{"id":61608,"date":"2023-12-08T20:25:38","date_gmt":"2023-12-08T11:25:38","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=61608"},"modified":"2024-03-30T21:32:02","modified_gmt":"2024-03-30T12:32:02","slug":"supplement-advertisemen","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen","title":{"rendered":"Co jsou nep\u0159ijateln\u00e9 v\u00fdrazy v reklam\u00e1ch na dopl\u0148ky stravy? Vysv\u011btlen\u00ed t\u0159\u00ed japonsk\u00fdch z\u00e1kon\u016f, na kter\u00e9 je t\u0159eba d\u00e1vat pozor"},"content":{"rendered":"\n<p>Dopl\u0148ky stravy, kter\u00e9 byly p\u016fvodn\u011b zah\u00e1jeny jako &#8220;dopl\u0148kov\u00e9 potraviny&#8221; pro dopln\u011bn\u00ed \u017eivin, kter\u00e9 \u010dasto chyb\u00ed v ka\u017edodenn\u00ed strav\u011b. Nyn\u00ed se prod\u00e1vaj\u00ed r\u016fzn\u00e9 produkty, kter\u00e9 vyjad\u0159uj\u00ed sv\u00e9 funkce d\u00edky r\u016fzn\u00fdm syst\u00e9m\u016fm.<\/p>\n\n\n\n<p>Av\u0161ak po\u010det p\u0159\u00edpad\u016f, kdy se st\u00e1v\u00e1 probl\u00e9mem zav\u00e1d\u011bj\u00edc\u00ed vyj\u00e1d\u0159en\u00ed v reklam\u00e1ch na dopl\u0148ky stravy, roste a v nejhor\u0161\u00edm p\u0159\u00edpad\u011b m\u016f\u017ee doj\u00edt k na\u0159\u00edzen\u00ed o zlep\u0161en\u00ed nebo k pokut\u00e1m.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku tedy podrobn\u011b vysv\u011btl\u00edme a uspo\u0159\u00e1d\u00e1me v\u00fdrazy, kter\u00e9 by m\u011bli v\u011bd\u011bt inzerenti a osoby zapojen\u00e9 do reklamy na dopl\u0148ky stravy, a kter\u00e9 jsou nep\u0159ijateln\u00e9.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Co_jsou_doplnky_stravy\" title=\"Co jsou dopl\u0148ky stravy\">Co jsou dopl\u0148ky stravy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Tri_druhy_zdravotne_funkcnich_potravin_u_kterych_je_mozne_uvadet_jejich_funkcnost\" title=\"T\u0159i druhy zdravotn\u011b funk\u010dn\u00edch potravin, u kter\u00fdch je mo\u017en\u00e9 uv\u00e1d\u011bt jejich funk\u010dnost\">T\u0159i druhy zdravotn\u011b funk\u010dn\u00edch potravin, u kter\u00fdch je mo\u017en\u00e9 uv\u00e1d\u011bt jejich funk\u010dnost<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Specialni_zdravotne_funkcni_potraviny_Tokuho\" title=\"Speci\u00e1ln\u00ed zdravotn\u011b funk\u010dn\u00ed potraviny (Tokuho)\">Speci\u00e1ln\u00ed zdravotn\u011b funk\u010dn\u00ed potraviny (Tokuho)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Nutricne_funkcni_potraviny\" title=\"Nutri\u010dn\u011b funk\u010dn\u00ed potraviny\">Nutri\u010dn\u011b funk\u010dn\u00ed potraviny<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Funkcne_oznacene_potraviny\" title=\"Funk\u010dn\u011b ozna\u010den\u00e9 potraviny\">Funk\u010dn\u011b ozna\u010den\u00e9 potraviny<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Tri_zakony_tykajici_se_reklamy_na_doplnky_stravy\" title=\"T\u0159i z\u00e1kony t\u00fdkaj\u00edc\u00ed se reklamy na dopl\u0148ky stravy\">T\u0159i z\u00e1kony t\u00fdkaj\u00edc\u00ed se reklamy na dopl\u0148ky stravy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Japonsky_zakon_o_lecivech_a_zdravotnickych_prostredcich_Zakon_o_zajisteni_kvality_ucinnosti_a_bezpecnosti_leciv_zdravotnickych_prostredku_atd\" title=\"Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Z\u00e1kon o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9\u010div, zdravotnick\u00fdch prost\u0159edk\u016f atd.)\">Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Z\u00e1kon o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9\u010div, zdravotnick\u00fdch prost\u0159edk\u016f atd.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Japonsky_zakon_o_podpore_zdravi\" title=\"Japonsk\u00fd z\u00e1kon o podpo\u0159e zdrav\u00ed\">Japonsk\u00fd z\u00e1kon o podpo\u0159e zdrav\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Japonsky_zakon_o_oznacovani_cen_a_darku_Zakon_o_prevenci_nespravedliveho_oznacovani_cen_a_darku\" title=\"Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Z\u00e1kon o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f)\">Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Z\u00e1kon o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Typy_reklam_na_doplnky_stravy_a_nepripustne_vyrazy\" title=\"Typy reklam na dopl\u0148ky stravy a nep\u0159\u00edpustn\u00e9 v\u00fdrazy\">Typy reklam na dopl\u0148ky stravy a nep\u0159\u00edpustn\u00e9 v\u00fdrazy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Bezne_nepripustne_vyrazy\" title=\"B\u011b\u017en\u00e9 nep\u0159\u00edpustn\u00e9 v\u00fdrazy\">B\u011b\u017en\u00e9 nep\u0159\u00edpustn\u00e9 v\u00fdrazy<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Ucinky_zamerene_na_lecbu_nebo_prevenci_nemoci\" title=\"\u00da\u010dinky zam\u011b\u0159en\u00e9 na l\u00e9\u010dbu nebo prevenci nemoc\u00ed\">\u00da\u010dinky zam\u011b\u0159en\u00e9 na l\u00e9\u010dbu nebo prevenci nemoc\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Ucinky_zamerene_na_obecne_zlepseni_nebo_posileni_telesnych_funkci\" title=\"\u00da\u010dinky zam\u011b\u0159en\u00e9 na obecn\u00e9 zlep\u0161en\u00ed nebo pos\u00edlen\u00ed t\u011blesn\u00fdch funkc\u00ed\">\u00da\u010dinky zam\u011b\u0159en\u00e9 na obecn\u00e9 zlep\u0161en\u00ed nebo pos\u00edlen\u00ed t\u011blesn\u00fdch funkc\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Naznaky_lecivych_ucinku\" title=\"N\u00e1znaky l\u00e9\u010div\u00fdch \u00fa\u010dink\u016f\">N\u00e1znaky l\u00e9\u010div\u00fdch \u00fa\u010dink\u016f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Nepripustne_vyrazy_pro_japonske_specialni_zdravotnicke_potraviny_Tokuho\" title=\"Nep\u0159\u00edpustn\u00e9 v\u00fdrazy pro japonsk\u00e9 speci\u00e1ln\u00ed zdravotnick\u00e9 potraviny (Tokuho)\">Nep\u0159\u00edpustn\u00e9 v\u00fdrazy pro japonsk\u00e9 speci\u00e1ln\u00ed zdravotnick\u00e9 potraviny (Tokuho)<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Vyrazy_prekracujici_povoleny_obsah\" title=\"V\u00fdrazy p\u0159ekra\u010duj\u00edc\u00ed povolen\u00fd obsah\">V\u00fdrazy p\u0159ekra\u010duj\u00edc\u00ed povolen\u00fd obsah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Nepripustne_vyrazy_vyuzivajici_nevhodne_metody_pruzkumu_jako_jsou_ankety_nebo_monitorovani\" title=\"Nep\u0159\u00edpustn\u00e9 v\u00fdrazy vyu\u017e\u00edvaj\u00edc\u00ed nevhodn\u00e9 metody pr\u016fzkumu, jako jsou ankety nebo monitorov\u00e1n\u00ed\">Nep\u0159\u00edpustn\u00e9 v\u00fdrazy vyu\u017e\u00edvaj\u00edc\u00ed nevhodn\u00e9 metody pr\u016fzkumu, jako jsou ankety nebo monitorov\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Vyrazy_naznacujici_ze_lze_lecit_nemoci_bez_lekarske_diagnozy_nebo_lecby\" title=\"V\u00fdrazy nazna\u010duj\u00edc\u00ed, \u017ee lze l\u00e9\u010dit nemoci bez l\u00e9ka\u0159sk\u00e9 diagn\u00f3zy nebo l\u00e9\u010dby\">V\u00fdrazy nazna\u010duj\u00edc\u00ed, \u017ee lze l\u00e9\u010dit nemoci bez l\u00e9ka\u0159sk\u00e9 diagn\u00f3zy nebo l\u00e9\u010dby<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Nepripustne_vyrazy_u_potravin_s_vyzivovymi_funkcemi\" title=\"Nep\u0159\u00edpustn\u00e9 v\u00fdrazy u potravin s v\u00fd\u017eivov\u00fdmi funkcemi\">Nep\u0159\u00edpustn\u00e9 v\u00fdrazy u potravin s v\u00fd\u017eivov\u00fdmi funkcemi<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Zobrazeni_funkci_pro_slozky_ktere_nejsou_vyzivovymi_slozkami_stanovenymi_statem\" title=\"Zobrazen\u00ed funkc\u00ed pro slo\u017eky, kter\u00e9 nejsou v\u00fd\u017eivov\u00fdmi slo\u017ekami stanoven\u00fdmi st\u00e1tem\">Zobrazen\u00ed funkc\u00ed pro slo\u017eky, kter\u00e9 nejsou v\u00fd\u017eivov\u00fdmi slo\u017ekami stanoven\u00fdmi st\u00e1tem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Zobrazeni_funkci_vyzivovych_slozek_ktere_nedosahuji_mnozstvi_stanoveneho_statem\" title=\"Zobrazen\u00ed funkc\u00ed v\u00fd\u017eivov\u00fdch slo\u017eek, kter\u00e9 nedosahuj\u00ed mno\u017estv\u00ed stanoven\u00e9ho st\u00e1tem\">Zobrazen\u00ed funkc\u00ed v\u00fd\u017eivov\u00fdch slo\u017eek, kter\u00e9 nedosahuj\u00ed mno\u017estv\u00ed stanoven\u00e9ho st\u00e1tem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Nepripustne_vyrazy_u_funkcnich_potravin\" title=\"Nep\u0159\u00edpustn\u00e9 v\u00fdrazy u funk\u010dn\u00edch potravin\">Nep\u0159\u00edpustn\u00e9 v\u00fdrazy u funk\u010dn\u00edch potravin<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Oznaceni_prekracujici_obsah_oznameni_Japonske_agenture_pro_spotrebitele\" title=\"Ozna\u010den\u00ed p\u0159ekra\u010duj\u00edc\u00ed obsah ozn\u00e1men\u00ed Japonsk\u00e9 agentu\u0159e pro spot\u0159ebitele\">Ozna\u010den\u00ed p\u0159ekra\u010duj\u00edc\u00ed obsah ozn\u00e1men\u00ed Japonsk\u00e9 agentu\u0159e pro spot\u0159ebitele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Oznaceni_ktere_muze_vest_k_zamene_s_konkretnimi_zdravotnimi_potravinami\" title=\"Ozna\u010den\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k z\u00e1m\u011bn\u011b s konkr\u00e9tn\u00edmi zdravotn\u00edmi potravinami\">Ozna\u010den\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k z\u00e1m\u011bn\u011b s konkr\u00e9tn\u00edmi zdravotn\u00edmi potravinami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Oznaceni_ktere_muze_vest_k_zamene_s_produkty_ktere_ziskaly_hodnoceni_nebo_povoleni_vlady\" title=\"Ozna\u010den\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k z\u00e1m\u011bn\u011b s produkty, kter\u00e9 z\u00edskaly hodnocen\u00ed nebo povolen\u00ed vl\u00e1dy\">Ozna\u010den\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k z\u00e1m\u011bn\u011b s produkty, kter\u00e9 z\u00edskaly hodnocen\u00ed nebo povolen\u00ed vl\u00e1dy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Pripad_kdy_vedecky_dukaz_podporujici_oznaceni_postrada_racionalnost\" title=\"P\u0159\u00edpad, kdy v\u011bdeck\u00fd d\u016fkaz podporuj\u00edc\u00ed ozna\u010den\u00ed postr\u00e1d\u00e1 racion\u00e1lnost\">P\u0159\u00edpad, kdy v\u011bdeck\u00fd d\u016fkaz podporuj\u00edc\u00ed ozna\u010den\u00ed postr\u00e1d\u00e1 racion\u00e1lnost<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Shrnuti_Pravni_kontrola_je_nezbytna_pro_reklamu_na_doplnky_stravy\" title=\"Shrnut\u00ed: Pr\u00e1vn\u00ed kontrola je nezbytn\u00e1 pro reklamu na dopl\u0148ky stravy\">Shrnut\u00ed: Pr\u00e1vn\u00ed kontrola je nezbytn\u00e1 pro reklamu na dopl\u0148ky stravy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/supplement-advertisemen\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_jsou_doplnky_stravy\"><\/span>Co jsou dopl\u0148ky stravy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/10\/shutterstock_1488456626.jpg\" alt=\"Co jsou dopl\u0148ky stravy\" class=\"wp-image-52480\" \/><\/figure>\n\n\n\n<p>Dopl\u0148ky stravy nejsou v z\u00e1kon\u011b p\u0159esn\u011b definov\u00e1ny, ale obecn\u011b se \u0159ad\u00ed mezi zdravotn\u00ed potraviny. Na rozd\u00edl od b\u011b\u017en\u00fdch potravin maj\u00ed v\u0161ak tendenci m\u00edt formu podobnou l\u00e9k\u016fm, jako jsou pr\u00e1\u0161ky, tablety nebo kapsle.<\/p>\n\n\n\n<p>P\u016fvodn\u011b m\u011bly siln\u00fd charakter dopl\u0148kov\u00fdch zdravotn\u00edch potravin, ale dnes nejen dopl\u0148uj\u00ed nutri\u010dn\u00ed slo\u017eky pot\u0159ebn\u00e9 pro udr\u017een\u00ed zdrav\u00ed, ale tak\u00e9 existuj\u00ed produkty, kter\u00e9 jsou prod\u00e1v\u00e1ny s ozna\u010den\u00edm funk\u010dnosti zalo\u017een\u00e9 na v\u011bdeck\u00fdch d\u016fkazech nebo s konkr\u00e9tn\u00edmi fyziologick\u00fdmi nebo zdravotn\u00edmi funkcemi na z\u00e1klad\u011b z\u00e1kona.<\/p>\n\n\n\n<p>Existuje mnoho r\u016fzn\u00fdch typ\u016f dopl\u0148k\u016f stravy, ale obecn\u011b lze rozd\u011blit na n\u00e1sleduj\u00edc\u00ed dv\u011b kategorie:<\/p>\n\n\n\n<ul>\n<li>Takzvan\u00e9 zdravotn\u00ed potraviny (dopl\u0148kov\u00e9 potraviny, dopl\u0148kov\u00e9 zdravotn\u00ed potraviny, potraviny pro regulaci v\u00fd\u017eivy atd.)<\/li>\n<\/ul>\n\n\n\n<p>Potraviny, kter\u00e9 neobdr\u017eely schv\u00e1len\u00ed od st\u00e1tu a nemohou uv\u00e1d\u011bt funk\u010dnost.<\/p>\n\n\n\n<ul>\n<li>Zdravotn\u00ed potraviny s funkcemi (japonsk\u00e9 &#8220;Tokutei Hokenyou Shokuhin&#8221;, potraviny s nutri\u010dn\u00edmi funkcemi, potraviny s ozna\u010den\u00edm funk\u010dnosti)<\/li>\n<\/ul>\n\n\n\n<p>Potraviny, kter\u00e9 mohou uv\u00e1d\u011bt funk\u010dnost na z\u00e1klad\u011b &#8220;syst\u00e9mu zdravotn\u00edch potravin s funkcemi&#8221; a &#8220;syst\u00e9mu potravin s ozna\u010den\u00edm funk\u010dnosti&#8221;.<\/p>\n\n\n\n<p>I kdy\u017e jsou prod\u00e1v\u00e1ny jako potraviny, v\u00fdrobky s l\u00e9\u010debn\u00fdmi nebo preventivn\u00edmi \u00fa\u010dinky na nemoci jsou pova\u017eov\u00e1ny za l\u00e9ky a jsou odli\u0161eny od zdravotn\u00edch potravin.<\/p>\n\n\n\n<p>Reference: <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/health_and_nutrition_labelling\" target=\"_blank\" rel=\"noreferrer noopener\">Japonsk\u00e1 agentura pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti &#8220;Co je syst\u00e9m ozna\u010dov\u00e1n\u00ed potravin t\u00fdkaj\u00edc\u00ed se zdrav\u00ed a v\u00fd\u017eivy&#8221;[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tri_druhy_zdravotne_funkcnich_potravin_u_kterych_je_mozne_uvadet_jejich_funkcnost\"><\/span>T\u0159i druhy zdravotn\u011b funk\u010dn\u00edch potravin, u kter\u00fdch je mo\u017en\u00e9 uv\u00e1d\u011bt jejich funk\u010dnost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zdravotn\u011b funk\u010dn\u00ed potraviny jsou potraviny, jejich\u017e funkce mohou b\u00fdt uv\u00e1d\u011bny v souladu s normami t\u00fdkaj\u00edc\u00edmi se bezpe\u010dnosti a \u00fa\u010dinnosti stanoven\u00fdmi japonskou vl\u00e1dou. Na rozd\u00edl od l\u00e9k\u016f, nejsou ur\u010deny k l\u00e9\u010den\u00ed nebo prevenci nemoc\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Specialni_zdravotne_funkcni_potraviny_Tokuho\"><\/span>Speci\u00e1ln\u00ed zdravotn\u011b funk\u010dn\u00ed potraviny (Tokuho)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Speci\u00e1ln\u00ed zdravotn\u011b funk\u010dn\u00ed potraviny jsou potraviny obsahuj\u00edc\u00ed &#8220;slo\u017eky ovliv\u0148uj\u00edc\u00ed&#8221; fyzick\u00e9 funkce t\u011bla, kter\u00e9 byly schv\u00e1leny \u00da\u0159adem pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti (Consumer Affairs Agency) na z\u00e1klad\u011b jejich \u00fa\u010dinnosti a bezpe\u010dnosti. Tyto potraviny mohou b\u00fdt ozna\u010deny &#8220;zna\u010dkou pro speci\u00e1ln\u00ed zdravotn\u011b funk\u010dn\u00ed potraviny&#8221; a mohou uv\u00e1d\u011bt &#8220;specifick\u00e9 zdravotn\u00ed funkce&#8221;.<\/p>\n\n\n\n<p>&#8220;Slo\u017eky ovliv\u0148uj\u00edc\u00ed&#8221; zahrnuj\u00ed oligosacharidy, laktobacily, rostlinn\u00e1 vl\u00e1kna atd., a nelze pou\u017e\u00edt slo\u017eky, kter\u00e9 jsou povoleny pouze pro l\u00e9ky.<\/p>\n\n\n\n<p>Funkce, kter\u00e9 mohou b\u00fdt uv\u00e1d\u011bny, se li\u0161\u00ed podle typu slo\u017eky ovliv\u0148uj\u00edc\u00ed, ale zahrnuj\u00ed &#8220;pom\u00e1h\u00e1 udr\u017eovat norm\u00e1ln\u00ed hladinu cukru v krvi, krevn\u00ed tlak a cholesterol v krvi&#8221;, &#8220;pom\u00e1h\u00e1 udr\u017eovat zdrav\u00ed st\u0159ev&#8221; a &#8220;pom\u00e1h\u00e1 udr\u017eovat zdrav\u00ed kost\u00ed&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nutricne_funkcni_potraviny\"><\/span>Nutri\u010dn\u011b funk\u010dn\u00ed potraviny<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nutri\u010dn\u011b funk\u010dn\u00ed potraviny jsou potraviny ur\u010den\u00e9 k dopln\u011bn\u00ed specifick\u00fdch nutri\u010dn\u00edch slo\u017eek nezbytn\u00fdch pro udr\u017een\u00ed \u017eivota a zdrav\u00ed lid\u00ed. Pokud spl\u0148uj\u00ed normy stanoven\u00e9 japonskou vl\u00e1dou, mohou uv\u00e1d\u011bt funkce nutri\u010dn\u00edch slo\u017eek obsa\u017een\u00fdch v potravin\u00e1ch a prod\u00e1vat je bez nutnosti \u017e\u00e1dosti o povolen\u00ed nebo ozn\u00e1men\u00ed.<\/p>\n\n\n\n<p>Aktu\u00e1ln\u011b stanoven\u00e9 normy pro nutri\u010dn\u00ed slo\u017eky zahrnuj\u00ed n\u00e1sleduj\u00edc\u00ed vitam\u00edny a miner\u00e1ly, stejn\u011b jako specifick\u00e9 mastn\u00e9 kyseliny.<\/p>\n\n\n\n<ul>\n<li>Vitam\u00edny<\/li>\n<\/ul>\n\n\n\n<p>Niacin, kyselina pantothenov\u00e1, biotin, vitam\u00edn A, vitam\u00edn B1, vitam\u00edn B2, vitam\u00edn B6, vitam\u00edn B12, vitam\u00edn C, vitam\u00edn D, vitam\u00edn E, vitam\u00edn K, kyselina listov\u00e1<\/p>\n\n\n\n<ul>\n<li>Miner\u00e1ly<\/li>\n<\/ul>\n\n\n\n<p>Zinek, drasl\u00edk, v\u00e1pn\u00edk, \u017eelezo, m\u011b\u010f, ho\u0159\u010d\u00edk<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funkcne_oznacene_potraviny\"><\/span>Funk\u010dn\u011b ozna\u010den\u00e9 potraviny<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Funk\u010dn\u011b ozna\u010den\u00e9 potraviny jsou potraviny, u kter\u00fdch je mo\u017en\u00e9 uv\u00e1d\u011bt zdravotn\u00ed funkce na z\u00e1klad\u011b v\u011bdeck\u00e9ho d\u016fkazu a hodnocen\u00ed bezpe\u010dnosti proveden\u00e9ho v souladu s pravidly stanoven\u00fdmi japonskou vl\u00e1dou, a to prost\u0159ednictv\u00edm ozn\u00e1men\u00ed \u00da\u0159adu pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti. Nen\u00ed nutn\u00e9 \u017e\u00e1dat o schv\u00e1len\u00ed nebo povolen\u00ed \u00da\u0159adu pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti.<\/p>\n\n\n\n<p>Informace o ozn\u00e1men\u00ed jsou zve\u0159ejn\u011bny na webov\u00fdch str\u00e1nk\u00e1ch \u00da\u0159adu pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti, tak\u017ee je m\u016f\u017ee kdokoli zkontrolovat.<\/p>\n\n\n\n<p>Hodnocen\u00ed funk\u010dnosti se prov\u00e1d\u00ed jedn\u00edm z n\u00e1sleduj\u00edc\u00edch zp\u016fsob\u016f:<\/p>\n\n\n\n<ul>\n<li>Proveden\u00ed klinick\u00fdch studi\u00ed s vyu\u017eit\u00edm fin\u00e1ln\u00edho produktu<\/li>\n<\/ul>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b se funk\u010dnost vyjad\u0159uje jako &#8220;m\u00e1 funkci XX&#8221;.<\/p>\n\n\n\n<ul>\n<li>Proveden\u00ed liter\u00e1rn\u00edho pr\u016fzkumu t\u00fdkaj\u00edc\u00edho se fin\u00e1ln\u00edho produktu nebo funk\u010dn\u00ed slo\u017eky<\/li>\n<\/ul>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b se funk\u010dnost vyjad\u0159uje jako &#8220;je hl\u00e1\u0161eno, \u017ee m\u00e1 funkci XX&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tri_zakony_tykajici_se_reklamy_na_doplnky_stravy\"><\/span>T\u0159i z\u00e1kony t\u00fdkaj\u00edc\u00ed se reklamy na dopl\u0148ky stravy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i reklam\u011b na dopl\u0148ky stravy je t\u0159eba, aby inzerenti a osoby zapojen\u00e9 do reklamy znaly t\u0159i kl\u00ed\u010dov\u00e9 z\u00e1kony: &#8216;Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch&#8217; (\u85ac\u6a5f\u6cd5), &#8216;Japonsk\u00fd z\u00e1kon o podpo\u0159e zdrav\u00ed&#8217; (\u5065\u5eb7\u5897\u9032\u6cd5) a &#8216;Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f&#8217; (\u666f\u54c1\u8868\u793a\u6cd5).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japonsky_zakon_o_lecivech_a_zdravotnickych_prostredcich_Zakon_o_zajisteni_kvality_ucinnosti_a_bezpecnosti_leciv_zdravotnickych_prostredku_atd\"><\/span>Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Z\u00e1kon o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9\u010div, zdravotnick\u00fdch prost\u0159edk\u016f atd.)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zbo\u017e\u00ed regulovan\u00e9 Japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch zahrnuje &#8216;l\u00e9\u010diva&#8217;, &#8216;v\u00fdrobky mimo l\u00e9\u010diva&#8217;, &#8216;kosmetiku&#8217;, &#8216;zdravotnick\u00e9 prost\u0159edky a produkty regenerativn\u00ed medic\u00edny&#8217;. P\u0159esto\u017ee dopl\u0148ky stravy p\u0159\u00edmo nespadaj\u00ed pod tuto regulaci, pokud reklama na dopl\u0148ky stravy vyjad\u0159uje \u00fa\u010dinky podobn\u00e9 l\u00e9\u010div\u016fm nebo v\u00fdrobk\u016fm mimo l\u00e9\u010diva, m\u016f\u017ee to b\u00fdt pova\u017eov\u00e1no za poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japonsky_zakon_o_podpore_zdravi\"><\/span>Japonsk\u00fd z\u00e1kon o podpo\u0159e zdrav\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V Japonsk\u00e9m z\u00e1kon\u011b o podpo\u0159e zdrav\u00ed je t\u0159eba d\u00e1vat pozor na ustanoven\u00ed o p\u0159ehnan\u00e9m zobrazen\u00ed v \u010dl\u00e1nku 65, odstavec 1.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u010cl\u00e1nek 65 (Z\u00e1kaz p\u0159ehnan\u00e9ho zobrazen\u00ed)<\/p>\n\n\n\n<p>1. Nikdo nesm\u00ed p\u0159i reklam\u011b nebo jin\u00e9m zobrazen\u00ed v\u00fdrobk\u016f ur\u010den\u00fdch k prodeji jako potraviny, uv\u00e1d\u011bt zna\u010dn\u011b nespr\u00e1vn\u00e9 informace nebo zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed t\u00fdkaj\u00edc\u00ed se \u00fa\u010dink\u016f na podporu zdrav\u00ed a dal\u0161\u00edch z\u00e1le\u017eitost\u00ed stanoven\u00fdch vl\u00e1dn\u00edm na\u0159\u00edzen\u00edm (d\u00e1le jen &#8220;\u00fa\u010dinky na podporu zdrav\u00ed atd.&#8221;). <\/p>\n<\/blockquote>\n\n\n\n<p>Toto ustanoven\u00ed se vztahuje na zobrazen\u00ed v reklam\u011b na v\u00fdrobky ur\u010den\u00e9 k prodeji jako potraviny, tak\u017ee se t\u00fdk\u00e1 nejen &#8216;takzvan\u00fdch zdrav\u00fdch potravin&#8217;, ale tak\u00e9 dopl\u0148k\u016f stravy prod\u00e1van\u00fdch jako &#8216;potraviny s funkc\u00ed podpory zdrav\u00ed&#8217;.<\/p>\n\n\n\n<p>Nav\u00edc, proto\u017ee je stanoveno, \u017ee se t\u00fdk\u00e1 &#8216;ka\u017ed\u00e9ho&#8217;, mus\u00ed b\u00fdt opatrn\u00ed nejen v\u00fdrobci a prodejci v\u00fdrobk\u016f, ale tak\u00e9 reklamn\u00ed agentury a poskytovatel\u00e9 slu\u017eeb, kte\u0159\u00ed se zab\u00fdvaj\u00ed reklamou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japonsky_zakon_o_oznacovani_cen_a_darku_Zakon_o_prevenci_nespravedliveho_oznacovani_cen_a_darku\"><\/span>Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Z\u00e1kon o prevenci nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V souvislosti s reklamou na dopl\u0148ky stravy je t\u0159eba d\u00e1vat pozor na Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f, zejm\u00e9na na &#8216;zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed kvality&#8217; a &#8216;zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed v\u00fdhod&#8217;, kter\u00e9 jsou zak\u00e1z\u00e1ny v \u010dl\u00e1nku 5.<\/p>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed kvality je \u010din, kdy podnikatel zobrazuje sv\u00e9 vlastn\u00ed v\u00fdrobky atd. jako &#8216;v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e skute\u010dnost&#8217; nebo &#8216;v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e podobn\u00e9 v\u00fdrobky atd. jin\u00fdch podnikatel\u016f&#8217;, aby nespravedliv\u011b p\u0159il\u00e1kal z\u00e1kazn\u00edky.<\/p>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed v\u00fdhod je \u010din, kdy podnikatel zobrazuje sv\u00e9 vlastn\u00ed v\u00fdrobky, slu\u017eby, ceny a dal\u0161\u00ed obchodn\u00ed podm\u00ednky jako &#8216;v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed pro druhou stranu ne\u017e skute\u010dnost&#8217; nebo &#8216;v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed pro druhou stranu ne\u017e jin\u00ed podnikatel\u00e9&#8217;, aby nespravedliv\u011b p\u0159il\u00e1kal z\u00e1kazn\u00edky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Typy_reklam_na_doplnky_stravy_a_nepripustne_vyrazy\"><\/span>Typy reklam na dopl\u0148ky stravy a nep\u0159\u00edpustn\u00e9 v\u00fdrazy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/10\/shutterstock_126763280.jpg\" alt=\"Typy reklam na dopl\u0148ky stravy a nep\u0159\u00edpustn\u00e9 v\u00fdrazy\" class=\"wp-image-52482\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bezne_nepripustne_vyrazy\"><\/span>B\u011b\u017en\u00e9 nep\u0159\u00edpustn\u00e9 v\u00fdrazy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00fdrazy n\u00ed\u017ee, kter\u00e9 mohou b\u00fdt zam\u011bn\u011bny za l\u00e9ky, nemoci nebo \u00fa\u010dinky, kter\u00e9 jsou povoleny pouze pro l\u00e9ky a podobn\u00e9 produkty definovan\u00e9 v z\u00e1kon\u011b o l\u00e9\u010divech (Japonsk\u00fd z\u00e1kon o l\u00e9\u010divech), jsou nep\u0159\u00edpustn\u00e9 pro v\u0161echny dopl\u0148ky stravy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ucinky_zamerene_na_lecbu_nebo_prevenci_nemoci\"><\/span>\u00da\u010dinky zam\u011b\u0159en\u00e9 na l\u00e9\u010dbu nebo prevenci nemoc\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Nep\u0159\u00edpustn\u00e9 v\u00fdrazy: Pro lidi s diabetem, vysok\u00fdm krevn\u00edm tlakem, ateroskler\u00f3zou, prevence \u017ealude\u010dn\u00edch a dvan\u00e1ctn\u00edkov\u00fdch v\u0159ed\u016f, l\u00e9\u010den\u00ed jatern\u00edch a ledvinov\u00fdch poruch, zlep\u0161en\u00ed rakoviny, pro lidi s o\u010dn\u00edmi chorobami, l\u00e9\u010den\u00ed z\u00e1cpy atd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ucinky_zamerene_na_obecne_zlepseni_nebo_posileni_telesnych_funkci\"><\/span>\u00da\u010dinky zam\u011b\u0159en\u00e9 na obecn\u00e9 zlep\u0161en\u00ed nebo pos\u00edlen\u00ed t\u011blesn\u00fdch funkc\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Nep\u0159\u00edpustn\u00e9 v\u00fdrazy: Obnoven\u00ed energie, pos\u00edlen\u00ed vitality, zv\u00fd\u0161en\u00ed t\u011blesn\u00e9 s\u00edly, zv\u00fd\u0161en\u00ed chuti k j\u00eddlu, prevence st\u00e1rnut\u00ed, zlep\u0161en\u00ed studijn\u00edch schopnost\u00ed, omlazen\u00ed, zv\u00fd\u0161en\u00ed energie, zv\u00fd\u0161en\u00ed metabolismu, zv\u00fd\u0161en\u00ed endokrinn\u00ed funkce, zv\u00fd\u0161en\u00ed detoxika\u010dn\u00ed funkce, zv\u00fd\u0161en\u00ed srde\u010dn\u00ed funkce, \u010di\u0161t\u011bn\u00ed krve, zv\u00fd\u0161en\u00ed p\u0159irozen\u00e9 schopnosti t\u011bla l\u00e9\u010dit nemoci, zv\u00fd\u0161en\u00ed tr\u00e1ven\u00ed a absorpce \u017ealudku a st\u0159ev, zlep\u0161en\u00ed tr\u00e1ven\u00ed, podpora r\u016fstu b\u011bhem nemoci nebo po nemoci atd. (V\u00fdrazy t\u00fdkaj\u00edc\u00ed se dopl\u0148ov\u00e1n\u00ed v\u00fd\u017eivy a udr\u017eov\u00e1n\u00ed zdrav\u00ed se na tento \u00fa\u010dinek nevztahuj\u00ed)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Naznaky_lecivych_ucinku\"><\/span>N\u00e1znaky l\u00e9\u010div\u00fdch \u00fa\u010dink\u016f<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>N\u00e1znaky v n\u00e1zvu nebo sloganu<\/li>\n<\/ul>\n\n\n\n<p>Nep\u0159\u00edpustn\u00e9 v\u00fdrazy: Prodlou\u017een\u00ed \u017eivota, esence (zdroj nesmrtelnosti), esence (zdroj v\u011b\u010dn\u00e9 mladosti), l\u00e9k, dlouhov\u011bkost, esence dlouhov\u011bkosti, tajemstv\u00ed tradi\u010dn\u00ed \u010d\u00ednsk\u00e9 medic\u00edny, c\u00edsa\u0159sk\u00fd \u010d\u00ednsk\u00fd recept, japonsko-\u010d\u00ednsk\u00fd tradi\u010dn\u00ed recept atd.<\/p>\n\n\n\n<ul>\n<li>N\u00e1znaky v zobrazen\u00ed a popisu obsa\u017een\u00fdch slo\u017eek<\/li>\n<\/ul>\n\n\n\n<p>Nep\u0159\u00edpustn\u00e9 v\u00fdrazy: Zlep\u0161en\u00ed t\u011blesn\u00e9 konstituce, zn\u00e1m\u00e9 pro zlep\u0161en\u00ed tr\u00e1ven\u00ed, pou\u017e\u00edv\u00e1 jako surovinu, p\u0159id\u00e1v\u00e1 u\u017eite\u010dn\u00e9 slo\u017eky, m\u00e1 synergick\u00fd \u00fa\u010dinek atd.<\/p>\n\n\n\n<ul>\n<li>N\u00e1znaky v popisu v\u00fdrobn\u00edho procesu<\/li>\n<\/ul>\n\n\n\n<p>Nep\u0159\u00edpustn\u00e9 v\u00fdrazy: Je to v\u00fdrobek p\u0159ipraven\u00fd pomoc\u00ed jedine\u010dn\u00e9ho v\u00fdrobn\u00edho procesu (patent na v\u00fdrobn\u00ed proces pod\u00e1n), kter\u00fd pou\u017e\u00edv\u00e1 rostlinu rostouc\u00ed v hlubok\u00fdch hor\u00e1ch a vysok\u00fdch pl\u00e1n\u00edch na\u0161\u00ed zem\u011b jako hlavn\u00ed slo\u017eku, spolu s l\u00e9\u010div\u00fdmi bylinami jako jsou \u25b3\u25b3\u25b3, \u00d7\u00d7\u00d7 atd.<\/p>\n\n\n\n<ul>\n<li>N\u00e1znaky v popisu p\u016fvodu nebo p\u016fvodu<\/li>\n<\/ul>\n\n\n\n<p>Nep\u0159\u00edpustn\u00e9 v\u00fdrazy: Kdy\u017e se pod\u00edv\u00e1me na starou knihu o p\u0159\u00edrodn\u00edch v\u011bd\u00e1ch nazvanou \u25cb\u25cb\u25cb, zjist\u00edme, \u017ee otev\u00edr\u00e1 \u017ealudek, rozptyluje depresi, pom\u00e1h\u00e1 tr\u00e1ven\u00ed, zab\u00edj\u00ed \u010dervy a odstra\u0148uje hlen. Tyto zku\u0161enosti byly p\u0159ed\u00e1v\u00e1ny z generace na generaci a proto byly v\u017edy sou\u010d\u00e1st\u00ed j\u00eddeln\u00edho stolu.<\/p>\n\n\n\n<ul>\n<li>N\u00e1znaky citac\u00ed nebo publikac\u00ed \u010dl\u00e1nk\u016f v novin\u00e1ch, \u010dasopisech atd., rozhovor\u016f s l\u00e9ka\u0159i, v\u011bdci atd., teori\u00ed, zku\u0161enost\u00ed atd.<\/li>\n<\/ul>\n\n\n\n<p>Nep\u0159\u00edpustn\u00e9 v\u00fdrazy: Rozhovor s doktorem medic\u00edny \u25cb\u25cb\u25cb\u25cb<\/p>\n\n\n\n<p>&#8220;Odjak\u017eiva se \u0159\u00edk\u00e1, \u017ee kdy\u017e j\u00edte r\u00fd\u017ei s \u25b3\u25b3\u25b3, nebudete m\u00edt rakovinu. &#8230; Je mo\u017en\u00e9, \u017ee existuje spojen\u00ed mezi abnormalitami v metabolismu tuk\u016f rakovinn\u00fdch bun\u011bk a n\u00e1sledn\u011b sacharid\u016f, protein\u016f a \u25b3\u25b3\u25b3.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nepripustne_vyrazy_pro_japonske_specialni_zdravotnicke_potraviny_Tokuho\"><\/span>Nep\u0159\u00edpustn\u00e9 v\u00fdrazy pro japonsk\u00e9 speci\u00e1ln\u00ed zdravotnick\u00e9 potraviny (Tokuho)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Japonsk\u00e9 speci\u00e1ln\u00ed zdravotnick\u00e9 potraviny (Tokuho) jsou potraviny, kter\u00e9 mohou uv\u00e1d\u011bt &#8220;specifick\u00e9 zdravotn\u00ed funkce&#8221; schv\u00e1len\u00e9 japonskou Agenturou pro spot\u0159ebitelsk\u00e9 z\u00e1le\u017eitosti, ale v\u00fdrazy, kter\u00e9 p\u0159ekra\u010duj\u00ed povolen\u00fd obsah nebo jsou v rozporu se skute\u010dnost\u00ed, mohou b\u00fdt pova\u017eov\u00e1ny za &#8220;klamav\u00e9 a p\u0159ehnan\u00e9 zobrazen\u00ed&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyrazy_prekracujici_povoleny_obsah\"><\/span>V\u00fdrazy p\u0159ekra\u010duj\u00edc\u00ed povolen\u00fd obsah<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Povolen\u00fd obsah: &#8220;Tento dopln\u011bk stravy obsahuje \u25cb\u25cb, kter\u00fd pom\u00e1h\u00e1 sni\u017eovat n\u00e1r\u016fst neutr\u00e1ln\u00edch tuk\u016f v krvi po j\u00eddle, a proto je u\u017eite\u010dn\u00fd pro zlep\u0161en\u00ed stravovac\u00edch n\u00e1vyk\u016f lid\u00ed, kte\u0159\u00ed maj\u00ed tendenci konzumovat tu\u010dn\u00e1 j\u00eddla.&#8221;<\/p>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;Sn\u00ed\u017e\u00ed t\u011blesn\u00fd tuk&#8221;, &#8220;Sni\u017euje n\u00e1r\u016fst neutr\u00e1ln\u00edch tuk\u016f&#8221;<\/p>\n\n\n\n<p>Povolen\u00fd obsah: &#8220;Tento dopln\u011bk stravy obsahuje \u25cb\u25cb, kter\u00fd m\u00e1 schopnost sni\u017eovat vst\u0159eb\u00e1v\u00e1n\u00ed cholesterolu, a je proto vhodn\u00fd pro ty, kdo se ob\u00e1vaj\u00ed cholesterolu.&#8221;<\/p>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;Sni\u017euje vst\u0159eb\u00e1v\u00e1n\u00ed cholesterolu&#8221;<\/p>\n\n\n\n<p>Povolen\u00fd obsah: &#8220;Tento dopln\u011bk stravy obsahuje \u25cb\u25cb, kter\u00fd pom\u00e1h\u00e1 zm\u00edrnit vst\u0159eb\u00e1v\u00e1n\u00ed cukru, a je proto vhodn\u00fd pro ty, kdo za\u010d\u00ednaj\u00ed m\u00edt obavy z hladiny cukru v krvi.&#8221;<\/p>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;Sn\u00ed\u017e\u00ed hladinu cukru v krvi&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nepripustne_vyrazy_vyuzivajici_nevhodne_metody_pruzkumu_jako_jsou_ankety_nebo_monitorovani\"><\/span>Nep\u0159\u00edpustn\u00e9 v\u00fdrazy vyu\u017e\u00edvaj\u00edc\u00ed nevhodn\u00e9 metody pr\u016fzkumu, jako jsou ankety nebo monitorov\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Obsah ot\u00e1zky: &#8220;Jste spokojeni s n\u00e1kupem tohoto produktu?&#8221;<\/p>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;\u25cb\u25cb% lid\u00ed c\u00edtilo \u00fa\u010dinek&#8221; (ot\u00e1zka se net\u00fdkala \u00fa\u010dinku)<\/p>\n\n\n\n<p>V\u00fdsledky pr\u016fzkumu: Bylo zaznamen\u00e1no zna\u010dn\u00e9 mno\u017estv\u00ed zku\u0161enost\u00ed, kter\u00e9 nepoc\u00edtili \u00fa\u010dinek produktu.<\/p>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;Ka\u017ed\u00fd m\u016f\u017ee snadno o\u010dek\u00e1vat stejn\u00fd \u00fa\u010dinek&#8221; (citace pouze vhodn\u00fdch zku\u0161enost\u00ed)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyrazy_naznacujici_ze_lze_lecit_nemoci_bez_lekarske_diagnozy_nebo_lecby\"><\/span>V\u00fdrazy nazna\u010duj\u00edc\u00ed, \u017ee lze l\u00e9\u010dit nemoci bez l\u00e9ka\u0159sk\u00e9 diagn\u00f3zy nebo l\u00e9\u010dby<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;Pokud u\u017e\u00edv\u00e1te tento produkt, m\u016f\u017eete vyl\u00e9\u010dit rakovinu bez n\u00e1v\u0161t\u011bvy l\u00e9ka\u0159e!&#8221; &#8220;Sta\u010d\u00ed vyp\u00edt jednu l\u00e1hev tohoto produktu denn\u011b a m\u016f\u017eete zlep\u0161it diabetes bez nutnosti dietn\u00ed terapie nebo l\u00e9k\u016f!&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nepripustne_vyrazy_u_potravin_s_vyzivovymi_funkcemi\"><\/span>Nep\u0159\u00edpustn\u00e9 v\u00fdrazy u potravin s v\u00fd\u017eivov\u00fdmi funkcemi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Potraviny s v\u00fd\u017eivov\u00fdmi funkcemi jsou potraviny, kter\u00e9 mohou uv\u00e1d\u011bt funkce v\u00fd\u017eivov\u00fdch slo\u017eek obsa\u017een\u00fdch v potravin\u00e1ch. Existuje v\u0161ak mo\u017enost, \u017ee pokud se zobraz\u00ed funkce pro slo\u017eky, kter\u00e9 nejsou v\u00fd\u017eivov\u00fdmi slo\u017ekami stanoven\u00fdmi st\u00e1tem, nebo pro mno\u017estv\u00ed, kter\u00e9 nedosahuje stanoven\u00e9 normy, m\u016f\u017ee to b\u00fdt pova\u017eov\u00e1no za &#8220;klamav\u00e9 a p\u0159ehnan\u00e9 zobrazen\u00ed&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zobrazeni_funkci_pro_slozky_ktere_nejsou_vyzivovymi_slozkami_stanovenymi_statem\"><\/span>Zobrazen\u00ed funkc\u00ed pro slo\u017eky, kter\u00e9 nejsou v\u00fd\u017eivov\u00fdmi slo\u017ekami stanoven\u00fdmi st\u00e1tem<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>P\u0159\u00edklad: P\u0159\u00edpad dopl\u0148ku stravy obsahuj\u00edc\u00edho aminokyselinu, kter\u00e1 se li\u0161\u00ed od v\u00fd\u017eivov\u00e9 slo\u017eky stanoven\u00e9 st\u00e1tem<\/p>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;Aminokyselina je \u017eivina, kter\u00e1 podporuje spalov\u00e1n\u00ed tuk\u016f&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zobrazeni_funkci_vyzivovych_slozek_ktere_nedosahuji_mnozstvi_stanoveneho_statem\"><\/span>Zobrazen\u00ed funkc\u00ed v\u00fd\u017eivov\u00fdch slo\u017eek, kter\u00e9 nedosahuj\u00ed mno\u017estv\u00ed stanoven\u00e9ho st\u00e1tem<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>P\u0159\u00edklad: P\u0159\u00edpad, kdy bylo nutn\u00e9 m\u00edt v doporu\u010den\u00e9 denn\u00ed d\u00e1vce dopl\u0148ku stravy pro zobrazen\u00ed funkce v\u00e1pn\u00edku v\u00edce ne\u017e 204 mg v\u00e1pn\u00edku, ale bylo to jen 100 mg<\/p>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;V\u00e1pn\u00edk je \u017eivina nezbytn\u00e1 pro tvorbu kost\u00ed a zub\u016f&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nepripustne_vyrazy_u_funkcnich_potravin\"><\/span>Nep\u0159\u00edpustn\u00e9 v\u00fdrazy u funk\u010dn\u00edch potravin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Funk\u010dn\u00ed potraviny mohou b\u00fdt ozna\u010dov\u00e1ny na z\u00e1klad\u011b pravidel stanoven\u00fdch japonskou vl\u00e1dou, pokud je provedeno hodnocen\u00ed a je pod\u00e1no ozn\u00e1men\u00ed Japonsk\u00e9 agentu\u0159e pro spot\u0159ebitele. Av\u0161ak, pokud se pou\u017e\u00edvaj\u00ed v\u00fdrazy, kter\u00e9 p\u0159ekra\u010duj\u00ed obsah ozn\u00e1men\u00ed nebo vytv\u00e1\u0159ej\u00ed dojem, \u017ee bylo z\u00edsk\u00e1no povolen\u00ed vl\u00e1dy, mohou b\u00fdt pova\u017eov\u00e1ny za &#8220;klamav\u00e9 a p\u0159ehnan\u00e9 ozna\u010dov\u00e1n\u00ed&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oznaceni_prekracujici_obsah_oznameni_Japonske_agenture_pro_spotrebitele\"><\/span>Ozna\u010den\u00ed p\u0159ekra\u010duj\u00edc\u00ed obsah ozn\u00e1men\u00ed Japonsk\u00e9 agentu\u0159e pro spot\u0159ebitele<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Ozn\u00e1men\u00ed: &#8220;Tento dopln\u011bk stravy obsahuje \u25cb\u25cb (n\u00e1zev funk\u010dn\u00ed slo\u017eky). Bylo hl\u00e1\u0161eno, \u017ee \u25cb\u25cb m\u00e1 funkci sni\u017eov\u00e1n\u00ed hladiny cholesterolu v krvi.&#8221;<\/p>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;Sni\u017euje cholesterol&#8221;<\/p>\n\n\n\n<p>Ozn\u00e1men\u00ed: Funk\u010dn\u00ed slo\u017eka, kterou jsme ozn\u00e1mili, je pouze &#8220;odoln\u00fd dextrin&#8221;.<\/p>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;Obsahuje odoln\u00fd dextrin a sojov\u00e9 isoflavony, kter\u00e9 pom\u00e1haj\u00ed sni\u017eovat t\u011blesn\u00fd tuk.&#8221; (Pozn\u00e1mka: Sojov\u00e9 isoflavony nejsou funk\u010dn\u00ed slo\u017ekou)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oznaceni_ktere_muze_vest_k_zamene_s_konkretnimi_zdravotnimi_potravinami\"><\/span>Ozna\u010den\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k z\u00e1m\u011bn\u011b s konkr\u00e9tn\u00edmi zdravotn\u00edmi potravinami<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: Ozna\u010den\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k z\u00e1m\u011bn\u011b s konkr\u00e9tn\u00edmi zdravotn\u00edmi potravinami, nap\u0159\u00edklad t\u00edm, \u017ee se n\u00e1zev produktu, design, obsa\u017een\u00e9 slo\u017eky, slogan atd. podobaj\u00ed existuj\u00edc\u00edm potravin\u00e1m s vysok\u00fdm pov\u011bdom\u00edm mezi spot\u0159ebiteli.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oznaceni_ktere_muze_vest_k_zamene_s_produkty_ktere_ziskaly_hodnoceni_nebo_povoleni_vlady\"><\/span>Ozna\u010den\u00ed, kter\u00e9 m\u016f\u017ee v\u00e9st k z\u00e1m\u011bn\u011b s produkty, kter\u00e9 z\u00edskaly hodnocen\u00ed nebo povolen\u00ed vl\u00e1dy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;Schv\u00e1leno Japonskou agenturou pro spot\u0159ebitele&#8221;, &#8220;Povoleno \u0159editelem Japonsk\u00e9 agentury pro spot\u0159ebitele&#8221;, &#8220;Schv\u00e1leno ministerstvem \u25cb\u25cb&#8221;, &#8220;Doporu\u010deno ministerstvem \u25cb\u25cb&#8221;, &#8220;Potvrzeno ministerstvem \u25cb\u25cb&#8221;, &#8220;Uzn\u00e1no i vl\u00e1dn\u00edmi org\u00e1ny \u25cb\u25cb&#8221; atd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripad_kdy_vedecky_dukaz_podporujici_oznaceni_postrada_racionalnost\"><\/span>P\u0159\u00edpad, kdy v\u011bdeck\u00fd d\u016fkaz podporuj\u00edc\u00ed ozna\u010den\u00ed postr\u00e1d\u00e1 racion\u00e1lnost<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Ozn\u00e1men\u00ed: V\u00fdzkumn\u00fd p\u0159ehled funk\u010dnosti, kter\u00fd \u00famysln\u011b extrahuje pouze pozitivn\u00ed \u010dl\u00e1nky<\/p>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;Tento produkt obsahuje \u25cb\u25cb (n\u00e1zev funk\u010dn\u00ed slo\u017eky). Bylo hl\u00e1\u0161eno, \u017ee \u25cb\u25cb m\u00e1 funkci \u25cb\u25cb.&#8221;<\/p>\n\n\n\n<p>Ozn\u00e1men\u00ed: \u010c\u00e1ste\u010dn\u00e1 funkce zalo\u017een\u00e1 na d\u016fkazech z\u00edskan\u00fdch pomoc\u00ed dat z omezen\u00fdch indik\u00e1tor\u016f<\/p>\n\n\n\n<p>Nep\u0159\u00edpustn\u00fd v\u00fdraz: &#8220;Udr\u017euje zdrav\u00ed konkr\u00e9tn\u00edch \u010d\u00e1st\u00ed t\u011bla (o\u010di, klouby, mozek atd.)&#8221; (Pozn\u00e1mka: Ozna\u010duje \u00fa\u010dinnost pro mnoho \u010d\u00e1st\u00ed t\u011bla)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Pravni_kontrola_je_nezbytna_pro_reklamu_na_doplnky_stravy\"><\/span>Shrnut\u00ed: Pr\u00e1vn\u00ed kontrola je nezbytn\u00e1 pro reklamu na dopl\u0148ky stravy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V tomto \u010dl\u00e1nku jsme se zam\u011b\u0159ili na v\u00fdrazy, kter\u00e9 se \u010dasto st\u00e1vaj\u00ed probl\u00e9mem v reklam\u00e1ch na dopl\u0148ky stravy. Vysv\u011btlili jsme &#8220;b\u011b\u017en\u00e9 problematick\u00e9 v\u00fdrazy&#8221; a &#8220;specifick\u00e9 problematick\u00e9 v\u00fdrazy&#8221; na z\u00e1klad\u011b ozn\u00e1men\u00ed a pokyn\u016f Ministerstva zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed a \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f.<\/p>\n\n\n\n<p>P\u0159i poru\u0161en\u00ed r\u016fzn\u00fdch z\u00e1kon\u016f mohou b\u00fdt ulo\u017eeny pokuty nebo tresty odn\u011bt\u00ed svobody. Nap\u0159\u00edklad, pokud n\u011bkdo poru\u0161\u00ed Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen (japonsk\u00fd &#8220;Keihin Hy\u014dji H\u014d&#8221;) a nespln\u00ed na\u0159\u00edzen\u00ed, m\u016f\u017ee b\u00fdt potrest\u00e1n a\u017e dv\u011bma lety v\u011bzen\u00ed nebo pokutou do 3 milion\u016f jen\u016f, nebo oboj\u00edm. Podnikatel\u016fm m\u016f\u017ee b\u00fdt ulo\u017eena pokuta a\u017e 300 milion\u016f jen\u016f a z\u00e1stupc\u016fm, kte\u0159\u00ed nepodniknou vhodn\u00e1 opat\u0159en\u00ed, m\u016f\u017ee b\u00fdt ulo\u017eena pokuta a\u017e 3 miliony jen\u016f.<\/p>\n\n\n\n<p>Krom\u011b &#8220;Z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch&#8221; (japonsk\u00fd &#8220;Yakki H\u014d&#8221;), &#8220;Z\u00e1kona o podpo\u0159e zdrav\u00ed&#8221; (japonsk\u00fd &#8220;Kenk\u014d Z\u014dshin H\u014d&#8221;) a &#8220;Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen&#8221;, kter\u00e9 jsme p\u0159edstavili v tomto \u010dl\u00e1nku, existuj\u00ed tak\u00e9 dal\u0161\u00ed p\u0159\u00edslu\u0161n\u00e9 z\u00e1kony a r\u016fzn\u00e9 pokyny pro reklamu na dopl\u0148ky stravy. Proto doporu\u010dujeme, aby jste p\u0159ed zah\u00e1jen\u00edm reklamy na dopl\u0148ky stravy nechali prov\u00e9st pr\u00e1vn\u00ed kontrolu pr\u00e1vn\u00edkem s odborn\u00fdmi znalostmi a bohat\u00fdmi zku\u0161enostmi, m\u00edsto abyste se rozhodovali sami.<\/p>\n\n\n\n<p>Pokud chcete v\u011bd\u011bt v\u00edce o tom, na co si d\u00e1t pozor p\u0159i reklam\u011b na kosmetiku a zdrav\u00e9 potraviny, pod\u00edvejte se na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/cosmetics-healthy-food-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">Pozor na reklamu na kosmetiku a zdrav\u00e9 potraviny[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolis je pr\u00e1vn\u00ed kancel\u00e1\u0159 s vysokou odbornost\u00ed v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V posledn\u00edch letech se poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech (Yakkihou) stalo velk\u00fdm probl\u00e9mem v oblasti internetov\u00e9 reklamy a pot\u0159eba pr\u00e1vn\u00ed kontroly se st\u00e1le zvy\u0161uje. Na\u0161e kancel\u00e1\u0159 analyzuje pr\u00e1vn\u00ed rizika souvisej\u00edc\u00ed s ji\u017e zah\u00e1jen\u00fdmi nebo pl\u00e1novan\u00fdmi podnikatelsk\u00fdmi aktivitami na z\u00e1klad\u011b r\u016fzn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f a usiluje o legalizaci t\u011bchto aktivit bez nutnosti jejich zastaven\u00ed. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/operationofmedia[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dopl\u0148ky stravy, kter\u00e9 byly p\u016fvodn\u011b zah\u00e1jeny jako &#8220;dopl\u0148kov\u00e9 potraviny&#8221; pro dopln\u011bn\u00ed \u017eivin, kter\u00e9 \u010dasto chyb\u00ed v ka\u017edodenn\u00ed strav\u011b. Nyn\u00ed se prod\u00e1vaj\u00ed r\u016fzn\u00e9 produkty, kter\u00e9 vyjad\u0159uj\u00ed sv\u00e9 funk [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61608"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=61608"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61608\/revisions"}],"predecessor-version":[{"id":64165,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/61608\/revisions\/64165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64164"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=61608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=61608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=61608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}