{"id":61598,"date":"2023-12-08T20:25:38","date_gmt":"2023-12-08T11:25:38","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61598"},"modified":"2024-03-30T17:53:57","modified_gmt":"2024-03-30T08:53:57","slug":"pharmaceuticals-illegal-expression","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression","title":{"rendered":"Zm\u011bn\u00ed se podle typu produktu? P\u0159\u00edklady poru\u0161en\u00ed reklamn\u00edch regulac\u00ed vysv\u011btleny"},"content":{"rendered":"\n<p>Na internetu a v novinov\u00fdch reklam\u00e1ch se ka\u017ed\u00fd den setk\u00e1v\u00e1me s mnoha reklamami na l\u00e9ky a podobn\u00e9 produkty. Takov\u00e9 reklamn\u00ed aktivity jsou nezbytn\u00e9 pro \u0161irok\u00e9 pov\u011bdom\u00ed a podporu prodeje l\u00e9k\u016f a dal\u0161\u00edch produkt\u016f, kter\u00e9 se ka\u017ed\u00fd den vyv\u00edjej\u00ed a prod\u00e1vaj\u00ed.<\/p>\n\n\n\n<p>Av\u0161ak, p\u0159ehnan\u00e1 reklama nebo poskytov\u00e1n\u00ed nespr\u00e1vn\u00fdch informac\u00ed m\u016f\u017ee v\u00e9st k nevratn\u00fdm \u0161kod\u00e1m, jako jsou zdravotn\u00ed probl\u00e9my. Proto je v japonsk\u00e9m z\u00e1kon\u011b o l\u00e9\u010divech (Japanese Pharmaceutical Affairs Law) stanovena regulace, kter\u00e1 zaji\u0161\u0165uje, \u017ee reklama je prov\u00e1d\u011bna spr\u00e1vn\u011b, a v z\u00e1vislosti na obsahu a formulaci reklamy m\u016f\u017ee doj\u00edt k poru\u0161en\u00ed t\u00e9to regulace.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku konkr\u00e9tn\u011b vysv\u011btl\u00edme, na co byste m\u011bli d\u00e1vat pozor p\u0159i reklam\u011b na l\u00e9ky a podobn\u00e9 produkty, podle typu produktu.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Co_je_to_regulace_reklamy_podle_zakona_o_lecivech_a_zdravotnickych_prostredcich_japonsky_zakon_o_lecivech_a_zdravotnickych_prostredcich\" title=\"Co je to regulace reklamy podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch)\">Co je to regulace reklamy podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Co_je_to_zakaz_nepravdive_a_prehnane_reklamy\" title=\"Co je to z\u00e1kaz nepravdiv\u00e9 a p\u0159ehnan\u00e9 reklamy\">Co je to z\u00e1kaz nepravdiv\u00e9 a p\u0159ehnan\u00e9 reklamy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Priklady_poruseni_vyrazu_v_%E2%80%9Elecivech%E2%80%9C\" title=\"P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201el\u00e9\u010divech\u201c\">P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201el\u00e9\u010divech\u201c<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Priklady_poruseni_vyrazu\" title=\"P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f\">P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Priklady_poruseni_vyrazu_v_%E2%80%9Elecivych_pripravcich_mimo_lekarny%E2%80%9C_a_%E2%80%9Ekosmetice%E2%80%9C\" title=\"P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201el\u00e9\u010div\u00fdch p\u0159\u00edpravc\u00edch mimo l\u00e9k\u00e1rny\u201c a \u201ekosmetice\u201c\">P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201el\u00e9\u010div\u00fdch p\u0159\u00edpravc\u00edch mimo l\u00e9k\u00e1rny\u201c a \u201ekosmetice\u201c<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Priklady_poruseni_vyrazu_v_%E2%80%9Elecivych_pripravcich_mimo_lekarny%E2%80%9C\" title=\"P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201el\u00e9\u010div\u00fdch p\u0159\u00edpravc\u00edch mimo l\u00e9k\u00e1rny\u201c\">P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201el\u00e9\u010div\u00fdch p\u0159\u00edpravc\u00edch mimo l\u00e9k\u00e1rny\u201c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Priklady_poruseni_vyrazu_v_%E2%80%9Ekosmetice%E2%80%9C\" title=\"P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201ekosmetice\u201c\">P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201ekosmetice\u201c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Priklady_poruseni_vyrazu_v_%E2%80%9Ezdravych_potravinach%E2%80%9C\" title=\"P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201ezdrav\u00fdch potravin\u00e1ch\u201c\">P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201ezdrav\u00fdch potravin\u00e1ch\u201c<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Priklady_vyrazu_povazovanych_za_leky\" title=\"P\u0159\u00edklady v\u00fdraz\u016f pova\u017eovan\u00fdch za l\u00e9ky\">P\u0159\u00edklady v\u00fdraz\u016f pova\u017eovan\u00fdch za l\u00e9ky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Priklady_vyrazu_ktere_nejsou_povazovany_za_leky\" title=\"P\u0159\u00edklady v\u00fdraz\u016f, kter\u00e9 nejsou pova\u017eov\u00e1ny za l\u00e9ky\">P\u0159\u00edklady v\u00fdraz\u016f, kter\u00e9 nejsou pova\u017eov\u00e1ny za l\u00e9ky<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Jak_se_vyporadat_s_nejistotou_pri_preformulovani_vyrazu_v_ramci_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich\" title=\"Jak se vypo\u0159\u00e1dat s nejistotou p\u0159i p\u0159eformulov\u00e1n\u00ed v\u00fdraz\u016f v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\">Jak se vypo\u0159\u00e1dat s nejistotou p\u0159i p\u0159eformulov\u00e1n\u00ed v\u00fdraz\u016f v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Shrnuti_Pokud_si_nejste_jisti_zda_se_vztahuje_na_reklamni_regulace_poradte_se_s_pravnikem\" title=\"Shrnut\u00ed: Pokud si nejste jisti, zda se vztahuje na reklamn\u00ed regulace, pora\u010fte se s pr\u00e1vn\u00edkem\">Shrnut\u00ed: Pokud si nejste jisti, zda se vztahuje na reklamn\u00ed regulace, pora\u010fte se s pr\u00e1vn\u00edkem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/pharmaceuticals-illegal-expression\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_regulace_reklamy_podle_zakona_o_lecivech_a_zdravotnickych_prostredcich_japonsky_zakon_o_lecivech_a_zdravotnickych_prostredcich\"><\/span>Co je to regulace reklamy podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1131864017.png\" alt=\"Regulace reklamy podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\" class=\"wp-image-49851\" style=\"width:838px;height:559px\" \/><\/figure>\n\n\n\n<p>Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch stanovuje t\u0159i typy regulace reklamy: z\u00e1kaz nepravdiv\u00e9 a p\u0159ehnan\u00e9 reklamy (\u010dl\u00e1nek 66), omezen\u00ed reklamy na l\u00e9ky ur\u010den\u00e9 pro speci\u00e1ln\u00ed nemoci (\u010dl\u00e1nek 67) a z\u00e1kaz reklamy na neschv\u00e1len\u00e9 l\u00e9ky (\u010dl\u00e1nek 68). V tomto \u010dl\u00e1nku se podrobn\u011bji zam\u011b\u0159\u00edme na z\u00e1kaz nepravdiv\u00e9 a p\u0159ehnan\u00e9 reklamy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_zakaz_nepravdive_a_prehnane_reklamy\"><\/span>Co je to z\u00e1kaz nepravdiv\u00e9 a p\u0159ehnan\u00e9 reklamy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1kaz nepravdiv\u00e9 a p\u0159ehnan\u00e9 reklamy reguluje poskytov\u00e1n\u00ed nespr\u00e1vn\u00fdch nebo p\u0159ehnan\u00fdch informac\u00ed v reklam\u011b na l\u00e9ky a podobn\u00e9 produkty. Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch to stanovuje n\u00e1sledovn\u011b:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u010cl\u00e1nek 66 Nikdo nesm\u00ed v reklam\u011b, popisu nebo \u0161\u00ed\u0159en\u00ed n\u00e1zvu, v\u00fdrobn\u00ed metody, \u00fa\u010dinnosti, \u00fa\u010dinku nebo vlastnost\u00ed l\u00e9k\u016f, l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f, kosmetiky, zdravotnick\u00fdch prost\u0159edk\u016f nebo produkt\u016f regenerativn\u00ed medic\u00edny uv\u00e1d\u011bt nepravdiv\u00e9 nebo p\u0159ehnan\u00e9 informace, a\u0165 u\u017e explicitn\u011b nebo implicitn\u011b.<\/p>\n\n\n\n<p>2 Pokud je v reklam\u011b, popisu nebo \u0161\u00ed\u0159en\u00ed \u00fa\u010dinnosti, \u00fa\u010dinku nebo vlastnost\u00ed l\u00e9k\u016f, l\u00e9\u010div\u00fdch p\u0159\u00edpravk\u016f, kosmetiky, zdravotnick\u00fdch prost\u0159edk\u016f nebo produkt\u016f regenerativn\u00ed medic\u00edny uv\u00e1d\u011bna informace, kter\u00e1 by mohla b\u00fdt ch\u00e1p\u00e1na jako z\u00e1ruka l\u00e9ka\u0159e nebo jin\u00e9 osoby, pova\u017euje se to za poru\u0161en\u00ed p\u0159edchoz\u00edho odstavce.<\/p>\n<cite><a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=335AC0000000145\" target=\"_blank\" rel=\"noreferrer noopener\">\u010cl\u00e1nek 66 z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Tento z\u00e1kaz nepravdiv\u00e9 a p\u0159ehnan\u00e9 reklamy se vztahuje nejen na l\u00e9ky, ale tak\u00e9 na l\u00e9\u010div\u00e9 p\u0159\u00edpravky, kosmetiku atd. Proto se regulace t\u00fdk\u00e1 tak\u00e9 v\u00fdrobk\u016f, kter\u00e9 jsou obecn\u011b pova\u017eov\u00e1ny za l\u00e9\u010div\u00e9 p\u0159\u00edpravky, jako jsou kloktadla, nebo kosmetick\u00fdch v\u00fdrobk\u016f, jako jsou produkty pro p\u00e9\u010di o ple\u0165 nebo \u0161ampony.<\/p>\n\n\n\n<p>Nav\u00edc, subjekty regulace nejsou omezeny pouze na v\u00fdrobce a prodejce l\u00e9k\u016f atd., ale tak\u00e9 m\u00e9dia, kter\u00e1 zve\u0159ej\u0148uj\u00ed reklamu, mohou b\u00fdt obvin\u011bna z poru\u0161en\u00ed regulace reklamy.<\/p>\n\n\n\n<p>Pokud dojde k poru\u0161en\u00ed t\u00e9to regulace reklamy, m\u016f\u017ee b\u00fdt ulo\u017een trest odn\u011bt\u00ed svobody nebo pokuta, a proto je d\u016fle\u017eit\u00e9 \u0159\u00e1dn\u011b se s t\u00edmto p\u0159edpisem vyrovnat.<\/p>\n\n\n\n<p>Pokud chcete v\u011bd\u011bt v\u00edce o obecn\u00fdch aspektech regulace reklamy, m\u016f\u017eete se pod\u00edvat na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/?p=49842\" target=\"_blank\" rel=\"noreferrer noopener\">Co je to regulace reklamy podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch? Vysv\u011btlen\u00ed kl\u00ed\u010dov\u00fdch bod\u016f pro vytv\u00e1\u0159en\u00ed reklamy v souladu se z\u00e1konem[ja]<\/a><\/p>\n\n\n\n<p>Nyn\u00ed se pod\u00edvejme konkr\u00e9tn\u011b na to, jak\u00e9 v\u00fdrazy jsou zak\u00e1z\u00e1ny. Podrobn\u011b vysv\u011btl\u00edme l\u00e9ky, l\u00e9\u010div\u00e9 p\u0159\u00edpravky, kosmetiku a zdravotn\u00ed potraviny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_poruseni_vyrazu_v_%E2%80%9Elecivech%E2%80%9C\"><\/span>P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201el\u00e9\u010divech\u201c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1920727619.png\" alt=\"P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201el\u00e9\u010divech\u201c\" class=\"wp-image-49856\" style=\"width:839px;height:559px\" \/><\/figure>\n\n\n\n<p>Obsah reklamn\u00edch regulac\u00ed t\u00fdkaj\u00edc\u00edch se l\u00e9\u010div je podrobn\u011b pops\u00e1n ve standardu stanoven\u00e9m Ministerstvem zdravotnictv\u00ed a pr\u00e1ce (Japonsk\u00e9 Ministerstvo zdravotnictv\u00ed a pr\u00e1ce) (<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179264.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">O zm\u011bn\u011b standardu pro spr\u00e1vnou reklamu na l\u00e9\u010diva atd.[ja]<\/a>). N\u00ed\u017ee uv\u00e1d\u00edme reklamy, na kter\u00e9 byste m\u011bli d\u00e1vat pozor, s ohledem na tento standard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_poruseni_vyrazu\"><\/span>P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u0159i v\u00fdrob\u011b a prodeji l\u00e9\u010div mus\u00edte z\u00edskat schv\u00e1len\u00ed od ministra zdravotnictv\u00ed a pr\u00e1ce pro ka\u017ed\u00fd v\u00fdrobek.<\/p>\n\n\n\n<p>Proto \u00fa\u010dinky a \u00fa\u010dinnost, kter\u00e9 jsou zobrazeny v reklam\u011b na l\u00e9\u010divo, nesm\u00ed p\u0159ekro\u010dit rozsah schv\u00e1len\u00ed.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud je l\u00e9k na \u017ealudek a st\u0159eva schv\u00e1len pro \u00fa\u010dinnost proti pr\u016fjmu zp\u016fsoben\u00e9mu potravinovou otravou nebo \u0161patnou tr\u00e1ven\u00ed, zobrazen\u00ed, \u017ee m\u00e1 \u00fa\u010dinnost i proti zubn\u00edmu kazu, p\u0159ekra\u010duje rozsah schv\u00e1len\u00e9 \u00fa\u010dinnosti a \u00fa\u010dinku a je to poru\u0161en\u00ed.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de n\u00e1zvu l\u00e9\u010diva pou\u017eit\u00e9ho v reklam\u011b, mus\u00ed b\u00fdt zobrazen n\u00e1zev, jak byl schv\u00e1len, aby nedo\u0161lo k z\u00e1m\u011bn\u011b s jin\u00fdmi l\u00e9\u010divy. Nap\u0159\u00edklad, pokud bylo schv\u00e1len\u00ed z\u00edsk\u00e1no pod n\u00e1zvem v kanji, nen\u00ed povoleno nahradit kanji hiraganou nebo abecedou.<\/p>\n\n\n\n<p>Krom\u011b toho jsou stanoveny z\u00e1kazy, jako je pou\u017eit\u00ed v\u00fdraz\u016f, kter\u00e9 zaru\u010duj\u00ed \u00fa\u010dinnost a bezpe\u010dnost, jako je \u201e\u00fapln\u00e9 uzdraven\u00ed\u201c nebo \u201enen\u00ed t\u0159eba se ob\u00e1vat vedlej\u0161\u00edch \u00fa\u010dink\u016f\u201c, nebo pou\u017eit\u00ed nejvy\u0161\u0161\u00edch v\u00fdraz\u016f t\u00fdkaj\u00edc\u00edch se \u00fa\u010dinnosti a bezpe\u010dnosti, jako je \u201enejvy\u0161\u0161\u00ed prodej\u201c nebo \u201enejlep\u0161\u00ed \u00fa\u010dinek\u201c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_poruseni_vyrazu_v_%E2%80%9Elecivych_pripravcich_mimo_lekarny%E2%80%9C_a_%E2%80%9Ekosmetice%E2%80%9C\"><\/span>P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201el\u00e9\u010div\u00fdch p\u0159\u00edpravc\u00edch mimo l\u00e9k\u00e1rny\u201c a \u201ekosmetice\u201c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_2125644341.png\" alt=\"P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201el\u00e9\u010div\u00fdch p\u0159\u00edpravc\u00edch mimo l\u00e9k\u00e1rny\u201c a \u201ekosmetice\u201c\" class=\"wp-image-49857\" style=\"width:841px;height:561px\" \/><\/figure>\n\n\n\n<p>Regulace reklamy na l\u00e9\u010div\u00e9 p\u0159\u00edpravky mimo l\u00e9k\u00e1rny a kosmetiku je podrobn\u011b pops\u00e1na podle krit\u00e9ri\u00ed stanoven\u00fdch Ministerstvem zdravotnictv\u00ed, stejn\u011b jako u l\u00e9k\u016f. Krom\u011b toho, pro kosmetiku a n\u011bkter\u00e9 l\u00e9\u010div\u00e9 p\u0159\u00edpravky mimo l\u00e9k\u00e1rny jsou stanoveny dobrovoln\u00e9 regula\u010dn\u00ed normy v \u201e<a href=\"https:\/\/www.jcia.org\/user\/common\/download\/business\/advertising\/JCIA20200615_ADguide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u016fvodci spr\u00e1vnou reklamou na kosmetiku atd. (verze 2020)[ja]<\/a>\u201c, kter\u00fd stanovila Japonsk\u00e1 asociace kosmetick\u00e9ho pr\u016fmyslu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_poruseni_vyrazu_v_%E2%80%9Elecivych_pripravcich_mimo_lekarny%E2%80%9C\"><\/span>P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201el\u00e9\u010div\u00fdch p\u0159\u00edpravc\u00edch mimo l\u00e9k\u00e1rny\u201c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L\u00e9\u010div\u00e9 p\u0159\u00edpravky mimo l\u00e9k\u00e1rny, stejn\u011b jako l\u00e9ky, vy\u017eaduj\u00ed schv\u00e1len\u00ed pro ka\u017ed\u00fd druh produktu, pokud se maj\u00ed vyr\u00e1b\u011bt a prod\u00e1vat. Proto se p\u0159i zobrazov\u00e1n\u00ed \u00fa\u010dinnosti a n\u00e1zvu vy\u017eaduje, aby se nep\u0159ekro\u010dil rozsah schv\u00e1len\u00ed a aby se pou\u017e\u00edval schv\u00e1len\u00fd n\u00e1zev, stejn\u011b jako u l\u00e9k\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_poruseni_vyrazu_v_%E2%80%9Ekosmetice%E2%80%9C\"><\/span>P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201ekosmetice\u201c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na druhou stranu, kosmetiku lze vyr\u00e1b\u011bt a prod\u00e1vat bez schv\u00e1len\u00ed. Proto se vy\u017eaduje, aby zobrazen\u00ed \u00fa\u010dinnosti nep\u0159ekro\u010dilo rozsah \u00fa\u010dinnosti uveden\u00fd v \u201eO zm\u011bn\u011b rozsahu \u00fa\u010dinnosti kosmetiky\u201c, kter\u00fd vydalo Ministerstvo zdravotnictv\u00ed.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, v tomto ozn\u00e1men\u00ed je stanovena \u00fa\u010dinnost \u201eposkytuje vlhkost poko\u017ece\u201c, tak\u017ee je povoleno vyj\u00e1d\u0159it \u201eposkytuje vlhkost st\u00e1rnouc\u00ed pleti s p\u00e9\u010d\u00ed proti st\u00e1rnut\u00ed\u201c v reklam\u011b na produkty proti st\u00e1rnut\u00ed.<\/p>\n\n\n\n<p>Na druhou stranu, reklama, kter\u00e1 tvrd\u00ed, \u017ee \u201eml\u00e1d\u00ed se vr\u00e1t\u00ed s p\u00e9\u010d\u00ed proti st\u00e1rnut\u00ed\u201c a kter\u00e1 uv\u00e1d\u00ed omlazen\u00ed a prevenci st\u00e1rnut\u00ed, kter\u00e9 nejsou stanoveny v ozn\u00e1men\u00ed, jako \u00fa\u010dinnost, nen\u00ed povolena.<\/p>\n\n\n\n<p>Je tak\u00e9 t\u0159eba d\u00e1vat pozor na zku\u0161enosti s pou\u017eit\u00edm, kter\u00e9 se \u010dasto pou\u017e\u00edvaj\u00ed v reklam\u00e1ch na kosmetiku.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud se v zku\u0161enostech s pou\u017eit\u00edm zm\u00edn\u00ed, \u017ee kosmetika funguje dob\u0159e, nebo pokud se do n\u00ed vlo\u017e\u00ed v\u00fdrazy jako \u201eJ\u00e1 ji tak\u00e9 pou\u017e\u00edv\u00e1m.\u201c, m\u016f\u017ee to v\u00e9st k nedorozum\u011bn\u00ed, \u017ee \u00fa\u010dinnost a bezpe\u010dnost kosmetiky jsou zaru\u010deny, co\u017e je zak\u00e1z\u00e1no.<\/p>\n\n\n\n<p>Nen\u00ed povoleno ani uv\u00e9st \u201eJe to jen osobn\u00ed n\u00e1zor\u201c spolu se zku\u0161enostmi s pou\u017eit\u00edm.<\/p>\n\n\n\n<p>V \u201e<a href=\"https:\/\/www.jcia.org\/user\/common\/download\/business\/advertising\/JCIA20200615_ADguide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u016fvodci spr\u00e1vnou reklamou na kosmetiku atd. (verze 2020)[ja]<\/a>\u201c je uvedeno, \u017ee pokud se omezuje na n\u00e1zory u\u017eivatel\u016f zalo\u017een\u00e9 na faktech o zp\u016fsobu pou\u017eit\u00ed, pocitu pou\u017eit\u00ed, obrazu v\u016fn\u011b atd., kter\u00e9 nejsou \u00fa\u010dinnost\u00ed nebo bezpe\u010dnost\u00ed, je to povoleno. Proto, pokud je v\u00fdraz omezen na pocit pou\u017eit\u00ed, jako je \u201ep\u0159\u00edjemn\u00fd pocit p\u0159i pou\u017eit\u00ed\u201c, neporu\u0161uje to reklamn\u00ed regulace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_poruseni_vyrazu_v_%E2%80%9Ezdravych_potravinach%E2%80%9C\"><\/span>P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201ezdrav\u00fdch potravin\u00e1ch\u201c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_2160353579.png\" alt=\"P\u0159\u00edklady poru\u0161en\u00ed v\u00fdraz\u016f v \u201ezdrav\u00fdch potravin\u00e1ch\u201c\" class=\"wp-image-49858\" style=\"width:838px;height:559px\" \/><\/figure>\n\n\n\n<p>Zdrav\u00e9 potraviny jsou potraviny, kter\u00e9 se nepova\u017euj\u00ed za l\u00e9ky, l\u00e9ky mimo l\u00e9k\u00e1rny nebo kosmetiku, ale jsou prod\u00e1v\u00e1ny a pou\u017e\u00edv\u00e1ny jako potraviny, kter\u00e9 speci\u00e1ln\u011b p\u0159isp\u00edvaj\u00ed k udr\u017een\u00ed a zlep\u0161en\u00ed zdrav\u00ed. Proto\u017ee zdrav\u00e9 potraviny nejsou l\u00e9ky, nepodl\u00e9haj\u00ed regulaci podle z\u00e1kona o l\u00e9\u010divech (japonsk\u00fd \u201eYakki-h\u014d\u201c).<\/p>\n\n\n\n<p>Av\u0161ak zdrav\u00e9 potraviny, kter\u00e9 uv\u00e1d\u011bj\u00ed l\u00e9\u010div\u00e9 \u00fa\u010dinky, jsou pova\u017eov\u00e1ny za l\u00e9ky podle z\u00e1kona o l\u00e9\u010divech. Proto je v z\u00e1sad\u011b reklama na tyto produkty bez p\u0159edchoz\u00edho schv\u00e1len\u00ed poru\u0161en\u00edm z\u00e1kazu reklamy na neschv\u00e1len\u00e9 l\u00e9ky (\u010dl\u00e1nek 68).<\/p>\n\n\n\n<p>Zde podrobn\u011b vysv\u011btl\u00edme v\u00fdrazy, kter\u00e9 jsou pova\u017eov\u00e1ny za l\u00e9ky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_vyrazu_povazovanych_za_leky\"><\/span>P\u0159\u00edklady v\u00fdraz\u016f pova\u017eovan\u00fdch za l\u00e9ky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Rozd\u00edl mezi potravinami a l\u00e9ky se prim\u00e1rn\u011b posuzuje podle jejich \u00fa\u010delu pou\u017eit\u00ed. Proto pokud v zdrav\u00fdch potravin\u00e1ch, kter\u00e9 nejsou prim\u00e1rn\u011b ur\u010deny k l\u00e9\u010den\u00ed nemoc\u00ed, prov\u00e1d\u00edte reklamu nazna\u010duj\u00edc\u00ed nebo uv\u00e1d\u011bj\u00edc\u00ed l\u00e9\u010div\u00e9 \u00fa\u010dinky, jsou pova\u017eov\u00e1ny za l\u00e9ky.<\/p>\n\n\n\n<p>Za prv\u00e9, pokud pou\u017e\u00edv\u00e1te v\u00fdrazy zam\u011b\u0159en\u00e9 na l\u00e9\u010den\u00ed nebo prevenci nemoc\u00ed, jsou pova\u017eov\u00e1ny za l\u00e9ky. Konkr\u00e9tn\u011b se jedn\u00e1 o v\u00fdrazy jako \u201e\u00fa\u010dinn\u00e9 proti rakovin\u011b\u201c, \u201ezlep\u0161en\u00ed vysok\u00e9ho krevn\u00edho tlaku\u201c, \u201eprevence \u017eivotn\u00edho stylu\u201c, \u201ezv\u00fd\u0161en\u00ed odolnosti proti alergi\u00edm\u201c atd.<\/p>\n\n\n\n<p>D\u00e1le, i kdy\u017e nep\u00ed\u0161ete p\u0159\u00edmo, \u017ee m\u00e1 \u00fa\u010dinek na l\u00e9\u010den\u00ed nebo prevenci nemoc\u00ed, pokud je nap\u0159\u00edklad nazna\u010deno, \u017ee pom\u00e1h\u00e1 l\u00e9\u010den\u00ed atd. z c\u00edlov\u00fdch u\u017eivatel\u016f nebo slo\u017eek, jako je \u201epro ty s slab\u00fdm srdcem\u201c, \u201ehlavn\u00ed slo\u017ekou je \u25cb\u25cb, kter\u00fd se \u0159\u00edk\u00e1, \u017ee \u0159ed\u00ed krev\u201c, jsou pova\u017eov\u00e1ny za l\u00e9ky.<\/p>\n\n\n\n<p>Nav\u00edc, pokud pou\u017e\u00edv\u00e1te v\u00fdrazy, kter\u00e9 zvy\u0161uj\u00ed nebo zlep\u0161uj\u00ed funkci t\u011bla, jsou tak\u00e9 pova\u017eov\u00e1ny za l\u00e9ky. Konkr\u00e9tn\u011b se jedn\u00e1 o v\u00fdrazy jako \u201eobnoven\u00ed \u00fanavy\u201c, \u201ezv\u00fd\u0161en\u00ed metabolismu\u201c, \u201eprevence st\u00e1rnut\u00ed\u201c, \u201et\u011blo, kter\u00e9 je m\u00e9n\u011b n\u00e1chyln\u00e9 k nachlazen\u00ed\u201c, \u201ezv\u00fd\u0161en\u00ed chuti k j\u00eddlu\u201c atd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklady_vyrazu_ktere_nejsou_povazovany_za_leky\"><\/span>P\u0159\u00edklady v\u00fdraz\u016f, kter\u00e9 nejsou pova\u017eov\u00e1ny za l\u00e9ky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na druhou stranu, i kdy\u017e pou\u017e\u00edv\u00e1te v\u00fdrazy jako \u201eudr\u017eov\u00e1n\u00ed zdrav\u00ed\u201c nebo \u201ekr\u00e1sa\u201c, samy o sob\u011b nejsou pova\u017eov\u00e1ny za l\u00e9ky. Nav\u00edc, i kdy\u017e v\u00fdraz \u201ezlep\u0161en\u00ed zdrav\u00ed\u201c nazna\u010duje zlep\u0161en\u00ed funkce t\u011bla, pokud je jasn\u011b uvedeno, \u017ee je to potravina atd., a je provedeno opat\u0159en\u00ed, aby nedo\u0161lo k z\u00e1m\u011bn\u011b s l\u00e9ky, nejsou pova\u017eov\u00e1ny za l\u00e9ky.<\/p>\n\n\n\n<p>V\u00fd\u0161e uveden\u00e9 informace jsou tak\u00e9 zve\u0159ejn\u011bny na webov\u00fdch str\u00e1nk\u00e1ch Ministerstva zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed, tak\u017ee se na n\u011b pros\u00edm odkazujte.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed: <a href=\"https:\/\/www.hokeniryo.metro.tokyo.lg.jp\/anzen\/kenko_shokuhin\/ken_syoku\/kanshi\/kounou.html\" target=\"_blank\" rel=\"noreferrer noopener\">O l\u00e9\u010div\u00fdch \u00fa\u010dinc\u00edch[ja]<\/a><\/p>\n\n\n\n<p>Pozor, i kdy\u017e zdrav\u00e9 potraviny nejsou pova\u017eov\u00e1ny za l\u00e9ky, pokud jsou potravinami, je t\u0159eba db\u00e1t na to, \u017ee se na n\u011b vztahuje regulace reklamy podle z\u00e1kona o zlep\u0161en\u00ed zdrav\u00ed (\u010dl\u00e1nek 65 odstavec 1 z\u00e1kona o zlep\u0161en\u00ed zdrav\u00ed). Podrobnosti naleznete na n\u00e1sleduj\u00edc\u00ed str\u00e1nce Agentury pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed: <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/extravagant_advertisement\/assets\/representation_cms213_230131_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">O upozorn\u011bn\u00edch t\u00fdkaj\u00edc\u00edch se zdrav\u00fdch potravin podle z\u00e1kona o zobrazen\u00ed cen a z\u00e1kona o zlep\u0161en\u00ed zdrav\u00ed[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_se_vyporadat_s_nejistotou_pri_preformulovani_vyrazu_v_ramci_Japonskeho_zakona_o_lecivech_a_zdravotnickych_prostredcich\"><\/span>Jak se vypo\u0159\u00e1dat s nejistotou p\u0159i p\u0159eformulov\u00e1n\u00ed v\u00fdraz\u016f v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1682600941.png\" alt=\"Jak se vypo\u0159\u00e1dat s nejistotou p\u0159i p\u0159eformulov\u00e1n\u00ed v\u00fdraz\u016f v r\u00e1mci Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch\" class=\"wp-image-49861\" style=\"width:840px;height:560px\" \/><\/figure>\n\n\n\n<p>V posledn\u00edch letech se st\u00e1vaj\u00ed st\u0159edem pozornosti slu\u017eby, kter\u00e9 automaticky kontroluj\u00ed, zda nejsou v reklam\u00e1ch v\u00fdrazy poru\u0161uj\u00edc\u00ed Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch a dal\u0161\u00ed p\u0159edpisy t\u00fdkaj\u00edc\u00ed se regulace reklamy.<\/p>\n\n\n\n<p>Ur\u010den\u00ed, zda reklama neporu\u0161uje regulace stanoven\u00e9 v Japonsk\u00e9m z\u00e1konu o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, vy\u017eaduje nejen znalost z\u00e1kona, ale tak\u00e9 \u0161irokou referenci na souvisej\u00edc\u00ed ozn\u00e1men\u00ed, normy a pokyny, co\u017e m\u016f\u017ee b\u00fdt n\u00e1kladn\u00e9 a \u010dasov\u011b n\u00e1ro\u010dn\u00e9. Vyu\u017eit\u00ed slu\u017eeb pro kontrolu reklamy je proto atraktivn\u00ed mo\u017enost\u00ed pro sn\u00ed\u017een\u00ed t\u011bchto n\u00e1klad\u016f.<\/p>\n\n\n\n<p>Av\u0161ak, i kdy\u017e form\u00e1ln\u011b nespadaj\u00ed pod regulaci, mohou n\u011bkter\u00e9 v\u00fdrazy vyvolat nedorozum\u011bn\u00ed u b\u011b\u017en\u00fdch spot\u0159ebitel\u016f, nebo se mohou objevit nov\u00e9 v\u00fdrazy, kter\u00e9 se st\u00e1vaj\u00ed regulovan\u00fdmi v d\u016fsledku zm\u011bn v dob\u011b, i kdy\u017e se pou\u017e\u00edvaj\u00ed stejn\u00e1 krit\u00e9ria jako d\u0159\u00edve.<\/p>\n\n\n\n<p>V takov\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt slu\u017eba automatick\u00e9 kontroly prov\u00e1d\u011bn\u00e1 pomoc\u00ed AI nedostate\u010dn\u00e1.<\/p>\n\n\n\n<p>Proto je pro ty, kte\u0159\u00ed pot\u0159ebuj\u00ed konkr\u00e9tn\u00ed rady ohledn\u011b jednotliv\u00fdch reklamn\u00edch v\u00fdraz\u016f, efektivn\u00edm \u0159e\u0161en\u00edm tak\u00e9 konzultace se specializovan\u00fdm pr\u00e1vn\u00edkem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Pokud_si_nejste_jisti_zda_se_vztahuje_na_reklamni_regulace_poradte_se_s_pravnikem\"><\/span>Shrnut\u00ed: Pokud si nejste jisti, zda se vztahuje na reklamn\u00ed regulace, pora\u010fte se s pr\u00e1vn\u00edkem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_2165481651.png\" alt=\"Shrnut\u00ed: Pokud si nejste jisti, zda se vztahuje na reklamn\u00ed regulace, pora\u010fte se s pr\u00e1vn\u00edkem\" class=\"wp-image-49863\" style=\"width:838px;height:559px\" \/><\/figure>\n\n\n\n<p>V tomto \u010dl\u00e1nku jsme vysv\u011btlili, jak\u00e9 v\u00fdrazy mohou poru\u0161ovat reklamn\u00ed regulace pro jednotliv\u00e9 kategorie, jako jsou l\u00e9ky, l\u00e9ky mimo l\u00e9k\u00e1rny, kosmetika a zdravotn\u00ed potraviny, na z\u00e1klad\u011b r\u016fzn\u00fdch p\u0159\u00edklad\u016f.<\/p>\n\n\n\n<p>Av\u0161ak, regulovan\u00e9 v\u00fdrazy jsou velmi rozmanit\u00e9 a v tomto \u010dl\u00e1nku jsme nemohli zm\u00ednit v\u0161echny mo\u017en\u00e9 poru\u0161en\u00ed.<\/p>\n\n\n\n<p>D\u00e1le, zda konkr\u00e9tn\u00ed reklamn\u00ed v\u00fdraz poru\u0161uje regulaci, se rozhoduje na z\u00e1klad\u011b konkr\u00e9tn\u00edho p\u0159\u00edpadu, tak\u017ee je nebezpe\u010dn\u00e9 automaticky p\u0159edpokl\u00e1dat, \u017ee je leg\u00e1ln\u00ed, pokud nen\u00ed zahrnut v p\u0159\u00edkladech poru\u0161en\u00ed. Zejm\u00e9na v p\u0159\u00edpad\u011b poru\u0161en\u00ed reklamn\u00edch regulac\u00ed m\u016f\u017ee b\u00fdt ulo\u017eena pokuta nebo trest odn\u011bt\u00ed svobody, tak\u017ee je velmi d\u016fle\u017eit\u00e9 pe\u010dliv\u011b zv\u00e1\u017eit, zda nejde o poru\u0161en\u00ed.<\/p>\n\n\n\n<p>V pr\u00e1vnick\u00e9 kancel\u00e1\u0159i Monolith je mo\u017en\u00e9 rychle prov\u00e9st pr\u00e1vn\u00ed kontrolu reklamn\u00edch v\u00fdraz\u016f. Jsme tak\u00e9 schopni navrhnout alternativn\u00ed formulace. Pokud pot\u0159ebujete konkr\u00e9tn\u00ed rady pro konkr\u00e9tn\u00ed p\u0159\u00edpad, nev\u00e1hejte se obr\u00e1tit na pr\u00e1vnickou kancel\u00e1\u0159 Monolith.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/?p=49834\" target=\"_blank\" rel=\"noreferrer noopener\">Co je to z\u00e1kon o l\u00e9\u010divech (d\u0159\u00edve z\u00e1kon o l\u00e9\u010divech)? Vysv\u011btlen\u00ed c\u00edl\u016f, regulovan\u00fdch subjekt\u016f a reklamn\u00edch regulac\u00ed[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolis je odborn\u00edkem na IT, zejm\u00e9na na internet a pr\u00e1vo. Poskytujeme slu\u017eby jako pr\u00e1vn\u00ed kontrola \u010dl\u00e1nk\u016f a landing pages, tvorba pokyn\u016f a kontrola vzork\u016f pro provozovatele m\u00e9di\u00ed, provozovatele recenzn\u00edch str\u00e1nek, reklamn\u00ed agentury, v\u00fdrobce dopl\u0148k\u016f stravy a kosmetiky, kliniky, provozovatele aplikac\u00ed poskytuj\u00edc\u00edch slu\u017eby (japonsk\u00e9 ASP) a dal\u0161\u00ed. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/operationofmedia[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na internetu a v novinov\u00fdch reklam\u00e1ch se ka\u017ed\u00fd den setk\u00e1v\u00e1me s mnoha reklamami na l\u00e9ky a podobn\u00e9 produkty. Takov\u00e9 reklamn\u00ed aktivity jsou nezbytn\u00e9 pro \u0161irok\u00e9 pov\u011bdom\u00ed a podporu prodeje l\u00e9k\u016f a dal\u0161\u00edch p [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61598"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61598"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61598\/revisions"}],"predecessor-version":[{"id":64144,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61598\/revisions\/64144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64142"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}