{"id":62801,"date":"2024-03-22T15:48:25","date_gmt":"2024-03-22T06:48:25","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=62801"},"modified":"2024-03-31T11:09:52","modified_gmt":"2024-03-31T02:09:52","slug":"hashtag-trademark","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/hashtag-trademark","title":{"rendered":"Je pou\u017eit\u00ed n\u00e1zvu produktu jin\u00e9 spole\u010dnosti jako hashtag poru\u0161en\u00edm ochrann\u00e9 zn\u00e1mky? Vysv\u011btlen\u00ed p\u0159\u00edpad\u016f z domova i ze zahrani\u010d\u00ed"},"content":{"rendered":"\n<p>\u201eStane se pou\u017eit\u00ed ciz\u00edch obchodn\u00edch zna\u010dek v hashtagu poru\u0161en\u00edm ochrann\u00e9 zn\u00e1mky p\u0159i prodeji?\u201c<\/p>\n\n\n\n<p>Na internetov\u00fdch obchodech se hashtagy vyu\u017e\u00edvaj\u00ed k zv\u00fd\u0161en\u00ed prodejnosti d\u00edky lep\u0161\u00ed vyhledatelnosti. Nap\u0159\u00edklad, existuje pr\u00e1vn\u00ed probl\u00e9m, pokud p\u0159i prodeji vlastnoru\u010dn\u011b vyroben\u00e9 kabelky pou\u017eijete hashtag s n\u00e1zvem zn\u00e1m\u00e9 zna\u010dky?<\/p>\n\n\n\n<p>Dne 27. z\u00e1\u0159\u00ed 2021 (Reiwa 3) vydal Okresn\u00ed soud v \u00d3sace rozhodnut\u00ed, kter\u00e9 uznalo pou\u017eit\u00ed hashtagu jako zna\u010dkov\u00e9 pou\u017eit\u00ed a potvrdilo poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky. Toto rozhodnut\u00ed bylo pozoruhodn\u00e9 jako prvn\u00ed soudn\u00ed verdikt, kter\u00fd posoudil pou\u017eit\u00ed ciz\u00ed obchodn\u00ed zn\u00e1mky (n\u00e1zvu produktu) jako hashtag jako poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky.<\/p>\n\n\n\n<p>Zde vysv\u011btl\u00edme ot\u00e1zky t\u00fdkaj\u00edc\u00ed se poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky, kter\u00e9 mohou b\u00fdt st\u00edh\u00e1ny jako trestn\u00e9 \u010diny, a poskytneme rady, jak spr\u00e1vn\u011b pou\u017e\u00edvat hashtagy souvisej\u00edc\u00ed s ochrann\u00fdmi zn\u00e1mkami jako marketingov\u00fd n\u00e1stroj.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hashtag-trademark\/#Co_je_pravo_k_ochranne_znamce\" title=\"Co je pr\u00e1vo k ochrann\u00e9 zn\u00e1mce&nbsp;&nbsp;\">Co je pr\u00e1vo k ochrann\u00e9 zn\u00e1mce&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hashtag-trademark\/#Pozadavky_na_poruseni_ochranne_znamky\" title=\"Po\u017eadavky na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky\">Po\u017eadavky na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hashtag-trademark\/#Pouziti_registrovane_ochranne_znamky_nebo_jejiho_podobneho_rozsahu\" title=\"Pou\u017eit\u00ed registrovan\u00e9 ochrann\u00e9 zn\u00e1mky nebo jej\u00edho podobn\u00e9ho rozsahu\">Pou\u017eit\u00ed registrovan\u00e9 ochrann\u00e9 zn\u00e1mky nebo jej\u00edho podobn\u00e9ho rozsahu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hashtag-trademark\/#Znackove_pouziti\" title=\"Zna\u010dkov\u00e9 pou\u017eit\u00ed\">Zna\u010dkov\u00e9 pou\u017eit\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hashtag-trademark\/#Reakce_na_poruseni_ochranne_znamky\" title=\"Reakce na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky\">Reakce na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hashtag-trademark\/#Pripad_zakazu_poruseni_ochranne_znamky_prostrednictvim_hashtagu\" title=\"P\u0159\u00edpad z\u00e1kazu poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky prost\u0159ednictv\u00edm hashtag\u016f&nbsp;&nbsp;\">P\u0159\u00edpad z\u00e1kazu poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky prost\u0159ednictv\u00edm hashtag\u016f&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hashtag-trademark\/#Dalsi_pripady_pouziti_hashtagu_a_poruseni_ochrannych_znamek\" title=\"Dal\u0161\u00ed p\u0159\u00edpady pou\u017eit\u00ed hashtag\u016f a poru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek\">Dal\u0161\u00ed p\u0159\u00edpady pou\u017eit\u00ed hashtag\u016f a poru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hashtag-trademark\/#Shrnuti_Poradit_se_ohledne_poruseni_ochranne_znamky_s_advokatem\" title=\"Shrnut\u00ed: Poradit se ohledn\u011b poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky s advok\u00e1tem\">Shrnut\u00ed: Poradit se ohledn\u011b poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky s advok\u00e1tem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/hashtag-trademark\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_pravo_k_ochranne_znamce\"><\/span>Co je pr\u00e1vo k ochrann\u00e9 zn\u00e1mce&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/01\/shutterstock_1070945261.jpg\" alt=\"Co je pr\u00e1vo k ochrann\u00e9 zn\u00e1mce\" class=\"wp-image-58756\" \/><\/figure>\n\n\n\n<p>Pr\u00e1vo k ochrann\u00e9 zn\u00e1mce je v z\u00e1kon\u011b o ochrann\u00fdch zn\u00e1mk\u00e1ch definov\u00e1no n\u00e1sledovn\u011b.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u010cl\u00e1nek 1 (\u00da\u010del)<\/p>\n\n\n\n<p>Tento z\u00e1kon m\u00e1 za c\u00edl chr\u00e1nit ochrann\u00e9 zn\u00e1mky, \u010d\u00edm\u017e se usiluje o udr\u017een\u00ed obchodn\u00edho kreditu t\u011bch, kte\u0159\u00ed ochrann\u00e9 zn\u00e1mky pou\u017e\u00edvaj\u00ed, a t\u00edm p\u0159isp\u011bt k rozvoji pr\u016fmyslu a z\u00e1rove\u0148 chr\u00e1nit z\u00e1jmy spot\u0159ebitel\u016f.<\/p>\n\n\n\n<p>\u010cl\u00e1nek 2 (Definice atd.)<\/p>\n\n\n\n<p>V tomto z\u00e1kon\u011b se pod pojmem &#8220;ochrann\u00e1 zn\u00e1mka&#8221; rozum\u00ed to, co lze vn\u00edmat lidsk\u00fdmi smysly, a to zahrnuje p\u00edsmena, grafick\u00e9 symboly, znaky, trojrozm\u011brn\u00e9 tvary nebo barvy, nebo jejich kombinace, zvuky a dal\u0161\u00ed prvky stanoven\u00e9 vl\u00e1dn\u00edm na\u0159\u00edzen\u00edm (d\u00e1le jen &#8220;symboly&#8221;), a to n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<p>1. To, co pou\u017e\u00edv\u00e1 osoba, kter\u00e1 se profesion\u00e1ln\u011b zab\u00fdv\u00e1 v\u00fdrobou, certifikac\u00ed nebo p\u0159evodem zbo\u017e\u00ed, pro toto zbo\u017e\u00ed.<\/p>\n\n\n\n<p>2. To, co pou\u017e\u00edv\u00e1 osoba, kter\u00e1 se profesion\u00e1ln\u011b zab\u00fdv\u00e1 poskytov\u00e1n\u00edm slu\u017eeb nebo jejich certifikac\u00ed, pro tyto slu\u017eby (s v\u00fdjimkou toho, co je uvedeno v p\u0159edchoz\u00edm bod\u011b).<\/p>\n<\/blockquote>\n\n\n\n<p>Stru\u010dn\u011b \u0159e\u010deno, jde o identifika\u010dn\u00ed zna\u010dku (obchodn\u00ed zna\u010dku), kter\u00e1 se pou\u017e\u00edv\u00e1 k odli\u0161en\u00ed vlastn\u00edch produkt\u016f nebo slu\u017eeb od produkt\u016f nebo slu\u017eeb jin\u00fdch spole\u010dnost\u00ed. Zahrnuje nejen n\u00e1zvy a loga, ale tak\u00e9 pohybliv\u00e9 ochrann\u00e9 zn\u00e1mky, hologramov\u00e9 ochrann\u00e9 zn\u00e1mky, ochrann\u00e9 zn\u00e1mky tvo\u0159en\u00e9 pouze barvami, zvukov\u00e9 ochrann\u00e9 zn\u00e1mky a ochrann\u00e9 zn\u00e1mky um\u00edst\u011bn\u00ed.<\/p>\n\n\n\n<p>Pr\u00e1vo k ochrann\u00e9 zn\u00e1mce je druhem du\u0161evn\u00edho vlastnictv\u00ed, kter\u00e9 vznik\u00e1 pod\u00e1n\u00edm p\u0159ihl\u00e1\u0161ky a registrac\u00ed ochrann\u00e9 zn\u00e1mky u \u00da\u0159adu pr\u016fmyslov\u00e9ho vlastnictv\u00ed. Dr\u017eiteli ochrann\u00e9 zn\u00e1mky je pak uzn\u00e1no v\u00fdlu\u010dn\u00e9 pr\u00e1vo k jej\u00edmu pou\u017e\u00edv\u00e1n\u00ed v registrovan\u00e9m oboru (ur\u010den\u00e9 zbo\u017e\u00ed nebo slu\u017eby) (v\u00fdhradn\u00ed pr\u00e1vo, z\u00e1kon o ochrann\u00fdch zn\u00e1mk\u00e1ch \u010dl\u00e1nek 25).<\/p>\n\n\n\n<p>Krom\u011b toho je mo\u017en\u00e9 zabr\u00e1nit pou\u017e\u00edv\u00e1n\u00ed identick\u00e9 nebo podobn\u00e9 ochrann\u00e9 zn\u00e1mky na ur\u010den\u00e9m zbo\u017e\u00ed nebo slu\u017eb\u00e1ch nebo na podobn\u00e9m zbo\u017e\u00ed nebo slu\u017eb\u00e1ch (pr\u00e1vo zak\u00e1zat, z\u00e1kon o ochrann\u00fdch zn\u00e1mk\u00e1ch \u010dl\u00e1nek 37 odstavec 1). Existuje tak\u00e9 syst\u00e9m registrace ochrann\u00fdch zn\u00e1mek, kter\u00fd roz\u0161i\u0159uje pr\u00e1vo zak\u00e1zat i na &#8220;nepodobn\u00e9&#8221; zbo\u017e\u00ed nebo slu\u017eby (z\u00e1kon o ochrann\u00fdch zn\u00e1mk\u00e1ch \u010dl\u00e1nek 64).<\/p>\n\n\n\n<p>Pokud byste cht\u011bli vyu\u017e\u00edvat ochrannou zn\u00e1mku jin\u00e9 spole\u010dnosti, je nutn\u00e9 z\u00edskat od dr\u017eitele ochrann\u00e9 zn\u00e1mky povolen\u00ed k jej\u00edmu pou\u017eit\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pozadavky_na_poruseni_ochranne_znamky\"><\/span>Po\u017eadavky na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky nast\u00e1v\u00e1, kdy\u017e n\u011bkdo bez povolen\u00ed pou\u017e\u00edv\u00e1 ochrannou zn\u00e1mku, kterou zaregistroval n\u011bkdo jin\u00fd, nebo zn\u00e1mku podobnou, v oblasti (kategorii), na kterou se vztahuje pr\u00e1vo ochrann\u00e9 zn\u00e1mky.<\/p>\n\n\n\n<p>Aby do\u0161lo k poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky, mus\u00ed b\u00fdt spln\u011bny n\u00e1sleduj\u00edc\u00ed dv\u011b podm\u00ednky:<\/p>\n\n\n\n<ul>\n<li>Pou\u017eit\u00ed registrovan\u00e9 ochrann\u00e9 zn\u00e1mky nebo jej\u00edho podobn\u00e9ho rozsahu<\/li>\n\n\n\n<li>Zna\u010dkov\u00e9 pou\u017eit\u00ed<\/li>\n<\/ul>\n\n\n\n<p>N\u00ed\u017ee vysv\u011btl\u00edme jednotliv\u00e9 po\u017eadavky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pouziti_registrovane_ochranne_znamky_nebo_jejiho_podobneho_rozsahu\"><\/span>Pou\u017eit\u00ed registrovan\u00e9 ochrann\u00e9 zn\u00e1mky nebo jej\u00edho podobn\u00e9ho rozsahu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Pou\u017eit\u00ed registrovan\u00e9 ochrann\u00e9 zn\u00e1mky nebo jej\u00edho podobn\u00e9ho rozsahu&#8221; znamen\u00e1 pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky, kter\u00e1 je identick\u00e1 nebo podobn\u00e1 registrovan\u00e9 ochrann\u00e9 zn\u00e1mce, na ur\u010den\u00e9 zbo\u017e\u00ed nebo slu\u017eby nebo na zbo\u017e\u00ed nebo slu\u017eby, kter\u00e9 jsou jim podobn\u00e9.<\/p>\n\n\n\n<p>Ochrann\u00e1 zn\u00e1mka poskytuje dr\u017eiteli v\u00fdhradn\u00ed pr\u00e1vo v oblasti, pro kterou byla ochrann\u00e1 zn\u00e1mka registrov\u00e1na. Proto &#8220;pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky jinou osobou v rozsahu ur\u010den\u00e9ho zbo\u017e\u00ed nebo slu\u017eeb nebo zbo\u017e\u00ed nebo slu\u017eeb, kter\u00e9 jsou jim podobn\u00e9&#8221; spl\u0148uje po\u017eadavky na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Znackove_pouziti\"><\/span>Zna\u010dkov\u00e9 pou\u017eit\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Zna\u010dkov\u00e9 pou\u017eit\u00ed&#8221; znamen\u00e1, \u017ee poskytovatel zbo\u017e\u00ed nebo slu\u017eeb pou\u017e\u00edv\u00e1 ochrannou zn\u00e1mku k odli\u0161en\u00ed sv\u00e9ho zbo\u017e\u00ed nebo slu\u017eeb od zbo\u017e\u00ed nebo slu\u017eeb jin\u00fdch spole\u010dnost\u00ed. To je d\u016fle\u017eit\u00fd prost\u0159edek, kter\u00fd umo\u017e\u0148uje spot\u0159ebitel\u016fm rozpoznat p\u016fvod zbo\u017e\u00ed a d\u016fv\u011b\u0159ovat jeho kvalit\u011b (funkce ozna\u010den\u00ed p\u016fvodu).<\/p>\n\n\n\n<p>Pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky jin\u00e9 spole\u010dnosti takov\u00fdm zp\u016fsobem, \u017ee nazna\u010duje, \u017ee zbo\u017e\u00ed nebo slu\u017eby jsou vlastn\u00ed, pokud odpov\u00edd\u00e1 &#8220;zna\u010dkov\u00e9mu pou\u017eit\u00ed&#8221;, spl\u0148uje po\u017eadavky na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reakce_na_poruseni_ochranne_znamky\"><\/span>Reakce na poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i poru\u0161en\u00ed pr\u00e1v k ochrann\u00e9 zn\u00e1mce m\u00e1 dr\u017eitel ochrann\u00e9 zn\u00e1mky proti poru\u0161iteli n\u00e1sleduj\u00edc\u00ed ob\u010danskopr\u00e1vn\u00ed n\u00e1roky:<\/p>\n\n\n\n<ul>\n<li>Po\u017eadavek na z\u00e1kaz a likvidaci (Japonsk\u00fd z\u00e1kon o ochrann\u00fdch zn\u00e1mk\u00e1ch \u010dl\u00e1nek 36)<\/li>\n<\/ul>\n\n\n\n<p>\u203b Neexistuje proml\u010dec\u00ed lh\u016fta. Nicm\u00e9n\u011b, je omezena dobou platnosti patentov\u00e9ho pr\u00e1va (10 let, s mo\u017enost\u00ed obnoven\u00ed).<\/p>\n\n\n\n<ul>\n<li>Po\u017eadavek na n\u00e1hradu \u0161kody (Japonsk\u00fd ob\u010dansk\u00fd z\u00e1kon\u00edk \u010dl\u00e1nek 709)<\/li>\n<\/ul>\n\n\n\n<p>\u203b Proml\u010dec\u00ed lh\u016fta pro z\u00e1nik pr\u00e1va je 3 roky od doby, kdy se po\u0161kozen\u00fd dozv\u011bd\u011bl o \u0161kod\u011b a pachatelovi, a 20 let od sp\u00e1ch\u00e1n\u00ed protipr\u00e1vn\u00edho jedn\u00e1n\u00ed.<\/p>\n\n\n\n<ul>\n<li>Po\u017eadavek na vr\u00e1cen\u00ed neopr\u00e1vn\u011bn\u00e9ho obohacen\u00ed (Japonsk\u00fd ob\u010dansk\u00fd z\u00e1kon\u00edk \u010dl\u00e1nky 703, 704)<\/li>\n<\/ul>\n\n\n\n<p>\u203b Proml\u010dec\u00ed lh\u016fta pro z\u00e1nik pr\u00e1va je 5 let od doby, kdy se po\u0161kozen\u00fd mohl pr\u00e1vo dom\u00e1hat, a 10 let od vzniku pr\u00e1va (Japonsk\u00fd ob\u010dansk\u00fd z\u00e1kon\u00edk \u010dl\u00e1nek 166 odstavec 1).<\/p>\n\n\n\n<ul>\n<li>Po\u017eadavek na opat\u0159en\u00ed k obnov\u011b dobr\u00e9ho jm\u00e9na (Japonsk\u00fd z\u00e1kon o ochrann\u00fdch zn\u00e1mk\u00e1ch \u010dl\u00e1nek 39)<\/li>\n<\/ul>\n\n\n\n<p>\u203b Proml\u010dec\u00ed lh\u016fta pro z\u00e1nik pr\u00e1va je 3 roky od doby, kdy se po\u0161kozen\u00fd dozv\u011bd\u011bl o \u0161kod\u011b a pachatelovi.<\/p>\n\n\n\n<p>D\u00e1le, pokud n\u011bkdo \u00famysln\u011b poru\u0161\u00ed pr\u00e1va k ochrann\u00e9 zn\u00e1mce jin\u00e9 osoby (s v\u011bdom\u00edm, \u017ee pou\u017e\u00edv\u00e1 registrovanou ochrannou zn\u00e1mku jin\u00e9 osoby na jej\u00edch v\u00fdrobc\u00edch), m\u016f\u017ee b\u00fdt potrest\u00e1n trestem odn\u011bt\u00ed svobody.<\/p>\n\n\n\n<p>V Japonsk\u00e9m z\u00e1kon\u011b o ochrann\u00fdch zn\u00e1mk\u00e1ch jsou stanoveny n\u00e1sleduj\u00edc\u00ed tresty:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u010cl\u00e1nek 78 (Trest za poru\u0161en\u00ed)<\/p>\n\n\n\n<p>Osoba, kter\u00e1 poru\u0161ila pr\u00e1va k ochrann\u00e9 zn\u00e1mce nebo v\u00fdhradn\u00ed pr\u00e1vo u\u017e\u00edv\u00e1n\u00ed (s v\u00fdjimkou jedn\u00e1n\u00ed pova\u017eovan\u00e9ho za poru\u0161en\u00ed podle \u010dl\u00e1nk\u016f 37 nebo 67), bude potrest\u00e1na odn\u011bt\u00edm svobody na dobu do 10 let nebo pokutou do 10 milion\u016f jen\u016f, p\u0159\u00edpadn\u011b ob\u011bma tresty.<\/p>\n\n\n\n<p>\u010cl\u00e1nek 78-2<\/p>\n\n\n\n<p>Osoba, kter\u00e1 se dopustila jedn\u00e1n\u00ed pova\u017eovan\u00e9ho za poru\u0161en\u00ed pr\u00e1v k ochrann\u00e9 zn\u00e1mce nebo v\u00fdhradn\u00edho pr\u00e1va u\u017e\u00edv\u00e1n\u00ed podle \u010dl\u00e1nk\u016f 37 nebo 67, bude potrest\u00e1na odn\u011bt\u00edm svobody na dobu do 5 let nebo pokutou do 5 milion\u016f jen\u016f, p\u0159\u00edpadn\u011b ob\u011bma tresty.<\/p>\n\n\n\n<p>\u010cl\u00e1nek 79 (Trest za podvodn\u00e9 jedn\u00e1n\u00ed)<\/p>\n\n\n\n<p>Osoba, kter\u00e1 se dopustila podvodn\u00e9ho jedn\u00e1n\u00ed a z\u00edskala registraci ochrann\u00e9 zn\u00e1mky, registraci ochrann\u00e9ho znaku, obnoven\u00ed pr\u00e1v z registrace ochrann\u00e9 zn\u00e1mky nebo ochrann\u00e9ho znaku, rozhodnut\u00ed o n\u00e1mitk\u00e1ch proti registraci nebo rozhodnut\u00ed o odvol\u00e1n\u00ed, bude potrest\u00e1na odn\u011bt\u00edm svobody na dobu do 3 let nebo pokutou do 3 milion\u016f jen\u016f.<\/p>\n\n\n\n<p>\u010cl\u00e1nek 80 (Trest za fale\u0161n\u00e9 prohl\u00e1\u0161en\u00ed)<\/p>\n\n\n\n<p>Osoba, kter\u00e1 poru\u0161ila ustanoven\u00ed \u010dl\u00e1nku 74, bude potrest\u00e1na odn\u011bt\u00edm svobody na dobu do 3 let nebo pokutou do 3 milion\u016f jen\u016f.<\/p>\n<\/blockquote>\n\n\n\n<p>\u203b V p\u0159\u00edpad\u011b pr\u00e1vnick\u00fdch osob plat\u00ed dvoj\u00ed trest\u00e1n\u00ed, a to jak pro jednatele, tak pro pr\u00e1vnickou osobu. Za trestn\u00fd \u010din podle \u010dl\u00e1nku 78 je mo\u017en\u00e9 ulo\u017eit pokutu do 300 milion\u016f jen\u016f, za trestn\u00e9 \u010diny podle \u010dl\u00e1nk\u016f 79 a 80 pokutu do 100 milion\u016f jen\u016f (Japonsk\u00fd z\u00e1kon o ochrann\u00fdch zn\u00e1mk\u00e1ch \u010dl\u00e1nek 82 odstavec 1 bod 1 a 2).<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">U\u010d\u00edme se z p\u0159\u00edpad\u016f: &#8216;Poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky&#8217; &#8211; krit\u00e9ria a tresty (odn\u011bt\u00ed svobody, pokuty)[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripad_zakazu_poruseni_ochranne_znamky_prostrednictvim_hashtagu\"><\/span>P\u0159\u00edpad z\u00e1kazu poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky prost\u0159ednictv\u00edm hashtag\u016f&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/01\/shutterstock_1922206736.jpg\" alt=\"P\u0159\u00edpad z\u00e1kazu poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky prost\u0159ednictv\u00edm hashtag\u016f\" class=\"wp-image-58759\" \/><\/figure>\n\n\n\n<p>Zde vysv\u011btl\u00edme kl\u00ed\u010dov\u00e9 body rozhodnut\u00ed soudu, kter\u00fd poprv\u00e9 uznal poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky v p\u0159\u00edpad\u011b, kdy byl n\u00e1zev produktu jin\u00e9 spole\u010dnosti pou\u017eit jako hashtag, v rozsudku <a href=\"https:\/\/www.courts.go.jp\/app\/hanrei_jp\/detail7?id=90606\" target=\"_blank\" rel=\"noreferrer noopener\">Osack\u00fd okresn\u00ed soud z 27. z\u00e1\u0159\u00ed Reiwa 3 (2021) &#8216;\u017d\u00e1dost o z\u00e1kaz poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky'[ja]<\/a>.<\/p>\n\n\n\n<p>\u017dalovan\u00fdm byl individu\u00e1ln\u00ed prodejce, kter\u00fd v\u00edce ne\u017e rok prod\u00e1val na prodejn\u00edm webu Mercari ru\u010dn\u011b vyr\u00e1b\u011bn\u00e9 v\u00fdrobky jako &#8220;ta\u0161ky ve stylu Charmant Sac&#8221; jako sv\u00e9 hobby.<\/p>\n\n\n\n<p>Prodejce p\u0159id\u00e1val funkci vyhled\u00e1v\u00e1n\u00ed ve form\u00e1tu &#8220;(#) + (kl\u00ed\u010dov\u00e9 slovo)&#8221;. Na m\u00edst\u011b &#8220;kl\u00ed\u010dov\u00e9ho slova&#8221; pou\u017e\u00edval obchodn\u00ed zna\u010dku japonsk\u00e9 m\u00f3dn\u00ed zna\u010dky &#8220;Charmant Sac&#8221; a podobn\u00e9 v\u00fdrazy, \u010d\u00edm\u017e vytv\u00e1\u0159el n\u011bkolik hashtag\u016f.<\/p>\n\n\n\n<p>\u017dalobce, dr\u017eitel ochrann\u00e9 zn\u00e1mky &#8220;Charmant Sac&#8221;, tvrdil, \u017ee zobrazen\u00ed zna\u010dky \u017ealovan\u00e9ho na jeho webu je identick\u00e9 nebo podobn\u00e9 registrovan\u00e9 ochrann\u00e9 zn\u00e1mce (&#8220;Charmant Sac&#8221;) a \u017ee prod\u00e1van\u00e9 ta\u0161ky na zavazov\u00e1n\u00ed jsou stejn\u00e9 jako v\u00fdrobky ur\u010den\u00e9 ochrannou zn\u00e1mkou (ta\u0161ky, obaly), a proto to odpov\u00edd\u00e1 poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky.<\/p>\n\n\n\n<p>D\u00e1le bylo p\u0159edm\u011btem sporu, zda prodej podobn\u00fdch v\u00fdrobk\u016f jako hobby po dobu v\u00edce ne\u017e jednoho roku odpov\u00edd\u00e1 &#8220;podnik\u00e1n\u00ed&#8221;.<\/p>\n\n\n\n<p>Soud uvedl, \u017ee pou\u017e\u00edv\u00e1n\u00ed hashtag\u016f bylo zam\u00fd\u0161leno k p\u0159il\u00e1k\u00e1n\u00ed u\u017eivatel\u016f na web \u017ealovan\u00e9ho a podporu prodeje produkt\u016f uveden\u00fdch na tomto webu, a rozhodl, \u017ee &#8220;u\u017eivatel\u00e9 mohou vn\u00edmat nab\u00edzen\u00e9 produkty jako zna\u010dkov\u00e9 zbo\u017e\u00ed&#8221;.<\/p>\n\n\n\n<p>Jin\u00fdmi slovy, soud uznal, \u017ee &#8220;zobrazen\u00ed zna\u010dky \u017ealovan\u00e9ho \u010d. 1 (#CharmantSac) na webu \u017ealovan\u00e9ho pln\u00ed funkci identifikace p\u016fvodu a rozli\u0161en\u00ed vlastn\u00edch a ciz\u00edch v\u00fdrobk\u016f pro spot\u0159ebitele&#8221; a shledal, \u017ee se jedn\u00e1 o &#8220;u\u017eit\u00ed jako ochrann\u00e1 zn\u00e1mka&#8221;, zam\u00edtl argumenty \u017ealovan\u00e9ho a rozhodl o z\u00e1kazu poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky.<\/p>\n\n\n\n<p>Tento rozsudek se stal prvn\u00edm p\u0159\u00edpadem v Japonsku, kdy bylo rozhodnuto, \u017ee p\u0159ipojen\u00ed tagu k registrovan\u00e9 ochrann\u00e9 zn\u00e1mce (n\u00e1zvu produktu) jin\u00e9 spole\u010dnosti pro marketingov\u00e9 \u00fa\u010dely tvo\u0159\u00ed poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dalsi_pripady_pouziti_hashtagu_a_poruseni_ochrannych_znamek\"><\/span>Dal\u0161\u00ed p\u0159\u00edpady pou\u017eit\u00ed hashtag\u016f a poru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/01\/shutterstock_2063396909.jpg\" alt=\"Dal\u0161\u00ed p\u0159\u00edpady pou\u017eit\u00ed hashtag\u016f a poru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek\" class=\"wp-image-58760\" \/><\/figure>\n\n\n\n<p>Mezi ned\u00e1vn\u00e9 p\u0159\u00edpady v zahrani\u010d\u00ed pat\u0159\u00ed nap\u0159\u00edklad taiwansk\u00fd p\u0159\u00edpad s oble\u010den\u00edm souvisej\u00edc\u00edm s \u201eQQBOW\u201c (z\u00e1\u0159\u00ed 2020) nebo p\u0159\u00edpad \u201eLightweight\u201c taiwansk\u00e9ho gener\u00e1ln\u00edho distributora n\u011bmeck\u00e9ho v\u00fdrobce pneumatik Carbovation (\u0159\u00edjen 2021). V obou p\u0159\u00edpadech taiwansk\u00e9 soudy zam\u00edtly n\u00e1roky \u017ealobc\u016f, kdy\u017e uznaly, \u017ee pou\u017eit\u00ed \u201e#ciz\u00ed zna\u010dky\u201c nep\u0159edstavuje zna\u010dkov\u00e9 pou\u017eit\u00ed a neporu\u0161uje tak ochrannou zn\u00e1mku.<\/p>\n\n\n\n<p>V p\u0159\u00edpadu \u201eQQBOW\u201c bylo zd\u016frazn\u011bno, \u017ee platforma, na kter\u00e9 \u017ealobce prod\u00e1val sv\u00e9 zbo\u017e\u00ed, byla p\u0159ev\u00e1\u017en\u011b Facebook, zat\u00edmco \u017ealovan\u00fd pou\u017e\u00edval hashtagy na e-commerce str\u00e1nk\u00e1ch. Hashtagy slou\u017e\u00ed k p\u0159esm\u011brov\u00e1n\u00ed u\u017eivatel\u016f na str\u00e1nky s produkty zna\u010dky uvnit\u0159 t\u00e9\u017ee platformy a nejsou pova\u017eov\u00e1ny za prost\u0159edek k identifikaci p\u016fvodu zbo\u017e\u00ed.<\/p>\n\n\n\n<p>Hashtagy jsou prim\u00e1rn\u011b ur\u010deny k propojen\u00ed podobn\u00fdch t\u00e9mat na online platform\u00e1ch a neobsahuj\u00ed charakteristiku ochrann\u00e9 zn\u00e1mky. Proto taiwansk\u00fd soud pro du\u0161evn\u00ed vlastnictv\u00ed po zv\u00e1\u017een\u00ed obsahu online p\u0159\u00edsp\u011bvk\u016f a produkt\u016f spojen\u00fdch s hashtagy dosp\u011bl k z\u00e1v\u011bru, \u017ee pou\u017eit\u00ed registrovan\u00e9 ochrann\u00e9 zn\u00e1mky jako hashtagu nep\u0159edstavuje \u201epou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky\u201c.<\/p>\n\n\n\n<p>V taiwansk\u00fdch p\u0159\u00edpadech poru\u0161en\u00ed ochrann\u00fdch zn\u00e1mek je kl\u00ed\u010dov\u00fdm faktorem \u201ez\u00e1m\u011bna a omyl\u201c, tedy zda spot\u0159ebitel\u00e9 mohou b\u00fdt p\u0159i setk\u00e1n\u00ed se zna\u010dkou \u017ealovan\u00e9ho zm\u00fdleni a domn\u00edvat se, \u017ee p\u016fvod zbo\u017e\u00ed je toto\u017en\u00fd s \u017ealobcem. V tomto p\u0159\u00edpad\u011b m\u011bly v\u00fdznamn\u00fd vliv n\u00e1sleduj\u00edc\u00ed faktory:<\/p>\n\n\n\n<ul>\n<li>Zna\u010dka \u017ealobce nebyla zn\u00e1m\u00e1.<\/li>\n\n\n\n<li>P\u0159id\u00e1n\u00ed slova \u201e\u6b3e\u201c (v japon\u0161tin\u011b znamenaj\u00edc\u00ed \u201eve stylu\u201c), co\u017e nazna\u010duje, \u017ee produkt nen\u00ed toto\u017en\u00fd se zbo\u017e\u00edm \u017ealobce, ale m\u00e1 podobn\u00fd styl, kter\u00fd spot\u0159ebitel\u00e9 mohou rozpoznat.<\/li>\n<\/ul>\n\n\n\n<p>Proto v p\u0159\u00edpad\u011b, \u017ee by byla ochrann\u00e1 zn\u00e1mka \u017ealobce zn\u00e1m\u00e1 nebo by na stran\u011b \u017ealovan\u00e9ho existovaly jasn\u00e9 vylu\u010duj\u00edc\u00ed ozna\u010den\u00ed, mohly by b\u00fdt v\u00fdsledky odli\u0161n\u00e9.<\/p>\n\n\n\n<p>Na druh\u00e9 stran\u011b, v p\u0159\u00edpadu \u201eLightweight\u201c byl hlavn\u00edm bodem sporu ot\u00e1zka prav\u00fdch paraleln\u00edch dovoz\u016f a mezin\u00e1rodn\u00ed vy\u010derp\u00e1n\u00ed pr\u00e1v.<\/p>\n\n\n\n<p>V p\u0159\u00edpadu \u201eLightweight\u201c m\u011bl \u017ealobce ochrannou zn\u00e1mku pouze pro logo a nevlastnil ochrann\u00e9 zn\u00e1mky pro \u201en\u00e1zev spole\u010dnosti = Carbovation\u201c nebo \u201en\u00e1zev zna\u010dky = Lightweight\u201c.<\/p>\n\n\n\n<ul>\n<li>\u017dalovan\u00fd prod\u00e1val kola zna\u010dky \u201e3T\u201c z It\u00e1lie, na kter\u00fdch byly pou\u017eity pneumatiky zna\u010dky \u017ealobce, je\u017e byly rovn\u011b\u017e paraleln\u011b dov\u00e1\u017eeny a prod\u00e1v\u00e1ny \u017ealovan\u00fdm.<\/li>\n\n\n\n<li>V p\u0159\u00edsp\u011bvc\u00edch na Facebooku byla hlavn\u00ed n\u00e1pln\u00ed prezentace kol, kter\u00e1 \u017ealovan\u00fd prod\u00e1val, a hashtagy \u201e#carbovation\u201c a \u201e#lightweight\u201c byly pova\u017eov\u00e1ny za dostate\u010dn\u00fd popis, kter\u00fd ukazuje, \u017ee sou\u010d\u00e1sti pou\u017eit\u00e9 na t\u011bchto kolech jsou pneumatiky zna\u010dky \u017ealobce, a proto nebyly pova\u017eov\u00e1ny za zna\u010dkov\u00e9 pou\u017eit\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Na z\u00e1klad\u011b t\u011bchto zji\u0161t\u011bn\u00ed by i v p\u0159\u00edpad\u011b, \u017ee by \u017ealobce vlastnil ochrann\u00e9 zn\u00e1mky \u201eCarbovation\u201c nebo \u201eLightweight\u201c v Taiwanu, bylo pravd\u011bpodobn\u011b rozhodnuto, \u017ee jejich pou\u017eit\u00ed nen\u00ed zna\u010dkov\u00e9.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de ot\u00e1zky, zda pou\u017e\u00edv\u00e1n\u00ed hashtag\u016f s ochrann\u00fdmi zn\u00e1mkami jin\u00fdch spole\u010dnost\u00ed poru\u0161uje z\u00e1kon o spravedliv\u00e9m obchodov\u00e1n\u00ed (podobn\u00fd japonsk\u00e9mu z\u00e1konu o nekonkurenci a antimonopoln\u00edmu z\u00e1konu), bylo se t\u00edmto t\u00e9matem zab\u00fdv\u00e1no v prvn\u00edm stupni \u201eQQBOW\u201c a v p\u0159\u00edpadu \u201eLightweight\u201c, kde bylo v obou p\u0159\u00edpadech uzn\u00e1no za spravedliv\u00e9 pou\u017eit\u00ed.<\/p>\n\n\n\n<p>Reference: <a href=\"https:\/\/ficpi.org\/blog\/beware-infringement-when-using-others-trade-marks-hashtags-online\" target=\"_blank\" rel=\"noreferrer noopener\">FICPI (Mezin\u00e1rodn\u00ed federace patentov\u00fdch z\u00e1stupc\u016f) | Nejnov\u011bj\u0161\u00ed rozhodnut\u00ed t\u00fdkaj\u00edc\u00ed se pou\u017e\u00edv\u00e1n\u00ed hashtag\u016f a zna\u010dkov\u00e9ho pou\u017eit\u00ed v Taiwanu (v angli\u010dtin\u011b)<\/a><\/p>\n\n\n\n<p>Zda jsou hashtagy s n\u00e1sleduj\u00edc\u00edmi registrovan\u00fdmi ochrann\u00fdmi zn\u00e1mkami pova\u017eov\u00e1ny pouze za vyhled\u00e1vac\u00ed funkci nebo za zna\u010dkov\u00e9 pou\u017eit\u00ed, z\u00e1vis\u00ed na konkr\u00e9tn\u00edm p\u0159\u00edpadu.<\/p>\n\n\n\n<p>Proto\u017ee se pr\u00e1vn\u00ed \u00faprava ochrann\u00fdch zn\u00e1mek t\u00fdkaj\u00edc\u00edch se hashtag\u016f li\u0161\u00ed podle zem\u011b, doporu\u010dujeme spolupracovat s odborn\u00edky v zemi, do kter\u00e9 va\u0161e spole\u010dnost vstupuje, a p\u0159ipravit se na tyto rozd\u00edly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Poradit_se_ohledne_poruseni_ochranne_znamky_s_advokatem\"><\/span>Shrnut\u00ed: Poradit se ohledn\u011b poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky s advok\u00e1tem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V tomto \u010dl\u00e1nku jsme podrobn\u011b vysv\u011btlili, zda pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky v hashtagu m\u016f\u017ee p\u0159edstavovat poru\u0161en\u00ed pr\u00e1v k ochrann\u00e9 zn\u00e1mce. A\u010dkoliv se posouzen\u00ed m\u016f\u017ee li\u0161it v z\u00e1vislosti na konkr\u00e9tn\u00edm p\u0159\u00edpadu a zemi, existuj\u00ed p\u0159\u00edpady, kdy bylo poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky prost\u0159ednictv\u00edm hashtagu uzn\u00e1no.<\/p>\n\n\n\n<p>Doporu\u010dujeme konzultovat p\u0159\u00edpadn\u00e9 poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky s advok\u00e1tem, kter\u00fd je odborn\u00edkem na \u0159\u00edzen\u00ed rizik spojen\u00fdch s du\u0161evn\u00edm vlastnictv\u00edm. Na druhou stranu, m\u016f\u017ee se st\u00e1t, \u017ee va\u0161e vlastn\u00ed informa\u010dn\u00ed aktivity poru\u0161uj\u00ed ochrannou zn\u00e1mku jin\u00e9 spole\u010dnosti. Z\u00edsk\u00e1n\u00ed pr\u00e1vn\u00edho posudku od odborn\u00edka na va\u0161e reklamy a dal\u0161\u00ed komunikaci v\u00e1m m\u016f\u017ee poskytnout jistotu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith je firma s bohat\u00fdmi zku\u0161enostmi v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V posledn\u00edch letech se poru\u0161ov\u00e1n\u00ed z\u00e1kon\u016f o ochrann\u00fdch zn\u00e1mk\u00e1ch v internetov\u00e9m obchodov\u00e1n\u00ed stalo velk\u00fdm probl\u00e9mem a pot\u0159eba pr\u00e1vn\u00ed kontroly neust\u00e1le roste. Na\u0161e kancel\u00e1\u0159 analyzuje pr\u00e1vn\u00ed rizika spojen\u00e1 s ji\u017e zah\u00e1jen\u00fdmi nebo pl\u00e1novan\u00fdmi podnikatelsk\u00fdmi aktivitami s ohledem na r\u016fzn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy a sna\u017e\u00ed se zajistit jejich legalizaci bez nutnosti zastavit podnik\u00e1n\u00ed. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Pr\u00e1vn\u00ed slu\u017eby kancel\u00e1\u0159e Monolith: <a href=\"https:\/\/monolith.law\/practices\/itlaw\" target=\"_blank\" rel=\"noreferrer noopener\">IT a du\u0161evn\u00ed vlastnictv\u00ed pro r\u016fzn\u00e9 podniky[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eStane se pou\u017eit\u00ed ciz\u00edch obchodn\u00edch zna\u010dek v hashtagu poru\u0161en\u00edm ochrann\u00e9 zn\u00e1mky p\u0159i prodeji?\u201c Na internetov\u00fdch obchodech se hashtagy vyu\u017e\u00edvaj\u00ed k zv\u00fd\u0161en\u00ed prodejnosti d\u00edky lep\u0161\u00ed vyhledatelnosti. Nap\u0159\u00edkl [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/62801"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=62801"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/62801\/revisions"}],"predecessor-version":[{"id":64305,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/62801\/revisions\/64305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64304"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=62801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=62801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=62801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}