e1n\u00ed opat\u0159en\u00ed pro affiliate market\u00e9ry\">Mo\u017enost vyd\u00e1n\u00ed opat\u0159en\u00ed pro affiliate market\u00e9ry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#Shrnuti_Pokud_nechapete_system_pokut_podle_zakona_o_lecivech_a_zdravotnickych_prostredcich_obratte_se_na_pravnika\" title=\"Shrnut\u00ed: Pokud nech\u00e1pete syst\u00e9m pokut podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, obra\u0165te se na pr\u00e1vn\u00edka\">Shrnut\u00ed: Pokud nech\u00e1pete syst\u00e9m pokut podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, obra\u0165te se na pr\u00e1vn\u00edka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-law-surcharge\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_system_pokut_v_ramci_japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich\"><\/span>Co je syst\u00e9m pokut v r\u00e1mci japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/09\/Shutterstock_1104297458-735-x-490.jpg\" alt=\"Co je syst\u00e9m pokut v r\u00e1mci japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\" class=\"wp-image-50623\" \/><\/figure>\n\n\n\n<p>Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (z\u00e1kon o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9\u010div a zdravotnick\u00fdch prost\u0159edk\u016f) je z\u00e1kon, kter\u00fd reguluje v\u00fdrobu, prodej, ozna\u010dov\u00e1n\u00ed a reklamu s c\u00edlem zajistit kvalitu, \u00fa\u010dinnost a bezpe\u010dnost l\u00e9\u010div a podobn\u00fdch produkt\u016f.<\/p>\n\n\n\n<p>V srpnu roku Reiwa 3 (2021), byl novelizov\u00e1n japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, co\u017e vedlo k p\u0159\u00edsn\u011bj\u0161\u00edm trest\u016fm za poru\u0161en\u00ed z\u00e1kazu l\u017eiv\u00e9 a p\u0159ehnan\u00e9 reklamy na l\u00e9\u010diva a kosmetiku, a byly zavedeny pokuty a na\u0159\u00edzen\u00ed k opat\u0159en\u00edm.<\/p>\n\n\n\n<p>P\u0159ed novelizac\u00ed, pokud byla provedena reklama poru\u0161uj\u00edc\u00ed japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, byl ulo\u017een trest odn\u011bt\u00ed svobody a pokuta. Av\u0161ak, maxim\u00e1ln\u00ed v\u00fd\u0161e pokuty byla 2 miliony jen\u016f, co\u017e bylo pova\u017eov\u00e1no za nedostate\u010dn\u00e9 odstra\u0161en\u00ed.<\/p>\n\n\n\n<p>Nav\u00edc, do\u0161lo k \u0159ad\u011b p\u0159\u00edpad\u016f, kdy byly v\u011bdeck\u00e9 studie a reklamy na l\u00e9ky na vysok\u00fd krevn\u00ed tlak obvin\u011bny z poru\u0161en\u00ed japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, co\u017e vedlo k n\u00e1r\u016fstu p\u0159\u00edpad\u016f poru\u0161en\u00ed z\u00e1kazu l\u017eiv\u00e9 a p\u0159ehnan\u00e9 reklamy.<\/p>\n\n\n\n<p>Proto byl zaveden syst\u00e9m pokut, kter\u00fd je p\u0159\u00edsn\u011bj\u0161\u00ed ne\u017e pokuty, na z\u00e1klad\u011b opat\u0159en\u00ed v Evrop\u011b a Americe a ustanoven\u00ed jin\u00fdch dom\u00e1c\u00edch z\u00e1kon\u016f.<\/p>\n\n\n\n<p>V\u00fd\u0161e pokuty, na rozd\u00edl od p\u0159edchoz\u00edch pokut, nem\u00e1 horn\u00ed limit a je stanovena podle obratu, tak\u017ee v z\u00e1vislosti na obratu m\u016f\u017ee b\u00fdt \u010d\u00e1stka velmi vysok\u00e1.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/?p=50174\" target=\"_blank\" rel=\"noreferrer noopener\">Jak\u00e9 jsou sankce a podm\u00ednky zat\u010den\u00ed podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch? Vysv\u011btlujeme tak\u00e9, jak se jim vyhnout[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cilene_jednani\"><\/span>C\u00edlen\u00e9 jedn\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jedn\u00e1n\u00ed, kter\u00e9 je p\u0159edm\u011btem syst\u00e9mu pokut podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Japanese Pharmaceuticals and Medical Devices Act), se t\u00fdk\u00e1 nepravdiv\u00e9 a p\u0159ehnan\u00e9 reklamy na l\u00e9ky, l\u00e9\u010div\u00e9 p\u0159\u00edpravky mimo l\u00e9k\u00e1rny, kosmetiku, zdravotnick\u00e9 prost\u0159edky nebo produkty regenerativn\u00ed medic\u00edny.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Nikdo nesm\u00ed inzerovat, popisovat nebo \u0161\u00ed\u0159it nepravdiv\u00e9 nebo p\u0159ehnan\u00e9 informace o n\u00e1zvu, v\u00fdrobn\u00edm postupu, \u00fa\u010dinnosti, \u00fa\u010dinku nebo vlastnostech l\u00e9k\u016f, l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f mimo l\u00e9k\u00e1rny, kosmetiky, zdravotnick\u00fdch prost\u0159edk\u016f nebo produkt\u016f regenerativn\u00ed medic\u00edny, a\u0165 u\u017e jsou tyto informace explicitn\u00ed nebo implicitn\u00ed.<\/p>\n<cite><a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=335AC0000000145\" target=\"_blank\" rel=\"noreferrer noopener\">\u010cl\u00e1nek 66 odstavec 1 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Konkr\u00e9tn\u00ed p\u0159\u00edklady poru\u0161en\u00ed v reklam\u011b zahrnuj\u00ed nap\u0159\u00edklad reklamy na l\u00e9ky, kter\u00e9 uv\u00e1d\u011bj\u00ed slo\u017eky, kter\u00e9 nejsou obsa\u017eeny, nebo reklamy, kter\u00e9 tvrd\u00ed, \u017ee &#8220;tento l\u00e9k vyl\u00e9\u010d\u00ed diabetes&#8221;, v p\u0159\u00edpad\u011b kosmetiky pak reklamy tvrd\u00edc\u00ed, \u017ee &#8220;skvrny zmiz\u00ed&#8221; nebo &#8220;sta\u010d\u00ed nan\u00e9st a budete b\u011blej\u0161\u00ed&#8221;.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de kosmetiky, Ministerstvo zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed v Japonsku vydalo ozn\u00e1men\u00ed, kter\u00e9 stanovuje rozsah \u00fa\u010dink\u016f, kter\u00e9 m\u016f\u017ee kosmetika slibovat. Je t\u0159eba d\u00e1vat pozor, aby se nezobrazovaly \u017e\u00e1dn\u00e9 n\u00e1roky p\u0159esahuj\u00edc\u00ed tento rozsah.<\/p>\n\n\n\n<p>Reference: <a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/kesyouhin_hanni_20111.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">O zm\u011bn\u011b rozsahu \u00fa\u010dink\u016f kosmetiky (21. \u010dervence 2010, ozn\u00e1men\u00ed \u0159editele \u00da\u0159adu pro l\u00e9\u010diva a potraviny \u010d. 0721-1)[ja]<\/a><\/p>\n\n\n\n<p>Nav\u00edc, i kdy\u017e se jedn\u00e1 o v\u00fdrobky, kter\u00e9 nespadaj\u00ed pod l\u00e9ky nebo zdravotnick\u00e9 prost\u0159edky, v\u00fdrobky, kter\u00e9 tvrd\u00ed, \u017ee maj\u00ed \u00fa\u010dinky podobn\u00e9 l\u00e9k\u016fm, jsou pova\u017eov\u00e1ny za l\u00e9ky a st\u00e1vaj\u00ed se tak p\u0159edm\u011btem regulace podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch.<\/p>\n\n\n\n<p>U v\u00fdrobk\u016f, kter\u00e9 jsou pova\u017eov\u00e1ny za l\u00e9ky, existuje n\u00e1zor, \u017ee nejsou p\u0159edm\u011btem pokut za nepravdivou a p\u0159ehnanou reklamu podle \u010dl\u00e1nku 66 odstavce 1 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch a nejsou tedy p\u0159edm\u011btem pokut, proto\u017ee jsou regulov\u00e1ny \u010dl\u00e1nkem 68 tohoto z\u00e1kona. Nicm\u00e9n\u011b, pokud jsou tyto v\u00fdrobky pova\u017eov\u00e1ny za &#8220;l\u00e9ky&#8221;, existuje dostate\u010dn\u00e1 mo\u017enost, \u017ee budou p\u0159edm\u011btem pokut za poru\u0161en\u00ed \u010dl\u00e1nku 66 odstavce 1 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, tak\u017ee je t\u0159eba b\u00fdt opatrn\u00fd.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, dopl\u0148ky stravy nejsou l\u00e9ky, ale pokud by byla v reklam\u011b uvedena tvrzen\u00ed typu &#8220;sta\u010d\u00ed to vyp\u00edt a nemoc XX vyl\u00e9\u010d\u00ed&#8221;, mohlo by to b\u00fdt pova\u017eov\u00e1no za nepravdivou a p\u0159ehnanou reklamu a tedy za poru\u0161en\u00ed \u010dl\u00e1nku 66 odstavce 1 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, co\u017e by mohlo v\u00e9st k pokut\u011b.<\/p>\n\n\n\n<p>Pro v\u00edce informac\u00ed o regulaci reklamy podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, pros\u00edm, viz n\u00e1\u0161 dal\u0161\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/?p=49842\" target=\"_blank\" rel=\"noreferrer noopener\">Co je regulace reklamy podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch? Vysv\u011btlujeme kl\u00ed\u010dov\u00e9 body pro vytv\u00e1\u0159en\u00ed reklamy v souladu se z\u00e1konem[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Osoby_na_ktere_muze_byt_ulozena_pokuta\"><\/span>Osoby, na kter\u00e9 m\u016f\u017ee b\u00fdt ulo\u017eena pokuta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/04\/Beauty-clinic-reviews-deleted4.jpg\" alt=\"Osoby, na kter\u00e9 m\u016f\u017ee b\u00fdt ulo\u017eena pokuta\" class=\"wp-image-31823\" \/><\/figure>\n\n\n\n<p>Jak je uvedeno v \u010dl\u00e1nku 66 odst. 1 japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act), &#8220;nikdo nesm\u00ed (vynech\u00e1no) inzerovat \u010dl\u00e1nky, kter\u00e9 jsou nepravdiv\u00e9 nebo p\u0159ehnan\u00e9 (vynech\u00e1no)&#8221;. Proto se kdokoli, kdo inzeruje nepravdiv\u00e9 nebo p\u0159ehnan\u00e9 informace o l\u00e9\u010divech a podobn\u00fdch produktech, st\u00e1v\u00e1 poru\u0161itelem, a to zahrnuje i reklamn\u00ed agentury, noviny a affiliate market\u00e9ry, kte\u0159\u00ed dostali zak\u00e1zku od v\u00fdrobc\u016f t\u011bchto produkt\u016f.<\/p>\n\n\n\n<p>Podle \u010dl\u00e1nku 75-5-2 odst. 1 japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, kter\u00fd stanovuje syst\u00e9m pokut, se v\u00fd\u0161e pokuty vypo\u010d\u00edt\u00e1v\u00e1 na z\u00e1klad\u011b &#8220;ceny transakce proveden\u00e9 b\u011bhem obdob\u00ed, na kter\u00e9 se pokuta vztahuje&#8221;.<\/p>\n\n\n\n<p>V ofici\u00e1ln\u00ed komunikaci Ministerstva zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed se uv\u00e1d\u00ed, \u017ee &#8220;transakce&#8221; zahrnuje obchody prov\u00e1d\u011bn\u00e9 v\u00fdrobci a distributory l\u00e9\u010div, ale nezahrnuje &#8220;obchody prov\u00e1d\u011bn\u00e9 novinami, \u010dasopisy, vys\u00edlac\u00edmi spole\u010dnostmi, internetov\u00fdmi m\u00e9dii a jin\u00fdmi reklamn\u00edmi m\u00e9dii, ani obchody prov\u00e1d\u011bn\u00e9 reklamn\u00edmi agenturami a poskytovateli slu\u017eeb, kte\u0159\u00ed zprost\u0159edkov\u00e1vaj\u00ed reklamu pro tyto reklamn\u00ed m\u00e9dia&#8221;.<\/p>\n\n\n\n<p>Proto se obecn\u011b p\u0159edpokl\u00e1d\u00e1, \u017ee na reklamn\u00ed agentury, noviny a affiliate market\u00e9ry nebude ulo\u017eena pokuta, proto\u017ee neexistuje \u017e\u00e1dn\u00e1 transakce, kter\u00e1 by mohla slou\u017eit jako z\u00e1klad pro v\u00fdpo\u010det pokuty.<\/p>\n\n\n\n<p>Av\u0161ak i na ty, kte\u0159\u00ed poru\u0161ili \u010dl\u00e1nek 66 odst. 1 japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, m\u016f\u017ee b\u00fdt ulo\u017een trest nebo na\u0159\u00edzen\u00ed k opat\u0159en\u00ed, tak\u017ee i reklamn\u00ed agentury a podobn\u00e9 subjekty mus\u00ed b\u00fdt opatrn\u00e9, aby neinzerovaly nepravdiv\u00e9 nebo p\u0159ehnan\u00e9 reklamy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vypocet_pokut\"><\/span>V\u00fdpo\u010det pokut<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud dojde k poru\u0161en\u00ed \u010dl\u00e1nku 66 odstavec 1 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act), v\u00fd\u0161e pokuty je v z\u00e1sad\u011b 4,5 % z obratu c\u00edlov\u00e9ho produktu za obdob\u00ed, kdy bylo poru\u0161en\u00ed sp\u00e1ch\u00e1no.<\/p>\n\n\n\n<p>Jako v\u00fdjimka, pokud byly transakce s c\u00edlov\u00fdm produktem provedeny v obdob\u00ed do dne, kter\u00fd nastane d\u0159\u00edve, a to bu\u010f (a) \u0161est m\u011bs\u00edc\u016f po ukon\u010den\u00ed poru\u0161en\u00ed, nebo (b) den, kdy byla p\u0159ijata opat\u0159en\u00ed k odstran\u011bn\u00ed mo\u017enosti nedorozum\u011bn\u00ed zp\u016fsoben\u00e9ho fale\u0161nou nebo p\u0159ehnanou reklamou, pokuta je 4,5 % z obratu c\u00edlov\u00e9ho produktu za obdob\u00ed poru\u0161en\u00ed a nav\u00edc za obdob\u00ed a\u017e do posledn\u00edho dne, kdy byla provedena transakce s c\u00edlov\u00fdm produktem, s maxim\u00e1ln\u00ed horn\u00ed hranic\u00ed t\u0159\u00ed let.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/pp9wOaKNG9ujqOnV6Nc36vgfCeBjpBbOIufw6T-rYO0b0o-vVWBv_-LUOhe-noF06m5Efvy4g5e2syAjlG8iiw48meoXapZFkYaSRJMjucId9roYOe4fQUCLCaZqr0Q3tNu9Ojf8AvQcD32T8lPOWyk\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right\">Zdroj: <a href=\"https:\/\/www.mhlw.go.jp\/content\/000609186.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ministerstvo zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed Japonska | Zaveden\u00ed syst\u00e9mu pokut[ja]<\/a><\/p>\n\n\n\n<p>Takto je v\u00fd\u0161e pokuty stanovena podle obratu produktu, na kter\u00fd byla uplatn\u011bna fale\u0161n\u00e1 nebo p\u0159ehnan\u00e1 reklama, tak\u017ee \u010d\u00edm v\u00edce se obrat zvy\u0161uje d\u00edky reklam\u011b, t\u00edm vy\u0161\u0161\u00ed je pokuta.<\/p>\n\n\n\n<p>D\u00e1le, i kdy\u017e ukon\u010d\u00edte fale\u0161nou nebo p\u0159ehnanou reklamu, pokud pokra\u010dujete v obchodov\u00e1n\u00ed s c\u00edlov\u00fdm produktem, &#8220;obdob\u00ed pro v\u00fdpo\u010det pokuty&#8221; se prodlu\u017euje. Proto, pokud jste provedli fale\u0161nou nebo p\u0159ehnanou reklamu, m\u011bli byste zastavit nejen reklamu, ale i obchodov\u00e1n\u00ed s c\u00edlov\u00fdm produktem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tri_rozdily_mezi_pokutami_podle_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich_a_Japonskeho_zakona_o_prevenci_nespravedliveho_oznacovani_a_reklamy\"><\/span>T\u0159i rozd\u00edly mezi pokutami podle Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch a Japonsk\u00e9ho z\u00e1kona o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed a reklamy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podobn\u011b jako v Japonsk\u00e9m z\u00e1kon\u011b o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (\u85ac\u6a5f\u6cd5), je tak\u00e9 v Japonsk\u00e9m z\u00e1kon\u011b o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed a reklamy (\u4e0d\u5f53\u666f\u54c1\u985e\u53ca\u3073\u4e0d\u5f53\u8868\u793a\u9632\u6b62\u6cd5) zaveden syst\u00e9m pokut.<\/p>\n\n\n\n<p>Ob\u011b tyto pokuty jsou spole\u010dn\u00e9 v tom, \u017ee jsou ulo\u017eeny t\u011bm, kte\u0159\u00ed poru\u0161ili regulace t\u00fdkaj\u00edc\u00ed se ozna\u010dov\u00e1n\u00ed a reklamy produkt\u016f, ale existuj\u00ed n\u011bkter\u00e9 rozd\u00edly v c\u00edlov\u00fdch akc\u00edch a po\u017eadavc\u00edch, z nich\u017e nejv\u00fdznamn\u011bj\u0161\u00ed jsou n\u00e1sleduj\u00edc\u00ed t\u0159i:<\/p>\n\n\n\n<ul>\n<li>V\u00fdpo\u010det pokuty<\/li>\n\n\n\n<li>Syst\u00e9m sn\u00ed\u017een\u00ed pokuty<\/li>\n\n\n\n<li>Subjektivn\u00ed po\u017eadavky na poru\u0161itele<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vypocet_pokuty\"><\/span>V\u00fdpo\u010det pokuty<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>V Japonsk\u00e9m z\u00e1kon\u011b o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch je v\u00fdpo\u010det pokuty stanoven na 4,5% z obratu, jak bylo uvedeno v\u00fd\u0161e, zat\u00edmco v Japonsk\u00e9m z\u00e1kon\u011b o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed a reklamy je v\u00fdpo\u010det pokuty stanoven na 3% z obratu.<\/p>\n\n\n\n<p>Pokud provedete akci, kter\u00e1 je p\u0159edm\u011btem pokuty v obou z\u00e1konech, budou v\u00e1m ulo\u017eeny pokuty podle obou z\u00e1kon\u016f, ale v takov\u00e9m p\u0159\u00edpad\u011b je stanoveno sn\u00ed\u017een\u00ed pro duplicitn\u00ed \u010d\u00e1stku (3% z obratu) (\u010dl\u00e1nek 75 odstavec 5 bod 3 Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"System_snizeni_pokuty\"><\/span>Syst\u00e9m sn\u00ed\u017een\u00ed pokuty<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>V Japonsk\u00e9m z\u00e1kon\u011b o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed a reklamy je zaveden syst\u00e9m, podle kter\u00e9ho je pokuta sn\u00ed\u017eena o \u010d\u00e1stku, kterou jste dobrovoln\u011b vr\u00e1tili ob\u011btem poru\u0161en\u00ed regulac\u00ed ozna\u010dov\u00e1n\u00ed a reklamy.<\/p>\n\n\n\n<p>Na druh\u00e9 stran\u011b, v Japonsk\u00e9m z\u00e1kon\u011b o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch nen\u00ed zaveden \u017e\u00e1dn\u00fd syst\u00e9m pro sn\u00ed\u017een\u00ed pokuty, i kdy\u017e jste vr\u00e1tili prodej ob\u011btem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subjektivni_pozadavky_na_porusitele\"><\/span>Subjektivn\u00ed po\u017eadavky na poru\u0161itele<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Subjektivn\u00ed po\u017eadavky se t\u00fdkaj\u00ed po\u017eadavk\u016f souvisej\u00edc\u00edch s vnit\u0159n\u00edm stavem poru\u0161itele, jako je to, jak\u00e9 bylo jeho pochopen\u00ed, kdy\u017e poru\u0161il pravidla.<\/p>\n\n\n\n<p>V Japonsk\u00e9m z\u00e1kon\u011b o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed a reklamy se st\u00e1v\u00e1te p\u0159edm\u011btem pokuty pouze tehdy, kdy\u017e jste poru\u0161ili ozna\u010dov\u00e1n\u00ed a reklamu a jste &#8220;osoba, kter\u00e1 nev\u011bd\u011bla, \u017ee se jedn\u00e1 o nespravedliv\u00e9 ozna\u010den\u00ed, a kter\u00e1 nedbala o pat\u0159i\u010dnou opatrnost, aby to nev\u011bd\u011bla&#8221;.<\/p>\n\n\n\n<p>Jin\u00fdmi slovy, pokud jste neporu\u0161ili pravidla \u00famysln\u011b a i p\u0159es to, \u017ee jste byli opatrn\u00ed, st\u00e1v\u00e1te se p\u0159edm\u011btem pokuty.<\/p>\n\n\n\n<p>Av\u0161ak v Japonsk\u00e9m z\u00e1kon\u011b o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch je stanoveno, \u017ee &#8220;nikdo&#8221; nesm\u00ed poru\u0161it regulace reklamy, a pokuta je ulo\u017eena bez ohledu na to, jak\u00e9 bylo pochopen\u00ed poru\u0161itele.<\/p>\n\n\n\n<p>Proto se st\u00e1v\u00e1te p\u0159edm\u011btem pokuty, i kdy\u017e si mysl\u00edte, \u017ee jste neud\u011blali fale\u0161nou nebo p\u0159ehnanou reklamu, ale ud\u011blali jste ji.<\/p>\n\n\n\n<p>Jak je vid\u011bt z t\u011bchto rozd\u00edl\u016f, v Japonsk\u00e9m z\u00e1kon\u011b o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch se p\u0159edpokl\u00e1d\u00e1, \u017ee \u0161koda zp\u016fsoben\u00e1 lidem poru\u0161en\u00edm pravidel je velk\u00e1, tak\u017ee syst\u00e9m pokut v Japonsk\u00e9m z\u00e1kon\u011b o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch je p\u0159\u00edsn\u011bj\u0161\u00ed ne\u017e v Japonsk\u00e9m z\u00e1kon\u011b o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed a reklamy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripady_kdy_je_mozne_osvobozeni_nebo_snizeni_sankcnich_plateb\"><\/span>P\u0159\u00edpady, kdy je mo\u017en\u00e9 osvobozen\u00ed nebo sn\u00ed\u017een\u00ed sank\u010dn\u00edch plateb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/09\/medical2-1024x716.jpg\" alt=\"\" class=\"wp-image-51074\" style=\"width:735px\" \/><\/figure>\n\n\n\n<p>P\u0159ed chv\u00edl\u00ed jsme vysv\u011btlili, \u017ee v syst\u00e9mu sank\u010dn\u00edch plateb podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech (Japanese Pharmaceutical and Medical Device Act) neexistuje syst\u00e9m sn\u00ed\u017een\u00ed pro dobrovoln\u00e9 vr\u00e1cen\u00ed pen\u011bz, ale to neznamen\u00e1, \u017ee sank\u010dn\u00ed platby nemohou b\u00fdt v\u016fbec sn\u00ed\u017eeny.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b, \u2460 pokud se dobrovoln\u011b p\u0159izn\u00e1te k tomu, \u017ee jste prov\u00e1d\u011bli fale\u0161nou nebo p\u0159ehnanou reklamu, a \u2461 pokud je v\u00fd\u0161e prodeje z d\u016fvodu poru\u0161en\u00ed reklamn\u00edch p\u0159edpis\u016f ni\u017e\u0161\u00ed ne\u017e 50 milion\u016f jen\u016f, sank\u010dn\u00ed platba nebude ulo\u017eena.<\/p>\n\n\n\n<p>D\u00e1le, v p\u0159\u00edpad\u011b, \u017ee je vyd\u00e1n p\u0159\u00edkaz k zlep\u0161en\u00ed provozu nebo p\u0159\u00edkaz t\u00fdkaj\u00edc\u00ed se poru\u0161en\u00ed reklamy, nebo pokud dojde ke zru\u0161en\u00ed povolen\u00ed nebo registrace, m\u016f\u017ee ministr zdravotnictv\u00ed a soci\u00e1ln\u00edch v\u011bc\u00ed na sv\u00e9 vlastn\u00ed uv\u00e1\u017een\u00ed rozhodnout, \u017ee sank\u010dn\u00ed platba nebude ulo\u017eena.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b \u2460 bude sank\u010dn\u00ed platba sn\u00ed\u017eena o 50%, ale pokud se dobrovoln\u011b p\u0159izn\u00e1te v dob\u011b, kdy je prov\u00e1d\u011bn dohled a pokyny ze strany administrativy, jako je ministerstvo zdravotnictv\u00ed a soci\u00e1ln\u00edch v\u011bc\u00ed nebo prefektury, sank\u010dn\u00ed platba nebude sn\u00ed\u017eena (\u010dl\u00e1nek 75 odstavec 5 \u010d\u00edslo 4 japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech).<\/p>\n\n\n\n<p>Proto, aby bylo mo\u017en\u00e9 z\u00edskat sn\u00ed\u017een\u00ed d\u00edky dobrovoln\u00e9mu p\u0159izn\u00e1n\u00ed, je nutn\u00e9, pokud si v\u0161imnete poru\u0161en\u00ed japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech kv\u016fli fale\u0161n\u00e9 nebo p\u0159ehnan\u00e9 reklam\u011b, co nejd\u0159\u00edve to nahl\u00e1sit ministrovi zdravotnictv\u00ed a soci\u00e1ln\u00edch v\u011bc\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moznost_vydani_opatreni_pro_affiliate_marketery\"><\/span>Mo\u017enost vyd\u00e1n\u00ed opat\u0159en\u00ed pro affiliate market\u00e9ry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1408208678.png\" alt=\"Mo\u017enost vyd\u00e1n\u00ed opat\u0159en\u00ed pro affiliate market\u00e9ry\" class=\"wp-image-50022\" \/><\/figure>\n\n\n\n<p>Jak jsme ji\u017e uvedli, pokuty podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech (Japanese Pharmaceutical Affairs Law) jsou vypo\u010d\u00edt\u00e1v\u00e1ny na z\u00e1klad\u011b celkov\u00e9 \u010d\u00e1stky za l\u00e9ky a podobn\u00e9 produkty. Pokuty jsou tedy ulo\u017eeny subjekt\u016fm, kter\u00e9 vyr\u00e1b\u011bj\u00ed nebo prod\u00e1vaj\u00ed neleg\u00e1ln\u00ed produkty a z\u00edsk\u00e1vaj\u00ed z toho finan\u010dn\u00ed prosp\u011bch.<\/p>\n\n\n\n<p>Jin\u00fdmi slovy, pokuty nejsou ulo\u017eeny m\u00e9di\u00edm, kter\u00e1 zve\u0159ej\u0148uj\u00ed neleg\u00e1ln\u00ed reklamy, ani affiliate market\u00e9r\u016fm, kte\u0159\u00ed se na t\u011bchto reklam\u00e1ch pod\u00edlej\u00ed.<\/p>\n\n\n\n<p>Av\u0161ak, m\u00e9dia a affiliate market\u00e9\u0159i mohou b\u00fdt p\u0159edm\u011btem opat\u0159en\u00ed podle \u010dl\u00e1nku 72 odst. 5 japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech.<\/p>\n\n\n\n<p>P\u0159ed novelizac\u00ed japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech byli p\u0159edm\u011btem opat\u0159en\u00ed ti, kte\u0159\u00ed poru\u0161ili \u010dl\u00e1nek 68, tedy ti, kte\u0159\u00ed inzerovali l\u00e9ky a podobn\u00e9 produkty p\u0159ed jejich schv\u00e1len\u00edm.<\/p>\n\n\n\n<p>V r\u00e1mci novelizace japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech v roce Reiwa 1 (2019), byli p\u0159id\u00e1ni jako p\u0159edm\u011bt opat\u0159en\u00ed ti, kte\u0159\u00ed poru\u0161ili \u010dl\u00e1nek 66 odst. 1, tedy ti, kte\u0159\u00ed prov\u00e1d\u011bj\u00ed fale\u0161nou nebo p\u0159ehnanou reklamu. To znamen\u00e1, \u017ee opat\u0159en\u00ed mohou b\u00fdt ulo\u017eena v\u0161em, kte\u0159\u00ed prov\u00e1d\u011bj\u00ed fale\u0161nou nebo p\u0159ehnanou reklamu.<\/p>\n\n\n\n<p>Opat\u0159en\u00ed mohou zahrnovat:<\/p>\n\n\n\n<ul>\n<li>p\u0159\u00edkaz k zastaven\u00ed fale\u0161n\u00e9 nebo p\u0159ehnan\u00e9 reklamy,<\/li>\n\n\n\n<li>ve\u0159ejn\u00e9 ozn\u00e1men\u00ed t\u00fdkaj\u00edc\u00ed se opat\u0159en\u00ed pot\u0159ebn\u00fdch k zabr\u00e1n\u011bn\u00ed opakov\u00e1n\u00ed fale\u0161n\u00e9 nebo p\u0159ehnan\u00e9 reklamy,<\/li>\n\n\n\n<li>jin\u00e1 opat\u0159en\u00ed dostate\u010dn\u00e1 k zabr\u00e1n\u011bn\u00ed vzniku ve\u0159ejn\u00e9ho zdravotn\u00edho rizika.<\/li>\n<\/ul>\n\n\n\n<p>Je d\u016fle\u017eit\u00e9 poznamenat, \u017ee pokud dojde k ve\u0159ejn\u00e9mu ozn\u00e1men\u00ed, \u0161irok\u00e1 ve\u0159ejnost se dozv\u00ed o tom, \u017ee dan\u00fd subjekt prov\u00e1d\u00ed neleg\u00e1ln\u00ed reklamu, co\u017e m\u016f\u017ee m\u00edt negativn\u00ed dopad na jeho budouc\u00ed aktivity.<\/p>\n\n\n\n<p>Tato opat\u0159en\u00ed mohou b\u00fdt ulo\u017eena i v p\u0159\u00edpad\u011b, \u017ee subjekt ukon\u010d\u00ed \u010dinnost, kter\u00e1 poru\u0161uje japonsk\u00fd z\u00e1kon o l\u00e9\u010divech. To znamen\u00e1, \u017ee i affiliate market\u00e9\u0159i by m\u011bli v\u011bnovat zvl\u00e1\u0161tn\u00ed pozornost tomu, zda jejich reklamy neporu\u0161uj\u00ed japonsk\u00fd z\u00e1kon o l\u00e9\u010divech.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/?p=49845\" target=\"_blank\" rel=\"noreferrer noopener\">M\u011bn\u00ed se podle typu produktu? P\u0159\u00edklady poru\u0161en\u00ed reklamn\u00edch p\u0159edpis\u016f[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Pokud_nechapete_system_pokut_podle_zakona_o_lecivech_a_zdravotnickych_prostredcich_obratte_se_na_pravnika\"><\/span>Shrnut\u00ed: Pokud nech\u00e1pete syst\u00e9m pokut podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, obra\u0165te se na pr\u00e1vn\u00edka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch byl novelizov\u00e1n a byl zaveden syst\u00e9m pokut pro p\u0159\u00edpady fale\u0161n\u00e9 a p\u0159ehnan\u00e9 reklamy.<\/p>\n\n\n\n<p>V\u00fd\u0161e pokuty se stanovuje podle obratu a proto\u017ee neexistuje horn\u00ed limit, \u010d\u00e1stka, kterou budete muset zaplatit v p\u0159\u00edpad\u011b poru\u0161en\u00ed, m\u016f\u017ee b\u00fdt velmi vysok\u00e1.<\/p>\n\n\n\n<p>Dokonce i kdy\u017e v\u00e1m nebyla ulo\u017eena pokuta, p\u0159ijet\u00ed opat\u0159en\u00ed m\u016f\u017ee v\u00fdznamn\u011b ovlivnit va\u0161i d\u016fv\u011bryhodnost.<\/p>\n\n\n\n<p>Je obt\u00ed\u017en\u00e9 pochopit, jak\u00e9 typy reklamn\u00edch projev\u016f poru\u0161uj\u00ed z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, a v jak\u00fdch p\u0159\u00edpadech se uplat\u0148uje pokuta. Pokud tedy vytv\u00e1\u0159\u00edte nebo zve\u0159ej\u0148ujete reklamu na produkty, kter\u00e9 by mohly b\u00fdt podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch pova\u017eov\u00e1ny za l\u00e9ky, kosmetiku, zdravotnick\u00e9 prost\u0159edky nebo jin\u00e9 dopl\u0148ky stravy, obra\u0165te se v\u010das na pr\u00e1vn\u00edka s odborn\u00fdmi znalostmi a zku\u0161enostmi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolis je pr\u00e1vn\u00ed kancel\u00e1\u0159 s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. Na\u0161e kancel\u00e1\u0159 poskytuje slu\u017eby, jako je pr\u00e1vn\u00ed kontrola \u010dl\u00e1nk\u016f a LP, vytv\u00e1\u0159en\u00ed pokyn\u016f a kontrola vzork\u016f pro provozovatele m\u00e9di\u00ed, provozovatele recenzn\u00edch str\u00e1nek, reklamn\u00ed agentury, D2C a v\u00fdrobce kosmetiky, jako jsou dopl\u0148ky stravy, kliniky a provozovatele ASP. Podrobnosti jsou uvedeny v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/operationofmedia[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V r\u00e1mci Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceuticals and Medical Devices Act) je zak\u00e1z\u00e1na nepravdiv\u00e1 a p\u0159ehnan\u00e1 reklama na l\u00e9ky, kosmetiku atd. Pokud dojde k poru\u0161en\u00ed to [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61593"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61593"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61593\/revisions"}],"predecessor-version":[{"id":64146,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61593\/revisions\/64146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64145"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}