{"id":64520,"date":"2024-07-25T20:34:49","date_gmt":"2024-07-25T11:34:49","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=64520"},"modified":"2024-07-28T13:37:57","modified_gmt":"2024-07-28T04:37:57","slug":"premiums-and-representations-act","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act","title":{"rendered":"Co je z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a pr\u00e9mii)? Jednoduch\u00e9 vysv\u011btlen\u00ed s p\u0159\u00edklady poru\u0161en\u00ed a sankcemi"},"content":{"rendered":"\n<p>Pokud se zobrazen\u00ed li\u0161\u00ed od skute\u010dnosti nebo jsou ceny p\u0159\u00edli\u0161 luxusn\u00ed, spot\u0159ebitel\u00e9 mohou nakonec zakoupit produkty, kter\u00e9 by si jinak nekoupili. Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen a cen\u00e1ch je pr\u00e1vn\u00ed p\u0159edpis vytvo\u0159en\u00fd k tomu, aby zabr\u00e1nil takov\u00fdm situac\u00edm a umo\u017enil spot\u0159ebitel\u016fm spr\u00e1vn\u011b si vybrat produkty. Obsah Japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen a cen\u00e1ch je slo\u017eit\u00fd a t\u011b\u017eko pochopiteln\u00fd, a mnoz\u00ed se mohou ob\u00e1vat, zda reklamy nebo slu\u017eby, kter\u00e9 jejich spole\u010dnost poskytuje, neporu\u0161uj\u00ed tento z\u00e1kon.<\/p>\n\n\n\n<p>I kdy\u017e nem\u00e1te v \u00famyslu poru\u0161it z\u00e1kon, m\u016f\u017eete se kv\u016fli nedostatku znalost\u00ed dostat do konfliktu s Japonsk\u00fdm z\u00e1konem o zobrazen\u00ed cen a cen\u00e1ch. Aby se p\u0159ede\u0161lo poru\u0161en\u00ed tohoto z\u00e1kona, je nezbytn\u00e9 pochopen\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f a souvisej\u00edc\u00edch sm\u011brnic.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku poskytneme snadno pochopiteln\u00fd v\u00fdklad Japonsk\u00e9ho z\u00e1kona o zobrazen\u00ed cen a cen\u00e1ch, pop\u00ed\u0161eme sankce za jeho poru\u0161en\u00ed a p\u0159\u00edklady poru\u0161en\u00ed. P\u0159e\u010dt\u011bte si tento \u010dl\u00e1nek, abyste se dozv\u011bd\u011bli v\u00edce o Japonsk\u00e9m z\u00e1konu o zobrazen\u00ed cen a cen\u00e1ch a vyhnuli se riziku poru\u0161en\u00ed.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Co_je_zakon_o_oznacovani_zbozi_a_sluzeb_zakon_o_oznacovani\" title=\"Co je z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (z\u00e1kon o ozna\u010dov\u00e1n\u00ed)\">Co je z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Omezeni_a_zakaz_poskytovani_nadmernych_vyhod\" title=\"Omezen\u00ed a z\u00e1kaz poskytov\u00e1n\u00ed nadm\u011brn\u00fdch v\u00fdhod\">Omezen\u00ed a z\u00e1kaz poskytov\u00e1n\u00ed nadm\u011brn\u00fdch v\u00fdhod<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Zakaz_nespravedliveho_oznacovani_v_reklame_a_jinych\" title=\"Z\u00e1kaz nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed v reklam\u011b a jin\u00fdch\">Z\u00e1kaz nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed v reklam\u011b a jin\u00fdch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#O_zachazeni_s_cenami_podlehajicimi_Japonskemu_zakonu_o_oznacovani_cen\" title=\"O zach\u00e1zen\u00ed s cenami podl\u00e9haj\u00edc\u00edmi Japonsk\u00e9mu z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen\">O zach\u00e1zen\u00ed s cenami podl\u00e9haj\u00edc\u00edmi Japonsk\u00e9mu z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Regulace_zakazujici_neopravnene_oznaceni_podle_zakona_o_oznacovani_zbozi_a_sluzeb_Zakon_o_oznacovani\" title=\"Regulace zakazuj\u00edc\u00ed neopr\u00e1vn\u011bn\u00e9 ozna\u010den\u00ed podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)\">Regulace zakazuj\u00edc\u00ed neopr\u00e1vn\u011bn\u00e9 ozna\u010den\u00ed podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Zavadejici_oznaceni_kvality\" title=\"Zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality\">Zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Zavadejici_vyhodne_nabidky\" title=\"Zav\u00e1d\u011bj\u00edc\u00ed v\u00fdhodn\u00e9 nab\u00eddky\">Zav\u00e1d\u011bj\u00edc\u00ed v\u00fdhodn\u00e9 nab\u00eddky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Regulace_nepravdive_reklamy\" title=\"Regulace nepravdiv\u00e9 reklamy\">Regulace nepravdiv\u00e9 reklamy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Dalsi_potencialne_zavadejici_oznaceni\" title=\"Dal\u0161\u00ed potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed\">Dal\u0161\u00ed potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Sankce_za_poruseni_Zakona_o_oznacovani_zbozi_a_sluzeb_Zakon_o_oznacovani\" title=\"Sankce za poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)\">Sankce za poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Verejne_zverejneni_nazvu_spolecnosti_na_zaklade_prikazoveho_opatreni\" title=\"Ve\u0159ejn\u00e9 zve\u0159ejn\u011bn\u00ed n\u00e1zvu spole\u010dnosti na z\u00e1klad\u011b p\u0159\u00edkazov\u00e9ho opat\u0159en\u00ed\">Ve\u0159ejn\u00e9 zve\u0159ejn\u011bn\u00ed n\u00e1zvu spole\u010dnosti na z\u00e1klad\u011b p\u0159\u00edkazov\u00e9ho opat\u0159en\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Platba_pokuty\" title=\"Platba pokuty\">Platba pokuty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Tri_pripady_poruseni_Japonskeho_zakona_o_oznacovani_cen_a_darku_Zakon_o_oznacovani\" title=\"T\u0159i p\u0159\u00edpady poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)\">T\u0159i p\u0159\u00edpady poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Nespravne_oznaceni_vyrobku_Kirin_Beverage_jako_vysoce_kvalitniho\" title=\"Nespr\u00e1vn\u00e9 ozna\u010den\u00ed v\u00fdrobku Kirin Beverage jako vysoce kvalitn\u00edho\">Nespr\u00e1vn\u00e9 ozna\u010den\u00ed v\u00fdrobku Kirin Beverage jako vysoce kvalitn\u00edho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Omyly_vyhodneho_zobrazeni_ze_strany_Centra_pro_prime_dodavky_z_Hokkaida\" title=\"Omyly v\u00fdhodn\u00e9ho zobrazen\u00ed ze strany Centra pro p\u0159\u00edm\u00e9 dod\u00e1vky z Hokkaida\">Omyly v\u00fdhodn\u00e9ho zobrazen\u00ed ze strany Centra pro p\u0159\u00edm\u00e9 dod\u00e1vky z Hokkaida<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Odrazkova_reklama_spolecnosti_Sushiro\" title=\"Odr\u00e1\u017ekov\u00e1 reklama spole\u010dnosti Sushiro\">Odr\u00e1\u017ekov\u00e1 reklama spole\u010dnosti Sushiro<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Shrnuti_Aby_vase_reklama_nebyla_v_rozporu_se_zakonem_o_oznacovani_zbozi_Japonsky_zakon_o_oznacovani_zbozi_nezapomente_na_pravni_kontrolu\" title=\"Shrnut\u00ed: Aby va\u0161e reklama nebyla v rozporu se z\u00e1konem o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed), nezapome\u0148te na pr\u00e1vn\u00ed kontrolu\">Shrnut\u00ed: Aby va\u0161e reklama nebyla v rozporu se z\u00e1konem o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed), nezapome\u0148te na pr\u00e1vn\u00ed kontrolu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_zakon_o_oznacovani_zbozi_a_sluzeb_zakon_o_oznacovani\"><\/span>Co je z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/question_symbol.jpg\" alt=\"Co je z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (z\u00e1kon o ozna\u010dov\u00e1n\u00ed)\" class=\"wp-image-64723\" \/><\/figure>\n\n\n\n<p>Pln\u00fd n\u00e1zev z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb je \u201eZ\u00e1kon o prevenci nespravedliv\u00fdch praktik a nespr\u00e1vn\u00e9ho ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb\u201c, kter\u00fd se tak\u00e9 zkracuje jako z\u00e1kon o ozna\u010dov\u00e1n\u00ed. C\u00edlem tohoto z\u00e1kona je chr\u00e1nit z\u00e1jmy b\u011b\u017en\u00fdch spot\u0159ebitel\u016f t\u00edm, \u017ee reguluje \u201eklamav\u00e9 ozna\u010den\u00ed\u201c a \u201eposkytov\u00e1n\u00ed nadm\u011brn\u00fdch v\u00fdhod\u201c, kter\u00e9 by mohly zabr\u00e1nit spot\u0159ebitel\u016fm v samostatn\u00e9m a racion\u00e1ln\u00edm v\u00fdb\u011bru zbo\u017e\u00ed a slu\u017eeb.<\/p>\n\n\n\n<p>\u201eOzna\u010den\u00ed\u201c se vztahuje na reklamu nebo informace sm\u011b\u0159ovan\u00e9 spot\u0159ebitel\u016fm o kvalit\u011b, norm\u00e1ch, cen\u011b atd. zbo\u017e\u00ed a slu\u017eeb. \u201eV\u00fdhody\u201c znamenaj\u00ed zbo\u017e\u00ed nebo pen\u00edze poskytovan\u00e9 jako prost\u0159edek k p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, kter\u00e9 jsou nab\u00edzeny spole\u010dn\u011b s prod\u00e1van\u00fdm zbo\u017e\u00edm.<\/p>\n\n\n\n<p>Akty zak\u00e1zan\u00e9 z\u00e1konem o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb zahrnuj\u00ed n\u00e1sleduj\u00edc\u00ed dv\u011b kategorie:<\/p>\n\n\n\n<ul>\n<li>Omezen\u00ed a z\u00e1kaz poskytov\u00e1n\u00ed nadm\u011brn\u00fdch v\u00fdhod<\/li>\n\n\n\n<li>Z\u00e1kaz nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed v reklam\u011b a jin\u00fdch<\/li>\n<\/ul>\n\n\n\n<p>Zdroj: <a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=337AC0000000134\" target=\"_blank\" rel=\"noreferrer noopener\">Z\u00e1kon o prevenci nespravedliv\u00fdch praktik a nespr\u00e1vn\u00e9ho ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Omezeni_a_zakaz_poskytovani_nadmernych_vyhod\"><\/span>Omezen\u00ed a z\u00e1kaz poskytov\u00e1n\u00ed nadm\u011brn\u00fdch v\u00fdhod<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb zakazuje poskytov\u00e1n\u00ed p\u0159\u00edli\u0161 luxusn\u00edch d\u00e1rk\u016f nebo v\u00fdhod, p\u0159i\u010dem\u017e celkov\u00e1 hodnota a maxim\u00e1ln\u00ed hodnota t\u011bchto v\u00fdhod jsou stanoveny. Nap\u0159\u00edklad, pokud jsou v\u00fdhody p\u0159\u00edli\u0161 luxusn\u00ed, m\u016f\u017ee to v\u00e9st k tomu, \u017ee spot\u0159ebitel\u00e9 s\u00e1hnou po produktech, kter\u00e9 by si za norm\u00e1ln\u00edch okolnost\u00ed nekoupili.<\/p>\n\n\n\n<p>Z\u00e1kon m\u00e1 za c\u00edl zabr\u00e1nit nezdrav\u00e9 konkurenci zp\u016fsoben\u00e9 v\u00fdhodami a chr\u00e1nit z\u00e1jmy b\u011b\u017en\u00fdch spot\u0159ebitel\u016f t\u00edm, \u017ee omezuje a zakazuje poskytov\u00e1n\u00ed v\u00fdhod.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakaz_nespravedliveho_oznacovani_v_reklame_a_jinych\"><\/span>Z\u00e1kaz nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed v reklam\u011b a jin\u00fdch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u0159i n\u00e1kupu zbo\u017e\u00ed se spot\u0159ebitel\u00e9 zam\u011b\u0159uj\u00ed na \u201ecenu\u201c, \u201ekvalitu\u201c, \u201enormy\u201c a dal\u0161\u00ed aspekty, kter\u00e9 jsou d\u016fle\u017eit\u00fdmi faktory pro v\u00fdb\u011br zbo\u017e\u00ed a slu\u017eeb. Pokud jsou informace o cen\u011b nebo obsahu zbo\u017e\u00ed nespr\u00e1vn\u011b ozna\u010deny, spot\u0159ebitel\u00e9 nemohou u\u010dinit spr\u00e1vn\u00e9 rozhodnut\u00ed.<\/p>\n\n\n\n<p>Proto z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb zakazuje n\u00e1sleduj\u00edc\u00ed typy ozna\u010den\u00ed:<\/p>\n\n\n\n<ul>\n<li>Nespravedliv\u00e9 ozna\u010den\u00ed kvality, norm nebo jin\u00fdch aspekt\u016f zbo\u017e\u00ed a slu\u017eeb (\u010dl\u00e1nek 5 odstavec 1)<\/li>\n\n\n\n<li>Nespravedliv\u00e9 ozna\u010den\u00ed ceny nebo jin\u00fdch aspekt\u016f zbo\u017e\u00ed a slu\u017eeb (\u010dl\u00e1nek 5 odstavec 2)<\/li>\n\n\n\n<li>Jin\u00e9 ozna\u010den\u00ed, kter\u00e9 by mohlo b\u00fdt spot\u0159ebiteli ch\u00e1p\u00e1no nespr\u00e1vn\u011b a kter\u00e9 ur\u010d\u00ed p\u0159edseda vl\u00e1dy (\u010dl\u00e1nek 5 odstavec 3)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_zachazeni_s_cenami_podlehajicimi_Japonskemu_zakonu_o_oznacovani_cen\"><\/span>O zach\u00e1zen\u00ed s cenami podl\u00e9haj\u00edc\u00edmi Japonsk\u00e9mu z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/check.jpg\" alt=\"Kontrola\" class=\"wp-image-64724\" \/><\/figure>\n\n\n\n<p>Existuj\u00ed dva typy sout\u011b\u017e\u00ed: &#8220;otev\u0159en\u00e9 sout\u011b\u017ee&#8221; a &#8220;uzav\u0159en\u00e9 sout\u011b\u017ee&#8221;. Otev\u0159en\u00e9 sout\u011b\u017ee jsou takov\u00e9, kter\u00e9 nevy\u017eaduj\u00ed n\u00e1kup produkt\u016f nebo slu\u017eeb ani n\u00e1v\u0161t\u011bvu obchodu a kdokoli se m\u016f\u017ee z\u00fa\u010dastnit.<\/p>\n\n\n\n<p>Na otev\u0159en\u00e9 sout\u011b\u017ee se nevztahuje Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen, proto\u017ee se na n\u011b nevztahuje \u017e\u00e1dn\u00e1 finan\u010dn\u00ed transakce. Uzav\u0159en\u00e9 sout\u011b\u017ee naopak vy\u017eaduj\u00ed n\u00e1kup produktu nebo slu\u017eby jako podm\u00ednku \u00fa\u010dasti a na ty se Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen vztahuje.<\/p>\n\n\n\n<p>Uzav\u0159en\u00e9 sout\u011b\u017ee se d\u011bl\u00ed na t\u0159i typy:<\/p>\n\n\n\n<ul>\n<li>Obecn\u00e9 sout\u011b\u017ee: Poskytov\u00e1n\u00ed cen u\u017eivatel\u016fm produkt\u016f nebo slu\u017eeb prost\u0159ednictv\u00edm losov\u00e1n\u00ed nebo jin\u00e9ho zp\u016fsobu ur\u010den\u00ed v\u00edt\u011bz\u016f.<\/li>\n\n\n\n<li>Spole\u010dn\u00e9 sout\u011b\u017ee: Poskytov\u00e1n\u00ed cen u\u017eivatel\u016fm produkt\u016f nebo slu\u017eeb, kde se na poskytov\u00e1n\u00ed cen pod\u00edl\u00ed v\u00edce podnikatel\u016f.<\/li>\n\n\n\n<li>Ceny pro v\u0161echny: Poskytov\u00e1n\u00ed cen ka\u017ed\u00e9mu, kdo vyu\u017eije produkt nebo slu\u017ebu nebo nav\u0161t\u00edv\u00ed dan\u00e9 m\u00edsto.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_zakazujici_neopravnene_oznaceni_podle_zakona_o_oznacovani_zbozi_a_sluzeb_Zakon_o_oznacovani\"><\/span>Regulace zakazuj\u00edc\u00ed neopr\u00e1vn\u011bn\u00e9 ozna\u010den\u00ed podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/caution.jpg\" alt=\"\u017dena upozor\u0148uj\u00edc\u00ed na pozornost\" class=\"wp-image-64725\" \/><\/figure>\n\n\n\n<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb zakazuje ozna\u010den\u00ed, kter\u00e9 by mohlo v\u00e9st obecn\u00e9 spot\u0159ebitele k myln\u00e9 p\u0159edstav\u011b, \u017ee produkt nebo slu\u017eba je lep\u0161\u00ed nebo v\u00fdhodn\u011bj\u0161\u00ed, ne\u017e je ve skute\u010dnosti. Mezi zak\u00e1zan\u00e1 ozna\u010den\u00ed pat\u0159\u00ed n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i kategorie:<\/p>\n\n\n\n<ul>\n<li>Ozna\u010den\u00ed nespr\u00e1vn\u011b nazna\u010duj\u00edc\u00ed vynikaj\u00edc\u00ed kvalitu<\/li>\n\n\n\n<li>Ozna\u010den\u00ed nespr\u00e1vn\u011b nazna\u010duj\u00edc\u00ed v\u00fdhodnost<\/li>\n\n\n\n<li>Regulace nepravdiv\u00e9 reklamy<\/li>\n\n\n\n<li>Ostatn\u00ed potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed<\/li>\n<\/ul>\n\n\n\n<p>V n\u00e1sleduj\u00edc\u00edch odstavc\u00edch jsou podrobn\u011bji vysv\u011btleny jednotliv\u00e9 kategorie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zavadejici_oznaceni_kvality\"><\/span>Zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality, kter\u00e9 je zak\u00e1z\u00e1no podle Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed v\u00fdrobk\u016f (\u010dl\u00e1nek 5, odstavec 1), se d\u011bl\u00ed na dv\u011b kategorie:<\/p>\n\n\n\n<ul>\n<li>Ozna\u010den\u00ed, kter\u00e9 nazna\u010duje, \u017ee produkt je v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e ve skute\u010dnosti.<\/li>\n\n\n\n<li>Ozna\u010den\u00ed, kter\u00e9 nepravdiv\u011b nazna\u010duje, \u017ee produkt je v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e produkty konkuren\u010dn\u00edch firem.<\/li>\n<\/ul>\n\n\n\n<p>Citace: Japonsk\u00e1 agentura pro ochranu spot\u0159ebitele\uff5c<a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/representation_regulation\/misleading_representation\" target=\"_blank\" rel=\"noreferrer noopener\">Co je zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality[ja]<\/a><\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b se jedn\u00e1 o p\u0159\u00edpady, kdy jsou produkty nebo slu\u017eby ozna\u010deny jako lep\u0161\u00ed, ne\u017e jsou ve skute\u010dnosti, nebo kdy\u017e je o produktech konkurence uvedeno, \u017ee jsou hor\u0161\u00ed, i kdy\u017e jsou ve skute\u010dnosti t\u00e9m\u011b\u0159 stejn\u00e9. Toto zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed m\u016f\u017ee zahrnovat nejen kvalitu a standardy, ale tak\u00e9 &#8220;p\u016fvod&#8221;, &#8220;zp\u016fsob v\u00fdroby&#8221;, &#8220;datum expirace&#8221; a dal\u0161\u00ed.<\/p>\n\n\n\n<p>P\u0159\u00edklady zav\u00e1d\u011bj\u00edc\u00edho ozna\u010den\u00ed kvality zahrnuj\u00ed:<\/p>\n\n\n\n<ul>\n<li>Produkt byl ozna\u010den jako maso z japonsk\u00e9ho pr\u00e9miov\u00e9ho skotu, ale ve skute\u010dnosti \u0161lo o oby\u010dejn\u00e9 japonsk\u00e9 hov\u011bz\u00ed maso.<\/li>\n\n\n\n<li>Bylo uvedeno, \u017ee produkt obsahuje 20 % ka\u0161m\u00edru, p\u0159esto\u017ee ve skute\u010dnosti neobsahoval \u017e\u00e1dn\u00fd ka\u0161m\u00edr.<\/li>\n\n\n\n<li>Bylo uvedeno, \u017ee produkt obsahuje dvojn\u00e1sobek nutri\u010dn\u00edch hodnot ve srovn\u00e1n\u00ed s konkuren\u010dn\u00edmi produkty, ale ve skute\u010dnosti obsahoval stejn\u00e9 mno\u017estv\u00ed.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zavadejici_vyhodne_nabidky\"><\/span>Zav\u00e1d\u011bj\u00edc\u00ed v\u00fdhodn\u00e9 nab\u00eddky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed je zak\u00e1z\u00e1no zav\u00e1d\u011bj\u00edc\u00ed v\u00fdhodn\u00e9 nab\u00eddky, kter\u00e9 jsou definov\u00e1ny n\u00e1sledovn\u011b (\u010dl\u00e1nek 5, odstavec 2):<\/p>\n\n\n\n<ul>\n<li>V\u011bci, kter\u00e9 jsou obecn\u011b ch\u00e1p\u00e1ny spot\u0159ebiteli jako v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e skute\u010dnost pro stranu obchodu<\/li>\n\n\n\n<li>V\u011bci, kter\u00e9 jsou obecn\u011b ch\u00e1p\u00e1ny spot\u0159ebiteli jako v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e ty, kter\u00e9 se t\u00fdkaj\u00ed konkuren\u010dn\u00edch podnikatel\u016f, pro stranu obchodu<\/li>\n<\/ul>\n\n\n\n<p>Citace: \u00da\u0159ad pro spot\u0159ebitele\uff5c<a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/representation_regulation\/advantageous_misidentification\" target=\"_blank\" rel=\"noreferrer noopener\">Co je zav\u00e1d\u011bj\u00edc\u00ed v\u00fdhodn\u00e1 nab\u00eddka[ja]<\/a><\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b se to t\u00fdk\u00e1 situac\u00ed, kdy jsou ceny produkt\u016f nebo slu\u017eeb zobrazeny tak, aby se zd\u00e1ly b\u00fdt &#8220;v\u00fdhodn\u011bj\u0161\u00ed&#8221; (levn\u011bj\u0161\u00ed) ne\u017e ve skute\u010dnosti nebo ne\u017e nab\u00eddky od jin\u00fdch spole\u010dnost\u00ed, co\u017e m\u016f\u017ee v\u00e9st k zav\u00e1d\u011bj\u00edc\u00ed v\u00fdhodn\u00e9 nab\u00eddce. Krom\u011b cen se to m\u016f\u017ee t\u00fdkat tak\u00e9 zobrazen\u00ed &#8220;mno\u017estv\u00ed&#8221;, &#8220;doby z\u00e1ruky&#8221;, &#8220;platebn\u00edch podm\u00ednek&#8221; a dal\u0161\u00edch.<\/p>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed v\u00fdhodn\u00e1 nab\u00eddka zahrnuje tak\u00e9 situace, kdy je vy\u0161\u0161\u00ed cena zbo\u017e\u00ed prezentov\u00e1na jako &#8220;b\u011b\u017en\u00e1 cena&#8221;, co\u017e je zn\u00e1m\u00e9 jako &#8220;dvoj\u00ed cenov\u00e9 zna\u010den\u00ed&#8221;.<\/p>\n\n\n\n<p>P\u0159\u00edklady zav\u00e1d\u011bj\u00edc\u00edch v\u00fdhodn\u00fdch nab\u00eddek jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Bylo uvedeno, \u017ee &#8220;b\u011b\u017en\u00e1 cena 20 000 korun, nyn\u00ed v akci za 10 000 korun&#8221;, ale ve skute\u010dnosti bylo zbo\u017e\u00ed v\u017edy prod\u00e1v\u00e1no za 10 000 korun<\/li>\n\n\n\n<li>&#8220;Omezen\u00e1 nab\u00eddka slevy 10 000 korun&#8221;, p\u0159esto\u017ee byla stejn\u00e1 cena nab\u00edzena i mimo uveden\u00e9 obdob\u00ed<\/li>\n\n\n\n<li>&#8220;Nejni\u017e\u0161\u00ed cena v oblasti&#8221;, i kdy\u017e byla cena ve skute\u010dnosti vy\u0161\u0161\u00ed ne\u017e u sousedn\u00edch obchod\u016f<\/li>\n<\/ul>\n\n\n\n<p>Chcete-li se dozv\u011bd\u011bt v\u00edce o dvoj\u00edm cenov\u00e9m zna\u010den\u00ed, p\u0159e\u010dt\u011bte si n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/display-double-law-point\" target=\"_blank\" rel=\"noreferrer noopener\">Co je dvoj\u00ed cenov\u00e9 zna\u010den\u00ed? Vysv\u011btlen\u00ed bod\u016f a sankc\u00ed, aby nedo\u0161lo k poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regulace_nepravdive_reklamy\"><\/span>Regulace nepravdiv\u00e9 reklamy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regulace nepravdiv\u00e9 reklamy je ur\u010dena k efektivn\u00edmu regulov\u00e1n\u00ed zav\u00e1d\u011bj\u00edc\u00edch prezentac\u00ed kvality. V p\u0159\u00edpad\u011b, \u017ee je t\u0159eba rozhodnout, zda prezentace kvality je zav\u00e1d\u011bj\u00edc\u00ed, m\u016f\u017ee \u00da\u0159ad pro ochranu spot\u0159ebitele po\u017eadovat p\u0159edlo\u017een\u00ed dokument\u016f, kter\u00e9 slou\u017e\u00ed jako d\u016fkaz, na ur\u010denou dobu.<\/p>\n\n\n\n<p>Obvykl\u00e1 doba pro p\u0159edlo\u017een\u00ed t\u011bchto dokument\u016f je 15 dn\u00ed. Pokud dokumenty nejsou p\u0159edlo\u017eeny v dan\u00e9m term\u00ednu nebo jsou pova\u017eov\u00e1ny za nedostate\u010dn\u00e9 jako d\u016fkaz, bude to pova\u017eov\u00e1no za neopr\u00e1vn\u011bnou prezentaci a bude vyd\u00e1n p\u0159\u00edkaz k n\u00e1pravn\u00fdm opat\u0159en\u00edm (\u010dl\u00e1nek 7, odstavec 2).<\/p>\n\n\n\n<p>D\u00e1le, v p\u0159\u00edpad\u011b p\u0159\u00edkazu k zaplacen\u00ed pokuty se neopr\u00e1vn\u011bn\u00e1 prezentace p\u0159edpokl\u00e1d\u00e1 (\u010dl\u00e1nek 8, odstavec 3).<\/p>\n\n\n\n<p>P\u0159\u00edklady regulace nepravdiv\u00e9 reklamy jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Bylo uvedeno, \u017ee produkt zp\u016fsob\u00ed hubnut\u00ed pouh\u00fdm pit\u00edm, ale nebyly p\u0159edlo\u017eeny \u017e\u00e1dn\u00e9 d\u016fkazov\u00e9 materi\u00e1ly.<\/li>\n\n\n\n<li>Bylo uvedeno, \u017ee pou\u017eit\u00ed produktu odstran\u00ed viry vzn\u00e1\u0161ej\u00edc\u00ed se ve vzduchu, ale p\u0159edlo\u017een\u00e9 materi\u00e1ly nebyly pova\u017eov\u00e1ny za dostate\u010dn\u00fd d\u016fkaz.<\/li>\n\n\n\n<li>Bylo naps\u00e1no, \u017ee ultrazvukem lze v dom\u011b odstranit hmyz, ale byly provedeny pouze experimenty v akrylov\u00e9 krabici a nebylo prok\u00e1z\u00e1no, \u017ee by to m\u011blo \u00fa\u010dinek v dom\u00e1cnosti.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dalsi_potencialne_zavadejici_oznaceni\"><\/span>Dal\u0161\u00ed potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V r\u00e1mci z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed existuj\u00ed ustanoven\u00ed o zav\u00e1d\u011bj\u00edc\u00edm ozna\u010den\u00ed v\u00fdhodnosti a kvality, av\u0161ak tyto samy o sob\u011b nemus\u00ed b\u00fdt dostate\u010dn\u00e9 k regulaci v\u0161ech nekal\u00fdch reklam. K regulaci nekal\u00fdch ozna\u010den\u00ed, kter\u00e1 nespadaj\u00ed pod zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed v\u00fdhodnosti a kvality, Japonsk\u00e1 komise pro spravedliv\u00fd obchod ur\u010dila n\u00e1sleduj\u00edc\u00edch sedm typ\u016f jako &#8220;dal\u0161\u00ed potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed&#8221;.<\/p>\n\n\n\n<ol>\n<li>Ozna\u010den\u00ed neobsahuj\u00edc\u00ed ovocnou \u0161\u0165\u00e1vu v nealkoholick\u00fdch n\u00e1poj\u00edch atd.<\/li>\n\n\n\n<li>Nepravdiv\u00e9 ozna\u010den\u00ed zem\u011b p\u016fvodu zbo\u017e\u00ed<\/li>\n\n\n\n<li>Nepravdiv\u00e9 ozna\u010den\u00ed n\u00e1klad\u016f na spot\u0159ebitelsk\u00fd \u00fav\u011br<\/li>\n\n\n\n<li>Ozna\u010den\u00ed neexistuj\u00edc\u00edch nemovitost\u00ed<\/li>\n\n\n\n<li>Ozna\u010den\u00ed t\u00fdkaj\u00edc\u00ed se n\u00e1vnadov\u00e9 reklamy<\/li>\n\n\n\n<li>Nepravdiv\u00e9 ozna\u010den\u00ed t\u00fdkaj\u00edc\u00ed se placen\u00fdch domov\u016f pro seniory<\/li>\n\n\n\n<li>Ozna\u010den\u00ed, u kter\u00e9ho je pro b\u011b\u017en\u00e9ho spot\u0159ebitele obt\u00ed\u017en\u00e9 rozpoznat, \u017ee poch\u00e1z\u00ed od podnikatele<\/li>\n<\/ol>\n\n\n\n<p>Citace: Japonsk\u00e1 agentura pro spot\u0159ebitele | <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/public_notice\" target=\"_blank\" rel=\"noreferrer noopener\">Ozn\u00e1men\u00ed[ja]<\/a><\/p>\n\n\n\n<p>&#8220;Ozna\u010den\u00ed, u kter\u00e9ho je pro b\u011b\u017en\u00e9ho spot\u0159ebitele obt\u00ed\u017en\u00e9 rozpoznat, \u017ee poch\u00e1z\u00ed od podnikatele&#8221;, se t\u00fdk\u00e1 takzvan\u00e9ho stealth marketingu a bylo p\u0159id\u00e1no 1. \u0159\u00edjna 2023 (2023).<\/p>\n\n\n\n<p>P\u0159\u00edklady nepravdiv\u00fdch ozna\u010den\u00ed jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Na d\u017eusu nen\u00ed jasn\u011b uveden pod\u00edl ovocn\u00e9 \u0161\u0165\u00e1vy nebo du\u017einy (1)<\/li>\n\n\n\n<li>Na produktu je zobrazena vlajka jin\u00e9 zem\u011b ne\u017e zem\u011b p\u016fvodu, co\u017e zt\u011b\u017euje spr\u00e1vnou identifikaci p\u016fvodu (2)<\/li>\n\n\n\n<li>Nen\u00ed jasn\u011b uvedena v\u00fd\u0161e n\u00e1klad\u016f na \u00fav\u011br nebo p\u0159\u00edklady v\u00fdpo\u010dtu \u00fav\u011brov\u00fdch n\u00e1klad\u016f (3)<\/li>\n\n\n\n<li>Je zobrazena neexistuj\u00edc\u00ed nemovitost (4)<\/li>\n\n\n\n<li>Nen\u00ed jasn\u011b uvedeno, \u017ee dod\u00e1vky produktu jsou omezen\u00e9 (5)<\/li>\n\n\n\n<li>V bro\u017eu\u0159e je uvedeno, \u017ee je k dispozici 24hodinov\u00fd servis, co\u017e neodpov\u00edd\u00e1 skute\u010dnosti (6)<\/li>\n\n\n\n<li>P\u0159esto\u017ee byl od spole\u010dnosti obdr\u017een honor\u00e1\u0159, produkt byl na soci\u00e1ln\u00edch s\u00edt\u00edch prezentov\u00e1n bez ozna\u010den\u00ed, \u017ee se jedn\u00e1 o reklamu (7)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sankce_za_poruseni_Zakona_o_oznacovani_zbozi_a_sluzeb_Zakon_o_oznacovani\"><\/span>Sankce za poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/redcard.jpg\" alt=\"\" class=\"wp-image-64726\" \/><\/figure>\n\n\n\n<p>P\u0159i poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb v\u00e1s \u010dekaj\u00ed sankce. V tomto \u010dl\u00e1nku vysv\u011btl\u00edme podrobnosti t\u011bchto sankc\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Verejne_zverejneni_nazvu_spolecnosti_na_zaklade_prikazoveho_opatreni\"><\/span>Ve\u0159ejn\u00e9 zve\u0159ejn\u011bn\u00ed n\u00e1zvu spole\u010dnosti na z\u00e1klad\u011b p\u0159\u00edkazov\u00e9ho opat\u0159en\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud existuje podez\u0159en\u00ed na poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb, prov\u00e1d\u00ed se vy\u0161et\u0159ov\u00e1n\u00ed, b\u011bhem kter\u00e9ho se od podnikatel\u016f vy\u017eaduje vysv\u011btlen\u00ed situace a p\u0159edlo\u017een\u00ed dokumentace. Pokud \u00da\u0159ad pro ochranu spot\u0159ebitele rozhodne, \u017ee do\u0161lo k poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb, vyd\u00e1 podnikateli administrativn\u00ed opat\u0159en\u00ed, kter\u00e9 mu na\u0159izuje implementovat opat\u0159en\u00ed proti opakov\u00e1n\u00ed poru\u0161en\u00ed a zamezit dal\u0161\u00edm poru\u0161en\u00edm.<\/p>\n\n\n\n<p>Toto je p\u0159\u00edkazov\u00e9 opat\u0159en\u00ed. Mezi hlavn\u00ed p\u0159\u00edkazov\u00e1 opat\u0159en\u00ed pat\u0159\u00ed:<\/p>\n\n\n\n<ul>\n<li>Informovat ve\u0159ejnost o tom, \u017ee do\u0161lo k nespr\u00e1vn\u00e9mu ozna\u010den\u00ed jako kvalitn\u00ed nebo v\u00fdhodn\u00e9<\/li>\n\n\n\n<li>Implementovat opat\u0159en\u00ed proti opakov\u00e1n\u00ed a zajistit jejich dodr\u017eov\u00e1n\u00ed mezi zam\u011bstnanci a veden\u00edm<\/li>\n\n\n\n<li>Zamezit podobn\u00e9mu ozna\u010dov\u00e1n\u00ed v budoucnu<\/li>\n<\/ul>\n\n\n\n<p>Krom\u011b toho, pokud dojde k neopr\u00e1vn\u011bn\u00e9mu reklamn\u00edmu ozna\u010den\u00ed, bude tato skute\u010dnost zve\u0159ejn\u011bna na webov\u00fdch str\u00e1nk\u00e1ch \u00da\u0159adu pro ochranu spot\u0159ebitele a m\u016f\u017ee se st\u00e1t ter\u010dem masm\u00e9di\u00ed.<\/p>\n\n\n\n<p>Zve\u0159ejn\u011bn\u00ed n\u00e1zvu spole\u010dnosti a obsahu poru\u0161en\u00ed na webov\u00fdch str\u00e1nk\u00e1ch nebo v m\u00e9di\u00edch, jako jsou televize a noviny, zanech\u00e1v\u00e1 trvalou stopu. Aby se podniky vyhnuly takov\u00e9 situaci, mus\u00ed b\u00fdt opatrn\u00e9 p\u0159i ozna\u010dov\u00e1n\u00ed reklam a dodr\u017eovat Z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Platba_pokuty\"><\/span>Platba pokuty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u0159i poru\u0161en\u00ed pravidel pro kvalitn\u00ed nebo v\u00fdhodn\u00e9 ozna\u010den\u00ed je podnikateli ulo\u017eena pokuta. Poru\u0161en\u00ed pravidel pro neopr\u00e1vn\u011bn\u00e9 zbo\u017e\u00ed nevede k ulo\u017een\u00ed pokuty.<\/p>\n\n\n\n<p>Proces platby pokuty je n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ol>\n<li>Podnikatel je shled\u00e1n vinn\u00fdm z neopr\u00e1vn\u011bn\u00e9ho ozna\u010den\u00ed<\/li>\n\n\n\n<li>Prov\u00e1d\u00ed se vy\u0161et\u0159ov\u00e1n\u00ed a vyd\u00e1 se p\u0159\u00edkazov\u00e9 opat\u0159en\u00ed<\/li>\n\n\n\n<li>Podnikateli je d\u00e1na p\u0159\u00edle\u017eitost k obhajob\u011b<\/li>\n\n\n\n<li>Pokud nejsou v\u010das p\u0159edlo\u017eeny dokumenty nebo nen\u00ed neopr\u00e1vn\u011bn\u00e9 ozna\u010den\u00ed uzn\u00e1no<\/li>\n\n\n\n<li>Je vyd\u00e1n p\u0159\u00edkaz k platb\u011b pokuty<\/li>\n<\/ol>\n\n\n\n<p>V\u00fdpo\u010det pokuty je n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<p>Pokuta = &#8220;Tr\u017eby&#8221; z produkt\u016f nebo slu\u017eeb s neopr\u00e1vn\u011bn\u00fdm ozna\u010den\u00edm \u00d7 3%<\/p>\n\n\n\n<p>Maxim\u00e1ln\u00ed obdob\u00ed pro ulo\u017een\u00ed pokuty je t\u0159i roky.<\/p>\n\n\n\n<p>Pokud podnikatel dobrovoln\u011b nahl\u00e1s\u00ed skute\u010dnosti t\u00fdkaj\u00edc\u00ed se poru\u0161en\u00ed pravidel gener\u00e1ln\u00edmu \u0159editeli \u00da\u0159adu pro ochranu spot\u0159ebitele, pokuta se sn\u00ed\u017e\u00ed na polovinu. Pokud podnikatel provede &#8220;vr\u00e1cen\u00ed pen\u011bz&#8221; podle p\u0159edepsan\u00fdch postup\u016f spot\u0159ebitel\u016fm, odpov\u00eddaj\u00edc\u00ed \u010d\u00e1stka se ode\u010dte od pokuty.<\/p>\n\n\n\n<p>&#8220;Vr\u00e1cen\u00ed pen\u011bz&#8221; znamen\u00e1, \u017ee pokud se spot\u0159ebitel, kter\u00fd uskute\u010dnil transakci s produktem nebo slu\u017ebou poru\u0161uj\u00edc\u00ed pravidla, obr\u00e1t\u00ed na podnikatele, mus\u00ed mu podnikatel vyplatit \u010d\u00e1stku vy\u0161\u0161\u00ed ne\u017e 3% z n\u00e1kupn\u00ed ceny. N\u00e1sleduj\u00edc\u00ed situace nevedou k ulo\u017een\u00ed pokuty:<\/p>\n\n\n\n<ul>\n<li>Pokud byla p\u0159ijata opat\u0159en\u00ed k zabr\u00e1n\u011bn\u00ed poru\u0161en\u00ed, ale p\u0159esto do\u0161lo k neopr\u00e1vn\u011bn\u00e9mu ozna\u010den\u00ed<\/li>\n\n\n\n<li>Pokud je pokuta ni\u017e\u0161\u00ed ne\u017e 1,5 milionu jen\u016f (p\u0159i tr\u017eb\u00e1ch z produkt\u016f nebo slu\u017eeb s neopr\u00e1vn\u011bn\u00fdm ozna\u010den\u00edm ni\u017e\u0161\u00edch ne\u017e 50 milion\u016f jen\u016f)<\/li>\n<\/ul>\n\n\n\n<p>Pokud chcete zjistit v\u00edce o poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb, p\u0159e\u010dt\u011bte si n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/violation-of-the-premiums-and-representations-act\" target=\"_blank\" rel=\"noreferrer noopener\">Co se stane, kdy\u017e poru\u0161\u00edte Z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)? Vysv\u011btlen\u00ed d\u016fle\u017eit\u00fdch bod\u016f[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tri_pripady_poruseni_Japonskeho_zakona_o_oznacovani_cen_a_darku_Zakon_o_oznacovani\"><\/span>T\u0159i p\u0159\u00edpady poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/case_study.jpg\" alt=\"T\u0159i p\u0159\u00edpady\" class=\"wp-image-64730\" \/><\/figure>\n\n\n\n<p>I kdy\u017e se sna\u017e\u00edte nedopustit poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f, m\u016f\u017ee se st\u00e1t, \u017ee o tom ani nev\u00edte a poru\u0161\u00edte ho. Zde p\u0159edstavujeme p\u0159\u00edpady, kdy do\u0161lo k poru\u0161en\u00ed tohoto z\u00e1kona, kter\u00e9 si vezm\u011bte pros\u00edm za vzor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nespravne_oznaceni_vyrobku_Kirin_Beverage_jako_vysoce_kvalitniho\"><\/span>Nespr\u00e1vn\u00e9 ozna\u010den\u00ed v\u00fdrobku Kirin Beverage jako vysoce kvalitn\u00edho<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>U produktu \u201eTropicana 100% Celkov\u00fd ovocn\u00fd pocit Melounov\u00e1 p\u0159\u00edchu\u0165\u201c od spole\u010dnosti Kirin Beverage bylo zji\u0161t\u011bno nespr\u00e1vn\u00e9 ozna\u010den\u00ed jako vysoce kvalitn\u00edho. Na tomto produktu byly uvedeny n\u00e1pisy jako \u201eVybran\u00fd mu\u0161k\u00e1tov\u00fd meloun\u201c a \u201e100% MELON TASTE\u201c, kter\u00e9 mohly v\u00e9st k myln\u00e9mu p\u0159esv\u011bd\u010den\u00ed, \u017ee v\u011bt\u0161ina surovin je z melounov\u00e9 \u0161\u0165\u00e1vy.<\/p>\n\n\n\n<p>Ve skute\u010dnosti v\u0161ak asi 98% surovin tvo\u0159\u00ed \u0161\u0165\u00e1va z hrozn\u016f a jablek, a meloun tvo\u0159\u00ed pouze p\u0159ibli\u017en\u011b 2% obsahu. Podrobnosti o na\u0159\u00edzen\u00fdch opat\u0159en\u00edch jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Intenzivn\u011b informovat ve\u0159ejnost o poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed v\u00fdrobk\u016f a slu\u017eeb<\/li>\n\n\n\n<li>Zav\u00e9st opat\u0159en\u00ed k prevenci opakov\u00e1n\u00ed a zajistit jejich d\u016fkladn\u00e9 pochopen\u00ed mezi veden\u00edm a zam\u011bstnanci<\/li>\n\n\n\n<li>Zajistit, aby se v budoucnu podobn\u00e9 ozna\u010den\u00ed neopakovalo<\/li>\n<\/ul>\n\n\n\n<p>Reference: \u00da\u0159ad pro ochranu spot\u0159ebitele | <a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_220906_1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Opat\u0159en\u00ed na z\u00e1klad\u011b Z\u00e1kona o ozna\u010dov\u00e1n\u00ed v\u00fdrobk\u016f a slu\u017eeb proti spole\u010dnosti Kirin Beverage Corporation[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Omyly_vyhodneho_zobrazeni_ze_strany_Centra_pro_prime_dodavky_z_Hokkaida\"><\/span>Omyly v\u00fdhodn\u00e9ho zobrazen\u00ed ze strany Centra pro p\u0159\u00edm\u00e9 dod\u00e1vky z Hokkaida<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>U zobrazen\u00ed potravin dod\u00e1van\u00fdch spole\u010dnost\u00ed Hokkaido Centrum pro p\u0159\u00edm\u00e9 dod\u00e1vky bylo zji\u0161t\u011bno omyln\u00e9 v\u00fdhodn\u00e9 zobrazen\u00ed. Podrobnosti o poru\u0161en\u00ed jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Bylo zobrazeno jako &#8220;Omezen\u00e1 doba: B\u011b\u017en\u00e1 cena: 4 000 JPY s dan\u00ed&#8221; a &#8220;Prodejn\u00ed cena: 1 480 JPY s dan\u00ed&#8221;, co\u017e nazna\u010dovalo, \u017ee prodejn\u00ed cena je ve srovn\u00e1n\u00ed s b\u011b\u017enou cenou n\u00edzk\u00e1, ale ve skute\u010dnosti neexistovaly \u017e\u00e1dn\u00e9 prodejn\u00ed v\u00fdsledky za b\u011b\u017enou cenu<\/li>\n\n\n\n<li>Bylo uvedeno, \u017ee &#8220;osoby, kter\u00e9 zakoup\u00ed, obdr\u017e\u00ed d\u00e1rek&#8221;, ale ve skute\u010dnosti cena produktu nab\u00edzen\u00e9ho jako d\u00e1rek nebyla bezplatn\u00e1<\/li>\n<\/ul>\n\n\n\n<p>Stejn\u011b jako u spole\u010dnosti Kirin Beverage, bylo vyd\u00e1no na\u0159\u00edzen\u00ed, kter\u00e9 vy\u017eaduje informov\u00e1n\u00ed ve\u0159ejnosti o poru\u0161en\u00ed, p\u0159ijet\u00ed opat\u0159en\u00ed k zabr\u00e1n\u011bn\u00ed opakov\u00e1n\u00ed a zaji\u0161t\u011bn\u00ed, \u017ee se podobn\u00e9 zobrazen\u00ed v budoucnu neobjev\u00ed.<br>Odkaz: Japonsk\u00e1 Agentura pro spot\u0159ebitele\uff5c<a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_220729_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">O na\u0159\u00edzen\u00edch zalo\u017een\u00fdch na Japonsk\u00e9m z\u00e1kon\u011b o zobrazen\u00ed cen v p\u0159\u00edpad\u011b spole\u010dnosti Hokkaido Centrum pro p\u0159\u00edm\u00e9 dod\u00e1vky[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odrazkova_reklama_spolecnosti_Sushiro\"><\/span>Odr\u00e1\u017ekov\u00e1 reklama spole\u010dnosti Sushiro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>U zobrazen\u00ed pokrm\u016f dod\u00e1van\u00fdch spole\u010dnost\u00ed Akindo Sushiro bylo zji\u0161t\u011bno, \u017ee obsahuj\u00ed &#8220;jin\u00e9 zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed (zobrazen\u00ed t\u00fdkaj\u00edc\u00ed se odr\u00e1\u017ekov\u00e9 reklamy)&#8221;. Podrobnosti o poru\u0161en\u00ed jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li>U ur\u010dit\u00e9ho pokrmu bylo uvedeno, &#8220;Od 8. z\u00e1\u0159\u00ed (st\u0159eda) do 20. z\u00e1\u0159\u00ed (pond\u011bl\u00ed\/sv\u00e1tek)! Vyprod\u00e1no, ne\u017e se rozhl\u00e9dnete!&#8221;, av\u0161ak ve skute\u010dnosti nebyl tento pokrm v n\u011bkter\u00fdch prodejn\u00e1ch nab\u00edzen z obavy z p\u0159ed\u010dasn\u00e9ho vyprod\u00e1n\u00ed.<\/li>\n\n\n\n<li>U ur\u010dit\u00e9ho pokrmu bylo uvedeno &#8220;C\u00edlov\u00e9 obdob\u00ed od 26. listopadu (p\u00e1tek) do 12. prosince (ned\u011ble) 2021! Omezen\u00e1 doba! Vyprod\u00e1no, ne\u017e se rozhl\u00e9dnete!&#8221;, ale pokrm se vyprodal p\u0159ed\u010dasn\u011b a n\u011bkter\u00e9 prodejny nep\u0159ijaly \u017e\u00e1dn\u00e1 opat\u0159en\u00ed, jako je zastaven\u00ed zobrazen\u00ed, p\u0159esto\u017ee nebyly schopny pokrm p\u0159ipravit.<\/li>\n<\/ul>\n\n\n\n<p>Spole\u010dnosti Akindo Sushiro bylo tak\u00e9 vyd\u00e1no na\u0159\u00edzen\u00ed, kter\u00e9 j\u00ed ukl\u00e1d\u00e1 informovat ve\u0159ejnost o poru\u0161en\u00ed, p\u0159ijmout opat\u0159en\u00ed k zabr\u00e1n\u011bn\u00ed opakov\u00e1n\u00ed a v budoucnu se vyhnout podobn\u00e9mu zobrazen\u00ed.<br>Reference: \u00da\u0159ad pro ochranu spot\u0159ebitele\uff5c<a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_cms208_220609_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">O na\u0159\u00edzen\u00edch zalo\u017een\u00fdch na z\u00e1kon\u011b o zobrazen\u00ed cenov\u00fdch odm\u011bn v\u016f\u010di spole\u010dnosti Akindo Sushiro[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Aby_vase_reklama_nebyla_v_rozporu_se_zakonem_o_oznacovani_zbozi_Japonsky_zakon_o_oznacovani_zbozi_nezapomente_na_pravni_kontrolu\"><\/span>Shrnut\u00ed: Aby va\u0161e reklama nebyla v rozporu se z\u00e1konem o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed), nezapome\u0148te na pr\u00e1vn\u00ed kontrolu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/lawyer.jpg\" alt=\"\" class=\"wp-image-64731\" \/><\/figure>\n\n\n\n<p>P\u0159i prodeji zbo\u017e\u00ed nebo slu\u017eeb je b\u011b\u017en\u00e9 zobrazovat v reklam\u00e1ch informace o cen\u011b, kvalit\u011b nebo specifikac\u00edch. Av\u0161ak p\u0159ehnan\u00e9 tvrzen\u00ed v reklam\u011b s c\u00edlem p\u0159il\u00e1kat z\u00e1kazn\u00edky m\u016f\u017ee v\u00e9st k poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed. Poru\u0161en\u00ed tohoto z\u00e1kona m\u016f\u017ee m\u00edt za n\u00e1sledek vyd\u00e1n\u00ed p\u0159\u00edkazu k n\u00e1prav\u011b a povinnost zaplatit pokutu.<\/p>\n\n\n\n<p>Krom\u011b toho m\u016f\u017ee b\u00fdt skute\u010dnost poru\u0161en\u00ed zve\u0159ejn\u011bna na webov\u00fdch str\u00e1nk\u00e1ch \u00da\u0159adu pro ochranu spot\u0159ebitele, co\u017e m\u016f\u017ee sn\u00ed\u017eit d\u016fv\u011bru ve va\u0161i spole\u010dnost. \u010casto se st\u00e1v\u00e1, \u017ee spole\u010dnosti poru\u0161uj\u00ed Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed ne z\u00e1m\u011brn\u011b, ale kv\u016fli nedostate\u010dn\u00fdm znalostem o tomto z\u00e1konu. Aby se p\u0159ede\u0161lo poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, doporu\u010duje se nechat reklamy a e-commerce str\u00e1nky prov\u011b\u0159it pr\u00e1vn\u00edkem s odborn\u00fdmi znalostmi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith m\u00e1 bohat\u00e9 zku\u0161enosti v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V posledn\u00edch letech se poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, jako jsou nespr\u00e1vn\u00e9 p\u0159edstavy o kvalit\u011b v internetov\u00e9 reklam\u011b, stalo velk\u00fdm probl\u00e9mem a pot\u0159eba pr\u00e1vn\u00ed kontroly se st\u00e1le zvy\u0161uje. Na\u0161e kancel\u00e1\u0159 analyzuje pr\u00e1vn\u00ed rizika spojen\u00e1 s ji\u017e zah\u00e1jen\u00fdmi nebo pl\u00e1novan\u00fdmi podnikatelsk\u00fdmi aktivitami s ohledem na r\u016fzn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy a sna\u017e\u00ed se zajistit jejich legalizaci bez nutnosti zastavit podnik\u00e1n\u00ed. Podrobnosti naleznete v n\u00ed\u017ee uveden\u00e9m \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Specializace pr\u00e1vn\u00ed kancel\u00e1\u0159e Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Kontrola \u010dl\u00e1nk\u016f a LP podle z\u00e1kona o l\u00e9\u010divech a dal\u0161\u00edch[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud se zobrazen\u00ed li\u0161\u00ed od skute\u010dnosti nebo jsou ceny p\u0159\u00edli\u0161 luxusn\u00ed, spot\u0159ebitel\u00e9 mohou nakonec zakoupit produkty, kter\u00e9 by si jinak nekoupili. Japonsk\u00fd z\u00e1kon o zobrazen\u00ed cen a cen\u00e1ch je pr\u00e1vn\u00ed p\u0159edp [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64520"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=64520"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64520\/revisions"}],"predecessor-version":[{"id":64602,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64520\/revisions\/64602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64601"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=64520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=64520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=64520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}